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Class, 


PRESENTED   l!V 


Scanned  from  the  collections  of 
The  Library  of  Congress 


AUDIO-VISUAL  CONSERVATION 
at  Thi-  LIBRARY  of  CONGRESS 


Packard  Campus 
for  Audio  Visual  Conservation 
www.loc.gov/avconservation 

Motion  Picture  and  Television  Reading  Room 
www.loc.gov/rr/mopic 

Recorded  Sound  Reference  Center 
www.loc.gov/rr/record 


IS   MARY   PICKFORD  THROUGH  WITH    RADIO? 


MAY 


■*©  ■* 


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EDDIE 
CANTOR 


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$2.88  a  month 

6  CERTIFIED  GENUINE  DIAMONDS 

KC-2  .  .  .  Two  exquisitely  matched, 
betrothal  rings  ol  beautifully  hand  en- 
graved and  pierced  14K  Solid  White 
Gold,  tor  less  than  you'd  expect  to 
pay  for  one  alone!  3  certified  genu- 
ine diamonds  in  the  engagement 
ring  and  3  matched  genuine  dia- 
monds in  wedding  ring.    Both  rings 

now     for     $29.75— only     S2.88     a 

month. 

KC-2A  Wedding  Ring  only  $12.50 

SI. 15  a  month. 


--,' 


fik 


br. 


VAL/ 


The  Gloriously 
Beautiful 

"MISS     NEW    YORK" 

$3.65  a  month 
KC-12  ...  A  dazzling  engage- 
ment ring  and  a  remarkable 
value!  A  most  beautiful  and 
brilliant,  certified  genuine 
blue-white  diamond  is  set  in 
center  of  this  exquisitely 
hand  pierced  and  engraved 
ring  of  18K  Solid  White 
Gold.  The  center  diamond 
is  richly  enhanced  by  2 
matched  diamonds  on  each 
side  of  it.  $37.50. Only  $3.65 
a  month. 


QO  NOW 


Sweethearts  of  America — travel- 
ers on  the  "Royal  Road  to  Romance" 
— this  advertisement  is  for  YOU! 
These  outstanding  values  in  beauti- 
ful rings  and  watches  have  been 
created  and  selected  for  YOU  by 
ROYAL  —  AMERICA'S  LARGEST 
MAIL  ORDER  CREDIT  JEWELERS. 

LET   ROYAL'S   LIBERAL   CREDIT 
HELP  SOLVE   YOUR  MONEY  WORRIES 

The  ROYAL  organization  is  in  tune 
with  your  thoughts.  We  too,  have 
faith  in  the  future  and  faith  in 
YOU.  Simply  select  the  engage- 
ment ring  or  gift  you  wish.  Send  us 
only  $1.00  and  a  few  facts  about 
yourself  (age,  occupation,  etc.)  in 
strict  confidence.  No  direct  in- 
quiries— no  embarrassment.  NO 
C.  O.  D.  to  pay  on  arrival.  We 
ship  promptly  for  your  approval,  all 
charges  prepaid. 

10   DAYS   FREE  TRIAL 
10   MONTHS  TO   PAY 

Unless  you  are  entirely  satisfied,  return  your 
selection  and  we'll  refund  your  deposit 
cheerfully.  You'll  be  under  no  further  obli- 
gation. If  we  prove  that  our  values  defy 
duplication  then  pay  the  small  amount  stated 
each   month. 

WRITTEN  GUARANTEE 
WITH  EVERY  ARTICLE 

Every  RING,  every  WATCH  is  sold  with 
ROYAL'S  written  guarantee,  backed  by  our 
40  year  reputation  for  fair  and  square  deal- 
ings. Select  your  "Sweetheart  Special*'  for 
your  Sweetheart  NOW  and  let  ROYAL 
solve  your  money  problems!  After  full  trial 
and  inspection  pay  only  a  few  cents  a  day 
in  10  easy  monthly  payments. 


BEJI 

S3       *     -ID! 

1 

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ifi 

-■  .A.  'is 

-acuta 

II 

Z^JSS 

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WL.     -J 

r'"^fl 

1\J 

wmaJZA 

Both 
Only 


39 


85 


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ENGAGEMENT  COMBINATION   DE  LUXE 

Only  $3.88  a  month 

KC-14  ...  A  "Sweetheart  Special"  to  thrill  the  heart  of  your  fiancee! 

The  diamond  engagement  ring  is  one  of  the  latest  square  prong  crea- 
tions In  exquisitely  hand  pierced  and  engraved  14K  Solid  White  Gold,  set 
in  the  center  with  a  certified,  genuine  blue-white  diamond  of  unusual 
brilliance  and  2  matched  fiery  diamonds  on  each  side.  The  tiny,  baguette 
effect  wrist  watch  Is  one  of  our  most  popular,  streamlined,  white  models. 

Fully  guaranteed  dependable  movement.  Newest  link  bracelet  to 
match.  Both  the  ring  and  the  wrist  watch,  complete  In  luxurious  gift 
box,    for   only   $39.85.      $3.88   a   month. 


KC-14A 
KC-14B 


Engagement  ring  only  $29.75 — $2.88  a  mo. 
Wrist    watch    only    $14.50 — $1.35   a   mo. 


America's  Largest  Mail  Order  Credit  Jewelers 


FREE! 

New  32  Page  Catalog 

Couples  engaged  or  about  to  bel  Don't  buy 
your  engagement  ring  anywhere— cash  or 
credit  -until  you  see  the  ROYAL  BOOK 
OF  OEMS.  It's  FREE  to  Adults.  Hun- 
dreds of  marvelous  FEATURE  VALUES 
in  genuine  diamonds,  standard  watches  and 
fine  jewelry  -all  on  our  liberal  TEN   I'AY- 

MENT    PLAN.     Send  for  your  copy  today. 


21 


S2.10  a  month 

KC-1  .  .  .  Smart,  brand  new  creation  In  14K 
Solid  White  or  Yellow  Gold,  square  prong  en- 
gagement ring  at  an  amazingly  low  price!  Set 
with  a  specially  selected  dazzling,  genuine  blue- 
white  diamond.  (Specify  your  choice  of  White  or 
Yellow  Gold.)    Only  $2.10  a  month. 


SI. 87  a  month 


7  GENUINE  DIAMONDS 

KC-5  .  .  .  Featuring  7  expertly  matched,  fiery 
genuine  diamonds  In  a  wedding  ring  worthy  of  the 
loveliest  of  brides.  Elegantly  hand-engraved. 
14K  Solid  White  or  Y'ellow  Gold — specify  your 
choice.    Very  special  at  S19. 75.    Only  $1.87  a  mo. 


Sensational 

WRIST  WATCH  VALUE!  SI. 87  a  month 
Set  with  2   GENUINE   DIAMONDS 

KC-6  .  .  .  One  of  the  greatest  wrist  watch  values 
of  our  entire  career!  Latest  style,  dainty  Baguette 
effect  wrist  watch  for  the  "lady  of  your  heart"! 
Guaranteed  accurate  and  dependable  time- 
keeper. Set  with  2  GENUINE  DIAMONDS. 
Complete  with  matched  link  bracelet  and  hand- 
some gift  box.    Only  $1.87  a  month. 


©  DIAMOND 

BAGUETTE   WRIST   WATCH 

Only  $2.88  a  month 
KC-11  .  .  .  The  last  word  in  dainty  elegance,  and 
a  gorgeous  wedding  gift.  Exquisitely  engraved, 
slenderized  Baguette  Wrist  Watch  adorned  with 
6  brilliant  genuine  diamonds.  Fully  guaranteed 
dependable  movement.  New  barrel-link  bracelet 
to  match.  A  feature  value  at  this  special  price. 
Only  $2.88  a  month. 


.'"'    «nj" 


24 


75 


•  »»3 

15  JEWELS 

BULOVA  Senator   $2.38  a  month 

KC-10  ...  A  marvelous  gift  for  "Him" — the 
aristocrat  of  Bulova  gent's  wrist  watches  at 
Bulova's  lowest  price.  Distinctively  designed 
Bulova  quality  white  chromium  finished  case.  15 
Jewel  B-U-L<>-V-A  movement.  Doubly  guar- 
anteed to  give  a  lifetime  of  dependable  service. 
Link  bracelet  to  match.     Only  $2.38  a  month. 


ESTABLISHED  1895 


Rom 

^  ^PPfv^MHi^iaai 


DIAMOND  fc. 
WATC  H  CO  *. 


WMmtom  51-U  170  BROADWAY,  NYC. 


"A  young  woman  writes  me ...  I  am  thankful 
for  its  satisfying  comfort... 
its  greater  security" 

CAN'T  CHAFE -CAN'T  FAIL- CAN'T  SHOW!     i 

Author    of  "Mc':0';e  Moy'j  A2th   Birlhdoy    ' 

How  3  improvements  in  Kotex  salve 


3  0/  women's  most  annoying  problems 


GHWt 


*   sides    »re 
,     «,   the   K-Otex   =»    MmioQS 

tion  ever,«>  comfottl  »  T„  tLve  the 
^ondersoft  co      ^0uldnt  leave 

«11  atoun"  w  ^         d  the  spe»** 


CAN'T  FAIL 


ABOVE  everything  else,  women  want 
JT\  three  things  in  a  sanitary  pad ! 
They  made  that  very  plain  to  me  as 
confidante   to  millions   of  women   on 
hygienic  matters. 

So  we  designed  this  new  Wondersoft 
Kotex  to  meet  their  demands. 

Never  in  my  life  have  I  seen  such 
gratitude  as  that  displayed  after  my  in- 
troductory lectures  on  this  amazing  new 
napkin.  Women  thanked  me,  from  the 
bottom  of  their  hearts. 

Here  is  what  interested  them  most 

In  the  new  Kotex,  "chafing"  is  virtually 
ended  because  of  a  downy  edging  of 
cotton  along  the  sides.  That's  why  we 
call  it  the  Wondersoft  Kotex. 

We  keep  Kotex  from  showing  by 
flattening  the  ends— now  they  conform 
to  the  lines  of  your  body.  No  gown, 
however  tight,  can  reveal  it. 

The  new  Kotex  can't  fail  because  of 
the  channeled  center  layer.  Thus  mois- 
ture is  distributed  evenly  along  the  entire 
length  of  the  pad.  Thus  we  increase  the 
pad's  efficiency,  to  avoid  accident,  with- 
out adding  to  its  bulk. 

Super  Kotex  for  extra  protection 

If  you  require  extra  protection,  you  will 
find  Super  Kotex  ideal.  For  emergency, 
Kotex  is  available  in  West  Cabinets  in 
ladies'  rest  rooms. 

WONDERSOFT    KOTEX 

Try  the  New  Deodorant  Powder  Discovery . . .  QUEST,  for  Personal  Daintiness.  Available  wherevet 
Kotex  is  sold.  Sponsored  by  the  makers  of  Kotex. 


If  moisture  is  allowed  to  concentrate 
it  may  lead  to  accidents.  So  see 
how  the  center  layer  of  Kotex15 
"channeled?"  That's  called  the 
"Equalizer."  The  channels  draw  mois- 
ture away  from  one  spot,  distribute 
it  evenly  along  the  length  of  the  pad. 
That's  why  Kotex  gives  longer- 
lasting  security. 


Icwn  SH0)M 


NEW  ADJUSTABLE  BELT  REQUIRES  NO  PINS? 

No  wonder  thousands  are  buying  this 
truly  remarkable  Kotex  sanitary  belt! 
It's  conveniently  narrow .  . .  easily  ad- 
justable to  fit  the  figure.  And  the  pat- 
ented clasp  does  away  with  pins  en- 
tirely. You'll  be  pleased  with  the  com- 
fort . . .  and  the  low  price. 


1 


VOL.  •  4      NO.  •   I 


MAY 


1935 


MIRROR. 


ERNEST    V.     HEYN,     EDITOR 


BELLE  LANDESMAN 
ASSISTANT  EDITOR 


WALLACE    HAMILTON  CAMPBELL 
ART  DIRECTOR 


SPECIAL  FEATURES 

Harry  Von  Zell  Tells  How  to  Be  a  Successful  Announcer. Sid  Phillips       6 
What  Jane  Froman  Does  with  Her  Money Ruth  Arell       8 

She  earns  more  than  her  husband — how  do  they  manage? 
Is  Mary   Pickford  Through   with   Radio? Ruth   Waterbury      16 

A  brilliant,  revealing  interview! 

How  Much  Money  Can  You  Make  in  Radio? George  Kent      18 

Trie  lowdown  on  all  salaries  from  page  boy  to  executive 
Roxy  Says:  "Take  the  Amateurs  Off  the  Air!".  .  .  .John  Edwards     20 

The  famous  showman   speaks  his  mind  on  a   moot  question 
Scoops!     Babs  Ryan  Confesses! '.  .  Fred  Sammis     22 

The  inside  story  of  Babs'  and  her  "brothers'  "  tragic  situation 
Pageant  of  the  Airwaves 24 

Walk  and  talk  with  glamorous, folk  in  radio's  colorful  caravan 

Why  Smilin'  Ed  McConnell  Smiles Trem  Tully     26 

How  to  Get  More  Fun  Out  of  Music Carleton  Smith     29 

Joe   Penner's  Amazing   Romance   Story Weldon    Melick     30 

Told  exclusively  to  our  readers — for  the  first  time 
Enchanted    Lady Dorothy    Barnsley     32 

The  story  of  a  fame-mad  girl 

Why  Warren  Hull  Went  Into  Exile Arthur  C.  Johnson     35 

Spring  Fashions   36 

Harriet  Hilliard  chooses  her  new  spring  wardrobe 

Jane  Pickens'  Phantom  Friend Dora  Albert     40 

Meet  the  Artists! Rose   Heylbut     46 

Charming  sketches  of  several  of  your  special  favorites 
What  Radio  Means  to  a  Man  Who  Has  Nothing  Else 

Fred   Rutledge     48 
"Money  for  Your  Votes!"  Contest 49 


UNUSUAL  DEPARTMENTS 

Reflections  in  the  Radio  Mirror 4 

Behind  the  scenes  of  Mrs.  Franklin  D.  Roosevelt's  broadcast 

Homemaking  Department 

Make  Up  with   Ruth   Etting Joyce  Anderson      10 

Keeping  Fit  with  Freddie  Rich Mrs.  Margaret  Simpson      12 

What's  New  on  Radio  Row Jay  Peters     42 

Coast-to-Coast  Highlights 

Chicago    Chase   Giles     44 

Pacific   Dr.  Ralph  L.  Power     45 

We  Have  with  Us 50 

Radio   Mirror's   program   guide 

What  Do  You  Want  to  Know? The  Oracle     54 

We  try  to  answer  as  many  questions  as  we  can 

What  Do  You  Want  to  Say? 55 

Here's  a  chance  for  our  readers  to  have  their  say 


In  the  June  RADIO  MIRROR 
[On  Sale  on  April  26th) 


Gladys  Swarthout's  Prescription  tor 
Paradise — a  fascinating  inside  story 
which  no  man  or  woman  must  miss.  .  .  . 
Also,  the  real  truth  about  the  Bad  Boy 
of  Radio — Lawrence  Tibbett.  .  .  .  And: 
A  fine  new  story  about  Lanny  Ross  and 
his  mother.    And  many  other  features. 


ADDED  ATTRACTIONS 

Six    Delicious    Favors 14 

Jack   Benny  &  Co. 

Critic  on  the   Hearth 15 

Comments  on  new  programs 

Countess   Olga   Albani-Portrait.  .  38 

Conrad    Thibault-Portrait 39 

Jumbled  Names  Contest  Winners.  56 

List  of  Contests  on  the  Air 64 

Can  You  Name  This  Star? 64 

Picture  puzzle 

Last  Minute  News  Flashes  ! 87 

Cover  Portrait 

EDDIE  CANTOR 

By  Stephen    Grout 


RADIO  MIRROR  (Copyright  1935)  is  fully  protected  by  copyright,  and  the  contents  of  this  magazine  may  not  be  reprinted  either  wholly  or  in  pan 
without  permission.  Published  monthly  by  Macfadden  Publications,  Inc.,  Washington  and  South  Avenues,  Dunellen.  New  Jersey.  Executive  and 
editorial  office.  1926  Broadway,  New  York,  N.  Y.  Bernarr  Macfadden,  President;  Wesley  F.  Pape,  Secretary;  Irene  T.  Kennedy,  Treasurer;  Carroll  Rhein- 
strom,  Advertising  Director.  Entered  as  second  class  matter  September  14.  1933,  at  the  Post  Office  at  Dunellen,  New  Jersey,  under  the  Act  of  March  3, 
1879.  Price  in  United  States  $1.00  a  year;  10c  a  copy.  In  U.  S.  Possessions,  Canada,  Newfoundland,  Cuba,  Mexico  and  Panama  $1.50  a  year;  all 
other  countries  $3.00  a  year.  While  Manuscripts,  Photographs  and  Drawings  are  submitted  at  the  owners'  risk,  every  effort  will  be  made  to  return 
those  found  unavailable  if  accompanied  by  1st  class  postage.  But  we  will  not  be  responsible  for  any  losses  of  such  matter  contributed.  Contributors  are 
especially  advised  to  be  sure  to  retain  copies  of  their  contributions;  otherwise  they  are  taking  an  unnecessary  risk.    Printed  in  the  U.   S.   A.  by   Art  Color 

Printing  Company,  Dunellen,  N.  J. 


ivSfruecn  tuat  )       (LISTEN,  YOU  TWO !  I'VE  USED  A  WASif) 
cS  lo3  i  )      \  BOARD  FOR  24-  YEARS  - 1  MAY  BE     \ 
^SCRUBBING  BOARD, I       v^  OL0FASHIONE0-BUT  I DOnTSEE) 
A<^ -4  A  WHy  |  SHOULD  CHANGE  NOW y-7 

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easier 

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•••Kind  to  hands, 


Vou'Il 
Grease 


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saw.  It  s  glorious  to  sef  L 

'ngorboiIi„g.SeehoWth^ 

SV  ft  rnagic  the  Si"™  8 

Sfes  i„  a  twinkle;  <foh*    £*"=*. ^  ^Whir 


washing 


«'«<»/  Even  .V,  i,  T"'"8  ,ast  'h«  calls  for  „„        ,. 


^ggest-selling  Dnrlf„„, 


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WHAT  YOUNe  ^OWES  OPTiG*  FO^(gl? 


IVE  DONE  EVERYTHING  FOR 
LEN,MOTHER.  I'VE  SLAVED 
TO  KEEP  THE  HOUSE  NICE! 
AND  ALL  I  GET  IN  RETURN 

IS  COOLNESS... 

INDIFFERENCE.. 


DEAR  CHILD,  YOU  ARE 
A  PERFECT  HOUSEKEEPER. 

BUT  YOU  MAY  BE 
NEGLECTING  SOMETHING 
MUCH  MORE  IMPORTANT 
YOURSELF ! 


ARE  YOU  AS  DAINTY,  AS 

PARTICULAR  AS  WHEN 

LEN  WAS  COURTING  YOU? 

YOU  WERE  SO  CAREFUL 

ABOUT  ONE  THING... 


MOTHER, YOU  MEAN*B.O*? 

MAYBE  I  HAVE  BECOME 
CARELESS.  I'LL  GET  SOME 

LIFEBUOY  TODAY  AND 
NEVER  STOP  USING  IT1. 


"  B.  0."  G  0  N  E  _  happy  once  more . 


A  LETTER  FROM  YOUR  MOTHER, 
DARLING?  SHE'S  THE  SWEETEST 
PERSON  I  KNOW,  NEXT  TO  YOU 


AND  SO  WISE,  LEN. 
SHE  KNOWS  EVERYTHING 
ABOUT  MEN  AND 
MARRIAGE! 


WHAT  MAKES 
YOUR  SKIN  SO 
SOFT  AND  SMOOTH 
AND  KISSABLE? 


WHY,  LEN,  SURELY 
YOU  KNOW  MY 
COMPLEXION 

SECRET  IS  LIFEBUOY 


'TIFEBUOY  agrees  with  my  skin,"  say  millions.  And  here's  the 
L-  reason.  Lifebuoy  is  actually  more  than  20  per  cent  milder 
than  many  so-called  "beauty  soaps,"  as  scientific  tests  on  the  skins 
of  hundreds  of  women  show.  Its  rich  deep-cleansing  lather  re- 
moves impurities — cleats  complexions. 

Regatdless  of  weather,  we  perspire 
a  quart  daily.  Bathe  regularly  with 
Lifebuoy.  It  gives  abundant  lather  in 
hardest  water,  purifies  pores,  stops 
"B.  O."  [body  odor).  Its  own  fresh, 
clean  scent  vanishes  as  you  rinse. 

Approved  by  Good  Housekeeping  Bureau 


REFLECTIONS 

in  the  radio  mirror 


ONE  of  the  most  significant  moments  in  radio  today  is 
that  moment  in  which  the  announcer  says,  ".  .  .  our 
guest  speaker,  Mrs.  Franklin   D.  Roosevelt." 

There's  been  a  great  deal  of  chatter  about  the  appearance  of 
a  First  Lady  before  the  microphones  as  a  paid  attraction  on 
behalf   of  a   shoe   manufacturer. 

The  chatter  is  a  waste  of  time. 

Mrs.  Roosevelt  has  close  to  her  heart  the  interests  of  certain 
worthy  charities,  one  in  particular.  Her  ability  to  raise  a 
reputed  $7000  in  less  than  fifteen  minutes  for  the  sick  and 
suffering  who  benefit  from  these  charities  undoubtedly  banishes 
from  her  mind  any  possible  uncertainty  about  the  decorum  of 
the  situation.  Whether  the  public  or  a  single  company  subsi- 
dizes such  worthy  and  humanitarian  relief,  should  not,  and 
does  not  matter  to  her. 

I  sat  a  few  feet  from  her  at  her  most  recent  broadcast. 
Studio  One  at  the  Columbia  Broadcasting  ostensibly  accommo- 
dates no  guests  but  perhaps  thirty  of  us  found  camp  stools 
against  two  walls,  waiting  for  an  event  which,  in  any  age  but 
this,  would  be  worthy  of  impressive  pomp  and  ceremony. 

MICROPHONES  hang  from  apparently  impromptu  trapezes 
attached  to  the  walls  and  ceiling.  A  small  studio  orchestra 
prepares  to  play.  Mrs.  Roosevelt  sits  at  a  simple  table  contain- 
ing the  manuscript  which  she  studies  with  well-concealed 
nervousness.  She  glances  at  the  hanging  mike  just  before  her, 
looks  around  the  studio  quickly,  speaks  for  a  moment  to  the 
director  of  the  program  who  watches  the  large  clock  attached 
to   one   wall.     Three   minutes   of   eight! 

The  director  tells  a  late  arrival  that 
he  may  not  stand.  "Sit  down  on  the 
floor,"  he  says,  fearing  that  the  slight- 
est movement  in  this  miniature  studio 
would  be  caught  by  the  sensitive  mike. 
The  visitor  finds  a  photographer's 
camera-box   to    sit    on. 

Mrs.  Roosevelt  puts  on  her  tortoise 
shell  glasses,  glancing  first  at  the 
clock.  She  is  dressed  in  a  simple 
Mack  velvet  gown,  set  off  with  a  strik- 
ing gold  pendant  that  hangs  low  from 
a  gold  chain.  The  orchestra  director 
turns  to  look  through  the  window  of 
the  control  room  behind  him.  The 
last  few  minutes  of  the  preceding  pro- 
gram are  heard  on  the  amplifier.  It 
is   almost  over — and   then — 


softly,  a  simple  minuet.  The  announcer  talks  into  the  mike, 
so  low  that  I  can  scarcely  hear  him.  But  I  catch  the  words  .  .  . 
"as  guest  star,  Mrs.  Franklin  D.  Roosevelt  .  .  ."  and  then  a 
long,  high-powered  sales  talk  for  Selby  Slenderized  Arch  Sup- 
porter Shoes. 

Mrs.  Roosevelt  begins  to  talk.  She  speaks  clearly,  distinctly, 
in  a  high  but  well  modulated  voice.  She  turns  the  pages  with 
deliberation,  placing  each  one  type-side  down,  on  the  table 
beside  the  *  manuscript.  For  eight  or  nine  minutes  she  con- 
tinues, never  looking  up  from  her  papers.  She  seems  uncon- 
scious of  the  microphone;  her  lips  move  as  a  singer's  do 
when  striving  for  perfect  diction.  The  orchestra  director  has 
turned  his  head  again  and  watches  for  a  cue  from  the  control 
room.  A  few  moments  before  the  conclusion  of  the  speech, 
the  orchestra  plays  the  minuet  again,  pianissimo.  The  speech 
is   over. 

Mrs.  Roosevelt  sits  quietly,  completely  immobile,  looking 
down  at  the  table.  The  orchestra  stops  and  the  announcer 
begins  again,  giving  the  listeners  the  details  of  the  $20,000 
contest  for  admirers  of  the  Selby  shoe.  With  great  delibera- 
tion, Mrs.  Roosevelt  removes  her  spectacles.  Then,  a  moment 
later,  she  is  looking  around  the  studio — suddenly,  she  smiles, 
the  smile  of  a  charming  and  graceful  valedictorian  who  has 
realized  for  the  first  time  that  her  address  is  over  and  hopes 
it  was  a  success. 

The  announcement  is  ended,  a  few  bars  from  the  orchestra — 

and  we're  off  the  air!     Mrs.  Roosevelt  rises  and  starts  for  the 

door.      The    director    shakes    her    hand.      "Splendid,"    he    says. 

Again,  that  youthful,  eager  smile — and  the  wife  of  the  President 

of  the  United  States  has  left  the  studio. 


WE'RE   on    the   air 
of    eight! 


at   the    stroke 
The    orchestra    plays 


Here  are  my  observations 
and  impressions  of  a  re- 
cent broadcast  featuring 
Mrs.  Franklin  D.  Roose- 
velt. Your  comments  and 
opinions  on  radio  stars 
and  programs  are  invited. 
Prizes  for  best  letters 
are  announced  on 
page  55. 


TWO  stories  below,  in  a  little  re- 
ception room,  Mrs.  Roosevelt  sits 
patiently  for  the  news  cameramen. 
After  the  pictures  are  taken  and  the 
First  Lady  has  risen  to  hurry  to  the 
theatre,  it  is  discovered  that  one  of  the 
"boys"  has  not  managed  to  get  his 
camera  study.  Patiently  she  returns 
to  her  chair  to  allow  him  to  get  his 
picture.  She  kisses  a  friend  good-by 
and  hurries  out  with  a  pleasant,  busy 
smile   for   all   of   us. 


s^^^ 


"She  was  afraid  to  be  Happy " 


A    TRAGEDY    OF    MARRIED    LIFE 
SO    EASY    TO    AVOID 


"Her  young  husband,  poor  chap,  was  completely  bewildered,  worried  and  unhappy, ,' 


BY 


DR.  ENCARNACION   TUCA 

Leading  Gynecologist  of  Barcelona 


PAs  a  girl",  writes 
Dr.  Tuca,  "she  was  so 
vibrant,  so  lovely,  so 
alive.Then  the  right  man 
came  along  and  brought  her  romance, 
courtship  and  marriage.  A  few  brief 
months  of  utter  bliss  followed,  then  — 
tragedy. 

"She  seemed  to  lose  her  loveliness  over- 
night. Her  face  became  worn  and  almost 
haggard.  She  was  nervous,  irritable,  de- 
pressed. Her  young  husband,  poor  chap, 
was  completely  bewildered,  worried  and 
unhappy.  And,  though  they  were  truly 
in  love  with  each  other,  the  stage  was 
all  set  for  one  of  those  tragic  and  utterly 
needless  marriage  smash-ups. 

"But,  happily,  she  came  to  me  for  advice 
. . .  came  and  told  me  all  the  old  familiar 
symptoms.  Her  tortured  nerves.  Her 
worries.  Her  fears.  And  finally,  as  I  knew 
she  would,  she  confessed  that  she  was 
'afraid  to  be  happy'. 


"Her  trouble,  I  told  her,  was  so  simple 
that  it  could  be  remedied  with  just  two 
words  .  .  .  use  "Lysol".  I  explained  to 
her  how  her  fears  were  poisoning  her 
health  and  happiness.  And  how  quickly 
those  fears  could  be  removed,  if  only 
she  would  regularly  employ  "Lysol"  for 
marriage  hygiene. 

"I  explained  that  "Lysol"  is  so  reliable 
and  gentle  that  it  is  used  in  that  most 
delicate  of  all  operations  . . .  childbirth. 
I  explained  that  "Lysol"  for  feminine 
hygiene  has  had  the  confidence  of  mil- 
lions of  women  for  generations,  as  well 
as  the  approval  of  leading  doctors  and 
hospitals  throughout  the  world. 

"She  took  my  advice,  and,  today  it  would 
warm  your  heart  to  see  the  happiness 
of  this  young  couple. 

"If  I  could  only  give  the  same  sound  ad- 
vice to  every  young  married  woman, 
I  am  convinced  most  marriages  would  be 
happier  and  more  successful." 

(Signed) 

DR.  ENCARNACION  TUCA 


Correct  marriage  hygiene  is  vital  to  your  own 
happiness.  That  is  why  we  suggest  that  you 
consider  with  thoughtfulness  the  6  Features 
of  "Lysol",  listed  below.  They  are  the  reasons 
why  many  modern  hospitals  and  clinics, 
competent  nurses  and  leading  doctors  rec- 
ommend, as  they  have  for  almost  50  years, 
"Lysol". . .  for  feminine  hygiene. 

The  6  "Lysol"  Features 

1.  Safety  . .  ."Lysol"  is  gentle  and  reliable. 
It  contains  no  free  caustic  alkali  to  harm  the 
delicate  feminine  tissues. 

2.  Effectiveness  . .  ."Lysol"  is  a  true  germ- 
icide, which  means  that  it  kills  germs  under 
practical  conditions  ...  in  the  body  (in  the 
presence  of  organic  matter)  and  not  just  in 
test  tubes. 

3.  Penetration  . .  ."Lysol",  because  of  its 
low  surface  tension,  spreads  into  hidden  folds 
of  the  skin,  actually  searches  out  germs. 

4.  Economy.  .  ."Lysol",  because  it  is  a  con- 
centrated antiseptic,  costs  less  than  one  cent 
an  application  in  the  proper  solution  for  fem- 
inine hygiene. 

5.  Odor  . .  .The  odor  of  "Lysol"  disappears 
immediately  after  use,  leaving  one  both  fresh 
and  refreshed. 

6.  Stability.  . .  "Lysol"  keeps  its  full  strength, 
no  matter  how  long  it  is  kept,  no  matter  how 
much  it  is  exposed. 

Throughout  your  home . . .  fight 
germs  with  "Lysol" 

You  can't  see  the  millions  of  germs  that 
threaten  your  family,  but  you  must  fight  those 
invisible  foes  through  disinfection.  Use 
"Lysol"  to  disinfect  handkerchiefs,  towels, 
telephone  mouthpiece,  door  knobs,  laundry, 

and  bath  room. 

■     •     « 

Lysol  Hygienic  Soap . . .  Use  this  new  hygienic 
toilet  soap  for  hands,  complexion,  bath.  A 
fine  firm  white  soap,  with  the  added  cleansing 
and  deodorant  properties  of  "Lysol". 


I 


FACTS  MARRIED  WOMEN  SHOULD  KNOW 

Mail  coupon  for  a  free  copy  of  "Marriage  Hygiene." 
Check  other  booklets  if  desired.  D  "Preparation  for 
Motherhood."  Q"Keeping  a  Healthy  Home." 

Lebn  &  Fink,  Inc.,  Bloomfield,  N.  J.,  Dept.  LY-S1 
Sole  Distributors  of  "Lysol"  disinfectant. 

Same 


Street. 
Ciiy_ 


_State_ 


©  1«5.  Lebn  *  Fink,  Inc. 


VI* 


9&1       Tells  How  to  be 
a  Successful  Announcer 

by  SID  PHILLIPS 


ASK  Columbia  Broadcasting's 
most  often  heard  and  hardest 
'working  young  announcer  his 
rules  for  successful  announcing,  and, 
in  three  breaths,  he'll  tell  you. 

Harry  von  Zell  works  on  the  Camel 
Caravan,  is  heard  on  the  March  of 
Time,  both  radio  and  newsreel, 
Soconyland  Sketches,  Gulf  Headliners, 
and  National  Amateur  Night.  Here's 
what  he  learned  from  announcing 
such  a  variety  of  programs: 

"An  announcer's  chief  difficulty  is 
the  tendency  to  get  into  a  rut.  He 
should  never  let  himself  be  classified, 
unless  he  wants  to  limit  himself  to 
just  one  type  of  program. 

"The  best  preparation  for  announc- 
ing is  reading  aloud  to  yourself  or  to 
someone  who  will  listen  to  you,  until 
you  can  read  anything  that  you  pick 
up  in  such  a  way  as  to  make  it  sound 
like  your  own. 

"Study  elocution  a  little,  but  not 
too  much  or  you  will  have  a  tendency 
to  sound  unnatural.  You'd  become  an 
actor  then,  not  an  announcer.  The 
only  way  you  should  be  an  actor  is 
in  interpreting  the  program  you  an- 
nounce. It  isn't  your  style  that  you 
put  on  the  air,  it  is  the  style  of  the 
program  that  you  are  working  on. 
For  instance:  March  of  Time  is  the 
driving  style.  Camel,  on  the  other 
hand  is  more  genial,  more  persuasive. 

"f^F  course,  certain  studies  are 
necessary.  Foreign  languages 
should  be  cultivated.  So  should  a 
study  of  music.  Use  books  that  give 
correct  foreign  and  English  pronuncia- 
tions. Be  careful  about  this  point, 
however. 

"I  personally  get  more  kicks  from 
listeners  when  I  pronounce  correctly 
than  when  I  say  something  incor- 
rectly. To  avoid  this  I  try  to  use 
current  pronunciations  and  not  the 
pronunciations  that  are  pedantically 
accurate. 

"Naturally,  the  thing  an  announcer 
must  do  is  lend  conviction  to  his  pro- 
grams. This  ability  is  about  60  per 
cent  native  and  40  per  cent  a  matter 
of  application. 

"Sometimes  a  program  is  written 
in  such  a  way  that  it  is  hard  for  the 
announcer  to  make  it  sound  like  him- 
self. In  that  case  I  always  ask  the 
sponsor  permission  to  change  the 
wording  so  it  will  be  phrased  my  own 
way  and  become  natural. 

"In  giving  advertising  material, 
take  the  listener  into  your  confidence. 
Your  attitude  should  be  that  of  a 
stranger  who  calls  on  a  man  in  his 
house,  sits  down  and  says  what  he  has 
to  say,  and  then  quietly  departs.  Re- 
member: You  can't  yell  them  into 
buying! 

"Now  I  must  go  along  home," 
Harry  ended,  and  he  did — to  his 
young  wife  and  five-year-old  son, 
Kenneth  Harry,  on  Long  Island. 


Ti>, 


IBSON 


G 

Family 


Pretty  Sally  Gibson  isn't  spoofing  when  she  says 
she  owes  her  lovely  complexion  to  Ivory  Soap. 

WHEN  SALLY  WAS  A  BABY  she  had  daily  baths  with 
pure  Ivory— on  Doctor  MacCrea's  advice.  And 
Ivory  kept  her  sensitive  skin  soft  and  comfortable 
as  a  baby's  should  be. 

LATER  ON,  in  the  'teens — when  Sally's  friends  were 
falling  all  over  themselves  trying  out  "beauty" 
and  "complexion"  soaps — Sally  still  clung  to  her 
pure  Ivory  treatments.  "I  like  Ivory,"  she  protested. 
"It's  white  and  clean-smelling — and  it  leaves  my 
skin  feeling  so  fresh!" 

AND  NOW,  when  Sally  looks  into  her  mirror  she 
sees  a  flawless  Ivory  complexion. 

It's  never  too  late!  Start  cleansing  your  face  with 
Ivory— "the  soap  that  is  safe  for  a  baby's  skin" — 


IVORY    SOAP 


AND  SO— the  heroine  washed  her  face  with  Ivory 
Soap,"  relates  Sally,  entertaining  two  visiting  Sunday 
School  pupils.  "Then — the  hero  saw  she  was  simply 
beautiful—" 

"Do  you  use  this  same  Ivory,  Miss  Gibson?"  asks 
adoring  Rosika. 

"Yes,  since  I  was  a  tiny  baby,"  says  Sally,  "because 
my  doctor  said  I  must  have  a  pure  gentle  soap." 

"You  see!"  nods  Rosika  to  Anna.  "Let's  use  Ivory 
— so's  our  skins'U  look  like  Miss  Sally's!" 

PURE  IVORY  DOES  NOT  DRY  THE  SKIN 


GEE,  I  THOUGHT  this  was  a  kitchen  shower,"  says 
Bobby  Gibson.  "Whatcha  giving  Miss  Peters  all  of 
that  Ivory  for?" 

"Son!"  answers  Mrs.  Gibson,  "you  are  not  old 
enough  to  realize  how  a  girl  feels  about  her  hands. 
This  little  bride  isn't  going  to  cry  her  eyes  out  be- 
cause dish-washing  gets  her  hands  red  and  rough— 
because  I'm  starting  her  out  on  Ivory — and  Ivory 
tells  its  own  story!" 

GENTLE  PURE  IVORY  KEEPS  HANDS  SMOOTH 


THIS  PARTY  DRESS  will  make  a  hit  at  the  style 
show!"  happily  sighs  the  buyer  of  "misses'  dresses." 

"Don't  forget,  Miss  Marsh,  to  tell  customers  how 
beautifully  this  organdie  washes  with  Ivory  Flakes. 
We're  advising  Ivory  exclusively  in  this  Washable 
Summer-Fashions  Show!" 

"Count  on  me!"  says  Dot.  "After  all  the  teddies  and 
stockings  and  silk  dresses  I've  kept  going  for  months 
by  using  Ivory,  I'll  be  a  grand  little  Ivory  talker." 

FINE  STORES  SAY,  "USE  PURE  IVORY  FLAKES" 


What  JANE  FROMAN  does  with 


Photo   made  exclusively  for  Radio  Mirror  by  Wide  World 


Jane    Fronton's    on    the     Ponfioc 

Program — see    page    53 — ?0 

o'clock  column. 


'OW  would  you  live,  if  you  were 
earning  Jane  Froman's  radio 
salary?  Perhaps  a  Fifth  Ave- 
nue penthouse  overlooking  Central 
Park,  or  maybe  a  Long  Island 
estate  near  the  Sound.  But  at  least 
you'd  spend  the  money,  wouldn't  you, 
to  help  make  those  childhood  dreams 
come  true? 

Yet  Jane  Froman  lives  in  a  three- 
room  apartment  which  is  simplicity  it- 
self, and  allows  herself  only  $25  a  week 
spending  money! 

And  she  isn't  doing  this  because  she 
hates  luxury  or  anything  as  obvious  as 
that.  It's  because  Jane  is  married  and 
because  she  has  found  true  marital  hap- 
piness and  wants  it  to  last. 

As  you  know,  Jane  is  married  to  Don 
Ross,  former  vaudeville  star  and  radio 
performer  of  proven  merit.  But  Don, 
though  his  earnings  are  far  higher  than 
the  average,  does  not  earn  as  much 
money  as  does  his  wife.  That  is  where 
the  money  question  comes  in. 

Mr.  and  Mrs.  Don  Ross  live  as 
though  Don  were  the  only  wage  earner 
in  the  family.  Expenditures  for  the 
year  cannot  amount  to  more  than  his 
earnings  for  the  year. 

"Of  course  we  realized,"  Don  told 
me,  when  I  asked  him  about  this,  "that 
finances  could  easily  overshadow  our 
happiness,  so  we  just  figured  out  the 
best  way  to  avoid  any  money  problems. 

"This  way — living  as  though  I  alone 
earned  the  money — we  immediately 
dropped  from  the  wildly  extravagant 
class,  and  so  our  expenses  are  brought 
down  to  what  I  can  afford.  Things  like 
rent,  food,  our  car,  and  the  like,  in 
which  we  both  participate,  are  shared 
50-50  in  cost. 

"We  each  have  our  own  separate 
checking  accounts  at  the  bank,  and 
when  it  comes  time  for  me  to  pay  the 
bills,  Jane  gives  me  a  check  for  what- 
ever she  owes.  We  pay  for  our  own 
clothes  too." 

As  it  happened,  Don's  explanation 
came  at  a  time  when  people  who 
knew  the  Rosses  were  beginning  to 
wonder  how  professional  jealousy  could 
be  kept  from  their  lives.  After  all,  no 
man,  proud  though  he  is  of  his  wife, 
can  ever  really  be  happy,  if  he  lives  in 
the  realization  that  he  is  being  par- 
tially supported  by  her. 

For  Don  himself,  it  would  be  espe- 
cially tough  sledding  since  it  was  only 
a  short  time  ago  that  he,  and  not  Jane, 
w;is  the  real  \va«e  earner. 


By     RUTH 


her  Money 


Mr.  and  Mrs.  Don  Ross  live  as  though 
Don  were  the  only  wage  earner  In  the 
family.    That's  then-  design  for  living. 


jJACK  at  WLW,  Cincinnati's  large 
radio  station,  Don  Ross  was  the 
headliner.  He  met  Jane  here.,  and  she 
was  just  another  unknown.  When  Don 
broke  up  with  his  vaudeville  partner 
and  went  to  Chicago  to  fill  a  singing 
job  there  in  radio,  Jane  went  along. 
He  got  her  an  audition  at  his  station 
and  she  landed  as  a  sustaining -feature. 
Shortly  afterwards,  they  were  married. 

Now  all  this  time  it  had  been  Don 
with  the  money,  Dorr  with  the  reputa- 
tion. 

Today,  with  the  situation  reversed 
to  the  extent  that  Jane  is  earning  huge 
annual  sums,  while  Don  has  kept  up 
his  income  only  at  its  old  level,  money 
could  easily  be  a  difficulty  that  would 
eventually  lead  to  divorce. 

But  they  would  seem  to  have  the 
answer,  this  young  couple,  to  the  great- 
est problem  of  the  young — money. 

"Naturally,"  Don  went  on,  "a  large 
sum  is  left  over  nearly  every  month. 
This  is  the  money  that  we  invested  in 
good  securities  and  put  in  a  safe-deposit 
box  to  which  Jane  and  I  both  have  a 
key. 

"Now  when  we  face  the  future,  we 
have  nothing  to  worry  about.  We 
know  that  the  life  of  an  entertainer 
can't  last  forever,  and  when  we're  old 
and  the  public  forgets  about,  us,  we'll 
be  able  to  go  right  on  living  as  though 
we  were  still  earning  big  salaries." 


A  R  E  LL 


Is  your  hairALLlTRING 

ina  "CLOSE-UP"? 


Don't  let  dry,  wispy  hair  or  oily,  stringy  hair 

offend  him.  For  your  hair's  beauty,  choose 

the  right  shampoo 


FOR  DRY  HAIR 

Don't— oh,  don't— use  a  soap  or 
shampoo  on  your  hair  which  is  harsh 
and  drying.  Paeker's-Oiire  Oil  Sham- 
poo is  made  especially  for  dry  hair.  It 
is  a  gentle  "emollient"  shampoo  made 
of  olive  and  other  fine  oils.  In  addi- 
tion, it  contains  soothing,  softening 
glycerine  which  helps  to  make  your 
hair  silkier  and  more  manageable. 

Get  Packer's  Olive  Oil  Shampoo 
today  and  begin  to  make  each  cleans- 
ing a  scientific  home  treatment  for 
your  hair. 


PACKER'S 


OLIVE 
OIL 


FOR   OILY  HAIR 

If  your  hair  is  too  oily,  use  Packer's 
Pine  Tar  Shampoo— made  especially 
for  oU&  hair.  It  is  gently  astringent 
and  tends  to  tighten  up  your  scalp's 
relaxed,  over-active  oil  glands. 

Use  Packer's  Pine  Tar  Shampoo 
every  four  or  five  days  at  first  if 
necessary,  until  your  hair  begins  to 
show  a  natural  softness  and  fluffiness. 
Begin  this  evening.  Packer's  Sham- 
poos are  absolutely  safe.  They  are 
made  by  the  makers  of  Packer's 
Tar  Soap. 


SHAMPOOS 


PINE 
TAR 

for  OILY  hair 


The  lovely  blonde  who  sings  with  a  sob 
in  her  voice  (for  her  program  see  page 
53 — 7  o'clock  column  1,  reveals  some  new 
commonsense  beauty  tricks  for  our  read- 
ers this  month.  For  advice  on  your  beauty 
problems  write  to  Joyce  Anderson,  RADIO 
MIRROR.  1926  Broadway.  New  York,  en- 
closing stamped,  self-addressed  envelope. 


IET'S  call  on  Ruth  Etting.  You  are  already  acquainted 
a  with  her  from  stories  published  in  Radio  Mirror. 
But  let's  ask  her  questions  about  make  up  and  the 
care  of  the  skin. 

Ruth  is  a  sweet  person  with  a  natural  charm  that  puts 
a  visitor  at  her  ease  immediately.  And  this  naturalness  is 
carried  out  in  her  make  up,  too.  There  is  a  difference  be- 
tween making  up  for  the  stage's  spotlight,  and  making  up 
for  Nature's  sunlight!  It  is  very  easy  to  get  into  the  habit 
of  overdoing  the  art. 

But  that  first  impression  of  Ruth  Etting,  aside  from  her 
personality,  seems  to  make  her  say:  "Be  natural!"  There's 
just  enough  rouge  on  those  cheeks  and  it's  in  the  right  place, 
too.  The  eyes  are  made  up — yes — but  in  such  a  way  that 
their  lovely  blue  color  is  accented  and  there  are  no  harsh 
heavy  tones.  The  color  scheme  works  in  so  harmoniously 
with  her  natural  blonde  hair  done,  by  the  way,  in  the  sim- 
plest manner.  In  fact,  Ruth  Etting's  day  by  day  life  is  a 
very  simple  one,  because  she  makes  it  a  practise  to  avoid 

10 


MAKE  UP  WITH 
RUTH    ETTING 


the  extreme  in  everything,  both  physically  and  cosmetically ! 

"If  you  are  born  with  a  good  skin  and  fairly  good  looks, 
I  believe  you  should  make  the  most  of  them,"  Ruth  said. 
"Why  do  women  make  the  big  mistake  of  applying' either 
just  a  spot  of  rouge  on  the  cheeks  or  a  great  blob  of  lip- 
stick and  let  it  go  at  that?  It's  so  simple  to  use  those 
little  make  up  tricks  that  help  bring  out  the  best  of  what  we 
have.  I  have  seen  so  many  cosmetic  atrocities  in  my 
travels,  for  which  there  is  very  little  excuse  these  days! 

"Did  you  ever  see  a  painting  or  a  picture  that  looked  un- 
finished— just  a  dab  of  color  here  and  a  dab  of  another 
color  there?  If  every  woman  who  paints  and  powders 
would  consider  that  she  is  an  artist  who  never  uses  harsh 
colors  that  clash,  nor  applies  them  too  heavily,  there  would 
be  many  more  pretty  pictures  than  those  we  see  on  canvass 
or  paper!  And  fewer  wallflowers! 

"The  blonde  with  a  delicate  alabaster  type  of  skin  can 
use  the  rouges  or  lipsticks  with  the  orange  tints,  but  the 
blonde  whose  skin  has  a  golden  tone  must  avoid  them.  It's 
rather  surprising,  but  the  deep  red  lipstick  looks  very  well 
on  the  latter  type  of  blonde." 

Incidentally,   there   is  a   very    (Continued  on  page   57) 


^No  orphan  sachets 

STEAMED  HER  HAIR! 


INSIDE  this  young  lady's  curly  head  is  a  lot  of  good, sound  shop- 
ping sense.  When  she  needed  a  wave,  did  she  drop  into  any  shop 
and  say,  "Give  me  a  Permanent"?  Yes,  she  did;  hut  she  added,  "A 
Eugene  Permanent,  with  Eugene  Sachets/" 

Many  of  her  friends  fell  for  "bargain  waves,"  given  with  home- 
made or  twice-used  dabs  of  sachets,  filled  with  Heaven-knows-what 
harsh  chemicals  .  .  .  and  all  they  got  was  a  mop  of  dull  frizz.  But 
look  at  her  hair.  You  can  see  its  healthy  lustre.  You  can  almost  feel 
its  softness. 

If  your  own  hair  is  to  receive  similar  protection,  see  that  no 


nameless,  orphan  sachets  steam  it  .  .  .  look  for  the  trade-mark-of- 
safety  .  .  .  Eugene. 

Each  Eugene  sachet  contains  the  exact,  scientific  amount  ol  pure 
waving  lotion  needed  to  turn  out  one  perfect  wave  or  ringlet.  This 
gentle  lotion,  Eugeneol,  is  a  secret  formula,  used  only  in  Eugene 
Sachets  throughout  the  world.  Be  as  shrewd  about  buying  a  wave 
as  you  are  in  buying  fashions  or  food  .  .  .  don't  guess,  don't  hope, 
don't  wish!  Say  to  your  hairdresser,  "Use  Eugene  Sachets"  .  .  . 
then  read  your  favorite  magazine  while  you  wait  for  your  headiul 
of  lovely,  lustrous  Eugene  curls! 


i^>ruC 


^OLA/"L^ 


m 


v 


e^e   s4c 


ONE   EUGENE   SACHET   SENT   YOU    FREE. 

Examine  this  sachet  .  .  .  acquaint  yourself  with  the  trade-mark  by  which  it  can 
always  be  identified.  Take  it  with  you  to  your  hairdresser's!  We  will  also  send  you 
a  copy  of  "  Here's  How  ! ",  a  booklet  of  new  hair  styles,  with  information  for  keeping 
your  Eugene  wave  in  condition.  Mail  a  postal  to  Eugene,  Ltd.,  521  Fifth  Ave.,  N.Y. 


-w 


% 


1* 


o*> 


^   OKNUtt^ 


By    MRS.    MARGARET    SIMPSON 

The  way  to  a  man's  heart  is  through  his  stomach.  The  popular  band 
leader  on  the  Frigidaire  program  which  features  Jack  Pearl,  knows  the 
right  kind  of  foods  to  eat.  If  you  have  any  cooking  problems,  just  write 
to  Mrs.  Margaret  Simpson.  RADIO  MIRROR,  1926  Broadway.  New  York 


TJMjPMUSIC  and  vitamins  have  their  charms.  Here's  an 
1WSI  orchestra  leader  who  is  a  modest  man  at  his  desk 
and  a  peppy,  snappy  conductor  at  the  microphone^ 
He  knows  what  he  wants  his  musicians  to  do  and  they  do 
it.  At  the  same  time,  he  knows  what  foods  will  produce 
that  vital  energy  that  communicates  itself  to  his  men. 
Freddie  has  to  have  a  nervous  system  that  doesn't  get  all 
tangled  up  when  he  needs  it  most,  and  a  brain  that  is  timed 
like  a  metronome — you  remember,  that  little  instrument 
that  used  to  stand  on  the  piano  and  tick  out  the  time  while 
Sonny  tried  to  practise! 

Freddie  Rich  doesn't  like  to  talk  about  himself,  but  I 
managed  eventually  to  get  a  pretty  good  idea  of  how  he 
keeps  fit  to  conduct  the  Frigidaire  orchestra  with  Jack 
Pearl,  and  the  many  other  Columbia  programs  which  de- 
mand his  supervision.  He  doesn't  make  his  heart  and  liver 
do  somersaults  in  order  to  help  digest  rich,  heavy  foods. 
There's  a  way  to  avoid  that  extra  tax  on  the  system  and 
that  additional  inch  or  two,  which  make  last  year's  clothes 
strain  at  the  seams! 

It  doesn't  sound  like  a  martyr's  existence,  either!  Freddie 
realizes  that  he  has  to  eat  at  least  one  good  meal  a  day 
but  he  is  pretty  careful  when  it  comes  to  choosing  it. 

"I'm  very  fond  of  roast  beef  and  have  a  special  sauce 
prepared  of  melted  butter  and  Worcestershire  sauce.  With 
it  I  like  a  baked  potato  and  spinach.  The  spinach  should 
be  washed  thoroughly,  put  in  an  uncovered  pot  without 
water,  to  cook  in  its  own  juice,  and  then  chopped." 

For  breakfast  he  has  orange  juice,  toast  and  tea.    Some 


time  during  the  day  he  drinks  a  malted  milk  and  if  his 
work  is  finished  at  five  o'clock,  he  has  an  early  dinner.  But 
if  the  programs  carry  him  into  an  hour  or  two  before 
midnight,  he  waits  until  then  to  eat  his  full  meal.  And 
once  a  week,  he  confided,  he  goes  on  a  food  spree — eats  the 
highly  seasoned  foreign  foods  such  as  Mexican,  Armenian, 
Italian,  French,  etc. 

There  are  "Keep  Off"  signs  for  Freddie  on  such  items  as 
fried  foods,  rich  sauces,  coffee,  salad  dressings,  bread  and 
sweet  deserts.  It  isn't  a  hardship  for  him  to  enjoy  a  salad 
of  mixed  vegetables  without  dressing  of  any  kind  because 
,as  he  says:  "I  like  to  get  the  full  flavor  of  each  vegetable 
and  this  is  impossible  if  the  salad  is  smothered  in  dressing." 

He  has  very  definite  ideas  on  what  makes  a  good  soup. 
His  cook  prepares  either  chicken  or  beef  soup  in  this 
way:  Cover  the  meat  with  water  and  put  an  onion  with 
it.  Cook  until  about  three-quarters  of  an  hour  before  the 
meat  is  tender.  Then  put  in  the  vegetables  such  as  carrots, 
string  beans,  peas,  celery  root,  parsnips,  celery,  leak  and 
parsley.  All  the  greens  are  tied  together,  of  course,  and 
removed  before  the  soup  is  served.  When  vegetables  are 
combined  with  the  meat  at  the  time  it  is  first  put  on  to 
cook,  they  become  over-done  and  lose  their  natural  juices. 
The  chicken  soup  should  be  skimmed  as  it  simmers.  When 
the  chicken  is  done,  remove  from  the  soup  and  tie  the  legs 
together.  Place  in  a  pan  with  potatoes  that  have  been  par- 
boiled for  about  twenty  minutes  and  use  a  little  of  the 
chicken  fat.   Bake  until  brown. 

"No    food    of    any    kind    that    is    ever    prepared    by 


KEEPINC  FIT  WITH  FREDDIE  RICH 


Photo  made   especially  for   Radio   Mirrok   bv  Bert  Lawson 


my  cook  is  seasoned  until  it  is  ready  to 
be  removed  from  the  fire  and  served," 
he  said. 

Since  Freddie  Rich  does  not  indulge 
in  the  rich  desserts,  he  eats  stewed  or 
fresh  fruit  in  season  and  likes  some 
puddings,  such  as  rice  puddings  or 
frozen  puddings. 

And  speaking  of  fruit,  here's  a  good 
recipe  for  preparing  a  very  familiar 
fruit,  which  his  cook  recommends: 

BROILED  APPLES 
Select  hard  apples.  Wash  and  core. 
Turn  bottom  side  up  and  put  a  little 
water  in  the  pan.  Place  the  pan 
about  three  inches  under  a  low  flame. 
Bake  until  brown.  Turn  top  side  up 
and  pour  sugar  in  the  centers.  Place 
a  little  butter  on  top.  Take  out  of 
the  oven  and  cool.  This  method  al- 
lows the  apples  to  cook  but  they  do 
not  become  soft  and  fall  apart. 

"Another  dish  that  appeals  to  me," 
said  Freddie,  "is  broiled  steak  with  cole 
slaw.  I  favor  haddock  when  I  choose  a 
fish  dish,  although  I  like  all  kinds  of 
fish.  Fish  requires  some  sort  of  sauce 
and  I  prefer  a  wine  sauce  which  is  not 
rich.  Broiled  chicken  livers  are  good, 
especially  if  I  must  eat  very  late  at 
night.  Another  typical  meal  for  me 
would  be  a  fruit  cocktail,  lamb  chops 
with  baked  potato  and  a  vegetable 
salad." 

And  here's  an  interesting  thing  to 
note.  Freddie  Rich  does  not  do  any 
strenuous  exercise! 

Have  you  ever  heard  of  a  swizzle? 
One  word  means  two  things,  according 
to  Freddie  Rich,  and  you  can't  make  a 
swizzle  without  a  swizzle!  There's  a 
little  wooden  beater  with  prongs  on 
the  end,  used  to  stir  a  swell  drink 
called  a  Swizzle.  For  states  where 
such  things  are  allowed,  Freddie  Rich 
says  this  is  his  idea  of  a  perfect  drink 
and  the  recipe  follows : 

SWIZZLE 
I  jigger  Barbados  Rum  or  Bacardi 
1  jigger  Simple  Syrup 

Use  a  glass  the  size  of  an  orange 
juice  glass.  Pour  in  the  liquor  and 
heat  the  syrup.  As  the  syrup  is 
poured  over  the  liquor  it  is  stirred 
vigorously  with  the  swizzle  stick  until 
a  nice,  creamy  foam  appears.  The 
instructions  from  Freddie  Rich  are 
that  this  be  consumed  immediately 
and  methinks  you  won't  need  to  be 
told  this  after  you  have  tried  one! 

By  the  way,  I  have  a  leaflet  on  cock- 
tails, punches,  etc.,  which  you  can  have. 

Some  of  the  other  special  dishes  that 
Freddie  likes  and  told  me  about  are 
Crepes  Suzette,  and  those  frozen  pud- 
dings. If.  you  would  like  to  have  any 
of  these  recipes,  send  a  stamped,  self- 
addressed  envelope  to  Mrs.  Margaret 
Simpson,  Radio  Mirror,  1926  Broad- 
way, New  York. 

Most  of  the  letters  I  am  receiving 
are  not  accompanied  by  a  stamped, 
self-addressed  envelope.  Won't  you 
please  enclose  one  with  your  inquiry  so 
you  and  I  can  be  sure  my  answer 
reaches  you?  Then,  too,  it  will  help  in 
the  matter  of  time.  If  you  saw  the 
pile  of  inquiries  we  are  receiving,  you 
would  realize  what  a  great  help  that 
envelope  is.  . 


OUR  HOPE  CHEST 


*f 


-it  tells  you  why  you  shouldn't 
try  an  untried  laxative 


AT  the  Ex-Lax  plant  is  a  big  box  con- 
XJL.  taining  522  little  boxes.  Each  one 
contains  a  laxative  that  "hoped"  to  imi- 
tate Ex -Lax,  and  get  away  with  it. 

For  28  years  we  have  seen  them  come 
and  seen  them  go  . . .  while  Ex -Lax  has 
gone  along  growing  bigger  and  bigger 
year  by  year simply  by  giving  satis- 
faction to  millions  of  people  who  turned 
to  it  for  pleasant,  painless,  thorough 
relief  from  constipation. 

WHY  EX-LAX  HAS  STOOD  THE 
TEST  OF  TIME 

Ex-Lax  is  a  chocolated  laxative but 

it  is  so  much  more  than  just  chocolate 
flavor  and  a  laxative  ingredient.  The  way 
it  is  made . . .  the  satisfaction  it  gives . . . 
these  things  apparently  can't  be  copied. 
They  haven't  been  yet! 

Of  course,  Ex -Lax  is  thorough.  Of 
course,  it  is  gentle.  It  won't  give  you 
stomach  pains,  or  leave  you  feeling 
weak,  or  upset  you.  It  won't  form  a  habit 
. . .  you  don't  have  to  keep  on  increasing 
the  dose  to  get  results. 


AND. . .THAT  "CERTAIN  SOMETHING" 

So  many  imitators  have  tried  to  produce 
a  chocolated  laxative  that  would  equal 
Ex -Lax.  But  they  couldn't.  Why? 
Because  Ex -Lax  is  more  than  just  a 
chocolated  laxative.  Because  the  exclu- 
sive Ex -Lax  process  gives  Ex -Lax  a 
"certain  something" —  a  certain  ideal 
action  that  words  just  can't  explain  and 
that  no  other  laxative  has.  But  once  you 
try  Ex -Lax,  you'll  know  what  we  mean, 
and  nothing  else  will  ever  do  for  you. 
Ex-Lax  comes  in  10c  and  25c  boxes  — 
at  any  drug  store.  If  you  would  like  to 
find  out  how  good  it  is  ...  at  our  expense 
. . .  just  mail  the  coupon  below  for  a 
free  sample. 


MAILTHIS  COUPON— TODAY! 

EX-LAX,  Inc.,  P.O.  Box  170 
Times-Plaza  Station,  Brooklyn,  N.  Y. 

F55       Please  send  free  sample  of  Ex-Lax. 


When  Nature  forgets— remember 

EX- LAX 

THE      CHOCOLATED      LAXATIVE 


13 


Six  Delicious  Favors 


Above  at  the  milce:  Jack  again,  ready  to 
catch  one  of  Mary's  winter  poems  and 
throw  it  out  of  the  studio.  Center,  hus- 
band and  wife  talking  it  over.  Right, 
Parker,  Wilson,  and  Bestor  in  a  huddle, 
calling  for  a  wisecrack  that  will  score  a 
clean   touchdown   over   the    Benny    humor. 

14 


The  Critic  on  the  Hearth 
By  Weldon  Melick 

Brief  Reviews  of 
the  New  Programs 

WILLIAM  A.  BRADY— Is  one  swell 
raconteur.  His  friendly,  homely  chat  in 
that  engaging,  unassuming  voice,  is  a 
high  spot  on  a  night  of  high  spots.  The 
reminiscences  are  rich  in  humor,  drama, 
and  little-known  sidelights  on  the  im- 
mortals of  the  theatre  with  whom  he 
has  been  associated  (and  I  guess  that 
includes  about  all  of  them. 

CBS  10:30  P.M.,  Sun.  15  min. 

EDDIE  CANTOR— They  told  us 
Jack  Benny  and  Fred  Allen  were  set- 
ting the  styles  in  comedy  this  year — 
that  the  others  would  have  to  change 
their  acts  from  gags  to  skits  or  be  lost 
in  the  shuffle.  So  what?  So  Jack  Pearl 
changed  and  lost  the  following  Baron 
Munchausen  had — and  Cantor  gives  us 
exactly  the  same  old  fast  and  furious 
type  of  script  he  always  has — and  tops 
them  all  in  the  Crosley  Taring  after 
the  first  sample.  Rubinoff  and  Parkya- 
kakas  are  still  in  Eddie's  hair — and  on 
the  air. 

CBS  8:00  P.  M.,  Sun.  30  min. 

FAMILY  HOTEL— Jack  Pearl  is 
getting  some  stiff  competition  not  only 
from  the  other  comedians,  but  from 
the  ghost  of  his  old  character,  and  even 
against  the  beloved  Baron,  Peter  Pfeif- 
fer  comes  off  a  bad  second.  Maybe 
we'll  like  Peter  when  we  know  him 
better.  Maybe  when  Jack  Pearl  knows 
him  better — 

CBS  10:00  P.  M.,  Wed.  30  min. 

IT'S  A  WOMAN'S  WORLD— True 
confessions  of  a  President's  Wife.  -Mrs. 
Roosevelt  sets  a  new  high  for  flouting 
sponsors.  The  radio  protege  of  a  shoe 
company,  she  tells  how  she  rides  horse- 
back, goes  for  auto  rides,  and  swims, 
but  never  a  word  about  taking  a  walk. 
Bravo! 

CBS  8:00  P.M.,  Fri.  30  min. 

JACK  FULTON— Take  this  nice  ex- 
Whiteman  crooner  out  on  approval 
some  morning  at  10:30,  ladies.  If  you 
don't  like  him  you  can  exchange  him 
for  Breen  and  De  Rose,  or  talks  about 
food  and  children. 
CBS  10:30  A.  M.,  Mon.-Fri.  15  min. 

RUTH  ETTING— With  Red  Nich- 
ols and  his  ten-cent  orchestra,  is  doing 
a  college  prom  thing — using  a  different 
school  for  the  atmospheric  setting  each 
week.  Guests  tie-up  to  the  college  fea- 
tured— an  athletic  director  or  star,  if 
available.  Not  a  bad  idea,  but  the 
program  would  look  very  sick  without 
Etting.  (Ruth,  you'll  have  to  devote 
one  evening  to  our  mutual  University 
of  Nebraska  for  that  plug.) 

NBC  7:45  P.  M.,  Thur.  30  min. 


That  hideous  feeling  of  panic 
—  now  ended  by  the  new 

"CERTAIN-SAFE"  MODESS 


Here's  news!  REAL  NEWS! 
.  .  .  more  startling  than  the  invention 
that  made  sanitary  napkins  disposable. 
.  .  .  more  important  than  the  improve- 
ments that  have  made  napkins  soft  and 
comfortable. 

Now — at  last — comes  a  napkin  that 
gives  complete  protection  from  embar- 
rassing "accidents!" 

It  is  the  new  "Certain-Safe"  Modess — 
only  recently  perfected  in  the  Modess 
research  laboratories. 

The  secret?  It  lies  in  a  combination 
of  THREE  special  features.  Two  of  these 
features  may  sometimes  be  found  in 
other  brands  of  napkins.  But  the  third 
is  absolutely  new — and  exclusive  with 


Modess.  It  is  the  combination  of  all  three 
features  that  gives  complete  protection. 

Test  this  three-way  protection! 

Just  do  this.  Get  a  box  of  the  new  "Cer- 
tain-Safe" Modess.  (You  won't  risk  a 
penny  .  .  .  see  Money  Back  guarantee 
below.)  Read  the  printed  slip  that  you'll 
find  in  the  box.  Look  at  the  diagrams 
shown  on  the  slip  and  compare  them 
with  the  napkin  itself.  See  and  feel  the 
three  new  features  that  bring  you  de- 
pendable protection  against  (1)  striking 
through;  (2)  tearing  away;  (3)  incom- 
plete absorption. 

Then  wear  the  new  Modess!  You'll 
never  again  feel  safe  or  satisfied  with 
any  other  napkin! 


YOUR    MONEY   BACK    IF   YOU'RE    NOT    CONVINCED! 


Here's  a  challenge!  We'll  refund  your  money  if  you 
try  the  new  Modess  and  don't  like  it!  Get  a  box.  Wear 
as  many  napkins  as  you  need  to  make  a  thorough  test. 
If  you  aren't  completely  satisfied,  return  the  box  and 
the  remaining  napkins  to  The  Modess  Corporation,  500 
Fifth  Avenue,  New  York,  N.  Y.  We'll  send  you  every 
penny  you  paid,  plus  postage ! 

MODESS -STAYS  SOFT- STAYS  SAFE 

15 


Is  MARY 


A  smile,   a  frown,  a  grimace,   a   pout — here  they  all 
are  as  only  Mary  can  portray  them.    Have  your  pickl 


ARY  PICKFORD  can  once  again  take  her 
place  as  an  object  of  inspiration  to  women. 
And  it  is  to  two  factors,  one  of  which  is  radio, 
that  she  owes  the  new  vitality  of  outlook  and  the  new 
courage  that  once  more  makes  her  an  ideal. 

A  little  more  than  a  year  ago  the  woman,  who  over 
a  score  of  seasons  had  been  called  "America's  Sweet- 
heart," faced  the  most  heartbreaking  moment  of  a 
woman's  life,  the  time  when  she  must  acknowledge 
that  her  marriage  is  a  failure  and  that  divorce  is  in- 
evitable. 

For  most  women  that  alone  is  enough  to  ruin  their 
lives  but  the  case  of  Mary  Pickford  was  further  com- 
plicated by  the  fact  that  she  also  has  a  career,  a  career 
that  she  loved,  and  while  "that  career  might  not  be 
dead,  it  certainly  was  discouragingly  dormant. 

Add  to  these  two,  the  darkening  approach  of  the 
forties.  To  Mary,  whom  the  public  has  always  re- 
garded as  a  little  girl,  it  must  have  seemed  as  though 
the  established  pattern  of  her  life  was  slipping  beyond 
control  and  that  there  was  a  possibility  of  only  empti- 
ness of  heart  and  hand  to  take  its  place. 

It  was  a  time  to  bring  tears  to  the  hardiest  soul  but 
in  those  days  of  travail  two  things  came  to  help  Mary, 
her  religion  first,  and  then  her  engagement  on  the  radio. 

Of  her  religion  it  is  not  my  place  to  tell  you  here. 
Mary  herself  has  written  of  the  strength  her  faith  has 
given  her.  Her  slim  book.  "Why  Not  Try  God?"  is 
now  the  best  selling  non-fiction  book  in  this  country. 

[LIT  I  can  tell  you  here  the  story  of  what  radio  did 
for  her,  tell  it  to  you  as  she  told  it  to  me  late  one 
afternoon  of  early  California  spring  as  we  walked 
across  the  green  and  quiei  lawns  of  Pickfair. 

I  had  called  to  ask  Mary  quite  bluntly  if  she  were 
through  with  raaio.  We  are  old  friends  and  knowing 
her  program  was  about  to  go  off  the  air,  1  was  highly 
curious  as  to  how  she  felt  about  the  whole  experiment 
and  as  to  whether  or  not  she  intended  continuing  it. 

We  walked,  as  1  say,  across  the  lawns  of  Pickfair. 
Ming,  Mary's  tiny  white  Pekinese  darted  along  beside 
us.  We  meant  to  talk  as  we  walked  around  the  sunken 
gardens  but  we  were  constantly  interrupted.  The  in- 
terrupters were  little  knots  of  sightseers,  all  equipped 
with  cameras,  who  kept  appearing  in  the  wide-open 
gate  of  Pickfair  and  gazing  respectfully  though  dazedly 
around.  And  it  was  completely  characteristic  o\  Mary 
that  instead  of  ignoring  them,  or  having  the  gates 
locked  against  them,  she  invited  them  in  instead,  and 
let  them,  too.  walk  around  the  gardens  and  snap 
pictures  of  her  to  take  back  to  the  home  town  folks 
of  Fried  Fgg.  Ark.,  or  lone  Cedar,  Mo.,  or  wherever 
they  came  from. 

And  as  she  gave  to  these  adoring,  plain,  drab  people 
the  warmth  of  her  charm  it  was  impossible  not  to  see 
what  had  happened  to  her  during  the  past  months.  I 
said.  "Mary,  it  is  wonderful  to  see  you  hi  much  happier 
than  you  were  last  year  at  this  time." 

She  paused  and  gave  that  half-shy  smile  of  em- 
barrassment   all   we   moderns    feel    when   we   speak   of 


PICKFORD  Through 

with  RADIO  ? 


religion  and  said,  "I  owe  it  to  the  Head  Man  above — and 
then  to  radio." 

So  this  is  what  she  told  me. 

When  she  went  into  radio,  she  signed  only  the  minimum 
radio  contract  of  thirteen  weeks.  She  refused  to  give  an 
option  of  her  services  for  she  was  determined  that  if  her 
radio  work  did  not  live  up  to  her  own  ideal  of  it,  she  was 
not  going  to  be  tied  to  something  of  which  she  didn't 
approve. 

At  the  end  of  her  first  month,  however,  she  was  willing 
to  sign  for  a  further  thirteen  weeks  when  the  first  ended. 

"I   discovered    I   was   reaching   a  whole  new   audience," 
Mary  explained,  "the  house-bound  and  the  bed-ridden,  a 
whole  group  of  people  who  because  of  sickness  or  poverty 
or  work  couldn't  get  out  for 
any  entertainment.    The  let- 
ters from  those  listeners  were 
among    the    loveliest    things 
that  have  ever  happened  to 
me.     Here  was  a  new  world 
in  which  pioneering  could  be 
done. 

"Only  one  thing  troubled 
me — the  need  of  getting 
plays  good  enough  for  that 
audience  and  so  written  that 
their  condensation  into  a 
half  hour's  time  didn't  spoil 
them.  I  was  simply  amazed 
to  discover  how  good  the 
casts  were  that  you  could 
pick  up  in  an  hour's  time 
around  a  broadcast  studio.  I 
went  on  the  air  from  various 
parts  of  the  country,  but 
whether  East  or  Middle  West 

or  West,  there  was  no  trouble  in  finding  excellent  actors. 
Generally  they  were  quite  unknown,  some  of  them  were 
no  longer  young,  but  how  they  knew  their  jobs! 

"■yOU  can't  know,"  said  Mary,  her  lovely,  gentle  face 
glowing,  "what  happiness  it  brought  me  to  be  suc- 
ceeding in  that  new  medium.  But  as  the  end  of  my  broad- 
casts approached  I  was  forced  to  realize  that  we  were  in- 
evitably running  out  of  material.  Why,  honestly,  I  think 
in  all  the  world's  literature  there  aren't  more  than  twenty- 
six  plays  with  good  women  as  their  heroines.  The  ladies 
of  drama  and  literature  have  all  been  pretty  shady.  I 
felt,  too,  that  holding  a  play  down  to  a  half  hour  was  bad. 
We  had  to  cut  too  much.  We  couldn't  give  full-bodied 
characterizations  or  get  real  thoughts  across. 

"There  is  no  greater  secret  for  one's  personal  happiness 
than  to  know 'that  you  are  bringing  happiness  to  others," 
Mary  said,  softly.  "It  brings  you  energy,  too,  and  I  found 
myself  in  the  midst  of  my  radio  work,  spurred  on  by  the 
encouraging  letters  I  received  from  fans,  finishing  up  a 
novel  I  had  planned,  finishing  up  a  play,  and  reading  plays 
for  a  possible  stage  appearance. 

"My  novel  was  bought  and  will  be  published  this  fall 
by  the  Vanguard  Press.    Charlie  Chaplin  came  to  me  and 


By   RUTH    WATERBURY 

She's  off  the  air!  Why?  Is 
she  coming  back?  What  has 
radio  done  for  her?  Only 
Mary  can  give  you  the  real 
answers. You'll  find  em  here 


wanted  to  enter  picture  production  plans  with  me,  a  merger 
that  I  believe  we  will  make  soon.  1  read  scores  of  plays 
but  as  yet  have  not  found  one  that  suits  me.  I  won't  take 
a  silly,  worthless  affair  and  even  if  I  find  a  knockout,  1 
won't  open  it  in  Hollywood.  If  I  were  a  sportswoman,  a 
tennis  player,  a  swimmer,  I'd  come  to  Hollywood.  But 
this  is  a  daytime  town  and  the  evening  things  that  cities 
force  upon  one  for  amusements  have  no  place  out  here." 
"You  don't  think  much  of  cities  " 

"M^OR  brief  visits,  for  excitement  and  stimulation  and 

fun,  yes,  but  not  for  living.     For  simple  people  like 

myself  I  believe  there  is  happiness  only  in  doing  work  that 

means  happiness  for  others,  and  in  looking  at  trees  against 

the  sky  or,  as  we  are  now, 
watching  that  full  moon  rise 
over  the  hills.  Somehow 
when  I  watch  those  beauti- 
ful, deathless  things  1  am  un- 
touched by  petty  things,  by 
external  changes  that  may 
happen  in  my  life.  Those 
are  the  true  values,"  said 
Mary,  as  the  depth  of  her 
feeling  on  the  subject  made 
her  dark  blue  eyes  swim 
with  tears. 

The  sun  was  now  gone  and 
the  quick  cold  of  the  Cali- 
fornia twilight  was  settling 
over  us.  We  went  into  the 
house  and  up  to  Mary's  bed- 
room. Against  the  deep 
windows  the  satin  curtains 
stirred  quietly  but  other- 
wise there  was  no  sound. 
"If  I  can  get  the  right  programme  to  do  I  will  go  back 
to  radio,"  Mary  said. 

"But  I  am  through  with  radio  unless  I  can  get  something 
vital  and  new  to  do  over  it.  I  do  believe  the  playlets  are 
exhausted.  Something  more  genuine  must  come  along  or 
that's  that.  I  am  so  busy  with  so  many  plans  that  I  let 
them  come  along  as  they  seem  to  work  out  best." 

That  is  what  Mary  said  about  her  radio  plans,  and  what 
she  believes.  But  personally  I  do  not  believe  her. "  I  think 
she  can  not  stay  away  from  radio  because  radio  wants  her 
and  because  the  radio  public  wants  her.  The  sightseers 
who  had  come  through  the  Pickfair  gate  that  afternoon  had 
not  been  the  movie  public.  Each  and  every  one  of  them 
had  mentioned  her  radio  programmes  to  her  and  the  joy 
in  their  faces  as  they  spoke  of  them  would  have  moved  a 
heart  much  sterner  than  the  loving  heart  of  Mary  Pickford. 
This  is  why  I  say  that  Mary  is  once  more  an  inspiration  to 
women.  As  I  left  her  standing  there  against  the  beautiful 
background  of  Pickfair,  I  realized  that  the  distance  she 
traveled  from  little  Gladys  Smith  of  Toronto  to  Mary  Pick- 
ford,  the  star,  was  really  no  greater  than  the  distance  she 
has  traveled  from  Mary  Pickford,  the  screen  star,  to  today's 
Mary  Pickford,  a  great  woman,  who  has  forgotten  herself 
in  the  service  of  the  world. 


HOW  MUCH  MONEY  CAN 


Here's  the  real  inside 
story  of  actual  radio 
salaries— from  page  boy 
to   executive   and   star 

By    GEORGE    KENT 


IF  you're  a  boy  or  girl  with  a  yen  for  a  radio  career, 
drop  your  knitting  and  quit  fooling  with  that  crank- 
case — because  here  is  the  plain  story  of  how  much 
money  you  can  make  if  ever  you  are  lucky  enough  to  get 
through  the  glittering  gates  into  the  radio  heaven. 

Almost  a  million  people  work  daily  at  the  job  of  keep- 
ing the  nation's  loudspeakers  full  and  contented,  and  they 
earn  anywhere  from  $5  to  |25,000  per  week.  Plenty  of  office 
boys  in  small  town  stations  earn  the  first  figure  but  only 
one  man  earns  the  last — and  he  probably  earns  more  than 
that.  He  is  William  S.  Paley,  President  of  the  Columbia 
Broadcasting  System.  He  practically  owns  it  and  if  he 
doesn't  make  a  million  out  of  it  then  nobody  ever  made  a 
million. 

Between  Paley  and  the  office  boy  lie  all  the  other  workers 
in  radio:  stars,  musicians,  announcers,  executives,  tech- 
nicians, salesmen,  stenographers  and  clerks. 


New  York  salaries  are  tops.  But  not  so  tops  as  you 
might  think.  Take  the  voices  you  hear  most  frequently,  the 
well-trained  mellow  announcers'  voices  of  the  two  great 
networks.  These  men  average  $40  a  week.  A  few  get  even 
less.  Not  long  ago  an  NBC  page  boy  was  promoted  to  the 
job  of  announcer.  As  page  he  earned  $25  which  is  peak  for 
that  type  of  work  in  Radio  Uty.  His  salary  as  announcer 
is  only  $30. 

A  few  announcers  get  more.  Some  plenty  more.  But  if 
they  want  to  get  higher  than  $100  weekly,  they  have  to 
earn  it  by  doing  commercial  programs,  moving  picture  bits, 
giving  testimonials  for  advertisements,  stuff  like  that.  Ted 
Husing,  highest  paid  CBS  announcer,  averaged  $350  a  week 
during  1934  but  he  did  it  via  sponsored  programs  and  by 
charging  $200  every  time  his  photo  appeared  in  an  adver- 
tisement. 

Graham  McNamee  once  hauled  down  a  sweet,  weekly 
$1,000  but  he's  a  very  exceptional  fellow.  He  gets  less  now 
but  it's  still  plenty.  Why,  for  playing  stooge  to  Ed  Wynn 
he  collects  $250 — and  that's  celery  in  any  man's  garden. 
Bill  Hay  is  also  in  a  class  apart  gathering  in  a  grand  for 
announcing  one  program — the  Amos  &  Andy  program  if 
you  must  know.    A  lot  of  folks  think  he's  underpaid. 

Prize-winner  David  Ross  garners  $150-200;  Milton 
Cross,  $150;  Kenneth  Roberts  and  Harry  von  Zell  swing 
between  $85  and  $125  depending  on  the  breaks.  And 
Jimmy  Wallington?  He  manages  to  score  close  to  $500  in 
the  good  months.  Which  should  be  enough  to  keep  him 
and  his  dancer  wife  in  fudge  and  flapjacks.  The  morning 
announcers  are  the  low  payees  and  do  you  know  that  out 
of  thirty  announcers  on  NBC's  New  York  staff  there  are 
only  a  half  dozen  that  get  a  regular  do-re-mi  higher  than 
$65  per  week. 


Photographs  made  exclusively  for  Radio  Mirror  by  Wide  World 


YOU   MAKE    IN    RADIO? 


■KUT  this  is  fabulously  good  pay  compared  to  what  the 
honky-tonk  announcers  receive.  Los  Angeles,  if  you 
must  have  an  example,  pays  announcers  a  dull  average  $25 
a  week.  Sixty  bucks  is  peak  and  only  two  men  occupy  it. 
Pay  in  some  stations  gets  as  low  as  $15  per.  Here  and  there 
you  will  find  announcers  in  smaller  stations  earning  $35  to 
$50  weekly  but  if  you  look  close  you  will  observe  that  most 
of  them  play  the  piano,  sing,  solicit  advertisements  and  do 
other  odd  jobs  to  earn  it.  The  flat  average  for  the  country 
is  $20  and  if  you  doubt  me  read  where  the  American 
Federation  of  Labor  pleaded  with  the  NRA  to  make  $22 
minimum  pay  for  announcers. 

One  rung  above  the  announcer  and  a  blood  relative  is 
the  news  commentator.  Head  man  here  is  Edwin  C.  Hill. 
For  four  programs  a  week  he  collects  $2,000.  Add  to  this 
the  money  he  gathers  for  his  newsreel  work,  his  newspaper 
syndicate  and  magazine  writing  and  you  find  him  earning 
each  week  $2,700.  Yet  only  a  few  years  ago  Ed  Hill  was 
a  reporter  proud  of  his  weekly  $125. 

Lowell  Thomas  brings  home  a  side  of  bacon  which  is 
$1,500  each  week.  Poor  man,  he  also  writes  magazine  ar- 
ticles and  acts  in  the  movies  so  that  last  year  all  he  made 
was  $100,000.  After  this  pair,  the  others  are  small  fry. 
Boake  Carter,  who  started  at  $40  is  pleased  with  his  weekly 
$750.  Would  you  be  pleased?  (Kaltenborn  asks  commer- 
cial sponsors  anywhere  between  $250  and  $1,200  for  a 
broadcast. 

CIO  much  for  the  important  salaries.  In  the  smaller  sta- 
tions the  commentator  is  a  local  newspaper  man  glad 
to  add  a  ten  spot  or  perhaps  twice  that  much  to  his  stipend 
while  entertaining  a  hope  that  somewhere  a  gold-lined  ear 
will  listen  in,  appreciate  and  bring  him  to  the  big  time  for 


a  grand  a  week.  But  even  these  payments  are  munificent 
when  you  know  that  the  men  who  talk  the  news  in  Paris 
(France)  earn  from  $2.75  to  $6.65  per  broadcast. 

And  now  for  the  real  news.— the  low-di-lowdown  on  the 
salaries  paid  to  the  stars. 

Put  down  as  top  man  Eddie  Cantor.  For  him  a  weekly 
package  containing  $10,000.  This  for  about  eighteen  min- 
utes of  work  or  a  little  less  than  $1,000  a  minute.  Yet,  he 
didn't  want  the  job.  He  would  have  preferred  to  go  to 
Hollywood  where  he  could  have  earned  just  as  much — aye 
more  when  you  count  the  percentage  of  the  gate  the  movie 
moguls  allow  him. 

Out  of  the  ten  grand  Eddie  has  to  pay  Rubinoff  $1,200, 
Ted  H using  so  much,  and  what  with  an  orchestra  and  an  ar- 
ranger and  a  this  and  a  that,  his  net  per  week  whittles  down 
to  $7,500.  f 

After  the  Cantor  peak  or  Mt.  Cantor,  as  you  might  say, 
the  road  winds  downward.  At  first  gradually  as  we  pass 
by  Ed  Wynn  and  Fred  Waring  and  Paul  Whiteman  and 
John  Charles  Thomas — but  when  these  great  stars  are  left 
behind,  there  is  a  sudden  steep  drop  off  and  we  are  way 
down  in  the  valley  of  the  low  salaries.  These  are  the 
salaries  earned  by  the  run-of-the-mill  singer  and  actor  in 
radio. 

If  you,  dreaming  of  a  radio  career,  have  an  idea  that  all 
radio  folk  make  Eddie  Cantor  salaries,  forget  it  please. 
Please,  for  your  own  peace  of  mind. 

Let  us  suppose  you  broke  into  radio  and  got  a  job  say- 
ing a  piece  or  singing  a  few  choruses  on  a  sustaining  pro- 
gram—what do  you  think  you'd  get?  The  handsome  sum 
of  $15  to  $18  a  broadcast.  If  the  program  was  sponsored 
you'd  earn  $25-$30.  These  are  averages  computed  by  the 
Actors    Equity   Association.  (Continued   on  page   58) 


CONDUCTOR 
Average   $500   weekly 


EXECUTIVE 
Average  $1000  weekly 


$10,000  for 
18  minutes! 


ROXY  says: 


A  startlingly  frank  de- 
nunciation from  one  of 
our  greatest  showmen  and 
discoverers    of    talent 


By    JOHN    EDWARDS 


For  Roiy's  program,  sponsored 
by  Fletcher's  Castor/a,  tee 
page    51 — 8    o'clock    column. 


I 


lalce  the  AmcUmM.      / 


AN  amateur  hour  is  nothing  short  of  a  heathen  Roman 
holiday,  with  the  lions  of  those  past  carnivals  hav- 
ing a  much   better  chance  for  survival   than   the 
performers  on  the  modern  show." 

America's  number  one  showman  speaking — Roxy,  whose 
name  is  still  aces  in  the  show  business,  whose  list  of  dis- 
covered talent  probably  far  outranks  any  other  man's  in 
the  country. 

Roxy  speaking,  who,  with  sharp  blasts  of  pent-up  feeling, 
has  delivered  salvos  of  broadsides  against  radio's  newest 
form  of  entertainment,  in  this  exclusive  interview  for  Radio 
Mirror. 

His  frank  indictment  of  the  amateur  craze  which  has 
spread  across  the  nation  in  recent  months,  was  put  forth 
in  the  hope  that  the  illusions  and  dreams  of  many  young 
people  may  not  be  shattered.  It  is  startling  in  the  evidence 
which  he  has  offered. 

Let  him,  in  his  own  words,  tell  you  how  he  feels  about 
this  new  amateur  idea  on  the  air  and  why  he  considers  it 
a  threat  to  future  talent  for  the  stage,  screen,  and  radio. 

"The  best  argument  I  can  give  you  to  begin  with,"  he 
said  in  the  interview,  "is  the  fact  that  there  is  not  one  out- 
standing success,  to  my  knowledge,  in  the  field  of  entertain- 
ment today  who  got  his  start  in  an  amateur  hour. 

"I'd  say  that  there  is  one  chance  in  a  million,  or  even 
less,  that  a  performer  heard  for  the  first  time  on  such  a 
program  will  ever  eventually  find  himself  at  the  top,  or 
close  to  the  top. 

"Of  course,  I  know  that  the  idea  of  the  amateur  hour  is 
not  to  find  new  talent,  but  to  give  an  entertaining  feature 
to  the  listening  public.  That, 
in  itself,  might  be  all  right, 
but  when  it  threatens  to  ruin 
the  careers  of  people  who 
have  real  possibilities,  then 
it  is  time  to  call  a  halt. 

"Stop  and  think  a  mo- 
ment. Imagine  the  situation 
an  amateur  faces  when,  for  the  first  time  in 
his  life,  he  goes  on  a  program  which  is  heard 
from  coast  to  coast  by  thousands  of  listeners. 
"He  hasn't  had  time  to  be  properly  coached. 
In  all  probability  he  has  been  auditioned  only 
a  day  or  two  before  the  broadcast.  No  man 
can  be  at  his  best  under  such  circumstances. 
Either  he  suffers  the  intense  humiliation  of 
getting  the  'gong'  or  whatever  is  used  to  cut 
short  his  work,  or  else,  if  he  is  extremely  lucky, 
he  gets  a  week's  theater  contract  as  the  result 
of  his  performance. 

"You  think,  'What's  the  matter  with  that?' 
I'll  tell  you.  He  goes  on  with  his  week  of 
theater.  Naturally  he  thinks  he  is  on  the 
road  to  success.  No  longer  does  he  think  it 
necessary  to  study  and  work  and  train  so  hard. 
No  man  in  such  circumstances  can  help  feel- 
ing this  way.  What  Happens?  His  stage  ap- 
pearance over,  he  finds  that  he  is  no  longer  in 
demand.     The   fanfare  about   him   has   died 


down.  His  talent,  only  a  diamond  in  the  rough,  isn't  enough 
for  the  big  time.  He  goes  home,  disillusioned,  discouraged, 
and  puts  aside  his  hopes." 

Roxy  paused  a  moment,  then  branched  off,  to  attempt 
to  prove  his  point,  using  instances  of  his  own  past  when 
he  found  musicians  and  singers  who  showed  promise. 

"I  remember  the  day  out  in  California  many  years  ago," 
he  recalled,  "when  I  heard  Lawrence  Tibbett  singing  in  the 
chorus  of  a  show.  1  called  him  aside  and  told  him,  'Larry, 
you're  too  good  for  the  chorus.  Get  out,  find  a  coach,  study, 
and  when  the  time  comes,  you'll  be  a  hit.' 

"Now  look  at  the  experience  in  back  of  this  Metropolitan 
favorite.  First  he  learned  how  to  sing.  Then  he  worked 
in  musical  comedy,  two,  three,  four  shows  a  day.  Then 
came  more  instruction,  patient  study,  and  even  after  that, 
it  was  a  good  many  years  before  he  reached  the  top. 

"Or,  more  recently,  while  I  was  in  Philadelphia,  I  hap- 
pened to  hear  Ruth  Carhart  singing  at  a  banquet.  The 
girl  was  good.  1  could  see  that  easily  enough,  yet  for  over 
two  years  she  had  been  singing  only  periodically  over  local 
stations,  doing  any  kind  of  radio  work  she  could  get  mostly 
for  nothing.  When  the  time  came  for  her  to  sing  on  my  first 
Saturday  night  broadcast,  she  knew  how  to  act  in  front  of 
the  mike.  And  I  had  spent  weeks  with  her,  coaching,  cor- 
recting, using  all  my  past  experience  as  a  stage  manager." 

E  stopped  again  and  marshalled  more  arguments.  We 
were  seated  at  the  luncheon  table  in  the  Hotel  Astor, 
a  few  steps  from  the  Columbia  Playhouse  where  he  had 
finished  a  morning  rehearsal  for    (Continued  on  page  85) 


EDITOR'S  NOTE 

O  ADIO  MIRROR  cannot  take  sides  in  the  controversy 
which  Roxy's  statements  may  arouse.  We  have 
listened  with  interest  and  amusement  to  many  amateur 
hours,  notably  Major  Bowes  on  his  local  station  (which 
started  the  cycle),  Fred  Allen,  and  Ray  Perkins  on  their 
national  network  hours,  and  we  have  been  impressed  by 
the  tact  and  finesse  with  which  these  difficult  programs 
have  been  handled.  The  opinions  of  the  great  showman 
and  discoverer  of  talent,  Roxy,  presented  on  these  pages 
are  not  necessarily  ours,  but  they  are  so  frank,  sincere, 
and  provocative,  that  we  are  publishing  them  for  your 
consideration.  Write  me  at  1926  Broadway,  New  York, 
and  tell  me  how  you  feel  about  it. 

E.  V.  H. 


JrWCjfi 


Babs  with  the  Ryan 
boys,  long  known  as 
her  "brothers."  Char- 
ley, on  the  left,  is 
the  husband  she's  di- 
vorcing; right,  Little 
Ryan,    his    brother. 


At  last-in  this  e^|9|iv< 
view-she  tells  the^unknc 
story  of  her  secret  hea 
and  the  strange  dilemma 
Babs   and   her    'brothers' 


\1 


STEN,"  Babs  Ryan  said,  "I'll  tell  you  the  story  no 
one  has  ever  heard.     I'll   tell   you   why    I've   left 
my  husband  to  divorce  him  and  the  reason  why 
I've  left  Fred  Waring's  radio  program." 

The  girl  whose  clear,  high,  rhythmic  voice  has  charmed 
listeners  of  the  Pennsylvanians'  show  on  CBS  the  past  two 
years  sat  forward  in  her  chair,  her  brown  eyes  darkening 
with  the  emotion  which  gripped  her  as  she  told  me  the  story 
no  one  has  heard  until  now. 

When  you  tuned  in  Babs  and  her  brothers  and  swayed  to 
their  singing,  to  their  distinctive  "Breezing  Along  with  the 

22 


Breeze,"  you  only  knew  that  they  were  good.  But  you 
didn't  know  why  they  were  good.  You  didn't  know  that 
Babs  was  married  to  one  of  the  trio,  Charley  Ryan,  and 
that  it  was  husband  and  brother-in-law,  not  her  brothers, 
with  whom  she  worked  in  such  perfect  blending  of  voices. 

No  one  knew  that  until  last  fall.  Then  Babs  realized  she 
could  no  longer  go  on  with  a  marriage  which  had  begun 
under  such  peculiar  circumstances — fated  for  divorce  the 
day  it  started.  Then  she  told  Fred  Waring.  Yet  it  still  was 
a  professional  secret. 

But  since  that  time,  peacemeal  and  mixed  with  rumors, 


JABS  RYAN 


Vy*&> 


%  ■ 


items  have  appeared  in  the  daily  papers  and  magazines 
Columnists  have  picked  up  here  and  there  scraps  of  infor- 
mation, never  quite  complete,  never  wholly  true.  That  was 
why  I  interviewed  Babs  Ryan — because  she  wanted  this 
whole  amazing  story  told  in  its  entirety  once  and  for  all, 
to  smash  the  rumors  and  half  truths  that  have  found  their 
way  into  print. 

Babs  and  Charley  were  married  six  months   after  the 
trio  had  formed  in  Chicago.    She  loved  him   then,   with 


By      FRED      SAMMIS 


all  the  intensity  and  happiness  and  high  hopes  of  a  girl 
not  yet  old  enough  to  have  even  finished  high  school. 

What  has  happened  to  that  marriage — why  it  was 
kept  a  secret  even  from  the  man  for  whom  the  trio 
worked — and  the  dilemma  Babs  now  faces  as  a  result  of 
her  tragic  love,  forms  radio's  strangest  story  of  heart- 
break. 

Babs  no  longer  can  love  her  husband,  yet  the  very 
thing  that  has  killed  her  love — the  trio  itself — is  the 
very  thing  she  wants  most  to  keep. 

"Don't  you  see?"  she  explained.  "For  four  years 
Charley  and  his  brother  and  I  have  worked  together. 
We  have  a  library  of  three  hundred  pieces  of  music 
that  we  have  specially  arranged.  Singing  those  songs 
with  the  trio  is  my  only  real  happiness. 

"Already,  now  that  I've  left  Waring,  I've  auditioned 
for  other  programs,  but  never  with  the  trio.  And  ifs 
not  the  same.  I  just  can't  put  my  heart  into  it.  That's 
why,  really,  I  left  Fred.  When  I  finally  decided  that  the 
marriage  must  end,  Charley  quit  the  program.  Little 
Ryan,  his  brother,  followed  him  the  next  week. 

^LINCE  then,  Waring  has  tried  every  possible  ar- 
rangement for  me.  But  it  never  sounded  right.  Fred 
knew  it  and  I  knew  it,  yet  he  was  willing  to  keep  me  on, 
not  sounding  as  good  as  1  should,  because  he  thought  I'd 
be  happier  staying. 

"The  hardest  thing  I've  ever  done  in  my  life  was  leav- 
ing his  show.  Why,  he's  done  everything  for  us — coached 
us,  given  us  suggestions,  kept  us  working  in  wonderful 
harmony.  But  I  had  to  leave.  I  couldn't  stand  it  any 
longer,  knowing  that  when  I  stepped  to  the  mike,  I 
wasn't  as  good  as  I  could  be. 

"I  can't  sing  solo.  My  voice  isn't  good  enough  to  carry 
by  itself.  So  I  had  to*  say  goodbye.  I  don't  think  Fred 
will  try  to  keep  me.  He  knows  as  well  as  I,  how  much 
better  I  am  when  I'm  with  the  trio. 

"The  funny  part  of  it  is,  people  can't  understand  how 

I  can  divorce  Charley  and  yet  want  more  than  anything 

else  to  keep  the  trio  together.    They  say,  'Oh,  she  just 

wants  to  be  near  Charley.    She  still  loves  him  or  she 

wouldn't  be  so  anxious  to  continue  singing  with  him.'' 

"But  they  don't  know  the  truth.    They  don't  know 

that   the  trio  has   always   been   a   separate   business   with 

Charley  and  me.  When  we  work  together  it  is  as  though  we 

never  saw  each  other  other  times.   That's  why  the  trio  has 

been  such  a  success  and  my  marriage  such  a  failure." 

Confusing  words?  Not  when  you  know  how  the  trio 
formed  and  how  Babs  saw  all  her  youthful  dreams  of  per- 
fect romance  go  glimmering  in  the  days  when  everything 
should  have  been  perfect,  the  days  when  the  trio  on  War- 
ing's  Old  Gold  program  became  {Continued  on  page  70) 

23 


G>s€uZe&>*dt  -&£   €&£    0£J&UjLr&ir&^ 


1 .  Pratt  and  Sherman  .  .  .  The  famous  Laugh 
Doctors,  long  heard  on  network  programs 
.  .  .  Now  have  Monday  morning  CBS  hour 
show  from  St.  Louis  .  .  .  Featured  with  popu- 
ar  mid-west  organist,  Eddie  Dunstedter,  and 
orchestra   under  direction  of  Al   Roth   .  .  . 

2.  Bill  and  Ginger  .  .  .  CBS  duet,  five  times 
a  week  at  10:15  a.m.  .  .  .  Bill  is  Lyn  Murray, 
London  born,  straight  from  vaudeville  .  .  . 
Singer  was  born  in  Philadelphia,  turned 
professional  at  age  of  eleven,  came  to  radio 
two  years  ago  .  .  .  Her  last  name  is  Baker. 


3.  Johnny   Marvin 
wagon,  began 


.  Born  in  a  covered 
career  as  a  barber  in  New 
York  .  .  .  Went  back  home,  made  money  at 
trade,  then  quit  for  vaudeville  .  .  .  Married, 
he  lives  on  estate  short  miles  from  New  York 
city  .  .  .  Heard  week-day  mornings  on  NBC. 

4.  Betty  Wragge  ...  Is  sister  to  Red  Davis 
on  popular  NBC  serial,  takes  juvenile  parts 
in  day-time  shows  .  .  .  Made  silent  pictures 
at  the  age  of  three,  in  vaudeville  at  age  of 
seven    .    .   .   Began    with    Raymond    Knight. 


CfisCbZ&Gsudt  -OJJ    tfaA.    OjJUjUGas&4-. 


5.  Virginia  Clark  .  .  .  Romance  of  Helen 
Trent  heroine  and  popular  CBS  dramatic 
artist  .  .  .  Sang  in  high  school  duets  with 
Dick  Powell  .  .  .  Can  still  sing,  though  pre- 
fers dramatics  .  .  .  Became  known  over  local 
station   in   radio   as   Personality   Girl 

6.  Curtis  Arnall  and  Adele  Ronson  .  . .  Hero 
and  heroine  of  the  Buck  Rogers  serial  .  .  . 
Curtis  was  born  in  Denver,  appeared  on 
Hollywood  stage,  came  East  to  perform  in 
play  with  Miriam  Hopkins  .  .  .  Adele  worked 
as  model,  danced  on  stage,  came  to 
radio  a  short, time  ago  on  True  Story  hour. 

7.  Barry  McKinley  ,  .  .  NBC  mid-day  Dreams 
Come  True  singer  .  .  .  began  over  WLW 
year  and  half  ago  ...  Is  twenty-one,  ran 
away  from  home  at  age  of  1 1  to  become 
boy  bandmaster  of  orchestra   in  Chicago. 

8.  Sam  Hearn  .  .  .Swell  pose  of  stooge  for 
Jack  Benny,  hero  of  Sunday  noon  Gigantic 
Pictures  show  over  NBC  .  .  .  Sam  has  been 

many    Broadway    productions    such    as 


"Mercenary     Mary, 
Follies"    in    which 


was    also 


"Greenwich 
Joe 


Village 
Penner. 


Q>sG4&**&  ^  t^k    OL&tUrtZAsZ^    G><*4*&+&  V   tkk    (Z&uu&vt^ 


Pratt  and  Sherman  .  .  .  The  famous  Laugh 
Doctors,  long  heard  on  network  programs 
.  .  .  Now  have  Monday  morning  CBS  hour 
show  from  St.  Louis  .  .  .  Featured  with  popu- 
lar mid-west  organist,  Eddie  Dunstedter,  and 
orchestra  under  direction  of  Al  Roth  .  .  . 

2.  Bill  and  Ginger  .  .  .  CBS  duet,  five  times 

a  week  at  10:15  a.m Bill  is  Lyn  Murray, 

London  born,  straight  from  vaudeville  .  .  . 
Singer  was  born  in  Philadelphia,  turned 
professional  at  age  of  eleven,  came  to  radio 
two  years  ago  .  .  .  Her  last  name  is  Baker. 


5.  Virginia  Clark  .  .  .  Romance  of  Helen 
Trent  heroine  and  popular  CBS  dramatic 
artist  .  .  .  Sang  in  high  school  duets  with 
Dick  Powell  .  .  .  Can  still  sing,  though  pre- 
fers dramatics  .  .  .  Became  known  over  local 
station   in   radio   as   Personality   Sirl   .   .   . 

6.  Curtis  Arnall  and  Adele  Ronson  .  .  .  Hero 
and  heroine  of  the  Buck  Rogers  serial  .  .  . 
Curtis  was  born  in  Denver,  appeared  on 
Hollywood  stage,  came  East  to  perform  in 
play  with  Miriam  Hopkins  .  .  .  Adele  worked 
as  model,  danced  on  stage,  came  to 
radio  a  short, time  ago  on  True  Story  hour. 

7.  Barry  McKinley  .  .  .  NBC  mid-day  Dreams 
Come  True  singer  .  .  .  began  over  WLW 
year  and  half  ago  ...  Is  twenty-one,  ran 
away  from  home  at  age  of  II  to  become 
boy   bandmaster  of  orchestra   in  Chicago. 

8.  Sam  Hearn  .  .  .  Swell  pose  of  stooge  for 
Jack  Benny,  hero  of  Sunday  noon  Gigantic 
Pictures  show  over  NBC  .  .  .  Sam  has  been 
in  many  Broadway  productions  such  as 
"Mercenary  Mary,"  "Greenwich  Village 
Follies"    in    which    was    also    Joe    Penner. 


Q^^u^^^  *&  w&  OL£husaAs&^ 


WHY 


SMILIN'  ED  McCONNELL 

SMILES  / 


By 
TREM  TULLY 

Revealing  the  man 
behind  radios 
-nost  genial  voice 


"Smi/in'  Ed" 
sponsored  by 
A  erne  White 
Lead — see  page 
50 — 6  o'clock 
column. 


YOU'LL  find  it  easier  to  under- 
stand why  one  of  the  best  known 
voices  in  the  Middle  West  is 
called  Smilin'  Ed  McConnell  when  you 
read  this  story  of  a  man  who  needs  the 
help  of  six  people  in  the  morning  to 
collect  his  scattered  wardrobe  and  who 
practices  his  favorite  golf  shots  in  the 
bathroom  before  his  morning  shower. 

For  Ed  McConnell,  though  he  has 
won  his  way  to  the  top,  starring  weekly 
on  a  'coast-to-coast  CBS  hookup,  and 
heard  daily  on  two  local  programs  over 
the  Columbia  station  in  Cincinnati,  re- 
mains at  heart  the  cheery,  small  town 
boy  who  wanted  nothing  more  than  a 
farm  of  his  own  and  an  opportunity 
to  sing. 

He  lives,  with  his  wife  and  young 
(.laughter,  on  a  rambling  estate  a  few 
miles  out  of  town,  and  it  is  here,  ex- 
cept for  his  daily  trips  to  the  studio, 
that  he  spends  all  his  time,  roaming 
about  the  many  acres,  more  often  than 
not  with  a  golf  club  in  his  hand. 

26 


Ed  McConnell  was  born  and  brought 
up  in  the  South,  in  a  tiny  Georgia  town, 
where  his  father,  Dr.  Lincoln  McCon- 
nell, won  a  wide  reputation  as  a  minis- 
ter of  deep  understanding  and  excel- 
lent delivery  at  the  pulpit. 

Ed's  training  began  when  he  was 
barely  old  enough  to  hold  a  choir  book 
in  his  hands.  For  years,  until  his  boy's 
voice  was  changing  he  sang  every  Sun- 
day in  the  small  church.  Then,  as  he 
grew  up,  he  was  promoted  to  choir 
director. 

Under  his  father's  tutelage,  he  found 
that  he  could  compose  his  own  songs, 
and  today,  many  of  the  rich  melodies 
you  hear  on  his  programs  have  come 
from  McConnell's  own  pen.  Some  he 
has  never  even  named,  others  he  has 
had  recorded  that  they  might  not  be 
lost. 

So  it  was  that  when  Ed  McConnell 
gained  his  first  chance  in  radio  he  was 
prepared.  Those  long  Sunday  services 
through  which    {Continued  on  page  84) 


Right,  Myrt  and  Marge  in 
the  middle  of  a  fifteen 
minutes  at  their  Chicago 
studio  .  .  .  The  men  are 
Eugene  McGillen  and  Jack 
Armstrong,  the  latter  hero 
in  the  script  for  over  a  year, 
and  both  of  them  strong  in 
supporting  cast  .  .  .  The 
other  vastly  popular  mem- 
ber of  the  cast,  Clarence, 
was  not  available  when  this 
action    shot    was    snapped. 


Right,  Vivienne  Siegal  and 
Oliver  Smith  in  another 
candid  camera  study  during 
their  "Melodiana"  show  over 
CBS  Tuesday  nights  .  .  . 
Vivienne,  popular  radio  star, 
who  now  appears  on  NBC's 
Bayer  program  Sunday 
nights  in  place  of  Virginia 
Rea,  has  been  signed  for  a 
permanent  spot  there.  She 
is  co-featured  with  Frank 
Munn  .  .  .  Oliver  Smith  has 
been  in  radio  seven  years, 
got  his  start  in  boyhood 
town  of  St.  Louis  .  .  .  He 
was  a  boy  soprano  in  a 
church     choir  .   .  . 


Penthouse  Party,  NBC 
Wednesday  night  show,  with 
Peggy  Flynn,  Mark  Hellinger, 
Gladys  Glad  .  .  .  Peggy  is 
the  red-head  who  sings  all 
those  songs  with  such  dizzy 
interpolations  of  her  own. 
She's  well  known  on  the 
Broadway  stage  from  such 
musical  comedies  as  "Good 
News"  and  "Sons-o-Guns" 
.  .  .  Mark  is  the  newspaper 
columnist  who  drawls  with  a 
Broadway  accent  and  writes 
stories  for  pictures  like 
"Broadway  Bill"  starring 
Warner  Baxter  and  Myrna 
Loy  .  .  .  Gladys  Glad  is  the 
one-time  Ziegfeld  Beauty 
who  married  Mark,  left  him 
and  then  came  back  to  him. 


Q>^L4*>a+&  -°6  *&*■   O^hcuUAr^^ 


WHY 


SMILIN'  ED  McCONNELL 

SMILES  / 

By 
TREM  TULLY 

Revealing  the  man 

behind    radio's 

genial  voice 


"SmlliiT  Ed" 
sponsored  by 
Acme  White 
leod — see  page 
50 — 6  o'clock 
column. 


YOU'LL  find  it  easier  to  under- 
stand why  one  of  the  best  known 
voices  in  the  Middle  West  is 
called  Smilin'  Ed  McConnell  when  you 
read  this  story  of  a  man  who  needs  the 
help  of  six  people  in  the  morning  to 
collect  his  scattered  wardrobe  and  who 
practices  his  favorite  Roll  shots  in  the 
bathroom  before  his  morning  shower. 

For  Ed  McConnell,  though  he  has 
won  his  way  to  the  top,  starring  weekly 
on  a  coast-to-coast  CBS  hookup,  and 
heard  daily  on  two  local  programs  over 
the  Columbia  station  in  Cincinnati,  re- 
mains at  heart  the  cheery,  small  town 
boy  who  wanted  nothing  more  than  a 
farm  of  his  own  and  an  opportunity 
to  sing. 

lie  lives,  with  his  wife  and  young 
daughter,  on  a  rambling  estate  a  few 
miles  out  of  town,  and  it  is  here,  ex- 
cept for  his  daily  trips  to  the  studio. 
that  he  spends  all  his  lime,  roaming 
about  the  many  acres,  more  often  than 
not  with  a  golf  club  in  his  hand. 
26 


Ed  McConnell  was  born  and  brought 
up  in  the  South,  in  a  tiny  Georgia  town, 
where  his  father,  Dr.  Lincoln  McCon- 
nell, won  a  wide  reputation  as  a  minis- 
ter of  deep  understanding  and  excel- 
lent delivery  at  the  pulpit. 

Ed's  training  began  when  he  was 
barely  old  enough  to  hold  a  choir  book 
in  his  hands.  For  years,  until  his  boy's 
voice  was  changing  he  sang  every  Sun- 
day in  the  small  church.  Then,  as  he 
grew  up,  he  was  promoted  to  choir 
director. 

Under  his  father's  tutelage,  he  found 
that  he  could  compose  his  own  songs, 
and  today,  many  of  the  rich  melodies 
you  hear  on  his  programs  have  come 
from  McConnell's  own  pen.  Some  he 
lias  never  even  named,  others  he  has 
had  recorded  that  they  might  not  be 
lost. 

So  it  was  that  when  Ed  McConnell 
gained  his  lirst  chance  in  radio  he  was 
prepared.  Those  long  Sunday  services 
through  which   (Continued  on  pa\>e  84) 


Right,  Myrt  and  Marge  in 
the  middle  of  a  fifteen 
minutes  at  their  Chicago 
studio  .  .  .  The  men  are 
Eugene  McGillen  and  Jack 
Armstrong,  the  latter  hero 
in  the  script  for  over  a  year, 
and  both  of  them  strong  in 
supporting  cast  .  .  .  The 
other  vastly  popular  mem- 
ber of  the  cast,  Clarence, 
was  not  available  when  this 
action    shot    was    snapped. 


Right,  Vivienne  Siegal  and 
Oliver  Smith  in  another 
candid  camera  study  during 
their  "Melodiana"  show  over 
CBS  Tuesday  nights  .  ■  ■ 
Vivienne,  popular  radio  star, 
who  now  appears  on  NBC  s 
Bayer  program  Sunday 
nights  in  place  of  Virginia 
Rea,  has  been  signed  for  a 
permanent  spot  there.  She 
is  co-featured  with  Frank 
Munn  .  .  .  Oliver  Smith  has 
been  in  radio  seven  years, 
got  his  start  in  boyhood 
town  of  St.  Louis  ...  He 
was  a  boy  soprano  in  a 
church     choir  .  .  . 


Penthouse  Party,  NBC 
Wednesday  night  show,  with 
Peggy  Flynn,  Mark  Hellinger, 
Gladys  Glad  .  .  .  Peggy  is 
the  red-head  who  sings  all 
those  songs  with  such  dizzy 
interpolations  of  her  own. 
She's  well  known  on  the 
Broadway  stage  from  such 
musical  comedies  as  "Good 
News"  and  "Sons-o-Guns" 
.  .  .  Mark  is  the  newspaper 
columnist  who  drawls  with  a 
Broadway  accent  and  writes 
stories  for  pictures  like 
"Broadway  Bill"  starring 
Warner  Baxter  and  Myrna 
Loy  .  .  .  Gladys  Glad  is  the 
one-time  Ziegfeld  Beauty 
who  married  Mark,  left  him 
and  then  came  back  to  him. 


CPsCUZeCL+dt  41j    tfa.    GLlhjUr&vG^ 


YOUR 
FAVORITE 
ORGANIST 


A 


Fred  Feibel  .  .  .  CBS  early  morning  organist  '.  .  . 
28  years  old,  born  in  New  Jersey,  where  he  still 
lives  .  .  .  Has  on  organ  in  his  home  for  rehearsal. 

2.  Dick  Leibert  .  .  .  NBC  staff  organist,  famous  as 
director  of  musical  programs  at  the  White  House 
for  Mrs.  Coolidge,  during  Republican  president's 
administration  .  .  .  Born  in  steel  town  of  Bethlehem, 
Pennsylvania  . . .  First  job  came  in  Washington,  D.C. 

3.  Lois  Miller  .  .  .  She  provides  the  background  for 
Josephine  Gibson's  NBC  Hostess  programs  at 
10:00  a.m.,  three  times  a  week  over  WEAF  network. 

4.  Ann  Leaf  .  .  .  Best  known  of  all  radio  organists 
.  .  .  Began  career  by  playing  piano  in  kinder- 
garten .  .  .  Graduated  from  Omaha  high  school 
with  George  Givot  .  .  .  Comes  from  musical  family. 


How  to  Get  More 
FUN  out  of  MUSIC 


Showing  you  how 
to  really  enjoy  the 
amazing  musical 
opportunities 
that  radio  offers 

By   CARLETON 
SMITH 


Never  before  has  the  great 
composer  Johannes  Brahms 
(above)  or  as  great  an  in- 
terpreter of  his  work  as 
Arturo  Toscanini  (left)  been 
made  so  human  and  under- 
standable as  in  this  article. 


WE  got  off  to  a  good  start  last  month,  I  think, 
when  we  decided  that  once  we  were  completely 
relaxed-  and  unself -conscious,  we  could  begin  to 
listen  successfully  to  the  symphonies  and  operas  and  con- 
certs that  we  are  tuning  in  more  and  more  these  days. 
That  is,  we  could  listen,  expecting  to  hear  something  inter- 
esting. 

This  month,  I  want  to  tell  you  something  else  about  this 
new  game  of  ours.  WE  NEED  TO  BE  PATIENT.  That 
is,  don't  expect  to  get  all  there  is  to  get  out  of  the  sym- 
phony the  first  time  you  hear  it.  If  you  feel  that  you've 
enjoyed  it  AT  ALL,  it's  a  good  sign.  Next  time  you  tune 
in,  you  are  going  to  like  it  more.  And  each  succeeding  time 
it  will  be  more  thrilling  to  you. 

But  there's  an  art  to  listening.  We  all  need  to  think  about 
it  and  to  practise  it.  The  composer  can  compose  music  for 
us.  The  performer  can  perform  music  for  us.  But  no  one 
can  hear  music  for  us.  Yet  it  often  seems  more  satisfying 
to  talk  than  to  listen.  You  know  how  hard  it  is  to  keep 
still  even  while  some  one  is  telling  the  latest  gossip  about 
Garbo  or  Clark  Gable.  ...   or  a  story  about  two  of  our 


Brown  Bros. 

friends  who  have  just  eloped  and 
have  gone  on  their  honeymoon.  We 
want  to  talk  and  ask  questions,  and 
hear  our  own  voices.  Haven't  you 
found  it  so?  And  aren't  hostesses 
always  looking  for  guests  who  are 
good  listeners? 

I T  is  twice  as  hard  to  listen  to  mu- 
sic as  to  conversation.  The  sound 
is  vague  and  may  not  even  be  pleas- 
ant to  our  ears.  And  our  thoughts 
wander.  Everybody's  do.  I  myself, 
after  hearing  literally  thousands  of 
concerts  and  recitals — at  least  eight 
or  ten  a  week — spend  the  first  half 
hour  not  listening  to  the  music. 
Then  I  tighten  up  my  mental  proc- 
esses, stop  the  images  that  are  rush- 
ing through  my  mind — pictures  of 
the  dentist,  that  fellow  in  front  with 
his  big  ears,  the  pretty  girl  I've  just 
met,  the  horseback  ride  in  the  morn- 
ing, the  article  I  have  to  write — and 
finally  concentrate  on  the  music. 

Sometimes  I  see  and  also  hear  my  neighbor  snoring. 
Many  of  the  rich  who  go  regularly  to  concerts  never  listen. 
They  don't  enjoy  the  music.  They  are  there  to  be  seen. 
They  make  "knowing"  comments,  study  what  to  say  that 
will  be  thought  clever,  or  close  their  eyes  and  let  the  music 
soothe  them  to  sleep. 

But  this  is  nothing  new,  nor  is  it  confined  to  America.  A 
hundred  and  fifty  years  ago  "Papa"  Haydn  found  the  ladies 
of  the  Court  sleeping  through  concerts  of  his  music.  And 
so  he  wrote  the  "Surprise"  Symphony,  so  called  because 
every  now  and  then  in  the  midst  of  soft  and  dreamy  music 
the  full  orchestra  gives  a  big  boom  that  all  but  wakes  up 
the  dead. 

IN  listening  to  music  on  the  radio,  we  have  few  of  the 
distractions  of  the  concert  hall  or  the  opera.    We  can 
be  quiet.  And,  most  important,  we  are  listening  because  we 
really  want  to  listen. 

During  April  you  are  going  to  hear  many  of  the  works 
of    Brahms.     You    will    hear     (Continued    on    page    76) 

29 


JOE  PENNER'S 


Told  by  his  wife— 
exclusively  for  Radio 
Mirror  readers -the 
real  truth  about  the 
cuckoo  comedians 
unusual    marriage 


FEW  people,  even  in  the 
professional  world,  realize 
that  Joe  and  Eleanor 
Penner  can  claim  the  ideal  ro- 
mance of  radio — the  one  Elysian 
love  which  has  discovered  the 
secret  of  eternal  rapture.  Be- 
cause the  Penners  don't  flaunt 
their  devotion  before  the  world. 
They  prefer  not  to  talk  about 
their  private  life  at  all,  but  they 
are  breaking  the  rule  just  this 
once  so  that  Radio  Mirror 
readers  may  know  how  they 
have  accomplished  the  seeming- 
ly impossible  —  keeping  their 
love  as  fresh  and  unstained 
through  the  years  as  it  was  the 
day  they  were  married. 

"I've  never  talked  for  publi- 
cation before,"  Mrs.  Penner 
told  me,  "except  once,  and  that 
time  the  poor  woman  didn't  get' 
at  all  what  she  wanted.  She  had 
to  write  a  story  on  the  comic 
side  of  our  marriage,  and  there 
just  isn't  any  comic  side!" 

Although    their    marriage    is 
six  years  old,  they  still  cling  to 
the    passionate    infatuation    of 
their  honeymoon.    They  are  to- 
gether every  possible  minute  of  the  day  and  night.    They 
will  put  a  meal  off  for  hours  in  order  to  have  it  together, 
and  nothing  can  drag  one  of  them  to  a  party  if  the  other 
can't  go.   Only  one  night  out  of  the  2300  or  so  since  their 
marriage  have  they  been  apart. 

"Don't  you  think  a  married  couple  can  see  too  much  of 
each  other?"  1  asked.  "Shouldn't  they  plan  to  break  up 
a  constant  association  once  in  a  while,  so  they  won't  take 
each  other  for  granted?" 

"If  they  care  for  each  other,"  Mrs.  Penner  said,  "they 
can  have  more  fun  together,  so  there's  no  point  in  doing 
things  separately,  is  there?  When  I  go  to  a  show  without 
Joe,  I  always  wish  he'd  been  there  so  I  could  discuss  it  with 
him.  I  know  a  lot  of  people  advise  'marital  vacations'. 
But  Joe  and  I  have  grown  so  dependent  on  one  another 
that  a  separation  now.  even  for  a  few  days,  would  be  pretty 
lough." 

So  whenever  Joe  plays  an  out-of-town  theatre  date — which 
he  does  very  frequently — Eleanor  drops  whatever  she  is 
doing  and  goes  with  him.   Once,  while  she  was  accompany- 

(0 


ing  him  on  a  vaudeville  tour,  she  got  woTd  that  her  mother 
was  to  have  an  operation.  Eleanor,  of  course,  felt  she 
should  be  there.  And  foe  cancelled  his  bookings  in  order  to 
go  with  her.  But  they  no  sooner  arrived  in  St.  Louis  than 
urgent  telegrams  ordered  Joe  back  to  New  York  for  re- 
takes on  a  picture.  Eleanor  turned  right  around  and  went 
back  with  him,  after  making  sure  that  her  mother  was  in 
no  danger.  And  Mrs.  Vogt  didn't  blame  her  daughter  for 
not  stopping!  That's  how  well  Joe's  mother-in-law  likes 
him. 

He  treats  Eleanor's  parents  exactly  as  he  does  his  own. 
When  they  spend  one  holiday  with  his  parents  they  spend 
another  with  hers.  If  he  gives  his  mother  a  rge  sum  of 
money  for  Christmas,  he  gives  her  mother  exactly  the  same 
sum.  He  has  talked  of  building  a  house  for  his  folks.  But 
in  the  same  breath,  he  mentioned  a  house  for  her  parents. 
Clever  salve  for  a  matrimonial  sore-spot  which  many 
couples  try  to  heal  with  friction! 

"In  addition  to  all  the  other  things  he's  done  for  my 
family,  Joe  keeps  my  younger  brother  with  us  and  takes 


Amazing 

Jfyotnance  Stem 

a  w     iai  c  i  n  a  m     u  c  i  i  r  1/  v^ 


By    WELDON    MELICK 


"I  decided  I'd  simply 
have  to  take  the 
bull  by  the  horns  if 
I  didn't  want  Joe  to 
go  on  forever  being 
just  a  pal."  So  says 
Eleanor  as  she 
describes  her  court- 
ship with   Penner. 


Of  course  we  do. 


him  everywhere  we  go  so  that   I'll  always  have  company 
even  when  he's  working." 

rW,HE  first  rule  of  successful  marriage,  says  Mrs.  Pen- 
ner, is  never  to  discuss  petty  family  grievances  with 
any  outsider — masculine  or  feminine — relative,  stranger  or 
bosom  friend.  "Don't  have  any  confidant — except  the  per- 
son you  married.  Minor  troubles  kept  between  yourselves 
are  soon  forgotten.  But  when  you  confide  in  a  third  party, 
they  sympathize  with  you,  making  you  feel  sorry  for  your- 
self, and  the  wrong  is  magnified.  You  talk  and  think  your- 
self into  such  a  state  of  martyrdom  that  you'll  look  like  a 
fool  if  you  don't  leave  your  spouse  immediately.  Or,  after 
telling  all  your  intimate  secrets,  you  may  fall  out  with 
your  bosom  friend.  Your  intimate  secrets  will  probably  be 
returned  to  you  in  due  time,  and  in  roundabout  ways,  but 
greatly  distorted  from  so  much  repetition." 

"How  do  you  and  Joe  settle  trifling  disagreements — or 
don't  you  have  any?" 

But  they  don't  matter.  It  may  be 
a  case  of  not  wanting  to  do  the 
same  thing  at  the  same  time.  In- 
stead of  going  our  separate  ways, 
one  of  us  always  gives  in.  It's  no 
hardship  —  there's  more  enjoy- 
ment in  occasionally  giving  up 
something  to  please  the  one  you 
love  than  in  having  your  own 
way  every  time." 

I  had  heard  various  versions  of 
how  this  unusual  romance  began, 
but  I  wanted  to  hear  it  from  Mrs. 
Penner's  own  lips.  Here  it  is,  for 
the  first  time. 

"We  met  in  the  Greenwich  Vil- 
lage Follies  of  1927.  I  was  one  of 
the  Rockets,  a  group  of  girl  dan- 
cers from  St.  Louis,  and  Joe  was 
the  second  comedian.  He  had 
just  come  from  burlesque  and 
was  a  little  flustered  at  finding 
himself    (Continued  on  page  56) 


For  the  Baker's  Broadcast, 
with  Joe  Penner,  see  page 
53 — 7    o'clock    column. 

31 


"It's  all  right,  I'm 
not  going  to  put 
that  in  the 
papers."  Littell 
said  kindly. 
"Some  things  are 
sacred  even  to  a 
guy    like    me." 


X 


Follow  Ginger  Wall  is  in  her 
fame  and  in  the  love  tangle 


SLIM,  vibrant/ and  red-headed  Ginger  Wallis  wanted 
to  become  a  radio  star.  She  had  known  poverty 
and  hard  knocks  but  she  had  never  lost  faith  in  her 
own  talent.  All  she  needed  was  a  chance — the  chance  to 
show  them  what  she  could  do.  That  chance  came  sooner 
than  she  expected.  It  was  the  night  she  went  to  the 
Berkeley  Hotel  with  Larry.  The  night  that  Mark  Ham- 
mond, crooner  of  songs  and  the  debutantes'  delight,  intro- 
duced his  friend,  Broadway's  famous  columnist,  Lew 
Littell.  Lew  was  saying  over  the 
air,  "Mark  is  looking  for  a  new 
songbird.  Here's  a  chance  in  a 
million  for  a  girl  with  a  voice — " 
Here  was  Ginger's  chance!  And 
she  took  it!  She'd  never  forget 
the  excitement  of  that  night 
when  she  beat  the  blonde  girl  to 
the  scene  and  announced  that 
she  was  to  be  the  new  featured 
singer  with  Mark  Hammond's 
band! 

Crazy?  That's  what  Mark 
said,  but  nevertheless  Ginger  got 
him  in  a  spot  where  he  just  had 
to  listen  to  her  sing  her  poor 
heart  out.  There  was  a  husky 
sweetness  about  her  voice  which 
tugged  at  Mark's  emotions.  Re- 
luctantly he  promised  her  a  tryout. 

Ginger's  happiness  knew  no  bounds.  She 
kissed  the  startled  Mark  Hammond  lightly  on 
the  lips. 

He  was  embarrassed  and  said,  gruffly,  "If 
you're  going  to  work  with  me,  girl,  remember 
sentiment  and  business  don't  mix!" 

That  night  Ginger  Wallis  dreamed  of  a 
future — a    future    filled    with    bright    hopes. 

CITATION  WSR's  Little  Theatre  was 
packed  for  the  first  of  the  new  Bronstein 
Furniture  Company's  programs.  A  galaxy 
of  stars  was  collected  together  for  this  impor- 
tant hour.  Mark  Hammond  and  his  band. 
Bart  Lester,  the  famous  Broadway  comedian. 
The  Graham  sisters.  The  great  Strohoff,  and 
his  violin.  And  Ginger  Wallis,  the  mystery 
girl  whom  Mark  Hammond  was  introducing 
over  the  air  for  the  first  time  tonight. 

To  Ginger  it  was  the  most. crucial  hour  of 
her  whole  life.  Just  a  short  week  since  Mark 
notified  her  that  her  audition  was  successful. 
And  in  that  week  her  world  had  been  turned 


L\ 


32 


ILLUSTRATED  BY  CARL  PFEUFER 


sensational    rise    to    radio 
that  threatened  her  career! 


completely  upside  down.     She  felt  like  a  different  girl. 

She  was  wearing  the  dress  Mark's  money  had  paid  for. 
Black  he  told  her  to  get,  to  make  her  skin  look  whiter, 
and  so  she  had  bought  black:  In  her  gratitude  she  would 
have  done  anything  that  Mark  suggested.  The  dress  was 
simple,  and  untrimmed,  and  clung  to  the  graceful  lines  of 
her  body.  It  made  her  look  a  little  taller,  and  less  tom- 
boyish.  Ginger  had  spent  an  hour  in  a  beauty  parlor, 
getting  her  flaming  red  hair  combed  down  into  a  smooth, 
sophisticated  coiffure.    Her  face  was  very  grave. 

She  hovered  in  the  background,  awaiting  her  turn  to 
step  before  the  microphone.  Out  on  the  glass-enclosed 
stage  Mark  and  his  boys  were  accompanying  the  Graham 
sisters  in  their  Southern  harmonizing. 

Ginger  was  on  fire  inside  with  nervous  excite- 
ment. She  could  hardly  wait  for  her  cue,  and 
yet  paradoxically  she  was  dreading  if.  She 
was  experiencing  her  first  taste  of  mike  terror. 

'W'HROUGH  the  glass  walls  surrounding  the 
stage  Ginger  could  see  the  audience.  More 
than  two  hundred  people  sat  there.  Faces  tense, 
ears  strained.  The  Graham  sisters  delivered 
their  rongs,  seemingly  oblivious  of  the  watching 
eyes.  They  had  conquered  their  microphone 
terror  years  ago. 

But  Ginger,  in  a  sudden  panic,  wondered  if 
she  would  have  the  nerve  to  go  through  with 
the  broadcast.  Did  every  beginner  feel  this 
way?  Or  had  she  started  something  that  was 
too  big  for  her  to  finish?  It  was  a  frightening 
feeling,  to  find  that  her  courage  had  collapsed, 
when  she  had  dreamed  for  so  long  of  this 
moment. 

From  nearby  Ginger  caught  a  whisper  which 
was  never  intended  to  reach  her  ears.    Somebody  mur- 
mured, 

"Funny  thing  for  Mark  Hammond  to  do.  Putting  a 
girl  who  has  never  sung  on  the  air  before  on  his  biggest 
program.    She'll  probably  make  a  fool  of  him." 

Ginger  Wallis  swallowed  hard.  Her  palms  were  moist, 
and  her  lips  dry.  She'd  got  to  get  a  grip  on  herself.  If  she 
flopped  tonight  she  would  be  letting  Mark  Hammond 
down,  as  well  as  herself.  Ginger  set  her  teeth.  It  was 
almost  time  now. 

The  Graham  sisters  had  finished  their  song,  and  bowed 
away  from  the  microphone.  The  band  swung  into  a  lively 
fox-trot,  and  then — 

Mark  was  announcing,  "And  now  I  want  to  present  to 
you  my  newest  protegee,  Ginger  Wallis.  A  little  girl  who 
is  going  to  sing  love  songs  as  you  have  never  heard  them 
sung  before.   Come,  Ginger." 


By  DOROTHY  BARNSLEY 


How  she  walked  across  that  stage  Ginger  never  knew. 
She  was  trembling  at  the  knees.  She  was  too  terribly  con- 
scious of  all  the  faces  beyond  the  glass  walls. 

Mark  whispered,  "Keep  up  your  spirit,  kid."  And  with 
a  whimsical  smile,  "You'd  better  be  good!" 

She  had  got  to  be  good.  She  was  sending  her  voice  out 
beyond  her  visible  audience  into  thousands  of  homes. 

ER  voice!  But  where  was  her  voice?  The  nerve  strain 
of  the  past  few  days  reached  its  climax.  Ginger  stood 
before  the  microphone.  Mark  raised  his  baton.  The  or- 
chestra broke  into  the  first  few  bars  of  her  opening  song. 
Ginger's  lips  parted,  but  nothing  happened. 

Nothing  but  an  awful  dryness  in  her  throat.  Her  voice 
was  gone!  Ginger  could  sense  the  strained  atmosphere 
about  her.  People  waiting  for  her  to  sing.  The  orchestra 
repeated  the  prelude,  marking  time. 

The  world  rocked  about  Ginger,  and  she  closed  her  eyes 
in  desperation.    Then,  just  as  suddenly  as  the  terror  had 
come  to  her,  it  disappeared.  She 
felt  a  strange  calm. 

She  forgot  the  microphone. 
She  forgot  her  audience.  A  vis- 
ion of  Mark's  face  flashed  be- 
fore her  eyes. 

Mark's  face  stayed  with  her. 
It  shut  out  her  consciousness  of 
everything  else.  Her  voice  came 
back.  A  bit  tremulous  at  first, 
then  swelling  in  volume  as  her 
courage  rose. 

Ginger  sang  her  love  songs 
from  the  soul.  But  actually  she 
was  not  singing  from  the 
Little  Theatre  of  WSR.  She 
was  out  in  an  open  roadster 
with  Mark  Hammond.  Singing 
to  him  alone,  and  the  stars 
above. 

The  song  was  ended.  Con- 
sciousness of  her  surroundings 
returned.  Through  the  glass 
wall  she  saw  the  faces  of  her 
audience  again.  Smiling  faces. 
Hands  were  clapping  wildly. 
Ginger's  heart  was  up  in  her 
throat.  • 

She  turned  to  Mark.   He  was 
smiling,  too.    He  motioned  her  away  from  the  microphone. 
Ginger's  part  of  the  show  was  over.  Strohoff  appeared,  with 
his  violin. 

Ginger  seated  herself  in  a  little  ante  room  off  the  stage. 
She  could  still  see  those  clapping  hands,  but  she  would  not 
dare  to  believe  that  she  had  really  made  a  hit  until  Mark 
himself  told  her  so. 

When  the  broadcast  was  over,  he  found  her.  Ginger 
jumped  to  her  feet.  Her  face  was  childishly  eager.  "Was 
I  all  right?"  she  breathed. 

"All  right?"  Mark  Hammond  laughed.  "Ginger,  you 
were  swell!    Everybody's  talking  about  you!" 

He  paused,  looking  deep  into  her  passionate  blue  eyes. 

"Ginger  Wallis,"  he  said  slowly,  "I  believe  that  a  new 
radio  star  has  been  born  tonight!" 

"Oh,  Mark!" 

He  was  so  close  that  he  could  have  touched  her.  For 
an  instant  something  electrical  played  between  them.  Then 
Ginger  knew  that  she  loved  him,  and  always  would.  She 
knew  why  her  soul  had  sung  tonight  through  her  voice. 
From  now  on,  whenever,  and  wherever  she  sang,  her  song 
would  be  for  Mark. 

But  the  handsome  maestro  misunderstood  his  lovely  song- 
bird's emotion. 

Mark  said  easily,  "This  is  a  big  moment  for  you,  isn't 

34 


"Hammond1!! 
never  let  you 
take  the  credit 
you  deserve," 
Bradley  said. 


it,  Ginger?   Watch  out  it  doesn't  go  to  your  pretty  head!" 
One  of  the  studio  attendants  interrupted. 
"Excuse  me,  Mr.  Hammond.   Miss  Armbruster  is  waiting 
for  you." 

Mark  said,  "Thank  you.  I'll  be  right  out.  Sorry,  Ginger, 
I  have  to  rush  away.  You'll  sleep  tight  tonight,  now  that 
your  big  ordeal  is  over.  I  know  what  it  means,  facing  the 
mike  for  the  first  time.   You'll  be  okay  now." 

That  was  all.  Ginger  followed  Mark  to  the  door.  A 
dark,  flashing  girl,  with  a  fur  wrap  over  her  silver  dress, 
came  to  him  and  slipped  her  arm  through  his.  Del  Arm- 
bruster was  one  of  the  girls  whose  names  had  been  linked 
with  Mark  Hammond's  in  the  gossip  columns. 

Ginger  felt  curiously  flat;  her  high  spirits  pricked  like  a 
bubble.  Apart  from  her  singing  she  was  pathetically  un- 
important in  Mark's  life. 

Of  course  she  should  have  known  better  than  allow  her- 
self to  fall  in  love  with  him.  He  didn't  want  her  adoration. 
He  had  even  asked  her  not  to  get  sentimental. 

Ginger  left  the  studio,  and 
walked  through  the  quiet  night, 
alone.  She  had  the  feeling  that 
this  impulsive  love  of  hers  was 
not  destined  to  bring  her  any 
great  happiness. 

[N  six  months  Ginger  Wallis 
became  a  sensation.  She 
knew  every  thrill  which  comes 
to  the  unknown  fighting  her  way 
to  the  top.  Her  first  piece  of 
fan  mail.  Mark  handed  it  to 
her. 

"Look,  Ginger.  It's  a  sure 
sign  you're  going  to  be  a  hit 
when  people  start  writing  let- 
ters to  you." 

The  first  request  for  her  auto- 
graph by  an  eager  girl  who 
recognized  her  on  the  street. 
Meeting  for  the  first  time  the 
celebrities  of  her  chosen  pro- 
fession, and  being  arcepted  as 
one  of  them. 
Six  crowded  months  literally 
I   ^  swept    by.     Ginger's    fan    mail 

was   heavy  now.    She   received 
numerous     requests    for     auto- 
graphs and  pictures.    She   made  personal   appearances  at 
benefits.    She  mingled  with  the  stars.    Those  who  had  once 
been  only  names  to  her  became  intimate,  friendly  people. 
Ginger  had  danced  with  Harry  Richman.    She  went  to 
lunch  with  Irene  Beasley.    She  met  Burns  and  Allen  at  a 
charity  show.    But  she  didn't  let  the  glory  turn  her  head. 
Every  time  some  shy  fan  wrote  to  her,  "Miss  Wallis,  I 
think  your  voice  is  wonderful,   I  should  like  to  sing  over 
the  radio,  too,  if  I  had  the  chance,"  her  eyes  were  a  bit 
damp,  remembering  herself  as  she  used  to  be.    You  have 
to  get  to  the  top  to  realize  that  there  is  not  so  very  much 
difference  between  a  star  and  a  nobody,  after  all. 

Ginger  wasn't  walking  home  alone  from  her  broadcasts 
any  more.  A  new  star  was  born,  and  the  playboys  toasted 
her  brilliance.  Lew  Littell  wrote  in  his  column. 

"Ginger  Wallis,  Mark  Hammond's  'find',  whose  rise  to 
success  reads  like  a  fairy  tale,  is  Broadway's  newest  heart- 
throb. Her  current  escort  is  Bradley  Sonborn.  .But  Gin- 
ger doesn't  say  'yes,'  and  she  doesn't  say  'no'." 

Picture  her  tonight  at  the  opening  of  the  Colony  Club 
with  Bradley  Sonborn.  A  creature  of  polished  perfection 
from  head  to  foot.  White  evening  dress  molded  to  her  like 
a  sheath.  White  fur  wrap.  Hair  like  burnished  red  fire.  A 
cigarette  between  slim  fingers.  A  half  smile  touching  her 
lips,    The  gamin  turned  into  a    (Continued  on  page  66) 


1 


Why 


HuM 


ent  Into  Exile 


He's  m.c  on  V/cfc's 
Open  House.  See 
page  53 — 7  o'clock 
column.  And 
Beatrice  Lilly's 
program.  Page  53 
— 9  o'clock  column. 


He  had  no  alternative  but  to 
flee  from  the  law.  Now,  after 
four  years,  the  truth  can  be  told 


THE  program  was  coming  to  a  close.  The  orchestra 
leader  swung  his  arms  in  a  final  burst  of  calisthenics 
as  he  directed  his  men  in  the  concluding  bars  of  a 
fast  stepping  jazz  number.  Up  to  the  microphone  stepped 
a  handsome  master  of  ceremonies  and  smilingly  read  off 
the  last  lines  of  script. 

"This  is  Warren  Hull  saying  'Good  Night'  and  we'll  all 
be  with  you  again  at  this  same  time  next  Friday  night." 

Little  did  he  dream  that  on  the  following  Friday. night 
he  would  be  saying  those  same  words  in  not  so  cheerful  a 
note  on  another  station,  more  than  two  hundred  miles  away 
from  New  York. 

Suddenly,  as  the  orchestra  drifted  into  the  program's 
theme  song,  an  announcer  did  a  strange  and  unheard  of 
thing.  He  opened  the  door  and  entered  the  studio  ten 
seconds  before  the  control  man  threw  the  switch  for  the 
next  program  in  an  adjoining  studio.  Swiftly  and  silently 
he  strode  over  to  this  young  master  of  ceremonies.  A  few 
words  were  rapidly  whispered  into  Warren's  ear.  Hull's 
face  turned  an  ashen  hue. 

A  quick  movement  to  the  control  room  door,  a  dash  down 


BY   ARTHUR  C.  JOHNSON 

the  corridor,  minus  hat  and  coat,  Warren  made  for  the 
elevators.  A  shout  came  from  a  heavy,  thickset  gentleman, 
sitting  in  the  foyer. 

"Hey,  you,  wait!"  he  commanded,  struggling  to  his  feet 
and  awkwardly  running  toward  Hull.  Just  then  the  eleva- 
tor door  opened  and  the  young  radio  star  rapidly  spoke  a 
few  words  to  the  operator. 

"Wait,  wait — going  down!"  yelled  the  portly  gent.  The 
elevator  door  slammed  in  his  face. 

This  was  the  dramatic  manner  in  which  Warren  Hull 
disappeared  from  Manhattan's  radio  row  four  years  ago. 
He  stayed  away  for  three  years  and  then  came  back  to 
begin  all  over  again. 

But  why,  wondered  his  colleagues,  should  Warren  Hull 
run  away  from  New  York  just  as  he  was  on  the  brink  of 
coast-to-coast  recognition  as  a  popular  announcer  and  sing- 
ing master  of  ceremonies?  What  was  the  reason  for  his 
extraordinary  haste  in  getting  away  from  the  studio  that 
night?  Naturally,  questions  were  asked  of  the  announcer 
who  broke  into  the  studio,  but  he  remained  silent. 

WJW'AS  Warren  a  criminal,  fleeing  from  the  law?  Of 
course  he  wasn't  a  criminal.  Anybody  who  knew 
Warren  dismissed  that  question  as  being  too  idiotic  for 
words.  But  young  Hull  WAS  running  away  from  the  law. 
And  now,  after  four  years,  the  truth  can  be  told. 

The  words  which  the  announcer  whispered  into  Hull's 
ears  are  these:  "Say,  Warren,  there's  a  guy  outside  with  a 
warrant  for  your  arrest!" 

And  the  reason  for  that  warrant  has  been  duplicated 
many,  many  times  before  and  will  continue  to  be  duplicated 
many  times  more  until  some  adjustment  is  made  in  New 
York's  divorce  laws.    It  was  Alimony! 

A  few  years  before  his  sudden  disappearance  Warren 
Hull  got  married.  Some  time  later  he  obtained  a  divorce 
and  remarried.  Because  she  believed  him  to  be  making  a 
fabulous  salary  with  his  radio  work,  his  first  wife  sued  for 
more  alimony.  And  the  judge  ordered  the  young  husband 
to  pay  Wife  Number  One  More  money  than  he  was  making 
a  week!  There  was  no  possibility  of  appeal.  The  court 
had  made  its  decision. 

Warren  was  caught  fast.  He  couldn't  possibly  comply 
with  the  demands  of-  the  court.  And  failure  to  do  so  would 
result  in  his  being  jailed.  The  only  possible  way  out  was 
escape.  And  so  Warren  beat  the  sheriff  to  the  elevator  by 
a  whisker,  drove  to  his  home  in  Connecticut  and  poured  out 
his  troubles  to  his  charming  second  wife. 

They  moved  their  belongings  to  Boston  and  the  young 
radio  star  found  an  announcing  position  vacant  on  the 
staff  of  WBZ.  Warren's  salary  was  that  .of  a  small-town 
shoe  clerk  but  he  was  still  on  the  air.  He  announced 
crooners    and    concert    artists,     {Continued    on   page   79) 

35 


With  spring  just  making 
her  debut,  a  young 
lady's  fancy  turns  to 
fashions.  Harriet  Hil- 
liard,  Ozzie  Nelson's 
songbird,  chose  these 
latest  smart   costumes 


WILMA  features  this 
good-looking  afternoon 
dress  (upper  left)  of  novelty 
weave  silk,  coat  style,  but- 
toned down  the  front.  The 
puffed  collar  treatment  of 
linen  and  val  lace  is  quaint. 

THE  new  spring  coat  on  the 
left  of  imported  smooth- 
finished  cloth  has  a  separate 
hip  length  cape  of  black 
galyac  with  an  Elizabethan 
flared  collar  which  is  so  flat- 
tering. 

HARRIET  looks  grand  in 
this  three-piece  sports 
ensemble  (right)  consisting 
of  two-piece  Navy  wool  suit 
with  large  pearl  buttons  and 
swagger  top  coat  of  blue 
and  red  plaid  Rodier  cloth. 


ABOVE,  unusual  black 
cloth  spring  suit  with 
three-quarter  swagger  coat, 
trimmed  with  silver  fox.  The 
dress  is  simple  with  short 
sleeves,  high  neck,  adorned 
with  interesting  clips. 

THE  gown  on  the  left  is  of 
that  new  black  cellophane 
lace  which  Miss  Hilliard 
wears  so  gracefully.  It's 
worn  with  a  three-quarter, 
double-breasted  coat  and  is 
fastened  with  rhinestone 
buttons, 

RIGHT,  another  new  spring 
evening  dress  of  pansy 
print.  Its  molded  hip-line 
and  accentuated  shirred 
bustline  are  its  features.  Up- 
per left,  the  same  dress  with 
its  mingtoy  jacket,  lined  with 
pansy  color  satin. 


Maurice  Seymour,  Chicago 


The  titled  Spanish  songstress  is  featured  on  the  Silken 
Strings  program  from  Chicago,  sponsored  by  Real  Silk. 
You  also  have  heard  her  pinch-hitting  for  Jessica 
Dragonette  on  the  Cities  Service  concert.  The  Countess' 
greatest  interest  in  life  is  her  young,  handsome  son  Guardo. 


Countess  Olga  Albani 


Conrad  Thibault 


His  pleasing  baritone  voice  is  always  in  demand.  The 
NBC  Maxwell  House  Showboat  claimed  him  first.  Then 
came  other  parts.  And  now  the  Columbia  network  has 
borrowed  Conrad  for  "Club  Romance,"  which  is  sponsored 
by   the    makers    of    Hinds'    Honey    and    Almond    Cream. 


■  ^  ,i±. 


Jane  Pickens 


7 


Phantom    Friend 


THIS  is  the  story  of  a  miraculously  beautiful  friend- 
ship in  Jane  Pickens'  life,  a  friend  whom  she  knew 
for  six  years — and  whom  she  never  met.  Perhaps  it 
sounds  like  a  press  agent  yarn,  this  story  of  a  great  un- 
selfish devotion  that  gave  everything  and  asked  nothing 
in  return.  But  it  isn't.  I  have  known  Jane  Pickens  for  a 
long  time,  and  I  know  that  this  story  is  true.  While  Paul 
Frank  was  alive  I  would  have  hesitated  to  tell  it,  but  Paul 
is  dead  now,  and  there  is  no  further  need  for  me  to  keep 
secret  this  strange  yarn  of  what  this  phantom  friend  meant 
to  Jane. 

Paul,  an  advertising  executive  who  lived  and  worked  in 
Philadelphia,  first  came  into  Jane's  life  when  she  was  a 
student  at  the  Curtis  Conservatory  of  Music,  and  lived  at 
the  Pennsylvania  League  of  Women  Voters:  Though  she 
was  ashamed  to  confess  it,  she  was  horribly  lonely  and 
homesick  with  a  craving  that  could  hardly  be  denied.  She 
who  all  her  life  had  lived  with  her  loved  ones  on  a  plan- 
tation in  Georgia;  she  who  had  shared  all  her  good  times 
and  bad  with  her  sisters,  what  was  she  doing  here  in  a 
strange  northern  town  among  people  who  didn't  know  or 
care  whether  she  lived  or  died?  A  dozen  times  she  felt  as 
if  she'd  like  to  chuck  it  all  and  go  home  to  the  warmth 
of  the  people  she  loved. 

Then  one  day,  when  she  was  feeling  particularly  blue 
and  depressed,  her  'phone  rang.  "Jane?"  said  a  cheery 
voice.  The  voice  sent  her  spirits  soaring,  it  was  so  bubbly 
and  buoyant,  as  though  there  were  a  great  undercurrent  of 
happiness  underneath  that  voice.  "This  is  Paul,"  continued 
the  voice.  And  went  on  talking  gaily.  Soon  Jane  realized 
that  she  didn't  know  the  person  who  was  making  the  call ; 
but  she  couldn't  resist  talking  on  and  on  with  that  eager 
voice.  By  a  funny  coincidence,  he  had  called  the  wrong 
number,  and  the  girl  he  had  wanted  to  talk  to  was  also 
named  Jane. 

■BAUL  must  have  fallen  in  love,  then  and  there,  with 
Jane's  voice!  Eagerly  he  asked  her  what  her  second 
name  was,  and  where  she  lived;  but  she  laughingly  refused 
to  tell  him. 

A  couple  of  days  passed.  Then  one  night  Jane  was  awak- 
ened by  the  ringing  of  the  'phone.  "This  is  the  Fire  De- 
partment," said  a  very  gruff  voice.  "A  fire  has  been  re- 
ported at  this  liouse.  Is  this  191  Spruce  Street?" 

"No,"  said  Jane,  "this  is  1725  Locust  Street."  And  went 
to  bed,  still  drowsy. 

The  next  day  who  should  call  up  again  but  Paul?  "If  I 
prove  to  you,"  he  said,  "that  you  gave  me  your  address,  will 
you  tell  me  what  your  second  name  is?" 

"Oh,  but  I'm  sure  I  didn't  give  it  to  you,"  said  Jane. 

"Oh,  yes  you  did,"  laughed  Paul.  "I  was  the  Fire  Depart- 
ment." 

Shortly  thereafter,  Jane  received  a  grand  bottle  of  per- 
fume from  Paul.  Almost  every  day,  when  she  came  home 
from  school,  Paul  called  Jane.  For  hours  he  would  talk 
about  every  subject  under  the  sun,  and  Jane  found  herself 
thrilling  to  the  new  worlds  his  talks  opened  up  to  her.  He 
had  traveled  everywhere,  and  he  gave  her  a  new,  fresh, 

buoyant  viewpoint.  Her  home- 
sickness vanished  as  if  by  magic. 

T*     Pick        Si  -  ^e  was  ^"ec*  w't^1   a   stran8e 

ten  «reCo«  the  new  savor. 

Gulf    program.  And   still    they    didn't   meet. 

See  sage  5? — 7  Jane     besieged     those     of     her 

o'clock     column  friends  who  knew  Paul  to  tell 

her  all  about  him.  They  told 
her  how  grand  he  was,  and  let 


She  eagerly  awaited  his  phone 
calls  and  learned  to  depend 
upon  his  good  advice.  And  yet 
she    never    even    saw    him! 

By     DORA     ALBERT 


it    go    at    that.     And    that    was    as    far    as    it    went. 

Though  Paul  called  her  every  day,  he  never  suggested 
coming  to  see  her.  And  it  gradually  dawned  on  Jane  that 
her  new  friend  wanted  things  this  way,  and  that  for  some 
reason  of  his  own,  he  did  not  want  to  meet  her. 

But  if  there  was  anything  in  the  world  he  could  do  for 
her,  he  offered  to  do  it.  Nothing  was  too  much  trouble. 
"Have  you  a  car?"  he  asked  her,  and  when  she  said  she 
didn't  have  one,  he  begged  her  to  use  his.  Each  day  he 
left  a  low  rakish  foreign  roadster  outside  her  school,  hoping 
to  tempt  her  to  use  it.  Jane  never  used  it,  but  she  was 
touched  by  his  thoughtfulness,  as  who  would  not  have  been? 

Their  strange  friendship  continued  even  when  Jane  went 
to  Europe  to  study,  and  when  she  came  to  New  York  and 
got  her  start  on  the  stage  and  in  radio.  She  was  never  so 
far  away  that  Paul's  letters  could  not  reach  her.  Wherever 
she  went,  suddenly  her  'phone  would  ring,  and  there  would 
be  Paul  telling  her  what  he  thought  of  her  performance, 
advising  her  what  songs  he  would  like  to  hear  her  sing. 

When  she  went  out  with  some  boy  friend,  Paul  frequently 
called  afterwards  and  took  her  breath  away  by  asking, 
"How  was  So  and  So?"  And  then  he'd  tell  her  all  the  nice 
things  he'd  been  able  to  find  out  about  So  and  So.  When 
she  came  to  Philadelphia,  no  matter  what  hotel  she  went  to, 
flowers  alw'ays  arrived  at  her  hotel.  And  she  would  be  per- 
fectly astounded  at  the  amazing  service  she  got.  Paul  had 
tipped  the  bellboys. 

■7  OR  six  years  this  phantom  friendship  went  on,  and  never 
once  in  those  six  years  did  these  two  friends  meet,  though 
they  talked  with  each  other  constantly.  At  first  Jane  had 
longed  for  a  glimpse  of  him,  but  gradually  she  built  up  a 
perfect  picture  of  him  in  her  mind.  Now  she  was  content 
to  have  their  relationship  just  as  it  was,  realizing  that  she 
could  never  know  him  any  better  than  she  did  already, 
and  that  to  meet  him  could  not  make  the  bonds  of  their 
friendship  any  stronger  than  they  were. 

Then  suddenly  for  a  whole  month  jane  did  not  hear 
from  him.  But  she  wasn't  unduly  alarmed.  After  all, 
there'd  been  nothing  regular  about  Paul's  phone  calls.  He 
had  called  whenever  the  mood  seized  him,  sometimes  several 
times  a  week,  and  sometimes  not  for  a  whole  month  or  so. 
But  when  Jane  went  to  Philadelphia,  Paul's  home  town,  and 
still  heard  nothing  from  Paul,  she  began  to  get  worried. 

Then  one  day  her  'phone  rang.  It  was  Paul's  mother.  In 
an  odd,  grief-stricken  voice  she  told  Jane  that  Paul,  her 
Paul  and  Jane's  Paul,  had  died. 

"I  was  just  going  through  his    (Continued  on  page  65) 

41 


WHAT'S   NEW  on 


fT'S  back  to  the  theatre  this 
Fall  for  several  radio 
comics.  Ed  Wynn  and 
Eddie  Cantor  are  definitely  set 
for  Broadway  musicals  and 
Jack  Benny,  who  tried  out  a 
play  last  Fall  which  was  dis- 
carded as  unworthy  of  metro- 
politan presentation,  has  been 
offered  the  star  role  in  still  an- 
other musical  comedy.  Fred 
Allen  is  pondering  over  a  pro- 
position which,  if  accepted,  will 
restore  him  to  the  legitimate 
stage.  And  another  manager 
thinks  Joe  Penner  is  just  what 
he  needs  to  insure  the  box  office 
success  of  his  opus. 

/^RE    the   sponsors   of   Alex- 
ander   Woollcott    worrying 


A   dancer  turns   vocalist. 
Maxine    Grey    (below)    is 
the    featured    soloist    of 
Hal  Kemp's  Penn- 
sylvania     band. 


Meet  Ray  Noble,  English  com- 
poser, pianist  ond  orchestra 
leader.  Heard  on  the  Coty  pro- 
gram Wednesdays  at  10:30  p.m. 

about  the  Town  Crier's  choice  of  ma- 
terial? Radio  Row  hears  they  are. 
They  are  anxious,  report  those  oracles 
who  like  to  traffic  in  inside  informa- 
tion, because  of  Woollcott's  predilec- 
tion for  off-color,  or  too  highly  sophis- 
ticated yarns. 

One  in  particular  was  his  episode 
about  Katharine  Cornell's  cocker 
spaniel,  Fluff.  Woollcott  pictured  the 
pet  as  becoming  so  near-sighted  that 
when  his  mistress  emerged  with  him 
from  the  theater  he  would  run  up  to 
stage-door  Johnnies  in  the  mistaken 
notion  they  were  lamp  posts!  The 
Cream  of  Wheat  people  didn't  think 
that  narrative  half  as  amusing  as 
Woollcott  did  and  thought  it  a  great 
deal  less  so  as  letters  of  protest  accu- 
mulated. 

THE  MONITOR  MAN  SAYS: 

■RESPITE  reports  to  the  contrary 
"The  Gibson  Family,"  the  orig- 
inal radio  musical  serial  whose  ap- 
pearance has  been  changed  from 
Saturday  to  Sunday  nights,  will  con- 
tinue on  the  kilocycles  until  July  .  .  . 
By  the  time  you  read  this  Conrad 
Thibault  probably  will  have  signed 
a  movie  contract.  But  instead  of  sing- 
ing, the  baritone  will  be  assigned  an 
important  acting  role. 
Grace  Moore  got  only  $2 5,000  for 


making  "One  Night  of  Love"  but  she 
stands  to  make  a  quarter  of  a  million 
dollars  with  "On  the  Wings  of  Song." 
She  received  a  straight  salary  for  her 
first  picture  but  gets  a  certain  guar- 
antee plus  10  percent  of  the  gross  re- 
ceipts for  her  new  flicker.  .  .  . 

■•AY    DIAZ,     recently    appointed 
night    supervisor   of    announcers 
at  Radio  City,  began  his  career  as  an 
NBC  page  boy. 

J^MERICAN  programs  are  steadily 
gaining  in  favor  with  English 
audiences.  NBC  is  short-waving  its 
Saturday  morning  periods  for  re- 
broadcast  by  the  British  Broadcasting 
Company  and  maybe  listeners  over 
there  aren't  eating  them  up  .  .  .  And 
in  Germany,  dance  programs  by 
Jolly  Coburn,  Jack  Denny  and  Hal 
Kemp  are  keeping  the  Nazis  up  until 
all  hours  for  the  difference  in  time 
makes  them  very  much  an  A.  M.  at- 
traction. 

Jk  FTER  one  of  his  "fireside  chats" 
President  Roosevelt  receives  an 
average  of  45,000  letters  from  lis- 
teners. No  other  broadcaster  can 
compare  with  him  when  it  comes  to 
inspiring  fan  mail  ...  A  reader  sug- 
gests that  Charles  Winninger  ought 


RADIO    ROW 


Father  Coughlin,  considered 
responsible  for  keeping  the 
U.  S.  out  of  the  World- 
Court,  testifying  at  the 
Monetary  Conference  called 
by  Senator  Elmer  Thomas 
(seated)  of  Oklahoma. 


Wide    World 


to  make  an  ideal  Greek  dialect  come- 
dian, pointing  out  that  he  was  born 
in  Athens,  Marathon  County,  Wis. 
Winninger,  however,  in  his  long  ca- 
reer in  the  theatre,  appears  to  have 
played  every  character  but  a  Greek. 

THIRTEEN  year  old  Mary  Small, 

the  little  girl  with  the  big  voice, 
is  proprietor  of  a  chain  of  flower 
stores  in  Baltimore.  That  is,  she  owns 
the  business  through  her  parents  as 
guardians.  Through  them,  also,  she 
is  director  of  a  Baltimore  bank. 
These  evidences  of  material  wealth 
have  all  come  to  Mary  since  she  be- 
came a  radio  headliner. 

ADIO  Row  has  the  jitters! 
There  is  no  question  about  it, 
all  this  talk  about  television  has  re- 
duced its  residents  to  a  bad  state  of 
nerves.  Rumors,  wild,  weird  and 
woe-inspiring,  fill  the  air.  Catch  your 
favorite  ether  entertainer  off  guard 
and  you'll  hear  him  mumbling  beneath 
his  breath.  Press  him  for  an  explana- 
tion and  he'll  sheepishly  explain: 

"I  was  just  wondering  what  is  go- 
ing to  happen  to  me,  when  television 
comes." 

And  that's  what  is  worrying  them 
all:  What  is  going  to  happen  to  them 
when    television    comes?     Will    they 


Wide    World 


The  sea-faring  gentleman  is 
Phillips  Lord,  Commander  of  the 
much  distressed,  much  criticized 
schooner,  the  "Seth  Parker"  which 
is  now  safely  in  port  at  Samoa. 

register  with  the  televisor,  or  what- 
ever the  dingus  that  projects  the  im- 
ages is  called,  or  will  they  be  a  flop? 
Will  the  whole  broadcasting  scheme 
of  things  be  turned  topsy  turvy,  as 
when  the  talkies  came  to  Hollywood 
and  chaos  engulfed  the  film  industry? 
Will  the  old  timers  be  turned  out  like 
the  silent  screen  favorites  of  the  past 
and  a  brand  new  breed  of  broad- 
casters developed? 

Stage  players,  too,  are  joyously  ex- 
pectant. They  see  the  finish  of  the 
script-reading  actors  of  today  and 
their  replacement  by  seasoned  thes- 
pians,  up  in  their  lines  and  in  the 
technique  of  the  theatre.  Wire 
walkers,  "  pantomimists,  magicians, 
acrobats,  owners  of  animal  acts, 
clowns  and  other  circus  performers 
see  the  portals  of  radio  opening  up 
to  them  at  last  after  all  these  lean 
years.  But,  surely,  television  means 
more  than  transforming  every  studio 
into  a  variety  stage  and  every  home 
into  a  vaudeville  theatre. 

ING  CROSBY,  Limited,  incor- 
porated under  the  laws  bMxrth 
California  and  Delaware,  is  the  name 
under'  which  the  baritone's  business 
activities  are  grouped.  Bing  is  the 
president  and  sole  stockholder  in  the 
corporation  and  his  brother,  Everett, 


BY 
JAY  PETERS 


is  the  secretary  and  general 
manager.  If  you  don't  think 
Bing  Crosby,  Limited,  is  Big 
Business,  here  are  some  of  the 
enterprises  it  handles:  A  string 
of  oil  wells  at  Ventura,  Cal.  .  .  . 
A  welterweight  prize  fighter, 
Freddie  Steele,  of  Tacoma, 
Wash.  ...  A  ranch  for  the 
breeding  of  thoroughbred 
horses,  located  25  miles  north 
of  San  Diego  .  .  .  Interest  in  a 
fish-canning  concern  ...  In- 
terest in  a  music  publishing 
house  .  .  .  And  promising 
realty  holdings  in  various  parts 
of  the  Golden  State. 

(Continued  on  page  80) 


Grace  Moore,  whose 
song  recitals  from  Holly- 
wood are  now  sponsored 
by  the  Vick  Chemical  Co. 


COAST-TO-COAST 


(/kicOMr 


by  Chase  Giles 


The  ever  popular  Jackie 
Heller  is  going  in  for 
canine  pals  now  that 
he's  being  sponsored  by 
Chappel's   Ken-l-rations. 


I  ALWAYS  thought 
that  actors  were  the 
most  superstitious 
people  in  the  world.  But 
June  Meredith,  star  of 
the  Friday  night  "First 
Nighter"  broadcasts  over 
NBC  networks  has  de- 
cided otherwise.  June  had  been  arguing  about  it 
with  her  friends.  They  couldn't  agree.  So  she  decided 
to  try  to  find  out. 

She  made  up  a  bogus  chain  letter  of  the  kind  that 
begins,  "This  letter  was  written  by  a  soldier  on  the 
battle  fields  of  France."  The  letter  went  on  to  say  that 
good  luck  would  attend  the  recipient  if  he  or  she  would 
copy  it  and  send  the  copy  to  an  address  enclosed. 
The  address  was  that  of  a  friend  of  June's. 

She  sent  copies  of  the  letter  to  ten  prominent  foot- 
ball coaches,  ten  actors,  ten  college  professors,  ten  pro- 
fessional men  and  ten  public  officials.  Then  she  sat 
back  and  waited  to  see  what  would  happen. 

Four  football  coaches,  eagerly  wooing  lady  luck, 
copied  the  letter  and  mailed  it.  Two  college  profes- 
sors did  the  same  thing  as  did  two  professional  men 
but  only  one  actor.  The  public  officials  refused  to 
reply.       There     you     have     it     all     in     a     nutshell. 


MADAME  ERNESTINE  SCHU- 
lwm  MANN-HEINK  was  thirteen  before 
she  had  a  piano.  It  was  a  broken  down 
instrument  which  cost  her  the  equivalent 
of  one  dollar  and  she  kept  it  in  repair 
herself  using  sealing  wax  and  pieces  of 
string  to  repair  the  hammers  and  strings. 
"Tini"  was  always  industrious. 


»AT  KENNEDY  presented  Art  Kassel,  the  orchestra 
leader  who  works  with  him  over  Columbia  networks 
noon-time,  with  a  big  birthday  cake  made  in  the  shape  of  a 
castle  surrounded  by  miniature  frosted  musicians  at  the 
studio  birthday  party  for  Art. 

■•AY  HEDGE,  who  is  rather  "sweet"  in  the  part  of 
Clarence  Tiffingtuffer  in  the  Myrt  and  Marge  broad- 
casts, wishes  people  would  realize  that  actually  he's  a  per- 
fectly masculine  he-man.  The  Clarence  stuff  is  all  part  of 
his  act. 

I  OTS  of  luck  to  Frankie  Masters,  popular  Chicago  or- 
chestra leader  who  has  suddenly  been  signed  for*  fea- 
tured work  in  moving  pictures.  For  years  Frankie's  hand- 
some face  and  pleasant  manner  has  pleased  Chicago  dan- 
cers. And  for  years  Frankie  had  hoped  someday  to  crash 
the  movies.  But  he  didn't  think  he  had  a  chance.  And  per- 
haps he  was  right. 

The  break  finally  came  through  a  Chicago  music  publisher 
who  kept  telling  his  Hollywood  office  that  Frankie  was  film 
material.  And  the  funny  part  of  it  is  that  Frankie  laughed 
not  so  long  ago  when  a  negro  mammy,  dozing  beside  a  gas 
station   where   he  stopped,   suddenly  woke   up   and   said: 

"White  genmun,  ah  see 
yo'  goin'  far  away.  Ah 
sees  a  big  crowd  of  people. 
Ah  sees  yo  signin'  yo' 
name  to  papers.  Ah  sees 
yo'  ackin  in  de  moving 
pitchurs!"' 
(Continued   on   page     73) 


When  Art  Van  Harvey 
(Vic)  upsets  an  ashtray  on 
the  floor,  Bernardine  Fly nn 
(Sade)  sees  to  it  that  he 
cleans  up,  to  Billy  Idel- 
son's    (Rush)    amusement. 


HIGHLIGHTS 


Pacific 


by  Dr.  Ralph   L.  Power 


'ERE'S  a  thumbnail  sketch  of 
Cowboy  Joe  who  hails  from 
the  twin  station  of  KOMO- 
KJR  up  in  Seattle.  Many  readers  of 
this  column  have  written  in  to  learn 
his  identity  and  something  about  him. 

Cowboy  Joe  isn't  a  synthetic  cow- 
boy .  .  .  drugstore  variety.  Neither  is 
he  exactly  a  real  ranch  hand,  though 
he'd  know  how  to  board  a  hoss  and 
roam  'round  the  sagebrush  country. 

In  real  life  he  is  Hugh  Poore,  of 
Alabama.  Henri  Damski,  music  direc- 
tor for  the  stations,  named  him  wh$n 
Joe  was  first  mate  on  the  Steamboat 
Bill  program. 

Cowboy  Joe,  nee  Hugh  Poore,  am- 
bled to  the  coast  when  he  was  sixteen. 
Along  came  the  world  war  and  Joe 
fairly  rocked  the  army  barracks  with 
songs  of  the  wide  open  spaces.  Later 
he  went  into  the  trucking  business  and 
finally  into  radio  up  north. 

You  can  hear  him  on  the  Rocky 
Mountaineers  program  once  a  week, 
and  every  day  with  his  own  broadcast. 

The  guitar  is  the  favorite  of  Cow- 
boy Joe,  though  he  can  play  practically 
any  string  instrument. 

£ARLTON  E.  MORSE,  scripter  for 

NBC's    "One    Man's    Family,"    is 

speaking  to  everybody  these  days.    He 


We  bet  this  is  the 
first  picture  you've 
seen  of  the  Rev.  W.  B. 
Hogg,  Hollywood's 
country     preacher. 


didn't  awhile  back  .  .  .  not 
because  he  had  a  pet  peeve, 
but  because  he  gave  up  seven 
teeth  to  his  favorite  dental 
surgeon. 

'MfEDDING     bells     rang 

for    Bob    Nichols    St. 

Valentine's  Day,  when  the  producer  of  the  Woman's 

Magazine  of  the  Air  and  Western   Farm  and  Home 

Hour  (NBC)  was  married  to  Miss  Elva   Kucher  of 

Seattle.    Bob  used  to  announce  up  that  way  until  he 

trekked  to  the  bay  district  four  or  five  years  ago.  Car- 

mel  .  .  .  artists'  rendezvous  and  locale  for  testimony 

about     titian-haired     evangelists, 

was  the  scene  of  the  honeymoon. 


rW,HE  Bluettes,  popular  har- 
mony team,  are  no  more. 
They  were  on  the  air  over  inde- 
pendent stations,  and  later  NBC 
and  CBS,  for  some  six  years. 

Marian  Peck,  soprano,  is  work- 
ing with  a  San  Francisco  law  firm ; 
Theresa  Aezer,  accompanist,  is  do- 
ing temporary  work  at  the  KFRC 
music    (Continued  on  page    74) 


Hugh  Poore  is  Cowboy 
Joe  who  yippies  through 
your  loudspeaker  on  sta- 
tions KOMO  and  KJR  way, 
way   out  West   in   Seattle. 


"In  the  old-fashioned  way." 
Carefree  Carnival  listen- 
ers, here's  Rita  Lane,  the 
show's  featured,  fair-haired 
soprano    from    the    Coast. 


COAST-TO-COAST 


HIGHLIGHTS 


Pacific 


by  Chase  Giles 


The  ever  popular  Jackie 
Heller  is  going  in  for 
canine  pals  now  that 
he's  being  sponsored  by 
Chappel's   Ken-l-rations. 


1  ALWAYS  thought 
that  actors  were  the 
most  superstitious 
people  in  the  world.  But 
June  Meredith,  star  of 
the  Friday  night  "First 
Nighter"  broadcasts  over 
NBC  networks  has  de- 
cided otherwise.  June  had  been  arguing  about  it 
with  her  friends.  They  couldn't  agree.  So  she  decided 
to  try  to  find  out. 

She  made  up  a  bogus  chain  letter  of  the  kind  that 
begins,  "This  letter  was  written  by  a  soldier  on  the 
battle  fields  of  France."  The  letter  went  on  to  say  that 
good  luck  would  attend  the  recipient  if  he  or  she  would 
copy  it  and  send  the  copy  to  an  address  enclosed. 
The  address  was  that  of  a  friend  of  June's. 

She  sent  copies  of  the  letter  to  ten  prominent  foot- 
ball coaches,  ten  actors,  ten  college  professors,  ten  pro- 
fessional men  and  ten  public  officials.  Then  she  sat 
back  and  waited  to  see  what  would  happen. 

Four  football  coaches,  eagerly  wooing  lady  luck, 
copied  the  letter  and  mailed  it.'  Two  college  profes- 
sors did  the  same  thing  as  did  two  professional  men 
but  only  one  actor.  The  public  officials  refused  to 
reply.       There     you     have     it     all     in     a     nutshell. 


MADAME  ERNESTINE  SCHU- 
lwm  MANN-HEINK  was  thirteen  before 
she  had  a  piano.  It  was  a  broken  down 
instrument  which  cost  her  the  equivalent 
of  one  dollar  and  she  kept  it  in  repair 
herself  using  sealing  wax  and  pieces  of 
string  to  repair  the  hammers  and  strings. 
"Tini"  was  always  industrious. 


L.  Power 


We  bet  this  is  the 
first  picture  you've 
seen  of  the  Rev.  W.  B. 
Hogg,  Hollywood's 
country     preacher. 


|»AT  KENNEDY  presented  Art  Ka'ssel,  the  orchestra 
leader  who  works  with  him  over  Columbia  networks 
noon-time,  with  a  big  birthday  cake  made  in  the  shape  of  a 
castle  surrounded  by  miniature  frosted  musicians  at  the 
studio  birthday  party  for  Art. 

JJAY   HEDGE,  who  is  rather  "sweet"  in  the  part  of 
Clarence  Tiffingtuffer  in  the  Myrt  and  Marge  broad- 
casts, wishes  people  would  realize  that  actually  he's  a  per- 
fectly masculine  he-man.   The  Clarence  stuff  is  all  part  of 

his  act. 

J^OTS  of  luck  to  Frankie  Masters,  popular  Chicago  or- 
chestra leader  who  has  suddenly  been  signed  foi*  fea- 
tured work  in  moving  pictures.  For  years  Frankie's  hand- 
some face  and  pleasant  manner  has  pleased  Chicago  dan- 
cers. And  for  years  Frankie  had  hoped  someday  to  crash 
the  movies.  But  he  didn't  think  he  had  a  chance.  And  per- 
haps he  was  right. 

The  break  finally  came  through  a  Chicago  music  publisher 
who  kept  telling  his  Hollywood  office  that  Frankie  was  film 
material.  And  the  funny  part  of  it  is  that  Frankie  laughed 
not  so  long  ago  when  a  negro  mammy,  dozing  beside  a  gas 
station  where  he  stopped,  suddenly  woke  up  and  said: 
"White  genmun,  ah  see 


When  Art  Van  Harvey 
(Vic)  upsets  an  ashtray  on 
the  floor,  Bernardi/ie  Flynn 
(Sade)  sees  to  it  that  he 
cleans  up,  to  Billy  Idel- 
son's    (Rush)    amusement. 


yo'  goin'  far  away.  Ah 
sees  a  big  crowd  of  people. 
Ah  sees  yo  signin'  yo' 
name  to  papers.  Ah  sees 
yo'  ackin  in  de  moving 
pitchurs!"  _,, 

{Continued  on  page    n> 


'ERE'S  a  thumbnail  sketch  of 
Cowboy  Joe  who  hails  from 
the  twin  station  of  KOMO- 
KJR  up  in  Seattle.  Many  readers  of 
this  column  have  written  in  to  learn 
his  identity  and  something  about  him. 

Cowboy  Joe  isn't  a  synthetic  cow- 
boy .  .  .  drugstore  variety.  Neither  is 
he  exactly  a  real  ranch  hand,  though 
he'd  know  how  to  board  a  hoss  and 
roam  'round  the  sagebrush  country. 

In  real  life  he  '  is  Hugh  Poore,  of 
Alabama.  Henri  Damski,  music  direc- 
tor for  the  stations,  named  him  wh«n 
Joe  was  first  mate  on  the  Steamboat 
Bill  program. 

Cowboy  Joe,  nee  Hugh  Poore,  am- 
bled to  the  coast  when  he  was  sixteen. 
Along  came  the  world  war  and  Joe 
fairly  rocked  the  army  barracks  with 
songs  of  the  wide  open  spaces.  Later 
he  went  into  the  trucking  business  and 
finally  into  radio  up  north. 

You  can  hear  him  on  the  Rocky 
Mountaineers  program  once  a  week, 
and  every  day  with  his  own  broadcast. 

The  guitar  is  the  favorite  of  Cow- 
Hoy  Joe,  though  he  can  play  practically 
any  string  instrument. 

f  ARLTON  E.  MORSE,  scripter  for 

NBC's    "One    Man's    Family,"    is 

speaking  to  everybody  these  days.    He 


didn't  awhile  back  ...  not 
because  he  had  a  pet  peeve, 
but  because  he  gave  up  seven 
teeth  to  his  favorite  dental 
surgeon. 

•WTEDDING  bells  rang 
wwfor  Bob  Nichols  St. 
Valentine's  Day,  when  the  producer  of  the  Woman's 
Magazine  of  the  Air  and  Western  Farm  and  Home 
Hour  (NBC)  was  married  to  Miss  Elva  Kucher  of 
Seattle.  Bob  used  to  announce  up  that  way  until  he 
trekked  to  the  bay  district  four  or  five  years  ago.  Car- 
mel  .  .  .  artists'  rendezvous  and  locale  for  testimony 
about  titian-haired  evangelists, 
was  the  scene  of  the  honeymoon. 


rW'HE  Bluettes,  popular  har- 
mony team,  are  no  more. 
They  were  on  the  air  over  inde- 
pendent stations,  and  later  NBC 
and  CBS,  for  some  six  years. 

Marian  Peck,  soprano,  is  work- 
ing with  a  San  Francisco  law  firm ; 
Theresa  Aezer,  accompanist,  is  do- 
ing temporary  work  at  the  KFRC 
music    (Continued  on  page    74) 


Hugh  Poore  is  Cowboy 
Joe  who  yippies  through 
your  loudspeaker  on  sta- 
tions KOMO  and  KJR  woy, 
way   out  West  in   Seattle. 


"In  the  old-fashioned  way." 
Carefree  Carnival  listen- 
ers, here's  Rita  Lone,  the 
show's  featured,  fair-haired 
soprano    from    the    Coast. 


Meet 


THIS  time  the  sponsor  isn't  the 
host  .  .  .  YOU  are!  Come  and 
meet  the  artists.  They  are 
among  the  most  interesting  people 
in  the  world.  Some  of  them  reach  you 
only  a  few  times  each  season  and  for  that 
very  reason,  their  appearances  are  awaited, 
with  keen  interest.  Often  you  wish  you 
could  hear  them  more  frequently.  (Page 
those  sponsors,  please!)  And  here's  a 
chance  to  join  the  reception  line,  and  meet 
them  off-stage,  as  human  beings. 


1—  ARTUR    BODANZKY 

Born  in  Vienna.  Typically  Viennese  in 
temperament.  Considered  the  world's 
greatest  operatic  conductor.  Was  taken 
to  hear  his  first  opera  at  five  and  wept 
with  emotion.  Begged  the  score  for  his 
birthday  present.  Spent  the  summer  learn- 
ing it.  Could  then  play  it  through  by 
heart.  His  family  wanted  him  to  be  a 
doctor.  Tried  hard,  but  persisted  in 
fainting  at  the  sight  of  blood.  Is  courage- 
ous, but  can't  bear  seeing  people  suffer. 
Studied  the  violin.  Wanted  to  be  a  violin- 
ist, but  was  told  there  was  no  future  for 
him.  Learned  many  instruments.  Fiddled 
in  orchestra  in  Vienna  Opera. 
Was  "spotted"  there  for  per- 
sonality and  power  over  men. 
Got  job  as  conductor  of 
comic  opera.  At  twenty-one, 
was  highest  paid  comic  opera 


I— HE 
COULDN'T 

BE  A 
DOCTOR! 


conductor  in  Vienna.  And  hated  it !  Wanted 
something  better  than  comic  opera.  Gave 
up  fine  post  to  go  out  on  tour  with  an  ill- 
paying  provincial  grand  opera  troupe.  When 
next  heard  of,  was  Director  in  Chief  of 
Ducal  Opera  House,  in  Mannheim.  Was 
brought  here  to  prove  that  Wagner  could 
be  made  "alive."  Today  Wagnerian  opera 
is  the  most  popular  in  the  Metropolitan 
repertory ! 

Demands  perfection  in  his  work  and 
hypnotizes  the  men  into  giving  it  to  him. 
Has  terrific  temper.  Scolds  artists  in  no 
uncertain  terms  when  he  isn't  pleased.  Gets 
just  as  roused  defending  them  when  any- 
body else  wants  to  scold.  Is  a  fiend  on 
bridge  and  loves  horseback  riding. 

2  —  YEHUDI     MENUH I N 

At  sixteen,  he  ranks  among  the  great 
violinists  of  the  world.  Is  a  healthy,  hearty, 
unspoiled  boy.  To  keep  him  so,  his  parents 
allow  him  to  play  no  more  than  twenty 
concerts  a  year.  When  those  have  been 
booked,  the  rest  are  turned  down,  regard- 
less of  glamor  or  fee.  Is  blessed  with 
sensible  parents.  His  father  was  a  school 
teacher.  His  mother,  a  university  graduate, 
speaks  nine  languages.  The  language  of 
the  Menuhin  home  is  biblical  Hebrew. 
When  Yehudi  was  born,  they  were  bitterly 
poor.  When  they  went  to  concerts,  there 
was  no  one  to  leave  the  baby  with,  so  they 
took  him  along.  Smuggled  him  into  the 
top  gallery.    At  three,  he  cried  for  a  violin. 

There  was  no  money  to  buy  him  one.  On 
his  fourth  birthday  someone  gave  him  a 
tiny  toy  fiddle.  The  tone  of  it  didn't 
please  him,  so  he  stamped  on  it.  His 
grandmother  gave  him  a  real  violin.  Six 
months  later,  he  played  as  soloist  with  the 


WHEN   THEY  APPEAR   ON   THE  AIR  IT'S  A   BIG 


San   Francisco   Symphony.     Can  tune  his 
violin  by  ear,  without  aid  of  a  piano. 

Studies  and  plays  at  home,  with  his 
parents  and  sisters.  Loves  chess  and  driv- 
ing an  automobile.  Carries  his  driver's 
license  in  his  pocket  whenever  he  plays  a 
concert.  Loves  tomato  juice.  As  a  child, 
was  not  allowed  to  read  his  own  press- 
notices,  or  think  himself  in  any  way  differ- 
ent from  other  children.  Studies  politics 
and  economics.  Wants  to  "grow  up  to  be 
useful  and  help  the  poor."  Doesn't  like 
being  stared  at  as  a  prodigy.  Knows  by 
heart  every  piece  of  classical  violin  music 
ever  written.  Keeps  regular  study  hours 
getting  an  education.  Practises  for  pleas- 
ure. Was  one  of  the  few  Jewish  artists 
invited  by  the  Nazi  government  to  play  in 
Germany.  Turned  the  bid  down,  in  defense 
of  his  persecuted  colleagues. 


3  —  L    I    L    Y 


PONS 


The  most  talked-of  musical  personality 
in  three  continents,  and  gets  thrilled  to  the 
fever-pitch  over  a  new  dress.  Comes  from 
the  Riviera.  Her  life  is  a  series  of  acci- 
dents. Trained  as  a  pianist.  Developed 
spinal  meningitis  at  fifteen,  and  spent  two 
years  flat  on  her  back.  With  one  career 
blasted,  tried  the  speaking  stage,  in  Paris. 
Met  with  no  great  success.  Married  and 
retired  to  keep  house.  Her  voice  was  dis- 
covered by  accident,  while  singing  a  pas- 
sage she  had  fumbled  at  the  piano.  Didn't 
believe  she'd  have  any  luck  in  third  career, 
either.  Sang  at  home  just  for  the  fun  of 
it.  Was  asked  to  step  into  a  performance 
of  opera  in  France,  and  made  a  hit.  Sang 
perhaps  six  times  more,  but  only  as  guest. 
Never  was  a  member  of  any  opera  com- 
pany before  coming  to  the  Metropolitan. 
Oldest  of  three  daughters  and  supports 
the  family.  Got  a  divorce,  because  her  hus- 
band's work  kept  him  in  Europe  while  hers 
kept  her  here,  and  she  missed  a  home  life. 
Is  reported  about  ready  for  a  second 
plunge. 


Knows  no  fear.  Kept  a  wild  Brazilian 
jaguar  as  a  pet.  (  Gets  stage-fright,  but 
works  it  off  while  singing.  Weighs  one 
hundred  pounds.  Her  constant  dread  is 
getting  thinner !  Adores  sports  but  doesn't 
dare  go  in  for  them — for  fear  of  losing 
weight.  Could  live  on  lettuce  and  pickles. 
Hates  fattening  foods.  Can-'t  develop  pro- 
fessional "temperament."  Gets  thrilled 
when  people  notice  her.  A  terrifically  hard 
worker.  Thoroughly  musical.  Reads  or- 
chestral scores  like  a  trained  conductor. 
Doesn't  like  living  in  hotels.  Still  a  little 
scared  of  the  microphone.  Loves  mannish 
tailored  clothes — and  going  to  the  movies. 

4  —  TITO        SCHIPA 

The  man  you  know  as  leading  tenor  of 
the  Metropolitan  Opera  is  famous  through- 
out Italy  as  the  chicken  king !  Started  the 
first  large-scale  model  poultry  farm  in 
Italy."  Heard  by  chance  that  the  price  of 
eggs  and  poultry  was  five  times  higher 
there  than  here,  and  determined  something 
must  be  done  about  it.  Just  like  that. 
Held  conferences  with  Mussolini's  Minis- 
try of  Agriculture.  Then  bought  up 
thirty-three  acres  outside  Rome  and  stocked 
them  with  American  hatcheries.  Wanted 
to  make  the  place  as  much  like  an  Ameri- 
can farm  as  possible.  Studied  feeds  and 
methods  of  poultry  care.  At  first,  the 
venture  lost  money.  Today,  his  forty- 
thousand  hens  are,  so  to  speak,  self- 
supporting.  Has  succeeded  in  putting 
scientific  poultry  farming  on  a  commercial 
basis,  and  brought  prices  down.  Spends 
his  vacations  experimenting  with  chickens. 

Is  slim  enough  to  look  like  a  real  ro- 
mantic hero.  Hates  the  idea  of  being  a 
"matinee  idol."  Travels  everywhere  with 
his  wife  and  children.  Likes  to  play  cards, 
and  goes  to  four  movie  shows  a  day.  His 
mother  wanted  him  to  be  a  priest.  Studied 
two  years  at  an  Italian  Seminary,  and  then 
decided :  "a  beautiful  life  .  .  .  but  not  for 
me !"  Wanted  to  sing.  Went  to  a  vocal 
master  who  kept  him  on  nothing  but 
scales  and  exercises  for  four  years.  Once, 
at  a  party,  he  sang  a  song  ...  O  Sole  Mio 
.  .  .  and  was  thrashed  by  his  teacher,  next 
day,  for  breaking  rules.  Never  practises 
today.   .  Loves  to  play  piano  and  compose 


songs.  Gave  Hollywood  two  theme  songs 
.  .  .  The  Gaucho  and  Ave  Maria.  Carries 
his  own  brand  of  coffee  with  him  all  over 
the  world.  Once  went  on  a  tour  of  the 
Chicago  stock  yards.  Has  never  touched 
red  meat  since.  Loves  to  be  jolly  and 
laugh. 

5— L UCREZIA     BORI 

Born  in  Andalusia,  Spain.  A  direct 
descendant  of  the  historically  celebrated 
Lucrezia  Borgia,  which  is  her  real  name. 
Changed  to  Bori  when  her  family  refused 
to  let  her  bring  to  the  stage  the  great  name 
of  the  Borgia  popes  and  monarchs.  Had 
no  professional  training.  Educated  at 
the  Convent  of  The  Sacred  Heart.  Is 
deeply  religious.  Spends  hours  in  medita- 
tion, in  convents  and  at  home.  Is  an 
expert  needlewoman.  Before  her  career 
gave  her  independence,  made  all  her  own 
clothes.  Was  too  poor  to  buy  them:  Made 
her  own  stage  clothes,  too.  Sewed  at  night, 
after  a  day  of  practising,  studying,  and 
interviewing  people  for  jobs.  Still  wears 
some  of  the  operatic  costumes  she  made 
herself.  Still  alters  new  gowns  to  suit 
her  individual  needs.  Likes  people,  but 
isn't  the  party  type  of  "good  mixer." 
She  loves  books,  is  a  great  reader,  mostly 
philosophy  and  history.  Spends  as  much 
time  as  a  concert  tour  would  require, 
working  hard  for  charitable  causes.  Lost 
her  voice  about  eight  years  ago,  and  saw 
her  career  snuffed  out  overnight.  Retired, 
without  bitterness,  to  Spain,  to  live  a  coun- 
try life.  A  year  later  was  thrown  from 
a  donkey,  and  got  terribly  jolted.  When 
she  came  to,  found  that  her  voice  had 
returned !  Has  immense  personality  and 
Spanish  fire.  The  aristocrat  to  her  finger- 
tips ...  by  manner  as  well  as  by  blood. 

6—  ELIZABETH  RETHBERG 

The  Guild  of  America  s  Vocal  Teachers 
awarded  her  a  medal  as  "The  World's 
Most  Perfect  Singer."  She's  a  real  per- 
son !  Cannot  learn  the  "professional  man- 
ner". Has  been  known  to  overlook  a 
formidable  Society  Leader,  at  a  reception, 
to  rush  over  to  an  old  friend  from  her 
home  town,  who  just  arrived  needing  a 
job  and  looking  it.  Born  in  the  rugged 
mountains  between  Saxony  and  Bohemia. 
Could  sing  before  she  could  speak.  At 
five,  heard  her  family  discussing  a  birth- 
(Continued  on  page   72) 


EVENT— HERE'S  WHAT  THEY'RE  REALLY  LIKE!     By  Rose  Heylbut 


47 


What  RADIO  Means 
to   a 

Man 


Who 
Has 

NOTH  ING    ELSE 


DOWN  past  the  Bowery,  overlooking  a  cobblestone 
street  on  which  are  piled  the  broken  and  marred 
furniture  of  dispossessed  tenants,  two  tiny  rooms 
with  dark  walls  and  narrow  windows,  whose  rent  is  paid 
for  by  the  city  welfare  agencies,  is  Irving's  world. 

It  has  been  twelve  years  since  Irving  walked  a  step, 
twelve  more  since  muscular  paralysis  first  began  to  creep 
upon  him.  He  sits  in  those  bare,  unadorned  rooms  and 
waits  for  friends  who  may  come  to  talk  awhile  or  move 
him  outside  for  a  breath  of  fresh  air,  and  for  the  strength 
to  go  on  with  his  hobby. 

For  Irving,  crippled,  penniless,  living  in  his  world  of 
dark  walls  and  narrow  windows,  has  projected  himself  into 
the  field  of  radio,  has  identified  himself  with  its  biggest 
stars.  He  has  seen  these  stars  come  to  his  rooms  and  sign 
his  calling  book.  He  has  corresponded  with  them,  and 
offered  them  criticism  and  praise. 

He  has  even  organized  fan  clubs  for  stars  like  Harry 
Richman,  contributing  his  rooms  for  a  meeting  place  and 
his  noisy,  creaking  typewriter  for  the  club's  correspondence. 

Tacked  to  the  walls  are  hundreds  of  autographed  pictures 
of  screen,  stage,  and  radio  celebrities.  Hundreds  more  are 
neatly  stacked  in  albums  which  he  thumbs  through  every 
day.  On  his  desk  is  the  calling  book  in  which  famous 
people  sign  their  names. 

They  are  people  like  Martha  Boswell,  Vaughn  De  Leath, 
Vera  Van,  Fannie  Brice,  Jack  Pearl,  Harry  Richman,  Betty 
Barthell,  Billy  Rose,  and  Ben  Lyon,  who  have  come  to 
see  Irving  and  learn  how  he  has  conquered  life's  worst 
tragedy,  paralysis,  through 
radio. 

Irving  didn't  go  crazy 
when,  twelve  years  ago, 
he  lost  all  control  over 
the  diseased  legs.  But  as 
surely  as  he  sat  and 
brooded,  his  physical  en- 
ergy depleted,  his  mental 
faculties   were   weakening 

48 


under  the  stress  of  the  brutal  news  he  had  received  from  his 
doctors. 

He  would  never  walk  again. 

Yet  Irving  never  quite  gave  up  while  he  waited  and 
prayed  for  overwhelming  numbness  that  might  rob  him 
of  the  knowledge  that  never  again  would  he  walk.  And 
while  he  waited,  a  miracle  happened,  so  that  now  though 
physically  he  is  the  same  man  that  he  was  twelve  years  ago, 
life  has  been  made  desirable  for  him. 

That  is  what  radio  means  to  a  man  who  has  nothing 
else. 

"^KTHEN  Irving  was  a  boy  of  seven,  he  had  an  accident, 
slight  at  the  time,  which  worried  neither  his  parents 
nor  himself.  But  somehow,  through  a  stroke  of  bad  luck, 
it  was  the  beginning  of  the  illness  which  was  later  to  make 
him  a  desperate,  fear-crazed  cripple. 

The  trouble  was  not  apparent  for  months.  It  was  over  a 
year  before  a  doctor  was  called  in  consultation.  All  this 
time,  Irving  and  his  mother  and  father  were  confident  that 
he  was  on  the  road  to  recovery. 

Then  came  the  news  from  the  doctor  that  an  operation 
was  needed,  had  been  needed,  in  fact,  for  some  time.  Irv- 
ing's family  was  not  rich,  but  the  business  brought  in  a 
monthly  income  which  allowed  them  to  live  modestly  and 
comfortably.  It  was  not  easy,  scraping  together  money  for 
the  first  operation  and  the  expensive  hospital  care  after- 
wards. 

The    operation,     at     first      (Continued     on    page    63) 


How  radio  rescued  one  shut-in  from  the 

brink  of  despair  and  utter  loneliness 
By         FRED         RUT-  LEDGE 


RADIO    M IRROR 


^ 


NAME   YOUR   RADIO   FAVORITES! 

RADIO  MIRROR  WILL  PAY 


•  It 


$250 

IN       CASH       PRIZES 

FOR    THE    THIRTY-FIVE    BEST    ANSWERS! 

Help  Us  to  Determine  the  Most  Appreciated 

Broadcast  Offerings! 


THIS  MONTHS  QUESTION: 
Who  Is  Your  Favorite  Man  On  The  Air? 


HERE  is  your  chance  to  register  your  reaction  to  the 
programs  that  come  into  your  home.  Radio  Mirror 
will  pay  substantial  cash  prizes  for  the  best  statements 
of  opinion.  This  is  not  a  popularity  contest.  It  is  more. 
It  is  a  sincere  campaign  to  find  out  the  reasons  behind 
radio  popularity.  You  can  aid — and  at  the  same  time 
your  chance  to  win  a  cash  award  is  excellent.  Read  the 
rules  carefully  and  then  write  this  month's  nomination, 
together  with  your  reasons,  on  the  ballot  as  instructed. 
Save  the  ballot.  Another,  asking  a  different  question 
will  appear  next  month.  A  third  will  appear  in  the  issue 
following.  Do  not  enter  until  you  have  all  three  filled  out. 
The  man  you  name  this  month  may  be  master  of  cere- 
monies, band  man,  singer,  musician,  actor,  announcer  or 
anyone  else  whose  voice,  artistry  or  personality  comes 
to  you  in  regular  radio   programs. 


FIRST     PRIZE $100.00 

SECOND    PRIZE 50.00 

TWO  PRIZES,  Each  $10.00 20.00 

SIX  PRIZES.  Each  $5.00-  . .           30.00 

TWENTY-FIVE  PRIZES,  Each  $2.00...  50.00 

TOTAL.    35   PRIZES 250.00 

THE  RULES 

1*  Each  month  for  three  months  RADIO  MIRROR  will  ask  a  question  on 
some  factor  of  the  programs  you  hear  in  your  home. 

5!.  To  compete,  use  the  ballot  provided  on  this  page  or  a  tracing  thereof 
and  fill  in  the  name  you  select,  and  the  reason  for  your  choice  in  not  more 
than  twenty-five  words. 

3.  Do  not  enter  separate  ballots.  Wait  until  you  have  all  three  ballots 
properly  filled  in.  When  your  set  of  three  is  complete  send  it  by  First 
Class  Mail  to  PROGRAM  ANALYSIS,  Radio  Mirror.  P.  O.  Box  556,  Grand 
Central  Station,  New  York,  N.  Y.  All  entries  must  be  received  on  or 
before  July  12,    1935,   the  closing  date   of  this  contest. 

4.  Entries  will  be  judged  on  the  basis  of  the  clarity,  constructiveness  and 
logic  of  the  reasons  on  alj  three  ballots.  For  the  best  entry  on  this  basis 
Radio  Mirror  will  pay  $100.00;  for  the  next  best,  $50.00  and  so  through 
the.  list  of  35  prizes  listed  on  this  page.  In  case  of  ties  duplicate  awards 
will  be  paid. 

♦  »•  Anyone  may  compete  except  employees  of  Macfadden  Publications, 
Inc.,  and  members  of  their  families. 


■ BALLOT   NO.    I ------- 

RADIO  MIRROR'S   1935  PROGRAM  ANALYSIS 


MY  FAVORITE  MAN  ON  THE  AIR  IS 


REASON  FOR  CHOICE 


(Use  Thirty-Five   Words   or   Less) 


Your  name 


Street City 


State 


49 


RADIO    M IRROR 


We  Have  With  Us— 


RADIO    MIRROR'S      HOW  TO  FIND  YOUR  PROGRAM 


RAPID 

PROGRAM 

GUIDE 

LIST  OF  STATIONS 


BASIC 

SUPPLEMENTARY 

WABC 

WADC 

WOOD 

WHEC 

WOKO 

KRLD 

KTSA 

WCAO 

WBIG 

KSCJ 

WNAC 

KTRH 

WSBT 

WGR 

KLRA 

WMAS 

WKBW 

WQAM 

WIBW 

WKRC 

WSFA 

WWVA 

WHK 

WLAC 

KFH 

CKLW 

WDBO 

WSJS 

WDRC 

WDBJ 

KGKO 

WFBM 

WTOC 

WBRC 

KMBC 

WDAE 

WMBR 

WCAU 

KFBK 

WMT 

WJAS 

KDB 

WCCO 

WEAN 

wicc 

WISN 

WFBL 

KFPY 

WLBZ 

WSPD 

WPG 

WGLC 

WJSV 

KVOR 

WFEA 

WBBM 

KWKH 

KOH 

WHAS 

KLZ 

KSL 

KMOX 

WLBW 

WORC 
WBT 

COAS 

WDNC 

WALA 

KOIN 

KFBK 

KHJ 

KGB 

KMJ 

KHJ 

KFRC 

KMT 
KWG 

CANADIAN 

KOL 

KERN 

KFPY 

KDB 

CKAC 

KVI 

KHJ 

CFRB 

1.  Find  the  Hour  Column.  (All  time  given  is  Eastern  Standard. 
Subtract  one  hour  for  Central  time,  two  tor  Mountain  time, 
three  tor   Pacific   time.) 

2.  Read  down  the  column  for  the  programs  which  are  in  black 
type. 

3.  Find  the  day  or  days  the  programs  are  broadcast  directly  after 
the   programs  in   abbreviations. 

HOW  TO  DETERMINE  IF  YOUR  STATION  IS  ON  THE  NETWORK 

1.  Read  the  station  list  at  the  left.  Find  the  group  in  which  your 
station  is  included.  (CBS  is  divided  into  Basic,  Supplementary, 
Coast,  and  Canadian;  NBC — on  the  following  two  pages — into 
Basic,  Western,  Southern,  Coast,  and  Canadian. 

2.  Find  the  program,  read  the  station  list  after  it,  and  see  if  your 
group    is   included. 

3.  If  your  station  is  not  listed  at  the  left,  look  for  it  in  the  addi- 
tional stations  listed  after  the  programs  in  the  hour  columns. 

4.  NBC  network  stations  are  listed  on  the  following  page.  Follow 
the  same   procedure  to  locate  your  NBC   program   and  station. 


5RM. 


6  P.M. 


4RM. 


3  P.M. 


12 
NOON 


IRM. 


2PM. 


12:00 

Salt  Lake  City 
Tabernacle:  Sun. 
Yi  hr.  Network 
Voice  of  Experi- 
ence: Mon.  Tues. 
Wed.  Thurs.  Fri. 
Y  hr.  Basic  minus 
WADC  WOKO 
WNAC  WGR 
WFBM  KMBC 
WSPD  Plus  Coast 
Plus  WOWO  WBT 
KLZ  WCCO  KSL 
WWVA 
12:15 

The  Garden  of 
Tomorrow:  Sun. 
y,  hr.  WABC 
WADC  WOKO 
WCAO  WNAC 
WGR  WKRC 

WHK  CKLW 

WDRC  WCAU 
WJAS  WEAN 

WSPD  WJSV 

The  Gumps:  Mon. 
Tues.  Wed.  Thurs. 
Fri.  M  hr.  Basic 
minus  WADC 
WKBW  WFBM 
KMBC  WFBL 
WSPD  WJSV 
WHAS  Plus  WBNS 
KFAB  WCCO 
WHEC  WNAC  plus 
Coast 
12:30 

Tito  Guizar:  Sun. 
M  hr.  WABC  and 
Network 

Five  Star  Jones: 
Mon.  Tues.  Wed. 
Thurs.  Fri.  Y  hr. 
WNAC  WBBM 
WKRC  WHK 
CKLW  KMBC 
WABC  WCAU 
KMOX  WBT 
KRLD  KLZ  KSL 
KHJ  KOIN  KFRC 
12:45 

George  Hall  Or- 
chestra: Thurs.  Vi 
hr    Network 


1:00 

Church    of    the    Air: 

Sun  Yi  hr  Network 
George  Hall  Or- 
chestra: Tues.  Fri 
Yi  h  r  .  WABC 
WADC.WOKO  WCAO 
WAAB  WHK  CKLW 
WFBM  KMOX  WFBL 
WSPD  WMBR  WQAM 
WDBO  WDAE  KHJ 
WGST  WPG  WLBZ 
WBRC  WICC  WBT 
KLZ  WBIG  WORC 
KTRH  KLRA  WFEA 
WREC  WCCO  WALA 
CKAC  WLAC  WDSU 
WCOA  WDBJ  WHEC 
KSL  FJWKH  KSCJ 
WMAS  WIBX  WSJS 
WKRC  WDNC  KVOR 
KTSA  WTOC  WSBT 
KOH  KOIN  KVI 
KOMA  KOL  KGB 
WHP  WDOD 


1:30 

Little     Jack      Little: 

Sun.  Wed.  Fri.  Yi  hr. 
Basic  minus  WOKO 
WCAO  WNAC  WKBW 
WDRC  WEAN  WSPO 
Plus  KRLD  WBT 
WOWO  WCCO 
Esther  Velas  Ensem- 
ble: TueB.  Sat.  Yi  hr. 
Network 


1:45 

Pat  Kennedy  and  Art 
Kassel:  Sun.  Tues.  Y 
hr.  Basic  minus  WADC 
WOKO  WNAC  WDRC 
WEAN  WFBL  WKBW 
Plus  WOWO  WGST 
WBNS  KRLD  KLZ 
WCCO  WDSU  KSL 
WMT  CFRB  WFBL 
Plus  Coast        „ 


2:00 

Lazy  Dan:  Sun.  )-£  hr. 
WABC  WADC  WOKO 
WCAO  WNAC  WKBW 
WBBM  WKRC  WHK 
CKLW  WOWO  WDRC 
WFBM  KMBC  WHAS 
WCAU  WJAS  WEAN 
KMOX  WFBL  WJSV 
KERN  KMJ  KHJ 
KOIN  KFBK  KGB 
KFRC  KOL  KFPY 
KWG  WHEC  KVI 
WGST  WBT  WBNS 
KRLD  KLZ  KFAB 
WCCO  WLAC  WDSU 
KOMA  WMBG  WDBJ 
KSL  WIBW  WMT 
WSPD  WMAS  WBRC 
Marie.  The  Little 
French  Princess:  Mon. 
Tues.  Wed.  Thurs.  Fri. 
Y  hr.  WABC  WNAC 
WBBM  WKRC  WHK 
CKLW  WCAU  WJAS 
KMOX  WJSV  KRLD 
KLZ  WDSU  WHEC 
KSL  KHJ  KFBC 
KERN  KMJ  KFBK 
KDB  KWG 
Mickey  of  the  Circus: 
Sat.  Y,  hr.  WABC  and 
network 


2:15 

The  Romance  of 
Helen  Trent:  Mon. 
Tues.  Wed.  Thurs.  Fri. 
Y  hr.  WABC  WNAC 
WKRC  WHK  CKLW 
WCAU  WJAS  KMOX 
WJSV  KRLD  KLZ 
WDSU  WHEC  KSL 
KHJ  KFRC  KERN 
KMJ  KFBK  KDB 
KWG 


2:30 

The  School  of  the 
Air:  Every  school  day 
y&  hr.  Network 


3:00 

New  York  Philhar- 
monic: Sun.  two  hrs. 
WABC  WADC  WOKO 
WCAO  WAAB  WBBM 
WHK  CKLW  WDRC 
WFBM  KMBC  WJAS 
WEAN  KMOX  WFBL 
WSPD  WMBR  WQAM 
WDBO  WDAE  KHJ 
WGST  WPG  WLBZ 
WBRC  WICC  WBT 
WBNS  KRLD  WSMK 
KLZ  WBIG  KTRH 
KFAB  KLRA  WSJS 
WFEA  WREC  WCCO 
WALA  CKAC  WLAC 
WDSU  WCOA  WDBJ 
WHEC  KSL  KWKH 
KSCJ  WMAS  WIBX 
WMT  WWVA  KFH 
WORC  WKBN  WKRC 
WDNC  WIBW  WTOC 
KOMA  WHAS  KGKO 
KOH  KOIN  KVI  KOL 
KGB  WDOD  WNOX 
KVOR  KTSA  WSBT 
WHP  WOC  WMBG 
WKBW  KERN  WCAO 
WJSV  KFPY 
Your  Hostess,  Cobina 
Wright:  Mon.  1  hr. 
Network 

Columbia  Variety 
Hour:  Tues. .  1  hr. 
Basic  minus  WNAC 
WKBW  WBBM 
WHAS  KMOX  Plus 
Supplementary  minus 
KFBK  KFPY  WIBW 
WWVA  KSL  Plus  Ca- 
nadian Plus  WNOX 
WHP  KOMA  WHAC 
WMBG  WDSU  WBNS 
WREC  WIBX 
Kate  Smith:  Wed.  1 
hr  Basic  minus  KMBC 
WKBW  WBBM 
WHAS  KMOX  Plus 
Supplementary  Plus 
Canadian  Plus  WHP 
KOMA  WDSU  WBNS 
Roadways  of  Ro- 
mance: Thurs.  1  hr. 
Basic  minus  WNAC 
WKBW  WBBM 
WHAS  KMOX  Plus 
Supplementary  minus 
KFBK  KFPY  WMBR 
KSL  Plus  WNOX  WHP 
KOMA  WNAC  WDSU 
WBNS   Plus   Canadian 


4:00 

Visiting  America's 
Little  House:  Mon. 
Tues.  Thurs.  Y  hr. 
Network 

National  Student 
Federation  Program: 
Wed.  Y  hr  Network 
Modern  Minstrels: 
Sat.  Yi  hr.  WABC 
WADC  WOKO  WCAO 
WNAC  WHK  WDRC 
WCAU  WJAS  WEAN 
WSPD  WJSV  WDBO 
WDAE  KHJ  WGST 
WPG  WLBZ  WICC 
WBT  WBIG  WCCO 
WDSU  WCOA  WHEC 
WIBX  WWVA  WKRC 
WDNC  WBNS  WTOC 
CKAC  WMBR  WOC 
KVOR  KTSA  KGKO 
WSBT  KOH  KOIN 
WBRC  KGB  WHP 
WDOD  KOL  WACO 
WNOX  WHAS  KOMA 
WFEA  WFBL  WDBJ 
KMBC  WMT  KRLD 
KMOX  KLZ  WALA 
KTRH  WORC  WFBM 
KLRA  WQAM  WREC 
KSCJ  KFH  KDB 
KERN  KFPY  CKAC 
4:15 

Curtis  Institute  of 
Music:  Wed.  %  hr. 
WABC  WADC  WOKO 
WCAO  WNAC  WHK 
CKLW  WDRC.WFBM 
WCAU  WJAS  WEAN 
WFBL  WSPD  WJSV 
WMBR  WQAM 
WDBO  WDAE  KOIN 
WGST  WPG  WLBZ 
WBRC  WICC  WBT 
KVOR  WBNS  KRLD 
WSMK  KLZ  WDNC 
WBIG  KTRH  KLRA 
WFEA  WREC  WALA 
CKAC  WLAC  WDSU 
KOH  WDBJ  KTSA 
KWKH  KSCJ  WSBT 
WMAS  WIBX  WMT 
KFH  WSJS  WORC 
WNAX  WOC  WKBN 
WKRC  KGB  KOL 
WHAS  KVT  WTOC 
KOMA  WACO  WNOX 
WDOD  KDB  WHP 
Salvation  Army  Band 
Thurs.  Y  hr.  Network 
4:30 

Chicago  Varieties: 
Mon.  }4  hr.  Basic  minus 
WBBM  KMOX  WHAS 
Plus  Supplementary 
minus  KGKO  Plus 
Canadian  plus  WMBG 
Science  Service:  Tues: 
Y  hr.  WABC  and 
network 


5:00 

Og,     Son''   of     Fire: 

Mon.  Wed.  Fri.  "4  hr. 
WABC  WAAB  CKLW 
WJAS  WCAO  WBNS 
WKRC    WGR 


5:15 

SRippy:  Mon.  Tueg} 
Wed.  Thurs.  Fri.  Basic 
minus  WBBM  WHAS 
KMOX  WADC  WNAC 
WFBM  KMBC  Plus 
WAAB  WHEC  CFRB 


5:30 

Crumit  &  Sanderson: 

Sun.  y2  hr.  WABC 
WADC  WOKO  WCAO 
WAAB  WGR  WHK 
CKLW  WDRC  WFBM 
KMBC  WHAS  WCAU 
WEAN  KMOX  WFBL 
WSPD  WJSV  WICC 
WBNS  WDSU  KOMA 
WHEC  WMAS  KTUL 
WIBX  WWVA  KFH 
WORC 

Jack  Armstrong: 

Mon.  Tues.  Wed.  Thurs. 
Fri.  M  hr.  Basic  minus 
KMOX  WBBM  WHAS 
WCAO  WNAC  WFBL 
WKRC  WDSU  WFBM 
KMBC  Plus  WAAB 
WHEC  WMAS 


Transatlantic  Bulle- 
tin: Sat.  Y  hr.  WABC 
WOKO  WCAO  WAAB 
WDRC  WJAS  WEAN 
WSPD  WJSV  WDBO 
WDAE  KHJ  WGST 
WPG  WLBZ  WICC 
WBT  WBIG  WDSU 
WCOA  WHEC  WIBX 
WKRC  WDNC  KSL 
KGKO  WBNS  WMBR 
KFAB  WOC  WTOC 
KVOR  KTSA  WSBT 
KHO  KOIN  WBRC 
WHP  WDOD  WACO 
KOMA  WFBL  WMT 
KTRH  KMBC  KLZ 
KRLD  WFEA  KMOX 
WALA  KLRA  WREC 
KFH  KWKH  KDB 
WORC  WFBM  WQAM 
KSCJ  KERN  KEPY 
CKAC 


5:45 

Dick    Tracy:     Y    hr- 

Mon.  Tues.  Wed.  Thurs 
Ba'sic 

Fascinating  Facts 
with  Art  Dickson, 
baritone:  Sat.  H  hr. 
WOKO  WCAO  WNAC 
WKBW  WBBM 
WKRC  CKLW  WDRC 
WABC  WCAU  WEAN 
KMOX  WJSD  WCCO 
WMBG  WHEC  WMAS 


COL 


I      A 


ROAD- 


50 


7  P.M. 


RADIO    M IRROR 

8P.M.  9RM. 


IORM. 


6  P.M. 


6:00 

Amateur  Hour  with 
Ray  Perkins:  Sun.  34 
hr.  WABC  WOKO 
WCAO  WAAB  WKBW 
WBBM  WKRC  WHK 
CKLW  WDRC  WFBM 
KMBC  WHAS  WCAU 
WJAS  KMOX  WFBL 
WJSV  KERN  KMJ 
KHJ  KOIN  KFBK 
KGB  KFRC  KDB 
KOL  KFPY  KWG 
KVI  WGST  WBT 
WBNS  KRLD  KLZ 
WREC  WCCO  WDSTI 
WHEC     KSL     CFRB 

Buck     Rogers:     Mon 

1  ues  Wed.  Thurs.  Ji 
hr  WABC  WOKO 
WCAO  WAAB  WKBW 
WKRC  WHK  CKLW 
WCAU  WJAS  WFBL 
WJSV   WBNS  WHEC 

Little  Jack  Little  Or- 
chestra: Sat.  y2  hr. 
WABC    and   network 


6:15 

Bobby  Benson:  Mon 

Tues.  Wed.  Thurs.  Fri. 
Vi  hr.  WABC  WAAB 
WGR  WCAU  WFBL 
WLBZ  WOKO  WDRC 
WEAN  WHEC  WMAS 


6:30 

Smiling  Ed  McCon- 
nell:  Sun.  34  hr.  Basic 
minus  WADC  WOKO 
WCAO  WNAC  WGR 
KMBC  WSPD  Plus 
Coast  Plus  WGST 
WLBZ  WBRC  WBT 
WBNS  KRLD  KLZ 
WLBW  WHP  KFAB 
WFEA  WREC  WISN 
WCCO  WLAC  WDSU 
KSL  WWVA  WICC 
WORC 

The    Shadow:     Mon 

Wed.  34  hr.  WABC 
WOKO  WCAO  WAAB 
WKBW  WDRC 
WCAU  WEAN  WFBL 
WJSV  WHEC  WORC 

Understanding 
Music,  Howard  Bar- 
low: Tues.  Vi  hr. 
WABC  WOKO  WCAO 
WKBW  WKRC 
CKLW  WDRC  WJAS 
WEAN  WSPD  WNOX 
WBRC  WJSV  WQAM 
WDBO  WDAE  WLBZ 
WBT  WDOD  WLBW 
WBIG  WHP  WGLC 
KLRA  WFEA  WSFA 
WLAC  WDBJ  WHEC 
WTOC  WMAS  WWVA 
WSJS  WORC  WDNC 
WALA  WHK  WMBR 
WMBG  WDSU  WREC 
WCAU  WAAB 

Kaltenborn  Edits  The 
News:  Fri.  34  hr. 
WABC  and  network 

6:45 

Voice  of   Experience: 

Sun.  34  hr.  Basic  minus 
WADC  WOKO  WFBM 
Plus  WAAB  WOWO 
WBT  WCCO  WWVA 

Wrigley  Beauty  Pro- 
gram: Thurs.  Fri.  Sat. 
34  hr.  WABC  WCAO 
WKBW  WNAC  WDRC 

WCAU  WEAN 


7:00 

Alexander  Woollcott: 

Sun.  Vi  hr.  Basic  Plus 
Coast  Plus  KLZ  WCCO 
KSL  CKLW 
Myrt  &  Marge:  Mon. 
Tues.  Wed  Thurs  Fri 
34  hr.  WABC  WADC 
WOKO  WCAO  WNAC 
WGR  WKRC  WHK 
CKLW  WDRC  WCAU 
WJAS  WEAN  WFBL 
WSPD  WJSV  WQAM 
WKBO  WDAE  WBT 
WTOC  WWVA 
SoconylandSketches: 
Sat.  y2  hr.  WABC 
WOKO  WNAC  WGK 
WDRC  WEAN  WLBZ 
WICC  WMAS  WORC 

7:15 

Just  Plain  Bill:  Mon 

Tues.  Wed.  Thurs.  Fri 
34  hr.  WABC  WCAO 
WNAC  WGR  WKRC 
WHK  CKLW  WCAU 
WJAS  WJSV 

7:30 

Gulf  Headliners  with 

Charles     Winninger; 

Sun  }/2  hr.  WABC 
WADC  WOKO  WCAO 
WNAC  WHK  CKLW 
WDRC  WCAU  WJAS 
WEAN  WFBL  WSPD 
WMBR  WQAM 
WDBO  WDAE>WGST 
KLRA  WFEA  WREC 
WALA  WLAC  WDBJ 
WLBZ  WBRC  WBNS 
KRLD  WBIG  KTRH 
WHEC  WMAS  WWVA 
WORC  WKBN  WDSU 
KTUL  WACO  WKRC 
WJSV  WBT  WHAS 
WDOD  WJSV 
The  O'Neills:  Mon. 
Wed.  Fri.  34  hr.  WABC 
WOKO  WCAO  WGR 
WORC  WCAU  WJAS 
WFBL  WJSV  WHP 
WHEC  WMAS 
WWVA  WORC 
Jerry  Cooper.  B2ri- 
tone:  i  ues.  34  hr. 
WABC  WCAO  WNAC 
WCAU  WLBZ  WICC 
WFEA  WNAC 
Outdoor  Girl  Beauty 
Parade:  Sat.  34  hr. 
WABC  WOKO  WCAO 
WNAC  WBBM  WHK 
CKLW  WCAU  WJAS 
WFBL   CKAC   CFRB 

7:45 

Boake  Carter:  Mon. 
Tues  Wed  Thurp  34 
hr.  WABC  WCAO 
WNAC  WGR  WBBM 
WHK  CKLW  KMBC 
WHAS  WCAU  WJAS 
KMOX  WJSV  WBT 
WCCO  WDRC  WEAN 
KRLD  KOMA  WFBL 
WKRC 

Fred  Waring  is  at 
the  end  of  a  long 
trail.  Last  summer 
he  agreed  to  be 
the  judge  in  a  lyric 
writi  ng  contest. 
After  wading 
through  fifty  thou- 
sand s  u  bm  itted 
lyrics,  he  was  ready 
to  announce  the 
three  winners,  which 
he  has  proba  bly 
done  by  now.  He 
swears  it's  his  last 
experience  along 
these  lines  .  .  .  So- 
conyland  Sketches 
celebrated  a  birth- 
day on  March  2nd, 
and,  incid  entail y, 
started  the  eighth 
consecutive  year  of 
this     popular    series. 


12 
,,PM  MIDNIGHT 


8:00 

Eddie  Cantor:  Sun. 
34  hr  Basic  Plus  Sup- 
plementary Plus  Coast 
Diane  and  Her  Life 
Saver:  Mon.  Wed.  34 
hr.  Basic  Plus  Coast 
Plus  KLZ  KSL 
Lavendar  and  Old 
Lace:  Tues.  Y2  hr. 
Basic  minus  WKBW 
Phil  Spitalny's  Hour 
of  Charm:  Thurs. 
34  hr.  WABC  WADC 
WOKO  WCAO  WNAC 
WGR  WBBM  WKRC 
WHK  CKLW  WDRC 
WFBM  KMBC  WHAS 
WCAU  WJAS  WEAN 
KMOX  WFBL  WSPD 
WJSV  KERN  KMJ 
KHJ  KOIN  KFBK 
KGB  KFRC  KDB 
KFPY  KWG  KVI 
KLZ  KSL  WMAS 
WCCO  KFAB 
Mrs.  Franklin  Roose- 
velt: Fri.  34  hr.  Basic 
plus  a  supplementary 
network 

Roxy  and  His  Gang: 
Sat.  M  hr.  WABC 
WOKO  WCAO  WNAC 
WGR  WBBM  WKRC 
CKLW  WDRC  WFBM 
KMBC  WHAS  WCAU 
WJAS  WEAN  KMOX 
WFBL  WSPD  WJSV 
KERN  KMJ  KHJ 
KOIN  KFBK  KGB 
KFRC  KDB  KOL 
KFPY  KWG  KVI 
WGST  WBRC  WDOD 
KRLD  KLZ  KTRH 
KLRA  WREC  WCCO 
CKAC  WLAC  WDSU 
KOMA  (KSL  KTSA 
WIBW  CFRB  WMT 
WORC 

8:15 

Eawin  C.   Hill:  Mon. 

Wed    Fri.    34  hr.  Basic 

minus      WKBW      plus 

WCCO 

8:30 

Club  Romance:  Sun. 
34  hr.  Basic  Plus  Sup- 
plementary Plus  Coast 
Kate  Smith's  New- 
Star  Review:  Mon.  34 
hr.  Basic  Plus  Supple- 
mentary 

Melodiana,  Abe 
Lyman:  Tues.  34  hr. 
Basic  Plus  WOWO 
WCCO  CFRB 
Everett  Marshall: 
Wed.  34  hr.  Basic 
minus  WHK  Plus  Coast 
Plus  WOWO  WBT 
KRLD  KLZ  WLAC 
KOMA  WDSU  KSL 
WIBW  WCCO  WHK 
Forum  of  Liberty, 
Liberty  Magazine: 
Thurs.  V>  hr.  Basic 
Plus  WOWO 
True  Story  Hour: 
Fri.  Y2  hr.  WABC 
WADC  WOKO  WCAO 
WNAC  WGR  WBBM 
WHK  CKLW  WOWO 
WDRC  WORC  KMBC 
WHAS  WCAU  WJAS 
WEAN  KMOX  WFBL 
WSPD  WJSV  KFAB 
WCCO  WHEC  WOC 
WFBM 


The  winner!  Carlyle 
Stevens,  young  CBS 
announcer,  who  gets 
a  cup  from  the  ad- 
vertising agency  of 
Batten,  Barton,  Dur- 
stine  and  Osborn. 
They  chose  him  as 
the  announcer  best 
qualified  along  the 
lines  of  sincerity, 
diction,  naturalness 
and  a  few  other 
qualifications. 


9:00 

Ford  Symphony:  Sun. 
one  hr.  Basic  Plus  Coast 
Plus  Supplementary 
Plus  WNOX  WKBH 
WGST  WBNS  WDSU 
WNAX  WKBM 
WACO  KTUL  WIBY 
WOWO  KWO  Plus 
Canadian 

Chesterfield  Hour, 
with  Lucrezia  Bori, 
Lily  Pons,  Richard 
Bonelli,  Andre 
Kostelanetz:  Mon. 
Wed.  Sat.  y2  hr. 
Basic  minus  WGR  Plus 
Supplementary  minus 
KFPY  KVOR  WSBT 
WWVA  WGLC  Plus 
WOWO  WGST  WBNS 
WHP  WDSU  KOMA 
WMBG  KTUL  WACO 
WNAX  WKBH 
KGMB  WMBD 
WNOX  WIBX  WCOA 
WNBF 

Bing  Crosby:  Tues.  y2 
hr.  Basic  Plus  Coast 
Plus  WOWO  WBT 
KTUL  WGST  KLRA 
KTRH  KTSA 
Camel  Caravan:Thurs. 
34  hr.  Basic  Plus  Sup- 
plementary minus 
KFBK  KDB  KFPY 
KVOR  KLZ  WSBT 
WWVA  KGKO  WGLC 
KOH  WDNC  KHJ 
Plus  WGST  WBNS 
KFAB  WREC  WOWO 
WDSU  KOMA  WMBD 
WMGB  KTUL  WACO 
WNAX  WKBM 
The  March  of  Time: 
Fri.  34  hr.  Basic  minus 
KMBC  Plus  Coast  plus 
WOWO  WGST  KRLD 
KLZ  WCCO  WDSU 
KSL 


9:30 

The  Big  Show:  Mon. 
34  hr.  Basic  Plus 
WOWO  WICC  WBT 
WBNS  KLZ  KFAB 
WREC  WCCO  CKAC 
WDSU  KSL  WGST 
WPG  WBRC  KRLD 
WORC  «<. 

Isham  Jones,  Chev- 
rolet: Tues.  34  hr. 
Basic  plus  Coast  Plus 
a  Supplementary  net- 
work 

Burns  and  Allen: 
Wed.  34  hr.  Basic  minus 
WHAS  Plus  Coast  Plus 
WBT  KRLD  KLZ 
WBIG  KTRH  WCCO 
WDSU  KOMA  KSL 
KTSA  WORC  WOWO 
Fred  Waring:  Thurs. 
one  hr.  Basic  Plus  Coast 
Plus  Supplementary 
minus  KDB  KWKH 
WSBT  WWVA  Plus 
WGST  WBNS  KFAB 
WREC  WDSU  KOMA 
WMBG  KTUL  WACO 
WNAX  WKBN  KNOX 
WMBD  Plus  Canadian 
Hollywood  Hotel: 
Fri.  one  hr.  Basic  Plus 
Coast  minus  KFPY 
KFBK  KDB  Plus  Sup- 
plementary minus 
WWVA  WGLC  Plus 
Canadian  Plus  WOWO 
WGST  WBNS  KFAB 
WREC  WDSU  KOMA 
WMBG  WMBD  KTUL 
WACO  WNAX  WNOX 
WIBX  WKBH 
Richard  Himber, 

Joey  Nash  -  Stude- 
baker:  Sat.  34  hr. 
Basic  minus  WHAS 
WNAC  WGR  Plus 
WAAB  WGST  WBT 
WCCO  WBNS  WDSU 
WSBT  KFH 


10:00 

Wavne  King.  Lady 
Esther:  Sun.  Mon.  34 
hr.  WABC  WADC 
WOKO  WCAO  WAAB 
WKBW  WBBM 
WKRC  WHK  CKLW 
WDRC  WFBM  KMBC 
WHAS  WCAU  WJAS 
KMOX  WFBL  WSPD 
WJSV  KERN  KMJ 
KHJ  KOIN  KFBK 
KGB  KFRC  KDB 
KOL  KFPY  KWG 
KVI  WBNS  KRLD 
KLZ  KFAB  WCCO 
WDSU  WIBW 
Camel  Caravan:  Tues 
34  hr.  WABC  WADC 
WOKO  WCAO  WNAC 
WKBW  WBBM 
WKRC  WHK  CKLW 
WOWO  WDRC 
WFBM  KMBC  WHAS 
WCAU  WJAS  WEAN 
KMOX  WFBL  WSPD 
WJSV  WMBR  WQAM 
WDBO  WDAE  KERN 
KMJ  KHJ  KOIN 
KFBK  KGB  KFRC 
KDB  KOL  KFPY 
KWG  KVI  WPG 
WGST  WLBZ  WBRC 
WICC  WBT  WDOD 
KVOR  WBNS  KRLD 
KLZ  WDNC  WKBN 
WBIG  WHP  KTRH 
WFAB  KLRA  WFEA 
WREC  WISN  WCCO 
WALA  WSFA  WLAC 
WDSU  KOMA  WMBD 
KOH  WMBG  WDBJ 
WHEC  KSL  KTSA 
WTOC  KWKH  KSCJ 
WMAS  WIBW  KTUL 
WIBX  WACO  WMT 
KFH  KGKO  WSJS 
WORC  WNAX 
Jack  Pearl:  Wed.  34 
hr.  WABC  WOKO 
WCAO  WNAC  WKBW 
WBBM  WKRC  WHK 
CKLW  WOWO  WDRC 
WFBM  KMBC  WHAS 
WCAU  WJAS  WEAN 
KMOX  WFBL  WSPD 
WJSV  WNBF  WOC 
WSMK  WMBR 
WQAM  WDBO  WDAE 
KERN  KMJ  KHP 
KOIN  KFBK  KGB 
KFRC  KDB  KOL 
KFPY  KWG  KVI 
WGST  WBRC  WICC 
WBT  WDOD  WBNS 
KRLD  KLZ  KTRH 
WNOX  KFAB  KLRA 
WREC  WCCO  WALA 
WLAC  WDSU  KOMA 
WMBD  WMBG  WDBJ 
WHEC  KSL  KTSA 
WTOC  KWKH  KSCJ 
WSBT  WMAS  WIBW 
KTUL  WIBX  WMT 
KFH  KGKO  WNAX 
WSJS  WORC  WNAX 
WOC  WNBF  KGMB 
Minneapolis  Sym- 
phony with  Anne 
Campbell:  Sat.  34 
hr.  WABC  and  net- 
work 

10:30 

Captain  Dobbsie's 
Ship  of  Joy:  Tues. 
Thurs.  M  hr.  WABC 
and  network 
California  Melodies: 
Sat.Hhr.WABC  WADC 
WOKO  WCAO  WAAB 
WDRC  WJAS  WEAN 
WSPD  WJSV  WDBO 
WDAE  KHJ  WGST 
WPG  WLBZ  WICC 
WBT  WBIG  WCCO 
WDSU  WCOA  WHEC 
WIBX  WBNS  WMBR 
WOC  WDNC  CKAC 
WSBT  KOH  WBRC 
KTSA  KGKO  WHP 
WTOC  WMBD  KGB 
WDOD  WACO  WNOX 
KOMA  WFBL  KTRH 
WFEA  WMT  KMBC 
KLZ  WALA  WDBJ 
KRLD 

10:45 

Emery  Deutsch:  Mon. 

34  hr   Network 


11.00 

Glen      Gray's      Casa 

Loma    Orchestra: 

Mon.  Sat.   WABC  and 

network 

Ozzie      Nelson      and 

Harriet  Hilliard:  Fri. 

WABC     and    network 

11:30 

Leon  Belasco  Or- 
chestra: Sun.  WABC 
and  network 
Gus  Arnheim  Or- 
chestra: Mon.  WABC 
and  network 
Johnny  Green  Or- 
chestra: Tues.  Sat. 
WABC  and  network 
Ozzie  Nelson  and 
Harriet  Hilliard: 
Wed.  WABC  and  net- 
work 

Rebroadcasts  For 
Western  Listeners: 

11:00 

Myrt      and      Marge: 

Mon.  Tues.  Wed. 
Thurs.  Fri.  M  hr. 
WBBM  WFBM 
KMBC  WHAS  KMOX 
KERN  KMJ  KHJ 
KOIN  KFBK  KGB 
KFRC  KDB  KOL 
KFPY  KWG  KVI 
WGST  WBRC  KRLD 
KLZ  KTRH  KFAB 
KLRA  WREC  WCCO 
WALA  WSFA  WLAC 
WDSU  KOMA  KSL 
Richard  Himber  and 
Studebaker  Cham- 
pions: Sat.  J4  hr. 
KERN  KMJ  KHJ 
KOIN  KFBK  KGB 
KFRC  KDB  KOL 
KFPY  KWG  KVI 
KLZ   KSL 

11:15 

Edwin  C.  Hill:  Mon. 
Wed.  Fri.  34  hr.  KERN 
KMJ  KHJ  KOIN 
KFBK  KGB  KFRC 
KDB  KOL  KFPY 
KWG  KVI  KLZ  KSL 

11:30 

Kate  Smith's  New- 
Star  Revue:  Mon.  34 
hr.  KERN  KMJ  KHJ 
KOIN  KFBK  KGB 
KFRC  KDB  KOL 
KFPY  KWG  KVI 
KLZ  KSL 

The  Camel  Caravan: 
Thurs.  34  hr.  KERN 
KMJ  KHJ  KOIN 
KFBK  KGB  KFRC 
KDB  KOL  KFPY 
KWG  KVI  i  KLZ 
KVOR       KOH      KSL 

When  you  listen 
to  the  present  se- 
ries of  symphony 
concerts  by  the 
Minneapolis  Or- 
chestra, you  hear 
one  of  the  country's 
most  popular  poets, 
Anne  Ca  m  pbell . 
Broadcasting  for 
her  is  not  so  easy 
since  she  has  to 
travel  from  her  home 
in  Detroit  to  Min- 
neapolis and  back 
every  weekend  .  .  . 
Now  that  the  Ship 
of  Joy  (Captain 
Dobbsie's)  is  back 
on  the  air,  this  time 
over  CBS,  we  car 
give  you  the  per- 
sonality lineup.  It's 
Hugh  Barrett  Dobbs 
Lysbe  th  Hughes, 
Bob  McCoy,  Art 
Thorsen,   and   others. 


51 


RADIO    M IRROR 


NOON 


1RM. 


2  P.M. 


3  P.M. 


4PM. 


5PM 


12:00 

Gigantic  Pic- 
tures, Inc.:  Sun. 
Yi  hr.  Network 
Fields  and  Hal!: 
Mon.Wed.Thurs. 
Fri.  Sat.  \i  hr. 
Network 

12:15 

Bennett  Sisters 

Trio: 

Mod.  Wed.  Ji  hr. 
Network 

Men  y  Macs : 
Thurs.  X  hr  — 
Network 

Genia  Fonari- 
ova,  soprano: 
Sat.  14  hr.  Net- 
work 

12:30 

Radio  Ci  t  y 
Music  Hall:  Sun. 
Hour — Network 
National  Farm 
and  Home  Hour: 
Mon.  Tues.  Wed. 
Thurs.  Fri.  Sat. 
Hour — Network 


1:30 

National  Youth 

Conference: 

Sun.  y2  hr.  Net- 
work 

Words  and 
Music:  Mon. 

Tues.  Wed.  Thurs. 
Fri.  Sat.  M  hr. 
Network 


2:00 

NBC  Music 
Guild:  Mon. 
Thurs.  %  hr.  Net- 
work 


Reports  filter 
in  as  we  race  to 
press  that  Gi- 
gantic Pictures 
at  twelve  noon 
on  Sundays  is 
soon  to  be  no 
more. 


2:00 

Anthony    Frome, 

the    Poet   Prince: 

Sun.    \i   hr.    Basic 

minus  WHAM  plus 

WKBF 

RCA    Matinee: 

Wed.  1  hr.  Network 

2:15 

Bob  Becker's 
Fireside  Chats 
About  Dogs:  Sun. 
%    hr.    Basic 

2:30 

Lux  Radio 
Theater:  Sun.  one 
hr.  Basic  plus  West- 
ern minus  WTMJ 
WWNC  WBAP 
WJAX  plus  Coast 
plus  WLW  WIBA 
KFYR  WDAY 
KTHS  WFAA 
K  T  B  S  W  T  A  R 
CFCF 

2:45 

Echoes    of     Erin: 

Thurs.  Vi  hr. — Net- 
work 


LIST  OF  STATIONS 

BLUE  NETWORK 


BASIC 


WESTERN 


WJZ 

WBAL 

WMAL 

WBZ 

WBZA 

WSYR 

WHAM 

KDKA 

WJR 

WENR 

WGAR 

KWCR 

KSO 

KWK 

WREN 

KOIL 

COAST 

WPTF 

WTMJ 

KSTP 

WWNC 

WKY 

WBAP 

KPRC 
WEBC 
WRVA 
WJAX 
WFLA 
WOAI 
WLS 

KOA 
KDYL 

KGO 

KFI 

KGW 

KOMO 
KHQ 

RED 

BASIC 

WEAF 
WTAG 
WBEN 
WCAE 
WTAM 

WWJ 
WLW  t 
WSA1J 
WFBR 
WRC 

WGY 
WJAR 
WCSH 
WLIT  I 
WFI    \ 

WESTERN 

WEEI 

KSD 

WDAF 

1 

WHO 

wma; 

WOW 
WTIC 

KSTP 
WTMJ 

WEBC 
KPRC 

WKY 
WOAI 

KVOO 
WFAA 

WBAP 
KTAR 

SOUTHERN 


WIOD  WIS 

WFLA  WPTF 

WWNC        WRVA 

CANADIAN 

CRCT  CFCF 


WJAX  WS3 

WMC  WSM 

WJDX  WSMB 

COAST 

KHQ  KGO 

KDYL  KHJ 

KOA  KGW 


WAPI 
WAVE 


KOMO 
KFI 


12:00 

"The  Story  of 
Mary  M  ar- 
lin":  Mon. 
Tues .  Wed. 
Thurs.  Fri.  % 
hr.  Basic  minus 
WLIT  plus 

KYW  plus 

coast 
Minute 
Quartet: 


Men 

Sat. 


X  hr.  Network 

12:15 

Honeyboy  and 
Sassafras: 

Mon.  Tues . 
Wed.  Thurs.  Fri. 
Sat.  M  hr.  Net- 
work 

12:30 

University  of 
Chicago  Dis- 
cussions: Sun- 
y2  hr.  Network 
Merry  Mad- 
caps: Mon. 
Tues.  Wed. 
Thurs.  Fri  Sat. 
\i  hr    Network 


1:00 

Dale     Carnegie: 

Sun.  y%  hr. — 
Basic  minus 
KSD  WOC 
WDAF  WMAQ 
WOW 

People's  Lobby: 
Sat.    one   hr. 


1:15 

Peggy's  Doctor: 

Mon.  Wed.  Fri. 
14  hr.  WEAF 
WTIC  WTAG 
WEEI  WJAR 
WCSH  WFI 
WFBR  WGY 
WBEN 


1:30 

Little  Miss  Bab 

O:    Sun.    y&     hr. 

Basic 

Master    Music 

Hour:  Tues.  1  hr. 

Airbreaks: 

Thurs    >•-£  hr. 


2:00 

Immortal 
Dramas:  Sun.  V£ 
hr.  WEAF  and  net- 
work 

Revolving    Stage: 
Mon.  %  hr. 
Two  Seats  in  the 
Balcony:  Wed.    Y2 
hr.    Network 
Temple    Bells : 
Thurs.  Y2  hr. 
Magic  of  Speech: 
Fri    Vi  hr.  Network 
M  etropol i tan 
Grand  Opera: 
Sat  3   hrs.     WEAF 
and  WJZ  Networks. 
off  April   1st 


2:30 

Swift      Program: 

Sun.    Y2    hr.    Basic 

minus  WWJ  WLIT 

KSD  WDAF  WHO 

WTIC 

Vaughn  de  Leath: 

Wed    Thurs.  \4   hr. 


3:00 

Radio     Guild:     Mon: 

Hour — Network 
Art    Collins    Orches- 
tra: Tues.   V2  hr.   Net- 
work 

Ramblers  Trio:  Wed. 
H   hx. 

Castles  of  Romance: 
Thurs.  YL  hr.  Network 
U.  S.  Marine  Band: 
Fri.    one   hr.    Network 

3:15 

Sketch:    Wed.    M   hr. 

Network 

3:30 

National    Vespers: 

Sun.     Y2    hr.    Network 

Late  in  February 
Wallace  Beery  made 
his  first  appearance 
on  the  radio,  and 
he  now  promises  it 
won't  be  his  last. 
He  enjoyed  playing 
the  lead  in  "The 
Old  Soak"  so  much 
for  the  Lux  Radio 
Theater  of  the  air 
that  he  wants  to 
come    back. 

The  company 
sponsoring  this  hour 
promises  a  return 
engagement  before 
too  long  .  .  .  That 
RCA  matinee  on 
Wednesdays  is,  as 
far  as  we  know,  the 
first  weekly  hour 
program  in  the  af- 
ternoon     sponsored. 


4:00 

Jolly  Coburn's  Spar- 
ton  Triolans:  Sun.  }/2 
hr.  Basic  minus  WHAM 
WJR  WGAR  KWK  plus 
WFIL  WCKY  WKBF 
Betty  and  Bob:  Mon 
Tues.  Wed.  Thurs.  Fri. 
)4  hr. — Basic  minus 
KSO  KWCR  WREN 
Plus  Coast  Plus  WOAI 
WLW  WFAA  WTMJ 
KSTP  KVOO  WKY 
KPRC 

4:15 

Songs    and    Stories: 

Mon.    M   hr.    Network 
Songs:  Tues.  Wed.  Thurs. 
Fri.  J^lhr.  Network 

4:30 

Carlsbad  Presents  Mor- 
ton Downey:  Sun.  y2 
hr.  Basic  minus  WJR 
WGAR  KWK 
Rochester  Civic  Or- 
chestra: Wed.  one  hr. 
Network 

Piatt  and  Nierman: 
Thurs.  }4  hr.  Network 
Bennett  Sisters  Trio: 
Fri.    J4   hr.    Network 


Morton  Downey  is 
finding  ita  little  harder 
than  he  suspected, 
crashing  back  to  ether 
fame.  His  quarter 
hour  is  so  short,  at 
the  time  when  the 
Philharmonic  is  play- 
ing on  CBS,  that  many 
listeners  have  yet  to 
discover  Morton  is 
once  more  singing  on 
the   air. 


5:00 

Roses  and  Drums:  Sun. 
lA  hr.— Basic  plus  WLW 
KTBS  WKY  KTHS 
WBAP  KPRC  WOAI 
Al  Pearce  and  His 
Gang:  Mon.  Fri.  y2  hr. 
Network 

Your  Health:  Tues.  M 
hr.   Network 

George  Sterney  Or- 
chestra:   Sat.    M    hr. 

5:15 

Jackie  Heller:  Tues: 
Fri.  Sat.  X  hr.  Network 
Wooley   the    Moth: 

Thurs.     X    hr.    Network 

5:30 

Cook's  Travelogue: 

Sun.  X  hr.  Basic  plus 
WFI  WCKY 
Singing  Lady:  Mon. 
Tues,  Wed.  Thurs.  Fri. 
X  hr.  WJZ  WBAL  WBZ 
WBZA  WHAM  KDKA 
WGAR  WJR  WLW 


5:45 

Terhune   Dog   Drama: 

Sun.    X   hr. — Basic   plus 

Coast 

Little    Orphan    Annie: 

Mon.  Tues.  Wed.  Thurs. 
Fri.  Sat.  X  hr.— Basic 
minus  WENR  .  KWCR 
KSO  KWK  WREN 
KOIL  Plus  WRVA 
WJAX  CRCT  WCKY 
WPTF  WFLA  CFCF 
WIOD 


Notice  the  new  pro- 
gram at  5:15  (if  it's 
still  there  when  this 
issue  is  on  the  stands). 
It's  called  Wooley 
the    Moth. 


NATIONAL 


3:00 

Sally  of  the  Talkies: 

Sun.  y2  hr.  Basic  minus 
WTIC  plus  WJDX 
WSMB  WSM  WMC 
WSB  WAPI 
Vic  and  Sade:  Mon. 
Tues.  Wed.  Thurs. 
Fri.  Basic  minus  WLW 
plus  KYW  KFI      _ 

3:15 

Oxydol's  Ma  Perkins: 

Mon.  Tues.  Wed.  Thurs 
Fri.  X  hr. — Basic  minus 
WJAR  WHO  WDAF 
WMAQ  WOW— plus 
WKBF  WSM  WSB 
WAPI  WAVE  WSMB 

3:30 

Penthouse  Serenade, 
Don  Mario:  Sun.  fi 
hr — Basic  plus  Coast 
Dreams  Come  True: 
Mon.  Wed.  Thurs.  X 
hr.  Basic  minus  WHO 
WDAF  WMAO  WOW 
Willie  Bryant  Or- 
chestra: Tues.  H  hr. 
Kay  Foster,  Songs: 
Fri.    }4    hr. 


Immortal  Dramas 
on  Sundays  is  causing 
quite  a  stir  around 
Chicago.  Seems 
people  still  like  to 
hear  scenes  from  the 
Bible  .  .  .  Berry 
McKinley,  Dreams 
Come  True  star,  once 
had  to  sleep  on  a 
park  bench,  waiting 
for  a  check  for 
money  to  eat  on.  It 
was  in   Cincinnati. 


4:00 

Rhythm       Symphony: 

Sun  Yi  hr.  Basic  minus 
WCAE  KSD  WHO 
WOW  plus  Southern 
minus  WWNC  WIS  plus 
Coast  minus  KHQ  KHJ 
plus  WIBA  WEBC 
WBAP  KTBS  KPRC 
WOAI  KFSD  WKY 
Woman's  Radio  Re- 
view: Mon.  Tues.  Wed. 
Thurs.  Fri.  y2  hr. 
4:30 

Harry  Reser's  Orches- 
tra: Sun.  X  hr.  Basic 
minus  WFBR  WLIT 
KSD  WHO  WOW 
The  Jesters  Trio:  Tues. 
Wed.  X  hr.  Network 
Arlene  Jackson,  songs: 
Thurs.  X  hr.  Network 
NBC  Music  Guild:  Fri 
H  hr. 

4:45 

Dream     Drama:     Sun. 

X      |hr. — Basic       minus 

WHO    WOW 

The    Lady    Next    Door, 

Madge    Tucker:    Tues. 

X   hr. — Network 


Whether  you  like 
women  announcers  or 
not,  you  have  a  good 
chance  for  a  fair 
criticism  by  listening 
to  the  Woman's  Radio 
Review  (every  weekday 
at  4:00).  Claudine 
MacDonald  is  the 
feminine  master  of 
ceremonies  .  .  .  Watch 
for  the  grand  gallery 
pictures  soon  of  Cap- 
tain  Tim    Healy. 


5. -00 

Sentinel  Serenade:  Sun. 
Yi  hr.  Basic  plus  Coast 
plus  WMC  WSB  WSM 
WAVE  WTMJ  WEBC 
KFYR  WIBA  plus 
Canadian 

Kay  Foster,  Songs: 
Mon.  Sat.  X  hr.  Network 
Meredith  Willson  Or- 
chestra: Tues.  y2  hr. 
Network 

N't'l  Congress  Par- 
ents, Teachers  Pro- 
gram: Thurs.  y2  hr. 
Network 


5:15 

Tom  Mix'  Ralston 
Shooters:  Mon.  Wed. 
Fri.  X  hr. — Basic  minus 
WFBR  WHO  WDAF 
WMAQ    WOW 


5:30 

The  House  By  Side  of 

Road:     Sun.     J^     hr. — 

Basic  plus  WWNC  WIS 

WPTF      KPRC      WKY 

WOAI     KVOO     WBAP 

plus       WTAR       KTHS 

WVAX        KSD        plus 

Canadian 

Sugar      and       Bunny: 

Tues.  Thurs.,  X  hr. 

Alice    in    Orchestral ia: 

Wed    X    hr     Network 

Interview,  Nellie  Revell 

Fri.   X   hr. 

Our  American  Schools: 

Sat.   y2  hr.— Network 


5:45 

Ivory  Stamp  Club  Cap- 
tain Tim  Healy:   Mon 

Wed     Fri.    X    hr.    Basic 

minus  WLW  WLIT  plus 

WTMJ      WIBA      KSTP 

WEBC 

Nursery  Rhymes:  Tues 

\i  hr    Network 


RADIO    MIRROR 


7PM 


8PM. 


9PM 


10PM. 


11PM. 


MIDNIGHT 


6:00 

Heart  Throbs  of 
the  Hills:  Sun.  U 
hr.  Network 
U.  S.  Army  Band: 
Mod.  y  hr.  Network 
Angelo  Ferdinando 
Orchestra:  Tues.Sat. 
y  hr.  Network 
Education  in  the 
News:  Wed.  yi  hr. — 
Network 

William  Lundell 
Interview:  Thurs.  y 
hr.  Network 
Jack  Berger  Or- 
chestra: Fri.  H  hr. 
Network 
6  15 

Orchestra:      Thurs. 
y    hr.     Network 
6:30 

Grand   Hotel:   Sun. 
Basic  plus  Coast  plus 
WTMJ     KSTP 
WEBC 
6:45 

Lowell  Thomas: 
Mon.  Tues.  Wed. 
Thurs.  Fri.  ji  hr.— 
Basic  minus  WENR 
KWCR  KSO  KWK 
WREN  KOIL  Plus 
WLW  CRCT  WJAX 
WFLA  CFCF  WIOD 
WRVA 


More 7:00 to  8:00 

7:15 

Morton       Downey: 

Tues.     M     hr.     Basic 

minus  WBAL  WSYR 

KWK       dIus       WFI 

WKBF  WCKY 

7:30 

Edgar     A.      Guest: 

Tues.   y  hr.  Basic 


6:00 

Catholic    Hour:    Sun 

y  hr. — Network. 
Xavier      Cugat      Or- 
chestra:    Mon.  Tues. 
Wed.    Thurs.    Fri.     y 
hr.  Network 
Tom  Coakley  Orches- 
tra:  Sat.   y   hr. 


6:15 

Mid-week    Hymn 

Sing:     Tues.     M     hr. 

Network 


6:30 

Armco   Iron   Master: 

Sun.  y  hr.  —  Basic 
minus  WTAG  WJAR 
WCSH  WEEI  WTIC 
plus  KPRC  WKY 
WOAI  WBAP  KTBS 
KVOO 

Press  Radio  News: 
Mon.  Tues. Wed.  Thurs. 
Fri.  Sat. 


6:45 

Billy  Batchelor:  Mon. 
Tues.  Wed.  Thurs.  Fri. 
V  hr. — Basic  minus 
WSAI  WHO  WDAF 
WMAQ  WOW 
Thornton  Fisher:  Sat. 
y  hr. — Basic  minus 
WCAE   WHO   WDAF 

As  far  as  we  know 
the  Armco  Iron 
Master  on  Sundays 
with  Frank  Simon's 
band  will  go  off  the 
air  for  the  season 
shortly  after  the  first 
of  April  .  .  .  How 
do  you  like  Ray 
Noble  Wednesdays 
at  10:00?  He's  on 
for  Coty's. 


7:00 

Jack  Benny:  Sun. 
Basic  Plus  Western 
minus  WWNC  WBAP 
WLS  Plus  WKBF 
WIBA  KFYR  WIOD 
WTAR  WAVE  WSM 
WSB  WSMB  KVOO 
WFAA  KTBS  WSOC 
WDAY  WMC 
Amos  and  Andy: 
Mon.  Tues.  Wed. 
Thurs.  Fri.  y-  hr  — 
Basic  minus  KWK 
KWCR  WREN  KSO 
KOIL  —  plus  CRCT 
WRVA  WPTF  WIOD 
WFLA  WCKY 

7:15 

Vicks  with  Willard 
Robison:  Mon.  Wed. 
Fri.  y  br.  Basic  minus 
WGAR  WREN 
Gems  ol  Melody: 
Thurs.     H    hr.     Basic 

7:30 

Baker's      Broadcast, 

Joe   Penner:   Sun.    y 

hr.      —     Basic plus 

Western  minus  WWNC 
WBAP  Plus  Coast  Plus 
WSMB  KVOO  WFAA 
Red  Davis  Series: 
Mon.  Wed.  Fri.  M  hr.— 
Basic  minus  WJR 
WGAR  Plus  Western 
minus  WTMJ  WBAP 
WLS  Plus  WIBA  WIS 
WIOD  WSM  WMC 
WSB  WJDX  WSMB 
KTBS  WTAR  WAVE 
WSOC  WKBF  KOA 
KDYL    WLW    WFAA 

7:45 

Dangerous   Paradise: 

Mon.  Wed.  Fri.  M  hr. 
Basic  Plus  KTBS  WSM 
WSB  WFAA  WKY 
WLW  WHO 
Ruth  Etting:  Thurs. 
}4  hr.WJZ  and  Network 


8:00 

General  Motors  Sym- 
phony Concert:  Sun. 
one  hr.  Basic  minus 
WENR  plus  WCKY 
Jan  Garber:  Mon. 
y  hr. — Basic  minus 
WENR  plus  Coast  plus 
WLS  WLW  WKBF 
Eno  Crime  Clues: 
Tues.  y  hr. — Basic 
minus  WHAM  WENR 
plus  WLW  WLS 
Penthouse  Party  with 
Mark  Hellinger:  Wed. 
y  hr.  Basic  minus 
WHAM  WENR  plus 
WLW  WLS 
Irene  Rich:  Fri.  y 
hr. — Basic  minus  WjR 
WGAR  WENR  KWK 
plus  WLS  WSM  WMC 
WSB  WAVE 
Phil  Cook  Show 
Shop:  Sat.  H  hr. 
Network 


8:30 

Carefree  Carnival: 

Mon.  y  hr.  Basic  plus 

Coast 

Lawrence   Tibbett: 

Tues.      }4     hr.      Basic 

minus    WENR     KWK 

plus  WLS  CRCT  CFCF 

Lanny      Ross,       Log 

Cabin      Orch:      Wed. 

y     hr. — Basic     minus 

WBZ    WBZA     WENR 

KWK    plus    WLS 

WCKY 

Red     Trails:     Thurs. 

y     hr.     Basic     minus 

WHAM    WENR    plus 

WFIL   WLS 

The  Intimate  Revue: 

Fri.  y  hr.  Basic  minus 

WENR  plus  WLS 


9:00 

Melodious    Silken 

Strings    Program: 

Sun.  Y2  hr.  Basic  plus 
Western  minus  WTMJ 
KSTP  WBAP  WEBC 
WOAI  plus  WLW 
WIOD  WAVE  WSM 
WSB  WMC  WJDX 
WSMB  WFAA  KTBS 
KTHS 

Sinclair  Minstrels: 
Mon.  y  hr. — Basic 
Minus  WMAL  WENR 
WSYR  KWCA  plus 
Western  minus  WBAP 
KOMO  KDYL  KHQ 
KGW  plus  WSB  WIBA 
WDAY  KFYR  WFAA 
WIS  WIOD  WSM 
WSMB  WJDX  KTBS 
KVOO  WSOC  WTAR 
WMC  KTHS  KFSD 
KTAR  KPO 
Grace  Moore:  Tues. 
y  hr.  Basic  plus  WFIL 
WCKY  WKBF  plus 
Coast 

Warden  Lewis  E. 
Lawes:  Wed.  y  hr. — 
Basic  minus  WENR 
plus  WLS  WKBF  plus 
Coast 

Death  Valley  Days: 
Thurs.  y  hr. — Basic 
minus  WENR  plus 
WLW  WLS 
Beatrice  Lillie:  Fri. 
H  hr.  WJZ  and  Net- 
work 

Radio  City  Party: 
Sat.  y  hr.  —  Basic 
minus  WENR  plus 
WCKY  WLS  plus 
Coast 


9:30 

Walter  Winched:  Sun. 
y  hr.— Basic  plusWLW 
Princess  Pat  Players: 

Mon.  y  hr.  — Basic 
i  Continued  on  last  col.) 


10:00 

Little  Jackie   Heller: 

Mon.  y  hr.  Basic 
minus  KWK  plus 
WCKY  WLIT 
Jimmy  Fidler:  Wed. 
y  hr.  BaBic  minus 
KWK  plus  WLIT 
WCKY  plus  coast 
Goodrich  Program: 
Fri.  J^hr.  WJZ  WMAL 
WBZ  WBZA  WSYR 
WHAM  KDKA 
WGAR  WFIL  WCKY 
WENR  KWCR  KSO 
WREN  KOIL  (WPTF 
WWNC  WIS  WJAX 
WIOD  WFLA  WTAR 
WSOC    off    10:30) 

10:15 

Shirley  Howard:  Sun. 

M    hr. 

Madame  Sylvia:  Wed. 

y     hr. — Basic     minus 

WJR    plus   Coast    plus 

WTMJ   WRVA   KSTP 

WEBC  WIBA  WCKY 

10:30 

An  American  Fire- 
side: Sun.  H  hr.  Net- 
work 

Economic  and  Social 
Changing  Order: 
Thurs.  y  hr. — Network 
The  Jewish  Program: 
Fri.  y  hr.  Network 
Guy  Lombardo  Or- 
chestra:    Sat.     yi    hr. 


Burgess  Meredith, 
Red  Davis  lead,  is 
a  busy  young  man. 
He's  just  recently 
signed  for  three 
Broadway  shows, 
something  of  a 
record. 


BROADCASTING       COMPANY 


7:00 

K-7:   Sun.   y   hr. 
Orchestras:Mon.Tues. 
Wed.  Thurs.  Fri. 

7:15 

Stories  of  the  Black 
Chamber:  Mon.  Wed. 
Fri.  M  hr.  WEAF 
WTIC  WTAG  WJAR 
WCSH  KYW  WGY 
WBEN  WCAE  WTAM 
WSAI  WMAQ 
Whispering  Jack 
Smith:  Tues.  Thurs. 
Sat.  yi  hr.  Network 

7:30 

Sigurd  Nilssen,  basso 

Graham     McNamee: 

Sun.  y,  hr.— WEAF 
WTAG  WJAR  WCSH 
WRC  WGY  WTAM 
WWJ  WSAI  WMAQ 
KSD  WOW  WBEN 
Easy  Aces:  Mon.  Tues. 
Wed.  y  hr.  WEAF 
WTIC  WTAG  WJAR 
WCSH  KYW  WGY 
WBEN  WCAE  WTAM 
WSAI  WMAQ  WEEI 
WRC 

Mo  I  le  Minstrel 
Show:  Thurs.  H  hr. 
Basic  minus  WBEN 
WFI  WEEI  WTIC 

7:45 

The  Fitch   Program: 

Sun.  y  hr.  Basic  minus 
WEEI  WDAF  plus 
CFCF  WKBF 
Radio  Station 
E-Z-R-A:  Mon.  Wed. 
Fri.  y  hr.  Basic  minus 
WCAE  WFBR  WJAR 
WEEI  KSD  WTIC 


8:00 

Chase    and    Sanborn 

Opera      Guild:      Sun. 

Hour — Complete  ex- 
cept WBAP  plus  KFYR 
WDAY 

Studebaker,  Himber, 
Nash:  Mon.  y  hr. — 
Basic  plus  KVOO  WKY 
WFAA  KPRC  WOAI 
KTBS 

Leo  Reisman:  Tues. 
y  hr.  Basic  minus 
WSAI  plus  Western 
minus  WUAI  WFAA 
plus  Southern  minus 
WRVA  WAVE  plus 
WKBF  WIBA  WDAY 
KFYR  WSOC  WTAR 
One  Man's  Family: 
Wed.  y  hr. — Complete 
plus  KTBS  WCKY 
KFYR  WDAY  WIBA 
Rudy  Vallee:  Thurs. 
Hour — Complete  plus 
KFYR  WDAY 
Cities  Service:  Fri. 
Hour  —  Basic  minus 
WMAQ  plus  Western 
minus  Coast  plus 
CRTC  KOA  KDYL 
Swift  Hour:  Sat.  Hour 
— Basic  minus  WHO 
plus  Western  minus 
KVOO  WFAA  KTAR 
plus   WIBA    KTBS 


8:30 

Voice    of    Firestone: 

Mon.  y  hr. — Basic 
plus  Western  minus 
WFAA  WBAP  KTAR 
plus  Southern  minus 
WRVA  WAPI  ,  plus 
WDAY  WKBF  WIBA 
KFYR  WSOC  .WTAR 
KTBS 

Lady  Esther,  Wayne 
King:  Tues.  Wed.  Y2 
hr.  Basic  minus  WFBR 
plus  WTMJ  KSTP 
WKY  KPRC  WSM 
WSB  WMC  WOAI 
WKBF  WSMB  WBEN 
WTIC   WBAP   KVOO 


9:00 

Manhattan  Merry  Go 
Round:  Sun.  y  hr. — 
Basic  minus  WBEN 
WCAE  WEEI  plus 
WTMJ  KSTP  WEBC 
CFCF  plus  Coast 
A  and  P  Gypsies: 
Mon.  y  hr. — Basic 
minus  WLW  WFBR 
WRC 

Ben  Bernie:Tues.H  hr. 
— Basic  minus  WDAF 
plus  WTMJ  KSTP 
WDAY  KFYR  WMC 
WSB  WBAP  KTBS 
KPRC  WOAI  KOA 
WFI  KVOO 
Fred  Allen:  Wed.Hour 
—  Basic  plus  WIS 
WJAX  WIOD  WSB 
WTMJ  KTBS  KPRC 
WOAI  KSTP  WRVA 
WSMB  KVOO  WKY 
WEBC  WPTF  WSM 
WMC 

Showboat  Hour: 
Thurs.  Hour  —  Com- 
plete plus  WKBF 
KGAL  KTBS  KFSD 
KGIR 

Waltz  Time:  Fri.  y 
hr  Basic  minus  WEEI 
Songs  You  Love:  Sat. 
y  hr. — Basic  minus 
WHO  plus  WTMJ 
WIBA  WDAY  KSTP 
WEBC  KFYR 

9:30 

American  Album  of 
Familiar  Music:  Sun. 
y  hr. — Complete  minus 
WTIC  WAPI  WAVE 
WEBC  WBAP  KTAR 
— plus  Canadian 
Music  at  the  Hay- 
dn's with  Al  Good- 
man Orchestra:  Mon 
y  hr. — Complete  minus 
WTIC  WAVE  KTAR 
WAPI  WBAP  plus 
KTBS 

Ed  Wynn,  Eddie 
Duchin:  Tues.  y  hr. — 
(Continued  on  last  col.) 


10:00 

Pontiac,  Jane  Fro- 
man:  Sun.  y  hr.— 
Complete  minus  KSD 
KVOO  WFAA  plus 
WKVF  WSOC  WIBA 
KTHS  WDAY  KTBS 
KGIR  KFSO  KFYR 
KGHL 

Contented  Program: 
Mon.  y  hr. — Basic  plus 
Coast  plus  Canadian 
plus  KSTP  WTMJ 
WEBC  KPRC  WOAI 
WFAA  KFYR  WSM 
WMC  WSB  WKY 
Palmolive:  Tues.  hour 
— Basic  minus  WFI 
WTIC  plus  Coast  plus 
Canadian  plus  Southern 
minus  WAPI  plus 
WDAY  KFYR  WSOC 
KGIR  KFSD  KGHL 
WKBF 

Pleasure  Island:  Wed. 
y  hr.  —  Basic  plus 
Southern  minus  WAPI 
plus  WKBF  WKY 
KTHS  WFAA  KPRC 
WOAI  KTBS  KVOO 
Whiteman's  Music 
Hall:  Thurs.  hour- 
Complete  minus  WMC 
(at  10:30)  WFAA  plus 
WDAY  KFYR  KTBS 
KTHS  WIBA 
Campana's  First 
Nighter:  Fri.  y  hr  — 
Basic  plus  Western 
minus  KVOO  WBAP 
KTAR  plus  WSMB 
WMC    WSM    WSB 


10:30 

Ray  Noble  Orches- 
tra: Wed.  y  hr.  Basic 
plus  KYW  WKBF 
plus  Coast  plus  WSM 
WMC  WSB  WAPI 
WJDY  WSMB  WAVE 
Coco  Cola  Program: 
Fri.  y  hr. 
Let's  Dance  Program: 
Sat.  3  hours  WEAF 
and   Network 


11:00 

Jack   Denny  Orches- 
tra:   Mon.    y    hr. 
Abe   Lyman   Orches- 
tra:  Tues.    }4   hr. 
Hal  Kemp  Orchestra: 
Wed.   y  hr. 
Leo  Reisman  Orches- 
tra: Fri.   y  hr. 
Bernie    Cummins: 
Sat.    y   hr. 

11:30 

Emil  Coleman  Or- 
chestra: Sun.  y  hr. 
Jolly  Coburn  Orches- 
tra: Mon.  y  hr. 
Carl  Hoff  Orchestra: 
Tues.  i/z  hr. 
Leo  Reisman  Orches- 
tra:   Thurs.    y   hr. 


(Continued) 
John    Charles 
Thomas:  Wed.  y  hr. 
— Basic   plus   Coast 
Armour    Hour,    Phil 
Baker:    Fri.    y    hr  — 
Basic    plus    Western 
minus    WPTF    WBAP 
plus  Coast  plus  WIOD 
WSM    WMC    WSB 
WAPI   WSMB   WFAA 
WAVE  WCKY 
National  Barn  Dance: 
Sat.    Hour.    Basic    plus 
WLS  WKBF 

9:45 

Adventures  of  Sher- 
lock Holmes:  Sun.  i/2 
hr.  Basic  plus  WFIL 
WCKY 


11:00 

Larry  Siry  Orches- 
tra: Mon.  y  hr.  Net- 
work 

John     B.     Kennedy: 
Wed.  i/2  hr. 
George    R.     Holmes: 
Fri.     y    hr. — Network 

11:15 

Jesse  Crawford,  or- 
ganist: Mon.  Thurs. 
y  hr.  Network 
Voice  of  Romance: 
Tues.  Wed.  y  hr. 
Network 

11:30 

Jolly  Coburn  Orches- 
tra: Fri.  y  hr.  Net- 
work 

Dorsey  Brothers; 

Bob  Crosby:  Thurs.  y 
hr. — Network 


(Continued) 
Complete  minus  WSAI 
WAFI  WFAA  plus 
WIBA  WSOC  KGAL 
WDAY  KTHS  KFSD 
KTBS  KFYR  KGIR 
WKBF 

Pick  and  Pat:  Fri.  y 
hr. — Basic  minus  WEEI 
9:30 

Gibson  Family:  Sat: 
hour  —  Basic  minus 
WHO  plus  KSTP 
WTMJ  WEBC  KHQ 
KDYL  KOA  KFI 
KGW  KOMO  KFYR 
WDAY  WIBA 


53 


What  Do  You 
Want  To  Know? 


James  Melton,  NBC  tenor, 
appears  to  be  getting  ready 
for  a  question.  Maybe  he 
will     find     his     answer     here. 


I  KNOW  you  are  still  waiting  patiently 
for  the  answers  to  your  questions.  Maybe 
you'll  find  yours  here  this  month.  If  not, 
don't  give  up  hope.  The  Oracle  will  soon 
get  around  to  yours.  And  paleeze,  please  don't 
be  offended  if  you  are  entirely  left  out.  The 
reason  always  is  that  the  question  has  been 
handled  before.  You  know,  it's  quite  a  tough 
job  trying  to  dig  up  some  of  the  information 
requested,  so  have  a  heart  friends,  and  don't 
be  cross  with  me! 

Mrs.  T.  J.  S.,  Rochester,  N.  Y— Mrs.  S., 
you  can  now  inform  Mr.  S.  that  Amos  and 
Andy  make  a  re-broadcast  at  1 1  o'clock,  in 
person.  There  are  no  electrical  transcriptions 
broadcast  over  the  NBC  networks. 

Louise  B.  J.,  Osceola  Mills,  Pa. — I've  tried 
my  darndest  to  locate  Joe  Sanders  for  you, 
Louise,  but  those  I've  inquired  from  don't 
seem  to  know  his  whereabouts  since  his  part- 
ner, Coon,  died  some  time  ago. 


Mrs.  Wm.  G.,  Newark,  N.  J. — Sorry,  ole  pal,  the  iden- 
tity of  "The  Wise  Man"  on  station  WEAF  is  not  to  be  re- 
vealed. 

Miss  Anne  S.,  Bronx,  N.  Y. — Johnny  Marvin?  Why, 
sure,  he's  back  on  the  air — daily  except  Sunday.  10:00 
A.  M.,  on  WEAF. 

Edna  R.,  Phila.,  Pa. — You've  been  waiting  a  long  time 
for  these.  Haven't  you?.  I  hope  you  haven't  given  up  in 
despair  and  missed  out  on  this  issue!  Ben  Bernie  was  born 
in  good  old  Bayonne,  New  Jersey,  May  21,  1893.  Walter 
Winchell  is  married,  and  as  a  special  offering  for  your  pa- 
tience, I'll  say  he  has  a  little  girl.  Phil  Harris'  birth  date 
is  June  24,  1904. 

Peter  J.  J.,  Jersey  City,  N.  J. — Lucille  Manners  is  a 
member  of  the  National  Broadcasting  Company's  Musical 
Family.  She  hails  from  your  state — Newark,  to  be  exact. 
She's  blonde  and  petite  and  made  her  stage  debut  at  the 
age  of  ten. 

Mrs.  T.  R.  F.,  Monterey,  Calif.— Sistern,  don't  tell  me 
after  all  these  years  you  all  don't  know  who's  who  in  the 
Amos  'n'  Andy  program!  Here  they  are:  The  Kingfish, 
Brother  Crawford  and  Lightnin'  are  played  by  Amos,  whose 
real  name  is  Freeman  F.  Gosden.  Andy,  who  in  private  life 
is  Charles  J.  Correll,  also 'plays  Henry  Van  Porter. 

M.  J.,  St.  Paul,  Minn. — Of  course,  by  this  time  you  are 
well  along  with  the  troubles  of  Myrt  and  Marge.  Jack 
Arnold  is  not  with  them  this  season. 


Write  to  the  Oracle,  RADIO  MIRROR,  1926 
Broadway,  New  York  City,  and  have  your  questions 
about  personalities  and  radio  programs  answered. 


"Interested"  of  Oakland. — Dick  Powell  is  still  master 


of  ceremonies  of  the  "Hollywood  Hotel."  Shirley  Bell  takes 
the  part  of  "Orphan  Annie."  Her  birthday  is,  or  I  should 
say  was,  February  21.  As  for  the  year,  well  you  know  a 
woman  won't  talk. 

Gordon  T.,  North  Weymouth,  Mass. — The  Palmolive 
shows  are  not  acted  out  on  a  stage.  The  actors  read  their 
parts  before  the  microphone.  Paul  Whiteman's  birthdate 
is  registered  as  April  28,  1891. 

Lucille  Gray. — The  Lowell  Thomases  have  only  one  son, 
their  pride  and  joy,  Lowell,  Jr.    He's  eleven  years  old. 

Helen  J.,  Oakland,  Calif. — At  the  present  writing,  Len- 
nie  Hayton  is  only  on  one  program,  and  that's  "Town  Hall 
Tonight",  Fred  Allen's  Hour  of  Smiles.  He's  American  born 
and  of  Russian  parentage. 

Miss  Pauline  D,  Montreal,  Canada. — No,  George  Givot 
is  really  not  a  Greek.  He's  American  born,  of  Jewish  par- 
ents. For  a  picture  of  John  Barclay,  write  to  him  in  care 
of  the  National  Broadcasting  Company,  Rockefeller  City, 
New  York. 

R.  N.,  Wise— Ted  spells  his  last  name  H-U-S-I-N-G. 
His  latest  role  is  announcer  on  the  Pebeco  Tooth  Paste 
program   and    stooge   to   Eddie    (Continued   on  page   65) 


54 


What  do  You 
Want  To  Say? 


This 

s  you 

r  pa 

qe 

readers! 

Here's  a 

chance 

to  get 

your 

opinions 

in 

print!      Write   your 

letter 

today, 

have 

your 

say, 

and  maybe 

you  II  win 

the  big  prize! 

done  or  ever  attempted  before? 
Dale  Guhl, 
New  Cumberland,  Pa. 


Clara,  Lu  V  Em, 
the  Colgate,  Palm- 
olive-Peet  trio,  can't 
seem  to  make  up 
minds  what 
want    to    say. 


their 
they 


COME  on  you  violet  and  brick  throwers!  The  job  of 
choosing  the  prize  letters  is  getting  more  compli- 
cated each  month,  but  be  assured,  it  only  makes  the 
task  more  interesting.  And  your  criticisms — how 
they  are  appreciated!  You  have  only  to  glance  at  the  prize 
letters  below.  If  yours  is  not  amongst  them,  try  for  a  prize 
next  month.  We're  still  paying  $20.00  for  the  best  letter, 
$10.00  for  the  second  best  and  $1.00  each  for  the  next  five 
letters  selected.  Address  your  letter  to  the  Editor,  Radio 
Mirror,  1926  Broadway,  New  York,  and  mail  it  in  by 
April  22. 

$20.00  PRIZE 

They — the  critics  who  were  supposed  to  know — said  that 
she  couldn't  do  it.  Who  couldn't  do  what?  Beatrice  Lillie 
couldn't  be  herself  and  make  radio  audiences  like  it.  Her 
technique  was  wrong  in  so  far  as  radio  was  concerned. 

But  thrice  now  I  have  sat  in  a  room  filled  with  a  mixed 
audience,  people  with  varied  tastes  in  entertainment,  and 
listened  to  her.  Each  time  every  person  thoroughly  en- 
joyed her  comedy.  Even  the  youngsters  liked  her.  Some 
may  say  that  her  programs  are  not  suitable  for  children, 
but  I  can  see  no  harm  in  permitting  them  to  listen.  More 
power  to  a  lady  who  has  pepped  up  radio! 

What  every  fan  wants  is  something  different.  Must  we 
be  continually  bored  with  the  same  songs,  same  jazz,  same 
gags,  same  everything,  just  because  a  few  individuals  say 
that  something  cannot  be  done  because  it  has  never  been 


$10.00  PRIZE 

Whom  have  we  to  blame  for 
this  epidemic  of  amateur  pro- 
grams? How  can  any  sponsor 
think   that   hit-or-miss   would-be 

artists  can  compete  with  the  finished  performance  of  nation- 
ally known  professionals  offered  simultaneously  over  other 
stations? 

I  understand,  of  course,  that  new  talent  must  be  discov- 
ered, and  amateurs  deserve  a  hearing,  but  why  must  this 
take  place  over  a  national  network  and  the  public  be  made 
to  suffer  along  with  the  performer.  I  say  "suffer  along  with 
the  performer"  because  I  believe  that  to  publicly  discredit 
and  ridicule  any  performance  is  cruel  and  extremely  dis- 
couraging. I  do  admire  the  pluck  of  these  amateurs,  but 
that  does  not  make  me  enjoy  the  performance  of  aspirants 
whose  chief  recommendation  is  their  nerve.  We  listeners 
have  a  heart  for  the  amateur,  but  we  cannot  help  having 
ears  of  our  own.  While  they  are  amateur  artists,  we  are 
professional  listeners  who  have  been  accustomed  to  and 
shall  continue  to  expect  the  finished  performance  of  pro- 
fessionals. 

I  believe,  for  instance,  that  the  Town  Hall  Program  has 
lost  many  of  its  former  friends  since  Fred  Allen  has  taken 
up  this  idea  of  using  amateurs. 

Miss  Warren  Oliver,  Fordyce,  Ark. 

$1.00  PRIZE 

Women  occupy  a  prominent  place  in  radio,  but  they 
should  stick  to  the  niche  best  suited  to  their  voices  and 
talents. 

Elsie  Janis,  our  first   regular    (Continued  on  page  64) 

55 


RADIO     MIRROR 


Joe  Penner's  Amazing  Romance  Story 


in  a  big  show  with  famous  people  like 
Tom  Howard  and  Irene  Delroy.  He 
was  22,  the  youngest  of  the  actors,  and 
the  only  unmarried  one. 

"You  see  he  had  an  inferiority  com- 
plex, which  he  hasn't  got  rid  of  to  this 
day.  That's  why  we  don't  go  out  very 
much,  by  the  way.  He  always  feels  like 
a  wet  blanket  in  public  because  he 
knows  people  expect  him  to  be  the  life 
of  the  party,  and  that  just  happens  to 
be  impossible  for  him.  He  isn't  the 
hilarious  type.  If  he  seems  to  be  in  his 
professional  work,  it's  only  an  illusion 
created    by    much    study    and    effort. 

[  WAS  a  wise-cracking  kid  of  17 
when  I  joined  the  Follies.  If  Joe 
noticed  me  more  than  the  other  Rock- 
ets, it  was  because  he  didn't  like  wise- 
cracking girls.  The  first  time  I  really 
became  aware  of  him  was  when  my 
roommate  came  home  from  a  date  rav- 
ing about  him. 

"I  had  frightful  visions  of  Eleanor 
Vogt  sitting  alone  in  her  room  all  win- 
ter without  even  a  roommate  to  talk 
to.  I  said  to  myself,  That  will  never 
do.  I've  got  to  put  a  stop  to  it.'  At 
the  next  performance,  I  took  careful 
note  of  where  and  when  Joe  made  his 
exits  and  entrances,  and  after  that,  as 
often  as  I  could  make  my  changes  in 
time,  I  just  'happened'  to  be  sitting 
where  he'd  have  to  say  something. 

"All  the  subsequent  dates  were  three- 
somes. On  a  purely  friendly  basis. 
There  was  no  hint  of  romance.  Joe  was 
too  young  and  absorbed  in  his  career 
to  be  contemplating  marriage.  We  had 
both  invented  lurid  pasts  in  order  to 
put  ourselves  on  a  more  sophisticated 
plane  above  sentiment.  I  had  told  him 
I  was  never  going  to  get  married — that 
I  had  seen  too  many  people  ruin  their 
lives  that  way. 

"At  the  time,  that's  how  I  really  felt. 
But  the  more  I  saw  of  Joe,  the  more 
undesirable  the  thought  of  spinster- 
hood  became.  Before  long,  I  knew  I 
was  hopelessly,  exquisitely  in  love.  But 
Joe  was  still  in  a  brotherly  mood. 

"I  decided  I'd  simply  have  to  take 
the  bull  by  the  horns  if  I  didn't  want 


(Continued  from  page  3 1 ) 

Joe  to  go  on  forever  being  just  a  pal. 
But  how  could  I  change  his  attitude 
without  seeming  to  be  the  aggressor? 

"You  must  have  done  the  right 
thing,"  I  interposed,  "because  your 
name  is  Mrs.  Penner.  "How  did  you 
go  about  it  to  arouse  the  interest  of  the 
one  man  you  know  you  could  cherish 
forever?" 

"Feminine  strategy."  Her  brown 
eyes  twinkled.  "Joe  had  told  me  the 
kind  of  girl  he  liked  but  hadn't  yet 
found — dignified,  quiet,  and  well- 
groomed.  I  suddenly  became  that  girl. 
I  stopped  sliding  down  banisters,  be- 
gan calling  him  Joseph  instead  of  'Big 
Shorty',  curbed  my  wise-cracking  ten- 
dencies, and  tried  to  do  something 
with  my  awful  hair,  which  had  earned 
me  the  nickname  of  'Fuzzy'. 

"I  also  mentioned  at  frequent  inter- 
vals and  without  any  provocation  that 
I  wasn't  interested  in  marriage.  This 
finally  had  the  desired  effect  of  arous- 
ing his  curiosity  and  he  wanted  to 
know  why.  I  gave  several  flimsy  ex- 
cuses. 

"New  Year's  Eve  was  close  at  hand. 
I  had  made  a  date  with  someone  else, 
but  I  broke  it,  hoping  Joe  would  ask 
for  one.  It  would  be  so  significant, 
starting  a  New  Year  with  him.  I 
planned  lovely  things  to  say — not  my 
usual  wise-cracks,  but  profound  touch- 
ing things  that  would  draw  our  souls 
together  as  one  year  merged  into  the 
other. 

"But  he  didn't  ask  me  for  a  date!  I 
told  myself  it  was  because  we  were  on 
such  intimate  terms  that  he  didn't  have 
to.  He  would  just  drop  around  without 
asking,  as  he  usually  did. 

"I  waited  and  waited,  becoming 
glummer  as  the  minutes  passed.  Libby 
Holman,  also  in  the  show,  and- Polly, 
my  roommate,  were  with  me,  but  could 
do  nothing  to  cheer  me  up.  The  New 
Year  arrived,  but  not  Joe.  I  was  fran- 
tic with  disappointment  and  worry. 
Could  he  have  dated  someone  else?  He 
never  had  before.  Why  couldn't  he  at 
least  wish  me  a  Happy  New  Year? 
Even   pals   do  that. 

"A    little    after    midnight,    Joe    non- 


chalantly wandered  in.  My  spirits  rose 
from  the  depths.  Nothing  was  wrong 
after  all.  He  had  come,  just  as  1  knew 
he  would.  My  whole  being  was  suf- 
fused with  a  glorious  glow.  But  only 
for  a  moment.  Joe's  eye  fell  on  a 
cigarette  which  I  had  been  nervously 
puffing  to  ease  my  jumping  senses.  He 
delivered  himself  of  a  lecture  on  the 
evils  of  smoking.  He  said  it  coarsened 
and  cheapened  a  girl. 

He  soon  had  me  in  a  more  mise'rable 
state  than  I  had  been  while  waiting  for 
him.  When  he  had  gone,  I  burst  into 
tears.  I  wouldn't  have  been  so  miser- 
able had  1  realized  that  a  boy  doesn't 
take  such  a  personal  interest  in  a  girl's 
habits  unless  there  is  a  reason  for  it. 

"The  show  closed,  and  Joe  went  to 
New  York.  I  quit  the  Rockets  and  fol- 
lowed him.  When  we  met  in  New 
York,  I  gave  him  a  hundred  reasons  for 
being  there — all  of  them  wrong.  Polly 
had  quit  and  come  with  me.  We  got 
jobs  right  away  at  the  Frivolity  Club. 
This  turned  out  to  be  a  good  move, 
because  Joe  disapproved  of  my  danc- 
ing in  a  night  club  and  thought  some- 
thing ought  to  be  done  about  it. 

[E  puzzled  over  it  for  a  while  and 
decided  that  if  we  got  married,  I 
wouldn't  have  to  work.  I  was  in 
Seventh  Heaven.  But  I  still  pretended 
I  wasn't  interested  in  marriage.  I 
wanted  to  be  sure  that  he  really 
wanted  me.  So  I  made  myself  wait  un- 
til he  had  proposed  the  third  time. 

"Joe  made  me  promise  to  quit  doing 
my    hair    in    little    curls — he    said    he 
wouldn't  have  a  wife  with  'floozie  hair'. . 
I  would  gladly  have  shaved  it  off. 

"We  were  married  in  New  Jersey, 
and  started  taking  our  honeymoon  in 
instalments.  We  would  go  to  Atlantic 
City  or  Lakewood  until  we  ran  out  of 
money.  Then  Joe  would  work  three 
or  four  weeks  in  Newark  and  we'd  be 
eff  again  for  as  long  as  the  money 
held  out.  We  kept  doing  that  until  he 
signed  up  for  a  Publix  tour." 

And  the  intermittent  honeymoon,  be- 
tween rehearsals,  broadcasts,  and  per- 
sonal appearances,  is  still  going  on. 


PRIZE  WINNERS  RADIO  MIRROR  $500.00  JUMBLED  NAMES  CONTEST 


$200.00  FIRST  PRIZE 


Faye    Scott, 
Peoria,  111. 


FIVE  $10.00  PRIZES 

Emily  McC.  Harvey,  San  Francisco,  Calif. ; 
Ave  Humphrey,  Palo  Alto,  Calif.  ;  Albert  Man- 
ski,  Boston.  Mass. :  Mrs.  J.  S.  McCormick, 
Canyon,  Texas ;  John  L.  Nizinski,  Dearborn, 
Mich. 


$100.00    SECOND    PRIZE 

Mrs.    J.    A.    Scanlan, 
Kansas  City,  Mo. 


TEN  $5.00   PRIZES 


Mrs.  Elvera  Albarello,  San  Leandro,  Calif.;  Mrs.  William  V.  Al- 
baugh,  Baltimore,  Md. ;  S.  G.  Berryman,  Utica,  N.  Y. ;  Mrs.  Mary 
E.  Buda,  Lorain,  Ohio ;  Magdalen  T.  Chermushek,  Stafford  Springs, 
Conn.;  Mrs.  Fred  J.  Hall,  Buffalo,  N.  Y.;  Norton  R.  Huennekens, 
West  Allis,  Wis.;  Mrs.  Paul  Kossack,  McGregor,  Iowa;  Emilia 
Raffler,    Philadelphia,    Pa. ;    Ethel   M.    Wurtz,    Winthrop,   Mass. 

FIFTY  $2.00  PRIZES 

Mrs.  Jennie  M.  Barnes,  Jamaica,  N.  Y.  ;  Mrs.  Hilda  Bartlett,  Oak- 
land, Calif.  ;  Mrs.  Velma  R.  Brown,  Philadelphia,  Pa. ;  Stanley  Bryant, 
Waltham,  Mass. ;  Harry  Caden,  Denver,  Colo. ;  Elmer  E.  Campher, 
Chestertown,  Md.  ;  Carl  R.  Canterbury,  Moline,  111. ;  Bart  P.  Cusick, 
Scranton,  Pa. ;  Eleanor  B.  Fitts,  Chevy  Chase.  Md. ;  Beatrice  Fonos, 
Minneapolis,  Minn.;  Lillian  Freas,  Trenton,  N.  J.;  Marjorie  Hope, 
Riverside,  R.  I. ;  Mrs.  E.  M.  Houser,  Berkeley,  Calif. ;  Carol  A. 
Inslee,    LeRaysville,    Pa. ;    Bill   Johnson,    Phoenix,   Ariz. ;    Gladys   W. 


Jones,  Denver,  Colo.;  Ruth  Kantner,  Peek-skill,  N.  Y. ;  G.  J.  Kokott, 
Denver,  Colo. ;  Teannette  Lachance,  Quebec,  Que. ;  Marv  La  Joy, 
Pittsfield,  Mass. ;  Ella  L.  Lee,  Trenton,  N.  J. ;  Mrs.  Lucile  B.  LeSage, 
Huntington,  W.  Va.;  Mrs.  Ruth  Long,  Massillon,  Ohio;  Mary  H. 
Lowe,  Harrisburg,  Pa. ;  Dinah  Margolin,  Bronx,  N.  Y. ;  Henry  Mc- 
Donald, San  Francisco,  Calif. ;  Anne  C.  Moore,  Savannah,  Ga. ;  Mrs. 
Howard  W.  Morey,  Franklin,  Ohio;  H.  A.  Morton.  Portland,  Maine; 
Harvey  Peake,  Louisville,  Ky. ;  Mrs.  Barbara  Peoking,  Oakland, 
Calif. ;  Mrs.  VV.  E.  Prather,  Clifton,  Texas ;  Herman  R.  Preiss,  Lan- 
sing, Mich. ;  Mary  L.  Price.  Baltimore,  Md. ;  Ethel  Sale,  Oklahoma 
City,  Okla. ;  Mrs.  H.  M.  Saunders,  Kansas  City,  Mo. ;  Elizabeth  See- 
man,  Portage,  Wis. ;  Mrs.  E.  Harry  Self.  Birmingham,  Ala.  ;  Ruth  A. 
Sherman,  Dumont,  N.  J.;  Mrs.  Laura  M.  Skakel,  Johnstown.  N.  Y. ; 
Mary  M.  Starks,  Denver,  Colo. ;  Gerald  W.  Steeby,  Grand  Rapids, 
Mich.  ;  Mrs.  Valene  Stephenson,  Del  Monte,  Calif.  ;  Mrs.  A.  H. 
Stewart,  Youngstown.  Ohio ;  Tohn  E.  Thaver,  Cambridge.  Mass. ; 
Edwin  C.  Vogel,  Mendota,  111.;  Lila  Penny  Wilde,  Oxford.  Pa.;  Mrs. 
Gertrude  Williamson,  Enid.  Okla.;  Belle  R.  Witkin,  Springfield, 
Mass.  ;   D.   E.   Woolley,   Mt.  Vernon,   N.    Y. 


56 


RADIO    M IRROR 


Make  Up  With 
Ruth  Etting 

{Continued  from  page  10) 

good  rule  for  applying  rouge.  It  must 
be  put  on  the  face,  up  near  the  eye, 
well  up  to  the  temple,  and  toward  the 
outside  of  the  cheek.  So  many  girls 
make  the  error  of  rubbing  a  round  spot 
in  the  middle  of  each  cheek.  If  your 
face  is  very  thin,  follow  the  same  rules, 
but  bring  the  color  down  a  little  fur- 
ther on  the  cheek.  Use  as  little  as  pos- 
sible! Always  powder  the  face  after 
you  have  applied  the  color. 

"There  is  a  perfectly  marvelous  mas- 
cara," Ruth  said  enthusiastically.  "It 
has  a  cream  base  and  comes  in  either 
brown  or  black.  The  convenient  little 
tube  is  encased  in  a  little  kit  with  an 
eyelash  brush.  Either  apply  the  mas- 
cara from  the  tube  and  use  brush  to 
smooth  it  over  the  lashes,  or  squeeze 
some  out  on  the  little  brush  and  then 
apply.  Being  waterproof,  it  is  a  boon 
to  the  woman  who  finds  weeping  a  help 
at  times  but  who  does  not  like  its  dev- 
astating effects  on  the  complexion! 
And  if  you  do  forget  to  remove  it  be- 
fore retiring,  it  will  not  stick  or 
smudge.  Oh,  and  I  almost  forgot— it 
doesn't  make  the  lashes  brittle.  They 
remain  silky  and  soft!  - 

"  JLND  here's  another  thing  I  want  to 
•^^  show  you.  It's  a  new  eye  shadow 
that  comes  in  the  most  perfect  colors." 
Ruth  Etting  continued.  "See  the  little 
gold  flecks?  They  ease  the  problem  of 
applying  shadow  for  the  woman  who  is 
not  a  past-master  at  that  sort  of  thing." 

Beauty  experts,  I  learned,  vary  in 
their  instructions  on  how  to  apply  eye 
shadow.  Some  begin  in  the  center  of 
the  lid  and  work  in  and  others  begin  at 
the  corner  and  work  out.  But  do  not 
bring  the  shadow  out  to  the  temple. 

Ruth  has  a  problem  that  so  many  of 
us  must  cope  with — an  exceedingly  dry 
skin.  The  climate  affects  the  skin's 
condition  and  when  Ruth  is  in  New 
York  she  creams  her  face  religiously, 
never  using  soap.  But  when  she  is  in 
California  soap  and  water  are  suitable 
at  times.  Ruth  told  me  about  a  very 
inexpensive  cream  that  has  the  look 
and  feel  of  a  very  expensive  one.  It  is 
kind  to  the  skin  and  made  of  the  purest 
ingredients.  A  jar  of  this  cream  will  re- 
main sweet  and  fresh  for  a  long  time. 

Ruth  also  mentioned  the  fact  that 
she  seldom  uses  vanishing  creams  and  I 
can  see  where  they  might  have  a 
slightly  drying  effect  on  dry  skin.  If 
your  skin  is  very  dry,  use  a  cream 
rouge  instead  of  a  cake  rouge. 

I  could  have  stayed  indefinitely  talk- 
ing about  this  and  that  to  Ruth  Etting. 
It  was  refreshing  to  have  heard  so  much 
common-sense  beauty  advice  from  this 
star  of  stage,  screen  and  radio. 

There  isn't  room  to  tell  you  more 
about  my  visit  with  Ruth  Etting,  but 
I  will  be  glad  to  send  you  the  names  of 
the  cream  and  the  mascara,  and  Ruth's 
own  treatment  for  blackheads,  if  you 
send  a  stamped,  self-addressed  envelope 
to  Joyce  Anderson,  in  care  of  Radio 
Mirror,  1926  Broadway,  New  York. 


Sally  is  a  little 

gossip...  and 
I'm  glad  she  is! 


"I'm  glad  you  came  over  to  visit  me 
while  you  wash  your  dolly's  clothes, 
Sally.  Let  me  lend  you  some  soap." 

"No,  thanks — I  brought  my  own  kind 
along— 'cause  I  don't  want  Arabella's 
clothes  to  do  any  tattling  on  me." 


"Why,  clothes  can't  tattle,  Sally." 

"  'Deed  they  can!  My  mommy  says 
the  little  bride  across  the  street  works 
real  hard — but  her  clothes  are  full  of 
tattle-tale  gray — 'cause  she  uses  a  soap 
that  doesn't  unstick  all  the  dirt." 


'But  my  mommy's  clothes  are  white  as    Few  weeks  later:  "Goody!    Goody!  — 


anything — 'cause  she's  smart.  She  uses 
this  Fels-Naptha  Soap!  Smell?  That's 
naptha,  mommy  says — heaps  of  it." 

"M-m-m!  So  that's  why  Fels-Naptha 
gets  all  the  dirt.  I  wonder  if . . ." 


strawberry  ice  cream!" 

"That's  a  treat  for  you,  Sally.  You're  a 
little  gossip — but  I've  got  to  thank  you 
for  making  me  change  to  Fels-Naptha. 
My  washes  look  lots  whiter  now!" 


Banish  "Tattle -Tale  Gray" 

with  FELS-NAPTHA  SOAP 


Iittle  gossips  are  cute — but  you  would 
4  not  want  any  grown-up  gossips  to 
see  "tattle-tale  gray"  in  your  clothes. 

So  change  to  Fels-Naptha  Soap — it  gets 
clothes  gorgeously  white! 

Fels-Naptha,  you  see,  is  richer  soap — 
good  golden  soap!  And  there's  lots  of  naptha 
in  it.  When  these  two  cleaners  get  busy, 


dirt  simply  has  to  let  go — ALL  OF  IT! 

Fels-Naptha  is  so  gentle,  too — you  can 
trust  your  daintiest  silk  undies  to  it!  It's 
kind  to  hands — there's  soothing  glycer- 
ine in  every  golden  bar. 

Try  Fels-Naptha  in  tub,  basin,  or  ma- 
chine. Get  a  supply  at  your  grocer's !  ^^ 
Fels  &  Co.,  Phila/,  Pa. 


1935,  FELS  A  CO. 


57 


RADIO    JMIRROR 


NOTE 


FREE 


OFFER  BELOW 


OVER  ONE 

BILLION 
GLASSES 

IN  A  YEAR 


Hires 


ROOT  BEER 

AMERICA'S 
FAVORITE 

HOME-MADE 

BEVERAGE 

JliVERYWHERE  folks  are  mak- 
ing Hires  Root  Beer — the  great 
money  saver. 

Think  of  it!    One  little  bottle  of 
Hires  Extract  makes  40  pint  bot- 
tles of  Hires  Root  Beer — all  you 
add  is  water,  sugar,  yeast. 
And  how  economical!  8  glasses 
for  5c.     Think  what  you  save! 
Hires  Root  Beer  is  not  only 
delicious,  but  wholesome  and 
nutritious — The  American 
Medical  Association's  Com- 
mittee on  Foods  has  ac- 
cepted it.     The   Good 
Housekeeping  Bureau 


has  approved  it. 
Get  a  bottle  of  Hires 
Extract  today  from 
your  dealer.  Give 
your  family  a 
treat. 


To  avoid 
oil  flavored 
imitations 
insist  on 


FREE 


FOR  REAL-JUICES 


FREE— -a  generous  trial  bottle 
of  Hires  Extract^— enough  to 
make  4  quarts  of  Hires  Root 
Beer-— to  all  who  mail  the 
coupon,  enclosing  .'t(*  to  cover 
postage    and    handling. 


1    The   Charles  E.   Hires 

1    Ploase    6end    me    free 

enclose  3c  for  postage 

Co.,   Philadelphia,   Pa. 
bottle    of    Hires    Extract.      1 
and  packing.         M    G  _535 

Canadians  should  mail  coupon  to 
The  Charles  E.  Hires  Co.,  Ltd.,  Toronto 


How   Much   Money  Can   You   Make   in    Radio? 

(Continued  from  page  19) 


Take  a  radio  program  like  Show- 
boat, a  swell  show,  good  people  with  it 
and  behind  it.  What  do  you  think  the 
minor  performers  get?  $25  for  each 
broadcast.  Annette  Hanshaw,  who  was 
a  principal  got  $250  when  she  was  in 
Showboat  compared  to  the  $500  she 
gets  today. 

If  you  think  that's  exceptional,  look 
at  Easy  Aces.  All  but  the  two  princi- 
pals get  $10  per  broadcast. 

The  five  principals  of  Myrt  and 
Marge — the  stars,  mind  you — are  un- 
der contract  at  $50  to  $75  a  week.  The 
other  actors  who  appear  are  engaged 
as  they  are  required  at  $12  to  $15  per 
performance. 

First  Nighter  pays  its  minor  per- 
formers $25  per  broadcast.  The  two 
stars  get  $100  each. 

Extras  on  Betty  and  Bob  programs 
got  $5  for  each  broadcast.  Betty  and 
Bob  got  $100  each. 

AND  so  it  goes  right  down  the  line 
if  you  are  a  good  humdrum  actor 
or  singer — or  a  rising  unknown.  These 
are  New  York  and  Chicago  salaries. 
They  are  lower  elsewhere.  Many  broad- 
casters pay  nothing  for  performers  on 
sustaining  programs.  Philadelphia  was 
in  that  class  until  very  recently.  The 
theory  is  that  performers  should  be 
pleased  to  contribute  their  services 
gratis  because  they  are  getting  experi- 
ence and  establishing  themselves  with 
the  radio  public. 

Average  pay  in  Hollywood  radio  sta- 
tions is  $5  for  a  broadcast  with  $15 
tops.  Out  on  the  same  Pacific  Coast, 
the  Don  Lee  network  stations,  affiliated 
with  CBS,  pay  their  actors  a  flat  $40  a 
week.  But  they  work  them  in  as  many 
as  ten  programs  a  week.  Which  is  to 
say,  they  earn  it. 

Well,  say  you,  you  who  are  young 
and  optimistic,  can't  the  actors  turn 
around  and  play  parts  in  other  broad- 
casts and  so  pile  up  a  pretty  good 
weekly  salary?  Yes,  my  pretty  ones, 
but  it's  easier  said  than  done.  A  player 
who  is  lucky  can  do,  theoretically,  as 
many  as  twelve  broadcasts  a  week.  He 
rarely  gets  more  than  two.  And  re- 
cently advertising  agencies  have  started 
binding  actors  and  singers  to  exclusive 
contracts  at  $25  to  $35  a  week. 

Station  WMCA  in  New  York  has  a 
stock  company  which  puts  on  fifteen- 
minute  playlets.  Members  of  this  com- 
pany rehearse  daily  and  then  go  on  the 
air  five  days  a  week,  each  day  a  dif- 
ferent drama.  In  addition  there  are 
Saturday  and  Sunday  broadcasts  in 
which  they  are  required  to  appear.  For 
this  they  receive  $50  a  week.  This  for 
seasoned  Broadway  actors. 

Oh  well,  let's  get  on  with  the  rosier 
side  of  this  tale  of  radio  gold.  Be 
comforted  thinking  of  Amos  &  Andy, 
who  together  earn  $250,000  a  year,  a 
salary  which  goes  on  even  when  the 
boys  are  on  vacation.  Subtract  from 
the  sum  $52,000  for  Billy  Hay,  their  an- 
nouncer. 

Now  gaze  on  Fred  Waring  who  with 


his  Pennsylvanians  wins  ten  grand  for 
two  broadcasts  a  week.  His  orchestra, 
his  arranger  and  his  talent  cost  Mr. 
Waring  at  least  half  that  sum.  Still 
$5,000  is  money  especially  if  it  arrives 
once  a  week. 

Jack  Benny — which  is  short  for 
benevolent  or  benign — earns  $6,000  and 
I  think  he's  worth  it.  Out  of  that  he 
has  to  pay  his  wife,  Mary  Livingstone 
— but  she'd  get  it  anyway  so  what  are 
you  worrying  about?  He  pays  other 
salaries  too  and  still  has  enough  left 
over  to  drop  a  penny  in  the  blind  man's 
box. 

Fred  Allen  for  all  his  "bedlam" 
draws  only  $3,500  both  for  himself  and 
his  company.  And  Ed  Wynn  may  be 
a  perfect  fool  but  who  wouldn't  at 
$7,500? 

Let's  see  what  some  of  the  other 
clowns  receive.  Joe  Penner,  duck  and 
all,  can  be  taken  home  for  $2,500  the 
broadcast.  For  the  same  figure  you  can 
have  Burns  &  Allen  and  Wheeler  & 
Woolsey.  We  hesitate  to  cast  Rudy 
Vallee  with  the  clowns  but  $2,500  hap- 
pens to  be  his  weekly  figure. 

Will  Rogers,  not  so  funny  on  the  air 
as  he  is  either  in  print  or  celluloid,  is 
for  all  that  a  $6,000  a  week  kilocycle 
rider.  Block  &  Sully — look  at  them — 
draw  $1,500;  Walter  O'Keefe,  $800— 
and  worth  lots  more  and  George  Givot, 
still  without  a  sponsor,  gets  only  $250. 

I'll  give  you  a  chance  to  guess  what 
singer  gets  most  potatoes  for  singing 
on  the  air  before  I  tell  you  his  name  is 
John  Charles  Thomas  at  $6,000. 
Lawrence  Tibbett,  a  better  actor  than 
John  Charles  with  not  nearly  so  beau- 
tiful a  voice,  earns  $4,500  and  is 
pleased,  modest  lad.  Of  course  Lanny 
Ross  has  a  beautiful  voice  but  being 
young  he  manages  only  $1,000.  The 
money  he  makes  from  movies  keeps  him 
from  starving. 

TP  HERE  is  no  space  for  all  these  radio 
*  warblers.  Suffice  that  Ruth  Etting 
gets  $1,200;  Gladys  Swarthout,  $1,000; 
Martha  Mears  $150;  Grace  Hayes  $100 
and  with  extras  gets  up  to  $200  some 
weeks.  Vera  Van  is  a  girl  who  under 
sponsorship  and  sustaining  earns  $225 
—$125  for  the  first  and  $100  for  the 
second.  Tito  Guizar  enjoys  $150  and 
he  should,  being  one  of  the  few  Mexi- 
can songsters  who  has  survived  the 
steam  roller.  And  Conrad  Thibault — 
$500. 

The  biggest  money  maker  among  the 
singing  ladies  is  Kate  Smith  who  is 
drawing  $6,700.  Five  thousand  of  this 
is  salary,  the  rest  is  traveling  expenses 
and  compensation  for  theatrical  ap- 
pearances she  is  missing  while  she 
traipses  around  the  country.  Runners- 
up  are  Lily  Pons  and  Rosa  Ponselle 
who  each  got  $3,000  a  broadcast. 

Paul  Whiteman  may  be  the  emperor 
of  Jazz  and  he  may  earn  $8,000  weekly, 
but  would  it  surprise  you  if  we  told 
you  he  earned  much  less  than  so  rela- 
tively small  a  potato  as  Nat  Shilkret? 
This  minor  conductor  earns  the  stupen- 


58 


RAD  10    M IRROR 


dous  sum  of  |135,000  a  year,  almost 
twice  as  much  as  that  of  President 
Roosevelt.  How  does  he  do  it?  First, 
he  has  no  orchestra  of  his  own.  He 
gallops  from  studio  to  studio,  swings 
his  baton  and  lo,  he  has  made  enough 
to  keep  five  hundred  orphans  from  the 
storm.  He  conducts  for  records,  for 
spot  broadcasts,  for  regular  network 
programs. 

Gus  Haenschen,  another  of  the  less 
important,  threw  up  a  job  which  gave 
him  $50,000  a  year  with  no  ifs  or  buts. 
Yes,  he  left  the  World  Broadcasting 
Company  because  he  knew  he  could 
make  more  as  a  free  lance  and  he's 
doing  it. 

•  Prices  paid  these  leaders  range  from 
the  $350  weekly  earned  by  Freddy  Rich 
through  Ozzie  Nelson  at  $850,  Freddy 
Martin  at  $1,100,  Glen  Gray  at  $1,800 
to  the  Shilkret  or  Waring  top.  Leon 
Belasco,  only  recently,  a  violinist, 
earning  $350  sees  a  career  ahead  of  him 
as  conductor  and  so  for  the  nonce 
swallows  his  pride  and  only  $500  a 
week.  Ben  Bernie  did  a  lot  to  get  Leon 
started  and  he  can  afford  to  be  paternal 
what  with  his  own  weekly  earning  of 
$2,500.  Grier's  men  will  play,  leader 
and  all  for  $750;  Vic  Young  for  $800 
and  Abe  Lyman  asks  $1,500 — all  weekly 
salaries. 

A  MOS  &  ANDY  may  be  up  on  Mt. 
*^  Everest  but  what  they  make  does 
not  help  the  people  who  play  in  the 
stories  that  run  daily  in  radio.  Don't 
harbor  any  big  money  illusions  about 
shows  like  Red  Davis,  Dangerous  Para- 
dise, Just  Plain  Bill,  Helen  Trent's  Ro- 
mance and  all  others.  Fifty  to  $100 
covers  the  principals  in  all  of  them.  If 
any  of  them  write  their  own  scripts, 
they  get  an  extra  $50  to  $75  for  the  job 
a  week.  The  Goldbergs  drew  $1,750  but 
this  was  for  all  members  of  the  cast  and 
for  the  writing  of  five  scripts  a  week. 

Radio  salaries  are  curious  things.  A 
sponsor  can  hire  all  five  Eton  Boys  at 
$500  a  week  but  he  can't  get  the  Mills 
Brothers  for  less  than  three  times  that 
amount,  or  the  Revelers  for  less  than 
$2,500.  The  Pickens  Sisters  can  be  had 
for  $800  a  week  whereas  the  Boswells. 
insist  on  $1,200.  Fray  and  Braggiotti, 
playing  two  pianos  extremely  well,  earn 
$300  a  week  while  George  Gershwin 
makes  his  sponsors  extremely  happy  by 
accepting  $2,000. 

One  of  the  best  business  men  in 
Radio  is  Mickey  Mouse  or  should  I 
say  his  manager,  Walt  Disney.  For 
Mickey's  first  appearance  he  got 
$3,000.  Then  he  refused  to  go  on  again 
until  he  got  $7,000.  And  he  got  it. 
Oh,  these  Hollywoodsmen  are  hard 
hearted.  Kath  Hepburn  won  $5,000  for 
one  twenty-minute  squeak  at  the  mike. 
John  Barrymore  ditto.  Helen  Hayes 
got  $2,500.  And  ditto-ditto  for  Clark 
Gable  and  Joan  Crawford.  And  what 
did  Charlie  Ruggles  and  Walter  Hus- 
ton and  Mary  Boland  get?  $2,500. 

After  all  these  figures,  I  suppose,  the 
heads  of  all  the  little  children  in  the 
audience,  are  whirling.  But  I  hope 
what  has  been  said  will  not  give  them 
any  false  ideas  about  the  great  fortunes 
to  be  made  in  Radio.  The  big  salaries 
are    the   exception.      Most    performers 


6(I  knew  if  I  kept  my  eye 
on  this  thing  Aunt  Patty 
would  leave  it  around  some 
time  where  I  could  get  it! 
Let's  see — what  does  she  do 
to  this  dingleberry  on  top  to 
make  it  come  open?  Ah  . . . 
that's  the  trick!" 


6iLook  what  I  found!  Con- 
traption with  a  looking- 
glass!  (I'm  looking  very  well 
today.)  . . .  And  what's  this? 
Powder!  Oh,  I  know  what  to 
do  with  that! . . .  Put  it  under 
my  chin  and  arms  and  where 
I  sit  down!  " 


6iHi,  Aunt  Pat!  I  tried  your 
powder .  .  .  but  honest,  it 
doesn't  feel  near  as  soft  and 
fine  and  snuggly  as  mine. 
You  ought  to  use  Johnson's 
Baby  Powder,  Auntie. . .  and 
then  I'll  bet  you'd  be  a 
smoothie  just  like  me!" 


6iI'm  Johnson's  Baby  Powder. . .  a  real  protection 
against  chafing  and  rashes.  Your  thumb  and  finger 
will  tell  you  why. . .  I'm  made  of  fine  satiny  Italian 
talc  —  no  gritty  particles  as  in  some  powders.  No 
zinc  stearate  or  orris-root  either . . .  Be  sure  to  try 
Johnson's  Baby  Soap  and  Baby  Cream,  too!"  ( 

Q  Nivmm»i«   0   "i*  itmy 


59 


_ 


RADIO    MI RROR 


"WHY  JEAN!  How  did 
you  ever  get  so  slim?" 


. . .  and  then  she 
revealed  her  secret! 


"I  read  an  'ad'  of 
the  Periplastic  Co. 
and  sent  For  their 
FREE  (older". 


"They  actually 
allowed  me  to  wear 
the  Perfolasttc  for 
10  days  on  trial 


"and  in  10  days, 
by  actual  measure- 
ment, my  hips  were 

3-  INCHES  SMALLER". 


"In  a  very  short  time  I  had  reduced  my 
hips  9  inches  and  my  weight  20  pounc's  . 


YOUR  WAIST 
AND   HIPS 

DAYS 
OR 


REDUCE 

|    'H<HEJ  1Q 

.  .  .  it  costs  you  nothing! 

WE  WANT  you  to  try  the  Perfolastic 
Girdle  and  Uplift  Brassiere.  Test 
them  for  yourself  for  10  days  absolutely 
FREE.  Then,  if  without  diet,  drugs  or 
exercise,  you  have  not  reduced  at  least 
3  inches  around  waist  and  hips,  they  will 
cost  you  nothing! 
Massage-Like  Action  Reduces  Quickly 

■  Worn  next  to  the  body  with  perfect  safety,  the 
tiny  perforations  permit  the  skin  to  breathe  as  the 
gentle  massage-like  action  removes  flabby,  disfig- 
uring fat  with  every  movement . .  .  stimulating  the 
body  once  more  into  energetic  health! 

Don't  Wait  Any  Longer  —  Act  Today 

■  You  can  prove  to  yourself  quickly  and  definitely 
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earn  moderate  wages,  neither  better  nor 
worse  than  those  paid  in  any  other 
business. 

So  now,  let  us  leave  the  microphones 
and  go  back  to  the  business  offices  of 
the  radio  stations.  The  brightest 
figures  at  Radio  City  are  the  page  boys. 
These  tall,  slim  young  fellows  who  look 
like  a  million  dollars  earn  on  the  aver- 
age $18  each  week.  If  you  are  radio 
bent,  think  twice  before  coming  to  New 
York  for  one  of  these  jobs.  They  often 
lead  to  higher  things  but  more  often, 
not.  Besides,  the  waiting  list  is  long 
and  imposing.  To  land  one  of  these 
jobs  you  have  to  have  inches,  appear- 
ance, posture,  manners,  tact — and  good 
references. 

These  page  boys  are  to  be  seen  stand- 
ing by  the  reception  desk.  And  who 
do  you  suppose  sits  at  the  desk?  A  re- 
ceptionist, of  course!  This  is  invaria- 
bly a  well  bred,  smartly  frocked.  young 
lady  under  thirty  who  possesses  good 
looks,  a  good  memory  and  enough 
diplomacy  for  a  basketful  of  ambas- 
sadors. For  all  of  this  she  earns  $25- 
$35  each  week. 

tffcN  studio  floors  a  receptionist  is 
virtually  a  hostess.  Her  job  is  to 
boss  the  page  boys  and  to  know  what's 
on  foot  in  every  one  of  seven  studios. 
Not  only  the  name  of  the  show  but 
who's  in  it,  the  names  of  the  musicians, 
the  actors,  the  authors,  the  sponsors,  the 
reporters,  etc.,  etc.  She  answers  ques- 
tions that  come  from  visitors  and  she 
answers  them  as  they  come  in  every 
ten  seconds  over  her  four  telephones. 
She  has  to  know  that  Rudy  Vallee  will 
not  tolerate  visitors  during  rehearsals, 
that  Romberg  likes  them,  that  no  one 
is  permitted  to  attend  a  John  Charles 
Thomas  broadcast. 

If  a  girl  at  the  reception  desk  is  am- 
bitious she  can  go  far.  Doris  Sharpe 
is  only  one  of  several  of  these  bonny 
information  clerks  who  got  themselves 
good  jobs  at  the  microphone.  Several 
have  gone  ahead  via  the  executive 
offices  and  a  surprising  number  by  way 
of  matrimony. 

For  every  man  or  woman  basking  in 
the  studio  limelight,  either  before  the 
door  or  at  the  mike,  there  are  at  least 
a  score  who  wofk  in  offices  and  on  the 
machines,  attending  t®  all  the  clerical 
and  technical   details  of  broadcasting. 

There  are  armies  of  file  clerks,  typists 
and  adding  machine  operators  whose 
average  is  $15  weekly;  stenographers, 
fast  and  slow,  whose  checks  vary  from 
$22  to  $35;  secretaries,  from  $25  to 
$45;  bookkeepers  from  $25  to  $55.  The 
offices  in  which  they  work  are  like 
business  offices  anywhere.  The  girls 
transcribe  their  notes,  present  the 
typed  letters  for  signature  and  chew 
gum  like  girls  everywhere.  If  there 
is  a  difference  it  is  that  it  is  just 
a  little  bit  more  exciting  to  write  a 
letter  about  and  even  to  Bing  Crosby 
than  it  is  about  the  unpaid  bills  of  Joe 
Doakes. 

The  studios  also  employ  salesmen, 
promotion  men,  photographers,  adver- 
tising copywriters,  librarians — these 
people  receiving  the  scale  for  their  type 
of  work,  no  more  no  less;  I  won't 
burden  you  with  the  details. 


One  of  the  most  extensive  depart- 
ments in  the  New  York  network  offices 
is  that  given  over  to  publicity.  As 
many  as  thirty  trained  newspaper  men 
work  in  a  city  room  atmosphere  grind- 
ing out  the  news  of  radio,  putting  it  un- 
der headlines,  shooting  it  out  to  the 
rags  and  tabs  of  the  country.  Their 
pay  is  ordinary  reporter's  pay,  ranging 
from  a  cub's  $25  to  a  veteran's  $75.  The 
men  who  hold  jobs  corresponding  to 
city  editor  get  $100  to  $150. 

Hard  by  the  studios  are  the  clatter- 
ing sanctums  of  the  continuity  depart- 
ment where  plays  are  hammered  into 
shape,  where  bright  ideas  are  melted 
down  into  words,  where  the  manuscripts 
sent  in  by  writers  from  everywhere  are 
read  and — nine  times  out  of  ten — re- 
jected. These  play  carpenters  average 
$75  weekly. 

Payment  for  continuities  varies  from 
$10  for  a  script  for  a  routine  15-minute 
musical  program  to  the  $500  David 
Freedman  gets  for  doing  the  Cantor 
shows.  For  thriller  scripts  the  price  is 
from  $25  to  $50.  Experienced  script 
producers  who  are  witty  as  well  as  deft 
get  $150  per  outpouring  and  they  often 
get  as  many  as  four  and  five  a  week  to 
do. 

If  you  have  ideas  and  can  write  dia- 
logue— go  into  radio.  There's  money  in 
them  thar  towers. 

The  road  to  success  via  radio  writ- 
ing is  relatively  easy,  at  least  when 
you  examine  the  difficulties  which  at- 
tended the  upward  climb  of  the  execu- 
tives of  Radio.  There  are  a  great  many 
of  them  whose  earnings  swing  in  an  arc 
between  $4,000  to  $10,000.  Head  man 
among  NBC  executives  is,  of  course, 
President  Merlin  H.  Aylesworth  with 
his  $50,000.  He  is  second  only  to  Paley 
in  earnings.  Below  him  are  Russell  C. 
Patterson,  the  NBC  vice-president  who 
is  the  business  brain  of  the  organiza- 
tion. He  earns  $38,000.  John  Royal, 
the  NBC  master  of  showmanship  who 
also  holds  the  title  of  vice-president, 
earns  $35,000.  Lower  down  at  NBC  are 
Frank  Mason,  vice-president  in  charge 
of  public  relations,  at  $25,000  and 
Edgar  Kobak,  vice-president  in  charge 
of  sales  at  $20,000. 

rTHESE  are  the  men  who  sit  in  the 
chauffeur's  seat  of  the  greatest 
vehicle  for  public  entertainment  ever 
invented.  The  technicians,  the  engineers 
who  see  that  all  parts  are  oiled  and 
working  smoothly,  that  there  is  never 
a  break  in  the  stream  of  diversion,  get 
sums  ridiculously  less. 

According  to  Thomas  McLean,  chief 
of  the  International  Brotherhood  of 
Electrical  Workers,  the  pay  for  tech- 
nicians throughout  the  country  is  $20 
a  week.  In  New  York  at  the  network 
key  stations  it  is  $40  a  week.  This  is 
probably  due  to  the  fact  that  there  are 
some  15,000  men  available  for  the  2,000 
jobs  that  exist. 

Our  story  is  almost  ended.  You  know 
fairly  well  now  what  all  the  various 
jobs  in  Radio  pay,  all  save  one — and 
this  I  have  saved  for  the  last  because 
it  is,  by  and  large,  the  most  lucrative, 
the  easiest  for  the  average  American, 
certainly  the  job  with  the  greatest  op- 
portunities— the  job  of  a  musician. 


60 


RADIO    MIRROR 


Musicians  have  the  advantage  of  a 
strong  union  which  functions  in  every 
important  radio  city  of  the  country. 
The  union  sees  to  it  that  its  members 
are  paid  not  only  for  broadcasts  but  for 
rehearsals  and  auditions  as  well.  Actors 
and  singers  are  not  paid  for  rehearsals. 

If  you  play  a  saxophone  or  a  violin 
or  a  drum,  you  can  earn  in  Radio  in 
New  York  Class  A  stations  anywhere 
from  $40  to  $400  a  week.  If  you  are  a 
fair  to  middling  player  you  will  aver- 
age about  $75  to  $100.  But  if  you  excel 
— and  you  must  if  you  are  to  make  the 
fat  money — you  will  always  be  in  de- 
mand and  you  will  earn  easily  $250. 
Better  than  average  players  are  in  de- 
mand by  all  conductors.  To  get  them, 
they  offer  a  bonus  well  over  the  union 
scale.  You  will  see  them  in  the  net- 
work offices  rushing  around  from  studio 
to  studio,  from  band  to  band — now  to 
play  under  Vallee's  baton  and  now 
under  Whiteman's.  Some  men  play  for 
as  many  as  a  dozen  conductors.  A 
large  number  are  paid  a  regular  weekly 
$250,  a  retainer  which  gives  the  net- 
work first  call  on  their  services.  When 
these  instrumental  stars  get  up  into  the 
$400  a  week  class,  they  usually  step  up 
on  the  platform  and  become  conduc- 
tors. 

TTHINK  seriously  of  these  musicians. 
There  is  not  a  program  in  all  Radio 
without  music — for  music  is  the  door 
of  the  program,  the  curtain  which  rises 
and  falls  on  the  broadcast.  Forty  per- 
cent of  all  broadcasts  are  musical — and 
all  of  the  men  and  women  who  play  in- 
struments in  them  are  guaranteed 
splendid  earnings  and  a  brilliant  future. 
I  think  music  is  your  best  bet.  It  is 
if  you  are  willing  to  work  like  a  coal 
passer,  morning,  afternoon  and  evening. 


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•      61 


RADIO    MIRROR 


Do  you  tire  easily? 


no  appetite? 
losing  weight? 


nervous 
pale? 


then  don't  gamble  with  your  body 

IF  your  physical  let-down  is  caused  by  a 
lowered  red-blood-cell  and  hemo-glo-bin 
content  in  the  blood — then  S.S.S.  is  waiting 
to  help  you  . . .  though,  if  you  suspect  an 
organic  trouble,  you  will,  of  course,  want 
to  consult  a  physician  or  surgeon. 

S.S.S.  is  not  just  a  so-called  tonic.  It  is 
a  tonic  specially  designed  to  stimulate  gas- 
tric secretions,  and  also  has  the  mineral 
elements  so  very,  very  necessary  in  rebuild- 
ing the  oxygen-carrying  hemo-glo-bin  of 
the  blood. 

This  two-fold  purpose  is  important.  Diges- 
tion is  improved  . . .  food  is  better  utilized 
. .  and  thus  you  are  enabled  to  better  "car- 
ry on"  without  exhaustion — as  you  should. 

You  may  have  the  will-power  to  be  "up 
and  doing"  but  unless  your  blood  is  in  top 
notch  form  you  are  not  fully  yourself  and 
you  may  remark,  "I  wonder  why  I  tire  so 
easily." 

Let  S.S.S.  help  build  back  your  blood 
tone  . ...  if  your  case  is  not  exceptional,  you 
should  soon  enjoy  again  the  satisfaction  of 
appetizing  food  . . .  sound  sleep  . . .  steady 
nerves  ...  a  good  complexion  . . .  and  re- 
newed strength. 

S.S.S.  is  sold  by  all  drug  stores  in  two 
convenient  sizes.  The  $2  economy  size  is 
twice  as  large  as  the  $1.25  regular  size  and 
is  sufficient  for  two  weeks  treatment.  Begin 
on  the  uproad  today. 

Do  not  be  blinded  by  the  efforts  of  a 
few  unethical  dealers  who  may  suggest 
that  you  gamble  with  substitutes.  You 
have  a  right  to  insist  that  S.S.S.  be  sup- 
plied you  on  request.  Its  long  years  of  pref- 
erence is  your  guarantee  of  satisfaction. 
)  S.S.S.  Co. 


Makes  you 

feel  like 

yourself 

again 

62 


Contests  on  the  Air 

Sunday — 7:45  P.M.*  NBC  red.  Five  $50  wrist  watches  (male  or 
female)!  Wendell  Hall  is  still  predicting  "It  Ain't  Gonna  Rain  No 
More,"  and  the  writers  of  the  best  jingle  to  the  familiar  tune  each 
week**  are  awarded  the  timepieces  by  F.  W.  Fitch  Co. 

Sunday — 8:30  P.M.  CBS.  $2500  first  prize!  If  you  miss,  there's 
5,017  other  awards.  Post  a  50-word  letter  telling  "Why  I  Use  and 
Like  Hind's  Honey  and  Almond  Cream"  (with  the  front  of  the  prod- 
uct's carton),  to  Lehn  &  Fink,  Bloomfield,  N.  J.,  before  April  6. 

Monday  (Wed.  &  Fri.,  too) — 8:15  P.M.  CBS  An  automobile 
a  week!  The  best  letter  of  25  words  or  less  stating  "Why  I  Like  Bost 
Toothpaste"  wins  a  1935  coach.  Mail  your  entry  with  the  "Smoker's 
Friend"  side  of  the  carton  so  as  to  reach  Bost  Toothpaste,  New  York, 
N.  Y.,  by  Thursday  noon  following  the  broadcast. 

Thursday — 11:30  A.M.  NBC  red.  Ten  prizes  of  $10;  five  of 
$5;  and  twenty-five  of  a  dollar  each  week!  Only  20  words,  or  less, 
revealing  "Why  I  Use  Climalene"  are  needed  to  win  the  cash,  but  be 
sure  to  inclose  the  designated  part  of  the  Climalene  carton.  Contest 
closes  each  Wednesday  at  midnight. 

Thursday — 8:00  P.M.  CBS.  For  the  ladies;  five  $300  custom- 
made  fur  coats!  All  you  need  do  is  write  a  letter  of  not  more  than 
100  words  explaining  "How  I  Use  Linit."  Send  it  with  the  side-panel 
of  Linit  package  to  reach  Box  88„  Trinity  Station,  New  York,  N.  Y., 
by  Tuesday  midnight  following  the  weekly  broadcasts. 

Friday — 8:00  P.M.  CBS.  Two  grand  prizes:  the  first,  $10,000; 
the  second,  6  pairs  of  shoes  as  long  as  the  winner  lives!  Then  there 
are  weekly  prizes  of  6  pairs  of  shoes  for  3  years;  6  pairs  for  2  years; 
a  half-dozen  for  one  year;  and  fifty  pairs,  one  pair  to  each  winner. 
Your  50-word  letter  telling  "Why  I  Like  the  New  Selby  Slenderized 
Arch  Preserver  Shoes"  must  be  written  on  an  entry  blank  supplied 
by  the  dealer  and  must  be  sent  in  with  a  sales  receipt  showing  you've 
bought  a  pair  of  Selby  shoes.  The  two  most  outstanding  letters  re- 
ceived during  the  weekly  broadcasts  (final  closing  April  22)  will 
be  awarded  the  grand  prizes. 

Friday — 8:30  P.M.  CBS.  New  radio  receivers;  the  first  valued 
at  $250,  the  second  at  $100;  Listen  to  the  True  Story  Court  of  Human 
Relations,  then  give  your  verdict,  not  over  250  words.  The  two  prizes 
are  given  weekly;  entries  must  be  received  by  Thursday  midnight  fol- 
lowing broadcast. 

Saturday — 5:45  P.M.  CBS.  $25  for  each  fascinating  fact  ac- 
cepted! One  hundred  words  is  the  right  length,  and  you  must  state 
your  source  of  information,  as  well  as  tell  whether  you  own  your 
home  or  rent  one.  Mail  weekly  to  Delco  Heat  Fascinating  Fact 
Editor,  care  of  the  station. 


*Eastern  Standard  Time  throughout. 
** Week-to-week  contests  are  subject  to  cancellation. 


WHO   IS  THIS  STAR? 

With  the  letters  needed  to  spell  the  names  of  the  three  things  pictured 

above,  you  can  spell  the  full  name  of  a  popular  radio  star  and  have  no 

letters  left  over.    You'll  find  the  answer  on  page  64. 


RADIO    M I RROR 


What  Radio  Means  to  a 
Man  Who  Has  Nothing  Else 

(Continued  from  page  48) 

pronounced  successful,  failed  to  be  of 
any  material  help.  A  second  was  at- 
tempted, with  as  little  success.  And  in 
order  to  pay  for  the  second,  Irving's 
father  went  into  debt. 

Nurses  had  to  come  to  the  little 
home.  Irving  spent  most  of  his  time 
now  in  bed.  While  his  friends  spent 
afternoons  out  of  school  playing  in  the 
public  streets,  Irving  lay  on  his  back, 
tormented  with  pain. 

The  strain  of  watching  his  son  sink 
into  his  physical  hell  became  too  much 
for  the  father.  Before  Irving  was 
twelve  he  had  died.  Grief-stricken,  the 
mother-  clung  desperately  to  life  for 
the  sake  of  her  only  child.  But  it  was 
not  long  before  she,  too,  died.  Irving, 
lonely,  sick,  without  a  living  relative, 
was  thrown  on  the  charity  of  friends. 

For  some  time  neighbors  were  able 
to  keep  Irving  from  being  a  burden  on 
city  relief.  But  the  expenses  of  nurses, 
special  food,  and  prescriptions  ate 
away  their  small  contributions.  Irving 
became  the  ward  of  the  city.  Bravely 
he  pleaded  to  be  allowed  to  stay  in 
the  two  tiny  rooms  which  the  neighbors 
had  provided  him  while  they  could. 
Moved  by  his  plight,  the  city  granted 
his  request. 

AT  first  Irving  thought  nothing  more 
wonderful  in  the  world  could  be 
his  than  the  knowledge  that  he  was 
staying  home.  But  soon  he  grew  lonely. 
Boyhood  pals  were  now  men  getting 
jobs,  finding  wives.  No  longer  did  they 
have  time  to  drop  in  for  a  chat. 

Irving  brooded.  Where  was  his  in- 
centive for  living,  the  meaning  of  life, 
in  fact?  And  to  make  matters  worse, 
doctors  told  him  that  there  was  nothing 
more  they  could  do  for  him.  The  pain 
had  been  relieved,  but  the  paralysis  re- 
mained. 

The  day  that  Irving,  filled  with  fear, 
decided  to  seek  the  only  way  out  for 
him — suicide — a  friend  called,  bringing 
a  small  package.  It  was  a  crystal  set, 
with  earphones. 

Hurriedly,  he  installed  the  instru- 
ment and  handed  Irving  the  earphones. 
Recordings  of  the  popular  tunes  of  the 
day  were  being  broadcast.  For  Irving 
it  was  a  glimpse  of  the  outside  world 
of  which  he  had  been  robbed.  ...  He 
lay  back  in  bed  and  listened.  Slowly 
he  relaxed.  Soon  he  was  smiling.  His 
friend  left,  but  Irving  was  no  longer 
alone. 

He  lives  in  the  same  apartment  this 
spring,  but  now  he  has  two  radios,  one 
in  the  room  which  holds  the  iron  stove 
on  which  friends  cook  his  meals,  the 
other  in  the  bedroom,  at  the  head  of 
the  bed.  They  are  the  best  sets  his 
friends  could  buy.  The  most  remote 
part  of  the  globe  lies  at  Irving's  finger 
tips. 

The  name  of  the  man  who  has  noth- 
ing else  but  radio,  is  Irving  Gross.  His 
address  is  189  East  Second  Street,  New 
York  City.  He  would  like  you  to  write 
him. 


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63 


RADIO     MIRROR 


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64 


What  Do  You  Want  to  Say? 

{Continued  on  page   55) 


radio  announcer,  hasn't  the  voice 
timbre  to  make  the  listener  relax  and 
enjoy  the  program.  It  is  too  thin  and 
strained;  and  one  momentarily  expects 
it  to  snap  and  go  trailing  off  into  noth- 
ingness. 

"The  Woman's  Radio  Review"  is 
completely  ruined  by  the  highly  af- 
fected voice  of  Claudine  MacDonald. 
It  positively  gives  one  the  jitters! 

Kate  Smith  is  okay  as  a  "songbird" 
but  as  master  of  ceremonies,  spoils  the 
good  impression  left  by  her  singing. 
Her  speaking  voice  leaves  much  to  be 
desired. 

I  have  only  orchids  for  Geraldine 
Farrar,  raconteuse  of  the  Grand  Opera 
matinee.  In  a  natural,  well  modulated, 
but  clear  voice,  she  gives  us  an  intimate 
knowledge  of  music,  interspersed  with 
songs,  making  the  opera  intermission 
the  outstanding  jewel,  even  in  a  setting 
of  magnificent  gems. 

Mrs.  H.  D.  Cooksey,  Raleigh,  N.  C. 

$1.00  PRIZE 

You've  heard  the  old  saying,  "There's 
something  rotten  in  Denmark."  That 
expression  fits  radio  perfectly  in  one 
respect,  and  I  refer  to  the  outlandish 
salaries  some  of  the  radio  personalities 
receive.  I  ask  you,  "should  a  radio 
performer  get  as  much  and  in  many 
cases  more  money  than  a  college  pro- 
fessor or  a  man  holding  down  a  similar 
position?"  The  answer  is  positively 
"No".  When  you  realize  the  amount  of 
time  that  it  requires  for  a  college  in- 
structor to  reach  the  height  of  his  pro- 
fession and  when  you  notice  a  person 
springing  from  obscurity  to  fame  and 
a  huge  salary  overnight,  you  must  ad- 
mit that  things  are  a  little  out  of  pro- 
portion. Not  only  teachers,  but  my- 
riads of  other  people,  working  hard  to 
furnish  the  necessities  and  enjoyments 
of  life,  ought  to  be  a  bit  sceptical  of 
justice,  social  or  otherwise.  The  star 
with  the  huge  compensation,  of  course, 
does  not  attain  success  without  years 
of  hard  work,  but  why  not  make  things 
somewhat  more  even  and  reduce  some 
of  these  enormous  pay  checks  the  air 
standouts  obtain. 
M.  H.  Van  Egmond,  Providence,  R.  I. 

$1.00  PRIZE 

Every  art,  it  seems,  has  to  learn 
what  it  can,  or  can't  do.  Sometimes,  it 
seems  to  be  taking  radio  a  long  time  to 
find  that  it  can't  do  certain  things  suc- 
cessfully. And  this  seems  funny,  too, 
since  it  has  such  a  wealth  of  suitable 
material.  People  would  be  satisfied, 
certainly,  if  radio  would  confine  itself 
to  music,  plays,  and  the  spoken  voice 
in  story,  recitation,  and  lecture.  Here 
you  begin  to  smile,  and  say  this  in- 
cludes everything  radio  uses  now — but 
you'd  be  surprised! 

Here  are  some  of  the  things  unsuited 
to  the  radio  I've  heard  recently.  First. 
a  tap  dancer.  I  particularly  like  Bill 
Robinson,  but  I  like  to  see  not  hear 
him.  Why,  when  there  are  so  many  fine 
singers    and    actors    must    Ben    Bernie 


pick  a  dancer  for  a  radio  program  ? 

Second,  I  recently  heard  a  morning 
program  that  stopped  for  fully  five 
minutes  to  let  the  audience  hear  some 
prize  cows  moo.  A  rare  treat,  I  sup- 
pose, but  do  we  want  to  hear   it? 

Finally  there  are  the  movie  stars 
who  "appear"  on  programs.  They 
don't  sing,  act,  or  say  anything  inter- 
esting, yet  much  fanfare  precedes  them. 
Their  appeal,  though  great,  depends  on 
sight. 
Mrs.  H.  E.  Briggs,  Detroit  Lakes,  Minn. 

$1.00  PRIZE 

Recently  my  family  and  I  did  a  veri- 
table "Rip  Van  Winkle"  into — Fairy- 
land!   May  I  tell  you  how? 

Two  years  ago  the  depression  caused 
us  to  sell  all  our  belongings,  including 
the  best  radio  that  money  could  buy, 
and  move  to  a  distant  city  to  begin 
life  anew.  The  three  of  us  lived  in  a 
suite  of  furnished  rooms,  denying  our- 
selves all  the  luxuries  of  life  as  we  had 
known  them. 

Then  one  day  my  husband  came 
home  carrying  a  little  second-hand 
table  model  radio.  It  was  a  Friday 
evening.  The  little  radio  alternately 
blared  and  whispered  without  a  volume 
control.  We  did  not  care.  We  laughed 
and  cried  and  exulted  all  evening  with 
the  marvelous  things  we  were  hearing 
over  our  little  radio.  The  character 
and  quality  of  the  programs  were  so 
much  better  than  we  had  known  them. 
We  felt  that  never  again  could  we  take 
for  granted  this  powerful  contact  with 
the  whole  wide  world. 

Mrs.  W.  G.  Challacombe, 
St.  Louis,  Mo. 
$1.00  PRIZE 

I  feel  that  Radio  Mirror  and  the 
program  sponsors  are  doing  a  splendid 
job  in  bringing  the  radio  artists  into 
our  homes.  I  have  only  two  small  com- 
ments to  make. 

The  first  one  is  that  while  we  enjoy 
certain  singers  and  artists  immensely, 
it  is  apt  to  become  a  little  boring  or 
commonplace  to  hear  them  on  three  or 
four  programs  on  the  same  night.  I 
believe  that  such  a  star  could  hold  his 
audience  much  firmer  by  appearing 
only  once  in  an  evening. 

The  second  comment  is  for  the  spon- 
sors. They  would  benefit  themselves 
in  many  ways  if  they  would  be  a  bit 
more  careful  in  choosing  their  program 
time.  For  example:  Jack  Benny  and 
Woollcott  both  appearing  at  the  same 
hour.  It  would  be  an  enthusiastic  ad- 
mirer indeed  who  could  choose  between 
these  two  entertaining  artists! 

Howard  Kenneth  Preston, 
Lakewood,  Ohio. 


ANSWER  TO  THE  PUZZLE  ON 
PAGE  62 

The  objects  are  NET,  DICE, 
ROAD. 

The  star's  name  is  Eddie  Can- 
tor. 


RADIO    MIRROR 


Jane  Pickens'  Phantom 
Friend 

{Continued  from  page  41) 

papers,"  she  said,  "and  found  some 
of  the  letters  you'd  written  thanking 
him  for  various  things  he'd  sent  you. 
Paul  loved  you  dearly." 

Paul  had  died  while  making  too 
strenuous  efforts  to  reduce.  He  was 
overweight,  and  in  spite  of  his  apparent 
cheerfulness,  it  must  have  preyed  on 
his  mind.  Perhaps  it  was  the  real  ex- 
planation of  why  he  was  never  very 
anxious  for  Jane  to  see  him.  He  may 
have  thought  that  she  would  be  disillu- 
sioned, not  realizing  that  having  had 
some  insight  into  the  fineness  of  his 
mind  and  heart,  she  would  still  have 
seen  him  as  one  of  the  grandest  men  on 
earth. 

"I  have  lost  one  of  my  very  best 
friends,"  she  told  me,  in  a  voice  choked 
with  sincerity.  "If  I  had  ever  been  in 
any  kind  of  trouble,  I  would  have  gone 
straight  to  him,  and  I  know  he  would 
have  been  proud  and  glad  to  help  me. 

"I  can  hardly  realize  that  he  is  gone 
now.  I  keep  expecting  to  hear  his  voice 
and  that  buoyant,  bubbling  humor  of 
his,  and  then  I  suddenly  realize  that  I 
will  never  hear  it  again,  and  it  seems 
strange  and  beyond  belief  that  Paul 
should  be  dead.  Because  I  never  met 
him  but  knew  him  so  well,  I  can't  ac- 
custom myself  to  the  idea  that  he  is 
gone." 

What  Do  You  Want 
to  Know? 

{Continued  from  page  54) 

Cantor,  starring  on  that  program.  Jane 
Froman  is  on  the  Pontiac  Program 
over  the  NBC  network.  She's  a  con- 
tralto. 

Just  Blande,  St.  Louis,  Mo.— Bud- 
dy Rogers  is  in  Europe  right  now. 
Dick  Powell  can  be  reached  at  the 
Columbia  Broadcasting  Studios  in  Los 
Angeles,  Calif. 

Miss  E.  M.  K.,  Indianapolis,  Ind  — 

Another  Bing  Crosby  fan!  I  bet  Bing 
must  get  truckloads  of  mail.  How  I 
envy  him!  You  can  address  him  in 
care  of  the  Paramount  Studios  in 
Hollywood,  Calif. 

M.     L.     H.,     Stapleton,     N.     Y.— 

Wouldn't  you  leave  the  Revelers'  Quar- 
tet to  work  on  the  same  program~with 
Jack  Benny?  Of  course  you  would,  and 
I  suppose  that's  why  Frank  Parker  did 
However,  I  know  that  Frank  misses  the 
other  boys  as  well  as  they  miss  him. 

Betty  G.,  Lancaster,  Pa.— Just  ad- 
dress your  letter  to  Rudy  Vallee  in 
care  of  the  National  Broadcasting 
Company,  Rockefeller  Center,  New 
York.  I'm  sure  there  will  be  no  charge 
if  he  sends  you  a  picture. 

Donald  B.,  Omaha,  Neb.— Why  of 
course  not,  Donald.  That  wedding 
ceremony  on  the  Maxwell  House  Show- 
boat was  only  play-acting.  I  don't 
blame  you  for  thinking  so,  though  It 
was  performed  so  realistically 


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to  know  that . . .  they  parch  and  dry  lips  and 
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Coty  has  discovered  the  way  to  give  your 
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feel  . . .  how  soft  they  look.  Could  you  do 
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You  can  now  get  Coty  "Sub-Deb"Lipstick 
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65 


RAD  10    MI RROR 


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66 


Enchanted   Lady 

{Continued  from  page  34) 


model  of  sophistication. 

Without  realizing  it,  Mark  Ham- 
mond was  very  much  responsible  for 
the  remarkable  change  in  Ginger  Wal- 
lis'  appearance,  and  manner.  He  nod- 
ded careless  approval,  or  disapproval, 
of  her  clothes,  her  speech,  and  her  ways. 
And  Ginger  never  forgot  anything  he 
told  her. 

Bradley  Sonborn  said,  "You're  a  mil- 
lion miles  away  tonight,  Ginger.  It's 
not  very  flattering  to  me.  1  don't  be- 
lieve you've  heard  a  word  I've  been 
saying.   Come  down  to  earth!" 

"Sorry'"  The  half-smile  deepened. 
"I  was  day-dreaming.  A  habit  which 
goes  back  a  long  way  with  me.  What 
were  you  saying,  Brad?" 

Bradley  leaned  across  the  table.  A 
tall,  blond  man  in  his  middle  thirties. 

"I  was  saying  that  I  heard  part  of 
your  broadcast  tonight.  I  liked  that 
last  song  especially.  You  know,  the  one 
about  love  being  a  dream  which  fades 
with  the  dawn." 

"Did  you?"  said  Ginger.  "I  liked  it, 
too,  but  Mark  didn't  care  for  it.  He 
thinks  it  doesn't  suit  my  type.  He 
won't  let  me  sing  it  again.  Mark 
says — " 

"Mark — Mark — "  Bradley  said  irri- 
tably. "Every  other  sentence  you 
speak  is  a  quotation  of  Mark  Ham- 
mond. Why  don't  you  get  away  from 
your  Svengali  for  once,  Ginger,  and  let 
yourself  be  yourself?" 

Ginger  flushed  painfully.  "Mark 
Hammond  has  made  me  what  I  am.  I 
can  never  forget  that." 

Bradley  toyed  with  his  cocktail  glass. 
"No,  Ginger,"  he  said  slowly,  "Mark 
Hammond  is  keeping  you  from  where 
you  ought  to  be,  but  you  don't  realize 
it!" 

Blue  eyes  opened  wide.  "What  on 
earth  are  you  talking  about?" 

RADLEY  said,  "You  are  the  biggest 
feature  on  Hammond's  program 
now,  but  he'll  never  let  you  take  the 
credit  you  deserve.  He  is  too  jealous  of 
his  own  name.  You  are  Mark  Ham- 
mond's protegee  —  Mark  Hammond's 
discovery.  You  should  be  Ginger  Wallis, 
a  star  in  your  own  right,  on  your  very 
own  program!  How  long  are  you  going 
to  let  yourself  be  subdued  by  Ham- 
mond?" 

Ginger  gasped,  "I  never  even  thought 
of  that!"  as  though  the  very  idea  were 
treason. 

"Of  course  you  haven't,"  Bradley 
said.  "Mark  wouldn't  let  you.  He 
wants  to  keep  his  Trilby  where  she  is. 
Don't  you  see  what  I  mean,  Ginger? 
As  long  as  you  stay  with  Hammond 
and  his  band  you  will  always  be  shad- 
owed by  his  greater  glory.  You  need 
to  get  away  from  him  to  express  your- 
self properly.  You'll  never  be  a  com- 
plete personality  until  you  do." 

"But  I've  never  sung  on  the  air,  ex- 
cept with  Mark.  I  don't  believe  I  could 
sing  without  him." 

"Nonsense!  You've  got  talent,  and 
nobody  can  take  it  away  from  you. 
You  don't  know  what   real  success  is, 


yet.  You've  only  just  begun  to  taste  it." 

Ginger  said  bewilderedly,  "But  I 
don't  see  what  you're  driving  at.  Where 
do  you  come  in,  Brad?  What  do  you 
get  out  of  telling  me  all  this?" 

Bradley  said,  "You  know  that  my 
firm  is  one  of  the  largest  makers  of 
toilet  articles  in  America.  We  are  get- 
ting ready  to  bring  out  an  entirely  new 
line.  Perfume,  powder,  and  every  other 
accessory.  The  name  of  our  new  prod- 
uct is  to  be  'Enchanted  Lady.' 

"We  want  to  sponsor  a  brand  new 
radio  program  to  put  over  our  'En- 
chanted Lady'  perfume.  We  want  a 
girl  with  glamour,  and  personality,  and 
a  voice.  Somebody  who  will  embody 
the  very  spirit  of  our  'Enchanted  Lady' 
preparations.  Now  do  you  begin  to 
understand  what  I  mean?" 

Ginger  was  staring  at  him.  Her 
mask  of  poised  sophistication  had 
slipped.  She  was  the  madcap  redhead 
of  six  months  ago,  visualizing  a  pro- 
gram which  represented  her  wildest 
hopes.  A  solo  spot  on  the  air! 

"Enchanted  Lady"  she  murmured. 

Bradley  said,  "I'm  offering  it  lo  you, 
Ginger!  You're  the  only  girl  I  know 
who  can  fill  the  bill!" 

Ginger  breathed,  "Oh,  Brad!  I — I 
don't  know  what  to  say.  It  sounds  too 
marvelous  for  words!" 

"And  you're  hesitating?"  he  said 
quietly. 

For  a  second  her  eyes  wavered  be- 
fore his.  "Well,  you  see —  there's  Mark. 
I  don't  know  whether — " 

"Hammond  again!"  Bradley  burst 
out.  "Mark  Hammond"  and  his  band 
will  go  right  along  the  same  as  always. 
He  picked  you  up  the  day  after  Frances 
Marsden  eloped.  He'll  pick  up  another 
girl  the  day  after  you  leave  him.  He's 
forgotten  all  about  Frances.  He'd  for- 
get about  you. 

"I  could  name  half  a  dozen  girls  who 
might  fit  in  with  Mark  Hammond's 
band.  There's  only  one  possible  choice 
for  our  'Enchanted  Lady.'" 

A  SPASM  of  pain  shot  through  Gin- 
^^  ger.  What  Bradley  said  was  true, 
and  she  knew  it.  Mark  Hammond  could 
forget  about  her  just  as  easily  as 
though  she  had  never  existed. 

Bradley  was  offering  her  a  chance  in 
a  million  to  realize  her  dearest  wishes. 
The  star  of  the  "Enchanted  Lady" 
program  could  achieve  fame  such  as 
would  never  be  hers  if  she  stayed  with 
Mark  Hammond.  Then  why  didn't  she 
jump  to  accept  his  proposition? 

The  very  thought  of  leaving  Mark 
made  her  go  cold  all  over.  Bradley 
might  make  her  the  brightest  star  in 
radio's  heaven,  but  Ginger  knew  that 
it  would  be  an  empty  heaven  without 
Mark  Hammond. 

"I — I  don't  know  what  to  say,"  she 
repeated. 

"You'll  think  it  over,  Ginger?"  he 
urged. 

"Yes,  I  will,  Brad,"  she  promised. 
"Really  I  will." 

Lew  Littell  had  banded  together  a 
host  of  celebrities  to  put  on  a  show  for 


RADIO    MI RROR 


the  inmates  of  Sing  Sing  prison.  It  was 
the  first  time  Ginger  had  participated 
in  an  affair  of  that  sort. 

When  the  show  was  over,  Littell  ap- 
proached her. 

"Got  anything  new  for  the  column, 
Ginger?  You've  made  some  pretty 
good  items  since  the  night  you  pulled 
that  stunt  at  the  Berkeley.  How's  the 
latest  romance  coming  along?  Bradley 
Sonborn  still  leading  the  field?" 

"That  isn't  exactly  a  romance,"  Gin- 
ger protested. 

"She  didn't  say  yes,  she  didn't  say 
no,"  Lew  Littell  grinned.  "Okay,  Gin- 
ger, if  that's  the  way  you  want  it  to 
be." 

He  paused,  and  the  grin  faded  from 
his  keen  face.  Grey  eyes  searched  hers 
for  a  moment. 

"You're  in  love  with  Mark  Ham- 
mond, aren't  you?"  Littell  suddenly 
shot  at  her. 

Ginger's  face  blanched. 

Littell  said  kindly,  "It's  all  right,  kid. 
I'm  not  going  to  put  that  in  the  papers. 
There  are  some  things  sacred  even  to  a 
guy  like  me.  It's  written  all  over  your 
face,  you  know.  I  don't  know  why  be 
can't  see  it." 

"Please!"  Ginger  implored. 

"All  right.  Sorry.  It  just  struck  me 
what  a  pity  it  is.  Both  of  you  wasting 
the  best  years  of  your  life  chasing  rain- 
bows.  What  you  need — " 

He  stopped  short.  Mark  came  up. 
Mark  said, 

"Swell  show,  wasn't  it,  Lew?  Ginger, 
don't  let  him  pry  any  secrets  out  of 
you.   He  hasn't  any  mercy,  you  know." 

RINGER  felt  limp  with  the  knowl- 
"  edge  that  Lew  had  already  discov- 
ered the  one  thing  she  most  wanted  to 
hide.  Mark  turned  his  full  glance  on  her. 

"Who's  escorting  you  home  tonight, 
Ginger?" 

Ginger  forced  herself  to  answer  flip- 
pantly, "I  find  myself  in  a  tragic  posi- 
tion.   I  have  no  escort." 

"I'll,  take  you  back  to  town,"  Mark 
said.    "Want  to  come,  Lew?" 

"Thanks,  no.  I  have  my  own  car." 
Lew  Littell  lighted  up  a  cigarette,  re- 
garding the  two  of  them  standing  to- 
gether. He  said  slowly,  "Mark,  I've 
been  thinking." 

"Well?" 

"It  would  be  swell  publicity  if  you 
and  Ginger  got  married!" 

Mark's  face  went  crimson.  Ginger 
felt  like  dying  on  the  spot.  Mark  ex- 
ploded, "Lew,  you're  crazy!" 

"Crazy,  am  I?"  Lew  grinned.  "Well, 
it's  still  a  good  idea.   Think  it  over." 

Mark  said,  "Come  on,  Ginger.    Let's 

.go-" 

It  was  not  until  she  was  settling  her- 
self in  Mark's  car  that  she  realized  he 
was 'looking  at, her  with  a  new  interest. 
It  occurred  to  her  that  she  had  not  sat 
in  his  roadster  since  the  night  six 
months  ago  when  she  hid  in  the  rumble 
seat.  Actually  they  had  scarcely  been 
alone  together  since  then.  Their  meet- 
ings had  taken  place  amidst  the  bustle 
of  the  studios  with  his  orchestra  as  a 
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Perhaps  the  same  thought  struck 
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67 


RADIO     MIRROR 


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"It's  been  a  long  time,  hasn't  it,  Gin- 
ger?" 

She  said,  "Yes,  and  I've  gone  a  long 
way.   We  both  have." 

"Happy?" 

"Uh-huh." 

The  roadster  pulled  away  from  the 
walls  of  Sing  Sing.  It  was  a  cold,  beau- 
tiful night. 

Mark  said,  "You're  quiet,  Ginger. 
Are  you  always  quiet  like  this?  I 
thought  those  moods  didn't  go  with 
red  hair.  It's  funny,  but  I  don't  really 
know  you,  at  all,  do  I?" 

Ginger  smiled  to  herself.  "I  didn't 
think  you  wanted  to  know  me.  You 
made  that  pretty  plain  from  the  start. 
Perhaps  it  is  the  best  way.  Business  is 
business,  and — well,  you  know  what  I 
mean." 

Mark  Hammond's  profile  was 
strangely  tight.  His  eyes  strayed  from 
the  road  ahead  to  look  at  his  com- 
panion. Out  of  the  raw  material  which 
came  into  his  hands  six  months  ago 
had  emerged  a  very  lovely  creature. 
Some  capricious  impulse  caused  him  to 
remember  the  night  when  she  kissed 
him,  and  the  way  his  lips  had  tingled, 
and  the  startled  way  he  had  put  her 
from  him.  Six  months  later  he  began 
to  wonder  whether  he  might  have  hurt 
her. 

He  shook  his  head  bewilderedly.  But 
the  girl  who  kissed  him  was  lost  along 
with  the  madcap  manner  and  the  taw- 
dry dress.  This  girl  was  polished  per- 
fection. She  was  everything  that  he 
had  told  her  she  must  be.  She  wasn't 
the  type  to  kiss  a  man  for  practically 
no  reason  at  all.  She  had  her  feelings 
in  check.  It  was  very  difficult  to  guess 
what  she  was  thinking.  He  had  made 
her  into  a  model  of  what  a  girl  in  the 
public  eye  should  be.  Oddly  enough 
he  felt  a  sudden  regret  for  the  spon- 
taneous charm  which  had  been  lost. 

MWARK  said  curiously,  "You're  not 
"  worrying  about  what  Lew  Littell 
said,  are  you?  You  mustn't  mind  Lew, 
you  know." 

Ginger  said  slowly,  "I  have  never 
minded  one  of  Lew's  remarks  yet.  No, 
Mark.  I  was  thinking  of  the  publicity 
angle.  What  Lew  said  was  typical  of 
the  lives  we  lead.  We  are  dominated 
by  publicity  plans.  Every  thought, 
every  act  is  with  a  view  to  the  reactions 
of  our  public,  and  the  increasing  of  our 
fan  mail.  Six  months  ago  I  thought 
that  publicity  was  the  most  important 
thing  in  the  world.  Now  I  am  begin- 
ning to  wonder  if  we  are  feeding  our 
ambition,  and  forgetting  our  souls.  I 
mean — living  for  the  glamour,  and 
missing  the  real  things  in  life." 

Without  realizing  it  her  voice  had 
developed  a  passionate  intensity.  Mark 
thought  for  a  while  before  he  an- 
swered, 

"Is  there  anything  real  in  life,  be- 
sides success  in  one's  chosen  field?" 

Ginger's  reply  was  a  direct  challenge. 
"Is  there?"  She  turned  and  looked  him 
full  in  the  eyes. 

She  spoke  rapidly. 

"You  don't  mean  that,  Mark.  You 
know  that  there  is.  You've  let  yourself 
be  blinded  by  ambition,  and  so  have  I. 
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RADIO    M IRROR 


we  really  living  at  all?  Where  are  the 
really  important  things?  Home  life — 
true  companionship — marriage?" 

She  hadn't  intended  to  say  the  last 
word,  and  bit  her  lip  sharply. 

Mark's  voice  sounded  strained.  "My 
dear  girl,  when  1  first  got  out  of  col- 
lege and  decided  that  1  was  going  to 
lead  an  orchestra,  I  met  with  every  dis- 
appointment a  man  could  know.  I  told 
myself  then  that  nothing  was  going  to 
stand  in  the  way  of  my  success.  Noth- 
ing has,  and  nothing  is  going  to. 

They  rode  for  a  while  in  silence,  and 
then  Mark  said, 

"When  I  signed  up  with  Bronstein  I 
agreed  that  I  should  not  marry  as  long 
as  my  contract  lasted.  You  see,  pub- 
licity has  built  me  up  into  a  sort  of  a 
romantic  hero."  He  laughed.  "And 
they  are  not  taking  any  chances  on 
spoiling  my  reputation." 

For  an  instant  a  faint  edge  of  bitter- 
ness distorted  his  voice.  Then  he 
shrugged  his  shoulders. 

"What  brought  all  this  up,  anyway? 
It's  too  beautiful  a  night  for  philoso- 
phizing. Always  remember,  Ginger, 
that  there  is  room  in  a  lifetime  for 
everything.  But  you  can't  have  every- 
thing all  at  once.  You  and  I  are  young, 
and  we  have  our  careers.  There's  plenty 
of  time  later  for  the  other  things." 

He  repeated,  as  though  to  assure  him- 
self of  the  fact,  "Plenty  of  time!" 

The  car  raced  on  through  quiet  West- 
chester. Ginger  was  so  wrapped  up  in 
her  thoughts  that  she  never  quite  knew 
how  the  accident  happened.  It  was  as 
quick  as  a  flash. 

Rounding  a  narrow  curve,  and  an- 
other car  looming  up  to  meet  them. 
They  learned  afterward  that  the  driver 
was  drunk,  and  on  the  wrong  side  of 
the  street.  Ginger  was  aware  of  daz- 
zling headlights  plunging  at  them.  A 
fierce  exclamation  from  Mark.  Her 
own  scream  of  terror.  Mark  swerved 
sharply,  and  skidded.  The  car  top- 
pled over  a  slight  -embankment,  and 
overturned. 

Ginger  was  aware  of  her  body  lurch- 
ing forward,  and  a  terrible  sensation  as 
of  every  muscle  being  wrenched.  There 
was  no  further  sound  from  Mark.  She 
could  not  even  see  him.  A  darkness 
deeper  than  that  of  the  night  crushed 
her  into  oblivion. 

The  accident  is  the  turning  point  in 
Ginger's  and  Mark's  lives.  The  pulsating 
love  scene  and  its  startling  climax  will 
thrill  you.  Don't  jail  to  read  it  in  June 
Radio  Mirror,  out  April  26. 


COMING     IN 
RADIO     MIRROR 

The  most  fascinating  story  ever  written  about 

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Watch  for  fftis  story 


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69 


RADIO    M IRROR 


BIG  SAVINGS 

WITH  FABRAYfOR  SHELVES 


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Dioxogen  Cream  is  the  only  preparation  in 
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Scoop  !     Babs   Ryan 
Confesses 

(Continued  from  page  23) 

one   of   the   show's    popular    members. 

As  Babs  told  me  this,  seated  at  a 
tiny  table  in  a  cafe  only  a  block  from 
the  rehearsal  hall  for  the  show  she  had 
just  left,  her  hands  which  had  been 
tightly  gripped  around  a  cocktail  glass, 
unfolded  and  lay  at  rest  on  the  check- 
ered cloth.  Already,  telling  the  truth 
about  what  had  happened,  she  was 
more  relaxed. 

Babs  was  Blanche  Redwine,  a  senior 
in  high  school  the  day  a  friend  of  the 
family's,  a  woman  who  was  a  well- 
known  figure  in  vaudeville,  came  to  call 
at  the  home  in  Kansas  City.  Jokingly, 
Babs  told  the  friend  that  she  too  could 
sing  and  in  jest  proved  it. 

'W'HE  woman  listened,  impressed  with 
-■-  the  distinctive  quality  of  Babs'  voice. 
Later,  before  she  left,  she  took  Babs 
aside  and  whispered  to  her  a  moment. 

"Wait  until  I  get  back  to  Chicago.  I 
think  I  can  find  you  a  job  there.  I'll 
wire  you  as  soon  as  I  hear  anything." 

Until  the  day  the  telegram  arrived 
she  never  gave  it  another  thought. 

Then  this  wire.  It  was  brief  and  to 
the  point.  Babs  should  come  imme- 
diately to  Chicago.  The  woman  wanted 
to  coach  her,  then  put  her  in  vaude- 
ville. With  the  telegram  was  a  train 
ticket.  Her  hopes  running  wildly  high, 
Babs  showed  the  telegram  to  her  father. 
Could  she  go? 

"What!"  her  father  exclaimed.  "Quit 
high  school  before  graduation?  Become 
a  show  girl?  Certainly  not!"  He  said 
nothing  more,  but  Babs  knew  it  was 
final  as  far  as  he  was  concerned. 

That  night,  long  past  midnight,  she 
sneaked  down  the  front  stairs,  her  suit- 
case in  one  trembling  hand.  She  had 
been  careful  to  show  her  father  only 
the  telegram  and  not  the  train  ticket. 

For  two  months,  in  Chicago,  Babs  re- 
hearsed, trained,  studied,  under  tute- 
lage of  this  woman.  At  the  end  of  this 
time,  she  met  a  seasoned  trouper  and 
they  formed  a  team.  A  short  engage- 
ment followed,  but  it  wasn't  a  success. 
Babs  learned  that  her  voice  would 
never  be  strong  enough  even  for  duets. 

Came  another  period  of  training  and 
study  back  in  Chicago.  Then  she  heard 
that  two  young  boys,  going  on  seven- 
teen and  eighteen,  were  auditioning  for 
a  girl  who  could  play  the  piano.  Babs 
applied  and  was  given  an  audition. 

She  played  the  piano,  reading  at 
sight  the  tricky  arrangements  the  boys 
gave  her.  It  was  fun,  too.  She  liked 
the  younger  brother,  Charley.  He  was 
so  nice  to  her,  standing  by  her,  ex- 
plaining the  notes  over  which  she  might 
stumble.  Suddenly  an  idea  came  to 
her. 

"Want  me  to  sing  a  number  with 
you?"  she  asked,  smiling  hopefully. 
The  boys  looked  doubtfully  at  each 
other.    Finally  Charley  spoke. 

"Why  not?"  he  asked,  shrugging  his 
shoulders.  After  all,  here  was  the  only 
girl  they  had  found  in  fifty  auditions 


What  Will  You  Do  With 

* 350000 w 

Ijf  YOU  Win    it   ?/^\ 


I'LL  PAY  "F 

$350-00 

for  an  Answer  .  .  . 

Again,  I'll  award 
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Tell  me  in  20  words  or  less:  "What 
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answer   selected  as   the   best. 

20   WORDS   WIN   $350.00 


Neatness, 
considered 
sentence  of 
that  counts, 
the  winning 

Just  Send 

You     for 


tyle,  or  handwriting  not 
It's  what  you  say  in  a 
20  simple  words  or  less 
The  prize  is   $350.00  for 

answer.  Send  yours  quick. 

ing  Answer  Qualifies 


the 


to 


Opportunity 

WIN  $3,500.00. 

...  in  final  prize  distribu- 
tion, details  of  which  I'll 
mail  you   at  once.   More 
than  $6,000.00  cash  will 
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for  promptness.   Send 
no   money,  just   your 
answer  —  a  postcard 
will  do.   Prizes  dupli- 
cated in  case  of  ties. 
Answers     must     be 
postmarked  not  later 
than   May   31,  1935 
Mail  yours  at  once 
TODAY. 


ERNIE  MILLER,  Prize  Mgr. 

Dept.  DW  E^flHH      H.  O,  Building 
CINCINNATI -OHIO 


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70 


RADIO    MIRROR 


who  could  even  play  the  piano  the  way 
they  wanted. 

Babs  sang  and  the  trio  was  formed. 
From  the  first  day  it  was  her  ideas  for 
arrangements,  her  suggestions,  _  her 
voice  that  became  the  real  business 
property  of  the  three.  Charley  by  now 
was  in  love  with  Babs,  madly  in  love. 
Eagerly,  each  time  they  were  alone,  he 
pleaded  with  her  to  marry  him.  Weren't 
they  always  together  anyway?  Couldn't 
she  see  by  now  what  kind  of  a  fellow 
he  was? 

"I  like  you,  Charley,"  Babs  told  him. 
"We're  so  very  young.  Why  I  haven't 
even  finished  high  school  yet.  It  seems 
so  foolish  to  marry  now." 

Never  did  Charley  give  up  hope. 
Finally,  one  night  in  desperation,  Babs 
called  her  mother  in  Kansas  City.  Be- 
fore she  called,  she  brought  Charley  to 
her  room.  Reluctantly  he  agreed  to 
abide  by  the  mother's  decision.  The 
call  went  through  and  Babs  explained 
the  situation.  Yes,  she  thought  she 
loved  Charley,  she  admitted,  but  they 
were  so  young.   Wasn't  it  too  soon? 

The  mother  thought  a  moment,  then 
sent  her  reply,  firm  and  clear,  over  the 
wires. 

"Babs,  you're  alone.  I've  never  ap- 
proved of  your  touring  in  vaudeville 
this  way.  Marry  Charley.  I  know  from 
your  letters  that  you're  making  a  wise 
choice.  Then  I  won't  be  worried  at  all. 
knowing  you  have  a  husband  to  watch 
out  for  you." 

Stunned.  Babs  nodded  her  head  in 
mute  agreement  and  hung  up  the 
phone.  She  told  Charley  what  her 
mother  had  said. 

"Darling!"  he  cried.  "We'll  be  mar- 
ried tomorrow  morning!" 

So  Babs  became  Mrs.  Charley  Ryan. 
That  night  the  trio  put  their  heads  to- 
gether. No  one  but  themselves,  they 
decided,  was  to  know  that  Babs  had 
married  one  of  her  "brothers."  It 
might  hurt  business. 

IT  wasn't  long  after  that  the  trio  went 
to  Cleveland  for  a  job  and  was 
heard  by  Fred  Waring.  The  unusual 
style,  the  breaks  which  Babs  put  into 
the  songs  and  made  attractive  with 
high,  half  squeeky  notes,  made  a  hit 
with  Waring.  He  met  them,  found  they 
could  be  put  under  contract,  got  a  law- 
yer, some  ink  and  a  pen,  and  closed  the 
deal. 

Again  the  trio  had  a  conference. 
Again  they  decided  it  would  be  better 
to  keep  the  marriage  a  secret.  Not  even 
Waring  was  to  know. 

And  then,  just  as  the  trio  hit  the  long 
swell  that  rolled  them  to  the  top  in 
popularity,  Babs  recognized  the  first 
storm  warnings  of  a  wrecked  marriage. 

Rehearsals  which  were  all  business, 
with  Babs  scolding,  cajoling,  scorning, 
and  Charley  snapping  back,  went  the 
way  rehearsals  should  go.  At  the  end 
of  long  hours,  songs  worked  out  to  the 
trio's  mutual  satisfaction.  But  the 
small  quarrels,  the  arguments  started 
in  rehearsals,  carried  over  into  the 
hours  after  dinner.  Charley  perhaps 
would  bring  up  an  unsettled  point.  In- 
evitably, Babs  would  reply.  Little  con- 
troversies became  enormous  points  on 
which  neither  would  give  in, 


YOU'VE  WON -HIM 
NOW  YOU  MUST  KEEP  M 


Don't  let  Cosmetic  Skin 
spoil  your  good  looks! 

MANY  a  woman  without  real- 
izing it  is  actually  spoiling 
her  looks.  For  stale  make-up  left 
choking  the  pores  day  after  day 
causes  dullness,  tiny  blemishes — 
signs  of  Cosmetic  Skin! 

Cosmetics  Harmless  if 
removed  this  way 

In  Hollywood  the  lovely  screen 
stars  protect  their  million-dollar 
complexions  with  Lux  Toilet  Soap. 
This  is  the  pure,  mild  soap  espe- 
cially made  to  remove  cosmetics 
thoroughly.    Its  rich,  ACTIVE 

Buss  a  Land/ 

PARAMOUNT  STAR 


lather  sinks  deep  down  into  the 
pores,  carries  swiftly  away  every 
vestige  of  dust,  dirt,  embedded 
rouge  and  powder. 

Before  you  put  on  fresh  make- 
up during  the  day  and,  of  course, 
ALWAYS  before  you  go  to  bed  at 
night — give  your  skin  this  gentle, 
protecting  care! 


ANY  GIRL  CAN  WAVE  A 
SMOOTH,  REALLY  LOVELY 

SKIN.  YOU  CAN  USE 
COSMETICS  AS  MUCH  AS 

you  wish  if  you  guard 

YOUR  SKIN  AS  I  DO- WITH 
GENTLE  IdXTOflETSoAP 


71 


RADIO     MIRROR 


SENSATIONAL— NEW 


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"It's  the  same  old  story,"  Babs  told 
me.  "You  can't  bring  business  into  the 
home.  Fights  are  bound  to  follow,  if 
you  do,  and  neither  Charley  nor  I 
could  help  talking  about  the  day's  work 
at  night.  That  started  it  and  in  the 
end  we  did  nothing  but  bicker  all  the 
time.  No  love  can  stand  up  under  that. 

"Even  now,  Charley  won't  admit  to 
himself  that  we're  through  with  mar- 
riage, but  deep  down  in  his  own  heart 
he  knows  the  truth.  Some  day  he'll  ad- 
mit it. 

"As  a  matter  of  fact,"  she  went  on, 
her  cheeks  coloring  a  little,  "I  think  I'm 
in  love  right  now.  But  he's  in  Florida 
and  besides,  my  divorce  won't  go 
through  for  another  five  weeks.  Per- 
haps," and  her  tone  became  wistful, 
"Charley  will  believe  now  that  our 
marriage  is  really  over." 

She  stood  up  and  put  out  her  hand 
in  a  friendly,  spirited  gesture. 

"I'll  bet  you,"  she  said,  "that  no 
matter  what  else  happens,  you'll  be 
hearing  Babs  and  her  brothers  on  the 
radio  when  your  story  comes  out  in  the 
magazine." 


Meet  the  Artists! 

(Continued  from  page  47) 

day  present  for  an  old  neighbor  and 
decided  to  make  one,  too.  On  the  birth- 
day, young  Elizabeth  rose  at  six. 
slipped  out  of  the  house,  rang  the 
amazed  neighbor's  bell,  sang  her  half  a 
dozen  Schubert  songs,  and  returned 
home  in  time  to  help  carry  in  the 
breakfast  coffee.  Was  sent  to  Dresden 
at  seventeen  to  study  piano.  En- 
gaged a  year  later  for  the  Royal  Dres- 
den Opera.  Her  father  had  to  come 
from  the  country  to  sign  her  contract. 
When  she  first  came  to  New  York, 
friends  engaged  for  her  a  fine  pent- 
house apartment  overlooking  the  river. 
She  was  terribly  unhappy  there!  Can't 
stand  living  high  up  in  apartments. 
Prefers  her  own  house,  close  to  the 
feel  and  the  smell  of  the  earth.  Now 
lives  in  the  suburbs,  runs  her  own 
household,  and  drives  her  roadster  her- 
self to  and  from  Metropolitan  Opera 
performances!  Loves  horses,  dogs,  gar- 
dening, and  all  out-door  sports,  espe- 
cially skiing.  Reads  a  great  deal,  plays 
piano,  and  hates  bridge.  Prefers  con- 
versation !  Not  at  all  a  free-and-easy 
mixer,  but  a  rock-of-Gibraltar  friend 
Believes  the  secret  of  happiness  lies, 
not  in  what  you  get,  but  in  your  own 
powers  of  appreciation.  Grew  up  in 
Germany's  hard  post-war  years,  and 
still  counts  it  a  thrill  to  have  enough 
to  eat!    Never  gossips. 


GLADYS  SWARTHOUT'S 
PRESCRIPTION   FOR   PARADISE 

Anybody  who  wants  true  happiness  must  read 
this    fine    feature    in    next    month's 

RADIO  MIRROR 
OUT  APRIL  26 


SO  TIRED,  SO  BLUE 

Till  This  ALL-VEGETABLE  Laxative 
Solved  Her  Constipation 

She  was  so  tired — depressed — always  having 
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relief.  Then  she  discovered  the  real  answer.  A 
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not  mere  partial  bowel  action. 

Can  there  be  such  a  difference  in  laxatives? 
Stop  and  think  for  a  minute.  Nature's  Remedy 
(NR  Tablets)  contains  only  natural  plant  and 
vegetable  laxatives,  properly  balanced.  No 
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freshed— toned  up — so  pleasantly  ?live.  You'll 
want  to  give  NR's  a  fair  trial  immediately. 
They  are  so  kind  to  your  system — so  quickly 
effective  for  relieving  headaches,  colds,  bilious- 
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habit  forming — another  proof  that  nature's 
way  is  best.  The  economical  25  dose  box,  only 
25c  at  any  drug  store. 

rnpp  1935  Calendar-Thermometer,  beautifully  de- 
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Viscose  Method  heals  many  old  leg  sores 
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12 


RADIO    M IRROR 


Coast-to-Coast    Highlights 
Chicago 

(Continued  from  page  44) 

dance  broadcasts  have  been  changed. 
You  used  to  hear  the  announcer  say 
"And  now  we  invite  you  to  dance  with 
Ted  Weems."  One  literal  minded  lady, 
with  three  cocktails  aboard,  caused 
that  to  be  changed.  She  stopped  in 
front  of  the  bandstand  at  the  Palmer 
House  and  insisted  that  Ted  stop  con- 
ducting the  orchestra  long  enough  to 
dance  with  her! 

TOURING  rest  periods  while  rehears- 
ing, Tony  Wons  and  his  "House 
by  the  Side  of  the  Road"  company, 
listen  to  recordings  of  the  previous 
Sunday's  broadcast.  They  can  actually 
hear  how  they  sounded  on  the  air  and 
improve  themselves  that  way. 

,MfAYNE  KING  wants  to  sell  his 
sporty  Stinson  cabin  plane.  Mrs. 
King  feels  that  she  should  stay  on  the 
ground  now,  what  with  a  child  and 
everything.  So  Wayne  will  do  his  fly- 
ing alone  in  an  open  cockpit  airplane 
from  now  on. 

ANNE  SEYMOUR,  star  of  the 
Grand  Hotel  broadcasts,  has 
stopped  in  nineteen  hotels  named  Grand 
Hotel  in  as  many  different  cities  of  the 
world. 

JACKIE  HELLER,  the  half  pint 
singer,  almost  missed  a  broadcast 
once  despite  his  motorcycle  police 
escort.  Chicago's  icy  streets  kept  the 
parade  down  to  a  cautious  twenty 
miles  per  hour. 

^OUNTESS  OLGA  ALBANI  who 
^^  prefers  to  be  called  Olga  rather 
than  Countess  almost  lost  a  pearl  the 
other  day.  She  dropped  in  to  see  some 
friends  who  were  entertaining  Eugenie 
Leontovich  and  Phil  Huston  of  the  the- 
atre. After  she  had  left,  Phil  suddenly 
bit  on  something  hard.  It  was  a  pearl. 
Now  it  wouldn't  have  astonished  Phil 
if  he  had  been  eating  oysters.  But  this 
was  marinated  herring  and  pearls  don't' 
belong  in  herring.  Suddenly  someone 
remembered  that  Miss  Albani  had 
reached  across  the  table  to  shake  hands. 
They  telephoned  her.  In  surprise  she 
looked  at  the  ring  on  her  right  hand. 
Yes,  the  pearl  was  gone. 

JOSEF  KOESTNER,  the  Household 
program  orchestral  conductor,  was 
all  packed  up  to  leave  his  German 
home  to  teach  music  in  Budapest  when 
a  letter  arrived  from  relatives  in 
America  suggesting  he  join  them.  He 
changed  his  tickets,  kept  his  luggage 
packed  and  within  a  few  hours  was  on 
his  way  to  the  United  States. 

Jk  MATEUR  radiophone  operators 
got  something  of  a  surprise  the 
other  night  when,  after  talking  to  a  cer- 
tain fellow  by  short-wave  for  several 
minutes,  they  discovered  he  was  Vic  of 
the  popular  NBC  family  sketch,  Vic 
and   Sade.     And  guess   what   they   all 


\wo  ammafl  MirSo  Uflenniiy  JJcroltaniisttaDira 
(nnmim<DTinim<B©  ttHnce  mmaninrncra^j© 

anlT  ttttapnir  alLrariii'ijiIbTBir      **f     l&J^ 


^iCS''^ 


V"  * 


TVTOT  so  long  ago  it  seemed  as  if 
■*■  ^  the  happy  plans  were  going 
awry.  Jack  6eemed  uneasy,  unwill- 
ing to  go  on.  Doris  was  crushed 
by  his  coolness. 

Then  a  true  friend  told  Doris, 
"The  tiling  which  is  troubling  Jack 
is  one  of  those  big  little  things 
which  you  can  easily  correct." 

Happy  ending! 

It  takes  a  true  friend  indeed  to  tell  a  girl 
that  it  is  not  pleasant  to  be  near  her  on 
account  of  the  ugly  odor  of  underarm 
perspiration. 

It's  so  unnecessary  to  offend  in  this 
way.  For  you  can  be  safe  all  day,  every 
day,  in  just  half  a  minute.  With  Mum! 

You  can   use  this   dainty   deodorant 


cream  any  time,  you  know  —  after  dress- 
ing, just  as  well  as  before.  For  it's  per- 
fectly harmless  to  clothing. 

It's  soothing  to  the  skin,  too.  You  can 
1  shave  your  underarms  and  use  Mum  at 
once. 

Remember,  too,  Mum  doesn't  prevent 
perspiration  itself  —  just  that  unpleasant 
odor  of  perspiration  which  has  stood  be- 
tween many  a  girl  and  happiness.  Make 
Mum  a  daily  habit.  Bristol-Myers,  Inc., 
15  West  St.,  New  York. 


LET    MUM    HELP    IN    THIS 
WAY,  TOO.  Use   Mum    on 

sanitary  napkins 
and  enjoy  com- 
plete freedom 
from  worry  about 
this  source  of 
unpleasantness. 


UM  TAKES  THE  ODOR 
OUT  OF  PERSPIRATION 


73 


RADIO     MIRROR 


DANDRUFF 

-a  menace  ! 

THE  Medical  Profession  disagree  as  to 
the  cause  of  Dandruff  but  all  agree 
that  it  often  causes  baldness.  Lucky  Tiger 
Hair  Tonic  for  Dandruff,  made  under  our 
Standardized  Formula  for  nearly  two  dec- 
ades does  correct  Dandruff  and  stops 
scalp  itching  and  irritations,  and  leaves 
the  hair  soft  and  lustrous.  Costs  little  at 
Druggists  and  Barbers. 

Alsomakers  of  Lucky  Tiger  Magic  Sham- 
poo. Lucky  Tiger  Hair  Dressing  for  Dry  Scalp  an<J 
Lucky  Tiger  Antiseptic  Ointment  for  Ringworm, 
Athlete's  Foot  and  Skin  Infections. 

HAIR  TONIC    T$r 


MONEY- BACK  GUARANTEE! 


I  once  looked  like  this  Ugly  hair 
on  face. . .  unloved...  discouraged: 
f/ft  lOVeo.  Nothing  helped.  Depilatories, 
waxes,  liquids. .  .even  razors  tailed.  Then  1  dis- 
covered a  simple,  painless,  inexpensive  method.  It 
worked!  Thousands  have  won  beauty  and  love  witu 
the  secret.  My  FREB  Book,  "How  to  Overcome  Super- 
fluous Hair,"  explains  the  method  and  proves  actual 
success  Mailed  in  plain  envelope.  Also  trial  offer. 
No  obligation.  Write  Mile.  Annette  Lanzette.P.O.Box 
4040.  Merchandise  Mart.  Dept    147,  Chicago. 


Freckles 

Secretly  and  Quickly  Removedl 

"VOV  can  banish  those  annoying, 
■*■  embarrassing  freckles  quickly  and 
surely  in  the  privacy  of  your  own 
room,  Yourfriends  will  wonder  how 
you  did  it.  Stillman's  Freckle  Cream 
removes  them  while  you  sleep.  r~rvc 
Leaves  the  skin  soft  and  smooth,  0\) 
the  complexion  fresh  and  clear.  A  Jar 


wanted  to  talk  about:  Vic  and  Sade. 
They  even  tried  to  pry  information  out 
of  Vic  as  to  what  was  to  happen  in 
future  Vic  and  Sade  skits,  but  Vic  (Art 
Van  Harvey)  couldn't  have  told  them 
even  had  he  been  willing.  He  doesn't 
know  what's  going  to  happen  until  he 
reaches  the  studio  for  rehearsal  each 
day. 

The  station  was  W9SP  in  Forest 
Park  111.,  owned  by  Harold  Blough, 
one  of  Vic's  friends.  First  Van  Har- 
vey and  Blough  established  two-way 
communication  with  a  "ham"  in  Syra- 
cuse. Later  a  fan  in  Watertown,  S.  D., 
was  picked  up,  and  he  too  became  all 
ears  when  informed  whom  he  was  talk- 
ing to.  Finally  a  Cicero,  111.,  operator, 
no  longer  able  to  restrain  himself  after 
listening  to  the  previous  conversations, 
broke  in  and  called  his  wife  to  the  mike 
so  she,  too,  could  talk  to  Vic. 

Pacific 


{Continued  from  page  45) 

library;  Meredith  Gregor,  third  mem- 
ber, went  back  to  her  home  in  Long 
Beach  to  manage  property  for  her 
mother's  estate. 

"THAKE  your  troubles  to  church  and 
*  pray."  'Tis  a  gagman's  dream  .  .  . 
sort  of  a  shot  in  the  arm.  Linn  Church 
and  Russell  Pray,  announcer  and  tech- 
nician respectively  at  KYA  in  Frisco- 
town,  are  used  to  such  wheezes  con- 
cocted and  dished  out  by  the  ribald 
and  uncouth  members  of  the  announc- 
ing fraternity. 

"W^I-.II.,  isn't  tins  just  ducky.  Or 
is  it?  Seems  as  though  the  male 
staff  of  Long  Beach's  KFOX  is  band- 
ing together  against  that  demon 
tobacco.  Hal  Nichols,  general  fac- 
totum; Billy  Woods,  juve  dramatist; 
Jay  Johnson,  comedian  of  sorts;  Fos- 
ter Rucker  and  Lou  Houston,  announc- 
ers ..  .  even  the  entire  technical  force 
.  .  .  none  of  em  smoke  the  filthy  weed, 
according  to  the  publicity  scribes.  But, 
why  in  heck  did  they  leave  the  gals  out 
in  making  the  survey? 

^LAUDE  REIMER,  KHJ  organist, 
^^  was  once  a  boy  soprano  in  the 
choir  of  St.  Paul's  Episcopal  Cathedral 
at  Syracuse,  N.  Y.  .  .  .  later  became 
organist  there  and  still  later  was 
married  in  that  church. 

MYRON  NEISLEY  got  a  good 
i¥M  break  in  landing  at  KNX,  Holly- 
wood, when  NBC  had  its  semi-annual 
house-cleaning  some  months  ago  and 
tossed  out  a  whole  flock  of  top-notch- 
ers.  Years  ago  he  was  with  the  Round- 
ers male  quartet  in  Los  Angeles  before 
rising  to  network  fame.  Born  in  Abi- 
lene, Kansas,  he  grew  up  in  Wakeeney, 
went  to  college  in  Emporia  and  aspired 
to  be  a  chemist.  But  he  turned  to  stage 
and  later  to  radio  as  a  means  of  artis- 
tic expression. 

0\V  do  you  like  Soprano  Francia 
White  on  the  revamped  NBC 
House  Part)?  Folks  in  the  southwest 
thought  she  was  extra  good  the  years 


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RADIO    MIRROR 


she  was  on  Los  Angeles  and  Hollywood 
stations.  And  then  came  the  big  break 
and  New  York  at  last. 

She  was  graduated  from  the  Covina 
High  school  .  .  .  studied  ballet  and  tap 
dancing  in  the  city  .  .  .  played  on  vodvil 
circuit  to  get  to  New  York,  but  had  to 
turn  right  around  and  come  home  be- 
cause of  illness. 

A  few  years  ago  she  had  the  prima 
donna  part  in  the  KFI  Opera  of  the 
Air  .  .  .  sang  in  the  famed  Hollywood 
Bowl  .  .  .  lead  soprano  in  Max  Rein- 
hardt's  "Midsummer  Night's  Dream" 
presentation  .  .  .  did  the  Jenny  Lind 
singing  role  in  "The  Mighty  Barnum." 
And  now  the  little  lady  is  doing  big- 
time  stuff,  but  looks  forward  to  coming 
back  to  the  sticks  and  settling  down  on 
an  orange  grove  again. 

WEWIS  MEEHAN,  popular  radio 
tenor  of  Southern  California,  is 
about  to  change  his  name  from  Lewis 
to  John.  The  name  John  adds  up  to 
three,  in  numerology,  which  means  "the 
artist."    Or  so  they  say. 

WIMMIE  FIDLER,  NBC  film  chat- 
w  terer,  is  a  blond,  blue-eyed  South- 
erner .  .  .  born  in  St.  Louis,  educated  in 
Mississippi  and  Tennessee.  He  served 
in  the  Marines  during  the  war;  sold 
auto  accessories  in  Memphis;  in  the 
silent  films  a  year  or  so;  then  publicity, 
and  first  on  the  air  in  '33  with  film 
gossip  for  the  Hollywood  on  the  Air 
half  hours. 

WHAT  THEY  WANT  TO  KNOW 

Answering  some  of  the  queries  from 
readers. 

Max  Von  L.  Swarthout,  music  dean 
of  the  University  of  Southern  Califor- 
nia, is  a  cousin  of  Gladys  Swarthout, 
of  NBC  Beauty  Box  Theatre  fame. 

Dick  Webster,  who  sings  and  plays 
the  violin  with  Jimmie  Grier's  Orches- 
tra, is  a  brother  of  Vera  Van,  CBS 
songstress.  Vera  was  born  as  Vera 
Geraldine  Webster  in  Marion,  Ohio, 
and  did  her  first  broadcast  via  KHJ 
on  "Uncle  John"  Daggett's  children's 
hour  when  she  was  twelve. 

Cheri  McKay,  heard  from  Chicago 
with  the  Merry  Macs,  is  a  sister  of  Ben 
McLaughlin,  with  NBC  in  San  Fran- 
cisco .  .  .  Bennie  Walker  on  the 
Woman's  Magazine  of  the  Air,  and  so 
forth. 

Virginia  Sale,  heard  on  some  Los 
Angeles  radio  drama  bits,  is  a  sister 
of  Chic  Sale,  who  is  now  with  Shell- 
ville  on  NBC  Mondays  at  9  d  m 
(PST). 

Gale  Gordon,  Los  Angeles  radio 
drama  man  now  in  New  York,  but  who 
may  go  home  soon,  is  really  Charles 
Thomas  Aldrich.  His  father,  retired 
actor,  lives  on  a  hundred-acre  estate  in 
New  York  state. 

I  don't  know  whether  Claude 
Sweeten,  KFRC  music  head,  is  still 
sending  out  his  autographed  pictures 
or  not.  Why.  don't  you  write  him  in 
San  Francisco?  He  sent  out  lots  to 
the  audience  of  Feminine  Fancies  and 
Jamboree  programs. 


SO  YOU  THINK 
YEAST  FOAM 
TABLETS  WILL 
CLEAR  UP  MY  SKIN? 


I'M  SURE  THEY  WILL 
THEY  DID  WONDERS 

FORMEJLMOSTALL 
MY  FRIENDS  EATTHEM/ 


THOSE  YEAST   TABLETS    ARE 

MARVELOUS...   MY     SKIN     LOOKS 
BETTER  ALREADY.  AND  I  ONLY  STARTED 
TAKING  THEM  A  FEW  DAVS    AGO! 


Yeast 


WHAT  Yeast  Foam  Tablets 
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elements  which  strengthen  the  di- 
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becomesclearandsmooth,  theenvy 


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?z\t:::z  yeast  foam  tablets 


75 


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HE 


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and  gently.  Leaves  the  skin  hair  free. 
Phelactine  is  the  modern,  odorless  facial 
depilatory  that  fastidious  women  prefer. 

i Powdered  Saxolite — 

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wbendissolvedinone-halfpintwitcbhazel.lt 
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cheskinglowwithfresh,  warm,  youthful  color. 


RADIO     MI RROR 

How  to  Get  More  Fun 
Out  of  Music 

(Continued  from  page  29) 

all-Brahms  concerts  broadcast  by  the 
greatest  symphonic  group  in  America, 
the  New  York  Philharmonic-Sym- 
phony. And  under  the  baton  of  the 
greatest  conductor  in  the  world.  Arturo 
Toscanini. 

When  we  speak  of  Toscanini  as  the 
greatest  conductor  of  the  world,  we 
think  of  his  marvelous  memory,  his 
concentration  on  every  last  detail  of 
the  symphony  he  is  directing. 

There  are  thousands  of  stories,  many 
of  them  true,  told  of  Toscanini's  amaz- 
ing knowledge  of  the  scores  he  con- 
ducts. A  tuba  player  in  the  Philhar- 
monic orchestra  came  to  him  one  eve- 
ning in  great  distress  just  as  the  per- 
formance was  about  to  begin.  He  had 
just  discovered  that  a  striking  piece  of 
mechanism  had  broken  the  lowest  note 
of  his  tuba,  and  he  was  unable  to  sound 
that  note.  What  was  he  to  do?  Tos- 
canini reflected  a  minute.  Then  he  said, 
"It's  all  right.  That  note  doesn't  oc- 
cur this  evening."  Toscanini  had  re- 
viewed three  hours  of  music  in  his 
mind  and  discovered  that  the  particu- 
lar tone  in  question  would  not  be 
played  by  the  tuba! 

And  another!  One  time  a  second  fid- 
dler on  a  rear  stand  of  the  Metropoli- 
tan Orchestra  forgot  to  take  the  mute 
off  his  violin,  or  was  perhaps  too  lazy 
to  bother  for  a  few  measures.  With- 
out turning,  Toscanini  said  quietly:  "I 
can  not  see  so  far,  but  I  hear  a  mute 
somewhere  on  one  of  the  second  vio- 
lins." 

UT  to  return  to  the  composer 
Brahms — it  will  be  a  great  help  to 
know  something  about  the  personality 
behind  the  tremendous  symphonies,  the 
world-famous  songs  that  Brahms  wrote, 
and  that  you  and  I  are  to  hear. 

Remember  that  last  month  we  de- 
cided that  the  whole  trick  of  getting 
something  out  of  "serious"  music  was 
to  relax,  to  "take  it  easy,"  and  to  re- 
member that  you  don't  have  to  be  a 
professional  musician  or  to  know  any- 
thing about  musical  technique  to  ap- 
preciate these  broadcasts. 

So  let's  approach  Brahms  in  some- 
thing of  the  same  spirit.  Let's  gos- 
sip a  bit  about  him  as  a  person,  before 
we  turn  to  his  music.  That  will  help  us 
get  the  "feel  of  him." 

Brahms  was  born  at  Hamburg.  Ger- 
many, in  1833  and  spent  most  of  his 
early  life  there.  His  father  was  a  well- 
known  but  struggling  music  teacher 
who  taught  him  music  well,  but  was 
not  able  to  give  him  much  in  a  material 
way. 

When  he  was  fourteen,  Brahms 
started  playing  the  piano  in  the  sailors' 
dives  and  dance  halls  of  Hamburg. 
And,  like  all  romantic  and  imaginative 
boys  of  his  age,  he  fell  often  and  vio- 
lently in  love. 

The  women  he  fell  in  love  with  were 
those  whom  he  met  and  saw — and  they 
were  practically  all  the  chambermaids 
and  "hostesses"  of   the  dives  in  which 


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RADIO    M IRROR 


he  played  the  piano. 

These  unfortunate  women  often 
loved  him  in  return.  He  was  a  strange 
lad  to  them,  a  boy  none  of  them  under- 
stood very  well.  Even  then  he  was 
composing  music  and  dreaming  wildly 
beautiful  dreams  for  himself.  He  spoke 
of  his  early  loves  in  the  most  romantic 
terms,  and  they  were  flattered. 

Later,  his  musical  genius  brought  him 
to  the  attention  of  Robert  Schumann,  a 
much  older  and  a  recognized  composer 
of  the  day,  who  acted  as  his  "press 
agent,"  and  eventually  Brahms  left  the 
sordid  environment  of  the  Hamburg 
taverns. 

But  Brahms  did  not  forget. 

All  his  life  he  preferred  the  company 
of  the  kind  of  women  that  the  world 
condemns,  the  women  of  the  streets,  the 
tavern  "wenches." 

He  never  married,  although  he  briefly 
considered  the  young  and  lovely  daugh- 
ter of  Robert  Schumann.  Instead,  he 
spent  himself  emotionally  with  the  kind 
of  women  he  had  first  noticed  and 
learned  to  love  as  a  boy.  Some  of  his 
finest  symphonies,  his  most  beautiful 
and  spiritual  songs  are  dedicated  to 
the  chambermaids  who  cleaned  his 
rooms  for  him,  the  waitresses  and  bar 
maids  who  served  him  in  the  taverns, 
the  women  who  solicited  him  on  the 
street. 

It  was  a  strange  situation— one,  how- 
ever, that  history  has  often  uncovered. 
Wasn't  it  Francis  Thompson,  the  be- 
loved Catholic  poet,  who  wrote  one  of 
his  most  beautiful  poems  to  a  woman 
of  the  streets  who  befriended  and  cared 
for  him  in  her  own  cheap  little  lodging 
when  he  was  sick?   He  called  her: 

" a  flower 

Dropped  from  the  budded  coronal 
of  spring, 

And  thru  the  city  streets  blown 
withering" 

So  it  was  with  Brahms.  The  women 
he  loved  were  to  him  beautiful  and  in- 
spiring and  lovely.  The  music  he  com- 
posed for  them  was  written  on  the 
highest  plane.  It  was  inspired  music. 
And  you  and  I,  listening  to  it  over  the 
radio  this  month,  will  be  thrilled  and 
inspired  and  will  find  no  difficulty  in 
applying  it  emotionally  to  our  own 
most  cherished  loves. 

IS  songs,  many  of  which  you  can 
hear  this  season  on  the  Hoover 
program  starring  Madame  Schumann- 
Heink,  on  Sunday  afternoons  over 
NBC.  are  all  written  in  this  same  pure, 
spiritual  vein.  And  you  will  find  it 
strange  but  wonderful,  when  you  lis- 
ten to  them,  to  think  of  Brahms'  back- 
ground, and  then  to  remember  that  he 
has  composed  these  same  songs. 

Once  every  season  the  New  York 
Philharmonic  plays  the  Brahms  First 
Symphony  in  C  Minor.  And  the  NBC 
Orchestra,  the  Detroit  Symphony,  the 
General  Motors  80-piece  ensemble  all 
make  it  a  part  of  their  regular  reper- 
toire.    '    ..- 

In  it  is  the  soul  of  Johannes  Brahms 
crying  out  against  the  disorder,  the  dis- 
appointment, the  emptiness  of  the  an- 
swers that  life  had  given  to  his  .pas- 
sionate questioning.  Why?  Why? 
Why?"  Why?  it  asks — and  only  discord 


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77 


RADIO    MIRROR 


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78 


and  confusion  seem  to  answer.  Every- 
where there  is  storm  and  stress. 

But  as  he  presses  harder  and  more 
desperately  against  the  dull  wall  of  re- 
sistance, at  last  something  breaks.  The 
turmoil  dies.  The  answer  comes.  An 
almost  unbearable  sweetness  and  conso- 
lation. Behold!  This  is  the  heart  of 
life!  This  is  your  real  self!  This,  Jo- 
hannes Brahms,  is  the  country  of  your 
soul! 

Clear  sky,  singing  winds,  against  a 
background  of  mountain  and  water  . . . 
and  in  the  end  we  climb  upward,  near 
the  jagged  peaks  glowing  in  sunset 
splendor.  It  is  a  scene  you  will  never 
forget. 

In  this  particular  symphony,  tune 
detectives  long  ago  found  the  resem- 
blance between  the  melody  that  opens 
the  last  movement  and  a  melody  in 
Beethoven's  great  Ninth  Symphony. 
When  one  of  them  asked  him  if  he 
realized  this  resemblance,  Brahms,  by 
this  time  old  and  gruff,  shouted  back, 
"Yes,  and  the  funny  part  of  it  is  that 
every  damn  fool  notices  it!" 

flk  ND  now  I  am  wanting  to  tell  you 
^^  about  the  Fifth  Symphony  of  Bee- 
thoven which  opens  with  four  great 
resounding  and  summoning  notes — I 
had  almost  said  cries — of  which  Bee- 
thoven himself  said: 

"So — Fate — Knocks — at  the  door!" 

But  that  must  wait  until  next  time, 
along  with  a  number  of  other  inter- 
esting questions  like, 

What  is  a  claque? 

What  is  a  sonata?  A  concerto?  A 
prelude?  A  fugue? 

And  why  is  an  orchestra  conductor? 

I  had  promised  also  the  answers  to 
questions  raised  in  last  month's  install- 
ment  And  here  they  are: 

The  instrument  in  the  orchestra  that 
sobs  is  the  violin. 

The  flute  may  be  said  to  laugh.  Also, 
in  our  jazz  orchestras,  the  saxophone 
displays  a  distinct  sense  of  humor. 

Percussions  are  those  instruments  of 
the  orchestra  that  are  struck  or  clapped 
together  such  as  cymbals  or  castanets. 
They  are  used  as  the  rhythmic  founda- 
tion of  the  orchestra.  Those  which  fall 
under  the  percussion  classification  are: 
the  kettle  drum,  the  bass  drum  and 
side  drums,  the  Chinese  drum  (which 
resembles  the  Indian  tom-tom),  the 
triangle  and  the  cymbals,  the  xylo- 
phone and  marimba,  the  glockenspiel, 
the  bells,  the  celeste,  the  gong,  and  the 
castanets  and  tambourines. 

And  still  there  is  one  question,  left 
open  from  last  month  that  cries  out  to 
be  answered. 

"Is  it  true  that  all  good  trap  drum- 
mers are  crazy?" 


LAWRENCE   TIBBETT 

The  Bad  Boy  of  Radio 

Describing  for  the  first  time  the  pranks 
this  unusual  man  has  perpetrated — in 
the  June  RADIO  MIRROR,  out  April  26. 


THOSE  TIRED 

EYES! 


Murine  relieves  and  re- 
laxes tired  eyes.  Removes 
irritating  particles.  Refresh- 
ing. Easy  to  use.  Safe.  Recom- 
mended  for   nearly  40   years. 
For  all  ages.   Ask  your  druggist. 


/"    For  Your  EYl 


rJdifeVJ 


mmm 


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LEARN  TO  PLAY 

PIANO 


BY   EAR* 


NO  NOTES  NO  SCALES-NO  EXERCISES/ 


If  yoo  can  whistle,  sing  or  hum— yoa  haveTaI«afl. 
Let  a  popular  radio  pianist  train  your  bands  In 
THIRTY  DAYS.  TEN  LESSON  METHOD  ecol  post- 
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tio,  Texas 


*  DOCTOR  TELLS  WHAT  TO  DO 

for  COMMON  HAIR  &  SCALP  TROUBLES 
Advises  Use  of  Real  Scalp  Medicine 

The  physician  who  approved  this  advertisement  says  that  you 
need  a  real  scalp  medicine — an  antiseptic  counter-irritant — 
if  you  are  to  avoid  premature  baldness  due  to  poor  circu- 
lation, dandruff  and  scaly  accumulations  that  choke  your 
scalp  pores. 

So  follow  the  doctor's  advice — ask  your  druggist  for  an  anti- 
septic counter-irritant — just  say  JAPANESE  OIL  and  you'll 
be  sure  of  getting  the  right  thing. 

Then  massage  your  scalp  with  it  every  night  before  retiring. 
Keep  this  up  faithfully — and  you'll  marvel  at  the  improve- 
ment in  your  hair  and  scalp. 

Delay  doesn't  help,  so  ask  your  druggist  for  Japanese  Oil 
today.  It  costs  but  GOc  a  bottle;  $1.00  for  Economy  size. 
CpcC.  "The  Truth  About  the  Hair."  a  valuable  booklet 
rl»EE.  full  of  information  on  how  to  have  and  to  keep  a 
good  head  of  hair.  Write  now  to : — 

National  Remedy  Co.,  56  W.  45th  St..  New  York.  Dept.  24-G 
*This  advertisement  was  reviewed  and  approved 
by  a  registered  physician. 


Why  Screen  Stars  Wear 

mmiwn  silk  hose 


—because   proofed   against  snags 

Movie  eturfl— Alice  White  and  many  others — choose  the 
,-xfhiMVe  Wilknit.     They  demand  weur  as  well  na  nll;ir.»K 
homity.      Wilknit  are  "anti-anns."     Resist  nine.     Triple  ] 
wear.     2  pairs  muintnteed  to  wear  3  months  without  hole: 
4  pairs  6  months,  etc. 

AGENTS:  Astounding   Profits 


I'opo  made  over  $20 

Hires  and  complete  demonstrating  equipment 
of  women's,  men'a  and  children's  hose 
plied.      Write   quick.      Give   hose   biz 

WILKNIT  HOSIERY  CO. 
E-8  Midway,  Greenfield,  Ohio 


lice  While 
Universal 
Picture* 


RADIO    MIRROR 


Why  Warren   Hull  Went 
Into  Exile 

(Continued  from  page  35) 

blues  singers  and  orchestras,  instrumen- 
talists and  brass  bands,  mediocre  sus- 
taining programs  and  lavish  commer- 
cials—from  8.00  a.  m.  to  midnight,  six 
days  a  week. 

It  was  not  long  before  Warren  pooled 
his  talents  with  that  of  Harry  Michaels, 
staff  pianist  who  could  perform  all 
kinds  of  difficult  tricks  on  the  key- 
board. They  called  themselves  Grin- 
and-Bearit  and  went  on  the  air  every 
morning  at  eight  o'clock.  The  success 
of  that  team  is  still  being  talked  about 
in  Boston.  They  brought  in  more  fan 
mail  to  that  station  than  any  other 
program  had  before  or  since. 

During  these  three  years,  Warren  was 
keeping  his  eye  on  New  York.  Tempt- 
ing offers  by  the  dozen  were  made  by 
various  advertising  agencies  for  his 
services  at  both  NBC  and  CBS  but  his 
hands  were  tied.  Meanwhile  negotia- 
tions continued  between  ex-husband's 
and  ex-wife's  attorneys.  And  finally  the 
welcome  news  arrived.  His  former  wife 
had  remarried!  Now  he  could  go  back 
to  New  York  without  being  hounded 
by  warrants  for  his  arrest. 


w 


rARREN  HULL  has  been  on  the 
air  a  little  over  a  year  making 
his  comeback.  And  during  this  time  he 
has  established  an  enviable  reputation 
as' the  "Jack  of  All  Radio  Trades,"  and 
■radio  executives  all  agree  that  he  is 
certainly  "Master"  of  them  all.  Dur- 
ing the  past  twelve  months  his  broad- 
casting activities  have  included  the  fol- 
lowing roles :  actor,  master  of  cere- 
monies, script  writer,  production  man, 
comedian,  straight  man,  baritone  solo- 
ist, sports  announcer  and  even  weather 
prophet.  And  in  between  microphone 
appearances  he  found  time  to  make  a 
series  of  singing  movie  shorts  for  Edu- 
cational films  with  Sylvia  Froos  and  the 
Pickens  Sisters.  And  just  recently  Allen 
Jocelyn,  master  of  ceremonies  for  Bea- 
trice Lillie  broke  his  leg  and  Warren 
Hull  was  requested  to  pinch-hit  for 
him.  You've  been  hearing  his  voice 
ever  since.  Meanwhile  flattering  of- 
fers are  coming  from  movie  producers 
in  Hollywood  to  which  Warren  turns  a 
deaf  ear.  He  is  quite  candid  in  giving 
his  reasons  for  refusing  to  become  a 
member  of  Hollywood's  movie  set  at 
this  time. 

"I'm  going  to  wait  awhile  and  make 
•a  name  for  myself  in  radio  first.  When 
that  time  comes  I'll  be  able  to  com- 
mand a  better  price  from  the  movie 
outfits." 

From  high  school  theatricals  in  the 
upper  New  York  state  town  of  Gas- 
port,  to  the  Eastman  School  of  Music 
in  Rochester,  N.  Y.,  to  the  chorus  ranks, 
understudy  and  finally  a  speaking  part 
in  "The  Love  Song,"  to  playing  princi- 
pal roles'  in  "The  Student  Prince,"  "My 
Maryland,"  "Spring  Magic,"  "Rain  or 
Shine,"  "Follow  Thru"  and  thence  to 
radio — Warren  Hull  has  had  quite  a 
career  in  show  business! 


IT'S  HARD  TO  BELIEVE 
THEY  ONCE  CALLED  ME 

SKINNY/ 


.... «—»- 


7  J 


~9  \  wf4Al* 


Thousands  are  quickly  gaining 
5  to  15  lbs.  this  new  easy  way 

DON'T  think  you're  "born"  to  be  skinny  and  friend- 
less. Thousands  with  this  new  easy  treatment  have 
gained  5  to  15  good  solid  pounds,  attractive  curves  they 
never  could  gain  before—  in' just  a  few  weeksl 

Doctors  for  years  have  prescribed  yeast  for  health. 
But  this  new  yeast  discovery  in  pleasant  tablets  gives 
far  greater  tonic  results— builds  health  and  also  adds 
solid  new  flesh—  and  in  afar  shorter  timel 

Not  only  are  thousands  quickly  gaining  beauty-bring- 
ing pounds,  but  also  clear,  radiant  skin,  freedom  from 
constipation  and  indigestion,  glorious  new  pep. 

Concentrated  7  times 

This  amazing  new  product,  Ironized  Yeast,  is  made  from 
special  brewers'  ale  yeast  imported  from  Europe— the 
richest  and  most  potent  yeast  known  — which  by  a  new 
scientific  process  is  concentrated  7  times  — wade  7  times 
more  ■powerful. 

But  that  is  not  all!  This  marvelous,  health-building  yeast 
is  ironized  with  3  special  kinds  of  strengthening  iron. 

Day  after  day,  as  you  take  Ironized  Yeast  tablets,  watch 
flat  chest  develop,  skinny  limbs  round  out  attractively,  skin 
clear  to  beauty  — you're  an  entirely  new  person. 

Results  guaranteed 

No  matter  how  skinny  and  weak  you  may  be,  this  marvelous 
new  Ironized  Yeast  should  build  you  up  in  a  few  short  weeks 
as  it  has  thousands.  If  not  delighted  with  the  results  of  the 
very  first  package,  your  money  instantly  refunded. 

Special  FREE  offer! 

To  start  you  building  up  your  health  right  away,  we  make 
this  absolutely  FREE  offer.  Purchase  a  package  of  Ironized 
Yeast  at  once,  cut  out  the  seal  on  the  box  and  mail  it  to  us 
with  a  clipping  of  this  paragraph.  We  will  send  you  a  fasci- 
nating new  book  on  health,  "New  Facts  About  Your  Body." 
Remember,  results  guaranteed  with  very  first  package  — or 
money  refunded.  All  druggists.  Ironized  Yeast  Co.,  Inc., 
Dept.  225,  Atlanta,  Ga. 


Posed  bu 
'professional 

models 


79 


Did  You  Ever 

Take  an 
Internal  Bath? 

This  may  seem  a  strange  question.  But  if  you 
want  to  magnify  your  energy — sharpen  your  brain 
to  razor- edge— put  a  glorious  sparkle  in  your  eye 
— pull  yourself  up  to  a  health  level  where  you 
can  glory  in  vitality — -you're  going  to  read  this 
message  to  the  last  line. 

What  is  an  Internal  Bath? 

Some  understand  an  internal  bath  to  be  an  enema. 
Others  take  it  to  be  some  new-fangled  laxative. 
Both  are  wrong.  A  real,  genuine,  true  internal 
bath  is  no  more  like  an  enema  than  a  kite  is  like 
an  airplane.  The  only  similarity  is  the  employ 
ment  of  water  in   each  case. 

A  bona-fide  internal  bath  is  the  administration  into 
the  intestinal  tract  of  pure,  warm  water, -Tyrrel 
lized  by  a  marvelous  cleansing  tonic.  The  appli 
ance  that  holds  the  liquid  and  injects  it  is  the  J.B.L. 
Cascade,  the  invention  of,  that  .eminent -physician. 
Dr.  Charles  A.  Tyrrell,  who  perfected  it  to  save 
his  own  life.  Now,  here's  where  the  genuine  in 
ternal  bath  differs  radically  from  the  enema. 
The  lower  intestine,  called  by  the  great  Professor 
Foges  of  Vienna  "the  most  prolific  source  of 
disease,"  is  five  feet  long  and  shaped  like  an 
inverted  U — thus  fl.  The  enema  cleanses  but 
a  third  of  this  "horseshoe,"  or  to  the  first  bend. 
The  J.B.L.  Cascade  treatment  cleanses  it  the  entire 
length — and  does  it  effectively.  You  have  only  to 
read  that  booklet  "Why  We  Should  Bathe  In- 
ternally" to  fully  understand  how  the  Cascade 
does   it — without  pain  or  discomfort.  _,   

Why  Take  an  Internal  Bath? 

Here  is  why:  The  intestinal  tract  is  the  waste 
canal  of  the  body.  Due  to  our  soft  foods,  lack 
of  vigorous  exercise, 
and  highly  artificial  civ- 
ilization, a  large  per- 
centage of  persons  suf- 
fer from  intestinal 
stasis  (delay).  The  pas- 
sage of  waste  is  entirely 
too  slow.  Result:  Germs 
and  poison  breed  in  this 
waste  and  enter  the 
blood  through  the  blood 
vessels  in  the  intestinal 
walls. 

These  poisons  are  extremely 
insidious,  and  may  be  an 
important  contributing 
cause  to  the  headaches  you 
get — the  skin  blemishes — 
the  fatigue  —  the  mental 
sluggishness — and  suscepti- 
bility to  colds — and  count- 
less other  ills.  They  may 
also  be  an  important  fac- 
tor in  the  cause  of  pre- 
mature old  age.  rheuma- 
tism, high  blood  pressure, 
and  many  serious  maladies. 
Thus  it  Is  Imperative  that  your  system  be  free  of  these 
poisons,  and  internal  bathing  is  an  effective  means.  In 
fifteen  minutes  it  flushes  the  intestinal  tract  of  impurities 
— quick  hygienic  action.  And  each  treatment  tends  to 
strengthen  the  intestinal  muscles  so  the  passage  of  waste 
is  hastened. 

Immediate   Benefits 

Taken  just  before  retiring  you  will  sleep  like  a  child. 
You  will  rise  with  a  vigor  that  is  bubbling  over.  Your 
whole  attitude  toward  life  will  be  changed.  All  clouds 
will  be  laden  with  silver,  you  will  feel  rejuvenated— 
remade.  That  is  the  experience  of  thousands  of  men 
and  women  who  faithfully  practice  the  wonderful  inner 
cleanliness.  Just  one  internal  bath  a  week  to  regain 
and  hold  glorious,  vibrant  health!  To  toss  off  the  mantle 
of  age,  nervousness,  and  dull  carel  To  fortify  you  against 
epidemics,  colds,  etc. 
Is   'hat  fifteen  minutes    worth  while? 

Send  for  this  Booklet 

It  Is  entirely  FREE.  We  are  absolutely  convinced  that 
you  will  agree  you  never  used  a  three-cent  stamp  to 
better  advantage.  There  are  letters  from  many  who 
achieve  results  that  seem  miraculous.  As  an  eye-opener 
on  health,  this  booklet  Is  worth  many.  many,  many  times 
the  price  of  that  stamp.  Use  the  convenient  coupon  below 
or  address  the  Tyrrell's  Hygienic  Institute  Inc.,  Depl. 
855,  152  W.    65th  St..  New  York  City— NOW1 

| —TEAR    OFF    AND    MAIL    AT    ONCE.-  — — 1 

|   Tyrrell's  Hygienic  Institute.   Inc. 

I    152  West  65th  St.,  Dept.  1055,  New  York,  N.  Y. 

I  Send  me  without  cost  or  obligation,    your  illustrated  I 

!  booklet   on    intesllnal   ills   and  the  proper   use   of   the  . 

I  famous  Internal   Bath— "Why  We   Should   Bathe-    In  | 

■  ternally."  j 


In  Perfect 
Health  Now 

About  nine  yearn  fico  1 
purchased  one  of  yom 
fnmouB  J.  B.  L.  Cascade  Beta 
in  an  attempt  to  rid  myaell 
of  pufferinc  from   intestinal 

mended  tn  me.  Ever  since 
I  lie  purchase  T  have  used  it 
constantly,  until  now  I  am 
in  perfect  heslth  and  the 
stomach  trouble  forgotten. 
I-rom  then  on  I  have  been 
recommending  it  to  every 
one  who  suffers  from  con- 

I  wish  to  take  this  oppor- 
tunity now  in  thanking 
you  for  the  wonderful  device 
in  restoring  health,  and  the 
complete  understandable 
instructions  included  in 
each  set. 

June  0.    1934. 

Seth  Terao. 
C07  W.  17th  St.,  Cheyenne. 
Wyo. 


Name. 


Street 

City State. 


RADIO     M IRROR 

What's   New  On 
Radio  Row 

(Continued  from  page  43) 

,E  WOLFE  HOPPER,  after  a  life- 
time of  railroad  journeys  as  a 
theatrical  trouper,  has  taken  to  air- 
plane travel  like  a  duck  takes  to  water. 
From  his  headquarters  in  Chicago  he 
flies  each  week  to  Kansas  City  to  act 
as  narrator  on  the  Kansas  City  Sym- 
phony Orchestra  broadcast  and  then 
back  again.  If  he  has  business  in  New 
York  he  makes  the  round  trip  by  the 
sky  route.  'The  more  time  I  spend  in 
the  air,  the  more  time  I  have  to  spend 
on  earth,"  is  the  way  Hopper  explains 
his  preference  for  scooting  through  the 
clouds.  And  Hopper  has  spent  77  years 
on  earth,  having  reached  that  milestone 
on  March  30th. 

IN  THE  SOCIAL  WHIRL 

HJ^HE  news  hound  who  sniffs  out  items 
for- this  department  in  radio's  so- 
cial circles  just  deposited  on  this  desk 
a  sheaf  of  notes.  Here  are  the  high- 
lights of  his  snoopings: 

Ann  St.  George,  whose  charms  are 
on  display  at  New  York's  Hollywood 
Restaurant  where  nudes  make  news,  is 
wearing  a  solitaire  placed  there  by 
Ted  Husing.  Meanwhile,  the  romance 
between  the  ex-Mrs.  Ted  Husing  and 
Lennie  Hayton,  the  bandsman,  burns 
brightly  and  the  expectation  is  both 
weddings  will  occur  in  June. 

•allR  STORK  is  due  in  the  home  of 
^*  Walter  O'Keefe  any  minute  now. 
.  .  .  The  romance-finders  insist  Bing 
Crosby's  brother,  Bob,  is  very  much 
interested  in  Ann  Heim,  also  identi- 
fied with  the  Dorsey  Brothers'  Orches- 
tra. Scarcely  a  week  passes,  however, 
but  Bob's  name  is  linked  up  with  a 
brand  new  gal  .  .  .  And  Priscilla  Lane, 
of  the  Fred  Waring  Lanes,  is  discuss- 
ing a  lot  of  things  these  days  besides 
golf  with  Jack  Cummins,  the  Cleve- 
land golfer. 

WS  there  a  romance  brewing  between 
*  Richard  Maxwell  and  Mildred 
Lynn?  .  .  .  What  Radio  City  Music 
Hall  executive  thinks  Peg  La  Centra 
just  grand?  .  .  .  Wonder  if  it  means 
anything  that  Frank  Parker  and 
Patti  Pickens,  of  the  Pickens  Sisters, 
are  so  congenial?  .  .  .  The  Hal  Kemps 
are  expecting  a  blessed  event  any  day 
now — and  the  medico  says  the  stork 
may  bring  twins!  .  .  .  They  have  a  two- 
year  old  daughter. 

'THE  Phil  Spitalnys  (he's  the  maes- 
tro  of  the  all-girl  band  which  may 
have  some  bearing  on  the  matter)  were 
living  in  different  hotels  when  this  was 
tapped  out  and  of  course  the  gossips 
had  jumped  to  the  inevitable  conclu- 
sion .  .  .  James  H.  R.  Cromwell  who 
married  Doris  Duke,  the  richest  girl 
in    the    world,    is    a    politico-economic 


"A  Woman  may  Horry 
whom  She  Likes!" 


—  said  Thackeray.  This  great 
author  knew  the  power  of  wo- 
men— better  than  most  women 
do.  Menare  helpless  in  the  hands  \ 
of  women  who  really  know  how  / 
to  handle  them.  You  have  such/  ' 
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RADIO    MIRROR 


associate  of  Rev.  Charles  E.  Cough- 
lin,  the  fighting  radio  priest. 

TTHE  Pickens  Sisters  and  other 
stars  grace  the  cast  of  the  Broad- 
way revue,  "Thumbs  Up",  but  the  big 
attraction  to  Jerry  Cooper  is  Dawn 
Greenwood,  one  of  the  eye-filling 
show-girls  .  .  .  Maestro  Leon  Navara 
and  Violet  Hamilton,  of  the  Three  X 
Sisters,  are  having  heart  to  heart  con- 
ferences .  .  .  Piny  Lee,  lisping  come- 
dian of  the  Carefree  Carnival,  is  pre- 
paring to  join  the  ranks  of  the  pram 
pushers  .  .  .  Abe  McAlister  and 
James  Tansey,  play  brother  and  sis- 
ter in  "The  O'Neils",  but  their  affec- 
tion for  each  other  is  something  else 
again  .  .  .  Announcer  Ted  Pierson  re- 
cently married  the  ex-Mrs.  Ted  Fio- 
Rito. 


(IZZY  DEAN,  the  pride  of  the  St. 
Louis  Cardinals  who  talks  like  a 
Ring  W.  Lardner  character  come  to 
life,  claims  to  have  enriched  his  vo- 
cabulary by  listening  to  Rudy  Vallee 
cuss  out  his  musicians  at  rehearsal. 
Dizzy  might  add  further  to  it  if  he 
could  catch  in  action  Madame  Sylvia, 
the  former  Hollywood  masseuse  who  is 
now  an  NBC  beauty  expert.  One  of 
the  .  most  dynamic  personalities  in 
radio,  Sylvia,  when  upset,  is  also  one 
of  the  most  fluent  users  of  picturesque 
phrases  in  or  out  of  radio.  Her  Swed- 
ish dialect  adds  a  certain  piquancy  to 
her  speech  that  commands  the  respect 
of  all  within  sound  of  her  voice. 

[ARRY  RICHMAN,  one  of  the 
most  air-minded  of  the  air  en- 
tertainers, has  been  establishing  amphi- 
bian records.  One  day  at  Miami,  after 
two  hours  and  38  minutes  in  the  air, 
he  reached  an  altitude  of  22,000  feet. 
Two  weeks  later  he  went  aloft  again 
and  set  a  world's  speed  record  for  an 
amphibian.  He  flew  625  miles  at  an 
average  speed  of  100.5  miles  an  hour. 

"W^HO  says  radio  isn't  progressing? 
It  has  now  reached  that  stage 
when  they  throw  custard  pies  in  the 
studio.  (You'll  recall,  of  course,  that 
Mack  Sennett  once  rose  to  fame  in  the 
movies  by  discovering  the  comic  pro- 
prieties of  flying  pastry.)  The  other 
broadcast,  to  the  intense  delight  of  the 
studio  spectators,  Eddie  Cantor  hurled 
a  pie  right  smack  into  the  face  of 
"Parkyakakas."  But  what  must  have 
been  the  thoughts  of  Harry  Einstein, 
who  plays  that  role,  as  the  gooey  en- 
trails smeared  themselves  over  his 
countenance?  Now  he's  given  up  a 
|20,000  a  year  job  as  a  dignified  ad- 
vertising expert  to  become  one  of 
Cantor's  stooges. 

^HE  Columbia  Broadcasting  Sys- 
tem maintains  what  is  known  as 
"The  Bureau  of  Nonexistent  Persons." 
It  is  presided  over  .by  a  man  who 
spends  all  his  time  registering  on  cards 
the- names  of  people  that  ain't,  and  to 
the  best  of  his  knowledge  and  belief 
never  was.  At  the  same  time  he  makes 


& 


& 


>A& 


Y\  i 

lai(  tto  attention  to  tkcm 

oxX  tke  /teal  bouetb  ijcntt&jelfp 


JUST  as  though  it  were  about  some- 
thing of  slight  importance,  this 
tossing  back  and  forth  of  hearsay  goes 
on  and  on — among  women.  "Hear- 
say" or  "misinformation,"  which  is 
it?  The  two  words  are  really  synony- 
mous when  this  most  serious  subject 
of  feminine  hygiene  is  being  dis- 
cussed. Don't  pay  any  attention  to  all 
the  worthless  talk.  Here  are  the  real 
facts. 

There  has  been  a  sweeping  change 
in  the  whole  idea  of  feminine  hygiene. 
Many  women,  otherwise  modern,  are 
surprisingly  unaware  of  this.  The 
change  is  in  the  antiseptic. 

Zonite  is  safe  and  strong 
In  the  field  of  antiseptics  there  is 
an  improvement  which  is  breath- 
taking in  its  benefit  to  women.  Do  you 
know  Zonite  ?  This  remarkable  anti- 
septic-germicide is  as  gentle  as  pure 
water  upon  the  human  tissues.  And  it 
is  far  more  powerful  than  any  dilu- 
tion of  carbolic  acid  that  may  be 
safely  allowed  on  the  human  body. 

A  generation  ago  it  would  have 
seemed  incredible  that  an  antiseptic 
like  Zonite  could  exist.  In  those  days 
the  only  germicides  powerful  enough 
for  feminine  hygiene  were  caustic 
and  poisonous.  Yet  here  is  this  mar- 
velous Zonite  now  available  to  every 
woman  in  America ! 

Zonite  is  strong  and  Zonite  is  safe. 


Zonite  will  never  harm  any  woman, 
never  cause  any  damage  to  sensitive 
tissues,  never  leave  an  area  of  scar 
tissue.  On  the  contrary,  Zonite  is  gen- 
tle and  soothing  in  its  action.  Sold  at 
all  drug  stores,  in  bottles,  at  30({,  60<; 
and  $1.00. 

Zonite  Suppositories  Also  Sold 

Zonite  also  comes  in  semi-solid  forms 
called  Zonite  Suppositories  and  your 
druggist  has  these  for  sale,  at  $1.00 
for  a  box  of  a  dozen.  Zonite  Supposi- 
tories are  dainty,  white  and  grease- 
less.  Each  is  hygienically  sealed  in  its 
own  glass  vial. 

Getthe  booklet,  "Facts  for  Women." 
It  has  information  of  great  value  to 
women  given  in 
more  detail  than  is 
possible  here.  Read 
this  booklet.  Pass 
it  on  to  other  wom- 
en. It  contains  real 
facts.  Mail  coupon 
below. 


ZONITE  PRODUCTS  CORPORATION 
Chrysler  Building,  New  York,  N.  Y. 

Please  send  me  free  copy  of  the  booklet  or 
booklets  checked  below.  ,,_ " 

MG-SS 


3  Facts  for  Women 

□  Use  of  Antiseptics  in  the  Home 


Name. 


Address . 


(Please  print  name) 


City State 

(In  Canada:  Sainte  Therese,  P.  Q.) 


81 


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Cocomalt 
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RADIO    MIRROR 

a  memorandum  of  telephone  numbers 
they  haven't  got  and  assigns  them 
street  addresses  where  they  don't  re- 
side, or  don't  engage  in  business. 

"Poor  fella,  he's  cockeyed!"  I  can 
hear  the  reader  exclaim  at  this  point. 

So,  I  make  haste  to  explain  what 
this  is  all  about.  The  bureau  does  exist 
and  does  function  just  as  related  as  a 
service  for  script  and  continuity 
writers.  They  constantly  require  the 
names,  addresses  and  telephone  num- 
bers of  fictitious  persons  and  to  make 
sure  the  names  of  real  persons  aren't 
used  they  are  created  by  this  depart- 
ment. By  checking  a  synthetic  name 
with  the  city  directory  the  bureau 
chief  determines  no  such  person  lives 
in  town.  By  consulting  with  the  tele- 
phone company  he  gets  numbers  of 
phones  which  have  been  discontinued 
or  are  never  used.  ;By  study  of  the 
maps  of  the  city  he  gets  addresses  of 
vacant  lots  or  unimproved  stretches  of 
waterfront  property/  * 

All  this  is  done  so  that  when  a  name 
or  an  address  or  a  phone  number  is 
given  during  the  presentation  of  a 
sketch  or  drama  nobody  can  turn 
around  and  sue  the  broadcasting  com- 
pany for  damages  because  their  name 
was  used  in  vain  in  a  program,  or  they 
were  held  up  to  public  ridicule — or 
something. 


"TVO  cross-word  puzzles  permitted  to 
pass  the  portals  of  this  studio"  is 
the  rule  now  in  effect  at  the  rehearsals 
of  the  Show  Boat.  To  make  sure  the 
regulation  is  observed,  a  page  stands 
guard  to  frisk  anyone  suspected  of  try- 
ing to  smuggle  in  one  of  the  brain- 
teasers.  It  is  all  because  Lanny  Ross, 
a  cross-word  addict  of  the  deepest  dye, 
neglected  to  respond  to  his  cue  at  re- 
hearsal the  other  day.  Lanny  was  hud- 
dled in  a  corner  and  never  heeded  his 
name,  although  it  was  repeated  several 
times.  He  was  too  engrossed  trying  to 
find  a  four-letter  word  meaning  great 
affection,  or  something  like  that. 

[AVE  you  ever  picked  up  the  tele- 
phone to  make  a  call  and  found  a 
radio  broadcast  coming  in  over  the 
line?  Back  in  the  good  old  early  days 
that  used  to  happen  sometimes. 

But  the  best  of  the  unexpected  and 
unexplained  methods  of  hearing  broad- 
casting without  a  radio  comes  from 
Edmonton  up  in  Canada  where  all 
Farmer  Roberts  has  to  do  to  hear 
radio  is  to  go  out  to  his  well.  For  some 
reason  that  well  rebroadcasts  programs 
from  stations  near  and  far. 


TPHE  girls  are  certainly  going  places 
in  radio  these  days.  Geraldine  Far- 
rar  started  the  movement  when  she  be- 
came narrator  of  the  Metropolitan 
Opera  broadcasts.  Elsie  J  arris  was 
made  the  first  feminine  announcer  on 
the  NBC  networks,  although  Mrs. 
Claudine  McDonald  has  been  function- 
ing in  that  capacity  on  the  Women's 
Radio  Review  for  some  time.  Rosa- 
line Greene  added  to  her  acting  activi- 
ties on  several  programs  by  becoming 
a    narrator   on    another.     Kate    Smith 


Sylvia 

of  Hollywood 

Now  Reveals  How  You  Can 

Acquire   the    Beauty   ot   the 

Screen  Stars 


You  have  always  wanted  to  be  beau- 
tiful .  .  .  attractive  .  .  .  glamorous.  Now 
you  can  be !  For  the  very  same  methods 
which  the  famous  stars  of  the  screen 
and  stage  use  to  acquire  and  maintain 
their  beauty  are  now  revealed  by  Sylvia 
of  Hollywood  in  her  new  book,  Xo 
More  Alibis. 

Madame  Sylvia  is  the  personal 
beauty  adviser  to  Hollywood's  most 
brilliant  stars.  It  is  she  who  guards 
and  preserves  the  exquisite  charms  of 
the  screen's  awe-inspiring  beauties.  It 
is  she  who  transforms  ordinary  look- 
ing  women    into   dreams    of   loveliness. 

And  now  Sylvia  has  just  put  all  her 
beauty  secrets  between  the  covers  of  a 
book.  In  No  More  Alibis  you  will  find 
every  ounce  of  knowledge,  every  whit 
of  observation  and  all  the  good  sound 
advice  that  Sylvia  has  gleaned  over  a 
period  of  thirty-five  years  of  making 
the  human  body  ideally  beautiful. 

This  book  gives  you  the  very  same 
information  for  which  the  screen  stars 
of  Hollywood  have  paid  fabulous  sums. 
Yet  the  price  for  this  marvelous  book 
is  only  $1.00  a  copy.  If  you  are  unable 
to  get  this  book  at  your  local  depart- 
ment or  book  store,  mail  the  coupon 
below — now. 


Macfadden   Book   Company,    Inc. 
Dept.  RM-5, 1926  Broadway,  New  York,  N.  Y. 

Send  me,  postage  prepaid,  the  book,  "No 
More  Alibis!"  by  Sylvia  of  Hollvwood.  I 
enclose   $1.00. 

Name      

Address    

City 

State 


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RADIO    MIRROR 


suddenly  exhibited  a  new  phase  of  her 
ability  by  blossoming  into  a  deft  mis- 
tress of  ceremonies.  Then  Fred  Waring 
and  Phil  Spitalny  gave  the  feminine 
movement  further  impetus;  Waring,  by 
adding  a  girls'  glee  club  under  Kay 
Thompson,  and  Spitalny,  by  organiz- 
ing an  all-women's  orchestra  of  32- 
pieces. 

And  now,  as  we  gallop  to  press, 
word  comes  that  NBC  is  forming  still 
another  woman's  band  and  that  noth- 
ing but  women  will  have  any  part  in 
the  program — even  the  control  en- 
gineer, the  production  manager  and 
the  announcer  are  to  be  femmes.  And 
at  the  same  time  over  at  Columbia, 
Donnie  Boone  is  assembling  a  third 
girls'  orchestra  and  probably  will  be 
on  the  air  with  it  by  the  time  this 
Radio  Mirror  reaches  you. 

'T'ED  WEEMS  is  the  local  Dick 
Tracy  of  Chicago  radioland  these 
days.  For  months  Chicago  orchestras 
have  been  losing  instruments.  During 
off  hours  a  clever  thief  would  walk 
into  the  spots  where  the  bands  played. 
Sometimes  he  would  claim  to  be  an 
executive  from  the  radio  station  pick- 
ing up  that  spot.  Sometimes  he  repre- 
sented the  orchestra  leader.  But  he 
managed  to  get  in  and  to  convince  the 
waiters  he  was  on  the  level.  Always 
when  the  boys  showed  up  for  work  that 
night  something  would  be  missing. 

Weems  happened  to  stroll  in  one 
day.  He,  too,  had  suffered.  And  he  be- 
came suspicious  of  the  unknown  man 
working  around  the  band  stand. 
Finally  the  man  told  the  headwaiter  to 
get  the  piano  tuned.  He  represented 
himself  as  working  for  Weems.  But 
Ted  was  standing  right  there  and  the 
man  failed  to  recognize  him. 

That  was  the  payoff.  The  man  was 
arrested  and  sentenced  to  jail.  Pawn 
tickets  in  his  pockets  gave  the  boys 
leads  to  the  recovery  of  many  instru- 
ments.. They  got  back  more  than 
$2,000  worth  of  horns  and  fiddles  and 
whatnot.  They  found  Art  Weems' 
trumpet,  Kay  Kyser's  drums,  Dick 
Cole's  violin  and  Harry  Sosnik's  drum 
among  other  things. 

In  his  palmier  days  the  thief  was  a 
drummer  himself.  Since  turning  thief 
he  had  built  up  quite  a  reputation  for 
himself  among  the  smaller  band  lead- 
ers. He  would  sell  them  cheap,  the  ex- 
pensive musical  arrangements  he  stole, 
and  they  of  course  began  to  think  he 
was  great  stuff  .  .  .  that  is,  until  Weems 
unmasked  him. 

IT  happened  in  New  York  while 
Major  Bowes  was  interviewing  a 
foreign  celebrity.  The  traveler  came 
from  Pisa,  italy,  and  the  major  asked 
him  about  the  famous  leaning  tower  in 
that  fair  city.  The  major  was  sur- 
prised when  the  man  admitted  he  had 
been  born  in  Pisa  and  had  lived  there 
but  had  never  been  in  the  tower. 

Then  came  the  retort.  The  inter- 
viewee started  asking  the  interviewer 
the  questions.  Bowes  admitted  he  had 
lived  many  years  in  New  York,  that 
he  had  seen  the  Statue  of  Liberty  .  .  . 
and  that  he  had  never  been  in  it  or  up 
it! 


WITH   A   FEW  STIRS 


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84 


Why  Smilin'    Ed    McConnell 


Smil 


es 


(Continued  from  page  28) 

he  sat  year  after  year,  listening  to  the 
eloquent,  persuasive  sermons  of  his 
father,  gave  him  a  solid  background  of 
philosophy  from  which  he  still  con- 
tinues to  draw  for  his  own  radio  pro- 
grams. 

But  though  he  was  ready  for  radio, 
it  was  only  the  oddest  of  circumstances 
that  brought  him  his  chance.  It  was 
over  thirteen  years  ago  that  he  first 
walked  inside  a  broadcasting  studio, 
and  he  went  in  as  a  curious  visitor 
taken  by  a  friend  to  see  the  wonders  of 
this  new  electrical  device. 

As  they  stood  in  the  small,  bare 
studio  listening  to  a  wheezy  phono- 
graph grind  out  a  tune,  the  music  sud- 
denly stopped.  The  announcer  turned 
to  them  with  a  grimace: 

"I'm  afraid  that's  all  for  awhile,"  he 
told  them.  "This  machine's  broken 
down  again." 

"Wait  a  minute,"  McConnell's  friend 
urged.  "Here's  a  fellow  who  can  help 
you  out.  He's  no  phonograph,  but  he 
can  play  the  piano,  he  can  sing,  and 
he  can  talk.  Let  him  entertain  while 
you  fix  up  the  machine." 

And  though  Ed  blinked  in  surprise 
and  objected  strenuously,  the  announcer 
informed  the  audience  of  the  switch  in 
programs,  pushed  Ed  down  on  the 
piano  bench,  and  told  him  to  let  'er  go. 

W?D  did,  and  he  was  what  they  still 
^^  call  a  hit.  People  who  had  heard  his 
few  minutes  on  the  air  even  sat  down 
and  wrote  in  to  him.  It  was,  after 
that,  a  step  by  step  rise  with  the  steady 
growth  in  popularity  of  radio  itself. 

He  has,  through  the  thirteen  years 
since  his  radio  debut,  put  into  practice 
all  the  theories  of  charity  and  goodwill 
that  his  father  had  spent  so  many  hours 
discussing  with  him.  He  automatically 
becomes,  now,  a  personal  friend  of  the 
heads  of  any  company  which  decides 
to  sponsor  him.  It's  partly  because  he 
knows  that  it  is  good  business,  mostly 
because  he  likes  people. 

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more  busy  hours. 

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mashie  or  a  niblick  if  his  wife  isn't 
watching.  Then  downstairs  to  a  typi- 
cal Southern  breakfast — oranges,  ham 
and  eggs,  hot  biscuits,  jelly  and  coffee. 
And  he  takes  all  the  time  it  requires 
to  thoroughly  enjoy  such  a  meal. 

After  that  he  goes  into  his  office, 
answers  personally,  as  much  of  his  mail 
as  he  can,  has  lunch,  goes  through  a 
short  rehearsal,  jumps  into  his  car  and 
is  gone  to  the  country  for  a  full 
eighteen  holes  of  golf. 

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table  amid  much  groaning,  and  drives 
them  into  the  theater  or  one  of  the 
clubs  to  which  he  belongs.  But  though 
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out,  he  sticks  to  his  rule  of  at  least 
eight  or  nine  hours'  sleep. 

To  meet  Ed  McConnell  in  person  is 
to  meet  the  same  man  that  you  meet 
on  the  air.  Kindly,  frank,  very  infor- 
mal— his  color  combinations  of  shirt 
and  tie  would  put  anyone  at  ease — he 
talks  easily,  unless  it  is  about  himself, 
and  tries  to  tell  you  the  latest  story 
of  his  four-year-old  daughter's  startling 
intelligence. 

In  short,  Ed  McConnell  is  a  man  of 
the  people,  a  man  whose  memory  is 
terrible,  who  is  prone  to  give  snap 
judgments,  is  so  superstitious  that  he 
will  never  start  a  new  venture  on  Fri- 
day, and  yet  has  become  an  outstand- 
ing success. 

That  is  why  Smilin'  Ed  McConnell 
has  earned  his  nickname  and  why, 
when  he  goes  on  the  air,  so  many  listen- 
ers know  they  are  hearing  an  enter- 
tainer who  really  belongs  to  them. 


Roxy   Says:    "Take   the 
Amateurs  Off  the  Air!" 

(Continued  from  page  21) 

his  own  radio  half  hour.  In  front  of 
him,  on  the  table,  was  an  announce- 
ment of  his  program  featuring  talent 
which  had  never  before  been  heard  on 
a  major  show — Ruth  Carhart,  Aimee 
Deloro,  Kingsley  and  Chase— but  evi- 
dence of  what  can  be  done  with  un- 
knowns. 

"Do  you  know,"  he  continued,  "where 
the  amateur  hour  really  began?  Few 
people  do,  but  it  proves  my  contention. 
The  first  show  of  amateurs  was  given 
at  Miner's,  a  burlesque  theater  down 
on  the  Bowery  here  in  New  York.  It 
was  the  roughest,  toughest  house  I've 
ever  been  in.  The  audience  used  dry 
batteries  to  throw  at  performers  it 
didn't  like.  That  was  the  original  ama- 
teur hour.  Burlesque.  A  laugh  with  a 
real  tear  behind  it.  Humor  at  its 
rawest. 

"And  I'll  tell  you  why  amateurs  are 
willing  to  go  through  these  things; 
why,  at  auditions  for  these  new  radio 
shows,  the  studios  are  jammed  with 
contestants. 

"It's  the  same  strange  mob  psychol- 
ogy which  works  when  a  stage  or  screen 
matinee  idol  is  in  town.  People  fight 
to  crowd  in  for  a  look  at  the  famous 
person.  I've  seen  milling  crowds  of 
men  and  women  backstage  of  theaters 
waiting  for  hours  in  the  rain  in  the 
hopes  that  they  might  catch  a  fleeting 
glimpse  of  some  star. 

"*W*  HAT'S  what  happens  when  an 
*  audition  of  amateur  talent  is 
broadcast.  The  word  gets  around,  and 
people  start  coming.  What  hurts  me  is 
the  fact  that  somewhere  in  these  stage- 
struck  crowds  is  real  ability,  and  it 
never  has  a  chance." 

"But  Roxy,"  was  my  first  real  pro- 
test, "these  people  with  their  ability, 
how  else  can  they  be  heard,  if  they 
don't  try  out  for  amateur  shows?" 

"Listen,"  Roxy  replied,  and  a  tightly 
clenched  fist  hit  the  table  top.  His  gray 
(Continued  on  page  87) 


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86 


RADIO    M IRROR 


(Continued  from  page  85) 
eyes  were  hard  with  sincerity  of  pur- 
pose and  his  face  flushed  slightly. 

"There  has  never  been  a  time  when 
the  theater  and  radio  has  been  in  such 
crying  need  of  new  talent.  If  you  can 
sing,  or  play,  or  do  anything  entertain- 
ing, be  heard.  But  not  on  a  national 
network.  Do  what  singers  have  been 
doing  for  years.  Study  until  you  can 
get  any  kind  of  a  job  at  your  local  sta- 
tion. Sing  there,  sing  anywhere  that 
you  can  without  the  eyes  of  thousands 
on  you. 

"And  I'll  promise  you  this — that  if 
you  have  ability  of  a  definite  sort, 
you'll  not  go  unheard  very  long.  But 
wait  for  your  chance.     Don't  rush  it. 

"I  remember  when  Jimmy  Melton 
came  to  me — only  a  young  lad  with  a 
saxophone  under  his  arm  and  a  voice — 
just  another  amateur.  Do  you  suppose 
for  a  minute  that  if  I  had  put  him  on 
my  program  the  same  week  he  would 
have  been  a  lasting  success?  It  took 
months  of  study,  months  of  hard  work. 
Then  he  was  ready.  He  started  as  he 
should.  The  result:  stardom  in  radio 
and  a  contract  for  Hollywood." 

Speaking  was  the  man  whose  list  of 
discovered  talent  probably  far  outranks 
any  other's  in  the  country.  And  before 
you  come  to  a  decision,  think  of  this: 

Today,  after  years  of  instruction  and 
nearly  as  many  of  world  success,  such 
people  as  Lily  Pons  come  to  Roxy  be- 
fore every  program  and  ask  him  if  it 
is  right.  Until  his  okay,  they  never  go 
on  the  air. 

And  remember  too — this  is  only  one 
man's  opinion.    Do  you  agree? 


LAST  Minute 
NEWS  flashes! 

Gus  Haenschen,  maestro  of  NBC's  Showboat 
Hour  and  the  American  Musical  Revue,  took  his 
first  vacation  from  New  York  radio  studios  in 
ten  years  the  middle  of  March.  Maybe  that's 
why  he's  made  so  much  money  directing  .  .  . 
Lou  Holtz  is  permanently  lost  to  Rudy  Vallee, 
according  to  the  agency  sponsoring  Paul  White- 
man.  The  dialect  expert  has  been  given  a  long 
time  contract  to  appear  weekly  on  the  Whiteman 
Music  Hall  Thursday  nights.  That  makes  this 
hour  program  about  the  most  varied  on  the  air, 
what  with  jazz  music,  grand  opera  arias  by 
Helen  Jepson,  and  now  the  Holtz  jokes  .  .  . 
Lilac  Time,  which  was  dropped  from  its  Saturday 
night  spot  on  CBS  has  been  moved  to  a  later 
hour  on  Mondays.  Already  publicity  agents  are 
billing  a  new  mystery  singer  for  the  program, 
only  they  call  him  the  "Night  Singer"  accom- 
panied by  Baron  Sven  von  Hallberg's  music  .  .  . 
If  you've  been  listening  to  Sam  Hearn  on  Sunday 
noons  over  the  Blue  network  and  wonder  what's 
happening  now  to  the  program,  don't  despair. 
The  sponsor,  Tastyeast,  is  just  trying  to  find  a 
combination  that  will  suit  the  audience.  It  may 
take  weeks,  but  in  the  meantime  you're  getting 
a  variety  show  .  .  .  The  new  comedy  spot  of 
Stoopnagle  and  Budd  on  Friday  nights  for  the 
present  is  a  sustaining,  presented  with  the  good 
wishes  of  CBS,  who  probably  also  wish  a  sponsor 
would  come  along  and  sign  up  the  two  comics,  so 
someone  can  pay  for  all  that  nice  network  time 
.  .  .  Joe  Cook  is  another  comedian  now  on 
Friday  nights,  making  the  total  five  for  that 
night  of  the  week,  with  Phil  Baker  and  Beatrice 
Lillie  .  .  .  Father  Charles  E.  Coughlin  is  negoti- 
ating with  his  string  of  independent  stations  for 
time  later  in  the  summer  than  he  originally  in- 
tended to  broadcast,  probably  past  June,  if  his 
present  plans  carry  through. 


Just  as  EASTf  as  it  looks 


to  become  a  popular  musician  this 
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CTOP  cheating  yourself  out  of  mus-cal  good 
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is  to  speak  plainly.  As  True  Story  is  a 
magazine  devoted  to  the  portrayal  of  life 
as  it  is  actually  lived,  you  are  justified  in 
describing  frankly  and  fully  any  situation 
that  can  happen  in  real  life.  If  your  story 
contains  the  human  quality  we  seek,  it 
will  receive  preference  over  tales  of  less 
merit,  no  matter  how  clearly,  beautifully 
or  skillfully  written  they  may  be. 

Judging  upon  this  basis  the  person  sub- 
mitting the  best  story  will  be  awarded  the 
15,000  first  prize,  the  person  submitting 
the  next  best  story  will  be  awarded  the 
$2,500  second  prize,  etc. 

In  submitting  manuscripts  in  this  con- 
test please  always  disguise  the  names  of 
the  persons  and  places  appearing  in  your 
? tories.  These  changes  in  no  way  reduce 
the  fundamental  truth  of  the  stories  and 
they  save  the  feelings  of  many'  persons 
who  object  to  being  mentioned  in  an 
identifiable  manner. 

The  only  restriction  as  regards  the 
length  of  stories  submitted  in  this  con- 
test is  that  no  story  shall  contain  less 
than  2,500  words.  Beyond  that  feel  no 
concern.  Let  the  length  take  care  of  it- 
self.    Use  as  many  words  as  are  neces- 


sary to  set  it  forth  to  best  advantage — 
whether  it  be  3,000,  10,000  or    50,000. 

Remember,  it  is  the  stories  you  send  in 
that  count — nothing  else.  Do  not  pro- 
crastinate. It  would  be  a  pity,  indeed ,  not 
to  take  full  advantage  of  this  unprece- 
dented opportunity  to  cash  in  richly  on 
one  of  your  life  experiences  if  your  story 
is  really  dramatic  and  has  merit  for  pub- 
lication. You  may  submit  as  many  manu- 
scripts as  you  desire,  but  only  one  prize 
will  be  awarded  to  any  one  person  in  this 
contest. 

On  this  page  you  will  find  the  contest 
rules.  Read  them  carefully — they  are 
simple  and  easily  understood — all  based 
upon  our  past  experience  in  conducting 
contests  of  this  nature.  Follow  them 
carefully  and  your  manuscripts  will  con- 
tain all  necessary  information  and  reach 
us  in  such  form  as  to  insure  their  receiv- 
ing full  consideration.  With  the  excep- 
tion of  an  explanatory  letter  which  we 
always  welcome,  do  not  enclose  photo- 
graphs, or  other  extraneous  matter  of  any 
kind  except  return  postage.  Such  en- 
closures only  complicate  the  work  of  han- 
dling manuscripts  without  helping  or  af- 
fecting decisions  in  any  way. 

Another  thing,  watch  the  contest  page 
or  pages  every  month .  For  several  months 
there  may  be  nothing  new — then  sud- 
denly— a  great  new  announcement.  It 
pays  to  watch  the  contest  page. 


FORTY-SEVEN    BIG 
PRIZES 

CASH 

. . .    $5,000 

Third  Prize  (5  at  $1,000) 
Fourth  Prize   (10  at  $500). 
Fifth  Prize  (30  at  $250)... 

2.500 
5.000 
5.000 
7,500 

. .  .    $25,000 

Contest    Rules 


AH  stories  must  be  written  in  the  first  person  based 
on  facts  that  happened  either  in  the  lives  of  the 
writers  of  these  stories,  or  to  people  of  their  ac- 
quaintance, proper  evidence  of  truth  to  be  furnished 
by  writers  upon  request. 

Type  your  manuscripts  or  write  legibly  with  pen. 

Do  not  send  us  printed  material  or  poetry. 

Do  not  write  in  pencil. 

Do  not  submit  stories  of  less  than  2,500  words. 

Do  not  send  us  unfinished  stories. 

Stories  must  be  written  in  English. 

Write  on  one  side  of  paper  only. 

Put  on  FIRST  CLASS  POSTAGE  IN  FULL, 
otherwise  manuscripts  will  be  refused.  Enclose  re- 
turn first  class  postage  in  same  container  with 
manuscript. 

Send  material  flat.     Do  not  roll. 

Do   not   use   thin   tissue  or  onion  skin  paper. 

At  the  top  of  first  page  record  the  total  number  of 
words  in  your  story.     Number  the  pages. 

PRINT  YOUR  FULL  NAME  AND  ADDRESS 
ON  UPPER  RIGHT-HAND  CORNER  OF  FIRST 
PAGE  AND  UPON  ENVELOPE  and  sign  your 
full  name  and  legal  address  in  your  own  handwriting 
at  foot  of  the  last  page  of  your  manuscript. 

Every  possible  effort  will  be  made  to  return  un- 
available manuscripts,  if  first-class  postage  or  ex- 
pressage  is  enclosed  in  same  container  with  manu- 
script, but  we  do  not  hold  ourselves  responsible  for 
such  return  and  we  advise  contestants  to  retain  a 
copy  of  stories  submitted.  Do  not  send  to  us 
stories  which  we  have  returned. 

As  soon  as  possible  after  receipt  of  each  manu- 
script, an  acknowledgment  will  be  mailed  to  sender. 
No  change  or  correction  can  be  made  in  manu- 
scripts after  they  reach  us.  No  correspondence  can 
bz  entered  into  concerning  manuscripts  once  they 
have  been  submitted  or  after  they  have  been  rejected. 

Unavailable  stories  will  be  returned  as  soon  as 
rejected  irrespective  of  closing  date  of  contest. 

This  contest  is  open  to  everyone  everywhere  in 
the  world,  except  employees  and  former  employees 
of  Macfadden  Publications,  Inc.,  and  members  of 
their    families. 

If  a  story  is  selected  by  the  editors  for  immediate 
purchase,  it  will  be  paid  for  at  our  regular  rate  and 
this  will  in  no  way  affect  the  judges  in  their  decision. 
If  your  story  is  awarded  a  prize,  a  check  for  what- 
ever balance  is  due  will  be  mailed.  The  decisions  of 
the  judges  on  all  manuscripts  will  be  final,  there 
being  no  appeal  from  their  decision. 

Names  of  prize  winners  will  be  announced  in 
TRUE  STORY  Magazine,  but  not  in  a  manner  to 
identify  the  writers  with  the  stories  they  submit. 

Under  no  condition  submit  any  story  that  has 
ever  before  been  published  in  any  form. 

Submit  your  manuscript  to  us  direct.  Due  to  the 
intimate  nature  of  these  stories,  we  cannot  accept 
manuscripts    submitted    through    intermediaries. 

This  contest  ends  at  the  close  of  business,  Fri- 
day, May  31.  1935. 

Address  your  manuscripts  to  TRUE  STORY 
MANUSCRIPT  CONTEST.  Dept.  20c. 
1926  Broadway,  New  York  City,  N.  Y. 
NOTE — On  behalf  of  the  many  persons  who  sub- 
mit their  life  experiences  in  story  form  to  TRUE 
STORY  and  allied  Macfadden  magazines,  we  have 
printed  a  manual  describing  the  technique  which, 
according  to  our  experience,  is  best  suited  for  us 
in  writing  true  stories.  It  is  entitled,  "Facts  You 
Should  Know  about  TRUE  STORY."  Please  ask 
for  it  by  name  when  writing  for  it.  We  will  be 
glad  to  mail  you  a  copy  free  upon  request.  Failure 
to  send  for  this  booklet  does  not,  however,  lessen 
your  chances  of  being  awarded  a  prize  in  the  con- 
test series. 


_ 


Hawaii  brings  you  the  glorious  red  of  the  wild  Hibiscus  flower  in  a  really 
new  kind  of  lipstick!  Called  Tattoo  "Hawaiian. "  It's  a  new  shade  of 
red,  unusually  bright  and  luscious  .  .  .  almost  a  Chinese  lacquer  red, 
a  shade  that  gives  life,  dash,  and  vivid  individuality.  It's  brilliant, 
saucy  .  .  .  decidedly  daring  .  .  .  yet  not  hard  to  wear  because  with  all  its 
vividness  it  imbues  the  lips  with  a  soft,  sincere,  feminine  warmth  they 
have  never  had  before.  This  shade  has  been  dreamed  of  ever  since 
indelible  lipsticks  first  were  made,  but  because  it  would  turn  purple  on 
the  lips,  could  not  be  used.  Now,  Tattoo,  and  Tattoo  only,  offers  this 
stunning  shade  in  an  infinitely  indelible,  extremely  transparent  stick 
which  positively  will  not  turn  even  the  least  bit  purplish.  It  can't!  Only 
"Hawauan"  gives  you  this  gorgeous  new  red  that  stays  red.  Go  Native! 


ACTUALLY  TRY  IT 
AT  THE  TATTOO 
COLOR  SELECTOR 

Your  favorite  toilet 
goods  dealer  invites 
you  to  test,  on  your 
own  skin,  all  five 
shades  of  TATTOO 
at  the  Tattoo  Color 
Selector,  illustrated 
here  and  readily 
found  wherever  fine 
toilet  goods  are  sold. 
TATTOO  IS  *I 


TATTOO     "  H  A  W  A 


PUT      IT      ON    •    •    LET      IT     SET    •    •    WIPE      IT      OFF    •    •    ONLY     THE      COLOR      STAYS 


FATHER      COUGHLIN'S      GREAT      SECRET 


JUNE 


E^1  *"»  ra  D3,  CD  ER 


RUTH    ETTING 

Portrait  by 
A.  MOZERT 


Hidden 

Sacrifices 

of 

WILL  ROGERS 

Gladys 

SWARTHOUrS 

Prescription 

for  Paradise 


w 


OMEN 

Men  Despise 


*  I  ''HERE  are  a  half-dozen  of  them  in  every 
A  large  office.  If  your  luck's  bad  you  often 
draw  one  as  a  partner  at  the  bridge  table.  In 
movie  theatres  they  sit  next  to  you — or,  what 
is  worse,  back  of  you.  You  see  them  lurking 
in  the  corner  at  parties,  trying  to  look  as  if 
they  were  enjoying  themselves.  They're 
everywhere — these  women  men  despise. 

What  does  it  matter  that  they  are  attractive 
and  engaging  if  they  commit  the  offense  un- 
pardonable? Who  cares  about  their  beauty  and 
charm  if  between  stands  that  insurmountable 
hurdle,  halitosis  (unpleasant  breath). 

You  Never  Know 

You  yourself  never  know  when  you  have 
halitosis  (unpleasant  breath).  That's  the  in- 
sidious thing  about  it.  But  others  do,  and 
judge  you  accordingly. 

Bad  breath  affects  everyone  at  some  time 
or  other.  Ninety  percent  of  cases,  says  one 
dental  authority,  are  caused  by  the  fermenta- 
tion of  tiny  food  particles  that  the  most  care- 
ful tooth  brushing  has  failed  to  remove.  As  a 
result,    even    careful,    fastidious   people   often 


offend.    And  such   offenses   are   unnecessary. 

Why  Offend  Others? 

The  safe,  pleasant,  quick  precaution  against 
this  condition  is  Listerine,  the  sale  antiseptic 
and  quick  deodorant.  Simply  rinse  the  mouth 
with  it  morning  and  night  and  between  times 
before  business  or  social  engagements.  Listerine 
instantly  combats  fermentation  and  then  over- 
comes the  odors  it  causes. 

Is  It  Worth  The  Gamble? 

When  you  want  to  be  certain  of  real  deodor- 
ant effect,  use  only  Listerine,  which  deodor- 
izes longer.  It  is  folly  to  rely  on  ordinary 
mouth  washes,  many  of  which  are  completely 
devoid  of  deodorant  effect.  It  is  well  to  re- 
member that  excessively  strong  mouth  washes 
are  not  necessarily  better  deodorants.  Much 
of  Listerine' s  deodorant  effect  is  due  to  other 
properties  than  its  antiseptic  action. 

Keep  Listerine  handy  in  home  and  office 
and  use  it  systematically.  It  is  a  help  in  making 
new  friends  and  keeping  old  ones.  Lambert 
Pharmacal    Company,    St.    Louis,    Missouri. 


Listerine  checks  halitosis  (bad  breath) 


deodorizes  longer 


ORCHIDS  TO  SALiy ("*"■"■ SHE smiles) 


EVERY  woman  knows  what  wonders 
a  smile  can  work  .  .  .  what  a  flaunt- 
ing little  banner  of  loveliness  it  can  be. 
But  do  you  realize  what  a  shock  of 
disappointment  follows  a  smile  that 
gives  a  glimpse  of  dingy  teeth  and  tender 
gums  —  of  the  damage  that  neglect  of 
"pink  tooth  brush"  can  lead  to? 

DON'T  IGNORE   "PINK  TOOTH  BRUSH" 

You  can't  afford  to  take  chances  —  to 
ignore  a  warning  that  threatens  your  smile 
and  your  dental  health.  Dental  science  has 


explained  and  stressed  that  warning — 
"pink  tooth  brush."  Foods  that  rob  our 
gums  of  exercise  —  soft  and  creamy 
dishes  that  tempt  our  palates  but  lull 
our  gums  to  sleep — those  are  the  reasons 
for  the  modern  plague  of  tender,  ail- 
ing gums. 

If  your  tooth  brush  even  occasionally 
shows  "pink" — do  the  sensible  thing. 
Don't  let  yourself  in  for  serious  gum 
troubles  —  for  gingivitis,  Vincent's 
disease  or  pyorrhea.  Get  a  tube  of  Ipana 


I  PAN  A 


Tooth  Paste  today  and  follow  regularly 
this   healthful   routine.   Start   today! 

Brush  your  teeth  regularly.  But — care 
for  your  gums  with  Ipana,  too.  Each 
time,  massage  a  little  extra  Ipana  into 
your  lazy,  tender  gums.  Ipana  with 
massage  helps  speed  circulation,  aids  in 
toning  the  gum  tissue  and  in  bringing 
back  necessary  firmness. 

Your  teeth  will  be  whiter — your  gums 
healthier  —  and  your  smile  will  be 
lovelier  with  Ipana  and  massage. 

BRISTOL-MYERS  CO.,  Dept    MM-65 
75  West  Street,  New  York,  N.  Y. 

Kindly  send  me  a  trial  tube  of  IPANA  TOOTH 
PASTE.  Enclosed  is  a  }c  stamp  to  cover  partly  the 
cost  of  packing  and  mailing. 


TOOTH     PASTE 


Name- 
Streets 
City  — 


Stale- 


ERNEST 


HEYN,    EDITOR 


BELLE  LANDESMAN 
ASSISTANT  EDITOR 


WALLACE    HAMILTON  CAMPBELL 
ART  DIRECTOR 


SPECIAL  FEATURES 

Behind  the  Scenes  of  the  Beatrice  Lillie  Madhouse.    Fred  Rutledge      10 
$10,000  in  Ten  Days! Chase  Giles      12 

That's  the  climax  of  Jan  Garber's  struggle  for  success 
Arnold  Johnson  Tells  Why  the  Amateurs  Belong  on  the  Air 

.    John  Edwards      14 

Answering  Roxy's  attack  in  last  month's  issue 
Gladys  Swarthout's  Prescription  for  Paradise 

Mary  Watkins  Reeves      16 
Father  Coughlin's  Great  Secret Fred  Sammis      18 

He  learned  it  yeors  ago — but  it's  told  here  for  the  first  time 
Home-Made  Glamor. Caroline  Somers  Hoyt     20 

Radio's  most  beautiful   stars  tell  their  glamor  secrets 

Hidden  Sacrifices  of  Will  Rogers Mary  Jacobs     22 

Pageant  of  the  Airwaves 24 

Walk  and  talk  with  fascinating  folk  in  radio's  colorful  caravan 

Meet  Mr.  and  Mrs.  Al  Pearce.  ., Dr.  Ralph  L.  Power     26 

Lanny  Ross1  Mother  Made  Him  a  Star George  Kent     29 

"I'll  Never  Trust  Another  Man!"  Says  Mabel  Albertson 

Belle  Matthews     30 

The  tragic  story  of  Phil  Baker's  grand  comedienne 

Enchanted  Lady Dorothy  Barnsley     32 

Clarence  TifRngtuffer  Is  Really  a  He-Man.    Charles  J.  Gilchrest     38 

Ray  Hedge,  on  the  Myrt  and  Marge  program,  is  no  sissy 
Saving  the  Situation! Mort  Lewis     40 

Ticklish  moments  behind-the-scenes — and  how  they  turned  out 
Will  Radio  Ruin  Maxine's  Romance? Edna  Winston     42 

Phil  Spitalny's  soloist  has  a  love  story  with  a  tear  in  it 

Lawrence  Tibbett,  the  Bad  Boy  of  Radio Jane  Cooper     44 

How  To  Get  More  Fun  Out  of  Music Carleton  Smith     51 

Marriage  Brought  Her  Happiness Ethel  Carey     72 

The  true  story  of  Virginia  Rea's  romance 
Don't  Kill  Our  Music! Albert  Ellis     93 


VOL  •  4      NO.  •  2 
JUNE         •         1935 

O   R 


n  the  July  RADIO  MIRROR 
(On  Sale  on  May  24) 


Dick  Powell  talks  at  last  about  his 
plans  for  marriage— and  tells  why  he's 
afraid  to  marry — a  grand  feature  . . . 
Also,  a  brilliant  new  novel  about  the 
radio  world  .  .  .  And:  The  Inside  Story 
of  the  Winchell-Fidler  Feud  .  .'.  Also 
many,  many  other  fascinating  features. 


ADDED  ATTRACTIONS 


UNUSUAL  DEPARTMENTS 

Reflections  in  the  Radio  Mirror 4 

Have  a  chat  with  our  editor 
Homemaking  Department 

Beauty  a  la  Helen  Jepson Joyce  Anderson       6 

Frances  Lee  Barton's  Kitchen  Party.  Mrs.  Margaret  Simpson       8 

What's  New  on  Radio  Row * Jay  Peters     46 

Highlights 

Chicago Chase  Giles     48 

Pacific   Dr.  Ralph   L.   Power     48 

We  Have  with  Us 52 

Radio  Mirror's  valuable  program  guide 
What  Do  You  Want  to  Know? The  Oracle     56 

We  answer  your  questions 
What  Do  You  Want  to  Say? 58 

Here's  where  our  readers  speak  their  minds 


Gallery 

Rosemary  and   Priscilla   Lane.  .  35 

Rudy    Vallee 36 

Anne  Seymour  and  Don  Ameche  37 

Last  Minute  News  Flashes! 68 

Contest    96 

The  Critic  on  the  Hearth 97 

Comments  on  the  new  programs 

Cover  Portrait 

RUTH  ETTING 

By  A.   Mozert 


RADIO  MIRROR  (Copyright  1935)  is  fully  protected  by  copyright,  and  the  contents  of  this  magazine  may  not  be  reprinted  either  wholly  or  in  part 
without  permission.  Published  monthly  by  Macfadden  Publications,  Inc.  Washington  and  South  *  Avenues,  Dunellen,  New  Jersey.  Executive  and 
editorial  office,  1926  Broadway,  New  York,  N.  Y.  Bernarr  Macfadden,  President;  Wesley  F.  Pape.  Secretory;  Irene  T.  Kennedy,  Treasurer;  Carroll  Rhem 
strom,  Advertising  Director.  Entered  as  second  class  matter  September  14.  1933,  at  the  Post  Office  at  Dunellen,  New  Jersey,  under  the  Act  of  March  3, 
1879.  Price  in  United  States  $1.00  a  year;  10c  a  copy.  In  U.  S.  Possessions,  Canada,  Newfoundland,  Cuba,  Mexico  and  Panama  $1.50  a  year;  all 
other  countries  $3.00  a  year.  While  Manuscripts,  Photographs  and  Drawings  are  submitted  at  the  owners*  risk,  every  effort  will  be  made  to  return 
those  found  unavailable  if  accompanied  by  1st  class  postage.  But  we  will  not  be  responsible  for  any  losses  of  such  matter  contributed.  Contributors  are 
especially  advised  to  be  sure  to  retain  copies  of  their  contributions;  otherwise  they  are  taking  an  unnecessary  risk.      Printed    in  the  U.   S.   A.  by  Art  Color 

Printing  Company,  Dunetlen,  N.  J. 

2 


/OH.  DARLING!...  MY  NE\w) 
(WASHER  IS  BEAUTIFUL.  < 
(I'M  CRAZY  TO  TRY  IT    / 


SOAP,  TOO? 


**V 


\ 


YOU  BET-NO  MORE  ORDINARY 
OLD-FASHIONED  SOAPS  FOR  ME. 
RINSO  WILL  ALWAYS  GIVE 
^^  BEST  RESULTS  THE 
fW*  WASHING  MACHINE' 
*(     SALESMAN  SAID 

*> 


(WELL.  HE  OUGHT  TO 

\  KNOW.  ALL  THOSE  SALES- 

^tf^x  MEN  ARE  WASHING  J 


EXPERTS 


& 


/HE  SAID  RINSO  GIVES  THE  BEST 
>  SUDS  AND  WASHES  CLOTHES  4  OR  5 
(  SHADES  WHITER.  THAT'S  WHY  54 
\  MAKERS  OF  WASHING  MACHINES 
V     ENDORSE  IT 


jfXTWjgHDAY; 


0 


*fc 


IF  you  have  no  wasb«-  „~  •» 
-ore;  for  RinZ"^  £ *****  ^so  even 
-g«  clothes  4  or  5  sSwhT  "??  '***  OUt  di" 
<*  boiling.  This  safe  W^ ""^"scrubbing 

j  And  Rinso  suds  (so  rich  ,  "Ve  money- 

Yashin,  and  Jd^^^  «"**  make 

^^^^a^packagejoap  m  Amerfca 

CUT  OFF  FROM  GOOD  TIMES  UNTIL— 


Approved  by  Good 
Housekeeping  Institute 


W$Oi 


NOTATHIN6  WRONG  WITH 
YOU,  ALICE.  YOU'RE  JUST 
BLUE  AND  DESPONDENT.  GO 
OUT  MORE.  MAKE  FRIENDS 


BUT,  DOCTOR, I  CAN'T  SEEM  TO. 

I'VE  TRIED  SO  HARD  AT  THE 

OFFICE .  BUT  THE  GIRLS  ARE 

COOL  AND 

OISTANT 


ALICE,  ARE  YOU  ALWAYS 

CAREFUL  ENOUGH  ABOUT 

"B-O"  ?  I  FIND  SO  MANY 

DON'T  REALIZE  HOW 

EASY  IT  IS  TO 


CAN! HAVE  BEEN  GUILTY  ? 
IS  THAT  WHY  THE  GIRLS ....  ? 
I'LL  GET  SOME  LIFEBUOY  NOW 
AND  ALWAYS  PLAY  SAFE  ! 


'B.O.'GONE tfirls  {and men )  like  kerf 


HAVING  LUNCH 
WITH  US 
TODAY, 
ALICE  ? 


TOMORROW  SURE  i 
BUT  TODAY  PHIL 

CALLED  UP  AND 


what's  the 
secret  of 
your  lovely 
complexion  ? 


A  SECRET 

EVERY  SMART 
GIRL  KNOWS 


It's  lifebuoy,  of  course,  as  millions  know!  Its  rich  lather  deep- 
cleanses ;  purifies  pores;  freshens  dull,  lifeless  complexions. 
Yet  tests  on  the  skins  of  hundreds  of  women  show  Lifebuoy 
is  more  than  20  per  cent  milder  than 
many  so-called  "beauty  soaps". 

Never  take  chances  with  "B.  O." 
[body  odor).  Bathe  regularly  with  Life- 
buoy. Its  lather  is  abundant  in  hard- 
est water.  It  purifies,  deodorizes,  pro-  '• 
tects!  Its  own  clean  scent  rinses  away. 
Approved  by  Good  Housekeeping  Bureau 


REFLECTIONS 


in  the  radio  mirror 


Here  are  my  frank,  personal  opinions  of  what's  right  and 
what's  wrong  with  radio — with  casual  comments  on  this 
and  that.  Your  comments  and  opinions  are  invited. 
Prizes  for  the   best  letters   are   announced   on   page   58. 


WITH  summer  here,  fine 
music  fades  from  the  air. 
At  Easter,  General  Motors 
abandons  its  brilliant 
series  of  orchestral  programs  dur- 
ing the  warm  weather.  The  Chase 
and  Sanborn  Operas-in-English  and 
Listerine's  broadcasts  of  Metro- 
politan performances  are  long 
since  off  the  air.  Some  symphony 
concerts  remain  but  for  the  season 
at  least  classical  music  on  big 
network  programs  is  scarce.  Al- 
ready the  sponsors  are  wondering 
whether  they  will  repeat  their  edu- 
cating and  enlightening  series  in 
the  fall  and  winter. 


fW,HE  response  to  Radio  Mirror's 
*  articles,  "How  To  Get  More 
Fun  Out  of  Music,"  indicates  how 
unusually  active  is  the  public's  in- 
terest in  this  type  of  program. 
This  is  a  fine  symptom  in  view  of 
the  general  conception  of  Ameri- 
cans as  jazz-mad  children,  without 
any  appetite  for  good  music. 

Two  letters  are  typical.  From 
Ruth  E.  Bradshaw,  Superintendent 
of  the  Fairbury,  Illinois  Public 
Schools,  comes  this  comment:  "He 
(Carleton  Smith)  did  a  fine  job 
in  this  article,  presenting  in  such 
simple,  charming  style,  directions 
that  will  make  listening  truly  fun, 
and  besides,  expressing  old-fash- 
ioned sentiments  in  new  and 
unique,  although  universal  lan- 
guage, that  of  music,  accessible  to 
all  by  way  of  radio.  It  is  both 
refreshing  and  satisfying."  And 
Esther  V.  Day  writes  from  Win- 
ston-Salem, North  Carolina:  "The 
article  ...  is  more  than  interest- 
ing to  me  and  many  of  those  of 
my  acquaintance  with  whom  I  have  discussed  it 


THE  MAN  WHO  BRINGS 
US  FRED  ALLEN 


appreciating  fine  music  is  outmoded.  Radio  Mirror  pledges 
its  whole-hearted  support  of  the  sponsors  whose  plans  include 
more  of  the  brilliant  musical  programs  that  were  heard  during 
the  past  winter  and  spring.  It  is  not  easy  for  a  radio  advertiser 
to  abandon,  even  temporarily,  the  sure  road  to  popularity.     It 

takes  true  courage  to  base  a  radio 
program  on  the  finest  instincts  of 
i lie  listeners-i n,  to  put  faith  in  their 
basic  longings  for  self-improve- 
ment and  for  a  fuller,  richer  en- 
joyment of  the  best  that  music  has 
to  offer. 


For  his  discernment  and  understanding  of  our 
taste  in  radio  comedy  which  brings  us  Fred 
Allen's  always  entertaining  "Town  Hall  Tonight" 
each  Wednesday,  I  offer  thanks  and  apprecia- 
tion, on  behalf  of  RADIO  MIRROR  readers,  to 
Lee  H.  Bristol,  Vice-President  of  the  Bristol- 
Meyers     Company,     sponsors     of     the     program. 


,  Because  of 
it,' we  enjoyed  the  Saturday  broadcast  of  Tristan  and  Isolde  with 
a   new   meaning  and  fuller  depth." 

Yes,   the  old  belief  that  the   American   people   is    incapable   of 


RADIO  has  a  new  racket. 
Unscrupulous  people  are  mak- 
ing records  of  programs,  without 
permission  from  the  artists,  and 
selling  them  to  small  independent 
stations  who  in  turn  sell  these 
recorded  programs  to  local  spon- 
sors. 

These  same  records  are  also  sold 
elsewise  by  the  bootleg  manu- 
facturers for  ten  to  fifty  dollars. 
Purchasers  are  frequently  glee 
clubs  and  orchestras  who  use  the 
recordings  as  models  for  their  own 
performances. 

(Of  course,  there  are  legitimate 
recording  companies  who  work  on 
assignment  for  a  performer,  eager 
for  a  permanent  record  of  his  air 
program.  These  companies  release 
these  records  only  to  the  artist  who 
has  ordered  them  for  himself.) 

Fred  Waring  is  an  excellent  ex- 
ample of  an  artist  who  has  been 
victimized  by  the  new  racket.  But 
the  pirates  in  this  case  cannot 
claim  they  secured  the  recording 
from  commercial  discs,  since  he 
has  made  none  since  1932  and  con- 
sequently his  work  can  only  be 
taken  off  the  air.  He  is  preparing 
to  protect  himself,  in  court  if 
necessary,  against  the  unscrupulous 
recorders. 

Fred  Waring  and  others  so  vic- 
timized should  be  protected  by 
federal  law.  It  is  time  for  the 
Radio  Commission  to  act,  if  it  has 
not  already  done  so  when  this 
reaches   the   newsstands. 


"Only  in  Kotex  can  you  find 
these  3  satisfying  comforts!" 

CANT  CHAFE . .  CANT  FAIL . .  CANT  SHOW 


"Three  exclusive  features  solve  three  important  problems  ~ 
every  woman  faces.  I  explain  them  to  you  here  because 
there  is  no   other  place  for  you  to  learn   about  them. " 


Author  of 
"Marjorie  May's  12lh  Birthday" 


CANT  CHAFE . 


To  prevent  all  chafing  and  all  irrita- 
tion, the  sides  of  Kotex  are  cushioned 
in  a  special,  soft,  downy  cotton.  That 
means  lasting  comfort  and  freedom 
every  minute  Kotex  is  worn.  But, 
mind  you,  sides  only  are  cushioned.  .  . 
the  center  surface  is  left  free  to  absorb. 


CANT  FAIL . . 


There  is  a  special  center  layer  in  the 
heart  of  the  pad.  It  has  channels  that 
guide  moisture  evenly  the  whole 
length  of  the  pad— thus  avoids  acci- 
dents. And  this  special  center  gives 
"body"  but  not  bulk  to  the  pad  in  use 
• . .  makes  Kotex  keep  adjusting  itself 
to  every  natural  movement.  No  twist- 
ing. The  filler  of  Kotex  is  actually  5 
times  more  absorbent  than  cotton. 


CANT  SHOW 


Now  you  can  wear  what  you  will  with- 
out lines  ever  showing.  Why?  Kotex 
ends  are  not  merely  rounded  as  in 
ordinary  pads,  but  flattened  and  ta- 
pered besides.  Absolute  invisibility 
always.  No  "give  away"  lines  or  wrin- 
kles .  .  .  and  that  makes  for  added  as- 
surance that  results  in  peace 
of  mind  and  poise. 


I'VE  always  felt  that  the  real  facts 
on  this  intimate  subject  were 
withheld  from  women.  So  here  I 
present  information  every  woman 
should  know. 

I  realize  that  most  sanitary  nap- 
kins look  pretty  much  alike.  Yet 
they  aren't  alike  either  in  the  way 
they're  made  or  in  the  results  they 
give.  For  only  genuine  Kotex  offers 
the  3  exclusive  advantages  I  explain 
on  this  page  — the  3   features  that 


bring  you  women  the  comfort  and 
safety  you  seek.  And  with  Kotex 
now  costing  so  little  and  giving  so 
much,  there's  really  no  economy  in 
buying  any  other  kind. 

5  times  as  absorbent 

The  Kotex  absorbent,  cellucotton 
(not  cotton), is  5  times  as  absorbent 
as  cotton.  It  is  the  identical  absorb- 
ent used  in  the  majority  of  our  lead- 
ing hospitals. 


NEW  ADJUSTABLE  BELT  REQUIRES  NO  PINS! 


No  wonder  thousands  are  buy- 
ing this  truly  remarkable  Kotex 
sanitary  belt!  It's  conveniently 
narrow  .  .  .  easily  adjustable  to 
lit  the  figure.  And  the  patented 
clasp  does  away  with  pins  en- 
tirely. You'll  be  pleased  with 
tie  comfort  .  .  .  and  the 
low  price. 


Women  who  require  extra  protection  find  Super 
Kotex  ideal.  It  costs  no  more  than  Regular.  For 
emergency,  Kotex  is  in  West  Cabinets  in  ladies 
rest  rooms. 


WONDERSOFT    KOTEX 


Try  the  New  Deodoranr  Powder  Discovery  .  .  .  QUEST,  for  Personal  Datnttnus 
Available  wherever  Kotex  is  sold.  Sponsored  by  the  makers  of  Kotex 


by     JOYCE     ANDERSON 


HELEN  JEPSON 


WOULD  you  like  to  know  how  I  lost  fifteen 
pounds  during  one  summer?" 
So  asked  Helen  Jepson,  who  has  won  an  en- 
viable place  for  herself  in  the  operatic,  concert,  radio  and 
moving  picture  world.  She  is  a  tall,  slim  blonde  with  beau- 
tiful brown  eyes  and  a  delicately-toned  complexion — a 
striking  combination.  When  a  soft,  throaty  speaking  voice 
and  a  put-you-at-your-ease  personality  are  added,  real 
beauty  stands  before  you. 

"When  the  Paramount  studios  asked  me  to  make  a  pic- 
ture, they  told  me  that  I  was  good  material — my  voice  was 
excellent  and  I  would  photograph  well,  but  that  my  curves 
were  a  little  too  pronounced  for  films.  'If  you  can  lose 
fifteen  pounds  by  September,  come  back  and  we  will  give 
you  a  contract.'  That's  what  they  told  me.  And  they  were 
skeptical,  too.   They  didn't  believe  I  could  do  it." 

And  it's  no  easy  task  for  an  opera  star  to  reduce.  She 
must  have  her  vitality  at  all  times,  particularly  since  re- 
hearsals and  performances  tax  her  strength  more  than  any 
other  kind  of  work. 

Here,  Helen  Jepson  told  me  how  very  difficult  it  is  for  her 
to  keep  down  to  normal  weight  because  of  her  tremendous 
appetite.  She  loves  good  food  and  loves  to  eat  lots  of  it. 
So  many  of  you  have  written  how  hard  it  is  for  you  to  re- 
sist the  temptation  of  rich  pastries,  candies,  and  whipped 
cream  desserts.  If  Miss  Jepson  could  do  it,  why  can't  we? 
The  truth  of  the  matter  is  that  we  just  relax  and  say  to 
ourselves:  "Oh,  well,  it  isn't  important  for  me  to  give  up 
all  the  good  things."  But  it  is  important — it  means  so 
much  to  our  future  health  and  happiness. 

"I  cannot  allow  myself  to  get  into  a  weakened  condition 
by  skipping  meals,"  said  Miss  Jepson,  while  trying  to  put 
through  several  telephone  calls  and  talk  to  me.  "In  fact,  I 
think  that  is  the  wrong  way  to  try  to  reduce.  There  is  a 
much  simpler  method." 

How  does  an  opera  star  lose  fifteen  pounds  in  a  few 
months? 

"I  went  to  the  beach,"  Miss  Jepson  continued.    "I  con- 


Up  the  ladder  of  success  Helen 
Jepson  has  risen  —  radio,  opera 
and  now  the  movies.  She  tells  you 
how  she  keeps  down  her  weight  in 
spite  of  her  tremendous  appetite. 
You  can  do  it  too.  Just  write  for 
the  diets  to  Joyce  Anderson, 
RADIO  MIRROR,  1926  Broadway, 
New  York.  Don't  forget  to  enclose 
serf-addressed  stamped  envelope. 


Helen  Jep- 
so«i's  en  the 
Whltemoa  Mu- 
sic Hall  flour. 
See  page  55 
—  TO  o'clock 
column. 


trolled  my  appetite,  ate  only  certain  foods,  and  carefully 
planned  all  my  meals  so  that  I  would  get  the  greatest 
amount  of  strength  out  of  them  without  adding  to  my 
poundage.  Then,  I  exercised,  of  course.  When  I  returned  to 
the  studios  in  September  they  were  amazed  that  I  was  so 
slim  and  trim.  I  had  lost  the  necessary  fifteen  pounds — and 
1  hadn't  made  myself  too  weak  in  my  attempt  to  become  a 
movie  singer! 

"When  I  am  in  town,  I  include  long  walks  as  a  necessary 
part  of  my  day.  These  are  absolutely  essential  if  I  want 
to  keep  the  figure  I  now  have  for  moving  picture  work 
this  summer.  And  I  never  eat  candy." 

'■"'HEN  Helen  Jepson  told  me  more  about  her  formula  for 
being  vital  and  modern  in  her  beauty  treatments.  She 
uses  very  little  rouge  on  her  cheeks  because,  as  she  says : 
"A  blonde  must  watch  her  make-up  very  carefully.  Too 
much  rouge  makes  her  appear  cheap  and  gaudy."  Lipstick 
she  does  use  to  bring  out  the  line  of  her  lovely  lips  and  I 
have  the  name  of  a  very  good  one  that  is  practically  in- 
delible. It  is  supplied  in  colors  to  match  all  complexions. 
If  you  want  to  know  what  it  is,  write  me  and  enclose  a 
stamped  self-addressed  envelope. 

Miss  Jepson's  soft  hair  covered  her  head  in  little  curls 
and  ringlets — a  delightfully  informal  hairdress  and  cer- 
tainly not  the  one  she  wore  to  have  the  photograph  taken 
which  appears  on  this  page.  When  I  complimented  her  on 
it,  she  told  me  that  she  has  a  passion  for  changing  her 
coiffure  and  loves  to  surprise  radio  executives  and  con- 
cert audiences.  Sometimes  they  hardly  recognize  her  as 
the  same  person  who  appeared  before  the  microphone  per- 
haps only  a  few  days  previously!  It's  another  beauty 
trick  of  hers! 

This  star  of  opera,  stage,  screen  and  radio  who  has  her 
time  filled  to  capacity  with  any  number  of  things,  knows 
the  value  of  always  appearing  at  her  best  and  makes  it 
part  of  her  business  to  devote  a  certain  amount  of  time 
daily  to  the  care  of  her  hair,  the  study  of  makeup,  and  all 
the  details  that  are  so  indispensable  to  good  grooming 
for  an  opera,  star  who  steps  before  a  critical  audience. 

Would  you,  too,  like  to  know  how  to  reduce  on  sensible 
diets  that  will  not  shatter  your  nerves  and  wreck  your 
health?  I  have  some  that  have  been  chosen  for  their  nutri- 
tive" value.  They  are  varied  meals,  so  that  you  don't  have 
to  eat  the  same  things  every  day.  You  will  enjoy  these 
diets.  Send  a  stamped  self-addressed  envelope  to  Joyce 
Anderson,  care  of  Radio  Mirror,  1926  Broadway,  New 
York. 

This  weight-reducing  interests  a  great  many  of  us,  judg- 
ing by  the  overwhelming  number  of  letters  I  have  received. 


Incidentally,  if  I  have  been  slow  in  an- 
swering them,  please  be  patient. 

There  are  very  good  reasons  why  fat 
people  are  fat  and  one  of  them  is  that 
you  probably  eat  too  much  and  do  not 
exercise  sufficiently  to  burn  up  all  the 
energy,  in  which  case  the  body  becomes 
a  storehouse  for  fat.  Of  course,  some 
of  you  will  say  that  you  eat  very  little 
and  yet  you  can't  reduce.  If  this  is  so, 
I  would  advise  that  you  see  a  physi- 
cian. The  glands  in  the  body  are  re- 
sponsible for  some  of  our  ailments, 
and  when  they  do  not  function  properly 
one  of  the  results  is  overweight.  If, 
however,  all  your  parts  are  in  work- 
ing order,  there  is  no  good  reason  why 
you  can't  reduce.  But  don't  expect  an 
overnight  miracle.  Powerful  medicines 
are  not  necessary  if  you  are  patient 
and  persevering. 

The  really  sensible  reducing  course 
will  take  a  little  time  but  in  the  end 
it  will  save  your  health.  And  it  doesn't 
take  long  to  get  into  the  swing  of  the 
thing.  Before  you  know  it,  you  forget 
all  about  the  rich  pastries,  the  tempting 
desserts  and  the  candies.  You  don't  even 
miss  them!  This  is  the  season  of  the 
year  when  it  is  easy  to  cut  down  on 
the  intake  of  food  and  concentrate  on 
that  slim  figure — we  don't  need  as 
many  heating  foods  as  we  do  in  the 
winter. 

Orange  juice  and  dry  toast  three 
times  a  day  will  put  you  on  your  back 
in  a  short  time  and  make  your  body 
susceptible  to  sickness  and  disease.  In 
order  to  guard  against  this,  you  must 
remember,  that  there  are  certain  essen- 
tial foods  everyone  must  eat  to  keep 
healthy — diet  or  no  diet.  In  the  first 
place,  there  is  milk.  Contrary  to  the 
general  belief,  milk  is  not  fattening  and 
a  glassful  taken  with  regular  meals  will 
give  strength  and  not  weight.  Adults 
who  are  dieting  should  try  to  drink  at 
least  one  pint  of  milk  a  day.  Then 
there  is  buttermilk,  a  grand,  health- 
giving  drink,  which  is  also  non-fatten- 
ing. 

And  now  the  fruits  —  oranges, 
bananas,  apples  and  citrus  fruits,  which 
must  make  up  part  of  the  diet.  These 
must  be  eaten  alternately,  with  not  too 
much  stress  on  the  latter.  Tomatoes  in 
any  form  and  tomato  juice  are  good, 
too.  Eat  all  the  salads  you  can.  This 
does  not  mean  that  you  must  just  live 
on  salads.  That,  too,  would  be  rather 
foolish.  The  body  must  have  some 
solid  foods  and  this  is  where  my 
printed  diets  will  be  of  help.  Uncooked 
vegetables  and  fruit  juices  provide  the 
vitamins  and  minerals  the  body  needs. 

I  cannot  stress  too  much  the  value 
of  long  walks.  I  am  not  referring  to 
an  evening  stroll.  A  mile  or  two  before 
or  after  breakfast  and  dinner  will  set 
you  up  wonderfully— tone  up  a  sluggish 
system,  put  sparkle  in  the  eyes  and 
roses  in  the  cheeks — and  take  off  the 
fat.    It's  that  first  effort  that's  so  hard. 


Joed  "uotw  wjzi/K 

Thrill  him  ^  a "Igio*^ "? 


■mauJii  afofiea/  &f    YO  UR   TYPE  ^oJ  Acwk 


Soften  dry  hair 
with  this  treatment 

Use  Packer's  Olive  Oil  Shampoo  and 
begin  today  a  scientific  home  treat- 
ment to  make  your  hair  glow  and  stay 
charmingly  in  place. 

Packer's  Olive  Oil  Shampoo  is  pre- 
pared especially  for  dry  hair.  Besides 
olive  and  other  fine  oils,  it  contains 
soothing,  softening  glycerine  which 
helps  to  make  your  hair  silky  and 
more  manageable. 


PACKER'S 

OLIVE    { 
OIL 

for  DRY  hair 


k_j> 


Treat  excessive 
oiliness  this  way 

Use  Packer's  Pine  Tar  Shampoo.  It  is 
gently  astringent  .  .  .  made  especially 
for  oily  hair. 

Give  yourself  this  tonic  Packer 
treatment  once  or  twice  a  week  at 
first  .  .  .  until  your  hair  develops  its 
birthright  of  shining  fluffiness.  Packer's 
Shampoos  are  absolutely  safe.  They 
are  made  by  the  makers  of  Packer's 
famous  Tar  Soap. 


SHAMPOOS 


PINE 
TAR 

for  OILY  hair 


^. 


~ 


By  MRS.   MARGARET  SIMPSON 


She  must  be  a  good  cook  to  be  able  to  bring  up  eight  healthy  children. 
I'm  speaking  of  Mrs.  Frances  Lee  Barton,  their  mother.  Mrs.  Barton  is 
the  cooking  advisor  for  General  Foods.  If  there's  anything  you  want 
to  know  about  cooking,  just  write  to  Mrs.  Margaret  Simpson,  1926 
Broadway,    New   York,    enclosing    a    self -addressed    stamped    envelope. 


COME  into  the  kitchen,  slip  on  an  apron,  and  join 
the  fun.  Mrs.  Barton  is  giving  a  kitchen  party  and 
at  the  same  time  will  tell  how  any  woman  can  be  a 
good  cook. 

"Some  women  think  cooking  is  about  the  hardest  job  of 
any  in  the  housekeeping  setup,"  said  Mrs.  Barton,  while 
she  carefully  measured  the  flour  for  a  cake.  "I  think  it  is 
fascinating."  Jf  her  pots  and  pans  could  talk,  they  would 
probably  echo  her  opinion,  because  Mrs.  Barton  does  love 
to  make  appetizing  dishes. 

Mrs.  Frances  Lee  Barton  is  the  cooking  advisor  who 
broadcasts  every  Friday  for  General  Foods  (and  has  done 
so  for  the  past  three  years)  giving  excellent  recipes  and 
cooking  helps  to  thousands  of  housewives.  She  is  certainly 
qualified  to  handle  this  post  because  primarily  Mrs.  Barton 
is  a  successful  mother  and  a  housewife.  Born  in  Scotland, 
the  eldest  of  seven  children,  Mrs.  Barton  began  acquiring 
experience  with  housewives'  problems  at  an  early  age.  As  a 
youngster,  she  became  her  mother's  right  hand  man.  In 
fact,  her  whole  life  has  been  devoted  to  the  culinary  art. 
So,  you  see,  the  broadcasts  aren't  just  theory — Mrs.  Bar- 
ton has  had  years  of  actual  practise. 

Of  course,  it  does  not  surprise  us  to  learn  that  her  spare 
time  is  also  spent  in  the  kitchen,  especially  when  we  know 
that  a  husband  and  eight  growing  children — five  boys  and 
three  girls — need  a  great  deal  of  good  food.  But  the  hungry 
mouths  include  more  than  the  immediate  family!  All  the 
neighbors'  children  regard  ,the  Barton  house,  with  fts 
tempting  supply  of  cakes  and  cookies,  as  a  storehouse  of 
good  things  to  eat. 

On  week  ends,  when  the  family  forgets  its  work  and 
strenuous  play,  the  children  get  into  the  kitchen  and  pre- 
pare their  specialties.  John  is  an  apple  dumpling  expert, 
Harry  specializes  in  chocolate  fudge,  Mary  makes  the  best 
gelatin  desserts,  while  Peter  devotes  himself  to  a  one-egg 
cake — just  a  family  of  cooks!  Perfection  is  absolutely 
necessary  here  because,  naturally,  the  Bartons  are  very 
critical  when  the  eating  test  is  made. 

Here  the  cooking  expert  and  radio  success  stopped  her 
cake-beating  to  say:  "The  two  most  important  requisites 
for  a  cook  are:  first,  the  conscientious  measuring  of  ingre- 
dients and  second,  imagination  in  meal  planning.  The  first 
is  easy,  once  the  cook  realizes  how  important  accurate 
measurements  are  to  good  cooking." 

Haphazard,  careless  methods  never  result  in  satisfactory 
work.  Time  and  thought  in  the  preparation  will  save  dis- 
appointment in  the  finished  product. 

But  how  can  one  acquire  imagination  in  cooking?  That's 
simple,  too,  if  you  determine  to  get  your  mental  attitude 
on  the  right  track.  "Most  housewives  make  the  mistake 
of  thinking  their  work  is  drudgery.  Cooking  is  really  an 
art,    because   it   offers    a    great   opportunity    for   creating 


something.  World-renowned  chefs  can  feel  no  greater  satis- 
faction in  having  turned  out  a  difficult  dish  than  the  house- 
wife who  bakes  a  fluffy  cake." 

It  was  difficult  to  chose  from  so  many  of  Mrs.  Barton's 
tested  recipes.  Here  are  some  that  you  will  want  to  try. 
The  first  two  recipes  with  a  few  simple  additions,  can  be 
used  for  many  different  kinds  of  cake  and  muffins : 

ONE-EGG  CAKE 

2  cups  sifted  cake  flour 
2  teaspoons  combination  baking  powder 
%  teaspoon  salt 

4  tablespoons  butter  or  other  shortening 
1  cup  sugar 
1  egg,  unbeaten 
Y\  cup  milk 

1  teaspoon  vanilla 
Sift  flour  once,  measure,  add  baking  powder  and  salt,  .and 
sift  together  three  times.  Cream  butter  thoroughly,  add  sugar 
gradually,  and  cream  together  well.  Add  egg  and  beat  very 
thoroughly.  Add  flour,  alternately  with  milk,  a  small  amount 
at  a  time,  beating  after  each  addition  until  smooth.  Add 
vanilla.  Bake  in  greased  pan,  8x8x2  inches,  in  moderate 
oven  (350°  F.)  50  minutes,  or  in  two  greased  8-inch  layer  pans 
in  moderate  oven  (375°  F.)   25  to  30  minutes. 


Kitchen  Party  with 
Frances  Lee  Bar- 
ton, see  page  54 — 
2    o'clock    column. 


Frances  Lee  Barton's 
Kitchen  Party 


Variations 

This  cake  may  be  baked  in  greased  cup- 
cake pans  in  moderate  oven  (375°  F.)  20 
minutes,  or  until  done.  Makes  2  dozen 
cup  cakes. 

Orange  Short  Cake:  Arrange  sweetened 
orange  sections  and  coconut  between 
layers  and  on  top  of  cake.  Serve  at  once 
with  whipped  cream  or  custard  sauce. 

Nut  Loaf  Cake:  Add  1  cup  chopped 
nut  meats  to  cake  mixture  after  egg  has 
been  added.  One-half  cup  finely  cut  rais- 
ins may  be  used  instead  of  nuts  to  make 
Raisin   Loaf  Cake. 

Raisin  Cup  Cakes:  Pour  batter  into 
greased  cup-cake  pans,  filling  them  2/3 
full.  Sprinkle  seedless  raisins  over  tops  of 
cakes  before  baking. 

And  here  is  a  recipe  for  muffins  that 
will  surprise  the  family  if  served  in  the 
different  ways  that  Mrs.  Barton  suggests: 

MUFFINS 

2  cups  sifted  flour 

2  teaspoons  combination  baking 
powder 

2  tablespoons  sugar 
XA  teaspoon  salt 

1  egg,  well  beaten 

I  cup  milk 

4  tablespoons  melted  butter  or  other 

shortening 
Sift  flour  once,  measure,  add  baking 
powder,  sugar  and  salt,  and  sift  again. 
Combine  egg,  milk  and  shortening.  Add 
to  flour,  beating  only  enough  to  dampen 
all  flour.  Do  not  attempt  to  beat  the 
mixture  until  smooth,  but  as  soon  as  all 
flour  is  moistened,  turn  into  greased  muf- 
fin pans.  Bake  in  hot  oven  (425°  F.)  25 
minutes,  or  until  done.  Makes  12  muffins. 
These  muffins  may  be  varied  by  adding 
fruits,  nuts,  or  bacon  to  the  flour  mixture. 
Add  one  of  the  following:  J^  cup  cur- 
rants, cut  dried  apricots,  broken  nut 
meats,  or  crushed  crisp  bacon;  or  %  cup 
finely  cut  dates  or  dried  prunes. 

This  pie  is  especially  good  and  in- 
cludes a  simple,   delicious   meringue: 

MARVEL  LEMON  PIE 
I  package  lemon-flavored  gelatin 
H  cup  sugar 
14  teaspoon  salt 

1  tablespoon  grated  lemon  rind 
6  tablespoons  lemon  juice 

\Vi  cups  boiling  water 

2  egg  yolks 

1  baked  9-inch  pie  shell 
Combine  gelatin,  sugar,  salt  and  lemon 
rind  with  3  tablespoons  water.  Add  egg 
yolks  and  stir  well.  Add  remaining  water, 
stirring  until  gelatin  is  dissolved.  Cool. 
Add  lemon  juice.  Chill.  When  slightly 
thickened,  turn  into  cold  pie  shell.  Chill 
until  firm.  Cover  with  Quick  Meringue, 
or  top  with  whipped  cream. 

Quick  Meringue 
Place  2  egg  whites,  unbeaten.  y2  cup 
sugar,  dash  of  salt,  and  2  tablespoons 
water  in  top  of  double  boiler;  beat  with 
rotary  egg  beater  until  thoroughly  mixed. 
Place  over  rapidly  boiling  water,  and  beat 
1  minute;  then  remove  from  fire  and  con- 
tinue beating  1  minute,  or  until  mixture 
will  stand  in  peaks.  Add  few  drops  va- 
nilla or  almond  extract.  Pile  lightly  over 
filling.    If  desired,  sprinkle  with  cocoanut 

And  I  have  other  recipes  that  you  will 
want— a  Savorv  Meat  Loaf  with  unusual 
ingredients,  a  Caramel  Devil's  Food  Cake 
and  a  special  dessert  called  Coffee  Car- 
nival. Address  Mrs.  Margaret  Simpson, 
in  care  of  Radio  Mirror,  1926  Broadway. 
Be  sure  to  enclose  a  stamped,  self- 
addressed  envelope  for  these  recipes. 


Dont  choose  i|our 
axati  ve  JMmcfflt// 


BLIND  Man's  Buff  is  no  game  to  play . . . 
in  any  matter  pertaining  to  your  health. 

When  you  need  a  laxative,  you  must 
know  beforehand  how  it  will  act  on  you. 

Harsh  laxatives  will  cause  stomach  pains, 
upset  you,  leave  you  weak.  Laxatives  whose 
sole  virtue  is  gentleness  may  fail  to  be 
thorough. 

You  must  have  both  thoroughness  and 
gentleness... you  must  have  pleasant,  pain- 
less, complete  relief  from  constipation. 
Never  be  satisfied  with  less  from  a  laxative. 

Why  America  uses  more  Ex-Lax 
than  any  other  laxative 

Ex-Lax  is  as  thorough  as  any  laxative  you 
can  take.  'Yet  its  action  is  so  gende  ...  so 
completely  without  stomach  pains.  Ex-Lax 
doesn't  leave  you  feeling  weak,  doesn't 
upset  you.  Ex-Lax  is  not  habit-forming  — 
you  don't  have  to  keep  on  increasing  the 
dose  to  get  results.  And  Ex-Lax  is  not  a 
punishment  —  it's  a  pleasure  to  take.  It 
tastes  just  like  delicious  chocolate.  Ex-Lax 
has  no  unpleasant  after-taste  and  no  bad 
after-effects. 

Millions  of  people  have  found  this  out. 


And  last  year  alone,  46  million  boxes  of 
Ex-Lax  were  bought ! 

And.  ..that  "Certain  Something' 

So  many  imitators  have  tried  to  produce 
a  chocolated  laxative  that  would  equal 
Ex-Lax.  But  they  couldn't.  Why?  Because 
Ex-Lax  is  more  than  just  a  chocolated  laxa- 
tive. Because  the  exclusive  Ex-Lax  process 
gives  Ex-Lax  a  "certain  something"— a  cer- 
tain ideal  action  that  words  just  can't 
explain  and  that  no  other  laxative  has.  But 
once  you  try  Ex-Lax,  you'll  know  what 
we  mean,  and  nothing  else  will  ever  do 
for  you. 

Ex- Lax  comes  in  10c  and  25c  boxes  at 
any  drug  store.  If  you  would  like  a  free 
sample,  mail  the  coupon. 


MAIL   THIS  COUPON— TODAY! 

EX-LAX,  Inc.,  P.  O.  Box  170 
Times-Plaza  Station,  Brooklyn,  N.  Y. 

pS6          Please  send  free  sample  of  Ex-Lax. 
Name 


Address_ 


When  Nature  forgets— remember 

EX- LAX 

THE      CHOCOLATED      LAXATIVE 


BEHIND 
of  the 

MAD 


It's  a  riot  of  fun  and  fool- 
ishness. So  come  back- 
stage  and   get   in   on   it! 

by    FRED    RUTLEDGE 


FEEL  like  laughing  tonight?  Then 
sit  in  on  the  nine  o'clock  broad- 
cast from  studio  3B  in  Radio 
City  and  lift  the  curtain  on  radio's 
maddest  program. 

Your  sponsors  are  Borden's.  Your 
entertainers:  Beatrice  Lillie,  Warren 
Hull,  Lee  Perrin's  orchestra,  and  the 
Cavaliers.  The  time:  two  minutes  to 
nine.  In  two  minutes,  then,  you  find 
out  just  how  a  madhouse  can  become  a 
finished  radio  product. 

Tonight,  to  your  glee,  those  two 
minutes  are  most  embarrassing  to 
Warren  who  is  introducing  Beatrice  to 
the  studio  audience. 

"The    most    famous    comedienne    in 


the  world,"   he  ends,   looking   around. 

Before  he  can  continue,  Beatrice 
jumps  to  her  feet,  takes  two  steps  for- 
ward, and  strikes  a  pose,  one  hand  on 
her  hip,  like  a  comic  version  of  a  comic 
valentine.  The  joke's  on  Warren,  and 
he  smiles  feebly. 

Then,  while  a  ripple  of  laughter 
spreads  through  the  studio,  Beatrice 
begins  waving  madly  at  someone  in  the 
audience  and  grimacing  her  delight. 
You  crane  your  neck  to  see  who  it  is 
and  gasp  in  surprise.  Hope  Williams, 
tall,  striking  looking,  one  of  her  best 
friends  and  one  of  Broadway's  favorite 
actresses,  is  sitting  just  in  back  of  you. 

"Make  her  stand  up,"  Beatrice  cries. 


Above,  Bea  Lillie  trying  desperately  to  say  something 
that's  not  in  the  script.  Below,  in  one  of  her  gesticu- 
lating moments  (much  to  Warren  Hull's  amusement). 

All  pictures  taken  exclusively  for  Radio  Mirror  by  Wide  World 


Hope  half  rises  and  slumps  back  in  her 
chair. 

Suddenly  your  attention  is  diverted. 
Who's  that  in  the  front  row  there,  just 
to  your  right?  Jack  Benny!  What's  he 
doing  here?  Can't  tell  now,  because 
the  show'll  be  on  any  second.  You  sit 
forward,  a  little  dazed  by  this  three 
ring  circus,  but  game  for  what's  com- 
ing. 

This  studio  you're  in  is  small,  one  of 
the  smallest  in  Radio  City,  and  it's  no 
different  from  any  you've  seen  pictures 
of,  except  for  those  new  drapes  hanging 
in  the  corners,  looking  as  though  they'd 
been  made  from  Scotch  pants. 

The  performers  are  scattered  about 


th 


s 


c  e  n  e  s 


Beatrice   Lillie 

HOUSE! 


on  a  slightly  elevated  platform  stretch- 
ing across  the  room.  Two  ribbon  mikes 
catch  the  program.  Aunty  Bea's 
dressed  all  in  white  tonight,  with  a 
string  of  long  white  beads  around  her 
slim  throat  and  green  slippers  without 
any  toes  encasing  her  tiny  feet.  You 
notice  her  haircut  which  is  becoming 
the  vogue  in  New  York.  She's  so  boy- 
ish with  it  you  forget  the  number  of 
years  she  has  been  an  international  suc- 
cess. 

A  high  stool  stands  beside  her  mike. 
She  walks  over  to  it  and  sits  down.  An 
advertising  man  next  to  you  whispers 
that  she's  the  laziest  show  person  in  the 
world.  Won't  broadcast  or  rehearse  five 
minutes  if  she  can't  find  something  on 
which  to  sit. 

Okay — it's  nine  o'clock,  the  music 
swells,  Warren  begins  to  talk,  and  we're 
underway. 

Bea  goes  into  her  first  song,  leaning 
on  her  elbow  on  the  music  stand  next 
to  her.  Now  she's  back  from  the  mike, 
on  a  chair  just  like  the  one  you've  been 
given.  She  puts  her  purse  on  the  piano 
and  begins  waving  her  hands  in  the  air. 
What  does  she  want  now?  The  piano 
player  who  accompanies  her  on  some 
of   her   wilder   song   flights    seems    to 


know.  He  disappears  and  comes  back 
with  a  cup  of  water.  Bea  gulps  it, 
makes  a  funny  face  at  clearing  her 
throat,  and  jumps  up  again. 

It's  time  for  the  weekly  skit.  Tonight 
the  woman  who  has  become  the  best 
known  comedienne  in  the  world,  your 
Aunty  Bea,  is  taking  over  an  elevator 
in  Radio  City.  The  script  players — the 
actors  who  share  the  hilarious  spots  on 
these  broadcasts — come  from  the  right 
of  the  platform  and  stand  closely  to- 
gether around  a  second  mike — much 
like  a  group  of  expectant  disarmament 
conferees.  Bea  sits  down  on  her  stool, 
flounces  her  long  skirts,  and  grabs  her 
script. 

Those  skits,  by  the  way,  are  written 
by  two  friends  of  hers  who  have  never 
before  done  any  radio  work.  They've 
written  a  lot  for  Broadway  produc- 
tions, though,  and  that's  probably  why 
the  lines  seem  to  have  so  much  fresh- 
ness. 

But  wait — you've  been  so  busy 
watching  Aunty  Bea  and  Warren  Hull, 
who  really  is  handsome  in  that  tuxedo, 
that  you  haven't  paid  any  attention  to 
the  musical  units  of  the  show. 

Look  there  past  Warren.  That  short, 
dark,  bouncing  {Continued  an  page  60) 


Left,  Jack  Benny,  recent  guest  star  on  the  pro- 


gram.    Get  the 
with    the    entire 


expression!     Below,  Miss  Lillie 
Friday    night    cast   in    action. 


For  Beatrice  Lillie's 
program,  see  page 
55 — 9  o'clock  column. 


*  JEAN  HARLOW,s,„rr,„,  ,*  ,w-<;-.w,  "Reck/ess 


Make -Up   in 
Color  Harmonv 
Jean  Harlow's 


Florence  Vmdelle  Interviews  JEAN  HARLOW 
''Color  in  make-up  must  mean  color  harmony," 
says  Jean  Harlow.  "And  of  course,  Max  Factor, 
who  creates  all  the  make-up  used  by  stars  and 
studios,  has  the  perfect  answer  in  powder,  rouge 
and  lipstick  harmonized  in  color  for  each  type." 

1 .  "To  harmonize  with 
my  complexion  col- 
orings .  .  .  platinum 
blonde  hair,  very  fair 
skin  and  blue  eyes,  ■ 
Max  Factor's  Flesh  mmmml  .JmliM 
Powder  is  perfect.  So  soft  and  fine  in  texture,  it 
blends  naturally  with  the  skin,  creating  a  satin- 
smooth  make-up  that  I  know  will  cling  for  hours." 

2.  "Rouge  should  im- 
part a  lifelike,  deli- 
cate flush  of  color 
. . .  and  I  find  Max 
Factor's  Flame  Rouge 
the  correct  color  har- 
mony for  my  type.  Creamy-smooth  in  texture,  it 
blends  easily  and  clings  perfectly.  And  here's  a 
hint .  .  .  pat  it  on  lightly;  blend  with  fingertips 
to  gain  an  added  softness  of  coloring." 

?|.  "Lip  make-up  is  so 
important... it  must 
be  moisture-proof;  it 
must  be  permanent 
in  color;  it  must  har- 
monize with  vour  ^^^™  " 
colorings,  your  powder  and  your  rouge.  So  I  use 
Max  Factor's  Super-Indelible  lipstick  .  .  .  Flame 
is  my  color  harmony  tone.  I  make  up  the  upper 
lip  first,  press  my  lips  together,  and  then  fill  in 
rhe  natural  contour." 

-te-You  May  Now  Share  the  luxury  of  color  har- 
mony make-up,  created  originally  for  the  stars  of 
the  screen  by  Hollywood's  make-up  genius,  and 
now  featured  by  leading  stores  at  nominal  prices 
. . .  Max  Factor's  Face  Powder,  one  dollar;  Max 
Factor's  Rouge,  fifty  cents;  Max  Factor's  Super- 
Indelible  Lipstick,  one  dollar. 

yf/ax  factor >  Trolly  wood 

Face  Powder,  Rouge,  Lipstick  in  Color  Harmony 


*- 


' 


-ML 


MJZ  RICTOM, 

H./tn~4  CtBfinuM. 

SEND  P»m  hfciJ 
! 


-r"-*-"i-~  -     — ii  rim  1 


RADIO    M IRROR 


$10,000  in 


How  Jan  Garber,  now 
successful  Chicago 
band  leader,  fought  his 
way  back  from  heart- 
break to  happiness 

by    CHASE    GILES 


The  happy  family  who  once  was  on  the 
brink  of  starvation.  Jan  Garber  with  his 
wife,  Dottie  and  little  Janice.  Opposite 
page,  with  Freddy  Large,  original  leader 
and   organizer  of  the   now  famous   band. 


TO  look  at  Jan  Garber  now  you'd 
never  think  he  ever  had  a  care 
in  the  world.  He  bounces  around 
the  band  stand  out  at  the  Trianon  ball- 
room on  Chicago's  south  side,  kids  with 
the  youngsters  who  come  to  dance  to 
his  music  and  with  the  orchestra  boys, 
just  as  if  it  was  all  one  big  happy  fam- 
ily. And  that's  exactly  what  it  is  .  .  . 
now.  One  big  happy  family.  The  band 
boys  live  together  and  in  adjoining 
apartments.  They  work  together  and 
play  together.  In  fact  its  even  more 
congenial  than  a  big  happy  family 
would  be.  For  these  boys  never  argue 
or  have  any  differences.  I  never  saw  a 
group  of  people  that  get  along  so  well 
together. 

Well,  maybe  the  boys  should  get 
along  well.  I  think  it's  perhaps  because 
they  are  all  grateful  for  the  success 
which  is  theirs.  It  wasn't  so  long  ago 
they  were  wondering  where  their  next 
meal  would  come  from.  In  fact  Freddy 
Large,  the  diminutive  second  in  com- 
mand of  the  orchestra,  admits  it  wasn't 
so  long  ago  that  the  boys  used  to  steal 
milk  bottles  from  back  porches  as  they 
went  to  their  homes  in  the  early  morn- 
ings after  work. 

They  are  all  grateful,  even  Jan  Gar- 

12 


ber  himself.  On  their  last  tour  they 
were  out  for  only  ten  days.  Jan  paid 
all  the  expenses  and  gave  each  of  the 
boys  a  one  hundred  dollar  bonus. 
Then  when  he  got  through  figuring  it 
all  out  he  found  that  he  had  made  ex- 
actly TEN  THOUSAND  DOLLARS 
clear  profit  for  himself  in  those  ten 
days. 

Jan  Garber's  commercial  program 
over  the  NBC  coast  to  coast  networks 
Monday  nights  pays  him  handsomely. 
The  first  year  he  got  three  raises,  each 
of  $200  a  week.  His  second  year's  con- 
tract guaranteed  him  four  raises  each 
of  the  same  amount.  Jan  is  now  saving 
about  |600  a  week.  Or  rather  Mrs.  Jan 
Garber  is  saving  the  money. 

Jan  is  proud  of  his  orchestra  and  its 
success.  And  the  strange  part  of  it  is 
that  although  you  may  think  the  band 
has  been  gradually  building  itself  up  to 
its  present  success  over  many  years  of 
effort,  that  isn't  true.  Let's  look  behind 
the  scenes.  Let's  go  back  into  Jan's 
life.  What  is  the  story  behind  all  this 
present  glory?  It  is  a  story  full  of  hu- 
man interest  and  pain  and  tears  and 
near  starvation. 

We  go  back  to  November  of  1932. 
Jan     Garber's     orchestra     is     playing 


in  the  Lotus  Garden  in  Cleveland.  Jan 
is  disheartened,  weary,  just  about  ready 
to  give  up.  For,  his  orchestra  which  has 
been  famous,  which  played  five  whole 
seasons  as  the  star  attraction  at  the 
Coral  Gables  Golf  and  Country  club  in 
Miami  during  Florida's  boom  days,  is 
slipping  farther  and  farther  down  the 
ladder  of  popularity. 

Jan  knows  it,  for  figures  show  it.  And 
the  figures  were  pretty  low. 

Jan  has  watched  this  going  on  for 
some  time.  It  hurts  him  because  he 
can't  figure  out  what  has  happened  and 
why  it  happened. 

Something  had  to  be  done.  He  was 
getting  farther  and  farther  in  debt. 
Many  a  night  he  and  his  loyal  little 
wife,  Dottie,  dined  on  hamburgers  be- 
cause they  didn't  dare  spend  any  more 
than  twenty-five  cents  each  for  dinner. 
Dottie  grinned  and  slapped  his 
shoulder. 

"Don't  worry,  Jan,"  Dottie  would 
say.  "Everything  will  come  out  all 
right.  Dottie  would  stroke  his  brow 
and  try  to  soothe  him.  But  Jan  was 
past  soothing.  In  fact  he  was  so  un- 
happy and  so  completely  disheartened 
that  he  began  to  snap  at  Dottie  whom 
he  loved  then  and  still  does  more  than 


RADIO    MIRROR 


Ten  Days! 


anyone  else  in  all  the  whole 
world.  It  made  Jan  ashamed 
of  himself  to  act  like  that. 
But  he  was  already  ashamed 
of  himself  for  having  become 
a  failure.  Much  too  much 
ashamed  to  even  be  decent 
about  it. 

;UT  Jan,  a  little  Pennsyl- 
vania Dutchman,  is  te- 
nacious. He  sticks  and  keeps 
on  trying.  He  refuses  to  ad- 
mit defeat.  One  night  he 
came  storming  home  to  Dot- 
tie.  He  slammed  the  doof 
until  the  pictures  shook. 

"Dottie,"  he  shouted. 
"Something  has  to  be  done. 
And  by  golly  I'm  going  to  do 
it.  Listen,  Dottie,  one  of  the 
boys  came  to  work  drunk  to- 
night. He  was  so  drunk  he 
couldn't  work.  I  know  some 
of  the  boys  have  been  drink- 
ing a  lot  more  than  is  good 
for  them.  But  I  never 
thought  they'd  let  me  down 
like  this.  And  I'm  almost 
sure  a  couple  of  them  are  us- 
ing dope  on  the  side.  Dottie, 
I  can't  stand  it.  I  won't 
stand  it.  I'm  going  to  fire  the 
whole  bunch  of  them." 

."But,  Jan,"  Dottie  was  really  wor- 
ried now.  Jan  was  acting  worse  than 
usual,  storming  up  and  down  the  little 
one  room  apartment  and  shouting  at 
the  top  of  his  lungs.  "But,  Jan,  what 
will  you  do?" 

Jan  looked  at  his  wife.  She  was  try- 
ing to  smile.  Frightened  by  Daddy's 
explosion  of  temper  little  four-year-old 
Janice,  the  idol  of  Jan's  eye,  had  run  to 
Mother's  arms. 

"Janice,  please  don't  be  frightened, 
dear.  Daddy  is  all  upset.  I'm  worried, 
little  girl.  Listen,  Dottie,  I'm  going  to 
fire  that  band  and  get  me  a  new  outfit, 
a  complete  new  orchestra.  And  Dottie, 
with  that  new  band  we're  going  out 
and  make  the  name  of  Jan  Garber  big- 
ger than  ever  it  was  before." 

Jan  didn't  fire  his  band  ...  at  least 
not  right  then.  But  he  did  start  looking 
for  another  orchestra.  Finally  a  friend 
told  him  of  a  bunch  of  young  kids 
playing  in  an  obscure  roadhouse  near 
Cleveland.  The  friend  said  the  kids 
played  beautifully.  Jan  decided  to  go 
out  and  look  them  over. 

Jan  went  there.  With  him  was  his 
loyal  friend,  Rudy  Rudisall,  the 
bald  headed  pianist,  who  has  been  with 


Jan  for  more  than  seventeen  years. 
They  went  in  and  stopped  at  the  cloak- 
room to  leave  their  coats.  Jan  was  just 
taking  his  off  when  the  music  started. 
Jan  stopped,  transfixed.  For  a  little 
man  he  has  the  loudest  voice  you  ever 
heard.   He  turned  to  Rudy  and  yelled: 

"Rudy,  listen.  Why,  man,  that's 
beautiful.  Listen  to  that  sax  .  .  .  and 
get  that  trumpet.  Boy,  that's  the  most 
marvelous  band  I  ever  heard."  He 
grabbed  Rudy's  arm.  His  eyes  were 
glittering. 

"Rudy,  there's  our  new  band.  That's 
the  Jan  Garber  orchestra  of  the  fu- 
ture." 

There  were  tears  in  Rudy's  eyes.  He 
hadn't  seen  his  boss  happy  in  so  many 
months.  He  hadn't  heard  Jan  enthuse 
over  anything  in  such  a  long  time. 

"But,  Jan.  Why  there  must  be  fif- 
teen men  in  that  orchestra.  Man,  with 
our  finances  the  way  they  are  you  can't 
afford  that  band." 

"C'mon,"  cried  Jan.  Down  the  hall 
he  waltzed  swaying  to  the  Lombardo- 
like  rhythms,  "Why,  that  band  out- 
Lombardos  Guy  Lombardo.  And  the 
funny  part  of  it  is  these  kids  come 
from  Canada  just  like  the  Lombardo 
boys  did."       {Continued  on  page  84) 


I  was  sallow 
and  sort  of  logy 


•  Everything  I  ate  seemed  to  give  me 
gas-I  just  couldn't  get  my  system  regu- 
lated properly.  My  little  boy  suffered 
from  constipation,  too,  and  didn't  like  the 
taste  of  castor  oil.  His  teacher  advised 
me  to  give  him  FEEN-A-MINT.  He 
thought  it  was  just  nice  chewing  gum 
and  took  it  without  the  usual  fuss.  It 
gave  him  such  a  prompt  and  complete 
movement  that  I  chewed  one  myself. 
That  was  over  a  year  ago  and  I  want  to 
tell  you  that  FEEN-A-MINT  has  been  a 
welcome  friend  in  relieving  constipation. 
I  wouldn't  have  any  other  laxative  in  the 
house. 

Used  by  over  15,000,000  people 

Our  files  are  full  of  letters  telling  what  FEEN-A- 
MINT  does  for  people.  Doctors  know  that  FEEN- 
A-MINT  does  a  more  thorough  job,  and  does  it 
gently,  because  you  must  chew  it — and  chewing 
spreads  the  laxative  evenly  through  the  intestines 
so  that  more  complete  relief  comes  without  strain- 
ing and  griping.  Try  FEEN-A-MINT  yourself — 
you'll  join  the  15,000,000  people  who  are  boosters 
for  FEEN-A-MINT  —15  and  25*  at  any  druggist's. 


**?</irs 


lAXA77yf 


Feen-amint 


hj?  U/i£sK>t-pu7-Uum  LAXATIVE 


WHY    the 

AMATEURS 

Belong  on  the  Air 


by      JOHN      EDWARDS 

Last  month  Roxy  said  in  RADIO 
MIRROR,  "Take  the  Amateurs  Off  the 
Air!"  Here  the  director  of  the  National 
Amateur  Hour  defends  this  type  of 
program    in    an    exclusive    interview 


THE  Amateur  Hour  is  the  best 
means   of    discovering    unknown 
talent  that  radio  has  yet  devised. 
In  its  present  form  it  is  a  boon — not 
a  handicap — to  the  man  who  wants  a 
professional  career  on  the  air." 

Thus  the  gauntlet  is  flung  down  the 
other  side  taken  in  the  hottest  radio 
debate  of  the  year — should  the  amateur 
remain  as  an  entertainment  medium  or 
should  he  be  mercifully  discarded? 

Answering  this  question  was  Arnold 
Johnson,  one  of  the  busiest  musical  di- 
rectors in  New  York  and  the  originator 
and  director  of  National  Amateur 
Night,  the  CBS  Sunday  evening  feature. 

His  opinions,  given  in  this  exclusive 
interview,  were  a  challenge  to  the 
statements  made  in  last  month's  Radio 
Mirror  by  Roxy,  who  said  that  the 
amateur  should  go,  that  the  network 
programs  formed  to  give  the  amateur 
a  break  were  really  harmful  and  that 
the  amateur  who  got  his  start  on  such 
a  program  usually  ended  in  discour- 
agement and  disillusionment. 

Johnson's  arguments  were  based  on 
a  long  career  in  the  theater  and  radio 
and  on  his  experience  of  the  past  few 
months  in  dealing  weekly  with  hun- 
dreds of  amateurs  who  come  to  him 
for  a  chance  on  his  program. 

"In  the  first  place,"  Johnson  said  in 
his  rebuttal,  "the  amateur  hour  has 
changed  since  its  inception.  On  our 
show,  we  no  longer  give  a  performer 
the  'chord  in  G'  by  which  we  used  to 
indicate  that  he  was  not  good  enough. 
That  chord,  the  equivalent  in  other 
programs  to  the  gong  or  bell,  was  dis- 
carded after  the  first  few  broadcasts. 

"Instead,  we  are  now  searching  for 
real  talent  that  is  good  enough  to  en- 
tertain a  nation-wide  audience.  So 
many  letters  of  protest  came  in  when 
we  cut  short  an  amateur  that  the  talent 
we  now  present  is  the  equivalent  of 
any  professional  attempt." 

In  answer  to  the  question  of  whether 
an  amateur  finds  any  future  success 
after  an  appearance  on  an  Amateur 
Hour,  Johnson  quoted  figures  from  his 
own  program. 

"So  far  this  spring,"  he  said,  "we 
have  had  over  eighteen  winning  acts, 
and    out    uf    that    eighteen,    at    least 


14 


twelve  have  either  received  professional 
engagements  or  definite  offers.  That  is 
what  I  would  call  success. 

"Even,  in  some  instances,  acts  which 
did  not  win  a  prize,  have  been  awarded 
theatre  work.  Some  weeks  ago  a  Boys' 
Harmonica  Band  appeared  on  our  show. 
Though  neither  the  studio  judges  nor 
the  audience  outside  voted  them  first 
place,  they  have  been  given  a  week's 
date  at  a  local  theatre  and  now  are 
considering  an  offer  to  travel  out  to 
California  for  a  series  of  vaudeville 
appearances. 

"Then,  a  month  ago,  a  girl  of  sev- 
enteen came  to  us.  She  had  never  had 
any  singing  lessons,  but  the  minute  we 
heard  her  we  knew  she  had  a  brilliant 
future.  So  we  groomed  her,  then  put 
her  on  the  air.  She  went  over  even 
better  than  we  had  expected.  Now  she 
is  under  contract  to  us  and  I  predict 
that  in  two  years,  radio  will  have  a 
new  sensation." 

|T  has  been  argued  that  the  amateur 
has  a  harder  time  getting  ahead  if 
he  is  heard  on  a  national  network  show 
than  if  he  stays  at  home,  singing  at 
small  shows  until  his  voice  is  ready  for 
the  big  time.  Johnson  does  not  be- 
lieve this  argument,  either. 

"I  quote  you  the  case  of  Jimmy 
O'Neill,"  he  continued.  "When  Jimmy 
came  to  us  he  explained  that  for  two 
years  he  had  sung  over  a  station  in 
New  Jersey,  without  pay.  Nothing  had 
ever  come  of  his  work  there.  Since 
then  he  had  gone  into  selling  as  a 
means  of  livelihood.  But  he  still  wanted 
to  sing.  So  we  gave  him  an  audition 
and  a  spot  on  our  Sunday  night  show. 

"To  make  a  long  story  short,  Jimmy 
now  has  three  jobs.  He  is  singing  on 
two  commercial  radio  programs  at  a 
nice  salary,  and  when  I  last  talked  to 
him  was  getting  ready  for  a  week  in 
a  theatre.  That  is  what  happened  to 
one  man  after  a  single  appearance  on 
an  Amateur  Hour!" 

Can  a  singer  go  to  a  music  school, 
spend  years  in  training,  be  willing  to 
perform  without  pay,  and  find  suc- 
cess at  last?  Johnson  thinks  not,  as  a 
general  rule. 

"A  young  girl  came  to  me  who  had 
done  just  that,"  he  explained.  "She 
was  a  graduate  of  one  of  the  country's 
finest  music  institutes.  Everywhere  in 
her  home  town  she  tried  to  get  work 
she  was  turned  down.  So  she  packed 
up  and  came  to  New  York.  When  she 
appeared  on  our  program  she  won  the 
Gold  Medal.  Two  weeks  later  the 
radio  audience  judged  her  the  best.  She 
was  called  back.  Now  she  has  had  a 
week's  vaudeville  engagement  in  Phila- 
delphia, another  week  on  the  road,  and 
is  due  back  in  New  York  for  still  more 
work.  Yet  all  her  training  and  work 
had  been  fruitless  until  her  chance  on 
an  amateur  program." 

(Continued  on  page  88) 


„«  FOR  THE  MEW 

.•Certain-Sate"  Mo"*** 


Ifa 


TJJ70MEN  .  .  .  rejoice!  Your  old 
**   haunting  fear  of  "accidents" 
can  now  be  a  thing  of  the  past! 

For — in  the  Modess  laboratories 
—  a  new  type  of  sanitary  napkin 
has    recently    been    perfected.    A 
napkin  that  combines  three  safety 
features  to  give 
Complete  protection  from 
embarrassing  "accidents"! 
You  can  actually  see  and  feel  every 
one  of  the  three  new  features.  Get  a 
box    of    the    new    "Certain-Safe" 


Modess.  (You  won't  be  risking  a 
penny  .  .  .  see  Money  Back  Guaran- 
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inside.  Look  at  the  diagrams  and 
compare  them  with  the  napkin 
itself.  Even  before  you  wear  the 
new  "Certain-Safe"  Modess  you'll 
understand  how  and  why  it  brings 
you  dependable  protection  against 
...  (1}  striking  through,  (2)  tearing 
away,  (3)  incomplete  absorption. 

Wear  the  new  Modess  once,  and 
you'll  ask  for  it  always! 


SPECIAL  MONEY  BACK  GUARANTEE 

If  you've  been  buying  another  brand  of  napkin  just  from 
habit...here's  a  challenge!  We'll  refund  your  money  if  you 
try  the  new  Modess  and  don't  like  it!  Get  a  box.  Wear 
enough  napkins  to  make  a  thorough  test.  If  you  aren't 
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Modess  Corporation,  500  Fifth  Avenue,  New  York,  N.  Y- 
We'll  send  you  eyery  penny  you  paid,  plus  postage! 

MODESS -STAYS  SOFT- STAYS  SAFE 


15 


.'-> 


Gladys  says,  "as  long  as 
a  man  and  woman  love 
to  do  the  same  things 
they'll  love  each  other." 
The  pictures  show  the 
Frank  Chapmans  play- 
ing, walking,  and  working 
harmoniously  together." 


Gladys  Swarthout's     4 

Prescription 

for  PARADISE 


p 


\LEASE  let  it  always  be  this  way." 

Remember?  You  were  honeymooning.  And  be- 
cause life  had  suddenly  turned,  for  you,  into  the 
most  unbelievably  perfect  existence  you  had  ever  known, 
you  said  those  words  over  and  over  inside.   Like  a  prayer. 

Every  bride  does. 

Every  bride  pleads  to  the  little  fellow  with  the  bow  and 
arrow  for  a  happily  ever  after  blessing  on  her  romance. 
But  1  know  one  celebrated  bride  who,  five  years  ago,  gave 
the  same  little  fellow  one  of  those  rare,  pleasant  shocks  he's 
totally  unaccustomed  to. 

She  simply  decided  she  wasn't  going  to  trust  the  ultimate 
success  of  her  marriage  to  Cupid,  who  is  a  great  imp  at 
starting  things  but  when  it  comes  to  finishing  them  up — 
well,  that's  not  exactly  his  specialty.  And  after  she'd  made 
her  decision  she  did  something  about  it. 

Her  name  is  Gladys  Swarthout.  And  she  has  invented  her 
own  prescription  for  wedded  happiness  that's  so  unique  and 
valuable  it's  lately  been  adopted  by  the  Jack  Bennys,  the 
Paul  Whitemans  and  the  Fred  Aliens. 

Probably  you're  familiar  with  the  way  their  romance 
began — Gladys  and  her  handsome  husband.  They  were 
both  voice  students  in  Florence  then.  On  the  particular 
summer  morning  they  chanced  to  meet  for  the  first  time, 
all  the  things  that  can  be  romantic  about  Italy  were  more 
than  so.    A  warm  wind  sweet  as  a  nosegay  of  wild  flowers. 

16 


Lapis-lazuli  Mediterranean  speckled  with  tiny  white-sailed 
fishing  boats.  Sheets  of  sunshine  on  orange  mountains. 
Olive  boughs  tumbling  from  a  blue  silk  sky.  And  in  the 
midst  of  it  all  a  pretty  brown-eyed  girl  with  a  fluffy  brown 
bob  and  a  broad-shouldered  blond  chap  with  a  swift  gay 

grin- 

The  girl  heard  the  blond  chap  say  that  he  thought  her 
lovelier  than  the  landscape.   She  smiled  up  at  him. 

And  the  thing  that  Gladys  Swarthout  calls  the  most  un- 
usual incident  in  her  life  had  happened — she  had  met  Frank 
Michler  Chapman. 

A  year  later  they  excitedly  attended  each  other's  debuts 
at  the  Metropolitan  Opera  in  New  York. 

A  year  later  they  gave  an  overwhelmingly  successful 
joint  recital  of  which  critics  said  that  the  two  sang  with 
extraordinary  feeling.  Oh,  justly  so!   They  were  in  love. 

And  another  year  later  Tiffany's  received  a  perfectly 
enormous  order  for  some  wedding  announcements.  Two  in- 
ternational celebrities  of  the  opera  were  going  to  the  altar. 

The  Europa,  sailing  the  night  of  the  fashionable  cere- 
mony, little  knew  what  rare  cargo  it  carried.  On  board 
was  a  perfect  marriage. 

None  of  your  made-in-heaven  variety,  either.  If  any- 
thing, a  very  lot  has  had  to  be  done  to  keep  that  marriage's 
famous  reputation  for  being  one  of  the  most  uniquely  suc- 
cessful in  all  Radio  Row.  But  that's  what  this  story  is  about. 


Her  unique  and  valuable 
recipe  for  wedded  hap- 
piness has  been  tested 
-and  it  works!  Read  it 
and  you'll  want  to  try 
it  out  on  your  own  life 

by  Mary  Watkins   Reeves 


EFORE  the  celebrated  couple  had  been  wed  quite  three 
of  the  five  years  they've  been  so  happy  now,  Radio 
asked  for  them  and  they  became  ether  satellites  almost 
overnight.  Together  on  the  "Voice  of  Firestone"  series. 
Gladys  on  the  "Palmolive  Beauty  Box  Theater."  And  out- 
side of  their  amazing  air  popularity  they've  become,  what's 
still  greater,  completely  beloved  by  every  single  member  of 
broadcastland.  The  Chapmans  are  the  old-time  Mary  and 
Doug  of  the  radio  folk. 

Their  penthouse  apartment  in  the  east  Eighties  is  just 
the  sort  of  home  you'd  expect  Gladys  to  fashion  around  her 
marriage.  A  happy,  homey  sort  of  penthouse.  Enormous 
studio  windows  frame  the  beauty  of  the  East  River  from  a 
spacious  well-appointed  living  room.  There's  a  grand  piano 
with  a  sparkling  crystal  vase  of  Easter  lilies  upon  it — 
Frank  likes  Easter  lilies  so  his  wife  has  them  kept  there 
the  year  'round.  Over  the  davenport  hangs  a  huge  and  im- 
pressive oil  portrait  of  Gladys  wearing  a  decolletage  red 


Gladys  Swarthout's  heard  on  the  Palmolive  hour.     See  page 

55 — ]0   o'clock   column;   also   the   Firestone   program.     Same 

page- — 8   o'clock   column. 


velvet  evening  dress.  Frank  will  tell  you  proudly  that  it 
was  reproduced  on  the  cover  of  Town  and  Country  last 
year.  Occasional  chairs  of  downy  white  and  gold  satin.  A 
fuzzy,  animated  little  ball  of  poodle  hair  that  yaps  when 
you  call  "Nini."  Everywhere,  refinement  and  joyousness. 
Those  are  the  two  best  words  I  know  to  describe  the 
Chapman  home  and  those  who  live  in  it.  And  it's  a  lesson 
in  love  to  visit  them. 

They  like  to  talk  about  their  romance.  Gladys  quietly 
states  that  she  fell  hard  for  Frank's  remarkable  unselfish- 
ness and  honor.  And  Frank,  in  turn,  pays  tribute  to  her 
sweetness  and  utter  sincerity.  Then  Gladys  discloses  her 
secrets  for  making  that  romance  secure,  for  keeping  senti- 
mentally intact  their  union. 

First  she  says:  /  believe  in  sticking  together  through  work 
and  play.  As  long  as  a  man  and  woman  love  to  do  the 
same  things  they'll  love  each  other. 

Sticking  together.  Every  time  I  see  the  Chapmans  I 
realize  how  true  that  is,  for  just  as  surely  as  one  is  around 
the  other  can't  be  far  away.  If  Gladys  is  rehearsing  at  the 
studio,  Frank  is  in  the  control  room.  When  Frank's  at  the 
mike,  Gladys  has  her  ear  close  to  the  engineer's  amplifier. 
Then  they  discuss  each  other's  performances,  make  sug- 
gestions. Can't  you  see  why  their  careers  are  a  binding  tie 
instead  of. a  hindrance  to  happiness? 

Or  watch  them  play  brilliant  host  and  hostess  to  the  roy- 
alty of  radio  and  opera.  There's  another  example.  In- 
variably it's  arm-in-arm  that  they  make  the  rounds  of  their 
guests.  Rosa  Ponselle,  Lawrence  Tibbett  and  his  charming 
wife,  Geraldine  Farrar,  apartment-neighbor  Rudy  Vallee, 
Sigmund  Romberg,  Gershwin,  the  John  Barclays.  Then 
when  the  party's  over  it's  been  more  fun  because  they  both 
heard  Tibbett's  funny  story  about  his  yachting  trip,  Rudy's 
account  of   Hollywood.    They     (Continued   on   page  81) 

17 


Father  Coughlin's 

GREAT  SECRET 


% 


§QQO 


All  photographs  on  these  pages 
made  exclusively  and  especially 
for  Radio  Mirror  by  Wide  World 


t 


£>' 


He  learned  it  a  quarter  of  a  century  ago— 
but   it   is   told   here  for  the  first  time 

by   FRED   SAMMIS 


Q.EXoUgHL.Nj&A 


■VrE* 


FATHER  COUGHLIN'S  most  dramatic  and  signifi- 
cant story  can  now  be  told! 

The  clue  to  his  secret — the  secret  of  his  formula 
for  success — stands  revealed  when  we  interpret  in  new 
terms  the  personality  of  this  crusading  priest — this  man 
who  has  become  one  of  the  most  powerful  figures  in  radio 
through  the  magic  of  his  voice  and  the  working  principles 
on  which  he  stakes  his  very  life. 

It  is  a  clue  which,  though  tucked  away  in  his  boyhood 
and  buried  in  the  memories  of  those  who  were  his  school- 
mates, was  brought  to  light  by  a  trip  to  Toronto,  a  talk 
with  the  men  who  taught  him  and  the  men  who  played  and 
studied  with  him. 

With  this  clue  Father  Charles  E.  Coughlin  becomes  an 
identity,  stripped  of  all  the  mystery  of  myths  with  which 
he  has  already  become  surrounded,  a  man  you  can  know 
and  understand. 

It  is  the  story — told  here  for  the  first  time — of  how  Father 
Coughlin  made  a  boyhood  decision  and  how  steadfastly  he 
has  followed  it  through  all  the  successive  years  of  working 
and  fighting  and  preaching,  up  to  the  present  days  with  the 


intense  and  bitter  three  cornered  arguments  he  shares  with 
Huey  P.  Long  and  General  Hugh  S.  Johnson. 

Come  with  me  to  Toronto,  in  the  province  of  Ontario, 
Canada,  up  the  wide  street  which  leads  from  the  down- 
town business  section  to  the  more  quiet,  dignified  residen- 
tial district,  and  through  the  iron  portals  of  St.  Michael's 
school.  It  is  here  that  Charles  Coughlin  began  his  career 
as  a  boy  of  twelve. 

Walk  across  the  stone  pavement  to  the  heavy  oak  door, 
step  inside  the  dark  corridors  down  which  Charles  Coughlin 
hurried  every  morning  to  his  classes.  Come  into  the  more 
cheerful  study  of  a  Brother  who,  because  he  was  one  of 
those  who  helped  reveal  the  story,  must  remain  nameless. 
Stay  and  learn  Father  Coughlin's  secret — how,  in  the  quiet 
of  the  dormitory  room  in  which  he  slept  each  night,  was 
born  the  knowledge  of  what  life  is  and  must  become  to  a 
priest  like  Charles  Coughlin. 

You  know,  if  you  have  read  a  life  story  of  Charles 
Coughlin,  that  he  had  made  up  his  mind  to  be  a  priest  by 
the  time  he  was  a  boy  of  seven.  That  his  mother,  a  devout 
Catholic,  fired  his  imagination  and  filled  him  with  dreams 


Above,  St.  Michael's  school  in  Canada  where  Charles  E. 
Coughlin  studied  and  learned  his  great  secret.  Opposite 
page,  a  rare  picture  of  his  graduating  class  (1911)  and  an 
enlargement  of  its  president,  C.  E.  Coughlin.  Right,  the 
Father  as  he  recently  appeared  when  he  broadcast  his 
reply  to  General  Johnson's  attack  from  Royal  Oak,  Mich. 


of  serving  the  Church.  That,  living  in  the  shadow 
of  St.  Mary's  church  in  Hamilton,  he  never  lost 
those  dreams. 

Imagine  a  boy's  conception  of  how  to  become  a 
real  priest.  .  .  .  You  learned  how  by  turning  to 
books.  You  read  the  Bible,  the  writings  of  the 
Saints,  the  classics,  modern  literature.  You  studied 
history  and  the  beginnings  of  Christianity.  You 
learned  everything  which  helped  towards  a  deeper 
understanding  of  religion.  And — most  important — 
you  gave  up  the  worldly  interests  which 
made  up  the  lives  of  other  men. 

rB"»HAT  was  Charles  Coughlin's  concep- 
tion— the  dream  that  he  cherished. 

Still  in  knee  pants,  grim  with  forebod- 
ing because  he  was  leaving  home  for  the 
first  time,  Charles  Coughlin  trudged  up 
the  walk  to  the  door  of  St.  Michael's,  filled 
with  this  ambition  to  learn  everything 
that  should  make  a  priest  such  a  wise 
and  understanding  person. 

Yet  within  a  year  Charles  Coughlin 
had  changed  completely  his  whole  con- 
ception of  how  to  train  for  the  life  ahead, 
and  it  is  in  that  change  his  secret  lies. 

Charles  Coughlin  had  seen,  per- 
haps boyishly  but  nevertheless  clearly, 
that  his  future    (Continued  on  page  80) 


Home-Made 


CAROLINE 

SOMERS 

HOYT 


L.w  "^L^LT"1^^  would  you 

**  7  ^m^m    ^°  '* -you  were  or~ 

dered  to  become 
glamorous?   What  on  earth 
would  you  do  if  you  were 
handed    a    radio    contract 
and  given  exactly  thirteen 
weeks  to  make  of  yourself 
a  slim,  exquisite  creature — 
lovely  enough  to  look  like  a 
dream     before     a     closeup 
studio  audience;   to  photo- 
graph alluringly  for  talkies  and  portraits;  to  stand  in  the 
revealing  white  blaze  of  a  spotlight  and  be  so  utterly  gor- 
geous, a  whole  great  theatreful  of  spectators  would  be  cap- 
tivated by  your  charm? 

What  would  you  do  if  you  bad  to  be  beautiful  and  be 
beautiful  quick? 

1  think  I've  an  idea.  You'd  most  likely  get  the  jitters 
over  it  first.  You'd  dash  out  to  buy  a  lot  of  new  clothes, 
change  your  coiffure,  go  in  for  fancy  facials  and  scarlet 
nails  and  artificial  eyelashes.  You  might  even  bleach  your 
hair.  Or  starve  and  Turkish-bath  yourself  into  a  physical 
wreck  trying  to  get  down  to  115.  At  any  rate,  you'd  pur- 
chase plenty  of  all  the  allure  cash  could  buy.  Pile  it  on. 
Dress  up  and  make  up  to  the  nth  degree. 
And    when  the  day  came  on  which  you  were  scheduled  to 


No  artificial  eyelashes  for  Vera  Van.    She  did 
what  most  girls  wouldn't  have  the  nerve  to  do. 


emerge  as  a  beautiful  butterfly — the  total  effect  would  be 
pretty  terrible.  You'd  be  a  glorified  version  of  your  former 
self,  all  right,  but  you'd  look  about  as  natural  as  a  Wax  ice 
cream  sandwich  in  a  five-and-ten  window.  I  know.  For  1 
would  have  followed  the  same  course  myself,  a  few  years 
ago;  like  you,  I  wouldn't  have  known  anything  else  to  do. 

But  I  want  to  tell  you  some  things  about  beauty.  Some 
secrets  I've  been  collecting  for  a  long,  long  time  from  the 
girls  who  comprise  the  younger  set  of  Radio  Row.  The 
most  naturally  glamorous  group  of  girls,  as  a  whole,  I've 
ever  seen — and  that  includes  Hollywood  and  the  Broad- 
way stage. 

I  want  to  tell  you  something  you  won't  believe  until 
you've  read  this  story — that  the  beauty  of  the  radio  maids 
is  neither  the  born  nor  bought  variety — it's  home-made! 
Practically  every  bit  of  it!  The  same  beauty  you  yourself 
can  produce  out  of  your  own  head  and  pantry  and  front 
yard  and  the  corner  drug  store.  With  no  more  than  mod- 
erate expenditure. 

For  that  is  exactly  what  the  radio  stars  have  done.  I'd 
never  suspected  their  glamor  was  home-made  either,  untir 
I'd  gotten  the  low-down  first  hand.  Picked  it  up  here  and 
there  through  intimate  little  things  girls  tell  girls  over  tea 
tables  and  dressing-room  ashtrays  and  breakfasts  in  bed. 
About  their  struggles  for  loveliness,  the  things  they've  gone 
through  to  obtain  it,  their  personal  secrets  for  charm.  .  .  . 

Let's  take  the  case  of  the  average  star.    Once  she  was  a 


Harriet  Hilliard  goes  in  for  exotic  bobs  but  when 
she  wants  to  look  years  older,  she  dons  a  braid. 


WE  CAN  HAVE  IT  FOR  THE  ASKING  IF  WE'LL  LEARN  THE  LITTLE 


Right,  Gertrude 
Niesen  has  a  swell 
diet.  Center,  An- 
nette Hanshaw 
takes  care  of  her 
own  complexion. 
Below,  Betty  Bar- 
thell,  who  found  a 
remedy  for  dull 
and    lifeless    hair. 


you  or  a  me,  presented  with  a 
standard  contract  for  air  begin- 
ners— a  trial  period  of  thirteen 
weeks.  She'd  gotten  with  that 
contract  the  biggest  thrills  she'd 
ever  known  .  .  .  and  the  worst 
headache!  For  with  it  came 
strict  orders  to  make  herself 
breath-takingly  lovely. 

Nobody  had  to  give  her  the 
command.  It  was  just  there. 
She  may  have  secured  the  job 
purely  on  the  way  she  sounded,  but  it  wasn't  long 
before  she  realized,  from  the  glamorous  competition 
she  was  up  against,  that  the  continuance  of  the  job 
was  going  to  depend  pretty  much  on  the  way  she 
looked.  For  radio  work  has  come  to  include  night 
club,  theatre  and  talkie  territory — which  houses  no 
room  for  an  ugly  duckling  no  matter  how  talented 
she  may  be.  Neither  has  the  just-a-fairly-attractive 
girl  much  of  a  chance  to  survive.  To  be  a  radio  star 
you've  got  to  look  like  one.  And  that  means  the  top 
in  sex  appeal. 

So  what  did  the  average  star  do?  With  such  brief 
notice  to  do  it  in?  I've  asked  them  all.  And  all 
boiled  down,  their  answers  would  be':  /  concentrated 
on  so  glorifying  my  best    {Continued  on  page    62) 

When  it  comes  to  keeping  the  figure  slender, 
Frances  Langford  has  a  routine  all  mapped 
out  for  herself,  rain  or  shine,  sleepy  or  not. 


TRICKS  OF  SELF-IMPROVEMENT  DISCOVERED  BY  THESE  STARS 


1 


HlDD 


EN 


Sa&uficeb 


OF 


by  MARY  JACOBS 
Get  a  peek  at  the  unknown 
side  of  this  humorist,  the  side 
he  doesn't  care  to  reveal.  You 
will    understand   him    better 


SO  you're  one  of  the  people  who  has  it  in  for  Will 
Rogers,  who  believes  he  ought  to  be  spanked.  You 
resented  his  calling  negroes  'niggers'  on  a  broadcast; 
you  burned  up  when  he  ended  his  eulogy  on  King  Albert, 
who  was  killed  while  mountain  climbing,  with  a  wise-crack. 
You  resented  his  poking  fun  at  Congress  and  the  President. 
Or  perhaps  you  are  one  of  the  people  who  felt  he  had  no 
business  selecting  anything  in  the  sorry  Lindbergh  trial 
as  a  subject  for  ridicule. 

And  when  he  was  called  to  task,  his  statement  that  if 
you  didn't  like  what  he  said  you  could  tune  him  out,  didn't 
make  you  feel  any  less  resentful. 

If  you  feel  you  want  to  be  angry  at  Will,  that's  your 
privilege.  But  before  you  pass  final  judgment  on  our  gum- 
chewing,  grinning,  loop-twisting  commentator  I  want  you 
to  get  a  peek  at  the  unknown  side  of  Will  Rogers,  the  side 
he  doesn't,  can't  reveal  over  the  air.  I  want  to  let  you  in 
on  some  of  his  secret  sacrifices. 

When  I  asked  Will  about  them,  he  shut  up  like  a  clam. 
So  I  had  to  go  to  his  friends  to  ferret  them  out,  and  they 
required  a  good  bit  of  urging,  for  Will  hates  any  personal 
glorification. 

Yet  stories  like  the  one  about  the  Mississippi  Valley  tour 
are  the  only  way  we  have  of  really  understanding  sharp- 
tongued,  out-spoken  Will.  Do  you  remember  the  dreadful 
drought,  back  in  1931?  How  the  Mid-west  farmers'  crops 
withered  and  blackened  in  the  baking  sun,  how  their  cattle 
lay  parched  and  dying,  their  tongues  hanging  out,  and  how 
the  farmers'  families  sat  helpless  and  starving,  licked  by 
the  searing  heat? 

At  the  time  Will  Rogers  was  resting  on  his  California 
ranch,  on  a  well-earned  vacation.  With  money  pouring  in 
from  all  sides  for  pictures,  writing,  for  stage  appearances, 
he  had  nothing  to  worry  about.  Droughts  didn't  bother 
his  family;  really,  they  were  none  of  his  business. 

But  he  made  the  catastrophe  his  business.  Not  merely 
by  contributing  a  check,  as  most  wealthy  men  did.  But 
by  making  an  extensive  tour  of  the  Mississippi  Valley,  and 
raising  money  for  the  benefit  of  the  starving  sufferers.  Since 
Will,  whom  you  consider  so  stuck  on  himself,  didn't  feel 
he  alone  was  enough  of  a  drawing  card,  he  invited  The 
Revelers,  radio's  famous  quartet,  to  accompany  him. 

Now  each  of  the  boys  in  the  quartet :  Jimmy  Melton, 
Lewis    James,    Elliott    Shaw,    Wilfred    Glenn,    and    Frank 
Banta,  their  pianist,  had  radio  contracts  which  they'd  be 
unable  to  keep  during  the  trip.     So  Will  Rogers,  who 
commands  as  high  as  $15,000  a  broadcast,  went  to 
each  of  their  sponsors  and  agreed  to  make  a  guest 
appearance  free  of  charge,  if  they  would  re-  >*f. 

lease  the  boys  from  their  contracts.    Palm- 

22  >-1 


olive,  Salada  Tea,  and  General  Motors  enjoyed  the  dis- 
tinction of  having  the  cowboy  sage  broadcast  without  it 
costing  them  a  nickel. 

As  to  the  Mississippi  tour,  we'll  let  Jimmy  Melton,  then 
top-tenor  of  The  Revelers,  describe  it. 

"Rogers  raised  a  cool  quarter  of  a  million,"  Jrmmy  said, 
"and  every  single  penny  went  direct  to  the  Red  Cross.  All 
our  expenses,  and  they  amounted  to  at  least  $1,000  a  week. 
came  straight  from  Mr.  Rogers'  pocket.  , 

"We  boys  went  by  train  and  car,  and  made  one  or  two 
appearances  a  day.  But  Rogers  went  by  plane  so  he  could 
make  four  stops  a  day,  give  four  performances.  He  gave 
not  money  alone,  but  himself,  unsparingly." 

How  Will  came  on  the  air  regularly  for  Good  Gulf 
shows  another  side  of  him.  You've  heard  that  he  "soaks" 
his  sponsors  good  and  plenty;  that  he  makes  studio  execu- 
tives pay  and  pay  for  every  move  he  takes.  That's  all  true 
He's  the  highest  paid  radio  star  on  the  air  today.  It's  a 
matter  of  pride  with  him  to  be  topnotch ! 

But  where  does  all  that  money  go?  That's  another  story. 
Two  years  ago  Good  Gulf  was  looking  around  for  a  com- 
edian who  would  be  acceptable  to  the  sophisticates  and  the 
small-town  fans  alike.  They  hit  upon  Will  Rogers.  But 
Will  wasn't  interested  in  going  on  the  air.  His  guest  ap- 
pearances had  made  him  a  bit  wary  of  the  radio  audience's 
understanding  of  his  humor. 

Good  Gulf  kept  after  him,  raising  the  ante.  And  Will 
kept  right  on  refusing.  Finally  he  made  Good  Gulf  officials 
a  proposition.  "If  you  want  me  so  badly,"  he  said,  "you 
can  have  me.  On  two  conditions.  I'm  to  get  more  than 
any  other  star.  And  my  salary  check,  for  the  first  $50,000 
I  earn,  is  to  be  turned  over  intact  to  the  American  Red 
Cross  and  the  Salvation  Army.  There  are  to  be  no  agency 
cuts  and  I  don't  want  to  see  the  checks:  they  are  to  go 
direct  from  the  sponsor  to  these  charities."  And  that's 
just  what  happened. 

^|^ILL    ROGERS    has    been    called    tight- 
fisted,  stingy.   Yet  during  the  holiday 
season    he   appeared    at    a    benefit    per- 
formance every  night  for  two'  weeks. 
And  when  the  Lambs  Club  gave 
its       annual       Gambol       for 
poverty-stricken    members, 
Rogers  flew  from  Holly- 


Will    Rogers    Is    on    the 
Gulf  program.  See  page 

53 — 7  o'clock  column. 


Will  Rogers 


wood  to  entertain.  He  arrived  in  New  York  Sunday  and 
started  back  Monday  morning. 

Yep.  That's  the  same  man  who  refuses  to  mince  words 
over  the  air.  Who  has  no  qualms  about  holding  anyone  up 
to  ridicule  who,  he  feels,  deserves  it.  He  bows  to  no  man. 
Whether  it  is  the  President,  Congress,  or  little  Johnny  Jones 
who  has  made  a  blunder,  Rogers'  keen  wit  lances  it  like  a 
rapier  thrust. 

You've  got  to  wake  up  early  and  go  to  bed  late  to  get 
the  better  of  white-haired,  blue-eyed,  silly-grinning  Will 
Rogers.  But  it  doesn't  take  much  urging  to  arouse  his 
sympathy.  You've  never  heard  this  tale,  for  it  hasn't  been 
publicized  in  the  United  States.  Back  in  1926,  when  Rogers 
went  to  Europe  as  our  unofficial  ambassador,  he  stopped 
off  at  London.  Supposedly,  he  was  vacationing,  and  offers 
of  800  pounds  a  week  (about  $4,000),  to  appear  at  supper 
clubs,  didn't  interest  him  at  all.   (Continued  on  page  82) 


Fox  Films 


S>\ 


V 


H I D  D  E  N  SctfufUa  OF 


by  MARY  JACOBS 
Get  a  peek  at  the  unknown 
side  of  this  humorist,  the  side 
he  doesn't  care  to  reveal.  You 
will  understand  him   better 

SO  you're  one  of  the  people  who  has  it  in  for  Will 
Rogers,  who  believes  he  ought  to  be  yanked  You 
rented  his  calling  negroes  'niggers'  on  a  broadcast 
you  burned  up  when  he  ended  his  eulogy  on  Kmg. Albert, 
who  was  killed  while  mountain  c  hmb.ng,  with  V"~jg- 
You  resented  his  poking  fun  at  Congress  and  the  President 
Or  perhaps  you  are  one  of  the  people  who  felt  he  had  no 
business  electing  anything  in  the  sorry  Lmdbergh  trial 
as  a  subject  for  ridicule  -  ., 

And  when  he  was  called  to  task,  his  statement  that  I 
you  didn't  like  what  he  said  you  could  tune  him  out,  didn  t 

make  you  feel  any  less  resentful.  

If  you  feel  you  want  to  be  angry  at  Will,  that  s  your 
privilege  But  before  you  pass  final  judgment  on  our  gum- 
chewing,  grinning,  loop-twisting  commentator  1  want  you 
to  get  a  peek  at  the  unknown  side  of  Will  Rogers,  the  side 
he  doesn't,  can't  reveal  over  the  air.  I  want  to  let  you  in 
on  some  of  his  secret  sacrifices. 

When  I  asked  Will  about  them,  he  shut  up  like  a  clam. 
So  I  had  to  go  to  his  friends  to  ferret  them  out,  and  they 
required  a  good  bit  of  urging,  for  Will  hates  any  personal 
glorification. 

Yet  stories  like  the  one  about  the  Mississippi  Valley  tour 
are  the  only  way  we  have  of  really  understanding  sharp- 
tongued.  out-spoken  Will.  Do  you  remember  the  dreadful 
drought,  back  in  1931?  How  the  Mid-west  farmers'  crops 
withered  and  blackened  in  the  baking  sun,  how  their  cattle 
lay  parched  and  dying,  their  tongues  hanging  out,  and  how 
the  farmers'  families  sat  helpless  and  starving,  licked  by 
the  searing  heat  ? 

At  the  time  Will  Rogers  was  resting  on  his  California 
ranch,  on  a  well-earned  vacation.  With  money  pouring  in 
from  all  sides  for  pictures,  writing,  for  stage  appearances, 
he  had  nothing  to  worry  about.  Droughts  didn't  bother 
his  family;  really,  they  were  none  of  his  business. 

But  he  made  the  catastrophe  his  business.  Not  merely 
by  contributing  a  check,  as  most  wealthy  men  did.  But 
by  making  an  extensive  tour  of  the  Mississippi  Valley,  and 
raising  money  for  the  benefit  of  the  starving  sufferers.  Since 
Will,  whom  you  consider  so  stuck  on  himself,  didn't  feel 
he  alone  was  enough  of  a  drawing  card,  he  invited  The 
Revelers,  radio's  famous  quartet,  to  accompany  him. 

Now  each  of  the  boys  in  the  quartet:  Jimmy  Melton. 
Lewis   James,   Elliott   Shaw,   Wilfred   Glenn,   and    Frank 
Banta,  their  pianist,  had  radio  contracts  which  they'd  be 
unable  to  keep  during  the  trip.    So  Will  Rogers,  who 
commands  as  high  as  $15,000  a  broadcast,  went  to 
each  of  their  sponsors  and  agreed  to  make  a  guest 
appearance  free  of  charge,  if  they  would  re-  S 

lease  the  boys  from  their  contracts.    Palm-  ,  ".' 

22 


is™    Salada  Tea    and  General  Motors  enjoyed  the  dis- 
tction  of  havmg  the  cowboy  sage  broadcast  without  ,, 

-jKSMhEii  tour,  we'll  let  jimmy  Melton,  then 
too-tenor  of  The  Revelers,  describe  it. 

"Rogers  raised  a  cool  quarter  of  a  miHion  Jrmmy  said 
-,nH  Pverv  single  penny  went  direct  to  the  Red  Cross.  All 
our  expels  and  ^amounted  to  at  least  $1,000  a  week, 
came  straight  from  Mr.  Rogers'  pocket 

"We  boys  went  by  train  and  car,  and  made  one  or  two 
appearances  a  day.  But  Rogers  went  by  plane  so  he  could 
mTke  four  stops  a  day,  give  four  performances.  He  gave 
not  money  alone,  but  himself,  unsparingly 

How  Will  came  on  the  air  regularly  for  Good  Gulf 
shows  another  side  of  him.  You've  heard  that  he  soaks 
his  sponsors  good  and  plenty;  that  he  makes  studio  execu- 
tives pay  and  pay  for  every  move  he  takes.  Thats  all  true 
He's  the  highest  paid  radio  star  on  the  air  today.  It's  a 
matter  of  pride  with  him  to  be  topnotch! 

But  where  does  all  that  money  go?  That  s  another  story. 
Two  years  ago  Good  Gulf  was  looking  around  for  a  com- 
edian who  would  be  acceptable  to  the  sophisticates  and  the 
small-town  fans  alike.  They  hit  upon  Will  Rogers.  But 
Will  wasn't  interested  in  going  on  the  air.  His  guest  ap- 
pearances had  made  him  a  bit  wary  of  the  radio  audience's 
understanding  of  his  humor. 

Good  Gulf  kept  after  him,  raising  the  ante.  And  Will 
kept  right  on  refusing.  Finally  he  made  Good  Gulf  officials 
a  proposition.  "If  you  want  me  so  badly,"  he  said,  "you 
can  have  me.  On  two  conditions.  I'm  to  get  more  than 
any  other  star.  And  my  salary  check,  for  the  first  $50,000 
I  earn,  is  to  be  turned  over  intact  to  the  American  Red 
Cross  and  the  Salvation  Army.  There  are  to  be  no  agency 
cuts  and  I  don't  want  to  see  the  checks:  they  are  to  go 
direct  from  the  sponsor  to  these  charities."  And  that's 
just  what  happened. 

m»^ILL    ROGERS    has    been    called    tight- 
^^  fisted,  stingy.   Yet  during  the  holiday 
season   he  appeared   at   a   benefit   per- 
formance every  night  for  two'  weeks. 
And  when  the  Lambs  Club  gave 
its      annual      Gambol      for 
poverty-stricken    members, 
Rogers  flew  from  Holly- 


WUI    Rogers   is   oa   He 
Gatf  program.   See  page 
53 — 7  o'clock  column,   j 


Will  Rogers 

„od  to  entertain.  He  arrived  in  New  York  Sunday  and 
Irted  back  Monday  morning. 

yep  That's  the  same  man  who  refuses  to  mince  words 
ver  the  air.  Who  has  no  qualms  about  holding  anyone  up 
to  ridicule  who,  he  feels,  deserves  it.  He  bows  to  no  man. 
Whether  it  is  the  President,  Congress,  or  little  Johnny  Jones 
who  has  made  a  blunder,  Rogers'  keen  wit  lances  it  like  a 
rapier  thrust. 

You've  got  to  wake  up  early  and  go  to  bed  late  to  get 
the  better  of  white-haired,  blue-eyed,  silly-grinning  Will 
Rogers.  But  it  doesn't  take  much  urging  to  arouse  his 
sympathy.  You've  never  heard  this  tale,  for  it  hasn't  been 
publicized  in  the  United  States.  Back  in  1926,  when  Rogers 
went  to  Europe  as  our  unofficial  ambassador,  he  stopped 
off  at  London.  Supposedly,  he  was  vacationing,  and  offers 
of  800  pounds  a  week  (about  $4,000),  to  appear  at  supper 
clubs,  didn't  interest  him  at  all.   (Continued  on  page  82) 


-5?  ^ 


>;* 


f^9^ 


9 


,£W*£; 


'■\99. 


Adelaide  Klein 
(right)  .  .  .  dialect 
expert  in  French, 
Spanish,  Italian, 
Yiddish,  Russian, 
German,  Irish, 
Negro  .  .  .  heard 
more  often  than  not 
on  March  of  Time, 
Death  Valley  Days, 
sustaining  dramat- 
ics, True  Story  Hour 
.  .  .  born  in  New 
York  City,  studied 
to  be  a  singer  .  .  . 
can't  speak  a  for- 
eign   language. 


COLGATE'S     HARBACH 


Harry  Stockwell  .  .  .  guest  star, 
on  and  off,  on  the  Paul  Whiteman 
show,  has  own  WOR  program  .  .  . 
has  been  signed  recently  to  go  to 
Hollywood  by  M-G-M  .  .  .  sang 
last  winter  in  the  Broadway  play 
"As  Thousands  Cheer"  .  .  .  mar- 
ried, born  in  Kansas  City  .  . .  once 
was  a  daily  newspaper  art  critic. 


WHITEMAN  GUEST  STAR 


Betty  Worth  (below)  .  .  .  True 
Story  Hour  bad  girl,  has  never 
been  the  heroine  .  .  .  born  in  New 
York,  was  educated  in  private 
schools  and  by  tutoring  .  .  .  began 
her  radio  career  on  the  March  of 
Time  .  .  .  dyes  her  hair  with  great 
regularity  .  .  .  was  in  the  "Follies." 


Right,  John  Barclay,  Kenneth  MacGregor,  Jack 
Smart  .  .  .  star,  director,  actor  for  the  Palmolive 
Beauty  Box  .  .  .  Barclay,  well  known,  is  English,  mar- 
ried .  .  .  Smart  is  featured  character  specialist  for 
Fred  Allen  .  .  .  MacGregor,  born  in  Massachusetts, 
former  newspaper  man,  also  controls  destinies  of 
Music  at  the  Haydn's,  Captain  Henry's  Showboat 
.  .  married  to  former  NBC  hostess,  Sonia  Brounov. 


BEAUTY  BOX 


M 


M 


Patti  Chapin  .  .  .  youngster  from  At- 
lantic City  and  soloist  on  Jack  Pearl's 
CBS  Wednesday  night  Frigidaire  series 
.  . .  network  debut  only  five  months  ago 
.  .  -  youngest  in  family  of  eight  .  .  . 
made  professional  debut  at  age  of 
twenty,  studied  piano  at  age  of  nine 
.  .  .  has    been    secretary    to    dentist. 


Bob  Hope  (below) . . .  feature  of  NBC's 
Intimate  Revue  .  -  .  was  born  in  Cleve- 
land and  became  a  comedian  through 
the  funny  speeches  he  made  because 
he  was  so  nervous  .  .  .  Fatty  Arbuckle 
gave  him  first  vaudeville  job  .  .  .  would 
become  a  Lord  if  he  lived  in  England. 


JACK  PEARLS  SOLOIST 


jW  -Ak 

I  fSSCa    m 


THE  "NEVER  TAKE  IT  EASY"  ACES 


PRINCIPALS  IN  ACTION 


Goodman  Ace  and  Jane  Ace  .  .  .  back  on  NBC  early  in  the 
evening,  after  short  period  of  broadcasting  over  CBS  in  after- 
noon .  .  .  many  people  are  still  unaware  that  this  comedy 
team  is  married,  that  real  name  is  Ace,  that  Goodman  was 
once  newspaper  man  in  middle  west,  that  together  with  Jane, 
he  conceived  his  comedy  sketch,  began  it  over  local  station 
several  years  ago,  that  they  have  sworn  never  to  use  the 
game    of    bridge    as    the    basis    of    their    program    again. 

25 


(j>^UZ&&+dt  4ij    tfaA.    OEIhurGAsZ^ 


Meet 
Mr.  &  Mrs. 

They  met,  fell  in 
love,  and  then  went 
to  Reno-to  marry! 

by  Dr.  Ralph  L.  Power 


Al  Pearce 


Al  Pearce  and  his 
Gong.  See  page  54 
— 5  o'clock  column 


MEET  Mr.,  Al  Pearce  .  .  . 
and  the  Mrs. 
Take  a  gander  at  the 
happy  couple  and  gaze  upon  the  first 
pictures  taken  of  Mr.  and  Mrs.  Al 
Pearce  for  publication. 

Yep.  It's  a  fact.  You  read  a  lot 
about  Al  Pearce's  West  Coast  gang  of 
troupers.  And  you  see  plenty  of 
words  written  'round  Al  himself.  But 
did  you  ever  hear  about  the  better 
half?  Of  course  not. 

Most  folks  might  think  that  Al  had 
lined  up  all  the  good  looking  femme 
admirers,  tried  the  eeny-meeny-miny- 
mo  formula,  and  picked  out  the  pres- 
ent Mrs.  Pearce. 

You  couldn't  blame  him,  if  he  did, 
for  she  is  one  of  those  colorful  bru- 
nettes with  chestnut  brown  hair,  large 
blue  eyes  and  a  sunny  disposition. 

26 


She  is  slender,  dainty,  wears  inter- 
esting clothes  and  loves  to  dance. 
Twenty-five  years  ago  she  was  born 
in  San  Francisco  and  studied  to  be  a 
school  teacher.  But  we're  getting 
ahead  of  the  yarn. 

Audrey  Carter's  fond  mamma  was 
an  ardent  Pearce  fan.  But  the  daugh- 
ter had  never  even  heard  of  him.  One 
day  she' ambled  over  with  Mrs.  Car- 
ter to  see  the  performance.  Truth  of 
the  matter  is  that  she  wasn't  overly 
impressed  or  interested  but  just  went 
along  to  keep  her  mother  company. 

In  the  middle  of  the  program  Al's 
gaze  focused  on  Audrey  Carter.  In- 
stead of  Audrey  becoming  a  Pearce 
fan  it  worked  out  the  other  way  for 
awhile.  Al  became  an  Audrey  Carter 
fan  the  minute  he  laid  eyes  on  her. 

Somebody  (Continued  on  page  71) 


■ 


Ned  Wever  (above)  .  .  .  lead 
in  Dick  Tracy,  CBS  children's 
program  .  .  .  born  in  New  York 
city  .  .  .  Princeton  graduate  . .  . 
Broadway  actor  in  such  plays 
as  "The  Great  Gatsby,"  "Lady 
Be  Good,"  others  .  .  .  radio 
debut  in  1929  on  True  Story 
program  with  Elsie  Hitz  .  .  . 
plays  bridge  and  writes  songs. 


GIRL  ORCHESTRA  LEADER 


GZl^^^^^^^rf"  ^  t&A.  GlOhuraAsG^ 


MORNING    BOOK   SPECIALIST 


FROM   DAWN 

TO   DUSK 


Ted  Maione  (left)  .  .  .  author,  star  of 
CBS  morning  show  "Between  the  Book- 
ends"  .  .  .  real  name  is  Frank  Alden 
Russell  .  .  .  married  to  school-day  sweet- 
heart .  .  .  has  three-year-old  daughter. 

Loretta  Clemens  (below)  .  .  .  ingenue  of 
The  Gibson  Family,  co-star  wrth  brother 
Jack  on  NBC  Sunday  morning  show  .  .  . 
married  to  Frederick  Tupper  over  a 
year  .  .  .  started     out     in     vaudeville. 


Florence  Richardson  (left)  .  .  .  NBC 
woman  orchestra  conductor  .  .  .  born 
in  upper  New  York  state  .  .  .  attended 
Yale  school  of  music  . .  .  toured  coast- 
to-coast  as  director  of  Melody  Boys 
.  .  .  her  first  orchestra   was  all   girls. 


Al  and  Lee  Reiser  (left)  .  .  .  cousins,  born 
in  Brooklyn,  brought  up  together  .  .  .  both 
married  .  .  .  played  for  singer  who  was 
auditioning,  got  contract  instead  .  .  .  never 
play  solo  .  .  .  heard  several  times  a  week 
over  NBC,  every  Friday  afternoon  on 
Francis  Lee  Barton  program  .  .  .  left  to 
right,     Lee,     classical,     Al,     jazz     artist. 


.27 


r*ZZ*ZA 


<o£  tfa 


QjJU/JtlA^^ 


CASA  LOMA  MUSIC  MAKERS 


Glen  Gray  and  Kenny  Sargeant  .  .  .  candid  camera  study 
of  the  leader  and  the  soloist  of  Glen  Gray's  Casa  Loma 
orchestra  .  .  .  heard  twice  a  week  over  CBS  on  Camel 
Caravan  with  Walter  O'Keefe  .  .  .  both  are  married  .  .  . 
Glen  comes  from  a  musical  family  and  was  playing  for 
pay  in  local  symphony  orchestra  by  the  time  he  was  ten 
.  .  .  conceived  idea  of  forming  a  mutual  band  in  which 
every  member  is  a  stockholder  and  receives  equal  share 
of  tne  dividends  .  .  .  Kenny  married  the  girl  he  loved, 
though     she    wasn't    one    of    his    debutante     admirers. 


Myron  Rapport  .  .  .  though  you  don't 
hear  him  in  person  on  the  air,  you 
hear  the  result  of  his  wizardry  with 
harmonies  .  .  .  He's  the  arranger  for 
the  Modern  Choir,  popular  NBC  fea- 
ture, and  for  the  vocal  offerings  of 
Phil  Spitalny's  female  choir  numbers 
on  CBS  every  week  ...  he  is  a  gradu- 
ate of  the  Institute  of  Musical  Art  and 
the  Juilliard  School  .  .  .  also  the  orig- 
inator of  blending  tone-poem  style  of 
classic  chorals  with    popular   rhythms. 


Marjorie  Logan  .  .  .  Maestro  Johnny 
Green's  vocalist,  heard  late  hours 
from  St.  Regis  hotel  over  CBS  sustain- 
ing networks  .  .  .  was  born  in  New 
York,  her  professional  debut  came  as 
an  extra  in  comedy  shorts  .  .  .  she's 
the  gal- who  models  with  the  floppy 
hat  for  the  new  Lucky  Strike  cover 
ads  on  popular  monthly  magazines  .  .  . 
she  works  because  the  social  life  of  a 
young  Manhattanite  really  bores  her 
.  .  .  Father  is  well-to-do  business  man. 


Kay  Thompson  ...  is  head  of  the  girl 
choir  for  Fred  Waring  and  his  Penn- 
sylvanians  on  CBS  Thursday  nights  .  .  . 
born  in  St.  Louis,  raised  there,  gradu- 
ated from  near-by  college  .  .  .  made 
her  radio  debut  on  the  Pacific  Coast 
.  .  .  heard  last  year  with  Bing  Crosby, 
from  Hollywood,  year  before  that  with 
Raymond  Paige  ...  is  24  years  old, 
single,  not  in  love  .  .  .  has  two  sisters 
also  singing  in  the  Waring  choir  .  .  . 
Kay  once  was  a  swimming  instructress. 


SINGS 

WITH 

JOHNNY 

GREEN 

■n 

"     " 

■■ 

,5  c*o*fc 


MOTHER 


ma 


de  hi 


im  a 


Lanny  Ross  is  heard 
on  the  Showboat 
Homr.  See  page  55 
— 9  o'clock  column 


STAR 


by  GEORGE  KENT 


How  a  little  woman  with  blowy  gray  hair 
brought  her  son  up  the  steep  slope  to  success 


TO  all  Mothers:  This  is  the  story  of  a  mother  who 
asked  for  nothing,  who  gave  everything.  .  .  .  The 
mother  of  Lanny  Ross. 

To  all  sons  and  daughters:  This  is  the  story  of  a  son 
who  tossed  away  a  dream  and  gained  the  whole  world  .  .  . 
the  son  of  Mrs.  Douglas  Ross. 

The  story  of  one  cannot  be  told  without  the  other.  They 
are  woof  and  warp  of  the  same  career.  It  is  a  tale 
of  mother  love  and  the  devotion  of  a  son  but  it's  not 
sticky.  Not  one  jot  sentimental.  It  is  as  brisk  as  the  Welsh 
hills  where  the  lady  was  born.  As  bright  and  bustling  as 
Seattle  where  Lanny  cut  his  first  teeth. 

Consider  first  the  finished  product:  Mr.  Lancelot  Patrick 
Ross.  At  the  age  of  28  he  occupies  a  niche  within  three 
inches  of  the  top  of  the  world. 

Examine  his  photograph:  He  is  handsome.  y\ 

well-tailored.    His  muscles  are  flat,  he  has  the  a: 

build  of  an  athlete.    Thumb  through  his  rec-  jn 

ord:  He  is  a  Bachelor  of  Arts  from  Yale,  a 
lawyer  from  Columbia.  He  is  intelligent, 
speaks  languages  and  is  sought  after  by  wo- 
men. And  for  one  Iborn  so  recently  as  1906 
he  earns  an  incredible  amount  of  money. 
Finally,  and  equally  hard  to  believe,  the  lad 
hasn't  a  conceited  cell  in  his  body. 

So  much  for  the  finished  product.  Now  for 
the  story  of  how  it  was  made. 

There  is  only  one  answer:  his  mother.  Other 
influences,  other  accidents  of  life  and  fortune 
helped  form  his  character  and  develop  his 
voice  but  she  is  dominant.  By  far,  the  most 
important.  Take  all  the  others  away  and 
leave  the  small  gray  lady — and  you  would  still 


have  the  popular  and   much   beloved   star  of   Showboat. 

You'd  never  think  it  to  look  at  her,  this  little  woman 
with  blowy  gray  hair  and  a  snug,  matronly  body  whose 
greatest  concern  would  seem  to  be  her  broilers  and  muffin 
tins. 

Mrs.  Douglas  Ross  is  a  little  of  all  these  things.  She 
swings  a  dandy  skillet.  She  can  cross-stitch  and  crochet  and 
make  crumpets.  But  they're  sidelines.  She's  a  British  born 
woman  with  music  in  her  veins.  She  comes  from  a  race  of 
singers  and  players,  men  and  women  who  have  always  per- 
formed for  audiences.  Why,  her  first  toy  was  an  old  music 
box  of  her  mother's  and  it  is  reported  that  the  first  piece 
of  paper  she  tore  as  a  baby  was  covered  with  the  notes  of 
a  lullaby  being  composed  by  her     (Continued  on  page  65) 

rare  picture,  appearing  exclusively  here,  showing  Lanny 
a  child  with  his  mother,  at  the  time  she  first  began  to  instill 
him  a  love  for  music.   Mrs.  Ross  comes  from  a  line  of  singers. 


OH&Uver  man! 


says 

Mabel 
Albertson 


At  the  beginning  she  re- 
fused to  admit  even  to  her- 
self that  Fred  was  becoming 
more  and  more  distant,  less 
affectionate.     It  was  the  end. 


You  Hear  Her  Every  Week  .  .  .  Mabel  Albertson  .  .  .  the 
Only  Feminine  Lead  on  the  Phil  Baker  Show  .  .  .  You've 
Howled  at  Her  Hilarious  Imitations  of  Mae  West,  of  Cleo- 
patra and  Greta  Garbo  .  .  .  Time  and  Again  You've  De- 
manded She  Repeat  Such  Parts  as  Madame  Butterfly,  and 
Hard  Hearted  Harriet  ...  Well,  There  Are  Tears  Behind 
Her  Infectious  Laughter  .  .  .  We  Present  This  as  a  Human 
Document,  the  First  Published  Story  of  Her  Life. 

BUT  I  want  babies  so,"  the  slim,  datk-eyed  girl  said. 
"And  really,  Joe,  there's  no  reason  why  we  can't 
have  them.    We  can  support  them." 

"How  many  times  have  I  told  you  they  were  too  much 
of  a  nuisance,  baby,"  her  blond,  good-looking,  happy-go- 
lucky  husband  said.  Silence.  Then  with  an  air  of  finality, 
flicking  his  cigarette,  "Nothing  doing,  kid,  you're  wasting 
your  time.  You've  got  me,  haven't  you?  And  remember, 
you're  in  show  business.  Kids  would  spoil  your  figure,  spoil 
your  act. 

"Anyway,  I  don  t  want  them.  And  remember,  if  you 
have  any,  I'll  leave  you.'' 

But   the  overwhelming  urge  for   a   baby  could   not   be 
denied.    So  a  few  years  later  Mrs.  Albertson  gave  birth  to 
a  little  girl,  Mabel.   And  when  the  baby  was  a  tiny  infant, 
Ht  husband  walked  out  on  her,  just  as  he  promised. 
30 


Mabel  Albertson 
is  heard  on  the 
Armour  Hour. 
See  page  55 — •• 
o'clock  column. 


Mabel  Albertson,  Phil  Baker's  leading  lady  on  the  Armour 
Hour,  was  that  little  girl.  When  you  hear  this  dizzy 
comedienne's  nonsense  and  her  gay  laughter  you  think  of 
course  that  she  is  naturally  happy  and  bubbling  over  with 
joy,  that  life  indeed  must  be  a  carefree  show  for  her.  You're 
all  wrong.  For  hers  is  the  old  role  of  Laugh-Clown-Laugh, 
and  hers  is  tear-stained  laughter,  synthetic  laughter,  hiding 
a  heart  heavy  with  the  weight  of  life,  the  weary  burden 
which  has  been  hers  since  she  came  into  the  world,  un- 
wanted by  her  father. 

Every  once  in  a  while  her  gay,  irrepressible,  romantic 
father  would  drift  back  into  their  lives.  But  never  once 
did  he  pet  or  play  with  his  little  daughter  Mabel,  never 
once  did  he  proudly  bring  her  toys. 

Then  suddenly  he  dropped  out  of  the  picture  entirely. 
It  was  up  to  her  mother  to  support  little  Mabel  and  her- 
self as  best  she  could.  Occasionally  Mrs.  Albertson  played 
in  stock,  taking  her  fair-haired,  rebellious  little  girl  with 
her.  Other  times  Mabel  was  boarded  out  in  cheap  board- 
ing houses.  She  still  shudders  when  she  thinks  of  those 
bleak,  lonely,  loveless  childhood  days.    Hungrily,  she  longed 


y      BELLE      MATTHEWS 

When  you   hear  this  comedienne's 

nonsense  and  gay  laughter,  little  do 

ou  know  of  the  hidden  heart  heavy- 

aden  with    life's   disappointments! 


for  a  real  home,  for  the  devotion 
and  affection  which  is  a  child's 
birthright.  All  the  needs  of  the 
spirit,  the  tenderness  and  love  you 
and  I  got  from  our  parents,  she  was 
denied. 

"Mother  and  I  were  never  affec- 
tionate pals,  as  other  mothers  were 
to  their  children,"  she  told  me.  "She 
seemed  so  cold,  so  lacking  in  under- 
standing then."  It  wasn't  till  years 
later,  when  Mabel  realized  what  it 
was  all  about,  that  she  understood 
that  her  mother,  who  had  given  up 
everything  worthwhile  in  life  for 
her  daughter,  really  wasn't  cold  and 
reserved.  The  desperate  struggle  to 
make  both  ends  meet  exhausted  so 
much  of  Mrs.  Albertson's  energy, 
there  was  no  time  left  for  anything 
else. 

And  Mabel  vowed  that  when  she 
grew  up  she  would  not  make  the 
same  mistake  her  mother  had  made.  • 
She  would  never  marry,  never  en- 
trust herself  to  any  man's  care.  She 
would  never  allow  life  to  hurt  her 
as  it  had  her  mother.  No,  she, 
Mabel  Albertson,  would  be  indepen- 
dent ...  a  famous  pianist. 

"VTiS,  it  was  out  now.  Born  with  a 
fierce  love  of  music,  from  the 
time  she  was  old  enough  to  lisp  songs, 
she  sang  and  played.  And  regard- 
less of  what  she  and  her  mother  had 
to  do  without,  from  the  time  she 
was  eight  years  old  she  took  piano 
lessons.  Hour  upon  hour  she  spent 
at  the  keyboard,  practicing,  impro- 
vising, singing.  She  dreamed  of 
being  a  fine  lady,  with  lace  gowns 
and  shimmering  silks  and  soft  satins 
...  of  having  everyone  admire  her. 

A  brooding,  rebellious  child,  and 
not  a  particularly  good  student,  she 
lived  in  a  land  of  make-believe.  And 
when  her  mother  wanted  her  to  con- 
tinue in  school,  she  balked.  The 
time  had  come  for  her  to  try  her 
wings,  to  go  out  into  the  world. 

So  she  packed  her  clothes  into  a 
bundle,  and  left  home.  "1  had  just  a 
few  dollars,"  she  told  me,  "and  real- 
ized I  just  had  to  get  a  job  to  live. 
The  only  thing  I  could  do  was  play 
the  piano." 

So  to  a  nickelodeon  she  went, 
quaking  inwardly,  and  in  a  timid, 
scared  voice,  she  asked  for  a  job 
playing  the  piano  there.  Tall  and 
slim  and  fair,  with  long  blonde  pig- 
tails down  her  back,  she  looked  less 
than  her  fourteen  years. 

"You'd  better  go  back  to  your 
nurse,  kiddie,"  the  proprietor 
laughed.  "Come  around  when  you 
grow  up." 

"Why,  I'm  sixteen,"  she  insisted 
bravely.  "I'm  old  enough  to  work. 
Please,  please  listen  to  me  play." 

So,  greatly  amused,  he  gave  her  a 
(Continued  on  page   69) 

31 


(Mcltcuiied 


by   DOROTHY   BARNSLEY 


THE  chance  to  show  what  she  could  do  came  sud- 
denly to  Ginger  Wallis.  It  came  while  dining  with 
Larry  at  the  Berkeley  Hotel.  Mark  Hammond's 
songstress  had  eloped.  The  handsome  Mark  Hammond  who 
was  the  toast  of  Broadway  and  radio  row.  Lew  Littell, 
the  famous  columnist,  and  Mark's  best  friend,  had  an- 
nounced it.  What  chance  had  this  fame-hungry  girl  with 
no  experience  whatsoever,  with  the  thousands  of  beautiful 
and  talented  girls  just  waiting  to  step  into  the  vacant  place? 
But  Ginger  was  ambitious  and  she  had  it  in  her.  By  a-  dar- 
ing ruse,  this  slim,  vibrant  and  red-headed  girl  crashed  the 
gates  of  radio,  and  was  heard.  And  what  is  more,  she  created 
a  sensation,  and  was  known  as  Mark  Hammond's  protegee. 

With  success  hers,  fan  letters  pouring  in  and  an  offer 
to  star  in  her  own  radio  show,  Ginger  should  have  been 
the  happiest  girl  in  the  world.  But  she  was  not.  All  be- 
cause she  was  in  love  with  her  kind  benefactor,  Mark  Ham- 
mond. And  Bradley  Sonborn  wanted  her  to  leave  Mark's 
program  and  star  alone  on  the  "Enchanted  Lady"  hour. 

Mark  had  warned  her  that  he  didn't  mix  sentiment  with 
business.  And  just  before  they  had  that  accident,  when 
he  was  driving  her  home  from  that  Sing  Sing  benefit,  he 
was  saying,  "always  remember,  Ginger,  that  there  is  room 
in  a  lifetime  for  everything.  But  you  can't  have  everything 
all  at  once.  You  and  I  are  young,  and  we  have  our  careers. 
There's  plenty  of  time  later  for  the  other  things." 

Ginger  never  quite  knew  how  the  accident  happened.  It 
was  as  quick  as  a  flash.  Suddenly  she  was  aware  of  her 
body  lurching  forward,  and  a  terrible  sensation  as  of  every 
muscle  being  wrenched.   There  was  no  sound  from  Mark. 

&HE  must  have  been  knocked  unconscious  for  a  few  mo- 
ments.  The  next  thing  she  remembered  was  hands 
stretching  out  to  lift  her  from  the  wreckage  of  Mark's  road- 
ster. Members  of  his  band  in  a  car  close  behind  were  first 
to  arrive  at  the  scene.  Her  head  throbbed  and  she  felt 
shaken  all  over,  but  she  was  able  to  stand  on  her  feet  and 
there  were  no  signs  of  serious  injury. 

"Mark!    Where's  Mark?"  she  cried  hoarsely. 

And  then  she  saw  him.  He  was  walking  around  from  the 
other  side  of  the  wreck.  There  was  a  cut  on  his  forehead, 
and  blood  trickled  down  his  face.  Ginger  tore  herself  away 
from  the  arms  which  supported  her,  and  ran  to  him. 

"Mark,  you're  hurt!" 

He  said,  "No,  I'm  not.    But  you?" 

"I'm  all  right,  Mark." 

Trembling  fingers  indicated  the  cut  on  his 
Mark  said  almost  roughly,  "It's  nothing,"  and 
a  sharp  exclamation. 

"There's  blood  on  your  hands,  Ginger.   Look!" 

He- took  both  of  her  hands  in  his  own,  and  she  looked  at 
them.  Her  knuckles  were  gashed.  There  was  blood  on  the 
front  of  her  dress,  too. 

Ginger  said  dazedly,  "I  didn't  even  notice."  She  was  be- 
ginning to  realize  that  there  was  an  intense  soreness  in  the 
scratched  flesh  of  her  bleeding  hands.  She  lied  courageously. 


forehead, 
then  gave 


32 


"It  doesn't  hurt.  It  doesn't  matter.  Nothing  matters  so 
long  as — " 

So  long  as  he  was  safe!  That  was  the  only  thought  in 
her  mind.  But  she  must  not  say  that.  After  facing  death 
it  was  very  difficult  to  keep  her  emotion  from  overflowing. 

Clamoring  voices  surrounded  them.  A  policeman  ar- 
rived on  a  screeching  motorcycle.  But  the  two  principals  in 
the  near-tragedy  had  eyes  only  for  each  other.  Something 
besides  an  accident  had  happened.  It  was  one  of  those 
dramatic  moments  when  hidden  feelings  rise  to  the  surface. 

Neither  one  had  known  that  they  were  hurt  until  the 
other  pointed  it  out.  Neither  had  thought  of  his,  or  her 
own  safety.  Ginger's  concern  had  been  for  Mark.  Mark 
realized  with  a  deep,  stirring  sense  of  shock  that  his  had 
been  for  her. 

They  were  completely  alone  in  the  midst  of  the  excite- 
ment. 

Ginger  breathed,  "Oh,  Mark,  I  thought — "  her  voice  fal- 
tered. 

"I  know  what  you  thought.  Ginger,"  Mark  said  quietly. 
"I  know  what  we  both  thought.  That  we  were  headed  for 
certain  destruction!  It's  a  miracle  that  we  are  both  stand- 
ing here  together,  alive.  We  could  have  been  killed!" 


MHMH 


Del's  mouth  curled  un- 
pleasantly. "Ask  Mark 
to  tell  you  the  real 
reason  why  he  can't 
marry  you.  Mark  Ham- 
mond will  never  marry 
anyone    because " 


Illustrated  by 
CARL  PFEUFER 


His  voice  was  unsteady,  too.  Such  deep  emotion  came 
strange  to  Mark  Hammond. 

Ginger  said,  "I  think  I'm  going  to  cry,  Mark." 

He  tilted  up  her  chin  with  his  fingers.  "No,  you're  not. 
Ginger  Wallis  crying?  I  can't  picture  that.  You've  got  too 
much  courage.    I've  learned  things  about  you,  tonight." 

He  had  never  spoken  so  tenderly  to  her  before. 

MWARK  borrowed  a  car  from  one  of  his  men,  and  drove 
Ginger  to  a  doctor.  Both  had  their  cuts  dressed.  Then 
Mark  said, 

"I'm  going  to  take  you  to  my  apartment  for  a  minute, 
and  give  you  a  drink.   You  need  it.   You  look  like  a  ghost." 

As  they  approached  the  city  Ginger's  head  was  resting 
against  Mark's  shoulder,  thrilling  to  the  warmth  and 
strength  of  him.  That  touch  of  intimacy  was  the  closest 
she  had  been  to  heaven.  Or  ever  would  be,  perhaps,  Ginger 
thought  wistfully. 

In  Mark's  apartment  he  poured  her  out  a  small  glass  of 
brandy. 

"Drink  that,"  he  commanded.    "You'll  feel  better." 

Ginger  sipped  at  it.  Her  eyes  travelled  about  the  room, 
noticing  the  portraits  of  the  several  lovely  ladies  which 


She  became  a  sensation  over 
night— but  she  was  destined 
for    cruel     disenchantment 


adorned  the  walls.  The  women  who  had  figured  in  the 
colorful  life  of  Mark  Hammond,  the  romantic  idol  of 
America ! 

After  his  drink  Mark's  spirits  returned.  He  stood  in  front 
of  her.  Tall,  and  rather  overpowering  with  his  dark  hand- 
someness. 

"You're  quiet  again,'  Ginger.  After  letting  me  see  a 
glimpse  of  your  real  self,  are  you  going  right  back  into  your 
shell?   What's  on  your  mind  this  time?" 

Ginger  said,  "Do  you  remember  the  last  words  you  spoke 
to  me  before  the  accident?  They  might  have  been  your  last 
words  on  earth.  You  said,  'There  is  room  in  a  lifetime  for 
everything,  but  you  can't  have  everything  all  at  once.   You 

33 


Lclicuded  hto 


by   DOROTHY   BARNSLEY 


THF  chance  to  show  what  she  could  do  came  sud- 
HL  chance    o  .,e  dlnlng  wlth 

S  at  he^eTkeley  Hote..  Mark  Hammonds 
.ongstressrfad  eloped-  The  handsome  Mark  Hammond ^  who 
^7  the  toast  of  Broadway  tfj^^jft 
£5T  WhaTihan^tr^f  e-hungry  gu.  with 
no  experience  whatsoever,  with  the  *^  *  "J^S 
and  talented  girls  just  waiting  to  step, into  t he  v acan t lace. 
But  Ginger  was  ambitious  and  she  had  it  in  her.  By"" 
fng  nXis  slim,  vibrant  and  red-headed  g.rl  crashed  he 
rates  of  radio,  and  was  heard.  And  what  is  more  she  created 
f  sensation  and  was  known  as  Mark  Hammond's  protegee 
wTth  su  cess  hers,  fan  letters  pouring  in  and  an  offer 
,o  s  r  n  her  own  radio  show,  Ginger  should  have  been 
the  happiest  girl  in  the  world.  But  she  was  not.  AU  be- 
cause she  was  in  love  with  her  kind  benefactor  Mark  Ham- 
mond.  And  Bradley  Sonbom  wanted  her  to  eave  Marks 
program  and  star  alone  on  the  "Enchanted  Lady    hour 

Mark  had  warned  her  that  he  didn't  mix  sentiment  with 
business.  And  just  before  they  had  that  accident  when 
he  was  driving  her  home  from  that  Sing  Sing  benefit,  he 
was  saying,  "always  remember.  Ginger,  that  there  is  room 
in  a  lifetime  for  everything.  But  you  can't  have  everything 
all  at  once.  You  and  I  are  young,  and  we  have  our  careers. 
There's  plenty  of  time  later  for  the  other  things. 

Ginger  never  quite  knew  how  the  accident  happened.  It 
was  as  quick  as  a  flash.  Suddenly  she  was  aware  of  her 
body  lurching  forward,  and  a  terrible  sensation  as  of  every 
muscle  being  wrenched.  There  was  no  sound  from  Mark. 

SHE  must  have  been  knocked  unconscious  for  a  few  mo- 
ments.   The   next   thing  she   remembered   was   hands 
stretching  out  to  lift  her  from  the  wreckage  of  Mark's  road- 
ster.  Members  of  his  band  in  a  car  close  behind  were  first 
to  arrive  at  the  scene.    Her  head  throbbed  and  she  felt 
shaken  all  over,  but  she  was  able  to  stand  on  her  feet  and 
there  were  no  signs  of  serious  injury. 
"Mark!   Where's  Mark?"  she  cried  hoarsely. 
And  then  she  saw  him.  He  was  walking  around  from  the 
other  side  of  the  wreck.  There  was  a  cut  on  his  forehead, 
and  blood  trickled  down  his  face.  Ginger  tore  herself  away 
from  the  arms  which  supported  her.  and  ran  to  him. 
"Mark,  you're  hurt!" 
He  said.  "No,  I'm  not.   But  you?" 
"I'm  all  right,  Mark." 

Trembling  fingers  indicated  the  cut  on  his  forehead. 
Mark  said  almost  roughly,  "It's  nothing,"  and  then  gave 
a  sharp  exclamation. 
"There's  blood  on  your  hands,  Ginger.  Look!" 
He- took  both  of  her  hands  in  his  own,  and  she  looked  at 
them.  Her  knuckles  were  gashed.  There  was  blood  on  the 
front  of  her  dress,  too. 

Ginger  said  dazedly.  "1  didn't  even  notice."  She  was  be- 
ginning to  realize  that  there  was  an  intense  soreness  in  the 
scratched  flesh  of  her  bleeding  hands.  She  lied  courageously. 
32 


Del's  mouth  curled  un- 
pleasantly. "Ask  Mark 
to  tell  you  the  real 
reason  why  he  can't 
marry  you.  Mark  Ham- 
mond will  never  marry 
anyone    because 


Illustrated  by 
CARL  PFEUFER 


"It  doesn't  hurt.    It  doesn't  matter.   Nothing  matters  so 
long  as — "  . 

So  long  as  he  was  safe!  That  was  the  only  thought  in 
her  mind.  But  she  must  not  say  that.  After  facing  deatn 
it  was  very  difficult  to  keep  her  emotion  from  overflowing- 
Clamoring  voices  surrounded  them.  A  policeman  ar- 
rived on  a  screeching  motorcycle.  But  the  two  principals  in 
the  near-tragedy  had  eyes  only  for  each  other.  Something 
besides  an  accident  had  happened.  It  was  one  of  those 
dramatic  moments  when  hidden  feelings  rise  to  the  su"a* 
Neither  one  had  known  that  they  were  hurt  until  tn 
other  pointed  it  out.  Neither  had  thought  of  his,  or  he 
own  safety.  Ginger's  concern  had  been  for  Mark.  Mar 
realized  with  a  deep,  stirring  sense  of  shock  that  his  ha 
been  for  her. 

They  were  completely  alone  in  the  midst  of  the  exci 
ment.  ,  , 

Ginger  breathed,  "Oh,  Mark,  I  thought—"  her  voice  tai- 

tered  ■  tlv 

"I  know  what  you  thought.  Ginger,"  Mark  said  qu«Wj 
"I  know  what  we  both  thought.   That  we  were  headed  ^ 
certain  destruction!    It's  a  miracle  that  we  are  both  stan 
ing  here  together,  alive.  We  could  have  been  killed 


His 


voice  was  unsteady,  too.    Such  deep  emotion  came 


s'range  to  Mark  Hammond. 
Ginger  said,  "I  think  I'm  going  to  cry,  Mark." 
He  tilted  up  her  chin  with  his  fingers.   "No,  you're  not. 
dinger  Wallis  crying?    I  can't  picture  that.   You've  got  too 
much  courage.    I've  learned  things  about  you,  tonight." 


He  had 


never  spoken  so  tenderly  to  her  before. 


m 


ARK  borrowed  a  car  from  one  of  his  men,  and  drove 
Ginger  to  a  doctor.  Both  had  their  cuts  dressed.  Then 

Mark  said, 

,  J  m  8°ing  to  take  you  to  my  apartment  for  a  minute, 
™  give  you  a  drink.  You  need  it.  You  look  like  a  ghost." 
asai  I  aPProacned  the  city  Ginger's  head  was  resting 
5,7  Mark's  shoulder,  thrilling  to  the  warmth  and 
sheh  h V  hlm'  That  touch  of  intimacy  was  the  closest 
thnnol.  n  to  heaven.  Or  ever  would  be,  perhaps.  Ginger 
,n°ugnt  wistfully. 

brandy arks  apartment  he  poured  her  out  a  small  glass  of 

Gi "nk  that"  he  commanded.   "You'll  feel  better." 
notic  inV   kPPed  at  't'    Her  eyes  travelled  about  the  room, 
'8  the  portraits  of  the  several   lovely  ladies  which 


She  became  a  sensation  over 
night-but  she  was  destined 
for    cruel    disenchantment 


adorned  the  walls.    The  women  who  had  figured  in  the 
colorful   life  of   Mark   Hammond,    the   romantic   idol   of 

After  his  drink  Mark's  spirits  returned.  He  stood  in  front 
of  her.  Tall,  and  rather  overpowering  with  his  dark  hand- 
someness. 

"You're  quiet  again,'  Ginger.  After  letting  me  see  a 
olimpse  of  your  real  self,  are  you  going  right  back  into  your 
shell?  What's  on  your  mind  this  time?" 

Ginger  said  "Do  you  remember  the  last  words  you  spoke 
to  me  before  the  accident?  They  might  have  been  your  last 
words  on  earth.  You  said,  There  is  room  in  a  lifetime  lor 
everything  but  you  can't  have  everything  all  at  once.    You 


Mark  stared  at  her  in  amaze- 
ment. "Ginger,  pull  yourself  to- 
gether. We're  going  on  the  air 
in  a  tew  minutes!"  Ginger  man- 
aged to  say,  "I'm  not  going  on 
the    air    tonight.    I'm    through!" 


and  I  are  young,  and  we  have  our  careers.  There  is  plenty 
of  time  for  the  other  thing.'  " 

Her  eyes  took  on  that  faraway  look  which  was  char- 
acteristic of  her  when  she  was  really  moved. 

"Don't  you  see,  Mark,  there  might  not  have  been  any 
more  time  for  us?  It  reminds  me  of  the  song  I  sang  for 
you  six  months  ago.  'For  all  we  know — tomorrow  may 
never  come!'  We  could  have  been  snuffed  out  like  candles 
without  ever  having  really  lived! 

"This — "  With  a  sweep  of  her  hand  she  indicated  the  pic- 
tures of  the  lovely  girls  who  had  figured  in  Mark  Ham- 
mond's life.    "This  sort  of  thing  isn't  living!" 

Mark's  eyes  claimed  hers  in  a  startled  glance.  He  said 
slowly,  "I  wonder  if  you  know  just  what  you  mean, 
Ginger?" 

Ginger  gave  a  queer  little  laugh.  "I  guess  1  don't  mean 
anything  at  all,  really.    1  was  just  day-dreaming  again." 

But  Mark  was  not  fooled.  With  a  swift  movement  he  had 
swept  away  the  distance  between  them.  He  towered  over 
her.  Without  knowing  why,  Ginger  rose  from  her  seat  to 
34 


meet  him.  Both  of  his  hands 
gripped  her  shoulders. 

Mark  said,  "Ginger!  Six 
months  ago  you  kissed  me. 
I  told  you  then  never  to 
do  that  again.  I  never 
thought  that  /  should  want 
to  kiss  you,  but  I'm  afraid  I 
do! 

"We  have  gone  a  long  way 
since  that  night.  We  had  to, 
in  order  to  find  ourselves. 
Tonight  you  are  very — 
close!" 

■■IS  voice  shook  with  a 
man's  passion.  The 
whole  world  went  mad  then. 
His  arms  were  about  her,  and 
his  lips  were  on  hers.  But 
this  was  no  light  impulsive 
kiss.  This  was  a  kiss  which 
stormed  against  her  mouth, 
and  spread  through  her  body 
like  fire.  Ginger  felt  herself 
lifted  up  with  an  unbeliev- 
able ecstasy. 

She  clung  to  Mark  with  all 
the  ardor  in  her  soul;  all  the 
force  of  her  long-suppressed 
dreams.  Then  abruptly  he 
put  her  away  from  him.  Gin- 
ger looked  at  him  in  surprise. 
Mark's  face  was  strangely 
flushed. 

"I'm  sorry,  Ginger.  I 
shouldn't  have  done  that." 

She  cried  recklessly,  "Yes, 
you  should,  Mark!  You  love 
me.  You  didn't  know  it  until 
this  very  minute,  but  you 
love  me!  Just  as  I  have  been 
loving  you  for  ages!" 

"Ginger!  What  are  you 
saying?" 

"It's    true!"    she    exulted. 

Her  eyes  were  shining  with 

excitement.    "I've  loved  you 

since  the  first  day  I  met  you. 

I  guess  everybody  must  have  known  about  it,  except  you. 

I've  made  such  a  fool  of  myself  over  you!"    Her  voice 

broke  unsteadily  her  eyes  were  brimming  with  tears. 

MARK  HAMMOND  took  both  of  her  hands,  staring 
deep  into  her  proud  eyes. 

"Ginger,  my  dear!    And  I  never  knew!" 

He  said  slowly,  "Yes,  I  love  you!  We  had  to  have  an 
accident  and  be  almost  killed  before  I  realized  how  much 
you  meant  to  me.    I  do  love  you!" 

He  released  her,  and  began  to  pace  back  and  forth. 

"Then  everything  is  all  right,  isn't  it?"  Ginger  said  shakily. 

"All  right?"  Mark  echoed.  "It's  all  wrong.  Don't  you 
understand  that  we  have  landed  ourselves  into  one  hell  of 
a  mess,  Ginger?" 

Ginger  was  shocked  into  silence  by  the  sudden  fierceness 
in  his  tone. 

"I  haven't  the  right  to  love  you,"  Mark  said.  "I  can't 
marry  you!" 

A  terrible  stillness  fell  over  the  room.  It  seemed  to  Gin- 
ger that  the  loudest  noise  was  the  beating  of  her  own  heart. 
She  said  at  last, 

"You  mean,  because  of  your  contract  with  Bronstein?" 

"Contract!"    Mark   exploded     {Continued   on   page  74) 


R05EMARVand    PRISCILLA 
LANE 


They're  called  the  Romantic 
Lane  Sisters.  Although  not 
so  tall,  Fred  Waring's  pro- 
tegees grew  up  with  the  tall 
cornfields  of  Indianola,  Iowa. 
Priscilla,  above,  does  the 
comedy  parts.  It's  Rosemary 
who  sings  with  Tom  Waring. 

Photo  by  Arthur  Ermatos 


'I 


Photo  by  Avery  Stack 


HUDY 

V  A  L  L   E  E 


The  Fleischmann  dough-getter  finds  time  Tor  a  bit  of  sunshine  which 
is  also  shared  by  Rudy's  canine  pal,  Windy.  This  picture  was  taken  on 
a  Long  Island  estate  when  he  had  time  to  smile  for  the  cameraman 


4 


W^** 


w 


ANNE       SE/MO U  R 
and      DON     AMECHE 

NBC  photo 

Here  they  are,  the  hero  and  heroine  of 
"Grand  Hotel!"  Anne  is  the  first  member  of 
a  seven-generation  theatrical  family  to  turn 
to  radio  and  she  prefers  it  to  the  stage,  and 
what  do  you  think?  Her  hobby  is  palmistry. 
Don  Ameche,  who  is  also  the  leading  man  of 
First  Nighter,  claims  Kenosha,  Wisconsin,  as 
his  home  town;  played  vaudeville  with  Texas 
Guinan,  and  as  for  his  hobby  .  .  .  he's  an 
enthusiastic     boxing     and     bike-racing     fan. 

37 


Girls,  that's  only  a  part 
Ray  Hedge  is  playing 
He's  really  not  a  sissy! 


Read   his  adventures 


I'M    not   a  sissy.    And    I    wish   people 
would  understand  that  even  if  I  do 
play  the  part  of  Clarence  TifTingtufTer 
on  the  Myrt  and  Marge  broadcasts." 

This  is  the  plaint  of  Ray  Hedge,  tall, 
wide  shouldered  and  good  looking.  Ever 
since  the  Myrt  and  Marge  program  was 
first  auditioned  by  the  Columbia  Broad- 
casting System  in  Chicago,  Ray  has  been 
Tiffingtuffer  to  the  radio  public,  TifTing- 
tufTer, who  lisps  and  goes  into  ecstasies  over 
the  gorgeous  gowns  he  designs  for  Myrt 
and  Marge  and  their  theatrical  troup;  Tif- 
fingtuffer whose  effeminate  voice  makes  you 
just  know  he  walks  with  mincing  steps  and 
simpers  at  all  the  boys;  Tiffingtuffer,  radio's 
most  famous  sissy ! 

And  he's  tired  of  it.  Not  that  he  minds 
playing  the  part  on  the  air.  It  pays  nicely 
and  with  the  Myrt  and  Marge  show  on  the 
air  so  many  years  already  it  seems  to  have 
become  a  lifetime  job.    But.  .  .  . 

"I'm  not  a  sissy  really.  You  know  it  and 
so  do  all  my  other  friends.  But  those  people 
who  only  know  me  by  what  they  hear  me 
do  as  Clarence  on  the  radio,  they  don't 
know  it. 

"Please  tell  them  about  the  real  me  .  .  . 
about  the  he-man  who  goes  mountain  climb- 
ing, who  thoroughly  enjoys  horse  riding  and 
deep  sea  fishing  and  fencing  and  tennis." 

Well,  when  Ray  Hedge  began  talking 
like  that  I  suddenly  realized  that  perhaps 
Mr.  and  Mrs.  Radio  Public  did  have  the 
wrong  idea  of  the  man  behind  the  part. 
You  all  know  the  character  he  plays  on  the  air  but  so  few 
know  the  character  of  the  man  behind  the  character  he 
plays  on  the  air.  But  this  isn't  really  my  story.  It's  Ray's 
story.  So  let  him  tell  it  just  as  he  gave  it  to  me  at  the 
Columbia  studios  in  Chicago  the  other  night.  He  sat  back 
in  his  chair  and  started  thinking.  He  wore  a  neat  brown 
suit  with  gray  pull-over  sweater  instead  of  a  vest.  He  is 
twenty-five  years  old,  slim  and  tall,  a  ready  grin  and 
wavy  brown  hair.  Ray  lit  a  cigarette,  thinking  over  the 
question  I  had  asked  him: 

"Well,  out  there  in  southern  California  I  climbed  Mount 
Baldy  with  four  other  fellows  a  few  summers  back.  Boy, 
what  a  hike  that  was!  They  drove  us  up  to  the  jumping 
off  place  about  7,000  feet  up.  Then  at  11  o'clock  at  night 
we  started  to  climb  on  foot.  And  don't  forget  we  all  had 
packs  on  our  back,  food,  medicine  and  blankets.  One  place 
we  had  to  walk  across  a  ridge  that  seemed  miles  long.  The 
path  was  only  a  foot  or  two  wide  and  on  each  side  you 

38 


Above,  Ray  Hedge  who 
plays  the  parr  of  Myrt 
ana  Marge's  male 
modiste.  Right,  three 
outdoor  snaps  showing 
Ray  on  a  horse;  atop  of 
Mt.  Baldy  after  a  haz- 
ardousclimb;  with  Marge 
on  their  visit  to  Cal" 
fornia.  Extreme  right, 
an  eyeful  of  Myrt  and 
Marge  telling  it  to  Mr. 
Clarence    T'ffinghjffer. 


could  see  the 
mind  it  going 


mountain  drop  thousands  of  feet.  I  didn't 
up  so  much  even  if  it  was  still  pitch  dark. 
But  after  we  got  up  to  the  top  and  started  back  down,  the 
guide  stopped  to  tell  us  a  story  just  before  we  recrossed 
that  ridge  again. 

"He  told  us  about  the  girl  who  had  slipped  there  just  a 
week  before.  By  the  time  she  stopped  bouncing  down  that 
mountain  through  the  rocks  all  of  the  clothes  had  been 
torn  from  her  body.  The  rocks  were  so  rough  they  even 
tore  her  shoes  off.  Boy,  it  was  tough  to  cross  that  ridge 
after  hearing  that. 

"It  was  tough  up  on  top  of  Mount  Baldy,  too.  It's  ten 
thousand-eighty  feet  up  in  the  air.  And  the  wind  is  ter- 
rible. You  can  hardly  stand  up.  And  cold,  boy,  I've  never 
been  that  cold  before  or  since.  The  funny  part  of  the  whole 
thing  is  we  went  up  that  mountain,  my  cousin  and  I  and 
two  pals,  at  night  so  we  could  be  on  top  of  it  in  time  to 
see  the  sunrise.  They  say  that  is  beautiful.   You  can  see  for 


is  really  a  HE-MAN 


miles  in  all  directions.   But,  just  my  luck,  you  could  hardly 
see  anything  the  day  we  went  up.    It  was  too  foggy!" 

■9  AY  paused  to  light  another  cigarette.  He  dived  into  his 
wallet  and  brought  out  some  pictures  of  his  mountain 
climbing.  Some  showed  the  gang  at  the  rocky  top  of  Mount 
Baldy,  their  faces  reddened  by  wind  and  the  cold  so  ap- 
parent you  could  see  how  they  crouched  down  to  avoid  it. 
Then  he  had  some  pictures  he  took  when  he  and  Donna 
Damarel  went  out  West  last  summer  to  see  some  of  her 
folks'.  Donna,  as  you  know,  is  Marge  of  Myrt  and  Marge. 
Donna  and  her  husband,  Gene  Kretzinger,  are  among  Ray 
Hedge's  best  friends. 

"Gee,  we  had  a  swell  time  out  there  in  southern  Cali- 
fornia, Donna  and  I.  We  climbed  another  mountain  out 
there.  But  this  time  we  did  it  on  horse  back.  No  more  of 
that  walking  up  mountains  for  me.  I  had  a  swell  horse, 
small  and  wiry  but  oh,  what  a  disposition!   That  nag  was 

V- mi  ■ 


by   CHARLES   J.   GILCHREST 


mad  at  the  world  in  general  and  at  Donna's  horse  in  par- 
ticular. 

"In  some  places  the  hairpin  bends  were  so  sharp  the 
horses  had  to  swivel  without  taking  a  step  and  jump  around 
the  turn.  And  every  so  often  one  horse  would  pass  the 
other.  Well,  these  two  nags  were  obviously  enemies.  Every 
time  one  would  pass  the  other  they'd  both  start  balking 
and  kicking.  It  scared  me  stiff.  I  could  look  over  my  left 
arm  and  see  that  mountain  fading  away  thousands  of  feet 
down.  The  path  was  only  a  foot  or  so  wide  and  on  the 
other  side  the  mountain  kept  rising  up  above  us.  After 
we'd  made  the  top  and  taken  a  rest  the  guide  happened 
to  think  of  something.   He  turned  to  me  and  said: 

"  'By  the  way,  I  forgot  to  tell  you.  If  the  horse  slips  don't 
try  to  save  him.   Just  roll  off  on    (Continued  on  page  95) 


Girls,  that's  only  a  part 
Ray  Hedge  is  playing 
He's  really  not  a  sissy! 
Read   his  adventures 


I'M    not    a   sissy.    Anil    I    wish    people 
would  understand  thai  even  ii  I  do 
play  the  pari  oi  Clarence  I  iffingtuffei 
on  the  Myrt  and  Marge  broadcasts." 

I  Ins  is  the  plain!  of  Kay   Hedge,   tall, 
wide  shouldered  and  good  looking.    Ever 
imc  the  Myrt  and  Marge  program   was 
lirsi    auditioned   by   (he   Columbia    Broad- 
casting System   in  Chicago,   Kay  has  been 

I  iflingtulfei   to  the  radio  public,    I  iffing 

lulTcr,  who  lisps  and  goes  into  ecstasies  over 
the  gorgeous  gowns  he  designs  for  Myrt 
and  Marge  and  their  theatrical  (roup:  Tif- 
fingtuffer  whose  effeminate  voice  makes  you 
lust  know  he  walks  with  mincing  steps  and 
simpers  at  all  the  boys;  Tillinglulfir,  radio's 
most  famous  sissy! 

And  he's  tired  of  it.  Not  that  he  minds 
playing  the  part  on  the  air.  It  pays  nicely 
and  with  the  Myrt  and  Marge  show  on  the 
air  so  many  years  already  it  seems  to  have 

become  .1  lifetime  job.  But  .  .  . 

"I'm  not  a  sissy  really,  You  know  it  and 
so  do  all  my  other  friends,  Bui  those  people 
who  only  know  me  by  what  they  hear  me 
do  as  Clarence  on  the  radio,  they  don't 
know  it. 

"Please  tell  them  about  the  real  me  . 
about  the  he-man  who  goes  mountain  climb- 
ing, who  thoroughly  enjoys  horse  riding  and 

deep  sea  fishing  and  fencing  and  tennis." 
Well,    when    Kay    I  ledge    began    talking 

like  that  I  suddenly  realized  thai  perhaps 

Mr.  and   Mrs    Radio  Public  did   have  the 

Wrong   idea   ol    the   man   behind   the   part 

YOU  all  know  the  character  he  plays  on  the  air  hut  so  lew 

know  the  character  of  the  man  behind   the  character  he 

J3°!L  'i,T  m"„,his  ,s"''  ,r:,llv  n,v  s,ory  'ft  Ra/s 

story.  So  let  him  tell  ,t  jus.  as  he  gave  „  to  me  at  the 

Columbia  studios  ,n  Chicago  the  other  night,  lie  sat  back 
in  Ins  ca.r.indstiited  thinking.  I  lo  wore  a  nea,  bro 
u.t  with  gray  pull-over  sweater  instead  of  .,  vest  He  is 
twenty-five  years  old.  slm,  and  tall,  a  ready  grin  and 
wavy  brown  ha,r  Kay  lit  .,  cigarette,  thinking  over  the 
question  I  had  asked  him: 

"Well,  out  there  in  southern  California  I  climbed  Mount 
what  a  hike  that  was  1  |  |„v  UT(lvt.  ,,s  ,()  h  *** 
off  place  about  7.000  feet  up.  Then  at  I  o'clock  u  n , . h. 
we  started  to  climb  on  foot  And  don',  l<  rge,  we  II  h  I 
packs  on  our  back,  food,  medicine  and  blank  .0,,  pi  '  e 
we  had  to  walk  across  a  ridge  that  seemed  miles  g  "g 
path  was  only  a  foot  or  two  wide  and  on  each  side 
38  } 


Above,  Ray  Hedge  who 
plays  the  part  of  Myrt 
and  Marge's  male 
modiste.  Right,  three 
outdoor  snaps  showing 
Ray  on  a  horse;  atop  of 
Mt.  Baldy  after  a  haz- 
ardousclimb;  with  Marge 
on  their  visit  to  Cali- 
fornia. Extreme  right, 
an  eyeful  of  Myrt  and 
Marge  telling  it  to  Mr. 
Clarence    Tiffingtuffer. 


Clacewx  Jiffuytuffer 
is  really  a  HE-MAN 


miles  in  all  directions.   But,  just  my  luck,  you  could  hardly 
see  anything  the  day  we  went  up.    It  was  too  foggy!" 

WAY  paused  to  light  another  cigarette.  He  dived  into  his 

wallet  and  brought  out  some  pictures  of  his  mountain 
climbing.  Some  showed  the  gang  at  the  rocky  top  of  Mount 
Baldy,  their  faces  reddened  by  wind  and  the  cold  so  ap- 
parent you  could  see  how  they  crouched  down  to  avoid  it. 
Then  he  had  some  pictures  he  took  when  he  and  Donna 
Damarel  went  out  West  last  summer  to  see  some  of  her 
folks'.  Donna,  as  you  know,  is  Marge  of  Myrt  and  Marge. 
Donna  and  her  husband,  Gene  Kretzinger,  are  among  Ray 
Hedge's  best  friends. 

"Gee,  we  had  a  swell  time  out  there  in  southern  Cali- 
fornia, Donna  and  I.  We  climbed  another  mountain  out 
there.  But  this  time  we  did  it  on  horse  back.  No  more  of 
that  walking  up  mountains  for  me.  I  had  a  swell  horse, 
small  and  wiry  but  oh.  what  a  disposition!   That  nag  was 


by  CHARLES   J.   GILCHREST 


mad  at  the  world  in  general  and  at  Donna's  horse  in  par- 
ticular. 

"In  some  places  the  hairpin  bends  were  so  sharp  the 
horses  had  to  swivel  without  taking  a  step  and  jump  around 
the  turn.  And  every  so  often  one  horse  would  pass  the 
other.  Well,  these  two  nags  were  obviously  enemies.  Every 
time  one  would  pass  the  other  they'd  both  start  balking 
and  kicking.  It  scared  me  stiff.  I  could  look  over  my  left 
arm  and  see  that  mountain  fading  away  thousands  of  feet 
down.  The  path  was  only  a  foot  or  so  wide  and  on  the 
other  side  the  mountain  kept  rising  up  above  us.  After 
we'd  made  the  top  and  taken  a  rest  the  guide  happened 
to  think  of  something.   He  turned  to  me  and  said : 

"  'By  the  way,  I  forgot  to  tell  you.  If  the  horse  slips  don't 
try  to  save  him.   Just  roll  off  on    {Continued  on  page  95) 


could  see  the  mountain  drop  thousands  of  feet.  1  didn't 
mind  it  going  up  so  much  even  if  it  was  still  pitch  dark. 
Hut  after  we  got  up  to  the  top  and  started  back  down,  the 
guide  stopped  to  tell  us  a  story  just  before  we  recrossed 
that  ridge  again. 

He  told  us  about  the  girl  who  had  slipped  there  just  a 
week  before^  By  the  time  she  stopped  bouncing  down  that 
mountain  through  the  rocks  all  of  the  clothes  had  been 
torn  from  her  body    The  rocks  were  so  rough  they  even 

£££&  y'  was  ,ough  ,o  cro!s  that  ridge 

thons.nf   '0K,e\UP  °"   t0P  °f  M°Unt    BaldV.   to°-     "S   te" 

sand-cighty  fee,  up  in  the  air.    And  the  wind  is  ter- 

Ic™  ,hV,    CMKhf d'y  SUnd  "P-  And  cold.  boy,  I've  never 

thTne  I  w        bf°re  °ur  SinCe'  The  fun"y  P*»  °f  t^  whole 

V,       ,         ,UP  th3t  m°Un,ain'  my  «»"««  and  I  and 

e  the  s„n     mgxLS°  WC  COuld  be  on  '°P  of  it  in  time  to 

>ee  tht  sunrise.  They  say  that  is  beautiful.   You  can  see  for 


SAVING    tfa 


An  insiders  report  of  des- 
perate moments  in  broad- 
casting—when you  never 
know  the  star  is  "in  a  spot" 


Losing  the  place 
on  the  script  often 
causes  trouble  but 
Beatrice  Lillie 
knew  just  what  to  do 
in    an    emergency. 


Nathaniel  Shilkret  was 
surely  in  a  spot  when  the 
studio  lights  went  out  in 
the  middle  of  a  Rhapsody! 


Ethel  Barry  more,  showi 
below  with  Alex  Wooll 
cott,  whose  first  broadcasl 
was    performed    in  agony 


IT  is  Sunday  afternoon  and 
Ethel  Barrymore  is  about  to 
go  on  the  air  in  the  Lux  pres- 
entation of  that  old  stage  favorite, 
"Mrs.  Dane's  Defence."  Queen  of 
the  theatre's  Royal  Family,  veteran 
of  thousands  of  stage  performances 
and  scores  of  harrowing  "first 
nights,"  a  trouper  among  troupers, 
nevertheless,  she  is  as  nervous  as  an 
ingenue  making  her  stage  debut.     It  is  a  tense  moment. 

In  a  tew  minutes  she  will  be  presented  to  an  audience  of 
millions.  She  is  a  bit  worried  because  she  is  suffering  from 
a  nasal  ailment  and  an  eye  irritation.  Will  they  affect  her 
performance?  In  front  of  her,  on  a  table,  are  two  bottles. 
One  contains  ephedrine,  a  strong'  preparation  to  dry  up 
the  mucous  membranes  of  the  nose,  the  other,  some  drops 
for  her  eyes. 

Miss  Barrymore  watches  the  clock.  In  three  more  min- 
utes, the  program  begins.  The  strain  is  fearful.  The  few 
minutes  before  a  broadcast  always  seem  like  hours  to 
everybody  in  a  studio.  To  break  the  tension,  she  reaches 
for  one  of  the  bottles,  peers  at  it  a  moment  near-sightedly, 
then  draws  out  the  dropper,  throws  back  her  head  and  lets 
a  couple  of  drops  of  the  stuff  fall  into  her  eye. 

Immediately,   the  eve   is   shot   with   white   hot   pain  of 

40 


blinding  agony!  In  her  nervousness,  she  has  dropped  the 
powerful  nose  preparation  into  her  eye!  Her  moans  bring 
quick  action  from  those  in  the  studio.  A  page  is  sent  for 
boric  acid,  and  the  angrily  inflamed  optic  is  washed. 

Meanwhile,  the  program  goes  on  the  air.  Miss  Barry- 
more, white  as  a  sheet,  prepares  to  read  her  lines.  She  can- 
not even  open  the  injured  eye.  And  for  the  first  half  of 
the  broadcast,  she  reads  her  part  using  only  the  other  one. 
In  spite  of  her  handicap,  she  does  a  magnificent  job  and 
sweeps  to  radio  triumph  in  the  role,  later  receiving  a  wealth 
of  complimentary  fan  letters. 

As  far  as  the  listeners  were  concerned,  everything  haa 
come  off  smoothly.  Only  the  people  in  the  studio  knew  how 
the  star's  grit  had  saved  the  broadcast  from  being  ruined 
after  her  awful  accident. 

That's  how  it  is.   Every  once  in  a  while,  on  the  smooth- 


_■ 


SITUATION! 


Jack  Pearl  once 
upset  a  rack  and 
presto!  his  script 
disappeared,  but 
Cliff  Hall's  idea 
saved     the     day. 


Ozzie  Nelson's  quick  wit 
came  to  the  fore  when  his 
cigarette  case  dropped 
to  the  floor  with  a  bang. 

Gracie  Allen  wasn't  so 
dumb  when  she  gagged 
a  faux  pas  on  the  part 
of     George     Burns. 


est  running  of  programs,  something  goes  wrong.  Unex- 
pectedly. But  to  paraphrase  that  old  saying,  "The  Pro- 
gram must  go  on."  .  .  .  the  audience  must  never  guess  that 
anything  out  of  the  ordinary  has  happened.  That  was  why 
Ethel  Barrymore  carried  on  in  the  old  theatrical  tradition 
in  spite  of  the  agony  she  was  suffering. 


IT  wasn't  nervousness,  as  in  the  case  of  Miss  Barrymore, 
but  sheer  accident  that  got  Nathaniel  Shilkret  into  a  hole 
when  Nat  conducted  the  Maxwell  House  Showboat  or- 
chestra. He  was  directing  his  musicians  in  a  performance 
of  Gershwin's  "Rhapsody  in  Blue,"  when  suddenly,  in  the 
middle  of  the  selection,  the  studio  lights  went  out  com- 
pletely. Nat  breathed  a  prayer  and  left  it  up  to  his  men. 
There  was  nothing  he  could  do.    The  last  half  of  the  Rhap- 


sody was  played  in  absolute  dark- 
ness. But  so  well  did  each  mem- 
ber of  the  orchestra  know  his  part, 
from  severe  rehearsal,  that  there 
wasn't  the  slightest  slip-up.  As 
far  as  listeners  could  tell,  nothing 
unusual  had  happened.  The  musi- 
cians' ability  had  saved  the  day. 

However,  sometimes,  there  are  un- 
fortunate occurrences  during  a 
broadcast  which  cannot  possibly  be  kept  from  those  at  the 
loudspeakers.  These  are  covered  up  as  best  they  can  be,  and 
sometimes  by  quick  wittedness,  an  embarrassing  situation 
is  turned  into  a  laugh. 

During  one  of  the  Sunday  evening  Bakers  Broadcasts, 
Ozzie  Nelson  had  lifted  his  baton  to  begin  a  dance  number, 
when  a  large  and  heavy  cigarette  case  dropped  out  of  his 
pocket  and  hit  the  floor  with  a  loud  "bang."  No  mistake 
.  .  .  that  sound  had  gone  out  over  the  air.  Quickly  Ozzie 
said,  "Boy!  set  'em  up  in  the  other  alley!"  This  was  as  if 
the  "bang"  was  a  planned  part  of  the  program  leading  to 
a  gag.  The  studio  audience  laughed  loudly.  The  incident 
was  covered  up.  Incidently,  the  success  of  his  little  ad  lib 
gag  ("ad  lib"  meaning  a  remark  not  prepared  but  thought 
up  on  the  spur  of  the  moment),  is,  according  to  the  men 
in  charge  of  the  program,  what    {Continued  on  page  87) 

41 


Will  Radio 


ILLUSTRATION     BY     STOCKTON     MULFORD 


TI^EW  YORK,  April  8,  1934— At  3:09  P.  M.  this  after- 
i^W    noon  in  the  reception  room  of  the  music  publishing 
firm  of  De  Sylva,  Brown  &  Henderson,  a  girl  and 
boy.  .  .  . 

The  girl  was  beautiful  Maxine,  low-noted  chanteuse  of 
the  Phil  Spitalny  All  Girl  Orchestra. 

The   boy  was   handsome  baritone    Bill    Huggins,    recent 
star  of  Columbia's  "Metropolitan  Parade"  series. 

Then  there  was  Charlie,  who  started  it  all.   Charlie  Rin- 
ker,  Mildred  Bailey's  music  publishing  brother. 

(Charlie  and  Maxine  are  sitting  on  divan  thought- 
fully discussing  new  song  arrangement.    Elevator  door 
on  right  opens  and  young  Huggins  enters  briskly.) 
CHARLIE  (rising):    Maxine,  you  and  Bill  have  met — ? 

(Electric  silence.  The  two,  as  in  a  dream,  stare  at 
each  other  transfixed.  Wall  thermometer  ups  18  de- 
grees. Their  eyes  still  hold.  28  degrees.  And  still  they 
stare.  .  .  .) 

(Exit  Charlie.) 
It  was  all  over.   Just  like  that. 

And  not  only  had  the  world's  record  for  'falling'  been 
smashed  by  two  youthful  radio  stars,  but  there  had  begun 
a  love  story  such  as  you  have  never  heard  be- 
fore.  One  of  the  most  glamorous,  thrilling  and 
sweetest  love  stories  in  all  radiodom. 

And  unless  something  can  be  done,  one  of  the 
most  tragic.  .  .  . 

'W^HEY'LL  never  know  who  spoke  first.  Simply, 
their  eyes  met  and  suddenly — so  suddenly  a 
girl  and  boy  felt  strangely  in  their  hearts  that 
surely  somewhere,  thousands  of  years  ago  per- 
haps, they  had  been  sweethearts  before,  had 
some  way  said  adieu  and  walked  their  separate 
ways  in  loneliness  for  age  on  age.  Only  to  meet 
again,  at  last,  on  a  spring  afternoon  in  a  music 
publisher's.  To  meet  again  after  so  very  long. 
To  love  once  more. 

Who  spoke  first?  There  was  no  need  for 
words. 

Maxine  and  Bill  had  found  the  only  each 
other  there  could  ever  be  for  them. 

Arm  in  arm  they  walked  down  Broadway  in 
the  late  afternoon  sun.  And  didn't  notice  that 
the  sun  had  changed  to  an  April  shower  until 
Maxine's  blue  fox  was  sopping  and  the  tilted 
brim  of  Bill's  hat  played  faucet  on  his  topcoat. 
And  then  they  only  laughed  and  liked  the  rain 
and  kept  walking. 

And  a  girl  discovered  that  the  man  she  loved 
had  an  athletic  stride,  a  frank  little-boy  grin,  a 
masculinity  of  height  and  shoulders,  a  genuine 
Southern  drawl. 

And  to  the  boy  his  lady  love  was  everything 
beautiful  a  girl  could  be.  Long-fringed  black 
eyes  that  matched  her  hair.    Slim  of  body  and 


Bill  Huggins  is  the  boy.  He  recently  starred 
in  CBS's  "Metropolitan  Parade."  Ths  girl  is 
Maxine    Marlowe,    the    air's    newest    recruit. 

42 


/ 


I 


■~^*r 


Ruin 

thaxwes  Romance? 


'The  Sweetest  Story 
Ever  Told."  He  was  the 
man  for  her  and  she  was 
the  only  one  for  him- 
but  listen  as  she  sings. 
There's  heartache  there! 

By    EDNA 
WINSTON 


lips  that  curved  in  a  gay  red  arc.     Fluffy  yet  with  some- 
thing of  strength  in  her  carriage. 

After  they'd  eaten  scarcely  any  dinner  at  all  in  the  very 
back  booth  of  Lindy's  and  sung  for  each  other  at  Maxine's 
apartment  and  talked  some  more  out  on  the  roof  garden 
while  a  great  orange  moon  lifted  itself  from  behind  a  skyful 
of  towering  buildings,  they  said  goodnight.  Goodnight  un- 
til a  breakfast  date  for  the  next  morning  at  ten.  True,  the 
time  had  more  than  flown;  but  then  there  had  been  the 
thrilling  business  lovers  find  of  having  to  tell  each  other, 
first  off,  those  two  very  important  life  stories. 

■  N  November  of  1933  Ohio  State  College  staged  its  annual 
campus  musical  comedy.  Maxine  Marlowe,  seventeen 
and  a  sophomore,  sang  a  minor  role  and  hoped  her  mother 
and  dad  sitting  out  front  would  be  proud  of  her  first  serious 
attempt  at  vocalizing.  They  were  indeed.  And  so  was  a 
famous  Mr.  Phil  Spitalny,  orchestra  leader,  who  happened 
to  be  talent  scouting  at  the  moment. 

After  the  show  Mr.  Spitalny  enthusiastically  presented 
himself  and  his  offer  to  the  Marlowes.  Parental  objection 
was  strong  at  first  but  their  daughter's  prolonged  tears  and 
jitters  proved  a  pretty  potent  mind-changer.  And  finally, 
a  month  later,  an  exci ted-to-death  little  Ohio  girl  moved 
her  best  dresses  and  her  tennis  racket  from  an  Alpha  Phi 
sorority  house  to  a  New  York  apartment  hotel. 

Singing?  She'd  never  studied  singing  in  her  life.  But  that 
didn't  hinder  her  overwhelmingly  successful  network  debut 
last  June  on  the  Cheramy  broadcasts,  the  terrific  ovations 
her  deep-octaved  numbers  have  received  in  the  largest 
vaudeville  houses  in  the  East,  her  spectacularly  quick  popu- 
larity as  vocalist  of  the  Spitalny  aggregation  of  feminine 
musicians  on  the  Linit  program.  Hers  is  that  rare  posses- 
sion of  a  voice  totally  different  from  any  feminine  voice  now 
or  heretofore  on  the  air.  A  unique  type  of  singing  that 
doesn't  remind  you  of  any  you  ever  heard  before  but  her 
own.  And  because  of  that  there  is  undeniably  reserved  for 
Maxine  a  very  fine  niche  called  tops  by  the  radio 
world. 

Bill  Huggins,  you  may  remember,  made  a  quick  entry 
into  air  stardom  too.  From  the  mountains  of  Virginia  he 
brought  his  appealing  Southern  baritone  to  WJSV  in  Wash- 
ington; it  clicked  with  the  capitol  city  and  shortly  there- 
after with  a  coast-to-coast  network.  On  his  own  "  'Lazy 
Bill'  Huggins"  series,  on  "Metropolitan  Parade." 

And  when  Maxine  and  Bill  first  met  they  were  both  ex- 
periencing the  gloriously  glittering  thrill  that  few  people 
ever  know — that  of  an  initial  spurt  of  success  in  radio. 
They  were  two  promising  youngsters  with  their  first  big 
chance  and  they  loved  it. 

And — they  were  in  love. 

Small  wonder  that  the  days  were  never  long  enough  for 
all  the  joy  that  must  be  crowded    (Continued  on  page  36) 


Maxine  is  soloist  on  Phil  Spitalny 's  "Hour  of  Charm.'' 
page  53-9     o'clock  column. 


See 


43 


Mr.  Tibbett  re- 
cently termi- 
nated his  Pack- 
ard contract 
but  will  be 
heard  on  the 
air  soom  again. 


by 
JANE   COOPER 

If  there's  deviltry 
to  be  done,  this 
prankish  baritone 
does  it.  There  are 
laughs  and  gasps 
in  the  stories  of  his 
unique  escapades 


E  led  his  classmates  in  a  strike. 

He  swiped   provisions   from   his  naval   training 
ship. 

He  was  put  in  jail  for  singing. 

And  he  engaged  in  a  cat-and-dog  fight  with  Madame 
Jeritza  on  the  stage  of  the  Cleveland  Opera  House. 

Quite  a  bit  to  perpetrate  in  thirty-seven  years,  isn't  it? 
It's  a  full,  happy,  devil-may-care  life  Lawrence  Tibbett  has 
led.  Yes,  I'm  pinning  these  feats  on  America's  most  be- 
loved baritone  of  opera  and  radio.  This  he-man,  the  big, 
bold  bad  man  of  radio,  has  caused  plenty  of  long  beards 
to  grow  gray. 

It  was  he  who  defied  the  powers  that  be  in  music,  who 
insisted  upon  featuring  jazz  numbers  like  the  St.  Louis 
Blues,  on  his  radio  program.  Genteel  old  ladies  have  wept 
and  wailed  when  he's  included  such  ditties  as  The  Life  of 
the  Flea  in  his  repertoire.  But  that  hasn't  daunted  bad-boy 
Tibbett,  who  bows  to  no  authority,  and  takes  up  the  cudgels 
against  sham  and  pretence  wherever  he  finds  them. 

44 


He's  always  been  a  rebel,  an  outspoken,  clear  thinning, 
on-the-Ievel  human  being.  Always  mischievous  too,  and  up 
to  the  devil. 

Let's  go  back  some  thirty  years  ago,  when  as  a  young 
man  of  seven  summers,  he  launched  his  career  as  Peck's 
bad  boy. 

It  was  he  who  pulled  chairs  from  under  visitors,  it  was  he 
who  initiated  the  little  boys  in  his  gang  in  the  art  of  smok- 
ing. What  matter  that  they  had  no  cigarettes?  Twine 
rolled  in  paper  served  just  as  well,  he  told  them  authori- 
tatively. And  it  did — to  make  them  all  sick. 

"That  child  will  come  to  no  good  end,"  the  neighbors 
agreed,  shaking  their  heads  over  each  new  escapade.  "Mark 
my  words,  he'll  hang  some  day." 

It  wasn't  till  he  was  a  senior  in  Manual  Art  High  School 
in  Los  Angeles  that  young  Tibbett,  now  well  over  six  feet 
of  gawky  adolescence,  really  did  something  that  threatened 
to  make  null  his  four  years  at  school,  to  prevent  his  gradua- 
tion— for  he  led  his  classmates  out  on  strike. 


BAD  BOY  of  RADIO 


"At  the  time,"  he  told  me,  "I  was  a  confirmed  radical. 
I  had  devoured  Marx  and  Ingersoll  and  Paine.  I  was  a 
constant  attender  of  the  Emma  Goldman  lectures.  I  was 
just  aching  for  a  chance  to  flaunt  authority,  to  show  that 
1  was  free.  Anyone  who  got  in  my  way  was  just  out  of 
luck." 

One  June  day  it  was  swelteringly  hot,  and  the  air  seemed 
to  quiver.  Lawrence,  uncomfortable  in  his  tight  collar  and 
choking  tie,  got  an  inspiration.  Why  should  he  be  forced 
to  wear  such  idiotic  apparel?  How  come  girls,  who  should 
be  the  modest  sex,  wore  low-necked,  flimsy  dresses,  open  at 
the  throat;  while  the  dumb  boys  and  men  wore  shirts 
buttoned  to  their  necks,  and  smothering  ties? 

Ak  FTER  several  sessions  of  oratory,  he  convinced  his 
classmates  of  the  cruelty  of  existing  conditions.  So 
into  school  they  marched  tieless,  with  blouses  open  at  the 
throat.  They  were  on  strike,  rebelling,  Lawrence  loudly 
announced,  against  the  silly  dictates  of  authority. 

1  don't  doubt  they  considered  themselves  martyrs  for  a 
worthy  cause  ,when  the  principal  sent  them  home  for  their 
ties.  Somehow,  their  families  must  have  managed  to 
change  their  minds  about  propriety  in  clothes.  All  came 
trooping  back  to  school  next  morning  respectfully  clad. 

That  is,  all  except  the  ringleader,  Mister  Lawrence  Tib- 
bett.  Neither  his  sister's  pleas  nor  his  mother's  tears  moved 
him  a  whit.  For  logically,  they  honestly  admitted,  he  was 
right.  It  was  the  principle  of  the  thing  he  was  fighting 
for.  Never  would  he  be  a  deserter,  bend  his  knee  to  silly 
authority.    He  didn't  care  if  he  never  graduated. 

Yet  three  days  after  he  organized  the  strike,  the  young 
ringleader  was  back  in  school,  with  his  blouse  buttoned  to 
the  very  top,  and  a  stiff  collar  on. 

You  see,  the  principal  of  the  school  knew  boys,  and  their 
weaknesses.     He  sent  for  Lawrence  and  said, 

"You'd  think  someone  with  a  scrawny  neck  like  yours, 
and  a  tiny  face  topping  his  long,  lanky  frame,  would  want 
to  conceal  his  giraffe-like  resemblance,  wouldn't  you?  If 
1  had  a  wiggling  Adam's  apple  like  yours,  I'd  wear  a  stiff 
collar  and  try  to  look  half-human." 

Whipped,  humiliated,  young  Tibbett  slunk  home  for  his 
collar  and  tie.  And  not  all  the  king's  horses  nor  all  the 
king's  men  could  part  him  from  them. 

When  the  war  came  along,  Tibbett  left  his  musical 
studies  and  enlisted,  landing  on  the  naval  training  ship  Iris, 
which  cruised  peacefully  along  the  western  coast.  And  be- 
lieve it  or  not,  before  long  young  Tibbett  was  a  naval  in- 
structor, teaching  seamanship  to  the  other  rookies.  "Of 
course  I  didn't  know  any  more  about  naval  practices  than 
you  do,  I  barely  knew  how  to  tie  a  sailor's  knot.  But  they 
needed  instructors,  and  instructing  was  lots  more  fun  than 


From  "Peck's  Bad 
Boy"  to  the 
Met's  leading 
baritone,  to 
movie  stardom 
and  now  radio 
fame.  That's 
Lawrence  Tib- 
bett! Above, 
three  glimpses 
of  the  singer  at 
home.  Opposite 
page,  in  a  rogish 
pose  from  "The 
Rogue  Song." 


scrubbing  decks.     So  why  not?" 

And  though  he  got  by  with  his 
bluff,  here  again  Peck's  bad  boy 
got  himself  in  Dutch.  In  an 
escapade  that  had  a  very  unex- 
pected aftermath.  When  the  Iris 
was  at  anchor  outside  of  San 
Francisco  Bay,  it  was  tied  to  a 
barge.  The  barge-keeper  was  an 
old  Russian,  an  ex-opera  singer. 

So  instead  of  standing  his  midnight  watch,  young  Tibbett 
would  make  sure  all  the  officers  were  asleep,  and  then 
sneak  down  to  fraternize  with  the  bargeman. 

Always,  there  were  vodka  and  fish  waiting  for  him; 
always  the  old  man  would  take  out  his  balalaika  and  play 
for  young  Tibbett,  and  he  would  teach  him  the  old  Russian 
folk  songs. 

Not  to  be  outdone,  Lawrence  managed  to  swipe  some 
cake  and  other  tidbits  from  the  supply  pantry  on  board 
ship.   And  they'd  have  a  gay  old  time. 

One  night  Lawrence  forgot  to  check  up  on  whether  all 
the  officers  were  asleep  or  not.  And  in  the  middle  of  a 
doleful  melody  the  door  was  flung  open,  and  in  marched  the 
first  officer  of  the  Iris.  His  eyes  took  in  the  stolen  cake, 
the  vodka,  and  the  hapless  young  instructor  off  duty  with- 
out leave. 

"He  gave  me  the  devil,"  Lawrence  Tibbett  told  me  cheer- 
fully. "He  threatened  to  report  me  and  have  me  put  into 
the  brig,  have  me  fined,  demoted.  For  once  I  had  nothing 
to  say.  I  just  stood  and  trembled,  fearful  of  the  conse- 
quences." 

Finally,  "on  one  condition  only  will  I  forget  the  matter, 
and  let  you  escape  the  punishment  you  deserve,"  the  officer 
said. 

"I'll  do  anything,"  the  humbled  young  Tibbett  replied. 

"Then,"  with  a  grin  and  a  twinkle  of  his  eyes,  "you  and 
your  buddy  had  better  sing  all  the  songs  you  know,  while 
I  feast." 

»ACK  home  though,  it  seemed  his  devil-may-care,  play- 
boy days  were  over.  For  he  married  Grace  Mackay 
Smith,  and  had  to  hustle  around  trying  to  support  a  family 
on  the  meagre  earnings  of  a  church  singer.  Twins  came 
along,  and  that  made  his  burden  much  heavier. 

It  wasn't  till  he  burst  upon  the  operatic  world  like  a 
meteor,  in  January,  1925,  when  he  substituted  as  Ford,  in 
Falstaff,  that  he  had  a  chance  to  breathe  more  freely,  to  go 
back  to  his  old  tricks.  Perhaps  you  remember  the  news- 
paper accounts  of  how  the  staid,  conservative  horseshoe 
ring  at  the  Metropolitan  Opera  got  up  and  clapped  and 
stamped    and    shouted    and    {Continued    on    page    64) 

45 


WHAT'S 
NEW 

ON 

RADIO 
ROW 

by  JAY   PETERS 


Recognize  her  without  her 
fan  (above)?  It's  Sally  Rand 
with  maestros  Benny  Good- 
man, left,   and   Kel   Murray. 


Hubby  Morton  Downey 
greets  the,  wife,  Barbara 
Bennett  (right),  upon  her  re- 
turn from  a  vacation  abroad. 


THIS  is  the  time  of  year  when 
many  radio  favorites  fade  out 
on.  the  kilocycles.  Summer  is 
here  and  with  it  a  change  in  type  of 
entertainment  for  the  hot  months. 
Those  principally  affected  are  the 
singers  and  musicians  on  the  classical 
and  semi-classical  programs.  Those 
least  affected  are  the  comedians,  for 
humor  knows  no  season. 

Eddie  Cantor  is  among  those  who 
have  sounded  taps  until  the  new  sea- 
son dawns  in  radioland  and  he  has 
hied  himself  to  Hollywood  to  make 
another  picture.  With  him  soon  will 
be  a  galaxy  of  ether  and  opera  stars 
who  made  good  on  the  air,  for  the 
movie  moguls  are  drawing  heavily 
upon  broadcasting  talent  for  their 
coming  features.  Ed  Wynn  is  an- 
other jester  who  will  be  missing  from 
the  microphone  over  the  summer.  The 
Fire  Chief  leaves  June  4th  and  will 
devote  the  heated  period  to  his  power- 
boat. He  plans  for  a  stage  return  in 
September. 

Remaining,  however,  are  such  cut- 
ups  as  Al  Jolson,  Joe  Cook,  Tim 
Ryan  and  Irene  Noblette,  Lou  Holtz, 
Colonel  Stoopnagle  and  Budd,  Tom 
Howard  and  George  Shelton,  Jack 
Benny,  Phil  Baker,  Fred  Allen,  Jack 
Pearl,  Beatrice  Lillie,  George  Burns 
and  Gracie  Allen,  Joe  Penner,  Pick 
and  Pat,.  Bob  Hope,  et  cetera.  While 
some  of  these  may  absent  themselves 
for  brief  holidays,  there  will  be  no 
dearth  of  comedy  on  the  air  this 
summer. 


in 
46 


O  less  than  three  and  possibly  four 
favorites  of  dialists  will  appear 
Paramount's    1935   epic   based  on 


Victor  Herbert's  melodies.  Bing 
Crosby,  Gladys  Swarthout  and  Helen 
Jepson  are  set  for  the  musical  and 
when  this  was  written  Lanny  Ross 
was  also  being  considered  for  a  role. 
Lanny  has  had  some  bad  breaks  in 
pictures  but  with  a  little  luck  he 
should  come  into  his  own  as  a  cinema 
star  of  the  first  magnitude. 

COUGHLIN  CONTINUES 

ACCORDING  to  the  best  information 
available  when  this  was  typed, 
Father  Charles  E.  Coughlin  had  re- 
cruited by  radio  6,000,000  adherents 
to  his  National  Union  For  Social  Jus- 
tice. And  the  organization  was  grow- 
ing day  by  day.  Six  million  people 
lined  up  for  a  cause  constitute  a  force 
not  to  be  considered  lightly  and  that 
explains  General  Hugh  S.  Johnson's 
savage  barrage  upon  the  Fighting 
Priest.  By  concentrating  his  fire  upon 
the  leader,  Johnson  hopes  not  only  to 
prevent  the  advance  of  reinforce- 
ments but  also  to  render  ineffective 
the  army  already  in  thefield  by  kill- 
ing confidence  in  their  commander.  It 
is  an  old  artillery  trick  which  the 
General  learned  in  the  army. 

But  "stopping  Coughlin,"  as  the 
manoeuvre  is  called  in  military  circles, 
is  proving  a  problem.  The  militant 
minister,  being  something  of  a  strate- 
gist himself,  has  consolidated  his  posi- 
tion by  remaining  on  the  air  to  har- 
angue his  troops  mrd  harass  his 
enemies,  instead  of  relaxing  over  the 
summer  as  has  been  his  wont.  To 
insure  the  sinews  of  war,  for  broad- 
casting costs  plenty  of  money,  Father 
Coughlin  has  abandoned  work  on  his 


Wide  World 

proposed  million-dollar  Shrine  of  tht 
Little  Flower  in  Royal  Oak,  Mich. 
For  the  present  he  is  content  to  con- 
tinue his  religious  work  in  the  frame 
chapel  originally  erected  on  the  Mich- 
igan prairie.  And  contributions  which 
in  more  peaceful  times  would  be  de- 
voted to  church-building  are  now 
diverted  to  his  campaign  for  economic 
reforms. 

•ADIO  CITY  is  famous  for  other 
things  beside  housing  the  won- 
derfully appointed  studios  of  NBC. 
It  is  now  the  windiest  spot  in  all  New 
York  City — or  at  least  one  section  of 
Rockefeller  Plaza  is.  The  breezes 
blow  with  such  force  down  the  side 
of  the  RCA  Building  that  pedestrians 
are  sometimes  swept  off  their  feet. 
Many  a  radio  star  has  lost  his  dig- 
nity— and  more — crossing  the  danger 
zone.  So,  visitors,  take  heed. 


[ERE,  girls,  we  have  a  real  Cin- 
derella story  with  Frances  Pat- 
ten of  Albany,  N.  Y.  taking  the  lead- 
ing role.  Frances  didn't  have  much 
faith  in  her  audition  for  WGY  and 
decided  on  a  vacation. 

Her  dad  said,  "My  birthday  gift  to 
you,  will  be  a  trip  to  Miami."  And 
no  sooner  said  than  done  and  the 
young  lady  was  off  to  Florida. 

After  spending  but  a  few  hours 
there,  she  had  to  return  by  plane  be- 
cause a  telegram  informed  her  that 
her  audition  was  successful  and  to  re- 
port at  once.  She  was  both  glad  and 
sorry — sorry  to  leave  Miami  but  glad 
of  her  successful  radio  test. 


Wide  World 


^IfONDER  if  you  noticed  Rudy 
Vallee's  improved  appearance  in 
"Sweet  Music?"  He  never  looked 
so  handsome  on  the  screen.  Reason: 
Warner  make-up  artist  performed  an 
operation  on  The  Great  Lover's  eye- 
brows and  lifted  them.  Rudy  was  so 
pleased  with  the  result  that  he  has 
continued  beautification — if  such  a 
word  can  be  applied  to  a  he-man  of 
Rudy's  stripe.  His  curly  locks  have 
been  treated,  too,  and  that  hair  the 
girls  all  long  to  run  their  fingers 
through  has  lately  taken  on  a  richer 
hue. 

WT  wouldn't  be  nice  to  use  their 
names  here  for  they  have  learned 
their  lesson,  but  Radio  Row  is  chuck- 
ling over  the  chastising  administered 
to  a  team  of  network  pianists.  This 
pair  of  ivory  ticklers  went  high-hat 
with  success  and  disgusted  others  in 
the  studios  with  their  lofty  airs. 
An  early  morning  spot  became  vacant 
and  the  vice-president  in  charge  of 
programs  suggested  they  be  assigned 
to  it.  A  subordinate  demurred,  pro- 
testing the  pianists   were   already   a 


Left,  getting  away  from  their 
troubles  in  Weber  City,  Amos 
V  Andy,  famous  comedians, 
find  relaxation  in  a  dog  kennel. 


Welcome  back,  Al!  Ruby  Keeler's 
husband,  Al  Jolson  (right),  is 
back  in  radio  again  after  filming 
Warner's  "Go  Into  Your  Dance." 


The  famous  gather  to  pay  tribute 
to  Paul  Whiteman  celebrating 
his  20th  anniversary  as  a  band 
maestro.    Can  vou  identify  them? 


headache  and  he  didn't  believe  in 
providing  them  with  any  more  work. 
But  when  his  superior  pointed  out  the 
performers  would  have  to  get  up  at 
5  a.  m.  to  reach  the  studio  in  time  for 
the  broadcast  he  saw  the  light.  It 
proved  most  effective  punishment,  for 
this  pair  love  the  night  resorts  and 
found  their  early  chores  seriously  in- 
terfered with  their  pleasure.  Now 
they  are  as  docile  as  doves  and  the 
Simon  Legrees  of  the  station  are  be- 
ginning to  relent. 

IN  THE  SOCIAL  WHIRL 

H^UMORS  are  again  rife  of  a  rift 
in  the  married  life  of  the  Donald 
Novises  .  .  .  Adelaide  Howell,  the 
society  warbler  with  Paul  White- 
man's  band,  is  now  a  Baroness.  She 
was  married  recently  in  Atlanta,  Ga., 
to  the  Baron  Adam  Henry  Parlor- 
ski  ...  NBC  Announcer  Don  Wilson 
and  Gogo  (yclept  Gabrielle)  De  Lys, 
the  torch  singer,  are  yearning  .  .  . 
Ditto  Robert  Simmons  and  Patti 
Pickens.  (Editor's  note:  Tenors 
seem  to  be  a  weakness  of  Patti's. 
{Continued  on  page  89) 


Roto/otos 


WHAT'S 
NEW 

ON 

RADIO 
ROW 

by   JAY   PETERS 


H 


ERE,  girls,  we  have  a  real  Cin- 
derella story  with  Frances  Pat- 
,.„  of  Albany,  N.  Y.  taking  the  lead- 
role.  Frances  didn't  have  much 
$1,  in  her  audition  for  WGY  and 
decided  on  a  vacation. 

Her  dad  said,  "My  birthday  gift  to 
you,  will  be  a  trip  to  Miami."  And 
Jo  sooner  said  than  done  and  the 
young  lady  was  off  to  Florida. 

After  spending  but  a  few  hours 
Ihere,  she  had  to  return  by  plane  be- 
cause a  telegram  informed  her  that 
her  audition  was  successful  and  to  re- 
nort  at  once.  She  was  both  glad  and 
sorry— sorry  to  leave  Miami  but  glad 
0f  her  successful  radio  test. 


Recognize  her  without  her 
fan  (above)?  It's  Sally  Rand 
with  maestros  Benny  Good- 
man, left,  and  Kel  Murray. 


Hubby  Morton  Downey 
greets  the  wife,  Barbara 
Bennett  (right),  upon  her  re- 
turn from  a  vacation  abroad. 


THIS  is  the  time  of  year  when 
many  radio  favorites  fade  oui 
on.  Ihc  kilocycles,     Summer  is 
hen-  and  with  it  a  change  in  type  of 

entertainment  for  the  hot  months 
Those  principally  affected  arc  the 
singers  and  musicians  on  the  classical 
and  semi-classical  programs.  Those 
least  affected  are  the  comedians,  for 

humor  knows  no  season. 

Eddie  Cantoi  is  among  those  who 

have  sounded  taps  Until  Die  new  sea- 
son dawns  in  railiolaiul  anil  he  has 
hied  himself  to  Hollywood  to  make 
another  picture.  With  him  soon  will 
be  a  galaxy  of  ether  and  opera  stars 
who  made  good  on  the  air,  for  the 
movie  moguls  are  drawing  heavily 
upon  broadcasting  talent  for  their 
< ing  features.  Ed  Wynn  is  an- 
other jester  who  will  be  missing  from 
(he  microphone  over  the  summer.  The 

Fire  Chief  leaves  June  4th  and  will 

devote  the  heated  period  to  his  powei 
boat.    He  plans  for  a  stage  return  in 
September. 

Remaining,  however,  are  such  cut- 
tips  as  Al  Jolson,  Joe  Cook.  Tim 
Ryan  and  Irene  Noblette,  Lou  Holt/ 
Colonel  Sloopnagle  and  Budd,  loin 
Howard  and  George  Shellon.  jack 
Benny,  Phil  Baker.  Fred  Allen.  Jack 
Pearl,  Beatrice  I  illie,  George  Hums 

and  Grade  Allen.  Joe  IVnner.  Pick 
and  Pat.  Boh  Hope,  el  cetera  While 
some  of  these  may  absent  themselves 
for  brief  holidays,  there  will  be  no 
dearth  of  comedy  on  the  air  this 
summer. 

^JO  less  than  three  and  possibly  four 

favorites  of  dialists  will   appeal 

in   Paramount   l<m  epjc  Dased  on 

46 


Victor  Herbert's  melodies.  Bing 
Crosby,  Gladys  Swarthout  and  Helen 
Jepson  are  set  for  the  musical  and 
when  this  was  written  Lanny  Ross 
was  also  being  considered  for  a  role. 
Lanny  has  had  some  bad  breaks  in 
pictures  but  with  a  little  luck  he 
should  come  into  his  own  as  a  cinema 
star  of  the  first  magnitude. 

COUSHLIN  CONTINUES 

ACCORDING tothe best  information 
available  when  this  was  typed, 
lather  Charles  E.  Coughlin  had  re- 
cruited by  radio  6,000,000  adherents 
to  his  National  Union  For  Social  Jus- 
tice. And  the  organization  was  grow- 
ing day  by  day.  Six  million  people 
lined  up  for  a  cause  constitute  a  force 
not  to  be  considered  lightly  and  that 
explains  General  Hugh  S.  Johnson's 
savage  barrage  upon  the  Fighting 
Priest,  By  concentrating  his  fire  upon 
the  leader,  Johnson  hopes  not  only  to 
prevent  the  advance  of  re-inforce- 
menls  but  also  to  render  ineffective 
the  army  already  in  the  field  by  kill- 
ing confidence  in  their  commander.  It 
is  an  old  artillery  trick  which  the 
General  learned  in  the  army. 

But  "stopping  Coughlin,"  as  the 
manoeuvre  is  called  in  military  circles 
is  proving  a  problem.  The  militant 
minister,  being  something  of  a  strate- 
gist himself,  has  consolidated  his  posi- 
tion by  remaining  on  the  air  to  har- 
angue Ins  troops  „„d  harass  his 
enemies,  instead  of  relaxing  over  ihe 
summer  as  has  been  his  wont.  To 
insure  the  sinews  of  war.  for  broad- 
casting costs  plenty  of  money,  Father 
Coughlin  has  abandoned  work  on  his 


proposed  million-dollar  Shrine  of  the 
Little  Flower  in  Royal  Oak,  Mich. 
For  the  present  he  is  content  to  con- 
tinue his  religious  work  in  the  frame 
chapel  originally  erected  on  the  Mich- 
igan prairie.  And  contributions  which 
in  more  peaceful  times  would  be  de- 
voted to  church-building  are  now 
diverted  to  his  campaign  for  economic 
reforms. 

JJADIO  CITY  is  famous  for  other 
things  beside  housing  the  won- 
derfully appointed  studios  of  NBC 
It  is  now  the  windiest  spot  in  all  Ne* 
York  City — or  at  least  one  section  of 
Rockefeller  Plaza  is.  The  brew* 
blow  with  such  force  down  the  si* 
of  the  RCA  Building  that  pedestrians 
are  sometimes  swept  off  their  fed- 
Many  a  radio  star  has  lost  his  dig- 
nity—and more — crossing  the  dang* 
zone.  So,  visitors,  take  heed. 


W^pER  if  you  ^j^  R 

Sweet  Music?"  He  never  looked 
so  handsome  on  the  screen.  Reason- 
'  Warner  make-up  artist  performed  an 
operation  on  The  Great  Lovers  eye- 
brows and  lifted  them.  Rudy  was  so 
pleased  with  the  result  that  he  has 
continued  beautification— if  such  a 
word  can  be  applied  to  a  he-man  of 
Rudy's  stnpe.  His  curly  locks  have 
been  treated,  too,  and  that  hair  the 
girls  all  long  to  run  their  fingers 
through  has  lately  taken  on  a  richer 
hue. 

JT  wouldn't  be  nice  to  use  their 
names  here  for  they  have  learned 
their  lesson,  but  Radio  Row  is  chuck- 
ling over  the  chastising  administered 
to  a  team  of  network  pianists.  This 
pair  of  ivory  ticklers  went  high-hat 
with  success  and  disgusted  others  in 
the  studios  with  their  lofty  airs. 
An  early  morning  spot  became  vacant 
and  the  vice-president  in  charge  of 
programs  suggested  they  be  assigned 
to  it.  A  subordinate  demurred,  pro- 
testing the  pianists  were  already  a 


Left,  getting  away  from  their 
troubles  in  Weber  City,  Amos 
V  Andy,  famous  comedians, 
find  relaxation  in  a  dog  kennel. 


Welcome  back,  All  Ruby  Keeler's 
husband,  Al  Jolson  (right),  is 
back  in  radio  again  after  filming 
Warner's  "Go  Into  Your  Dance." 


The  famous  gather  to  pay  tribute 
to  Paul  Whiteman  celebrating 
his  20th  anniversary  as  a  band 
maestro.    Can  vou  identify  them? 


headache  and  he  didn't  believe  in 
providing  them  with  any  more  work. 
But  when  his  superior  pointed  out  the 
performers  would  have  to  get  up  at 
5  a.  m.  to  reach  the  studio  in  time  for 
the  broadcast  he  saw  the  light.  It 
proved  most  effective  punishment,  for 
this  pair  love  the  night  resorts  and 
found  their  early  chores  seriously  in- 
terfered with  their  pleasure.  Now 
they  are  as  docile  as  doves  and  the 
Simon  Legrees  of  the  station  are  be- 
ginning to  relent. 

IN  THE  SOCIAL  WHIRL 
J^UMORS  are  again  rife  of  a  rift 

in  the  married  life  of  the  Donald 
Novises  Adelaide  Howell,  the 

society  warbler  with  Paul  White- 
man's  band,  is  now  a  Baroness.  She 
was  married  recently  in  Atlanta,  Ga., 
to  the  Baron  Adam  Henry  Parlor- 
ski  ...  NBC  Announcer  Don  Wilson 
and  Gogo  (yclept  Gabrielle)  De  Lys, 
the  torch  singer,  are  yearning  .  .  . 
Ditto  Robert  Simmons  and  Patti 
Pickens.  (Editor's  note:  Tenors 
seem   to  be   a   weakness  of   Patti's. 

(Continued  an  page  89) 


Ckiuurt 


Pacific 


HIGHLIGHTS 


by    CHASE    GILES 


by  Dr.  RALPH   L.  POWER 


THE  other  day  we  found  Tony  Wons  going 
through  a  stack  of  fan  mail.    His  mail  isn't 
just  a  lot  of  "thanks  you  are  grand'  stuff. 
People  want  him  to  answer  questions  for  them.  And 
it  puts  him  in  quite  a  spot  sometimes.    For  instance 
here  are  some  of  the  questions  he  showed  us  from 
that  day's  mail: 
"Is  Rudy  Vallee  really  an  Italian?" 
"Should  I  attempt  a  stage  career?    I  made  a  hit 
in  our  church  play." 
"Is  my  poetry  as  good  as  Edgar  Guest's?" 
"Did  Shakespeare  write,  'Hey,  nonny,  nonny?' " 
"Is  a  poor  man  happier  than  a  rich  man?" 
"How  do  you  make  out  a  will?" 
"When  is  the  best  time  to  plant  grass?" 
"My  innocent  brother  is  in  jail.    How  can  I  get 
him  out?" 

"How  can  I  tell  whether  my  new  fur  coat  is  genu- 
ine or  dyed  rabbit?" 

^H  BRADLEY,  who  now  warbles  over  the  ether 
from  New  York  was  surprised  to  get  a  fan  let- 
ter from  a  Chicago  man  the  other  day.  This  man,  a 
telephone  company  official,  congratulated  her  on  her 
lovely  singing  .voice.  He  was  the  man  who  a  few 
years  ago  refused  Vi  a  job  as  a  telephone  girl  in 
Chicago  because  her  voice  wasn't  sufficiently  musi- 
cal!! Vi  is  the  wife  of  Bob  Andrews,  the  Minne- 
apolis lad  who  moved  to    {Continued  on  page  78) 


One  of  the  reasons 
"Grand  Hotel"  is  so 
popular.  Site's  Betty 
Winkler,  beard  on 
this  program  from 
the  Chicago  studios. 


JUNE.  Month  of  roses,  and  sunshine,  'n'  June 
brides.  But,  at  this  writing  it's  too  early  to 
give  you  the  names  of  any  Coast  June  brides. 
They  sort  o'  wait  until  the  last  minute  and  stam- 
pede 'round  the  corner  to  the  marriage  bureau. 

But,  even  though  there's  no  June  bride  news,  how 
about  some  other  information?  Maybe  you'd  like 
to  know  that  Helen  Webster,  on  the  NBC  Woman's 
Magazine  of  the  Air  from  'Frisco,  gets  her  personal 
mail  addressed  as  Josephine  Bartlett. 

Or  you  might  want  to  know  that  Pearl  King  Tan- 
ner, Coast  network  drama  lady,  grew  up  on  her 
father's  oldtime  San  Lorenzo  Rancho  the  middle  of 
which  is  the  present-day  King  City  in  central  Cali- 
fornia. 

If  these  items  won't  do,  how  about  learning  that 
Dollo  Sargent,  San  Francisco  radio  organist,  once 
won  a  Hollywood  pie  throwing  contest. 

Well,  here's  a  league  of  nations  item  about  Dell 
Raymond,  KROW  pianist.  She  was  born  of  a  Turk- 
ish father  and  a  French  mother  in  San  Francisco; 
educated  in  Italy;  lived  in  Constantinople  and  for 
years  has  supported  her  family  of  six  youngsters. 

'THE  Coast  CBS  chain  has  brought  back  Hugh 
Barrett  Dobbs  a  couple  of  times  a  week  from 
San  Francisco.  He  had  been  missed  on  the  ether- 
waves  for  more  than  a  year  with  his  homely  philos- 
ophy   and    master    of     (Continued    on    page  78) 

Freddie  Bartholomew,  English  juvenile  who 
played  "David  Copperfield"  recently 
visited  the  broadcasting  studios.  Edwin 
Shallert    interviewed    him    over    the 


air. 


Camels  certainly 
make  a  difference _" 

SAYS 

MTSS  MARY  DE  MUMM 

In  Newport,  where  she  made  her  debut, 
Miss  de  Mumm  is  one  of  the  most  pop- 
ular of  the  smart  summer  colony,  just  as 
she  is  among  the  most  feted  of  the  younger 
set  during  the  New  York  season. 

"  Both  in  the  enjoyment  of  smoking  and 
in  its  effect,  Camels  certainly  make  a 
great  difference,"  she  says.  "Their  flavor 
is  so  smooth  and  mild  that  you  enjoy  the 
last  one  as  much  as  the  first.  And  I  notice 
that  Camels  never  affect  my  nerves.  In 
fact,  when  I'm  a  bit  tired  from  a  round  of 
gaieties,  I  find  that  smoking  a  Camel  really 
rests  me  and  gives  me  a  new  sense  of 
energy.  I'm  sure  that's  one  reason  they 
are  so  extremely  popular." 

People  do  welcome  the  renewed  energy 
they  feel  after  smoking  a  Camel.  By  re- 
leasing your  latent  energy  in  a  safe,  nat- 
ural way,  Camels  give  you  just  enough 
"lift."  And  you  can  enjoy  a  Camel  as 
often  as  you  want,  because  they  never 
affect  your  nerves. 

Among  the  many 
distinguished  women  who  prefer 
Camel's  costlier  tobaccos: 

MRS.  NICHOLAS  BIDDLE,  Philadelphia 

MISS  MARY  BYRD,  Richmond 

MRS.  POWELL  CABOT,  Boston, 

MRS.  THOMAS  M.  CARNEGIE,  JR.,  New  York 

MRS.  J.  GARDNER  COOLIDGE,  II,  Boston 

MRS.  HENRY  FIELD,  Chicago 

MRS.  JAMES  RUSSELL  LOWELL,  New  York 

MRS.  POTTER  D'ORSAY  PALMER,  Chicago 

MRS.  LANGDON  POST,  New  York 

MRS.  WILLIAM  T.  WETMORE,  New  York 


Copyright.  1935 

R.  J.  Reynolds 

Tobacco  Company 

Winston-Salem 

N.  C. 


MISS  DE  MUMM'S  TAILORED  HOSTESS  COAT  BY  HATTIE  CARNEGIE  DEMONSTRATES 
THE  COOL  ELEGANCE   OF   THE  NEW  PIQUES  FOR  SUMMER 


CAMELS    ARE    MILDER! .  ..MADE    FROM    FINER,    MORE    EXPENSIVE    TOBACCOS 
...TURKISH    AND    DOMESTIC ..  .THAN    ANY    OTHER    POPULAR    BRAND 


READ  THIS  LETTER 
FROM  A  YOUNG  BRIDE 


213 


then  write  us 
u    to  send  you  the 
new  recipes  absolutely  free 


"Just  six  weeks  after  my  marriage  to  Bob,  I  made  a 
discovery  which  shook  me  from  head  to  foot.  At  first 
he  hinted;  then  he  openly  criticised.  All  I  could  cook 
was  eggs  and  steak,  so  he  said.  And  he  was  right.  Bob 
was  dissatisfied  with  my  cooking. 

"Silently  I  wept.  It  was  not  until  the  next  day  that 
1  decided  upon  a  plan.  I  remembered  reading  in  your 
magazine  an  offer  of  simple  and  easy  to  prepare  recipes. 
I  wrote  for  them. 

"The  recipes  came  a  feiu  days  later  and  with  trem- 
bling fingers  I  prepared  Chicken  a  la  King  for  Bob's 
dinner.  I  followed  the  directions  carefully.  The  results 
were  miraculous.  When  Bob  finished  his  second  help- 
ing he  arose  very  ceremoniously  and  said,  'The  cook  is 
dead,  long  live  the  cook'! 

"Now  every  night  is  coronation  night  in  our  home, 
Bob  says,  and  I  am  so  happy,  for  I  owe  it  all  to  those 
recipes  which  you  sent  me." 

{Signed)  Mrs.  Robert  Adams. 

This  letter  from  Mrs.  Adams  is  typical  of  the  thousands  we 
receive  every  month  from  young  housewives.  To  be  exact,  in 
the  last  twelve  months,  64,500  letters  have  come  in  asking  us 
for  recipes,  advice  on  home  making,  beauty,  styles  and  many 
other  questions  which  vitally  affect  every  young  housewife. 
Cooking  problems  are  often  the  most  difficult  for  the  young 
housewife  to  solve  and  many  interesting  requests  come  in  for 
help  in  the  kitchen. 

Some  of  our  readers  want  ideas  for  breakfasts  or  teas  or 
even  formal  dinners.  Others  want  recipes  for  just  a  single 


tasty  dish.  Whether  the  request  is  simple  or  complex  it 
receives  the  same  careful  and  individual  attention. 

Most  surprising  of  all  is  the  fact  that  the  recipes  are  not 
expensive.  They  are  prepared  for  every  day  use— not  special 
occasions.  No  unusual  ingredients  are  required.  You  will  find 
almost  everything  you  need  right  on  your  pantry  shelf 

And  this  service  is  free  to  all  our  readers.  All  you  need  do 
is  enclose  a  self  addressed  envelope  with  your  letter.  We  want 
you  to  get  acquainted  with  this  new  free  service— it  really 
and  truly  is  yours  for  the  asking. 

As  a  special  get  acquainted  offer  we  would  like  to  send  you 
the  213  recipes  which  have  appeared  in  this  magazine  during 
the  past  six  months.  Send  for  them  and  surprise  your  husband. 
You'll  be  surprised,  too,  to  find  how  easy  it  is  to  make  every 
meal  a  banquet.  Fill  in  the  coupon  now  and  mail  it  together 
with  a  self  addressed  envelope.  We  will  send  you  these  213 
recipes  for  delicious  dishes  absolutely  free  of  charge. 

Free    213    New   Tasty    Recipes 


Food  Editor,  Macfadden  Women's  Group, 
1926  Broadway,  New  York  City 

Please  send  me  the  213  recipes  without  cost  or  obliga- 
tion. I  enclose  a  self  addressed  stamped  envelope. 

Thank  you. 


NAME- 


ADDRESS- 
CITY 


How  to  Get  More 
FUN  out  of  MUSIC 

by   CARLETON    SMITH 


Orchestra  lead- 
ers may  be  said 
to  be  the  soul  of 
the  orchestra 
they  are  con- 
ducting. Left, 
Stokowski,  the 
great  maestro  of 
the  Philadelphia 
Symphony,  and 
below,  severa 
candid  shots  of 
the  master  con- 
ductor, Toscanini. 


WELL  — and  is  it  true  then  that  all  good 
trap  drummers  are  crazy? 

I'm  really  going  to  answer  that  ques- 
tion for  you  at  the  end  of  this  installment. 

First  of  all  though,  we'll  be  wanting  to  talk  to- 
gether about  all  the  good  music  we've  been  hearing 
over  the  air  lately.    If  we've  gone  into  this  business 
of  making  a  sort  of  game  of  it,  if  we've  thought  about  the 
fun  of  listening,  we're  getting  more  and  more  excitement 
and  pleasure  out  of  the  symphonies  and  operas  and  good 
programs  that  come  pouring  out  of  the  air  to  us. 

If  we  keep  pounding  away  at  the  necessity  of  relaxing 
and  opening  ourselves  mentally  and  spiritually  to  the  music, 
it  is  because  of  all  requisites  for  better  listening  that  is  the 
most  important:  lack  of  self-consciousness. 

If  we  were  to  go  on  from  there  and  list  other  requisites 
arbitrarily,  we'd  have  to  say:  determination,  that  is  the 
will  to  try  again  if  we  are  a  bit  disappointed  in  initial  re- 
sults, and  a  lack  of  any  inferiority  complex  about  our  abili- 
ties as  a  musician.  Remember  that  Tibbett  and  Thomas, 
and  Paderewski  and  Kreisler  worked  years  to  perfect  them- 
selves and  they  still  practice  every  day: 

Let's  talk  more  about  this  musical  inferiority  complex. 
The  thing  about  symphonies  and  serious  music  that  most 
listeners  do  not  understand  is  that  there  is  no  earthly  reason 
why  a  ditch  digger  who  has  never  had  a  music  lesson  in 
his  life  shouldn't  get  just  as  much  pleasure  out  of  good 
music  as  a  professional  musician.  If  the  ditch  digger  opens 
his  ears  wide,  he  can  hear  the  same  things,  or  rather,  things 
just  as  beautiful  and  inspiring  as  the  musician  can  hear. 


Make  the  most  of 
radio's  musical 
offerings !  Here's 
the  way  to  do   it 


Great  music  is  great  because  it  can  be  understood  by  a 
ditch-digger  or  a  farm  boy.    It  is  democratic. 

Last  month  I  told  you  I  was  going  to  tell  you  what  a 
claque  is.  When  you  hear  broadcasts  from  the  Metropoli- 
tan over  the  radio,  you  all  hear  the  claque  although  it  is 
not  strictly  a  part  of  the  program. 

The  claque  is  nothing  more  than  a  group  of  people  who 
are  hired  by  the  Metropolitan  singers  to  applaud  at  the 
right  moments.  There  are  several  hundred  of  them  present 
at  each  performance  of  the  opera  and  if  the  audience  seems 
a  bit  reserved  toward  the  efforts  of  the  tenor  or  the  leadin» 
soprano,  it  doesn't  matter  a  bit  because  after  each  aria  this 
deafening  thunder  of  applause  swells  out  in  a  most  satisfy- 
ing way  to  all  the  artists  who  pay. 

The  most  important  members  of  the  claque  attend  re- 
hearsals and  get  the  cues  for  each  opera.  Then  at  the  per- 
formance the  other  members  hold    (Continued  on  page  73) 

51 


RADIO     M IRROR 


We  Have  With  Us 


RADIO    MIRROR'S       HOW  TO  FIND  YOUR  PROGRAM 


RAPID 

PROGRAM 

GUIDE 

LIST  OF  STATIONS 


BASIC 

SUPPLEMENTARY 

WABC 

WADC 

WOOD 

WHEC 

WOKO 

KRLD 

KTSA 

WCAO 

WBIG 

KSCJ 

WNAC 

KTRH 

WSBT 

WGR 

KLRA 

WMAS 

WKBW 

WQAM 

WIBW 

WKRC 

WSFA 

WWVA 

WHK 

WLAC 

KFH 

CKLW 

WDBO 

WSJS 

WDRC 

WDBJ 

KGKO 

WFBIH 

WTOC 

WBRC 

KMBC 

WDAE 

WMBR 

WCAU 

KFBK 

WMT 

WJAS 

KDB 

wcco 

WEAN 

WICC 

WISN 

WFBL 

KFPY 

WLBZ 

WSPD 

WPG 

WGLC 

WJSV 

KVOR 

WFEA 

WBBM 

KWKH 

KOH 

WHAS 

KLZ 

KSL 

KM  OX 

WLBW 

WORC 
WBT 

CO  AS 

WDNC 

WALA 

KOIN 

KFBK 

KHJ 

KGB 

KMJ 

KHJ 
KFRC 

KMT 
KWG 

CANADIAN 

KOL 

KERN 

KFPY 

KDB 

CKAC 

KVI 

KHJ 

CFRB 

1.  Find  the  Hour  Column.  (All  time  given  is  Eastern  Daylight 
Sewing.  Subtract  two  hours  for  Central  time,  three  for  Mountain 
time,    tour   for    Pacific   time.) 

2.  Read  down  the  column  for  the  programs  which  are  in  black 
type. 

3.  Find  the  day  or  days  the  programs  are  broadcast  directly  after 
the    programs    in   abbreviations. 

HOW  TO  DETERMINE  IF  YOUR  STATION  IS  ON  THE  NETWORK 

1.  Read  the  station  list  at  the  left.  Find  the  group  in  which  your 
station  is  included.  (CBS  is  divided  into  Basic,  Supplementary, 
Coast,  and  Canadian;  NBC — on  the  following  two  pages — into 
Basic,   Western,   Southern,   Coast,   and   Canadian. 

2.  Find  the  program,  read  the  station  list  after  it,  and  see  if  your 
group   is   included. 

3.  If  your  station  is  not  listed  at  the  left,  look  for  it  in  the  addi- 
tional stations  listed  after  the  programs  in  the  hour  columns. 

4.  NBC  network  stations  are  listed  on  the  following  page.  Follow 
the  same   procedure  to  locate   your   NBC   program   and   station. 


5RM. 


6  P.M. 


4  P.M. 


3  P.M. 


12 
NOON 


IRM. 


2RM. 


12:00 

Salt  Lake  City 
Tabernacle:  Sun. 
Vi  hr.  Network 
Voice  of  Experi- 
ence: Mon.  Tues. 
Wed.  Thurs.  Fri. 
\i  hr.  Basic  minus 
WADC  WOKO 
WNAC  WGR 
WFBM  KMBC 
WSPD  Plus  Coast 
Plus  WOWO  WBT 
KLZ  WCCO  KSL 
WWVA 


12:15 

The  Gumps:  Mon. 
Tues.  Wed.  Thurs. 
Fri.  M  nr-  Basic 
minus  WADC 
WKBW  WFBM 
KMBC  WFBL 
WSPD  WJSV 
WHAS  Plus  WBNS 
KFAB  WCCO 
WHEC  WNAC  plus 
Coast 


12:30 

Romany   Trail: 

Sun.   M  hr.  WABC 
and    Network 
Five   Star   Jones. 

Mon.  Tues.  Wed. 
Thurs.  Fri.  M  hr 
WNAC  WBBM 
WKRC  WHK 
CKLW  KMBC 
WABC  WCAU 
K  M  O  X  WBT 
KRLD  KLZ  KSL 
KHJ  KOIN  KFRC 


12:45 

Orchestra:   Thurs. 

y>    hr.    Network 


1:00 

Church    of    the    Air: 

Sun.   yi   hr.   Network 
Dance    Orchestra: 

Tues.  Fri.  H  hr.  WABC 
WADC.WOKO  WCAO 
WAAB  WHK  CKLW 
WFBM  KMOXWFBL 
WSPD  WMBR  WQAM 
WDBO  WDAE  KHJ 
WGST  WPG  WLBZ 
WBRC  WICC  WBT 
KLZ  WBIG  WORC 
KTRH  KLRA  WFEA 
WREC  WCCO  WALA 
CKAC  WLAC  WDSU 
WCOA  WDBJ  WHEC 
KSL  KWKH  KSCJ 
WMAS  WIBX  WSJS 
WKRC  WDNC  KVOR 
KTSA  WTOC  WSBT 
KOH  KOIN  KVI 
KOMA  KOL  KGB 
WHP  WDOD 


1:45 

Smiling  Ed  McCon- 
nell:  Thurs.  M  hr. 
WABC  WCAO  WNAC 
WGR  WBBM  WKRC 
WHK  CKLW  WOWO 
WFBM  KMBC  WHAS 
WCAU  WJAS  KMOX 
WFBL  WSPD  WJSV 
KERN  KMJ  KHJ 
KOIN  KFBK  KGB 
KFRC  KGB  KOL 
KFPY  KVI  WBNS 
KRLD  KLZ  WCCO 
KSL  WICC  KTSA 
WEAN 


2:00 

Lazy  Dan:  Sun.  H  hr. 
WABC  WADC  WOKO 
WCAO  WNAC  WKBW 
WBBM  WKRC  WHK 
CKLW  WOWO  WDRC 
WFBM  KMBC  WHAS 
WCAU  WJAS  WEAN 
KMOX  WFBL  WJSV 
KERN  KMJ  KHJ 
KOIN  KFBK  KGB 
KFRC  KOL  KFPY 
KWG  WHEC  KVI 
WGST  WBT  WBNS 
KRLD  KLZ  KFAB 
WCCO  WLAC  WDSU 
KOMA  WMBG  WDBJ 
KSL  WIBW  WMT 
WSPD  WMAS  WBRC 
Marie.  The  Little 
French  Princess:  Mon. 
Tues.  Wed.  Thurs.  Fri. 
Vi  hr.  WABC  WNAC 
WBBM  WKRC  WHK 
CKLW  WCAU  WJAS 
KMOX  WJSV  KRLD 
KLZ  WDSU  WHEC 
KSL  KHJ  KFBC 
KERN  KMJ  KFBK 
KDB  KWG 
Mickey  of  the  Circus: 
Sat.  Ji  hr.  WABC  and 
network 


2:15 

The   Romance    of 

Helen     Trent:     Mon. 

Tues.  Wed.  Thurs.  Fri. 
M  hr.  WABC  WNAC 
WKRC  WHK  CKLW 
WCAU  WJAS  KMOX 
WJSV  KRLD  KLZ 
WDSU  WHEC  KSL 
KHJ  KFRC  KERN 
KMJ  KFBK  KDB 
KWG 


2:30 

The  School  of  the 
Air:  Every  school  day 
}4  hr.  Network 


3:00 

New  York  Philhar- 
monic: Sun.  two  hrs. 
WABC  WADC  WOKO 
WCAO  WAAB  WBBM 
WHK  CKLW  WDRC 
WFBM  KMBC  WJAS 
WEAN  KMOX  WFBL 
WSPD  WMBR  WQAM 
WDBO  WDAE  KHJ 
WGST  WPG  WLBZ 
WBRC  WICC  WBT 
WBNS  KRLD  WSMK 
KLZ  WBIG  KTRH 
KFAB  KLRA  WSJS 
WFEA  WREC  WCCO 
WALA  CKAC  WLAC 
WDSU  WCOA  WDBJ 
WHEC  KSL  KWKH 
KSCJ  WMAS  WIBX 
WMT  WWVA  KFH 
WORC  WKBN  WKRC 
WDNC  WIBW  WTOC 
KOMA  WHAS  KGKO 
KOH  KOIN  KVI  KOL 
KGB  WDOD  WNOX 
KVOR  KTSA  WSBT 
WHP  WOC  WMBG 
WKBW  KERN  WCAO 
WJSV  KFPY 
Your  Hostess,  Cobina 
Wright:  Mon.  1  hr. 
Network 

Columbia  Variety 
Hour:  Tues.  1  hr. 
Basic  minus  WNAC 
WKBW  WBBM 
WHAS  KMOX  Plus 
Supplementary  minus 
KFBK  KFPY  WIBW 
WWVA  KSL  Plus  Ca- 
nadian Plus  WNOX 
WHP  KOMA  WHAC 
WMBG  WDSU  WBNS 
WREC  WIBX 
Kate  Smith:  Wed.  1 
hr.  Basic  minus  KMBC 
WKBW  WBBM 
WHAS  KMOX  Plus 
Supplementary  Plus 
Canadian  Plus  WHP 
KOMA  WDSU  WBNS 
Roadways  of  Ro- 
mance: Thurs.  1  hr. 
Basic  minus  WNAC 
WKBW  WBBM 
WHAS  KMOX  Plus 
Supplementary  minus 
KFBK  KFPY  WMBR 
KSL  Plus  WNOX  WHP 
KOMA  WNAC  WDSU 
WBNS   Plus   Canadian 


4:00 

National    Student 

Federation  Program: 

Wed.  y±  hr  Network 
Modern       Minstrels: 

Sat.  y2  hr.  WABC 
WADC  WOKO  WCAO 
WNAC  WHK  WDRC 
WCAU  WJAS  WEAN 
WSPD  WJSV  WDBO 
WDAE  KHJ  WGST 
WPG  WLBZ  WICC 
WBT  WBIG  WCCO 
WDSU  WCOA  WHEC 
WIBX  WWVA  WKRC 
WDNC  WBNS  WTOC 
CKAC  WMBR  WOC 
KVOR  KTSA  KGKO 
WSBT  KOH  KOIN 
WBRC  KGB  WHP 
WDOD  KOL  WACO 
WNOX  WHAS  KOMA 
WFEA  WFBL  WDBJ 
KMBC  WMT  KRLD 
KMOX  KLZ  WALA 
KTRH  WORC  WFBM 
KLRA  WQAM  WREC 
KSCJ  KFH  KDB 
KERN  KFPY  CKAC 

4:15 

Curtis  Institute  of 
Music:  Wed.  %  hr. 
WABC  WADC  WOKO 
WCAO  WNAC  WHK 
CKLW  WDRCiWFBM 
WCAU  WJAS  WEAN 
WFBL  WSPD  WJSV 
WMBR  WQAM 
WDBO  WDAE  KOIN 
WGST  WPG  WLBZ 
WBRC  WICC  WBT 
KVOR  WBNS  KRLD 
WSMK  KLZ  WDNC 
WBIG  KTRH  KLRA 
WFEA  WREC  WALA 
CKAC  WLAC  WDSU 
KOH  WDBJ  KTSA 
KWKH  KSCJ  WSBT 
WMAS  WIBX  WMT 
KFH  WSJS  WORC 
WNAX  WOC  WKBN 
WKRC  KGB  KOL 
WHAS  KVI  WTOC 
KOMA  WACO  WNOX 
WDOD  KDB  WHP 
Salvation  Army  Band 
Thurs.   \i  hr.  Network 

4:30 

Chicago        Varieties: 

Mon.  }/%  hr.  Basic  minus 
WBBM  KMOX  WHAS 
Plus  Supplementary 
minus  KGKO  Plus 
Canadian  plus  WMBG 
Science  Service:  Tues. 
M  hr.  WABC  and 
network 


5:00 

Patti  Chapin,  Songs: 

Mon.     M,    hr.    WABC 
and    Network 


5:30 

Crumit  &  Sanderson: 

Sun.  y2  hr.  WABC 
WADC  WOKO  WCAO 
WAAB  WGR  WHK 
CKLW  WDRC  WFBM 
KMBC  WHAS  WCAU 
WEAN  KMOX  WFBL 
WSPD  WJSV  WICC 
WBNS  WDSU  KOMA 
WHEC  WMAS  KTUL 
WIBX  WWVA  KFH 
WORC 

Jack  Armstrong: 

Mon.  Tues.  Wed.  Thurs. 
Fri.  \4,  hr.  Basic  minus 
KMOX  WBBM  WHAS 
WCAO  WNAC  WFBL 
WKRC  WDSU  WFBM 
KMBC  Plus  WAAB 
WHEC  WMAS 
Folk  Music:  Sat  > .'  hr. 
WABC  WOKO  WCAO 
WAAB  WDRC  WJAS 
WEAN  WSPD  WJSV 
WDBO  WDAE  KHJ 
WGST  WPG  WLBZ 
WICC  WBT  WBIG 
WDSU  WCOA  WHEC 
WIBX  WKRC  WDNC 
KSL  KGKO  WBNS 
WMBR  KFAB  WOC 
WTOC  KVOR  KTSA 
WSBT  KHO  KOIN 
WBRC  WHP  WDOD 
WACO  KOMA  WFBL 
WMT  KTRH  KMBC 
KLZ  KRLD  WFEA 
KMOX  WALA  KLRA 
WREC  KFH  KWKH 
KDB  WORC  WFBM 
WQAM  KSCJ  KERN 
KEPY  CKAC 

5:45 

Dick    Tracy:     %    hr. 

Mon.  Tues.  Wed.  Thurs 
Basic 


Radio  has  gone  on 
daylight  saving.  It 
means  an  hourearlier 
for  everyone  not  liv- 
ing in  a  locality  us- 
ing this  time  .  .  . 
Smiling  Ed  McCon- 
nell  has  a  day-time 
show  now,  Thursdays 
at  I  :45  in  place  of 
Pat  Kennedy  and 
Art  Kassel  .  .  .  The 
kiddies  have  lost  Og, 
Son  of  Fire,  and 
Skippy,  both  quar- 
ter    hour     programs. 


52 


7  P.M. 


RADIO    M IRROR 

8P.M.  9RM.       . 


IORM. 


6P.M. 


6:00 

Amateur  Hour  with 

Ray  Perkins:  Sun.  \4 

hr.  WABC  WOKO 
WCAO  WAAB  WKBW 
WBBM  WKRC  WHK 
CKLW  WDRC  WFBM 
KMBC  WHAS  WCAU 
WJAS  KMOX  WFBL 
WJSV  KERN  KMJ 
KHJ  KOIN  KFBK 
KGB  KFRC  KDB 
KOL  KFPY  KWG 
KVI  WGST  WBT 
WBNS  KRLD  KLZ 
WREC  WCCO  WDSTT 
WHEC  KSL  CFRB 
Buck  Rogers:  Mod. 
Tues.  Wed.  Thure.  M 
hr.  WABC  WOKO 
WCAO  WAAB  WKBW 
WKRC  WHK  CKLW 
WCAU  WJAS  WFBL 
WJSV  WBNS  WHEC 
Frederic  William 
Wile:  Sat.  Vi  hr. 
WABC   and  network 


6:15 

Bobby  Benson:  Mon. 

Tues.  Wed.  Thurs.  Fri. 
V.  hr.  WABC  WAAB 
WGR  WCAU  WFBL 
WLBZ  WOKO  WDRC 
WEAN  WHEC  WMAS 


6:30 

Smiling  Ed  McCon- 
nell:  Sun.  M  hr.  Basic 
minus  WADC  WOKO 
WCAO  WNAC  WGR 
KMBC  WSPD  Plus 
Coast  Plus  WGST 
WLBZ  WBRC  WBT 
WBNS  KRLD  KLZ 
WLBW  WHP  KFAB 
WFEA  WREC  WISN 
WCCO  WLAC  WDSU 
KSL  WWVA  WICC 
WORC 

U  nderstanding 
Music,  Howard  Bar- 
low: Tues.  Vi  hr. 
WABC  WOKO  WCAO 
WKBW  WKRC 
CKLW  WDRC  WJAS 
WEAN  WSPD  WNOX 
WBRC  WJSV  WQAM 
WDBO  WDAE  WLBZ 
WBT  WDOD  WLBW 
WBIG  WHP  WGLC 
KLRA  WFEA  WSFA 
WLAC  WDBJ  WHEC 
WTOC  WMAS  WWVA 
WSJS  WORC  WDNC 
WALA  WHK  WMBR 
WMBG  WDSU  WREC 
WCAU  WAAB 
Kaltenborn  Edits  The 
News:  Fri.  M  hr. 
WABC  and  network 


6:45 

Voice  of  Experience: 

Sun.  \i  hr.  Basic  minus 
WADC  WOKO  WFBM 
Plus  WAAB  WOWO 
WBT  WCCO  WWVA 
Wrigley  Beauty  Pro- 
gram: Thurs.  Fri.  Sat. 
M  hr.  WABC  WCAO 
WKBW  WNAC  WDRC 
WCAU  WEAN 


7:00 

Myrt  &  Marge:  Mon. 
Tues.  Wed  Tburs.  Fri 
Vi  hr.  WABC  WADC 
WOKO  WCAO  WNAC 
WGR  WKRC  WHK 
CKLW  WDRC  WCAU 
WJAS  WEAN  WFBL 
WSPD  WJSV  WQAM 
WKBO  WDAE  WBT 
WTOC  WWVA 
SoconylandSketches: 
Sat.  y2  hr.  WABC 
WOKO  WNAC  WGR 
WDRC  WEAN  WLBZ 
WICC  WMAS  WORC 


7:15 

Just  Plain  Bill:  Mon. 
Tues.  Wed.  Thure.  Fri. 
M  hr.  WABC  WCAO 
WNAC  WGR  WKRC 
WHK  CKLW  WCAU 
WJAS  WJSV 


7:30 

Gulf    Headliners: 

Sun  y2  hr.  WABC 
WADC  WOKO  WCAO 
WNAC  WHK  CKLW 
WDRC  WCAU  WJAS 
WEAN  WFBL  WSPD 
WMBR  WQAM 
WDBO  WDAE  WGST 
KLRA  WFEA  WREC 
WALA  WLAC  WDBJ 
WLBZ  WBRC  WBNS 
KRLD  WBIG  KTRH 
WHEC  WMAS  WWVA 
WORC  WKBN  WDSU 
KTUL  WACO  WKRC 
WJSV  WBT  WHAS 
WDOD  WJSV 
The  O'Neills:  Mon. 
Wed.  Fri.  X  hr.  WABC 
WOKO  WCAO  WGR 
WORC  WCAU  WJAS 
WFBL  WJSV  WHP 
WHEC  WMAS 
WWVA  WORC 
Jerry  Cooper,  Bari- 
tone: Tues.  M  hr. 
WABC  WCAO  WNAC 
WCAU  WLBZ  WICC 
WFEA  WNAC 
Outdoor  Girl  Beauty 
Parade:  Sat.  }4  hr. 
WABC  WOKO  WCAO 
WNAC  WBBM  WHK 
CKLW  WCAU  WJAS 
WFBL   CKAC   CFRB 


7:45 

Boake  Carter:  Mon. 
Tues.  Wed  Thurs.  X 
hr.  WABC  WCAO 
WNAC  WGR  WBBM 
WHK  CKLW  KMBC 
WHAS  WCAU  WJAS 
KMOX  WJSV  WBT 
WCCO  WDRC  WEAN 
KRLD  KOMA  WFBL 
WKRC 


A  prolonged  glance 
at  the  list  of  pro- 
grams this  month  is 
very  much  in  order. 
Spring  has  taken  its 
toll.  The  following 
shows  from  six  to 
eight  o'clock  are  off 
the  air:  The  Shadow; 
Alexander  Wooll- 
cott;  and  Charles 
Winninger;  Will 
Rogers,  we've  been 
told,  lasts  until  the 
middle    of    May. 


12 
"PM  MIDNIGHT 


8:00 

Club  Romance:  Sun. 
y2  hr.  WABC  WOKO 
WCAO  WNAC  WGR 
WBBM  WKRC  WHK 
CKLW  WOWO  WDRC 
WFBM  KMBC  WHAS 
WCAU  WJAS  WEAN 
KMOX  WFBL  WSPD 
WJSV  KERN  KMJ 
KHJ  KOIN  KFBK 
KGB  KFRC  KDB 
KOL  KFPY  KWG 
KVI  WGST  WBRC 
WBT  KRLD  KLZ 
KTRH  KFAB  KLRA 
WREC  WCCO  WDSU 
KOMA  KSL  KTSA 
KWKH  KTUL  WADC 
KRNT 

Lavender  and  Old 
Lace:  lues  !4  hr. 
Basic  miDue  WKBW 
Roxy  and  His  Gang: 
Sat.  M  hr.  WABC 
WOKO  WCAO  WNAC 
WGR  WBBM  WKRC 
CKLW  WDRC  WFBM 
KMBC  WHAS  WCAU 
WJAS  WEAN  KMOX 
WFBL  WSPD  WJSV 
KERN  KMJ  KHJ 
KOIN  KFBK  KGB 
KFRC  KDB  KOL 
KFPY  KWG  KVI 
WGST  WBRC  WDOD 
KRLD  KLZ  KTRH 
KLRA  WREC  WCCO 
CKAC  WLAC  WDSU 
KOMA  ■  |KSL  KTSA 
WIBW  CFRB  WMT 
WORC 


8:15 

Edwin  C.  Hill:  Mon. 
Wed.  Fri.  %  hr.  WABC 
WADC  WOKO  WCAO 
WNAC  WGR  WBBM 
WKRC  WHK  CKLW 
WDRC  WFBM  KMBC 
WHAS  WCAU  WJAS 
WEAN  KMOX  WFBL 
WSPD   WJSV   WCCO 


8:30 

Kate  Smith's  Revue: 

Mon.  Yi  hr.  Basic 
Plus  Supplementary 
Melodiana,  Abe 
Lyman:  Tues.  y2  hr. 
Basic  Plus  WOWO 
WCCO  CFRB 
Everett  Marshall: 
Wed.  H  hr.  Basic 
minus  WHK  Plus  Coast 
Plus  WOWO  WBT 
KRLD  KLZ  WLAC 
KOMA  WDSU  KSL 
WIBW  WCCO  WHK 
True  Story  Hour: 
Fri.  y2  hr.  WABC 
WADC  WOKO  WCAO 
WNAC  WGR  WBBM 
WHK  CKLW  WOWO 
WDRC  WORC  KMBC 
WHAS  WCAU  WJAS 
WEAN  KMOX  WFBL 
WSPD  WJSV  KFAB 
WCCO  WHEC  WOC 
WFBM 


More  programs 
from  eight  till  ten 
that  have  dropped 
from  the  airwaves: 
Eddie  Cantor,  who 
is  now  in  Hollywood 
for  another  picture; 
Mrs.  Franklin  D. 
Roosevelt;  The  Forum 
of  Liberty;The  March 
of  Time;  and  Isham 
Jones.  Hollywood 
Hotel,  in  the  revised 
schedule,  has  moved 
up  to  nine  o'clock 
on  Fridays. 


9:00 

Ford  Symphony:  Sun. 
one  hr.  Basic  Plus  Coast 
Plus  Supplementary 
Plus  WNOX  WKBH 
WGST  WBNS  WDSU 
WNAX  WKBM 
WACO  KTUL  WIBY 
WOWO  KWO  Plus 
Canadian 

Chesterfield  Hour, 
with  Lucrezia  Bori, 
Lily  Pons,  Richard 
Bonelli,  Andre 
Kostelanetz:  Mon. 
Wed.  Sat.  }4  hr. 
Basic  minus  WGR  Plus 
Supplementary  minus 
KFPY  KVOR  WSBT 
WWVA  WGLC  Plus 
WOWO  WGST  WBNS 
WHP  WDSU  KOMA 
WMBG  KTUL  WACO 
WNAX  WKBH 
KGMB  WMBD 
WNOX  WIBX  WCOA 
WNBF 

Bing  Crosby:  Tues.  y2 
hr.  Basic  Plus  Coast 
Plus  WOWO  WBT 
KTUL  WGST  KLRA 
KTRH  KTSA 
Camel  Caravan:Thurs. 
}4  hr.  Basic  Plus  Sup- 
plementary minus 
KFBK  KDB  KFPY 
KVOR  KLZ  WSBT 
WWVA  KGKO  WGLC 
KOH  WDNC  KHJ 
Plus  WGST  WBNS 
KFAB  WREC  WOWO 
WDSU  KOMA  WMBD 
WMGB  KTUL  WACO 
WNAX  WKBM 
Hollywood  Hotel: 
Fri.  one  hr.  Basic  Plus 
Coast  minus  KFPY 
KFBK  KDB  Plus  Sup- 
plementary minus 
WWVA  WGLC  Plus 
Canadian  Plus  WOWO 
WGST  WBNS  KFAB 
WREC  WDSU  KOMA 
WMBG  WMBD  KTUL 
WACO  WNAX  WNOX 
WIBX  WKBH 


9:30 

The  Big  Show:  Mon. 
34  hr.  Basic  Plus 
WOWO  WICC  WBT 
WBNS  KLZ  KFAB 
WREC  WCCO  CKAC 
WDSU  KSL  WGST 
WPG  WBRC  KRLD 
WORC 

Phil  Spitalny's  Hour 
of  Charm:  Tues.  V2  hr. 
WABC  WADC  WOKO 
WCAO  WNAC  WGR 
WBBM  WKRC  WHK 
CKLW  WDRC  WFBM 
KMBC  WHAS  WCAU 
WJAS  WEAN  KMOX 
WFBL  WSPD  WJSV 
KERN  KMJ  KHJ 
KOIN  KFBK  KGB 
KFRC  KDB  KFPY 
KWG  KVI  KLZ  KSL 
WMAS  WCCO  KFAB 
Burns  and  Allen: 
Wed.  y&  hr.  Basic  minus 
WHAS  Plus  Coast  Plus 
WBT  KRLD  KLZ 
WBIG  KTRH  WCCO 
WDSU  KOMA  KSL 
KTSA  WORC  WOWO 
Fred  Waring:  Thurs. 
one  hr.  Basic  Plus  Coast 
Plus  Supplementary 
minus  KDB  KWKH 
WSBT  WWVA  Plus 
WGST  WBNS  KFAB 
WREC  WDSU  KOMA 
WMBG  KTUL  WACO 
WNAX  WKBN  KNOX 
WMBD  Plus  Canadian 
Richard  Himber, 
Gary  Taylor:  Sat.  M 
hr.  Basic  minus  WHAS 
WNAC  WGR  Plus 
WAAB  WGST  WBT 
WCCO  WBNS  WDSU 
WSBT  KFH 


10:00 

Wavne  King.  Lady 
Esther:  Sun.  Mon.  Hi 
hr.  WABC  WADC 
WOKO  WCAO  WAAB 
WKBW  WBBM 
WKRC  WHK  CKLW 
WDRC  WFBM  KMBC 
WHAS  WCAU  WJAS 
KMOX  WFBL  WSPD 
WJSV  KERN  KMJ 
KHJ  KOIN  KFBK 
KGB  KFRC  KDB 
KOL  KFPY  KWG 
KVI  WBNS  KRLD 
KLZ  KFAB  WCCO 
WDSU  WIBW 
Camel  Caravan:  Tues 
y2  hr.  WABC  WADC 
WOKO  WCAO  WNAC 
WKBW  WBBM 
WKRC  WHK  CKLW 
WOWO  WDRC 
WFBM  KMBC  WHAS 
WCAU  WJAS  WEAN 
KMOX  WFBL  WSPD 
WJSV  WMBR  WQAM 
WDBO  WDAE  KERN 
KMJ  KHJ  KOIN 
KFBK  KGB  KFRC 
KDB  KOL  KFPY 
KWG  KVI  WPG 
WGST  WLBZ  WBRC 
WICC  WBT  WDOD 
KVOR  WBNS  KRLD 
KLZ  WDNC  WKBN 
WBIG  WHP  KTRH 
WFAB  KLRA  WFEA 
WREC  WISN  WCCO 
WALA  WSFA  WLAC 
WDSU  KOMA  WMBD 
KOH  WMBG  WDBJ 
WHEC  KSL  KTSA 
WTOC  KWKH  KSCJ 
WMAS  WIBW  KTUL 
WIBX  WACO  WMT 
KFH  KGKO  WSJS 
WORC  WNAX 
Jack  Pearl:  Wed.  y2 
hr.  WABC  WOKO 
WCAO  WNAC  WKBW 
WBBM  WKRC  WHK 
CKLW  WOWO  WDRC 
WFBM  KMBC  WHAS 
WCAU  WJAS  WEAN 
KMOX  WFBL  WSPD 
WJSV  WNBF  WOC 
WSMK  WMBR 
WQAM  WDBO  WDAE 
KERN  KMJ  KHP 
KOIN  KFBK  KGB 
KFRC  KDB  KOL 
KFPY  KWG  KVI 
WGST  WBRC  WICC 
WBT  WDOD  WBNS 
KRLD  KLZ  KTRH 
WNOX  KFAB  KLRA 
WREC  WCCO  WALA 
WLAC  WDSU  KOMA 
WMBD  WMBG  WDBJ 
WHEC  KSL  KTSA 
WTOC  KWKH  KSCJ 
WSBT  WMAS  WIBW 
KTUL  WIBX  WMT 
KFH  KGKO  WNAX 
WSJS  WORC  WNAX 
WOC  WNBF  KGMB 
Richard  Himber  with 
Gary  Taylor:  Fri.  y2 
hr. 

California  Melodies: 
Sat.  i^hr.  WABC  WADC 
WOKO  WCAO  WAAB 
WDRC  WJAS  WEAN 
WSPD  WJSV  WDBO 
WDAE  KHJ  WGST 
WPG  WLBZ  WICC 
WBT  WBIG  WCCO 
WDSU  WCOA  WHEC 
WIBX  WBNS  WMBR 
WOC  WDNC  CKAC 
WSBT  KOH  WBRC 
KTSA  KGKO  WHP 
WTOC  WMBD  KGB 
WDOD  WACO  WNOX 
KOMA  WFBL  KTRH 
WFEA  WMT  KMBC 
KLZ  WALA  WDBJ 
KRLD 


10:30 

Lilac  Time:  Mon. 
Vi    hr. 

Alemite  Quarter 
Hour:  Tues.  Thurs. 
M  hr.  WABC  and  Net- 
work 

Stoopnagle  and 
Budd:  Fri.    J4  hr. 


11.00 

Glen      Gray's      Casa 

Loma    Orchestra: 

Mon.  Sat.   WABC  and 

network 

Dance    Orchestra: 

Fri.    WABC   and   Net- 
work 


11:30 

Dance    Orchestra: 

Sun.  WABC  and  Net- 
work 

Gus  Arnheim  Or- 
chestra: Mon.  WABC 
and  network 
Dance  Orchestra: 
Tues.  Sat.  WABC  and 
Network 

Dance  Orchestra: 
Wed.  WABC  and  net- 
work 


Rebroadcasts  For 
Western  Listeners: 

11:00  * 

Myrt      and      Marge: 

Mon.  Tues.  Wed. 
Thurs.  Fri.  X  hr. 
WBBM  WFBM 
KMBC  WHAS  KMOX 
KERN  KMJ  KHJ 
KOIN  KFBK  KGB 
KFRC  KDB  KOL 
KFPY  KWG  KVI 
WGST  WBRC  KRLD 
KLZ  KTRH  KFAB 
KLRA  WREC  WCCO 
WALA  WSFA  WLAC 
WDSU    KOMA    KSL 


11:15 

Edwin   C.   Hill:  Mon 

Wed.  Fri.  H  hr.  KERN 
KMJ  KHJ  KOIN 
KFBK  KGB  KFRC 
KDB  KOL  KFPY 
KWG  KVI  KLZ  KSL 


11:30 

Kate  Smith's  Revue: 

Mon.  y2  hr.  KERN 
KMJ  KHJ  KOIN 
KFBK  KGB  KFRC 
KDB  KOL  KFPY 
KWG  KVI  KLZ  KSL 
The  Camel  Caravan: 
Thurs.  }4  hr.  KERN 
KMJ  KHJ  KOIN 
KFBK  KGB  KFRC 
KDB  KOL  KFPY 
KWG  KVI  LKLZ 
KVOR       KOH      KSL 


The  dance  orches- 
tra situation  is  acute. 
The  musicians'  union 
in  New  York  has  de- 
creed that  every  sus- 
taining broadcast  by 
a  dance  band  from 
a  hotel  must  pay 
three  dollars  per 
musician.  This  has 
ended  most  of  the 
music  from  New 
York.  In  place  of 
these  bands,  CBS 
has  put  on  a  varied 
list  of  orchestras 
from  all  over  the 
country. 


53 


RADIO    M IRROR 


NOON 


IRM 


2  P.M. 


3  P.M. 


4RM. 


5RM 


6RM, 


12:00 

Tastyeast  Op- 
portunity Mati- 
nee: Sun.  Yi  hr. 
Network 

Fields  and  Hall: 
Mon.Wed.Thurs. 
Fri.  Sat.  M  hr. 
Network 


12:15 

Bennett  Sister 

Trio: 

Mon.  Wed.  Yi.  hr. 
Network 

Merry  Macs: 
Thurs.  \i  hr. — 
Network 

Genia  Fonari- 
ova,  soprano: 
Sat.  \i  hr.  Net- 
work 


12:30 

Radio     Ci  t  y 

Music  Hall:  Sun 

Hour — Network 


1:30 

National  Youth 

Conference: 

Sun.  Yi  hr.  Net- 
work 

National  Farm 
and  Home 
Hour:  Mon. 
Tues.  Wed.  Thurs. 
Fri.  Sat.  1  hr. 
WJZ  and  Net- 
work 


2:30 

NBC  Music 
Guild:  Mon. 
Thurs.  %  hr.  Net- 
work 


2:30 

Lux'  Radio 
Theater:  Sun.  one 
hr.  Basic  plus  West- 
ern minus  WTMJ 
WWNC  WBAP 
WJAX  plus  Coast 
plus  WLW  WIBA 
KFYR  WDAY 
KTHS  WFAA 
KTBS  WTAR 
CFCF 

Playlett:  Sat.  H 
hr.  WJZ  and  Net- 
work 


2:45 

Echoes    of     Erin: 

Thurs.  H  hr. — Net- 
work 


LIST  OF  STATIONS 

BLUE  NETWORK 


BASIC 


WESTERN 


WJZ 

WBAL 

WMAL 

WBZ 

WBZA 

WSYR 

WHAM 

KDKA 

WJR 

WENR 

WGAR 

KSO 
KWK 
WREN 
KOIL 

COAST 

WPTF 

WTMJ 

KSTP 

WWNC 

WKY 

WBAP 

KPRC 
WEBC 
WRVA 
WJAX 
WFLA 
WOAI 
WLS 

KOA 
KDYL 

KGO 

KFI 

KGW 

KOMO 
KHO 

RED 

BASIC 

WEAF 
WTAG 
WBEN 
WCAE 
WTAM 

WWJ 
WLW  ( 
WSAI\ 
WFBR 
WRC 

WGY 

WJAR 

WCSH 

WEEI 

KSD 

WDAF 

WHO 

wma; 
wow 

WTIC 

WESTERN 

KSTP 
WTMJ 

WEBC 
KPRC 

WKY 
WOAI 

KVOO 
WFAA 

WBAP 
KTAR 

SOUTHERN 

WIOD 
WFLA 
WWNC 

WIS 

WPTF 

WRVA 

WJAX 
WMC 
WJDX 

WSB 
WSM 
WSMB 

WAPI 
WAVE 

CANADIAN 

CRCT  CFCF 


KHQ 
KDYL 
KOA 


COAST 

KGO 
KHJ 
KGW 


KOMO 
KFI 


12:00 

"Step-Chil- 
dren":   Mon. 

Tues.  Wed. 
Thurs.  Fri.  \i 
hr.    Network 

12:15 

What    Home 

Means  to  Me: 

Sun.  \i  h  r  . 
Basic  plus 
Coast  plus 
KVOO  KPRC 
Honeyboy  and 
Sassafras: 
Mon.  Tues. 
Wed.  Thurs.  Fri. 
Sat.  M  hr. 

12:30 

University  of 
Chicago  Dis- 
cussions: Sun- 
Yi  hr.  Network 
Merry  Mad- 
caps: Mon. 
Tues.  Wed. 
Thurs.  Fri.  Sat. 
Yi  hr.  Network 


1:00 

Road  to 
Romany:  Sun. 
Yi  hr.  WEAF  and 
Network 


1:15 

Orchestra:  Mon. 
Tues.  Wed.  Thurs. 
Fri.  WEAF  and 
Network 


1:30 

Little  Miss  Bab 

O:    Sun.    yi     hr. 

Basic 

Master    Music 

Hour:  Tues.  1  hr. 

Airbreaks: 

Thurs.  yi  hr. 


2:00 

Revolving    Stage: 

Mon.  %  hr. 
Two  Seats  in  the 
Balcony:  Wed.    Yi 
hr.    Network 
Temple   Bells: 
Thurs.  Yi  hr. 
Magic  of  Speech: 
Fri.  Yi  hr.  Network 


2:30 

Vaughn  de  Leath: 

Wed   Thurs.  Y4  hr. 
Kitchen    Party: 

Fri.  J-2  hr.  Basic 
plus  Western  plus 
Coast  plus  KYW 
KTHS  KTBS 
Week-end  Revue: 
Sat.  one  hr.  WEAF 
and    Network 


2:45 

Gould  and   Shel- 
ter,   piano    team: 

Thurs.  >4'hr.  WEAF 
and  network 


3:00 

Radio     Guild:     Mon. 

Hour — Network 

Orchestra:    Tues.     yi 

Network 

Castles  of  Romance: 

Thurs.   yi  hr.  Network 

U.   S.   Marine   Band: 

Fri.    one    hr.    Network 

3:15 

Sketch:    Wed.    Yi    hr. 

Network 

Eastman     School     of 

Music:    Thurs.    %   hr. 

WJZ    and     Network 

3:30 

National    Vespers: 

Sun.     Yi    hr.    Network 

The  Tastyeast  pro- 
gram at  Sunday 
noon  has  dropped 
Sam  Hearn's  pro- 
gram in  favor  of  an 
"Opportunity 
Matinee"  .  .  .  Na- 
tional Farm  and 
Home  Hour  —  now 
that  radio  is  work- 
ing again  on  day- 
light saving  time — 
has  switched  to  1 :30 
E.D.T.,  making  it 
possible  for  mid- 
western  listeners  to 
hear  this  show  dur- 
ing the  lunch  hour 
.  .  .  Bob  Becker's 
guarter  hour  on 
Sundays    has    been 

moved    to    5:45. 


4:00 

Jolly  Coburn's  Spar- 
ton  Triolans:  Sun.  Yi 
hr.  Basic  minus  WHAM 
WJR  WGAR  KWK  plus 
WFIL  WCKY  WKBF 
Betty  and  Bob:  Mon 
Tues.  Wed.  Thurs.  Fri. 
\i  hr. — Basic  minus 
KSO  KWCR  WREN 
Plus  Coast  Plus  WOAI 
WLW  WFAA  WTMJ 
KSTP  KVOO  WKY 
KPRC 

4:15 

Songs    and    Stories: 

Mon.    yi   hr.    Network 
Songs:  Tues.  Wed.  Thurs. 
Fri.  yi  hr.  Network 

4:30 

Temple  of  Song:  Tues: 
Yi  hr.  WJZ  and  Network 
Hlatt  and  Nierman: 
Thurs.  yi  hr.  Network 
Bennett  Sisters  Trio: 
Fri.    yi   hr.    Network 

Probably  because  of 
the  strong  competi- 
tion aff  o  rd  ed  by 
Father  Coug  h  I  i  n , 
Carlsbad  has  dropped 
Morton  Downey's  Sun- 
day afternoon  spot  .  .  . 
The  Rochester  Civic 
Orchestra,  according 
to  NBC  reports,  is  off 
the  air  for  the  sum- 
mer .  .  .  Cook's  Tra- 
velogue has  ended  its 
series  of  romantic  lec- 
tures on  far-distant 
lands. 


5:00 

Roses  and  Drums:  Sun. 

y2  hr.— Basic  plus  WLW 

KTBS      WKY       KTHS 

WBAP     KPRC     WOAI 

Al      Pearce     and      His 

Gang:  Mon.  Fri.   Yi  hr. 

Network 

Your  Health:  Tues.    h 

hr.   Network 


5:15 

Jackie  Heller:  Tues: 
Fri.  Sat.  yi  hr.  Network 
Wooley   the    Moth: 

Thurs.     yi    hr.    Network 


5:30 

Singing  Lady:  Mon. 
Tues.  Wed.  Thurs.  Fri. 
yi  hr  WJZ  WBAL  WBZ 
WBZA  WHAM  KDKA 
WGAR  WJR  WLW 


5:45 

Bob    Becker's    Fireside 

Chat  About  Dogs:  Sun. 

Ya.  hr.   Basic  plus  WMT 

WCKY    WFIL 

Little    Orphan    Annie: 

Mon.  Tues.  Wed.  Thurs 

Fri.    Sat. yi    hr. — Basic 

minus  WENR  KWCR 
KSO  KWK  WREN 
KOIL  Plus  WRVA 
WJAX  CRCT  WCKY 
WPTF  WFLA  CFCF 
WIOD 


NATIONAL 


3:00 

Sally  of  the  Talkies: 

Sun.  Yi  hr.  Basic  minus 
WTIC  plus  WJDX 
WSMB  WSM  WMC 
WSB  WAPI 
Vic  and  Sade:  Mon. 
Tues.  Wed.  Thurs. 
Fri.  Basic  minus  WLW 
plus  KYW  KFI 


3:15 

Oxydol's  Ma  Perkins: 

Mon.  Tues.  Wed.  Thurs. 
Fri.  yi  hr. — Basic  minus 
WJAR  WHO  WDAF 
WMAQ  WOW— plus 
WKBF  WSM  WSB 
WAPI  WAVE  WSMB 


3:30 

Penthouse  Serenade, 
Don  Mario:  Sun.  yi 
hr — Basic  plus  Coast 
Dreams  Come  True: 
Mon.  Wed.  Thurs.  yi 
hr.  Basic  minus  WHO 
WDAF  WMAQ  WOW 
Willie  Bryant  Or- 
chestra: Tues.  Yi  hr. 
Kay  Foster,  Songs: 
Fri.    yi    hr. 


Here  are  some 
more  network  losses: 
Dale  Carnegie, 
Peggy's  Doctor,  Im- 
mortal Dramas,  Met- 
ropolitan Grand 
Opera,  and  the  Sun- 
day Swift  hour  .  .  . 
Have  you  been 
listening  to  thai 
grand  half  hour  on 
Fridays  at  2:30?  It 
has  cooking  advice 
and  swell  piano 
rrvisic  by  the  Reisers. 


4:00 

Woman's     Radio     Re- 
view:  Mon.  Tues.   Wed. 
Thurs.   Fri.   yi   hr. 
4:15 

Our   Barn:    Sat.    V   hr. 
WEAF    and    Network 
Harry  Reser's   Orches- 
tra:   Sun.     yi    hr.  Basic 
minus      WFBR      WLIT 
KSD    WHO    WOW 
The  Jesters  Trio:  Tues. 
Wed.     14     hr!     Network 
Arlene  Jackson,  songs: 
Thurs.     yi    hr.    Network 
NBC  Music  Guild:  Fri 
K  hr. 
4:45 

Dream  Drama:  Sun. 
%  Ihr. — Basic  minus 
WHO  WOW 
The  Lady  Next  Door, 
Madge  Tucker:  Tues. 
yi  hr. — Network 

Still  more  depar- 
tures: Sunday'  s 
Rhythm  Symphony  and 
Tom  Mix's  Straight 
Shooters  .  .  Saturdays 
at  4: 1  5  give  a  kiddies' 
program  that  should 
delight  every  young 
listener  .  .  .  Shirley 
Howard,  the  news- 
paper gal  who  made 
good  in  radio,  now 
has  a  sustaining  spot 
at  5:00  on  Fridays  .  .  . 
Congress  Speoks  at 
5:15  is  giving  poli- 
ticians in  Washington 
a  chance  to  air  their 
views  on  pressing  na- 
tional affairs  .  .  . 
Have  you  entered  the 
Tim  Healy  radio  con- 
test? 


S.-00 

Sentinel  Serenade:  Sun: 
Yt  hr.  Basic  plus  Coast 
plus  WMC  WSB  WSM 
WAVE  WTMJ  WEBC 
KFYR  WIBA  plus 
Canadian 

Kay  Foster,  Songs: 
Mon.  Sat.  yi  hr.  Network 
Meredith  Willson  Or- 
chestra: Tues.  yi  hr. 
Network 

N't'l  Congress  Par- 
ents, Teachers  Pro- 
gram: Thurs.  Yi  hr. 
Network 

Shirley  Howard:  Fri. 
%  hr.  WEAF  and  Net- 
work 

5:15 

Grandpa  Burton:  Mon. 
Wed.    Fri.    H    hr. 
"Congress    Speaks": 

Tues.   Yi  hr.  WEAF  and 

Network 


5:30 

The  House  By  Side  of 

Road:     Sun.     yi     hr. — 

Basic  plus  WWNC  WIS 

WPTF      KPRC      WKY 

WOAI     KVOO     WBAP 

plus       WTAR       KTHS 

WVAX        KSD         plus 

Canadian 

Sugar      and       Bunny: 

Tues.  Thurs.,   34  hr. 

Alice   in   Orchestralia: 

Wed     yi    hr     Network 

Interview,  NellieRevell: 

Fri.    H   hr. 

Our  American  Schools: 

Sat.  Yt  hr. — Network 

5:45 

Ivory  Stamp  Club  Cap- 
tain Tim  Healy:  Mon. 
Wed.  Fri.  yi  hr.  Basic 
minus  WLW  WLIT  plus 
WTMJ  WIBA  KSTP 
WEBC 

Nursery  Rhymes:  Tues 
Yk  hr    Network 


RADIO    MI RROR 


6PM 


7PM. 


8PM. 


9  PM. 


10PM. 


II PM 


MIDNIGHT 


6:00 

Heart     Throbs     of 

the    Hills:    Sua!     Yi 

hr.  Network 
U.  S.  Army  Band: 
Mor.  H  hrl  Network 
Orchestra:  Tues.Sat. 
34  hr.  Network 
Education  in  the 
News:  Wed.  Ji  hr. — 
Network 

William  Lundell 
Interview:  Thurs.  34 
hr.  Network. 
Orchestra:  Fri.  Yi 
hr.  Network 
The  Jewish  Pro- 
gram: Sat.    Yi  hr. 


6:15 

Orchestra:       Thurs. 

34    hr.    Network 


6:30 

Grand   Hotel:   Sun 

Basic  plus  Coast  plus 
WTMJ  KSTP 
WEBC 


6:45 

Lowell     Thomas: 

Mon.  Tues.  Wed. 
Thurs.  Fri.  34  hr  — 
Basic  minus  WENR 
KWCR  KSO  KWK 
WREN  KOIL  Plus 
WLW  CRCT  WJAX 
WFLA  CFCF  WIOD 
WRVA 


6:00 

Catholic  Hour:  Sun. 
J4  hr. — Network. 
Orchestra:  Mon.  Tues. 
Wed.  Thurs.  Fri.  M 
hr.  Network 
Tom  Coakley  Orches- 
tra:  Sat.    Yi   hr. 


6:15 

Mid-week    Hymn 

Sing:     Tues.      Yi     hr. 

Network 


6:30 

Continental  Varie- 
ties: Sun.  Yi  hr.  WEAF 
and  Network 
Press  Radio  News: 
Mon.  Tues.Wed.  Thurs. 
Fri.  Sat. 


6:45 

Sketch:     Mon.     Tues. 

Wed.     Yi    hr.     WEAF 

and   Network 

Billy   and    Betty: 

Thurs.  Fri.  WEAF  and 

Network 

Thornton  Fisher:  Sat. 

Vi     hr. — Basic     minus 

WCAE   WHO   WDAF 


7:00 

Jack  Benny:  Sun. 
Basic  Plus  Western 
minus  WWNC  WBAP 
WLS  Plus  WKBF 
WIBA  KFYR  WIOD 
WTAR  WAVE  WSM 
WSB  WSMB  KVOO 
WFAA  KTBS  WSOC 
WDAY  WMC 
Amos  and  Andy: 
Mon.  Tues.  Wed. 
Thurs.  Fri.  Yi  hr.— 
Basic  minus  KWK 
KWCR  WREN  KSO 
KOIL  —  plus  CRCT 
WRVA  WPTF  WIOD 
WFLA  WCKY 

7:15 

Tony  and  Gus:  Mon. 

Tues.  Wed.  Thurs.  Fri. 

34    hr.    Complete    Red 

Network 

7:30 

Baker's  Broadcast, 
Joe  Penner:  Sun.  Yi 
hr.  —  Basic  plus 
Western  minus  WWNC 
WBAP  Plus  Coast  Plus 
WSMB  KVOO  WFAA 
Red  Davis  Series: 
Mon.  Wed.  Fri.  Yi  hr.— 
Basic  minus  WJR 
WGAR  Plus  Western 
minus  WTMJ  WBAP 
WLS  Plus  WIBA  WIS 
WIOD  WSM  WMC 
WSB  WJDX  WSMB 
KTBS  WTAR  WAVE 
WSOC  WKBF  KOA 
KDYL  WLW  WFAA 
Hits  and  Bits:  Tues. 
Yi  hr.  WJZ  and  Net- 
work 

Floyd  Gibbons:  Thurs. 
WJZ    and     Network 

7:45 

Dangerous   Paradise: 

Mon.  Wed.  Fri.  Yi  hr. 
Basic  Plus  KTBS  WSM 
WSB  WFAA  WKY 
WLW  WHO 


8:00 

Yeastfoamers:     Mon 

Y2  hr. — Basic  minus 
WENR  plus  Coast  plus 
WLS  WLW  WKBF 
Eno  Crime  Clues: 
Tues.  34  hr. — Basic 
minus  WHAM  WENR 
plus  WLW  WLS 
Hal  Kemp  Orchestra, 
Peggy  Flynn:  Wed. 
Yi  hr.  WJZ_and  Net- 
work 

Irene  Rich:  Fri.  M 
hr. — Basic  minus  WJR 
WGAR  WENR  KWK 
plus  WLS  WSM  WMC 
WSB  WAVE 
Phil  Cook  Show 
Shop:  Sat.  Yi  hr. 
Network 


8:15 

Morton  Downey:  Fri. 
Yi  hr.  Basic  plus  WFI 
WKBF  WCKY 


8:30 

Welcome  Valley, 
Edgar  A.  Guest:  Tues. 
Yi  hr.  Basic  plus 
WCKY  WMT 
House  of  Glass:  Wed. 
Yi  hr.  Basic  minus 
WBZ  KWK  plus  WMT 
WCKY 

Kellogg  College 
Prom,  Ruth  Etting: 
Fri.  Yi  hr.  Basic  plus 
WFIL    WCKY    WMT 


9:00 

Melodious    Silken 

Strings    Program: 

Sun.  Yi  hr.  Basic  plus 
Western  minus  WTMJ 
KSTP  WBAP  WEBC 
WOAI  plus  WLW 
WIOD  WAVE  WSM 
WSB  WMC  WJDX 
WSMB  WFAA  KTBS 
KTHS 

Sinclair  Minstrels: 
Mon.  34  hr. — Basic 
Minus  WMAL  WENR 
WSYR  KWCA  plus 
Western  minus  WBAP 
KOMO  KDYL  KHQ 
KGW  plus  WSB  WIBA 
WDAY  KFYR  WFAA 
WIS  WIOD  WSM 
WSMB  WJDX  KTBS 
KVOO  WSOC  WTAR 
WMC  KTHS  KFSD 
KTAR  KPO 
Red  Trails:  Tues  Yi  hr. 
Warden  Lewis  E. 
Lawes:  Wed.  Yi  hr  — 
Basic  minus  WENR 
plus  WLS  WKBF  plus 
Coast 

Death  Valley  Days: 
Thurs.  Yi  hr. — Basic 
minus  WENR  plus 
WLW  WLS 
Beatrice  Lillie:  Fri. 
Yi  hr.  WJZ  and  Net- 
work 

9:30 

Walter  Winchell:  Sun. 

Yi  hr.— Basic  plus  WLW 
Princess  Pat  Players: 

Mon.  Yi  hr. — Basic 
Armour  Hour,  Phil 
Baker:  Fri.  Yi  hr.— 
Basic  plus  Western 
minus  WPTF  WBAP 
plus  Coast  plus  WIOD 
WSM  WMC  WSB 
WAPI  WSMB  WFAA 
WAVE  WCKY 
National  Barn  Dance: 
Sat.  Hour.  Basic  plus 
WLS  WKBF 


10:00 

Jimmy  Fidler:  Wed. 
M  hr.  Basic  minus 
KWK  plus  WLIT 
WCKY  plus  coast 
Circus  Nights  in  Sil- 
vertown  with  Joe 
Cook:  Fri.  %  hr.  WJZ 
WMAL  WBZ  WBZA 
WSYR  WHAM  KDKA 
WGAR  WFIL  WCKY 
WENR  KWCR  KSO 
WREN  KOIL  (WPTF 
WWNC  WIS  WJAX 
WIOD  WFLA  WTAR 
WSOC    off    10:30) 


10:15 

Vera  Brodsky,  Harold 
Triggs,  Louis  Ans- 
pacher:  Sun.  M  hr. 
Basic   plus   WCKY 


10:30 

An  American  Fire- 
side: Sun.  Yi  hr.  Net- 
work 

Economic  and  Social 
Changing  Order: 
Thurs.  Yi  hr. — Network 
Guy  Lombardo  Or- 
chestra:    Sat.     Yi    hr. 


Data  on  Blue  Net- 
work programs  from 
6:00  to  10:00:  Tony 
and  Gus  is  a  new 
7:1  5  show,  five  nights 
a  week  .  .  .  Floyd 
Gibbons  is  back  at 
7:30  .  .  .  House  of 
Glass  has  started  at 
8:30  on  Wednesdays. 


B  ROADCASTI  NG       COMPA  NY 


7:00 

K-7:    Sun.    Yi    hr. 


7:15 

Stories  of  the  Black 
Chamber:  Mon.  Wed. 
Fri  Yi  hr.  WEAF 
WTIC  WTAG  WJAR 
WCSH  KYW  WGY 
WBEN  WCAE  WTAM 
WSAI  WMAQ 


7:30 

Sigurd  Nilssen,  basso 

Graham     McNamee: 

Sun.  M  hr.— WEAF 
WTAG  WJAR  WCSH 
WRC  WGY  WTAM 
WWJ  WSAI  WMAQ 
KSD  WOW  WBEN 
Easy  Aces:  Mon.  Tues. 
Wed.  Yi  hr.  WEAF 
WTIC  WTAG  WJAR 
WCSH  KYW  WGY 
WBEN  WCAE  WTAM 
WSAI  WMAQ  WEEI 
WRC 

M  o  1 1 e  Minstrel 
Show:  Thurs.  Yi  hr. 
Basic  minus  WBEN 
WFI   WEEI   WTIC 


7:45 

The  Fitch   Program: 

Sun.  Yi  hr.  Basic  minus 
WEEI  WDAF  plus 
CFCF  WKBF 
Billy  Batchelor:  Mon. 
Tues.  Wed.  Thurs-  Fri. 
V/l  hr.  Basic  minus 
WSAI  WHO  WDAF 
WMAQ  WOW 


8:00 

Major  Bowes  Ama- 
teur Hour:  Sun.  Hour 
— Complete  Red  Net- 
work 

Studebaker,  Richard 
Himber:  Mon.  34  hr. — 
Basic  plus  KVOO  WKY 
WFAA  KPRC  WOAI 
KTBS 

Leo  Reisman:  Tues. 
34  hr.  Basic  minus 
WSAI  plus  Western 
minus  WUAI  WFAA 
plus  Southern  minus 
WRVA  WAVE  plus 
WKBF  WIBA  WDAY 
KFYR  WSOC  WTAR 
One  Man's  Family: 
Wed.  Yi  hr. — Complete 
plus  KTBS  WCKY 
KFYR  WDAY  WIBA 
Rudy  Vallee:  Thurs. 
Hour — Complete  plus 
KFYR  WDAY 
Cities  Service:  Fri. 
Hour  —  Basic  minus 
WMAQ  plus  Western 
plus  Coast  plus  CRTC 
KOA  KDYL 
Lucky  Strike  Pre- 
sents: Sat.  one  hr. — 
Basic  plus  Western 
plus  Coast  plus  WIBA 
KTBS  WMC  WSB 
WAPI  WJDX  WSMB 
WAVE 
8:30 

Voice  of  Firestone: 
Mon.  34  hr. — Basic 
plus  Western  minus 
WFAA  WBAP  KTAR 
plus  Southern  minus 
WRVA  WAPI  .  plus 
WDAY  WKBF  WIBA 
KFYR  WSOC  .WTAR 
KTBS 

Lady  Esther,  Wayne 
King:  Tues.  Wed.  Yi 
hr.  Basic  minus  WFBR 
plus:  WTMJ  KSTP 
WKY  KPRC  WSM 
WSB  WMC  WOAI 
WKBF  WSMB  WBEN 
WTIC   WBAP   KVOO 


9:00 

Manhattan  Merry  Go 
Round:  Sun.  Yi  hr. — 
Basic  minus  WBEN 
WCAE  WEEI  plus 
WTMJ  KSTP  WEBC 
CFCF  plus  Coast 
A  and  P  Gypsies: 
Mon.  34  hr. — Basic 
Ben  Bernie:Tues.M>  hr. 
— Basic  minus  WDAF 
plus  WTMJ  KSTP 
WDAY  KFYR  WMC 
WSB  WBAP  KTBS 
KPRC  WOAI  KOA 
WFI  KVOO 
Fred  Allen:  Wed.Hour 
—  Basic  plus  WIS 
WJAX  WIOD  WSB 
WTMJ  KTBS  KPRC 
WOAI  KSTP  WRVA 
WSMB  KVOO  WKY 
WEBC  WPTF  WSM 
WMC 

Showboat     Hour: 
Thurs        Hour — Com- 
plete Red  Network 
Waltz    Time:    Fri.    Yi 
hr.  Basic  minus  WEEI 


9:30 

American  Musical 
Revue:  Sun.  Yi  hr. — 
Complete  minus  WTIC 
WAPI  WAVE  WEBC 
WBAP  KTAR  — plus 
Canadian 

Music  at  the  Hay- 
dn's: Mon.  Yi  hr. 
Complete  minus  WTIC 
WAVE  KTAR  WAPI 
WBAP  plus  KTBS 
Ed  Wynn,  Eddie 
Duchin:  Tues.  Yi  hr. — 
Complete  minus  WSAI 
WAPI  WFAA  plus 
WIBA  WSOC  KGAL 
WDAY  KTHS  KFSD 
KTBS  KFYR  KGIR 
WKBF 

Pick  and  Pat:  Fri.  Yi 
hr. — Basic  minus  WEEI 
Al  Jolson:  Sat.  one  hr. 


10:00 

Gibson  Family:  Sun. 
one  hr.  Basic  minus 
WJAR  WLIT  WEEI 
KSD  pi  us  KSTP 
WTMJ  WEBC  KHQ 
KDYL  KOA  KFI 
KGW  KOMO  KFYR 
WDAY  WIBA  KPO 
Contented  Program: 
Mon.  )-^  hr. — Basic  plus 
Coast  plus  Canadian 
plus  KSTP  WTMJ 
WEBC  KPRC  WOAI 
WFAA  KFYR  WSM 
WMC  WSB  WKY 
Palmolive:  Tues.  hour 
— Basic  minus  WFI 
WTIC  plus  Coast  plus 
Canadian  plus  Southern 
minus  WAPI  plus 
WDAY  KFYR  WSOC 
KGIR  KFSD  KGHL 
WKBF 

Pleasure  Island:  Wed. 
34  hr.  —  Basic  plus 
Southern  minus  WAPI 
plus  WKBF  WKY 
KTHS  WFAA  KPRC 
WOAI  KTBS  KVOO 
Whiteman's  Music 
Hall:  Thurs.  hour- 
Complete  minus  WMC 
(at  10:30)  WFAA  plus 
WDAY  KFYR  KTBS 
KTHS  WIBA 
Campana's  First 
Nighter:  Fri.  Yi  hr.— 
Basic  plus  Western 
minus  KVOO  WBAP 
KTAR  plus  WSMB 
WMC     WSM     WSB 

10:30 

Ray  Noble  Orches- 
tra: Wed.  34  hr.  Basic 
plus  KYW  WKBF 
plus  Coast  plus  WSM 
WMC  WSB  WAPI 
WJDY  WSMB  WAVE 
Coco  Cola  Program: 
Fri.  Yi  hr. 
Let's  Dance  Program: 
Sat.  3  hours  WEAF 
and   Network 


11:00 

Orchestra:  Mon.  Yi  hr. 
Orchestra:  Tues.  Yi  hr. 
Orchestra:  Wed.  J4hr. 
Orchestra:  Fri.  Yi  hr. 
Orchestra:  Sat.  Yi  hr. 


11:30 

Orchestra:  Sun.  Yi  hr. 
Jolly  Coburn  Orches- 
tra:   Mon.    34    hr. 
Orchestra:  Tues.  Yi  hr. 
Orchestra  :Thurs.  Yi  hr. 


More  on  the  night- 
time shows:  Edgar 
Guest  has  changed 
the  time  of  his  broad- 
casts to  8:30  on 
Tuesdays.  It's  a  new 
show,  too  .  .  .  Ruth 
Etting  is  another  to 
take  advantage  of 
shows  going  off  the 
air.  She's  moved  to 
Friday  nights  at  8:30 
.  .  .  Red  Trails,  those 
sagas  of  pioneering 
days  in  Canada,  has 
taken  a  new  half 
hour,  with  more  sta- 
tions, at  9:00  on  Tues- 
days .  .  .  How  do 
you  like  Joe  Cool 
in  his  new  role  every 
Friday  night  at 
10:00?  .  .  .  Listen 
Sundays  at  10:1  5  for 
hair-raising  ghost 
stories,  mixed  nicely 
with    pleasant  music. 


11:00 

Orchestra:     Mon.     34 

hr.    Network 

John     B.     Kennedy: 

Wed.  1/2  hr. 

George    R.     Holmes: 

Fri.     3i    hr. — Network 

11:15 

Jesse  Crawford,  or- 
ganist:   Mon.     34    hr. 

Network 

Voice    of     Romance: 

Tues  Wed.  3i  hr 
Network 

Meredith  Willson 
Program:  Thurs.  Yi 
hr.  coast-to-coast  net- 
work 

11:30 

Jolly  Coburn  Orches- 
tra: Fri.  Yi  hr.  Net- 
work 

Dance  Orchestra: 
Thurs.  Yi  hr. — Network 

How  do  you  like 
the  new  amateur 
hour  under  the  per- 
sonal direction  of 
Major  Bowes,  Sun- 
days at  8:00?  .  .  . 
And  the  new  Lucky 
Strike  program 
Saturdays  the  same 
hour?  .  .  .  Don't  miss 
the  come  back  of 
Al  Jolson.  He's  mas- 
ter of  ceremonies  on 
a  show  coming  Sat- 
urdays at  9:30  .  .  . 
The  Gibson  Family 
is  now  heard  Sun- 
days in  place  of  the 
Pontiac  program. 


55 


What  Do  You 
Want  To  Know? 


Kathleen  Wilson  plays 
Claudia  Barbour,  second 
daughter  of  "One  Man's 
Family,"  the  program  you're 
all  writing  and  asking  about. 

THE  questions  this  month  have  been 
more  varied  than  usual,  but  there's  one 
question  that  takes  the  prize  for  popu- 
larity, and  that's  "What  Do  You  Know  About 
One  Man's  Family?"  You  know  folks,  I've 
been  reading  so  much  praise  about  this  broad- 
cast that  I  decided  to  actually  stay  home  one 
night  and  listen  in.  It  sure  was  a  treat!  It's 
been  on  the  air  now  for  three  years  and  is 
considered  one  of  the  microphone's  outstand- 
ing dramatic  successes.  And  only  recently  it 
has  been  heard  on  a  coast-to-coast  hookup  un- 
der its  new  sponsors,  the  makers  of  Tender 
Leaf  Tea. 

"But  what  about  my  question?"  I  can  hear 
you  saying.    So  here  goes! 

Miss  Tarquin,  Boonton,  N.  J. — So  far  it 

doesn't  look  as  though  Nancy  of  the  "Just  Plain  Bill"  pro- 
gram is  going  to  marry  either  Kerry  Donovan  or  David, 
but  that  remains  to  be  heard.  It  seems  from  your  letter 
that  you  favor  David  but  several  of  Nancy's  friends  want 
her  to  marry  Kerry.  But  you  never  know  what  a  girl 
will  do. 

Cora  G.,  Winfield,  Kansas.— Your  letter  will  reach 
Walter  and  Ireene  Wicker  if  you  address  it  in  care  of  the 
National  Broadcasting  Studios,  Wrigley  Bldg.,  Chicago,  111. 

Miss  M.  M.,  St.  Louis,  Mo.— If  you  write  to  Curtis 
Arnall,  who  plays  Buck  Rogers  in  the  25th  Century,  in 
care  of  the  Columbia  Broadcasting  Company,  485  Madison 
Ave.,  New  York  City,  and  ask  him  for  one  of  his  photo- 
graphs, I  feel  sure  he  will  send  you  one  and  I  don't  think 
he  will  charge  you  for  it. 

Miss  Mildred  W.,  St.  Albans,  N.  Y—  Do  you  mean  to 
tell  me  you  have  been  waiting  all  this  time  to  get  up  enough 
courage  to  write  to  me?  How  could  you,  Mildred,  when 
you  know  how  happy  I  am  to  set  your  mind  at  rest  on 
those  perplexing  thoughts  of  yours!  If  you  are  a  steady 
reader  of  Radio  Mirror,  I  know  you  will  have  discovered 
by  now  the  story  on  Harry  Von  Zell  in  the  May  issue, 
page  six  to  be  exact. 

Catherine  A.,  Jacksonville,  Fla.— The  name  of  the 
theme  song  of  One  Man's  Family  is  "Destiny  Waltz;"  the 
theme  song  for  "Today's  Children"  is  "Aphrodite"  by 
Goetzl.  And  Dick  Crane  of  "Today's  Children"  is  played 
by  Willard  Farnum. 

Mrs.  Thelma  W.  T.,  Shreveport,  La.— You  wouldn't 
think  such  a  little  feller  as  Jackie  Heller  could  have  such 
a  big  voice!  I  agree  with  you,  Mrs.  T.,  and  so  do  the 
makers  of  Chappel's  Ken-1-rations.  There  was  a  swell  pic- 
ture of  Jackie  in  the  May  Radio  Mirror  on  page  44.  Did 
you  miss  it? 

Henry  O.,  Bridgeport,  Conn.— Honeyboy  and  Sassa- 
fras haven't  been  having  their  faces  photographed  lately, 
but  if  you  write  to  them  in  care  of  the  National  Broad- 
casting Company,  and  if  they  have  a  picture  of  themselves, 

56 


Write  to  the  Oracle,  RADIO  MIRROR,  1926 
Broadway,  New  York  City,  and  have  your  questions 
about  personalities  and  radio  programs  answered. 


they'll  sho  'nuf  send  you  one.   No  siree,  they're  not  colored. 
That's  only  the  part  they  play. 

L.  F.  A.,  East  Douglas,  Mass. — I  accept  your  kind 
apologies.  You  can  see  that  I've  forgiven  you  by  my  an- 
swer to  your  question  in  this  issue.  There  was  a  real  amus- 
ing picture  of  Vic,  Sade  and  Young  Rush  in  the  May  issue 
of  Radio  Mirror — just  what  you  asked  for.  I  hope  you 
found  it?    It  was  on  page  44. 

Ann  S.,  Chicago,  111. — Your  sweet  words  made  me 
blush,  Ann.  I'm  really  not  deserving  of  so  much  praise. 
Address  your  letters  to  Bob  Crosby  and  Ruth  Etting  in 
care  of  the  National  Broadcasting  Company,  Rockefeller 
Center,  New  York  City;  and  the  Boswell  Sisters  in  care  of 
the  Columbia  Broadcasting  Company,  Los  Angeles,  Calif. 

Adele  Watts,  Norwood,  Pa. — There's  no  accounting 
why  some  people  are  on  the  air  and  why  others  are  not. 
While  Eddy  Peabody  hasn't  got  a  special  spot  right  now, 
he  has  been  making  many  guest  appearances  lately.  He  ap- 
peared as  guest  on  the  Maxwell  House  Showboat,  Rudy 
Vallee's  hour,  and  with  Pic  and  Pat  in  "One  Night  Stands." 

Gertrude,  Detroit,  Mich. — Frank  Knight  has  forsaken 
radio.  I  don't  know  if  it's  for  good  or  not.  You  can  hear 
his  voice  announcing  the  topic  events  with  the  Paramount 
News  reels. 

Ken  L.,  Newton,  Iowa. — I  can  take  it.  Ken.  And  it's 
not  driving  me  "nerts."  That's  Adele  Ronson's  real  name 
and  she  was  born  in  New  York  City.  She  made  her  start 
in  radio  on  the  first  "True  Story"  program.  Outside  of  the 
"Buck  Rogers"  program  on  the  Columbia  airwaves,  she 
appears  in  the  "Gibson  Family"  over  the  National  networks. 


ME 


RADIO    MIRROR 


What  Do  You 
Want  To  Say? 


Helen  Fox, 
Columbia  re- 
ce  ptio  nlst, 
gives  prompt 
service  to 
Miriam  Hop- 
kinson  and 
Jack  Smart  of 
the  "March 
of  Time"  pro- 
gram, Fridays. 


This  is  your  page,  readers!  Here's  a  chance  to  get 
your  opinions  in  print!  Write  your  letter  today, 
have  your  say,  and  maybe  you'll  win  the  big  prizel 


I"  AST  month  we  had  almost  given  up  hope  of  getting 

\a  something  original  in  the  way  of  criticism  letters, 

when  along  came  this  month  with  a  batch  of  mail 

that  completely  surprised  us.    Fine  letters  they  were  too— 

criticisms,  opinions,  praises  and  suggestions.   We  assure  you 

the  task  of  selecting  the  winners  was  not  an  easy  one. 

If  you  didn't  win  this  month  maybe  you'll  win  the  big 
prize  next  time.  Remember,  we're  paying  $20.00  for  the 
best  letter,  $10.00  for  the  second  best  and  $1.00  each  for 
the  next  five  letters  selected.  Address  your  letter  to  the 
Editor,  Radio  Mirror,  1926  Broadway,  New  York  and  mail 
it  in  by  May  22. 

Here  are  the  winners  for  this  month: 

$20.00  PRIZE 

As  an  enthusiastic  fan,  I  find  only  one  thing  basically 
wrong  with  radio.  The  obstacle,  which  cannot  be  overcome 
is  how  sponsors  judge  the  popularity  of  programs.  I  dis- 
agree with  Mrs.  Dinwiddee,  who,  in  your  April  issue,  im- 
plied that  the  popularity  is  determined  by  fan  mail. 

I  believe  that  all  sponsors  have  found  this  method  to  be 
inaccurate.  In  the  exposure  of  some  performers,  it  was 
found  that  countless  letters  were  written  at  their  instiga- 
tion— if  they  did  not  actually  write  the  "fan  mail"  them- 
selves! I  graphically  recall  an  illustrative  incident  which 
occurred  here.  A  singer  received  comparative  large  volumes 
of  mail  daily.  Unfortunately  (for  him)  one  day,  at  the 
last  moment,  he  was  unable  to  broadcast — the  next  day  the 
usual  amount  of  fan  mail  came! 

How  then  do  sponsors  gauge  their  programs?  There  is 
but  one  answer.  The  sponsors'  increased  sales,  and  con- 
tinued increase. 

Therefore,  if  you  want  your  favorites  to  remain  on  the 
air,  buy  the  advertised  products.    I'm  afraid  that  we  loyal 

58 


fans  will  become  overburdened  with  yeast,  toothpaste,  cof- 
fee, and  the  like. 

Arlet  H.  Rusch,  Manitowoc,  Wis. 

$10.00  PRIZE 

I  am  not  naturally  critical,  but  as  long  as  there  is  criti- 
cising to  be  done,  why  not  criticise  the  critics? 

All  about  me  I  hear  radio  listeners  muttering  daily  about 
commercial  announcements.  They  are  pestilential,  they  are 
boresome.  And  so  they  are.  But  if  you  find  yourself  among 
the  mutterers  just  grit  your  teeth  and  hang  on.  Surely  you 
can  spare  a  couple  of  minutes  for  advertising  in  return  for 
a  good  radio  program. 

Psychology  is  employed  freely  by  radio  sponsors.  Al- 
though it  is  anything  but  pleasant  to  have  the  heroine  cal- 
lously left  at  the  villain's  mercy  while  a  honey-voiced  an- 
nouncer expounds  the  virtues  of  two  cakes  a  day  and  a 
semi-annual  visit  to  your  dentist,  nevertheless  the  constant 
hammering  has  its  effect. 

Suppose  you  walk  into  a  drug  -store.  There  before  your 
eyes  is  the  very  article  you've  heard  so  much  about,  and 
all  unbidden  there  arises  an  itching  desire  to  find  out  if 
the  article  is  as  per  press  agent.  Ten  to  one  it  is.  And  so 
there  you  are! 

Miss  Mildred  Meeker,  Anderson,  Ind. 

$1.00   PRIZE 

Five  minutes  is  all  it  takes!  A  five  minute  program  with 
a  cast  of  only  one  person.  And  that  person  is  the  announcer. 
Yet  it's  one  of  the  best  programs  on  the  air. 

It  is  indeed  a  pleasure  to  hear  the  CBS  announcer  saw 
"we  give  you  the  latest  news  from  the  Press  Radio  Bureau." 
A  news  program  that  keeps  you  posted  on  the  events  of 
the  day.  Keeps  you  posted  not  only  on  this  country,  but 
internationally  as  well.  It  sorts  the  news,  picks  out  the 
most  interesting  and  most  important  and  gives  you  a 
brief  word  picture  of  what  it  is  all  about. 

During  the  Hauptmann  trial  it  brought  the  latest  news  to 
the  public  front,  the  Morro  Castle  disaster,  and  many 
other  news  events.  And  always  you  could  depend  on  the 
Press  Radio  Bureau  to  be  right  there. 

J.  C.  Barber,  Greensboro,  N.  C. 


RADIO    M IRROR 


$1.00  PRIZE 

Will  you  please  tell  us  why  there  are 
so  many  people  in  the  radio  audience 
who  are  constantly  complaining  about  the 
amateurs?  All  right,  maybe  there  are  a 
lot  of  programs  putting  on  "amateur 
nights,"  but  why  not  give  these  people 
a  chance?  There  never  will  be  any  new 
radio  stars  if  some  amateurs  are  not 
given  a  chance  to  demonstrate  their  talents. 

Personally  I  do  not  approve  of  turning 
a  whole  hour  program  into  an  "amateur 
night"  but  1  am  sure  that  many  fans  as 
well  as  myself  do  enjoy  listening  to  them 
for  a  few  minutes  on  each  broadcast. 
Miss  Margaret  Radcliff, 
Hensonville,   New    York. 

$1.00  PRIZE 

I  didn't  realize  until  reading  your 
March  issue,  what  an  injustice  I  and 
doubtless  thousands  of  others,  have  been 
doing  to  Frank   Mclntyre. 

I  was  awfully  disappointed  when  "Cap'n 
Henry"  left  the  Showboat,  and  have  com- 
plained each  Thursday  night.  It  seemed 
impossible  to  think  anyone  else  could 
take  his  place,  and  make  the  program 
right,  and  consequently  "panned"  Mr. 
Mclntyre  to  a  certain  extent.  But  upon 
reading  your  article,  I  realize  what  he  is 
up  against. 

So,  I  think  we  radio  fans  should  do 
what  we  can  to  make  the  new  Cap'n 
Henry  feel  at  home.  Let's  give  three 
cheers  for  "Cap'n  Henry  Mclntyre,  and 
three  cheers  for  Radio  Mirror  for  help- 
ing us   solve  such   problems! 

Miss   Louise   A.   Collins, 
Alexandria,  Va. 

$1.00  PRIZE 

I  have  one  great  criticism  against  radio 
of  today.     Briefly,  too  much  crying. 

Every  way  I  turn  on  my  radio,  I  hear 
crying,  crying  and  more  crying. 

Why  not  cut  out  about  half  of  this? 
For  gosh  sakes,  a  man  hears  enough  of 
it   around   home. 

For  example  on  a  "Ma"  Perkins  pro- 
gram a  little  girl  in  the  skit  cried  for 
three  days  straight  and  may  be  still  in 
tears  for  all  I  know.  Even  women  sicken 
of  such  sob  stuff. 

Besides,  the  great  actors  of  the  Lux 
Radio  Hour  bore  one  with  their  crying 
dramas. 

Radio  audiences  don't  fall  for  that 
crying  emotional  act  of  the  past.  May  I 
suggest  more  of  Jack  Benny's  humor  to 
make  us  forget  our  darn  high  taxes. 

Rollin    King,   Springfield,   III. 

$1.00  PRIZE 

I  have  just  traded  my  1931  radio  for 
a  lovely  all-wave  set  and  I  am  thorough- 
ly pleased,  both  with  the  radio  and  pro- 
grams. I  had  no  idea  radio  had  made 
such  advancement,  and  programs  so  much 
improved.  For  the  past  year  or  more  I 
have  scarcely  ever  turned  my  radio  on, 
as  it  would  fade  and  make  such  dizzy 
noises  I  would  lose  patience  and  shut  it 
off.  Being  interested  in  the  famous  Haupt- 
mann  trial,  I  decided  to  have  one  sent 
out  on  approval.  I  was  so  pleased  with 
the  reception,  the  news,  and  in  fact  the 
majority  of  the  programs,  it  now  has 
a  conspicuous  place  in  my  home.  The 
programs,  also  the  entertainers,  I  only 
knew  from  hearing  about  from  friends, 
but  I  now  feel  I  know  them  personally, 
and  am  more  enlightened  on  current 
events  gathered  from  the  many  news 
commentators  from  which  I  believe  you 
can  learn  so  much  more  than  reading. 

Mrs.  Floyd  Lyerly,  Asheville,  N.  C. 


KATE:  "Look,  Ida.  That  wash  of  Mrs. 
Palmer's  is  full  of  tattle-tale  gray." 

JOAN:  "And  how!  That  dingy  color 
almost  shouts  that  her  soap  didn't  get 
out  all  the  dirt." 


IDA:  "You  know,  Kate  —  my  clothes 
look  terrible — but  -what  can  I  do?" 

KATE:  "Just  change  to  Fels-Naptha — 
and  dirt  can't  stay  behind.  Smell! — that 
golden  soap  holds  lots  of  naptha." 


ERNIE:  "Wh-e-e!  All  dolled  up  for  Dad." 
IDA:  "It's  an  old  dress  —  but  it  looks  so 
nice  and  white  now — you'd  think  it  was 
new.  I  could  hug  Kate  for  making  me 
change  to  Fels-Naptha  Soap." 

((> 


IDA:  "Hey,  you  little  rascal!  Don't  you 
muss  up  mother's  silk  things.  Those  are 
my  best  stockings  and  undies  —  and 
Fels-Naptha  is  the  only  thing  that's 
gentle  enough  for  them." 


,99 


Banish  '  Tattle -Tale  Gray 

with  FELS-NAPTHA  SOAP 


FELS-NAPTHA  Soap  is  two  dirt-loosen- 
ers instead  of  one. 
Richer  golden  soap  and  plenty  of  naptha 
added!  Fels-Naptha  doesn't  skip  over 
dirt  like  "trick' *■  soaps  do.  It  gets  ALL 
the  dirt — even  the  deep-down,  stuck-fast 
kind.  It  gets  clothes  beautifully  white! 


Fels-Naptha  is  safer,  too — gentle  as  can 
be  to  daintiest  things.  And  it's  kind 
to  hands — there's  soothing  glycerine  in 
every  golden  bar. 

Get  some  Fels-Naptha  today.  It's  great 
in  tub,  basin  or  machine!  .  .  .  Fels  &  tf*£ 
Co.,  Philadelphia,  Pa. 


)  1935,    FELS   i-    CO.        CODE 


59 


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RADIO     M IRROR 

Behind  the  Scenes  of  the  Beatrice  Lillie  Madhouse 

{Continued  from  page   11) 


man  on  the  podium,  with  a  baton  as  long 
as  his  arm.  Lee  Perrin  it  is.  This  is  his 
first_  NBC  conducting  job;  he  comes 
straight  from  Russia.  His  uncle  once  con- 
ducted the  Czar's  private  orchestra  in  the 
palmy  days  before  the  revolution.  Lee 
came  to  Brooklyn  and  studied  to  be  a 
dentist,  but  music  won  out  over  molars, 
and  now  he's  one  of  radio's  best  known 
maestros. 

It  seems  as  though  all  the  stars  on  this 
show  but  Warren  were  completely  new  to 
radio  work.  (Remember  reading  in  last 
month's  Radio  Mirror  all  about  this 
young  announcer  and  how  he  had  to  go 
into  exile  because  of  alimony  difficulties?) 
If  the  truth  were  known  about  Beatrice — 
and  that's  what  you're  getting  tonight — 
after  she  signed  her  contract,  she  had  to 
find  out  what  Borden's  were  or  was,  as 
the  case  may  be.  She  had  a  vague  idea 
that  they  had  something  to  do  with  cows 
or  milk,  but  such  terms  as  "sponsors"  just 
didn't  mean  a  thing. 

T^OW  look  back  at  Bea.  She's  fussing 
*™  with  her  beads  and  smiling.  You 
sense  that  soon  will  come  the  highlight  of 
the  program.  Oh — abruptly  you  remember. 
Jack  Benny!  Where  is  he?  You  turn 
your  head  just  as  he  stands  up.  For  the 
first  time  you  realize  that  the  demure  girl 
in  the  brown  mink  coat  next  to  him  is  his 
wife,  Mary  Livingstone.  At  last  you're 
going  to  find  out  why  Jack  is  here. 

The  music  ends,  Warren  Hull  makes  the 
introduction,  and  Jack  Benny  steps  for- 
ward to  be  guest  star. 

"That  was  Don  Bestor,  folks,"  Jack  in- 
tones in  his  Sunday-night  manner,  flick- 
ing the  ash  off  his  customary  cigar — all 
over  his  new  brown  suit. 

But  by  this  time,  with  a  loud  cough, 
Aunty    Bea    has    interrupted.     Who,    she 


wants  to  know,  is  Jack  Benny?  And  the 
skit  is  on. 

Are  you  curious  by  now  why  this 
smoothly  running  show  should  be  called 
a  madhouse?  That's  because  you  haven't 
heard  yet  how  it  is  pulled  together  each 
week.  For  instance,  take  the  rehearsal 
that  we  went  to  see  this  same  afternoon. 

When  Jack  and  Bea  were  going  over 
this  act  of  theirs  together,  there  was  a 
minor  crisis.  Jack  had  been  scheduled  to 
play  a  violin  solo.  The  time  came  and 
there  was  no  violin.  All  the  musicians 
wisely  had  gone  home.  Everyone  rushed 
out  to  find  a  substitute. 

Finally  a  stray  violinist  was  caught  and 
dragged  in,  violin  under  his  arm.  The 
situation  was  explained.  Could  Jack  bor- 
row his  instrument?  Reluctantly  the  mu- 
sician handed  it  over,  then  hurried  away. 
We  followed  him  out  into  the  hall.  He 
stood  there  wringing  his  hands  and  vis- 
ualizing in  his  mind  his  precious  violin 
in  the  clutches  of  a  comedian.  But  it  must 
have  turned  out  all  right,  because  Jack  is 
playing  again  now.  On  only  one  string,  of 
course,  but  it  sounds  pretty  good  anyway. 

Then  we  were  told  of  another  Lillie 
whimsie.  There's  been  an  iron  clad  rule 
at  NBC  against  smoking  in  the  studios. 
Beatrice  likes  to  smoke,  so  blithely  she 
went  ahead.  If  someone  spoke  to  her 
about  it,  she'd  apologize,  drop  the  cigar- 
ette, then  light  another  right  away.  Fi- 
nally, in  desperation,  NBC  assigned  one 
especially  eagle-eyed  page  to  follow  her 
about  and  keep  the  rule  intact. 

This  afternoon,  while  everyone  was  try- 
ing furiously  to  finish  a  dress  rehearsal — 
in  ten  minutes  the  studio  must  be  va- 
cated for  another  program — Bea  wanted  a 
smoke.  The  page,  she  saw,  was  watching 
her  at  a  discreet  distance.  So  she  had  to 
hide.    She  finally  found  refuge  behind  an 


60 


The  Cavaliers  Quartette,  heard  on  the  Beatrice  Lillie  program.  They're 
Morton  Bowe  and  Jack  Keating,  tenors;  John  Seagle,  baritone;  Stanley 
McClelland,   bass;   and   Lee   Montgomery,   their   pianist  and   arranger. 


RADIO    M IRROR 


amplifier  at  the  back  of  the  room  and 
nearly  finished  the  cigarette  before  she 
was  discovered.  The  rehearsal,  naturally, 
ended  behind  time. 

Another  trick  of  hers  which  makes 
the  program  a  madhouse:  Often,  when 
the  script  is  finally  in  shape  some- 
time Friday  afternoon,  there  are  lines 
in  it  which  might  get  by  in  a  musical 
comedy  but  which  are  not  for  radio.  This 
is  explained  to  Bea.  She  shakes  her  head, 
but  agrees  to  strike  out  the  offending 
lines.  Then,  in  the  last  reading,  just  to 
give  NBC  the  jitters,  she  includes  the 
joke  anyway.  There  is  the  usual  uproar, 
Bea  looks  demure,  makes  her  promise, 
and — at  the  actual  broadcast — keeps  her 
word.  But  it  all  makes  for  beautiful  con- 
fusion right  up  to  nine  o'clock. 

But  on  with  the  show  and  back  to 
studio  3B  and  Jack  Benny.  He's  still  try- 
ing to  play  his  violin  and  here's  something 
else  you  wouldn't  know  if  you  weren't 
watching  the  program  tonight.  That  dis- 
concerting piano  playing  which  is  making 
Jack  so  mad  is  Bea's  own  handiwork.  No 
need  to  wonder  who's  hitting  all  the  dis- 
cords. Just  look  at  her  pound  away,  sway- 
ing like  a  nickel-a-dance-hall  artist.  Now 
she's  back  at  her  mike  to  jeer  some  more 
at  guest  Benny. 

Bea,  if  she  can  get  away  with  it,  always 
manages  her  own  sound  effects.  A  week 
or  two  before  this  broadcast,  the  script 
called  for  a  subdued  sound  like  a  muffled 
pistol  shot.  The  production  manager 
knew  what  he  should  have — a  pop  gun. 
Then  Bea  decided  she  was  the  one  to 
shoot  it.  None  that  was  brought  her  was 
satisfactory.  Finally,  in  one  last  frantic 
move,  the  manager  stole  his  young  son's 
gun  and  brought  it  to  rehearsal.  Later, 
after  the  broadcast,  when  he  went  to  take 
it  back  to  his  four-year-old,  Bea  objected. 
It  was  a  nice  gun.  She  wanted  it  herself. 
No  arguments  or  pleas  moved  her.  It 
was  a  week  before  he  could  steal  it  and 
rush  it  back  to  his  son.  Bea's  still  hunting 
for  the  gun. 

"WMjrELL,  the  program  is  nearly  over. 
~~  Jack  is  through  with  his  part  of  the 
program  and  goes  back  to  his  seat.  You 
like  this  idea  of  other  stars  on  the  show. 
It  lends  such  an  easy  note  of  informality, 
and  you  can  tell  tonight  how  much  Jack 
and  Bea  really  admire  each  other  by  the 
laughs  and  giggles  which  don't  find  their 
way  into  the  mike. 

The  music  is  playing  again  now,  and 
Warren  rustles  his  script  for  the  last  ad- 
vertising talk.  Aunty  Bea  stands  ready 
for  her  advice  to  housewives  and  the 
show'H  end.  Mary  smiles  at  Jack,  pats  his 
arms,  and  whispers  that  he  was  swell.  He 
was,  too. 

It's  all  been  fun  and  next  week,  listen- 
ing, the  program  will  be  familiar  and 
more  enjoyable.  So — 'bye  and  see  you 
soon. 


WHAT  BECOMES  OF  THE 
AMATEURS? 

Another  interesting  article  on 
the  popular  subject  that  has 
been  causing  so  much  discussion 
among  radio  program  builders, 
radio  stars  and  radio  listeners. 

In    July    RADIO    MIRROR,    out 
May  24. 


'Oh  darn!  Darn!  Double- 


darn!  Every  time  I  get  him 
part  way  up,  he  falls  down 
again!  I'd  like  to  break 
his  old  ladder  in  a  trillion 
pieces!  I  will  not  be  quiet 
—  and  I  won't  be  good! 
Pm  mad!" 


" Bath- time?  .  .  .  Oh  .  .  . 
Well,  that's  different.  Will 
you  let  me  spank  the  water 
—  and  poke  a  hole  in  the 
soap?  And  do  I  get  some 
soft,  smooth  Johnson's 
Baby  Powder  all  over  me 
afterward?  " 


"Hurray!  When  I'm  under 
that  dandy  powder  shower 
I  could  just  squeal  for  joy. 
And  I  never  have  a  rash 
or  a  prickle  or  a  chafe, 
do  I?  What  do  I  care  if 
things  go  wrong  in  my 
work!" 


"I'm  Johnson's  Baby  Powder . . .  and  wherever  I  go, 
babies  forget  their  troubles!  For  I  keep  their  skins 
smooth  and  soft  as  satin  — Pm  satin-soft  myself!  Pm 
made  of  finest  Italian  talc  —  no  gritty  particles  as  in 
some  potvders.  No  zinc  stearate  or  orris-root  either. 
Your  baby  will  appreciate  Johnson's  Baby  Soap  and 
Baby  Cream,  too!" 

61 


RADIO    MI RROR 


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• 
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• 
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Home-Made    Glamor 

{Continued  from  page  21) 


points  that  my  worst  points  went  un- 
noticed at  first.  Later,  I  conscientiously 
attacked   my  defects. 

And  right  there  you  have  a  piece  of 
sound  psychology  you'll  want  to  remem- 
ber if  ever  you  have  to  be  beautiful  in 
a  hurry — decide  which  are  your  nicest 
physical  assets  and  make  them  look  so 
darn  nice  nobody  will  notice  what's  wrong 
with  the  rest  of  the  picture. 

People,  you  see,  don't  pick  your  fea- 
tures apart  when  you  practically  knock 
them  cold  with  the  one  or  two  loveliest 
things  about  you.  That's  the  secret  I 
know  is  true.  I've  had  it  told  me  by 
dozens  of  radio  stars  who  have  used  it  to 
get  by  until  they  had  time  to  attack  their 
defects. 

And  now  that  we're  down  to  defects, 
and  how  they  may  be  overcome,  here  are 
the  choicest  intimate  secrets  of  the  micro- 
phone maids: 

HAIR.  Ramona  had  a  hard  time  solv- 
ing her  coiffure  problem.  Her  locks 
were  too  fine  to  take  a  permanent,  sizzled 
right  off  under  an  iron,  and  looked  totally 
terrible  when  she  wore  them  straight.  Now 
she  wets  her  hair  each  night,  rolls  up 
thirty  or  so  little  curls  with  bobby  pins, 
and  sleeps  on  them.  Trouble?  "Plenty" 
Ramona  assured  me.  But  you've  seen 
the  splendid  results.  .  .  .  Harriet  Hilliard 
wears  a  bob  in  the  daytime  and  goes 
long-tressed  at  night,  with  one  of  those 
clever  braids  you  can  buy  to  match  your 
hair.  A  cagey  trick  for  sweet  sixteen  to 
remember  when  she's  after  the  sentimental 
scalps  of  the  college  grads,  for  a  braid 
adds  a  good  three  years  to  your  age. 
.  .  .  Betty  Barthell  used  to  be  troubled 
with  'beauty  parlor  hair,'  a  lifeless,  brit- 
tle hair  condition  resulting,  she  told  me, 
from  too  many  long  sessions  under  an 
electric  dryer.  Walk  down  quaint  Min- 
etta  Lane  in  New  York's  Greenwich  Vil- 
lage most  any  morning  now  and  you'll  see 
a  pajama-clad  Betty  sitting  on  the  roof 
of  her  apartment,  vigorously  massaging 
her  scalp  and  exposing  it  to  the  wind  and 
sun.  "It  works"  she  says.  And  I'll  con- 
firm that.  .  .  .  Ruth  Etting's  goldilocks 
began  to  shed  alarmingly  last  summer. 
So  she  parted  them  on  a  different  side 
each  week  and  began  drinking  a  quart  of 
milk  a  day.  And  vows  that's  why  they're 
looking  so  thick  and  healthy  these  days. 
The  Pickens  Sisters  do  their  own 
shampooing  and  use  a  mild  epsom  salts 
rinse.  Swell,  they  tell  me,  for  oily  curls. 
Eyes.  Vera  Van  is  one  of  those  rare 
individuals  who  really  had  nerve 
enough  to  cut  the  tips  of  her  lashes  off 
to  stimulate  their  growth.  For  three  aw- 
ful years  they  refused  to  grow  one  iota. 
But  when  they  did  start  sprouting  they 
came  back  triple-length  and  triple-thick. 
The  sweeping  fringe  you  see  in  her  pic- 
tures is  the  real  McCoy.  ...  But  it's  Lo- 
retta  Lee  who  gets  my  vote  for  the  long- 
est lashes  I've  ever  seen  anywhere. 
They're  gorgeous.  "They  used  to  be  the 
shortest,  straightest  little  things  you  ever 
saw"  Loretta  told  me.  "Then  I  came  to 
New  York  and  it  became  necessary  for 
me  to  wear  mascara  all  the  time  instead 
of  just  occasionally.  1  don't  know  how, 
but  my  lashes  have  thrived  on  the  stuff. 
They've  grown  at  least  three-quarters  of 
an  inch  and  haven't  stopped  yet."  It 
may  sound  phoney,  but  it's  honest-to- 
goodness.  So  don't  spare  the  mascara. 
Leah  Ray  confronted  the  problem  of 
being  that  type  of  girl  who  looks  pretty 
when  she's  peppy,  but  plain  the  moment 
she  stops  sparkling.  I  like  the  way  she 
invented    for    keeping    her    eyes    crystal- 


bright.  When  she's  dressing  to  go  out 
she  dons  a  bathing  cap,  dips  her  whole 
face  in  a  bowl  of  warm  water,  opens  her 
eyes  wide  beneath  the  surface  and  rolls 
them  around  ten  times,  very  slowly.  Then 
dittos  with  a  bowful  of  icy  cold. 

Skin.  The  prettiest  complexion  on 
Radio  Row  belongs,  I  believe,  to  An- 
nette Hanshaw.  You  can't  see  a  pore  in 
it  and  it  goes  'velvety'  and  'satin  smooth' 
one  better.  Annette  attributes  it  all  to 
her  stimulating  salt  baths.  Fill  the  tub 
to  the  brim  with  hot  water,  dump  in  a 
whole  box  of  salt,  and  pretend  for  fifteen 
minutes  that  you're  taking  a  dip  at  At- 
lantic City.  Rub  down  briskly  until  the 
towel  begins  to  almost  hurt,  take  a  cold 
shower,  dry,  then  lavishly  splash  on  your 
favorite  bath  powder.  "It's  the  grandest 
fun  in  the  world"  says  Annette.  And  it's 
grand  for  you.  .  .  .  And  for  smoothing  a 
chapped  or  sun-tanned  complexion,  I  like 
Muriel  Wilson's  facial  pack  of  plain  oat- 
meal mixed  with  water.  Let  it  dry  on 
the  face,  then  wipe  it  off.  I  defy  anything 
to  make  your  skin  feel  as  downy  soft  in 
such  short  order.  .  .  .  Ruth  Robin  doesn't 
own  a  single  compact.  She  refuses  to  en- 
danger the  texture  of  her  skin  by  adding 
layer  after  layer  of  fresh  make-up  over 
stale  cosmetics.  Instead  she  carries  in 
her  handbag  a  small  rubber  envelope  that 
contains  a  miniature  wash  rag,  soap,  cock- 
tail towel  and  the  rest  of  the  fixings. 
And  I've  yet  to  see  her  with  a  shiny  nose 
or  cakey  mouth. 

Figures.  I  paused  when  1  wrote  that 
word.  Figures.  I  could  list  a  page  full  of 
diets  the  stars  have  successfully  used,  but 
none  of  them  are  radically  new.  They're 
the  same  ones  your  doctor  or  physical  in- 
structor would  give  you,  the  same  ones 
you've  read  about  before.  But  the  reason 
the  stars  have  really  reduced  is  that 
they've  bad  to  stick  to  their  diets;  and 
you — well,  maybe  it's  more  fun  to  eat 
than  to  be  thin.  That's  your  own  de- 
cision. 

WfcUT  when  it  comes  to  keeping  the 
"  slender  figures  they've  already  won, 
it  may  interest  you  to  know  that  Frances 
Langford  works  out  systematically  for 
half  an  hour  each  morning  on  a  rowing 
machine — summer  or  winter,  sleepy  or 
not.  Gertrude  Niesen  lives  on  orange 
juice  and  milk  every  alternate  day. 

Not  much  fun  for  any  of  them,  you'll 
think.  But  then,  you  see,  their  ideas  of 
fun  happen  to  be  figures  instead  of  foods. 

Miscellaneous.  For  the  scrubby  heels 
your  bathing  suit  insists  upon  exposing, 
try  a  daily  massage  with  castor  oil.  And 
thank  Loretta  Clemens  for  the  tip.  .  .  . 
To  stay  on  the  perky  side,  Jane  Froman 
spends  one  day  a  week  in  bed,  during 
which  time  she  wears  no  make-up,  eats 
fruit  juices  only,  and  sleeps  as  much  as 
she  can.  A  good  idea,  even  if  you  have 
to  cut  the  rest  and  make-up  down  to  half 
a  day.  ...  If  you're  taller  than  the  aver- 
age girl,  you  dread  short  dates  and  danc- 
ing partners.  Irene  Beasley  gets  around 
that  beautifully  by  wearing  the  flat-heeled 
evening  sandals  you  can  buy  or  order 
from  any  metropolitan  shoe  store.  They'll 
take  three  inches  off  your  height,  they 
don't  show  under  a  long  gown,  and  what's 
more  they're  the  rage  now  among  even 
the  less  tall  stars  who  go  for  solid  com- 
fort when  they  carioca.  .  .  .  And  to  look 
like  a  daisy  on  the  morning  after  (Ra- 
mona learned  this  one  from  the  boys  in 
Paul  Whiteman's  band)  sip  a  glass  of 
warm  milk  with  a  teaspoon  of  sugar  and 
a  dash  of  nutmeg  stirred  in  it.  It  won't 
taste  like  the  best  thing  you  ever  drank. 


62 


RADIO    M I RROR 


but  it  will  put  your  tummy  in  tip-top 
shape  and  prop  your  eyes  open  when 
nothing  else  will. 

I  wanted  to  prove  to  you  that  if  glam- 
or costs  anything,  it's  usually  effort  and 
cleverness,  not  cash.  So  I  took  actual 
statistics  from  ten  of  the  loveliest  stars  of 
broadcastland.  I  found  that  nine  mani- 
cured their  own  nails,  six  washed  and 
waved  their  own  hair,  only  three  had 
mink  coats,  only  two  indulged  in  personal 
maids,  none  had  had  plastics,  just  two  used 
hair  dye  consistently,  and  only  one  paid 
for  the  services  of  a  masseuse.  The  love- 
ly ladies  of  the  air  don't  flutter  to  bed 
in  a  swirl  of  satin  and  French  lace,  either; 
eight  confessed  to  sleeping  in  sensible 
tailored  pajamas,  and  hair  nets. 

And  as  for  clothes,  that  greatest  of  all 
items,  only  one  of  the  ten  had  her  gowns 
designed  especially  for  her.  The  rest 
were  in  favor  of  the  moderately  priced 
deb  and  junior  departments  of  the  stores. 
Jane  Froman's  a  confirmed  bargain-hunt- 
er. Harriet  Hilliard,  whom  the  American 
fashion  designers  recently  voted  the  best 
dressed  singer  on  the  air,  buys  patterns 
and  has  a  dressmaker  make  minor  varia- 
tions on  them.  Connie  Gates  economical- 
ly purchases  all  her  frocks  from  a  whole- 
sale house.  And  one  of  the  best  looking 
evening  gowns  I've  ever  seen  on  Vera 
Van  she  picked  up  for  five  dollars  in 
Gimbel's  basement  and  remodeled! 

SO  you  see,  the  stars'  beauty  consists  of 
the  clever  ideas  and  inventions  they've 
thought  up  for  themselves  and  conscien- 
tiously carried  out.  Those  are  the  quali- 
ties that  set  them  apart  from  the  average 
girl.  And  after  all,  isn't  that  what  gla- 
mor is? — simply  the  little  things  that 
are  different  about  you?  There  wouldn't 
be  anything  extraordinarily  lovely  about 
chinchilla  wraps  if  everybody  owned  one; 
or  faultless  figures  if  women  were  born 
with  them. 

I've  made  a  decision:  for  all  their  glam- 
or, the  radio  stars  are  just  you  and  me, 
really. 

You  and  me  —  with  home-made  im- 
provements! 


WHY  IS  DICK  POWELL 
AFRAID  TO  MARRY? 

Although  he's  been  rumored 
engaged  or  in  love  with  any 
number  of  Hollywood's  un- 
attached charmers,  he's  still 
single.  Dick  Powell  tells 
"Why  I  Won't  Marry"  in 
the  July  issue  of  RADIO 
MIRROR,  on  the  newsstands 
May  24. 


HAS 


ROBBED    YOUR    LIPS    OF    LOVE? 


When  a  man  kisses,  he  wants  to  kissso/iand 
smooth  lips — not  crinkly  and  rough  lips! 

Yet  so  many  lipsticks  don't  consider  the 
feel  of  your  lips  . . .  they  take  that  delicate 
rosy  skin — the  most  sensitive  skin  of  your 
face — and  dry  and  parch  it  until  the  tex- 
ture of  your  lips  is  more  like  crepe  paper 
than  a  caress! 

Away  with  "Lipstick  Parching!"  Banish 
lipsticks  that  take  the  young  moisture  from 
your  lips!  Here  is  a  NEW  kind  of  lipstick 
which  Coty  has  discovered.  A  lipstick  that 
gives  your  lips  tempting,  exciting  color. .. 
but  without  any  parching  penalties. 

It  is  called  Coty  "Sub-Deb"  Lipstick.  It 
is  truly  indelible . . .  yet  all  through  the 
sixteen  hours  of  your  lipstick  day,  it  ac- 
tually smooths  and  softens  your  lips.  It 


gives  them  the  warm,  moist  lustre  that 
every  woman  envies  and  every  man  adores. 
That's  because  it  contains  a  special  soften- 
ing ingredient,  "Essence  of  Theobrom." 

Make  the  "Over-night"  Experiment! 
If  you  wish  to  prove  to  yourself  that  Coty 
Lipstick  smooths  your  lips  to  loveliness, 
make  this  simple  experiment.  Put  on  a  tiny 
bit  of  the  lipstick  before  you  go  to  bed.  In 
the  morning — notice  how  soft  your  lips 
feel . . .  how  soft  they  look.  Could  you  do 
the  same  with  any  other  lipstick? 

You  can  now  get  C6ty  "  Sub-Deb"  Lip- 
stick— for  just  50^ — in  five  ardent  indel- 
ible colors  at  drug  and  department  stores. 

NEW— Coty  "Sub-Deb"  Rouge  in  nat- 
ural, harmonizing  colors,  50^. 

Dance  to  Ray  Noble's  music,  Wed.  10:30 
P.M.,  New  York  time,  NBC  Red  Network 


"SUB-DEB"   LIPSTICK 


50/ 


63 


RADIO     MIRROR 


NOTE   FREE 

OFFER    BELOW 


D  E  L I  CI  0  U  S 

DIFFERENT 

YOU  can  make  this  new- 
type  beverage  in  a  minute. 
Everybody  likes  it.  Into  a 
quart  of  ice  water  put  a 
teaspoonful  of  Hires  Root 
Beer  Extract.  Add  two  or 
three  tablespoonsful  of 
sugar  and  add  the  juice  of 
half  a  lemon. Stir  and  serve. 
Very  economical — costs 
less  than  }4£  a  glass. 
An  "ade"  that's  very  re- 
freshing. A  rare,  appealing 
flavor.  And  most  economi- 
cal. Wholesome,  too — the 
American  Medical  Associa- 
tion's Committee  on  Foods 
accepts  it  and  the  Good 
Housekeeping  Bureau  ap- 
proves it. 

To  get  acquainted  with 
Hires  Root  Ade,  mail  the 
coupon  now. 


To  avoid  oil  flavored 
imitations  insist   on 


Lawrence  Tibbett,  the   Bad   Boy  of  Radio 


{Continued  from  page  45) 


...  a  generous  trial  bottle  of 
Hires  Extract— enough  to  make 
3  quarts  of  Hires  Root  Ade — 
to  all  who  mail  the  coupon, 
enclosing  3c  to  cover  postage 
and   packing. 


The  Charles  E.  Hires  Co.,  Dept.  M,  Philadelphia,  Pa. 
Please  send  me  /ree  bottle  of  Hires  Extract.  I 
enclose  3c  for  poslago   and   packing.  M.G.-6 


Name. 
Street. 


City 


.Stale. 


Canadians  should  mail  coupon  to 
The  Charles  E.  Hires  Co.,  Ltd.,  Toronto 


whistled  themselves  hoarse  in  tribute  to 
this  unknown  young  baritone  who,  un- 
heralded, had  opened  wide  the  doors  of 
fame? 

The  fanfare  died  away,  and  to  the  Met- 
ropolitan management,  he  was  just  an- 
other young  talented  American  singer. 
Aside  from  raising  his  salary  he  was 
treated  just  the  same  by  the  management. 

If  you  were  a  young  singer,  suddenly 
hoisted  into  fame  at  the  Met,  don't  you 
think  you'd  thank  your  lucky  stars  for 
your  good  fortune,  and  try  to  keep  on  the 
right  side  of  the  management?  Bide  your 
time  and  take  what  you  got,  till  you  had 
a  firmer  hold  in  the  bandwagon? 

Of  course  you  would.  But  not  young 
bad-boy  Lawrence  Tibbett,  who  refuses 
to  bend  the  knee  to  anyone,  and  who  in- 
sists upon  fighting  for  what  he  feels 
right.  Good  policy  be  damned.  The  min- 
ute he  got  into  the  Met,  trouble  started. 
He  began  campaigning  for  new  methods, 
for  new  singers,  for  giving  American  tal- 
ent and  American  music  a  chance.  He 
dared  to  say  that  some  of  the  works  of 
the  old  masters,  considered  sacred  by  the 
Metropolitan  clique,  weren't  worth  com- 
parison with  American  pieces.  And  that 
it  was  sheer  snobbery  to  refuse  recogni- 
tion to  the  home-made  product.  He  ac- 
cused the  conservatives  of  holding  back 
progress  deliberately,  in  this  country. 

IT  was  he  who  starred  in  the  first  Amer- 
ican opera  produced  in  the  Met,  The 
King's  Henchman;  it  was  he  who  led  the 
fight  for  producing  Peter  Ibbetson,  Em- 
peror Jones.  It  is  he  who  keeps  up  the 
controversy,  continuously,  over  the  air,  in 
the  concert  field,  against  high-priced,  for- 
eign music  in  tongues  we  cannot  under- 
stand, and  who  leads  the  cheering  for  the 
native  brand. 

Also,  it  is  Lawrence  Tibbett  who  fights 
to  the  last  breath  for  what  he  considers 
fair  play,  regardless  of  how  ungentlemanly 
his  behavior  may  seem. 

Here's  a  tale  that  has  rarely  been 
breathed  outside  the  stage  of  the  Met. 
Just  as  movie  stars  are  jealous  for  their 
advantage,  and  try  to  hog  the  spotlight, 
so  often  do  opera  stars  attempt  to  steal 
the  show.  Never  once  has  one  succeeded 
against  Tibbett;  now  they  know  better 
than  to  attempt  it. 

But  a  few  years  ago,  Madame  Jeritza 
tried  it.  I'll  let  Tibbett  tell  the  story. 
"We  were  both  playing  in  Tosca,"  he  said. 
"I  was  Scarpia  and  Madame  jeritza  was 
Tosca.  Everything  went  off  beautifully 
until  the  last  scene. 

"Perhaps  you  remember  that  scene,  in 
which  Scarpia  attacks  Tosca  and  she  falls 
to  the  floor,  singing  her  aria  while  lying 
at  his  feet? 

"When  it  came  to  this  part,  Tosca  re- 
fused to  fall.  Gradually,  it  dawned  upon 
me  that  she  wanted  to  change  the  scene 
around,  and  sing  her  aria  from  the  far 
side  of  the  stage,  where  she  alone  would 
be  in  the  spotlight. 

"And  I  decided  that  there'd  be  a  dead 
Tibbett  on  the  stage  before  I  let  her  take 
the  scene  over  that  way. 

"I  hung  onto  her.  Neither  of  us  was 
willing  to  give  way.  We  fought  like 
wildcats.  The  sequins  on  her  dress  made 
a  deep  gash  in  my  chin.  She  was  ex- 
hausted from  the  tussle.  We  actually 
pulled  each  other's  hair. 

"Finally,  I  got  a  strangle  hold  on  her 
and  forced  her  into  a  reclining  position 
...  she   rolled  over,   gasped   and   began 


to  sing  her  number  ...  I  had  won  the 
match." 

So  realistically  had  their  battle  been 
that  the  audience  thought  it  belonged  in 
the  opera,  and  thundered  applause.  And 
Jeritza  was  sport  enough  never  to  men- 
tion the  matter. 

It  seems  Peck's  bad  boy  had  won  again. 

Like  no  other  man  I  know,  Tibbett  has 
the  faculty  of  being  perfectly  natural,  of 
doing  as  he  pleases.  And  when,  as  some- 
times happens,  he  gets  himself  into  a  jam 
and  the  joke  is  on  him,  there's  no  one 
who  will  laugh  louder  at  his  own  ridicu- 
lousness than  Monsieur  Lawrence  Tibbett, 
listed  in  Who's  Who  in  America  as  one  of 
our  best  singers  and  citizens. 

He  told  me,  frankly,  that  he  had  spent 
a  night  in  jail.  "All  because,"  he  said, 
"I  chose  to  sing  at  the  wrong  time  and  in 
the  wrong  place." 

It  seems  that  while  he  was  making  The 
Rogue  Song  in  Hollywood,  one  night  he 
and  two  convivial  souls  repaired  to  a  Los 
Angeles  restaurant  for  nourishment.  They 
began  to  kid  around,  and  before  they 
knew  it,  Lawrence  was  singing  at  the  top 
of  his  lungs. 

The  proprietor  of  the  restaurant  wasn't 
particularly  happy  about  it,  in  fact,  he 
suggested  the  men  stop  their  noise. 

Such  an  insult  wasn't  to  be  tolerated. 
"Do  you  know,"  one  of  Lawrence's  bud- 
dies declared,  "that  man  gets  $7.70  apiece 
for  tickets  at  one  of  his  concerts?  You 
should  feel  honored  that  he  sings  for  you 
here." 

I  don't  have  to  tell  you  what  the  pro- 
prietor said  about  Tibbett's  chance  of 
getting  seven  bucks  from  him. 

In  high  dudgeon  the  trio  retreated  out- 
side. One  of  them,  in  some  way  Tibbett 
hasn't  fathomed,  picked  a  quarrel  with  a 
passerby.  And  soon  policemen,  summoned 
by  the  restaurant  people,  came  along  and 
arrested  all  three.  It  was  late  at  night, 
and  they   spent  the  night   in   the  cooler. 

The  next  morning  they  were  taken  to 
court  in  a  common,  ordinary  police  patrol 
wagon.  "And  instead  of  apologizing," 
Tibbett  told  me  laughingly,  "the  judge 
fined  me  <f>25.  Now  I  know  better  than  to 
sing  in  the  wrong  places." 

No  story,  in  my  estimation,  is  complete 
without  the  tale  of  how  Lawrence  Tibbett 
manages  to  put  stuffed  shirts,  society 
dames  with  affected  accents,  and  other 
folks  who  try  to  put  on  the  ritz,  in  their 
place. 

■>  ECENTLY,  at  a  dinner,  he  was  sur- 
*•■  rounded  by  a  group  of  chattering  wo- 
men with  a  lot  of  social  pretensions.  They 
gushed  around  him  simply  because  he  was 
a  celebrity;  they  acted  as  if  he  breathed  a 
purer  air  than  ordinary  human  beings. 

Finally,  Lawrence  Tibbett  got  sick  of  it. 

"You  know,  folks,"  he  said  loudly,  "I 
got  a  letter  from  my  Uncle  Ed  this  morn- 
ing. Ed's  the  best  bartender  back  home 
in  Bakersfield,  California,  and  our  family: 
good,  common,  wholesome  folk  like  you, 
are  mighty  proud  of  his  success." 

No  attention  did  bad-boy  Tibbett  pay 
to  his  hostess'  gasp  of  horror,  to  the  ill- 
concealed  astonishment  of  her  other  guests. 

"Of  course  Uncle  Ed's  a  bit  of  a  rascal, 
and  has  got  himself  into  scraps.  But 
what  of  it.    So  have  we  all." 

And  on  he  went,  telling  tales  about  his 
Uncle  Ed,  and  making  them  as  disrep- 
utable as  he  could. 


04 


RADIO    M IRROR 


Lanny   Ross'    Mother   Made 


Hi 


m  a 


Stai 


(Continued  from  page  29) 

aunt.  She  grew  up  a  concert  pianist, 
accompanist  for  Pavlova,  the  great  Rus- 
sian dancer,  married  an  actor  and  trav- 
eled with  him  over  three  continents, 
through  a  thousand  theaters,  opera- 
houses  and  music-halls,  playing,  arranging, 
acting  and  directing. 

If  we  are  to  tell  you  what  you  want 
to  know,  the  story  of  how  this  mother 
brought  her  son  up  the  steep  slope,  to 
radio  supremacy,  we  must  put  the  items 
down ,  in  their  proper  order.  So  here 
goes: 

The  first  item  is  heredity.  Mrs.  Ross 
passed  on  to  her  son  her  rich  musical 
heritage.  He  was  born  with  a  gift  for 
song,  a  beautiful  voice,  a  feeling  for 
music. 

Lanny  Ross'  infancy  was  spent  in  a 
home  bright  with  music.  The  piano  went 
all  day.  His  mother  sang  to  him  during 
most  of  his  waking  hours.  Psychologists 
and  authorities  on  child  education  will 
tell  you  that  these  early  months  of  in- 
fancy are  vitally  important  to  later  life. 

When  at  last  young  Lancelot  got  upon 
his  fat  little  legs  and  began  pulling  things 
off  the  table,  he  passed  at  once  into  the 
hands  of  a  remarkable  vocal  teacher — his 
mother,  a  woman  who  had  taught  many 
professional  singers.  At  two,  he  was  able 
to  wobble  his  way  through  a  song  with- 
out once  sliding  off  the  tune  or  falling 
off  into  flatness.  The  importance  of  this 
early  training  cannot  be  exaggerated. 
Conceive  of  these  lessons — not  as  lessons 
— but  as  part  of  the  child's  daily  life. 
Music  with  his  oatmeal  in  the  morning, 
music  with  the  stew  at  night.  His  mother 
playing,   practicing   her  own   professional 


How 

BARBARA 
BENNETT 

risked  her  LIFE 
for 

MORTON 
DOWNEY 

Revealed  for  the  first  time, 
the  thrilling  story  of  a  famous 
woman's  courageous  action 
to  make  her  famous  husband 
happy.  Watch  for  this  im- 
portant document  in  an  early 
issue  of 

Radio  Mirror 


Thrilling  Words 

but  nobody  says  them  to  the  girl 
who  has  Cosmetic  Skin  . . . 


IT'S  WONDERFUL  to  win  love 
—even  more  wonderful  to  hold 
it!  So  don't  let  Cosmetic  Skin 
steal  away  your  good  looks.  Stale 
make-up  left  choking  the  pores 
causes  tiny  blemishes,  dullness, 
blackheads,  perhaps — signs  of  this 
modern  complexion  trouble. 

Cosmetics  Harmless  if 
removed  this  way 

Lux  Toilet  Soap— the  soap  9  out 
of  10  screen  stars  use — is  especially 
made  to  remove  cosmetics  thor- 
oughly. Its  ACTIVE  lather  sinks 
deep  into  the  pores,  removes  every 


trace  of  dust,  dirt,  stale  cosmetics. 
Use  all  the  cosmetics  you  wish! 
But  to  protect  your  skin — keep  it 
really  beautiful — follow  this  sim- 
ple rule:  Use  Lux  Toilet  Soap  be- 
fore you  put  on  fresh  make-up 
during  the  day — ALWAYS  before 
you  go  to  bed  at  night. 


* 


Ruby  Keeler 

STAR  OF  WARNER  BROTHERS 
"GO  INTO  YOUR  DANCE" 


LIKE  SO  MANY  GIRLS  I 
USE  ROUGE  AND  POWDER,  j 
BUT  THANKS  TO  lUX 

Toilet  Soap  ill  never 
have  Cosmetic  Skin 


65 


RADIO     MIRROR 


Now- -a  Make-up  that 


'<^uwz&i  and  Lffa0dj 
at  the  same  time! 


ANY  face  powder  will  remove  "shine"  and 
.  give  your  skin  a  smoother  finish  .  .  .  Any 
rouge  and  lipstick  will  add  color  to  your  com- 
plexion,   i 

But  all  too  often  these  are  merely  momen- 
tary effects.  To  achieve  true  and  lasting  love- 
liness, your  cosmetics  must  not  only  beautify 
your  skin,  but  protect  it,  too. 

That  is  why  so  many  women  are  turning 
today  to  Outdoor  Girl  Face  Powder,  Rouge 
and  Lipstick.  For  these  are  the  only  beauty 
aids  of  their  kind  made  on  a  base  of  pure 
Olive  Oil  ...  an  ingredient  long  known  to 
skin  specialists  for  its  beautifying  and  pro- 
tective qualities. 

Be  Lovelier  This  Summer! 
Try  Outdoor  Girl  Olive  Oil  Face  Powder. 
Notice  how  light  and  fluffy  it  is,  yet  how  loy- 
ally it  clings  to  your  face.  No  other  powder 
does  so  much  to  rid  the  skin  of  dryness  .  .  . 
to  keep  it  soft,  smooth  and  gloriously  supple. 
Outdoor  Girl  Rouge  and  Lipstick  blend 
naturally  with  the  living  tones  of  your  com- 
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work,  rehearsing  professional  singers. 
Lanny  listening  and  every  now  and  then 
bursting  into  one  of  his  nursery  songs. 

A  great  singer  always  knows  _  much 
more  about  music  than  the  singing  of 
songs.  This  his  mother  knew.  How  wise, 
how  loving  in  the  nurture  of  this  lark  of 
hers  she  was  when  she  set  his  chubby 
hands  on  the  piano  keys  and  started  him 
off  to  learn  to  play  the  instrument.  Those 
were  the  days  of  finger  exercises  and  it 
took  patience  to  keep  him  working  at 
them.  To  make  sure  that  he  learned,  she 
made  an  arrangement  with  a  fellow  musi- 
cian to  come  and  give  the  boy  his  piano 
lessons.  Clever  woman,  she  realized  that 
a  stranger  frequently  has  more  authority 
than  a  parent. 

Always  self-effacing,  she  saw  that  the 
rapidly  growing  boy  was  approaching  an 
age  when  he  needed  more  than  she  was 
able  to  give  to  him.  Did  she  hug  Lanny 
close  to  her,  did  she  try  to  bar  out  the 
world  and  keep  the  glory  of  his  making 
to  herself?  Then  as  now,  she  had  only 
one  idea — and  that  was  the  welfare  of  her 
son.  She  went  out  and  found  a  place 
for  him  in  the  choir  of  a  church  in  Se- 
attle, Wash.,  the  city  in  which  they  were 
then  living.  An  audience,  she  knew,  was 
the  breath  of  life  to  a  singer.  She  knew 
that  in  a  choir  the  boy  would  get  a  type 
of  discipline  and  instruction  it  was  not 
in  her  power  to  impart. 

When  Lanny  had  sung  two  years  in 
Seattle  and  had  exhausted  the  benefits  he 
could  derive  from  remaining  there,  she 
got  him  a  scholarship  in  the  Choir  School 
of  the  Cathedral  of  St.  John  the  Divine 
in  New  York.  Sounds  simple,  doesn't  it? 
It  took  years  of  scrimping  and  scheming 
to  get  it  for  him.  It  took  hard  work  and 
heartache — but  in  doing  it  she  set  her 
son  squarely  on  the  path  to  his  triumphs. 

At  the  School  he  had  excellent  instruc- 
tion, both  in  music  and  academic  subjects, 
also  stimulating  companionship.  His  in- 
structor took  a  profound  interest  in  him 
and  when  he  went  to  Taft  Preparatory 
School,  he  saw  to  it  that  Lanny  got  a 
scholarship  there.  The  same  instructor 
tipped  the  Director  of  the  Yale  Glee  Club 
about  Lanny  and  so  at  Yale  the  train  of 
events  started  by  his  mother's  desire  to 
see  him  sing  in  the  Cathedral  still  carried 
on.     The  Yale  Glee  Club   Director  knew 


the  big  guns  in  NBC  and  he  arranged  for 
Lanny's  debut  on  the  air. 

All  of  which  is  a  bit  ahead  of  our 
story.  Pathetic  side  of  it  is  that  Mrs. 
Ross  who  had  dreamt  for  years  of  seeing 
her  boy  going  to  the  Choir  School,  was 
not  there  to  enjoy  the  dream  come  true. 
The  day  after  he  entered,  she  was  ob- 
liged to  leave  the  country  with  her  hus- 
band and  was  away  three  years.  When 
Lanny  told  me  this  tale,  he  concluded 
with,  "Gee,  but  my  mother  took  a  beat- 
ing." 

In  the  choirs  and  later  at  Taft  and 
Yale,  Lanny  learned  a  great  deal.  The 
fundamentals  of  breathing  and  voice  con- 
trol he  had  learned  from  his  mother. 
Diction  and  the  ability  to  mix  great  emo- 
tion with  great  restraint,  from  her  too. 

During  these  years,  Mrs.  Ross,  wise 
Mrs.  Ross,  did  not  thrust  herself  upon 
the  boy.  She  saw  that  her  son  was  at 
an  age  when  he  was  proud  of  his  powers, 
would  resent  parental  instruction.  But 
she  kept  herself  in  readiness  for  the  mo- 
ments when  he  needed  the  help  she  could 
give.  During  the  years  in  which  they  saw 
nothing  of  each  other,  they  corresponded 
voluminously.  Her  letters  contained  the 
wisdom_  of  a  life  spent  in  music.  They 
were  virtually  lectures  on  the  art  and 
philosophy  of  singing.  With  them  went 
invariably  copies  of  songs  which  she 
thought  he  might  enjoy  singing,  old  Eng- 
lish ballads,  German  lieder,  little  French 
songs  out  of  Montmartre. 

WHEN  Lanny's  first  chance  to  sing  in 
Radio  arrived,  he  was  still  at_  Yale. 
It  was  a  five  minute  job  on  a  Christmas 
morning  program  for  which  he  got  ten 
dollars — and  he  got  it  because  other  sing- 
ers were  to  lazy  to  get  up  early  on  the 
day  of  days.  It  was  a  chill,  clear  Christ- 
mas morning.  But  he  did  not  ride  down 
from  New  Haven  alone.  His  mother,  then 
living  near  him,  went  with  him  as  his 
accompanist.  The  comfort  of  it,  the  se- 
curity of  it,  having  a  mother  who  knew 
all  the  tricks  sitting  there  at  the  piano 
when  he  took  his  first  crack  at  the  micro- 
phone. Out  of  those  five  minutes  grew 
other  opportunities.  One  of  them  called 
for  his  traveling  to  New  York  one  day 
every  week.  He  never  went  alone.  Mother 
Ross  came  right  along,  playing  for  him, 


City... 

66 


State- 


Leon  Belasco,  the  continental  bandleader,  pledged  his  engagement  to 

Julie   Bruner,   stage   actress,   at  a  cocktail   party  thrown   at  the  Stork 

Club.     Vi   Bradley,   songstress,   Jack   Pearl   and   Peggy   Hopkins  Joyce 

were  snapped  as  they  drank  a  toast  to  the  happy  couple. 


RADIO    MIRROR 


67 


tricking  him  out  of  his  stage  fright, 
carrying  him  along  on  the  great  surge  of 
her  own  confidence  in  his  powers. 

Lanny  pleased  his  radio  audiences — 
thanks  to  his  mother's  training,  thanks  to 
the  gifts  he  drew  from  her  veins.  But 
even  so — he  would  never  have  been  one 
of  radio's  head  men  if  it  hadn't  been  for 
his  mother.  You  see  after  Lanny  got 
through  at  Yale  he  came  down  to  New 
York  and  studied  law  at  Columbia — and 
did  become  a  lawyer. 

When  he  got  through  at  Columbia, 
Lanny  Ross  stood  at  a  cross-roads.  One 
road  led  to  a  career  in  law,  the  other  to 
a  career  in  radio.  A  prominent  firm  of 
lawyers  had  offered  him.  a  place  with  a 
small  salary  to  start  but  with  a  future  of 
great  promise.  Radio  offered  him  at  once 
an  imposing  salary  and  a  future  equally 
roseate. 

The  choice  however  was  not  between  law 
and  radio  but  between  the  career  he  per- 
sonally wanted  to  follow  and  that  his 
mother  wanted.  Lanny  himself  had  no 
great  liking  for  the  stage  or  for  public 
singing.  He  had  seen  too  much  of  the 
dingy  side  of  theatrical  life  as  a  boy.  He 
did  not  like  living  a  gypsy  life,  always 
on  the  fringe  of  society.  He  wanted 
security,  a  position  in  society,  a  respec- 
table career. 

His  mother  gave  no  advice,  although 
every  fibre  in  her  body  yearned  to  see  her 
son  in  music,  following  the  career  of  his 
ancestors.  Lanny  asked  advice  of  a  great 
many  influential  friends.  They  all  advised 
the  law.  Lanny  came  home  from  asking 
questions  and  looked  at  his  mother.  No 
words  passed  between  them. 

W  ANNY  folded  his  hands  in  his  lap  and 
*-^  studied  his  thumbs.  He  went  back  in 
memory  to  his  childhood,  his  boyhood, 
the  years  in  which  his  mother  had  given 
all  she  had  to  perfect  him  musically;  he 
thought  of  the  letters  she  had  written  to 
him  from  England  and  Australia;  he  re- 
called her  difficult  life,  how  when  her  hus- 
band had  gone  off  and  left  her  penniless 
she  had  supported  the  family,  riding  her 
bicycle  over  the  countryside  giving  les- 
sons to  farmers'  children,  returning  at 
night  exhausted,  doing  it  year  after  year. 

A  life  in  law  was  dear  to  the  heart  of 
Lanny  Ross  but  he  chose  radio.  He 
tossed  away  his  dreams.  The  world  has 
since  repaid  him  for  his  sacrifice.  But 
let  none  of  you  who  read  this  make  the 
mistake  of  giving  the  wrong  person  credit 
for  Lanny's  full  time  entrance  into  radio. 
Lanny  did  what  he  did  out  of  love  and 
gratitude  for  his  mother.  And  the  thing 
he  did  was  only  a  small  payment  for 
what   she  had  done  for  him. 

Lanny  made  his  decision  because  he 
wanted  his  mother  to  have  immediately 
the  rest  and  leisure  she  had  earned.  He 
wanted  her  to  have  at  once  the  luxuries 
which  poverty  had  denied  her. 

Does  this  finish  the  story?  No,  the 
story  still  goes  on  because  Lanny  Ross, 
while  high  is  not  yet  at  the  top.  Mrs. 
Ross  is  still  vividly  at  his  side,  selecting 
his  music,  checking  his  exuberances,  giv- 
ing him  straight  from  the  shoulder  criti- 
cism, helping  him  with  her  confidence, 
steering  him  as  only  an  old  trouper  can. 

There  you  have  the  secret  of  Lanny 
Ross's  success  in  Radio.  And  there  are 
still  many  things  to  be  said,  to  further 
convince  you  how  important  a  mother 
has  been  in  the  career  of  this  star. 

There  are  all  the  ways  she  has  helped 
him  outside  of  music,  the  way  all  intelli- 
gent mothers  help  their  sons  which  though 
they  may  not  lead  to  great  achievement, 
almost  always  lead  to  the  development  of 
a  fine  character. 

Lanny  remembers  that  his  mother  gave 
him  plenty  of  freedom.     She  never  inter- 


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ferred  with  his  private  life,  never  snooped, 
never  imposed  the  weight  of  her  authority 
upon  him — she  let  him  feel  that  he  was 
an  individual.  He  went  out  and  sold 
newspapers  without  even  telling  her.  She 
didn't  criticize.  He  got  a  job  running 
errands  for  a  drug  store.  She  laughed 
with  him  over  his  comic  adventures. 

The  result  was  he  had  a  carefree,  hard 
working  boyhood  which  gave  him  a  feel- 
ing of  freedom  and  independence.  It 
bred  in  him  a  fearlessness  which  is  a 
quality  great  singers  must  have.  Can 
you  speak  clearly  when  you  are  scared? 
Nobody  can — much  less  sing — and  there's 
your  answer.  Lanny  hasn't  a  fear  in  the 
world  and  you  can  feel  it  in  the  clarity  and 
free  rise  and  fall  of  his  voice. 

And  if  this  youthful  singer  perched  atop 
the  world  hasn't  a  swelled  head  he  has 
his  mother  to  thank.  She  planted  in  him 
a  solid,  common-sense  idea  of  what  suc- 
cess is  and  what  it  can  be.  Lanny  likes 
radio,  is  thrilled  by  his  ability  to  make 
so  many  people  happy,  but  he  cannot  help 
but  feel  that  it  is  as  yet  inferior  to  the 
opera  and  the  concert  stage. 

Today,  the  concert  stage  is  his  great 
ambition  and  until  he  is  singing  there, 
giving    recitals    the    way    John    Charles 


Thomas  does,  he  will  not  be  satisfied. 
And  where  there  is  dissatisfaction  there 
is  rarely  conceit. 

He's  an  amazing  person.  Lanny  Ross, 
intelligent,  strong,  self-possessed.  You 
cannot  be  in  conversation  with  him  for 
many  minutes  without  becoming  aware 
that  Mrs.  Ross,  in  addition  to  making  a 
beautiful  singer,  has  brought  to  manhood 
a  remarkable  human  being. 

Here  he  is,  the  pet  of  millions  yet  he 
yearns  for  the  quiet  life,  a  place  in  the 
country,  the  white  house  and  the  grape 
arbor.  He  is  looking  for  one  now.  Does 
that  mean  he  is  about  to  get  married? 
He  said  it  did  not,  he  was  not  yet  ready. 

Still,  when  babies  came  into  the  con- 
versation, he  pricked  up  his  ears.  Yes,  he 
wanted  babies.  A  wife  and  babies  in  an 
environment  free  of  dust  and  noise,  alive 
with  growing  things.  He  dislikes  New 
York.  Bright  lights  and  spot  lights  mean 
nothing  to  him.  He  was  born  in  their 
glare.  He  wants  to  go  where  people  are 
simple  folk. 

A  remarkable  man.  an  unusually  fine 
singer — for  his  manliness  and  for  his  voice, 
give  the  credit  to  an  applecheeked  wo- 
man with  gray  hair,  five  feet,  two  inches 
tall — the  mother  of  Lannv  Ross. 


LAST    MINUTE    NEWS    FLASHES! 


MONDAY,  April  29th,  brings  one 
of  radio's  best  liked  personali- 
ties back  to  the  air.  George 
Frame  Brown,  originator  of  "Real 
Folks,"  has  created  a  new  serial  which 
will  follow  Amos  V  Andy  on  the  NBC 
blue  network  five  nights  a  week.  It's 
called  "Tony  and  Gus"  and  it'll  have 
Mario  Chamlee,  Metropolitan  Opera 
star  playing  the  role  of  Tony,  an  im- 
petuous Italian  lad  with  a  weakness 
for  pretty  girls.  Elsie  Mae  Gordon, 
one  of  the  important  character  actors 
who  helped  make  "Real  Folks"  so  pop- 
ular, will  have  a  leading  part  in  the 
new  serial. 

WHAT  would  you  think  of  a  role 
that  combined  the  story-telling 
ability  of  Baron  Munchausen  and  Paul 
Bunyan?  If  you  want  to  keep  the 
kiddies  quiet  for  fifteen  minutes  a  day 
put  them  at  the  loudspeaker  at  5:15 
and  let  them  hear  Grandpa  Burton,  an 
arm-chair  adventurer  with  yarns  a  mile 
long.  You  might  listen  yourself.  Grand- 
pa is  a  one-man  show  written  and 
acted  by  Bill  Baar,  youthful  NBC 
character  man.  He's  known  in  the 
Middle  West  as  the  man  of  many 
voices. 

SPRING  NOTES:  Freddy  Martin,  now 
that  his  Open  House  radio  series 
is  over  for  the  season,  opens  at  the 
Palmer  House,  Chicago's  famous  hotel 
Rosemary  and  Priscilla  Lane  will 
be  able  to  smile  again  soon.  They're 
having  their  teeth  braces  removed  be- 
fore long  .  .  .  Molasses  and  January, 
Showboat's  comedy  pair,  feel  better 
after  a  two  weeks'  vacation  with  pay 
in  balmy  Florida  .  .  .  Jack  Stanton  and 
Peggy  Gardiner  will   probably  remain 


as  soloists  on  Al  Jolson's  new  show 
(WEAF  and  network  Saturday  nights) 
.  .  .  Jack  Benny  is  in  Hollywood  again 
for  another  picture,  sort  of  a  spring 
habit  with  Jack  .  .  .  His  supposed 
quarrel  with  Bestor  has  been  patched 
up,  too.  Listeners  took  it  seriously  .  .  . 
Father  Coughlin  is  still  angling  for  sta- 
tion outlets  so  he  can  continue  his 
weekly  broadcasts  past  his  original 
schedule  .  .  .  Have  you  found  Graham 
McNamee  in  his  new  weekly  role  of 
sportcaster  every  Sunday  night  on 
NBC's  blue  network?  ...  To  fill  that 
seven  o'clock  spot  vacated  by  Alexan- 
der Woollcott,  CBS  has  moved  in  a 
day-time  sustaining  show,  "Roadways 
of  Romance."  Jerry  Cooper  stars  in 
the  one-hour  program. 

CTEP-CHILDREN,"  which  is  not  for 
*^  youngsters  but  grown-ups,  made 
its  debut  not  very  long  ago  on  NBC 
as  a  noon-day  feature.  It  features  a 
dramatic  situation  radio  does  not 
usually  touch  on  and  it's  noteworthy 
for  that  reason.  It's  the  story  of  a 
husband,  his  second  wife,  and  his 
daughter's  efforts  to  make  her  step- 
mother miserable. 

IMPORTANT  to  all  radio  listeners  is 
the  return  of  Gertrude  Berg  to  the 
air.  Every  Wednesday  now,  for  half 
an  hour,  the  creator  of  the  Goldbergs 
has  a  new  show  called  "The  House  of 
Glass."  Since  Mrs.  Berg  and  her  com- 
pany went  off  the  air  last  July,  they 
have  been  making  personal  appear- 
ances throughout  the  country.  She  re- 
turned to  New  York  a  little  over  a 
month  ago  when  she  went  to  work  on 
her  new  idea.  The  program  revolves 
around   a  country  hotel. 


68 


RADIO    M IRROR 


"I'll  Never  Trust  Another 

Man!"  Says  Mabel 

Albertson 

(Continued  from  page  31) 

chance.  And  his  amusement  faded.  The 
child  could  play,  beautifully,  better  than 
his  old  pianist!  After  all,  it  was  none  of 
his  business  if  she  lied  about  her  age  .  .  . 
if  he  hired  her,  he  would  save  at  least 
?5.00  a  week. 

"If  you  want  the  job,  girlie,"  he  said 
finally,  "put  up  them  braids  of  yours  and 
let  down  your  dress.  I'll  give  you  a 
chance." 

For  fourteen  hours  a  day,  for  twelve 
dollars  a  week,  little  Mabel  Albertson 
pounded  the  keys  in  this  smelly,  second- 
rate  neighborhood  house,  improvising 
tunes  to  match  the  mood  of  the  pictures, 
never  stopping  for  more  than  a  moment. 
And  she  loved  every  bit  of  it,  for  it 
brought  her  one  step  nearer  to  her  dream 
of  being  a  concert  pianist. 

"During  the  next  five  years,  when  I 
played  in  theatres  and  in  vaudeville,  I 
had  very  little  time  for  anything  but 
work  .  .  .  some  force  drove  me  on  to  an 
endless  round  of  taking  lessons:  dramatics, 
piano,  and  vocal  lessons. 

"Though  I  didn't  live  at  home,  Mother, 
who  had  remarried,  and  I  became  quite 
good  friends  and  I  saw  her  often." 

Now  that  she  was  old  enough  to  appre- 
ciate her  mother's  lot  fully,  her  resent- 
ment against  her  father,  against  men  in 
general,  burned  steadily.  No  one  had  ever 
done  anything  for  her,  and  she  vowed  no 
man  would  ever  have  the  chance  to. 

^SO,  though  her  piano  playing  and  sing- 
•^  ing  got  her  invited  to  many  parties, 
she  rarely  attended  them.  As  for  men,  she 
never  permitted  herself  to  become  seri- 
ously interested  in  any.  Just  as  long  as 
she  and  the  boys  were  pals,  friends,  she 
liked  them.     That  was  as  far  as  it  went. 

But  Fate  has  a  way  of  taking  matters 
into  her  hands,  and  arranging  our  destinies 
to  suit  her  whims  without  consulting  us. 

One  Saturday  night  Mabel  was  invited 
to  a  party.  She  was  dead  tired,  for  the 
motion  picture  theatre  had  had  a  mid- 
night performance,  and  she  wanted  noth- 
ing better  than  to  be  permitted  to  drop 
into  her  bed. 

"To  this  very  day,  I  don't  know  what 
made  me  go,"  she  said.  "No  one  would 
have  missed  me." 

As  she  was  walking  in  a  very  tall,  dark- 
eyed,  dark  haired  boy  was  walking  out. 
The  smoothest,  most  romantic-looking 
young  man  Mabel  had  ever  seen.  Their 
eyes  met.  "Lovely,"  he  murmured  under 
his  breath,  and  then,  as  if  in  a  dream,  he 
put  down  his  hat,  took  off  his  coat,  and 
came  back  into  the  room. 

"Why,  I  thought  you  insisted  on  going, 
Fred,"  the  others  sang  out. 

"I've  changed  my  mind,"  he  answered 
in  a  soft,  caressing,  southern  drawl,  mak- 
ing a  bee  line  for  Mabel.  "How  are  you, 
honey?"  were  his  first  words  of  greeting. 

And  so  it  started.  Fred  fell  in  love 
with  Mabel  and  her  blonde  loveliness. 
And  as  for  this  man-hater,  all  her  ob- 
jections, her  life-long  animosity  toward 
men,  disappeared  into  thin  air.  Somehow, 
it  was  unfair  to  judge  him  as  one  would 
ordinary  men.  Fred  was  different,  al- 
ways would  be.  She  couldn't  imagine  her 
handsome,  fun-loving,  tender  sweetheart 
ever  hurting  anyone. 

"All  I  want,"  he  whispered,  "is  to  make 
you  happy,  sweet,  forever." 

And  so  in  the  due  course  of  time  they 
were  married.  And  at  the  beginning  it 
was  heaven. 


The  Wrong  Color 

Can  Make  You  Look 

5  to  10  Years  Older! 

By  ^^CCOA]  CdZfueA. 

If  there's  one  thing  you  want  to  "try  on",  it's 
your  face  powder  shades.  You  may  not  realize 
it,but  it's  aknown  fact  among  artists  and  make- 
up experts  that  the  wrong  shade  of  face  powder 
can  make  you  look  older  than  you  really  are. 

Many  a  woman's  age  is  unjustly  placed  at  5 
to  10  years  more  than  it  actually  is  simply  on 
account  of  the  color  of  face  powder  she  uses. 
There  is  no  greater  error  than  to  choose  your 
face  powder  color  on  the  basis  of  "type"  or  col- 
oring. Matching  isn't  what  you  want  at  all,  but 
flattery — enhancing  of  your  natural  gifts. 

Seek  to  Flatter  —  Not  to  Match ! 

Many  a  brunette  who  uses  a  brunette  or  dark 

rachel  powder  wants  another  shade  altogether. 

The  same  with  blondes.  Many  a 

blonde  who  uses  a  light  rachel  or  a 

beige  really  requires  a  darker  tint. 

You  must  remember  that  the  color 

of  your  hair  doesn't  govern  the  color 

of  your  skin.  A  brunette  may  have  a 

very  light  skin,  while  a  blonde  may 

have  quite  a  dark  one,  and  vice  versa. 


HOW 

YOU  SELECT 

YOUR  SHADE 

OF 
FACE  POWDER? 


The  only  sensible  and  practical  way  to  choose 
your  face  powder  shade  is  to  "try  on"  all  the 
five  basic  shades  which  colorists  agree  are  suf- 
ficient to  take  care  of  all  tones  of  skin.  And  this 
is  the  opportunity  I  give  you,  at  no  cost  to  you! 

My  Service  to  the  Women  of  America 

In  order  to  help  you  solve  the  all  important 
question  of  which  shade  of  face  powder  for 
you,  I  will  send  you  all  five  shades  of  my  Lady 
Esther  Face  Powder  absolutely  free  of  cost. 
When  you  try  on  all  five  shades,  as  you  must, 
you  will  discover  whether  you  have  been  right 
or  wrong  in  your  shade  of  face  powder  and 
whether  you  have  been  benefiting  or  suffer- 
ing as  a  result. 

Many  times  it's  the  woman  who  is  most 
sure  of  her  shade  of  face  powder  that  is  most 
astonished  with  the  results  of  this  test.  Many 
times  it  is  the  shade  that  a  woman  would  never 
suspect  that  proves  to  be  most  youthifying 
and  flattering. 

Mail  the  coupon  or  a  postcard  today  and 
learn  for  yourself  whether  you  are  doing  your- 
self justice  or  injustice  in  the  shade  of  face 
powder  you  are  using. 


FREE 


(You.  can  paste  this  on  a  penny  postcard.)  (13) 

Lady  Esther,  2034  Ridge  Avenue,  Evanston,  Illinois. 

Please  send  me  by  return  mail  a  liberal  supply  of  all  five  shades 
of  Lady  Esther  Face  Powder. 


Name^ 


Copyrighted  by  Lady  Esther  Company,  1935 


City_ 


.  State- 


(Ifyou  live  in  Canada,  write  Lady  Esther,  Toronto,  Ont.) 


69 


RADIO    M IRROR 


No 
takers 


MEN  say  of  her,  "Good  looking.  Good 
company.  Nice  Girl.  But  please 
excuse  me." 

Why? 

There  is  just  one  reason.  She's  careless 
about  herself!  She  has  never  learned  that 
soap  and  water  cannot  protect  her  from 
that  ugly  odor  of  underarm  perspiration 
which  makes  people  avoid  her. 

She  has  nobody  to  blame  but  herself. 
For  it's  so  easy,  these  days,  to  keep  the 
underarms  fresh,  free  from  odor  all  day 
long.  With  Mum! 

It  takes  just  half  a  minute  to  use  Mum. 
And  you  can  use  it  any  time  —  before 
dressing  or  afterwards.  Mum  is  harmless 
to  clothing,  you  know. 

It's  soothing  to  the  skin,  too.  You  can 
use  it  right  after  shaving  the  underarms. 

The  daily  Mum  habit  will  prevent  every 
trace  of  underarm  odor  without  prevent- 
ing perspiration  itself.  Get  into  the  habit 
— it  pays  socially.  Bristol-Myers,  Inc., 
75  West  St.,  New  York. 


MUM 


TAKES  THE  ODOR  OUT 
OF  PERSPIRATION     ^ 


ON    SANITARY    NAPKINS.   Make  sure  that 
you  can  never  offend  in  this  way.  Use  Mum! 


70 


Since  Fred  was  an  advertising  solictor 
she  traveled  through  the  United  States 
with  him.  He  averaged  $150  a  week,  an 
unheard  of  sum  to  the  young  bride,  and 
she  had  everything  her  heart  desired.  Life 
was  new  and  radiant  and  glamorous,  till 
Mabel  realized  she  was  going  to  have  a 
baby. 

And  what  should  have  been  the  supreme 
experience  of  life,  and  brought  joy  and 
happiness  to  them,  tightening  the  bond 
of  love  between  them,  brought  nothing 
but  havoc  and  sorrow — and  the  breaking 
of  the  bubble  of  happiness. 

At  the  beginning  she  refused  to  admit 
even  to  herself  that  Fred  was  becoming 
more  distant,  less  affectionate.  Of  course 
he  had  to  travel.  There  was  nothing 
wrong  with  leaving  her  in  a  furnished 
room  in  Philadelphia,  to  await  the  arrival 
of  the  baby.  And  what  if  he  did  send 
her  only  $25.00  a  week  when  he  made 
six  times  that  sum?  What  if  he  did  spend 
the  rest  on  himself,  on  having  a  good 
time?  She  certainly  couldn't  go  along 
with  him  now. 

B  T  wasn't  till  a  few  months  after  the 
M  baby  was  born:  a  darling  brunette  girl, 
the  image  of  her  daddy,  that  the  young 
mother  was  forced  to  acknowledge  that 
history  was  repeating  itself.  That  her 
gay,  handsome,  irresistible  husband  was 
the  same  type  as  her  father  had  been. 
The  responsibilities  of  parenthood  were 
too  much  for  him.  And  suddenly  her  al- 
lowance stopped  entirely. 

Heartbroken,  she  packed  her  few  be- 
longings and  went  back  home  to  mother 
with  the  baby.  Occasionally,  her  charming 
husband  would  send  some  money,  as  if 
he  recalled  he  had  a  family.  Then  for  a 
long  time  they  would  hear  nothing  at  all. 
It  was  as  if  the  earth  had  swallowed  him. 

"I  was  still  so  crazy  about  him,"  she 
told  me,  "that  when  he  finally  came  to 
see  me,  we  made  up  immediately.  That 
happened  four  times.  We  established 
homes  in  Philadelphia,  in  Boston,  in  Wash- 
ington and  in  Lynn.  Each  time  things 
would  go  beautifully  for  awhile  and  then 
he'd  disappear  and  send  no  money." 

Shortly  after  their  last  break-up  she 
realized  she  was  to  have  another  baby, 
and  her  son,  George,  was  born.  A  while 
later  she  got  a  divorce. 

As  soon  as  she  could,  she  hustled  around 
trying  to  earn  a  living  for  the  two  chil- 
dren. Thoroughly  disillusioned  at  last, 
she  determined  she  would  never  trust  any 
other  man,  never.  Her  father  and  then 
her  husband  had  failed  her:  that  was 
enough ! 

Nor  would  she  deprive  her  children  of 
a  decent  home  or  affection.  Her  mother 
took  care  of  them  while  she  worked.  And 
for  awhile,  things  went  quite  well.  Per- 
haps you  remember  her  as  a  vaudeville 
songbird,  as  a  night-club  entertainer?  She 
even  appeared  in  the  moving  picture, 
"Gang  War." 

Came  the  depression,  and  the  end  of 
everything   for   her   and   her   loved   ones. 


Night  clubs  were  doing  very  little  busi- 
ness; she  couldn't  get  a  place.  Vaudeville 
had  been  shot  to  pieces  by  radio.  Pianists 
were  drugs  on  the  market.  Gradually, 
her  bank  account  dwindled  .  .  .  step  by 
step  she  went  down  in  her  mode  of  living, 
from  a  cozy  apartment  to  a  bare  hall 
bedroom. 

Spasmodically,  a  check  would  arrive 
from  her  ex-husband  .  .  .  then  silence 
again.  For  three  years  she  didn't  know 
where  to  turn  for  aid,  where  her  next 
meal  was  coming  from.  Days  she  lived 
on  coffee  and  stale  bread.  Every  chance 
she  got  to  fill  in  at  a  night  club  she  ate 
all  she  could  there,  and  into  an  envelope 
she  slipped  whatever  money  she  had  made. 
It  went  back  to  Lynn,  where  her  mother 
was  caring  for  Patricia  and  George. 

"Once  I  remember  I  hadn't  eaten  for 
three  days,"  she  told  me  in  a  matter-of- 
fact  tone.  "Everything  had  been  pawned 
except  my  platinum  wedding  ring.  So 
finally  I  sold  that  for  $3.75.  Not  much? 
Enough  to  feed  my  children  and  me  for  a 
few  days." 

Last  year,  when  things  looked  darkest, 
a  friend  introduced  her  to  Phil  Baker. 
And  she  landed  on  his  program  as  lead- 
ing lady,  comedienne  and  character  act- 
ress. She's  been  there  ever  since,  the 
only  woman  lead. 

As  you  know,  the  Phil  Baker  show  was 
stationed  all  last  Spring  in  Chicago, 
where  Mabel  Albertson's  ex-husband  lives. 
Not  once  did  he  ask  to  see  his  children, 
or  come  near  them!  Patricia  and  George 
never  remember  seeing  him,  wouldn't 
recognize  him  if  he  came  up  to  them. 

An  incident  that  occurred  recently 
brought  this  point  home  to  Mabel  more 
poignantly  than  anything  else  could  have 
done. 

Her  own  father,  who  had  never  seen 
the  children,  suddenly  turned  up  one 
night,  and  met  his  two  grandchildren.  But 
she  introduced  him  as  Mr.  Albertson. 

Off  to  bed  the  youngsters  went,  but  not 
to  sleep.  According  to  their  nurse,  their 
minds  were  wide  awake,  and  they  specu- 
lated long  and  earnestly  on  who  the 
strange  gentleman  could  be. 

■FINALLY  the  boy  had  an  inspiration. 
*  "He's  got  the  same  name  as  mummy, 
you  know,"  he  said  triumphantly.  "I  bet  I 
know  who  he  is.    He  must  be  our  daddy." 

But  the  little  girl,  older  and  wiser, 
said,  "I  don't  believe  it.  He's  so  much 
older  than  our  mommie." 

To  this  day  they  don't  know  who  he 
is,  for  he  has  not  come  again  to  see  them. 

Mabel  Albertson,  in  spite  of  her  disil- 
lusionment, has  many  men  friends.  With 
her  wit  and  beauty  and  sincerity  she 
couldn't  escape  them.  One  is  crazy  about 
her,  crazy  about  the  children,  and  wants 
nothing  better  than  the  privilege  of  mar- 
rying her  and  taking  care  of  them.  But 
she   refuses   to   say  yes. 

"I'm  afraid  to  entrust  myself  and  the 
children  to  any  man  again,"  she  told  me. 
"Experience  has  taught  me  not  to.  I'll 
never  trust  another  man." 


"DON'T  STRUGGLE  FOR  FAME!" 
says  EVERETT  MARSHALL 

Anyone  who  has  ambitions  to  be  successful  in  any  field  of  radio  must 
read  this  inspiring  and  helpful  story — what  the  famous  singer  has 
learned  from  his  own  struggles — and  from  the  success  he  has  achieved 

despite  them. 

IN   RADIO  MIRROR  for  JULY 
on  sale  on  May  24 


RADIO     M IRROR 


Meet  Mr.  and  Mrs.  Al  Pearce 


(Continued    from    page    26) 

or  other  introduced  'em.  AI  asked  per- 
mission to  drive  them  home.  Of  course 
there  wasn't  any  rhyme  or  reason  to  it. 

But  Mrs.  Carter  thought  it  might  be  a 
good  idea  to  humor  Mr.  Pearce.  Some- 
where she  had  read  about  radio  people 
getting  temperamental  if  they  are  crossed. 

Thus  began  the  courtship  of  the  present 
Mrs.  Pearce.  Every  waking  moment  in 
young  Mr.  Pearce's  life  was  spent  around 
the  Carter  hearthside  except,  of  course, 
the  time  for  rehearsals  and  the  program 
itself. 

The  next  scene  finds  the  couple  over  in 
Reno.  But  they  weren't  getting  divorced. 
Not  a  bit  of  it.  They  were  just  trying  to 
be  different  from  the  rest  of  the  crowd. 
They  trekked  over  the  highway  via  Don- 
ner  Lake  and  into  Reno  to  be  married. 

The  honeymoon  was  a  brief  one  with 
picnics  'round  about  the  country,  refresh- 
ing swims  in  the  sulphur  baths  and  trips 
to  the  nite  clubs. 

■•1GHT  there  a  hasty  researcher  would 
■*"■  indicate  that  Mrs.  Pearce  had 
dropped  out  of  the  picture.  Well  he 
might,  for  the  average  on-looker  never 
seems  to  hear  of  Al's  frau. 

But  she's  the  gang's  severest  critic  and, 
though  she  never  basks  in  the  limelight, 
she  is  a  big  help  to  the  NBC  troupe. 

She  hears  the  program  daily  and  picks 
out  any  possible  flaws,  makes  suggestions 
for  forthcoming  productions,  and  even 
plays  the  piano  for  Al  to  rehearse  his  songs. 

Yet  she  has  never  appeared  on  one  of 
the  programs  nor  posed  before  a  micro- 
phone. Her  work  has  been  behind  scenes 
and  acting  as  chauffeur  for  the  Pearce 
car  as  they  troupe  on  vodvil  tour. 

Strenuous  times  do  not  give  Audrey 
much  of  a  chance  to  keep  house,  because 
they  move   around   from   place   to  place. 

Of  course  she  can  cook.  That  is,  when 
Al  will  let  her.  When  he  was  a  young- 
ster he  spent  a  time  in  Nevada  cooking 
for  a  roadside  cafe.  Then  came  a  long 
period  of  time  in  the  show  business  with 
his  banjo,  song  and  orchestra  until  radio, 
when  he  developed  his  own  program. 

Maybe  that's  where  this  cooking  craze 
of  his  started.  Anyway,  he  is  never  su- 
premely happy  until  he  can  mess  around 
with  a  lot  of  pots  and  pans.  Why,  he 
doesn't  even  get  sore  when  the  wife 
marches  him  back  into  the  pantry  to 
wash  the  dishes  after  he  has  experi- 
mented. 

Barbecued  meats  are  his  favorite  dish. 
Steaks  and  fried  spuds  are  his  chief  every- 
day standby. 

Sometimes  AI  tries  out  the  recipes  that 
fans  send  in.  But  the  idea  isn't  such  a 
hot  one  with  Mrs.  Pearce.  It  wouldn't  be 
so  bad  if  AI  would  stick  to  the  recipes  as 
sent  in.  But  he  starts  to  experiment  and 
when  the  dish  is  on  the  table  nobody  can 
recognize  it. 

So  Mr.  and  Mrs.  AI  Pearce  seem  to 
be  "living  happily  ever  after"  just  as  they 
say  in  the  story  books. 

And  when  the  trouping  days  and  the 
radio  stints  are  over  and  they  begin  to 
grow  old,  they  both  have  a  dream. of  the 
twilight  days  together.  They  want  to 
spend  the  sunset  years  in  a  rustic  log 
cabin  with  a  fireplace  and  an  electric  re- 
frigerator up  in  the  hills  near  Marysville 
in  the  northern  part  of  the  state. 

Don't  look  for  this  though  for  a  long 
while  yet.  Al  is  only  thirty-five.  He'd 
resent  it  if  you  sent  him  a  comfy  arm 
chair  and  other  accoutrements  of  old  age 
for,  he  says,  "We're  just  a  couple  of  kids 
trying  to  get  along." 


SEE  HOW  I 

LOOK  SINCE 

I  GAINED 
12  POUNDS 


It's  a  shame  to  be 

SKINNY 

When  Special  Quick  Way 
Adds  5  to  15  lbs.  Fast 


THOUSANDS  who  were  "skinny"  and 
friendless  have  gained  solid,  attractive 
flesh  this  new  easy  way— in  just  a  few  weeks! 

Doctors  for  years  have  prescribed  yeast  to 
build  up  health.  But  now,  with  this  new  yeast 
discovery  in  pleasant  little  tablets,  you  can  get 
far  greater  tonic  results  than  with  ordinary 
yeast— regain  health,  and  also  put  on  pounds 
of  firm  flesh— enticing  curves— and  in  a  far 
shorter  time. 

Not  only  are  thousands  quickly  gaining 
beauty-bringing  pounds,  but  also  clear,  ra- 
diant skin,  freedom  from  indigestion  and  con- 
stipation, new  pep. 

Concentrated  7  times 

This  amazing  new  product,  Ironized  Yeast,  is] 
made  from  specially  cultured  brewers'  ale  yeast  I 
imported    from    Europe— the    richest    yeast' 
known  — which  by  a  new  scientific  process  is 
now  concentrated  7  times—  made  7  times  more 
powerful. 

But  that  ia  not  all!  This  super-rich  yeast  is 
ironized  with  3  kinds  of  strengthening  iron. 

Day  after  day,  as  you  take  Ironized  Yeast  tab- 
lets, watch  flat  chest  develop,  skinny  limbs  round 
out  attractively,  constipation  go,  skin  clear  to 
beauty— you're  an  entirely  new  person. 

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No  matter  how  skinny  and  weak  you  may  be,  this 
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71 


MARRIAGE 


BROUGHT     HER 


HAPPINESS 


by     ETHEL     CAREY 


What  is  that  indefinable  something  in 
the  relationship  between  Virginia  Rea 
and  her  husband  that  creates  harmony? 


VIRGINIA  REA'S  life  has  just  be- 
gun,  at  an   age  when   most  of  us 
feel  our  lives  are  half  over.    In  her 
middle  thirties,  she  has  just  married  Ed- 
gar Sittig,  the  cellist. 

"It's  the  beginning  of  my  life,  really 
the  very  start,"  she  told  me  earnestly,  her 
lovely  gray  eyes  shining.  "I'm  an  entirely 
different  person.  Somehow  my  new-found 
happiness  has  made  me  realize  how  empty 
and  futile  life  was  before." 

Most  women  when  they  reach  the  dread 
thirties  and  remain  single,  try  to  shut 
their  eyes  deliberately  to  what  they  have 
missed.  They  tell  themselves  that  they 
don't  need  men;  that  their  lives  are  filled 
with  work  and  other  interests.  Particu- 
larly if  they  are  successful  in  their  work, 
as  is  Virginia  Rea,  whom  you  have  heard 
each  Sunday  night  on  the  Album  of 
Familiar  .Music. 

But  Virginia  never  kidded  herself.  "It 
wasn't  that  I  didn't  want  to  marry;  I 
just  couldn't,"  she  told  me.  A  brief,  un- 
fortunate marriage  back  in  the  first  flush 
of  youth,  proved  such  a  harrying  and  dis- 
illusioning experience  that  she  just  didn't 
dare  try  marriage  again  till  she  met  Edgar 
and  all  her  doubts  were  swept  away  in  a 
new-found   companionship. 

"I  was  always  a  domestic  soul  and 
never  liked  anything  better  than  fussing 
around  in  my  apartment,  cooking  for  my 
mother  and  brother  when  they  visited  me. 
I  was  actually  ashamed  of  the  pleasure  I 
got  from  embroidering  pillow-cases  and 
table-cloths.  I've  sewed  enough  linens  to 
fill  the  White  House  linen  closet,"  Virginia 
told  me. 

But  in  spite  of  all  the  things  she  did  to 
fill  the  void  she  sensed  in  her  life,  Virginia 
was  always  conscious  at  heart  of  an  aching 
loneliness,  an  emptiness  that  neither 
crowds  nor  people  nor  her  brilliant  suc- 
cess could  make  up  for.  Vet  there  was 
something  in  her  that  kept  her  from 
reaching  out  for  companionship,  a  shy- 
ness and  reserve  that  she  tried  in  vain  to 
get  over.  On  the  surface  she  seemed  quiet 
and  aloof  and  few  people  took  the  trouble 
to  penetrate  behind  that  surface. 

Even  Edgar,  when  he  first  met  her, 
thought  her  quiet,  reserved  manner  was  a 
pose.    Was    it     {Continued   on   page   91) 


72 


M 


RADIO    MIRROR 


How    to    Get    More    Fun 
Out  of  Music 

(Continued  from  page  51) 

back  and  wait  for  the  leaders  to  begin 
the  applause.  As  soon  as  they  hear  it 
they  join  in  lustily.  For  this  simple  duty, 
all  members  are  awarded  free  tickets 
and  they  get  to  hear  the  great  artists  and 
great  operas  all   through  the  season. 

One  of  the  funniest  stories  that  has 
come  out  of  New  York  evolves  around 
the  Metropolitan  claque.  A  certain  tenor 
who  is  very  well  known  always  has  the 
claque  come  to  his  house  for  rehearsal 
before  he  sings   certain   operas. 

In  a  particular  aria  "//  mio  tesoro" 
from  Mozart's  "Don  Giovanni",  there  is  a 
certain  note  that  is  held  a  long  time,  so 
long  that  by  the  time  the  note  ends  the 
audience  is  simply  overwhelmed  at  the 
singer's  breath  control  and  bursts  into 
applause.  Well,  the  tenor  begins  his  note. 
Just  about  the  time  when  his  breath 
naturally  begins  to  give  out,  he  signals  the 
claque  which  starts  a  small  ruff  of  ap- 
plause all  over  the  house.  The  applause 
lasts  only  a  few  seconds,  but  that  few 
seconds  in  which  the  tenor's  voice  is  mo- 
mentarily drowned  in  applause  is  enough 
to  allow  him  to  catch  his  breath  again. 
When  the  clapping  dies  down  that 
audience  sees  that  he  is  still  holding  the 
note.  He  goes  on  with  his  second  wind 
and  by  this  time  everyone  is  flabber- 
gasted at  the  fellow's  tremendous  powers 
and  the  song  ends  in  a  blaze  of  glory  and 
applause  for  him.  It's  all  part  of  the  tricks. 

So — when  you  hear  tremendous  ap- 
plause after  numbers  on  your  radio  pro- 
grams, don't  be  misled.  It  is  usually  only 
part  of  the  show.  Of  course  it's  thrilling, 
and  excellent  showmanship  but  it's  only 
another  reason  for  our  practicing  what 
was  mentioned  before  in  this  article: 
musical  independence.  Make  your  own 
musical  decisions.  Because  all  that  is  ap- 
plauded  is  not   good. 

* 

WHICH  brings  me  to  another  question 
I  promised  to  discuss  in  last  month's 
installment:  the  why  of  orchestra  con- 
ductors. Why  are  there  such  people  as 
orchestra  conductors?  And  what  makes 
one  greater  than  another?  To  the  casual 
observer  the  conductor  is  just  an  animated 
back,  a  sort  of  clown  who  stands  con- 
spicuously in  front  of  his  orchestra  waving 
his  hands  artistically  in  the  air.  It  looks 
as  if  any  of  us  could  do  as  well.  But  we 
couldn't. 

Orchestra  leaders  may  be.  said  to  be 
the  soul  of  the  orchestra  they  are  con- 
ducting. Their  influence  upon  the  per- 
formance of  a  work  is  very  marked,  so 
much  so  that  it  soon  becomes  possible  to 
recognize  who,  of  the  several  prominent 
conductors  in  America,  is  conducting  a 
certain  work  without  being  told. 

Stokowski,  the  great  maestro  of  the 
Philadelphia  Symphony  is  unmistakable. 
The  perfect  drilling  of  his  men,  the 
extraordinary  ease  of  their  _  playing,  the 
precision  and  smoothness  is  noticeable. 
But  the  Stokowski  mark  is  not  alone  this 
perfect  execution.  It  is  his  brilliance,  his 
consummate  showmanship  that  makes  his 
performances  stand  out  on  the  air  like 
an  etching. 

Stokowski  loves  the  spectacular.  He 
wants  to  do  everything  in  a  living,  excit- 
ing, and  vibrant_  way.  When  you  listen  to 
him  conduct  his  programs  next  season 
watch  for  this  quality.  His  tempos  will 
be  faster,  his  phrasing  more  sensuous,  his 
stories  more  lurid.  You  will  feel  the  per- 
sonality of  a  man  who  lives  strongly, 
passionately,  throbbing  its  way  into  his 
symphonies. 


Healthy  mouths  now 
come  in  packages 

labelled  Dentyne 


A  healthy  mouth,  white  teeth,  how  important 
they  are  to  any  woman  and  to  all  well-groomed 
men,  too!   Here's  an  easy  way  to  have  them  .  . . 

DENTYNE  IS  AN  AID  TO  MOUTH  HEALTH 
The  extra  firm  consistency  of  Dentyne  provides 
just  the  vigorous  mouth  exercise  everyone  needs 
—  the  exercise  lacking  in  modern  soft-food  diets. 
This  chewing  stimulates  the  circulation  in  the 
tissues,  and  keeps  the  mouth  and  teeth  clean.  It 
prevents  flabby  muscles,  too.  Many  doctors  and 
dentists  recommend  it  as  a  regular  health  habit. 

AND  A  DELICIOUS  GUM,  TOO  —  Chewing 
Dentyne  is  a  pleasant  health  habit  because  it  is 
such  a  delicious  gum  ...  At  the  first  taste  of  its 
spicy,  tempting  flavor  you  congratulate  yourself 
on  having  found  a  chewing  gum  that  is  different 
.  . .  thoroughly  satisfying.  Dentyne  has  a  charac- 
teristic, handy,  flat  shape  which  makes  it  easy  to 
carry  in  your  purse  or  pocket  ...  an  exclusive 
feature  for  many  years. 


DENTYNE 

KEEPS  TEETH  WHITE -MOUTH  HEALTHY 


73 


RADIO     MIRROR 


Take 

a  movie  star's 

beauty  advice 


JOAN    BLONDELL, 
Warner  Bros.'  Star, 
see    her    now    in 
TRAVELING    SALESLADY 


Wi 


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Name 

Address 

City State 

□  Dark              3  Chestnut  □  White  or      □  Medium 
Brown                Brown  Gray                   Brown 

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□  Titian                 Brown  □  Ash                     Blonde 
Reddish       □  Titian  Blonde         □  Light 
Brown              Reddish  □  Black                Gulden 

Blonde  Blonde 


74 


After  we've  listened  several  hours  a 
week  to  symphonic  programs  for,  say, 
one  year,  the  conductor's  work  will  be- 
come more  wonderful  to  us.  Toscanini  may- 
be just  an  Italian  name  to  you  now.  In 
a  year,  you  will  begin  to  know  why  he 
is   called   the   master   conductor. 

IN  his  interpretations.  Toscanini  towers 
*  because  he  seems  to  have  mastered  the 
art  of  making  the  music  everything,  his 
own  personality  nothing.  He  hears  every- 
thing. Think  of  having  ears  so  sensitive 
that  every  instrument  in  a  full  symphony 
orchestra  stands  out  as  if  it  were  playing 
alone!  Think  of  a  memory  so  perfect  that 
every  symphony  ever  written  is  pho- 
tographically imprinted  upon  the  mind! 
Toscanini  never  uses  a  score.  He  knows 
every  note  every  instrument  should  be 
playing  at  all  times.  This  genius  of  his 
has  amazed  the  world.  To  him  it  has  been 
at  once  an  ecstasy  and  a  torture. 

Toscanini's  music  is  in  his  mind.  He 
hears  his  symphonies  as  a  whole.  He 
knows  exactly  how  they  should  sound.  In 
rehearsals  with  the  orchestra  his  whole 
effort  is  bent  toward  bending  the  musi- 
cian to  his  own  musical  will.  They  must 
feel  it  the  way  he  does,  and  then  play  it 
that  way.  Sometimes  they  can't  under- 
stand his  interpretation,  they  play  it 
their  own  way.  Then  Toscanini  is  liable 
to  cry  out  in  pain.  A  sound  to  him  that 
is  not  perfect,  not  played  the  way  he 
hears  it  in  his  mind,  is  the  most  awful 
torture. 

He  has  been  known  to  kneel  down  in  the 
middle  of  rehearsal  and  pray  to  God  that 
his  men  may  feel  the  music  the  way  he 
does.  He  begs  them.  Prays  to  them. 
Screams  at  them.  Throws  his  glasses  to 
the  floor.  Pounds  a  desk  until  the  glass 
top    cracks.    Finally,    when    he    hears   the 


thing  the  way  he  has  dreamed  it,  he  is 
likely  to  cry  with  joy.  He  thanks  his 
men.  And  they,  at  this  point  usually 
close  to  exhaustion,  thank  God  that  they 
can  at  last  go  home. 

None  of  this  is  temperament  with  Tos- 
canini. It  is  that  he  is  able  to  hear  his 
music  as  it  would  sound  in  perfection  and 
to  that  impossibly  high  ideal  he  drives, 
begs,  curses,  cajoles  and  finally  elevates  his 
orchestra. 

Now  then,  let  me  suggest  that  this 
summer,  while  the  large  orchestras  and 
the  operas  are  off  the  air,  you  neverthe- 
less continue  this  new  way  of  listening  to 
music.  There  will  be  continuous  good  pro- 
grams that  will  interest  you,  even  if  they 
be  lighter  than  the  seasonal  ones.  If  you 
are  really  serious  about  learning  more, 
I  would  suggest  that  you  get  into  the 
habit  of  reading  about  one  book  a  month 
on  music  and  musicians.  Next  time  I  am 
going  to  give  you  a  bibliography,  a 
brief  one,  that  might  interest  you  through 
the  summer  months.  But  don't  make  a 
job  of  this  reading  business.  That  is, 
don't  go  about  it  too  earnestly,  because 
it  won't  be  fun  to  you  that  way,  and  it 
won't  "take."  Do  it  when  you  want  to 
do  it.  And  not  with  any  goal  in  mind 
other  than  to  entertain  and  please  your- 
self. 

Then  I  will  give  you  more  stories 
about  the  great  composers  and  singers, 
and  orchestra  conductors,  and  some  sug- 
gestions on  how  to  listen  to  music  in 
the  summer.  Summer  is  not  the  music 
season,  but  it's  an  excellent  time  to  hear 
lighter,  though  great  music.  In  parting. 
I  must  not  forget  to  answer  the  question 
which  has  dogged  this  series  for  the  past 
three  months:  is  it  true  that  all  good  trap 
drummers  are  crazy? 

The  answer  is:  Alas!  Yes. 


Enchanted   Lady 

(Continued  from  page  34) 


bitterly.  "My  life  is  bounded  on  all  sides 
by  contracts.  I  haven't  any  freedom,  at 
all.     You   don't   understand." 

Ginger  looked  at  him  dully.  She  knew 
what  he  meant.  He  had  agreed  not  to 
marry  as  long  as  his  contract  with  Bron- 
stein  endured,  and  he  was  signed  up  for 
another  year.    A  whole  year! 

Mark  Hammond  loved  her,  but  he  was 
not  willing  to  jeopardize  his  fame  for  her. 
He  would  not  do  anything  to  violate  his 
contract.  He  had  built  up  the  Bronstein 
hour  until  it  was  the  biggest  thing  of  his 
career:  a  part  of  him.  It  compared  now 
in  popularity  with  the  Fleischmann  hour, 
and  the  Chase  &  Sanborn  program. 
Could  she  blame  him  for  not  wishing  to 
endanger  his  success,  even  for  her  sake? 

Ginger  struggled  with  a  pang  of  dis- 
illusion, trying  to  find  excuses  for  Mark. 
She  would  have  given  up  fame,  and 
everything,  for  his  love.  But  that  was  not 
a  man's  way.  Love  might  be  a  woman's 
whole  existence,  but  for  a  man  it  was  not 
enough.    It  was  not  enough  for  Mark. 

He  seemed  to  evade  her  direct  glance. 
"We  shall  have  to  wait.  Ginger." 

"Wait!"  Ginger  repeated.  As  though 
she  had  not  waited  an  eternity  for  him 
already! 

He  was  asking  her  to  carry  on  the 
hideous  pretense  of  being  professional 
partners  and  nothing  more.  To  prolong 
the  agony  of  a  love  which  must  not  be 
fulfilled.  Going  on  exactly  as  before. 
Other  men  for  her.  Other  women  for 
Mark.  Glamorous  puppets,  satisfying  the 
radio  fans'  romantic  dreams. 

"It    isn't   fair,"    she    breathed.     "I    love 


you  too  much.  I  can't  wait.  Not  now  that 
I   know  you  love  me,  too." 

"We  must,  Ginger,"   Mark  said  gently. 

Ginger's  mouth  curved  firmly.  "It's 
funny,  Mark,  but  everything  is  different 
tonight.  I  feel  as  though  I  have  just  been 
born  into  a  new  world.  I'm  really  not  the 
same  person,  at  all.  I  find  that  I  am  able 
to  say  things  I  wouldn't  have  dared  to 
say  yesterday. 

"If  you  had  asked  me  yesterday  to  wait 
a  year  for  you,  or  two  years,  or  five  years, 
I  would  have  agreed.  Today  I  know  that 
you  can't  bank  too  much  on  the  future. 
We  had  an  accident,  and  miraculously 
escaped  with  our  lives.  Another  time  we 
might  not  be  so  lucky.  Don't  you  see 
what  I  mean?" 

Ginger  added  quietly,  "I  was  reading  in 
a  magazine  about  a  famous  crooner.  A 
radio  idol,  like  you.  They  built  him  up 
to  be  the  romantic  hero  of  the  women  of 
America.  He  fell  in  love  with  a  chorus 
girl,  but  they  wouldn't  let  him  marry  her. 
They  were  afraid  it  might  ruin  his  popu- 
larity with  the  fair  sex.  The  girl  did  not 
want  to  stand  in  the  way  of  his  success. 
They  drifted  apart. 

"Perhaps  they  thought,  as  we  did, 
that  there  was  plenty  of  time  for  their 
love.  But  they  were  both  killed  in  acci- 
dents. She,  on  the  Coast.  He  in  New 
York.  They  never  did  find  time  for  their 
love.  Mark,  we  are  not  going  to  let  pub- 
licity do  that  to  us!" 

Ginger  went  to  Mark  and  looked  him 
full  in  the  eyes. 

"Your  contract  won't  allow  you  to 
marry.    Yery  well.    I   understand.    I   love 


RADIO    MIRROR 


you  far  too  much  to  ask  you  to  give  up 
one  bit  of  your  fame  for  me.  But  we'll 
not  destroy  our  love.  Mark,  if  you  want 
me,  as  I  am " 

Mark  held  her  until  the  grip  of  his 
hands  hurt,  but  she  did  not  flinch. 

He  said  almost  roughly,  "You  don't 
know  what  you  are  saying,  Ginger.  You 
don't  know  what  this  means." 

"Oh  yes,  I  do,"  she  answered  him 
proudly.    "I    know  very  well." 

"Do  you  think  I'd  let  you  make  such  a 
sacrifice  for  me?"  Mark  demanded.  All 
at  once  his  voice  changed,  and  he  said  in 
a  strained  tone, 

"I  think  you'd  better  go  home  now, 
Ginger!" 

But  Ginger  clung  to  him,  her  reckless 
love  transcending  all  sense  of  the  con- 
ventions. 

"I  don't  want  to  go,  Mark!"  she  mur- 
mured. "Won't  you  believe  me?  I  don't 
want  to  go!" 

For  a  moment  Mark  Hammond  was 
staggered  by  her  superb  bravery.  Then 
he  said  slowly,  "Ginger,  listen  to  me — " 

He  never  finished  what  he  was  going  to 
say.  An  alien  sound  cut  through  their  in- 
timacy. A  key  was  inserted  in  the  lock 
of  the  apartment  door.   The  door  opened. 

Two  facts  registered  simultaneously  in 
Ginger's  dazed  consciousness.  The  girl 
who  stood  on  the  threshold  viewing  their 
embrace  was  Del  Armbruster,  Mark's  gay 
companion  on  many  a  night  club  eve- 
ning. Del  had  let  herself  into  Mark's 
apartment  with  her  own  key! 

Del's  face  was  white  with  anger,  and  her 
dark  eyes  flashed.  Her  voice  was  high- 
pitched. 

"I  heard  about  the  accident  at  the 
Colony.  Naturally  I  was  worried.  I  had 
to  find  out  what  happened,  but  I  never 
expected  to  stumble  on  a  scene  like  this. 
Mark,  what  is  this  girl  doing  here  at  this 
hour?" 

[ER  slurring  tone  stung  Ginger  to  the 
quick. 

"Perhaps  I  should  ask  the  same  ques- 
tion of  you  \"  she  returned  hotly. 

Ginger  Wallis  drew  herself  up  at  the 
side  of  the  man  she  loved.  Her  small 
body  was  stiff  with  defiance. 

"I'll  tell  you  why  I  am  here.  I'm  here 
because  Mark  and  I  love  each  other.  We 
are  going  to  be  married  as  soon  as  his 
contract  with  Bronstein  expires.  And  un- 
til that  time  I  am  going  to — " 

"Ginger,  stop!"  Mark  cried  harshly. 

She  smiled.  "I'm  not  afraid,  Mark. 
Why  should  I  be?  It's  nothing  to  be 
ashamed  of."  She  turned  to  Del.  "Now 
you  know  everything.  Will  you  tell  me 
why  you  are  here?" 

Del's  mouth  curled  unpleasantly.  "Is 
it  customary  for  a  man's  wife  to  give  ex- 
planations to  a  girl  like  you?  Ask  Mark  to 
tell  you  the  real  reason  why  he  can't 
marry  you.  I  wonder  how  many  girls 
have  swallowed  that  contract  story? 
Mark  Hammond  will  never  marry  you  be- 
cause he  is  my  husband!" 

Ginger  flinched  as  though  the  other 
girl  had  struck  her. 

She  faced  Mark  in  the  awful  silence 
which  followed.  He  had  gone  very  pale, 
and  his  mouth  was  grim. 

"It  isn't  true,  Mark?  It  can't  be  true. 
Not  after  what  you  told  me." 

Mark  said,  "I'm  sorry,  Ginger.  It  is 
true.  We  were  married  by  a  justice  of  the 
peace  in  Greenwich  three  months  ago.  We 
had  to  keep  it  a  secret  because  of  my 
contract.  Nobody  knows  about  the  wed- 
ding. Not  even  Lew  Littell.  That's  what 
I  was  about  to  tell  you  when  Del  came 
in.  I  knew  that  you  didn't  understand 
what  I  meant  when  I  said  that  I  wasn't 
free." 

Ginger    shook    her    head    bewilderedly. 


BETTY:  What's  the  matter? 

BABS:  (in  tears)  Tom's  mother  told 
him  I  was  careless !  And  I  did  so 
want  to  make  a  good  impression. 


BETTY: I  don't  like  to  say  it  but  I'm 

afraid  I  agree  with  her. 
BABS:  Just  because  I  had  that  little 

bit  of  a  stain  under  my  arm? 


R<y/*    i 

M 

S& 

Vi 

BETTY:  Yes!  Your  dress  will  never 
be  really  fresh  and  new -looking 
again. 

BABS:  But  everybody  has  trouble 
sometimes  with  perspiration. 


BETTY:  Of  course!  That's  just  why 
you  shouldn't  risk  a  dress  even 
once  without  Kleinert's  Dress 
Shields. 

BABS :  I'll  sew  some  in  this  very  day ! 
Then  my  dresses  will  last  longer, 
too! 


Fashion  advisers  recommend  Kleinert's  Dress  Shields  for 
every  dress  because  the  underarm  is  the  part  most  likely  to 
show  signs  of  wear.  Whatever  threatens  the  smartness  of  your 
dress  — friction,  perspiration,  or  corrosive  chemicals  — a  pair  of 
Kleinert's  Dress  Shields  will  give  you  the  assurance  of  guaran- 
teed protection.  Genuine  Kleinert's  Dress  Shields  now  cost 
as  little  as  25c  a  pair— why  be  imposed  upon  by  substitutes? 


T.  M.  RES.  U.  S.  PAT.  OFF. 


DRESS  SHIELDS 

When  perfect  comfort  is  essential  —  Kleinert's  NUVO 
Sanitary  Belts.  Cant  curl...  Washable .. .Some  are  pin- 
less...  From  25c  to  $1.00  each... All  Notion  Counters. 


75 


RADIO    MI RROR 


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"So  the  whole  story  you  gave  me  tonight 
was  just  so  much  bunk!  You  were  al- 
ready married,  but  you  were  afraid  to  tell 
me  so." 

"No,  Ginger.  I  never  had  occasion  to 
tell  you  before.  I  didn't  think  it  mattered 
to  you.  1  love  you,  and  I'd  give  anything 
I  have  to  undo  this  mess." 

Del  sneered,  "How  gallant  of  you  to 
tell  me  to  my  face  that  you  no  longer 
want  me!  I've  played  the  game  with  you, 
Mark.  I've  kept  myself  in  the  back- 
ground because  of  your  obsession  for 
secrecy.  I've  even  occupied  a  separate 
apartment.  Well,  I'm  sick  of  it.  I  see  the 
reason  now  for  keeping  our  marriage 
dark.  I  didn't  know  that  you  were  keep- 
ing other  women  on  the  side!" 

Mark  wheeled  on  her  savagely.  "Del, 
you  can't  say  such  things!  I  won't  have 
you  insinuating  that  about  Ginger.  Gin- 
ger is — ■" 

"A  fine,  pure  girl!  And  your  love  is 
perfect!"  Del's  voice  cut.  "I  am  the  one 
who  doesn't  understand  you.  Where 
have  I  heard  that  story  before?  They 
don't  look  at  it  that  way  in  the  divorce 
courts!  If  I  should  choose  to  divorce  you 
now,  I  could  raise  a  scandal  that  would 
ruin  you!" 

^2*  INGER  saw  the  look  on  Mark's  face, 
^*  and  she  knew  what  the  threat  of  scan- 
dal meant  to  his  career.  Her  heart  was 
like  a  dead  thing  in  her  breast.  Del 
looked  from  one  to  the  other  of  them  in 
triumph. 

"A  pretty  spot  you're  in,  Mark  Ham- 
mond!" 

Ginger  said  dully,  "No,  I'm  the  one  who 
is  in  a  spot,  but  I  know  when  to  get  out. 
I  guess  I  must  be  the  biggest  fool  in  the 
world!"  She  turned  to  Mark.  "A  little 
while  ago  you  said  that  I  had  better  go 
home.  I'm  going  now.  Please  try  to  for- 
get everything  I  said  tonight." 

Mark  said  swiftly,  "Not  like  this,  Gin- 
ger. I  shan't  let  you  go  until  I've  finished 
what  I  have  to  say  to  you." 

Ginger's  face  was  wan  and  tired. 

"I've  heard  enough.  I  couldn't  listen  to 
another  word." 

How  she  finally  broke  away,  and  how 
she  found  her  way  home  through  the 
night  Ginger  never  remembered.  Her 
brain  had  suffered  enough. 

Her  meeting  with  Mark  next  evening 
was  strained.  Ginger  arrived  at  the  stu- 
dio fifteen  minutes  before  they  were  due 
to  go  on  the  air.  Mark  was  waiting  for 
her. 

"I'm  sorry  about  last  night,  Ginger." 

Ginger's  mouth  was  tight.  "Unfor- 
tunately, being  sorry  doesn't  help  very 
much." 

Mark's  face  reddened.  "I  know  what 
you  think  of  me,  and  maybe  I  deserve  it, 
but  try  to  understand  my  position,  Gin- 
ger. I  was  plastered  when  I  eloped  to 
Greenwich  with  Del.  If  I  hadn't  been,  I 
never  should  have  done  it.  We  both  real- 
ized that  we  had  made  a  mistake.  She 
doesn't  really  want  me,  any  more  than  I 
want  her. 

"We  had  to  keep  the  wedding  a  secret 
on  account  of  my  contract.  We  can't  even 
get  a  divorce  yet  because  nobody  knows 
that  we  are  married.  Now  do  you  see 
what  I  meant  when  I  said  that  we  had 
landed  ourselves  in  a  hell  of  a  mess?" 

"Yes,  I  see,"  Ginger  said  quietly. 

"We  shall  have  to  be  awfully  careful 
about  being  seen  together  from  now  on. 
Del  thinks  that  she  caught  us  in  a  com- 
promising situation  last  night.  If  she 
chose  to  use  that  evidence  in  a  divorce 
suit  it  would  be  ruinous  to  both  of  us!" 

"Oh  yes,  we'll  be  very  careful!"  Ginger 
said  bitterly. 

How     changed     everything     was!        It 
I  struck    Ginger    that    not    one    word    of 


love  had  passed  between  them  today. 
They  were  like  conspirators  covering  up 
an  affair  both  were  ashamed  of.  Was 
Mark  already  regretting  the  things  he  had 
said?  Was  last  night's  ecstasy  just  a 
phase  of  the  emotional  madness  which 
follows  a  near-tragedy?  She  tried  to  read 
his  face,  but  it  was  inscrutable. 

If  he  had  asked  her  then  to  defy  Del 
and  go  to  him,  she  would  have  done  it 
without  another  thought.  But  he  didn't. 
All  that  concerned  him  at  that  moment 
was  keeping  his  name  clear  of  scandal. 

Ginger  began  to  laugh  suddenly.  But 
it  was  harsh  laughter,  bordering  on  hys- 
teria, and  tore  her  body  like  a  pain.  This 
was  a  climax,  and  she  couldn't  bear  it. 

Mark  stared  at  her  in  amazement. 
"Ginger,  stop  that!  Pull  yourself  together, 
for  heaven's  sake.  We're  going  on  the  air 
in  a  few  minutes!" 

Ginger  managed  to  say,  "I'm  not  going 
on  the  air  with  you  tonight,  nor  any  other 
night!    I'm  through!" 

"Ginger!" 

"Do  you  suppose  that  I  could  carry  on 
the  same  as  usual,  after  what  has  hap- 
pened?" she  cried.  "What  do  you  think 
I'm  made  of?  I  tell  you  I'm  through.  I 
hope  I  never  have  to  see  you  again! 
Bradley  Sonborn's  firm  is  sponsoring  a 
radio  program  to  advertise  their  new  'En- 
chanted Lady'  preparations.  They  want 
me  to  be  the  star.  I  have  decided  to  ac- 
cept the  offer!" 

The  instantaneous  decision  surprised 
her  as  much  as  it  surprised  him.  All  at 
once  Ginger  knew  that  there  was  only 
one  course  open  to  her.  She  could  not  en- 
dure working  with  Mark  and  "being  care- 
ful." She  had  got  to  get  away  from  him, 
for  her  own  sake. 

Mark  gasped,  "Ginger,  you're  crazy!" 

Her  lips  curled.  "How  many  times  have 
I  heard  that  from  you?  No,  Mark.  I 
have  been  crazy,  but  not  any  more.  I 
was  fool  enough  to  throw  myself  at  the 
head  of  a  man  who  was  already  married, 
only  to  be  turned  down  like  any  com- 
mon girl  who  walks  the  streets!  I  shall 
never  be  able  to  forget  that,  Mark!" 

Mark  said  hoarsely,  "You've  got  to  for- 
get it !  You  belong  with  me  and  my  band. 
Why,  Ginger,  I've  made  you  what  you 
are!  You're  just  hysterical  now,  but 
you'll  get  over  this.  Everything  will  work 
out  all  right  for  us  in  the  end." 

Even  at  a  time  like  this  the  Hammond 
arrogance  showed.  Ginger  shook  her  head 
slowly. 

"No,  Mark,  things  will  never  work  out 
all  right  for  us,  not  so  long  as  you  re- 
main the  man  you  are.  Last  night  for  a 
little  while  you  were  different,  but  it's  all 
gone  now.  You  haven't  a  thought  for  any- 
thing in  the  world  but  yourself  and  your 
fame!" 

ER  voice  rose.  "Well,  I'm  taking  a  les- 
son from  you.  I  shall  accept  Bradley's 
offer.  I  am  going  to  be  a  star  in  my  own 
right.  I'll  make  the  name  of  Ginger 
Wallis  as  famous  as  that  of  Mark  Ham- 
mond!" 

"You'll  regret  this.  Ginger.  There  are 
few  girls  capable  of  sustaining  a  big  radio 
program  on  their  own.  Don't  ruin  your- 
self!" 

For  a  moment  professional  feelings 
transcended  personal   affairs. 

"Just  you  watch  me,  Mark,  and  see!" 
Ginger  said  boldy. 

Ginger  Wallis  signed  up  for  the  "En- 
chanted Lady"  program.  She  had  a  con- 
tract for  three  months,  with  an  option  to 
be  taken  up  if  she  made  good. 

"But  of  course  you'll  make  good,  Gin- 
ger!"  Bradley  Sonborn  said. 

"Of  course!"  Ginger  murmured. 

She  was  going  on  a  rival  station.  She 
wt  ukl    not    even    see    Mark    around    the 


76 


RADIO     MI RROR 


studio.  She  had  cut  loose  from  him  with 
a  vengeance. 

Lew  Littell  wrote  in  his  column: 

"Mark  Hammond  and  Ginger  Wallis 
have  split.  Ginger  is  to  solo  on  a  per- 
fume program.  We  wish  Mark's  'Cin- 
derella Girl'  success.  Flash! — Mark  Ham- 
mond is  looking  for  a  new  songbird." 

Ginger  listened  into  the  Bronstein  hour 
in  her  own  apartment.  It  gave  her  a 
funny  feeling,  being  on  the  wrong  end  of 
the  receiving  set,  listening  to  the  program 
she  had  been  a  part  of  since  its  birth. 

Mark  was  in  fine  form.  The  applause 
of  the  studio  audience,  coming  through 
the  loudspeaker,  attested  to  that.  Mark 
announced, 

"And  now,  ladies  and  gentlemen,  I  want 
to  present  a  little  girl  who  is  making  her 
radio  debut  tonight.  Elsie  Grayson,  whose 
love  songs  are  going  to  thrill  your  heart. 
Come,  Elsie." 

Ginger  Wallis  switched  off  the  radio. 
There  was  a  lump  in  her  throat.  Mark 
had  forgotten  already,  just  as  Bradley 
predicted.  One  star  was  gone,  and  imme- 
diately another  star  was  born. 

To  Ginger,  it  was  like  the  end  of  one 
life,  and  the  beginning  of  another. 

But  will  Ginger  Wallis  make  good  on 
another  program,  without  Mark  Ham- 
mond to  guide  her?  In  the  last  and  ex- 
citing installment  of  "Enchanted  Lady," 
Ginger  finds  there  are  two  courses  open  to 
her.  Marriage  with  Bradley  Sonborn 
whom  she  doesn't  love  or  back  to  ob- 
scurity whence  she  came.  Don't  miss  the 
thrilling  conclusion  of  this  serial  in  the 
July   RADIO  MIRROR,   out  May  24. 


Your  Announcer  Is: 


ANDRE 


B  A  R  U  C  H 


Born  in  Paris;  came  to  New  York  with  his 
parents  when  he  was  eleven  years  old.  At- 
tended Columbia  University  and  Beaux  Arts 
in  Paris — a  scholarship  student.  Also  studied 
music   under   Hans   Bachman   in    New  York. 

Applied  for  position  as  staff  pianist  at 
Columbia  Broadcasting  Co.  in  1930.  No 
opening  for  a  pianist  at  the  time  but  said 
they  could  use  an  announcer.  He  got  the 
job — partly  because  he  could  speak  seven 
foreign    languages. 

He  is  five  feet  ten  inches  tall,  weighs  180 
pounds.  Has  brown  hair,  blue  eyes  and  a 
small  mustache.  He  likes  to  swim  and  play 
basketball.  Announces  "Just  Plain  Bill," 
"Marie,  the  Little  French  Princess,"  "Bobby 
Benson,"  "Mid-day  Serenade"  with  Tito 
Guizar    and    "Fred    Waring's    Pennsylvanians." 


/*£  twu&  TifomJ; 


June  nights  and  romance!  Those  breathless  little  meet- 
ings .  .  .  with  you  in  his  arms  .  .  .  as  he  whispers  those 
sweet  nothings  which  only  you  and  the  moon  can  hear . . . 

irritation.  It  doesn't  sting  or  burn. 

Nonspi  now  comes  in  a  new  bottle  with 
a  siphon-principle  top.  More  convenient 
and  economical  to  apply.  And  completely 
sanitary.  You  just  shake  it  on  gently. 
Apply  it  correctly  and  you  eliminate  the 
danger  of  staining  or  soiling  your  gown. 

This  summer . . .  use  Nonspi.  It's  35c  and 
50c  a  bottle  at  all  drug  and  department 
stores.  Get  yours  today. 

NONSPI 

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woman's  arms.  Don't  ever  dare  risk  offend- 
ing !  When  nights  are  warm  . . .  take  care! 

Even  if  your  skin  is  sensitive  there's  a 
safe  way  for  you  to  prevent  underarm 
odor  — and  perspiration  stains.  A  way  to 
keep  yourself  as  lovely  and  unspoiled  as 
moonlight. 

That  way  is  Nonspi.  One  application 
keeps  you  free  from  underarm  perspira- 
tion from  two  to  five  days.  And  Nonspi 
is  approved  by  physicians.  Even  women 
with  sensitive  skins  use  Nonspi  without 


SPECIAL,     TRIAL     OFFER 

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CITY STATE . 


77 


RADIO    M I RROR 
Chicago  Highlights 


New  York  as  radio's  most  prolific  script 
writer.  Now  he  is  turning  out  fifty  com- 
plete radio  scripts  a  week  in  addition  to 
doing  books  and  an  occasional  movie 
scenario. 

MTINTON  HAWORTH,  the  Jack  Ar- 
w  nold  of  the  Myrt  and  Marge  shows, 
now  boasts  three  nieces  in  the  films.  They 
are  Ginger  Rogers,  Phyllis  Fraser,  RKO 
starlet,  and  now  Rita  Causina,  who  Win- 
field  Sheehan  signed  for  Fox  after  having 
seen  her  dance  at  Agua  Caliente. 

^LENE  ARNOLD,  most  famous  as  in- 
^-^  terlocutor  of  the  Monday  night  Sin- 
clair Minstrels  over  NBC  networks,  has 
lost  a  prize  possession.  It  is  the  original 
manuscript  of  his  first  radio  minstrel 
show,  a  three-man  program.  Over  in  the 
Merchandise  Mart  he  was  turning  the 
office  upside  down  trying  to  locate  the 
missing  prize  when  a  telegram  was  de- 
livered to  him: 

SEND      IMMEDIATELY      SPECIAL 
DELIVERY  TWENTY  JOKES 
PORTLAND    (MAINE)    POLICE    DE- 
PARTMENT. 

It  is  doubtful  if  Gene  will  send  the 
twenty  jokes.  A  funny  thing  about  that 
lost  manuscript.  Although  it  was  written 
more  than  seven  years  ago  it  included  a 
joke  about  television  being  just  around 
the  corner! 

■•AT  BARRETT  is  known  in  radio- 
*^  land  as  Uncle  Ezra,  the  founder  and 
operator  of  that  mythical  small  town 
radio  station  EZRA.  Opening  his  mail 
the  other  day  Pat  came  across  a  letter  en- 
closing a  check  for  eleven  cents.  He 
opened  the  letter  and  read: 

Considering  that  your  time  is  worth 
$100,000  a  year  I  am  enclosing  my  check 
for  eleven  cents  to  pay  the  forty-five  sec- 
onds it  will  take  you  to  read  this  letter. 


(Continued  from  page  48) 

'■^HAT  new  song  "Riding  the  Range," 
m  which  George  Olsen  and  other  orches- 
tras have  been  playing  was  written  by 
Fleming  Allen  of  the  NBC  production 
staff  in  Chicago.  Among  Allen's  mementos 
is  a  six-shooter  once  owned  by  Wild  Bill 
Hickock  who  as  a  United  States  marshal 
is  reputed  to  have  killed  thirty-two  men 
in  gun  fights.  The  gun,  bearing  two 
notches  on  the  handle,  was  sent  to  young 
Allen  by  his  father  with  the  admonition 
that  Fleming  do  nothing  to  increase  the 
number  of  notches. 

TfcWYRT  of  Myrt  and  Marge  is  proud 
1W*  of  two  things  these  days.  One  is  the 
tiny  toy  pomeranian  dog  which  she  named 
Goliath  and  the  other  is  the  fact  that  two 
members  of  her  radio  company  have  been 
married  twenty-six  years.  The  happily 
married  people  are  Eleanor  Rella  and  Reg 
Knorr  who  play  the  parts  of  Billy  Devere 
and  Sanfield  Malone  respectively. 

''■''HERE'S  lots  of  speculation  around 
*  town  as  to  just  what  Wayne  King  will 
do  when  his  Aragon  ballroom  contract 
runs  out  in  October.  Rumors  are  that 
he'll  leave  Chicago  for  good,  go  on  tour, 
leave  his  commercial  radio  program,  re- 
tire, move  to  California,  move  to  New 
York,  etc.  But  neither  Wayne  nor  his 
sponsor  will  say  anything.  "I  don't  know" 
is  their  answer. 

MARSHALL  SOSSON,  violinist  in 
Billy  Mills'  WBBM  and  Columbia 
network  studio  orchestra,  broke  his  arm 
some  time  ago.  Doctors  said  that  he  might 
never  again  be  able  to  play  the  fiddle. 
But  the  arm  healed  somewhat  and  al- 
though it  was  still  stiff  Sosson  decided  to 
try  to  recapture  his  former  position.  To 
see  if  his  recovery  was  real  or  fancied 
he  entered  the  1935  annual  contest  of  the 
Society    of    American    Musicians.      By    a 


unanimous  vote  of  the  judges  he  won  the 
contest  and  was  signed  as  guest  violinist 
with  the  Woman's  Symphony  Orchestra 
of  Chicago  for  a  concert  at  the  Stude- 
baker  Theater. 

■■ON  MARIO  is  now  broadcasting 
mw  from  Chicago  as  the  star  of  NBC's 
Penthouse  Serenade  Sunday  afternoons. 
Because  the  actor  who  played  the  part  of 
Cyrano  de  Bergerac  on  a  New  York  stage 
once  wasn't  a  singer  Don  was  hired  to 
sing  to  the  girl  in  the  balcony,  out  of 
sight  of  the  audience.  Some  time  later 
Mario  turned  on  his  radio  and  heard  a 
familiar  voice.  It  was  the  voice  of  the 
Cyrano  de  Bergerac  who  once  couldn't 
sing  a  note.  But  now  he  was  singing.  The 
announcer  came  on  and  introduced  the 
man: 

"You  have  just  heard  Arthur  Tracy,  the 
Street  Singer!" 

MM  I.' C 11  of  Ben  Bernie's  comedy,  the 
A**  gags  which  he  uses  on  his  Tuesday 
night  broadcasts  is  the  work  of  Jack 
Cusick  of  Chicago's  south  side,  who  you 
would  hardly  expect  to  have  a  sense  of 
humor.  A  few  years  ago  Jack  was  ^et 
upon  by  robbers  who  beat  him  uncon- 
scious. Followed  terrible  months  of 
agony,  blindness,  hemorrhages,  paralysis, 
and  pneumonia.  More  than  once  the  doc- 
tors gave  up  hope.  And  so  did  Jack  until 
one  day  Bernie  happened  to  be  reading 
some  of  the  hundreds  of  jokes  and  gags 
he  gets  regularly  from  free  lance  hopefuls 
and  picked  out  a  couple  of  Jack's  quips  as 
one  he  wanted  to  buy.  Ben  looked  up  the 
lad,  heard  the  story  and  immediately  put 
him  on  the  payroll.  Just  the  other  day 
Ben  told  me  Jack's  work  is  so  good  that 
he'll  have  a  job  with  Ben  just  as  long  as 
he  wants  it.  And  someone  suggested  that 
perhaps  Bernie  had  saved  a  life  by  giving 
it  an  interest  to  live  for.  Perhaps  that's 
right.    Who  can  tell? 


ceremonies  work.  "Captain  Dobbsie,"  so 
named  for  his  former  "Ship  of  Joy"  pro- 
gram, was  born  in  Bowling  Green,  Ky., 
cousin  of  Richard  Pearson  Hobson,  of 
Merrimac  fame  and  now  a  valiant  foe  of 
the  dope  habit. 

SO  golden  haired  Benay  Venuta  went 
to  New  York!  You've  been  hearing 
her  lately  from  there  on  CBS  stations. 
Though  she  went  to  Hollywood  high 
school,  'twas  in  San  Francisco  she  did  her 
first  blues  singing.  She  is  of  Swiss-Italian 
and  British  ancestry  .  .  .  once  danced  in  a 
chorus  with  Myrna  Loy,  sang  at  one  time 
with  the  Sisters  Boswell  .  .  .  sails  boats 
and  paints  portraits  and  landscapes. 

WOULD  you  like  to  know  who  the 
Tropical  Tramps  are?  They  were 
in  the  N'west  awhile  on  an  NBC  hookup, 
but  a  few  weeks  ago  joined  up  with 
KGGC  .  .  .  Juan  Cruz  and  Miguel  Vilches. 
Maybe  you  heard  the  boys  on  some  of 
their  Columbia  records. 

CHARLIE  WESTLUND,  KYA  tenor, 
didn't  think  so  much  of  the  station's 
navy  day  program.  Nobody  asked  him, 
though  he  served  a  hitch  in  the  navy. 
But  Westlund's  chance  will  come.  He 
lived    in     Honolulu    a    long    while,    and 

78 


Pacific  Highlights 

(Continued  from  page  48) 

threatens  to  do  a  hula  dance  when  KYA 
stages   its   Hawaiian   nights   fantasy. 

Speaking  of  Honolulu,  if  Homer  Tyson 
just  keeps  his  KGU  announcing  job  till 
July  10th  it  will  mark  his  tenth  radio 
anniversary  over  in  the  islands. 

■X  HJ's  Miss  Fritzi  has  gotten  over  her 
*"■  spasm  of  temperament.  But  can 
you  blame  the  gal?  Heralded  as  a  find 
by  a  staff  member  who  was  passing  down 
the  street  and  heard  her  singing  in  her 
apartment,  the  "discovery"  was  widely 
heralded  in  the  daily  press.  The  young 
lady  made  news  with  a  capital  N.  But, 
horrors!  The  press  agent  mixed  his 
drinks,  'n'  then  mixed  names.  The  public 
was  introduced  to  Fritzi  Bonita.  Her 
name  is  Bonita  Fritzi.  So  everything  is 
quiet  'round  the  studios  for  a  while.  That 
is,  until  some  wise  guy  makes  the  crack 
about  Bonita  being  a  specie  of  fish. 

HARDESTY  JOHNSON,  new  tenor 
with  Roxy's  gang,  used  to  be  a  pro- 
gram builder  with  a  Los  Angeles  ad 
agency. 

KECA's  "Stove   Poker   Philosopher"   is 

Fred  Forrest,  local  stove  store  proprietor. 

Seems  good  to  hear  Herbert  Rawlinson, 

star  of  silent  films,  on  CBS  from  the  east. 

Long  time  since  1  first  put  him  on  the  air 


back  in  1923  .  .  .  and,  shh,  gather  closely 
lads  and  lassies  .  .  .  then  he  played  a 
ukulele. 

PAUL  RICKENBACKER,  CBS  pro- 
ducer in  Los  Angeles,  looks  like  a  seal 
flipping  its  paws  when  he  stalks  out  in 
front  of  audiences  and  gives  'em  signal 
to  applaud.  Freeman  Lang,  bald  headed 
m.  c.  is  reading  the  dictionary  to  add  to 
his  vocabulary  .  .  .  svelt,  acerbity,  sy- 
cophant, titillated  .  .  .  just  a  few  samples. 
He  knows  lots  more. 

THEN  there's  that  new  coast  program 
from  Los  Angeles  to  twelve  CBS 
Western  stations,  and  it  may  go  national 
this  summer.  Tentative  title,  when  this 
was  written,  was  the  "Mr.  and  Mrs.  Skit." 
though  Ralph  Rogers,  New  York  script 
writer,  says  it  might  possibly  be  re-named. 
Leads  are  Georgia  Fifield.  that  veteran  air 
trouper  who  looks  like  a  gay  debutante, 
and  Dick.  Le  Grand,  onetime  salt  water 
sailor,  oldtime  thespian.  of  French  an- 
cestry but  made  a  big  success  in  Los 
Angeles  for  his  Swedish  characters. 

THIS  month's  pen  sketch  to  Dick 
(Richard  E.)  Webster.  He  is  a 
brother  of  CBS's  Vera  Van  (Webster) 
who  was  born  in  Marion,  Ohio.    But  Dick 


RADIO    MIRROR 


first  saw  the  light  of  day  some  26  years 
ago  in  Silverton,  West  Virginia. 

You  hear  him  'most  every  night  play- 
ing the  violin  and  singing  with  Jimmie 
Grier's  Orchestra  from  Los  Angeles  to  the 
NBC  stations  cross  country. 

He  graduated  from  Poly  High  in  Los 
Angeles  but,  instead  of  going  on  to  col- 
lege, went  on  some  of  the  kids'  programs 
at  the  old  KHJ  when  he  was  fourteen. 
With  his  sister  he  trekked  to  New  York 
in  '31  as  "Vera  and  Dick  in  Songs"  on 
WMCA  and  WPCH.  Soon  he  went  in 
orchestra  work  with  George  Olsen,  Roy 
Ingram  and  then  to  Hollywood  with  Slim 
Martin's  ork. 

Since  he  joined  up  with  the  Grier  out- 
fit he  has  been  heard  on  dozens  of  trans- 
continental programs  and,  though  he  plays 
a  fine  fiddle,  his  baritone  voice  seems  to 
bring  the  most  fan  letters. 

The  lad  is  six  feet  tall,  weighs  about  150 
pounds,  blue  eyes  and  brown  hair.  He 
hates  golf,  tennis  and  rehearsals;  likes 
mystery  tales,  history  books  and  fossil 
hunting;  and  softly  swears  whenever  he 
has  to  dunk  himself  into  a  tuxedo. 


IVAN  DALE  D1TMARS,  organist  with 
KOL  in  Seattle,  was  born  in  Olympia, 
Wash.,  of  Dutch  parentage  ...  in  the  late 
twenties  and  married.  You  hear  him  on 
a  coast  chain  once  in  awhile,  and  the 
organ  duets  he  does  with  Don  I  sham  have 
provided  something  plenty  new  in  radio 
music. 


W  EO  DE  MERS  is  the  bugler  on  the 
*-^  Death  Valley  Days  program,  that  is, 
the  one  that  does  for  coast  consumption. 
He  has  been  with  NBC  for  a  long  while, 
and  is  well  known  as  a  trumpet  soloist 
and  a  conductor. 


AND  then  there's  a  girls  group  over  at 
^KROW  ...  the  Herold  trio,  composed 
of  Grace  Hera  Herold,  pianist;  Auto 
Aurora  Cravero,  'cellist  and  Alba  Crovers, 
violinist. 


SNOOZE  from  KFRC.  John  Nesbitt. 
who  writes  "Headlines  of  the  Past," 
writes  for  the  pulps.  Bill  Kuser,  an- 
nouncer, finds  that  the  springtime  nose 
operation  didn't  affect  the  voice.  Jack 
Major,  the  boy  from  Kentucky,  used  to 
be  Irvin  Cobb's  caddy  back  in  dear  old 
Paducah. 


COLUMNIST  K.  C.  B.  .  .  .  Kenneth 
Carrol  Beaton  ...  is  on  one  of  the 
Sunday  eve  KHJ  programs  to  the  chain. 
'Tis  his  first  radio  effort.  The  veteran  re- 
porter was  born  in  Stayner,  Ontario,  some 
63  years  ago. 

►OB  SNYDER,  KHJ  singer,  gradu- 
ated from  Caltech's  scientific  course 
five  years  ago.  He  wanted  to  go  back 
East  to  school  so  he  could  wear  a  coon- 
skin  coat  and  a  skull  cap. 

■  LOYD  SOLB ERG'S  boy,  aged  twelve, 
*-i  taking  lessons  on  the  violin  and 
piano,  is  doing  excellently  with  the  har- 
monica. That's  the  news  the  northwest 
scouts  send  in. 

The  fond  parent,  in  case  you  don't 
know  it,  is  the  orchestra  head  of  KJR. 
In  his  early  thirties,  he  has  been  on  "the 
air  some  eight  or  nine  years  and  is  a  fine 
musician.  As  a  duck  hunter  he  has  been 
a  frequent  winner  at  the  game  of  beavers. 
On  the  last  hunting  trip  he  pumped  twelve 
consecutive  shots  at  a  beautiful  mallard 
and  it  got  away. 


[ENNETT  FISHER  and  his  wife  have 
gone  over  to  Milan,  Italy  to  study 
vocalizing  for  a  couple  of  years.  They 
went  on  the  passenger  freighter,  Rosandra. 
John  Heverly,  technician-announcer,  takes 
his  place  at  KOMO. 


DONALD  EDWARD  CRAIG  is  one 
of  those  lads  who  starts  out  for 
something  and  lands  it.  At  the  Univer- 
sity of  Washington  he  did  the  bass-bari- 
tone roles  in  the  college  operas,  sang  with 
the  glee  club  and  got  his  bachelor  of  arts 
degree  in  music  a  year  ago  this  month. 

He  is  soloist  with  the  First  Christian 
Church  in  Seattle  and  hopes  to  continue 
singing  as  a  career  and  a  hobby. 

While  he  was  still  in  college  he  turned 
the  phonograph  records  for  a  station. 
Then  he  joined  up  with  KOMO  as  a 
singer  and   an   announcer. 

He  is  married  .  .  .  swims  well  and  goes 
boating  ...  is  tall  and  slender  with  brown 
hair  and  blue  eyes. 


BEN  GRAUER 


Because  movie  heroes  are  tall  men,  Bennett 
Grauer  is  a  radio  announcer  instead  of  a  flicker 
idol.  When  Grauer  was  graduated  from  the 
College  of  the  City  of  New  Yolk  in  1930,  he  de- 
cided not  to  return  to  motion  picture  acting  be- 
cause his  short  stature  would  limit  him  to  villain 
and  juvenile  roles,  which  he  did  not  relish. 

Grauer  failed  in  the  auditions.  Dejected,  he 
started  to  leave  the  building,  resigned  to  motion 
picture  villain  rdles,  when  a  friend  told  him  there 
was  a  vacancy  in  the  announcing  staff. 

With  characteristic  enthusiasm,  Grauer  dashed 
down  to  the  cffice  of  Patrick  Kelly,  supervisor  of 
announcers,  stated  his  business  and  a  few  minutes 
later  had  an  audition.  Kelly  selected  him  out  of 
several  hundred  applicants  and  the  next  day 
Grauer  went  to  work. 

Born  in  Staten  Island,  June  2,  1908.  Six  years 
later  his  family  moved  to  the  Morningside  Heights 
section  of  Manhattan.  Ben  attended  Public 
School  No.  10,  later  went  to  Townsend  Harris 
Hall,  and  then  to  City  College,  where  he  received 
his  B.  S.  Degree  in  1930. 

Grauer  created  the  original  motion  picture 
role  of  "Georgie  Bassett,"  the  sissy,  in  "Penrod." 
At  the  old  Fox  studios  at  Fort  Lee  he  participated 
in  productions  starring  such  favorites  of  yesterday 
as  Carlisle  Blackwell,  Theda  Bara,  Pauline  Fred- 
erick, and  Madge  Evans,  who  was  winning  success 
as  a  juvenile. 

Ben's  lather  is  an  engineer  who  was  a  con- 
sultant on  the  Hudson  Tubes.  Of  more  interest 
to  the  younger  Grauer,  however,  is  the  fact  that 
Grauer,  Senior,  built  Straus  Park,  at  Broadway 
and  106th  Street,  N.  y.,  where  stands  a  bronze 
tablet  bearing  the  Grauer  name.  Ben  still  de- 
lights in  pointing  it  out  to  acquaintances.  A 
childish   pride  he  never  outgrew. 

Announces:  Lux  Radio  Theatre,  Joe  Penner 
program,  Walter  Winchell's  broadcast,  Radio 
City  Matinee,  R.  C.  A.  Saturday  Night  program, 
Kellogg  College  Prom,  The  Goodrich  Circus  Night 
In  Silvertown,  and  Harry  Reter  and  His  Spearmint 
Crew. 


— You  can't  whiz  along  the  road  to 
health  on  fresh  air  and  exercise  alone. 
It  takes  a  well-balanced  diet  to  really 
keep  you  going  at  full  speed.  And  here's 
my  recipe  for  a  breakfast  that  gives  you 
a  flying  start:  DeliciousShredded  Wheat 
and  milk,  heaped  high  with  fresh  fruits 


or  berries. 


Crisp,  golden-brown  Shredded  Wheat 
gives  you  a  perfect  balance  of  Nature's 
vital  health  elements  in  their  most 
appetizing  and  digestible  form.  Try  it 
tomorrow  morning. 


*^t 


Ask  for  the  package 
showing  the  picture  of 
Niagara  Falls  and  the 
red  N.B.C.Unteda  Seal. 


"Uneeda    Bakers" 

NATIONAL  BISCUIT  COMPANY 


79 


RADIO     M IRROR 


Constipated 

Since  Her 
ii/Warriaqe 


Finds  Relief 
41  Last- In  Safe 

ALL-VEGETABLE  METHOD 

IT  dated  from  about  the  time  she  was  mar- 
ried— her  trouble  with  intestinal  sluggish- 
ness, chronic  tiredness,  nervousness  and  head- 
aches. Nothing  gave  more  than  partial  relief 
until  she  tried  a  product  containing  a  balanced 
combination  of  natural  plant  and  vegetable 
laxatives,  Nature's  Remedy  (NR  Tablets).  The 
first  dose  showed  her  the  difference.  She  felt  so 
much  better  immediately — more  like  living. 

Your  own  common  sense  tells  you  an  all- 
vegetable  laxative  is  best.  You've  probably 
heard  your  doctor  say  so.  Try  NR^s  today. 
Note  how  refreshed  you  feel.  Note  the  natural 
action,  but  the  thorough  cleansing  effect.  NR's 
are  so  kind  to  your  system — so  quickly  effec- 
tive in  clearing  up  colds,  biliousness,  headaches. 
And  they're  non-habit  forming.  The  handy  25 
tablet  box  only  25c  at  any  drug  store. 

PBPI"    1935  Calendar-Thermometer,  beautifully  de- 

f  HCC    B'Snefi  in  colors  and  gold.  Also  samples  TUNIS 
and  NR.  Send  stamp  /or  postage  and  packing 
to  A.  H.  LEWIS  CO.,  Destll9HZ.  St.  Louis,  Mo. 


"i-M  Quick   relief  for  acid   5^*£' 
TUMS      so mach.  heartburn.  Only  10c 


j  f**  ~*~        ■'      AMD 


IKES 

OTHERS' 

EXPERIENCED  &  INEXPERIENCED 
MALE  AND  FEMALE  desiring  information  regarding 
positions  in  hospitals,   sanitariums  and  institutions  any  part  of 
U.  S.   or  Canada:   write   NOW  enclosine   stamp   to 
Scharf  Bureau.  Dept.  6-48,       14S  W.  45th  St.,  New  York 


(opfi  Yearstbunt/er 
MWBFAi//yQ£//CK  1 

END  WRINKLES 
AGE  LINES 


GIFT 

If  You  Send  I 


Amazing   Results 
Overnight 

Use  amazing  discovery,  SEM-PRAY 
Creme  tonight.  Improved  appearance 
by  morning  will  astonish  you.  Cleanses, 
clears,  whitens,  softens,  freshens, 
youthifies.  Ends  erasable  wrinkles,  age- 
lines.  Reduces  large  pores.  Tones  skin 
tissues  without  growing  hair. 

A  marvelous  discovery  of  rare  Eastern  youthifiers  and 
beautifiers  combined  by  secret  process  never  used  in 
other  creams.  Astounds  even  skin  specialists.  S  minutes 
a  dag  takes  years  away.  In  dainty  oval  container  with 
push-up  bottom.  Fingers  needn't  touch.  Fits  snugly 
in  handbag.  Gives  many  beauty  treatments  a  day,  or 
whenever  skin  needs  freshening.  Wonderful  foundation 
cream,  too.  Large  economical  size  60c  at  drug  or  de- 
partment stores.      Smaller  size  at   10c  stores.     Or  mall 


No 

More 

Wr 

inkles 

"I'm     61,    but   I 
look     20     years 
younger,   thanks 
to  Sem-Pray.     I 

kle." 
C.  H. 

—       Mrs. 
B. 

~CDFr  Mail'  Coupon''  forTj 
r  RlLL,  7-day  package  !  I 
"  "fcfc"  Sem-Pray  Creme.  I 
Will  include  introductory  I 
packets  Sem-Pray  Face  I 
Powder  and  Rouge   FREE.      I  I 


|    Madame  LaNore,  Sem-Pray  Salons 

j    Suite  12E5-K,  Grand  Rapids,  Michigan 


Powder    FREE.      I 


Father  Coughlin's  Great  Secret 

(Continued  from  page  19) 


would  be  nourished  by  the  study  of  men, 
and  the  study  of  how  he  must  talk  to 
them,  argue  with  them,  persuade  them. 
Books  must  be  only  the  background  of 
the  career,  people  the  career  itself. 

That  is  what  so  few  people  know  about 
power.  It  was  told  me  by  the  Brother 
to  whom  the  memory  of  Charles  Cough- 
lin  as  an  alert,  eager  schoolboy  is  still  a 
vivid  thing. 

"You  see,"  he  said  in  the  rich,  sonorous 
voice  of  the  man  of  the  cloth,  "though 
Charley  studied  hard  in  school,  he  did 
not  study  as  a  scholar  would  and  as  most 
of  us  at  first  thought  he  should.  He 
never  stood  among  the  first  ten  in  his 
class  and  he  was  never  letter  perfect  in 
homework  or  class  examinations  he  was 
given.  Already  he  had  found  life  a  more 
fascinating  subject." 

Why? 

Because  Charles  Coughlin  had  dis- 
covered the  field  for  which  he  had  always 
been  destined.  He  studied  oratory,  de- 
bating, dealing  with  men,  and  practised 
them  in  the  classroom,  in  the  dormitory, 
on  the  athletic  field. 

MPUT  more  important  than  that,  yet  an 
**  intrinsic  part  of  forensics,  he  learned 
the  study  of  human  nature — not  from  the 
detached  viewpoint  of  the  scholar,  but 
from  the  viewpoint  of  a  participant. 

And  so  he  played  and  debated  and 
orated  with  the  friends  he  had  made,  dis- 
cussing the  secret  sorrows  and  desires  and 
longings  which  make  up  our  everyday 
world. 

Take  an  incident  from  Charles  Cough- 
lin's oration  class,  an  incident  the  Brother 
to  whom  I  talked  will  never  forget,  since 
it  became  such  a  brilliant  example  of  the 
real  man. 

Charles  had  played  baseball  late  the 
afternoon  before.  When  he  went  to  his 
room,  it  was  already  late.  In  the  morn- 
ing, he  knew,  he  would  be  called  upon  to 
deliver  a  speech  supposedly  prepared  be- 
forehand. But  he  couldn't  study,  he 
couldn't  even  eat,  he  was  so  tired.  Every 
bone  in  his  body  protested  with  weariness. 
So,  without  worrying  about  tomorrow, 
Charles  undressed  and  slipped  between 
the  warm  blankets  of  his  narrow  cot. 

The  next  morning  brought  the  normal 
duties  of  school  life.  Charles  had  no 
time  for  any  belated  preparation.  He 
walked  into  the  class  room  a  minute  be- 
fore the  last  bell  rang. 

"Got  your  speech  ready?"  a  chum  whis- 
pered. 

Charles  shook  his  head. 

"Not  yet,"  he  replied. 

Finally,  it  came  his  turn  to  speak.  The 
Brother  in  charge  of  the  class  called  on 
Charles  and  named  the  subject  assigned 
to  him.  Charles  walked  to  the  front  of 
the  room.  For  a  moment  he  said  nothing, 
collecting  his  thoughts.    Then  he  began. 

Soon,  without  conscious  effort,   he  had 


swung  into  a  theme  entirely  different  from 
the  one  he  had  been  given.  He  was  talk- 
ing extemporaneously  about  the  thing 
that  interested  him  most — life  and  the 
living  of  it!  When  he  was  through,  the 
class  burst  into  applause.  It  was  the  best 
speech  given  that  day,  though  all  the 
others  had  been  ready  and  memorized 
ahead  of  time. 

So  it  has  been  ever  since.  Given  a  theme 
which  appeals  to  him,  he  can  deliver  an 
oration  on  a  moment's  notice. 

When  he  graduated  from  high  school  to 
enter  college,  he  continued  his  debating, 
always,  when  it  was  possible,  choosing 
such  subjects  as  men  and  their  daily  life. 
He  continued  to  play,  rugby  now  that  he 
was  older,  with  the  men  he  would  some 
time  instruct  and  teach. 

There  has  never  been  an  interval  in 
Father  Coughlin's  life  since  those  school 
days  in  which  he  has  lost  a  single  op- 
portunity to  stay  close  to  people,  learn- 
ing their  problems,  their  needs,  and  their 
weaknesses.  Listen  next  Sunday  and  see 
how  useful  these  experiences  have  been 
to  him,  how  he  has  learned  through  actual 
contact  to  understand  the  average  man. 

There  is  another,  more  recent  example 
of  how  Father  Coughlin  chooses  humans 
rather  than  books  for  study.  When  you 
read  the  story  perhaps  you  didn't  realize 
the  whole  truth  behind  it,  but  consider  it 
in  the  light  of  his  boyhood  decision  and 
learn  the  true  significance  of  it. 

Father  Coughlin  started  out,  early  this 
fall,  shortly  before  his  first  broadcasts  in 
October,  on  a  slow,  laborious  trip  across 
the  country.  He  traveled  under  the  name 
of  Fred  Schultz,  common  day  laborer. 
His  vestments,  his  church  clothing,  were 
laid  aside. 

Everywhere  he  stopped  in  small  towns, 
asked  for  work,  applied  for  loans  at 
banks.  Once  he  even  found  a  job  in  a 
small  town  in  North  Carolina  at  $9  a 
week.  "The  honest  sweat  of  the  brow" 
became  a  living  phrase  to  him  who  had 
used  it  so  many  times  before  in  his  ser- 
mons. 

And  when  the  trip  was  over,  Father 
Coughlin  was  once  more  back  at  Royal 
Oak,  Michigan,  where  his  parish  is  lo- 
cated, ready  to  resume  his  air  crusading 
with  a  finger  on  the  frenzied  pulse  of  the 
nation.  He  had  felt  the  heartbeat  of  the 
public,  shared  its  excitements  and  depres- 
sions, and  could  again  speak  out. 

The  boyhood  dream,  turned  into  a 
youth's  untried  but  true  belief,  hatched 
today  into  full  grown  reality,  is  Father 
Coughlin's  secret — his  formula  for  suc- 
cess with  men.  Turn  from  books  to  listen 
to  the  heartbeat  of  mankind! 

What  the  future  holds  for  the  nation 
and  the  priest  no  one  knows.  But  what- 
ever success  or  power  may  fall  to  the  lot 
of  Father  Coughlin.  it  will  have  been  a 
youth's  clear  insight  into  the  problems  of 
life  which  paved  the  way. 


DON'T   MISS- 

THE  FASCINATING  EXCLUSIVE  PICTURES  OF  FATHER  COUGHLIN 
showing  more  unusual  shots  of  him  in  his  early  school  days  as  well  as 
graphic  views  of  the  amazing  staff  which  handles  his  tremendous  cor- 
respondence today.  Don't  miss  this  in  next  month's  RADIO  MIRROR 
Magazine.     On  sale   May    24. 


80 


RADIO    MI RROR 


Gladys  Swarthout's 
Prescription  for  Paradise 

{Continued  from  page  17) 

attended  their  party  as  lovers  might  have 
done— really  together.  Inseparable  be- 
cause it's  nicer  that  way. 

And  sometimes  sticking  together  has 
meant  the  necessity  of  altering  personal 
tastes.  For  instance,  Frank  liked  heavy 
literature  and  Gladys,  light  fiction.  The 
first  time  he  brought  home  a  volume 
of  Schopenhauer  she  asked  him  to  read 
it  aloud  to  her;  she  wanted  to  learn  to  like 
the  things  he  liked.  Frank  returned  the 
compliment  by  finding  he  completely  en- 
joyed her  collection  of  Katharine  Brush. 
Now  they  select  their  books  together. 
Gladys  taught  herself  to  understand  foot- 
ball so  she  might  be  a  good  companion 
on  her  husband's  autumn  week-ends  fol- 
lowing the  Princeton  team  about;  Frank 
learned  golf  and  sailing  so  he  might  fit 
into  his  wife's  idea  of  what  summer  week- 
ends were  made  for.  They've  successfully 
taught  each  other  to  like  the  same  friends, 
the  same  place  to  dine  and  dance,  the 
same  shows  and  radio  programs.  Gladys 
says  she  wouldn't  think  of  buying  a  gown 
without  being  sure  first  that  Frank  liked 
her  in  it.  And  when  he  goes  shopping 
she's   along. 

If  you  think  all  that  hasn't  taken  effort, 
think  again.  It's  been  downright  hard 
for  them,  particularly  when  they  were 
first  married.     But  it  was  worth  it. 

M^OR.  love  doesn't  die  when  it's  treated 
*    that  way. 

Second.  /  believe  in  the  principles  of 
what  I  laughingly  call  my  Anti-Divorce 
Diet. 

And  that  diet's  an  original  idea  Gladys 
thought  up  herself,  worked  out  on  her- 
self and  her  husband,  and  brought  about 
new  peace  in  a  temperamental  household. 

"Much  marital  disagreement,"  she  ex- 
plained to  me,  "is  caused  by  nervous  irri- 
tability following  a  wrong  combination 
of  foods.  Jealousy  and  suspicion  are  pro- 
ducts of  temper  and  temper  is  a  product 
of  indigestion.  I  believe  that  if  a  couple 
eat  in  accordance  with  my  diet  they'll 
stay  healthy  and  happy.  And  when 
they're  that  way  they  can't  possibly  fall 
out  of  love." 

New  York  doctors,  questioned  as  to  the 
validity  of  the  idea,  agreed  that  it  isn't 
wise  to  feed  two  temperaments  at  once. 
So  dinner  for  two  at  the  Chapmans  means 
two  different  dinners!  Maybe  Gladys 
toys  with  a  meal  of  fruit  juices  while 
Frank  consumes  a  savory  filet  mignon,  or 
vice  versa.  If  Gladys  gets  cross  and  fi- 
nally confesses  to  chocolate  fudge  cake  and 
cheese  souffle,  Frank  sends  her  right  out 
to  the  rowing  machine  on  the  terrace. 
Only  on  one  occasion  do  they  share  the 
same  meal  and  that's  before  a  perform- 
ance at  the  Metropolitan  or  a  broadcast. 
Then  it's  lamb  chops,  baked  potatoes  and 
pineapple. 

In  your  case  this  diet,  you  may  think, 
would  require  wealth  in  order  to  be  car- 
ried out;  or  at  least  a  servant  to  cook 
those  two  different  dinners.  But  no 
extra  expenditure  is  necessary  at  all.  Show 
me  the  woman  who  doesn't  have  imagina- 
tion enough  to  keep  some  fruit  juices  on 
ice,  or  to  fix  herself  a  couple  strips  of 
bacon  in  the  same  pan  with  her  husband's 
steak.  She  can  carry  out  her  half  of  the 
idea  anyway.  _  And  when  he  discovers 
anew  the  positively  angelic  temperament 
in  the  girl  he  married — he's  a  rare  man 
who  won't  be  willing  to  give  his  share 
of  the  diet  a  try! 


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Third.  /  believe  in  a  fifty-fifty  recre- 
ation plan. 

The  bits  of  recreation  and  'time  out' 
that  busy  married  couples  get  these  days 
are  far  between  and  important.  Impor- 
tant, asserts  Gladys,  because  not  only 
should  each  do  what  he  or  she  finds  most 
restful  but  they  should  increase  their 
capacity  for  enjoyment  by  doing  it  to- 
gether if  possible. 

Simple,  tor  the  Chapmans.  If  Mrs.  has 
her  heart  set  on  salt  water  bathing  and 
Mr.  yearns  for  fresh  water  fishing  they 
split  their  vacation  weeks,  go  both  places, 
and  love  doing  it.  If  Gladys  wants  to  don 
her  new  Schiaparelli  mousseline  and  go 
dancing  under  the  stars  at  the  St.  Regis 
while  Frank  would  rather  stay  home  and 
stay  cool — they  just  take  turns.  The  one 
that  gave  in  last  time  has  the  say-so  this 
time. 

Fourth.  /  believe  in  spending  one 
week-end  a  month  apart. 

For  all  her  ideas  about  the  value  of 
'togetherness'  Gladys  knows  that  variety 
is  an  essential  spicer-upper  of  any  com- 
panionship. So  twelve  times  a  year  she 
and  her  husband  pack  their  overnight 
bags  and  hie  off  in  different  directions. 
Maybe  he  joins  Lawrence  Tibbett's  stag 
fishing  party  on  Long  Island  Sound  while 
she  and  her  sister  run  up  to  Chateau 
Frontenac  for  a  day  or  so.  For  them 
both  it's  a  necessary  refreshment. 

It  is  for  any  married  couple.  And 
week-ends  apart  don't  have  to  be  costly 
affairs.  Let  your  husband  feel  free  to 
take  off  now  and  then  with  the  boys  and 
he'll  cook  up  an  amazing  number  of  hunt- 


ing trips  and  inexpensive  jaunts  to  base- 
ball games  in  nearby  cities.  As  for  you, 
it's  a  cinch.  Think  of  the  friends  you 
have  who  live  within  twenty-five  miles 
of  you;  your  best  friends,  many  of  them, 
whom  you  really  love  to  see  often  but 
somehow  you  don't  get  around  to  it.  Just 
do  get  around  to  it,  that's  all.  Pack  your 
nightie  and  toothbrush,  hop  on  a  bus,  and 
go  visiting  now  and  then.  You'll  not  only 
find  your  marriage  happier  as  a  result  of 
brief  vacations  but  you'll  find  your  world 
twice  enlarged.  When  you  get  home 
again  there'll  be  new  things  to  talk  about, 
new  interests  for  you  and  your  husband. 
New  romance. 

For  Gladys  and  Frank  tell  me  that  when 
they're  home  again  it  seemed  like  a  mil- 
lion years  instead  of  a  mere  week-end. 
And  they're  suddenly  gladder  than  ever 
for  a  certain  summer  morning  years  ago 
in   Italy. 

Some  day  when  they  are  very  old  and 
still  very  happy  together  they're  going 
back.  To  a  villa  they've  bought  in  Flor- 
ence— an  ancient  monastery  built  in  the 
eleventh  century.  The  Mediterranean  will 
be  just  as  blue,  the  wind  just  as  laden  with 
the  fragrance  of  wild  flowers. 

"Then"  they  agree,  "we'll  sit  down  in 
perfect  peace  and  remember  for  the  rest 
of  our  lives." 

I  think  they'll  do  just  that — in  a  perfect 
peace  of  their  own  making. 

So  more  power  to  you,  Gladys,  for  be- 
ing the  intelligent,  inventive  person  that 
you  are.  You've  found  more  than  a  pre- 
scription for  paradise — you've  found  one 
that  actually   works! 


The    Hidden    Sacrifices    of    Will    Rogers 


{Continued   from   page   23) 


There  was  one  offer,  though,  he  didn't 
turn  down.  C.  B.  Cochrane,  veteran  stage 
producer,  had  sunk  a  lot  of  money  in  a 
revue,  which  was  running  at  the  Pavillion. 
Not  running,  really,  but  crawling,  for  it 
was  a  dismal  flop. 

He  begged  Rogers  to  appear  in  it,  hop- 
ing that  the  homespun  philosopher's  racy, 
keen  wit  would  save  the  day.  Will  could 
have  any  salary  he  considered  fair. 

Rogers  agreed.  The  first  day  he  went 
on,  the  house  was  sold  out.  For  four 
weeks  he  appeared,  and  England  raved. 
By  the  time  he  left  the  show  $60,000  had 
been  recouped  for  Cochrane,  and  the  re- 
vue was  on  its  feet.  As  per  their  agree- 
ment, the  producer  presented  him  with  a 
blank  signed  check,  expecting  Will  to  fill 
it  out  for  at  least  $16,000. 

Rogers  tore  the  check  up!  Refused  to 
accept  any  payment!  "You've  been  such 
a  swell  sport,"  he  told  the  astonished 
Cochrane,  "and  this  show's  cost  you 
enough  money.  I've  enjoyed  the  engage- 
ment so  much  you  don't  owe  me  a  cent. 
The  enormous  publicity  you've  got  me 
is  payment   enough." 

THEN  there  was  the  time,  early  in  Jan- 
uary, eight  years  ago,  when  Florida 
was  swept  by  a  dreadful  hurricane.  Will 
was  coming  home  on  the  Leviathan  from 
his  tour  of  Europe.  Of  course,  it  really 
didn't  concern  him  any  more  than  the 
other  people  aboard,  who  said,  "How  hor- 
rible— please  pass  me  another  piece  of 
toast."  And  dismissed  it  from  their  minds. 

Rogers  just  can't  sit  still  while  some- 
one needs  aid.  Perhaps  he  remembers  the 
days  when  he  was  hungry  and  starving, 
a  cattle  valet  bumming  rides  on  trains, 
struggling  to  make  a  place  in  vaudeville. 

Anyway,  he  appointed  himself  a  com- 
mittee of  one  to  raise  funds  on  board  boat 
for  the  victims  of  the  tornado.  It  sounds 
like  a  Houdini  feat,  doesn't  it,  but  he  ac- 


tually raised  $40,000  from  the  passengers 
aboard  that  one  boat.  How  did  he  do  it? 
By  working  night  and  day.  He  prepared 
a  concert;  he  told  jokes  galore  at  any  time 
anyone'd  listen  to  them,  anyone  who'd 
chip  in  a  little  more  for  our  "Florida 
friends."  He  begged,  he  pleaded,  he  ca- 
joled. He  sold  auction  pools,  he  gave 
daily  talks.  He  even  performed  his  rope 
act  for  the  kiddies  in  the  third-class  cab- 
ins. And  gave  $1,000  from  his  own  pocket 
to  encourage  giving. 

When  you  corner  him  and  mention  this, 
he  smiles  his  foolish  smile,  rubs  his  nose 
with  his  left  hand,  and  says,  "Pshaw, 
all  I  did  was  to  lay  in  an  extra  supply  of 
chewing  gum  and  go  to  it." 

It  isn't  only  big  causes  that  receive  his 
sympathy  and  aid.  Plenty  of  private 
woes  have  been  lightened  by  him.  •  In  fact, 
sometimes  he's  ferreted  'em  out.  Ask 
Clarabelle  Barrett,  who  unsuccessfully  at- 
tempted to  swim  the  English  Channel 
awhile  ago.  Discouraged,  whipped,  she 
was  coming  back  to  the  L'nited  States 
with  a  $2,000  debt  amassed  in  attempting 
her  courageous  feat,  hanging  over  her. 

In  some  way  Rogers  heard  about  it. 
"It's  a  shame,"  he  said  to  his  wife.  "Such 
a  plucky  girl  shouldn't  have  debts  hang- 
ing over  her.  Something  should  be  done 
about  it." 

Something  was  done.  And  prompto. 
Will  did  it.  He  wired  Captain  Hartley, 
on  whose  ship  Miss  Barrett  was  coming 
home,  and  offered  to  give  8500  if  the 
Captain  raised  SI 500  from  the  passengers 
on  board.  The  girl  came  home,  free  of 
all  debts. 

PERHAPS  you  feel  that  Rogers  goes 
too  far  in  his  broadcasts.  Perhaps 
you  side  with  the  cowboys,  who  raised  a 
furore  because  he  said  the  only  thing 
that  sings  worse  than  a  cowboy  is  a  coyote. 
Perhaps  you  still  feel  he  should  hold  his 


82 


RADIO    MI RROR 


tongue  and  think  twice  before  speaking. 
Well,  this  is  how  Will  feels. 

"You  know,"  he  told  me,  his  blue  eyes 
serious,  "I've  no  news  for  the  radio  au- 
dience, really.  All  I  want  to  do  is  to 
please  them.  Sometimes  it's  pretty  hard, 
for  on  the  stage  or  in  the  movies  they 
never  take  you  seriously.  They  can  look 
at  you  and  tell  you're  kidding.  But  the 
radio  bunch  .  .  .  there's  just  a  few  of 
them,  not  many,  but  they  take  you  ser- 
iously. 

"They  get  perked  up  over  what  you 
say.  They  don't  realize  us  comedians  are 
just  up  here  trying  to  fill  in  fifteen  min- 
utes. We  have  no  mission  or  message  for 
the  world  whatsoever.  What  we  say  is 
to  be  taken  no  more  seriously  than  a 
speech  delivered  in  the  halls  of  Congress. 
We're  just  killing  time  up  here,  just  like 
a  preacher  stallin'  while  the  deacon  passes 
the  hat. 

"Say,"  Rogers  added,  "do  something  for 
me,  will  you  girlie?  Ask  the  radio  folk 
how  they  like  my  little  extemporaneous 
acts.  Maybe  they'd  like  'em  better  if  I 
wrote  them  down  first.  But  it  ain't  me 
unless  I  say  things  as  they  come  into  my 
head." 


Whether  you  think  he  is  right  or  wrong, 
I  think  you'll  admit  he's  a  regular  guy. 
And  let  me  tell  you  he  never  forgets  a 
friend  and  that  he  repays  every  good 
turn   with   interest. 

You  remember  how  he  volunteered  to 
step  in  and  take  Fred  Stone's  part  in 
Three  Cheers,  back  in  1928,  when  Stone 
was  injured  in  a  plane  accident  and  it 
was  feared  the  show  wouldn't  go  on? 

But  I'm  quite  sure  you  never  heard  the 
inside  story  of  the  Stone-Rogers  friend- 
ship, which  dates  back  over  twenty  years. 

And  you  never  knew  that  Rogers  didn't 
even  discuss  salary  with  Dillingham,  its 
producer.  That  he  had  no  contract  for 
the  entire  run  of  the  show,  and  that  Will 
left  much  more  lucrative  moving  picture 
contracts  to  sub  for  his  friend,  did  you? 

Why  did  he  do  it?  Because  his  buddy, 
Fred  Stone,  had  done  him  a  good  turn. 
It  was  at  the  time  Rogers,  a  shy,  awkward 
cowpuncher,  was  trying  to  make  his  way 
on  the  stage.  Stone  had  already  achieved 
fame  on  Broadway. 

It  happened  the  first  time  Rogers  ap- 
peared in  a  Shubert  show.  J.  J.  Shubert 
says  they  took  him  on  because  they 
couldn't  get  anyone  else.    But  already  Will 


had  shown  the  tendency  to  talk  and  talk 
without  regard  for  time.  His  famous  alarm 
clock  holds  him  in  check  on  the  air  now. 

But  in  those  days  he  had  no  alarm 
clock.  "We  took  him  on,"  Shubert  said, 
"with  the  understanding  he  had  a  defi- 
nite number  of  minutes  for  his  act." 

One  night  Rogers  went  on.  And  the 
audience  enjoyed  his  wise-cracks  and  lassc 
tricks  so  much  he  kept  right  on  talking 
and  looping.  Time  meant  nothing  to 
him. 

Backstage,  Mr.  Shubert  waited  impa- 
tiently for  Will  to  bow  himself  off.  The 
other  acts  had  to  go  on.  Finally,  he  con- 
cluded there  was  only  one  thing  to  do. 
To  black  Will  out.  He  expected  the  next 
act   to  proceed   immediately. 

But  imagine  his  astonishment  when  in- 
stead he  heard  Fred  Stone,  one  of  the 
leads  of  the  show,  addressing  the  audi- 
ence, 

"I  think  it's  a  shame,"  Fred  protested. 
"To  stop  this  man  in  the  middle  of  his 
act.  We're  all  enjoying  it.  It's  not  fair." 
And  on  and  on  he  talked,  till  the  house 
broke  into  vociferous  applause  for  the 
abashed  cowboy. 

And  Will  Rogers  landed  in  the  public 
eye,  where  he  has  been  ever  since. 


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{Continued  from  page  13) 


Little  Freddy  Large  was  directing  that 
orchestra.  Freddy  who  weighs  just  104 
pounds  recognized  Jan  and  bashfully  came 
over  to  greet  him.  Abrupt  and  to  the 
point  as  he  always  is  Jan  didn't  even  ac- 
knowledge the  greeting.  He  looked  so 
hard  at  Freddy  that  the  kid  was  fright- 
ened. 

"How  would  you  like  to  work  for  me?" 
Jan  yelled. 

Freddy  was  astounded.  The  great  and 
famous  Jan  Garber  saying  such  a  thing. 
It  didn't  sound  possible. 

"Work  for  you?"  he  echoed. 

"Yes,  yes,  yes!  Work  for  me,"  Jan 
stuttered. 

"Why  ...  Oh,  but,  Mr.  Garber.  I  can't 
leave  these  kids.  Why  we  all  came  down 
here  from  Canada  together  and,  well,  1 
just  couldn't.  .  .  ." 

Jan  interrupted:  "Don't  be  a  sap.  I 
don't  mean  you.  I  mean  your  orches- 
tra." 

M^REDDY  almost  fainted.  He  called  the 
*  boys  from  the  bandstand  and  told 
them.     They  were  stunned. 

Freddy  admitted  how  badly  they  needed 
work.  With  tears  in  his  eyes  he  admitted 
that  the  boys  had  actually  sunk  so  low 
they  were  stealing  bottles  of  milk  off  back 
porches  on  the  way  home  mornings. 
Freddy  cried   a  little. 

"Mr.  Garber,  if  you  don't  take  us  over 
I  don't  know  what's  going  to  happen. 
We're  starving.  The  boys  are  loyal  to  me 
and  to  one  another.  But  things  have  been 
so  desperate  that  they  may  crack  any 
time.  And  besides  we  are  in  disgrace 
with  the  music  union  and  can't  get  hardly 
any  work  at  all." 

That  was  bad.  Getting  in  disgrace  with 
the  music  union  is  just  professional  sui- 
cide for  a  band.  But  Jan  knew  all  the 
big  shots.  It  took  time  but  he  finally 
accomplished  it.  He  got  the  boys  rein- 
stated. It  was  the  spring  of  the  next  year, 
1933,  when  Freddy  Large  and  his  band 
finally  cleared  away  the  obstacles  through 
Jan  Garber's  contacts  and  persistence. 
They  met  him  in  Buffalo  and  became  the 
official  Jan  Garber  orchestra. 

"So  was  the  present  day  Jan  Garber 
band    started.      So   was    the    come-back 


of  Jan  Garber  started.  So  was  the  suc- 
cess of  Freddy  Large's  little  orchestra 
launched.  Heartbreak  and  near  starva- 
tion had  gone  before.  But  that  was  in 
the  past.  The  future  was  rosy  and  shin- 
ing to  all  of  them  from  little  Janice  all 
the  way  up  to  Jan  himself.  But  that  was 
just  the  beginning.  Hard  hours  of  re- 
hearsal  followed. 

Jan  first  had  to  convince  Freddy  and  his 
boys  that  they  were  good.  They  got  the 
jitters  when  Jan  talked  of  working  in  the 
country's  most  famous  hotels  and  the- 
aters. They  were  frightened.  Only  Jan's 
spirit  and  courage  carried  them  on. 
Up  to  that  time  Garber's  band  had 
always  been  a  fast  snappy  peppy  outfit. 
Here  he  was  starting  out  all  over  again 
with  a  slow  dreamy  waltzy  outfit  almost 
exactly  like  Guy  Lombardo's.  They 
signed  for  their  first  job  together.  It  was 
in  the  Netherlands  Plaza  Hotel  in  Cin- 
cinnati that  they  started. 

They  made  their  debut,  poor  little 
Freddy  and  his  boys  actually  shaking  in 
their  boots,  in  the  swank  hotel. 

Almost  at  once  success  started  coming 
to  them.  Hotels  around  the  country  cried 
for  them.  Fan  mail  began  piling  in. 
Then  the  phone  rang  one  day.  It  was 
Jules  Stein,  president  of  the  Music  Cor- 
poration of  America,  and  Jan's  staunch 
friend  and  boss  for  many  years.  Jules 
said  the  band  must  rush  into  New  York 
at  once   for   a   radio   audition. 

COMMERCIAL    RADIO! 

That  was  the  thing  they  needed.  But 
the  boys  were  completely  worn  out.  The 
hard  work  of  rehearsing  and  the  let  down 
from  the  excitement  of  such  an  auspicious 
and  important  opening  had  them  hanging 
on  the  ropes.  But  not  Jan.  Jan  goaded 
them  awake,  forced  them  to  pack  their 
instruments  and  almost  by  the  physical 
strength  of  his  small  body  got  them  into 
New  York  the  next  morning. 

Out  in  Chicago  Jules  Stein  had  the  pros- 
pective sponsor  sitting  with  him  in  a 
private  audition  room  of  NBC.  Jules 
telephoned  New  York  and  talked  to  Jan. 

"Play  as  much  like  Lombardo  as  you 
possibly  can!"  Abruptly  he  hung  up.  It 
wasn't  until  some  time  later  that  Jan 
found  out  what  happened  that  morning. 


TO  THE  CODE  AUTHORITY  FOR  PERIODICAL  PUBLISHING  AND  PRINTING  INDUSTRY  (A-3) 

232  Madison  Avenue,  New  York  City 

Telephone  AShland  4-0350 

PUBLISHERS  STATEMENT  OF   CIRCULATION 

This  is  to  certify  that  the  average  circulation   of  RADIO  MIRROR  for  the  six  months' 
period  July  1st  to  and  including  December  31st,   1934,  was  as  follows: 

Copies    sold    97,041 

Copies  distributed   free   1 ,575 

Total       98,616 

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(Signed)      Wesley  F.    Pape,   Secretary. 

Subscribed  to  and  sworn   before  me  on  this  4th   day  of  February,   1935. 

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Notary  Public,  Queens  County. 

Queens  Co.  Clk's  No.  581,  Reg.  No.  1332. 

N.   Y.  Co.  Clk's  No.   260,  Reg.   No.  6H192. 

Commission  Expires  March  30,   1936. 


RADIO    M IRROR 


Jules  turned  to  the  president  of  the 
Northwestern  Yeast  Company,  the  outfit 
which  wanted  to  audition  Garber  for  com- 
mercial radio  work. 

"I'm  sorry,  gentlemen,  but  Mr.  Garber 
couldn't  get  to  New  York  in  time  for  this 
audition,"  said  Mr.  Stein.  "So  you're 
going  to  hear  Guy  Lombardo's  famous  or- 
chestra instead." 

The  music  started.  It  did  sound  a  whole 
lot  like  Lombardo.  The  executives  of 
the  yeast  company  began  to  enthuse. 

"Beautiful." 

"Just  what  we  want." 

"Grand  music." 

And  that  sort  of  talk  began.  Mr.  Stein 
wasn't  ready  yet  to  show  his  ace  card. 
Finally  one  financially  minded  executive 
objected. 

"But  we  can't  afford  to  pay  Lombardo's 
price.  The  music  is  just  what  we  want. 
But  we  can't  afford  it." 

Reluctantly  others  agreed  with  him. 
Then  Mr.  Stein  got  up  and  started  talk- 
ing. 

"You  like  that  music?  Yes.  You  think 
it's  going  to  cost  you  too  much.  You 
agree  to  the  price  I  asked  for  Jan  Gar- 
ber's  orchestra?  Yes?  All  right.  That 
music  will  cost  you  just  exactly  what  I 
told  you  Garber  would  cost.  Gentlemen, 
that  is  Jan  Garber  and  his  orchestra!" 

np  HAT  contract  was  signed  before  the 
*  audition  ended.  You  may  remember 
that  Garber  brought  the  orchestra  to  Chi- 
cago and  did  a  Sunday  afternoon  series  for 
that  sponsor. 

Yes,  too  look  at  Jan  Garber  you'd  never 
think  he  ever  had  a  care  in  the  world. 
At  forty  years  of  age  Jan  feels  life  has 
been  full.  It  has  had  its  moments  but 
then  it's  all  been  lots  of  fun.  And  now 
the  man  who  ran  himself  almost  |40,000 
into  debt  before  he  finally  got  his  new 
band  working  only  a  short  two  years  ago 
is  saving  his  money  and  hoping  to  retire 
from  the  orchestra  business  in  five  years. 
He  wants  to  retire  and  turn  the  band 
back  to  the  little  fellow  who  started  it  all, 
Freddy  Large. 

And  Freddy's  eyes  beam  in  gratitude 
and  loyalty.  And  Dottie  Garber  pats 
Jan  on  the  shoulder  and  says:  "You  know 
just  as  well  as  I  do  you'll  never  get  out 
of  the  band  business."  And  Janice  Garber 
says:  "I  have  the  swellest  daddy  in  all  the 
world." 


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I  was  so  lonely  and  friendless  with  onlyilong,  dreary  The    Free   Demonstration  Then    came   Janet's  party  a  few  months 

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a    new   way   to    learn    music  that  had  made  popular  way    of    learning   was   as  when  I  played.    I  thought  they  d  never  let 

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86 


Will  Radio    Ruin   Maxine's    Romance? 

(Continued  from  page  43) 


into  them.  Sweethearts  apart,  they,  from 
the  rest  of  broadcastland's  younger  set; 
leisure  was  too  dear  to  be  frittered  away 
with  a  crowd  in  some  noisy  night  spot. 
Theirs  were  simpler,  more  companionable 
hours.  Moonlit  strolls  around  the  lake 
in  Central  Park.  A  trip  to  the  Aquarium. 
Two  seats  in  a  balcony.  Showing  the  town 
to  first  Maxine's  folks,  then  Bill's.  Driving 
out  to  Coney,  sweltering  nights,  for  a 
hasty  hamburger  and  a  whiff  of  ocean  air. 
Fun  eluding,  so  that  they  might  remain 
alone,  the  countless  invitations  with  which 
newcomers  to  radio  are  swamped.  Shop- 
ping together  for  vacation  clothes,  for  the 
first  roadster  they'd  ever  owned.  Plan- 
ning their  careers,  their  futures.  Insepar- 
able. Working  hard.  The  fun  of  it!  They 
would  both  be  great,  those  two.  And 
after  they  should  become  so.  .  .  . 

Who  knows  what  might  have  happened 
after — had  not  Bill  been  suddenly  re- 
leased by  Columbia  after  six  months? 

THE  end  began  then,  although  they  did 
not  realize  it  right  away.  The  end, 
inevitably,  because  Maxine  kept  soaring 
while  only  ill  luck  befell  the  one  she  loved. 
Which  makes  its  difference  between  two 
people  in  professional  life.  He  went  on 
the  road  with  Enoch  Light's  Orchestra; 
and  for  two  endlessly  dismal  months  a 
frail  little  brunette  sang  her  hurting  heart 
out  because  she  was  lonely,  and  cared  not 
at  all  what  happened  to  her  career. 

And  just  for  that,  perhaps,  the  fates 
of  radio  loaded  upon  her  higher  honors. 

When  he  returned  it  was  only  to  leave 
immediately  for  a  job  in  Bermuda,  a 
necessary  makeshift  until  the  portals  of 
the  air  should  open  again  to  Bill  Hug- 
gins. 

There's  the  rub. 

You  can  see  how  it  would  be,  can't  you? 
The  wife  a  star;  the  husband  less  than  a 
lesser  light.  The  things  people  would  say. 
Hurt  prides.  Compromised  companion- 
ship. And  always  the  memory,  like  a 
barrier  between  them,  that  once  they  had 
begun  on  an  equal  footing  and  one  had 
proved  superior  to  the  other.  Marriages 
like  that  don't  stand  a  chance  in  the 
worldly  world  of  radio.  The  boy  Maxine 
loved  knew,  that  she'd  keep  going  up,  that 
if  he  stuck  around  he'd  soon  become  just 
a  hanger-on,  an  encumbrance  in  her  path. 
In  finally  breaking  off  he  doubtless  did 
the  hardest  thing  he  had  ever  had  to  do. 
But  a  thing  of  honor. 

You  can  see  all  that  of  course.  But  oh, 
you  couldn't  if  you  were  Maxine!  So 
young,  so  much  in  love.  Blind  to  every- 
thing but  that.  A  girl  upon  whom  success 
had  been  showered,  romance  ruthlessly 
torn  away. 

And  you  cannot  think  how  hard  it  has 
gone  with  her. 

Listen  when  she  sings.  Isn't  it  verily 
with  her  heart  in  her  throat?  I  think 
so.  I  know  so,  for  I  know  Maxine.  I've 
known  her  Bill  since  he  used  to  plink  a 
uke  for  two  dollars  a  broadcast  down  in 
Virginia.  And  the  pity  of  it  all  is  that 
they're  both  such  swell,  serious  kids. 

But  then  that's  radio,  fickle  task-master. 
You  take  what  it  gives  and  are  glad  for 
it;  for  it  might  so  easily  have  given  noth- 
ing at  all.     Not  even  a  beginning. 

I  talked  a  long  time  with  Maxine  the 
other  day.  She's  looking  thinner  and  she 
smokes  too  much.  Bill  is  gone.  She's 
busier  than  ever.     Full  report. 

And  how  is  she  taking  everything? 
Probably  the  bravest  and  best  way  of  all 
for  you'd  never  know  her  heart-break  now 
unless  you  sensed  it  in  her  love  songs. 
Her  gay  charm   these  days,   her  seeming 


jois  de  vivre — they  may  be  only  a  way 
of  forgetting.  Or  trying  to.  You'll  see 
her,  beautifully  gowned  and  the  belle  of 
the  evening,  at  all  the  places  radio  stars 
gather.  The  Rainbow  Room.  Place 
Piquale.  Dancing  to  Duchin  at  the 
Casino.  She's  become  one  of  the  most 
feted  and  dated  girls  in  New  York.  All 
the  boys  around  Manhattan  are  crazy 
about  the  ether's  latest,  liveliest  celebrity. 

I  wonder,  watching  them  rush  her  off 
her  feet,  if  any  of  them  stand  a  chance. 

If   Bill   should  make  a  comeback.  .  .  . 

Will  radio  ruin  Maxine's  romance? 

I  wonder. 


Your    Announcer    Is: 


DELL       SHARBUTT 

Dell  Sharbutt,  one  of  Columbia's  new- 
est and  youngest  announcers,  made 
his  professional  debut  on  the  stage  of 
a  Fort  Worth,  Texas,  Theater,  im- 
personating Rudy  Vallee,  and  later 
acting  as  master-of-ceremonies. 
Sharbutt  was  born  24  years  ago  in 
Fort  Worth,  and  has  already  realized 
half  of  his  ambitions  by  winning  a  po- 
sition in  New  York.  But  he  would 
really  rather  sing  than  talk  and  still 
secretly  longs  for  the  day  when  he  will 
be  engaged  as  a  vocalist.  Pronouncing 
foreign  names  never  provides  any  dif- 
ficulty, because  he  learned  Spanish 
conversing  with  natives  along  the 
Mexican  border  and  other  languages 
at  school  and  college  in  Texas. 

Dell's  father  was  a  Methodist  minis- 
ter, and  he  is  a  remote  descendant  of 
Benjamin  Franklin.  His  debut  on  the 
air  was  made  in  1928  over  station 
WBAP,  Ft.  Worth. 

Sharbutt  is  a  mild-mannered  young 
man,  six  feet  tall,  brown  hair  and 
green  eyes. 

Announces:  "The  Album  of  Familiar 
Music,"  the  Jack  Pearl  program,  Ever- 
ett Marshall's  Broadway  Varieties,  and 
Dick  Tracy. 


RADIO    M I RROR 


Saving  the  Situation! 

(Continued  from  page  41) 


is  really  responsible  for  Ozzie's  using  a 
few  smart  quips  now  and  then  to  intro- 
duce his  numbers. 

it  was,  by  the  way,  on  one  of  the 
Baker's  Broadcasts  that  Joe  Penner,  star 
of  the  program,  made  a  classic  "ad  lib" 
that  kept  one  of  his  best  song  recitations 
from  being  ruined.  The  recitation  in 
question  was  the  one  about  the  Three 
Trees.  In  this  number,  there  is  a  musical 
theme  for  almost  every  character,  or 
object  and  a  sound  effect  for  practically 
each  action.  For  instance.  Joe  starts  by 
saying,  "There  were  once  three  trees"  .  .  . 
and  three  musical  notes  are  struck  to  in- 
dicate the  three  trees  .  .  .  "beside  a  bab- 
bling brook"  .  .  .  and  a  running  water 
theme  is  played  to  indicate  the  babbling 
brook,  etc.  A  hunter  is  introduced,  then 
a  rabbit,  and  somewhere  in  the  course  of 
the  recitation  Joe  says,  "Then  the  hunter 
shot  the  rabbit."  At  this  particular  point, 
there  is  supposed  to  be  the  sound  effect  of 
a  shot,  as  the  marksman  blazes  away. 

[OWEVER,  in  this  one  Baker's  Broad- 
cast, when  Joe  said,  "Then  the  hunter 
shot  the  rabbit,"  no  shot  was  forthcoming. 
Joe,  finding  the  man  responsible  for  the 
sound  effect  had  missed  his  cue,  again  said, 
"Then  the  hunter  shot  the  rabbit."  Still 
no  sound  effect.  Whereupon  Joe  saved 
the  situation  by  "ad-libbing,"  .  .  .  "Well, 
you'll  never  get  a  rabbit  that  way!" 
Which  remark  brought  down  the  house, 
and  probably  the  loudspeakers. 

Gracie  Allen,  who  is  fast  on  the  trigger, 
brought  off  a  faux  pas  of  George  Burns' 
not  so  long  ago,  in  such  a  way  as  to  make 
it  appear  a  gag.  George  had  a  line  in 
which  the  word  "people"  occurred.  When 
he  came  to  "people"  he  stumbled  over  the 
second  "p"  in  the  word.  He  tried  again, 
and  once  more  he  stumbled  over  the  letter 


"p."  The  men  in  the  studio  control  room 
could  see  George  making  the  most  awful 
grimaces  as  he  strove  to  pronounce 
"people."  Finally  he  got  it  out.  Where- 
upon Gracie  said,  "My,  George,  you  seem 
to  have  a  lot  of  trouble  with  people!" 

Missing  the  proper  spot  on  the  script 
to  read,  frequently  causes  trouble  on  pro- 
grams. Many  people  have  commented  on 
the  delicious  informality  of  Beatrice 
Lillie's  comedy  on  the  colossal  Nash 
Christmas  Day  broadcast,  that  went 
throughout  the  country  on  some  78  sta- 
tions. But  only  those  on  the  inside  know 
that  the  reason  Bea  was  so  informal  was 
because  she  was  unable  to  find  the  right 
spot  on  the  script  where  she  would  read 
and  so  both  she  and  the  master  of  cere- 
monies, Alexander  Woollcott,  had  to  do 
plenty  of  "ad  libbing"  until  she  found  it. 

It  took  some  mighty  swift  mental  agil- 
ity on  the  part  of  Cliff  Hall  (Sharlie)  to 
save  Jack  Pearl  and  himself  considerable 
embarrassment  on  one  of  their  broadcasts. 
In  the  middle  of  their  act,  Jack  placed  his 
elbows  on  an  inclined  rack  that  held  the 
scripts  they  were  reading  from.  The  rack 
suddenly  swung  around  and  their  scripts 
scattered  over  the  studio  stage,  pages  fly- 
ing in  all  directions.  Jack  was  petrified 
and  the  audience  in  the  studio  aghast.  But 
Cliff  kept  his  head  and  almost  imme- 
diately gave  Pearl  the  cue  line  leading  into 
an  old  comedy  act,  one  they  had  done 
in  vaudeville  together.  Jack  gave  the  an- 
swers and  they  continued  in  this  vein 
until  someone  gave  them  another  script, 
whereupon  they  went  back  into  their  radio 
material.    And  the  listeners  never  knew. 

Yes,  when  you  listen  to  your  favorite 
radio  show,  you  never  know  but  that 
something  has  gone  wrong  and  quick 
action,  fast  thinking — or  just  plain  luck 
has  kept  you  from  knowing  about  it. 


w-s*^^ 


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Whiteman  Scholarship  which  closed  April  15.  This  scholarship  is  a  two 
years'  tuition  with  full  expenses  at  any  college  designated  by  the  winner. 


Picture  shows  Edmund 
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between  scenes  of  his  latest 
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Best  Man  Wins". 


Movie  Star 
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Here  is  a  safe  and  approved  method.  With  a  small 
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RADIO    MIRROR 

Arnold    Johnson    Tells    Why 
Amateurs  Belong  on  the  Air 

(Continued  from  page  15) 

Before  he  ended,  Johnson  argued  one 
more  point  that  Rox>  had  made.  The 
point  was — when  an  amateur  appears  on 
the  air  he  has  not  had  sufficient  coach- 
ing or  rehearsal  to  be. at  his  best,  there- 
fore his  performance  suffers,  and  the  re- 
sult   is   failure. 

"When  we  audition  an  amateur  now," 
Johnson  said  in  reply  to  Roxy's  con- 
tention, "he  gets  exactly  the  same  kind 
of  attention  we  would  expect  if  we  were 
in  his  shoes.  If  we  decide  to  put  him  on 
our  broadcast,  he  is  given  a  second  audi- 
tion. Th"en  we  rehearse  him  with  the 
orchestra.  By  the  time  he  makes  his  air 
appearance,  he  is  letter  perfect  in  his 
song.  He  is  at  his  best  and  his  perform- 
ance does  not   suffer  as  a  consequence." 

Johnson  should  know  whereof  he  speaks. 
Since  his  radio  debut,  he  has  been  musi- 
cal director  of  the  old  Majestic  Hour  on 
Columbia,  has  conducted  for  the  True 
Story  Hour  over  the  same  network,  and 
— until  a  month  ago — was  responsible  for 
the  orchestrations  on  the  Forum  of  Liberty 
program. 

BORN  in  Chicago,  he  has  studied  piano 
and  directing  under  the  best  instruc- 
tors Chicago  and  New  York  had  to  offer. 
Back  in  1915,  as  orchestra  leader  in  a 
San  Francisco  cafe,  he  hired  Paul  White- 
man  for  his  violin  player.  Since  those  early 
days,  he  has  toured  the  country  many 
times  in  vaudeville. 

"As  a  last  argument,"  he  said,  "I  point 
to  Gus  Edwards  whom  I  consider  the 
greatest  discoverer  of  talent  of  our  time. 
Gus  has  his  own  amateur  program  now 
over  WOR  and  he  is  using  it  because  he 
thinks  there  is  no  better  way  to  dig 
out  unknown  performers." 

He  had  to  leave  then.  At  the  rehearsal 
studio  Columbia  has  provided  him,  over 
two  hundred  amateurs  were  waiting  for 
their  audition.  He  threw  on  his  hat  and 
coat  and  was  on  his  way. 

And  so  the  Amateur  Hour  has  been 
vigorously  condemned  and  just  as  vigor- 
ously upheld.  Radio  Mirror  is  still  wait- 
ing for  your  written  comments.  Address 
them  to  the  Editor,  Radio  Mirror,  1926 
Broadway,  New  York  City. 

In  next  month's  RADIO  MIRROR— 
"What  Becomes  of  the  Amateurs?" — a 
searching  article  which  reveals  the  real 
destiny  of  the  prize-winners  on  the  ama- 
teur programs.  Are  they  fated  for  oblivion 
or  greater  success?  Don't  miss  this  inter- 
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RADIO     MIRROR 


What's   New  on   Radio   Row 

(Continued  from  page  47) 


Only  a  few  weeks  ago  Frank  Parker  was 
reported  the  object  of  her  affections.) 

Billy  K.  Wells,  who  concocts  comedy 
for  Jack  Pearl,  was  recently  divorced  .  .  . 
And  his  son,  George,  was  married  to  Ruth 
Brocker,  the  Brooklyn  school  teacher  and 
former  220-yard  national  amateur  swim- 
ming champion  .  .  .  The  stork  is  hovering 
over  the  domiciles  of  the  Ward  Wilsons 
and  the  Roger  Wolfe  Kahns.  (Edith  Nel- 
son is  the  present  Mrs.  Kahn.  Hannah  Wil- 
liams, the  millionaire  maestro's  first  wife, 
is  now  Mrs.  Jack  Dempsey  and  has  a  baby, 
too — as  you  may  have  read  in  the  papers.) 

Who  is  the  tall  dark  man  in  the  life  of 
Rosaline  Greene?  Sure,  he's  a  denizen  of 
Radio  Row,  but  what's  his  name?  .  .  . 
Patti  Chapin,  soloist  with  Peter  Pfeiffer 
Pearl,  is  being  squired  by  a  Wall  Street 
broker  .  .  .  Buddy  Rogers  has  been  show- 
ing attention  to  Dorothy  Crane,  songbird 
with  Bernie  Cummins  orchestra,  but  a 
Hollywood  scout  insists  Mary  Pickford  is 
still  first  in  his  affections. 

Romance  has  come  to  Connie  Gates.  He 

is  a  former  Cleveland  school  mate Have 

Grace  and  Eddie  Albert  fallen  in  love  after 
all  these  months  of  caressing  on  the  kilo- 
cycles as  The  Honeymooners?  .  .  .  Alice 
Faye,  who  came  East  to  serve  as  brides- 
maid at  the  marriage  of  her  girl  friend, 
Betty  Koenig,  to  Walter  Scharf,  Rudy 
Vallee's  pianist,  spent  much  of  her  time 
in  Rudy's  company.  Also  they  had  a 
couple  of  rows,  the  cause  said  to  have 
been  Grace  Poggi,  but  when  Alice  re- 
turned to  Hollywood  everything  was 
hunky-dorey. 

Gloria  Holden,  who  is  always  up  to 
some  villainy  in  "The  Black  Chamber" 
serial,  and  her  husband,  Harold  Winston, 
the  producer,  occupy  separate  apart- 
ments, but  manage  to  dine  together  every 
evening.  They  think  living  together 
inimical  to  their  careers  and  maintain 
different  households  a  la  Fannie  Hurst  and 
Jacques  Danielson  .  .  .  Jane  Pickens  denies 
she  will  marry  Paul  Draper,  her  associate 
player  in  "Thumbs  Up,"  and  insists  they 
are  only  good  friends. 

Dave  Rubinoff  is — or  was,  when  this 
was  written — courting  Joyce  Long,  a  lady 
of  much  allure  who  qualifies  as  a  previous 
flame  of  his.  The  lovely  Frances  Stutz, 
who  was  Dave's  concern  in  the  interim,  is 
now  more  interested  in  machinery  than 
music  and  probably  will  annex  by  mar- 
riage some  of  the  Singer  Sewing  Machine 
Company's  millions. 

IF  you  think  "nuts"  a  slang  expression 
in  dubious  taste  you  are  due  for  an 
argument  with  Shirley  Howard.  Shirley, 
who  used  to  be  a  newspaper  gal  once  her- 
self, has  discovered  that  Dickens  employed 
the  word  in  "A  Christmas  Carol,"  no  less. 
So  she  is  prepared  to  defend  the  term 
against  all  comers,  being  an  ardent  Dick- 
ens fan.  Here  is  how  the  author  used  it: 
"To  edge  his  way  along  the  crowded  paths 
of  life,  warning  all  human  sympathy  to 
keep  its  distance,  was  what  the  knowing 
ones  call  NUTS  TO  SCROOGE."  (The 
caps  are  Shirley's.) 

WALTER  W1NCHELL,  anticipating 
another  "bundle  from  heaven"  soon, 
says  if  the  baby  is  a  boy  he  will  name 
it  Read  Winchell  and  if  a  girl,  Sue  Win- 
chell. The  betting  on  Broadway  is  it  will 
be  a  girl  and,  if  so,  Sue  will  be  a  very 
appropriate  tag,  seeing  as  Winchell  is  being 
sued  again.  An  injunction  has  been  issued 
against  the  columnist,  the  G  &  W.  Dis- 
tilling Company  and  the  Fletcher  &  Ellis 
advertising  agency,  restraining  the  use  of 


Winchell's  testimonial  for  a  whiskey.  And 
all  three  have  been  made  defendants  in 
a  damage  suit  asking  $50,000  from  each, 
the  contention  being  that  the  Jergens 
Company's  radio  contract  with  the  para- 
grapher  bars  him  from  endorsing  any 
product  but  their  hand  lotion  for  the  life 
of  the  agreement.  Winchell's  defense  is 
that  he  "overlooked"  that  clause  in  his 
contract  and-  that  when  it  was  called  to 
his  attention  he  returned  $5,000  which  he 
received  for  his  endorsement. 

npHE  MONITOR  MAN  SAYS 
*  Mark  Hellinger,  the  Broadway 
columnist,  and  his  wife,  Gladys  Glad,  re- 
tired from  the  Penthouse  Party  program, 
will  be  back  on  the  kilocycles  soon  on 
another  program  with  Ted  Husing. 

The  oldest  sponsored  program  passed 
from  the  air  when  Arthur  Bagley,  the 
physical  culture  exponent,  quit  as  direc- 
tor of  the  Tower  Health  Exercises,  an 
early  morning  feature  on  NBC  since  1923 
.  .  .  Amateurs  whose  hobby  is  radio  trans- 
mitting and  experimentation  call  them- 
selves "hams,"  a  term  once  applied  ex- 
clusively to  actors.  They  have  a  national 
organization,  the  American  Radio  Relay 
League,  and  their  president  is  Hiram 
Percy  Maxim,  science  editor  of  the  New 
York  Evening  Journal. 

Bing  Crosby,  tormented  by  phonograph 
records  being  played  by  small  stations  all 
over  the  country,  may  decide  to  make  no 
more  recordings  .  .  .  Eddie  Cantor  is  now 
a_ radio  consultant — a  man  who  offers  ad- 
vice to  sponsors  on  how  to  frame  pro- 
grams .  .  .  Countess  Olga  Albani  takes  no 
chances  that  her  signature  in  an  auto- 
graph album  will  be  used  for  ulterior  pur- 
poses, such  as,  for  instance,  copied  on  a 
check.  Her  bank  signature  is  entirely  dif- 
ferent from  the  one  she  gives  autograph 
seekers. 

"Martha  Deane,"  who  presents  "the 
women's  feature  page  of  the  air"  on  Sta- 
tion WOR,  is  Mary  Margaret  McBride, 
well  known  newspaper  and  magazine 
writer  .  .  . 

The  first  man  to  render  a  violin  solo  on 
the  air  was  Eugene  Ormandy,  now  direc- 
tor of  the  Minneapolis  Symphony  Orches- 
tra.   That  was  'way  back  in   1922.  .  .  . 

Jack  Fulton  operates  a  Fifth  Avenue 
haberdashery. 

Adelaide  Fitz-Allen,  for  four  years  the 
voice  of  Nancy,  the  old  crone  in  "The 
Witch's  Tale,"  a  popular  feature  created 
on  Station  WOR,  Newark,  N.  J.,  is  dead 
of  pneumonia.  She  was  79,  the  oldest  ac- 
tress in  radio.  .  .  . 

Raymond  Paige  probably  will  have  re- 
placed Ted  Fio-Rita  as  musical  director  of 
the  "Hollywood  Hotel"  program  by  the 
time  you  read  this.  Fio-Rita  and  Dick 
Powell   didn't   get   along  well   together. 

Al  Shayne,  the  baritone  now  featured 
with  Nat  Brusiloff's  orchestra  in  "Sally's 
Movieland  Revue,"  has  an  explanation  for 
those  recent  radio  divorces.  He  says  they 
are  usually  caused  by  a  little  Miss  under- 
standing! 

WACK  SMART,  the  300-pound  actor 
"  who  impersonates  animals  as  well  as 
humans,  has  never  been  stumped  yet  when 
called  upon  to  contribute  sounds  to  a 
broadcast.  The  other  day  Fred  Allen  re- 
quired the  squawk  of  an  ostrich  on  his 
Town  Hall  Tonight  program.  Although 
he  had  never  heard  an  ostrich  give  vent 
to  any  utterance,  Smart  didn't  hesitate  a 
second.  He  just  made  a  cry  like  a  hoarse 
hen  and  everybody  saki  :t  was  perfect. 
Ask  Jack  to  simulate  a.;  emu,  a  rhea,  an 


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W»flLL  ROGERS'  enthusiasm  for  air- 
™ ™  planes  is  well  known,  but  what  isn't 
known  is  that  he  had  been  injured  more 
than  once  in  forced  landings.  The  cow- 
boy philosopher  takes  every  precaution  to 
prevent  such  news  getting  into  print, 
fearing  to  prejudice  the  public  against 
traveling  by  air  which  he  advocates  so 
stoutly.  In  one  crack-up  Will  broke  a 
couple  of  ribs  and  hurt  a  leg.  He  limped 
into  the  studio  that  night  to  give  his 
broadcast  and  to  inquirers  laughingly  ex- 
plained he  had  been  thrown  by  a  polo 
pony!  On  the  other  hand,  Amos  'n'  Andy 
after  one  mishap  in  an  airliner  have 
sworn  off  that  means  of  transportation 
forever.  Although  uninjured  they  were 
scared  worse  than  Andy  was  when  Roscoe 
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static  but  a  time  signal.  It  comes  over  a 
leased  wire  to  the  studio  from  a  clock  in 
the  offices  of  the  Western  Union  Tele- 
graph Company.  It  is  accurate  to  one 
twenty-fifth  of  a  second,  so  it  is  quite 
safe  to  set  your  watch  by  it. 

[IGGEST  news  of  the  month:  Lucky 
Strikes  are  back  on  the  air!  Formerly 
the  sponsors  of  one  of  radio's  most  popu- 
lar dance  programs,  the  cigarette  company 
has  purchased  a  full  hour  every  Saturday 
night  over  an  NBC  hookup,  beginning  at 
8:00  E.S.T.  For  the  .  dance  orchestra, 
they've  delegated  Lennie  Hayton — piano 
solo  specialist  on  "Town  Hall  Tonight" — 
to  assemble  a  special  band.  That's  all  the 
details  we  can  give  you  now,  but  mark 
down  this  hour  as  one  you  should  hear  if 
you  want  jazz  at  its  best. 

T^BC  has  been  offering,  the  past  month, 
A™  one  of  radio's  most  unusual  broad- 
casts. It  is  a  program  paid  for — of  all 
things — by  a  foreign  government.  Mexico 
has  taken  to  the  air  to  promote  better 
international  relations.  The  show,  accord- 
ing to  its  sponsors,  is  the  first  of  its  kind 
on  a  United  States  network. 

^RJT'"-  thoughl  we  were  jealous  of  Amos 
w'*  'n'  Andy  vacationing  at  Palm 
Springs,  California,  but  listen  to  this  new- 
est fact  unearthed  about  them.  They've 
been  broadcasting,  it  seems,  from  a  studio 
in  the  tower  of  the  El  Mirador  Hotel,  and 
the  studio,  perched  high  above  the  sur- 
rounding district,  commands  a  fine  view 
of  the  hundreds  of  sun  bathers  down  be- 
low. Until  now  the  tower  has  always  been 
barred  to  visitors,  but  Amos  'n'  Andy 
go  right  on  working  and  viewing.  What 
a  life! 

■^URING  May  several  sports  events  are 
"  scheduled  by  the  networks.  Some  of 
them  are  crew  races,  baseball,  and  the  run- 
ning of  the  Kentucky  Derby  on  May  4th, 
followed  by  the  Preakness,  May  11th,  NBC. 
plans  to  dig  such  men  as  John  Tunis, 
Graham  McNamee,  Ford  Bond,  Don  Wil- 
son, and  George  Hicks  out  of  the  snow- 
drifts and  send  them  to  the  athletic  field. 
CBS  announces  that  in  addition  to  the 
Preakness,  it  will  cover  the  Belmont  Park 
opening  and  other  important  turf  events. 
May  11th,  Husing  will  come  out  of  his 
spring  daze  for  the  Heptagonal  Games  at 
Princeton.  Later,  if  all  goes  well,  will 
come  the  Poughkeepsie  Regatta  on  June 
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RADIO    MIRROR 


HAVE  you  been  hearing  the  new  Pent- 
house Party  series  over  NBC  lately? 
The  band  is  Hal  Kemp's  and  he's  the 
maestro  who  came  to  sudden  fame  by 
playing  a  concert  for  the  Prince  of  Wales 
on  a  return  trip  from  England.  Peggy 
Flynn  and  Sam  Hearn  have  stayed  on  to 
blend  their  comedy  with  the  Kemp  music. 

"^M^ATCH,  the  sponsors  warn  us,  for 
"•  some  surprises  on  the  Friday  eve- 
ning, CBS  Hollywood  Hotel  broadcasts. 
Bill  Bacher,  until  very  recently  program 
director  of  Showboat,  Palmolive  Beauty 
Box,  Lanny  Ross'  Log  Cabin,  and  The 
O'Flynn,  has  been  sent  flying  to  Holly- 
wood to  rescue  the  Hotel  from  whatever 
doldrums  it  might  be  suffering.  Ann 
Jamison,  lyric  soprano  who  has  made  fame 
and  fortune  this  past  year  in  radio,  is  an- 
other addition  to  the  program. 

MILLIONAIRE  MAESTROS 

"Heigh-ho,  everybody"  is"  Rudy  Val- 
Iee's  greeting  to  the  world.  But  when  he 
sees  Abe  Lyman,  he  respectfully  salutes 
him,  "Good  evening,  MISTER  Lyman." 
It  is  all  because  the  rival  bandsman  is 
now  Rudy's  boss  at  the  Hollywood  Res- 
taurant in  New  York  City.  Lyman 
bought  controlling  interest  in  the  resort 
where  Rudy  is  the  big  attraction  at  an  ex- 
penditure of  $75,000.  The  deal  focuses 
attention  again  on  the  big  earnings  of 
radio  maestros.  Rudy  himself,  of  course, 
might  have  bought  in  on  the  Hollywood, 
one  of  the  most  successful  of  the  Broad- 
way cabarets,  for  he  has  made  his  first 
million.  But  The  Vagabond  Lover  is 
crafty  about  investments  and  shies  away 
from  any  proposition  of  a  gambling  na- 
ture, preferring  to  put  his  money  out  at 
compound  interest.  In  contrast  is  Ben 
Bernie,  life-long  patron  of  the  ponies.  He 
invests  his  earnings  in  racing  stables  and 
Broadway  shows  and  gets  plenty  of  action 
— if  nothing  else. 


MS  this  department  first  told  you  a  few 
*^  weeks  ago  the  New  York  Theatre 
Guild,  the  high-brow  dramatic  organiza- 
tion which  produces  George  Bernard 
Shaw  and  Eugene  O'Neill  plays,  is  plan- 
ning an  invasion  of  radio  in  the  autumn. 
But  that  isn't  all.  The  Group  Theatre, 
the  Guild's  younger  rival  which  has  made 
rapid  strides  in  the  last  two  years,  like- 
wise wants  to  present  plays  on  the  air. 
Ditto  the  David  Belasco  estate  and  Eva 
Le  Gallienne.  As  these  four  interests 
control  hundreds  of  fine  dramas  and 
scores  of  brilliant  actors,  their  coming  to 
the  studios  would  truly  be  an  advent. 

^HE  Grand  Duchess  Marie,  Mrs.  Au- 
■■•  gust  Belmont,  the  Princess  Kropotkin, 
Gloria  Vanderbilt,  the  Princess  Hohen- 
schillenhorst,  Mrs.  Jerome  Bonaparte, 
Mrs.  Charles  Dana  Gibson — these  names 
sound  like  a  list  of  guests  at  a  Park  Ave- 
nue tea.  Instead,  they  are  just  a  few 
social  registerites  coming  into  your  homes 
via  the  loudspeaker  now,  or  they  soon  will 
be. 

Since  Mrs.  Franklin  D.  Roosevelt 
established  the  precedent  by  turning 
broadcaster  for  charity,  society  matrons 
have  been  deserting  the  drawing  rooms 
for  the  air  castles.  Some  of  them  who 
believe  that  charity  begins  at  home  and 
inspired,  no  doubt,  by  the  example  set  by 
J.  P.  Morgan  in  converting  into  coin  his 
art  treasures  and  surplus  yachts  and  real 
estate,  are  cashing  in  on  their  names  and 
talents  for  their  own  benefit. 

Signally  successful  among  the  latter 
have  been  Adelaide  Moffett,  daughter  of 
the  Southern  newspaper  publisher,  Eve 
Symington,  daughter  of  Congressman 
James  Wadsworth,  Lila  Fiske  and  Mary 
Taylor,  just  to  mention  a  few  Blue  Book 
entries  who  are  occupying  choice  seats  on 
the  broadcasting  bandwagon. 


Marriage   Brought   Her   Happiness 

(Continued  from  page  72) 


possible  that  in  these  modern  hectic  years 
a  woman  could  naturally  be  as  shy  and 
sweet  and  unworldly  as  Virginia?  He 
thought  not.  You  see,  they  met  five  years 
ago  at  a  yachting  party  Jimmie  Melton 
was  giving.  And  strange  to  say,  they  dis- 
liked each  other. 

"I  thought  Virginia  was  stuck  up,  too 
superior  for  ordinary  human  beings;  she' 
seemed  so  darned  immaculate  and  aloof." 
Edgar  told  me,  "I  said  to  myself,  'Where 
does  she  think  she  is,  posing  that  way?' 
And  I  decided  to  show  her  up." 

WHEN  Marjorie  Melton  served  fried 
chicken,  and  no  knives  and  forks 
with  it,  Edgar  grabbed  a  wing  of  chicken, 
sat  down  next  to  the  hesitant  Virginia  and 
said  mockingly  between  succulent  mouth- 
fuls,  "Well,  Miss  Prim,  you  daren't  soil 
your  lily-white  fingers  eating  that  chicken, 
I  suppose.    Are  you  too  ethereal  to  eat?" 

Virginia  reluctantly  picked  up  a  wing 
of  chicken,  but  she  was  annoyed  at  this 
stranger  who  teased  her,  and  drew  still 
further  into  her  shell. 

Not  an  auspicious  beginning  was  it? 
And  yet  the  fates  have  their  own  in- 
scrutable way  of  taking  the  jumbled 
threads  of  our  lives  and  weaving  them 
into  a  pattern  of  their  own  designing.  At 
first  when  Virginia  and  Edgar  met  at 
parties,  they  remained  friendly  enemies. 
Yet  gradually  they  began  to  look  forward 
to  these  meetings.  If  the  other  wasn't 
there  a  decidedly  empty  feeling  resulted. 

In  spite  of  the  fact  that  both  are  fine 
musicians,  it  was  not  music  that  drew 
them  together.    As  a  matter  of  fact,  Ed- 


gar Sittig  never  heard  his  wife  sing  till 
after  they  were  married.  A  friend  com- 
plimented her,  saying  Virginia  had  the 
finest  soprano  voice  on  the  air  waves. 
"Has  she?"  Edgar  asked  in  surprise.  "You 
know,  I've  never  heard  her  sing.  I  never 
was  interested  in  her  voice;  I  only  thought 
of  her  as  a  woman." 

How  they  finally  came  to  be  real  friends 
and  sweethearts,  Edgar  explained  to  me. 
It  makes  an  amusing  story.  "1  hadn't 
seen  Virginia  around  for  a  while  and  de- 
cided one  day,  while  visiting  friends  in 
Jackson  Heights,  to  drop  in  on  her  unan- 
nounced. The  maid  let  me  in  but  Vir- 
ginia was  out  walking.  Her  home  was 
so  cozy,  so  immaculate,  so  feminine  and 
cheerful,  that  I  realized  immediately  that 
she  wasn't  posing;  that  she  was  really  a 
lovely  home  girl,  the  kind  most  of  us 
dream  about  but  never  meet.  When  she 
came  in  from  her  walk,  we  talked  and 
talked." 

After  that,  their  courtship  began  in 
earnest.  And  one  spring  day  Edgar  took 
her  to  visit  his  folks,  who  live  in  Strouds- 
burg,  Pa.  Very  proud  was  he  of  the  sur- 
rounding country,  and  he  could  hardly 
wait  to  drive  Virginia  to  his  own  tract  of 
land,  fourteen  acres  of  virgin  woods  in  the 
Pocono  Mountains,  covered  with  old 
gnarled  pines  and  bushes,  undisturbed  for 
centuries. 

It  is  here  that  he  and  Virginia  are  build- 
ing their  home,  high  up  in  the  mountains. 
It  is  an  early  Colonial  mansion,  with  a 
small  porch  that  faces  a  lazy,  meander- 
ing stream.  Now  the  underbrush  and 
trees  have  been  hewn  away  and  the  multi- 


No  more  tired/ 

let  down  feeling' for  me." 


"I  reasoned  that 

my  red  blood  corpuscle  strength 

was  low  and  I  simply 

took  a  course  of  S.S.S.  Tonic 

and  built  it  back." 

IT  is  all  so  simple  and  reasonable.  If  your 
physical  let-down  is  caused  by  lowered 
red  blood  corpuscles — which  is  all  too  fre- 
quent— then  S.S.S.  Tonic  is  waiting  to  help 
you . . .  and  will,  unless  you  have  a  serious 
organic  trouble  that  demands  a  physician 
or  surgeon. 

Remember,  S.S.S.  is  not  just  a  so-called 
"tonic."  It  is  a  tonic  specially  designed  to 
stimulate  gastric  secretions,  and  also  has 
the  mineral  elements  so  very,  very  necessary 
in  rebuilding  the  oxygen-carrying  red  cor- 
puscles in  the  blood. 

This  two-fold  purpose  is  important.  Diges- 
tion is  improved  . . .  food  is  better  utilized 
. . .  and  thus  you  are  enabled  to  better  "carry 
on"  without  exhaustion — as  you  should. 

You  may  have  the  will-power  to  be  "up 
and  doing"  but  unless  your  blood  is  in  top 
notch  form  you  are  not  fully  yourself  and 
you  may  remark,  "I  wonder  why  I  tire  so 
easily." 

Let  S.S.S.  help  build  back  your  blood 
tone  ...  if  your  case  is  not  exceptional,  you 
should  soon  enjoy  again  the  satisfaction  of 
appetizing  food  . . .  sound  sleep  . . .  steady 
nerves  ...  a  good  complexion  . . .  and  re- 
newed strength. 

S.S.S.  is  sold  by  all  drug  stores  in  two 
convenient  sizes.  The  $2  economy  size  is 
twice  as  large  as  the  $1.25  regular  size  and 
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Makes  you 

feel  like 

yourself 

again 


91 


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RADIO     MIRROR 

colored,  delicately-shaded  native  stone 
gleams  like  a  jewel  set  in  the  midst  of  a 
great  green  bowl. 

As  the  lovers  approached  the  plot,  the 
sun  was  sinking  low  and  the  sky  was  gor- 
geously rich  and  bright  above.  Under- 
neath, the  brambles  caught  at  Virginia's 
sheer  stockings,  at  her  silk  dress;  and  the 
underbrush  scratched  her  arms  and  legs. 
Edgar,  in  his  eagerness,  went  before  her, 
clearing  the  path.  How  difficult  it  was 
for  a  girl  to  walk  there,  he  didn't  realize 
till  turning,  he  saw  Virginia  had  stumbled 
and  was  falling.  Quickly,  he  took  her 
into  his  arms  and  blurted  out  that  he 
loved  her  .  .  .  that  there  was  nothing  else 
in  the  world  he  wanted. 

■%7"IRGINIA  had  been  thinking  the  same 
™  thing  for  quite  a  while.  So  do  I 
have  to  tell  you  what  she  said?  Shortly 
afterwards  they  eloped  and  spent  their 
honeymoon  driving  through  Maine,  in 
between  programs. 

Since  they  are_  rabidly  fond  of  collect- 
ing antique  furniture,  old  silver  and  rare 
china,  you  can  imagine  what  a  thrilling 
time  they  had  stopping  at  every  old  Ye 
Antique  Shoppe  in  New  England.  _  At  one 
rickety  old  farm-house,  they  spied  two 
Chippendale  chairs,  two  Sheraton  card 
tables  and  an  old-fashioned  bed-warmer. 
They  just  couldn't  resist  these  treasures 
and  very  carefully,  Edgar  and  the  dealer 
packed  them  into  the  coupe.  There  was 
hardly  room  left  for  the  bride!  All  the 
way  home  the  happy  honeymooners 
giggled  joyously,  afraid  if  they  laughed 
out  loud  or  moved,  that  the  furniture 
would  land  on  them. 

Virginia's  life  today  isn't  anything  like 
you'd  picture  a  radio  star's  to  be.  Mar- 
riage has  somehow  released  Virginia's  so- 
cial sense;  has  established  her  kinship  with 
all  other  women.  I  wish  you  could  see 
her  comparing  notes  with  the  neighboring 
farmers'  wives,  sampling  their  apple  but- 
ter and  jellies.  I  wish  you  could  see  her 
and  Edgar  leading  in  the  old-fashioned 
square  dances  they  have  at  the  Saturday 
night  socials. 

I  asked  them  whether  they  intended 
having  a  family.  Virginia  blushed  and 
her  husband  answered  mischievously,  "We 
haven't  been  able  to  make  up  our  minds. 
Really,  we  don't  know.  Our  friend, 
Madame  Louise  Homer,  who  has  nine 
children  of  her  own,  says  enthusiastically, 
"I  hope  you  start  having  a  family  right 
away."  But  Madame  Sembrich  said, 
"Please  tell  Virginia  not  to  have  any 
children;  to  stick  to  her  art." 

A  large  play  room,  with  sunlight  stream- 
ing in  from  all  sides,  ideal  for  babies  to 
romp  in,  is  one  of  their  show  rooms.  So 
you  can  draw  your  own  conclusions. 


A  CORRECTION 

In  an  article  in  last  month's 
RADIO  MIRROR  entitled 
"How  Much  Money  Can  You 
Make  In  Radio?"  Walter 
O'Keefe's  salary  was  listed  at 
$800  per  week.  We  learn  that 
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RADIO    MIRROR 


DON'T 


OUR  MUSIC! 


We  we/come  from  our  readers,  articles 
on  vital  subjecfs  pertaining  to  radio. 
Space  rates  are  paid  for  such  features. 
Have  you  something  as  stimulating  as 
this  story  of  Mr.  Ellis'  to  tell?  If  so. 
send  if  now  fo  fhe  Readers'  Edifor, 
RADIO    MIRROR,    7926    Broadway,   N.    Y. 


OON'T  kill  our  music!  And  I 
mean,  radio  broadcasters,  just 
that.  Don't,  by  constant  repe- 
tition, slaughter  our  finest  musical 
selections  in  an  unmerciful  manner. 

Let  us  look  at  the  record.  Five 
months  ago,  feeling  that  the  presenta- 
tion of  standard  musical  numbers  on 
the  air  is  not  what  it  might  be,  I  began 
to  record  all  the  selections  I  heard  over 
the  radio  during  the  three  or  four  hours 
a  day  I  ordinarily  listen  to  it.  Only 
pieces  which  are  more  than  two  years 
old  and  have  not  been  revived  recently 
were  scored,  in  order  to  discount  the 
amazing  but  brief  popularity  of  most 
current  songs.  All  in  all,  following  my 
usual  habit  of  listening  to  two  or  three 
programs  at  a  time,  I  scored  over  10- 
000  musical  selections,  with  the  follow- 
ing results. 

I  found,  first  of  all,  that  I  heard  no 
less  than  28  numbers  25  times  or  more 
over  the  air;  I  heard  43  more  selec- 
tions from  15  to  25  times;  and  I  tuned 
in  on  no  less  than  128  compositions 
from  10  to  15  times  in  the  course  of 
five  months.  On  the  other  hand,  many 
lovely  selections  by  the  most  famous 
composers  did  not  appear  on  my  list 
at  all,  or  were  heard  by  me  only  one 
or  two  times. 

In  the  field  of  standard  semi-classi- 
cal songs,  I  found  the  most  popular 
numbers  to  be  these: 


by 
ALBERT   ELLIS 


Number  of 
Title  of  Song  Repetitions 

Serenade    (Toselli) 43 

L'Amour  Toujours  L'Amour 

(Friml)    41 

Londonderry  Air   (Old   English) . .  40 

Estrellita  (Ponce)    36 

At  Dawning  (Cadman) 36 

Sylvia  (Speaks)    33 

The  Old  Refrain  (Old  Viennese) '. .  32 

Pale  Moon  (Logan) 3] 

Lullaby  (Brahms)   30 

Old  Folks  At  Home  (Foster) .....  30 

Roses  of  Picardy  (Wood) 30 

Dark   Eyes  (Old  Russian) 30 

Song  of  India  (Rimsky-Korsakov)  29 

Serenade  (Schubert)   29 

None  But  the  Lonely  Heart 

(Tschaikowsky)    28 

Barcarolle   (Offenbach)    28 

Kashmiri  Love  Song  (Woode- 

ford-Finden)    27 

Poeme  (Febisch)    26 

Serenade   (Drigo)    26 

Stardust  (Carmichael)   26 

Home  on  the  Range  (Guion) 26 

Because   (d'Hardelot)    26 

Indian  Love  Call  (Friml)  25 

Kiss  in  the  Dark  (Herbert) 25 

Smiling  Thru   (Penn) 25 

PERSONALLY,  as  I  say,  I  have 
nothing  against  any  of  these  num- 
bers— nothing  except  the  fact  that  I 
have  heard  them  too  frequently  of  late. 
But  is  that  not  enough?  Should  I  be 
forced  to  hear  my  favorite  pieces  over 
and  over  again  until  I  can  no  longer 
call  them  favorites?  Should  I  have  the 
music  of  my  best  loved  composers 
drummed  and  pounded  into  my  de- 
fenceless ears  merely  because  some  fool 
of  a  sponsor  insists  that  his  program 
must  have  only  the  most  popular 
selections  on  it  and  because  some  dolt 
of  a  radio  musical  director  permits  him 
to  have  his  way?    God  forbid! 

Yet,  in  the  case  of  standard  concert 
selections,    which    are    usually    played 


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RADIO     MIRROR 

and  not  sung,  the  record  is  quite  as 
bad,  especially  considering  that  these 
selections  are  on  the  whole  played  over 
the  radio  much  less  than  songs  are.  My 
score  sheet  shows  these  results  in  regard 
to    instrumental    numbers: 

Number  of 
Title  of  Selection  Repetitions 

The  Blue  Danube  Waltz  (Strauss)  51 

Liebestraum   (Liszt   35 

Two  Guitars  (Horlick) 25 

Valse  Triste   (Sibelius)   24 

Gold  and  Silver  Waltz  (Lehar) .  . .  22 

Siboney  (Lecuona)    20 

Caprice   Viennois    (Kreisler) 19 

Valse  Bluette  (Drigo) 19 

Chansonette   (Friml)    18 

Romance   (Rubinstein)    18 

Valse  des  Fleurs  (Tschaikowsky) .  17 

Chanson  Bohemian  (Poldi) 16 

Naila   (Delibes)    16 

Hungarian    Rhapsody  No.  2 

(Liszt)     15 

In  a  Monastery  Garden  (Ketelby)  15 
C  Sharp  Minor  Prelude 

( Rachmaninoff)    15 

Mignonette  (Friml)    15 

/%GAIN  we  have  this  senseless  repetition, 
*™  ad  nauseurn,  of  the  most  melodious 
musical  numbers.  But  this,  unfortunately, 
is  not  all.  Over-emphasis  of  some  selections 
invariably  means  the  under-emphasis  of 
others  which  may  be  just  as  beautiful. 
Take,  for  example,  the  case  of  Victor 
Herbert,  whose  "Kiss  in  the  Dark",  "Kiss 
Me  Again",  "Ah,  Sweet  Mystery  of 
Life",  and  other  compositions  figured  high 
in  my  list.  This  same  list  shows  that 
not  once,  during  the  entire  five  month 
period  it  was  kept,  did  I  hear  Herbert's 
"Isle  of  Our  Dreams",  "Twilight  in 
Barakeesh";  "Never  Mind  Bo-Peep";  or 
"Knot  of  Blue"  played  or  sung  as  in- 
dividual numbers  on  the  air.  But  these 
songs,  altho  perhaps  unfamiliar  to  the 
readers  of  this  article,  are  quite  as  good 
as  any  of  Herbert's  most  popular  ones, 
and  by  no  means  deserve  to  be  ignored 
by    radio. 

Similarly,  there  is  the  case  of  Rudolf 
Friml,  who  led  all  other  composers  by 
placing  eight  very  popular  melodies  on 
my  list  ("L'Amour  Toujours  L'Amour", 
"Only  a  Rose",  "Indian  Love  Call", 
"Chansonette",  "Mignonette",  "Gianina 
Mia",  "Valee  Hugette",  and  "Allah's  Holi- 
day") and  who  is  thus  far  even  leading 
Herbert  in  my  total  scoring  by  435  to 
423  points.  In  Friml's  case  the  list  again 
shows  that  not  once  during  the  past  five 
months  have  I  heard  such  fine  selections 
as  "Rackety-Coo",  "I  Love  You  Dear", 
"Something  Goes  Ting-a-Ling",  and 
"Your  Eyes"  individually  played  over  the 
air. 

It  is  therefore  up  to  our  radio  broad- 
casters to  do  two  things:  first,  to  tone 
down  on  the  repetitions  of  popular  stand- 
ard numbers;  and  second,  to  build  up 
many  other  fine  selections  which  contain 
all  the  potentialities  of  our  present  popu- 
lar pieces  but  which  thus  far  have  never 
really  been  given  a  chance.  Such  com- 
positions as  Friml's  "Gather  the  Rose", 
Herbert's  "Absinthe  Frappe",  Kern's  "Two 
Little  Bluebirds",  de  Koven's  "Tinker's 
Song",  and  Lehar's  "Love  Goodby", 
should  be  given  solo  spots  they  deserve. 

This  program  of  de-emphasizing  favor- 
ite songs  and  re-emphasizing  potential 
favorites  should  be  put  into  effect  imme- 
diately by  our  American  radio  stations, 
especially  our  chain  networks,  which  are 
the  worst  offenders  today.  For  God's 
sake  let  us  have  some  action  on  this 
soon ! 


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RADIO    M I RROR 


Clarence  Tiffingtuffer  Is 
Really  a  He-Man 

(Continued  from  page  39) 


the  high  side  of  the  mountain  and  let  him 
fall.  You  can't  save  both  yourself  and 
a  horse  on  this  trail.' 

"Donna  looked  at  me  and  I  looked  at 
her.  At  first  1  was  scared  all  over  again 
remembering  how  those  horses  had  fought 
on  the  way  up  and  knowing  we  had  to  go 
down  over  the  same  path  again.  But  it 
struck  Donna  as  something  funny  and  we 
both  burst  out  laughing.  After  all,  what 
was  the  use  of  worrying?  We  had  to 
get  down. 

"Now,  does  that  give  you  enough  to 
prove  to  those  radio  fans  I'm  not  a 
Clarence  Tiffingtuffer  in  real  life  in  spite 
of  my  part  with  Myrt  and  Marge?" 

I  had  to  admit  that  I  thought  that  did 
very  well.  But  I  wasn't  quite  ready  to  let 
him  go  yet.  I  wanted  to  know  several 
things.  I  wanted  to  know  what  he  had 
planned  to  be  when  he  was  younger,  what 
his  ambition  is.  and  above  all  where  that 
name  Clarence  Tiffingtuffer  came  from. 

"Oh,  Myrt  found  that  name  even  before 
she  wrote  the  first  Myrt  and  Marge  script. 
Seems  to  me  she  knew  one  by  that  name 
.  .  .  no.  Oh,  now,  that  couldn't  be.  Sure- 
ly no  one  would  have  a  name  like  that  in 
real  life — Good  God!  O,  I've  forgotten 
now.  You  know  I  was  supposed  to  go 
to  dental  school.  Yes,  it  was  all  set.  But 
just  three  days  before  time  to  leave  for 
school  I  decided  not  to  become  a  dentist. 
I  expected  the  family  would  blow  up  but 
they  didn't.  They  said  I  could  do  what- 
ever I  wanted  to  do.  Luckily  there's  one 
sensible  child  in  the  family  .  .  .  there 
are  only  two  children.  My  brother  is  a 
banker. 

"I  wanted  to  get  into  dramatics.  I 
even  played  on  Broadway  one  summer 
.  .  .  for  two  weeks.  Remember  a  show- 
called  'Scrap-book'?  No?  Well,  I  don't 
wonder.  It  lasted  two  weeks.  Vin  Ha- 
worth  was  in  that  same  show.  As  you 
know  Vin  is  now  Jack  Arnold,  the  love 
interest  in  Myrt  and  Marge. 

1USED  to  get  mad  at  the  wise  cracks 
people  made  when  they  met  me.  They 
still  make  the  same  wise  cracks.  But  I 
don't  resent  them  so  much  any  more. 
After  all,  it's  a  living  and  a  good  one. 
But  what  I'd  really  like  to  do  some  day 
is  play  juvenile  leads  in  comedies  on  the 
stage  part  of  the  time  and  the  same  sort 
of  parts  on  the  radio  the  rest  of  the  time. 
Can't  think  of  a  single  big  timer  now  on 
the  air  who  is  doing  that.  Of  course  if  I 
must  be  really  honest,  I,  like  every  other 
juvenile,  would  like  very -much  to  play 
heavy  dramatic  parts.  In  fact  I  did  do 
some  pretty  heavy  drama  on  the  air.  Re- 
member the  old  Corina  cigar  programs? 
Well,  it's  ancient  history  now  anyway. 
Frankly  I'm  a  little  afraid  of  getting  to 
be  a  type  through  this  Tiffingtuffer  stuff. 
There  are  other  kinds  of  parts  I'd  rather 
do  later  on  .  .  .  but  there's  nothing  I 
can  do  about  it." 

Ray  glanced  at  his  watch.  "Gee,  I'll 
have  to  get  down  to  the  studio.  It's  al- 
most time  for  our  broadcast.  By  the  way, 
not  all  the  fan  mail  I  get  is  from  the 
lovely  lads.  Here's  one  from  a  lady  who 
wants  me  to  design  a  dress  for  her  little 
girl  to  do  a  dance  in.  The  kid  will  dance 
to  "Okay  Toots" — how  do  you  like  that — 
and  I'm  supposed  to  design  her  costume. 
As  Tiffingtuffer  I  design  lots  of  costumes 
but  frankly  I  really  don't  know  a  darn 
thing  about  that  stuff.  ...  So  long,  gotta 
broadcast.  But  don't  forget.  TELL 
THEM   I'M  NOT  A  SISSY  REALLY!" 


DID  YOU  EVER  TAKE 
AN  INTERNAL  BATH? 

This  may  seem  a  strange  question.     But  if  you  want  to  magnify  your 
energy — sharpen  your  brain  to  razor  edge — put  a  glorious   sparkle  in 

your   eye pull  yourself  up   to   a  health  level  where  you  can  glory  in 

vitality — you're  going  to  read  this  message  to  the  last  line. 


What  Users  Think  of 
J.B.L.  Cascade 

Feels     Like     a     Different     Woman: 

I  received  my  J.B.L.  on  Oct.  8th  of  this 
year,  and  started  using  it  that  night.  I  felt 
better  the    next   day. 

But  today  I  feel  like  a  different  woman — 
no  more  dizzy  spells — no  more  headaches 
and  no  pain  down  the  back  of  my  head  and 
neck.  I  have  also  lost  those  ugly  black  cir- 
cles I   have   had  under  my  eyes  for  years. 

When  I  ordered  my  J.B.L.  I  weighed  103 
lbs.  Today  I  weigh  118  lbs.  and  gaining 
rapidly. 

I  have  a  good  appetite  now  and  enjoy 
what  I   eat  and  I  give  J.B.L.  all  the  credit. 

Believe  me  I  will  glady  tell  everyone  I 
know  who  are  suffering  from  toxic  poison- 
ing about  the  J.B.L. 

You  may  use  my  letter   if  you  wish. 
Yours  truly, 
(Signed)   Mable  Simonson, 
(Dec.    14,    1934), 
Grace,    Idaho. 


Worth  Ten  Times  Its  Price:  I  have 
bought  and  used  many  of  your  Cascades. 
Have  used  it  for  many  years  and  would  not 
think  of  being  without  one  for  ten  times  the 
price. 

Thos.   P.   Ryan    (Jan.   14,   1934) 
520  Market  St.,  Spencer,  W.  Va. 


Cascade  Brings  Relief  from  Con- 
stipation :  I  have  had  my  Cascade  for  nine 
months  and  I  certainly  wouldn't  do  without 
it  for  any  price.  I  was  troubled  with  con- 
stipation for  five  years  and  didn't  get  much 
relief  until  I  got  your  Cascade.  I  cannot 
praise  your  Cascade  too  much  for  what  it 
has   done  for  me. 

Norman  Anderson, 

Route  3,  Box   68,   Wakefield,   Nebr. 


87  Years  Young:  Have  used  the  Cas- 
cade for  about  twelve  years.  I  am  in  per- 
fect health.  Do  not  need  to  use  the  Cascade 
now  as  my  bowels  are  -just  like  a  young 
person's.  Am  now  young  at  87.  The  J.B.L. 
Cascade  has  done  the  job.  Of  course  I  did 
not  use  it  haphazardly,  I  used  it  every  day 
all  these  years.    Now  I   have  my  reward. 

James  Nesbitt, 
(June  4,  1934), 
Schoolcraft,     Michigan. 


Ends    20    Years    of    Suffering:  Your 

J.B.L.  Treatment  is  a  wonderful  treatment 
— my  case  is  a  living  man  73  years  old,  very 
active,  stout  and  hearty,  after  20  years  of 
torture  and  suffering.  Refer  anybody  to  me 
about  the  J.B.L.  Cascade. 

F.  M.  Brown, 

(June  1,   1934), 

249  N.  Main  St.,  Harrisonburg,  Va. 


Cascade    Almost     Indispensable: 

For  a  number  of  years  I  have  owned  and 
used  two  of  your  J.B.L.  Cascades  in  my 
home  and  regard  them  as  well  nigh  indis- 
pensable. 

G.  M.   Lewis,  Manager, 

(June  22,    1934), 

Coca-Cola   Bottling  Co.,    Dothan,    Ala. 


What  Is  an  Internal  Bath? 

Some  understand  an  internal  bath  to  be  an 
enema.  Others  take  it  to  be  some  new- 
fangled laxative.  Both  are  wrong.  A  real, 
genuine,  true  internal  bath  is  no  more  like  an 
enema  than  a  kite  is  like  an  airplane.  The 
only  similarity  is  the  employment  of  water  in 
each  case. 

A  bona-fide  internal  bath  is  the  administration 
into  the  intestinal  tract  of  pure,  warm  water, 
Tyrrellized  by  a  marvelous  cleansing  tonic. 
The  appliance  that  holds  the  liquid  and  injects 
it  is  the  J.B.L.  Cascade,  the  invention  of  that 
eminent  physician,  Dr.  Charles  A.  Tyrrell, 
who  perfected  it  to  save  his  own  life.  Now, 
here's  where  the  genuine  internal  bath  differs 
radically  from  the  enema. 

The  lower  intestine,  called  by  the  great  Professor 
Foges  of  Vienna  "the  most  prolific  source  of 
disease,''  is  five  feet  long  and  shaped  like  an 
inverted  U — thus  f»  .  The  enema  cleanses  but 
a  third  of  this  "horseshoe,"  or  to  the  first  bend. 
The  J.B.L.  Cascade  treatment  cleanses  it  the  entire 
length — and  does  it  effectively.  You  have  onlv  to 
read  that  booklet  "Why  We  Should  Bathe  In- 
ternally" to  fully  understand  how  the  Cascade 
does   it — without  pain  or   discomfort. 

Why    Take    an   Internal    Bath? 

Here  is  why:  The  intestinal  tract  is  the  waste 
canal  of  the  body.  Due  to  our  soft  foods,  lack 
of  vigorous  exercise,  and  highly  artificial  civiliza- 
tion, a  large  percentage  of  persons  suffer  from  in- 
testinal stasis  (delay).  The  passage  of  waste  is 
entirely  too  slow.  Result:  Germs  and  poison  breed 
in  this  waste  and  enter  the  blood  through  the  blood 
vessels  in  the  intestinal  walls. 

These  poisons  are  extremely  insidious,  and  may 
be  an  important  contributing  cause  to  the  head- 
aches you  get — the  skin  blemishes — the  fatigue — 
the  mental  sluggishness — and  susceptibility  to  colds 
— and  countless  other  ills.  They  may  also  be  an 
important  factor  in  the  cause  of  premature  old  age, 
rheumatism,  high  blood  pressure,  and  many  serious 
maladies.  Thus  it  is  imperative  that  your  system 
be  free  of  these  poisons,  and  internal  bathing  is  an 
effective  means.  In  fifteen  minutes  it  flushes  the 
intestinal  tract  of  impurities — quick  hygienic  ac- 
tion. And  each  treatment  tends  to  strengthen  the 
intestinal  muscles  so  the  passage  of  waste  is  hast- 
ened. 

Immediate  Benefits 

Taken  just  before  retiring  you  will  sleep  like  a 
child.  You  will  rise  with  a  vigor  that  is  bubbling 
over.  Your  whole  attitude  toward  life  will  be 
changed.  All  clouds  will  be  laden  with  silver,  you 
will  feel  rejuvenated — remade.  That  is  the  experi- 
ence of  thousands  of  men  and  women  who  faith- 
fully practice  the  wonderful  inner  cleanliness.  Just 
one  internal  bath  a  week  to  regain  and  hold  glori- 
ous, vibrant  health !  To  toss  off  the  mantle  of  age, 
nervousness,  and  dull  care!  To  fortify  you  against 
epidemics,  colds,  etc. 
Is  that   fifteen  minutes  worth  while? 

Send  for  This  Booklet 

It  is  entirely  FREE.  We  are  absolutely  convinced 
that  you  will  agree  you  never  used  a  three-cent 
stamp  to  better  advantage.  There  are  letters  from 
many  who  achieve  results  that  seem  miraculous. 
As  an  eye-opener  on  health,  this  booklet  is  worth 
many,  many,  many  times  the  price  of  that  stamp. 
Use  the  convenient  coupon  below  or  address  the 
Tyrrell's  Hygienic  Institute,  Inc.,  Dept.  1065  152 
W.  65th  St.,  New  York  City— NOW! 


( TEAR    OFF  AND    MAIL   AT   ONCE.—  — 

I    Tyrrell's  Hygienic  Institute,  Inc. 

I    152  West  65th  St.,  Dept.  1065.    New   York,    N.   Y. 

I    Send  me  without  cost  or  obligation,   your  illustrated 
booklet  on    intestinal  ills^and  the  pioper  use  of  the 
famous   Ir 
ternally." 


City State. 


95 


RADIO    MIRROR 


WHO    ARE    YOUR    RADIO    FAVORITES? 

RADIO  MIRROR  WILL  PAY 


$250 


•  II 


IN      CASH      PRIZES 
FOR  THE  THIRTY-FIVE  BEST  ANSWERS! 

Help  Us  to  Determine  the  Most  Appreciated 

Broadcast  Offerings! 


THIS  MONTH'S  QUESTION: 

Who  Is  Your  Favorite  Woman  on  the  Air? 


THAT  may  not  be  as  simple  a  question  as  it  appears  at 
first  glance.  But  if  you  study  it  and  answer  it  sincerely 
your  chance  to  be  among  the  prize  winners  in  this  contest 
when  your  entry  is  completed  is  excellent.  Enter  the  contest 
right  now  by  filling  out  the  ballot  at  the  base  of  this  page, 
being  particularly  careful  to  state  the  reason  for  your  vote 
in  the  space  provided.  This  is  not  an  ordinary  popularity 
contest.  We  want  to  know  WHY  you  enjoy  the  various 
programs. 

If  you  missed  the  ballot  in  last  month's  issue,  mail  a  re- 
quest for  it  to  the  address  in  Rule  3.     It  will  be  sent  to  you 

gratis. 

NOTE! 
Through    a    mechanical   error   the    allowable    wordage 
appeared    on    Ballot    No.     1    as    thirty-five    instead    of 
twenty-five.     The    rules    limit    the    wordage    of    each 
ballot  to  twenty-five.    Please  be  governed  accordingly. 


FIRST  PRIZE $100.00 

SECOND  PRIZE 50.00 

TWO  PRIZES.  Each  $10.00 20.00 

SIX  PRIZES.  Each  $5.00 30.00 

TWENTY-FIVE  PRIZES.  Each  $2.00  50.00 

TOTAL.  35  PRIZES 250.00 

THE  RULES 

1.  Each  month  for  three  months  RADIO  MIRROR  will  ask  a  question  en 
some  factor  of  the  programs  you   hear  in  your  home. 

2.  To  compete,  use  the  ballot  provided  on  this  page  or  a  tracing  thereof 
and  fill  in  the  name  you  select,  and  the  reason  for  your  choice  in  not  more 
than   twenty-five  words. 

3.  Do  not  enter  separate  ballots.  Wait  until  you  have  all  three  ballots 
properly  filled  in.  When  your  set  of  three  is  complete  send  it  by  First 
Class  Mail  to  PROGRAM  ANALYSIS,  Radio  Mirror,  P.  O.  Box  556,  Grand 
Central  Station,  New  York,  N.  Y.  All  entries  must  be  received  on  or 
before  July  12,   1935,  the  closing  date   of  this  contest. 

4.  Entries  will  be  judged  on  the  basis  of  the  clarity,  construetiveness  and 
logic  of  the  reasons  on  all  three  ballots.  For  the  best  entry  on  this  basis 
Radio  Mirror  will  pay  $100.00;  for  the  next  best,  $50.00  and  so  through 
the  list  of  35  prizes  listed  on  this  page.  In  case  of  ties  duplicate  awards 
will   be  paid. 

5.  Anyone  may  compete  except  employees  of  Macfadden  Publications, 
Inc.,   and   members  of  their  families. 


BALLOT  NO.  2 

RADIO  MIRROR'S   1935  PROGRAM  ANALYSIS 


MY  FAVORITE  WOMAN  ON  THE  AIR  IS. 


REASON  FOR  CHOICE. 


[Use  Twenty-Five  Words  or  Less) 


Your    name. 
96 


Street City. 


State. 


RADIO    MIRROR 


The   Critic   on   the   Hearth 
By  Weldon  Melick 
Brief  Reviews  of  the  New  Programs 


STOOPNAGLE  AND  BUDD— We  can 

now  rejoice  that  there  are  so  many  bad 
programs  on  the  air — so  that  this  pair  of 
zanies  can  burlesque  them.  In  their  new 
series  (unsponsored  and  thereby  unin- 
hibited) they  are  out  to  reform  radio — 
and  they  may  actually  do  it,  when  cer- 
tain sponsors  get  an  earful  of  how  their 
programs  sound  to  others.  Mark  War- 
now's  Orchestra,  lucky  fellows,  get  to  see 
the  performance  in  person. 

CBS  Fri.   10:30  P.  M.  30  min. 

CIRCUS  NIGHT—  This  show  is  clut- 
tered up  with  a  lot  of  good  talent  and  bad 
commercials.  If  you  like  Joe  Cook,  you 
won't  find  enough  of  him  in  these  45  min- 
utes. When  he's  funny,  they  should  let 
him  have  the  whole  period.  When  he 
isn't  funny  as  sometimes  happens,  even 
a  meager  dose  of  him  is  too  much.  But 
there  are  always  Lucy  Monroe,  Peg  La 
Centra,  Tim  and  Irene,  the  Modern  Choir 
and  B.  A.  Rolfe's  stimulating  orchestra. 
NBC  Fri.  10:00  P.  M.  45  min. 

TRUE     DETECTIVE     MYSTERIES— 

This  is  the  first  commercial  on  the  new 
ABC  network  of  eight  stations.  Produced 
at  WNEW,  it  is  not  as  well  staged  as 
other  Macfadden  programs,  but  if  you 
like  gruesome  stories  of  crime  (doesn't 
pay)  you  won't  mind  rusty  dialogue  or 
shouting  actors.  The  musical  interludes 
are  particularly  indigestible.  I'll  speak 
to  the  boss  about  it. 

ABC  Mon.  8:30  P.  M.  30  min. 

AMATEUR    NIGHT   IN   HARLEM— 

This  is  a  riot  in  the  Harlem  Opera  House, 
but  you  miss  most  of  the  fun  unless  you 
can  see  the  sepia  crooners  selling  their 
songs  and  the  comic  assassinations  of 
those  who  don't  make  the  grade.  The 
natives  go  wild  if  an  entry  pleases  or  dis- 
pleases them — and  every  entry  does  one 
or  the  other.  Opinions  are  expressed 
with  whistles,  cowbells  and  even  piccolos, 
but  to  date,  no  fruit.  WMCA  has  a  dupli- 
cate program  Wednesday  night,  same 
time. 

ABC  Tues.   11:00  P.  M.  60  min. 

OPPORTUNITY  MATINEE— A  per- 
manent program  will  be  built  from  win- 
ners of  these  weekly  auditions.  Contest- 
ants are  16-20  years  old.  amateur  or  pro- 
fessional, and  are  paid  for  their  perform- 
ance. Nine-year  old  "Sugar  Cane"  sings 
precociously  and  spouts  commercials. 
Reggie   Child's   Orchestra. 

NBC  Sun.  12:00  Noon,  60  min. 

THE  FOUR  ACES — Jacoby,  Burnstine, 
Gottlieb  and  Schenken  deal  you  a  hand 
and  explain  next  time  how  you  should 
have  bid.  Who  would  have  dreamed- kib- 
itzers would  get  on  the  air! 
CBS  Mon.,  Wed.,  Fri.  10:00  P.  M.  5 
min. 

CAPTAIN      DOBBSIE'S      SHIP      OF 

JOY — A  musical  cocktail  with  a  punch. 
Features    Horace   Heidt's   Californians,    a 
mixed     quintet,     Bob     McCoy,     Lysbeth 
Hughes,  and  several  other  soloists. 
CBS  Tue.  and  Thu.  10:30  P.  M.  15  min. 


LILAC  TIME —  This    program    has    a 
new  set-up— a  romantic  tenor  who  keeps 
his  name  a  secret  because  it's  Percy,  and 
Baron  Sven   von   Halberg's  Orchestra. 
CBS  Mon.  10:30  P.  M.  30  min. 


CROSS     ROADS     MUSIC     SHOW— 

Your  old  friend  (must  be  yours — it's  not 
mine)  The  Corn  Cob  Pipe  Club. 

MBS   Mon.   10:00  P.   M.,    15   min. 

NEWARK  CIVIC  SYMPHONY— Con- 
ducted by  Philip  Gordon,  with  guests. 
Composed  of  ERA  musicians.  You'll 
get  your  money's  worth. 
MBS  Saturdays,  alternately  at  2:00  P.  M., 
30  min.  and  10:00  P.  M.  60  min. 

MINNEAPOLIS    SYMPHONY— Con- 
ducted by  Eugene  Ormandy.     When  you 
get  tired  of  listening  to  dance  music. 
CBS  S?t.  10:00  P.  M.  30  min. 


DON  CARLOS  AND  HIS  MARIMBA 

BAND— -This  would  be  well  worth  listen- 
ing to  if  the  commercial  blurb  wasn't 
longer  than   the  program. 

MBS  Mon.-Fri.  9:45  A.  M.,  15  min. 

OLYANOVA — Analyses  your  hand- 
writing and  tells  you  whether  you're  going 
to  meet  a  man  with  a  harelip,  take  a  long 
trip  on  the  subway,  or  have  quintuplets. 
You  can  get  a  big  laugh  out  of  this  fea- 
ture if  you  don't  take  it  seriously. 

MBS  Sat.   10:45  A.  M.,   15  min. 

RED  TRAILS— The  Comedian  Moun- 
ties  always  get  their  man,  do  they?  Well, 
here's  one  they  won't  get — again.  Not 
when  Rudy  Vallee's  show  is  on  at  the 
same  time. 

NBC  Thu.  8:30  P.  M.  30  min. 

WORDS  TO  THE  WISE— With  these 
grammar  lessons,  you  should  be  speaking 
English  in  no  time.  (They  laughed  at  me 
when  I   sat  down  at  the  radio). 

NBC  Sun.  11:45  A.  M.  15  min. 

GARDENS      OF      THE      NATION— 

String  Orchestra  and  soloists  in  semi-clas- 
sical music.  Ralph  Hancock  talks  about 
apple  pie  in  the  sky  and  whatnot.  (It 
seems  the  Garden  is  perched  on  top  of 
the  RCA  building.) 

NBC  Sat.  5:30  P.  M.  30  min. 

MUSIC  BOX  HOUR— Each  program 
built  around  some  familiar  composer.  In- 
terpolated dramatic  skits  lend  a  dramatic 
or  skittish  atmosphere,  as  the  case  may 
be.  Mary  Elizabeth  Wood  and  Baily 
Axton  featured. 

MBS  Fri.  8:30  P.   M.  30  min. 

CARL  FREED'S  HARMONICA  HAR- 
LEQUINS—You'll  like  this  gang  but  if 
you  can  get  WOR  (try  it — the  station  has 
recently  upped  to  50,000  watts)  at  8:00 
P.  M.  on  Tuesday,  you'll  like  Borrah 
Minevitch  and  his  Rascals  better. 

MBS  Sat.  7:45  P.  M.  15  min. 


Simply  Flake  Off  Your 
MUDDY  SKIN 
BLACKHEADS 
PIMPLES  .  .  . 


i 


"AVE  dirt  and  exposure  rob- 
bed your  skin  of  youthful 
jharm?  Here's  thrilling  news! 
They  mar  only  the  outer  skin — a 
dark  mask  that  can  be  melted  away — safely,  gently! 
Golden  Peacock  Bleach  Creme  helps  Nature  flake  off 
outer  skin  that  makes  complexion  unattractive!  It 
dissolves  coarse,  invisible  particles  of  surface  skin. 
In  five  days  the  supreme  thrill  is  complete — a  clear, 
satin-soft  skin  that  looks  shades  whiter!  All  surface 
blemishes,  freckles  vanish!  Relied  upon  by  thousands 
to  keep  young-looking.  55c  at  drug  stores. 


If  youk  wife  should  put  her  heart  on 
paper,  is  this  what  she'd  say  to  you? 
And  is  it  your  fault?  Listen,  man:  isn't 
this  a  fact,  the  reason  you  haven't  ever 
gotten  anywhere  is  because  you  lack  train- 
ing? It's  not  too  late,  you  can  get  training! 
Every  year  thousands  of  men,  all  ages,  turn 
to  International  Correspondence  Schools  to 
acquire  the  knowledge  they  need.  So  can 
you!    Mark  and  mail  the  coupon  today! 


INTERNATIONAL    CORRESPONDENCE    SCHOOLS 


"The  Universal  University"  Box  2277-C,  Scraoton,  Pa. 

Without   cost  or  obligation,   please  send  me  a  copy  of 
your  booklet,  "Who  Wins  and  Why,"  and  full  particulars 
about  the  subject  before  which  I  have  marked  X: 
TECHNICAL  AND    INDUSTRIAL   COURSES 

□  Architect 

D  Architectural  Draftsman 
D  Building  Estimating 
D  Contractor  and  Builder 
D  Structural  Draftsman 

□  Structural  Engineer 
O  Electrioal  Engineer 
D  Electric  Lighting 

□  Telegraph  Engineer 
D  Telephone  Work     D  Radio 

□  How  to  Invent  and  Patent 

□  Mechanical  Engineer 
D  Mechanical  Draftsman 
D  Patternmaker  □  Machinist 
D  Reading  Shop  Blueprints 
D  Heat  Treatment  of  Metals 
D  Sheet  Metal  Worker 
D  Welding,  Electric  and  Gas 

□  Civil  Engineer    D  Toolmaker  Q  Cotton  Manufacturing 

□  Highway  Engineer  D  Woolen  Manufacturing 
D  Surveying  and  Mapping  D  Fruit  Growing 
D  Sanitary  Engineer  D  Poultry  Farming 
D  Steam  Engineer  D  Agriculture 

BUSINESS  TRAINING   COURSES 


D  Marine  Engineer 
D  Bridge  Engineer 
D  Bridge  &  Building  Foreman 

□  Gas  Engines 
D  Diesel  Engines 

□  Aviation  Engines 

□  Automobile  Work 

D  Plumbing   □  Steam  Fitting 
D  Heating    □  Ventilation 
D  Air  Conditioning 

□  Refrigeration 

D  R.  R.  Locomotives 

□  R.  R.  Section  Foreman 
D  R.  R.  Signalmen 

D  Air  Brakes 

D  Chemistry    D  Pharmacy 

□  Coal  Mining  D  Navigation 

□  Textile  Overseer  or  Supt. 


D  Business  Management 
D  Industrial  Management 
D  Traffic  Management 
D  Cost  Accountant 
D  Accountancy  and 

C.P.A.  Coaching 
D  Bookkeeping 
D  Secretarial  Work 
D  Spanish  Q  French 

D  Salesmanship 
D  Wallpaper  Decorating 

Salesmanship 


□  Advertising 
D  Business  Correspondence 
D  Lettering  Show  Cards 

D  English  D  Signs 

G  Stenography  and  Typing 

D  Civil  Service 

D  Railway  Mail  Clerk 

D  Mail  Carrier 

□  Grade  School  Subjects 
D  High  School  Subjects 

□  College  Preparatory 

□  B'irst  Vear  College 


D  Service  Station  Salesmanship   Q  Illustrating     Q  Cartooning 
Name Age 


Address 

City State 

Present  Position „ 

//  you  reside  in  Canada,  send  this  coupon  to  the 

International    Correspondence   Schools   Canadian,   Limited, 

Montreal,  Canada, 


97 


RADIO    MIRROR 


$25,000.00 


FOR  YOUR  TRUE  STORIES 


IMPORTANT  NOTICE:  Do  not  refrain  from  entering  this  or  any 
True  Story  Manuscript  Contest  for  fear  that  an  amateur  cannot  compete  successfully 
against  professional  writers.  Professional  writers  have  been  singularly  unsuccessful 
in  capturing  prizes  in  True  Story  Manuscript  Contests. 

Also,  do  not  let  the  fact  that  True  Story  has  been  printing  special  feature  stories 
of  world  famous  characters  deter  you  from  entering.  These  features  are  specially 
written  and  have  nothing  to  do  with  the  contest. 


TRUE  STORY  will  award  the  almost  unprecedented  sum  of  $25,000  for  the 
47  best  true  stories  submitted  during  the  next  few  months,  i.e.,  January 
February,  March,  April  and  May,  1935.  The  prizes  range  from  the  substantial 
sum  of  $250  up  to  the  munificent  first  prize  of  $5,000.  Imagine  receiving  $5,000 
for  a  story  of  perhaps  5,000  words — a  dollar  a  word — a  higher  rate  than  most  of 
the  world's  greatest  authors  ever  received.  And  yet  the  chances  are  that  some 
man  or  woman  who  may  never  have  written  a  single  word  for  publication  will, 
in  a  few  months,  open  an  envelope  and  find  a  check  for  that  magnificent  sum  in 
return  for  a  story  submitted  in  this  contest. 

Why  not  claim  one  of  these  big  prizes?  There  is  no  reason  why  you  should  not 
— every  reason  why  you  should.  Simply  look  back  over  your  life,  select  the 
episode  that  is  most  thrilling,  exciting  or  deeply  moving;  no  matter  whether  it  be 
a  story  filled  with  shadow  or  sunshine,  success,  failure,  tragedy  or  happiness, 
write  it  simply  and  honestly  and  send  it  in.  Hundreds  of  men  and  women  have 
followed  this  simple  formula  in  the  past  to  their  immense  financial  advantage. 
Hundreds  more  will  do  so  in  the  future.   You  owe  it  to  yourself  to  be  among  them. 

And  remember  this — True  Story  is  always  in  the  market  for  good  true  stories — 
is  constantly  buying  them  every  month  in  the  year.  Even  though  your  story 
falls  slightly  shortj  of  being  in  the  prize-winning  group,  it  will  be  considered  for 
purchase  at  our  regular  rates  provided  we  can  use  it. 

The  stories  for  which  we  are  in  search  are  now  reposing  untold  in  the  minds 
and  hearts  of  those  who  lived  them,  one  or  more  probably  in  yours — memories 
of  supreme  moments,  emotional  crises,  unusual  situations  so  profoundly  moving 
that  they  have  branded  themselves  upon  your  very  soul. 

Begin   to    Write   Your  Story  Today 


Tell  it  simply  in  your  own  words  just 
as  it  happened  to  you  or  some  one  you 
know,  and  the  judges  will  consider  it  en- 
tirely upon  its  qualities  as  a  story,  i.e.,  its 
power  to  hold  the  interest  and  its  appeal 
to  the  human  heart.  The  important  thing 
is  to  speak  plainly.  As  True  Story  is  a 
magazine  devoted  to  the  portrayal  of  life 
as  it  is  actually  lived,  you  are  justified  in 
describing  frankly  and  fully  any  situation 
that  can  happen  in  real  life.  If  your  story 
contains  the  human  quality  we  seek,  it 
will  receive  preference  over  tales  of  less 
merit,  no  matter  how  clearly,  beautifully 
or  skillfully  written  they  may  be. 

Judging  upon  this  basis  the  person  sub- 
mitting the  best  story  will  be  awarded  the 
$5,000  first  prize,  the  person  submitting 
the  next  best  story  will  be  awarded  the 
$2,500  second  prize,  etc. 

In  submitting  manuscripts  in  this  con- 
test please  always  disguise  the  names  of 
the  persons  and  places  appearing  in  your 
stories.  These  changes  in  no  way  reduce 
the  fundamental  truth  of  the  stories  and 
they  save  the  feelings'„of  many  persons 
who  object  to  being  mentioned  in  an 
identifiable  manner. 

The  only  restriction  as  regards  the 
length  of  stories  submitted  in  this  con- 
test is  that  no  story  shall  contain  less 
than  2,500  words.  Beyond  that  feel  no 
concern.  Let  the  length  take  care  of  it- 
self.    Use  as  many  words  as  are  neces- 

98 


sary  to  set  it  forth  to  best  advantage — 
whether  it  be  3,000,  10,000  or    50,000. 

Remember,  it  is  the  stories  you  send  in 
that  count — nothing  else.  Do  not  pro- 
crastinate. It  would  be  a  pity,  indeed,  not 
to  take  full  advantage  of  this  unprece- 
dented opportunity  to  cash  in  richly  on 
one  of  your  life  experiences  if  your  story 
is  really  dramatic  and  has  merit  for  pub- 
lication. You  may  submit  as  many  manu- 
scripts as  you  desire,  but  only  one  prize 
will  be  awarded  to  any  one  person  in  this 
contest. 

On  this  page  you  will  find  the  contest 
rules.  Read  them  carefully — they  are 
simple  and  easily  understood — all  based 
upon  our  past  experience  in  conducting 
contests  of  this  nature.  Follow  them 
carefully  and  your  manuscripts  will  con- 
tain all  necessary  information  and  reach 
us  in  such  form  as  to  insure  their  receiv- 
ing full  consideration.  With  the  excep- 
tion of  an  explanatory  letter  which  we 
always  welcome,  do  not  enclose  photo- 
graphs, or  other  extraneous  matter  of  any 
kind  except  return  postage.  Such  en- 
closures only  complicate  the  work  of  han- 
dling manuscripts  without  helping  or  af- 
fecting decisions  in  any  way. 

Another  thing,  watch  the  contest  page 
or  pages  every  month.  For  several  months 
there  may  be  nothing  new — then  sud- 
denly— a  great  new  announcement.  It 
pays  to  watch  the  contest   page. 


FORTY-SEVEN    BIG 
PRIZES 

First   Prize    

CASH 

. . .      $5,000 

2,500 

Third  Prize  (5  at  $1,000).. 

5.000 

Fourth  Prize   (10  at  $500). 
Fifth  Prize  (30  at  $250)... 

5,000 
7,500 

$25,000 

Contest    Rules 


All  stories  must  be  written  in  the  first  person  based 
on  facts  that  happened  either  in  the  lives  of  the 
writers  of  these  stories,  or  to  people  of  their  ac- 
quaintance, proper  evidence  of  truth  to  be  furnished 
by  writers  upon  request. 

Type  your  manuscripts  or  write  legibly  with  pen. 

Do  not  send  us  printed  material  or  poetry. 

Do  not  write  in  pencil. 

Do  not  submit  stories  of  less  than  2,500  words. 

Do  not  send  us  unfinished  stories. 

Stories  must  be  written  in  English. 

Write  on  one  side  of  paper  only. 

Put  on  FIRST  CLASS  POSTAGE  IN  FULL, 
otherwise  manuscripts  will  be  refused.  Enclose  re- 
turn first  class  postage  in  same  container  with 
manuscript. 

Send  material  flat.     Do  not  roll. 

Do   not   use   thin   tissue  or  onion  skin  paper. 

At  the  top  of  first  page  record  the  total  number  of 
words  in  your  story.     Number  the  pages. 

PRINT  YOUR  FULL  NAME  AND  ADDRESS 
ON  UPPER  RIGHT-HAND  CORNER  OF  FIRST 
PAGE  AND  UPON  ENVELOPE  and  sign  your 
full  name  and  legal  address  in  your  own  handwriting 
at  foot  of  the  last  page  of  your  manuscript. 

Every  possible  effort  will  be  made  to  return  un- 
available manuscripts,  if  first-class  postage  or  ex- 
pressage  is  enclosed  in  same  container  with  manu- 
script, but  we  do  not  hold  ourselves  responsible  for 
such  return  and  we  advise  contestants  to  retain  a 
copy  of  stories  submitted.  Do  not  send  to  us 
stories  which  we  have  returned. 

As  soon  as  possible  after  receipt  of  each  manu- 
script, an  acknowledgment  will  be  mailed  to  sender. 
No  change  or  correction  can  be  made  in  manu- 
scripts after  they  reach  us.  No  correspondence  can 
be  entered  into  concerning  manuscripts  once  they 
have  been  submitted  or  after  they  have  been  rejected. 

Unavailable  stories  will  be  returned  as  soon  as 
rejected  irrespective  of  closing  date  of  contest. 

This  contest  is  open  to  everyone  everywhere  in 
the  world,  except  employees  and  former  employees 
of  Macfadden  Publications,  Inc.,  and  members  of 
their    families. 

If  a  story  is  selected  by  the  editors  for  immediate 
purchase,  it  will  be  paid  for  at  our  regular  rate  and 
this  will  in  no  way  afreet  the  judges  in  their  decision. 
If  your  story  is  awarded  a  prize,  a  check  for  what- 
ever balance  is  due  will  be  mailed.  The  decisions  of 
the  judges  on  all  manuscripts  will  be  final,  there 
being  no  appeal  from  their  decision. 

Names  of  prize  winners  will  be  announced  in 
TRUE  STORY  Magazine,  but  not  in  a  manner  to 
identify  the  writers  with  the  stories  they  submit. 

Under  no  condition  submit  any  story  that  has 
ever  before  been  published  in  any  form. 

Submit  your  manuscript  to  us  direct.  Due  to  the 
intimate  nature  of  these  stories,  we  cannot  accept 
manuscripts    submitted    through    intermediaries. 

This  contest  ends  at  the  close  of  business,  Fri- 
day. May  31.  1935. 

Address  your  manuscripts  to  TRUE  STORY 
MANUSCRIPT  CONTEST.  Dept.  20c. 
1926  Broadway,  New  York  City.  N.  Y. 
NOTE — On  behalf  of  the  many  persons  who  sub- 
mit their  life  experiences  in  story  form  to  TRUE 
STORY  and  allied  Macfadden  magazines,  we  have 
printed  a  manual  describing  the  technique  which, 
according  to  our  experience,  is  best  suited  for  us 
in  writing  true  stories.  It  is  entitled,  "Facts  You 
Should  Know  about  TRUE  STORY."  Please  ask 
for  it  by  name  when  writing  for  it.  We  will  be 
glad  to  mail  you  a  copy  free  upon  request.  Failure 
to  send  for  this  booklet  does  not,  however,  lessen 
your  chances  of  being  awarded  a  prize  in  the  con- 
test  series.  * 


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SI. 15  a  month. 


0,-5.1 


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Unless  you  are  entirely  satisfied,  return  your 
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^51 


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Ugi;  (ft    m 

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[-Op  ta 

IX                             - 

Both  $QQ85 

ENGAGEMENT  COMBINATION   DE  LUXE    only    09 
Only  $3.88  a  month 

KC-14  ...  A  "Sweetheart  Special"  to  thrill  the  heart  of  your  fiancee! 

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Only 


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THE     GREAT     RADIO     MURDER     MYSTERY 


LHE  crisp  candy  coating  gives  Tempters  its  extra-flavor  delicious- 
ness.  Just  bite  one  and  taste  that  full  flood-tide  of  flavor.  The  candy 
coating  adds  that  more  satisfying  tastiness.  And  the  gum  itself  is 
fresh  because  its  newly- made  goodness  is  sealed  up  tight  in  the 
candy.  Five  delectable  flavors.  Try  each  one  and  pick  your 
favorites.  Peppermint,  spearmint,  cinnamon,  wintergreen,  tutti-frutti. 


CAN'T  CHAFE 


See  how  the  Kotex  sides  are  cushioned  in 
soft,  downy  cotton.  Millions  call  this  the 
greatest  comfort  invention  ever,  to  end  chaf- 
ing completely— Wondersoft  comfort!  If  we 
put  cotton  all  over  it  wouldn't  leave  the 
center  free  to  absorb,  and  the  special  Kotex 
filler  is  actually  5  times  as  absorbent  as  cotton ! 


CAN'T  FAIL 


CAN'T  SHOW 


If  moisture  is  allowed  to  concentrate  it  may 
lead  to  embarrassment.  So  see  how  the  cen- 
ter layer  of  Kotex  is  channeled? That's  called 
the  "Equalizer."  The  channels  draw  moisture 
away  and  distribute  it  evenly  along  the 
length  of  the  pad.  That's  why  Kotex  gives 
longer-lasting  security. 


You've  often  been  self-conscious  about  tell- 
tale wrinkles  when  wearing  clinging  gowns. 
Here  you  see  how  Kotex  prevents  them.  At 
first,  Kotex  ends  were  rounded.  Experience 
proved  that  wasn't  enough,  yet  it's  all  that 
many  napkins  offer.  Now  Kotex  ends  are  ta- 
pered and  compressed  by  an  exclusive  method. 


7  women  out  of  10  write  me  .  .  . 

Those  3  Kotex  features  opened  my  eyes 

" 'Three  exclusive  features  solve  three  important  problems  every  woman  faces.  I  ex- 
plain them  to  you  here  because  there  is  no  other  place  for  you  to  learn  about  them" 


Author of "Marjorit  May's  Utb Birthday. 


ABOVE  everything  else,  women  want  three 
_£\  things  in  a  sanitary  pad  I  They  maAf  that  very 
plain  to  me  as  consultant  to  millions  of  women  on 
hygienic  matters. 

So  we  designed  this  new  Wondersoft  Kotex  to 
meet  their  demands. 

Never  in  my  life  have  I  seen  such  gratitude  as 
that  displayed  after  my  introductory  lectures  on  this 
amazing  new  napkin.  Women  thanked  me,  from 
the  bottom  of  their  hearts. 

Here  is  what  interested  them  most 

In  the  new  Kotex,  chafing  is  virtually  ended  be- 
cause of  a  downy  edging  of  cotton  along  the  sides. 
That's  why  we  call  it  Wondersoft  Kotex. 

The  new  Kotex  can't  fail  because  of  the  chan- 
neled center  layer.  Thus  moisture  is  distributed 
evenly  along  the  entire  length  of  the  pad.  Thus  we 
increase  the  pad's  efficiency,  to  avoid  embarrass- 


ment, without  adding  to  its  bulk. 

We  keep  Kotex  from  showing  by  flattening  the 
ends— now  they  conform  to  the  fines  of  your  Body. 
No  gown,  however  close-fitting,  can  reveal  it. 

Super  Kotex  for  extra  protection 

If  you  require  extra  protection,  you  will  find  Super 
Kotex  ideal.  For  emergency,  Kotex  is  available  in 
West  Cabinets  in  ladies'  rest  rooms. 


NEW    ADJUSTABLE    BELT    REQUIRES    NO    PINS! 

No  wonder  thousands  are  bay- 
ing this  truly  remarkable  Kotex 
sanitary  belr!  It's  conveniently 
narrow  .  .  -  easily  adjustable  to 
fit  the  figure.  And  the  patented 
clasp  does  away  with  pins  en- 
tirely You'll  be  pleased  with 
the  comfort  and  the  low  price. 


WONDERSOFT      KOTEX 


Try  the  New  Deodorant  Powder  .  .  .  QUEST,  for  Personal  Daintiness.  Available  wherever  Kotex  is  sold. 

1 


JULY- 1935 


V0L.4- N0.3 


Ml 'M  MR 

BELLE LAN  DESMAN,  ASSISTANT EDITOR     '    ERNEST  V.  HEYN  '  EDITOR     "      WALLACE  H.CAMPBELL  ,ART  EDITOR 


Added '  fltttacticHl 


Richard  Himber  Wanted  to  Work  for  Nothing! Dena  Reed 

And  that's  how  he  achieved  success 


in  t/U  fiiujuti  RADIO  MIRROR 


12 


15 


The  "Grand  Ole  Opry" Jack  Harris 

If  you  don't  know  about  this  WSM  show,  you  should! 

The  Great  Radio  Murder  Mystery Frederick  Rutledge     14 

Beginning   a  thrilling   novel  of  love,   hate — and   revenge! 

Through  the  Years  With  Father  Coughlin 19 

Unusual  pictures  from  his  life,  past  and  present 

Revealing  Ethel  Merman — Radio's  Glamor  Girl ....  Fred  Sammis 
Here's  a  Cinderella  who's  been  her  own  fairy  godmother 

The  Real  Story  Behind  "The  House  of  Glass". Gertrude  Berg 

Get  the  facts  straight  from  the  author  herself 

Dick  Powell  Tells  "Why  I'm  Afraid  to  Marry" Kathryn  White 

What  Becomes  of  the  Amateurs? Dan  Wheeler 

An  hour  of  fame — then  what?     Here's  the  answer 

Pick  +  Pat  =  Molasses  V  January Norton  Russell 

A  grand  story  about  these  prime  "Showboat"  favorites 

Were  They  Surprised! Mort  Lewis 

The  stars  never  know  what  King  Mike  will  do  to  them 

The  True  Inside  Story  of  the  Winchell-Fidler  Feud .  .  Robert  L  Redd 
Come  behind  the  scenes  of  this  trans-continental  scrap 

Summer  Clothes 38 

Elsie  Hitz  shows  us,  exclusively,  her  beautiful  new  wardrobe 

"Don't  Struggle  for  Famei"  Says  Everett  Marshall.  .Rose  Heylbut     40 

Enchanted  Lady   Dorothy  Barnsley     46 

How  to  Get  More  Fun  Out  of  Music Carleton  Smith     48 


20 

22 

24 
26 

32 

34 

36 


TlttuHud jiepiVttHte^ti 


31 
83 


Reflections  in  the  Radio  Mirror 3 

Have  a  chat  with  the  editor 

Beauty  a  la  Bernice  Claire Joyce  Anderson       4 

Pageant  of  the  Airwaves 6 

Ride  along  in  radio's  colorful  caravan 

What's  New  on  Radio  Row Jay  Peters     42 

Coast-To-Coast  Highlights 

Chicago   .- Chase  Giles     44 

Pacific Dr.    Ralph    L.    Power     45 

Cooking  a  la  Cobina  Wright Mrs.  Margaret  Simpson     49 

We  Have  With  Us .' 50 

The  perfect  program  guide 
What  Do  You  Want  to  Know? The  Oracle     54 

Have  you  questions  about  radio  to  ask? 
What  Do  You  Want  to  Say? 56 

Have  you  opinions  about  radio  to  give? 

RADIO  MIRROR  (Copyright  1935)  is  fully  protected  by  copyright,  and  the  contents  of  this  magazine  may  not  he  reprinted  either  wholly  or  in  part 
without  permission.  Published  monthly  by  Macfadden  Publications,  Inc.  Washington  and  South  Avenues,  Dunellen,  New  Jersey.  Executive  and 
editorial  office,  1926  Broadway,  New  York,  N.  Y.  Bernarr  Macfadden,  President;  Wesley  F.  Pape,  Secretary;  Irene  T.  Kennedy,  Treasurer;  Carroll  Rhein- 
strom,  Advertising  Director.  Entered  as  second  class  matter  September  14,  1933,  at  the  Post  Office  at  Dunellen,  New  Jersey,  under  the  Act  of  March  3, 
1879.  Price  in  United  States  $1.00  a  year;  10c  a  copy.  In  U.  S.  Possessions,  Canada,  Newfoundland,  Cuba,  Mexico  and  Panama  $1.50  a  year;  all 
other  countries  $3.00  a  year.  While  Manuscripts,  Photographs  and  Drawings  are  submitted  at  the  owners'  risk,  every  effort  will  be  made  to  return 
those  found  unavailable  if  accompanied  by  1st  class  postage.  But  we  will  not  be  responsible  for  any  losses  of  such  matter  contributed.  Contributors  are 
especially  advised  to  be  sure  to  retain  copies  of  their  contributions;  otherwise  they  are  taking  an  unnecessary  risk.     Printed  in  the  U.  S.  A.  by  Art  Color 

Printing  Company,  Dunellen,  N.  J. 


Max  Baer,  the  most  colorful  and  exciting 
performer  to  hit  radio  in  many  months,  is 
revealed  in  his  true  colors  in  a  fine  story 
.  .  .  More  thrills  with  "The  Great  Radio 
Murder  Mystery"  .  .  .  Also:  The  Girl  Who 
Runs  Don  Bestor  and  other  fine  features. 

• 

Sf>eclaf  TeatuHeA. 

Gallery 

Burns   and   Allen 27 

Adele   Ronson    28 

Lily    Pons    29 

Captain  Tim   Heaiy 30 

Muriel  Wilson  and  Lanny  Ross.  .  .  . 

The  Critic  on  the  Hearth 

Comments  about  the  new  programs 

"Money  for  Your  Votes!"  Contest.  .  .      84 

Look  What  Roxy  Started! 88 


C&v&i 


-PORTRAIT  OF  DICK  POWELL 
BY  A.  MOZERT 


NOTES 


in  the  RADIO  MIRROR. 


MYSELF    ON     MY     MEMO     PAD     A] 


SAY  a  good  word  for  the  chains  who've  been  wise 
enough  to  make  summer  rates  so  attractive  for 
advertisers  that  the  listener-in  isn't  robbed  of 
his  favorite  programs  during  June. 
Better  still,  more  new  summer  shows  have  started 
than  ever  before.  Ethel  Merman,  Mai  Baer,  The 
House  of  Glass,  Tony  and  Gus,  Frank  Black's  and  How- 
ard Barlow's  symphonic  programs,  and  others  are  evi- 
dence that  many  sponsors  now  refuse  to  accept  the 
mistaken  theory:  "There's  no  listening  public  in  the 
summer."  It's  been  the  other  way  around  in  past 
years;  few  good  summer  shows,  ergo:  few  listeners. 


M  I  getting  old  and  crochety?  Or  am  I  justified  in 
my  irritation  at  the  attitude  that  views  radio  as  a 
finished,  perfect  entertainment  medium.  I  don't  like 
to  use  the  phrase  "in  its  infancy" — but  I  keep  won- 
dering what  we'll  think  ten  years  from  now  when  we 
listen  to  recordings  of  some  of  this  and  last  year's 
popular  broadcasts.  Do  you  remember  what  a  mas- 
terpiece we  thought  "The  Birth  of  a  Nation"  was? 
Have  you  seen  it  lately?  If  so,  do  you  see  what  I 
mean? 

Radio  broadcasting  today  is  a  grand,  glamorous 
affair,  just  as  movies  were  in  the  old  days — but  let's 
wait  a  while  before  we  start  talking  about  perfection. 
After  all,  radio  is  only — here  I  go — in  its  infancy. 


€tAY.  a  good  word:  for  Stoopnagle  and  Budd-andr  their 
radio  burlescme  hour.  It's  the  most  refreshing 
thing  on  the  air  these  days,  I'd*  say.  And  what  amuses 
me  is  that  its  devil-may-care  attitude  toward  radio 
entertainment  and  its  willingness  to  point  out  that 
some  programs  are  just  a  lot  of  hot  airwaves,  haven't 
frightened  off  potential  sponsors.  My  spies  tell  me 
that  several  advertisers  are  bidding  for  that  program 
— and  it  wouldn't  surprise  me  if  a  deal  were  closed  by 
the  time  I  see  this  in  type. 


^MLJONDER  how  many  people  agree  with  me  when 
I  say  that  I'd  like  to  hear  Mae  West  permanently 
on  the  air.  After  listening  to  her  a  few  Friday  nights 
ago  on  the  CBS  Hollywood  Hotel  hour,  I  realized  just 
how  much  radio  is  missing  when  it  passes  up  the 
blonde  Hollywood  actress.  Without  a  single  blush  I 
admit  that  Mae  seemed  to  me  to  be  the  brightest  spot 
in  a  bright  spring  array  of  exceptional  talent.  As 
lead  in  dramatic  interludes  or  as  mistress-of -ceremonies 
for  a  musical  program,  she'd  be  swell. 


IT'S  a  natural — the  idea  of  a  sponsor  getting  behind 
the  world  series'  broadcasts.  What  a  listening  pub- 
lic— probably  the  biggest  that  can  be  corralled  by  any 
program!  If  I  were  a  manufacturer,  that's  the  spot 
I'd  pick.  I'd  feel  that  my  commercial  announcements 
were  heard,  but  really  heard.  W,  as  now  seems  likely, 
the  astute  Mr.  Ford  gets  the  broadcasts,  I'll  bet  he  fol- 
lows that  splendid  policy  of  his:  keep  commercial  an- 
nouncements short  and  to  the  point. 


INTERESTING,  what  Ruth  Waterbury  told  me  dur- 
ing her  recent  visit  from  the  Coast.  She  pointed 
out  that  the  California  folks  miss  many  of  the  best  pro- 
grams because,  except  for  the  few  that  are  rebroadcast, 
they  come  in  too  early!  People  on  the  Pacific  Coast 
are  just  leaving  work  when  the  Atlantic  Coast  listeners 
are  settling  down  for  their  favorite  eight  o'clock  pro- 
gram. Well,  and  now  daylight  saving  even  adds  an 
hour  to  that  embarrassing  gap  of  three  hours. 


4fi  UCH  tragic  and  touching  devotion,  that  of  James 
Wallington  for  his  dying  wife!  Every  one  along 
radio  row  has  held  his  breath,  wondering  if  the  fates 
would  spare  Anita,  who  lay  in  a  hospital  bed,  kept 
alive  by  the  blood-donations  of  some  of  radio's  most 
famous  folk.  Jimmie  stayed  close  to  her,  day  in, 
night  out,  even  moving  a  bed  into  her  hospital  room 
so  that  he  »could  be  at  her  side  to  attend  to  her  every 
need.  But  not  even  his  great  devotion,  nor  that  of 
their  hosts  of  friends,  could  keep  the  gallant  flame 
from  burning  out. 


/JLND  now-^-get  really  mad  for  a  moment,  Mr.  Editor, 
and  say  your  say  about  the  common  practice 
among  comedians  and  gag  writers  of  ^  clipping  jokes 
from  magazines.  Those  jokes  were  invented  by  hard- 
working joke  writers  who  sold  their  product  to  the 
magazine  for  one  to  five  dollars.  Those  jokes  are  not 
common  property!  They  belong  to  the  magazines  who 
bought  them.  People  who  use  them  without  credit 
to  their  owners  or  pay  to  their  authors,  are  stealing 
them  and  no  blithe  admission  of  the  practice  changes 
the   spelling  or   appropriateness   of  the  word   Theft! 


Here  are  my  frank,  personal  opinions  on  what's  right  and 
what's  wrong  with  radio — with  casual  comments  on  this  and 
that.  Do  you  agree  with  me?  Whether  you  -do  or  not, 
write    me;    prizes   for   best   letters   are   announced    on    Page    56. 


Follow  RADIO  MIR- 
ROR'S Beauty  Depart- 
ment each  month  for 
helpful  and  up-to-the- 
minute  advice  on  the 
care  of  your  face  and 
figure.  Your  questions  will 
be  gladly  answered.  Don't 
forget  to  enclose  a  self- 
addressed,  stamped  en- 
velope when  writing  to 
Joyce  Anderson,  1926 
Broadway,   New  York. 


A    LA 


BERNICE 
CLAIRE 

by    JOYCE 
ANDERSON 


She's  fhe  star  of  CBS's 
"Lavender  and  Old  Lace." 
See  page  5? — 8  o'clock 
column.  Miss  Claire's  voice 
is  also  heard  on  NBC's 
"Waltz  Time."  See  page 
53 — 9    o'clock    column. 


BERNICE  CLAIRE,  blue-eyed,  and  blonde  star  of 
CBS's  "Lavender  and  Old  Lace,"  and  NBC's  "Waltz 
Time,"  believes  that  a  woman's  most  important 
rule  in  maintaining  a  lovely  skin,  clear  eyes,  and  trim 
grooming,  is  regularity  of  whatever  treatment  seems  best 
for  her  individually. 

"I  don't  think  a  woman  should  prescribe  a  too-arduous 
'routine  of  beauty  culture,"  she  says,  "That  is — not  so 
arduous  that  it  can't  be  performed  regularly  without  be- 
coming too  much  of  a  burden!  A  woman  should  decide 
upon  the  sort  of  treatment  best  suited  to  her  type,  then 
stick  to  it  day  after  day.  Various  kinds  of  skin  creams  ap- 
plied experimentally,  frantically  one  week,  then  spasmodi- 
cally the  next,  certainly  won't  show  the  best  results." 

Women's  chief  complaint — herself  included — (Bernice 
smiled)  is  lack  of  time  to  perform  services  for  the  skin  and 
hair  that  are  so  necessary  for  a  steady  appearance  of  groom- 
ing and  health. 

"The  answer  to  that  is  to  minimize  treatments — choose 
the  most  suitable  creams  and  soaps,  devote  about  twenty 
minutes  night  and  morning  to  cleansing  and  massaging — let 
nothing  interfere  with  your  beauty  time!" 

Bernice  believes  that  hair  is  still  a  woman's  most  import- 
ant attribute  to  beauty,  if  tended  properly. 

"Hair,  particularly  in  the  city,  should  be  washed  once  a 
week,"  she  says.  "I  put  mine  through  two  latherings  with 
shampoo,  and  follow  it  with  a  thorough  rinsing,  and  a 
vinegar  rinse.  I  prefer  vinegar  to  lemon  because  it's  easier 
to  wash  out.  Many  women  do  not  rinse  their  hair  again 
after  the  vinegar  rinse,  but  I  always  follow  that  with  a 
good  dousing  of  clear  water,  because  there  is  no  point  in 
leaving  the  vinegar  in." 

Bernice  said  that  she  actually  thought  hands  were  more 
important  than  any  other  feature  about  a  smart  woman. 

"Everybody  notices  hands,"  she  said.  "They  are  really 
the  most  conspicuous  thing  about  a  woman,  and  certainly 
add  to  her  charm  if  they  are  lovely." 

She  herself  creams  her  hands  every  night,  to  keep  the 
knuckles  from  becoming  dry.  She  puts  a  little  cream  under 
the  nails  to  keep  them  from  getting  brittle. 

"The  filing  of  nails,  and  the  polish  used  is  a  matter  of 


personal  taste,"  she  says..  "I  don't  use  very  bright  polish 
because  I'm  not  the  type." 

As  for  maintaining  a  pleasant,  smooth  complexion,  Ber- 
nice says,  "The  most  important  thing  is — don't  forget  to 
use  plenty  of  soap  and  water  every  night!  Often  shaving 
soap  works  up  an  excellent  lather  for  cleansing  the  pores. 
Rinse  with  warm  water,  then  douse  it  in  cold.  I  don't  per- 
sonally approve  of  using  ice  on  the  face,  particularly  if  the 
skin  is  inclined  to  be  sensitive.  Follow  the  cold  water  rinse 
with  a  good  skin  food  to  keep  the  skin  from  becoming  dry." 

Then  there  is  the  question  of  make-up. 

"First  of  all,"  said  Bernice,  "it  is  useless  and  silly  for  a 
woman  who  uses  make-up  to  try  to  look  literally  'natural.' 
It's  impossible,  so  instead  of  using  a  little  make-up  spar- 
ingly with  the  idea  that  you  are  fooling  the  world  into  be- 
lieving that  it  is  a  school-girl  complexion,  use  plenty  of 
make-up,  but  blend  it  carefully.  The  result  will  give  a 
more  natural  effect. 

"Choose  a  powder  base,  and  powder  suitable  to  your  skin. 
If  you  have  a  natural  pallor,  and  a  face  with  cheek  bones 
which  are  not  well-defined,  it  is  better  not  to  use  rouge.  No 
rouge  and  bright  lipstick  will  give  the  most  distinguished 
result.  If  you  have  a  girlish  type  of  face,  round,  with  well- 
defined  cheek  bones,  blended  rouge  will  enhance  the  beauty 
of  your  face. 

THE  most  important  thing  about  lipstick  is  to  keep  try- 
ing different  varieties  and  colors  till  you  find  one  that 
suits  your  face  in  shade  and  texture,  then  stick  to  it!  I 
sometimes  find  that  by  outlining  my  lips  with  an  orange 
stick  dipped  in  lip  rouge  makes  a  more  even  job  than 
smearing  it  with  the  little  finger. 

"As  for  mascara  and  eye  shadow,  I  think  most  blondes 
profit  by  carefully  applied  mascara,  but  I  think  eye  shadow 
should  be  used  always  very  sparingly,  and  is  very  much 
more  effective  in  the  evening  than  in  the  day  time." 

If  you  are  curious  to  know  what  shades  and  brands  of 
cosmetics  Miss  Claire  herself  uses,  just  send  a  stamped, 
self-addressed  envelope  to  Joyce  Anderson,  Radio  Mirror, 
1926  Broadway,  New  York,  and  I  will  gladly  send  you  the 
information  you  desire. 


NUMBER    NINETEEN    IN    A    SERIES    OF    FRANK    TALKS     BY    EMINENT    WOMEN    PHYSICIANS 


"ShlMommys  cross  again .< 


i 


99 


n/\s  a  woman,  I  sym- 
pathize deeply  with  those 
'wives  who  do  not  fully 
understand  correct  marriage  hy- 
giene. For  I  know  how  terrifying 
are  their  periodic  fears.  I  have  seen 
how  those  fears  warp  a  woman's 
whole  outlook,  undermine  and  wreck 
her  own  happiness  and  that  of  her 
husband  and  children. 

"But  as  a  doctor,  I  have  less 
sympathy  for  her.  For  effect- 
ive marriage  hygiene  is  so  sim- 
ple. I  refer,  of  course,  to  the 
use  of  "Lysol"  .  .  .  approved 
by  leading  hospitals  and  clin- 
ics throughout  the  world. 

"Lysol",  used  as  directed^  is 
non-injurious  ...  so  reliable 
in  fact,  that  it  is  used  exten- 
sively as  an  antiseptic  in  child- 
birth, where  sensitive  tissues 
must  not  suffer  the  slightest 
damage. 

"Furthermore,  "Lysol"  has  a 
special   effectiveness  that  is 
all  its  own.  It  has  a  spreading 
quality  which  enables  it  to  search  out 
hidden  spots  where  other  antiseptics 
fail  to  reach,  and  it  has  the  important 
power  of  destroying  germs  in  spite  of 
the  presence  of  organic  matter. 

"Patients  of  mine,  who  have  followed 
my  advice  by  using  "Lysol"  regu- 
larly, tell  me  how  refreshing  and 
soothing  it  is.  And  how  much  it  adds 
to  their  sense  of  feminine  daintiness. 

"Yet  these  benefits  are  as  nothing 
compared  to  the  fact  that  the  use  of 
"Lysol"  gives  them  poise  and  peace 


"It  is  tragic 
that  whole  families  should 
suffer  because  women 
do  not  know  these  simple 
rules  of  Marriage  Hygiene1 

writes 

bR.  LOUISE  FOUCART-FASSIN 

Leading  Gynecologist  of  Brussels 


hidden  folds  of  the  skin,  actually  searches 
out  germs. 

4.  Economy.  .  ."Lysol" is aconcentrated 
antiseptic.  It  costs  less  than  one  cent  an 
application  in  proper  solution  for  fem- 
inine hygiene. 

5.  Odor  .  .  .  The  odor  of  "Lysol"  disap- 
pears immediately,  leaving  one  refreshed. 

6.  Stability  .  .  .  "Lysol"  keeps  its  full 
strength,  no  matter  how  bng  it  is  kept, 
no  matter  how  much  it  is  exposed. 


Try  the  new  Lysol  Hygienic  Soap 

. . .  cleansing  and  deodorant 


She  is  far  from  being  the  well-Jbalanced 
counselor  her  children  need. 

of  mind  and  greater  happiness  for 
themselves  and  their  families." 
(Signed)  DR.   LOUISE  FOUCART-FASSIN 

6*Lysol"  Features  Important  to  You 

1.  Safety  .  .  .  "Lysol"  is  gentle  and  re- 
liable. It  contains  no  free  caustic  alkali 
to  harm  the  delicate  feminine  tissues. 

2.  Effectiveness  .  .  .  "Lysol"  is  a  true 
germicide.  It  kills  germs  under  practical 
conditions  ...  in  the  body  (in  the  pres- 
ence of  organic  matter  where  many  anti- 
septics fail)  and  not  just  in  test  tubes. 

3.  Penetration  .  . .  "Lysol",  because 
of  its  low  surface  tension,  spreads  into 


Used  in  the  Care  of  the 
Famous  Quintuplets 

In  medical  history's  most  remarkable 
childbirth,  "Lysol"  is  the  germicide  and 
antiseptic  which  has  helped  to  protect 
the  Dionne  babies  from  infection  since 
birth.  Copy  of  their  guardians'  state- 
ment sent  on  request. 

FACTS  MARRIED  WOMEN   SHOULD  KNOW 

Mail  coupon  for  a  free  copy  of  "Marriage  Hygiene." 
Check  other  booklets  if  desired.  □"Preparation  for 
Motherhood."  □"Keeping  a  Healthy  Home." 

Lehn  &  Fink,  Inc.,  Bloomfield,  N.  J.,  DepK  LY-SS 
Sole  Distributors  of  "Lysol"  disinfectant. 

Name , 


Streets 
CUy_ 


,State_ 


C  19S6.  Lehn  &  Fink,  Inc. 


PAGEANT  OF  THE  Al WAVES 


\ 


The  Night  Singer  .  .  .  New  CBS  Mon- 
day night  ambassador  of  romance,  whose 
real  name  lies  hidden  under  this  pseu- 
donym he  has  used  for  stage,  movies, 
and  radio  .  .  .  father  is  famous  New 
England  physician  .  .  .  has  played  with 
such  stars  as  Sue  Carol,  Maurice  Che- 
valier, Myrna  Loy  ...  is  modem  Beau 
Brummel,  measuring  six  feet  and  one 
inch,  weighing  168  pounds,  with  deep 
magnetic  brown  eyes,  straight  black  hair. 

Left,  below,  Virginia  Verrill,  five  foot 
three,  famous  as  singing  double  for  movie 
stars  .  .  .  comes,  naturally  enough,  from 
Hollywood  .  .  .  former  vocalist  for  Or- 
ville  Knapp's  West  Coast  band  .  . .  recent 
star  on  California  Melodies  .  .  .  now  in 
New  York  as  one  of  CBS'  blues  singers. 

Below,  Gogo  De  Lys  . . .  soloist  for  NBC's 
new  Lucky  Strike  dance  program  every 
Saturday  .  .  .  blonde  and  a  French 
Canadian  from  Edmonton,  Alberta. 
Gogo  got  her  start  singing  in  a  college 
musical  extravaganza  near  Hollywood, 
Los  Angeles  theater,  manager  heard  her, 
signed  her  up  on  the  spot  .  .  .  until  re- 
cently was  one  of  the  bright  stars  for 
San  Francisco's  Carefree  Carnival  radio 
show  which  is  heard  on  NBC  afternoons. 


AMBASSADOR 

OF 

ROMANCE 


LUCKY  STRIKE   SOLOIST 


SUSTAINING 
BEAUTY 


*F  Silk  Stockings 
for  only  50^! 


MADE  BY  THE 
GOTHAM  SILK 
HOSIERY  CO. 


"What  is  the  best  Stocking 

Insurance?"  Make  this  test 

on  fine  sheer  hosiery 

Hurry!  For  this  one  time  only,  we're 
offering  you  this  special  chance  to  test 
Ivory  Flakes  on  a  pair  of  clear  chiffon 
stockings  of  beautiful  quality,  so  that 
you  will  see  how  perfectly  all  "wash- 
ables"  are  protected  by  pure  Ivory 
Flakes  suds.  These  stockings  are  first 
quality— the  famous  "Adjustables" 
patented  and  made  by  The  Gotham 
Silk  Hosiery  Co.,  the  largest  maker  of 
branded  and  advertised  hosiery.    \ 

"Adjustables"  never  sell  for  less 
than  $1.15  in  department  stores  and 
hosiery  shops.  Yet  for  50f£  and  3  Ivory 


Flakes  box-tops,  they're  yours!  You 
save  65^— on  these  lovely  sheer  all- 
silk  stockings! 

Wear  them.   Wash  them 
with  Ivory  Flakes 

"Stocking  satisfaction"  (beauty  and 
longer  wear)  comes  from  fine  stockings 
cared  for  by  a  fine  soap.  Wash  your 
"Adjustables"  after  each  wearing  with 
Ivory  Flakes.  Cool  Ivory  suds  will 
keep  them  springy,  "new-dyed"  in 
color,  because  Ivory  Flakes  are  pure! 
Hurry!  Get  your  Ivory  Flakes  to- 
day. See  how  much  more  soap  you  get 
in  the  big  Ivory  Flakes  box,  than  of 
any  other  fine-fabric  soap!  Clip  cou- 
pon—get a  pair  of  "Adjustables"  at 
this  thrillingly  low  price! 


^ES 


V,' 

^IMPORTANT—  This  cou- 
pon brings  you  $1.15 
stockings  for  only  50^  and 
3  Ivory  Flakes  box-tops. 
Paste  your  50j?  between 
two  of  the  Ivory  box-tops 
to  prevent  loss  in  mail. 


Cincinnati,  O^'  D*t  V-RBtwT^T^ 

Here  are  3  Ivorv  F.  .  „  __ 

£»»•  Send  me  ^7J^;tf.1ops  *°*  SO*  in 
Tropica    color— JZ-,  ■"-»*     Adjustable."  - 


The  Gotham  Silk  Hosiery  Co.  says:  "We  advise  Ivory  Flakes' 


PAGEANT  OF  THE  Al WAVES 


HARMONICA  RASCALS 


Right,  Sus  Edwards,  the  famous 
vaudevillian  who  gave  so  many 
stars  their  start  ...  is  now  con- 
ducting talent  search  over  WOR 
.  .  .  Gus  has  discovered  people 
like  Eddie  Cantor,  George  Jes- 
sel,  Jack  Pearl,  Martha  Mears 
.  .  .  winners  of  his  contests  get 
Warner  Brothers  movie  contracts. 

Below,  Mickey  of  the  Circus, 
CBS  new  evening  show.  .  .  . 
Left  to  right,  Gretchen  David- 
son, Chester  Stratton,  Betty 
Garde  .  .  .  Gretchen  plays  the 
role  of  Clara  Gaines,  is  heard  in 
American  School  of  the  Air  pro- 
ductions .  .  .  Chester  is  23,  ran 
away  from  home,  to  join  a  circus 
when  he  was  12  .  .  .  Betty  plays 
Mamie,     a     wise-cracking     part. 


MICKEY  OF 
THE  CIRCUS   LEADS 


SHELL 

SHOWS 

DUET 


" 


<& 


Ride  along  with 
us  in  radio's 
colorful    caravan! 


Left,  Borah  Minevitch  and  his  Ras- 
cals .  . .  famous  as  one  of  vaudeville's 
best  harmonica  teams  .  .  .  Borah  was 
born  in  Boston,  earned  early  money 
as  a  newsboy,  later  gave  children's 
programs  at  Wurlitzer's  while  going 
to  City  College  in  New  York  .  .  . 
Heard    every   Tuesday    over   WOR. 

Below,  Tim  Ryan  and  Irene  Noblette,' 
NBC's  Friday  night  comedy  team 
with  Joe  Cook  .  .  .  well  known  for 
years  in  vaudeville,  broadcast  last 
year  from  Chicago  .  .  .  Irene  was 
born  in  San  Francisco,  Tim  in  New 
Jersey  .  .  .  Irene  likes  smart  clothes, 
sleep,  and  money  .  .  .  Tim  wants  to 
be  watrag/er  to   a    prize   fighter. 


Left,  a  duet  announced  over  the  air 
as  Peggy  Gardiner  and  Jack 
Stanton,  part  of  Al  Jolson's  Saturday 
night  NBC  feature  .  .  .  they-  are 
really  Helen  Gleason,  well  known  so- 
prano, and  Milton  Watson,  recently 
the  singing  star  of  CBS's  The  O'Flynn 
.  .  .  Helen,  born  in  New  York,  began 
studying  music  at  age  of  10.  At  17 
was  on  vaudeville  stage  .  .  .  Has 
studied  in  Italy,  sung  opera  in  Africa 
. . .  won  a  contract  with  Metropolitan 
in  1932  .,.  .  Milton  came  from  Cali- 
fornia, won  success  on  Broadway 
stage,    before    entering    radio. 


E0¥i3LY  Mil 


'mi 


'ttettAei*  "CLOSE-UP' 


wew- 


wheeled wcudu  tvstdmmt  Jw  uqivk  twAe  oJ  now- 
For  Hair  For  Hair 


inclined  to  be  oily 

Guard  against  flabby  oil  glands  and  the 
embarrassment  of  stringy,  oil-flooded 
hair  which  will  not  hold  a  wave.  Use 
Packer's  Pine  Tar  Shampoo.  This 
shampoo  is  gently  astringent  .  .  . 
made  especially  for  oily  hair. 

Packer's  tonic  Pine  Tar  Shampoo  is 
absolutely  safe.  Use  it  as  frequently  as 
necessary  to  cultivate  the  shining 
flufnness  which  is  the  birthright  of 
your  type  of  hair. 


PACKERS 

PINE 
TAR 

for  OILY  hair 


inclined  to  be  dry- 
Avoid  harsh  shampoos  which  increase 
dryness  and  leave  your  hair  dull  .  .  . 
fly-away  .  .  .  the  kind  that  "frizzes" 
rather  than  "waves"!  Use  Packer's 
Olive  Oil  Shampoo,  made  especially  for 
dry  hair.  It  is  a  gentle  "emollient"  and 
contains  soothing,  softening  glycerine 
to  help  your  hair  become  silky  and 
manageable. 

Both  Packer  Shampoos  are  made  by 
the  makers  of  Packer's  Tar  Soap. 


SHAMPOOS 


OLIVE 
OIL 

for  DRY  hair 


PAGEAWT  OF  THE  AIRWAVES 


Left,  Bernice  Claire,  singer  on  NBC's  Friday  Waltz  Time,  CBS's 
Lavender  and  Old  Lace  .  .  .  wanted  to  dance,  but  gave  it  up  in 
favor  of  voice  study  .  .  .  left  her  California  home  in  1929  to  tour 
country  with  the  "Desert  Song"  .  .  .  has  appeared  in  several  New 
York  productions  and  Hollywood  movie,  "No,  No,  Nanette"  ...  is 
blonde,  vivacious,  democratic  .  .  .  plays  tennis,  rides  horseback, 
cooks  a  little  .  .  .  goes  to  shows  whenever  she  has  a  spare  moment. 

Below;  Mario-  Cozzir  who-  provides— rhe-musicaMnterludes*  for  the 
NBC  Molie  show  .  .  .  made  his  network  debut  over  WJZ  in  June, 
933  .  .  .  born  in  Florence,  Italy,  has  become  an  American 
citizen  .  .  .  spent  his  childhood  in  South  America  .  .  .  came  to 
New  York,  attracted  the  attention  of  Gatti-Casazza  who  hired 
him  as  private  secretary  .  .  .  has  appeared  in  such  pictures  as 
"Street  Girl"  and  "Dixianna"  .  .  .  made  his  debut  in  grand  opera 
at  Milan,  Italy,  returned  to  enter  radio,  after  recital  in  Steinway. 


Left,  Helen  Choate,  last  winter's  feminine  "heavy"  in 
Marie,  the  Little  French  Princess,  CBS  afternoon  show 
...  is  now  playing  several  dramatic  parts  in  various 
NBC  productions  .  .  .  was  known  as  Helen  Bradley  .  .  . 

Right,  Mark  Warnow  and  Jerry  Cooper  .  .  .  Mark  is 
brilliant  young  CBS  maestro  who  conducts  on  Road- 
way to  Romance  show  .  .  .  came  to  radio  from  musical 
comedy,  having  conducted  for  Ziegfeld  Follies  and 
other  Broadway  productions  .  .  .  can  write  the  score 
of  a  piece  he  has  heard  only  twice  .  .  .  Jerry  comes 
from  New  Orleans,  makes  life  of  his  neighbors  miser- 
able by  practicing  night  and  day  on  the  trombone  . .  . 
learned  to  sing  before  he  could  talk  .  .  .  has  been  a 
$25-a-week   bank   clerk,   a   successful   prizefighter. 


Keep  up-to-the-minute  with  all  the 
radio  personalities   and    programs 


Above,  Benay  Venuta,  who  guest-starred  for  Al  Jolson  back  in  April  .  .  . 
born^  in  San  Francisco  23  years  ago,  she  received  her  early  schooling  in 
Palo  Alto  and  Hollywood,  was  later  sent  to  exclusive  finishing  school  in 
Switzerland  .  .  .  captained  her  high  school  swimming  team,  got  a  job  in  a 
Hollywood  theater  ballet,  later  played  understudy  for  lead  in  "Tip  Toes" 
.  .  .  made  her  radio  debut,  in  1930,  came  to  New  York  a  short  time  ago. 


Madame  X 
investigates: 


the  truth  about  laxatives 

—  as  told  to  Madame  X, 

the  Ex-Lax  reporter 

THIS  is  Madame  X,  the  inquiring 
reporter  on  assignment  for  Ex-Lax^ 
the  world  famous  chocolated  laxative. 

The  Ex -Lax  Company  said  to  me: 
"Pack  a  bag . . .  hop  a  train ...  go  here, 
there  and  everywhere.  Get  the  real  folks 
of  this  country  to  tell  you  what  THEY 
think  about  Ex -Lax.  We  want  the  plain 
facts.  Go  into  any  town,  walk  along  any 
street,  ring  any  doorbell.  Get  the  story." 
Here  are  a  few  jottings  from  my  note- 
book. 

"EFFECTIVE" ..  ."I  used  everything 
but  nothing  relieved  me  until  I  took 
Ex-Lax."  Frank  H.  Port,  118-48  —  154th 
Street,  Jamaica,  Long  Island. 

"GENTLE" ..  ."It  is,  therefore,  very 
important  when  I  take  a  laxative  that 
it  be  one  that  is  not  harsh,  yet  it  must 
be  effective."  Mrs.  Anne  E.  Stadt,  7401 
4th  Avenue,  Brooklyn,  New  York. 

,CEASY  TO  TAKE"  ...  "I  prefer  Ex-Lax 
to  all  laxatives  because  it's  easy  to  take 
and  I  like  the  taste."  Pilot  William 
Warner,  Floyd  Bennett  Field,  Brooklyn, 
New  York. 

"NON-HABIT-FORMING". . ."/  don'r 
think  one  should  take  laxatives  all  the 
time,  but  only  when  one  needs  it.  With 
Ex -Lax  I  get  the  desired  result  and 
don't  believe  it  forms  a  habit."  Miss 
Bessie  M.  Bean,  5687  Hub  Street,  Los 
Angeles,  California. 

Ex-Lax  comes  in  10c  and  25c  boxes— 
at  any  drug  store.  Insist  on  the  genuine, 
spelled  E-X-L-A-X. 

When   Nature  forgets  — 
remember 

EX- LAX 

THE   CHOCOLATED    LAXATIVE 


II 


PORTRAIT  BY  CARL  LINK 


By        DENA        REED 


ITRANGE  as  it  seems,  I've  attained  whatever  suc- 
cess I  have  by  working  for  nothing,"  Richard  Him- 
ber,  the  twenty-six-year-old  red-headed  maestro  of 
the  Studebaker  program,  told  me. 

As  you  doubtless  know,  Himber's  orchestra  is  the  one  that 
is  distinguished  by  the  unusual  beauty  and  strangely  mov- 
ing modulations  of  the  harp.  It  is  an  idea  Richard  had  for 
a  long  time  but  not  until  a  year  ago  was  he  in  a  position 
to  use  it. 

In  his  luxurious  office  in  the  Essex  House,  he  illustrated 
the  story  of  his  life  by  taking  from  his  pocket  four  quarters. 

"Each  of  these  is  an  average  man  having  no  more  than 
faith  in  his  ability  to  play  the  fiddle.  Now  the  first  goes 
into  an  office  and  asks  for  a  job.  When  told  that  there  is 
none,  he  simply  walks  out.  When  the  second  man  applies 
he  is  told  'We'll  let  you  know.'  He  probably  will  never 
hear  about  it  again.  The  third  man  goes  through  the  same 
procedure  except  that  he  may  get  an  audition  and  then 
be  dropped  from  the  list.  Now  the  fourth  man,"  he  paused 
and  smiled  shyly,  "that's  myself.  He's  an  average  man 
just  like  the  rest  but  when  he's  told  there's  no  job  or  would 
he  please  come  back  again  or  something  like  that,  this  man 

12 


RICHARD  HIMBER 

^uhmmjw  to  iixfok 

&  /^&#^  / 

Would  you  offer  your  talents 
free  to  land  a  job?  That's  the 
Studebaker  maestro's  formula! 


in  order  to  prove  to  himself  he  can  do  what  others  have 
done  says,  'I'll  work  for  nothing — what  have  you  got  to 
lose?'  P.  S.  He  gets  the  job!"  This  formula  of  Richard 
Himber  has  always  worked.  It  has  procured  for  him  every 
single  job  he  has  had  up  to  last  year. 

Back  in  1922  when  Richard  was  a  lad  of  fourteen  and 
in  his  second  year  of  high  school,  the  luxury  of  his  every- 
day living  suddenly  ceased.  His  father,  once  a  prosperous 
butcher  and  millionaire  realtor,  had  invested  heavily  in 
real  estate  in  Irvington,  N.  J.,  and  had  awakened  one  morn- 
ing to  find  his  fortune  gone.  Young  Richard  faced  the 
issue  squarely,  and  looked  for  work.  He  had  always  loved 
the  violin — had  found  he  could  play  it  with  very  little 
practice  and  turned  to  it  as  a  means  of  livelihood. 

"I'll  never  forget  my  first  job,"  he  grinned.  "It  was  in 
a  dive — one  of  the  lowest  in  Newark.  I  applied  there,  was 
told  there  was  no  opening  and  offered  to  work  for  noth- 
ing. They  took  me  and  eventually  paid  me  six  dollars  a 
week.  But  it  certainly  was  no  background  for  a  growing 
boy.  I  presented  my  first  week's  pay  to  my  mother.  I 
told  her  I  was  playing  in  the  orchestra  of  a  men's  club  for 
fear  she'd  drop  in  to  hear  me." 

But  Richard's  ruse  didn't  work  for  long.  "My  uncle 
asked  me  the  name  of  the  club.  I  told  him,  not  thinking 
he'd  recognize  it,  but  he  did.  And  boy!  Was  I  yanked 
out  of  there  in  a  hurry!" 

TFHE  family's  fortune  gone,  Papa  Himber  decided  to 
move  from  Newark  where  Richard  and  his  two  brothers 
and  sister  were  born,  to  Chester,  Pa. 

I  didn't  want  to  get  stuck  in  a  small  town  and  study 
law  as  my  father  wanted  me  to.  So  I  took  my  fiddle  under 
my  arm  and  told  my  mother  I  was  going  to  New  York  to 
get  a  job.  She  gave  me  $100  and  tearfully  told  me  that  if 
I  needed  more  money  to  wire  her  at  once.  I  rented  a  three 
dollar  a  week  hall  bedroom  and  looked  for  work.  Although 
a  hundred  dollars  looked  like  a  lot  of  money  I  ate  in 
beaneries  to  save  as  much  as  possible  until  I  found  work. 
Coney  Island  was  then  the  Atlantic  City  of  New  York  and 
1  heard  that  a  new  concession  had  been  opened  there 
called  the  College  Inn.  A  kid  in  knee  pants,  with  a  fiddle 
bigger  than  myself — I  must  have  made  a  pretty  picture 
when  I  applied  for  a  job  there.  They  told  me  there  was 
no  place  for  me  but  when  they  heard  I  was  willing  to  work 
for  nothing,  they  took  me  on.  I  was  getting  low  on  funds 
but  I'd  rather  have  died  from  starvation  than  ask  my 
family  for  help. 

It  so  happened  that  Sophie  Tucker,  playing  at  the  Bush- 
wick  Theater  in  Brooklyn  and  scouting  for  talent  for  a  new 
vaudeville  act,  chanced  to  enter  the  College  Inn. 


For  Richard  Himber's  program, 
see  pcrge5? — 10  o'clock  column; 
the  Studebaker  Champions 
with  Himber's  orchestra,  see 
page    53 — 8     o'clock     column. 


"I  had  injected  a  new  note  into  the 
program,"  he  went  on.  "I  sat  up  in  a 
tree  and  sang — for  the  first  time  in  my 
life.  I  made  up  my  own  lyrics  about 
the  patrons  as  1  went  along — and  they 
liked  it." 

So  evidently  did  Sophie  Tucker,  for 
Richard  was  immediately  grabbed  for 
the  act.  He  toured  the  country  for  five 
years.  His  quick,  alert  mind  always  on 
the  lookout  for  novelty  and  audience 
reaction,  drank  in  the  rudiments  of 
stage  technique  and  everything  there 
was  to  know  about  orchestras.  When 
the  tour  was  over,  he  came  back  to 
New  York  with  a  couple  of  hundred 
dollars  and  again  out  of  work,  he 
offered  his  services  gratis  to  get  a 
job. 

"I  went  to  the  Paramount  Theatre 
and  applied  as  a  fiddler  in  the  pit.  I 
stayed  for  about  six  months,  first  prov- 
ing what  I  could  do  and  then  earning  a 
salary." 

Now  comes  the  most  momentous  in- 
cident in  Himber's  life,  although  he 
regarded  it  as  nothing  short  of  a 
tragedy  at  the  time. 

"Things  were  going  along  swell.  I 
was  earning  good  money  and  was 
fairly  well  satisfied.  Then  the  Para- 
mount booked  Rudy  Vallee  and  his 
band.  He  went  over  so  big  that  the 
management  fired  the  pit  wholesale  and 
again  I  was  out  of  a  job." 

Was  Richard  sunk?  Not  for  long. 
With  that  initiative  that  has  distin- 
guished his  career  from  the  beginning, 
he  went  to  Vallee  and  asked  to  be 
taken  on  as  manager. 

"I  told  him  I  knew  all  about  bands 
— that  he  was  going  to  be  important 
and  that  I  could  get  him  club  engage- 
ments; I  would  work  for  nothing  until 
I  proved  my  value  to  him.  I  worked 
till  my  money  gave  out  and  then  I  told 
Rudy  1  couldn't  go  on  with  him  any 
longer.  He  thought  1  was  worth  a 
salary  and  gave  me  $75  a  week  and  a 
private  office.  I  not  only  managed  the 
Vallee  outfit  but  Buddy  Rogers'  and 
other  orchestras  as  well.  It  paid  but  I 
realized  that  if  any  of  these  people 
went  to  the  Coast  or  broke  a  leg  or 
anything,  I  would  be  left  high  and  dry. 
My  lawyer  suggested  that  1  publicize 
my  own  name  so  that  a  'Himber'  or- 
chestra would  mean  something  to  get 
club  engagements.  So  I  got  together 
four  men,  went  to  the  management  of 
the  Essex  House  where  I  lived  and 
asked  whether  they  didn't  think  it 
would  be  a  good  idea  to  have  luncheon 
music.  They  were  interested  but 
frankly  felt  they  couldn't  afford  to 
gamble.  'We'll  (Continued  on  page  87) 


A J&ih  &>&u/  woman  knoivi- 
— ended  h/ the  new- 

'CERTAIN-SAFE"  MODESS 


A  thousand  times  you've  wondered, 
as  every  woman  has  .  .  . 

"Is  the  sanitary  napkin  I'm  wearing 
really  protecting  me  completely  from 
the  hideous  embarrassment  of  an 
'accident'?" 

Now,  you  can  put  that  worry  out  of 
your  mind  forever!  For  a  new  type 
napkin  has  recently  been  perfected, 
which  combines  three  special  protec- 
tive features — yours  only  in  the  new 
Modess.  You  can  actually  see  and  feel 
the  three  new  features  that  bring 


you  dependable  protection  against 
(l)  striking  through  (2)  tearing  away 
(3)  incomplete  absorption. 

Get  a  box  of  the  new  "Certain-Safe" 
Modess.  (You  won't  be  risking  a  penny 
. . .  see  Money  Back  Guarantee  below.) 
Read  the  printed  slip  inside.  Look  at 
the  diagrams  and  compare  them  with 
the  napkin  itself.  Even  before  you  test 
out  the  new  Modess  in  use,  you'll 
understand  exactly  how  and  why  it 
offers  complete  protection  from  em- 
barrassing accidents. 


SPECIAL  MONEY  BACK  GUARANTEE 

If  you've  been  buying  another  brand  of  napkin  just  from 
habit . . .  here's  a  challenge !  We'll  refund  your  money  if  you 
try  the  new  Modess  and  don't  like  it!  Get  a  box.  Wear 
enough  napkins  to  make  a  thorough  test.  If  you  aren't 
completely  satisfied,  return  box  and  remaining  napkins  to 
Modess  Corporation,  500  Fifth  Avenue,  New  York,  N.Y. 
We'll  send  you  every  penny  you  paid,  plus  postage! 

MODESS -STAYS  SOFT -STAYS  SAFE 


13 


^.UmEGIRL...^ 


Today  is  your  wonderful  day 


A  CANTER  with  that  nice  Princeton 
boy  over  the  Westchester  hills, green 
and  misty  .  .  .  luncheon  at  the  Ritz  with 
Paul  and  Frank  and  Leila  ...  to  the 
matinee  with  Jud  .  .  .  then  in  Charlie's 
plane  to  New  Haven  and  that  wonderful 
party  where  your  partner  will  be  a  real 
prince  .  .  .  What  a  lucky  girl  you  are  to 
be  so  popular!  What's  that  you  say  .  .  .  . 
it's  not  all  luck?  A  little  forethought  and 
common  sense  mixed  in,  you  maintain 
. . .  How  right  you  are, 
little  Miss  Charming. 

*      *      * 
A  girl  may  be  pretty 
and  witty  and  appeal- 
ing,  but   unless   her 


I .  S.  Do  not  make  the  mistake  of  as- 
suming that  you  never  have  halitosis. 
Due  to  processes  of  fermentation  that 
go  on  even  in  normal  mouths,  halitosis 
visits  everyone  at  some  time  or  other. 
The  insidious  thing  about  it  is  that 
you  never  know  when. 


breath  is  beyond  reproach  she  gets  no- 
where. After  all,  halitosis  (unpleasant 
breath)  is  the  unforgivable  social  fault. 
The  sought-after  woman  .  .  .  the  popular 
man . . .  realizes  it,  and  takes  sensible  pre- 
caution against  offending  others.  It's  all 
so  easy . .  .just  a  little  Listerine  morning 
and  night  and  before  engagements.  That 
is  your  assurance  that  your  breath  is  sweet, 
wholesome  and  agreeable.  Listerine 
attacks  fermentation,  a  major  cause  of 
odors  in  the  mouth, 
then  overcomes  the 
odors  themselves. 

Lambert  Pharmacal 
Company,  St.  Louis, 
Missouri. 


BEFORE  EVERY  SOCIAL  ENGAGEMENT  USE  LISTERINE  ...  DEODORIZES   LONGER 

14 


By  JACK  HARRIS 


There's  never  been 
anything  like  it  on 
the  air-read  about 
WSM's  unique  show 

FROM  the  heart  of  the  South, 
each  Saturday  night,  comes  a 
local,  sustaining  broadcast  that 
reaches  out  into  the  homes  and  hearts 
of  listeners  in  every  state  of  the  Union. 
There  is  no  program  like  it  in  the 
country. 

A  broad  statement? 

Then  check  these  facts:  It  began  in 
December,  1925,  has  never  missed  a 
show,  and  runs  every  Saturday  from 
eight  until  twelve — four  solid  hours  of 
entertainment  by  60-odd  performers! 

It's  The  Grand  Ole  Opry,  over 
WSM,  Nashville,  Tennessee's  50,000 
watter,  and  it's  run  by  the  same  mas- 
ter of  ceremonies  who  laid  down  the 
principle  on  which  this  show  has 
always  been  based. 

"Boys,"  George  D.  Hay,  the  Solemn 
Old  Judge,  said  ten  years  ago,  "keep 
her  close  to  the  ground." 

How  close  to  the  ground  this  pro- 
gram has  kept  it  is  easy  to  determine 
by  the  simple  process  of  counting  the 
number  of  letters  written  after  every 
broadcast.  This  last  winter,  it's  tenth 
on  the  air,  The  Ole  Opry  drew  better 
than  40,000  letters  each  week,  letters 
that  were  postmarked  from  such  dis- 
tant countries  as  Australia. 

There's  a  reason  for  this  amazing 
yearly  response — the  performers  them- 
selves. The  Grand  Ole  Opry  is  made 
up  of  poor  but  honest  fiddlers,  yodlers, 
banjo  and  guitar  strummers  whose 
daily  bread  is  won,  not  in  the  radio 
studio,  but  in  the  fields — the  red  clay 
of  Alabama — the  mountainous  region 
of  Kentucky — (Continued  on  page  82) 

If  your  set  con  tune  in  Nashville,  turn 
the  dial  to  467.3  meters  or  6S0  kilo- 
cycles at  eight  o'clock  Saturdays,  E.S.T. 
tor     this     WSM     four-hour    broadcast. 


Above,   just  part  of  the  irrepressible  gang   of  performers  straight  from  the 
heart  of  the  old  southland.     There's  sixty  all  told  on  the  Tennessee  program. 


Above,  Uncle  Dave  Macon,  "The  Dixie  Dew- 
drop"  and  his  son  Dorris.  Below,  the  Fruit  Jar 
Drinkers    who    wear    those    overalls    all    week. 


Above,  the  master  of  cere- 
monies —  George  D.  Hay, 
as  the  Solemn  Old  Judge. 


RADIO 
MURDER 

MYSTERY 


By   FREDERICK   RUTLEDGE 

Beginning  a  vivid,  fast-moving 
novel  of  love,  hatred  and 
revenge -an  emotional  hurri- 
cane which  leaves  in  its  wake- 
death    at  a   radio   broadcast! 

ILLUSTRATED    BY    FRANK    GODWIN 


SIDNEY  ABBOTT  opened  the  stage  door  and  walked 
into  the  theater,  for  the  first  time  in  her  life  hating 
the  world.   The  afternoon  heat  was  flung  at  her  in 
dazzling  waves  from  the  sky,  the  street,  the  baked  walls 
of  the  building,  wrapping  her  in  a  heavy  sodden  blanket. 

If  it  had  been  any  other  day,  she  would  have  stayed  in 
her  apartment  sitting  close  to  the  window  in  her  coolest 
pajamas.  If  only  tonight  she  weren't  going  to  sing  on 
radio's  new  fall  program,  Night  Club  Revue.  If  only  it 
didn't  mean  so  much — this  first  chance  to  sing  over  a  net- 
work of  radio  stations  reaching  from  coast  to  coast. 
Her  feet  scuffed  on  the  carpeted  hallway.    It  was  even 

16 


hotter  in  here  than  it  was  on  the  street.  Not  a  breath  of 
air  stirred  as  she  approached  the  stage.  She  saw  with  dis- 
may that  the  orchestra  had  already  left.  Now  she  couldn't 
rehearse  her  song.   She  needn't  have  come  after  all! 

"Oh  damn!"  she  exclaimed,  looking  helplessly  about. 

Two  others  in  the  cast  of  Night  Club  Revue  were  on  the 
stage.  They  were  arguing,  their  voices  rising  and  falling  in 
the  empty  theater.  Sidney  sat  down  out  of  sight  of  them 
on  the  backstage  stairs  which  led  to  the  dressing  rooms  on 
the  floor  above. 

She  hated  arguments  with  nothing  free  about  them,  with 
no  flare  of   anger  openly  expressed,  only   emotions   held 


cruelly  in  check  until  there  was  something  unhealthy  about 
them. 

She  hoped  they  would  stop.  Sidney  liked  Tony  Letour. 
She  liked  his  booming  laugh.  He  was  big  and  hearty.  His 
ruddy  face  was  more  like  the  men  she  had  known  from 
childhood.  Tony  Letour  had  been  nice  to  her  from  the 
first  day  when  she  had  come  for  rehearsal. 

Sidney  saw  that  Tony's  generous  hands  were  clenched 
at  his  sides.  She  looked  at  the  other — Gail  Richard,  star  of 
Night  Club  Revue — and  her  lip  curled  in  scorn.  She 
couldn't  understand  why  Tony  Letour  should  bother  with 
a  woman  like  Gail  Richard,  even  if  Tony  was  the  pro- 


duction manager,  the  man  in  charge  of  rehearsals,  and  Gail 
the  star  around  whom  this  program  was  being  built. 

It  was  hard  not  to  hear  what  they  were  saying.  Tony's 
voice  carried  so  far,  Gail's  was  raised  in  such  shrill  anger. 

"And  what  about  Lee  Banks?"  she  heard  Tony  say. 

Sidney's  breath  came  faster.  They  were  arguing  about 
the  young  announcer  on  the  program.  Color  flooded  Sid- 
ney's cheeks  as  uncontrollable  jealousy,  sickening  in  its  in- 
tensity, seized  her. 

She  heard  someone  coming  down  the  hall.  She  recog- 
nized that  light,  springy  step.  A  moment  later  Lee  Banks 
stood   before   her.     His   face,    bronzed   from    the   summer 

17 


mirror. 


it!" 


in   the   heat 


months,  crinkled  and  grinned  cheerfully  as  he  gazed  at  her. 

"Hey,  why  so  glum?"  he  said. 

Sidney  made  an  effort  and  smiled. 

"You  don't  look  excited  at  all,"  she  told  him,  a  little 
envious  then  of  his  unruffled  poise.  "I'm  so  nervous  about 
tonight,  I  could  scream." 

It  was  true,  too.  Tonight  she  would  make  her  real  radio 
debut.  If  she  were  a  flop — but  she  couldn't  be!  Too  much 
depended  on  her  success  tonight. 

Lee  Banks  from  his  height  of  six  feet  was  encouraging. 
Sidney  had  only  to  steal  a  glance  at  his  wavy  brown  hair, 
his  warm  gray  eyes,  to  feel  better. 

"I  wonder  why  I'm  all  wrought  up  and  nervous,"  she  said. 
"When  I  tfouped  with  dad,  I  never  got  such  jitters." 

Lee  patted  heT  hand. 

"It's  the  weather,"  he  said,  half  in  fun,  but  Sidney  knew 
he  was  right.  Anything  could  happen  in  this  heat.  Although 
this  was  the  second  summer  she  had  been  through  in  New 
York,  she  couldn't  accustom  herself  to  the  sticky,  depressing 
temperatures   of  August   and   September.    Not   after   the 
arid  summers  she  was  used  to  on  the  plains  of  the  West — 
those  happy  summers  when  she 
was  a  part  of  the  "Bar  90"  ro- 
deo which  her  father,  Biil  Ab- 
bott,  had   made   famous   as   a 
traveling  Wild  West  show. 

"Another  fight?"  Lee  asked 
with  a  nod  of  his  head  in  the 
direction  of  Tony  and  Gail. 

Sidney's  black  curls  bobbed 
up  and  down.  "I  can't  see  how 
Tony  ever  fell  in  love  with  any- 
one like  Gail  Richard!" 

Gail,  looking  up,  noticed  Lee. 
Her  sentence  of  bitter  protest 
trailed  off  as  her  face,  contorted 
with  anger,  straightened  itself 
out  and  smiled.  She  waved  a 
hand  from  which  diamonds  sent 
a  shower  of  sparks  into  the 
gloom  of  the  wings. 

"Lee,  come  here,  will  you?" 

Lee   bent  over   Sidney.    "Be 
back  in  two  seconds,"  he  whispered.   He  ambled  across  the 
stage  over  to  the  other  couple. 

"  'Lo,  Gail,  'Lo,  Tony,"  he  said. 

Tony  Letour  had  no  such  easy  control  over  his  facial 
expressions  as  Gail  Richard  had.  He  looked  from  the  star 
of  Night  Club  Revue  to  the  young  announcer  in  silence, 
struggling  to  hold  back  his  fiery  anger. 

"Hello,  Lee,"  he  said  at  last.  "Where's  Grayson?  When 
he  comes  we  can  get  this  rehearsal  underway."  That  was 
the  best  he  could  do.  He  left  then.  Gail  turned  to  Lee  with 
animation. 

Sidney  watched  them  narrowly,  her  fresh  blue  eyes  cloud- 
ing in  despair.  Why  should  she  be  so  jealous?  She  had 
never  thought  that  she  loved  Lee.  Their  friendship  had 
always  been  such  a  frank,  open  liking  for  eac^h  other.  And 
now  it  was  being  spoiled  by  her  jealousy  of  Gail  Richard. 
Then  she  must  love  Lee!  The  sudden  realization  came 
with  a  wave  of  hatred  for  the  other  woman. 

^fcf HEN  Lee  had  persuaded  Sidney  to  audition  for  this 
program,  she  had  been  buoyant  in  expectation.  When 
she  had  learned  that  out  of  a  group  of  over  fifty  singers 
she  had  been  chosen  for  Night  Club  Revue,  she  realized  her 
happiest  moment.  Even  the  fact  that  Gail  Richard  was  the 
highly  publicized  star  and  that  all  attention  was  concen- 
trated on  her,  leaving  Sidney  to  play  a  minor  part  in  the 
show,  had  not  dimmed  her  happiness.  It  was  only  when 
rehearsals  began,  that  she  felt  her  first  doubt  and  uncer- 
tainty. 
Bobby  Sharpe  came  in  then,  cutting  off  her  gloomy  train 

18 


A     profound     depression     settled     over 

Sidney     Abbott  .  .  .  She     sat,     staring 

morosely   at   her  reflection   in   the   dirty 

"You've  got  to  go  through  with 

There  was  a  menace,  a  foreboding 

.   Sidney   squared    her 


shoulders.      Gail    Richard     was    coming 
up   the   stairway.     Now   was   the   time! 


of  thoughts.    He  stopped  at  her  side,  his  hand  on  her  arm. 
"Howya,  baby,"  he  said  jauntily,  smiling  his  weak  smile. 
Sidney  shivered  a  little.   She  disliked  Bobby  Sharpe.   She 
had  distrusted  him  the  first  moment  she  met  him.   He  was 
short,  swarthy,  with  small  eyes  that  reminded  her  of  the 
foxes  she  had  seen  at  the  zoo.   His  nervous  habit  of  twisting 
the  waxed  ends  of  his  moustache  irritated  her  unreasonably. 
She-  wished  he  would  go  away. 
"All  set  for  the  big  occasion?"  he  asked. 
She  made  an  effort  to  be  nice,  trying  to  remember  that 
it  wasn't  his  fault  that  he  should  look  like  a  fox. 

"I  ought  to  be,"  she  answered.  "I  know  every  note  in 
our  song  already." 

Bobby  smirked,  his  flat  chest  swelling  with  pride.  "When 
you  sing  duets  with  me,  you're  bound  to  be  good." 

It  seemed  to  Sidney  that  his  conceit  fairly  oozed  from 
every  pore.  Well,  she  had  known  when  she  tried  out  for 
this  job  that  one  of  its  duties  would  be  singing  a  duet  on 
the  program  with  Bobby.  It  was  inevitable  that  he  should 
be  on  Night  Club  Revue.  For  more  years  than  Gail  Rich- 
ard would  admit,  Bobby  had  been  her  partner  in  vaudeville. 

After  Gail  had  signed  her  con- 
tract for  Night  Club  Revue,  her 
first  stipulation  had  been  that 
a  place  be  made  on  the  show  for 
Bobby. 

Sidney  sighed.  All  these  hates 
and  dislikes  and  jealousies,  emo- 
tions she  had  never  suffered  un- 
til now,  were  turning  her  natur- 
al fondness  for  life  into  weary 
resentment. 

Bobby  sensed  Sidney's  dis- 
taste. He  looked  nervously 
about  for  an  excuse  to  get  away, 
his  eyes  lighting  on  the  produc- 
tion manager. 

"I've   got   to   see  Tony,"   he 
said,  as  though  Sidney  were  de- 
manding a  reason  for  his  going. 
Scattered  spectators  began  to 
arrive  in  the  theater.    If  they 
were  hoping  that  it  would  be 
cooler  in  here,  they  were  doomed  to  disappointment.  Among 
the  arrivals  were  the  men  who  were  putting  Night  Club 
Revue  on  the  air.   They  were  the  sponsors,  the  owners  of 
the  company  which  was  paying  for  the  program.    They 
wanted  to  see  the  last  part  of  this  rehearsal,  reassure  them- 
selves once  more  that  tonight  they  would  have  a  brilliant 
success  on  their  hands. 

IWEWSPAPER  men,  looking  for  a  place  in  which  to  rest, 
joined  the  sponsors,  filling  the  front  two  rows  of  the 
theater.  Mostly  they  were  radio  columnists  for  the  daily 
papers.  They  looked  curiously  about  them  as  they  walked 
in. 

The  Beckwith  theater,  long  disused,  had  been  rented  by 
ATS,  powerful  chain  broadcasting  company.  During  the 
summer  it  had  been  completely  remodeled.  Night  Club 
Revue  would  have  the  distinction  of  being  the  first  program 
heard  in  it.  The  stage  no  longer  resembled  the  stage  of  a 
legitimate  theater.  Heavy  cream  backgrounds'  to  deaden 
the  echoes  bulged  out  from  the  walls.  The  orchestra  boxes 
to  the  right  and  left  of  the  stage  had  been  enclosed  in  glass 
and  sound-proofed.  The  box  on  the  right  had  become  the 
control  room,  that  booth  which  houses  all  the  apparatus  to 
send  the  radio  program  humming  over  telephone  wires  into 
the  main  studio  before  it  is  relayed  out  across  the  country. 
The  box  on  the  left  was  reserved  for  the  sponsors,  their 
relatives,  and  friends.  The  orchestra  pit,  dark  and  shabby, 
was  no  longer  used.  ;  For  radio  purposes,  the  musicians 
grouped  on  the  stage. 

Flash  Hanlon  of  the  Dispatch    (Continued  on  page  60) 


COUGHLIN,  CHARLES  EDWARD. 

".Urns  miitfl   iii   eoriMtn    mi««-' 
l„    is;.i    Charlie    first    smiled    upon    Hamilton,     'The 
Vuvbitions  Citv."    There  he  received  his  preparatory  edu 
,:l,ion    and,  entering  St.   Mi.-hael's,   matriculated    in     »,. 
throwing    in    his    lot    with    the    Class    of   Onety-One,    he 
,„„,,„  ,„  ..rapple  with  the  philosophic  prohl.-ms  ot   An.HM.t 

,;,. e      T,,.o  to  hi-  motto,  he  apportioned  time  to  l.oth 

work  and  plav.  l>uria|f  his  sojourn  in  the  College  he 
alwavs  took  an  active  part  in  the  Uterary  and  hranrntiv 
Sori.V.os,    and    the    season's    sport*.      He    has    the    nu,^- 

.IWtineti r    boinis    a    member    of    three    ,harap«onshi$. 

tc{lllts    vi/  •  The  Handball  team.  ,ln« lor  City  ting*?  «  liam 
,,imis     and    the    Junior    Canadian    Champion*.      Whatever 
|M.    |,i.    vo.-ation,   if    his    past    be   any    ,riterion,    his    tutor.- 
is    assHTC 


Left,  an  excerpt 
from  Coughlin's 
class  biography  in 
the  recently  un- 
earthed 191 1 year 
book  with  its  sig- 
nificant last  sen- 
tence! In  the 
circle  below,  his 
photograph  in 
the.    year    book. 


All  photographs  made 
exclusively  ror  RADIO 
MIRROR  by  Wide  World 


Above,  the  unfinished 
Shrine  of  the  Little 
Flower.  Work  on  its 
completion  has  been 
stopped  so  that  the 
Father's  broadcasting 
can  be  continued 
through     the     summer. 


Left,  an  example  of 
what  goes  on  in  the 
Fighting  Priest's  office. 
There's  a  special  force 
of  girls  just  to  handle 
the  vast  amount  of  mail. 

19 


«»>**: 


^ 


M, 


ERMAN- 


By     FRED    SAMM1S 


From  left  to  right,  a  chubby  six- 
months-old  infant;  .  when  she  enter- 
tained soldiers  at  war  camps;  with  a 
friend  in  back  of  the  Long  Island  home. 


SHE'S  this  year's  brightest  singing  gift  from  a  jealous 
Broadway  to  a  thankful  radio.  Yet  she  studied  to 
be  a  stenographer,  until  a  few  years  ago  was  a  pri- 
vate secretary,  and  she's  never  had  a  Jesson  in  her  life! 

You've  seen  her  in  movies,  have  heard  her  before  on  the 
air  as  guest  star,  and  have  probably  already  read  some- 
thing about  her.  She's  Ethel  Merman,  the  producer's 
dream,  the  hit  of  the  current  season  in  New  York's  musical 
comedy  smash,  "Anything  Goes,"  and  the  new  star  has 
taken  Eddie  Cantor's  place  on  Sunday  nights  over  CBS. 

Her  story,  from  rags  to  riches,  is  a  real  one,  if  you  count 
an  obscure  childhood  home  on  Long  Island  as  rags  and  a 
present  better-than-a-thousand  per  as  riches.  And  it's  a 
sound  sermon  for  anyone  who  thinks  he  can  sing  and  asks 
only  a  chance  to  prove  it.  Read  how  Ethel  Zimmerman, 
business  man's  secretary,  became  Ethel  Merman,  singer 
extraordinary,  who  broke  a  Warner  Brothers'  movie  con- 
tract because  they  didn't  give  her  any  work. 

Or  first,  come  with  me  to  the  Merman  apartment  on  Cen- 
tral Park  West,  furnished  by  the  voice  which  was  never 
trained,  and  meet  the  girl  whose  faith  in  herself  became  her 
Cinderella  fairy  godmother. 

Even  if  you've  sat  in  a  darkened  theater  and  watched  the 
spotlight  pick  out  Ethel  Merman  as  she  swayed  you  into 
song,  your  vision  of  her  hasn't  done  you  justice.  You  have 
to  see  her  in  person  first.  Her  smile,  friendly,  generous; 
her  sparkling  eyes,  gay,  vivacious;  her  hair,  soft,  dark,  wavy. 

With   her   in   the   apartment   is    Mrs.    Zimmerman,    her 


mother,  who  has  never  left  Ethel.  If  you  came  later  in  the 
evening,  the  chances  are  you  would  find  Mr.  Zimmerman  at 
the  grand  piano,  his  fingers  idly  wandering  over  the  key- 
board. 

Now  that  you've  met  the  family,  hear  the  story — hear 
how  Ethel  who  only  "takes  a  breath  when  she  runs  out  of 
air"  found  that  success  is  waiting  for  anyone,  no  matter 
how  unknown,  if  he'll  only  look  for  it.  And  love,  too,  if 
you  recognize  the  right  man  when  you  meet  him. 

It  should  have  been  a  bright  day  at  the  Zimmerman 
home  in  Astoria,  Long  Island,  when  Ethel  was  born,  though 
in  fact  there  was  worry  instead  of  happiness.  It  meant 
another  person  to  be  fed  and  clothed — no  small  matter  for 
the  strained  budget  of  the  Edward  Zimmermans. 

For  four  years  the  worries  continued,  but  even  then  Ethel 
was  showing  signs  of  the  temperament  that  has  made  her 
so  different  as  a  star.  She  never  fretted,  seldom  lost  her 
temper,  and  spent  most  of  her  time  making  her  mother 
laugh.  All  in  all,  though  she  was  an  added  expense,  she 
was  worth  the  money.    The  house  was  much  more  cheerful. 

At  night  the  Zimmerman  home  would  be  filled  with 
melodious  music  as  Papa  Zimmerman,  seeking  release  from 
the  worries  of  the  day,  played  the  piano.  He  always  had 
one  rapt  listener.  Ethel,  sitting  straight  and  absorbed 
beside  him  on  the  bench,  listened  and 
memorized.  'V,,*'*™  ™*m 

One  Saturday  afternoon,  just  after  ™™  page'll—i 
Ethel's    fifth     {Continue^    on    page   69)       o'clock  column. 


In  her  rags-to-riches  career,  this  year's  brightest  singing 
star  played  the  dual  role  of  Cinderella  and  fairy  godmother 


21 


Long  remembered  as  the  patient,  understanding  Molly  of 
"The  Rise  of  the  Goldbergs,"  Gertrude  Berg  now  assumes 
the  role  of  Bessie  Glass,  the  modern  exponent  of  efficiency. 


The  creator  of  "The  Goldbergs" 
writes  for  you  the  fascinating 
history  of  her  new  program 

By      GERTRUDE      BERG 


tola 

BEHIND 


PLAYS  are  not  born — they  grow.  "The  House  of 
Glass"  has  been  growing  for  sixteen  years.  As-  \ 
sit  here  at  my  desk  today  I  can  hear  just  as-  plainly 
as  though  yesterday  the  seven  words  that  started  it  growing, 
sixteen  years  ago.  They  were  these:  "Now  Gertie,  don't  talk 
to  the  help!"  I  was  Gertie,  you  see;  just  turned  sixteen; 
keen  and  eager  as  they  come.  It  was  my  first  summer  at 
my  father's  new  summer  hotel  in  the  Catskill  Mountains, 
and  naturally  enough  I  wanted  to  get  into  everything,  in- 
cluding that  most  fascinating  of  regions  behind  the  scenes, 
the  kitchen.  But  this  not  being  deemed  proper  for  the 
daughter  of  the  house,  I  was  constantly  being  shooed  from 
the  rear  to  the  front  verandas,  where  the  Irish-lace  and 
diamond-bedecked  guests  sat  playing  cards  and  knitting  .  .  . 
eternally  knitting! 

"Now  Gertie,  don't  talk  to  the  help!"  By  what  law  of 
reasoning  could  anyone  make  it  out  that  these  fat,  dressy 
women,  with  their  endless  domestic  gossip  were  more  inter- 
esting than  the  keen  vital  ones  behind  the  scenes  on  whom 
the  smooth  running,  indeed  the  very  life,  of  the  hotel  had 
to  depend? 

Anyway,  this  was  one  of  my  first  prohibitions — we  all 
know  what  prohibitions  can  do  to  a  young,  eager  mind. 
Because  I  was  told,  "Gertie,  don't  talk  to  the  help!"  that 
became  the  one  thing  I  had  an  overwhelming  desire  to  do; 
and  what  fascinating  people  and  problems  I  did  unearth,  as 
I  count  them  now.  Every  single  one  of  the  figures. you -are 
coming  to  know  in  "The  House  of  Glass"  I  found  right  there 
in  my  father's  kitchen. 

Millie  the  wisp-slight  waitress  so  bitterly  in  need  of  a 
home  for  her  child,  Tiny,  the  wee  girl  who  finally  wins  the 
heart  of  her  benefactress;  Katie  and  Ella  and  Whitey  and 
Conrad  and  all  the  rest.  Many  people  have  asked  me  how 
I  gained  my  interest  and  insight  into  the  problems  of  run- 
ning a  summer  hotel.  Well,  that  was  how — I  gained  it  from 
long,  breathless,  forbidden  talks  with  my  father's  help  dur- 
ing those  summer  vacations  while  I  was  still  in  high  school. 

There  was  just  one  person  who  never  joined  though  in 
saying:  "Gertie,  don't  talk  to  the  help."  That  was  my 
grandmother. 

You've  had  a  chance  to  know  her  as  Molly  Goldberg,  for 

22 


whom  she  provided  the  inspiration.  If  I  ever  found  myself 
running  short  of  a  topic  for  a  Goldberg  sketch,  all  I  had  to 
do  was  to  lean  back  and  try  to  imagine  my  grandmother 
talking;  and  believe  me,  whatever  she  said  was  worth  lis- 
tening to.  She  agreed  with  me  fully  that  the  right  place 
to  find  drama  was  in  life  and  that  it  didn't  matter  a  par- 
ticle on  which  side  of  the  house  you  found  it,  front  or  rear. 

"Vy  any  difference?"  she  would  ask,  and  I  have  often 
asked  myself  that  same  question  since.  "Vy  any  differ- 
ence?" Aren't  we  all  folks?  That's  the  only  thing  that 
counts,  really. 

She  used  to  agree  with  me  that  an  awful  lot  of  rot  was 
written  about  the  Jews:  that  the  broken  dialect  and  smutty 
wise-cracks  of  the  Jewish  comedians  wasn't  all  the  way 
they  talked  really;  and  the  gushing,  sugar-coated  sentimen- 
talities of  many  of  the  "good-willers"  were  just  as  far  away 
from  the  Jews  we  knew.  I  wanted  to  show  them  as  they 
really  are — as  I,  a  young  Jewish  girl,  knew  them.  That  was 
my  effort  from  those  very  earliest  sketches  I  tried  writing 
for  the  air.  There  is  no  religious  tangle  to  The  Goldbergs, 
for  instance.  They  are  just  a  thoroughly  nice,  everyday 
Jewish  family.  "I  never  knew  the  Jews  were  so  nice,"  hun- 
dreds of  people  have  written  me  about  them;  a  compliment 
that  has  always  given  me  encouragement. 

¥  NEEDED  encouragement  at  the  start,  for  it  was  a  long, 
hard  road  before  I  gained  any  taste  of  success.  The  first 
radio  dignitary  I  tried  to  interest  offered  me  five  dollars 
to  translate  some  Yiddish  material  for  a  gas  company. 
And  then  my  Effie  and  Laura  series,  which  sought  to  show 
the  trials  and  tribulations  of  a  pair  of  salesgirls.  That  too 
was  rejected,  though  I  patiently  carried  it  for  months,  from 
office  to  office. 

Soon  after  that  though  came  my  first  really  valuable  idea, 
The  Rise  of  the  Goldbergs,  which  many  of  you  know, 
started  its  life  on  the  air  in  November,  1929.  My  husband 
reminds  me  that  was  the  very  month  of  the  market  crash! 
The  two  had  no  connection,  however!  From  the  start,  they 
caught  the  fancy  of  listeners.  I  had  believed  there  was  room 
for  a  Jewish  program  not  just  for  Jews  only;  for  non-Jews 
too;  for  folks.   National  Broadcasting  had  finally  given  me 


"The  House  of  Glass 


For  fhe  "House 
of  G/oss"  pro- 
gram, turn  to 
page      53 — 8 

o'clock   column. 


a  hesitating  permission  to  go  ahead  and  prove  my  point,  if 
I  could;  which  meant  choosing  and  rehearsing  my  own 
cast  and  playing  the  part  of  Molly  myself.  Well,  I  was 
right,  it  seemed.  By  the  end  of  the  month,  I  was  getting 
letters  by  the  bagload.  Letters  that  praised  my  perform- 
ance; letters  that  criticized,  but  all  the  same,  they  didn't 
like  it  if  I  put  on  a  substitute  even  for  one  night.  1  had  to 
do  so  once  though,  and  hardly  was  the  sketch  over  before 
telephone  calls  began  pouring  in  from  listeners  who  pro- 
tested against  our  trying  to  fool  them,  and  wanted  to  know 
what  had  happened  to  the  real  Molly! 

When  the  program  was  taken  over  four  years  ago  by  the 
Pepsodent  Company,  Jhey  wanted  to  test  its  popularity  by 
asking  the  radio  audience  to  write  in  on  empty  tooth-paste 


Some  of  the  characters  who  make  up  the  Glass  family  are, 
upper  left,  Everett  Sloane  (do  you  remember  him  as 
Sammy?);  upper  right,  Paul  Stewart;  lower  left,  Arline 
Blackburn  with  little  Celia  Babcock;  and  lower  right, 
Joseph  Greenwald,  well-known  actor,  who  plays  Mr.  Glass. 


cartons,  if  they  wished  the  series  to  continue.  Over  a  mil- 
lion and  a  half  fans  wrote  in.  Their  replies  swamped  the 
studio! 

The  problem  of  what  to  do  with  the  Goldbergs  has  been 
a  pressing  one  now  for  months.  Kill  them  off,  right  at  the 
peak  of  their  popularity?  No,  I  couldn't  bear  to  do  that. 
I've  loved  the  Goldbergs  too  hard,    (Continued  on  page  73) 

23 


WHY  I'M 

Bang,  go  all  the  marital  rumors 
about  radio's  most  eligible 
bachelor    and    grand    catch! 


THIS  all  started  at  a  dinner  party.  It  had  gotten 
to  dessert  and  that  inescapable  topic— "Is  it 
more  difficult  to  stay  married  in  Hollywood 
than  it  is  in  other  cities?"  There  was  the  usual  differ- 
ence of  opinion,  there  were  the  usual  comformists  and 
non-comformists — and  the  discussion  was  getting  pretty 
hot. 

Only  one  person  at  the  table  was  not  taking  any  part 
in  the  verbal  melee.  He  was  Dick  Powell,  the  town's 
most  eligible  eligible.  There  he  sat,  apparently  in- 
different to  the  whole  matter.  It  wasn't  right,  some- 
how, for  that  good-looking  lad,  who  can  make  girls' 
hearts  skip  beats  the  way  he  does,  to  be  so  darned 
nonchalant.  It  didn't  seem  fair  to  those  girls  to  have 
him  so  superior  to  this  marriage  business.  So,  with  the 
interest  of  the  girls  at  heart,  and  a  big  dose  of  personal 
curiosity,  I  cornered  him  later  in  the  evening,  and  asked 
him  point-blank  just  why  was  he  so  disinterested  when 
the  subject  of  matrimony  was  being  bandied  about. 

"Disinterested?  Gosh,  I  wish  I  were,  but  that's  not 
the  word.  I'm  afraid  of  marriage — that's  the  an- 
swer .  .  .  and  why  shouldn't  I  be?  Do  you  realize  that 
most  of  those  people  around  the  table  tonight  are 
married?  And  are  they  making  a  success  of  it?  You 
bet  they  aren't.  Why  you  and  I  would  have  a  tough 
time  trying  to  find  more  than  ten  really  happily 
married  couples  in  Hollywood  and,  between  us,  we 
know  plenty  of  people  in  this  town." 

Zowie!!!  I  wasn't  prepared  for  that  blast  of 
cynicism  and  it  took  a  minute  to  marshal  the  defense 
forces.  In  that  minute  I  realized  that  what  sounded 
like  cynicism  was  really  an  intensely  sincere  interest  in 
a  topic  vitally  near  to  this  young  man's  heart.  He 
really  wants  to  be  married,  probably  more  than  any- 
thing in  the  world,  and  yet — he's  afraid.  It  all 
seemed  pretty  complex  and  just  a  little  bit  tragic. 
There  had  to  be  some  reason  for  this  panic.  And  then 
he  told  me  why. 

Back  to  his  childhood  he  took  me,  to  that  consuming 
desire  of  his  to  sing,  to  play  in  an  orchestra,  to  make 
his  way  by  living  the  nomadic  existence  of  a  musician. 
He  told  me  of  the  trip  he  made  when  he  was  eighteen, 
into  the  small  outlying  theatres  of  the  state.  He  and 
another  boy  who  was  a  pianist.  They  kept  at  it  until 
they  got  so  hungry  they  had  to  go  back  home  to  eat. 
But  even  starving  didn't  kill  that  yen.  For,  though  he 
worked  for  the  telephone  company  in  the  daytime,  he 
sang  at  parties  and  Rotary  Club  meetings  at  night,  and 
in  church  choirs  on  Sundays.  And  then,  he  met  the  girl. 
He  told  me  frankly  of  that  early 
Dick  Powell's  marriage  of  his,  of  the  struggling  girl 
latest  crush  is  and  boy.  Both  fine,  both  wanting  so 
Mary  Brian,  to  make  a  go  of  it,  but  with  interests 
Their  rumored  as  divided  as  the  poles. 
engagement  "She  was  a  grand   person,  still  is. 

proved   to   be      Because  I  had  the  telephone  job,  we 
only    a    myth,      thought  we'd  get  married.     For  four 


AFRAID  to  MARRY 


By 
KATHRYN 
WHITE 


He's  been 
charmed  by  any 
number  of  the 
fairest,  but  Dick 
remains  immune 
to   matrimony. 


years  we  both  tried  desperately  to  make  each  other 
happy.  Neither  of  us  succeeded.  It's  a  pretty  tough 
kind  of  life  for  a  wife  to  take.  Waiting  at  home, 
night  after  night,  for  her  husband  to  come  in  from 
some  singing  date.  She  couldn't  understand  why  I 
was  not  satisfied  to  work  for  the  telephone  company, 
make  myself  invaluable  to  the  president,  and  climb 
up  the  ladder  of  "Big  Business."  1  couldn't  under- 
stand why  she  didn't  realize  that  I  would  never  be 
happy  doing  that.  What  I  had  to  do  was  try  to 
sing  my  way  to  whatever  success  I'd  make.  That 
was  the  only  thing  that  really  meant  anything  to  me. 
And  so;  for  those  years,  we  both  sacrificed  the  things 
we  really  wanted  in  a  futile  attempt  to  make  our 
marriage  a  success.  You  can't  do  it  that  way.  I 
figure  those  four  years  were  a  total  loss  to  me,  pro- 
fessionally. Suppose  that  sounds  selfish,  but  I  think 
it  is  true.  I'm  sure  my  wife  must  have  felt  the  same 
way  about  it  for  she  wasn't  getting  the  things  she 
really  wanted  out  of  it,  either.  So  there  was  nothing 
to  do  but  divorce." 

/^  N  experience  like  that  in  the  intensely  formative 
years  of  the  late  teens  and  early  twenties  would 
naturally  make  a  person  mighty  scared  of 
a   second   attempt. 

"So,  since  then,"  Dick  went  on.  "I've 
watched  dozens  of  boys  and  girls,  men 
and  women,  take  the  matrimonial  step, 
all  of  them  with  such  high  courage.  Such 
confidence  that  their  marriage  was  going  to 
be  different,  that  they  were  going  to  be 
really  happy  and  make  a  go  of  it  and  that 
it  would  really  last.  And  I've  watched 
nine-tenths  of  them  slowly  give  up  hope  and 
finally  land  in  the  divorce  courts  or,  worse 
still,  sink  into  that  terrible  state  of  com- 
promise called  marital   indifference. 

"It  isn't  Hollywood,  necessarily,  that  does 
it.  Though  •  I  do  think  it's  harder  to  stay 
married  here  than  it  is  in  cities  where  hus- 
bands go  to  offices  at  a  certain  time,  get 
home  for  dinner  on  the  dot,  and  where  the 
Smiths  play  bridge  with  the  Joneses  twice 
a  week,  the  men  have  their  golf  game  on 
Sunday  and  all  go  to  the  Country  Club 
dance   Saturday  night. 

"Why  I've  a  brother  that  I'd  trade 
places  with  tomorrow,  if  I  could.  He's 
been  married  to  a  grand  girl  for  a  long 
time.  They  have  two  swell  boys.  He's  an 
officer  of  his  company  and  he  knows  that 
plugging  away  at  (Continued  on  page  88) 

Hear   Dick    Powell    on    the    Hollywood    Hotel 
program.      See    page    57 — 9    o'clock    column. 


A  moment's  fame— 
t hen  ob s c uf i ty - 
success,  or  what? 
Here's  the  answer! 


WHAT  becomes  of  the  amateurs,  after  their  few 
brief  moments  of  glory  in  the  studios?  Not  the 
unsuccessful  amateurs,  the  ones  who  get  the  gong, 
or  the  chord  in  G,  or  whatever  noise-making  device  the 
master  of  ceremonies  happens  to  favor;  not  even  the  so-so 
amateurs,  who  get  neither  the  gong  nor  the  public's  ap- 
proval. But  what  happens  to  the  prize-winners  on  each  pro- 
gram, the  boys  and  girls  who  capture  the  judges'  nods  and 
the  listeners'  votes?  Where  are  they  now?  Have  they 
pocketed  their  medals  and  prizes,  gone  home,  and  returned 
placidly  to  their  former  humdrum,  workaday  lives?  Or 
have  they  used  their  success  on  the  amateur  broadcast  as 
a    stepping-stone    to    a    new    and    more    exciting    career? 

26 


By 
DAN  WHEELER 

Above,  Edith  Schettine  who  won 
first  prize  on  the  Fred  Allen  show. 
Left,  David  Hughes'  fellow- 
miners  raised  the  money  for  his 
train  fare  to  New  York.  Below, 
Susan  Page  who  won  recognition 
on    the     Feen-a-mint     program. 


The  two  oldest  coast-to-coast  amateur  broadcasts,  the 
National  Amateur  Night  and  Fred  Allen's  Town  Hall 
Tonight,  have  been  on  the  air  long  enough  now  for  us  to 
check  up  on  some  of .  these  amateurs  and  ask  them 
"How're  you  doing?" 

Arnold  Johnson,  who  conducts  the  orchestra  on  the 
National  Amateur  Night,  and  with  Ray  Perkins  presides 
over  the  weekly  preliminary  auditions,  makes  a  hobby 
of  keeping  tabs  on  his  amateurs.  He's  one  of  the  busiest 
men  in  radio,  since  in  addition  to  his  duties  on  the  ama- 
teur broadcast  he  also  conducts  the  orchestras  on  the 
True  Story'and  Forum  of  Liberty  programs;  but  he.  has 
found  time  to  help  organize  the  Association  of  Radio 
Amateurs.  You  can't  belong  to  this  organization  unless 
you  have  participated  in  an  amateur  broadcast;  and 
you're  automatically  disqualified  when  your  income  from 
radio  or  theatrical  engagements  exceeds  ten  per  cent  of 
your  total  income. 

It's  worth  while  to  take  the  amateurs  seriously,  Arnold 
has  found.  "Since  the  program  went  on  the  air  last  De- 
cember," he  told  me  enthusiastically,  "Ray  and  I  have 
listened  to  ten  thousand  beginners,  more  or  less,  but 
mostly  more.  It  has  been  worth  it,  because  out  of  that 
number  have  come  a  dozen  or  so  who  have  found  their 
first  big  opportunities  on  our  program.  Some  day  I  can 
look  back  and  say  to  myself,  'I  helped  discover  that 
artist.' " 

Already,  in  the  space  of  a  few  months,  many  of  these 
young  people  have  shown  conclusively  that  they  have 
the  stuff  of  which  success  is  made.  There's  Jacqueline 
Allen,  for  instance,  one  of  the  early  prize-winners  on  the 
National  Amateur  Night.  When  (Continued  on  page  65) 


i 


Paramount 


The  Mr.  &  Mrs.  are  celebrating  the  Fourth  of 
July.  Or  maybe  they're  celebrating  the  new 
addition  to  their  show,  Ferde  Grofe  and  his 
orchestra.  Anyway,  it  looks  as  though  Grade 
wants  to  hold  that  huge  firecracker  while 
George   must  have  been  taken   by  surprise. 


27 


£ 


' 


;$&r 


v- 


>\ 


*».*" 


* 


Bert  Lawson 


is  the  little  lady  whose  charming  voice 
hear  on  CBS's  "Buck  Rogers"  program 
and  "Club  Romance,"  as  well  as  NBC's 
"Gibson  Family."  Adele's  hobby  is  collecting 
first  editions  and  her  latest  craze  is  for  that 
new  game  called  "Cheerio."   She's  good  at  it. 


This 
you 


II 


Bert  Lawson 


The  tiny  but  great  operatic  star  has  endeared 
herself  to  radio  audiences  these  past  months 
with  her  performances  on  the  Chesterfield 
program,  the  Ford  and  General  Motors  hours. 
Did  you  know  that  Miss  Pons  has  a  town 
named     after     her  —  Lily  pons,     Maryland? 


29 


» 


Bert  tavison 


This  is  the  little  lady  whose  charming  voice 
you  hear  on  CBS's  "Buck  Rogers"  pr°9r°^ 
and  "Club  Romance,"  as  well  as  NBU  s 
"Gibson  Family."  Adele's  hobby  is  collecting 
first  editions  and  her  latest  craze  is  tor  thai 
new  game  called  "Cheerio."  She's  good  at  it. 


(fr* 


The  tiny  but  great  operatic  star  has  endeared 
herself  to  radio  audiences  these  past  months 
with  her  performances  on  the  Chesterfield 
program,  the  Ford  and  General  Motors  hours. 
Did  you  know  that  Miss  Pons  has  a  town 
named     after     her  —  Lilypons,     Maryland? 

29 


n 


I 


Boys — from  eight  to  eighty!  Here's  just  the 
way  the  President  of  your  "Ivory  Stamp 
Club"  looks.  Are  you  working  on  that  new 
contest?  Tune  in  Monday,  Wednesday  and 
Friday  at  6:15  P.M.,  DST,  over  the  Na- 
tional networks  for  Capt.  Healy's  Adventures. 


"ir»- 


uPk 


National  Studios,  N.  Y. 


The  love  interest  aboard  the  Maxwell  House 
Showboat,  Mary  Lou  and  Lanny.  Lanny 
Ross  just  got  back  from  a  vacation  in 
Bermuda  where  he  did  a  bit  of  fishing.  Muriel, 
has  been  making  some  personal  appearances, 
Pittsburgh  being  one  of  the  towns.  Her  trip 
down  into  the  coal  mines  was  an  adventure. 


31 


+      PAT 


If  you  want  to  know 
all  about  these  gents, 
here's    your   chance! 


UH  huh.  Us  been  working  six  years  together  without  a 
vacation  apart  and  we'se  had  only  one  good  fight.  Yes 
suh!  Hey,  come  seven,  buy  poppa  a  new  pair  shoes. 
Wow!    There's  your  point.    Read  'em  and  weep." 

The  scene:  NBC's  studio  8G  dressing  room.  The  characters: 
two  wild  eyed  Irishmen,  sometimes  known  as  Molasses  'n' 
January,  other  times  known  as  Pick  and  Pat.  The  action:  a 
fast  game  of  craps. 

(And  don't  think,  if  this  conversation  surprises  you,  that  it 
is  the  interviewer's  idea  of  humor  to  put  their  speech  into 
dialect.  Pick  and  Pat  are  two  walking  editions  of  a  minstrel 
show.  They  talk,  they  joke,  they  even  gesture  exactly  as  they 
would  if  they  were  on  the  stage,  in  blackface.  Just  two  Irish- 
men getting  along.) 

"How'd  us  have  that  fight?  I'll  tell  you.  It  was  just  two 
weeks  after  us  had  met.  We  was  playing  in  vaudeville — our 
first  job — at  Keith's  125th  Street  theayter." 

The  speaker:  Pick  Malone,  whose  weekly  abuse  of  Pat  Pad- 
gett on  the  Showboat  Hour — Molasses  'n'  January  to  you — is 
one  of  radio's  brightest  weekly  spots,  whose  Friday  night  quip- 
ping with  Pat's,  supplies  the  Dill's  audiences  with  some  of 
radio's  best  old-timer  humor. 

"We'd  finished  our  first  show  in  the  afternoon.  We  was  sup- 
32 


They're  on  the 
Showboat  Hour. 
See  page  53 — 
9  o'clock  col- 
umn. Also  their 
own  program, 
same     column. 


MOLASSES  N  J, 


wm 


By 
NORTON 
RUSSELL 


) 


Pick  and  Pat  of  "One  Night  Stands"  and  Molasses  V 
January  of  "Showboat,"  are  two  and  the  same.  These 
black-face  Irish  comedians  have  been  together  for  six 
years  and  their  association  has  always  been  a  merry  one. 


posed  to  go  back  for  our  bow.  So  I  goes  out  on  the  stage, 
but  Pat  doesn't  show  up.  He  can't.  The  rest  of  the  per- 
formers is  standing  in  the  way.  But  1  gets  sore.  I  come 
back  and  ask  him  why  he  doesen't  come  out  with  me.  He 
says  some  mighty  uncomplimentary  things.  I  resents  it,  of 
course,  so  I  swings  at  him.  He  swings  back.  We  go  out 
on  the  street  where  there's  more  room.  We'se  rolling  on  the 
sidewalk  by  now." 

"Yeah,"  Pat  breaks  in,  his  blue  eyes  sparkling  with  laugh- 
ter. "And  one  of  the  others  in  our  act  runs  out  and  tries 
to  separate  us.  He's  a  big  fellow,  lots  bigger  than  us. 
There's  a  crowd  standing  around  watching  us  by  now. 
We'se  both  in  our  minstrel  outfits — big  black  coats,  big 
shoes.  This  other  guy  grabs  us.  First  he  rips  the  sleeve 
right  out  of  Pick's  coat.  Then  he  tears  my  pants. 

"Then  he  sees  this  crowd,  so  he  begins  yelling  that  this 
was  our  act.    'Step  right  inside    {Continued  on  page  64) 

33 


^WIERE  THEY 


Radio  is  full  of  the  unexpected, 
shattering  nerves,  making  or 
breaking  stars!     For  example- 

By  MORT  LEWIS 


THEY  say  there  are  just  three  certain  things  in  this 
world.    Life,  Death  and  the  Rent  Collector.    And  as 
for  the  millions  of  uncertain  things  .  .  .  ask  the  radio 
stars  and  they'll  tell  you  that  Radio  tops  the  list. 

Honestly,  the  stars  just  can't  tell  what  will  happen. 
Programs  they  expect  to  go  well,  go  badly.  When  they're 
worried  about  broadcasts  turning  out  badly,  they  go  well. 
They  imagine  everything  is  moving  smoothly,  and  sud- 
denly, they  get  a  flock  of  letters  from  listeners,  criticising 
their  program.  When  they  expect  criticism,  they  don't  get 
it.  Just  when  they  think  their  sponsor  loves  them  and  will 
renew  their  contract,  they  find  that  secretly  he's  thought 
them  terrible.  Or  when  they're  worried  about  their  con- 
tract not  being  renewed,  it  is,  at  a  larger  salary  than  be- 
fore. Radio  is  full  of  the  unexpected,  shattering  nerves, 
making  or  breaking  stars,  turning  tragedy  into  laughter 
and  vice  versa  with  bewildering  rapidity.  Let  me  tell  you 
about  some  of  the  big  shocks  and  surprises  that  have  come 
to  the  radio  stars. 

Take  the  case  of  Burns  and  Allen,  for  instance,  when 

they  were  engaged  in  the  famous  search  for  Grade's  missing 

brother.     Remember?    This  was  an  A- 

one    publicity    stunt    cooked    up    and 

served  by  the  J.  Walter  Thompson  Ad- 


Reading  from  top  to  bot- 
tom, Tim  Ryan  and  Irene 
Noblette  were  one  listen- 
er's favorites  until  they 
sang  a  certain  song.  Some 
serious-minded  fans  of  the 
Showboat  actually  be- 
ieved  that  the  Mississippi 
glider  would  dock  at  their 
pier.  One  night  Rudy 
Vallee's  program  was  cut 
off  the  air  for  ten  seconds. 
An  exchange  of  words 
which  meant  nothing  to 
Pick  and  Pat  really  cost 
them    a    pretty    penny! 


vertising    Agency    which    handles    the 


Burns  and  Allen  show.  Everybody 
seemed  to  lend  a  hand  in  spreading  this 
publicity  stunt.  Everybody  except  .  .  . 
and  there's  the  story!  .  .  . 

It  seems  that  the  Thompson  people 
decided  to  schedule  George  and  Gracie 
for  a  guest  appearance  on  the  Fleisch- 
mann  Hour,  a  program  this  agency  also 
handles.  They  would  talk  about  the 
missing  brother.  '  Rudy  Vallee  would 
do  some  of  the  straight  lines  with 
Gracie.   A  great  plug  for  the  stunt! 

But  the  afternoon  of  the  evening  in 
which  they  were  to  appear,  John  Royal, 
Vice  President  of  the  National  Broad- 
casting Company  got  wind  of  the  idea 
and  he  put  his  foot  down.  In  effect  he  said,  "I  can't  pre- 
vent you  from  making  a  guest  appearance  on  the  Fleisch- 
mann  Hour,  but  if  you  so  much  as  mention  Grade's  missing 
brother,  I'll  instruct  the  sound  engineers  to  turn  you  off. 
I'm  not  going  to  have  the  National  Broadcasting  Company 
used  to  publicize  a  program  on  the  Columbia  Broadcasting 
System  and  take  away  any  of  our  listeners." 

This  was  bad  news  to  the  Thompson  Agency  and  Burns 
and  Allen.  The  old  script  had  already  been  rehearsed.  A 
new  script  was  hurriedly  writen.  The  change  was  explained 
to  Rudy  Vallee,  but  there  was  no  opportunity  for  rehear- 


SURPRISED! 


sal.  Then  came  the  broadcast.  And  when  it  was  Burns' 
and  AHen's  turn  to  go  on,  Rudy,  in  the  welter  of  things, 
absent-mindedly  put  his  hand  in  his  inside  pocket  where 
he  had  kept  the  old,  forbidden,  missing  brother  script  and 
reading  from  it,  said,  "Well,  Gracie,  have  you  found  your 
missing  brother  yet?" 

Immediately,  the  sound  engineers,  following  Royal's 
instructions,  turned  the  program  off  the  air.  Things  were 
hurriedly  explained  to  Rudy.  He  got  the  new  script  and 
the  program  went  back,  with  the  Burns  and  Allen  skit 
starting  fresh  and  with  no  mention  of  the  missing  brother. 
The  program  had  been  off  the  air  from  ten  to  fifteen 
seconds.  The  comedians  were  flustered.  They  were  unable 
to  deliver  their  lines  up  to  par.  They  were  worried  stiff. 
What  would  the  listeners  think  about  the  break  in  the 
broadcast?  Would  they  imagine  the  comedians  had  uttered 
something  in  such  bad  taste  it  had  been  thought  necessary 
to  turn  them  off?  It  might  hurt  their  popularity.  Things 
looked  black. 

But  some  newspaper  men  had  been  listening  to  the  Burns 
and  Allen  bit.  They  were  curious.  Why  had  the  comedy 
team  been  cut  off?  They  asked  George  Burns  and  he  told 
them  frankly.  It  was  a  swell  newspaper  yarn,  too  good  to 
keep  and  it  was  written  up.  It  went  out  over  the  press 
association  wires  to  all  parts  of  the  country.  And  George 
Burns  says  that  figuring  by  advertising  lineage  rates,  this 
little  mistake  of  Rudy's  netted  them  about  $50,000  worth  of 
valuable  publicity.  •  Instead  of  hard  luck,  a  great  break. 
What  a  surprise!  Dame  Radio  had  turned  another  flip 
flop. 

"VTiS,  you  never  can  tell  what  will  happen  in  radio.  Take 
Sam  Hearn.  Sam  has  recently  won  the  job  of  star  funny 
man  on  the  Tasty  Yeast  Sunday  noon  show.  But  this  was 
before  that  happened.  If  you  listen  to  the  Jack  Benny  pro- 
gram, it's  possible  Sam's  given  you  many  a  mild  case  of 
hysterics.  He  is  Mr.  Schlepperman,  the 
Jewish  comic  whose  drolleries,  with  an 
accent  have  won  him  a  firm  place  in 
the  hearts  of  Benny  fans.  But  you 
didn't  know  that  was  Sam  Hearn?  Of 
course  not.  And  that  was  the  source  of 
disappointment. 

For  some  time,  Sam  had  felt  he 
should  be  something  to  the  radio  lis- 
tener besides  Mr.  Schlepperman.  Jack 
Benny,  Mary  Livingstone,  Frank  Parker 
and  the  rest  of  the  regularly  appearing 
artists  on  the  Benny  program,  were 
called  by  their  right  names.  He,  alone, 
was  under  a  cloak  of  anonymity.  If  it 
was  only  really  known  that  Schlepper- 
man was  Sam  Hearn,  it  would  mean 
valuable  publicity  for  him.  That  was 
Sam's  complaint,  mildly  uttered  because 
Sam  is  very  grateful  to  Jack  Benny  for 
giving  him  his  big  radio  opportunity.  Jack  was  the  first  to 
recognize  Sam's  talent  for  Jewish  comedy.  Hearn,  previous 
to  his  Benny  radio  appearance  had  only  played  strictly 
rube  parts  in  Broadway  shows  and  vaudeville.  That  gives 
the  point  to  what  happened. 

Well,  not  so  long  ago,  Jack  Benny  did  a  burlesque  of  the 
movie  "The  House  of  Rothschild"  on  the  air.  Sam  took 
the  part  of  the  Duke  of  Bock-and-Lager,  a  hilarious  role 
which  he  committed  with  a  broad  German  accent. 

It  seems  that  one  of  the  executives,  in  charge  of  the 
Gibson  Family  program,  is  a  loyal   (Continued  on  page  85) 


Top,  Jack  Benny  in  this 
picture  is  "high-hatting" 
lis  wife,  Mary  Livingstone, 
>ut  he  gave  Sam  Hearn 
right)  his  chance  in  radio. 
He's  Mr.  Schlepperman 
oft+he  Jello  program,  the. 
Jewish  comic.  However, 
It  was  sheer  accident  that 
gave  him  his  opportunity. 
Because  of  that  lost 
brother  of  Grade's,  Burns 
and  Allen  experienced  a 
few  seconds  of  shock  on 
a  certain  guest  appear- 
ance   on    Yallee's    show. 


35 


Tkt  TRUE  INSIDE 


Take  a  ring-side  seat  and 
get  in  on  the  low-down 
of  one  of  radios  great- 
est   cross-country    fights 


By   ROBERT    L    REDD 


ONG!  goes  the  bell! 
The  feud  on  the 
nation's  networks 
swings   subtly   into 
another  round. 

"In  this  corner,  ladies  and 
gentlemen,  the  Pride  of 
Hollywood  —  Jimmy  Fidler; 
and  in  the  other  corner  wear- 
ing the  regal-purple  tights  of 
the  King  of  Tattle— Walter 
Winchell." 

Right  now  they're  spar- 
ring, with  Fidler  taking  the 
offensive  and  leading  with 
occasional  enough  sarcastic 
punches.  Those  in  the  "know" 
have  inferred  that  he's  lead- 
ing with  the  chin.  Wise  guys 
say  Winchell  is  merely  lay- 
ing low  for  the  strategical 
moment  when  he  will  deliver 
a  mighty  upper-cut  and  lay 
Jimmy  Fidler  low  for  all 
times.  While  another  group 
of  lookers-on  say  Winchell 
will  never  recognize  Fidler 
nor  use  his  air  column  to 
crack  back  at  the  Hollywood  gossip  ace.    Or  so  it  seems. 

There's  still  an  age-old  feeling  that  it  takes  two  to  make 
a  battle.  As  far  as  jibes  on  the  air  go,  it's  been  a  decidedly 
one-sided  affair  with  Fidler  wearing  himself  down  jabbing 
at  Winchell.  But  there's  a  story  back  of  it  all  which  makes 
the  whole  deal  pretty  interesting. 

Fidler  says,  "When  he  was  in  Hollywood,  Winchell  openly 
insulted  me  on  the  air." 

Winchell  says,  "J  have  not  heard  his  broadcasts.  What 
hour  is  he  on  and  when?" 

It  all  started  some  time  ago  when  both  feudists  were 
writing  columns.  Fidler  says  Winchell  wrote  in  his  famous 
newspaper  column  that  "there  are  50,000  cows  in  Holly- 
wood, including  the  movie  stars"  .  .  .  and,  that  "Hollywood 
is  a  city  of  smellebrities." 

Being  of  and  for  Hollywood,  Jimmy  Fidler  resented  the 
writings  and  in  his  own  movie  magazine  column  titled 
"Close-ups  and  Long-Shots,"  gave  Walter  an  uncompli- 
mentary long-shot  rating  with  bad  lighting  effects  for  his 
quip  at  Hollywood.  Thus,  the  honor  of  Hollywood  was 
defended  by  Fidler. 

That  was  the  beginning  . . .  but,  only  the  beginning,  folks! 

36 


WINCHELL- 


Thus  the  feud  began,  as  most  feuds  do  start,  over  the 
matter  of  honor.    So  help  me,  suh! 

Last  summer,  a  short  time  before  his  tragic  death,  Russ 
Columbo  and  Jimmy  Fidler  started  a  new  series  of  pro- 
grams released  over  an  NBC  network  from  Hollywood 
studios.  Came  the  night  of  the  opening  program  and  in 
true  Hollywood  style,  a  number  of  famous  movie  stars 
gathered  in  the  studio  to  lend  their  congratulations  and 
well-wishes  for  success  to  the  venture.  There  was  Jean 
Harlow,  many  years  a  friend  of  Fidler,  and  Carole  Lom- 
bard who  at  the  time  was  helping  Russ  pick  his  songs.  Not 
to  mention  others  of  the  colony. 

Just  before  the  show  went  on  the  air  Walter  Winchell, 
who  was  in  Hollywood  on  business  at  the  time,  came  to 
Fidler  and  asked  if  he  could  have  a  few  moments  during 
the  program  to  make  an  announcement  regarding  his  Shut- 
In-Day  Movement.  He  had  made  the  worthy  arrange- 
ments to  send  bouquets  to  500,000  shut-ins,  and  orders  had 
flooded  in  to  the  tune  of  one  million.  Walter  wanted  to 
explain  and  apologize  to  his  radio  audience  if  flowers  were 
not  sent  as  expediently  as  he  hoped.  Winchell  told  Fidler 
that  he  had  the  okeh  of  NBC  officials,  if  it  was  agreeable 
to  Columbo  and  himself.  Jimmy  said  sure-  to  the  plot  and 
Walter  went  on. 

Perhaps  it  was  because  Winchell  was  endeavoring  to 
make  his  announcement  in  the  shortest  possible  time  and 
get  off  the  mike  that  made  him  overlook  adding  a  brief 
word  of  congratulations  to  Columbo  and  Fidler  for  their 
new  program.  At  least  Jimmy  says  he  proffered  no  words 
of  good  luck. 

Fidler  burned  while  the  roamer  of  Broadway  brought 


STORY  oh  Uvl, 


Just  before  the  bat- 
tle, the  time  when 
Broadway's  column- 
ist allegedly  slighted 
Hollywood's__jgQssip 
ace.  Reading  from 
left  to  right,  Walter 
Winchell,  Jean  Har- 
low in  disguise,  the 
late  Russ  Columbo, 
Carole  Lombard 
and    Jimmy    Fidler. 


FIDLER  FEUD 


his  talk  to  a  dose  without  mentioning  either  Columbo  or 
himself.  It  occurred  to  Jimmy  that  Walter  was  taking  a 
very  subtle  poke  at  him.  Nothing  was  said. 

The  following  evening  Winchell  appeared  on  a  Columbia 
network  program  making  a  similar  brief  announcement, 
only  this  time  mentioning  that  on  the  previous  night  he 
was  on  a  show  with  Columbo  and  Jean  Harlow.  Jimmy 
Fidler's  name  was  not  mentioned. 

Whether  it  was  done  intentionally,  or  was  just  an  over- 
sight, only  Walter  Winchell  knows. 

"WiLfELL,  Jimmy  Fidler  was  born  in  the  ol'  south;  he 
took  the  incident  as  an  outright  insult,  and  deter- 
mined then  and  there  to  some  day  be  important  enough  to 
take  a  crack  back  at  Winchell  and  make  it  count.  • 

An  interesting  side-light  on  the  night  of  the  Columbo- 
Fidler  broadcast  is  that  press  pictures  were  taken  imme- 
diately after  the  show.  The  pictures  had  been  entirely 
arranged  for  by  Fidler,  so  consequently  he  saw  to  group- 
ing the  people  for  the  shot.  He  jockeyed  them  all  around 
till  he  had  Winchell  in  a  favorite  position  next  to  plati- 
num-blonde Jean  Harlow. 

"I  took  the  outside  place,"  says  Jimmy,  "though  Jean  and 
I  have  been  the  best  of  friends  for  years  and  naturally, 
since  the  picture  was  for  national  newspaper  release,  I 
would  have  preferred  standing  beside  her.  I  gave  Winchell 
that  spot  out  of  courtesy." 

Evidently  Winchell  didn't  like  the  picture  or  something. 
Anyway  he  called  the  broadcasting  studio  offices  later  and 
tried  to  secure  the  negatives.  Since  they  were  his  own  pic- 
tures, Fidler  had  the  negatives.    But  Walter  never  called 


For  Walter  WincheH's  pro- 
gram see  page  S3 — 9  o'clock 
column;  Jimmy  Fidler's 
broadcast,    JO   o'clock   cof. 


Jimmy.  Maybe  he  figured 
it  didn't  matter  so  much 
after  all.  Then  again,  maybe 
he  realized  Fidler  wouldn't 
give  them  up  in  any  case. 

It's  well  to  include  at  this 
point  a  comment  made  by 
Winchell  a  short  time  ago  re- 
ferring to  Jimmy  Fidler. 

"All  I  know  about  Fidler 
is  that  two  years  ago  he 
called  me  up  at  the  Ambassa- 
dor Hotel  in  Los  Angeles  a 

few  times,  after  writing  me  letters  in  which  he  seemed 
anxious  to  sell  me  Hollywood  news.  He  said  at  the  time, 
in  one  of  his  letters  which  I  have,  that  he  was  getting 
money  from  Louis  Sobol  in  New  York,  but  that  he  pre- 
ferred working  for  me.  I  told  him  that  I  did  not  pay 
anybody  for  anything.  That  is  all  I  have  had  to  do  with 
Mr.  Fidler." 

In  turn,  Jimmy  says: 

"Two  years  ago  I  struck  a  deal  with  Winchell  to  deliver 
Hollywood  material  to  him  at  the  meagre  rate  of  $25.00  a 
week.  The  first  week  that  the  agreement  was  made  nothing 
of  vital  importance  happened  in  Hollywood;  I  sent  in  a  few 
items  and  explained.  Winchell  wrote  back  saying — 'if  there 
isn't  any  news,  make  it.'  I  don't  work  that  way.  So  I  broke 
the  connection  with  him.  I  was  determined  then  that  I 
would  make  a  reputation  for  myself.  Now  that  I  am  about 
to  obtain  my  ambition,  financial  reward  isn't  my  only  rea- 
son for  being  happy."  (Continued  on  page  76) 

37 


Photographs  made 
exclusively  for 
RADIO  MIRROR  by 
Ray    Lee   Jackson. 


Elsie  chose  these  three 
charming  frocks. 
There's  the  soft  black 
lace  evening  gown  with 
dropped  shoulders  and 
trimmed  with  pink 
roses.  The  printed  red 
and  black  silk  dress  at 
"the  right  is  for  ihe  less 
formal  occasion.  Trim 
and  neat  is  Miss  Hitz's 
street  costume  of  navy 
blue  sheer  wool  crepe 
with  white  collar  and 
cuffs,  and  topped  off 
with    blue   accessories. 


Elsie  Hitz,  heroine  of 
NBC's  "Dangerous  Para- 
dise,"  sponsored  by 
Woodbury's,  displays 
her  own  clothes,  just 
purchased  at  Saks  Fifth 
Avenue,    New   York 


On  this  page  you  see 
Miss  Hitz's  swimming 
togs.  She  is  a  fine 
swimmer.  Her  one 
piece  black  silk  bath- 
ing suit  is  brief  and 
form-fitting.  When 
she  feels  like  dressing 
up,  Elsie  dons  the  green 
taffeta  suit  with  a  white 
hat.  When  she's  not 
in  the  water,  there's 
the  comfortable  play- 
suit  with  blue  jersey 
pants,  white  silk  blouse 
and    small    white    hat. 


Elsie  Hlti  Is  on  the 
"Dangerous  Paradise" 
program.  See  page  53 
— 7    o'clock    cofumn. 


tt 


DON/ 


An  inspiring  object  lesson 
for  those  of  you  who  think 
you've  got  to  fight  if  you 
want  success  in  the  world 

IF  at  first  you  don't  succeed,  don't  struggle!" 
So  says  Everett  Marshall,  whose  glorious  bari- 
tone voice  has  succeeded  very  well  indeed  with 
millions  of  air  fans. 

It  sounds  surprising,  doesn't  it?  Who  ever  got 
anywhere  by  not  struggling?  Well,  there's  more  to  it 
than  that.  When  Marshall  says  "don't  struggle,"  he 
means  don't  spend  your  life  bucking  your  head 
against  a  stone  wall,  and  getting  all  cramped  up 
about  it.  He  believes  in  taking  things  with  a  smile, 
and  keeping  on  good  terms"  with  life.  But  he  also 
believes  in  being  up  to  par  for  the  breaks  when  they 
come!  His  own  life  proves  that  his  ideas  are  pretty 
sound. 

Let's  go  back  about  twenty  years  to  the  strict  old 
New  England  town  of  Worcester,  Mass.  A  red- 
headed, freckle-faced  kid  of  ten  got  himself  a  job 
in  a  grocery  store,  after  school.  He  earned  something 
like  four  dollars  a  week,  and  hoarded  every  cent,  so 
that  some  day  he  could  have  singing  lessons.  Everett 
Marshall  stood  out  from  his  stern  New  England 
surroundings  by  being  completely  music-struck  as 
long  as  he  can  remember.  His  boyhood  hero  wasn't 
Jim  Jeffries,  but  Enrico  Caruso.  His  mother  en- 
couraged him  in  the  spirit  of  his  musical  hopes,  but 
that  was  the  only  sort  of  encouragement  he  got.  Con- 
fidentially, the  spirit  alone  doesn't  carry  you  very 
far  along  the  path  of  fame.  Hence  the  job.  He 
sorted  potatoes  and  carried  out  orders,  and  dreamed 
of  all  he  was  going  to  do  .  .  .  "some  day." 

First  of  all,  he  wanted  to  learn  Italian.  There 
wasn't  a  chance  in  the  world  for  lessons,  so  right 
there  he  put  his  ideas  into  practise.  Instead  of  go- 
ing sour  on  the  Fate  that  had  made  him  a' penniless 
kid  in  a  small  Yankee  town,  he  settled  things  his 
own  way.  In  among  the  carrots  and  the  onions,  he 
lifted  his  voice,  and  sang: 

"Antonio,  camphorio, 
"Harmonica,  O,  snorio! 
"Cberio, 
"Beerio, 
"Adio!" 
This  was  "Italian,"  and  it  made  a  tremendous  effect. 
H  was  his  first  experience  at  electrifying  an  audience, 
and  it  proved  to  him  that  you  don't  need  to  fight  an  ob- 
stacle .  .  .  you  can  get  around  it! 

After  the  grocery  store,  there  came  a  flock  of  other  jobs, 
including  work  with  an  engineer  and  an  architect,  and  then, 
when  he  was  fourteen,  someone  took  him  along  to  the 
great  annual  Worcester  Music  Festival.  Everett  knew  all 
about  the  splendors  of  the  Festival,  where  there  are  famous 
soloists  and  a  great  chorus,  but  it  costs  money  to  take  it  in. 
So,  after  half  a  dozen  years  of  waiting,  someone  took  him. 
When  he  heard  George  Hamlin  sing  at  the  Festival,  he  knew 
in  a  flash  of  vision,  where  his  own  future  must  lie.    There 


Tune  in  on  Everett 
Marshall's  Broad- 
way Varieties. 
See  page  51 — 8 

o'clock       column. 


before  him,  in  a  dress  suit,  stood  the  embodiment  of  all  his 
dreams. 

J7VERETT  determined  then  and  there  to  get  some  sort 
of  work,  right  in  the  Festival  Hall.  Backed  up  by  his 
record  in  the  local  church  choir,  where  he  had  been  singing 
three  years,  he  tried  for  a  job  in  the  chorus  .  .  .  and  failed. 
But  he  wasn't  the  least  bit  crestfallen  about  it!  If  they 
didn't  want  him,  that  was  that.  No  use  bucking.  He'd 
simply  try  something  else.  There  was  one  job  in  the  hall 
where  they  needed  a  kid  .  .  .  that  was  carrying  around  the 


40 


GGLE  FOR  FAME ! 


Vi 


trays  of  drinking  cups.  And  he  took  it.  It  was  a  comedown 
from  singing  on  the  stage,  but  it  was  better  than  nothing. 
He  could  be  there,  to  listen  and  observe.  His  first  "musical" 
job  was  that  of  water  boy.  Have  you  ever  heard  him  sing 
Water  Boy?  He  puts  something  into  that  touching  Negro 
spiritual  that  mighty  few  others  can  match.  Maybe  that's 
what  they  mean  by  the  realistic  touch?  Anyhow,  Everett 
had  juggled  himself  inside  the  Hall  now,  and  he  got  there 
without  struggle  or  bitterness.  . 

After  eight  years,  he  finally  came  to  New  York.   He  was 
eighteen  and  he  had  a  few  hundred  dollars  in  his  pocket,  to 


Says   EVERETT 
MARSHALL 

By     ROSE     HEYLBUT 


l  he  popular  baritone  believes  that  life  is 
good  and  that  a  slam  today  may  turn  into 
a  break  tomorrow,  but  you  must  be  pre- 
pared  to   meet   either  one   with   a   smile! 


start  him  on  his  career.  He  had  his  heart  set 
on  a  famous  teacher.  He  sought  him  out  at 
once,  and  when  he  did,  it  was  a  lucky  thing 
that  Everett  had  worked  up  such  a  useful 
technic  in  meeting  temporary  failure.  First, 
the  famous  gentleman  told  our  hero  that 
his  voice  wasn't  anything  to  make  loud 
noises  about.  Second,  he  told  him  there  was 
no  use  in  his  studying  for  a  career  unless  he 
had  wads  of  money,  and  hundreds  of  rich, 
influential  backers.  Third,  he  told  him  he 
wouldn't  be  bothered  teaching  him  anyway. 
Last,  he  told  him  "Good  Afternoon!" 

How  did  he  meet  this  slam?  He  didn't 
buck,  and  he  didn't  pack  up  and  go  back 
home.  He  simply  remembered  George  Ham- 
lin, the  embodiment  of  all  his  hopes,  in  a 
dress  suit.  So  he  went  straight  to  Hamlin 
himself,  and  sang  for  him,  and  Han:lin  said 
just  the  opposite  of  what  our  villain  had 
said,  above.  Hamlin  found  Marshall's  voice 
superb,  and  his  all-firing  ambition  stimulat- 
ing.  He  offered  to  teach  him  at  once. 

MWARSHALL  was  now  started  on  his  path 
towards  music,  but  he  still  had  to  work 
for  the  where-with-all  to  live.  He  sold  in- 
surance and  pianos,  sang  in  a  choir,  and 
taught  music.  And  over  the  summer,  he 
worked  as  boatman  at  the  fashionable  Lake 
Placid  Club.  (Question:  Can  you  call  a 
singing  boatman  a  gondolier?)  But  after 
boating  hours,  he  sang  as  soloist  with  the 
Boston  Symphony,  Orchestra !  There  he  was 
heard  by  one  John  J.  Raskob  .  .  .  remem- 
ber, General  Motors  and  the  Al  Smith 
campaign?  .  .  .  and  things  began  to  happen. 

After  one  season  under  Hamlin,  Marshall  was  awarded 
a  scholarship  at  the  great  Conservatory  of  Music  in  Cin- 
cinnati, and  when  that  was  over,  he  got  a  letter  one  day 
that  dazzled  him.  It  came  from  Mr.  Raskob.  It  said  that 
Raskob  had  been  watching  his  progress,  that  he  had  faith 
in  him,  and  was  willing  to  send  him  abroad  to  study. 

Now,  study  abroad  was  Marshall's  one  dream  .  .  .  but  he 
had  hoped  to  earn  his  own  way.  He  wondered  what  "pa- 
tronage" might  do  to  his  independence.  Still,  he  had  the 
chance  now,  and  go  he  did,  again    (Continued  on  page  74) 

41 


t* 


DON/ 


An  inspiring  object  lesson 
for  those  of  you  who  think 
you've  got  to  fight  if  you 
want  success  in  the  world 

IF  at  first  you  don't  succeed,  don't  strug 
So  says  Everett  Marshall,  whose  glorious  bari- 
tone voice  has  succeeded  very  well  indeed  with 
millions  of  air  fans. 

It  sounds  surprising,  doesnt  it?  Who  ever  got 
anywhere  by  not  struggling?  Well,  there's  more  to  it 
than  that.  When  Marshall  says  "don't  struggle,  he 
means  don't  spend  your  life  bucking  your  head 
against  a  stone  wall,  and  getting  all  cramped  up 
about  it.  He  believes  in  taking  things  with  a  smile, 
and  keeping  on  good  terms"  with  life.  But  he  also 
believes  in  being  up  to  par  for  the  breaks  when  they 
come!  His  own  life  proves  that  his  ideas  are  pretty 
sound. 

Let's  go  back  about  twenty  years  to  the  strict  old 
New  England  town  of  Worcester,  Mass.  A  red- 
headed, freckle-faced  kid  of  ten  got  himself  a  job 
in  a  grocery  store,  after  school.  He  earned  something 
like  four  dollars  a  week,  and  hoarded  every  cent,  so 
thai  some  day  he  could  have  singing  lessons.  Everett 
Marshall  stood  out  from  his  stern  New  England 
surroundings  by  being  completely  music-struck  as 
long  as  he  can  remember.  His  boyhood  hero  wasn't 
Jim  Jeffries,  but  Enrico  Caruso.  His  mother  en- 
couraged him  in  the  spirit  of  his  musical  hopes,  but 
that  was  the  only  sort  of  encouragement  he  got.  Con- 
fidentially, the  spirit  alone  doesn't  carry  you  very 
far  along  the  path  of  fame.  Hence  the  job.  He 
sorted  potatoes  and  carried  out  orders,  and  dreamed 
of  all  he  was  going  to  do  .  .  .  "some  day." 

first  of  all,  he  wanted  to  learn  Italian.  There 
wasn't  a  chance  in  the  world  for  lessons,  so  right 
there  he  put  his  ideas  into  practise.  Instead  of  go- 
ing sour  on  the  Fate  that  had  made  him  a' penniless 
kid  in  a  small  Yankee  town,  he  settled  things  his 
own  way.  In  among  the  carrots  and  the  onions,  he 
lilted  his  voice,  and  sang: 

"Antonio,  camphorio, 

"Harmonica.  (),  snorio! 

"Cberio, 
"Beerio, 
"Adio!" 
This  was  "Italian,"  and  it  made  a  tremendous  effect. 
Ii  was  his  first  experience  at  electrifying  an  audience, 
and  it  proved  to  him  that  you  don't  need  to  fight  an  ob- 
stacle .  .  .  you  can  get  around  it! 

After  the  grocery  store,  there  came  a  flock  of  other  jobs 
including  work  with  an  engineer  and  an  architect,  and  then! 
when  he  was  fourteen,  someone  took  him  along  to  trie 
great  annual  Worcester  Music  Festival.  Everett  knew  all 
about  the  splendors  of  the  Festival,  where  there  are  famous 
soloists  and  a  great  chorus,  hut  it  costs  money  to  take  it  in 
So,  after  half  a  dozen  years  of  waiting,  someone  took  him 
When  he  heard  George  Hamlin  sing  at  the  Festival  he  knew 
in  a  flash  of  vision,  where  his  own  future  must  lie.  There 
40 


STRU 


Tune  In  on  Everett 
Marshall's  Broad- 
way Varieties. 
See  page  51 — 8 
o'clock      column. 


before  him,  in  a  dress  suit,  stood  the  embodiment  of  all  his 
dreams. 

JiJVERETT  determined  then  and  there  to  get  some  sort 
of  work,  right  in  the  Festival  Hall.  Backed  up  by  his 
record  in  the  local  church  choir,  where  he  had  been  singing 
three  years,  he  tried  tor  a  job  in  the  chorus  ...  and  failed. 
But  he  wasn't  the  least  bit  crestfallen  about  it!  If  tne>( 
didn't  want  him,  that  was  that.  No  use  bucking.  He  d 
simply  try  something  else.  There  was  one  job  in  the  hall 
where  they  needed  a  kid  .  .  .  that  was  carrying  around  the 


GGLE  FOR 


trays  of  drinking  cups.  And  he  took  it.  It  was  a  comedown 
•rom  singing  on  the  stage,  but  it  was  better  than  nothing. 
™  could  be  there,  to  listen  and  observe.  His  first  "musical" 
j°o  was  that  of  water  boy.  Have  you  ever  heard  him  sing 
Water  Boy?  He  puts  something  into  that  touching  Negro 
sPmtual  that  mighty  few  others  can  match.    Maybe  that  s 

v«at  they  mean  by  the  realistjc  touch?   Anyhow,  Everett 
"^Juggled  himself  inside  the  Hall  now,  and  he  got  there 
*'tnout  struggle  or  bitterness.  . 
eiok,  r  eight  years-  ne  finally  came  to  New  York.   He  was 

gnteen  and  he  had  a  few  hundred  dollars  in  his  pocket,  to 


Soys   EVERETT 
MARSHALL 

By     ROSE     HEYLBUT 


I  he  popular  baritone  believes  that  life  is 
good  and  that  a  slam  today  may  turn  into 
a  break  tomorrow,  but  you  must  be  pre- 
pared  to   meet  either  one  with   a   smilel 


start  him  on  his  career.  He  had  his  heart  set 
on  a  famous  teacher.  He  sought  him  out  at 
once,  and  when  he  did,  it  was  a  lucky  thing 
that  Everett  had  worked  up  such  a  useful 
technic  in  meeting  temporary  failure.  First, 
the  famous  gentleman  told  our  hero  that 
his  voice  wasn't  anything  to  make  loud 
noises  about.  Second,  he  told  him  there  was 
no  use  in  his  studying  for  a  career  unless  he 
had  wads  of  money,  and  hundreds  of  rich, 
influential  backers.  Third,  he  told  him  he 
wouldn't  be  bothered  teaching  him  anyway. 
Last,  he  told  him  "Good  Afternoon!" 

How  did  he  meet  this  slam?  He  didn't 
buck,  and  he  didn't  pack  up  and  go  back 
home.  He  simply  remembered  George  Ham- 
lin, the  embodiment  of  all  his  hopes,  in  a 
dress  suit.  So  he  went  straight  to  Hamlin 
himself,  and  sang  for  him,  and  Han.lin  said 
just  the  opposite  of  what  our  villain  had 
said,  above.  Hamlin  found  Marshall's  voice 
superb,  and  his  all-firing  ambition  stimulat- 
ing.  He  offered  to  teach  him  at  once. 

MARSHALL  was  now  started  on  his  path 
towards  music,  but  he  still  had  to  work 
for  the  where-with-all  to  live.  He  sold  in- 
surance and  pianos,  sang  in  a  choir,  and 
taught  music.  And  over  the  summer,  he 
worked  as  boatman  at  the  fashionable  Lake 
Placid  Club.  (Question:  Can  you  call  a 
singing  boatman  a  gondolier?)  But  after 
boating  hours,  he  sang  as  soloist  with  the 
Boston  Symphony, Orchestra!  There  he  was 
heard  by  one  John  J.  Raskob  .remem- 
ber   General    Motors   and   the   Al    Smith 

^r8oIeseaSuSSr&wasawa,ed 

.  $&3b  -;ehf-sCrrTgr  leneToneS 
Cinna!i1'  a,nH  It  It  came  from  Mr.  Lkob.  I.  said  that 
r^,  dKZZ.H  hTn  watching  his  progress,  that  he  had  faith 
Rf  °   ,nd  was  wiTl    g   o  send  him  abroad  to  study. 

had  hoped    o«rn  ha  own .     J  £    <.,,„    he  nad  th 

S  no" tdt  he  did,  aga^n   CContitnud  on  page  74 


ANEW  Deal  in  radio  advertis- 
ing is  imminent.  Straws  show 
which  way  the  wind  blows  and 
there  are  plenty  of  straws  in  the  air 
these  days.  With  the  Federal  Com- 
munications Commission  cracking 
down  on  obnoxious  ballyhoo  of  nos- 
trums and  the  Canadian  Radio  Com- 
mission banning  sales  talks  in  Sun- 
day broadcasts,  two  Governments 
take  steps  of  great  significance. 

The  hand-writing  on  the  wall — this 
time  boldly  written  by  Public  Opinion 
— was  also  brought  sharply  to  spon- 
sors' attention  by  the  recent  awards 
of  the  Women's  National  Radio  Com- 
mittee. In  picking  the  four  best 
broadcasts  of  the  year  they  dis- , 
missed  from  consideration  many  pro- 
grams otherwise  meritorious  because 
of  offensive  advertising  material. 
Twenty-one  women's  organizations 
with  a  combined  membership  of  10- 
000,000  are  affiliated  with  the 
Women's  National  Radio  Committee 
— and  10,000,000  American  women 
can't  be  wrong. 

The   committee's    awards,    by    the 
way,  went  to  NBC's  General  Motors' 


Symphony  concerts  and  CBS's  Co- 
lumbia Concert  Hall  programs  in  the 
musical  field,  and  NBC's  "You  and 
Your  Government"  series  and  CBS's 
"March  of  Time"  in  the  non-musical 
group. 

rW1HE  editor  of  Radio  Mirror  re- 
cently took  occasion  to  exalt  over 
the  ethereal  performances  of  Mrs. 
Franklin  D.  Roosevelt.  The  First  Lady 
has  developed  into  one  of  the  deftest 
of  broadcasters  and  his  tribute  was 
well  merited.  Perhaps  you  would  be 
interested  in  the  identity  of  the  indi- 
vidual responsible  for  Eleanor  Roose- 
velt's vastly  improved  microphone 
skill.  He  is  R.  Calvert  Hawes,  radio 
production  manager  of  Henri,  Hurst 
&  McDonald,  the  advertising  agency 
which  handles  the  account  of  Shelby 
Shoes,  Mrs.  Roosevelt's  sponsors.  Mr. 
Hawes  suggests  the  topics  discussed 
and  always  manages  to  select  a  theme 
not  only  of .  public  interest  but  one 
which  the  distinguished  speaker  is 
peculiarly  qualified  to  discuss.  He 
works  out  the  continuity  with  her  and 
then  sees  that  the  program   is  care- 


fully rehearsed  before  Mrs.  Roosevelt 
goes  on  the  air.  Until  the  advent  of 
Mr.  Hawes  as  coach,  Mrs.  Roosevelt 
used  to  broadcast  without  benefit  of 
rehearsal.  Because  of  her  exalted  po- 
sition, it  seems,  nobody  but  Mr. 
Hawes  had  the  temerity  to  suggest 
the  advantage  of  preparation. 

■REELING  frisky,  Ben  Bernie  went 
on  an  amateur  program  the  other 
night — and  suffered  chagrin  for  his 
impetuosity.  Of  course,  his  appear- 
ance was  incognito,  so  how  were  the 
judges  to  know  that  it  was  the  old 
maestro  himself?  And  how,  Bernie, 
giving  imitations  of  Bernie,  ran  third 
in  the  contest!  But  that  wasn't  all. 
One  judge  solemnly  attested:  "This 
fellow  is  better — much  better — than 
Bernie.  It's  too  bad  the  original  isn't 
as  funny  as  his  imitator"! 

rW,HE  Colgate-Palmolive-Peet  Com- 
pany, for  years  among  the  biggest 
spending"  radio  advertisers,  may  re- 
tire from  this  field  of  exploitation 
with  the  expiration  of  present  con- 
tracts.    President  S.  Bayard  Colgate 


Raphael  G.  Wolff,  Inc. 


The  Countess  Olga  Albani's  soprano  voice  is  fea- 
tured on  the  Real  Silk  "Silken  Strings"  program. 
Keeping  fit  is  her  middle  name  and  she  can  really 
swing  that  racket.  Below,  Mme.  Ernestine  Schumann- 
Heink,  as  she  appeared  on  "The  First  Nighter"  show. 


Left  to  right,  just  for  identification,  the  Bing  Crosby 
twins  are  being  finger-printed;  Lowell  Thomas,  as  he 
made  his  first  trip  on  the  new  streamlined  train.  Palm 
Springs,  Calif.,  is  the  next  scene.  Amos  V  Andy  with 
Mrs.  Chas.  Correll,  left,  Mrs.  Freeman  Gosden,  right. 


by     JAY 
PETERS 


•"Rxrur- 


has  announced  that  his  company 
favors  magazine  and  newspaper  adver- 
tising to  radio.  Currently  appearing 
on  the  air  waves  under  the  aegis  of 
the  C-P-P  Company  are  Clara,  Lu  'n 
Em,  "Music  at  the  Haydns' "  with 
Otto  Harbach  and  "The  House  of 
Glass"  with  Gertrude  Berg  (nee  Molly 
Goldberg.) 

C^TOOGES  have  to  watch  their 
steps  with  comics.  Not  so  long 
ago  Teddy  Bergman  got  to  ad-lib- 
bing in  a  scene  with  Jack  Pearl  and 
the  latter  became  confused  and  lost 
his  place  in  the  script.  It  happened 
a  second  time  and  Peter  Pfeiffer  did 
some  ad-libbing  himself.  "Tomor- 
row you  are  going  to  be  fired,"  he 
told  Bergman.  And  the  next  day 
Bergman  was  notified  he  had  been 
written  out  of  the  continuity. 

Shortly  afterwards  a  similar  purg- 
ing took  place  on  the  Joe  Cook  Silver- 
town  Circus  hour.  Everett  Sloane,  the 
"Mr.  Buttersnips"  of  that  program, 
contributed  a  loud  and  funny  laugh 
which  almost  stole  the  show.  This  was 
disconcerting  to  the  featured  actors 
and  nobody,  least  of  all  Sloane,  was 
surprised  when  a  line  in  the  script  in 


a  subsequent  broadcast  advised  him 
he  was  going  to  be  fired  from  his 
circus  job.  He  passed  out  of  the  pic- 
ture with  the  very  next  program. 

THE  SOCIAL  MERRY-GO-ROUND 

Leonid  Semionovich  Veladsky  has 
taken  unto  himself  a  wife.  That 
doesn't  mean  a  thing  to  you?  Oh 
yes,  it  does.  You  know  Leonid, 
etcetera,  very  well.  Only  you  know 
him  as  Leon  Belasco,  the  dialectic 
maestro  of  the  Phil  Baker  program. 
He's  a  native  of  Odessa,  Russia,  and 
Veladsky  is  his  right  tag.  He  ac- 
quired the  "Belasco"  when  Morton 
Downey  suggested  it  years  ago  as  a 
magic  name  in  the  American  the- 
atrical scheme  of  things  .  .  .  All  right, 
you  say,  but  who  did  Leon  marry? 
His  bride  is  Julia  Bruner,  stage  actress 
last  seen  on  Broadway  in  "Dinner 
At  Eight."  If  your  memory  is  good, 
you'll  recall  that  this  department  sev- 
eral weeks  ago  told  you  they  were 
altar-bound. 

The  Dale  Wimbrows  (he's  the 
Mississippi  .Minstrel)  are  preparing 
the  bassinet  .  .  .  Has  Mario  Brag- 
giotti,  the  Columbia  ivory  tickler, 
succumbed    to    the    fascinations    of 


Rosemary  Lane?   .   .    Dick  Powell 

has  been  going  places  and  seeing 
things  with  Olivia  de  Haviland, 
who  appeared  with  him  in  "Midsum- 
mer Night's  Dream"  .  .  .  Alice  Faye, 
reported  estranged  from  Rudy,  is 
being  escorted  by  Vic  Orsatti,  Holly- 
wood agency  man  .  .  .  It's  a  little 
batoneer  at  the  home  of  Hal   Kemp. 

Helen  Zanker,  who  sings  with  the 
girls'  glee  club  with  Waring's  Penn- 
sylvanians,  was  married  recently  to 
Art  McFarland,  saxophonist  with 
the  band  .  .  .  Another  wedding  sched- 
uled soon  is  that  of  Lou  Bring, 
pianist,  and  Frances  Hunt,  soloist, 
with  Vincent  Lopez'  orchestra  .  .  . 
And  Maxine,  songstress  with  Phil 
Spitalny's  all  women's  organization,  is 
being  squired  by  Mel  White,  of  Irv- 
ing Berlin's  staff. 

Mrs.  Maud  C.  Kimball,  wife  of 
Grant  Kimball,  radio's  Man  About 
Town,  won  a  verdict  of  $15,000  in  the 
New  York  Supreme  Court  for  alien- 
ation of  affections  from  Mr.  and  Mrs. 
Charles  Severy.  The  latter  is  a 
wealthy  New  York  manufacturer  and 
his  wife,  professionally  ambitious,  has 
sung  on  the  air  under  the  name  of 
Claire  Wilson.    (Cont.  on  page  80) 

43 


CHICAGO 


bH  CHASE  GILES 


ROCK  ISLAND,  Illinois,  is  one 
city  Eleanor  Holm  and  Arthur 
'  Jarrett  will  always  remember. 

Art's  orchestra  has  been  broadcast- 
ing lately  over  the  Columbia  net  work 
from  the  College  Inn  in  Chicago.  Sing- 
ing with  his  band  is  Eleanor,  his 
wife. 

The  two  were  raised  within  four 
blocks  of  each  other  in  Brooklyn,  New 
York.  Yet  they  didn't  know  each  other 
until  years  later  when  Eleanor,  already 
possessor  of  many  swimming  champion- 
ships happened  to  visit  a  New  York 
radio  studio  where  Art  was  singing. 

Two  years  later  they  again  met.  This 
time  it  was  in  Hollywood  where  both 
were  working  in  the  movies.  Romance 
blossomed  and  in  September,  1933  they 
were  married.  The  Jarretts  drove  east 
on  their  honeymoon. 

Reaching  Rock  Island,  Illinois,  well 
after  midnight  the  two  went  to  the 
local  hotel  in  search  of  a  room.  But 
the  room  clerk  refused  to  believe  they 
were  married.  They  showed  him  let- 
ters and  various  identification  papers. 
But  they  couldn't  convince  him  they 
were  really  man  and  wife. 

The  result  was  the  two  tired  kids  got 
back  in  their  car,  drove  to  the  park, 


and  tried  to  nap  in  the  car  until  dawn 
awakened  them  a  few  hours  later. 

^■LfHEN  the  New  York  musicians 
union  recently  ruled  that  or- 
chestra men  must  be  paid  $3  per  broad- 
cast, the  bands  in  Chicago  and  other 
cities  beyond  that  union's  jurisdiction 
got  the  biggest  break  of  all  time.  For 
all  the  New  York  orchestras  stayed  off 
the  air  and  the  networks  filled  the  late 
evening  time  from  Chicago,  Milwaukee, 
St.  Paul,  Denver,  St.  Louis,  Cincinnati 
and  other  cities. 

RECENTLY  Tony  Wons  challenged 
any  of  his  listeners  who  cared  to 
accept,  to  debate  upon  whether  Robin- 
son Crusoe  or  Napoleon  was  the  better 
man.  Tony  wanted  to  champion  Rob- 
inson Crusoe.  He  was  glad  to  find  so 
many  letters  coming  in  from  people 
who  would  debate  the  point  but  sud- 
denly he  began  looking  at  the  addresses 
on  the  letters.  They  were  all  from 
points  outside  of  Chicago,  from  Min- 
neapolis, Rockford,  Denver,  etc.,  and 
each  writer  was  willing  to  make  the  de- 
bate ...  if  Tony  would  pay  his  fare  to 
Chicago ! 
Although  Tony  does  have  quite  a  bit 


of  money  put  away  he  can't  see  him- 
self doing  that.  All  of  which  reminds 
me  of  the  only  point  which  Bill  Hay 
didn't  like  about  his  vacation.  Bill, 
who  announces  Amos  'n'  Andy,  went 
with  them  to  Palm  Springs,  Cal.,  for 
the  vacation.  But  he  came  back  to 
Chicago  looking  a  bit  solemn. 

"Oh,  sure  I  had  a  grand  time  .  .  .  but 
the  cheapest  room  you  can  get  out  there 
is  $16  a  day!"  Imagine  a  Scotchman 
like  Bill  trying  to  enjoy  that! 

M  RS-  CORRELL,  wife  of  Andy  of 
Amos  'n'  Andy,  will  remember 
that  Palm  Springs,  Cal.,  vacation  this 
spring  for  a  long  time.  All  her  jewelry 
was  stolen.  Of  course  it  was  insured 
and  of  course  her  husband  can  easily 
afford  to  replace  it.  But  some  of  it  was 
keepsakes,  little  inexpensive  memories 
of  the  days  before  fame  and  fortune 
and  Amos  'n'  Andy  smiled  upon  the 
Correll  household. 

W? OR  years  they'd  been  wanting  to 
see  what  a  broadcasting  station 
looked  like,  said  the  nine  Navajo  Indian 
chiefs  who  recently  trooped  through 
the  Columbia  studios  in  Chicago. 
{Continued  on  page  67) 


The  young  radio  star  pictured  on  the  left  is  Lucy 
Gillman,  eight  years  old,  who  plays  the  part  of  Lucy 
Moran  in  the  popular  "Today's  Children"  programs. 
Below  is  the  cast  of  Uncle  Ezra's  station  E-Z-R-A. 
Pat  Barrett,  at  the  extreme  left,  portrays  Uncle  Ezra. 


PACIFIC 


bH  DR.  RALPH  L  POWER 


IF  this  column  were  giving  a  medal 
.  '.  .  which  it  isn't  ...  for  pluck 
and  perseverance,  I  think  it  would 
go  to  twenty-three  year-old,  red-haired, 
blue-eyed  Pat  O'Shea  for  lifting  him- 
self out  of  the  Hollywood  beer  garden 
tenor  class  to  NBC  in  San  Francisco. 

He  started  on  a  small  New  York  sta- 
tion, but  without  pay  .  .  .  drove  a  truck 
there  .  .  .  sang  in  a  beer  garden  in 
Hollywood  .  .  .  did  some  good  work 
on  KMTR  .  .  .  ditto  on  the  old  Shell 
Show  . . .  toured  with  the  Arnheim  band 
and  finally  landed  with  NBC. 

MIDSUMMER  and  the  sleepy,  lan- 
gorous  days  of  thought  and  re- 
verie. Wonder  how  the  public  likes 
Bennie  Walker  (McLaughlin)  and  the 
NBC  magazine  of  the  air  since  they 
took  the  former  Al  Pearce  afternoon 
spot  on  the  Coast?  Benay  Venuta  is 
known  to  intimates  as  Benay  Crooks 
.  .  .  wonder  if  it's  her  married,  maiden, 
or  professional  name?  Barbara  Luddy, 
radio  drama  lady,  paints  the  woodwork 
in  her  Hollywood  hillside  abode  .  .  . 
to  save  money  or  because  she  is  artis- 
tic? How  do  you  suppose  Pinky  Lee 
and  his  lisp  get  along  in  New  York 
radio  circles?   And  where  is  June  Pur- 


cell  and  her  uke  since  they  leaped  into 
the  KNX  limelight  years  ago  and  sud- 
denly disappeared?  How  does  Ted 
(Edward  Hueson)  Maxwell  .  .  .  one- 
time pharmacist  but  longtime  NBC 
producer  .  .  .  like  it  in  Chicago?  And 
ditto  for  his  wifey,  Bobbe  Deane,  radio 
actress?  But  enough  of  this  daytime, 
summertime  dreaming. 

|XEN  NILES,  personable  young  KHJ 
mikeman,  reverses  the  usual  pro- 
cedure. Instead  of  handing  out  cigars, 
he  accepted  'em  on  the  recent  birth  of  a 
young  son.  Says  he  has  to  get  the  baby 
paid  for  as  soon  as  possible. 

[ETTY  BORDEN,  member  of  the 
exclusive  Spinster's  Club,  but  a 
radio  singer  for  a  hobby,  couldn't 
crash  the  gates  at  the  swank  annual 
Bachelor's  Ball.  Her  brother  wouldn't 
invite  her.  So  she  gave  him  the  bronx 
cheer  and  ambled  in  as  a  vocalist  with 
the  band.  She  has  been  on  NBC  from 
Hollywood. 

J»EDRO    GONZALES    (Eugene 

Hawes)  once  of  the  Blue  Monday 

Jamboree,  joins   KGGC  with  his  own 

daily    radio    carousal    which    he    calls 


"Pedro's  Pajamarino."  How  do  you 
like  that  one? 

True  Boardman,  KHJ  staff  spieler, 
breaks  down  and  confesses  he  was  mar- 
ried to  Thelma  Hubbard,  radio  drama 
lady,  down  at  Tijuana,  Mexico,  early 
this  year. 

Baron  Long,  mine  host  at  the  Los 
Angeles  Biltmore,  names  his  new  race 
horses  after  Jimmie  Grier,  ork  leader, 
wife  and  child  .  .  .  Jimmie  .G.,  Berta 
and  Dickie  Boy. 

£ECIL  UNDERWOOD,  NBC  pro- 
ducer in  Hollywood,  comes  from 
Vienna  .  .  .  Missouri.  Thelma  Brown, 
colored  bay  region  songster,  first  saw 
the  light  of  day  in  Rome  .  .  .  Georgia. 
Ted  White  (Frederick  Dodson)  claims 
Athens  .  .  .  Georgia  .  :  .  as  his  home 
town.  And  Thomas  Lara,  KROW  con- 
ductor, was  born  in  Castilla  La  Neuva, 
where  Cervantes  wasi  born. 

J7RANK  GILL,  JR.,  and  Verna  Do- 
lores Hillie  Gill  .  .  .  though  married 
twice  (Tijuana,  Mexico  and  Holly- 
wood) have  come  to  the  parting  of  the 
ways.  Gill,  be  it  known,  has  been  free 
lancing  as  a  radio  comic  and  producer 
since  leaving    {Continued  on  page  68) 


A  popular  pair  is  Morey  Amsterdam  and  Mable  Todd 
who  were  heard  over  an  NBC  San  Francisco'  hookup. 
Right,  Edna  Fischer,  NBC's  diminutive  pianist  on  the 
Coast,  once  played  in  London's  famed  Kit  Kat  Club. 
But  she  got  homesick  and  ambled  back  to  'Frisco  town. 


Bradley  said  loudly,  "Can  you  take  Ginger  home?  .  .  . 
I  think  you  two  should  have  lots  to  say  to  each  other." 


£"*%  1NGER  WALLIS  had  reached  stardom  over  night 
■  "■["and  with  it  came  love.  But  it  was  love  with  its 
.^i^  tangles  and  its  disenchantment. 

It  only  seemed  yesterday  when  she  suddenly  and  bravely 
thrust  open  the  gates  of  radio  with  a  daring  ruse  that  came 
to  her  on  the  spur  of  the  moment,  when  dining  with 
Larry  at  the  Berkeley  Hotel,  where  Mark  Hammond  was 
broadcasting. 

The  maestro's  popularity  ranked  second  only  to  that 
of  Rudy  Vallee  himself.  Mark  Hammond  symbolized  the 
romance  and  glamor  of  every  girl's  dream  lover. 

Ginger  Wajlis  had  hitched  her  wagon  to  a  star.  A  radio 
star.  She  knew  that  she  could  sing,  but  she  could  not 
crash  those  audition  gates.  The  radio  was  her  consuming 
ambition.  She  haunted  the  broadcasting  studios  trying  to 
get  an  audition.  Red-headed,  young  and  full  of  ambition, 
Ginger  saw  her  chance  when  Mark's  soloist  eloped,  and  she 
took  it.  Mark  was  in  a  spot  and  although  Ginger  had  no 
experience,  no  polish,  he  took  to  her  in  spite  of  himself. 
There  was  something  about  her,  something  sweet.  And  the 
way  she  sang  her  heart  out  to  him!  He  simply  had  to  give 
her  her  chance. 

The  audition  proved  to  be  a  success.  Ginger  signed  up 
with  the  band,  and  proved  that  she  could  really  sing.  At 
last  she  was  a  success.  She  was  Mark  Hammond's  new 
sensation.  She  became  a  new  personality,  guided  by  Mark, 
and  her  close  association  with  him  only  strengthened  that 
bond  which  she  felt  upon  first  meeting  him. 

Bradley  Sonborn  wanted  her  to  sign  up  for  the  "En- 
chanted Lady"  program.  "Be  a  star  in  your  own  name,"  he 

46 


said,  "instead  of  just  being  Mark  Hammond's  singer."  But 
Ginger  wanted  to  remain  loyal  to  Mark  Hammond — and 
besides,  she  loved  him.  The  very  thought  of  leaving  Mark 
made  her  go  cold  all  over. 

'  It  was  the  night  they  gave  that  benefit  at  Sing  Sing, 
after  which  Mark  drove  her  home.  That  awful  acci- 
dent when  she  could  no  longer  hide  from  Mark  her 
love  for  him  and  his  realization  of  his  love  for  her.  It 
all  seemed  like  a  nightmare  to  her  now.  Her  humilia- 
tion upon  discovering  that  the  man  she  loved  was  not 
free  to  marry  her — was  married  to  Del  the  woman 
she.  thought  .was  only  one  of  his  many  lady  friends. 
She  saw  again  Mark's  reddened  face  as  he  said,  "I 
know  what  you  think  of  me,  and  maybe  I  deserve  it, 
but  try  to  understand  my  position,  Ginger,  I  was  plas- 
tered when  I  eloped  with  Del.  She  doesen't  really  want 
me,   any  more   than   I   want   her.    We   had   to   keep   the 


At  last!  Ginger  learns  the  out- 
come of  her  gallant  adventure 
when  her  great  love  for  Mark 
reaches  its  dramatic  climax 

By  DOROTHY  BARNSLEY 

ILLUSTRATED  BY  CARL  PFEUFER 


wedding  a  secret  on  account  of  my  contract.  We'll  get  out 
of  the  mess  somehow." 

How  she  found  her  way  home  that  night  Ginger  never 
remembered.  She  was  through!  She  called  Bradley  and 
told  him  she'd  accept  his  offer.  The  next  morning  she  faced 
Mark  and  announced  that  she  was  leaving  the  show. 

Ginger  felt  as  if  it  was  the  end  of  one  life,  and  the  be- 
ginning of  another. 

"W  AD1ES  and  gentlemen,  we  present  Ginger  Wallis,  the 
'Enchanted  Lady',  bringing  you  her  romantic  songs  of 
love  which  express  the  very  essence  and  glamour  of  'En- 
chanted Lady'  perfume." 

Alone  in  his  apartment,  Mark  Hammond  was  listening 
in.  It  was  more  than  two  months  since  the  night  Ginger 
dramatically  quit  his  program.  A  lot  of  things  had  hap- 
pened since  then. 

On  the  table  was  a  newspaper,  opened  at  the  radio  page. 
The  editor  had  been  conducting  a  poll  among  his  readers 
to  determine  the  most  popular  program  on  the  air.  Today's 
statistics  showed  the  Bronstein  hour  leading  all  the  rest.  It 
was  a  bright  feather  in  Mark's  cap. 

But  for  once  Mark  Hammond  had  been  searching  the 
radio  columns  for  another  name  beside  his  own. 

The  "Enchanted  Lady"  program  did  not  even  get  a  rating. 

Mark  sat  smoking,  and  listening  to  Ginger's  voice  coming 
over  the  loudspeaker.  He  was  reminded  of  a  chance  remark 
made  by  one  of  the  officials  of  WSR. 

"Say,  Mark,  I  hear  that  'Enchanted  Lady'  thing  is  a  flop. 
They're  thinking  of  taking  it  off  the  air." 

"Really?" 

"I  guess  Ginger  Wallis  is  feeling  pretty  sorry  she  left 
you.  That's  always  the  way  when  these  kids  get  over- 
ambitious." 

Mark  did  not  reply.  But  he  had  thought  a  lot  about 
Ginger.  Only  last  night  he  saw  her  at  a  supper  club  with 
Bradley  Sonborn.  She  looked  as  beautiful  and  brilliant 
as  ever. 

Mark  had  not  spoken  to  her  intimately  since  she  quit 
his  program.  Ginger  obviously  avoided  him,  and  he 
would  not  thrust  himself  upon  her.  The  knowledge  that 
she  despised  him,  and  that  he  deserved  her  scorn,  still 
rankled. 

The  one  episode  in  his  life  Mark  Hammond  regretted 
more  than  anything  else  was  his  drunken  marriage  to  Del, 
and  the  hold  she  still  had  over  him.  The  wife  he  could  not 
acknowledge  openly  was  an  insurmountable  barrier  between 
himself  and  Ginger. 

Uriless  he  chose  to  risk  the  scandal  of  a  divorce.  Mark 
shook  his  head  slowly.  Since  his  quarrel  with  Ginger  his 
mind  had  been  torn  between  his  two  loves.  His  radio  pop- 
ularity— and  the  girl  who  was  trying  to  battle  her  way  to 
success  without  him. 


Mark  turned  to  the  radio,  listening  to  Ginger's  voice 
with  the  ears  of  a  critic.  But  he  wouldn't  have  had  to  be 
a  critic  to  know  that  something  was  wrong.  Ginger's  first 
number  was  a  new  song  which  she  should  have  been  able 
to  put  over  with  a  bang.  Somehow  it  fell  flat  on  Mark's 
musical  ears. 

It  was  difficult  to  tell  just  where  the  trouble  lay.  The 
song  lacked  pep.  It  lacked  the  glamour  which  the  "En- 
chanted Lady"  people  had  sought  to  build  up  about  their 
star.  Ginger's  voice  lacked  life.  That  was  it,  Mark  de- 
cided suddenly.  Her  voice  lacked  life.  Ginger  was  singing 
with  her  lips.    He  had  taught  her  to  sing  with  her  heart. 

On  a  strange  impulse  Mark  leaped  to  his  feet.  He  looked 
at  his  watch.  Ginger's  program  had  still  twenty  minutes 
to  go.  He  could  make  the  studio  in  fifteen,  if  he  got  a 
break  with  the  traffic  lights. 

It  was  a  long  chance,  and  maybe  Ginger  would  not  thank 
him  for  taking  it.  Mark  grimaced.  He  was  not  used  to 
humbling  himself  to  any  girl.  He  was  stepping  out  of 
character  tonight. 

/^ND  so  we  bring  to  a  close  our  'Enchanted  Lady'  pro- 
gram. If  you  have  enjoyed  Miss  Wallis'  songs,  won't 
you  please  write  in  and  tell  her  so?" 

Ginger  moved  away  from  the  microphone.  The  smile 
with  which  she  always  faced  her  studio  audience  faded. 
After  each  of  her  broadcasts  the  announcer  made  the  same 
request.  But  so  far  the  fan  mail  had  been  pitifully  slow 
coming  in. 

Ginger  was  an  old  enough  performer  to  know  what  that 
meant.  She  hadn't  clicked.  The  radio  fans  were  apathetic. 
Even  the  studio  audience  was  not  as  big  as  it  should  have 
been,  and  the  applause  was  not  quite  spontaneous.  At  WSR 
there  had  always  been  a  waiting  list  for  tickets  for  the 
Bronstein  program,  and  the  wild  clapping  almost  brought 
the  Little  Theatre  down. 

Thoughts  of  the  Bronstein  hour  brought  thoughts  of 
Mark  Hammond.  Ginger's  eyes  were  cloudy  as  she  walked 
off  the  stage.  It  wasn't  often  she  allowed  her  feelings  to 
show  in  her  face.    But  tonight  she  was  tired. 

She  knew  too  well  why  her  popularity  was  slipping.  You 
can't  sing  love  songs  with  a  broken  heart.  She  was  a  fool, 
of  course,  but  whatever  Mark  Hammond  was,  and  whatever 
he  did,  she  would  always  love  him. 

One  of  the  studio  employees  spoke  to  her.  "Miss  Wallis, 
Mr.  Hammond  is  waiting  for  you." 

"Mr.  Hammond!"  Ginger  breathed  unbelievingly.  "Mark 
Hammond?" 

"In  person,  and  anxious  to  bury  the  well-known  hatchet." 
Mark's  voice  was  startlingly  close.   Ginger  wheeled  around. 

Mark  said,  "Let's  find  a  corner  away  from  all  these 
hangers-on,  so  that  we  can  talk."  He  took  her  arm  and  she 
moved  unresistingly. 

Mark  said,  "How's  the  program  going,  Ginger?" 

"Swell." 

"Sponsor  satisfied?" 

"Uh-huh!" 

Mark's  eyes  were  politely  doubting.  "Suppose  we  cut 
out  the  pretense,  Ginger?  Something's  wrong,  isn't  it? 
You're  not  doing  your  best.  I  heard  the  opening  of  your 
program  tonight.    That  first  song — " 

Ginger's  body  stiffened  with  resentment.  She  was  sur- 
prised at  the  harshness  of  her  own  voice. 

"Did  you  make  this  trip  especially  to  tell  me  that  I  am 
no  good?" 

Mark  was  taken  aback.  "No,  Ginger.  I  want  to  help 
you.  I  heard  a  rumor  today.  Oh,  never  mind  what  it  was. 
It  just  gave  me  the  idea  that  things  were  not  going  so 
well  with  you.  I  thought  that  perhaps  if  I  could  coach 
you  with  your  songs  as  I  used  to  do  that  'we  might  be  able 
to  put  this  program  of  yours  over." 

Ginger's  lips  twisted  bitterly.  Imagine  Mark  Hammond 
thinking  that  he  could  coach  Ginger  (Continued  on  page  57) 

47 


Summer  music  really  can  be 
made  the  most  delightful 
pastime  if  you'll  follow  this 
fine    writer's    suggestions 


HAt. 


By 
CARLETON 
SMITH 


Wide  World 


Above,  the  Hollywood 
Bowl,  where  thousands 
gather  to  listen  to 
good  music.  Left, 
meet  "Joe  Green," 
famous  composer. 
It's  Giuseppe  Verdi 
when  literally  trans- 
lated    into     Italian. 


A  LETTER  from  a  reader  of  this  column  came  to  me 
last  week.     The  writer  was  a  young  girl,  one  who 
hadn't   listened   much   to   classical   music  until    she 
started  reading  how  to  get  more  fun  and  enjoyment  out  of 
it  in  Radio  Mirror. 

She  wrote:  "It's  much  more  fun  lately  to  listen.  But, 
Mr.  Smith,  one  bad  thing  about  it  is  that  now,  just  as  we're 
beginning  to  enjoy  these  musical  programs,  and  get  more 
out  of  them,  they  are  going  off  the  air.  Soon  the  Philhar- 
monic will  be  gone,  and  the  Opera,  and  all  the  programs 
you've  been  telling  us  about.  Maybe  by  next  fall  I'll  have 
forgotten  all  about  them,  or  lost  interest." 

It  was  a  grand  letter,  and  I  enjoyed  having  it.  But  the 
writer  was  wrong  when  she  said  that  all  the  good  pro- 
grams will  be  off  the  air  this  summer.  There  will  be  many 
of  them.  And,  even  though  the  Philharmonic  and  the 
Opera  will  be  gone,  a  new,  lighter,  gayer,  infinitely  charm- 
ing kind  of  program  will  take  their  place. 

In  fact,  by  next  fall,  I  imagine  this  nice  young  girl  will 

48 


be  more  fond  of  music  than  ever  before.  Because,  summer 
music  can  be  made  the  most  delightful,  romantic  pastime 
imaginable. 

This  summer  we'll  be  listening  to  music  from  the  Holly- 
wood Bowl,  which  is  an  outdoor  stadium  where  thousands 
of  Californians  gather  to  listen  to  music  beneath  the  stars 
and  amid  the  beautiful  flowers  and  grasses  and  the  won- 
derful Hollywood  trees  that  are  the  marvel  of  the  world. 
Some  of  these  concerts  will  be  broadcast  and  in  different 
parts  of  the  country  many  other  concerts  performed,  in  out- 
door surroundings  will  be  heard  over  the  air  such  as  the 
Lewisohn  Stadium  concerts  from  New  York,  the  Robin 
Hood  Dell  concerts  in  Philadelphia,  the  Nippert  Stadium 
concerts  in  Cincinnati,  and  broadcasts  of  the  Army  and 
Navy  Bands  from  the  banks  of  the  Potomac  in  Washing- 
ton. 

It  would  be  marvelous  if  we  could  actually  attend  these 
beautiful  concerts,  and  if  you  are  anywhere  in  the  vicinity 
I  should  certainly  advise  you  to  do  so.  But,  if  you  are  not 
— if  you  are  living  in  some  small  town  in  Indiana,  or  Iowa, 
or  Minnesota — you  needn't  worry.  Because,  I'm  going  to 
tell  you  just  exactly  how  to  get  the  same  thrill  from  them 
as  the  people  who  are  actually  attending.  Perhaps  you 
will  get  more  of  a  thrill. 

First  of  all,  watch  your  Radio  Mirror  Program  Guide  for 
these  broadcasts  scheduled  each  month.  Then,  invest  in  a 
small  car  radio,  if  you  haven't  one  already,  or,  if  you 
haven't  a  car,  buy  the  radio  for  some  neighbor  and  plan  to 
"attend"  these  glorious  concerts  together  during  the 
summer.  (-Continued  on  page  82) 


^■B 


A  LA 


RADIO  MIRROR's  kitchen 
hostess,  Mrs.  Simpson, 
personally  interviews  the 
radio  stars  to  find  out 
what  their  pet  dishes  are. 
If  you  want  to  know  the 
favorite  dish  of  your  fa- 
vorite star,  write  to  Mrs. 
Margaret  Simpson,  in 
care  of  RADIO  MIRROR, 
1926  Broadway,  New 
York,  enclosing  a  self- 
addressed  stamped  en- 
velope. Watch  this  de- 
partmentfor  your  answers. 


OISHES  for  summer  entertaining?" 
Cobina  Wright,  whose  social  background  has 
made  her  as  accomplished  a  hostess  in  private  life 
as  she  is  to  her  radio  audience,  smiled  as  she  repeated  the 
question.  You  have  heard  her  on  the  Columbia  networks, 
"Your  Hostess"  program,  on  Monday  afternoons  at  3:00 
P.  M.  EDT. 

"The  answer  is  fairly  obvious,  isn't  it?  Something  that 
piques  the  appetite,  something  out  of  the  ordinary,  and 
something  cool. 

"One  of  the  first  dishes  that  occurs  to  me,  and  it's  one 
that  I  have  served  successfully  any  number  of  times,  was 
taught  me  by  the  composer,  Puccini,  while  I  was  visiting 
in  Italy. 

"For  it  you  need  ham,  a  ham  that  is  more  thoroughly 
smoked  than  the  kind  you  usually  buy.  I  don't  know  if 
there  is  an  American  name  for  this  specific  kind  of  ham, 
but  the  Virginia  hams  cured  with  hickory  smoke  have  the 
flavor  I  mean. 

"You  slice  this — or  really,  I  should  say,  shave  it.  It  must 
be  cut  very,  very  thin.  And  you  serve  it  with  melon.  That 
yellow  Persian  melon,  or  for  that  matter,  any  kind  of 
melon,  very  cold. 

"And  if  melons  aren't  available,  or  for  some  reason  you 
or  your  guests  don't  like  them,  these  slim  shavings  of  raw 
ham  are  delicious  with  crushed  fresh  grapes." 

Italy  made  Mrs.  Wright  think  of  another  dish — one  that 
she  says  is  good  in  summer  or  winter.  It  is  called  gnoccbi 
and  it  is  nothing  more  nor  less  than  dumplings  made  with 
potatoes  beaten  to  a  fluffy  lightness  and  combined  with 
flour.  They  are  more  feathery  and  delicate  than  dumplings 
made  with  a  straight  flour  pastry. 

"They  are  shaped  to  look  something  like  slightly  over- 
sized shrimps,"  Mrs.  Wright  explained.  "And  they  are 
served  with  a  white  sauce.  The  basic  recipe  for  this  may  be 
varied  to  suit  your  taste — seasoned  with  cheese  for  ex- 
ample, it  is  delicious." 

Mrs.  Wright's  eyes  were  twinkling  as  she  paused.  "While 
I'm  talking  about  Italy — I  can't  help  thinking  of  something 
funny  that  happened  there.  I  was  married  then  to  Owen 
Johnson,  the  writer  and  son  of  the  American  ambassador. 


COBINA 
WRIGHT 

By  MRS. 
MARGARET 
SIMPSON 


Cobina  Wright,  who  is  al- 
ways entertaining,  gives 
you  some  grand  recipes  for 
cooling  summer  dishes.  She's 
on  Columbia's  "Your  Hos- 
tess" program.  Turn  to 
page  50 — 3  o'clock  column. 


"We  were  in  the  country,  and  I  had  asked  a  number  of 
guests  to  dinner.  And  then  my  staff  walked  out  on  me. 
There  was  no  one  to  get  dinner  so  we  decided  to  do  it  our- 
selves, each  one  cooking  his  favorite  dish. 

"When  I  was  asked  what  I  would  contribute,  I  said  that 
I  knew  how  to  make  something  delicious.  It  consisted  of 
tomatoes,  pepper  and  onions. 

"'How  do  you  cook  them?'  asked  a  doubting  Thomas  of 
a  guest  who  didn't  believe  that  I  knew  anything  about  the 
behind-the-scenes  part  of  entertaining. 

"  'You  slice  the  tomatoes,'  I  answered,  'and  the  peppers 
and  onions.  All  rather  fine.  And  then  you  put  them  in  a 
dish  and  put  some  water  on  them.' 

"'Well,  what  next?'  the  same  guest  pursued.  'You  put 
them  on  the  stove  and  let  them  do  what  they  do.'  I  an- 
swered firmly. 

"Later  I  found  out  that  I'd  stewed  them,  but  they  tasted 
just  as  good  when  I  didn't  know  the  proper  culinary  term." 

RUMMER  entertaining  isn't  complete  without  something 
special  in  the  way  of  a  drink.    And  Cobina  Wright  had 
a  suggestion  to  make  about  that  which  is  simple  enough. 

You  shave  ice  very  thin  and  fill  a  tall,  highball  glass  with 
it.  And  then  you  pour  tea,  or  coffee,  or  orangeade,  or  any- 
thing you  like  over  it.  You  sip  it  slowly — it's  almost 
like  eating  a  sherbet,  Mrs.  Wright  said — and  when  you 
have  finished  you  are  at  least  twenty  degrees  cooler. 

"That's  almost  enough  food  for  a  whole  summer,  isn't  it?" 
Mrs.  Wright  laughed  her  infectious  laugh.  "But  perhaps 
I'd  better  mention  salads.    They're  so  cooling! 

"One  of  my  favorites  is  very  simple.  It  consists  of  a 
large  bowl  of  water  cress,  washed  and  crisped  in  the  re- 
frigerator. Over  this  you  slice  cucumbers,  very  thin,  and 
serve  with  French  dressing  that  has  had  a  slight  acquain- 
tance with  a  clove  of  garlic." 

There  are  innumerable  ways  of  making  refreshing  salads 
and  cooling  drinks  for  the  hot  summer  days.  I  have  several 
recipes  that  will  delight  your  family  on  a  particularly  swel- 
tering day.  Just  send  a  self-addressed,  stamped  envelope 
with  your  request  to  Mrs.  Margaret  Simpson,  Radio  Mir- 
ror. 1926  Broadway,  New  York. 

49 


RADIO     M I RROR 


We  Have  With  Us 


RADIO    MIRROR'S       HOW  TO  FIND  YOUR  PROGRAM 


RAPID 

PROGRAM 

GUIDE 

LIST  OF  STATIONS 


BASIC 

SUPPLEMENTARY 

WABC 

WADC 

WOOD 

WHEC 

WOKO 

KRLD 

KTSA 

WCAO 

WBIG 

KSCJ 

WNAC 

KTRH 

WSBT 

WGR 

KLRA 

WMAS 

WKBW 

WQAM 

WIBW 

WKRC 

WSFA 

WWVA 

WHK 

WLAC 

KFH 

CKLW 

WDBO 

WSJS 

WDRC 

WDBJ 

KGKO 

WFBM 

WTOC 

WBRC 

KMBC 

WDAE 

WMBR 

WCAU 

KFBK 

WMT 

WJAS 

KDB 

wcco 

WEAN 

WICC 

WISN 

WFBL 

KFPY 

WLBZ 

WSPD 

WPG 

WGLC 

WJSV 

KVOR 

WFEA 

WBBM 

KWKH 

KOH 

WHAS 

KLZ 

KSL 

KMOX 

WLBW 

WORC 
WBT 

COAS 

WDNC 

WALA 

KOIN 

KFBK 

KHJ 

KGB 

KMJ 

KHJ 
KFRC 

KMT 
KWG 

CANADIAN 

KOL 

KERN 

KFPY 

KDB 

CKAC 

KVI 

KHJ 

CFRB 

1.  Find  the  Hour  Column.  (All  time  given  is  Eastern  Daylight 
Saving.  Subtract  two  hours  tor  Central  time,  three  tor  Mountain 
time,  four  for  Pacific  time.) 

2.  Read  down  the  column  for  the  programs  which  are  in  black 
type. 

3.  Find  the  day  or  days  the  programs  are  broadcast  directly  after 
the    programs   in   abbreviations. 

HOW  TO  DETERMINE  IF  YOUR  STATION  IS  ON  THE  NETWORK 

I.    Read  the  station  list  at  the  left.     Find  the  group  in  which  your 

station   is   included.     (CBS   is   divided    into   Basic,   Supplementary, 

Coast,   and   Canadian;    NBC — on  the  following  two   pages — into 

Basic,   Western,   Southern,   Coast,   and   Canadian. 

2.  Find  the  program,  read  the  station  list  after  it,  and  see  if  your 
group    is    included. 

3.  If  your  station  is  not  listed  at  the  left,  look  for  it  in  the  addi- 
tional stations  listed  after  the  programs  in  the  hour  columns. 

4.  NBC  network  stations  are  listed  on  the  following  page.  Follow 
the   same    procedure   to   locate   your   NBC   program   and   station. 


5RM. 


6  P.M. 


4  P.M. 


3  P.M. 


12 
NOON 


IRM. 


2PM. 


12:00 

Salt  Lake  City 
Tabernacle:  Sun. 
Vi  hr.  Network 
Voice  of  Experi- 
ence: Mon.  Tues. 
Wed.  Tburs.  Fri. 
J4  hr.  Basic  minus 
WADC  WOKO 
WNAC  WGR 
WFBM  KMBC 
WSPD  Plus  Coast 
Plus  WOWO  WBT 
KLZ  WCCO  KSL 
WWVA 


12:15 

The  Gumps:  Mon. 
Tues.  Wed.  Thurs. 
Fri.  M  hr.  Basic 
minus  WADC 
WKBW  WFBM 
KMBC  WFBL 
WSPD  WJSV 
WHAS  PIub  WBNS 
KFAB  WCCO 
WHEC  WNAC  plus 
Coast 


12:30 

Romany   Trail: 

Sun.   Yi  hr.  WABC 
and    Network 


12:45 

Orchestra:   Thurs. 

J4    hr.    Network 


1:00 

Church    of    the    Air: 

Sun.    ]/2   hr.    Network 
Concert    Miniatures: 

Wed.  Thurs.  M  hr. 
WABC  WADC  WOKO 
WCAO  WGR  CKLW 
WDRC  WFBM  KMBC 
WCAU  WJAS  WFBL 
WSPD  WJSV  WQAM 
WDBO  WDAE  KERN 
KHJ  KOIN  KFBK 
KGB  KDB  KOL 
KFPY  KWG  KVI 
WGST  WPG  WLBZ 
WBRC  WBT  KVOR 
WBNS  KRLD  KLZ 
WDNC  WOWO  WBIG 
KTRH  WNOX  KLRA 
WFEA  WREC  WALA 
CKAC  WDSU  KOMA 
WCOA  KOH  WMBG 
WDBJ  WHEC  KTSA 
WTOC  KWKH  KSCJ 
WSBT  CFRB  WIBX 
WWVA  KFH  WSJS 
WORC  WKBN 


1:15 

Alexander   Semmler: 

M  hr.  Mon.  WABC 
WCAOWMBRWQAM 
WDBO  WSJS  WDAE 
WGST  WPG  WBRC 
WDOD  WBIG  WTOC 
WNOX  KLRA  WREC 
WALA  WDSU  WCOA 
WMBD   WDBJ 


1:30 

Eddie  Dunstedter 
Presents:  Wed.  }4  hr. 
WABC    and    Network 


2:00 

Lazy  Dan:  Sun.  %  hr. 
WABC  WADC  WOKO 
WCAO  WNAC  WKBW 
WBBM  WKRC  WHK 
CKLW  WOWO  WDRC 
WFBM  KMBC  WHAS 
WCAU  WJAS  WEAN 
KMOX  WFBL  WJSV 
KERN  KMJ  KHJ 
KOIN  KFBK  KGB 
KFRC  KOL  KFPY 
KWG  WHEC  KVI 
WGST  WBT  WBNS 
KRLD  KLZ  KFAB 
WCCO  WLAC  WDSU 
KOMA  WMBG  WDBJ 
KSL  WIBW  WMT 
WSPD  WMAS  WBRC 
Marie,  The  Little 
French  Princess:  Mon. 
Tues.  Wed.  Thurs.  Fri. 
Yi  hr.  WABC  WNAC 
WBBM  WKRC  WHK 
CKLW  WCAU  WJAS 
KMOX  WJSV  KRLD 
KLZ  WDSU  WHEC 
KSL  KHJ  KFBC 
KERN  KMJ  KFBK 
KDB  KWG 


2:15 

The  Romance  of 
Helen  Trent:  Mon. 
Tues.  Wed.  Thurs.  Fri. 
M  hr.  WABC  WNAC 
WKRC  WHK  CKLW 
WCAU  WJAS  KMOX 
WJSV  KRLD  KLZ 
WDSU  WHEC  KSL 
KHJ  KFRC  KERN 
KMJ  KFBK  KDB 
KWG 


2:30 

Eddie  Dunstedter 
Presents:  Sun.  J^  hr. 
WABC  and  Network 
The  School  of  the 
Air:  Every  school  day 
J^  hr.    Network 


3:00 

Symphony  Hour  with 
Howard  Barlow:  Sun. 
one  hr.  WABC  WADC 
WOKO  WCAO  WAAB 
WBBM  WHK  CKLW 
WDRC  WFBM  KMBC 
WJAS  WEAN  KMOX 
WFBL  WSPD  WMBR 
WQAM  WDBO  WDAE 
KHJ  WGST  WPG 
WLBZ  WBRC  WICC 
WBT  WBNS  KRLD 
WSMK  KLZ  WBIG 
KTRH  KFAB  KLRA 
WSJS  WFEA  WREC 
WCCO  WALA  CKAC 
WLAC  WDSU  WCOA 
WDBJ  WHEC  KSL 
KWKH  KSCJ  WMAS 
WIBX  WMT  WWVA 
KFH  WORC  WKNB 
WKRC  WDNC/WIBW 
WTOC  KOMA  WHAS 
KGKO  KOH  KOIN 
KVIKOLKGBWDOD 
WNOX  KVOR  KTSA 
WSBT  WHP  WOC 
WMBG  WKBW 
KERN  WCAO  WJSV 
KFPY 

Your  Hostess,  Cobina 
Wright:  Mon.  1  hr. 
Network 

Columbia  Variety 
Hour:  Tues.  1  hr. 
Basic  minus  WNAC 
WKBW  WBBM 
WHAS  KMOX  Plus 
Supplementary  minus 
KFBK  KFPY  WIBW 
WWVA  KSL  Plus  Ca- 
nadian Plus  WNOX 
WHP  KOMA  WHAC 
WMBG  WDSU  WBNS 
WREC  WIBX 
Kate  Smith:  Wed.  1 
hr.  BaBic  minus  KMBC 
WKBW  WBBM 
WHAS  KMOX  Plus 
Supplementary  Plus 
Canadian  Plus  WHP 
KOMA  WDSU  WBNS 


4:00 

National    Student 

Federation  Program: 

Wed.    Ji   hr.    Network 


4:15 

Curtis  Institute  of 
Music:  Wed.  %  hr. 
WABC  WADC  WOKO 
WCAO  WNAC  WHK 
CKLW  WDRC.WFBM 
WCAU  WJAS  WEAN 
WFBL  WSPD  WJSV 
WMBR  WQAM 
WDBO  WDAE  KOIN 
WGST  WPG  WLBZ 
WBRC  WICC  WBT 
KVOR  WBNS  KRLD 
WSMK  KLZ  WDNC 
WBIG  KTRH  KLRA 
WFEA  WREC  WALA 
CKAC  WLAC  WDSU 
KOH  WDBJ  KTSA 
KWKH  KSCJ  WSBT 
WMAS  WIBX  WMT 
KFH  WSJS  WORC 
WNAX  WOC  WKBN 
WKRC  KGB  KOL 
WHAS  KVI  WTOC 
KOMA  WACO  WNOX 
WDOD  KDB  WHP 
Salvation  Army  Band 
Thurs.   34  hr.  Network 


4:30 

Chicago    Varieties: 

Mon.  V2  hr.  WABC 
WADC  WOKO  WCAO 
WKBW  WGR  WBBM 
WKRC  KRNT  CKLW 
WDRC  WFBM  KMBC 
KFAB  WHAS  WCAU 
WJAS  WSPD  WJSV 
WMBR  WQAM 
WDBO  WDAE  KHJ 
KDB  WGST  WPG 
WLBZ  WBRC  WDOD 
KVOR  WBNS  KRLD 
KLZ  IWBIG  WHP 
KTRH  WNOX  KLRA 
WFEA  WREC  WCCO 
WALA  CKAC  WDSU 
WCOA  WMBG 
WDBJ  WTOC  KWKH 
KSCJ  WSBT  WMAS 
WIBW  CFRB  WIBX 
KFH  WSJS  WORC 
KVI  KFPY  WBT 
Science  Service:  Tues.' 
i<  hr.  WABC  and 
network 


5:00 

Country  Church  of 
Hollywood;  Sun.  yi 
hr.  WABC  WADC 
WOKO  WCAO  WAAB 
WKBW  WBBM 
WKRC  WHK  KRNT 
CKLW  WDRC  WFBM 
KMBC  KFAB  WHAS 
WCAU  WJAS  WEAN 
KMOX  WSPD  WJSV 
WMBR  WQAM 
WDBO  WDAE  KHJ 
KDB  WGST  WLBZ 
WBRC  WICC  WDOD 
KVOR  WBNS  KRLD 
KLZ  WBIG  WHP 
KTRH  WNOX  KLRA 
WFEA  WREC  WCCO 
WALA  CKAC  WDSU 
KOMA  WCOA  WMBD 
WMBG  WTDBJ  WTOC 
KWKH  KSCJ  WSBT 
WMAS  CFRB  WIBX 
WWVA  KFH  WSJS 
WORC  WIBW  KVI 
KFPY  WBT 
5:15 

Og,  Son  of  Fire:  Mon. 
Wed.  Fri.  H  hr.  WABC 
WAAB  WGR   WJAS 
5:30 

vrumit  &  Sanderson: 
Sun.  y2  hr.  WABC 
WADC  WOKO  WCAO 
WAAB  WGR  WHK 
CKLW  WDRC  WFBM 
KMBC  WHAS  WCAU 
WEAN  KMOX  WFBL 
WSPD  WJSV  WICC 
WBNS  WDSU  KOMA 
WHEC  WMAS  KTUL 
WIBX  WWVA  KFH 
WORC 

Jack  Armstrong: 

Mon.  Tues.  Wed.  Thurs. 
Fri.  J4  hr.  Basic  minus 
KMOX  WBBM  WHAS 
WCAO  WNAC  WFBL 
WKRC  WDSU  WFBM 
KMBC  Plus  WAAB 
WHEC  WMAS 
Folk  Music:  Sat  >4  hr. 
WABC  WOKO  WCAO 
WAAB  WDRC  WJAS 
WEAN  WSPD  WJSV 
WDBO  WDAE  KHJ 
WGST  WPG  WLBZ 
WICC  WBT  WBIG 
WDSU  WCOA  WHEC 
WIBX  WKRC  WDNC 
KSL  KGKO  WBNS 
WMBR  KFAB  WOC 
WTOC  KVOR  KTSA 
WSBT  KHO  KOIN 
WBRC  WHP  WDOD 
WACO  KOMA  WFBL 
WMT  KTRH  KMBC 
KLZ  KRLD  WFEA 
KMOX  WALA  KLRA 
WREC  KFH  KWKH 
KDB  WORC  WFBM 
WQAM  KSCJ  KERN 
KEPY  CKAC 
5:45 

Dick  Tracy:  \i  hr. 
Mon.  Tues.  Wed.  Thurs 
Basic 


O     L 


B      R     O 


D   - 


50 


7  P.M. 


RADIO    M IRROR 

8P.M.  9RM. 


IORM. 


6  P.M. 


6:00 

Amateur  Hour  with 
Ray  Perkins:  Sun.  }/2 
hr.  WABC  WOKO 
WCAO  WAAB  WKBW 
WBBM  WKRC  WHK 
CKLW  WDRC  WFBM 
KMBC  WHAS  WCAU 
WJAS  KMOX  WFBL 
WJSV  KERN  KMJ 
KHJ  KOIN  KFBK 
KGB  KFRC  KDB 
KOL  KFPY  KWG 
KVI  WGST  WBT 
WBNS  KRLD  KLZ 
WREC  WCCO  WDSU 
WHEC  KSL  CFRB 
Buck  Rogers:  Mon. 
Tues.  Wed.  Thurs.  M 
hr.  WABC  WOKO 
WCAO  WAAB  WKBW 
WKRC  WHK  CKLW 
WCAU  WJAS  WFBL 
WJSV  WBNS  WHEC 
Frederic  William 
Wile:  Sat.  Yi  hr. 
WABC    and   network 


6:15 

Bobby  Benson:  Mon. 
Tues.  Wed.  Thurs.  Fri. 
V,  hr.  WABC  WAAB 
WGR  WCAU  WFBL 
WLBZ  WOKO  WDRC 
WEAN  WHEC  WMAS 


6:30 

Smiling  Ed  McCon- 
nell:  Sun.  M  hr.  Basic 
minus  WADC  WOKO 
WCAO  WNAC  WGR 
KMBC  WSPD  Plus 
Coast  Plus  WGST 
WLBZ  WBRC  WBT 
WBNS  KRLD  KLZ 
WLBW  WHP  KFAB 
WFEA  WREC  WISN 
WCCO  WLAC  WDSU 
KSL  WWVA  WICC 
WORC 

Kaltenborn  Edits  The 
News:  Fri.  H  hr. 
WABC  and  network 


6:45 

Voice  of   Experience: 

Sun.  Yi  hr.  WABC 
WADC  WCAO  WAAB 
WKBW  WBBM 
WKRC  WHK  CKLW 
WDRC  WFBM  KMBC 
WHAS  WCAU  WJAS 
WEAN  KMOX  WFBL 
WSPD  WBT  WCCO 
WHEC  WWVA 


If  you're  around  a 
radio  on  Sundays  this 
hot  weather  and  miss 
those  New  York  Phil- 
harmonic Concerts, 
tune  in  at  three  o'- 
clock and  hear  How- 
ard Barlow  conduct 
.  .  .  Two  hours  later 
is  a  California  pro- 
gram that  brings  you 
a  popular  church 
service  .  .  .  Still  on 
the  subject  of  Sun- 
day shows,  Feen-a- 
mint's  Amateur  Hour 
plans  to  sail  right 
through    until    fall. 


7:00 

Just  Entertainment: 

Mon.  Tues.  Wed. 
Thu.  Fri.  M  hr. 
WOKO  WNAC  WGR 
WDRC  WHAS  WCAU 
WEAN  WFBL  WSPD 
WJSV  WDBO  WDAE 
KFBK  KFPY  WBRC 
WICC  WBT  KVOR 
WBNS  WOC  WDNC 
WREC  WALA  WCOA 
KOH  WMBG  KTSA 
CFRB  KTUL  WIBX 
WSJS  WHEC  KLZ 
KOMA  WBIG  WSBT 
KMBC  WLBZ  WCAO 
SoconylandSketches: 
Sat.  y2  hr.  WABC 
WOKO  WNAC  WGR 
WDRC  WEAN  WLBZ 
WICC  WMAS  WORC 


7:15 

Just  Plain  Bill:  Mon. 
Tues.  Wed.  Thurs.  Fri. 
Y.  hr.  WABC  WCAO 
WNAC  WGR  WKRC 
WHK  CKLW  WCAU 
WJAS  WJSV 


7:30 

The  O'Neills:  Mon. 
Wed.  Fri.  lA  hr.  WABC 
WOKO  WCAO  WGR 
WORC  WCAU  WJAS 
WFBL  WJSV  WHP 
WHEC  WMAS 
WWVA  WORC 
Outdoor  Girl  Beauty 
Parade:  Sat.  Y2  hr. 
WABC  WOKO  WCAO 
WNAC  WBBM  WHK 
CKLW  WCAU  WJAS 
WFBL   CKAC   CFRB 


7:45 

Boake  Carter:  Mon. 
Tues.  Wed.  Thurs.  Fri. 
M  hr.  WABC  WCAO 
WNAC  WGR  WBBM 
WHK  CKLW  KMBC 
WHAS  WCAU  WJAS 
KMOX  WJSV  WBT 
WCCO  WDRC  WEAN 
KRLD  KOMA  WFBL 
WKRC 


At  seven  now  on 
week  days  is  a  new 
Wrigleyquarter  hour, 
billed  as  Just  Enter- 
tainment. The  music 
is  good  .  .  .  Skipping 
over  an  hour  on  Sun- 
days we  find  Ethel 
Merman  filling  in  for 
Eddie  Cantor.  She's 
the  glamor  girl 
straight  from  Broad- 
way and  don't  miss 
the  story  on  her  in 
this  issue  .  .  .  Kate 
Smith  is  taking  a 
month's  vacation, 
starting  the  first  of 
June.  Nothing  has  so 
far  been  scheduled 
to  take  her  place 
Monday  nights  .  .  . 
Have  you  caught 
that  new  quartet  with 
Johnnie,  the  Philip 
Morris  page  boy? 
They  broadcast  every 
Wednesday  at  eight. 


12 
IIPM  MIDNIGHT 


8:00 

Ethel  Merman:  Sun. 
Yi  hr.  WABC  WOKO 
WCAO  WNAC  WGR 
WBBM  WKRC  WHK 
CKLW  WOWO  WDRC 
WFBM  KMBC  WHAS 
WCAU  WJAS  WEAN 
KMOX  WFBL  WSPD 
WJSV  KERN  KMJ 
KHJ  KOIN  KFBK 
KGB  KFRC  KDB 
KOL  KFPY  KWG 
KVI  WGST  WBRC 
WBT  KRLD  KLZ 
KTRH  KFAB  KLRA 
WREC  WCCO  WDSU 
KOMA  KSL  KTSA 
KWKH  KTUL  WADC 
KRNT 

Fray  and  Braggiotti: 
Mon.  M  hr.  WABC 
and  Network 
Lavender  and  Old 
Lace:  Tues.  Y2  hr. 
Basic  minus  WKBW 
Johnnie  and  the 
Foursome:  Wed.  y% 
hr.  WABC  WADC 
WOKO  WCAO  WNAC 
WGR  WBBM  WKRC 
WHK  KRNT  CKLW 
WDRC  WFBM  KMBC 
KFAB  WHAS  WCAU 
WJAS  WEAN  KMOX 
WFBL  WSPD  WJSV 
WCCO 


8:30 

Gulf  Headliners:  Sun. 
V£  hr.  WABC  WADC 
WOKO  WCAO  WNAC 
WKRC  WHK  CKLW 
WDRC  WFBM  WHAS 
WCAU  WJAS  WEAN 
WFBL  WSPD  WJSV 
WNBF  WMBR 
WQAM  WDBO 
WDAE  WGST  WLBZ 
WBRC  WICC  WBT 
WDOD  WBNS  KRLD 
WSMK  WDNC 
WOWO  WBIG  WHP 
KTRH  WNOX  KLRA 
WFEA  WREC  WALA 
WSFA  WLAC  WDSU 
WCOA  WDBJ  WHEC 
KTSA  WTOC  KWKH 
WSBT  WMAS  KTUL 
WACO  WWVA  KGKO 
WSJS  WORC  WKBN 
KRGV 

Melodiana,  Abe 
Lyman:  Tues.  Ys  hr. 
Basic  Plus  WOWO 
WCCO  CFRB 
Everett  Marshall: 
Wed.  H  hr.  Basic 
minus  WHK  Plus  Coast 
Plus  WOWO  WBT 
KRLD  KLZ  WLAC 
KOMA  WDSU  KSL 
WIBW  WCCO  WHK 
Leith  Stevens'  Har- 
monies: Thurs.  Yi  hr. 
WABC  and  Network 
True  Story  Hour: 
Fri.  y2  hr.  WABC 
WADC  WOKO  WCAO 
WNAC  WGR  WBBM 
WHK  CKLW  WDRC 
WFBM  KMBC  KFAB 
WHAS  WCAU  WJAS 
WEAN  KMOX  WFBL 
WSPD  WJSV  KERN 
KMJ  KHJ  KOIN 
KFBK  KGB  KFRC 
KDB  KOL  KFPY 
KWG  KVI  WBT  WOC 
KLZ  WCCO  WHEC 
KSL  WORC    . 


9:00 

Ford  Symphony:  Sun. 
one  hr.  Basic  Plus  Coast 
Plus  Supplementary 
PIub  WNOX  WKBH 
WGST  WBNS  WDSU 
WNAX  WKBM 
WACO  KTUL  WIBY 
WOWO  KWO  Plus 
Canadian 

Bing  Crosby:  Tues.  Yi 
hr.  Basic  Plus  Coast 
Plus  WOWO  WBT 
KTUL  WGST  KLRA 
KTRH  KTSA 
CamelCaravaniThurs. 
Y2  hr.  Basic  Plus  Sup- 
plementary minus 
KFBK  KDB  KFPY 
KVOR  KLZ  WSBT 
WWVA  KGKO  WGLC 
KOH  WDNC  KHJ 
Plus  WGST  WBNS 
KFAB  WREC  WOWO 
WDSU  KOMA  WMBD 
WMGB  KTUL  WACO 
WNAX  WKBM 
Hollywood  Hotel: 
Fri.  one  hr.  Basic  Plus 
Coast  minus  KFPY 
KFBK  KDB  Plus  Sup- 
plementary minus 
WWVA  WGLC  Plus 
Canadian  Plus  WOWO 
WGST  WBNS  KFAB 
WREC  WDSU  KOMA 
WMBG  WMBD  KTUL 
WACO  WNAX  WNOX 
WIBX  WKBH 


9:30 

The  Big  Show:  Mon. 
Yi  hr.  Basic  Plus 
WOWO  WICC  WBT 
WBNS  KLZ  KFAB 
WREC  WCCO  CKAC 
WDSU  KSL  WGST 
WPG  WBRC  KRLD 
WORC 

Phil  Spitalny's  Hour 
of  Charm:  Tues.  Y2  hr. 
WABC  WADC  WOKO 
WCAO  WNAC  WGR 
WBBM  WKRC  WHK 
CKLW  WDRC  WFBM 
KMBC  WHAS  WCAU 
WJAS  WEAN  KMOX 
WFBL  WSPD  WJSV 
KERN  KMJ  KHJ 
KOIN  KFBK  KGB 
KFRC  KDB  KFPY 
KWG  KVI  KLZ  KSL 
WMAS  WCCO  KFAB 
Fred  Waring:  Thurs. 
one  hr.  Basic  Plus  Coast 
Plus  Supplementary 
minus  KDB  KWKH 
WSBT  WWVA  Plus 
WGST  WBNS  KFAB 
WREC  WDSU  KOMA 
WMBG  KTUL  WACO 
WNAX  WKBN  KNOX 
WMBD  Plus  Canadian 


Bing,  Crosby,  tired 
from  a  year's  strenu- 
ous work,  departs 
from  the  airways 
some  time  in  June. 
It's  already  rumored 
that  next  fall  he  will 
come  back  on  a  N  BC 
network.  If  he  does, 
it  will  be  his  first 
departure  from  Co- 
lumbia since  he 
started  on  the  net- 
works .  :  We  aren't 
sure  what's  happened 
to  Hollywood  Hotel, 
but  it  now  wins  our 
vote  as  radio's  most 
glamorous  hourshow. 
Dick  Powell  is  really 
clicking  as  the  sing- 
ing master  of  cere- 
monies. 


10:00 

Wavne  King.  Lady 
Esther:  Sun.  Mon.  Y2 
hr.  WABC  WADC 
WOKO  WCAO  WAAB 
WKBW  WBBM 
WKRC  WHK  CKLW 
WDRC  WFBM  KMBC 
WHAS  WCAU  WJAS 
KMOX  WFBL  WSPD 
WJSV  KERN  KMJ 
KHJ  KOIN  KFBK 
KGB  KFRC  KDB 
KOL  KFPY  KWG 
KVI  WBNS  KRLD 
KLZ  KFAB  WCCO 
WDSU  WIBW 
Camel  Caravan:  Tues 
H  hr.  WABC  WADC 
WOKO  WCAO  WNAC 
WKBW  WBBM 
WKRC  WHK  CKLW 
WOWO  WDRC 
WFBM  KMBC  WHAS 
WCAU  WJAS  WEAN 
KMOX  WFBL  WSPD 
WJSV  WMBR  WQAM 
WDBO  WDAE  KERN 
KMJ  KHJ  KOIN 
KFBK  KGB  KFRC 
KDB  KOL  KFPY 
KWG  KVI  WPG 
WGST  WLBZ  WBRC 
WICC  WBT  WDOD 
KVOR  WBNS  KRLD 
KLZ  WDNC  WKBN 
WBIG  WHP  KTRH 
WFAB  KLRA  WFEA 
WREC  WISN  WCCO 
WALA  WSFA  WLAC 
WDSU  KOMA  WMBD 
KOH  WMBG  WDBJ 
WHEC  KSL  KTSA 
WTOC  KWKH  KSCJ 
WMAS  WIBW  KTUL 
WIBX  WACO  WMT 
KFH  KGKO  WSJS 
WORC  WNAX 
Burns  and  Allen: 
Wed.  Yi  hr.  Basic  minus 
WHAS  Plus  Coast  Plus 
WBT  KRLD  KLZ 
WBIG  KTRH  WCCO 
WDSU  KOMA  KSL 
KTSA  WORC  WOWO 
Richard  Himber  with 
Stuart  Allen:  Fri.  }  ■< 
hr. 

California  Melodies: 
Sat.  Y2  hr.  WABC 
and   Network 


10:30 

Fray     &     Braggiotti: 

Sun.    M    hr. 

Lilac      Time:       Mon. 

Y2    hr. 

Alemite     Quarter 

Hour:    Thurs.    Y2    hr. 

WABC    and     Network 

Stoopnagle    and 

Budd:  Fri.    Yi  hr. 


Phil  Spitalny  is 
having  trouble  with 
his  all-girl  band 
again.  Romance  is 
rea  ring  its  ugly 
head,  what  with  this 
soft,  warm  weather, 
and  several  of  his 
girl  musicians  are 
threatening  to  trade 
in  their  horns  for  hus- 
bands .  .  .  Fred  War- 
ing's  'show  will  con- 
tinue until  the  last 
of  July,  at  least.  Af- 
ter that,  Fred  is 
tentatively  planning 
another  vaudeville 
tour,  covering  some 
of  the  towns  he 
missed  last  summer 
.  .'.  Have  you  heard 
Freddie  Berrens'  Or- 
chestra at  I  I  :30  on 
Wed  nesd  ays  and 
Fridays? 


11.00 

Claude  Hopkins  Or- 
chestra: Mon.  Sat. 
WABC  and  Network 
Dance  Orchestra: 
Fri.  WABC  and  Net- 
work 


11:30 

Dance    Orchestra: 

Sun.  WABC  and  Net- 
work 

Dance  Orchestra: 
Mon.  WABC  and  Net- 
work 

Dance  Orchestra: 
Tues.  Sat.  WABC  and 
Network 

Freddie  Berrens'  Or- 
chestra: Wed.  Fri. 
WABC   and   Network 


Rebroadcasts     For 

Western  Listeners: 

11:30 

The  Camel  Caravan: 

Thurs.  Yi  hr.  KERN 
KMJ  KHJ  KOIN 
KFBK  KGB  KFRC 
KDB  KOL  KFPY 
KWG  KVI  KLZ 
KVOR       KOH      KSL 


Burns  and  Allen 
(they  have  well- 
known  arranger 
Ferde  Grofe  direct- 
ing the  band  now) 
move  into  the  Jack 
Pearl  spot  at  ten  on 
Wednesdays  .  .  . 
Pearl,  now  off  the 
Columbia  network, 
reputedly  had 
sponsor  trouble.  That 
is,  too  many  people 
tried  to  tell  Jack 
what  to  do  to  be 
funny,  when  it  was 
Jack  who  really  knew 
all  the  time  .  .  . 
Wayne  King's  plan- 
ning a  personal  ap- 
pearance tour  in  a 
few  months.  Thou- 
sands of  his  fans 
have  been  request- 
ing the  chance  of 
seeing  the  waltz 
maestro  in  person 
.  ..Walter  O'Keefe's 
baby — or  rather  Mrs. 
Walter  O'Keefe's 
baby  was  a  boy. 
Which  probably  ac- 
counts  for  the 
strained  voice  in 
which  Walter  an- 
nounced his  pro- 
grams back  the  last 
of  April  .  .  . 


51 


RADIO    MIRROR 


NOON 


lr?M 


2  P.M. 


3  P.M. 


4  PM. 


5PM 


6  PM. 


12:00 

Tastyeast  Op- 
portunity Mati- 
nee: Sun.  Vi  hr. 
Network 

Fields  and  Hall: 
Mon.  Wed.Thurs. 
Fri.  Sat.  Yi.  hr. 
Network 


12:15 

Merry     Macs: 

Thurs.     Ji    hr. — 
Network 

Genia      Fonari- 
ova,    soprano: 

Sat.    H   hr.    Net- 
work 


12:30 

Radio     Ci  t  y 

Music  Hall:  Sun 

Hour — Network 


1:30 

Sunday  Forum: 

Sun.  l/2  hr  Net- 
work 

National  Farm 
and  Home 
Hour:  Mon. 
Tues.  Wed.  Thurs. 
Fri.  Sat.  1  hr. 
WJZ  and  Net- 
work 


2:30 

NBC    Music 

Guild  :    M  on  . 

Wed.  Thurs.  One 
hr.  Network 
Light  Opera 
Company:  Tues. 
one  hr.  WJZ  and 
Network 


2:30 

Lux  Radio 
Theater:  Sun.  one 
hr.  Basic  plus  West- 
ern minus  WTMJ 
WWNC  WBAP 
WJAX  plus  Coast 
plus  WLW  WIBA 
KFYR  WDAY 
KTHS  WFA A 
K  T  B  S  W  T  A  R 
CFCF 


Playlett:  Sat.  Yi 
hr.  WJZ  and  Net- 
work 


2:45 

Rita  Lester:  Wed. 
Fri.  \i  hr. 
Echoes    of    Erin: 

Thurs.  H  hr. — Net- 
work 


LIST  OF  STATIONS 


BLUE  NETWORK 

BASIC  WESTERN 


WJZ 

WBAL 

WMAL 

WBZ 

WBZA 


WSYR 

WHAM 

KDKA 

WJR 

WENR 

WGAR 


KOA 
KDYL 


KSO 
KWK 
WREN 
KOIL 


COAST 

KGO 

KFI 

KGW 


WPTF 

WTMJ 

KSTP 

WWNC 

WKY 

WBAP 


KPRC 
WEBC 
WRVA 
WJAX 
WFLA 
WOAI 
WLS 

KOMO 
KH? 


WEAF 
WTAG 
WBEN 
WCAE 
WTAM 


KSTP 
WTMJ 


WWJ 
WLW 
WSAI 
WFBR 
WRC 


RED  NETWORK 

BASIC 

WGY  WEEI 

WJAR  KSD 

WCSH  WDAF 


WESTERN 


WEBC 
KPRC 


WKY 
WOAI 


KVOO 
WFAA 


SOUTHERN 


wis 

WPTF 
WRVA 


WIOD 
WFLA 
WWNC 

CANADIAN 

CRCT  CFCF 


WJAX 
WMC 
WJDX 


KHO 
KDYL 
KOA 


WSB 
WSM 
WSMB 

COAST 

KGO 
KHJ 
KGW 


WHO 
WMAO 
WOW 
WTIC 


WBAP 
KTAR 


WAPI 
WAVE 


KOMO 
KFI 


12:00 
Masquerade: 

Mon.  Tues. 
Wed.  Thurs. 
Fri.  H  hr.  Net- 
work 

12:15 

What    Home 

Means  to  Me: 

Sun.  U  hr . 
Basic  plus 
Coast  plus 
KVOO  KPRC 
Honeyboy  and 
Sassafras: 
Mon.  Tues. 
Wed.  Thurs.  Fri. 
Sat.  M  hr. 


12:30 

University  of 
Chicago  Dis- 
cussions: Sun- 
Y  hr.  Network 
Merry  Mad- 
caps: Mon. 
Tues.  Wed. 
Thurs.  Fri.  Sat. 
Yi  hr.  Network 


1:00 

Road  to 
Romany:  Sun. 
Y2  hr.  WEAF  and 
Network 


1:15 

Orchestra:  Tues. 
Wed.  Thurs.  Fri. 
WEAF  and  Net- 
work 


1:30 

Little  Miss  Bab 

O:  Sun.  V,  hr. 
WEAF  WTAG 
WJAR  KYW 
WFBR  WGY 
WBEN  WCAE 
WSAI  WTAM 
WMAQ  WEEI 
WCSH  WRC 
WWJ  WOW 
WDAF  KSD 
WTIC 

Master  Music 
Hour:  Tues.  1  hr. 
Airbreaks: 
Thurs.  Yi  hr. 


2:00 

Sally  of  the 
Talkies:  Sun.  H 
hr.  Basic  plus 
WJDX  WSMB 
WSM  WMC  WSB 
WAPI 

Two  Seats  in  the 
Balcony:  Wed.  Yi 
hr.  Network 
Temple  Bells: 
Thurs.  Yi  hr. 
Magic  of  Speech: 
Fri  Yi  hr.  Network 
2:30 

The  Carefree 
Carnival:  Sun.  V£ 
hr. 

Kitchen  Party: 
Fri.  Yv  hr.  Basic 
plus  Western  plus 
Coast  plus  KYW 
KTHS  KTBS 
Week-end  Revue: 
Sat.  one  hr.  WEAF 
and  Network 
2:45 

Gould  and  Shel- 
ter, piano  team: 
Thurs.  U  hr.  WEAF 
and  Network 


3:00 

Radio     Guild:     Mon. 
Hour — Network 
Orchestra:    Tues.     Y2 
Network 

Castles  of  Romance: 
Thurs  Y,  hr  Network 
"Marco  the  Wan- 
derer": Fri.  .  Yz  hr. 
WJZ  and  Network 


3:15 

Sketch:    Wed.    H   hr. 

Network 


3:30 

Sunday  Vespers:  Sun! 
hr.    Network 


Here  are  the  sum- 
mer changes  for  re- 
ligious broadcasts 
over  the  blue  network 
on  Sundays:  Sunday 
Forum,  at  one  thirty, 
in  place  of  National 
Youth  Conference; 
Sunday  Vespers,  with 
Dr.  Paul  Scherer  from 
3:30  to  4:00  .  .  . 
Opportunity  Matinee 
now  presents  some  of 
the  winners  on  Gus 
Edwards'  amateur 
program  over  WOR 
.  .  .  Hear  Rita  Lester 
any  Wednesday  or 
Friday  at  2:45.  You'll 
like  her.  Although 
this  is  her  network 
debut,  she  is  well 
known  in  musical 
comedy. 


4:00 

Betty    and    Bob:    Mon 

Tues.  Wed.  Thurs.  Fri. 
Y  hr. — Basic  minus. 
KSO  KWCR  WREN 
Plus  Coast  Plus  WOAI 
WLW  WFAA  WTMJ 
KSTP  KVOO  WKY 
KPRC 


4:15 

Songs    and    Stories: 

Mon.    Y   hr.    Network 
Jackie  Heller:  Wed.  M 
hr.  WJZ  and  Network 
Dorothy    Page:    Thurs. 
Y  hr.  WJZ  and  Network 
4:45 


4:30 

Temple  of  Song:  Tues. 

Yi  hr.  WJZ  and  Network 


4:45 

General   Federation  of 

Women's  Clubs:  Y  hr 

WJZ    and    Network 


Ah!  Marco  the  Wan- 
derer is  back  with  us, 
at  three  on  Fridays. 
Remember  his  silver 
flute,  back  in  the  old 
days  of  NBC,  as  one 
of  the  most  popular 
dramatic  series  the  net- 
work ever  presented? 
It's  the  same  man  and 
his  adventures  will 
thrill  you  all  over 
again,    young    or    old. 


5:00 

Roses  and  Drums:  Sun. 
Vi  hr.— Basic  plus  WLW 
KTBS  WKY  KTHS 
WBAP  KPRC  WOAI 
Your  Health:  Tues.  Y, 
hr.    Network 


5:15 

Jackie  Heller:  Tues 
Fri.  Sat.  Y  hr.  Network 
Wooley   the    Moth: 

Tours.     \i    hr.    Network 


5:30 

Singing      Lady:      Mon 

Tues,  Wed.  Thurs.  Fri 
Yi  hr  WJZ  WBAL  WBZ 
WBZA  WHAM  KDKA 
WGAR  WJR  WLW 


5:45 

Bob  Becker's  Fireside 
Chat  About  Dogs:  Sun. 
Y  hr.  Basic  plus  WMT 
WCKY  WFIL 
Little  Orphan  Annie: 
Mon.  Tues.  Wed.  Thurs 
Fri.  Sat.  Y  hr.— Basic 
minus  WENR  KWCR 
KSO  KWK  WREN 
KOIL  Plus  WRVA 
WJAX  CRCT  WCKY 
WPTF  WFLA  CFCF 
WIOD 


NATIONAL 


3:00 

Home   Sweet   Home: 

Mon.  Tues.  Wed.  Thurs. 

Fri.   M  hr.fcWEAF  and 

Network 

3:15 

Vic   and   Sade:    Mon. 

Tues.       Wed.       Thurs. 

Fri.  Basic  minus  WLW 

plus  KYW  KFI 

3:30 

Penthouse  Serenade, 
Don  Mario:  Sun.  Yi 
hi- — Basic  plus  CoaBt 
Oxydol's  Ma  Perkins: 
Mon.  Tues.  Wed.  Thurs. 
Fri.  Y  hr. — Basic  minus 
WJAR  WHO  WDAF 
WMAQ  WOW— plus 
WKBF  WSM  WSB 
WAPI  WAVE  WSMB 

3:45: 

Dreams   Come  True: 

Tues.  Wed.  Thurs.  Yi 
hr.  Basic  minus  WHO 
WDAF  WMAO  WOW 
The  Herald  of  San- 
ity:  Fri.    M   hr. 


We  suppose  you've 
caught  up  with  the 
time  changes  on 
these  afternoon 
shows.  For  instance, 
Sally  of  the  Talkies 
is  at  2:00  on  Sun- 
days; Vic  and  Sade 
at  3:15,  week  days; 
Ma  Perkins  a  quarter 
hour  later;  Barry 
McKinley  a  quarter 
hour  after  Ma  .  .  . 
Follow  Home,  Sweet 
Home  every  week 
day  at  3:00.  It  will 
make   a    fan    of   you. 


4:00 

Woman's  Radio  Re- 
view: Mon.  Tues.  Wed. 
Thurs.    Fri.    Y2    hr. 


4:15 

Carol     Deis,     soprano: 

Sat.    M    hr.    WEAF   and 
Network 


4:30 

Harry  Reser's  Orches- 
tra: Sun.  Y  hr.  Basic 
minus  WFBR  WLIT 
KSD  WHO  WCW 
Peaceful  Valley  Folks: 
Tues.  Wed.  Thurs.  Fri 
Sat.  Y  hr.  Network 


4:45 

Dream     Drama:     Sun 

Y       hr. — Basic      minus 
WHO    WOW 


Rumors  reach  us 
that  Little  Miss  Bab-O 
(Mary  Small  is  the 
name)  takes  her  sum- 
mer vacation  soon,  if 
not  already.  She  had 
her  thirteenth  birth- 
day around  the  mid- 
dle of  May  .  .  .  Carol 
Deis,  soprano  at  4:15 
on  Saturdays  (at  the 
latest  report  anyhow) 
is  being  groomed  for 
immediate  stardom  by 
NBC's  artist  bureau 
.  .  .  A  new  kids'  show 
at  5:45  takes  the  place 
of  the  Ivory  Stamp 
Club. 


5:00 

Kay      Foster,      Songs: 

Mon.  Sat.  Y  hr.  Network 
Orchestra:  Tues.  Yi  hr 
Network 

Shirley  Howard:  Wed. 
Fri.  M  hr.  WEAF  and 
Network 

N't'l  Congress  Par- 
ents, Teachers  Pro- 
gram: Thurs.  Yi  hr. 
Network 


5:15 

Grandpa  Burton:  Mon. 

Wed.    Fri.    Y    hr. 


5:30 

The  House  By  Side  ol 

Road:     Sun.     Yi     hr. — 

Basic  plus  WWNC  WIS 

WPTF      KPRC      WKY 

WOAI     KVOO     WBAP 

plus       WTAR       KTHS 

WVAX        KSD        plus 

Canadian 

Sugar      and      Bunny: 

Thurs.  H  hr. 

Alice   in   Orchestralia: 

Mon.   \i  hr.   Network 

Interview,  NellieRevell: 

Fri.   Y.  hr. 

Our  American  Schools: 

Sat.  Yi  hr.— Network 


5:45 

Nursery  Rhymes:  Tues. 

Y  hr.  'Network 

"Lost     Cabin     Mine": 

Mon.   Wed.   Fri.   WEAF 
and    Network 


52 


RADIO     MIRROR 


6PM 


>PM. 


8PM 


9PM 


10PM. 


IIPM. 


MIDNIGHT 


6:00 

Heart  Throbs  of 
the  Hills:  Sun!  M 
hr.  Network 
U.  S.  Army  Band: 
Mon.  H  hr.'  Network 
Winnie  -  The  - 
Pooh:  Tues.  Fri. 
WJZ  and  Network 
Education  in  the 
News:  Wed.  J^  hr. — 
Network 

"The      Little      Old 
Man":      Thurs.      M 
hr.    Network 
The     Jewish     Pro- 
gram:  Sat.    y2  hr. 


6:15 

Ivory  Stamp  Club: 

Mon.  Wed.  Fri.  M 
hr.  WJZ  WBZ  WBZA 
Orchestra:  Thurs 
M    hr.    '  Network 


6:30 

Grand  Hotel:  Sun. 
J^  hr.  Basic  plus 
Coast  plus  WTMJ 
KSTP    WEBC 


6:45 

Lowell      Thomas: 

Mon  Tues.  Wed. 
Thurs.  Fri.  \i  hr  — 
WJZ  WGAR  WLW 
CRCT  WBZ  WBZA 
WSYR  WBAL 
WHAM  WMAL 
WJAX  WFLA 
KDKA  WJR  CFCF 
WIOD   WRVA 


6:00 

Catholic    Hour:    Sun. 
yi  hr. — Network. 
Congress         Speaks: 
Mon.     M    hr.    WEAF 
and    Network 
Orchestra:         Tues. 
Wed.    Thurs.    Fri.    M 
hr.  Network 
Tom  Coakley  Orches- 
tra:  Sat.   y2   hr. 


6:15 

Mid-week    Hymn 

Sing:     Tues.      Ji     hr. 

Network 


6:30 

Continental  Varie- 
ties: Sun.'  y2  hr.  WEAF 
and  Network 
Press  Radio  News: 
Mon.  Tues. Wed.  Thurs. 
Fri.  Sat. 


6:45 

Sketch:  Mon.  Tues. 
Wed.  U  hr.  WEAF 
and  Network 
Billy  and  Betty: 
Thurs.  Fri.  WEAF  and 
Network 

Songfellows:  Sat. 
Ji  hr.  WEAF  and  Net- 
work. 


7:00 

Jack  Benny:  Sun. 
Basic  Plus  Western 
minus  WWNC  WBAP 
WLS  Plus  WKBF 
WIBA  KFYR  WIOD 
WTAR  WAVE  WSM 
WSB  WSMB  KVOO 
WFAA  KTBS  WSOC 
WDAY  WMC 
Amos  and  Andy: 
Mon.  Tues.  Wed. 
Thurs.  Fri.  M:  hr. — 
Basic  minus  KWK 
KWCR  WREN  KSO 
KOIL  —  plus  CRCT 
WRVA  WPTF  WIOD 
WFLA   WCKY 

7:15 

Tony  and  Gus:  Mon. 
Tues.  Wed.  Thurs.  Fri. 
M   hr.   WJZ   and   Net- 
work 
7:30 

Baker's  Broadcast, 
Joe  Penner:  Sun.  J4 
hr.  —  Basic  plus 
Western  minus  WWNC 
WBAP  Plus  Coast  Plus 
WSMB  KVOO  WFAA 
Red  Davis  Series: 
Mon.  Wed.  Fri.  Ji  hr.— 
Basic  minus  WJR 
WGAR  Plus  Western 
minus  WTMJ  WBAP 
WLS  Plus  WIBA  WIS 
WIOD  WSM  WMC 
WSB  WJDX  WSMB 
KTBS  WTAR  WAVE 
WSOC  WKBF  KOA 
KDYL  WLW  WFAA 
Hits  and  Bits:  Tues. 
y2  hr.  WJZ  and  Net- 
work 

Floyd  Gibbons:  Thurs. 
M   hr.   WJZ   and   Net- 
work 
7:45 

Dangerous  Paradise: 
Mon.  Wed.  Fri.  M  hr. 
Basic  Plus  KTBS  WSM 
WSB  WFAA  WKY 
WLW  WHO 


8:00 

NBC  String  Sym- 
phony: Sun.  1  hr. 
WJZ  and  Network 
Eno  Crime  Clues: 
Tues.  y2  hr. — Basic 
minus  WHAM  WENR 
plus  WLW  WLS 
Hal  Kemp  Orchestra: 
Wed.  }/2  hr.  WJZ  and 
Network 

Irene  Rich:  Fri.  M 
hr. — Basic  minus  WJR 
WGAR  WENR  KWK 
plus  WLS  WSM  WMC 
WSB  WAVE 
Phil  Cook  Show 
Shop:  Sat.  )4  hr. 
Network 


8:15 

Morton  Downey:  Fri 

H  hr.  Basic  plus  WFI 
WKBF   WCKY 


8:30 

Meredith  Wilson  Or- 
chestra: Mon.  y2  hr. 
WJZ  and  Network 
Welcome  Valley, 
Edgar  A.  Guest:  Tues. 
y2  hr.  Basic  plus 
WCKY  WMT 
House  of  Glass:  Wed. 
y2  hr.  Basic  minus 
WBZ  KWK  plus  WMT 
WCKY 

Kellogg  College 
Prom,  Ruth  Etting: 
Fri.  y2  hr.  Basic  plus 
WFIL    WCKY    WMT 


9:00 

Melodious    Silken 

Strings    Program: 

Sun.  y2  hr.  Basic  plus 
Western  minus  WTMJ 
KSTP  WBAP  WEBC 
WOAI  plus  WLW 
WIOD  WAVE  WSM 
WSB  WMC  WJDX 
WSMB  WFAA  KTBS 
KTHS 

Sinclair  Minstrels: 
Mon.  }/%  hr. — Basic 
Minus  WMAL  WENR 
WSYR  KWCA  plus 
Western  minus  WBAP 
KOMO  KDYL  KHQ 
KGW  plus  WSB  WIBA 
WDAY  KFYR  WFAA 
WIS  WIOD  WSM 
WSMB  WJDX  KTBS 
KVOO  WSOC  WTAR 
WMC  KTHS  KFSD 
KTAR  KPO 
Red  Trails:  Tues  y2  hr. 
Our  Home  on  the 
Range,  John  Charles 
Thomas:  Wed.  Jf  hr. 
Basic  plus  Coast  plus 
WIRE  WMT  WCKY 
Death  Valley  Days: 
Thurs.  H  hr. — Basic 
minus  WENR  plus 
WLW  WLS 
Beatrice  Lillie:  Fri. 
}4  hr.  WJZ  and  Net- 
work 

9:30 

Walter  Winchell:  Sun. 
J4    hr. — Basic 
Princess  Pat  Players: 

Mon.  J-£  hr. — Basic 
Armour  Hour,  Phil 
Baker:  Fri.  y2  hr.— 
Basic  plus  Western 
minus  WPTF  WBAP 
plus  Coast  plus  WIOD 
WSM  WMC  WSB 
WAPI  WSMB  WFAA 
WAVE  WCKY 
National  Barn  Dance: 
Sat.  Hour.  Basic  plus 
WLS  WKBF 


10.00 

Raymond    Knight: 

Mon.    1   hr.    WJZ   and 
Network 

Fibber  McGee  and 
Molly:  Tues.  y2  hr. 
Basic  plus  WFIL 
WCKY  WMT 
Jimmy  Fidler:  Wed. 
M  hr.  Basic  minus 
KWK  plus  WLIT 
WCKY  plus  coast 
Town  Meetings: 
Thurs.  y2  hr.  WJZ 
WMAL  WBZ  WBZA 
WSYR  WHAM  KDKA 
WGAR  WFIL  WCKY 
WENR  KWCR  KSO 
WREN  KOIL  (WPTF 
WWNC  WIS  WJAX 
WIOD  WFLA  WTAR 


10:15 

Vera  Brodsky,  Harold 
Triggs,  Louis  Ans- 
pacher:  Sun.  J4  hr. 
Basic   plus   WCKY 


10:30 

An  American  Fire- 
side: Sun.  y2  hr  Net- 
work 

Economic  and  Social 
Changing  Order: 
Thurs.  y2  hr. — Network 
Guy  Lombardo  Or- 
chestra:    Sat.     J4    hr. 


B  ROAD  C  AS  1 1  N  G       C  O  M  PA  NY 


7:00 

K-7:  Sun.  y2  hr.  WEAF 
and  Network. 

7:15 

Stories  of  the  Black 
Chamber:  Mon.  Wed. 
Fri.  H  hr.  WEAF 
WTIC  WTAG  WJAR 
WCSH  KYW  WGY 
WBEN  WCAE  WTAM 
WSAI  WMAQ 

7:30 

Sigurd  Nilssen,  basso 

Graham     McNamee: 

Sun.  M  hr.— WEAF 
WTAG  WJAR  WCSH 
WRC  WGY  WTAM 
WWJ  WSAI  WMAQ 
KSD  WOW  WBEN 
Easy  Aces:  Mon.  Tues. 
Wed.  J4  hr.  WEAF 
WTIC  WTAG  WJAR 
WCSH  KYW  WGY 
WBEN  WCAE  WTAM 
WSAI  WMAQ  WEEI 
WRC 

Molle  Minstrel 
Show:  Thurs.  M  hr. 
Basic  minus  WBEN 
WFI  WEEI  WTIC 

7:45 

The   Fitch   Program: 

Sun.  ]/i  hr.  Basic  minus 
WEEI  WDAF  plus 
CFCF  WKBF 
You  and  Your  Gov- 
ernment: Tues.  J4  hr. 
Thornton  Fisher:  Sat. 
M  hr.  WEAF  WTIC 
WTAG  WJAR  WCSH 
KYW  WHIO  WRC 
WGY  WBEN  WTAM 
WWJ  WMAQ  KSD 
WOW  WIBA  KSTP 
WEBC  WDAY  KFYR 
WRVA  WPTF  WTAR 
WSOC  WWNC  WIS 
WJAX  WIOD  WFLA 
WAVE  WMC  WAPI 
WJDX  WSMB  WSB 
WCAE  WSAI  WIRE 
WSM 


8:00 

Major  Bowes  Ama- 
teur Hour:  Sun.  Hour 
— Complete  Red  Net- 
work 

Studebaker,  Richard 
Himber:  Mon.  J^hr. — 
Basic  plus  KVOO  WKY 
WFAA  KPRC  WOAI 
KTBS 

Leo  Reisman:  Tues. 
}/&  hr.  Basic  minus 
WSAI  plus  Western 
minus  WUAI  WFAA 
plus  Southern  minus 
WRVA  WAVE  plus 
WKBF  WIBA  WDAY 
KFYR  WSOC  WTAR 
One  Man's  Family: 
Wed.  y2  hr. — Complete 
plus  KTBS  WCKY 
KFYR  WDAY  WIBA 
Rudy  Vallee:  Thurs. 
Hour — Complete  plus 
KFYR  WDAY 
Cities  Service:  Fri. 
Hour  —  Basic  minus 
WMAQ  plus  Western 
plus  Coast  plus  CRTC 
KOA  KDYL 
Lucky  Strike  Pre- 
sents: Sat.  one  hr. — 
Basic  plus  Western 
plus  Coast  plus  WIBA 
KTBS  WMC  WSB 
WAPI  WJDX  WSMB 
WAVE 
8:30 

Voice  of  Firestone: 
Mon.  J^  hr. — Basic 
plus  Western  minus 
WFAA  WBAP  KTAR 
plus  Southern  minus 
WRVA  WAPI  .  plus 
WDAY  WKBF  WIBA 
KFYR  WSOC  .WTAR 
KTBS 

Lady  Esther,  Wayne 
King:  Tues.  Wed.  y2 
hr.  Basic  minus  WFBR 
plus  WTMJ  KSTP 
WKY  KPRC  WSM 
WSB  WMC  WOAI 
WKBF  WSMB  WBEN 
WTIC   WBAP   KVOO 


9:00 

Manhattan  Merry  Go 
Round:  Sun.  \4  hr. — 
Basic  minus  WBEN 
WCAE  WEEI  plus 
WTMJ  KSTP  WEBC 
CFCF  plus  Coast 
A  and  P  Gypsies: 
Mon.  y2  hr. — Basic 
Ben  Bernie:Tues.  H  hr. 
— Basic  minus  WDAF 
plus  WTMJ  KSTP 
WDAY  KFYR  WMC 
WSB  WBAP  KTBS 
KPRC  WOAI  KOA 
WFI  KVOO 
Fred  Allen:  Wed. Hour 
—  Basic  plus  WIS 
WJAX  WIOD  WSB 
WTMJ  KTBS  KPRC 
WOAI  KSTP  WRVA 
WSMB  KVOO  WKY 
WEBC  WPTF  WSM 
WMC 

Showboat  Hour: 
Thurs.  Hour — Com- 
plete Red  Network 
Waltz  Time:  Fri.  y2 
hr.  Basic  minus  WEEI 
Radio  City  Party:  Sat. 
J-4  hr.  Complete  Red 
Network 


9:30       -> 

American  Musical 
Revue:  Sun.  J4  hr. — 
Complete  Red  Network 
IWusic  at  the  Hay- 
dn's: Mon.  y2  hr. 
Complete  minus  WTIC 
WAVE  KTAR  WAPI 
WBAP  plus  KTBS 
Ed  Wynn,  Eddie 
Duchin:  Tues.  %  hr. — 
Complete  minus  WSAI 
WAPI  WFAA  plus 
WIBA  WSOC  KGAL 
WDAY  KTHS  KFSD 
KTBS  KFYR  KGIR 
WKBF 

Pick  and  Pat:  Fri.  y2 
hr. — Basic  minus  WEE  I 
Al  Jolson:  Sat.  one  hr. 


10:00 

Gibson  Family:  Sun. 
one  hr.  Basic  plus 
KSTP  WTMJ  WEBC 
KFYR  WDAY  WIBA 
plus  Coast 

Contented  Program: 
Mon.  y2  hr. — Basic  plus 
Coast  plus  Canadian 
plus  KSTP  WTMJ 
WEBC  KPRC  WOAI 
WFAA  KFYR  WSM 
WMC  WSB  WKY 
Palmolive:  Tues.  hour 
— Basic  minus  WFI 
WTIC  plus  Coast  plus 
Canadian  plus  Southern 
minus  WAPI  plus 
WDAY  KFYR  WSOC 
KGIR  KFSD  KGHL 
WKBF 

Pleasure  Island:  Wed. 
y2  hr.  —  Basic  plus 
Southern  minus  WAPI 
plus  WKBF  WKY 
KTHS  WFAA  KPRC 
WOAI  KTBS  KVOO 
Whiteman's  Music 
Hall:  Thurs.  hour- 
Complete  plus  WDAY 
KFYR  KTBS  KTHS 
WIBA 

Campana's  First 
Nighter:  Fri.  y2  hr  — 
Basic  plus  Western 
minus  KVOO  WBAP 
KTAR  plus  WSMB 
WMC    WSM     WSB 


10:30 

Max  Baer:  Mon.  J^  hr. 
Ray  Noble  Orches- 
tra: Wed.  y2  hr.  Basic 
plus  KYW  WKBF 
plus  Coast  plus  WSM 
WMC  WSB  WAPI 
WJDY  WSMB  WAVE 
Circus  Nights  with 
Joe  Cook:  Fri.  y2  hr. 
Let's  Dance  Program: 
Sat.  3  hours  WEAF 
and   Network 


11:  DO 

Orchestra:  Mon.  J^hr. 
Orchestra:  Tues.  }^hr. 
Orchestra:  Wed.  Hhr. 
Orchestra:  Fri.  y2  hr. 
Orchestra:  Sat.   y2  hr. 


11:30 

Orchestra:  Sun.   y2  hr. 
Jolly  Coburn  Orches- 
tra:   Mon.    y2   hr. 
Orchestra:  Tues.  J-^hr 
Orchestra :Thurs.  ]/2h" 


Boys  and  girls,  hold 
your  hats.  Winnie- 
The-Pooh  has  come 
back  at  the  clamor- 
ous request  of  kiddie 
listeners.  Tuesdays 
and  Fridays,  now,  at 
six  over  the  Blue 
network,  an  adapta- 
tion of  A.  A.  Milne's 
books  goes  out  over 
+  he  air  .  .  .  Joe 
Cook  changes  his 
hour  and  his  network 
for  Silvertown's  Cir- 
cus Nights.  He  is  on 
at  ten  thirty  over 
WEAF's  chain  of  sta- 
tions .  .  .  Did  you 
know  that  Raymond 
Knight's  delightful 
nonsense  is  once 
more  available?  He 
has  a  full  hour  at 
10:00  on  Mondays 
for  his  fans. 


11:00 

Orchestra:  Mon.  y2 
hr.  Network 
Reggie  Childs 
Orchestra:  Tues.  }4  hr. 
John  B.  Kennedy: 
Wed.  Vz  hr. 
George  R.  Holmes: 
Fri.     \i    hr. — Network 

11:15 

Jesse  Crawford,  or- 
ganist: Mon.  Ji  hr. 
Network 

11:30 

Jolly  Coburn  Orches- 
tra: Mon.  Wed.  Fri. 
H  hr.  Network 
National  Radio 
Forum:  Thurs.  y2 
hr. — Network 

11:45 

The    Hoofinghams: 

Mon.  Tues.  Wed.  Thurs. 
Fri.  34  hr.  WEAF  and 
Network 


It  is  sad  but  true  j 
— Fred  Allen  leaves 
us  the  last  of  June 
for  a  rest  from  radio 
and  to  act  in  a  new 
Twentieth  Century 
film,  "Sing,  Gover- 
nor, Sing."  He  plays 
in  it  with  Paul  White- 
man.  Maybe  after 
that  he  won't  poke 
so  much  fun  at  the 
movies,  unless  he's  a 
big  success.  Then  he 
can  afford  to. 


53 


WHAT  DO  YOU  WANT  TO 


Bud  Howard 

THE  Lombardos  seem  to  be  the  most  popular  subject 
for  discussion  this  month.  Of  course,  I  can't  answer 
all  your  questions  about  them,  so  I've  incorporated 
them  into  one  answer.  You  may  not  be  the  one  whose 
name  appears  in  print  on  this  page,  but  if  you  are  one  of 
the  many  who  are  seeking  information  about  the  Lom- 
bardos, you'll  find  your  answer  along  with  the  others,  ad- 
dressed to  Bernice  F.,  Egg  Harbor  City,  N.  J.  You  see, 
Bernice's  letter  was  the  first  to  arrive. 

Miss  K.  K.  K.,  Wichita,  Kansas — Billy  Page  who  plays 
Jack  in  "One  Man's  Family"  is  sixteen  years  old.  He  was 
born  in  San  Francisco  on  April  18.  He's  been  the  leading 
juvenile  actor  on  the  Pacific  Coast  for  five  years  and  is  the 
recipient  of  enough  fan  mail  to  turn  the  head  of  a  great 
many  older  persons.  Away  from  his  radio  duties,  he's  a 
real  boy.  He  has  built  a  number  of  radio  sets,  and  has  a 
collection  of  airplane  models  designed  and  made  by  him- 
self.    He   now   goes   under   his    real    name — Page   Gilman. 

S.  B.  H.,  Greenwich,  N.  J.— Mildred  Bailey  and  Wil- 
lard  Robison  are  off  the  air  now.  They're  both  white. 

Carl  P.,  New  Haven,  Conn. — Mary  Small  is  five  feet 
two  inches  tall,  weighs  115  pounds,  is  in  her  second  term  of 
high  school,  born  May  3,  1922.  Her  favorite  sports  are  ten- 
nis, roller  and  ice  skating. 

Agnes  R.,  Wilmington,  Del. — Bing  Crosby  has  been 
married  to  Dixie  Lee  all  of  five  years.  To  our  knowledge, 
this  is  Bing's  first  marriage  and  it  seems  to  be  a  happy  one. 

Miss  Lydia  S.,  Brooklyn,  N.  Y. — It  really  is  not  asking 
too  much,  Lydia.  Glad  to  help  out.  Elsie  Hitz  was  born  in 
Cleveland,  Ohio,  July  21,  1902.  She  made  her  theatrical 
debut  in  New  York  at  the  age  of  15.  She's  been  here  ever 
since,  so  figure  it  out  for  yourself  how  long  she's  been  liv- 
ing in  New  York.  Of  course  she  has  been  out  of  the  United 
States.  One  time  she  was  ship-wrecked  on  a  trip  to  Ber- 
muda. And  that's  the  truth,  pal.  There's  no  record  of  her 
having  attended  any  dramatic  schools.  Yes,  she's  married 
—to  a  Mr.  Jack  Welch. 

Bernice  F.,  Egg  Harbor  City,  N.  J. — Now  for  the  "Gay 
Lombardos."  They're  all  married,  but  Leibert  only  recently 

54 


KNOW? 


Write  to  the  Oracle,  RADIO  MIRROR,  1926  Broad- 
way, New  York  City,  and  have  your  questions 
about  personalities  and   radio   programs  answered. 


Walter  O'Keefe  on  the  Camel  Caravan,  wants  you  to 
know  that  he's  the  father  of  a  new  baby  boy.  It  hap- 
pened the  night  before  this  was  written,  right  in  the 
middle   of   a    song    on    his   Thursday    evening    broadcast. 


lost  his  wife.  Guy  doesn't  sing.  The  singing  trio  is  made  up 
of  Carmen  Lombardo,  Fred  Higman  and  Lawrence  Owen. 
The  birthdays  but  not  the  years  of  the  Lombardos  are 
available.  They  are:  Guy,  June  19;  Leibert,  February  11; 
Carmen,  July  16,  and  Victor,  April  10.  The  men  of  the 
band  do  not  play  with  any  other  orchestras.  Fred  Kreitzer 
is  the  Lombardos'  able  pianist  as  well  as  arranger.  If  you 
want  pictures,  address  your  letter  to  them  in  care  of  the 
National  Broadcasting  Co.,  Rockefeller  Center,  New  York. 

Gayle  G.,  Stanton,  N.  Dak. — Pinky  Lee  who  was  on 

the  Carefree  Carnival  which  is  off  the  air  at  this  present 
writing,  was  a  former  vaudeville  actor.  There  are  no  pic- 
tures of  the  entire  cast  of  One  Man's  Family  available  but 
why  don't  you  write  to  the  individual  members  of  the 
cast  in  care  of  the  National  Broadcasting  Company,  San 
Francisco,  Calif.?  Alice  Fay  is  busy  making  pictures  out 
Hollywood  way. 

Miss  Lillie  A.  H.,  Chicago,  111.— I'm  sorry,  Lillie.  I 
couldn't  get  all  the  information  you  wanted  on  .Marian 
and  Jim  Jordan.  They  both  were  born  in  Peoria,  111.  They 
met  when  they  were  sweet  sixteen,  didn't  get  married  until 
Jim  returned  from  the  War.  They  have  two  children, 
Kathryn  and  Jim,  Jr. 

B.  P.,  Philadelphia,  Pa. — Irene  Hubbard  is  well  in  her 
thirties.  Her  birthday  is  not  available.  The  Showboat  is 
the  only  program  she's  on  now,  but  she's  heard  on  other 
programs  from  time  to  time. 

F.  D.  B.,  East  Islip,  N.  Y. — The  Goldbergs  are  no  more. 
The  creator  of  "The  Rise  of  the  Goldbergs,"  Gertrude  Berg, 
is  now  back  on  the  air  in  her  new  series,  "The  House  of 
Glass."    You'll  find  her  story  in  this  issue  on  page  22. 

Margaret  from  Camden,  N.  J.— Yes,  Myrt  and  Marge 
are  really  mother  and  daughter.  Don't  tell  me  you  didn't 
see  the  picture  of  them  with  Clarence  Tiffingtuffer  in  the 
June  issue  on  page  39? 

Annette  M.,  Newark,  N.  J— Jessica  Dragonette  is  not 
married.  What  you  read  was  just  a  rumor.  Her  sister  is  a 
very  charming  person  who  has  helped  her  in  her  career 
since  their  parents  died. 


RADIO     MIRROR 


JIFFY  KODAK  V.  P.  — gives  you  the  latest 
creation  of  Eastman  designers  ...  a 
smart,  small  camera  that  gets  good  pic- 
tures. V.  P.  stands  lor  "vest  pocket" — 
and  it  really  fits.  Opens  for  action  at 
the  touch  of  a  button.  Eye-level  finder. 
Takes  ls/s  x  2</a-lneh  pictures.  Costs  but  $5. 


}ese  newer i\o< 


show  what  your  old  camera  lacks 


JIFFY  KODAK— Works  so  fast  it 
had  to  be  called  "Jiffy."  Touch  a 
button— "Pop" — it  opens.  Touch 
another — "Click" — it  gets  the 
picture.  Extra  smartness  in  its 
etched  metal  front.  For  2Mx31/4- 
inch  pictures,  18.  For  21^x4Ii- 
inch  pictures,  $9. 

BROWNIE— Old  reliable  of  the 
picture-making  world.  The 
finest  models  ever,  the  Six -16 
and  Six -20,  have  the  clever 
Diway  lens  for  sharp  pictures 
of  near  and  distant  subjects. 
Six-16  Brownie  makes  2%  x  4M- 
inch  pictures,  costs  $3.75 . . .  the 
Six-20  makes  2Mx3H -inch  pic- 
tures, costs  $3. 


YOU  SIMPLY  CAN'T  SHOW  your  picture- 
taking  ability  with  an  out-of-date  camera 
— any  more  than  you  can  show  your  driving 
ability  with  an  obsolete  car. 

Older  cameras  simply  don't  measure  up  to 
1935  standards.  Look  at  these  new  models. 
Check  over  their  features.  To  their  other 
fine  points,  add  better  lenses  and  shutters 
than  you  could  ever  before  buy  at  the  price. 

Get  behind  a  new  Kodak  or  Brownie  and 
find  how  skillful  you  really  are.  Your  dealer 
has  the  model  you  want.  Kodaks  from  $5  up; 
Brownies  as  low  as  $1.  What  other  pastime 
will  give  you  so  much  for  so  little? . . .  Eastman 
Kodak  Company,  Rochester,  N.  Y.  . . .  Only 
Eastman  makes  the  Kodak. 


55 


WHAT  DO  YOU  WANT  TO 


Rudolf  H.  Hoffmann 

IT  may  be  spring  outside,  and  soft  breezes  may  be  blow- 
ing, but  there  hasn't  been  any  softening  in  the  temper 
of  the  letters  we've  been  receiving  this  last  month. 
Digging  our  way  out  of  the  avalanche  of  mail,  we  selected 
the  following  as  the  most  pertinent,  to-the-point  comments. 
And  it  still  goes— our  offer  of  |20.00  for  the  first  prize, 
|10.00  for  the  second,  and  $1.00  each  for  the  next  five.  Even 
if  you  aren't  interested  in  the  money  side  of  the  question, 
you  must  have  something  to  say.  Read  these  letters  over, 
then  write  to  the  Editor,  Radio  Mirror,  1926  Broadway, 
New  York,  and  mail  it  by  June  22. 

$20.00    PRIZE 

How  I  abominate  the  person  who  says  in  a  superior 
manner,  "Oh,  I  never  listen  to  the  radio."  To  me  he  is  in 
the  same  class  with  the  man  in  the  art  gallery  who  re- 
marked that  he  didn't  see  anything  in  the  pictures. 

There  are  so  many  wonderful  things  on  the  radio  now 
that  a  person  who  cannot  find  something  entertaining  and 
instructive  for  his  own  needs  merely  shows  his  own  ignor- 
ance or  shallowness. 

I  do  believe  we  should  be  more  discriminating  in  the  use 
of  our  radios.  To  turn  them  on  and  just  let  them  go  con- 
stantly, half  unnoticed,  is  foolish.  It  dulls  our  sensibilities, 
and  at  times  we  then  become  annoyed  and  snap  the  radio 
off,  as  if  it  were  a  great  offender.  Our  radio  should  not  be 
made  to  compete  with  our  bridge  games  and  conversations, 
but  should  be  listened  to  with  courtesy.  Surely  we  would 
not  be  so  discourteous  to  an  artist  in  the  flesh  as  many  of 
us  are  to  an  artist  over  the  air! 

To  the  people  who  are  always  so  greatly  concerned  about 
improving  radio  I  suggest  that  a  campaign  be  started  in- 
stead to  "Improve  the  Listener." 

Mrs.  L.  K.  Wells, 
Tulsa,  Oklahoma. 

$10.00    PRIZE 

Radio  is  the  back-bone  of  social  life  in  the  small  town, 
in  this  small  mill  town  there  is  no  moving  picture  show,  and 
the  people  have  been  hard  hit  by  the  depression.  Yet  each 
Saturday  night,  thanks  to  the  dance  programs,  rugs  are 
turned  back,  the  radio  is  turned  on,  and  the  younger  crowd 
dance. 

What  mother  could  fail  to  be  grateful  to  the  makers  of 
"such  and  such"  crackers,  for  making  this  program  possible? 

56 


SAY? 


This  is  your  page,  readers!  Here's  a  chance  to  get 
your  opinions  in  print!  Write  your  letter  today, 
have  your  say,  and  maybe  you'll  win  the  big  prize! 


Lou  Holtz  and  his  Sam  Lapidis  stories  are  still  making 
them  laugh  on  the  Kraft's  Whiteman  Music  Hall  program. 
Paul  Whiteman  allowed  Lou  to  play  the  drums  on  a  re- 
cent  broadcast  and   so   helped   him   realize   an   ambition. 


One  first  buys  their  product  out  of  just  pure  gratitude  and 
if  it's  good  one  continues  to  buy  it. 

There  is  too  much  criticism  of  radio  advertising. 

I  know  boys  of  eighteen  and  nineteen  that  had  rather 
listen  to  Bing  Crosby  than  go  out  to  see  the  girls.  What 
boy  will  hang  around  a  pool  hall  when  at  home  Guy  Lom- 
bardo  "is  on  the  air." 

Women  in  small  towns  were  once  considered  "gossipy," 
but  not  now.  If  a  Joe  Penner  fan  tells  something  funny 
from  his  program,  the  Eddie  Cantor  fan  tries  to  top  it. 

So  I  say  let's  be  more  grateful — let's  not  indulge  in  so 
much  criticism.   We  are  getting  so  much  for  so  little. 

Mrs.  Irving  Campbell, 
Brasfield,  Arkansas. 

$1.00    PRIZE 

I  am  a  high  school  girl  living  in  a  small  country  village. 
To  me  the  radio  is  the  open  door  to  the  outside  world. 

Recently  I  have  read  and  heard  many  criticisms  of  the 
children's  programs,  condemning  them  because  they  are  not 
educational,  or  because  they  consist  mainly  of  screaming 
and  fighting. 

In  our  home  there  are  several  husky  young  lads  who 
would  not  miss  Jimmy  Allen,  Tarzan,  or  Buck  Rogers  for 
even  the  price  of  an  ice  cream  cone.  They  love  the  noisy 
effects  and  enjoy  such  programs  far  more  than  a  serious 
dialogue  in  spite  of  whatever  educational  value  it  may  have. 

In  way  of  suggestion — why  allow  popular  songs  to  com- 
mit suicide  by  presenting  them   program   after   program? 

LUELLA    BELYEA, 

Erskine,  Minnesota. 

$1.00    PRIZE 

I  have  come  to  the  conclusion  that  all  these  multifarious 
dramatic  serials  ballyhooing  the  superb  merits  of  soaps, 
hot  drinks,  and  breakfast  foods,  are  excitable  and  definitely 
harmful  to  adolescent  children.  These  fantastic  adventure 
and  crime  plays  always  come  on  right  at  meal  time  and 
quite  upset  both  a  child's  digestion  and  the  household 
routine.  The  radio  should  be  used  to  enlighten  and  instruct 
and  not  to  pervert  and  propagandize  people.  Why  can't 
some  civilized  sponsor  build  a  series  of  programs  around 
travel  and  geography  or  industry  to  instruct  as  well  as 
amuse  school-age  listeners?  I'm  certain  many  parents  would 
be  grateful   no  end   and   show     (Continued   on   page   78) 


RADIO     MIRROR 


Enchanted  Lady 

(Continued  from  page  47) 

Wallis  to  success  on  a  rival  station!  It 
was  grotesque,  unthinkable.  Couldn't  he 
understand  that  after  what  had  happened 
between  them  they  could  never  resume  a 
cold,  businesslike  footing  again?  How 
little  men  knew  about  women's  hearts! 

Ginger  said,  "Thanks,  Mark,  but  it's 
really  quite  unnecessary.  I  don't  know 
what  rumor  you  have  heard,  but  I  am 
sure  it  was  unfounded.  I  am  very  satis- 
fied with  my  performance,  and  so  are  my 
sponsors.  Don't  you  think  that  your  un- 
flattering opinion  of  my  program  may  be 
due  to  a  little — er — professional  jealousy?" 

Her  eyes  were  very  bright  as  they  met 
his.  Bright  with  the  pain  of  unshed  tears. 
Mark's  face  flushed. 

He  said,  "I  guess  we  still  don't  speak  the 
same  language,  do  we,  Ginger?" 

"I'm  afraid  we  never  did,"  Ginger  said 
quietly. 

Mark  shrugged  his  shoulders.  "Okay, 
Ginger.  May  1  at  least  take  you  out  for 
supper,  or  a  cocktail?" 

"Sorry,  no.  I  have  an  engagement  with 
Bradley." 

Mark's  eyebrows  rose.  "Like  that,  is 
it?" 

Ginger  smiled  bravely.    "Like  that!" 

M^ CROSS  the  intimacy  of  a  small  table, 
*m  Ginger  and  Bradley  were  talking. 

"How  was  I   tonight,  Brad?" 

Bradley  said,  "You  were  great,  Ginger. 
You  always  are."  But  his  voice  did  not 
sound  convincing. 

"You're  a  gallant  liar,  Brad!"  Ginger 
Wallis  said  unsteadily.  "I'm  a  flop,  and 
you  kaow  it." 

It  was  the  first  time  she  had  admitted 
the  truth  out  loud.  Bradley  looked 
shocked. 

Ginger  said,  "I've  let  you  down,  haven't 
I-?  You  thought  I  was  going  to  do  mar- 
velous things,  and  I  haven't.  You  see,  I 
was  right  when  I  told  you  I  couldn't  sing 
without  Mark  Hammond.  As  soon  as  I 
left  him  I  began  to  slip.  What  is  the 
matter  with  me?" 

A  note  of  panic  crept  into  her  voice. 
"Brad,  I'm  scared.  I  don't  want  to  be 
a  falling  star!" 

There  was  no  answer  Bradley  could 
make  to  that.  He  moved  uncomfort- 
ably in  his  chair.  After  a  while  he  said, 
"Look  here,  Ginger,  do  you  think  the 
struggle  is  worth  the  heartaches?  Why 
bother  about  being  a  star,  at  all?  Why 
not  give  the  whole  thing  up?" 

Ginger  stared  at  him.  "What  a  peculiar 
thing  for  you  to  say.  Two  months  ago 
you  were  eager  for  me  to  be  the  'En- 
chanted Lady.'  Now  you  ask  me  to  throw 
it  up.     Why?" 

Bradley  countered,  "Have  you  ever 
thought  of  getting  married,  Ginger?" 

Ginger's  laugh  sounded  odd.  "Are  you 
proposing  to  me,  Brad?" 

"Something  like  that,    I'm   afraid." 

Ginger  leaned  across  the  table,  and  laid 
her  hand  over  his.  "You're  sweet,  Brad, 
but  I  wonder  what's  at  the  back  of  all 
this?  Why  are  you  so  anxious  for  me  to 
give  up  my  program?  Is  it  that  your 
firm  is  dissatisfied,  and  you  want  me  to 
let  go  before  they  humiliate  me  by  telling 
me  they  don't  want  me?" 

Bradley  avoided  her  wise  young  eyes. 

"Is  it?"  Ginger  repeated  firmly. 

Bradley  said  reluctantly,  "I'm  sorry, 
Ginger.  They  are  not  going  to  renew 
your  contract.  The  program  is  going  off 
the  air.  I  didn't  want  to  be  the  one  to 
tell  you.  Don't  take  it  so  hard,  Ginger. 
There  are  other  things  in  life  besides 
fame." 


Do  a  little  cheering  of  your  own  next 
washday!  Change  to  Fels-Naptha  Soap — 
and  see  what  a  gorgeous  wash  you  get! 

For  Fels-Naptha  doesn't  skip  over  dirt 
as  "trick"  soaps  do.  It  speeds  out  ALL 
the  dirt — even  the  deep-down  kind. 


Fels-Naptha  is  a  wonder  for  dainty 
things,  too.  Try  it  for  silk  stockings  and 
undies.  Fels-Naptha  is  kind  to  hands — 
there's  soothing  glycerine  in  every  golden 
bar.  Get  some  Fels-Naptha  today! 
Fels  &  Co.,  Phila.,  Pa. 


£  1936,   FELS  i.  CO. 


J  9 


Banish  "Tattle -Tale  Gray 

with  FELS-NAPTHA  SOAP! 


57 


RADIO     MIRROR 


A^E  want  YOU  to  test  the  Perfolastic 
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you,  too,  can  reduce  your  waist  and  hips 
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Don't  Wait  Any  Longer  —  Act  Today 

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58 


"So  that's  why  you  asked  me  to  marry 
you?" 

"I  happen  to  be  very  fond  of  you,  Gin- 
ger." 

"And  I  happen  to  be  very  fond  of  you. 
Brad.  But  I  don't  love  you.  We  might 
as  well  be  frank  about  it.  1  couldn't  use 
marriage  as  an  escape  from  failure." 

"Is  it  Mark  Hammond?"  Bradley  asked 
quietly. 

The  color  which  flooded  her  face  was 
enough. 

Bradley  said,  "He's  a  blind  fool!  A 
stubborn  fool!" 

Ginger's  eyes  were  frankly  moist. 
"You're  a  grand  person,  Brad.     But — " 

Bradley  said,  "Don't  try  to  answer  me 
tonight.     Think   it  over,   Ginger. 

The  following  morning  Ginger  received 
a  telephone  call  from  Lew  Littell. 

"Listen,  Ginger,  Ned  Clarke,  the  radio 
editor  on  my  paper,  is  organizing  a  mon- 
ster benefit  show  for  Saint  Francis'  Hos- 
pital and  the  Worth  Street  Orphans' 
Home.  I'm  to  be  master  of  ceremonies. 
Can  I  count  on  you  doing  your  part?" 

Lew  enthused,  "We're  calling  it,  'All- 
Star  Night,'  and  we've  got  the  Yankee 
Stadium.  It's  going  to  be  colossal.  The 
greatest  collection  of  radio  stars  ever 
assembled  together  on  any  stage." 

"That   rather  lets  me  out,  doesn't   it?" 

"What's  the  matter,  Ginger?  You  de- 
veloping an  inferiority  complex?  Snap 
out  of  it!" 

Ginger  said  slowly,  "Of  course  if  you 
really  want  to  add  the  'Enchanted  Lady' 
to  your  list  of  entertainers — " 

Lew  hesitated.  "Not  the  'Enchanted 
Lady'.  We  want  Ginger  Wallis.  Listen, 
Ginger,  Ned  thinks  it  would  be  a  swell 
idea  if  you  and  Mark  Hammond  teamed 
up  together  again  for  just  this  one  night! 
You  know,  sort  of  a  grand  reunion  for 
sweet  charity's  sake." 

"Lew,  you're  crazy!"  Ginger  cried. 

"Maybe  I  am."  Lew  laughed,  "but  I 
usually  manage  to  get  what  I  want.  I 
want  you  and  Mark." 

"I  said  that  I  would  never  sing  with 
Mark  Hammond  again,  and  I  won't!" 

"We  all  do  things  for  charity  that  we 
wouldn't  do  otherwise,"  Lew  reminded 
her,  "It's  for  a  good  cause,  Ginger.  And 
it  would  be  great  stuff  for  you  and  Mark, 
too.    Go  6ver  big  with  the  fans." 

"What  does  Mark  say  about  it?" 

"He  says  okay,  if  you're  willing." 

Ginger  thought  for  a  long  moment.  The 
idea  of  mingling  with  all  the  radio  head- 
liners  appealed  to  her. 

Ginger  said,  "All  right  then.  I  say  okay, 
too." 

Lew  said,  "Atta  girl,  Ginger.  Now  you're 
talking.  I'll  give  you  all  the  details 
later." 

ALL-STAR  Night!  It  seemed  as  though 
the  whole  of  New  York  responded. 
The  Yankee  Stadium  was  jammed. 

Harry  Richman  was  there.  And  George 
Jessel.  Ruth  Etting,  George  Olsen,  and 
Ethel  Shutta.  Burns  and  Allen.  Phil 
Baker,  Baby  Rose  Marie.  The  Boswell 
sisters.  Mark  Hammond.  Ginger  Wallis. 
making  a  sensational  reappearance  with 
Mark's  hand  for  this  night  only.  There 
were  so  many  stars  it  would  be  impossible 
to  mention  them  all. 

The  show  was  being  broadcast  over  one 
of  the  major  networks.  There  were 
microphones,  and  great  spotlights. 

Lew  Littell  was  in  a  high  state  of  ex- 
citement, speaking  to  first  one  and  then 
another  of  his  stellar  guests. 

"Mark,  you  and  Ginger  go  on  next  to 
Burns  and  Allen.  Give  'em  all  you've  got, 
boy!" 

Mark  found  chance  to  whisper  to  Gin- 
ger. "I  was  afraid  you  wouldn't  turn 
up.  This  is  like  old  times,  isn't  it,  being 
together  again?" 


Ginger  nodded.  Her  heart  was  too  full 
at  the  moment  for  her  to  speak.  The  im- 
pressiveness  of  the  whole  affair  took  her 
breath  away. 

One  after  another  the  stars  did  their 
parts,  and  then  faded  into  the  back- 
ground. Now  it  was  Burns  and  Allen 
taking  the  spotlight.  Gracie  harassing 
George  with  a  long-winded  story  about 
her  missing  brother.  George  finally  led 
her  away. 

Lew  Littell  took  command  again. 
"Ladies  and  gentlemen,  it  gives  me  the 
greatest  pleasure  to  bring  together  tonight 
two  of  my  favorite  persons,  Ginger  Wal- 
lis,  and   Mark   Hammond. 

"I  have  watched  both  Ginger  and  Mark 
work  their  way  to  success.  I  was  present 
when  Ginger  first  asked  Mark  for  a  try- 
out  with  his  band.  I  heard  her  the  first 
time  she  sang  on  the  air.  A  foolish 
quarrel  separated  them.  Tonight  they 
have  risen  above  personal  animosity, 
bringing  their  united  talent  to  this  great 
program. 

"Let's  give  these  two  youngsters  a  great 
big  hand.  Let's  show  them  that  the  radio 
audience  wants  Ginger  Wallis  and  Mark 
Hammond  to  stay  together!" 

Lew  Littell  knew  how  to  appeal  to  the 
sentiments  of  a  crowd.  The  audience  went 
wild.  There  was  a  lump  in  Ginger's 
throat,  and  she  swallowed  hastily.  She 
dare  not  look  at  Mark  just  then. 

Mark  took  her  hand  and  led  her  to  the 
front  of  the  stage.  The  touch  of  his 
fingers  ran  through  her  like  fire.  They 
stood  there  bowing  in  the  spotlight.  A 
vast  ocean  of  faces  swam  before  Ginger's 
eyes. 

Then  Mark  released  her  hand,  and 
raised  his  baton.  His  boys  swung  into  the 
rhythm  of  a  familiar  song.  A  song  Gin- 
ger Wallis  had  sung  more  than  once  on 
the  Bronstein  hour.  Ginger  found  her 
voice. 

ALL  at  once  it  seemed  as  though  the 
months  which  had  separated  them 
had  never  hoppened.  While  she  sang  her 
song  Ginger  forgot  their  quarrels  and 
bitter  words.  She  was  conscious  only  that 
Mark  was  behind  her,  encouraging  her 
with  his  presence  as  he  used  to  do. 

She  would  never  appear  with  Mark 
Hammond  again.  But  tonight  she  was 
singing  her  song  to  him.  inspired  with  a 
heart  and  soul  full  of  passionate  love. 
That  song  was  her  masterpiece,  and  her 
farewell.  The  last  vivid  note  died  away. 
The  audience  applauded  until  the  night 
rang  with  cheers. 

Ginger's  eyes  were  misty  with  emotion. 
If  Mark  had  not  taken  her  hand  she  would 
not  have  been  able  to  find  her  way  off 
the  stage.  The  crowd  did  not  realize  that 
they  had  just  listened  to  the  swan  song  of 
the  slender,  red-headed  star.  Neither  did 
Mark.  That  was  the  way  Ginger  wished 
it  to  be. 

Ginger  was  through  with  her  battle  for 
radio  fame.  There  were  two  courses  open 
to  her  now.  Marriage  with  Bradley  Son- 
born.  Or  back  to  the  obscurity  she  came 
from.  She  herself  did  not  know  yet  which 
course   she   would    take. 

All-Star  Night  was  over.  Crowds 
poured  from  the  Yankee  Stadium,  still 
talking  about  one  of  the  most  spectacular 
shows  ever  staged. 

Bradley  Sonborn  was  waiting  for  Gin- 
ger.    Bradlev  said. 

"You  were  swell,  Ginger!  Simply 
swell!" 

He  meant  it  this  time,  too,  but  there 
was  a  heavy  note  in  his  voice. 

He  said.  "You  found  yourself  again  to- 
night, Ginger,  but  I'm  afraid  I've  lost 
you!" 

"What  do  vou  mean.  Bradr 

"j  mean  that  when  I  saw  you  on  that 
sta:e  with   Mark  Hammond   I    knew  that 


RADIO    MI RROR 


you  two  belonged  together.  Your  songs 
tonight  would  have  thrilled  the  soul  of 
a  brass  image.  Call  him  Svengali  or  any- 
thing you  like,  but  if  Hammond  can  make 
you  sing  like  that,  there's  only  one  place 
for  you.  I  advised  you  once  to  break 
away  from  him,  Ginger.  1  was  wrong. 
I'm  telling  you  now  that  you  ought  to 
go  back." 

Ginger  smiled.  A  tired  smile.  "No, 
Brad.  Our  appearance  together  was  just 
a  gesture  to  appeal  to  the  sentiments  of 
the  crowd,  and  it  worked.  That  was  all. 
We  didn't  say  a  word  to  each  other  that 
wasn't  on  the  program." 

Bradley  shook  his  head  slowly.  He 
seemed  about  to  say  something  else,  and 
then  checked  himself.  Mark  Hammond 
was  just  leaving  the  Stadium.  Mark 
moved  as  though  to  approach  Ginger, 
then  saw  Bradley,  and  stopped. 

Bradley  said  loudly,  "Don't  go,  Ham- 
mond. I  was  just  leaving  myself.  Can 
you  take  Ginger  home?" 

Mark  looked  startled.  Bradley  said, 
"I  have  an  idea  that  you  two  should  have 
a  lot  to  say  to  each  other,  if  you  can  for- 
get your  damn  silly  pride." 

Bradley  turned  his  coat  collar  up  about 
his  neck.  His  face  looked  older.  "Well, 
good  luck,  Ginger!"  and  he  was  off. 

"What  made  him  say  that?"  Mark 
asked  curiously. 

"Maybe  he  thinks  I  need  it,"  Ginger 
murmured. 

Mark  took  her  arm.  "My  car  is  just 
around  the  block.    Feel  like  walking?" 

They  sat  in  the  parked  automobile. 
Ginger  broke  the  strained  silence. 

"We  really  haven't  anything  to  say  to 
each  other,  have  we,  Mark?  We've  said 
too  much  already." 

MWARK'S  face  was  tight  and  stern. 
iwM  "f  hat's  just  the  whole  trouble.  We've 
said  too  much.  Too  many  of  the  wrong 
words.  Ginger,  I  shall  never  be  able  to  for- 
give myself  for  what  happened  at  the 
apartment  that  night.  I've  wanted  to  see 
you  again,  to  try  to  explain  to  you,  but 
you  were  so  unapproachable.  I  thought 
maybe  you  didn't  care  any  more." 

He  waited  a  minute  and  then  added, 
"There's  just  one  thing  I've  got  to  tell 
you.  It's  up  to  you  to  decide  whether  it 
makes  any  difference.  Del  left  for  Reno 
today  to  get  her  divorce.  Tomorrow's 
papers  will  be  plastered  with  the  news 
that  Mark  Hammond  was  secretly  mar- 
ried when  he  was  too  drunk  to  know  what 
he  was  doing,  and  that  his  wife  is  suing 
him  for  neglect.  Luckily  I  have  managed 
to  keep  your  name  out  of  it." 

Ginger  turned  to  him,  wonder  in  her 
eyes. 

"But  the  scandal?"  she  murmured  un- 
believingly. "How  about  your  career — 
your  contract?" 

Mark  laughed  shortly.  "I  don't  give  a 
damn!  Bigger  men  than  I  have  lived 
down  scandals.  I'll  fight  this  one.  You 
were  right,  Ginger.  There  are  more  im- 
portant things  in  life  than  a  career,  and 
the  important  things  won't  wait.  I  had 
to  lose  you  to  find  that  out.  I  had  a  long 
session  with  Bronstein,  and  my  contract 
has  been  re-written.  I'm  sick  of  being  a 
romantic  idol,  Ginger.  I  want  to  be  a 
man!" 

Mark's  face  had  softened  into  a  for- 
gotten tenderness. 

"Ginger,  I  love  you!  I  want  to  marry 
you  the  moment  I  am  free,  if  you'll  have 
me!" 

"Oh,  Mark!  You  don't  know  how  I've 
longed  to  hear  you  say  that!" 

She  was  in  his  arms,  clinging  to  him 
as  though  she  could  never  let  go. 

"Once  before  I  threatened  that  I  was 
going  to  cry.  I'm  afraid  I'm  really  going 
to  do  it  this  time!"  Ginger  said  happily. 
The  End 


6t Funny-tasting  stuff  .  .  .  this  knitting!  Can't  say  the  brown 
kind  is  particularly  good.  Not  much  flavor.  How's  that  white 
stuff  you've  got,  Brother  —  lemme  try  a  mouthful  of  that!  99 


ttSay,  this  is  swell — a  nice  long,  hard  bone  in  it!  Feels  great  on 
that  place  where  there's  going  to  be  a  new  tooth  next  week. 
No — you  can't  have  it!  I  found  it!  G'wan  off — it's  mine!  99 


HOh,  take  it,  cry-baby!  This  woolly  stuff's  making  you  cross . . . 
you  need  Johnson's  Baby  Powder  to  soothe  away  the  prickles. 
It's  so  soft,  it  makes  any  baby  good-natured  —  even  you!  99 


Hl'm  Johnson's  Baby  Powder . . .  when  Vm  on 
guard,  skin  irritations  don't  have  a  chance  to  get 
started!  I  'slip'  like  satin,  for  Vm  made  of  finest 
Italian  talc.  No  zinc  stearate — and  no  orris-root. 
And  does  your  baby  have  Johnson's  Baby  Soap 
and  Baby  Cream?  He  should!  " 


(jv(Uv«rvv*-ik>H*vMm> 


RADIO     MIRROR 


IOTE     FREE     OFFER     BELOW 


The  Great  Radio  Murder  Mystery 


(Continued  from  page  \l 


10  U'LL 
never  know 
what  a  delicious 
beverage  you're 
missing  until  you 
bottle  home  -  made 
Hires  Root  Beer. 
Everybody  likes  it  as  a 
thirst  quencher.  And  it's 
wholesome  and  nutritious— 
it's  accepted  by  the  American 
Medical  Association's  Committee 
on  Foods,  approved  by  Good 
Housekeeping  Bureau. 
So  easy  to  make  at  home — so 
economical — 8  glasses  for  5c. 
One  bottle  of  Hires  Extract 
makes  40  pint  bottles  of  Hires 
Root  Beer.  Just  add  sugar,  yeast, 
water.  It's  so  economical  you  can 
afford  to  serve  it  generously. 

To  avoid  oil  flavored 
imitations     insist    on 


FREE 


FREE a  generous  trial  bottle 

of    Mires     Extract enough     to 

make   4   quarts   of   Hires   Root 

Beei to     all     who     mail     the 

coupon,   enclosing   30   to   cover 
postage    and    handling. 

r"The  Charles  E. Hires  Co. .Dept.M, Philadelphia, Pa.    I 
Please,     send    me    free    bottle     of    Hires    Extract;,   J[ 
enclose    3c    for   postage    and    packing, 


MG-7 


Name. 
Street. 


I    City ....Stale......  —  •  —  -^'^ J 

Canadians  should  mail  coupon  to 
The  Charles  E.  Hires  Co..  Ltd.,  Toronto 


was  the  last  to  arrive.  He  moved  for- 
ward slowly,  found  an  empty  seat,  and 
slumped  into  it,  his  heavy  body  dropping 
with  a  thud. 

The  reporter  from  the  Courier  came 
over  and  sat  down  next  to  Flash. 

"What're  you  doing  here,  Hanlon?"  he 
asked.     "You  re  no  columnist." 

"I  hope  not!"  Flash  said  fervently.  "I 
came  here  to  see  Sidney  Abbott." 

"Oh."  The  Courier  man  looked  re- 
spectfully at  Flash.  Here  was  a  man  who 
was  tasting  sweet  success.  An  ace  re- 
porter and  a  news  commentator  for  ATS 
five  nights  a  week. 

"God,  this  heat's  awful,"  Flash  com- 
plained, wiping  a  high  forehead  that 
bulged  out  over  bushy  eyebrows.  He 
caught  sight  of  one  of  the  program's 
sponsors,  got  up,  and  joined  him. 

"Hello,  Watkins,"  he  said. 

The  sponsor  turned  sideways.  He 
looked  vague,  then  remembered. 

"You're  from  the  Dispatch,  aren't  you?" 
he  said. 

"Surely  you  remember  me,"  Flash  said, 
joking.  "I'm  Flash  Hanlon,  New  York's 
ace  reporter,  the  Dispatch's  fair  haired 
boy." 

"Then  you're  just  the  man  I  want  to 
see,"  the  sponsor  said  importantly.  "Let's 
go  over  by  ourselves  where  we  can  have 
a  little  privacy." 

"Sure,"  Flash  agreed.  They  walked  to 
the  end  of  the  stage,  out  of  earshot  from 
the  other  spectators. 

SIDNEY  waited  impatiently  while  Gail 
Richard  and  Lee  Banks  rehearsed. 
She  wished  Gail  would  be  through.  Sid- 
ney wanted  to  talk  to  her. 

Bobbv  Shame,  wandering  airrlesslv  off- 
stage, heard  Flash  Hanlon  talking  to  the 
sponsor.  Unseen,  he  stayed  ana  listened. 
Then  he  hurried  to  Sidney,  rejoicing  in  his 
bit  of  gossip. 

"Boy,  are  you  getting  important!"  he 
told  her.  "Flash  Hanlon  is  arguing  with 
Watkins,  one  of  the  sponsors.  Have  you 
read  the  afternoon  paper?  No?  Well, 
the  Dispatch  ran  a  story  about  you  and 
didn't  mention  Gail  at  all.  And  is  the 
sponsor  sore!" 

Sidney  flushed  with  pleasure. 

"You  should  have  heard  what  Flash 
told  him,"  Bobby  went  on.  "He  said  you 
could  never  bribe  a  Dispatch  reporter  and 
that  he'd  print  anything  he  thought  the 
public  wanted  to  read." 

Sidney  laughed  a  little  at  that. 

"1  guess  it's  a  break  for  me,"  she  said. 

Bobby  nodded. 

"You  know,  Flash  never  liked  Gail  any- 
way. A  few  years  ago,  she  gave  him  an 
interview.  It  was  mostly  some  bunk  about 
her  going  to  marry  an  English  noble- 
man. Just  one  of  her  practical  jokes,  but 
Flash  never  forgave  her  for  it.  That's 
probably  why  he  printed  this  story  about 
you  today." 

Sidney  was  losing  interest  in  Bobby's 
recital.  He  was  always  digging  up  some 
story  like  this  one.  She  stood  up  with  a 
murmured  excuse.  Anything  was  better 
than  listening  to  his  scandal  mongerin^. 
She  left  him  talking  to  himself  to  go  to 
her  dressing   room. 

Upstairs  a  profound  depression  settled 
over  her.  The  dressing  room,  a  mere 
cubicle  in  its  smallness  and  one  narrow 
window,  was  stifling.  She  sat  at  the  worn, 
battered  table,  staring  morosely  at  her 
reflection  in  the  dirty  mirror. 

"You've  got  to  go  through  with  it!" 

It  was  strangely  quiet  here.  There  was 
a  menace,  a  foreboding  in  the  heat. 
Thunder    rumbled    from    a    vast    distance 


over  the  noises  of  the  street.  Sidney 
heard  the  clattering  of  high  heels  on  the 
iron  stairway.  Gail  Richard  was  coming. 
Sidney  squared  her  shoulders.  Now 
was  the  time.  She  would  talk  with  Gail, 
tell  her  how  she  felt.  At  least  she  could 
be  honest  with  her  feelings.  She  went  out 
and  knocked  at  Gail's  door. 

"Who's  there?"  Gail  called  in  peevish 
tones. 

Sidney  slipped  inside,  her  slim,  straight 
figure  rigid  against  the  door. 

"Oh — you!"  There  was  contempt  in 
Gail's  tones. 

"Gail,  1  have  to  talk  to  you  a  few  min- 
utes." 

Gail's  silence  was  coldly  discouraging. 
Sidney  struggled  to  go  on.  It  was  not 
easy.  She  had  to  fight  down  an  impulse 
to  flee. 

"1  just  wanted  to  tell  you  that  I  think 
you're  being  very  foolish,  acting  the  way 
you  are." 

Gail  made  a  face  of  distaste.  "Acting 
what  way?" 

"Always  fighting  with  Tony,  making 
rehearsals  so  hard  for  the  rest  of  us.  get- 
ting annoyed  at  the  slightest  provoca- 
tion." 

"You  tend  to  your  knitting  and  let 
me  run  my  own  affairs,"  Gail  snapped. 

"But  don't  you  see?"  Sidney  pleaded. 
"You're  walking  so  close  to  the  edge.  You 
can't  always  get  away  with  it.  And  flirt- 
ing with  Lee,"  her  breath  came  faster, 
"when  you  don't  mean  anything  by  it." 
"How  do  you  know  what  1  mean?" 
blazed  Gail. 

Sidney  was  silent.  It  was  hopeless.  She 
could  see  that  now.  Gail  would  always 
be  the  same — cold,  hard,  selfish,  riding 
over  anyone  who  stood  in  the  way  of  her 
career. 

She  turned  to  go.  A  man  stood  sway- 
ing in  the  doorway.  Gail  looked  up  at 
Sidney's  stifled  exclamation  of  surprise. 

"Am  I  disturbing  anyone?"  the  man 
said  in  slightly  thick  tones. 

"Halsey!  What  are  you  doing  here?" 
Gail  cried. 

Sidney  was  frightened.  With  his  gaunt- 
ness.  his  pale,  flabby  cheeks,  his  long 
white  hair,  this  man  was  more  like  a 
ghost  than  a  human  being.  He  limped 
into  the  room,  turning  to  Sidney. 

"I  don't  believe  we've  met,"  he  said, 
ignoring  Gail's  question. 

"Miss  Abbott,  Professor  Halsey,"  Gail 
said  sullenly. 

HOW  do  you  do,"  the  Professor  said. 
bowing.  His  politeness  startled 
Sidney.  Yet  it  was  in  character  with  his 
drunken  dignity. 

"I  hate  to  bother  you  again,"  he  said 
to  Gail,  "but  the  fact  is.  I'm — well,  right 
at  the  moment,   I'm   a  bit  pressed." 

Gail   sprang   to  her   feet. 

"I  told  you  the  last  time  I'd  never  give 
you  another  cent,"  she  said  bitterly.  "Now 
get  out.  Do  you  hear?  Get  out!"  Her 
husky  voice  ended  in  a  scream  of  hate. 

The  Professor's  eyes  watered  as  he 
walked  toward  her. 

Horror  stricken.  Sidney  watched  Gail 
run  to  her  dressing  table,  wrench  open  a 
drawer,  and  grasp  a  small  automatic.  She 
thrust  it  at  the  man.  halting  him  in  his 
tracks. 

"Now  will  you  get  out?"  The  turn, 
pointed  at  the  man's  heart,  did  not  waver 
a   hair's   breadth. 

Then  the  Professor  with  a  snarl  moved 
unbelievably  fast.  His  bony  right  hand 
shot  out,  twisting  Gail's  slender  wrist 
until  she  dropped  the  gun.  He  bent 
stiffly    over,    picked    it    up,    and    threw    it 


60 


RADIO    M IRROR 


back  in  the  drawer. 

"Foolish  woman,"  he  commented, 
straightening  his  frayed,  spotted  coat. 

Sidney  wanted  to  run,  to  get  away,  but 
she  couldn't  move.  u  t 

"I  don't  care,"  Gail  wailed.  "I  m 
through  giving  you  money  to  get  drunk 
on.     I'm  through!     I  haven't  any  more." 

The  Professor  lost  his  smile.  His  puffed 
face  set  in  harsh  lines.  "You  think  you're 
through,  do  you?  Don't  be  too  sure; 
We  haven't  seen  the  last  of  each  other, 
Gail   Richard!" 

He  backed  warily  toward  the  open  door. 

"When  you  want  to  get  in  touch  with 
me,  I'm  staying  at  Dell's  Hotel.  The 
number  is  in  the  phone  book."  He  melted 
through  the  door  and  was  gone. 

Sidney's  paralysis  was  over.  She 
stirred,  color  coming  back  to  her  cheeks. 
Gail  stood  motionless,  her  breast  heaving, 
in  her  eyes  a  hate  Sidney  was  never  to 
forget.  . 

"1 — I'm  going  now."  Gail  didn  t  seem 
to  hear.  Sidney  ran  from  the  room.  She 
was  suddenly  cold  in  the  burning  heat 
of  the  hall. 

THE  lights  on  the  marquee  of  the  Beck- 
with  theater  twinkled  merrily.  On.  Off. 
On.  Proudly  ATS  announced  in  four- 
foot  letters  that  this  was  its  newest  and 
best  studio.  In  the  lobby,  people  stood 
about  chattering,  putting  out  cigarettes, 
lighting  fresh  ones.  . 

Lee  Banks  pushed  his  way  inside,  his 
heart  pounding  in  the  thrill  of  this  mo- 
ment. For  the  past  two  years  he  had 
announced  every  sport  event  of  any  im- 
portance for  ATS,  but  this  was  his  first 
assignment  to  announce  a  program  spon- 
sored by  a  national  manufacturer. 

He  walked  down  the  aisle  onto  the  stage 
to  greet  Ramon  Hernando,  leader  of  New 
York's  finest  dance  orchestra,  already  com- 
pared in  popularity  to  Guy  Lombardo  and 
his  Royal  Canadians.  The  musicians  were 
finding  their  seats.  They  would  sit,  spread 
out  fan-wise,  in  a  half  circle.  Directly 
in  front  of  them  were  three  microphones, 
one  for  Gail,  one  for  Lee,  one  for  Bobby 
and  Sidney. 

Folding  chairs  had  been  set  up  in  back 
of  the  center  microphone  for  the  cast. 
Lee  found  the  script  from  which  he  would 
read  his  lines,  walked  to  his  chair  for  one 
last  hasty  glance  at  the  announcements 
he  would  make. 

The  theater  was  filling  rapidly.  Though 
the  Beckwith  held  two  thousand  people, 
tonight  there  would  not  be  a  vacant  seat. 
Lee,  now  and  again,  glanced  up,  watch- 
ing well  dressed,  chattering  people  file 
in. 

As  yet,  Gail,  Sidney,  and  Bobby  had 
not  appeared.  Lee  looked  down  into  the 
glass-enclosed  box  at  the  right  of  the 
stage.  He  saw  Tony  pacing  back  and 
forth.  The  minute  hand  crept  toward 
eight  o'clock.  Lee  stirred-  impatiently. 
Why  didn't  Gail  come?  It  was  not  so 
important  if  Sidney  and  Bobby  were  a 
few  minutes  late.  They  did  not  go  on  the 
air  until  half  way  through  the  program. 
But  Gail  was  scheduled  after  the  first 
musical  number. 

Hernando  stood  on  a  raised  platform 
directly  in  front  of  his  men.  His  baton, 
lifted  high  in  the  air,  glistened  in  the 
stage  lights.  His  head  twisted  back  to 
catch  the  signal  from  the  engineer  in  the 
control  booth  that  Night  Club  Revue  was 
on  the  air. 

A  red  light,  directly  over  the  top  of 
the  booth,  changed  to  green.  The  engi- 
neer brought  his  hand  down  with  a  snap. 
The  leader's  baton  swooped  in  a  circle. 
The  program  had  begun!  The  overture 
swelled  full  and  deep.  A  saxophone 
wailed.    A  trumpet  blared. 

The  perspiration   breaking  out   on   his 


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61 


RADIO     MIRROR 


Everyone  looks  at 
your  faueA  first 


uHtJt 


EYE  BEAUTY  AIDS 


BLUE,  BROWN,  BUTE  -GREY, 
VIOLET  AND  GREEN 

B?3 


BLACK  OR  WHITE  BRISTLES 


•  You  cannot  be  really 
charming  unless  your 
eyes  are  attractive,  and 
it  is  so  easy  to  make  them 
so  instantly  with  the 
harmless,  pure  Maybell- 
ine  Eye  Beauty  Aids. 

First  a  light  touch  of 
Maybelline  Eye  Shadow 
blended  softly  on  your 
eyelids  to  intensify  the 
color  and  sparkle  of  your 
eyes,  then  form  graceful, 
expressive  eyebrows  with 
the  smooth- marking 
Maybelline  Eyebrow 
Pencil.  Now  afew,  simple 
brush  strokes  of  harm- 
less Maybelline  Mascara 
to  your  lashes  to  make 
them  appear  long,  dark, 
and  luxuriant,  and  presto 
■ — your  eyes  are  beauti- 
ful and  most  alluring  I 

Care  for  your  lashes  by 
keeping  them  soft  and 
silky  with  the  pure  May- 
belline Eyelash  Tonic 
Cream  —  to  be  applied 
nightly  before  retiring, 
and  be  sure  to  brush  and 
trainyourbrowswiththe 
dainty,  specially  de- 
signed Maybelline  Eye- 
brow Brush.  All  May- 
belline Eye  Beauty  Aids 
may  be  had  in  purse 
sizes  at  all  leading  10c 
stores.  Insist  on  genuine 
Maybelline  Eye  Beauty 
Aids  to  be  assured  of 
highest  quality  and  ab- 
solute harmlessness. 


forehead,  Lee  stood  at  his  microphone. 
He  spoke  softly,  urgently. 

"Ladies  and  gentlemen  of  the  radio 
audience,  Night  Club  Revue,  brought  to 
you  by  the  makers  of  America's  fastest 
selling  shaving  lotion.  Tonight  we  have 
the  great  privilege  of  introducing  that  in- 
ternational star  of  musical  comedy  and 
vaudeville— Gail  Richard!  But  first,  our 
theme  song,  'Stardust,'  played  by  Ramon 
Hernando's  band." 

He  stopped.  His  fingers  trembling,  he 
wiped  his  face  and  neck  with  his  hand- 
kerchief. Where  was  Gail?  Then  sharper 
above  the  dull  beat  of  the  drum,  he  heard 
a  shot.  Rooted  to  the  spot,  he  stared 
over  the  microphone  into  the  wings.  A 
figure  in  a  white  evening  dress  swayed 
gently,  then  crumpled  face  forward  on  the 
stairway  leading  to  the  dressing  rooms. 

Lee  looked  about  wildly.  The  audience, 
intent  on  the  music,  had  not  heard. 
Frantically  he  signaled  the  band  into  an- 
other chorus  of  the  song.  Running,  he 
reached  the  end  of  the  stage.  He  must 
find  Tony  Letour.  He  looked  down  into 
the  control  booth.  Tony  was  gone!  He 
ran  on  into  the  wings,  halting  abruptly 
at  the  foot  of  the  stairway. 

^SIDNEY  was  bent  over  the  figure  on  the 
•^  steps,  her  face  blanched  with  terror. 

"Sidney,"  he  cried,  "What  is  it?  What's 
happened?" 

Sidney  straightened. 

"Gail's  been  shot!"  she  whispered. 

Together  they  bent  over  Gail.  Lee 
turned  her  over.  His  breath  caught  as 
he  saw  a  slow  trickle  of  blood  running 
from  a  tiny  hole  in  her  left  breast.  He 
leaned  closer. 

"Sidney. "  he  said,  "she's  dead!  Who 
did  it?" 

His  stark  question  roused  the  girl.  "1 — 
I  don't  know.  I  was  just  leaving  my 
room  when  I  thought  I  heard  a  shot.  1 
ran  down  and  there  was  Gail."  She  shook 
with  nervousness. 

"Stay  here  until  I  come  back."  Lee 
ordered.  "I'm  going  to  look  outside."  In 
two  strides  he  had  reached  the  hall  lead- 
ing to  the  stage  door.  Silently  he  ran 
down  to  the  door.  It  swung  open  as  he 
pushed  it.  He  collided  with  someone  com- 
ing in,  his  momentum  carrying  them  both 
outside.     He  caught  an  arm  and  held  on. 

"Hey!  What's  the  idea?"  a  voice  pro- 
tested. 

Lee  dropped  the  arm  in  disgust. 

"Flash  Hanlon!"  he  exclaimed.  "What 
luck!  A  murder's  committed  and  two 
minutes  later  you  come." 

"Murder?  Who?  Where?"  The  re- 
porter's voice  bayed  like  a  bloodhound's 
on  the  scent. 

"Wait!"  Lee  put  a  restraining  hand 
on  his  arm.  Down  the  alley  a  phantom 
form  edged  toward  the  street.  "Who's 
there?"  he  called.  His  answer  was  a 
pounding  of  feet.  A  man  made  grotesque 
by  his  limping  run  and  flowing  white  hair, 
was  silhouetted  against  the  street  light  at 
the  end  of  the  alley. 

"After  him!"  Hanlon  cried. 

Lee  started  off  with  a  muttered  oath. 
His  quarry  glanced  back  over  his  shoulder, 
doubled  his  pace,  and  reached  the  street. 
Before  Lee  could  reach  him,  he  had  leaped 
into  a  cab,  and  driven  off. 

Lee  paused  breathless  at  the  curb  and 
peered  through  the  murk  at  the  rear  of 
the  car.  The  headlights  from  another  cab 
flashed  on  the  license  number.  Lee  tried 
to  memorize  it  in  the  fleeting  glimpse  he 
had. 

Hanlon  puffed  up  behind  him.  Lee 
turned.     "Get  the  number?"  he  asked. 

"Easy — N2 19765,"  Flash  said,  jotting 
down  the  figures  on  a  piece  of  paper. 

"Okay,  then,  I've  got  to  get  to  the 
broadcast,"  Lee  said,  running  back  to  the 
stage  door,     lie  left  Flash  far  behind. 


Once  more  in  the  wings,  Lee  saw  that 
Tony  and  Bobby  had  joined  Sidney.  They 
stood  grouped  about,  away  from  the  body, 
conversing  in  staccato  whispers.  Lee  led 
Tony  aside. 

"The  show's  got  to  continue!"  he  said. 

Tony's  face  had  lost  its  ruddiness.  His 
big  hands  trembled  as  he  lifted  them  to 
straighten  his  tie.  He  shook  his  head. 
"How?"  he  asked  stupidly. 

Lee  swung  around  to  Sidney  and  Bobby. 
"Don't  stand  there,"  he  said  sharply. 
"Get  out  on  the  stage.  Sing  your  songs. 
This  program  is  still  on  the  air!" 

He  took  Sidney's  hand,  gave  Bobby  a 
light  shove. 

"Oh  Lee,  I  can't!  I  can't  go  out  there 
now,"  Sidney  protested. 

Lee's  mouth  set.  He  continued  walk- 
ing, holding  Sidney's  hand  firmly  in  his. 
They  appeared  on  the  stage.  The  audi- 
ence, not  sure  by  now  what  to  expect,  ap- 
plauded doubtfully  as  the  band  finished 
its  fourth  chorus.  Lee  stepped  to  the 
microphone. 

"Due  to  circumstances  out  of  our  con- 
trol," he  said,  "Gail  Richard  will  not  be 
able  to  appear  this  evening — And  now.  I 
introduce  to  you  the  soloist  of  Night  Club 
Revue — Sidney  Abbott!" 

Sidney  gripped  the  music  stand  in 
front  of  her,  her  eyes  closed,  while  she 
sang,  desperately  trying  to  forget  the  hor- 
ror of  that  moment  when  she  had  seen 
Gail  Richard  fall. 

Lee  left  the  stage  again  and  joined 
Tony.  "It's  all  right  now,"  he  whispered. 
"We  can  finish  the  show."  He  went  back. 
Bobby  was  sitting  by  the  band,  me- 
chanically tearing  a  cigarette  into  shreds. 
His  eyes,  staring  at  the  audience,  saw 
nothing.  Lee  had  to  shake  him  when  it 
was  time  for  him  to  sing  the  duet  with 
Sidney. 

Sirens,  clearing  Forty-first  street  of  its 
mid-evening  traffic,  announced  the  arrival 
of  the  police. 

IT  was  eight-thirty.  The  program  had 
ended.  Sidney  fell  limply  into  a  chair, 
unable  to  think,  overwhelmed  by  the 
tragic  denouement  of  her  first  network 
appearance. 

The  others  in  the  cast  of  Night  Club 
Revue  paced  back  and  forth  on  the  stage 
while  the  police  cleared  the  theater  of  its 
audience. 

Detective  Dan  Thomas  of  the  Homi- 
cide Squad,  a  gray-haired,  burly  man 
in  plain  clothes,  sat  down  and  scratched 
his  head.     Lee  stood  next  to  him. 

"So  you  think  you  know  who  did  it?" 
Thomas  asked. 

Lee  nodded.  "Just  as  I  was  running 
from  the  theater.  I  bumped  into  Hanlon." 
he  said.  "We  saw  a  man  sneaking  out  of 
the  alley.  When  I  called  to  him.  he  ran. 
He  got  away  in  a  cab.  but  Flash  got  the 
license   number." 

"What  did'he  look  like?"  Thomas  ques- 
tioned. 

"He  was  tall,  had  long  white  hair,  ran 
with  a  funny  limp,"  Lee  described.  "He 
must  have  been  in  the  theater  and  was 
just   leaving  when    1    saw  him." 

Sidney,  listening  intently,  suddenly 
thought  of  her  visit  to  Gail's  dressing 
room.  Of  the  gun  lying  in  the  table 
drawer.     She  hurried  to  Lee's  side. 

"Can  I  see  you  alone  a  minute?"  she 
whispered. 

Thomas  did  not  say  anything  when  they 
walked  up  the  stairs  to  Gail's  room. 

Flash  came  hurrying  down  the  aisle 
from  the  lobby. 

"Boy!"  he  whistled,  "this  is  what  I  ve 
been  waiting  for,  for  fifteen  years!  What 
a  scoop  storv  this'll  be.  Something  that'll 
knock  this  town  dead.  Why  it'll  spread 
the  name  of  Flash  Hanlon  all  over  the 
country.      Famous    vaudeville    and    radio 


62 


RADIO     M IRROR 


star,  Gail  Richard,  murdered  at  first 
broadcast  of  Night  Club  Revue!  And  I'm 
going  on  the  air  with  my  own  program  at 
nine.     Won't  that  knock  the  boys  stiff!" 

Thomas  listened  patiently. 

"Yes  sir,  on  in  twenty  minutes.  Now 
all  you  have  to  do  is  give  me  five  min- 
utes while  I  phone  my  paper.  Be  a  good 
guy  and  do  that  for  me,  will  you?" 

The  detective  grunted  assent. 

"Boy,  thanks!"  Flash  said.  "I  won't 
forget  that.  Listen  in  to  my  broadcast 
and  hear  who  I   think  did  this." 

Thomas  stared  at  him  with  interest. 
"Do  you  think  you  know?  How  about 
yourself,  you're  a  suspect  too,  aren't  you? 
Why  should  I  let  you  leave  here?" 

Flash's  face  sobered.  "Aw  now.  Dan," 
he  pleaded,  "you  wouldn't  do  that.  I 
have  to  get  to  the  studio  for  my  broad- 
cast." 

Thomas  sighed.  "Okay,"  he  agreed, 
"but  no  monkey  business.  I'm  not 
through  with  you  yet." 

Flash  waved  and  ran  into  the  control 
booth.  He  grabbed  a  phone  and  called 
the  offices  of  the  Dispatch. 

^SIDNEY  was  more  and  more  sure. 
•^  When  she  switched  on  the  light  in 
Gail's  dressing  room,  she  hurried  to  the 
table.  The  drawer  was  open.  The  gun  was 
gone! 

"Lee,  it's  disappeared!"  she  exclaimed. 

Lee  was  puzzled.  "What's  disappeared? 
What  are  you  talking  about,  anyway?" 

"There  was  a  gun  in  there.  I  saw  it  this 
afternoon." 

"You  were  here  this  afternoon?" 

"Yes,"  Sidney  told  him.  "I'd  come  to 
talk  to  Gail."  She  told  Lee  of  the  scene 
with  the  Professor  and  how  Gail  had 
threatened  him  with  a  gun. 

"Then  it  must  have  been  that  man  I 
chased,  the  Professor,  who  killed  Gail!" 
Lee  said. 

"Let's  find  Thomas  and  tell  him," 
Sidney   suggested. 

Lee  became  thoughtful.  He  shook  his 
head  slowly.  "Better  not  tell  him  why 
you  came  in  to  see  Gail." 

"But  why  not?" 

"Well — "  There  was  a  peculiar  expres- 
sion now  in  Lee's  eyes. 

Suddenly  Sidney  realized  the  signifi- 
cance of  her  past,  of  her  work  in  her 
father's  rodeo.  Memories  of  the  adver- 
tising posters  flashed  through  her  mind. 
Posters  with  her  picture  on  them,  an- 
nouncing to  every  mid-western  town  in 
the  country  that  no  one  could  afford  to 
miss  "Sidney  Abbott,  the  world's  greatest 
girl  marksman.  See  her  in  the  Bar  90 
Rodeo.     Coming  soon!" 

She  stepped  back  from  Lee,  fear  creep- 
ing into  her  heart.  "You — you  don't  think 
I'm  guilty?"  She  broke  off  abruptly  and 
whirled  to  follow  Lee's  gaze  past  her 
shoulder.  Thomas  was  standing  in  the 
doorway,  listening. 


What  had  the  detective  heard?  Does 
he  know  who  killed  Gail  Richard  ?  Read 
next  month's  thrilling  installment  in  the 
August  Radio  Mirror  (out  June  26)  and 
learn  what  happens  to  the  cast  of  the  ill- 
fated  Night  Club  Revue. 


Who  Is  "The  Girl  Who  Runs  Don 
Bestor's   Life"? 

She's  the  greatest  influence  in  the  per- 
sonal and  professional  life  of  this  popu- 
lar orchestra  leader  whom  you've  heard 
with  Jack  Benny  on  the  Jello  program. 
Don't  miss  this  interesting  story  in  the 
August    RADIO    MIRROR,   out  June   26. 


Every  woman  should 

make  this 

'Armhole  Odor 

Test 


No  matter  how  carefully  you  deodorize 
your  underarm — if  any  dampness  collects 
on  the  armhole  of  your  dress,  you  will 
always  have  an  unpleasant  "armhole  odor." 
Test  this  by  smelling  your  dress  tonight 


EVERY  sophisticated  woman  realizes 
that  to  be  socially  acceptable  she  must 
keep  her  underarm  not  only  sweet  but  dry. 
Those  who  deodorize  only — because  it  is 
easy  and  quick — soon  find  out  to  their  sor- 
row that  the  easy  way  is  not  the  sure  way. 

The  reason  is  simple.  Creams  and  sticks 
are  not  made  to  stop  perspiration.  No  mat- 
ter how  little  you  perspire — some  moisture 
is  bound  to  collect  on  the  armhole  of  your 
dress.  And  the  warmth  of  your  body  brings 
out  a  stale,  unpleasant  odor  within  a  few 
minutes  after  you  put  your  dress  on! 

Once  you  realize  that  nothing,  not  even 
the  most  careful  dry  cleaning,  will  complete- 
ly remove  this  musty  smell,  you  will  know 
why  women  who  want  to  be  sure  never  to 
offend  use  Liquid  Odorono. 

SAFE . . .  ask  your  physician 

Odorono  was  developed  23  years  ago  by  a 
physician  for  his  own  use.  Your  physician 
will  tell  you  it  has  no  harmful  effect.  Women 
use  millions  of  bottles  yearly.  It  does  not 
dry  up  or  injure  the  pores  of  the  underarm 


in  any  way.  It  simply  draws  the  pores  to- 
gether and  diverts  the  underarm  perspira- 
tion to  other  parts  of  the  body  where  it  can 
evaporate  quickly  without  becoming  offen- 
sive and  embarrassing. 

Examine  your  dress  tonight 

If  you  are  not  a  regular  Odorono  user,  when 
you  take  off  your  dress  tonight,  smell  the 
fabric  at  the  armhole.  You  may  be  horrified 
when  you  realize  that  that  is  the  way  you 
smell  to  anyone  who  is  close  to  you ! 

It  will  help  you  to  understand  why  women 
who  try  short  cuts  to  daintiness  always 
come  back  to  Odorono.  In  the  end,  Odorono 
is  easier.  There's  no  fuss  and  bother  with 
shields.  Odorono  ends  guesswork  and  worry 
scientifically  and  safely. 

Odorono  comes  in  two  strengths.  Regular 
Odorono  (Ruby  colored)  requires  only  two 
applications  a  week.  Instant  Odorono 
(Colorless)  is  for  especially  sensitive  skin  or 
for  hurried  use — to  be  used  daily  or  every 
other  day.  You  will  want  to  have  both  in 
the  house — for  night  or  morning  use. 

Make  Odorono  a  serious  habit,  and  you 
will  enjoy  complete  freedom  from  moisture, 
ruinous  and  humiliating  stains  and  careless, 
untidy  "armhole  odor." 

On  sale  at  all  toilet  goods  counters.  If  you 
want  to  know  the  relief  and  confidence 
brought  by  Odorono,  send  for  the  two  sam- 
ples and  leaflet  on  complete  underarm  dry- 
ness offered  below. 


CAREFUL  WOMEN  avoid  all 
"armhole  odor"  in  their  dresses 
by  gently  closing  the  pores  of 
the  underarm  with  Liquid 
Odorono.  Millions  of  bottles  are 
used  every  year  by  women  who 
insist  on  being  sure. 


•  To  know  the  comfort  of 
keeping  the  underarm  com- 
pletely sweet  and  dry,  mai 
this  coupon  today  with  8  cents 


RUTH  MILLER,  "    The  Odorono  Co.,  Inc. 

Dept.  7B5,  191  Hudson  St.,  New  York  City 
(In  Canada,  address  P.  O.  Box  2320,  Montreal) 

I  enclose  8^  for  generous-sized  bottles  of  both  Instant 
Odorono  and  Regular  Odorono  and  leaflet  on  complete 
underarm  dryness. 


63 


RADIO     M IRROR 


Wtdtufo 


GET  RID  OF  IT ! 

Every  trace  of  hair  can  be  instantly 
removed,  and  all  fears  of  stimulated 
regrowth  eliminated.  Don't  delay 
any  longer.  Make  your  skin  allur- 
ingly feminine  — hair  free,  with 


PERFUMED  DEPILATORY  CREAM 
You  simply  spread  on  and  rinse 
off, — then  marvel  at  this  white 
cream  which  is  as  delightful  as  your 
choicest  cold  cream. 

• 
Announcing  my  two  new  creations 

•  "Z\V*  Depilatory  Powder 

•  Sif*  Depilatory  Liquid 

both  of  which  are  delightfully  fra- 
grant and  quick  and  simple  to  use. 

• 
For  destroying  facial  hair,  use 

Z/P-IT'S  OFF  because  IT'S  OUT 

the  only  registered  Epilator  avail- 
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Pick   +   Pat  =  Molasses   'n'  January 

{Continued  from  page  33) 


and  see  these  two  on  the  stage,'  he  says. 
So  the  crowd,  thinking  we  was  just  put- 
ting on  some  ballyhoo  for  the  theayter, 
all  files  inside. 

"Well,  we  starts  to  laughing  and  for- 
gets we'se  sore  at  each  other.  Also,  we'se 
so  worried  about  our  outfits  we  stop  fight- 
ing and  hurry  back  inside,  calls  a  tailor, 
and  gets  our  poor  suits  patched  up.  We 
been  friends  ever  since." 

The  reason  for  all  this:  to  get  the  first 
lowdown  story  on  two  characters  whom 
listeners  hear  and  love  but  know  little 
if  anything  about. 

Perhaps  when  you  tuned  them  in  on 
Thursday  night's  Showboat  you  knew  that 
they  were  really  blackface  Irish  come- 
dians. Probably  you  decided  they  must 
be  negro  entertainers.  But  when  you 
heard  them  the  next  evening,  on  One- 
Night  Stands,  did  you  know  they  were 
one  and  the  same  cuckoo  pair? 

But  listen  to  their  cock-eyed  story  of 
how  they  met,  how  they  entered  radio, 
and  what  they  are  doing  with  their  suc- 
cess. It  was  a  joint  interview  I  had  with 
them,  both  talking  at  once,  both  roaring 
with  laughter  at  incidents  they  recalled, 
both  shooting  craps  at  odd  moments  to 
help  pass  the  time  until  their  nine  o'clock 
show. 

EFORE  we  go  on,  let  me  introduce 
Pat — Molasses  if  you  insist — who  is 
thirty-one,  short  and  good  looking  in  typi- 
cally Irish  fashion.  He  was  born  in  At- 
lanta, Georgia,  became  a  professional 
amateur,  then  joined  a  minstrel  show  in 
Birmingham.  As  a  side  line  he  played  a 
harmonica  in  a  church.  It  was  but  a  step 
for  him  from  there  to  vaudeville  and  then 
to  New  York  with  no  job,  no  money,  and 
in  need  of  a  partner. 

Next,  Pick — January  if  you  must — who 
is  just  as  short  and  blue  eyed,  ten  years 
older,  not  quite  so  handsome.  Pick  was 
also  an  amateur  of  no  mean  ability.  Join- 
ing the  army,  he  turned  his  dancing 
ability  into  entertaining  troops  in  Georgia. 
After  that  he  married  and  formed  a 
vaudeville  team  with  his  wife.  Shortly  he 
too  landed  in  New  York  without  a  job, 
or  money,  and  needing  a  male  partner. 

"Yup,"  Pat  went  on,  "us  was  intro- 
duced inna  automat  right  here  in  New 
York,  and  between  us  we  scraped  up 
enough  for  one  good  meal.  Seeing  as  how 
we  was  looking  for  partners,  us  sat  around 
talking.  So  five  days  later  we  is  playing 
at    the    125th    Streeter   uptown." 

"Tellum  'bout  buying  us  minstrel 
clothes,"  Pick  suggested. 

"Well  suh,  us  didn't  have  no  money  for 
nothing  but  food  now  an'  then.  Our  out- 
fits was  so  old  they  was  falling  fight  off 
our  backs.  So  we  goes  to  a  store,  buys 
the  best  suits  you  ever  seen  and  sends  'em 
C.O.D.  to  the  theayter.  The  manager  has 
to  pay  for  'em  so  we  can  go  on  with  the 
show." 

"And,"  Pick  added,  "us  borrowed 
twenty-five  bucks  from  him  besides." 

So  the  team  of  Pick  and  Pat  was 
launched,  while  not  with  a  splash  at  least 
with  a  satisfied  gurgle.  Two  weeks  later, 
once  more  without  jobs  but  now  with  out- 
fits, a  little  torn  but  passable,  they  went 
down  to  one  of  New  York's  smaller  radio 
stations.  WOV.  It  was  eight-thirty  in  the 
morning,  and  a  quartet  was  just  begin- 
ning a  program. 

"Us  wants  work,"  they  announced  to 
the  station   manager. 

"Can  you  write  a  minstrel  show?"  the 
manager  asked.  "If  you  can,  write  it. 
You  go  on  the  air." 

"How  soon  we  go  on?"  Pat  replied. 


"Half  an  hour.  You  broadcast  at 
nine." 

"Yup."  Pat  picked  up  the  story,  "us  sat 
right  down,  wrote  a  show,  and  used  that 
quartet  that  was  singing.  We  was  on  the 
air  at  exactly  nine.  A  week  later  the  sta- 
tion gave  us  a  much  better  hour.  We  got 
the  eight-in-the-morning  spot.  You  ever 
try  'n'  be  funny  that  early  in  the  day?" 

"But,"  Pick  said,  "us  was  heard  by  the 
manager  of  WOR  over  in  Newark.  He 
was  shaving  when  he  heard  us.  So  he 
calls  us  up  and  we  pile  right  over  there. 
We  was  broadcasting  for  a  year  and  a  half 
there  on  sustaining." 

"Then,"  Pat  went  on,  "we  was  so  good 
we  gotta  NBC  contract  for  52  whole 
weeks  for  a  Vaseline  company.  And  then 
we  goes  back  to  WOR,  this  time  with  a 
sponsor.  And  then  come  Showboat.  Yes 
suh.   and  then — Dill's   Best." 

"Whoa,  now  you  better  let  me  talk," 
Pick  broke  in.  "You  is  all  outa  breath." 
He  talked. 

"We'se  never  auditioned  a  program  in 
our  lives.  Thasa  fact.  No  sir,  we  just 
get  ourselves  hired  and  go  right  on  the 
air  with  our  act.  For  six  years  now  we 
ain't  even  been  five  days  away  from  each 
other,   until   last  week." 

Remember  back  about  the  first  of  April 
when  these  two  were  missing  from  their 
weekly  broadcasts?  That  was  the  vaca- 
tion they  took  when  they  didn't  see  each 
other.  They  were  down  in  Florida,  one 
on  the  East  Coast,  the  other  on  the  West 
Coast.  They  had  decided  to  see  if  they 
could  get  along  without  each  other.  Of 
course  they  drove  down  together  in  Pat's 
car,  and  drove  back  the  same  way.  And 
their  wives,  Pat's  son,  and  a  lot  of  fishing 
tackle  went  along.  For  atmosphere,  as 
Pick  explains. 

JWS  a  matter  of  fact,  they  even  seek 
*™  amusement  together.  Every  Friday 
night,  after  the  broadcast,  they  dust  off 
Pat's  car,  pick  up  the  families,  and  start 
off.  Florida  one  week,  Canada  the  next.  It 
doesn't  matter,  as  long  as  they  are  driving 
and  out  of  town. 

More  often  than  not,  on  these  trips, 
most  of  their  time  is  taken  up  in  giving 
benefit  performances.  A  short  time  ago, 
while  taking  two  days  off  in  Canada,  they 
were  asked  to  perform  at  the  wounded 
veteran's  hospital.  For  nine  solid  hours, 
the  two  toured  the  hospital,  stopping  in 
every  room  to  repeat  their  act  for  the  sol- 
diers. The  next  day,  at  another  hospital 
not  far  away,  they  went  through  the  same 
routine. 

"But  it's  fun,"  Pick  hastened  to  add. 
"Us  even  gives  benefits  for  the  governor 
of  Pennsylvania  and  the  governor  of  New 
Jersey.  Us  is  important  men.  Tellum 
about  that  performance  out  on  Long 
Island." 

"Sure,"  Pat  agreed.  "It  was  a  benefit 
for  the  policemen's  charity.  Pick  and  I, 
we  put  on  our  act  for  them.  Then  I  run 
out.  I'm  in  a  hurry.  1  jump  into  my 
car  and  race  to  the  corner.  There's  a 
sour  faced  cop  standing  there.  He  stops 
me  and  gives  me  a  tag.  Yes  suh,  just  two 
minutes  after  I  give  a  benefit  show,  I  gets 
me  a  tag.  So  I  just  drive  right  back  to 
the  auditorium,  find  me  a  captain  and 
give  him  the  ticket.  He  took  the  ticket 
back  to  that  cop  who  stopped  me — and 
that  was  that." 

And  so,  you  have  the  story  of  Molasses 
V  January  as  told  by  Pick  and  Pat.  The 
next  time  you  hear  the  two  working  in 
such  harmony,  remember  their  slogan  for 
success: 

"Hey  dice,  come  seven,  come  eleven!" 


64 


RADIO    MIRROR 


What  Becomes  of  the 
Amateurs? 

(Continued  from  page  26) 

Jacqueline  showed  up  for  her  preliminary 
audition,  she  wasn't  even  somebody's 
stenog,  because  she  had  just  lost  her  job. 
She  possessed  something  better  than  the 
ability  to  take  dictation,  however — a 
lovely  soprano  voice  which  brought  her 
through  the  audition  and  to  a  spot  on  the 
broadcast  with  flying  colors. 

She  won  that  week's  medal,  and  before 
she  left  the  studio  the  manager  of  the 
Fox  Academy  of  Music,  a  moving-picture 
house  in  lower  Manhattan,  had  signed  her 
up  for  a  week  of  personal  appearances  on 
his  stage.  There  she  made  such  a  hit  that 
the  one-week  arrangement  was  extended 
to  four;  and  now  Jacqueline  is  packing 
her  trunks  for  an  extended  vaudeville 
tour. 

The  story  of  Susan  Sage,  another  grad- 
uate of  the  Feen-a-mint  program,  runs 
along  similar  lines— except  that  Susan, 
who  had  left  her  home  in  Pittsburgh, 
against  parental  opposition,  a  few  months 
before,  to  try  her  wings  in  New  York, 
was  completely  broke  when  she  sang  on 
the  broadcast.  A  coloratura  soprano,  she 
was  the  first  contestant  upon  which  judges 
and  listening  audience  agreed.  A  vaude- 
ville agent  who  was  listening  in  agreed  too, 
with  the  result  that  "Susan  has  been  sing- 
ing in  theaters  ever  since. 

A  different  kind  of  success  came  to 
young  Don  August,  only  twelve  years  old. 
His  appearance  on  the  broadcast  won  him 
not  only  that  week's  medal,  but  free 
scholarships  with  two  well  known  New 
York  singing  teachers. 

1^'OT  all  the  winning  amateurs  have 
^"  such  spectacular  success,  however. 
Take  the  case  of  Dave  Brenner,  a  tenor 
to  whom  the  judges  gave  the  medal  one 
week.  Dave  didn't  go  on  from  the  broad- 
cast to  a  theatrical  engagement  or  a  regu- 
lar radio  spot,  but  he  doesn't  look  upon 
his  vocal  career  as  time  wasted.  He  is  a 
solicitor  for  a  well  known  milk  company, 
whose  officials  were  so  pleased  over  the 
publicity  he  got  for  the  company  that 
they  immediately  gave  him  a  raise.  P.  S. 
He  kept  the  job. 

All  these  artists-in-embryo  got  their 
start  on  the  Feen-a-mint  program.  How 
about  Fred  Allen's  proteges?  There,  again, 
the  record  is  encouraging. 

Fred  and  his  assistants  are  proudest  of 
David  Hughes.  Dave  is  a  few  years  less 
than  fifty,  and  up  to  a  few  months  ago  he 
had  spent  all  his  life  working  in  the  slate 
mines  near  Poultney,  Vermont.  Every 
morning  when  he  and  his  fellow-miners 
rode  from  Poultney  to  the  mines,  all  the 
boys  packed  in  together  in  one  or  two  big 
trucks,  they  used  to  sing.  Dave's  high, 
clear,  completely  untrained  tenor  voice 
rang  out  over  all  the  others,  and  when 
Fred  Allen  began  to  devote  half  of  his 
program  time  to  discovering  new  talent, 
all  the  miners  chipped  in  to  raise  enough 
money  to  send  Dave  to  New  York  for  an 
audition. 

He  passed  the  audition,  and  went  on  to 
win  the  $50  in  cash  and  a  week's  engage- 
ment at  the  Roxy  Theatre  which  together 
constitute  first  prize  on  the  Town  Hall 
program.  Then  he  made  a  number  of 
personal  appearances  in  New  England 
theaters,  only  to  return  to  New  York  and 
capture  another  prize  when  Fred  rounded 
up  all  his  winning  contestants  and  put  on 
a  program  at  which  they  competed  with 
each  other.  And  now  this  white-haired, 
unassuming  little  man  is  definitely  set  for 
a  radio  and  stage  career. 

George  Rosen,  a  young  violinist,  arrived 


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65 


RADIO     MIRROR 


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in  New  York  foot-sore  and  weary  from 
having  hitch-hiked  all  the  way  from  St. 
Paul,  Minnesota.  He  wanted  a  chance  on 
an  amateur  hour,  because  he  knew  he 
could  make  good.  He  was  right.  He  is 
playing  these  days  in  the  orchestra  at  the 
Casino  de  Paree,  Manhattan  night  club. 

Some  of  the  winning  amateurs,  however, 
aren't  willing  to  give  up  the  security  of 
their  present  jobs  to  follow  the  more 
glamorous,  but  considerably  less  certain, 
theatrical  and  radio  path.  The  outstand- 
ing examples  here  are  Joe  Barry  and  Bill 
Keller,  who  won  first  prize  one  week  with 
their  two-piano  act.  They  wouldn't  even 
take  time  off  to  appear  at  the  Roxy!  You 
can  understand  why,  though,  when  you 
know  that  Joe  is  auditor  for  Educational 
Pictures  in  Astoria,  Long  Island,  and  Bill 
is  head  linesman  for  the  Western  Union. 
At  the  time  they  won  the  prize,  Bill  had 
charge  of  all  the  wires  going  into  Fleming- 
ton  for  the  Hauptmann  trial,  and  he  just 
couldn't  be  spared  for  anything  that 
would  require  his  absence  from  duty  dur- 
ing the  day. 

Edith  Schettine,  who  won  favor  with 
her  imitations  of  the  voices  of  various 
well  known  movie  stars,  turned  down  an 
offer  to  appear  on  a  Philadelphia  station 
on  a  commercial  program.  She  lives  in 
New  York  with  her  father  and  mother, 
and  has  a  secretarial  job  in  a  New  York 
office;  and  although  she  is  anxious  to 
break  into  radio,  she  decided  that  home 
and  security  were  preferable  to  a  strange 


town  and  perhaps  only  a  few  weeks'  work. 

Bad  luck  tagged  the  efforts  of  Evelyn 
Tarta,  the  talented  young  pianist  who  was 
a  prize-winner  on  one  of  the  Town  Hall 
programs.  She  was  all  ready  to  appear  at 
the  Roxy  when  the  Gerry  Society,  an  or- 
ganization for  the  prevention  of  cruelty 
to  children,  stepped  in  and  refused  to 
allow  her  to  go  on.  Evelyn  is  only  fifteen, 
and  will  have  to  wait  another  year  before 
she  can  really  begin  her  career. 

One  boy  who  doesn't  even  want  to  go 
on  the  radio  is  Joe  Williams,  of  South 
Norwalk,  Connecticut.  Joe  is  a  husky 
young  fellow,  a  former  football  star,  and 
comes  from  a  well-to-do  family.  He  took 
his  audition  for  a  lark,  sang  on  the  broad- 
cast, and  appeared  at  the  Roxy — and 
then  went  home  contented  with  the  fun 
he  had  had.  But  he's  head  man  in  South 
Norwalk  now! 

So  the  parade  of  the  amateurs  goes  on, 
with  every  now  and  then  somebody  step- 
ping out  to  join  the  ranks  of  the  profes- 
sionals. Major  Edward  Bowes,  who 
started  all  the  amateur  excitement  with 
his  weekly  program  over  WHN,  a  local 
station  in  New  York,  has  inaugurated  an- 
other network  broadcast  along  the  same 
lines,  and  no  doubt  his  efforts  will  give 
still  more  talented  unknowns  their  chances 
to  achieve  success. 

Not  many  of  them  will  achieve  it.  as 
this  record  proves,  but  those  who  do  will 
say  gratefully,  "Heaven  be  praised  for 
amateur  programs!" 


Max  and  Al  get  together.     Not  so  long  ago,   Max  Baer  made  a  guest 

appearance   on   Al   Jolson's   Shell   Chateau    program,   and    now   he's  the 

star  of  his  own  program,  sponsored  by  the  Gillette  Razor  Blade  Corp.,  on 

Monday  nights  over  the  NBC  red  network. 


66 


RADIO     MIRROR 


Coast-fo-Coast  Highlights 
Chicago 


(Continued  from  page  44) 

[AVE  you  heard  that  new  (Johnson 
Wax)  radio  show  on  NBC  called 
"Fibber  McGee  and  Mollie"  yet?  Lots 
of  Chicago  people  were  very  glad  to  hear 
that  program  announced  even  if  it  was 
to  come  from  New  York  studios.  For 
Fibber,  who  creates  wild  adventures 
around  his  motor  car  gypsying  around  the 
country,  is  none  other  than  Jim  Jordan. 
And  Mollie  is  his  wife,  Marion  Jordan. 
For  years  they  had  been  plugging  along  in 
Chicago  doing  all  sorts  of  character  and 
musical  programs.  Smackout,  Mister 
Twister,  and  the  old  Smith  Family  were 
some  of  their  better  known  shows.  But 
somehow  they  never  did  hit  big  time. 
Now  many  people  are  hoping  their  chance 
has  come. 

The  Jordans  are  very  clever  at  imitat- 
ing many  different  voices.  In  fact  on  a 
recent  broadcast  series  from  Chicago  they 
did  so  many  different  parts  so  convincing- 
ly that  the  program  boss,  not  realizing 
two  people  do  all  the  parts,  assigned  them 
to  a  much  larger  studio  with  the  remark: 

"I  can't  see  how  in  the  world  such  a 
crowd  of  people  can  work  in  that  small 
studio  you  had  before." 

Incidentally  they  come  from  Peoria,  111., 
which  town  also  gave  radio  Andy  of 
Amos  'n'  Andy  and  Helen  King,  one  of 
the  three  girls  known  as  Clara,  Lu  and 
Em. 


THE  Howard  Berolzheimers  have 
adopted  a  six-weeks-old  blue-eyed 
baby  boy.  Perhaps  you  know  Mrs.  Ber- 
olzheimer  better  as  Isobel  Carrothers. 
Or  maybe  she  is  best  known  to  you  as  Lu 
of  Clara,  Lu  and  Em.  You  haven't  seen 
much  in  print  about  this  adoption  because 
they  both  feel  it  is  their  own  personal 
business  and  most  decidedly  they  did  not 
adopt  the  child  for  the  publicity  Lu  might 
get  out  of  it. 

The  girls  were  very  much  amused  at  a 
copy  sent  them  of  a  sign  which  appears 
in  the  window  of  a  Baltimore  restaurant. 
The  sign  reads: 

Come  In  and  Meet 

Clara,  Lu  and  Em. 

Inquiry  led  to  the  discovery  that  the 

sign  refers  to  three  waitresses  in  the  cafe 

and  not  to  radio's  best  known  backyard 

gossips. 

MARIO  CHAMLEE,  the  famous  lyric 
tenor,  is  one  of  a  trio  of  famous 
people  who  hold  honorary  Master  of 
Music  degrees  from  the  University  of 
Southern  California.  The  other  two  are 
lgnace  Jan  Paderewski  and  Madame  Ern- 
estine Schumann-Heink. 

Every  time  we  write  anything  about 
Schumann-Heink  so  many  of  her  stories 
come  to  mind  ...  so  many  stories  of 
hardships,  childhood  poverty  when  black 
bread  was  a  blessing,  the  world  war  with 
her  sons  fighting  against  each  other.  Why, 
that  woman's  life  is  a  shining  example  of 
courage  and  sustaining  endeavor.  She 
was  discharged  from  her  first  contract  as 
an  opera  singer  with  the  Dresden  Court 
opera  because  she  married  Heink,  the 
secretary  of  the  organization,  in  violation 
of  her  contract.  To  make  matters  worse 
he  was  discharged  too,  and  the  young 
lovers  found  themselves  in  severe  financial 
straits  for  several  years  following  their 
rash  act.  She  was  only  eighteen  years  old 
at  the  time  of  her  first  marriage. 


What's  the  matter  with 


ON  SANITARY  NAPKINS,  TOO. 

Guard  against  this  source  of 
unpleasantness  with  Mum.  No 
more  doubt  and  worry  when 
you  use  Mum! 


HERE  I  sit  alone,  evening  after  eve- 
ning, reading  or  listening  to  the  radio. 
What's  the  matter  with  me?  Why  don't 
men  take  me  out?  I'm  not  so  hard  to  look 
at  —  and  I  love  a  good  time !" 

Poor  girl!  How  surprised  and  chagrined  she  would 
be  if  she  knew  why  she  is  left  at  home  alone. 

You  can't  blame  people  for  avoiding  the  girl  or 
woman  who  is  careless  about  underarm  per- 
spiration odor.  It's  too  unpleasant  to  tolerate 
in  anyone,  no  matter  how  attractive  she  may 
otherwise  be. 

There's  really  no  excuse  for  it  when  Mum 
makes  it  so  easy  to  keep  the  underarms  fresh,  free 
from  every  trace  of  odor. 

Just  half  a  minute  is  all  you  need  to  use  Mum. 
Then  you're  safe  for  the  whole  day. 

Use  it  any  time  —  after  dressing,  as  well  as  be- 
fore. It's  harmless  to  clothing.  It's  soothing  to 
the  skin,  too  —  so  soothing  you  can  use  it  right 
after  shaving  your  underarms. 

Depend  upon  Mum  to  prevent  all  unpleasant 
perspiration  odor,  without  preventing  perspira- 
tion itself.  Then  no  one  will  ever  have  this  reason 
toavoid you! Bristol-Myers,Inc.,75  West  St., N. Y. 


MUMS 


takes  the  odor  out 
perspiration 


67 


RADIO    MIRROR 


It  comes  from 

PARIS! 

All  chic  style  starts  in  Paris.  So 
does  cheek  style,  if  you  use 
Po-Go  Rouge!  Hand- made 
and  packed  in  France,  it  conies 
from  Paris  but  it  doesn't  come 
high.  Just  60c  buys  it  —  low 
in  price,  even  though  it  is 
genuinely  imported! 

A  touch  and  you'll  see  the  differ. 
ence.  Its  beauty  lasts  for  hours  and 
hours;  its  unusual  texture  goes  on 
smoothly  and  is  easy  to  blend  ex. 
actly  right! 

Buy  Paris-made  Po-Go  Rouge  at 
any  toiletry  counter ;  if  you  can't  get 
it,  we'll  serve  you  by  mail.  Guy  T. 
Gibson,  Inc.,  Importers,  565  Fifth 
Avenue,  New  York  City. 

fJGo  ROUGE 

SHADES:  Brique  (Naturelle);  Ronce 
(Raspberry);  Vif  (Bright);  Cardinal 
(Very  Bright);  Saumon  (Faint,  for 
Blondes). 


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Coast-to-Coast  Highlights 
Pacific 


{Continued  from  page  45) 


KHJ.  The  legal  documents  aver  that  the 
Gill  parents  snubbed  the  gal. 

Juliette  Dunn,  charming  radio  soprano 
at  KFRC,  in  real  life  Mrs.  Harrison  Hol- 
liway,  whose  hubby  manages  the  station 
and  does  the  m.  c  act  for  the  jamboree, 
brought  suit,  and  the  fracas  will  be  over 
before  this  reaches  print.  She  asks  cus- 
tody of  Harrison,  Jr..  aged  5  and  Kingan, 
three.  The  lady  says  that  H.  H.,  while 
entertaining  lots  of  fans  on  the  air,  didn't 
prove  very  entertaining  to  her.  But  H. 
H.  mutters  something  about  too  much 
in-laws. 

AS  a  comeback  to  our  notice  in  the 
Jrm-  Pacific  Highlights  of  January,  that 
Mr.  Morris  Webster  of  Station  KVI  is 
the  world's  youngest  chain  announcer, 
young  Roy  M.  Shoffner  of  Lexington, 
Kentucky,  claims  that  he  is  the  youngest 
commercial  announcer  on  any  station. 
He's  sixteen  years  of  age  and  broadcasts 
over  Station  WLAP.  Our  hats  are  off 
to  you,  Roy. 

HOBBIES 

EDNA  FISCHER,  NBC  piano  pounder, 
hopes  to  enter  her  Boston  bulldog, 
Flip,  gift  of  a  radio  admirer,  in  a  bay 
district  dog  show. 

"Wyn."  handling  her  own  commercials 
on  'Frisco  stations,  is  Winifred  Louthain. 
Used  to  have  her  own  gift  shops,  and  likes 
to  collect  the  bizarre  in  the  gift  line. 

Nick  Harris,  who  has  spun  detective 
yarns  over  KFI  for  more  than  ten  years, 
raises  parakeets  and  goldfish  as  a  hobby. 


Major  Herbert  0.  Yardley,  co-author 
of  the  "Stories  of  the  Black  Chamber" 
from  New  York  to  NBC,  lives  on  a  busy 
Hollywood  street  in  a  big  apartment 
house,  and  is  writing  some  mystery  stories 
for  RKO  Pictures. 

Harry  A.  Earnshaw,  who  created  the 
"Chandu"  series  years  ago,  and  who  is 
now  penning  some  ace  number  one  "short 
stories  of  the  air,"  reads  country  weeklies 
for  story  plots  and  human  interest  drama. 

Harold  Hodge,  who  does  the  "Sky- 
rocket Express"  program  for  youngsters, 
used  to  be  a  manual  training  teacher  in 
the  public  schools. 

Charlie  Wellman,  KECA  songster,  saves 
samples  of  wallpaper  and  beer  bottle  tops. 

f^AYNE  WHITMAN,  who  has  been  an- 
^*  nouncing  the  Grace  Moore  and  the 
Jimmy  Fidler  programs  from  the  NBC 
Hollywood  studios,  also  got  the  mike 
stint  announcing  the  Hix  "Strange  as  it 
Seems"  quarter  hours  on  the  coast  CBS 
hook-up. 

Hubert  (Rudy)  Vallee  supposed  to  be 
in  Hollywood-Burbank  around  June  to  do 
some  pictures  and  continue  his  cross- 
country broadcasts.  Known  as  "The  pride 
of  Westbrook,  Me."  out  here  .  .  .  and 
as  "Hollywood's  darling"  back  east. 

Raymond  Paige  has  a  long-time  con- 
tract with  the  CBS  Hollywood  Hotel 
transcontinental  program,  and  could 
financially  afford  to  have  the  tiff  that 
caused  him  to  resign  as  music  director  of 
KHJ  and  the  Don  Lee  network  a  few 
months  ago. 


The  One-Man  Show — Tom  Breneman 


"    .iiii! in minim minimi 


ONE  of  the  West  Coast's  outstanding 
radio  entertainers  is  Tom  Breneman, 
who  broadcasts  regularly  over  the  Don 
Lee  and  CBS  Northwestern  networks  from 
San  Francisco  under  the  sponsorship  of 
Fels-Naptha.  Blessed  with  a  warm  and 
pleasing  baritone,  a  neat  sense  of  comedy 
and  an  unusual  insight  into  human  nature 
which  enables  him  to  give  deft  and  varied 
characterizations,  his  one-man  airshows 
are  among  the  highest-ranking  favorites 
with    Pacific  seaboard  fans. 

You've  heard  about  the  mythical  Midas 
who  made  everything  he  touched  turn 
into  gold.  Well,  Tom  Breneman  may  not 
be  quite  a  Midas,  but  certainly  so  far, 
he's  managed  to  have  Lady  Luck  consis- 
tently on  his  side. 

Right  from  the  beginning  she  stood 
there  rooting  for  him,  for  Tom  comes 
naturally  by  his  musical  talent.  His 
mother  was  an  accomplished  concert 
pianist;  his  father  the  first  tenor  in  the 
famous  Cumberland  quartet  of  Pennsyl- 
vania. So  when  Tom  himself  turns  up 
with  an  exceptional  voice,  it  isn't  exactly 
a  bolt  from  the  blue. 

Out  on  the  West  Coast  fans  hate  to 
miss  a  minute  of  his  quaint  impersona- 
tions— the  beloved  rural  character,  Colonel 
Ezra  Simpson,  whose  wifely  troubles 
cause  many  a  quiet  chuckle;  the  characters 
of  Tom  and  Wash,  the  station's  two  Negro 
porters;  and  other  typically  amusing  per- 
sonalities. 

In  the  studio  Tom  Breneman  may  be  a 
dozen  different  curious  people,  one  after 
the  other,  but  back  in  private  life  he's 
just  a  good-looking,  genial  six-footer,  a 
little  shy,  and  a  mite  superstitious.  For 
instance,  he  wouldn't  think  of  laying  his 
hat  on  the  bed,  and  he  always  knocks 
on  wood  in  the  approved  fashion,  and  he'd 


never  light  three  cigarettes  from  one  match. 
Maybe  that's  his  mild  concession  to 
Lady  Luck  who's  been  on  his  side  so  long. 
The  Fels-Naptha  program  with  Tom 
Breneman  is  heard  every  Tuesday  and 
Thursday  morning  from  10:00  to  10;  15 
(Pacific  Standard  Time)  over  the  Don 
Lee  Network  and  CBS  Northwestern 
stations. 


Tom  Breneman,  the  West  Coast's  pop- 
ular one-man  radio  show,  in  one  of  his 
favorite   roles — Colonel   Ezra   Simpson. 


68 


RADIO    MI RROR 


Revealing  Ethel  Merman- — 
Radio's  Glamor  Girl 

(Continued  from  page  21) 

birthday,  papa  Zimmerman  brought  home 
Gus  Edwards'  newest  popular  song,  "He's 
Me  Pal."  He  called  Ethel  from  the  back 
yard.  Pointing  to  the  bench,  he  sat  down 
with  his  daughter  and  began  to  play.  He 
finished  the  first  chorus. 

"Can  you  sing  it  for  me  now?"  he 
asked. 

Ethel  nodded  happily.  Throwing  back 
her  head  she  burst  into  song.  She  didn't 
miss  a  note  or  a  word.  And  the  song 
seemed  to  fit  her.  "It  stuck,  too,"  Ethel 
told  me.  "That  was  my  favorite  for  a 
long,  long  time." 

It  was  also  the  favorite  of  the  neigh- 
bors, who  dropped  in  often  of  an  evening 
to  hear  that  little  Zimmerman  girl  sing. 
Her  mannerisms,  her  girlish  accent  on  the 
words,  sent  every  audience  of  friends  into 
a  panic.  In  fact,  it  wasn't  long  before 
Ethel  began  to  tire  of  performing  for 
such  small  groups. 

"Mother,  I  want  to  sing  in  public.  I 
want  to  be  seen."  It  was  the  first  time 
Ethel  had  used  that  slogan,  "I  want  to  be 
seen,"  but  she  has  never  forgotten  it  nor 
stopped  using  it  since.  It  is  the  secret 
of  her  success. 

"Luckily  we  had  a  friend  of  the  family 
whose  husband  was  one  of  the  big  shots  in 
the  Knights  of  Columbus.  She  finally 
made  all  the  arrangements.  So  they 
dressed  me  up — aged  six — in  a  cap  and 
boy's  coat  and  sent  me  along  to  one  of 
their  parties.  I  don't  remember  how  I 
did  it  but  it  was  my  start." 

/^FTER  that,  it  was  a  cinch.  The  par- 
*"■  ents  even  let  her  sing  in  the  church 
near  home.  In  the  Zimmerman  family 
album  is  a  clipping  from  one  of  her  Sun- 
day performances  listing  her  vocal  contri- 
bution as  "Let  the  Lower  Lights  be  Burn- 
ing." 

"Honest,"  Ethel  asked  me,  "Wouldn't 
that  kill  you?" 

But  came  the  World  War.  Near  As- 
toria, Long  Island,  a  soldier's  camp  sprang 
up.  Every  week  there  must  be  enter- 
tainment for  these  boys  preparing  to  go 
overseas.  Ethel  heard  about  it  and  sought 
out  her  mother.  Eagerly  she  announced 
that  she  wanted  to  do  her  part.  Couldn't 
she  please  entertain  the  soldiers?  And 
her  mother,  filled  with  patriotic  duty, 
consented. 

At  the  camp  was  a  rough  stage,  hastily 
built  with  odds  and  ends  of  lumber.  Fol- 
lowed, that  evening,  a  long  series  of  songs, 
speeches,  playlets  and  dances.  Little 
Ethel,  now  aged  eight,  was  one  of  the  last 
on  the  bill.  She  skipped  nervously  about 
in  back  of  the  temporary  scenery,  wait- 
ing for  her  cue.  At  last  it  came.  Ethel 
advanced  toward  the  audience,  all  the 
confidence  of  past  performances  gone  up 
in  smoke  as  she  glimpsed  the  number  of 
listeners.  She  had  a  new  number  to- 
night, a  "Wiggley"  number  that  she  had 
privately  rehearsed.  She  went  into  the 
song,  hesitant,  ill  at  ease.  But  the  sudden 
outburst  of  cheers  from  the  soldiers  kept 
her  going. 

"I  was  doing  my  first  vocal  hula," 
Ethel  explained,  "and  did  it  go  over! 
That  was  the  first  time  I  ever  brought 
down  the  house.  Right  then  and  there 
I  made  up  my  mind.  It  was  singing  for 
me  from  then  on." 

After  the  Armistice  was  signed,  The 
Home  Association  of  Astoria  gave  a  benefit 
for  the  returning  fighters.  Remembering 
the  little  Zimmerman  girl's  success,  the 
program  committee  signed  her  up  for  an- 


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But  that  is  not  all!  This  super-rich, 
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69 


RADIO     M IRROR 


1  Couldn't  Sit 
Couldn't  Stand, 

Couldn't  even  Lie  Down! 

WHAT  a  terrible  affliction,  Piles!  What  they  do  to 
pull  you  down  physically  and  mentally!  The 
worst  part  of  it  is  that  Piles  are  such  an  embarrassing 
subject,  that  many  people  hesitate  to  seek  relief.  Yet 
there's  nothing  more  serious  than  Piles,  for  they  can 
develop  into  something  malignant. 

There  is  no  more  satisfactory  treatment  of  Piles 
than  Pazo  Ointment.  Pazo  supplies  the  needed  effects. 
First,  it  is  soothing,  which  relieves  pain,  soreness  and 
itching.  Second,  it  is  lubricating,  which  makes  passage 
easy.  Third,  it  is  astringent,  which  tends  to  reduce  the 
swollen  blood  vessels  which  are  Piles. 

You  get  immediate  and  lasting  relief  with  Pazo. 
NOW  TWO  FORMS 

Pazo  now  comes  in  two  forms.  In  addition  to  the 
familiar  tube  with  special  Pile  Pipe,  it  now  comes  in 
suppository  form,  14  suppositories  to  the  box.  Those 
who  prefer  suppositories  will  find  Pazo  Suppositories 
the  most  satisfactory  they  have  ever  tried. 

All  drug  stores  sell  Pazo  in  tubes  and  Pazo  Suppos- 
itories, but  a  trial  tube  is  free  for  the  asking.  Just 
mail  a  postcard  or  the  coupon  below. 


!   Grove  Laboratories,  Inc.  FRE 

!  Dept.3,l-MC,St.Louis,Mo.    j  ■    ■»  — — 

'    Gentlemen:  Please  send  Pazo  FREE. 


NAME- 


ADDRESS.. 


CITY STATE.. 


IF  SO, 

WRITE  FOR 

BOOKLET  ON 

SIROIL! 

Don't  delay.  This  relief  has  accomplished 
wonders  for  men,  women  and  children  who 
have  been  chronic  sufferers  from  psoriasis. 
Siroil  applied  externally  to  the  affected 
area  causes  the  scales  to  disappear,  the  red 
blotches  to  fade  out  and  the  skin  to  resume 
its  normal  texture.  Siroil  backs  with  a  guar- 
antee the  claim  that  if  it  does  not  relieve 
you  within  two  weeks  —  and  you  are  the 
sole  judge  — your  money  will  be  refunded. 
Write  for  booklet  upon  this  new  treatment. 
Don't  delay.  Write  at  once. 

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Please  send  me  full  information  on 
Siroil— the  new  treatment  of  psoriasis. 

Name 


Address. 
City 


.State. 


other  performance.  This  time  the  show 
was  held  in  a  real  New  York  theater. 
Ethel  went  along  that  night  with  her 
mother  and  father,  who  always  accom- 
panied her  on  the  piano. 

Here  was  a  bill  of  professionals.  Keith's 
had  contributed  one  of  its  star  comedy 
acts,  and  a  stock  company  would  appear 
for  a  brief  scene  in  one  of  the  year's  hit 
plays. 

"1  guess  I  was  about  the  only  amateur 
on  the  whole  bill.  There  I  stood  back- 
stage, watching  all  these  experienced  actors 
getting  ready.  Their  make-up  fascinated 
me.  1  felt  the  lure  of  the  stage  creeping 
into  my  bones.  Mother  was  worried. 
Like  all  good  people  of  the  time,  she  had 
been  taught  that  stage  folk  were  bad. 
She  was  afraid  her  little  daughter  might 
be  contaminated  by  their  presence." 

Ethel,  however,  went  through  with  her 
number,  a  character  song  she  had  made 
famous  at  home:  And  she  was  a  hit.  The 
star  of  the  evening.  She  went  home,  her 
round  cheeks  glowing  with  pride  and  ex- 
citement. She  did  not  notice  that  her 
mother  was  unusuallv  silent  and  thought- 
ful. 

"I  should  have  known,  though.  Mother 
was  already  making  up  her  mind  that 
her  eight-year-old  daughter  wasn't  going 
to  be  a  stage  star.  No  sir,  little  Ethel 
was  going  to  be  a  school  teacher.  Can 
you  imagine? 

"So  what  did  I  do?  So  I  took  four 
years  commercial  study  in  high  school 
and  learned  to  be  a  stenographer.  1 
didn't  pay  much  attention  to  singing  at 
school.  1  was  so  busy  doing  my  songs 
at  night— you  know,  at  clam-bakes,  Hal- 
lowe'en parties,  ladies'  aid  meetings — that 
all  I  could  do  at  school  was  try  and  keep 
on  the  honor  roll." 

GRADUATION  from  high  school, 
which  meant  a  nice  long  vacation  for 
most  of  Ethel's  schoolmates,  meant  work 
for  the  Zimmerman  girl.  Ethel  got  a  job 
in  New  York  as  a  stenographer.  "In  the 
outer  office,"   she  added. 

But  it  was  work,  and  Ethel  liked  it 
because  several  important  men  did  busi- 
ness with  the  office.  It  was  Ethel's  job 
to  greet  these  men  and  keep  them  happy 
while  they  waited  for  their  appointments. 
It  wasn't  long  before  she  got  to  know  the 
rich  manufacturer  of  brakes  for  automo- 
biles. He  was  a  millionaire  with  a  flair 
for  inventions.  He  decided  Ethel  deserved 
a  job  as  secretary.    She  agreed. 

"So  I  went  to  work  for  him,  at  a  nice 
salary  too.  I  guess  if  it  hadn't  been  for 
him  I'd  still  be  pounding  a  typewriter 
some  place.  But  he  was  the  kind  of  a 
boss  you  dream  about.  He  only  came  into 
the  office  once  or  twice  a  week.  It  sort 
of  left  me  with  a  lot  of  time  to  kill.  So 
I  began  looking  around  for  a  chance  to 
sing.  It  didn't  matter  much  what  the 
pay  was,  just  so  I  could  be  seen." 

It  wasn't  as  easy  as  Ethel  makes  it 
sound.  Every  spare  hour  from  the  office 
she  haunted  booking  agents.  Night  after 
night  she  went  to  them,  telling  them  that 
she  could  sing,  that  she  wanted  work. 
Finally  in  desperation  one  of  them  gave 
her  a  job  singing  at  an  Elks'  smoker.  The 
Elks  liked  her.  She  liked  the  Elks.  She 
soon  found  herself  singing  two  and  three 
nights  a  week. 

"And  at  ten  bucks  a  crack,  which  made 
about  thirty  a  week  extra.  But  1  didn't 
give  up  my  job.  I  never  knew  when  an 
Elk  might  get  mad  and  then  I  wouldn't 
be  singing  any  more." 

One  day  Ethel  had  a  bright  idea.  Her 
boss  knew  several  big  Broadway  produc- 
ers Why  not  get  a  letter  of  introduc- 
tion? So  she  sat  down  at  her  typewriter 
and  wrote  her  own  letter.  When  her  boss 
came  in  she  gave  it  to  him  to  sign.    That 


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70 


RADIO    MIRROR 


afternoon,  after  work,  she  hurried  over 
to  the  theater  where  George  White  was 
casting  his  Scandals.  Nervously  she 
handed  him  the  letter. 

He  looked  up  at  her  politely.  "A  friend's 
always  a  friend,"  he  told  her.  "1  can  give 
you  a  job." 

Ethel's  heart  leaped  up  somewhere  near 
her  teeth.     "Really?"  she  breathed. 

White  nodded.    "In  the  front  row,  too." 

"You   mean   the   chorus?"    Ethel   cried. 


Jut  1  m  a  singer 


White  shook  his  head  and  tore  up  the 
letter.     "In  the  front   row,"  he  repeated. 

And  Ethel,  who  had  dreamed  of  such 
a  chance  since  she  was  eight,  turned  it 
down.  It  would  be  singing  or  nothing. 
"Mother's  warning  about  show  people 
must  have  sunk  in  deeper  than  I  thought," 
Ethel  said.  "Anyway,  I  just  stalked  out 
of  that  theater.  My  heart  was  broken, 
but  I  couldn't  let  anybody  know." 

She  continued  her  assault  on  the  book- 
ing offices,  however,  with  renewed  deter- 
mination. Finally  a  woman  agent  who 
thought  Elhel  had  promise  got  her  two 
weeks  at  a  night  club  called  "Little 
Russia."    .  • 

HIGH  in  spirits,  Ethel  hurried  over  to 
sign  the  contract.  At  sixty  per  week! 
But  she  earned  it.  The  hours  were  from 
ten  to  three.  At  nine  in  the  morning  she 
was  back  at  her  office  desk.  And  the  first 
week  at  the  club,  Lou  Irwin,  successful 
manager,  heard  her.  He  sought  her  out 
in  her  dressing  room. 

"Interested  in  the  movies?"  he  asked. 
"Then  meet  me  at  my  office  in  the  morn- 
ing."  He  handed  her  his  card  and  left. 

Ethel  was  in  a  quandary.  If  she  went 
to  see  him  she  couldn't  be  in  the  office 
and  she  might  get  fired.  No  self  respect- 
ing girl  likes  to  get  fired.  In  the  end,  she 
fixed  it  up  with  her  boss  and  went  to  see 
Irwin.  He  rushed  her  into  a  cab  which 
whisked  them  to  the  Warner  Brothers' 
office.  Irwin  introduced  her  to  one  of  the 
Brothers. 

"Sing,"  the  Brother  said.  Ethel  sang. 
Four  hours  later  her  trembling  fingers 
were  signing  a  six  months'  contract. 

"At  two  hundred  per  week,"  Ethel 
added,  "and  with  options  a  mile  long. 
Two  hundred!  I  just  sank  back  in  a  chair, 
not  believing  my  own  eyes." 

Then  began  one  of  the  most  painful 
periods  in  Ethel's  life.  She  had  signed 
her  contract,  she  was  supposed  to  make 


Snatched  from  the  family  album!  Baby 
Ethel  Merman  at  the  age  of  three, 
seated,  with  her  cousin,  Claude  Pickett. 


A  Little  Mistake 

THAT  WILL  AGE  YOU 
10  YEARS 


r*v 


,^ 


3v 


**: 


^ 


IT  MAY  BE  THE  COLOR  OF  YOUR  FACE  POWDER! 


y  ^C£UlM  Cmmjou 


Did  you  ever  stop  to  think  that  the  shade  of 
face  powder  you  use  so  confidently  might  be 
altogether  the  wrong  one  for  you? 

It's  hard  to  believe  that  women  can  make  a 
mistake  in  their  shades  of  face  powder  or  that 
one  shade  can  make  you  look  older  than  an- 
other. Yet,  it's  only  too  obviously  true ! 

You  know  how  tricky  a  thing  color  is.  You 
know  how  even  a  slight  variation  in  color  can 
make  a  startling  difference  in  your  appearance. 
The  same  transforming  effect  holds  true  in  the 
case  of  face  powders.  Where  one  shade  will 
have  positively  the  effect  of  making  you  look 
young,  another  will,  just  as  decisively,  make 
you  look  older — years  older  than  you  are! 

Face  Powder  Fallacies 

Many  women  look  years  older  than  they  actu- 
ally are  because  they  select  their  face  powder 
shades  on  entirely  the  wrong  basis.  They  try  to 
match  their  so-called  "type"  or  coloring  which 
is  utterly  fallacious.  The  purpose  in  using  a 
shade  of  face  powder  is  not  to  match  anything, 
but  to  bring  out  what  natural  gifts  you  have.  In 
other  words,  to  flatter! 

Just  because  you  are  a  brunette  does  not 
necessarily  mean  you  should  use  a  brunette  or 
dark  rachel  powder  or  that  you  should  use  a 
light  rachel  or  beige  if  you  are  a  blonde. 
In  the  first  place,  a  dark  powder  may  make 
a  brunette  look  too  dark,  while  a  light  pow- 
der may  make  a  blonde  look  faded.  Sec- 
ondly, a  brunette  may  have  a  very  light 
skin  while  a  blonde  may  have  a  dark  skin 
and  vice  versa.  The  sensible  and  practical 
way  of  choosing  your  face  powder  shade, 


regardless  of  your  individual  coloring,  is  to  try 
on  all  five  basic  shades  of  face  powder.  I  say 
"the  five  basic  shades"  because  that  is  all  that 
is  necessary,  as  colorists  will  tell  you,  to  accom- 
modate all  tones  of  skin. 

My  Offer  to  the  Women  of  America 

"But,"  you  say,  "must  I  buy  five  different  shades 
of  face  powder  to  find  out  which  is  my  most 
becoming  and  flattering?"  No,  indeed!  This 
matter  of  face  powder  shade  selection  is  so  im- 
portant to  me  that  I  offer  every  woman  the  op- 
portunity of  trying  all  five  without  going  to  the 
expense  of  buying  them. 

All  you  need  do  is  send  me  your  name  and 
address  and  I  will  immediately  supply  you  with 
all  five  shades  of  Lady  Esther  Face  Powder. 
With  the  five  shades  which  I  send  you  free, 
you  can  very  quickly  determine  which  is  your 
most  youthifying  and  flattering. 

I'll  Leave  it  to  your  Mirror! 

Thousands  of  women  have  made  this  test  to 
their  great  astonishment  and  enlightenment. 
Maybe  it  holds  a  great  surprise  in  store  for  you! 
You  can't  tell!  You  must  try  all  five  shades 
of  Lady  Esther  Face  Powder.  And  this,  as  I  say, 
you  can  do  at  my  expense. 

Just  mail  the  coupon  or  a  penny  post  card 
and  by  return  mail  you'll  receive  all  five  shades 
of  Lady  Esther  Face  Powder  postpaid  and  free. 


Copyrighted  by  Lady  Esther  Company,  1935 


FREE 


(You  can  paste  this  on  a  penny  postcard.)     (14) 
Lady  Esther,  2034  Ridge  Ave.,  Evanston,  111. 

Please  send  me  by  return  mail  a  liberal  supply  of  all  five 
shades  of  Lady  Esther  Face  Powder. 

Name .  ,. , , 


Address 
City- 


.State- 


(If  you  live  in  Canada,  write  Lady  Esther,  Toronto,  Ont.) 


71 


RADIO    MIRROR 


DONT  NURSE  A 

GtfUl! 


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©  The  Kendall  Company 


Gomq  BARELEGGED 
''  THIS  SUMMER? 


PEDS 

INSIDE  SH 


IPedlfc 


PEDS.  Hollywood's 
shoe  -  hi    stocking- 
savers  have  fast  become 

the  favorite  summer  hose 

of  thousands!   Amazing 

"stocking-ettes"  that 

keep  feet  coolly  protected 

from  hot  shoe  leather — 

so  unbearable  to  dainty 

women!  Now,  thousands 

of  women,  in  homes  and 

at   business,  wear  Peds 

every  day!   "Wear   Peds 

over  or  under  stockings 

too  —  end    rubbing   and 

friction  of  shoes — cut  ho- 
siery bills  in  HALF!  End 

drudgery  of  mending 

toes  and  heels.  They  do 

not  show  above  shoe  tops7 

ForsalelnlOcStores.  Department 
Stores,  Shoe  and  Hosiery  Shops. 
Merc.  Lisle,  20c ;  Super-Lisle.  30c : 
Silk.  40c;  Wool,  60c.  Sizes  8-10K, 
U  thadpmark  pur  Sunt£n  or  White.  If  you  cannotbe 
m  liumiEAra  km,,  supplied  send  coins  or  stamps  to 

r,  .  Mado  ondor  U.  S.  RICHARD  PAUL,  INC.,  Dept.  K-30 

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72 


moving  pictures,  so  she  sat.  Week  after 
week — and  this  time  she  gave  up  her  office 
job — she  waited  for  a  call.  Nothing  hap- 
pened.   Finally  it  got  on  her  nerves. 

"I  couldn't  stand  it,"  she  said.  "Im- 
agine being  paid  $200  a  week  for  not  sing- 
ing. And  I  wasn't  being  seen!  I  went  to 
Irwin  and  made  him  get  me  a  release. 
Not  such  a  bad  one,  though.  If  1  got  a 
job  some  place  else,  I  went  off  the  Warner 
payroll.  When  I  stopped  working,  I  went 
back  on." 

"Then,  just  when  things  were  really  go- 
ing swell,  I  got  a  sore  throat.  It  was  sore 
clear  down  to  here — "  she  pointed  to  her 
stomach —  "And  I  was  sick.  So  I  went  to 
the  hospital.  Before  I  knew  it,  they  had 
yanked  out  my  tonsils. 

"There  I  lay  on  a  soft,  comfortable 
cot,  back,  of  course,  on  the  Warner  pay- 
roll, but  without  my  tonsils.  My  throat 
got  worse  too.  I've  never  been  so  scared 
in  my  life.  What  if  I  could  never  sing 
again?     What  then?" 

For  a  week  the  tortured  girl  stayed  in 
the  hospital.  Finally  the  doctor  let  her  go 
home.  But  it  was  no  better  there.  She 
must  know  whether  her  voice  was  lost! 

"You  know,  I  think  I  was  born  lucky. 
Irwin  went  out  and  got  me  a  job  singing 
at  the  Roman  Pools  Casino  in  Florida. 
All  I  had  to  do  was  sit  in  the  hot  sun  and 
get  well.  I  wasn't  sure  about  my  voice 
until  my  first  song  at  the  Casino.  It  was 
sheer  agony  at  first.  But  the  more  I  sang 
the  better  I  was.  My  voice  just  boomed 
out,  twice  as  strong  as  ever  before." 

IT  was  now  just  a  short  step  to  lasting 
success.  Back  in  New  York,  in  the 
spring,  Ethel  signed  a  contract  to  appear 
at  the  Brooklyn  Paramount  for  one  week. 
The  one  week  stretched  into  seven.  During 
that  time  she  started  an  engagement  at 
Valley  Stream,  singing  every  Saturday 
and  Sunday  night  between  pieces  played 
by  Guy  Lombardo's  orchestra. 

This  overwork,  which  should  have  led 
her  to  a  nervous  breakdown,  led  directly 
to  her  first  Broadway  show.  Vinton 
Freedley,  Broadway  producer,  saw  her, 
listened  to  her,  signed  her  for  his  fall 
show,  "Girl  Crazy,"  which  was  starring  a 
little  known  red-head  by  the  name  of 
Ginger  Rogers.  As  a  last  master  stroke, 
Fate  gave  Ethel  "I  Got  Rhythm"  to 
sing.  Overnight,  she  became  the  talk  of 
the  town. 

Each  year  since  then  she  has  found 
another  hit  awaiting  her. 

"What  about  romance?"  I  asked  her, 
when  she  had  told  about  her  success  in 
pictures. 

She  shook  her  many  curls  of  black  hair. 
"When  it  comes  to  romance,  I'm  crazy 
about  fox  terriers,"  she  answered,  pointing 
to  the  dog  who  was  poking  his  nose  cau- 
tiously around  the  kitchen  door.  She 
would  say  no  more. 

So  I  had  to  go  to  friends  of  Ethel's, 
friends  who  are  more  willing  to  talk  about 
the  man  Ethel  met  five  years  ago,  the 
man  she  fell  in  love  with — her  first  love. 
It  was  just  after  her  biggest  success.  Many 
new  people,  important  people,  were  in- 
troduced to  Ethel  every  day.  But  none 
of  them  made  any  impression.  And  then 
— this  man.  Ethel  recognized  his  name. 
It  was  well  known  in  Wall  Street. 

It  has  been  five  years  now  since  that 
first  night.  They  are  still  deeply  in  love. 
But  he  with  his  hectic,  job,  Ethel  with  her 
string  of  contracts  stretching  out  ahead, 
can  find  no  place  for  marriage.  They 
have  agreed  that  it  would  be  foolish,  un- 
til they  have  more  time  to  make  it  a  suc- 
cess, to  try  such  an  important  venture. 

That  is  why  Ethel  won't  discuss  it.  Not 
until  she  thinks  it  is  time.  Then  she  will 
be  glad  and  proud  to  shout  her  love  from 
the  house  tops. 


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RADIO     M IRROR 


The  Real  Story  Behind  "The 
House  of  Glass" 

(Continued  from  page  23) 

poured  too  much  of  myself  into  them. 
But  after  all,  they're  just  comedy.  For  a 
long  time  I've  had  the  feeling  that  the 
nation  needs  more  than  that,  in  these 
troubled  times;  that  the  setting  and  scope 
of  The  Goldbergs  is  too  limited.  All  they 
ever  tried  to  be  was  a  nice,  everyday 
united  family,  much  like  my  own,  with 
its  own  special  assortment  of  family  jokes 
and  squabbles.  But  always  in  the  little 
world  of  the  home!  Now  I  wanted  to  get 
beyond  that — right  out  into  the  sweat  and 
grime  with  the  workers. 

As  I  sat  at  my  desk  here  on  the  seven- 
teenth floor  and  looked  down,  down,  far 
below,  to  the  life  of  wracking  toil  and  what 
that  life  means  to  the  great  multitude  of 
workers,  I  felt  I  wanted  to  give  them 
something  true  and  vital  wrung  from  the 
heart  and  mind  of  that  great  old  matri- 
arch, my  grandmother.  Slowly  the  ideas 
began  to  come  to  me. 

After  I'd  written  the  first  thirteen  of 
the  series,  enough  to  carry  it  for  three 
months,  I  took  it  to  NBC,  who  got  all 
excited  and  told  me  they  had  six  sponsors 
who  wanted  it  right  away  ...  all  I  had  to 
do  was  make  a  choice  among  them.  We 
finally  closed  a  deal  with  Palmolive  for 
their  once-a-week  Super-suds  program,  for 
a  year's  trial,  while  the  Goldbergs  mean- 
time were  to  take  a  flier  on  the  regular 
stage.  By  the  end  of  the  year,  if  enough 
people  should  want  them  back,  all  they 
would  have  to  do  is  to  say  so. 

SOME  people  have  thought  Molly 
Goldberg  over-sweet.  I  hardly  think 
they'll  have  that  feeling  about  Bessie  Glass 
in  the  new  series.  She's  the  crisp  modern 
exponent  of  efficiency — but  efficiency 
coupled  with  kindness.  That's  her  recipe 
for  the  solving  of  all  problems,  even  the 
big,  really  serious  ones  on  which  human 
lives  and  fates  depend. 

Not  much  difference,  is  there,  between 
one  life  and  another,  or  whether  the  name 
be  Weinberg  or  Kelly  or  Pasquale  or  plain 
Smith!  Don't  we  all  love  and  struggle 
and  suffer  and  try  to  'put  on  a  front,' 
only  to  get  in  a  jam  instead  and  have  to 
turn  for  help  and  comfort  to_  those  who 
seem  to  be  stronger  and  happier — for  the 
moment?  Tomorrow  they  may  be  having 
their  hour  of  breakdown  and  failure  and 
turning  to  us  for  help. 

No,  life  isn't  so  different  in  the  main 
for  the  woman  in  mink  and  the  girl  sell- 
ing glassware  in  the  Five-and-Ten.  Each 
of  them  must  make  good  as  a  wife  and 
mother,  of  a  member  of  a  family  first 
and  then  of  society,  if  she  wants  the  joy 
of    knowing    herself    loved    and    needed. 

What  a  game  fight  most  people  are  put- 
ting up  these  days,  just  to  keep  going! 
Can't  you  read  it  in  their  faces — often 
and  often.  Sometimes  I  know  it  by  the 
worried  look  in  the  eyes  of  the  Italian 
fruit-dealer's  wife — what  is  she  fearing? 
Sometimes  by  the  extra  dab  of  rouge  the 
little  waitress  puts  on  her  lips  before  she 
scurries  away  with  her  big,  heavy  tray  of 
dishes  ...  is  she  too  a  Millie?  I  can  only 
guess  the  answer. 

But  today  I  know  I  must  be  getting 
some  of  the  answers  right,  because  I've 
been  asked  to  write  this  article  on  how  I 
came  to  write  "The  House  of  Glass." 
What  is  my  prescription,  your  editor 
wants  to  know.  I  would  hardly  call  it  a 
prescription.  It's  just  a  mirror,  in  which  I 
try  to  see  you  and  you.  Just  folks,  all  of 
us.  You  and  I  and  the  family  next  door, 
trying  hard  to  live  happily. 


See  how  Bobby's  gained... 
how  husky  he's  become  — 


since  drinking  milk  this 
delicious  new  way 

Bobby's  mother  is  proud  as  punch — he's 
such  a  strong,  sturdy  youngster  now.  Yet 
how  she  worried  a  few  months  ago.  It  seemed 
as  though  she  would  never  get  him  to  fill  out. 

One  day  the  school  nurse  said  to  Bobby's 
mother:  "Every  child  needs  a  quart  of  milk  a 
day  for  sturdy  development.  But  often  young- 
sters dislike  milk.  Then  I  recommend  Coco- 
malt.  It  makes  milk  delicious  and  adds  5  food 
essentials  that  help  to  improve  nutrition." 

Bobby's  mother  began  to  give  him  Coco- 
malt  in  milk  every  day.  And  within  two 
short  months  he  had  gained  ten  pounds. 


Everyone  requires  proteins  for  developing 
muscle,  carbohydrates  for  food- energy  for 
supporting  the  energy  demands  of  the  body, 
food-calcium  and  food-phosphorus  plus  Sun- 
shine Vitamin  D  for  building  strong  bones, 
sound  teeth.  Cocomalt  is  a  delicious  food 
product  that  supplies  these  valuable  food 
essentials.  It  greatly  improves  nutrition. 

Cocomalt  is  sold  at  grocery,  drug  and  de- 
partment stores  in  >£-lb.  and  1-lb.  air-tight 
cans.  Also  in  the  economical  5-lb.  hospital 
size.  Delicious  HOT  or  cold.  Easy  to  serve. 

SPECIAL  TRIAL  OFFER :  For  a  trial-size 
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73 


RADIO    MIRROR 


How  Brunettes  Can 
Rival  Blondes 

IN    ROMANTIC    COMPLEXIONS 


By  Lillian  Loy- 


At  last  they've  discovered  a  way  to  make  a 
brunette's  complexion  as  alluringly  beau- 
tiful as  a  ravishing  blonde's.  The  secret  of 
the  perfect  blonde  complexion  is  that  it  is 
fair  and  clear  .  .  .  and  that  is  what  this  mar- 
velous new  beautifier,  Dioxogen  Cream, 
does.  ...  It  makes  your  skin  glamorously 
clear  and  fair.  From  the  first  application 
you  see  the  improvement. 

As  you  go  on  using  this  amazing  beauty  dis- 
covery, the  texture  of  your  skin  becomes 
finer  and  finer  .  .  .  "refined"  would  be  a 
better  word,  because  all  the  coarseness 
vanishes  magically.  Open  pores  are  re- 
duced. Blackheads  and  whiteheads  are 
prevented.  Discolorations,  lines  and  spots 
are  lightened  and  made  less  visible.  Sallow 
or  muddy  skin  is  given  a  live  natural  color 

Oxygen  Does  It 

The  secret  of  Dioxogen  Cream  is  that  it  con- 
tains oxygen!  The  moment  you  apply  this 
cream  to  your  face  and  neck,  the  oxygen 
is  released  and  treats  your  skin  with  its  nat- 
ural benefits.  No  other  beautifier  in  the 
world  contains  oxygen.  Try  Dioxogen 
Cream  and  see  the  exciting  effect  of  brunette 
coloring  with  a  clear,  fair  and  vivacious 
skin. 

Good  Housekeeping's  seal  of  approval  is  on 
every  jar  of  Dioxogen  Cream.  Department 
stores  and  druggists  call  Dioxogen  Cream 
the  cosmetic  sensation  of  the  year.  50c 
a  jar;  extra  large  size  $1. 
If  you  wish  a  trial  jar  first,  send  10c  to 
Dioxogen  Cream,  61C  Fourth  Avenue. 
New  York  City 


LIGHTEN  YOUR  HAIR 
WITHOUT  PEROXIDE 


.   to    ANY   Shade    you    Desire 
.  SAFELY  in  S  to  15  minutes 

Careful,  fastidious  women  avoid  the  use  of 
peroxide  bemuse  peroxide  m:ikea  hnir  brittle. 
Lechler's  Instantaneous  Hair  Lightener 

requires    NO    peroxide.    Used  sb  a  paste  it  can- 
not streak.  Eliminates  "straw"  look.  Beneficial  to  perma- 
nent waves  and  bleached  hair.     Lightens  blonde  hair  j» 

grown  durk.     This  is  the  only   preparation   that  also  lighti-n^V1 
the  Hoalp.    No  more  dark  roots.    Used  over  20  years  by  famousV 
beauties,  stage  and  screen  stars  and  children.  Harmless,  ' 
anteed.     Mailed   complete    with  brush  for  application.. 

17 dp ir  36-page  booklet  "The  Art  of  Lightening  Hair 

rKc.IL   Without  Peroxide"  Free  with  your  first  order. 

ERWIN  F.   LECHLER,  Hair  Beauty  Specialist 

S6S  W.  181st  St.,  New  York.  N.  Y. 


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"Don't  Struggle  for  Fame!" 
Says  Everett  Marshall 

(Continued  from  page  41) 

without  straining  at  circumstances,  and 
with  gratitude  in  his  heart.  To-day  Mar- 
shall tells  you  frankly  that  he  could  never 
have  made  the  headway  he  did  without 
Raskob's  assistance.  Also,  he  tells  you 
that  "patronage"  of  this  kind  actually  put 
him  on  his  feet.  Instead  of  robbing  him 
of  his  independence,  it  strengthened  his 
character.  He  knew  he  had  to  make 
good.  He  had  a  great  debt  to  pay.  And 
instead  of  carousing  around  in  the  arty 
ways  of  the  "student's  life"  he  worked 
harder  than  ever,  learning,  absorbing,  and 
proving  that  Raskob's  generous  faith  in 
him  had  not  been  misplaced.  He  studied 
first  in  London,  then  in  Milan,  and  made 
his  operatic  debut  in  Italy,  in  1926.  Then, 
a  year  later,  he  was  engaged  for  the  great 
Metropolitan  Opera  House  ...  the  young- 
est male  star  ever  to  be  given  a  contract 
there. 

/^ND  there  something  happened  that 
*»  very  few  would  be  frank  enough  to 
admit.  Marshall  found  that  the  very 
bigness  of  the  organization  robbed  him 
of  scope.  He  felt  himself  moved  around 
like  a  counter  in  a  game.  He  had  cer- 
tain roles  to  sing  on  certain  nights,  but 
outside  of  that,  he  had  no  contact  what- 
ever with  the  the  public  itself.  His  oppor- 
tunities were  limited,  he  wasn't  reaching 
people,  and  he  began  to  lose  his  grip  on 
himself.  Further,  while  under  contract, 
he  couldn't  sing  elsewhere.  Being  "Mar- 
shall of  the  Metropolitan"  actually  closed 
doors  to  him!  So  again,  instead  of  strug- 
gling against  conditions  as  he  found  them, 
he  settled  things  his  own  way. 

During  one  summer  vacation,  he  as- 
sumed the  name  of  Robert  Newell,  and 
sang  on  an  extensive  vaudeville  tour!  He 
could  have  had  ten  times  the  publicity 
and  pay,  had  he  traded  on  his  Metropoli- 
tan connection  .  .  .  but  that  was  just 
what  he  didn't  want  to  do!  He  wanted 
to  come  before  the  people  entirely  on  his 
own,  without  the'  cloak  of  opera  house 
glamor.  He  wanted  to  see  if  he  couldn't 
reach  them,  make  friends  with  them  just 
as  himself.  And  he  made  a  tremendous 
hit!  He  wasn't  a  pawn  on  a  chessboard. 
He  was  himself!  Again  he'd  turned  the 
trick  of  meeting  Fate  in  his  own  way! 
When  the  tour  was  over,  offers  came 
flooding  in  .  .  .  theatres  wanted  him, 
movie  magnates,  concert  managers!  And 
then  there  was  some  tall  explaining  to 
be  done.  Robert  Newell  wasn't  Robert 
Newell  at  all!  He  was  a  Metropolitan 
star! 

He  left  the  "Met"  now,  to  continue  as 
himself.  First,  he  entered  the  movies, 
playing  opposite  Bebe  Daniels  in  Dixiana. 
Then  he  appeared  in  George  White's  Scan- 
dals. Then  came  seasons  of  starring  in 
musical  comedy  and  Ziegfeld's  Follies,  and 
then  .  .  .  radio!  And  in  none  of  these 
fields  does  Marshall  feel  that  he  has  lost 
an  inch  of  his  musical  stature.  He  tells 
you  that  he  hasn't  "come  down  from 
grand  opera"  ...  he  has  simply  developed 
himself  into  the  sort  of  popular  singer 
that  the  people  can  enjoy.  He  has  the 
highest  respect  for  the  judgment  of  his 
hearers,  and  the  highest  respect  for  the 
responsibility  of  giving  a  first-rate  per- 
formance. He's  proud  of  every  note  into 
which  he  puts  his  best,  and  that  gives 
pleasure.  He  takes  his  opportunities 
where  he  finds  them  and  thinks  life  pretty 
swell. 

We've  talked  a  lot  about  his  career, 
but  there's  more  to  Everett  Mar- 
shall's way  of  meeting  life  than  just  sing- 


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74 


RADIO    MIRROR 


ing.  This  trick  of  looking  at  problems 
with  a  grin  and  settling  them  his  own  way 
makes  him  a  grand  human  being.  There's 
that  matter  of  his  romance  .  .  .  which, 
being  a  fundamentally  decent  sort  of  fel- 
low, he  never  discusses  with  anyone.  Any- 
how, the  facts  are  that  while  studying  in 
Italy,  he  met  a  young  Italian  girl,  and 
they  fell  in  love  and  married.  Only  later 
did  they  realize  that  what  had  brought 
them  together  was  not  a  deep  congenial- 
ity, so  much  as  the  call  of  youth,  the 
romantic  setting  of  an  Italian  city,  and 
the  common  bond  of  music.  And  when 
he  saw  that  his  romance  wasn't  all  he  had 
hoped  it  might  be,  he  again  refused  to  be 
embittered.  He  simply  went  his  way, 
still  believing  that  life  is  good  and  that 
a  slam  today  may  turn  into  a  break  to- 
morrow. 

Marshall  just  won't  struggle  in  the 
sense  of  beating  his  fists  against  Fate  and 
growing  bitter.  He's  too  humanly  alive 
for  that.  Since  his  Italian  days,  he  has 
devoted  himself  exclusively  to  one  lady. 
She  is  a  combination  of  wife  and  mistress; 
she  meets  the  demands  of  his  every  mood; 
she  never  bores  him,  and  he  can  turn  to 
her  in  joy  and  sorrow  alike.  This  lady 
wears  classic  Greek  robes  and  is  known 
as  the  Muse  of  Music.  She  and  his  in- 
dependence are  the  great  loves  of  his  life. 
Yes,  that's  the  truth.  Just  reflect,  if  you 
doubt  it,  that  he's  been  through  the  Scan- 
dals, the  Follies,  and  Hollywood,  with 
nary  a  blemish  on  his  honor,  nary  a  let- 
up in  his  ambitions,  and  nary  a  regret 
in  his  heart. 

^yOU'D  like  Everett  Marshall.  He 
*  stands  six  feet  tall  and  has  reddish 
.  .  .  well,  auburn  hair.  His  eyes  are  clear 
twinkling,  his  shoulders  are  broad,  and  his 
clothes  look  like  old  London.  He's  per- 
fectly sincere  in  everything  he  does.  In 
his  broadcasts,  he  permits  no  doubling 
for  him  in  the  spoken  parts,  because  he 
feels  that  it  kills  the  illusion  to  hear  one 
voice  talking  and  a  different  one  singing. 
You're  getting  one-hundred  per-cent  honest 
sentiment  when  you  hear  him.  You  can 
see  it  when  you  watch  him  work.  He's 
tense  and  on  his  toes  all  the  time,  giving 
the  entire  show  the  lift  of  his  tremendous 
personality.  He  swings  a  fist  in  rhythm 
to  the  music  and  .  .  .  what  is  unusual 
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Comparison  of  Minerals 
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VEGETABLES 

3    Kelpamalt   Tablets 

Contain: 

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than  1  lb.  of  spinach, 
IVi  lbs.  fresh  toma- 
toes, 3  lbs.  of  aspara- 
gus. 

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lb.    of   cabbage. 

3.  More  Phosphorus  than 
lVz    lbs.    of    carrots. 

4.  More  Sulphur  than  2 
lbs.    of  tomatoes. 

5.  More  Sodium  than  3 
lbs.    of  turnips. 

6.  More  Potassium  than 
6  lbs.   of  beans. 

7.  More  Magnesium  than 
1   lb.    of   celery. 


cause      of 

GLANDS. 

ly,  all  the  food  in  the  world  can't  help  you.    It  just 

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dine all  the  time— NATURAL  ASSIMILABLE  IO- 
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is  found  in  tiny  quantities  in  spinach  and  lettuce. 
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iodine  can  you  regulate  metabolism — the  body's 
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oysters,  once  considered  the  best  source.  6  Kelpamalt 


tablets  contain  more  NATURAL  IODINE  than 
486  lbs.  of  spinach  or  1660  lbs.  of  beef.  More  iron 
and  copper  than  2  lbs.  of  spinach  or  15  lbs.  of  fresh 
tomatoes.  More  calcium  than  1  doz.  eggs.  More 
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75 


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76 


The  True  Story  of  the 
Winchell-Fidler  Feud 

(Continued  from  page  37) 

Feuds  simmer  slowly. 

When  Russ  Columbo  met  his  untimely 
death,  a  nation  of  radio  admirers  grieved 
that  they  would  no  longer  hear  the  magic 
voice  of  their  favorite.  Of  course,  auto- 
matically Fidler  was  off  the  air  due  to 
the  incident. 

About  this  time,  July  19,  1934,  to  be 
exact,  the  following  item  appeared  in 
the  syndicated  Walter  Winchell  column. 
In  Los  Angeles,  "The  Herald-Express" 
carried  the  famous  strip,  so  Fidler  read 
it  and  took  it  quite  seriously.  As  a  mat- 
ter of  fact,  half-a-dozen  of  Jimmy's 
friends  who  knew  what  was  happening 
called  him  during  the  day  to  make  sug- 
gestions as  to  what  he  should  do  about  it. 

The  item  read: 

"Joan  Crawford's  struggle  for  recog- 
nition is  too  well  known  for  repetition 
now.  ...  The  actress  has  taken  plenty 
of  punishment,  however,  from  some  of 
the  bull  dozers  on  the  Hollywood  scene, 
and  her  most  recent  adventure  with  one 
of  them  is  something  to  get  sore  about 
...  A  screen  interviewer  it  is  (who  was  so 
stupid  as  to  put  the  threats  to  her  in  writ- 
ing), the  letter  sent  now  being  in  the 
safe  of  her  attorneys,  for  which  hurray! 

The  most  recent  nasty  was  not  only 
contemptible,  but  cinch  evidence  to  con- 
vict. .  .  .  This  probably  will  be  done — 
and  many  of  us  who  fashion  pieces  for 
the  papers  will  endorse  it.  .  .  .  For  it  is 
this  sort  of  snakey  member  of  the  craft 
who  sends  a  smell  over  the  rest  of  us. 
The  warning  here  is  directed  by  those  lads 
covering  the  New  York  front  .  .  .  who 
are  being  used  by  the  West  Coasters  to 
blackmail  some  of  the  stars.  .  .  .  The  per- 
son operates  this  way:  If  a  player  doesn't 
'play  ball'  vengeance  comes  by  supplying 
the  gullibles  with  fabrications  about  the 
one  to  be  hurt.  Therefore,  this  warning. 
.  .  .  In  fewer  words — the  New  Yorkers 
and  any  others  who  slander  Miss  Craw- 
ford via  this  person  are  sure  to  suffer 
also." 

THE  name  of  the  screen  interviewer 
was  not  given.  Fidler  is  a  screen  in- 
terviewer for  magazines.  He  figured  the 
"Finger"  was  on  him! 

The  Winchell  column  on  July  20,  1934, 
started  out: 

"Dear  W:  Who's  the  snake  bothering 
Joan  Crawford  that  way?  Everybody's 
calling  and  wants  to  know."  The  column 
was  signed  that  day,  "Signed,  Your  Girl 
Friday's  G.  F." 

Winchell's  "Daily  Tattle,"  returned: 

"Well,  that's  more  like  it  .  .  .  I  mean, 
about  the  target  of  that  Joan  Crawford 
paragraph  the  other  day.  ...  He  sent 
Miss  Crawford  a  letter  of  apology  for 
'threatening'  her  after  she  complained  of 
a  vicious  crack  about  her;  but  whether 
her  counselors  will  let  it  rest  at  that,  1 
dunno,  nor  do  I  care.  ...  I  know  this, 
though — every  time  I  nail  one  of  those 
birds  using  his  magazine  or  newspaper 
connection  to  threaten  anybody,  I'll  be  on 
the  other  person's  side." 

Sounds  like  three  fast  left-hooks  to  a 
vital  spot! 

You  see,  Joan  Crawford  and  Fidler  had 
just  had  a  battle  royal  over  the  release  of 
a  story  pertaining  to  her  divorce  of 
Douglas  Fairbanks,  Jr. 

That  broke  up  a  grand  friendship. 

Just  as  Crawford  and  Fidler  were  to- 
gether as  friends  a  great  deal  up  to  the 
time  of  this  incident,  Winchell  and  Craw- 
ford were  then  seen  together  often  in 
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series  of  paragraphs  in  Winchell's  column 
directed  at  the  certain  Hollywood  screen 
interviewer. 

"Walter  Winchell  referred  to  this  par- 
ticular writer  as  a  snake,"  comments  Fid- 
ler. "Since  I'm  sure  he  referred  to  me, 
it's  the  first  time  I  have  ever  been  de- 
scribed so  intimately  and  affectionately.  I 
wrote  Walter  a  letter  immediately  after 
reading  the  items  and  asked  him  to  use 
my  name  in  connection  with  his  refer- 
ences. Needless  to  say,  I  wrote  no  black- 
mail letters  to  Crawford.  I  did  write 
letters  detailing  my  none  too  complimen- 
tary opinion  of  her,  but  making  no  black- 
mail or  financial  demands.  I  can't  be 
bought  for  any  amount  by  Crawford  or 
anybody  else.  Incidentally,  I  always  keep 
carbon  copies  of  all  business  letters;  I 
have  copies  of  the  Crawford  'war  notes' 
in  my  files." 

After  that,  neither  Winchell  nor  his  Girl 
Friday  made  further  comment  in  his 
column  about  Hollywood  magazine 
writers.    Fidler's  name  was  never  printed. 

"My  quarrel  with  Walter  Winchell  is 
based  entirely  on  the  fact  that  he  is  un- 
fair to  Hollywood  and  Hollywood  people," 
says  Fidler.    "Personally,  I  rarely  miss  his 


radio  programs  and  concede  without 
reservation  that  he  is  a  great  reporter.  It 
is  not  with  Walter  Winchell,  the  reporter 
.  .  .  but  rather  with  Walter  Winchell,  the 
man,  with  whom  I  find  fault.  He  has  used 
Hollywood  at  times  almost  maliciously.  1 
occasionally  find  it  necessary  to,  on  the 
air,  spank  Hollywood,  but  always  it  is 
with  the  purpose  of  improving  a  condi- 
tion. In  other  words,  a  mother  who  loves 
her  child  finds  occasion  to  punish." 

Here  is  the  case  of  two  great  radio  re- 
porters, both  loving  their  children.  Holly- 
wood belongs  to  Fidler,  just  as  Broadway 
is  Winchell's  championing  ground. 

January  16,  1935,  Jimmy  Fidler  started 
his  second  season  of  transcontinental 
Hollywood  gossip  programs  over  the  NBC 
air  lanes.  On  January  16,  with  the  voice 
of  a  great  instrument  now  at  hisdisposal, 
he  began  delivering  fast  and  furious  full- 
from-the-shoulder  socks  at  Winchell. 

Again,  Bong!  goes  the  bell.  Another 
round. 

Right  and  left.  Fidler  is  punching — 
questioning,  sometimes  most  sarcastically, 
statements  made  by  Winchell  both  in 
his  radio  and  newspaper  columns. 

Walter   Winchell   has   never   mentioned 


Fidler's  name,  either  in  the  papers  or  on 
the  air.  The  Gray  Ghost  of  Broadway  is 
known  to  be  a  most  astute  commentator. 
A  nation  already  knows  that  he  appar- 
ently has  absolutely  no  fear  and  is  a  gal- 
lant fighter. 

"^MTHAT'S  he  waiting  for.  perhaps  you 
™»  might  say?  Remember,  he's  clever. 
Be  reminded  that  some  of  the  greatest 
battles  of  the  ages  were  won  by  waiting 
for  the  psychological  moment  to  turn  on 
the  heat.  Is  WW  waiting  for  JF  to  spend 
himself?  No  one  knows  just  what  Win- 
chell's plans  for  handling  Fidler  may  be. 

At  least  all  Walter  will  say  now,  is: 

"I  have  no  complaints  about  Mr. 
Fidler." 

At  least  to  date,  from  a  fan's-eye  view 
from  the  gallery,  it's  been  worth  the  price 
of  admission.  That  is,  if  you  happened  to 
be  in  the  "know"  of  what  was  going  on  . . . 
and  now  you  are! 

It's  always  darkest  just  before  the 
dawn.  History's  biggest  fights  have  been 
waged  at  that  eerie  hour. 

Is  this  the  dawn  for  the  Big  Drive  in 
the  Winchell-Fidler  slugging  match?  Well, 
take  a  ring-side  seat  and  see  for  yourself. 


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Don't  forget,  the  first  prize  was  $100.00,  second  prize  $50.00,  two  prizes  of 
$10.00  each,  six  $5.00  prizes  and  twenty-five  $2.00  prizes. 


HER  KITCHEN  WAS  NEVER  SO  COOL  ON  WASHDAY 


CS 


I    I  MUST  HAVE  PASSED  OUT 
_1  FROM  THE  HEAT.  I'LL  BE 
-—. „  -i   ALL  RIGHT  IN 
r)  A  MOMEMT 


WHO  WOULDN'T  FAINT  — 
SCRUBBING  AND  BOILING 
CLOTHES  IN  THIS 
HOT  WEATHER 


tz*. 


I  $\ 


J 


t*Jmm 


NEXT  WASHDAY 

MY,  THE  HOUSE   I 

IS  NICE  AND  COOL. 

DIDN'T  YOU  BOIL 

THE  CLOTHES 

TODAY'? 


NO!  AND  I  DIDN'T  SCRUB, 
EITHER.  I  JUST  SOAKED  MY 
WASH  SNOWY  IN  CREAMY     V 
RINSO  SUDS    AND  YOU  OUGHT 
^     TO  SEE  HOW  FRESH  AND 
-jA    BRIGHT  THE  COLORED 
THINGS  ARE,  TOO 


LATER 


KNOW  IT  SOUNDS  TOO  GOOD 
TO  BE  TRUE -BUT  JUST  TRY 
RINSO  NEXT  WASHDAY.  YOUR 
CLOTHES  WILL  BE  SAFELY 
SOAKED  40R5  SHADES  WHITER] 


IT  WILL  BE  GRAND  TO 
GET  THE  CLOTHES  SNOWY 
WITHOUT  USING  A  WASH- 
BOARD OR  BOILER! 


A 


&M 


,TS  SO  EASY  ON  MY  HANDS 

ien  vnn  coo  i .  . 


w  —         "  ■    ~-  'vii    HANDS 

soaks  clothe  a  liy\nlng  but  Rinso  on  wack-J.,      •  7 


Wnso, 


RADIO     MIRROR 


3 


HOLLYWOOD'S  SECRET 

or  J—ovelu  (^r~ra,it 

It's  so  easy  and  inexpensive 

with  STAR-SHEEN  Liquid  RINSE 

and  TINT,  because  STAR-SHEEN 

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new  Highlights  assured  the 

STAR-SHEEN  way.  Send  10c  for  full  size  bottle. 
Check  Shade:  [  ]  Platinum  [  ]  Henna  [  ]  Black 
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forIOtST-flft"SH€€n 

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SOLD  AT  ALL    IO<  STORES 


LAST  NIGHT 

I  came  home  with  great  news!" 


"I'd  telephoned  Nora  that  I  had  a  surprise  for  her 
and  she  could  hardly  wait  for  me  to  get  home.  You 
should  have  seen  her  face  when  I  told  her  the  Boss 
had  given  me  a  $25  increase  in  salary. 

"  'It's  wonderful,'  she  said,  'just  wonderful!  Now 
we  can  pay  some  of  those  bills  that  have  been  worry- 
ing us  and  even  put  a  little  in  the  bank  each  week. 

"  'Remember  the  night  we  saw  that  coupon  and 
you  decided  to  take  up  an  I.  C.  S.  course?  It  made  a 
new  man  of  you,  Bob.  We  certainly  owe  a  lot  to  the 
International  Correspondence  Schools.'  " 

How  about  you?  Are  you  always  going  to  work  for  a 
small  salary?  Are  you  coing  to  waste  your  natural  ability 
all  your  life?  Or  are  you  going  to  get  ahead  in  a  big  way? 
Don't  let  another  precious  hour  pass  before  you  find  out 
what  the  I.  C.  S.  can  do  for  you.  It  doesn't  cost  you  a 
penny  or  obligate  you  in  any  way  to  ask  for  full  particulars, 
but  that  one  simple  little  act  may  be  the  means  of 
changing  your  entire  life. 


INTERNATIONAL  CORRESPONDENCE  SCHOOLS 


"The  Universal  University"      vBox  2278-C,  Scran  ton,  Pa. 
Without  cost  or  obligation,  please  send  me  a  copy  of 
your  booklet,  "Who  Wins  and  Why,"  and  full  particulars 
about  the  subject  before  which  I  have  marked  X: 
TECHNICAL  AND    INDUSTRIAL   COURSES 


□  Architect 

□  Architectural  Draftsman 
D  Building  Estimating 
D  Contractor  and  Builder 
D  Structural  Draftsman 

□  Structural  Engineer 

□  Electrical  Engineer 
D  Electric  Lighting 
D  Telegraph  Engineer 

□  Telephone  Work     □  Radio 
D  How  to  Invent  and  Patent 
D  Mechanical  Engineer 
D  Mechanical  Draftsman 
D  Patternmaker  □  Machinist 

□  Reading  Shop  Blueprints 

□  Heat  Treatment  of  Metala 
D  Sheet  Metal  Worker 
D  Welding,  Electric  and  Gas 

□  Civil  Engineer    □  ToolmakerD  Cotton  Manufacturing 

□  Highway  Engineer  □  Woolen  Manufacturing 
D  Surveying  and  Mapping  D  Fruit  Growing 

D  Sanitary  Engineer  □  Poultry  Farming 

□  Steam  Engineer  LI  Agriculture 

BUSINESS  TRAINING   COURSES 


□  Business  Management 

D  Advertising 

D  Industrial  Management 

P  Business  Correspondence 

□  Traffic  Management 

□  Lettering  Show  Carda 

D  Cost  Accountant 

D  English            □  Signs 

D  Accountancy  and 

□  Stenography  and  Typing 

C.P.A.  Coaohinff 

D  Civil  Service 

□  Bookkeeping 

D  Railway  Mail  Clerk 

□  Secretarial  Work 

D  Mail  Carrier 

D  Spanish            □  French 

□  Grade  School  Subjects 

D  Salesmanship 

D  High  School  Subjects 

D  Wallpaper  Decorating 

D  College  Preparatory 

Salesmanship 

□  First  Year  College- 

□  Service  Station  Salesmanship   D  Illustrating      Q  Cartooning 

City...                          

If  iiou  reside  in  Canada,  send  this  coupon  to  the 

International    Correspondence    Schools    Canadian,    Limited, 

Montreal,  Canada. 

78 


Y~T^s*  I  What  Do  You  Want  to  Say? 


{Continued  from  page  56) 

their  appreciation  with  their  liberal  pat- 
ronage and  1  dare  say  even  the  children 
themselves  would  find  it  interesting  and  a 
welcome  relief  after  a  decade  of  heavy 
drama. 

Franklin  Kennedy, 
Byron,  Illinois. 

|1.00  PRIZE 
Come  on,  Radio  fans,  send  those  penny 
postcards.  Go  to  the  Post  Office  once  a 
week  and  purchase  at  least  five  cards,  as 
1  do,  and  send  them  to  sponsors  of  the 
most  entertaining,  interesting  or  unusual 
spots  on  the  ether.  Or,  if  you  prefer,  send 
them  to  the  worst,  and  criticize  sensibly. 
I  personally  never  send  these  raps,  think- 
ing that  programs  receiving  little  fan  mail 
will  take  the  hint,  and  enabling  me  to 
spend  another  penny  profusely  on  a  real 
love.  If  you  honestly  enjoy  a  program 
please  let  them  know,  because  we  have 
lost  many  topnotchers  by  not  doing  so. 
Mrs.  G.  R.  Mitchell, 
Buffalo,  New  York. 

$1.00  PRIZE 

An  answer  to  the  Saturday  Night  "Bath- 
Taker"  in  the  March  Radio  Mirror — 
What's  wrong  with  the  Street  Singer 
(who  has  come  back  better  than  ever)? 

Do  you  ever  listen  to  "Religion  in  the 
News"  by  Stanley  High?  Have  you  ever 
heard  one  of  the  best  radio  presentations, 
Sigmund  Romberg's  Concert  Orchestra, 
which  program  has  one  of  America's  great- 
est educators,  William  Lyon  Phelps,  as 
narrator? 

Last,  but  not  least,  wouldn't  even  an 
inveterate  Saturday  nighf'Bath-Taker"  be 
able  to  hear  and  appreciate  the  "Let's 
Dance"  program  with  three  of  the  best 
dance  orchestras  to  be  obtained,  Cugat, 
Goodman  and  Murray?  The  latter  pro- 
gram cannot  even  be  accused  of  being 
filled  with  boring  advertisements. 

What  more  variety  do  you  want  than 
religion,  classical  and  popular  music? 
Mrs.  W.  Watkins  Smith,_ 
Lynchburg,  Virginia. 

$1.00  PRIZE 

The  radio  in  our  home  has  one  con- 
stant companion,  a  little  nine  and  a  half 
year-old  girl  who  for  the  past  two  years 
has  been  unable  to  attend  school  or  take 
part  in  out-of-door  activities  with  other 
children  due  to  a  physical  disability.  This 
wonderful  little  instrument  has  become 
a  part  of  her  daily  life.  She  looks  for- 
ward to  her  daily  list  of  programs  as  a 
blind  man    grasps  for  his  cane. 

Her  radio  day  starts  with  Today's 
Children  followed  by  Mrs.  Wiggs  of  the 
Cabbage  Patch,  Walter  Damrosch's  Music 
Appreciation  Hour,  Marie,  little  French 
Princess,  Helen  Trent,  Columbia's  School 
of  the  Air,  Vic  and  Sade,  Ma  Per- 
kins, Betty  and  Bob,  Skippy,  Singing 
Lady,  Orphan  Annie  and  Red  Davis. 

The  real  influence  of  these  programs 
upon  her  future  life  and  education  only 
time  will  tell.  But  1  feel  sure  it  tends  to 
sharpen  her  wits  and  enlarge  her  vocabu- 
lary. 

As  her    Mother    1    wish    I    could   thank 
personally  the  sponsors  and   members  of 
each  program  for  the  sunshine  they  have 
brought  into  this  little  girl's  life. 
Sincerely, 
Mrs.  Fred  F.   Renninger. 
Glenside,  Pa. 

HONORABLE  MENTION 

"But  the  lowly  (?)  continuity  or  script 
writer,    where   is   he?    Why    is   his    name 


□  Marine  Engineer 
D  Bridge  Engineer 
D  Bridge  &  Building  Foreman 

□  Gas  Engines 

□  Diesel  Engines 

□  Aviation  Engines 

□  Automobile  Work 
D  Plumbing   □  Steam  Fitting 

□  Heating    D  Ventilation 

□  Air  Conditioning 
D  Refrigeration 
D  R.  R.  Locomotives 

□  R.  R.  Section  Foreman 

□  R.  R.  Signalmen 

□  Air  Brakes 
D  Chemistry    □  Pharmacy 

□  Coal  Mining  □  Navigation 

□  Textile  Overseer  or  Supt. 


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down  lecture  notes  have  a  marked  advan- 
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livered but  when  examination  time  comes 
a  review  of  a  word  for  word  transcript  of 
each  lecture  is  the  finest  kind  of  prepara- 
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RADIO    MIRROR 


never  mentioned  along  with  the  players?" 
— Georgia  Valentine,   Rochester,   N.   Y. 

"Five  years  of  depression  but  not  of 
idleness.  Five  years  of  intellectual  enlight- 
enment for  most  of  us — thanks  to  Radio!" 
— Wm.  A.  Oldfield,  Montreal,  Canada. 

"Musical  comedies  on  the  air— the  mis- 
take of  overstressing  the  musical  back- 
ground. A  good  plot  is  often  interfered 
with  by  too  much  musical  atmosphere, 
making  it  difficult  to  hear  the  dialogue." 
— Mrs.  J.  B.  Shott,  Long  Beach,  Calif. 

"Perhaps  the  ambition  of  the  radio 
sponsors  to  seek  continually  for  some- 
thing new  should  be  lauded,  but  I'm  of 
the  opinion  that  radio  listeners  do  not  de- 
mand new  stuff  all  the  time.  Why  try  for 
new  ideas?  Rather  try  and  handle  the 
old  ideas  better." — Mrs.  Margaret  At- 
well,  Annapolis,  Md. 

"Let's  have  more  full  length  hour  pro- 
grams like  Town  Hall  Tonight,  The  Palm- 
olive  Beauty  Box,  and  the  Showboat.  Such 
programs  present  a  wealth  of  varied  en- 
tertainment capable  of  pleasing  listeners 
of  every  type." — Neil  Gray,  Niagara 
Falls,  N.  Y. 

"Beatrice  Lillie  cannot  sustain  her  role 
as  comedian  over  a  long  period  of  time. 
I  venture  to  predict  that  she  will  not  re- 
main a  favorite  for  very  long  unless  she 
makes  some  radical  changes  in  her  show." 
— E.  Stewart,  Montreal,  Canada. 

"I  do  not  agree  with  listeners  who  can- 
not appreciate  Beatrice  Lillie." — Harold 
Molyneaux,  Southbridge,  Mass. 

"Something  should  be  done  about  the 
persistent   use   on    the   part   of    Louis   A. 


Whitten  on  the  Ed  Wynn  program,  of  the 
word  'inimitable.' " — N.  West  Scott, 
Chestertown,  Maryland. 

"I  wonder  if  people  realize  that  radio 
is  making  us  'music  conscious'."— Olga 
Weiss,  Philadelphia,  Pa. 

"A  big  oske-wa-wa  for  radio  adver- 
tisers and  a  sis-bom-bah  for  great  Amer- 
ican radio  programs." — Rollin  P.  King, 
Springfield,  111. 

"At  last,  something  'new  and  different' 
has  'arrived'  on  the  air.  1  am  speaking  of 
the  new  Coty  program  with  Ray  Noble's 
orchestra."— Herbert  C.  Adlington,  Balti- 
more, Md. 

"What  I  object  to  now  is  that  a  few,  a 
very  few  stations  begin  the  program  with 
a  wild  flourish  and  blare  of  shrill  trumpets 
that  crash  so  loudly  that  it  almost  makes 
one  shudder."— Mary  Belle  Walley,  But- 
ler, New  Jersey. 

"Operas  to  be  fully  appreciated  must 
be  seen  in  person." — Jos.  Korosec,  Somer- 
set, Pa. 

"These  so-called  contests  on  the  air  are 
getting  to  be  a  pest.  Every  time  we  turn 
the  radio  on,  somebody  is  "giving  away  a 
thousand  dollars  as  first  prize." — Alice  E. 
Ridgeway,  Nutley,  N.  J. 

"Stop  squawking  about  the  programs 
you  don't  like  because  enough  squawks 
put  them  off  the  air  while  many  enjoy 
them." — Mildred    K.  Chambers,   Portland, 

Maine. 

"But  pet  peevishness  is  induced  by  the 
adaptation  of  Daylight-wasting  time  by 
Major  stations,  causing  a  Waterloo  of  con- 
fusion."— Coursin  Black,  Phila.,  Pa. 


Your  Announcer  Is: 


BERT 


PARKS 


He's  CBS's  youngest  announcer. 
Was  born  in  Atlanta,  Georgia,  in 
1913.  Educated  at  Marist  and  Emory 
University.  Imitated  celebrities  as  a 
child.  Sang  a  turn  in  vaudeville.  Is 
five  feet,  eleven  inches  tall.  Weighs 
140  pounds.  Has  black  hair  and 
brown  eyes.  Likes  to  play  tennis  and 
attend  football  games.  Sings  on 
"Dear  Columbia"  as  well  as  announces 
on  "Five  Star  Jones,"  "Jimmy,  June  & 
Jack,"  "Voice  of  Romance,"  and  "Fas- 
cinating Facts." 


"has  done  Wonders 
for  my  daughter's  skin" 


'My  Daughter  Suffered  for  Months  with  a 
bad  Eruption  on  her  Face" 


'She  went  to  Specialists  and  tried  Every- 
thing we  heard  of" 


'Till  Finally,  seeing  your  Ad  in  Magazines, 
we  tried  Yeast  Foam  Tablets" 


'It  has  done  Wonders.   I  cannot  speak  too 
Highly  of  Yeast  Foam  Tablets ' ' 


Every  quotation  in  this  advertisement 
is  a  true  copy  from  an  actual  letter. 
Subscribed  and   sworn    to    before   me. 


NOTARY  PUBLIC 


XHE  story  told  here  isn't  just 
"advertising."  Every  word  of  it  has  been 
taken  from  an  actual  letter,  one  of  thousands 
written  by  grateful  users  who  have  gained 
radiant  and  unblemished  skin  by  eating 
Yeast  Foam  Tablets. 

If  you  have  any  trouble  with  your  com- 
plexion, why  don't  you  try  Yeast  Foam  Tab- 
lets now?  They  contain  precious  elements 
that  help  rid  the  body  of  internal  poisons 
which  are  the  real  cause  of  most  skin  troubles. 
Unlike  other  yeast,  these  little 
tablets  are  good  to  eat  and 
absolutely  safe  because  they 
cannot  ferment  in  the  body. 

Mail  the  coupon  right  away 
for  a  generous  10-tablet  sample. 

NORTHWESTERN  YEAST  COMPANY 
1750  North  Ashland  Ave.,  Chicago,  111. 
I      Please  send  free  introductory  package  of  Yeast 
I  Foam  Tablets. 
1  RG7-3S 

I  Name 

I 

I  Address 

I  City State... 


79 


RADIO    MI RROR 


H  VkeuSmdlGuMhi 
Do  It.  Mid  Hm  life 
/^1935  OFFER 

^WEAR  A  WATCH 
OR  DIAMOND 


T 


ihm  Make  You  r  Own  Terms 


My  confldeDce  Id  YOU;  my 
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Have  It  in  Just  5  DAYS! 

HAVE  dirt  and  exposure  robbed 
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freshes tired,  irritated  eyes. 


eVes 


Your  Eyes."  Murine  Co.,  Dept.  10,  Chicago. 


What's  New  On  Radio  Row 


(Continued  from  page  43) 

p¥  F  you  don't  like  it — sue  me"  has  sud- 
*  denly  become  the  slogan  of  the  studios. 
Once  the  belligerent  attitude  connoted  by 
this  phrase  was  conspicuous  by  its  absence 
on  Radio  Row.  All  was  amity  and 
brotherly  love  among  the  kilocycle  clans 
in  contrast  to  conditions  in  other  avenues 
of  amusement  endeavor.  But  no  longer. 
Now,  the  courts  are  all  cluttered  up  with 
suits  and  countersuits  growing  out  of  the 
disputes  and  dissensions,  mostly  monetary, 
of  bellicose  broadcasters. 

Eddie  Cantor  is  being  sued  by  his  gag 
writer,  David  Freedman,  for  $250,000  for 
"back  pay"  in  supplying  material  for  his 
programs.  Freedman  asserts  an  oral 
agreement  provided  that  he  get  ten  per 
cent  of  the  comic's  radio  earnings.  The 
author  admits  receiving  $50,000  and  wants 
|250,000  more  to  make  up  10  per  cent  of 
$3,000,000  which  he  estimates  Cantor  ac- 
quired during  the  eight  years  of  their  as- 
sociation. 

Jimmy  Durante  is  hailed  before  the 
bar  of  justice  in  two  actions.  Bert  Levine. 
a  Hollywood  writer,  is  trying  to  collect 
$3,000  allegedly  due  on  a  contract  to  sup- 
ply radio  gags.  And  Morton  A.  Milman, 
a  booking  agent,  seeks  $4,800,  said  amount 
represented  as  being  the  balance  coming 
to  him  on  commissions  for  negotiating  a 
twenty-four  week  engagement  at  $4,000 
per  week. 

Walter  Winchell  is  served  with  an  in- 
junction by  his  sponsors,  the  Andrew 
Jergens  Company,  preventing  his  endorse- 
ment of  a  whisky,  or  any  other  product 
(except,  of  course,  their  hand  lotion)  dur- 
ing the  life  of  his  broadcast  contract,  and 
is  made  a  defendant  in  a  $50,000  damage 
action. 

"Believe-It-or-Not"  Bob  Ripley  solicits 
the  courts  to  assess  injuries  in  the  sum 
of  $100,000  against  Fred  R.  Ripley,  of 
Syracuse,  N.  Y.  He  wants  to  enjoin  the 
latter,  program  director  and  commentator 
on  Station  WSYR,  from  using  the  pro- 
gram title,  "You  Can  Believe  Ripley," 
maintaining  this  is  an  infringement  upon 
the  artist's  cartoon  title. 

Lily  Pons,  the  French  soprano  of  the 
Metropolitan  Opera,  is  made  defendant  in 
a  $50,000  action  because  she  preferred  to 
sing  in  radio  instead  of  joining  the  G. 
Magni  Operatic  Company.  Or,  so  avers 
Giocchino  Magni,  who  brings  a  breach  of 
contract  suit  against  the  diva.  At  the 
same  time  G.  Philip  Culcasi,  the  agent 
who  negotiated  the  Magni  alleged  agree- 
ment, sues  Lily  for  $5,000  commission 
on  the  deal. 

^CELEBRITIES  giving  autographs  have 
^-*  to  be  constantly  alert.  Witness 
the  experience  of  Jack  Berger,  the  NBC 
conductor.  A  man  called  him  on  the  phone 
and  demanded  to  know  when  he  went  to 
work.  The  bandman  replied  he  had  no 
jobs  open  for  anybody.  "All  right  then,  I'll 
sue,"  said  the  other,  "because  I  have  your 
written  promise  to  put  me  to  work." 
Whereupon  Berger  invited  the  man  to  his 
office  to  talk  things  over.  He  produced 
a  piece  of  paper  on  which  was  written: 
"I  promise  to  give  you  a  job  within  a 
week,"  and  it  was  signed  Jack  Berger. 
Then  the  maestro  recalled  signing  the 
paper  when  ganged  by  autograph-seekers 
after  a  broadcast;  he  had  signed  it  without 
examining  it.  So,  to  avoid  any  legal  com- 
plications Berger  gave  the  man  a  job 
doing  nothing  for  a  week  and  then  got  bis 
signature  on  a  receipt  that  prevented  any 
lawsuit. 


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■^ONT  let  anybody  tell  you  Rudy 
"Vallee  is  slipping.  If  the  Fleischmann 
Varieties  show  seems  to  sag  occasionally 
the  fault  is  not  wholly  Rudy's.  He  is  but 
one  on  a  board  of  strategy  which  plots 
the  program.  Sometimes  the  entertain- 
ment isn't  up  to  standard  but  that  is  due 
usually  to  the  fact  that  too  many  master- 
minds are  involved  in  the  proceedings. 
However,  they  are  all  expert  showmen  and 
generally  manage  to  figure  out  what  the 
public  wants. 

Which  reminds  me  that  while  Rudy's 
ideas  are  valued  because  of  his  showman- 
ship he  often  has  a  tough  time  getting 
the  board  to  O.K.  a  friend  for  a  job.  For 
weeks  he  tried  to  find  a  place  for  an  out- 
of-luck  actor  acquaintance  of  his  but  the 
board  always  sidetracked  him.  Then  one 
day  Rudy  came  to  the  program  confer- 
ence with  saddened  countenance.  "You 
gentlemen  won't  have  to  find  excuses  any 
longer  for  not  giving  my  friend  a  job,"  he 
announced.  "I  just  got  a  message  that  he 
committed  suicide  last  night." 

THE  MONITOR   MAN  SAYS: 

Jack  Pearl  will  join  the  parade  of  radio 
comics  back  to  the  Broadway  stage  in  the 
Fall.  He  will  star  in  a  comedy  drama  .  .  . 
Thirty-two  independent  stations  are  linked 
up  for  Father  Coughlin's  midnight  series. 
This  is  the  largest  network  the  Radio 
Priest  has  yet  assembled  .  .  .  Connie  Gates 
is  equipping  herself  for  speaking  parts  by 
studying  at  the  American  Academy  of 
Dramatic  Arts. 

Xavier  Cugat  is  arranging  a  national 
good  will  tour  of  his  tango  orchestra  simi- 
lar to  that  made  by  Guy  Lombardo  for 
his  oil  sponsor  last  Fall.  According  to 
present  plans,  Cugat  will  start  in  July, 
making  appearances  in  the  principal  cities 
from  coast  to  coast  and  return  to  New 
York  in  September  .  .  .  AI  Jolson  is  pre- 
paring to  produce  a  serious  play  on 
Broadway  next  season  but  will  not  appear 
in  it  himself.  He  will  be  too  busy  on 
the  Warner  lot  in  Hollywood. 

It  is  a  long  time  off  but  already  Henry 
Ford  and  Chesterfield  cigarettes  are  bid- 
ding for  the  right  to  broadcast  the  World 
Series  baseball  games  next  October  .  .  . 
NBC's  Jesters — Guy  Bonham,  Dwight 
Latham  and  Wamp  Carlson — appear  on 
WOR  as  The  Home  Town  Boys.  You 
frequently  hear  them  also  as  the  voices  of 
RKO  cartoon  comedies  .  .  .  Dick  Powell 
is  in  demand  at  Hollywood  parties  for  his 
imitations  of  animal  sounds. 

CBS  is  doing  its  share  to  reduce  Broad- 
way's surplus  theatres.  Not  content  with 
converting  three  former  legitimate  the- 
atres into  radio  playhouses  it  is  now  nego- 
tiating for  the  fourth  .  .  .  Junior,  the 
enfant  terrible  who  torments  Beatrice 
Lillie,  is  Michael  James  O'Day.  He  is  10 
years  old  and  radio's  youngest  stooge.  The 
youngster  has  been  broadcasting  three 
years  as  one  of  NBC's  child  actors. 

Mrs.  Jimmy  Wallington — she  is  the  for- 
mer Anita  Furman,  the  dancer — is  con- 
valescing after  a  long  siege  of  illness  which 
necessitated  many  blood  transfusions. 
Among  NBC  associates  who  donated  their 
blood  to  the  cure  of  Jimmy's  wife  were 
Announcers  Milton  J.  Cross  and  Charles 
O'Connor,  and  Don  Reed,  of  Xavier 
Cugat's  orchestra,  Charles  K.  Field,  who 
loves  to  preserve  his  anonymity  as 
Cheerio,  is  a  cousin  of  the  late  Eugene 
Field,  the  poet. 

Mildred  Holland,  70-year-old  actress 
who  was  formerly  leading  lady  for  Augus- 
tin  Daly  and  a  star  in  her  own  right  for 
many  years,  is  now  Nancy,  the  old  crone, 
in  "The  Witch's  Tale."  She  succeeds 
Adelaide  Fitz-Allen,  radio's  oldest  actress 
removed  by  death  last  February  .  .  .  She's 
discovered  that  the  world  contains  three 
rays — X-Ray  s,  Violet  Rays  and  Virginia  Rea. 


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WHY  STOOPNAGLE  AND   BUDD   DON'T 
WANT  A  SPONSOR— MUCH 

Here's  one  of  the  most  amusing  and  entertaining  articles 
you've  read  in  a  long  while.  It  tells  you  just  what  has  gone 
on  behind  the  scenes  in  the  recent  careers  of  these  swell 
comedians.  It  gives  you  an  enlightening  picture  of  these 
boys  who've  made  such  a  hit  in  their  radio  burlesques  on 
the  Columbia  network.  In  next  month's  RADIO  MIRROR, 
out  June  26. 


81 


RADIO     MIRROR 


the  flat  bottoms  of  Tennessee. 

WSM,  situated  in  the  exact  center  of 
these  rural  areas,  has  been  drawing  this 
local  talent  since  the  inception  of  the 
four-hour  show.  The  men  come  into  town 
just  once  a  week — Saturday — get  together 
for  the  gala  occasion,  stay  up  late  after- 
wards, then  make  their  way  back  to  the 
farm,  to  begin  the  new  week's  labor. 

That's  why  listeners  in  every  other  state 
sit  before  their  loudspeakers  on  Saturday 
rocking  and  humming  to  the  songs  of  The 
Grand  Ole  Opry.  Such  human,  mellow 
notes  strike  a  responsive  chord. 

But  let's  come  to  the  colorful  charac- 
ters, the  individuals,  who  make  up  this 
sparkling,    enduring   show. 

First  the  most  colorful,  perhaps,  of 
all — Uncle  Dave  Macon,  known  as  the 
"Dixie  Dewdrop."  Just  past  his  sixty- 
third  birthday,  Uncle  Dave  continues  his 
cutting  of  capers  before  the  microphone — 
capers  which  would  quickly  exhaust  a 
man   half   his  age. 

Other  old-timers  whose  names  are 
household  words  in  many  homes  through- 
out the  land  include  Paul  Warmack  and 
his  Gully  Jumpers;  George  Wilkerson  and 
his  Fruit  Jar  Drinkers;  Dr.  Humphrey 
Bate  and  his  Possum  Hunters;  De  Ford 
Bailey,  and  Arthur  Smith  with  his  Dixie 
Liners. 

Among  the  newcomers  who  have  com- 


The  "Grand   Ole  Opry" 

(Continued  from  page  15) 

manded  wide  following  through  their  ap- 
pearance on  the  Grand  Ole  Opry  at  WSM 
are  the  Delmore  Brothers,  Smiling  Jack, 
and  his  Missouri  Mountaineers,  and 
Asher  and  Little  Jimmie,  the  Singing 
Sizemores. 

The  Delmore  Brothers  came  up  from 
Athens,  Alabama,  two  years  ago,  were 
presented  on  the  Orand  Ole  Opry  for  one 
performance  and  made  such  a  hit  they've 
been  on  regularly  since.  During  the  week 
they  farm  in  Athens,  and  every  Saturday 
they  return  to  WSM  for  the  Opry.  Often 
they  bring  a  new  composition  they've 
beaten  out  to  the  rhythm  of  the  plow  as 
they  worked  in  the  fields  on  their  farm. 

Perhaps  the  most  phenomenal  feature 
of  the  entire  production,  however,  is 
Asher  and  Little  Jimmie,  the  Singing 
Sizemores.  This  is  merely  a  little  boy, 
six  years  old,  with  his  Dad,  singing  the 
songs, of  the  Hills  of  Kentucky.  Asher 
and  Little  Jimmie  have  actually  become 
national  figures  and  their  broadcast 
periods,  three  times  weekly  in  addition 
to  the  Opry  appearance,  are  followed  by 
devout   listeners  throughout   the  country. 

Many  people  have  wondered  how  the 
Grand  Ole  Opry  came  to  be  thus  chris- 
tened. There  are  many  versions,  of 
course.  Here,  however,'  is  the  straight 
dope  from  none  other  than  the  Solemn 
Old  Judge  himself. 

A  regular  feature  of  WSM  in  the  early 


days  of  the  station  was  an  hour's  concert 
by  Dr.  Walter  Damrosch  and  the  New 
York  Symphony  Orchestra  which  was 
broadcast  from  7  until  8  o'clock  each 
Saturday  night.  Awaiting  the  cue  to  open 
the  program  one  Saturday  night,  the 
Solemn  Old  Judge  overheard  Dr.  Dam- 
rosch introduce  a  number:  "While  we 
think  that  there  is  no  place  in  the  classics 
for  realism,  nevertheless  I  have  a  manu- 
script here  before  me  sent  in  by  a  young 
composer  in  Iowa  depicting  the  onrush 
of  a  locomotive."  Following  the  rendi- 
tion of  this  very  charming  musical  num- 
ber, Dr.  Damrosch  said  good  evening  and 
closed  his  program. 

Then  the  barn  dance  came  on  and  the 
Solemn  Old  Judge  explained  to  the  audi- 
ence that  the  following  feature  would  be 
nothing  but  realism  and  that  it  would 
be  a  case  of  "shooting  them  close  to  the 
ground'  throughout  the  evening.  He 
called  on  DeFord  Bailey,  the  little  colored 
boy,  to  play  his  harmonica  and  to  give  his 
realistic  interpretation  of  the  "onrushing 
locomotive."  The  contrast  was  so- marked 
that  the  Judge  was  prompted  to  say  that 
the  barn  dance,  of  course,  could  not  be 
classed  as  an  opera  even  though  it  was 
folk  music,  but  it  could  be  called  "opry." 
Whereupon  it  was  called  the  "Grand  Old 
Opry."  The  name  has  stuck  and  is 
known  throughout  the  United  States  and 
several  foreign  lands  as  such. 


How  to  Get  More  Fun  Out  of  Music 


There  isn't  a  small  town  in  the  whole 
United  States  that  isn't  within  driving 
distance  of  some  beautiful  wooded  spot, 
some  stretch  of  country  that  is  quiet,  and 
inspiring  and  lovely  to  look  at.  The 
thing  to  do  is  to  drive  leisurely  to  that 
spot,  park  the  car,  tune  in  the  concert, 
and  hear  the  music  in  exactly  the  same 
kind  of  surroundings  as  the  actual  con- 
cert-goers are  hearing  it. 

BUT  you  have  this  advantage:  you  are 
not  disturbed,  as  every  concert-goer 
is  disturbed,  by  the  people  around  you  who 
whisper  noisily,  rattle  their  programs  at 
the  wrong  moment,  and  stumble  over  your 
feet  on  their  way  to  a  better  seat.  You 
can  be  quiet  if  you  wish.  Or,  you  can  take 
your  best  girl,  hold  her  hand,  and  look  at 
the  moon  while  the  greatest  music  in  the 
world  pours  out  of  your  loudspeaker  and 
into  your  hearts.  Juliet's  balcony  by 
moonlight  was  no  more  romantic  than 
this. 

Now  then,  what  sort  of  music  will  you 
probably  hear  on  these  summer-time 
broadcasts?  For  the  most  part,  the  gayer, 
lighter,  easier-to-hear  classics.  And  cer- 
tainly a  lot  of  Verdi's  music. 

You  know,  I've  always  had  a  soft  spot 
in  my  heart  for  Giuseppe  Verdi  because 
his  name,  translated  into  English,  means 
"Joe  Green." 

So  this  summer,  when  you  listen  to  the 
music  of  this  Italian  who  has  written  so 
many  great  operas  and  musical  composi- 
tions that  he  seems  something  of  a  god, 
just  light  up  your  cigarette  and  remem- 
ber that  his  name  is  Joe  Green.  That 
ought  to  do  a  lot  toward  establishing  easy 
and  pleasant  relations  between  you  and 
the  music  and  the  composer. 

Joe  Green  wrote  "Aida,"  "La  Forza  del 
Destino,"  and  "Trovatore,"  three  operas 
that  we've  all  heard  about  even  if  we 
haven't    exactly    he'ard    them.      He    also 

82 


(Continued  from  page  48) 

wrote  some  little  known  things  that  are 
very  beautiful,  and  that  we  will  probably 
want  to  get  acquainted  with,  such  as  "Fal- 
staff"  and  "Otello,"  two  of  his  last  operas, 
and  two  of  his  best. 

Aside  from  being  a  composer,  Joe — I 
mean  Giuseppe — was  a  person.  And,  as  a 
person,  he  was  very  simple  and  straight- 
forward and  what  today  is  known  as  "a 
good  egg."  He  had  his  troubles  too.  At 
the  time  he  was  writing  all  his  operas  and 
thirsting  for  the  praise  and  acclaim  that 
all  great  artists  want,  and  need,  Wagner 
was  at  the  peak  of  his  popularity.  And 
Wagner  overshadowed  Verdi.  Wagner, 
the  German,  and  Verdi,  the  Italian,  were 
constantly  getting  in  each  other's  way. 

Like  so  many  of  our  great  musical 
geniuses,  Joe  sprang  from  very  humble 
parents  who  lived  in  a  small  town  in 
Italy.  I  should  say  there  were  not  more 
than  300  people  in  the  town.  Joe's  father 
was  a  carpenter  and  he  tried  to  raise  his 
son  to  follow  in  his  footsteps,  but  at  a 
very  early  age,  Joe  showed  a  great  love 
for  music. 

IN  a  neighboring  town  lived  a  rich  mer- 
chant who  had  a  flare  and  a  love  of 
musical  talent,  and  quite  by  accident  Joe 
met  this  man  and  persuaded  him  to  help 
him.  The  merchant  gave  him  a  job,  and 
paid  for  his  entire  education.  He  also  took 
him  into  his  home  and  treated  him  like  a 
son. 

It  was  natural  that  Joe  should  fall 
in  love  with  the  daughter  of  his  benefac- 
tor, and  a  few  years  later  he  married 
Margarita  Barezze,  became  the  town  or- 
ganist and  started  composing  the  operas 
that  have  made  his  name  famous  all  over 
the  world. 

About  his  personal  life,  his  love  affairs, 
we  know  little  or  nothing,  because  Joe 
was  a  discreet  fellow.  He  seems  to  have 
fallen   in   love  many   times,   usually   with 


the  beautiful  young  sopranos  who  sang 
leading  roles  in  his  operas,  but  there  never 
has  been  a  single  love  letter  found  with 
his  name  signed  to  it. 

After  his  first  wife's  death,  he  married 
a  famous  prima  donna,  and  lived  with 
her  until  his  death,  although  there  are 
certain  indications  of  a  strong  attach- 
ment to  a  Madame  Stoltz,  singer,  to  whom 
he  paid  great  attention.  His  wife,  how- 
ever, who  must  have  had  much  20th  cen- 
tury wisdom  in  her  head,  refused  to  in- 
terfere and  never  attempted  to  leave  him 
or  demand  a  divorce.     It  was  better  so. 

And  so  we  get  "the  feel"  of  Joe  Green. 
An  ordinary  enough  fellow,  with  faults 
and  endearing  qualities,  troubles  and  brief 
moments  of  happiness. 

About  his  clash  with  Wagner,  the 
famous  German  composer  who  was  his 
contemporary — Verdi  felt  that,  although 
Italy  loved  his  operas  and  produced  them 
constantly,  Wagner  was  better  known 
throughout  the  world.  It  was  true.  But 
an  interesting  thing  seems  to  be  happen- 
ing regarding  Verdi's  music,  a  thing  that 
would  delight  the  old  boy  if  he  were 
here  to  see  it:  Verdi's  operas  are  now 
being  produced  in  Germanv  more  than 
Wagner's.  Last  year,  Verdi's  operas  had 
1,420  performances  throughout  the  the- 
atres of  Germany,  while  Wagner  trailed 
slightly  with  1,385.  Not  much  of  a  lead, 
but  enough   to  delight  Verdi  enthusiasts. 

You'll  find  Joe  Green's  compositions 
holding  major  places  on  summer  pro- 
grams this  year,  and  it  will  be  fun  to 
know  the  background  against  which  .he 
composed,  the  circumstances  of  his  life, 
and  something  of  his  character  and  per- 
sonality as  you  listen. 

The  music  of  Joe  Green — Giuseppe 
Verdi  to  you— is  light,  gay  and  especially 
melodious.     Listen  to  it! 

See  you  next  month! 


RADIO     MIRROR 


THE    CRITIC    ON    THE    HEARTH 

By  Weldon  Melick 
Brief  Reviews  of  the  New  Programs 


MAJOR    BOWES'    AMATEURS— The 

soft-spoken,  quick-on-the-uptake  Major 
didn't  invent  Amateurs,  but  he's  made 
them  the  most  popular  fad  since  bustles. 
What  if  the  "gong  acts"  are  booked  as 
such,  and  properly  spaced  through  the 
program?  He  puts  on  a  heck  of  a  good 
show  and  his  banter  with  the  participants 
is  more  kindly  and  entertaining  than  the 
wisecrack  introductions  which  his  con- 
temporaries rely  on.  The  unerring  Bowes 
showmanship  is  partial  to  Amateurs  with 
famous  or  royal  forbears  (preferably  110- 
year  old  Princesses).  And  of  course  such 
naturals  as  the  grand-opera-singing  gar- 
bage collector.  Winners,  selected  by  the 
listeners  (Bowes  is  the  answer  to  a  tele- 
phone company's  prayer),  get  immediate 
stage  engagements — and  then  oblivion — 
perhaps — until  they  change  their  names 
and  try  again. 

NBC  Sun.  8:00  P.  M.  60  min. 

AL  JOLSON — It  seems  to  me  he  takes 
his  studio  audience  too  seriously,  for  dur- 
ing the  broadcast  he  pleads  for  applause 
by  frenzied  gesticulations  and  prearranged 
signals.  Seems  to  think  the  forced 
laughter  more  important  than  the  jokes. 
However,  Al  has  the  makings  of  a  good 
show,  works  hard,  plugs  Warner  Brothers 
at  every  opportunity  and  generously 
procures,  or  at  least  permits,  guest  talent 
(each  week  a  different  screen  star,  sport 
star  and  comedian)  of  such  calibre  as  to 
dim  his  own  importance.  Vic  Young's 
Orchestra,  Jack  Stanton  and  Peggy  Gard- 
ner are  the  permanent   assets. 

NBC  Sat.  9:30  P.  M.  60  min. 

JOHNNY   AND   HIS   FOURSOME— 

This  quartet  (from  "Anything  Goes")  is 
going  to  be  mighty  busy  if  the  boys 
maintain  the  standard  of  originality  in 
arrangements  that  has  marked  their  first 
broadcasts.  The  commercials  are  a  bit 
cleverer  than  the  usual  ciggie  blurbs. 

CBS  Wed.  8:00  P.  M.   15  min. 

PATHE  NEWS  OF  THE  AIR— 
Mutual  has  scooped  the  larger  networks 
on  this  item — an  actual  newsreel,  consist- 
ing mainly  of  statements  by  people  in  the 
limelight.  Cut  and  edited  especially  for 
radio  from  the  same  sound  track  that 
supplies  theater  noise. 
MBS  Mon.  and  Wed.  9:45  P.  M.  15  min. 
WLW  Tue.  and  Thu.  7:00  P.  M.  15  min. 

TRUE  GHOST  STORIES — A  short, 
unpretentious  program,  but  Louis  K. 
Anspacher's  recitals  will  give  you  the 
creeping  jitters.  As  an  antidote,  Brodsky 
and  Triggs  twist  a  couple  of  pianos  around 
their  twenty  fingers. 

NBC  Sun.  10:15  P.  M.  15  min. 

HOUSE  OF  GLASS — Padded  continu- 
ity, but  the  same  kind  of  human  interest 
material  that  won  such  a  following  for 
the  "Rise  of  the  Goldbergs."  By  the 
same  author,  Gertrude  Berg,  who  again 
plays  the  lead — this  time  a  hotel  pro- 
prietress with  a  hard-as-glass  manner  but 
a  heart  of  Cellophane.  Billy  Artzt's  Or- 
chestra. 

NBC  Wed.  8:30  P.  M.  30  min. 

HIT  PARADE — You  won't  hear  much 
on  this  program  that  you  haven't  heard 
before — since  the  big  idea  is  to  play  the 
fifteen  tunes  that  have  already  been 
played  the  most  millions  of  times  during 
the  week.     Radio  could  conceivably  have 


done  without  this  incentive  to  madness, 
but  Lennie  Hayton's  interpretations  are 
better  than  some  of  the  many  others. 
And  Charles  Carlisle,  Gogo  de  Lys  and 
Kay  Thompson  have  nice  voices. 

NBC  Sat.  8:00  P.   M.  60  min. 

WELCOME  VALLEY— Whether  you 
like  this  sentimental  hodge-podge  will  de- 
pend on  whether  you  like  Edgar  Guest, 
since  there  are  no  guest  stars — only  Guest 
stars.  There  is  something  about  getting 
out  a  newspaper — after  everything  else 
has  been  attended  to. 

NBC  Tue.  8:50  P.  M.  30  min. 

I'M  HAVING  LUNCHEON  TODAY 
WITH — Thomas  Stix  interviews  some  in- 
teresting personality  at  the  Algonquin, 
between  the  olives  and  cocktail.  Some 
of  the  personalities  are  more  interesting 
off  the  air  than  on,  and  Stix  asks  a  stilted 
list  of  questions,  but  don't  let  that  dis- 
courage you.  They  may  get  really  in- 
formal sometime  and  broadcast  the  soup 
course. 

MBS  Thu.  12:30  P.  M.  15  min. 
Also  WOR  Tue  and  Wed. 

THE  WITCH'S  TALE— The  new 
witch  isn't  as  effective  as  the  old  one,  but 
Alonzo  Dean  Cole's  dramatized  mystery 
story  (sometimes  in  two  instalments) 
which  follows  the  eerie  witch-and-cat  pro- 
logue is  more  than  apt  to  keep  you  awake 
during  the  program,  if  not  all  night. 
MBS  Thu.  10:30  P.  M.  30  min. 

PALMER   HOUSE   ENSEMBLE— This 

string  quintette  directed  by  Ralph  Gins- 
berg, is  very  soothing — if  you  happen  to 
need  a  little  soothing  at  three  o'clock  any 
Thursday. 

MBS  Thu.  3:00  P.  M.  15  min. 

BASQUE    ENSEMBLE— New    and    old 

Spanish  songs  by  a  chorus  and  stringed  in- 
struments. Not  outstanding,  but  slightly 
different. 

NBC  Sun.  3:00  P.  M.  30  min. 

FIBBER  McGEE  AND  MOLLY— An- 
nouncer Harlow  Wilcox  laughs  at  them, 
but  then  he  gets  paid  for  his  trouble.  Per- 
sonally, I  don't  like  Marion  and  Jim  Jor- 
dan's new  characters  any  better  than  their 
"Smackout"  ones. 

NBC  Tue.  10:00  P.  M.  30  min. 

P.  S. — I  listened  to  another  Fibber 
broadcast  after  writing  the  above  and  it 
was  better  than  the  first  one. 

STORY  OF  MARY  MARLIN— Mawk- 
ish, hysterical  serial  about  a  woman  in 
love  with  her  divorced  husband.  Program 
is  also  divorced — from  NBC,  but  is  start- 
ing life  anew  with  Columbia. 

CBS  Mon.-Fri.  11:15  A.  M.  15  min. 

PAN-AMERICANA— String  ensemble 
and  Jose  Ramirez,  tenor,  do  popular  sings 
with  a  Spanish  accent.  Between  ze 
moosickal  noombers  zey  have  talk  like  zis. 
Eef  it  make  you  seek,  why  not  twis'  ze 
dial? 

NBC  Thu.  6:00  P.  M.  30  min. 

BANDBOX  REVUE— Very  pleasing 
musical  concoction  with  a  lot  of  yester- 
day's favorite  tunes.  Carl  Rupp  directs, 
Russell  Neff,  tenor,  girls'  quartette  and 
ensemble  of  eight. 

MBS  Michigan  Network,  and  Canadian 
Radio  Federation  Sun.  8:30  P.  M.  30  min. 


—it  takes  more  than  these  glorious  vaca- 
tion days  to  keep  me  gliding  along  the 
main  stream  to  health.  I  keep  a  sharp 
eye  on  diet,  too.  Shredded  Wheat  is  my 
favorite  breakfast  because  I  discovered 
how  it  helps  build  lasting  energy  and 
strength." 

Each  tasty,  nut-brown  biscuit  contains 
a  natural  balance  of  the  vital  health  ele- 
ments—the minerals,  carbohydrates  and 
vitamins  so  necessary  to  well-being. 


Ask  for  the  package 
showing  the  picture  of 
~Niagara  Falls  and  the 
red  N.  B.  C.  Uneeda  Seal. 

'Uneeda    Bakers' 
NATIONAL  BISCUIT  COMPANY 


83 


RADIO     MIRROR 


WHO  ARE  YOUR  RADIO  FAVORITES? 
RADIO  MIRROR  WILL  PAY 

$250.00 

IN      CASH      PRIZES 

FOR  THE  THIRTY-FIVE  BEST  ANSWERS! 

Help  Us  to  Determine  the  Most  Appreciated 

Broadcast  Offerings! 


THIS  MONTH'S  QUESTION 

What  Is  Your  Favorite  Program  on  the  Air? 

IN  answering  this  third  and  last  question  of  the  contest 
series  you  need  not  necessarily  name  the  program 
which  features  either  the  man  or  the  woman  you  named 
on  the  first  two  ballots.  It  may  be  that  your  favorite  pro- 
gram, considered  as  a  whole,  includes  neither  your  favorite 
man  or  woman  of  the  airwaves.  Possibly  the  broadcasters 
you  like  best  personally  appear  on  programs  which,  as  a 
whole,  you  do  not  admire.  Perhaps  some  program  is  your 
favorite  despite  the  fact  that  it  includes  people  whose 
individual  performances  leave  you  cold.  Be  sincere.  Be 
candid.   Only  so  will  your  ballots  be  prizeworthy. 

Do  not  prepare  elaborately  decorated  entries.  Sim- 
plicity is  best.  No  entries  will  be  returned.  Results  will 
be  announced  in  the  first  available  issue  of  RADIO 
MIRROR  and  prize  checks  will  be  mailed  approximately 
at  the  time  the  announcement  is  made. 


FIRST  PRIZE $100.00 

SECOND   PRIZE    50.00 

TWO  PRIZES.  Each  $10.00 20.00 

SIX  PRIZES,  Each  $5.00 30.00 

TWENTY-FIVE  PRIZES.  Each  $2.00  50.00 

TOTAL.  35  PRIZES 250.00 

THE  RULES 

!•  Each  month  for  three  months  RADIO  MIRROR  will  ask  a  question  on 
some  factor  of  the  programs  you  hear  in  your  home. 

2.  To  compete,  use  the  ballot  provided  on  this  page  or  a  tracing  thereof 
and  fill  in  the  name  you  select,  and  the  reason  for  your  choice  in  not  more 
than  twenty-five  words. 

3.  Do  not  enter  separate  ballots.  Wait  until  you  have  all  three  ballots 
properly  filled  in.  When  your  set  of  three  is  complete  send  it  by  First 
Class  Mail  to  PROGRAM  ANALYSIS,  Radio  Mirror,  P.  O.  Box  556,  Grand 
Central  Station,  New  York,  N.  Y.  All  entries  must  be  received  on  or 
before  July  12,  1935,  the  closing  date  of  this  contest. 

4.  Entries  will  be  judged  on  the  basis  of  the  clarity,  constructiveness  and 
logic  of  the  reasons  on  all  three  ballots.  For  the  best  entry  on  this  basis 
Radio  Mirror  will  pay  $100.00;  for  the  next  best,  $50.00  and  so  through 
the  list  of  35  prizes  listed  on  this  page.  In  case  of  ties  duplicate  awards 
will  be  paid. 

5.  Anyone  may  compete  except  employees  of  Macfadden  Publications, 
Inc.,  and  members  of  their  families. 


BALLOT  NO.  3 

RADIO    MIRROR'S    1935    PROGRAM    ANALYSIS 


MY  FAVORITE  PROGRAM  ON  THE  AIR  IS 


REASON   FOR  CHOICE. 


(Use  Twenty-Five  Words  or  Less) 


Your   name 
84 


Street City. 


State. 


RADIO    MIRROR 


Were  They  Surprised! 

(Continued  from  page  35) 


Jack  Benny  fan.  But  for  some  reason,  he 
missed  hearing  the  "House  of  Rothschild" 
broadcast.  A  crony  of  his,  however,  also 
a  Jack  Benny  adherent,  the  next  day  told 
him  how  funny  it  had  been  and  made 
mention  of  the  burlesque  German  noble- 
man who  had  been  "simply  terrific!" 

And  then,  some  weeks  later,  when  Owen 
Davis  took  over  the  writing  of  the  Gibson 
Family,  a  German  character.  Professor 
Ober,  was  needed.  The  executive  remem- 
bered the  German  nobleman  who  had  been 
"terrific."  He  called  up  the  advertising 
agency  handling  the  Benny  program  and 
asked  them  to  please  send  over  the  man 
who  played  the  German  Duke.  Shortly 
afterwards,  Sam  Hearn  appeared. 

"So  you  were  the  Duke?"  said  the  ex- 
ecutive, musingly.  "Well,  let's  hear  you 
read  this  part." 

SAM  did.  The  executive  was  wildly  en- 
thusiastic. "Great!  You're  the  man  I 
want,"  he  said.  "You're  Professor  Ober 
to  life.  But  I  want  to  tell  you  something 
funny!  I've  seen  you  in  vaudeville  and  in 
Broadway  shows  doing  rube  parts.  I 
didn't  hear  you  on  that  "House  of  Roths- 
child" program.  A  friend  of  mine  did. 
And  if  he'd  told  me  Sam  Hearn  was  the 
German  Duke,  I  would  have  never  had 
you  up  here  to  read  this  part.  Because  to 
me,  Sam  Hearn's  always  been  just  a  rube 
comedian,  and  nothing  else." 

"Gosh!"  said  Sam,  "And  I've  been  kick- 
ing because  no  one  knew  who  I  was!" 

Mad  Dame  Radio!  What  tricks  she 
plays!  Some  of  the  good  people  of  an 
Eastern  city  must  have  cussed  her  plenty 
recently,  because  they  took  one  radio 
show  too  seriously.  Every  broadcast,  the 
fictitious  Maxwell  House  Showboat  an- 
nounces its  stopping  place  for  the  follow- 
ing week  .  .  .  some  city  or  town.  One 
particular  city  is  undoubtedly  a  hotbed  of 
Maxwell  House  Showboat  enthusiasts  be- 
cause when  it  was  announced  that  the 
radio  Showboat  would  stop  there  next 
week,  some  of  the  citizens  took  the  an- 
nouncement literally.  They  thought  that 
Thursday  night,  the  Showboat,  itself,  in 
the  wood,  would  be  hitched  to  their 
municipal  pier,  giving  them  entertain- 
ment in  return  for  their  loyalty  to  a  cup 
of  coffee. 

And  so  when  Thursday  came,  they 
anxiously    awaited    a    elimDse    of    Can'n 


Henry,  Lanny  Ross  and  their  other 
favorites.  Of  course,  they  didn't  appear. 
The  next  day,  indignant  letters  by  the 
score,  from  disappointed  Showboat  cus- 
tomers, poured  into  the  Benton  and 
Bowles  Advertising  Agency,  which  pro- 
duces the  program. 

Yes,  you  never  can  tell  what  tricks 
Dame  Radio  will  play.  For  instance,  how 
listeners  will  misunderstand!  About  a 
year  ago,  Tim  Ryan  and  Irene  No- 
blette  were  on  a  show  called  Tim  Ryan's 
Round-up,  originating  out  in  Los  Angeles. 
During  one  broadcast,  Tim  started  to  sing 
"The  Last  Round-up,"  in  grandiose  fash- 
ion, a  ditty  which  Irene  interrupted,  by 
wailing,  as  only  Irene  can,  that  then  cur- 
rent zoological  classic,  "Who's  Afraid  of 
the  Big  Bad  Wolf?"  It  was  all  part  of 
the  program  and  quite  amusing.  But  it 
brought  in  the  next  day's  mail  an  embit- 
tered letter  from  a  woman  in  Oakland, 
California.  It  seems  that  Tim  and  Irene 
had  always  been  favorites  of  hers.  But 
no  more.  Last  night's  broadcast  had 
queered  it  all.  She  had  had  a  party  and 
had  tuned  in  on  Tim  and  Irene  to  give 
the  guests  a  treat.  But  to  her  horror, 
she  had  heard  them  mingling  the  foolish, 
worldly  words  and  melody  of  "Who's 
Afraid  of  the  Big  Bad  Wolf?"  "with  that 
sacred  song,  'The  Last  Round-up!' " 

JfcAME  Radio  did  a  flip  flop  on  a  flying 
"  trapeze,  with  a  dive  into  an  open 
pocketbook,  in  the  case  of  those  blackface 
comics,  Pick  and  Pat  (Pick  Malone  and 
Pat  Padgett).  Her  action  was  not  only 
spectacular,  and  completely  unexpected, 
but  costly,  as  well.  It  happened  while  thev 
were  broadcasting  on  Station  WOR.  Pick 
recited  a  bit  of  comic  verse  he  had 
written.  Each  line  of  the  verse  consisted 
of  a  current  song  title,  with  every  title 
dove-tailing  into  the  one  that  followed 
it.  After  the  recitation.  Pick  said,  "Well, 
how  did  you  like  that  'pome'  I  wrote?" 

Pat,  disgustedly,  replied,  "Terrible! 
Anybody  that  wants  that,  can  have  it!" 

This  was  simply  an  expression  of  dis- 
taste. But  the  listeners  took  it  as  an  invi- 
tation and  during  the  following  week,  more 
than  11,000  requests  for  Pick's  "pome" 
poured  into  WOR.  It  took  Pick  and  Pat's 
entire  salary  for  the  broadcast  to  pay  for 
printing  the  verse  and  mailing  it  out. 

Were  they  surprised! 


& 


Otto  Harbach,  composer  of  the  melodies  heard  in  "Music  at  the  Haydns'," 

sits  in  his  easy  chair  and  listens  to  a  rehearsal  of  the  program,  which  is 

heard  over  WEAF  and  affiliated  stations,  Monday  nights  at  9:30. 


■         1 

Lemon 
Flavor 


U  SE  Lemon,  instead  of  vinegar,  in 
your  mayonnaise  and  other  salad 
dressings.  All  famous  chefs  employ 
lemon  because  it  brings  out  the  hid- 
den goodness  in  salad  ingredients  and 
blends  them  as  they  should  be. 

Try  it  next  time.  Write  for  Xfrec 
CJBoofclel,  "200  Sunkist  Recipes  for 
Every  Day."  Sunkist,  Sec.4007-C,Box 
530,  Station  C,  Los  Angeles,  Calif.  ^ 

Copr.,  1935,  California  Fruit  Growers  Exchange   |*5I 


Sunkist 
Lemons 

BUV    THEM    BY  THE  DOZEN 


"I  WANT  TO  BE 
A  NURSE  J3U  J*" 


Like  many  women  Mrs.  A.  E.  wanted  to  be  a 

•  nurse.  Marriage  changed  her  plans,  but  there 
came  a  time  when  she  wished  she  did  have 
a  nurse's  training  to  fall  back  on.  As  she 
writes:  "It  would  have  meant  so  much  to  me  when 
I  found  myself  with  three  children  to  support  and  a  home 
to  keep  together.  One  day,  in  a  magazine,  I  saw  a 
CHICAGO  SCHOOL  OF  NURSING  advertisement 
telling|  how  hundreds  of  women  were  learning  practical 
nursing  by  mail.  THAT  was  what  I  wanted — so  I  clipped 
the  coupon  and  sent  it  off.  When  the  booklet  came  I  read 
it  through  and  after  much  thought  decided  to  enroll. 
The  lessons  were  amazingly  easy  to  understand.  "While 
on  my  eighth  lesson  I  took  my  first  case  and  have  been 
busy  ever  since,  earning  S32  a  week!" 

What  Mrs.  A.  E.  has  done  von  can  do.  BE  A  NURSE.  Let 
CHICAGO  SCHOOL  OF  NURSING  train  you  for  this  well-paid, 
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CHICAGO   SCHOOL  OF   NURSING 

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Chicago,  Illinois 

I'd  like  to  be  a  nurse.    Send  me  free  book  "Opportunities  in  Nuraing"  and 
sample  lesson  pages. 


JJ 


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RADIO     MI RROR 


YOUR  CHANCE  TO  BE  AWARDED 


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FOR  YOUR  TRUE  STORY 


IMPORTANT  NOTICE:  Do  not  refrain  from  entering  this  or  any 
True  Story  Manuscript  Contest  for  fear  that  an  amateur  cannot  compete  successfully 
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FOR  the  best  True  Story  submitted  during  the  calendar  month  of  June, 
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In  addition,  every  contest  entry  is  eligible  for  purchase  at 
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This  special  one  month  contest  closes  on  June  28th,  1935.  By  all 
means  take  advantage  of  the  opportunity  it  offers.  There  is  no  reason 
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moving;  no  matter  whether  it  be  a  story  filled  with  shadow  or  sunshine, 
success,  failure,  tragedy  or  happiness,  write  it  simply  and  honestly  and  send 
it  in.  Hundreds  of  men  and  women  have  followed  this  simple  formula  in 
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The  stories  for  which  we  are  searching  are  now  reposing  untold  in  the 
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so  profoundly  moving  that  they  have  branded  themselves  upon  your  very  soul. 

Begin    to    Write    Your   Story   Today 

Tell  it  simply  in  your  own  words  just 
as  it  happened  to  you  or  some  one  you 
know,  and  the  judges  will  consider  it  en- 
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is  to  speak  plainly.  As  True  Story  is  a 
magazine  devoted  to  the  portrayal  of  life 
as  it  is  actually  lived,  you  are  justified  in 
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contains  the  human  quality  we  seek,  it 
will  receive  preference  over  tales  of  less 
merit,  no  matter  how  clearly,  beautifully 
or  skillfully  written  they  may  be. 

Judging  upon  this  basis  the  person  sub- 
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In  submitting  manuscripts  in  this  contest 
please  always  disguise  the  names  of  the 
persons  and  places  appearing  in  your 
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the  fundamental  truth  of  the  stories  and 
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object  to  being  mentioned  in  an  identifi- 
able manner. 

The  only  restriction  as  regards  the  length 
of  stories  submitted  in  this  contest  is  that 
no  story  shall  contain  less  than  2,500 
words.  Beyond  that  feel  no  concern.  Let 
the  length  take  care  of  itself.  Use  as  many 
words  as  are  necessary  to  set  it  forth  to 


best  advantage  —  whether  it  be  3,000, 
10,000  or  50,000. 

Remember,  it  is  the  stories  you  send  in 
that  count — nothing  else.  Do  not  pro- 
crastinate. It  would  be  a  pity,  indeed,  not 
to  take  full  advantage  of  this  opportunity 
to  cash  in  richly  on  one  of  your  life  ex- 
periences if  your  story  is  really  dramatic 
and  has  merit  for  publication.  You  may 
submit  as  many  manuscripts  as  you  desire. 

On  this  page  you  will  find  the  contest 
rules.  Read  them  carefully — they  are 
simple  and  easily  understood— all  based 
upon  our  past  experience  in  conducting 
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fully and  your  manuscripts  will  contain 
all  necessary  information  and  reach  us  in 
such  form  as  to  insure  their  receiving  full 
consideration. 

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or  pages  every  month.  For  several  months 
there  may  be  nothing  new — then  suddenly 
— a  great  new  announcement.  It  pays  to 
watch  the  contest  page. 


CONTEST  RULES 

All  stories  must  be  written  in  the  first  person 
based  on  facts  that  happened  either  in  the  lives  or 
the  writers  of  these  stories,  or  to  people  of  their 
acquaintance,  proper  evidence  of  truth  to  be 
furnished  by  writers  upon  request. 

Type  your  manuscripts  or  write  legibly  with 
pen. 

Do  not  send  us  printed  material  or  poetry. 
Do  not  write  in  pencil. 

Do  not  submit  stories  of  less  than  2,500  words. 
Do  not  send  us  unfinished  stories. 
Stories  must  be  written  in  English. 
Write  on  one  side  of  paper  only. 
Put  on  FIRST  CLASS  POSTAGE  IN  FULL, 
otherwise    manuscripts    will    be    refused.       EN- 
CLOSE RETURN   FIRST  CLASS  POSTAGE 
IN     SAME     CONTAINER     WITH     MANU- 
SCRIPT. 

Send  material  flat.     Do  not  roll. 
Do  not  use  thin  tissue  or  onion  skin  paper. 
At  the  top  of  first  page  record  the  total  number 
of  words  in  your  story.     Number  the  pages. 

PRINT  YOUR  FULL  NAME  AND  AD- 
DRESS ON  UPPER  RIGHT-HAND  CORNER 
OF  FIRST  PAGE  AND  UPON  ENVELOPE 
and  sign  your  full  name  and  legal  address  in  your 
own  handwriting  at  foot  of  the  last  page  of  your 
manuscript. 

Every  possible  effort  will  be  made  to  return  un- 
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such  return  and  we  advise  contestants  to  retain  a 
copy  of  stories  submitted.  Do  not  send  to  us 
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As  soon  as  possible  after  receipt  of  each  manu- 
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once  they  have  been  submitted  or  after  they  have 
been  rejected. 

Unavailable  stories  will  be  returned  as  soon  as 
rejected  irrespective  of  closing  date  of  contest. 
This  contest  is  open  to  everyone  everywhere  in 
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of  Macfadden  Publications,  Inc.,  and  members 
of    their   families. 

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decisions  of  the  judges  on  all  manuscripts  will  be 
final,  there  being  no  appeal  from  their  decision. 
Name  of  prize  winner  will  be  announced  in 
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Under  no  condition  submit  any  story  that  has 
ever  before  been  published  in  any  form. 

Submit  your  manuscript  to  us  direct.  Due  to  the 
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manuscripts    submitted    through    intermediaries. 
This  contest  ends  at  the  close  of  business,  Fri- 
day, June  28,   1935. 

Address  your  manuscripts  to  TRUE  STORY 
MANUSCRIPT  CONTEST,  Dept.  2IC. 
1926  Broadway,  New  York  City,  N.  Y. 
NOTE:  On  behalf  of  the  many  persons  who  sub- 
mit their  life  experiences  in  story  form  to  TRUE 
STORY  and  allied  Macfadden  magazines,  we  have 
printed  a  manual  describing  the  technique  which, 
according  to  our  experience,  is  best  suited  for  us 
in  writing  true  stories.  It  is  entitled,  "Facts  You 
Should  Know  about  TRUE  STORY."'  Please  ask 
for  it  by  name  when  writing  for  it.  We  will  be 
glad  to  mail  you  a  copy  free  upon  request.  Failure 
to  send  for  this  booklet  does  not,  however,  lessen 
your  chances  of  being  awarded  a  prize  in  the  con- 
test series. 


THIS   CONTEST   CLOSES 

JUNE  28,  1935 

Get  Your  Stories  in  on  Time 


86 


RADIO     MIRK OR 


Richard  Himber  Wanted  to 
Work  for  Nothing! 

(Continued  from  page  13) 
play  for  nothing.'   I    told   them   and  was 
hired." 

His  next  step  was  to  go  to  the  NBC 
studios  and  ask  for  a  wire  which  would 
broadcast  his  music. 

"When  they  heard  that  I  played  dance 
music,  it  was  thumbs  down.  'You'd  have 
to  play  classical  stuff,'  they  told  me,  'no 
one  wants  jazz  at  noon.'  Long  ago  I 
learned  that  it  was  silly  to  try  to  go 
through  a  stone  wall  when  I  could  climb 
over  it,  so  I  gladly  played  the  classics." 

For  a  long  time  the  Himber  band  do- 
cilely played  nice,  respectable  classical 
music.  It  was  noticed  that  the  harp 
played  the  modulations. 

"When  I  knew  the  officials  weren't  lis- 
tening in  any  more  1  substituted  one  dance 
number  for  a  classical  selection.  Then 
people  began  calling  the  broadcasting 
company,  telling  the  officials  that  they 
liked  the  way  Himber's  band  played  dance 
music." 

'"Dance  music!'  the  officials  repeated  in 
dismay  and  hastily  tuned  in.  Sure  enough 
— Himber's  orchestra  was  playing  jazz. 
But  the  enthusiasm  of  the  listeners-in  was 
too  powerful  to  combat.  So  they  let  us 
go  on  playing  jazz." 

Success  quickly  followed.  The  Essex 
House  became  known  as  a  luncheon  ren- 
dezvous and  began  paying  Himber  a  sub- 
stantial salary.  The  Ritz-Carlton  grabbed 
him  for  their  supper-hour— the  first  time 
Richard  hadn't  found  it  necessary  to  ask 
that  he  be  permitted  to  work  for  nothing. 
Then  along  came  the  Studebaker  people 
and  a  handsome  contract. 

"And  now  that  you're  so  successful,  I 
suppose  your  family  is  quite  proud  of 
you,"  I  commented. 

Richard  shook  his  head.  There  was 
neither  bitterness  nor  pride  in  his  voice 
as  he  told  me  simply,  "They  haven't 
heard  me  yet  as  an  artist.  They  didn't 
even  have  a  radio,  so  I  just  sent  them  one. 
Not  that  my  father  couldn't  afford  it, 
but  he's  too  busy  to  listen.  Last  week 
he  went  to  his  bank  and  the  manager 
wanted  to  know  if  he  was  any  relation  to 
Richard  Himber.  Dad  broke  down  and 
confessed  he  was. 

"  'He's  quite  a  big  man  in  his  field,' 
said  the  manager. 

"  'Is  he?'  asked  dad.  'You  know  more 
about  it  than  I  do.'  " 

Since  he  has  been  a  "fiddler,"  composer, 
manager  and  orchestra  leader  I  asked  him 
whether  he  had  achieved  his  goal. 

"My  present  goal  is  to  get  financial  in- 
dependence so  that  I  can  go  to  Hollywood 
and  produce  and  direct  my  own  pictures." 

"And  how  would  you  go  about  breaking 
into  a  new  field?"  I  asked. 

"How?"  he  repeated  with  a  grin.  "You 
know  how  as  well  as  I  do.  Until  I  can 
prove  my  value,  I'm  still  willing  to  work 
for  nothing!" 


HONEYMOONERS  DIARY 

RADIO  MIRROR  was  fortunate 
enough  to  secure  the  actual 
diary  of  Eddie  Albert  whom  you 
hear  with  Grace  Bradt  as  "The 
Honeymooners." 

If  you  want  to  know  what  would 
happen  to  you  if  you  were  to 
come  to  New  York  to  struggle 
for  radio  fame,  read  this  really 
human  document  in  the  August 
RADIO  MIRROR,  out  June  26. 


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BY    NOTE 


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87 


RADIO     M I RROR 


Dick   Powell  Tells   "Why  I'm  Afraid  to   Marry" 


his  position  he'll  always  have  it,  maybe 
he'll  be  president  some  day.  And  1  know 
he  is  happier  than  I'll  ever  be.  even  if  I 
should  get  to  the  highest  spot  in  my  line. 

"I  know  this  is  a  crazy  business  I'm  in. 
I  know  that  if  I  am  to  make  the  big 
money  I  hope  to  make  I've  got  to  do  it  in 
the  next  five  years,  if  I'm  lucky  enough 
to  last  that  long.  And,  in  those  five  years, 
I    can't   risk   another  marital   mistake. 

"Suppose  I  marry  a  girl  who  is  not  in 
pictures.  There  are  those  who  say  this 
is  the  only  solution  to  the  Hollywood 
problem.  All  right!  I'm  married.  For 
the  last  ten  days  I  have  worked  every 
night  until  eleven  or  twelve  o'clock.  I'd 
scarcely  see  my  wife  at  all.  How  do  you 
think  she'd  like  that,  night  after  night, 
waiting  until  all  hours  for  me  to  come 
home?  And  when  I  got  there  I'd  be  so 
dead  tired  I'd  have  to  flop  into  bed,  be- 
cause I'd  have  to  be  made  up  and  on  the 
set  at  ten  the  next  morning. 

"When  I'm  working,  until  I've  checked 
to  find  if  the  company  is  shooting  that 
night,  I  can't  tell  when  I'd  be  home.  Then 
what  happens?  Don't  you  suppose,  if  I 
had  a  wife  at  home  that  I  knew  would  be 
in  a  pet  if  I  didn't  get  there  when  I  said 
I   would,  I'd  worry  about  it? 

As  you  know,  he's  been  rumored  en- 
gaged or  in  love  with  any  number  of 
the  town's  crop  of  unattached  charmers. 
First  of  all,  there  was  and  still  is  Mary 


{Continued  from  page  25) 

Brian.  That  seemed  serious  about  a  year 
ago.  Then  Mary  was  seen  with  so  many 
other  young  men,  that  the  rumor  got  a 
little  faint. 

IT'S  known  that  he  sends  large  baskets 
*  of  flowers  to  Jean  Muir,  and  he  takes 
her  out  too.  Then  there's  Margaret  Lind- 
say, but  it's  usually  to  a  Warner  opening 
that  they  go,  so  that  doesn't  look  serious. 
Just  lately  he's  been  seen  places  with  a 
new  girl  on  the  lot,  Olivia  de  Haviland. 
She's  one  of  the  girls  in  "Midsummer 
Night's  Dream."  But  always,  always 
there  is  Mary  Brian  and  he's  been  seeing 
more  than  ever  of  her  lately  and  up 
flares  the  old  marriage  rumor  once 
more. 

As  long  as  we  were  about  it,  I  thought 
we  should  find  out  if  Mr.  Powell  would 
break  down,  about  these  gals,  and  if  he's 
convinced  in  his  own  mind  that  there  is 
the  possibility  this  fear  of  marriage  is  an 
incurably,  chronic  state,  or  if  he  has 
plans  "if  and  when." 

So,  "what  about  Mary?"  says  I. 

He  was  swell,  didn't  hedge  a  bit.  "I 
think  she's  about  the  grandest  person  I 
know,  and  if  I  thought  we  could  be  happy 
I'd  dash  over  there  and  ask  her  to  marry 
me  right  now."  And  you  know  somehow 
that  he's  mighty  serious  and  truthful, 
when  he  says  that.  But  there  are  those 
darn  "IFS"  that  he's  afraid  of. 


He  admits  that  Mary  did  advise  him 
on  the  decoration  of  his  new  house.  It's 
a  charming  California  Colonial,  near 
Joby  and  Dick  Aden,  at  Toluca  Lake. 
But  he  vehemently  denies  that  there  is 
a  nursery  (as  has  been  claimed)  or  that 
there  is  a  room  in  the  house  that  would 
be  suitable  for  any  such  purpose.  In 
fact,  he  goes  so  far  as  to  say  that  no  wife 
would  live  in  the  place.  It  is  so  com- 
pletely the  abode  of  a  bachelor.  It  has 
only  one  master  bedroom  and  that  was 
built  so  definitely  for  a  man  that  a  woman 
would  have  none  of  it.  Other  than  the 
servant's  quarters,  there  is  only  one  other 
bedroom  and  that  is  not  large  enough  for 
the  most  economical  woman  to  get  half 
her  belongings  into. 

It's  a  grand  house  with  large  living  and 
dining  rooms,  tennis  courts  and  a  pool. 
But  it's  a  man's  house,  he  insists. 

He  isn't  actually  unhappy  that  he's  not 
married.  It  is  only  that  wish  for  com- 
panionship, that  desire  for  building  with 
and  for  someone  else,  that  you  feel  makes 
him  as  intense  as  he  is  when  he  tells  you 
he  wishes  he  could  be  married — success- 
fully. 

So,  there  it  is,  girls.  And  I  apologize 
for  having  been  entirely  wrong  about  his 
attitude  a*  that  dinner-table  discussion. 
I  add  tf  that  apology  my  respect  for  a 
person  with  courage  enough  to  face  a 
problem   honestly  and  squarely. 


Look  What  Roxy  Started! 


AS  sponsors  of  "Feen-a-mint  National 
Amateur  Night"  ...  we  could  hardly 
be  expected  to  agree  with  Roxy's  rather 
violent  denunciation  of  amateur  nights  in 
your  May  issue.  I'd  like  to  take  advan- 
tage of  your  invitation  to  answer  some  of 
his  arguments. 

His  main  argument  is  based  on  the  fact 
that  there  is  not  one  outstanding  artist  in 
the  field  of  entertainment  who  got  his 
start  in  an  amateur  hour.  I  am  informed 
reliably  that  several  of  the  most  outstand- 
ing artists  on  the  stage,  screen  and  radio 
got  their  start  in  precisely  this  way,  and 
furthermore,  it  is  obvious  beyond  argu- 
ment that  every  professional  must  at 
some  time  have  been  an  amateur  .  .  .It 
is  my  strong  suspicion  that  at  that  period 
most  all  such  performers  are  far  more 
sympathetic  toward  the  amateur  hour 
idea  than  they  are  later  on  when  they 
have  arrived  at  comfortable  professional 
salaries.  .  .  . 

Roxy  further  makes  it  a  point  that  no 
amateur  should  be  heard  on  the  air  until 
he  has  undergone  a  long  period  of  train- 
ing and  preparation.  As  a  matter  of  fact, 
in  a  program  such  as  ours,  no  amateur  is 
heard  on  the  air  until  he  has  undergone 
a  long  period  of  training  and  prepara- 
tion. .  .  . 

Our  program  has  given  these  people  the 
opportunity  that  nobody  else  would  give 
them.  .  .  .  Not  all  of  them  have  made 
good,  of  course — not  all  of  the  applicants 
in  any  field  make  good — but  a  splendid 
percentage  of  them  have  definitely  gone — 
through  our  broadcasts — from  amateurs 
to  professionals.  .  .  . 

Gifford  R.  Hart, 
Advertising  Manager, 
Health   Products  Corp. 

Have  just  finished  your  article  in  the 
"Radio  Mirror"  about  the  one  and  only 
great  showman,  Roxy.  He  says  to  take 
the  Amateurs  off  the  air.    Well  he  never 


Roxy  said  in  a  recent  issue 
of  RADIO  MIRROR:  "Take 
The  Amateurs  Off  The  Air!" 
Here's  how  some  of  our 
readers  feel  about  his  views: 


spoke  truer  words.  After  hearing  some 
fine  programs  and  singers  and  orchestras 
I  can't  for  the  life  of  me  understand  how 
any  one  can  listen  to  that  junk.  If  you 
have  talent  you  will  some  day  be  dis- 
covered just  as  Roxy  heard  Lawrence  Tib- 
bett.  Yes,  it  takes  months  and  years  of 
hard  study  to  reach  the  top.  .  .  . 

Mrs.  E.  Hoffman, 
Los  Angeles,  Calif. 

I  have  read  very  carefully  the  article  by 
Mr.  Roxy  and  I  agree  and  also  disagree 
with  him.  I  think  the  Amateur  Hour  has 
its  good  points  and  bad  ones. 

The  amateur  hour  does  afford  a  chance 
of  being  heard  although  in  a  poor  manner 
— at  least  a  step  to  something  where  it  is 
only  the  chosen  few  that  get  the  oppor- 
tunity. Yes,  they  say  the  time  will  come 
but  in  many  cases  it  never  comes. 

I  agree  with  Mr.  Roxy  that  preparation 
is  necessary. 

Mrs.  Mark  Parrish, 
Salina,  Kansas. 

In  condemning  amateur  programs,  I  be- 
lieve the  average  critic  fails  to  take  into 
consideration  the  fact  that  when  one  lis- 
tens to  a  professional  program  you  know 
it  is  going  to  be  smooth  and  conventional. 
You  know  the  exact  type  to  expect. 

With  the  amateur  it  is  different.  You 
sit  in  suspense,  wondering  just  what  is 
coming  next.  Will  the  next  aspirant  make 
some  bad  break,  you  ask  yourself?  Will 
the   next   one    be   good   or   the   opposite? 


Even  though  the  amateur  is  a  miserable 
failure,  you  cannot  help  but  admire  him 
for  his  "guts"  in  trying.  And  how  often 
is  one  agreeably  surprised?  .  .  .  That  is 
why  these  amateur  programs  take  so  well 
with  the  masses.  Frank  G.  Davis, 

Springfield,  Ohio. 

"Take  the  amateurs  off  the  air!"  says 
Roxy.  As  one  of  the  millions  who  listen 
to  them,  I  say,  no!  The  basic  idea  of 
amateur  performance  is  O.  K.,  but  there 
should  be  considerable  change  and  im- 
provement. I  believe  the  greatest  single 
thing  wrong  with  amateur  programs  is  the 
fact  that  would-be  performers  are  not 
properly  auditioned  before  they  go  on  the 
air.  Select  carefully  all  aspirants,  and  do 
away  with  that  horrible  whistle  or  gong. . . 

By  all  means  the  amateur  programs 
should  continue.  There  are  many  ama- 
teurs who  are  exceedingly  good,  who  have 
no  other  way  of  being  heard,  and  that  way 
even  if  the  larger  stations  could  not  use 
them,  there  may  be  some  smaller  station 
that  might  be  glad  to  accept  them  and  that 
way  new  talent  is  sure  to  be  discovered. 
Mrs.  B.  F.  Snyder, 
Lancaster,  Pa. 

Have  just  read  Roxy's  interview  in  your 
May  Radio  Mirror  and  agree  with  him 
perfectly. 

There  is  so  much  good  talent  on  the  air 
every  night  in  the  week,  why  should  any- 
one listen  to  untrained  performers.  Any- 
one seeking  the  best  in  entertainment 
would  naturally  turn  to  a  program  fea- 
turing artists  with  the  proper  training. 

1  hope  to  see  the  end  of  this  amateur 
fad  very  soon. 

Miss  E.  Knapp, 
Brooklyn,  New  York. 

We  regret  that  space  prohibits  our 
printing  the  many  other  letters  that  read- 
ers  wrote   about    Roxy's   statements. 


CLEAN  WHITE  CIGARETTE 

PAPER  FOR  CHESTERFIELDS 


"poured" 
like  milk 
and  just 
as  pure . 


\,o  make 

Chesterfield  cigarette  paper, 

the  linen  pulp  of  the  flax  plant  is  washed 
over  and  over  again  in  water  as  pure  as  a 
mountain  stream. 

So  thin  is  this  crisp  white  paper  that  an 

18-inch    reel    contains    enough    for    55,000 

Chesterfields  —  actually  over  2  miles  of  paper 

Chesterfield  paper  must  be  pure 

Chesterfield  paper  must  burn  right 

It  must  have  no  taste  or  odor 


©  1935,  Liggett  &  Myers  Tobacco  Co. 


Liquid  paper  in 
"beating"  machines 
of  the  Champagne 
Paper  Co. 


-the  cigarette  that's  MILDER 
-the  cigarette  that  TASTES  BETTER 


AUGUST 


MJJIROR 


•• 


■ 


1EL     MERMAN 

Portrait  by 
NOWLES     HARE 


THE    MYSTERY    GIRL    MAX    BAER    WILL    MARRY 
hy  Gracie  Allen  and  Mrs.  Jack  Benny  are  on  the  War-path 


TILL 


her  ADORER 


LlSTERINE  halts  halitosis  (bad  breath) 
Deodorizes  Longer 


THE  years  are  adding  up  .  .  .  soon 
their  children  will  be  grown  .  .  .  yet 
he  is  still  her  adorer  .  .  .  she  holds  him 
as  completely  as  when  they  were  first 
married.    More    women    should    know 

her  secret. 

*     *     *     * 

How  wise  is  the  woman  who  realizes  the 
importance  of  keeping  the  breath  al- 
ways sweet,  wholesome  and  agreeable! 
After  all,  nothing  mars  a  personal  re- 
lationship like  halitosis  (bad  breath) 
whether  occasional  or  habitual.  It  is 
ridiculously  easy  to  keep  the  breath 
inoffensive.  Simply  use  Listerine,  that's 
all — a  little  in  the  morning,  a  little  at 
night,  and  between  times  before  social 
engagements.  Listerine  instantly  halts 
halitosis;  deodorizes  longer  than  ordi- 
nary non-antiseptic  mouth  washes. 
Keep  a  bottle  handy  in  home  and  office. 
Lambert  Pharmacal  Co.,  St.  Louis,  Mo. 


BARBAROUS.    Sa*sS  GOOD  housekeeping  beauty  editor 


INTELLIGENT l"Sa*/S  YOUR  OWN  DENTIST 


IT    ISN'T    BEING    DONE,    BUT    IT'S    OnfWau-    TO    PREVENT   "PINK    TOOTH    BRUSH 


"TT'S  worse  than  a  blunder,  it's  a  so- 
L  cial  crime,"  exclaimed  the  Director 
of  the  new  Good  Housekeeping  Beauty 
Clinic.  "That  girl,"  she  went  on,  "is 
headed  for  social  suicide." 

But  dentists  looked  at  it  differently. 

"An  excellent  picture,"  was  their  gen- 
eral comment.  "It's  a  graphic  illustration 
of  a  point  we  dentists  are  always  seek- 
ing to  drive  home.  If  all  of  us  gave 
our  teeth  and  gums  more  exercise  on 
coarse,  raw  foods,  many  of  our  dental 
ills  would  disappear." 

Time  and  again  dental  science  has 
crusaded  against  our  modern  menus. 

IPANA 


TOOTH    PASTE 


Coarse  foods  are  banned  from  our  tables 
for  the  soft  and  savory  dishes  that  rob 
our  gums  of  work  and  health.  Gums 
grow  lazy... sensitive... tender!  It's  no 
wonder  that  "pink  tooth  brush"  is  such 
a  common  warning. 

DON'T  NEGLECT  "PINK  TOOTH  BRUSH"! 

For  unheeded,  neglected — "pink  tooth 

brush"  may  mean  serious  trouble — even 

gingivitis,pyorrhea  or  Vincent's  disease. 

Follow  your  dentist's  advice.  Brush 


IPANA  and  Massage 
mean 

Sparkling  Teeth 
and  Healthy  Gums 


your  teeth  regularly  with  Ipana  Tooth 
Paste.  Then,  each  time,  rub  a  little  extra 
Ipana  into  your  gums.  For  Ipana  and 
massage  help  restore  your  gums  to 
healthy  firmness.  Do  this  regularly  and 
the  chances  are  you'll  never  be  bothered 
with  "pink  tooth  brush." 

WHY  WAIT  FOR  THE  TRIAL  TUBE? 

Use  the  coupon  below,  if  you  like.  But 
a  trial  tube  can  be,  at  best,  only  an  intro- 
duction. Why  not  buy  a  full-size  tube 
of  Ipana  and  get  a  full  month  of  scien- 
tific dental  care  and  a  quick  start  toward 
firmer  gums  and  brighter  teeth? 


BRISTOL-MYERS  CO..  Dept.  MM-85 

73  West  Street,  New  York,  N.  Y. 

Kindly  send  me  a  trial  tube  of  IPANA  TOOTH 

PASTE.  Enclosed  is  a  3e  stamp  to  cover  partly  the 

cost  of  packing  and  mailing. 

Name . 


Street- 


City- 


State. 


AUGUST,   )935 


VOL.  4   NO.  4 


BELLE LANDESMAN,  ASSISTANT EDITOR     '    ERN EST   V.  H EYN  '  EDITOR     '      WALLACE  H.  CAM PBELL.ART  EDITOR 


dfxechu    TeatuheX 

The  Mystery  Girl  Max  Baer  Will  Marry 

The  truth  about  his  unknown  plans 

The  Lowdown  on  Tony  and  Gus Vera   Ingersoll 

The  story  of  George  Frame  Brown  and  Mario  Chamlee 

In   Each  Other's  Hair Katharine   Hartley 

Why  Gracie  Allen  and  Mary  Livingstone  are  on  the  war-path 

Flying  Blind   John  Edwards 

What  radio  is  doing  to  make  aviation  safe 

Facing  the  Music John  Skinner 

All  you  want  to  know  about  songs,  singers  and  orchestras 

Meet  the  Family 

An  unusual  picture  spread 

The  Great  Radio  Murder  Mystery Frederick  Rutledge 

Continuing  our  thrilling  novel 

Al  Goodman's  Great  Loss .  .        Bill  Vallee 

You  hear  him  on  the  Ethel  Merman  program 

Why  Stoopnagle  and  Budd  Didn't  Want  a  Sponsor — Much 

Norton  Russell 

The  Girl  Who   Runs  Don   Bestor Jan   Kieffer 

Irene  Rich's  Own  Wardrobe 

A  chance  to  win  a  beautiful  gown 


'uitA*     September    RADIO  MIRROR 


She  Lost  Sixty-One  Pounds! 

Here's  how  Benay  Venuta  did  it 

Honeymooner's  Diary   


Fred  Sammis  12 
15 
16 
18 
20 
22 
24 
27 

32 

34 
36 

39 

44 


Caroline  Somers  Hoyt 
Mary  Jacobs 


Amazing  facts  about  Ben  Bernie  you  never 
knew  till  you  read  this  great  feature  .  .  . 
How  can  you  tell  when  a  star  is  popular? 
— the  inside  story  of  radio  "box  office" 
...  A  revealing  story  about  Major  Bowes, 
and   many  other   interesting  features. 


lUtufouil  Jjep&itHterttA 

Reflections  in  the  Radio  Mirror 

The  editor  writes  to  "Uncle  Charlie"  Winninger 
Pageant  of  the  Airwaves 

Covering  radio  from  every  angle 

What's  New  on  Radio  Row 

Coast-to-Coast  Highlights 

Chicago 

Pacific 

Beauty  a   la   Ethel   Merman 

Easy  Dishes  for  Easy  Aces 

What  Do  You  Want  to  Know? 

Ask  us  questions! 
What  Do  You  Want  to  Say? 

Give  us  your  opinions! 
We  Have  With   Us 

Your  own  program  guide 


Tificuia  nitXactUfti. 


Jay  Peters     40 


Chase  Giles 

Dr.   Ralph   L.   Power 

Joyce   Anderson 

Margaret  Simpson 

The  Oracle 


42 
43 
46 
47 
48 

51 

52 


Behind   Closed   Doors 

Some  backstage  facts 

Gallery 

Peter  Van  Steeden 28 

Frances   Langford    29 

Al   Jolson    30 

Cornelia  Otis  Skinner 31 

Prize  Winners 

Radio  Mirror  Name  Contest.  .  .  78 

The  Critic  on  the  Hearth 

Comments  about  the  new  programs     82 


C&veh 


—PORTRAIT  OF  ETHEL  MERMAN 
BY  J.  KNOWLES  HARE 


RADIO  MIRROR  (Copyright  1935)  is  fully  protected  by  copyright,  and  the  contents  of  this  magazine  may  not  be  reprinted  either  wholly  or  in  part 
without  permission.  Published  monthly  l>v  Macfadden  Publications,  Inc.,  Washington  and  South  Avenues,  Dunellen,  New  Jersey.  Executive  and 
editorial  office,  1926  Broadway,  New  York,  N.  Y.  Bernarr  Macfadden,  President;  Wesley  F.  Pane,  Secretary;  Irene  T.  Kennedy,  Treasurer;  Carroll  Rhein- 
strom,  Advertising  Director.  Entered  as  second  class  matter  September  14,  1933,  at  the  Post  Office  at  Dunellen,  New  Jersey,  under  the  Act  of  March  3, 
1879,  Price  in  United  States  $1.00  a  year;  10c  a  copy.  In  U.  S.  Possessions,  Canada,  Newfoundland,  Cuba,  Mexico  and  Panama  $1.50  a  year;  all 
other  countries  $3.00  a  vear.  While  Manuscripts,  Photographs  and  Drawings  arc  submitted  at  the  owners'  risk,  every  effort  will  be  made  to  return 
those  found  unavailable  if  accompanied  by  1st  elass  postage.  Hut  we  will  hot  be  responsible  for  any  losses  of  such  matter  contributed.  Contributors  are 
especially  advised  to  be  sure  to  retain  copies  of  their  contributions;  otherwise  they  are  taking  an  unnecessary  risk.      Printed    in  the   1".    S.    A.   by  Art  Color 

Printing  Company,   Dunellen,   N.  .1. 


onkden 


uratfA- 


BECAUSE  OF  THE  ASSURANCE  THESE  3  KOTEX  FEATURES  OFFER 

CAN'T  CHAFE 
CAN'T  FAIL 
CAN'T  SHOW 


Means  much  on  active  days 

To  be  happy  and  natural  one  must  be  comfortable. 
The  new  Kotex  gives  lasting  comfort  and  freedom. 
You  see,  the  sides  of  Kotex  are  cushioned  in  a 
special,  soft,  downy  cotton  —  all  chafing,  all  irrita- 
tion is  prevented.  But,  mind  you,  sides  only  are 
cushioned — the  center  surface  is  left  free  to  absorb. 


YOU  need  never  have  times  when  you're  ill  at 
ease.  For  now  there  is  a  simple  way  to  care- 
free, perfect  poise  on  the  days  it's  hardest  to  attain. 

Discover  here  what  I  believe  every  woman  has  a 
right  to  know.  Here's  a  modern  sanitary  napkin— 
Kotex  —  that  has  removed  all  annoyance  from 
women's  most  perplexing  problem.  Kotex  brings 
women  3  gratifying  comforts  you  can  understand  by 
simply  looking  at  the  construction  of  the  pad  itself. 

With  all  of  these  extra  Kotex  advantages  costing 
so  little,  there's  no  economy  in  accepting  ordinary 
kinds. 

For  greater  protection  on  some  days  depend  on 
Super  Kotex.  For  emergency,  look  for  Kotex  in 
ladies' rooms  in  West  Cabinets. 


/?h*y  CfcLu 


Author  of'Marjorie  May's  12th  Birthday" 

New  Kotex  Belt— adjustable— requires  no  pins! 

It's  conveniently  narrow,  easily  adjustable.  You'll 
be  pleased  with  the  comfort  .  . .  and  the  low  price. 


Gives  evening  peace-of-mind 

The  sheerest  dress,  the  closest -fitting  gown  re- 
veals no  tell-tale  lines.  What  an  aid  to  self-confi- 
dence and  poise.  The  ends  of  Kotex  are  not  only 
rounded  but  flattened  and  tapered  besides.  Abso- 
lute invisibility— no  tiny  wrinkles  whatsoever. 


WONDERSOFT 


Is  important,  too 

Security  means  much  to  every  woman  at 
all  times  .  .  .  and  Kotex  assures  it!  It  has  a 
special  center  layer  whose  channels  guide 
moisture  evenly  the  whole  length  of  the 
pad.  This  special  center  gives  "body"  but 
not  bulk  —  makes  Kotex  adjust  itself  to 
every  natural  movement.  No  twisting.  The 
filler  of  Kotex  is  actually  5  times  more 
absorbent  than  cotton. 


QUEST-, he 

positive  deodorant  powder 

for  personal  daintiness 

A  new  scientific  discovery  makes  pos- 
sible the  perfect  deodor- 
ant powder  for  use  with 
Kotex  .  .  .  and  for  every 
need !  Quest,  sponsored 
by  the  makers  of  Kotex, 
is  a  dainty,  soothing 
powder,  pleasant  and  safe 
to  use.  Quest  assures  all- 
day-long  body  freshness. 
Buy  Quest  when  you  buy 
Kotex  .  .  .  only  35c  for 
the  large  can. 

KOTEX 


in  the  RADIO  MIRROR 


A  LETTER  TO  "UNCLE  CHARLIE" 
^WINNINGER  FROM  THE  EDITOR 


» 


kEAR   Uncle   Charlie: 

You  have  as  large  a  poten- 
tial radio  following  as  any  other  star  on  the  air- 
waves today. 

During  those  years  on  the  Showboat  you  became 
our  most  beloved  radio  voice. 

When  you  left  Showboat  I  was  shocked.  Your  old 
friend,  Frank  Mclntyre,  has  done  a  fine  job  subbing 
for  you.  But  Ray  Perkins  couldn't  step  into  Will 
Rogers'  shoes  and  get  away  with  it.  Frank,  with  all 
his  talent  and  superior  acting  ability,  couldn't  be 
Cap'n  Henry.  At  least,  not  the  same  Cap'n  Henry 
we'd  learned  to  love  and  listen  for  every  Thursday 
night. 

f  know  you're  not  an  easy  fellow  to  get  along  with. 
Neither  are  any  of  my  friends  who  have  a  commodity 
to  sell  which  they  wish  to  protect  at  ail  costs.  You've 
been  trained  in  the  theatre  and  you  know  what 
Charlie  Winninger  can  get  away  with  and  what  he 
<-an't  get  away  with.  You're  pretty  outspoken  about 
wbat  you're  willing  to  do.  I  don't  think  you've 
always  been  right  in  your  judgment — but  1  do  ad- 
mire you  for  braving  the  displeasure  of  your  bosses. 
They  had  every  right  in  the  world  to  tell  you  where 
you  got  off,  but  you  had  every  right  to  tell  them 
when  you  got  off. 

You  got  off  the  Showboat  and  we,  who  had  grown 
to  love  you,  felt  that  the  New  Showboat,  with  a  new 
cap'n,  might  be  pretty  swell  stuff  but  that  it  would 
never  be  the  same  Showboat. 

Your  next  show  was  a  job  similar  to  your  old 
buddy's,  Frank  Mclntyre.  You  were  to  be  another 
Will  Rogers.  Your  material  wasn't  in  character.  You 
didn't  go  over,  Charlie,  and  I  was  sorry  to  see  that 
happen. 

I  have  a  hunch  that  you're  going  over  in  your  new 
show  for  [vory.  I  like  the  sound  of  it.  Uncle  Charlie 
is  the  genial,  lovable  showman  who's  managed  to 
entrench  himself  and  his  personality  in  our  hearts. 
He's  not  clever  or  significant  or  particularly  impres- 
sive in  what  he  says.  But  he's  a  dear  old  soul  with 
4 


an  endearing  voice  and  a  winning  way.  He's  Uncle 
Charlie  Winninger  and  I  hope  he  stays  with  us  a 
long  while.  I  hope  he  remembers  that  he's  some- 
thing more  than  an  actor,  who  worries  about  his 
future  and  battles  with  his  sponsors  to  assure  it.  I 
hope  he  remembers  that  he's  an  American  character, 
like  Yankee  Doodle  or  the  Connecticut  Yankee,  who 
was  born  as  Cap'n  Henry  and  was  reincarnated  as 
Uncle  Charlie.  Radio  is  a  fairy  godmother  who's  not 
afraid  to  let  the  clock  strike  twelve  for  Cinderella. 
It  may  seem  silly  to  you  for  me  to  compare  you  with 
Cinderella,  Uncle  Charlie,  but  I  do  Want  to  see  you 
go  on  dancing  all  night — and   I  think  you  will. 


Whether  you  agree  with  my  opinions  and 
comments  or  not,  write  me.  Prizes  for 
best    letters    are    announced    on    page    57 


Five ..  "Going  on  Two 

The  DIONNE  QUINTUPLETS,  now  safely  past  that  perilous  first  year 


All  photographs  copyrighted  by  NEA  Service  In 


{Below)  "Lysol"  keeps  the 
babies'  belongings  clean. 


Since  the  day  of  their  birth,  "LYSOL" 

has  been  the  only  disinfectant  used  to  help 

protect  these  famous  babies  from  the 

constant  dangers  of  infection 


(Above)  The 
Dafoe  Hospital 
forDionnequin- 
tuplets."Lysol" 
is  the  only  dis- 
infectant used 
tokeepitclean. 


(At  Right)  The 
simple  birth- 
place near  Cal- 
lander, Ont., 
where  the  ba- 
bies lived,  kept 
hospital-clean 
with  "Lysol", 
while  Dafoe 
Hospital  was 
being   built. 


NEW!  Lysol  Hygienic  Soap 

for  hands,  complexion,  bath. 
A  fine,  firm,  white  soap,  with 
the  added  cleansing  and  deo- 
dorant properties  of  "Lysol". 
Get  a  cake  at  your  favorite 
drug  counter. 


The  very  first  registered  nurse 
who  reached  the  Dionne  home, 
that  exciting  birthday  morning  in 
May,  1934,  had  "Lysol"  with  her 
in  her  kit,  and  went  to  work  with 
it  at  once. 

"Lysol"  has  been  used  in  many 
thousands  of  childbirth  operations 
all  over  the  world.  For  the  danger 
of  infection  is  high  in  childbirth, 
and  doctors  and  nurses  know  they 
need  a  safe,  dependable  germicide 
like  "Lysol"  to  help  protect  mother 
and  child  from  infection. 

Following  the  most  dramatic 
childbirth  in  medical  history ...  in 
the  care  of  the  most  watched-over 
babies  in  the  world,  "Lysol"  has 
had— and  still  has— a  most  vital  part. 


Since  the  day  the  quintuplets  were 
born,  "Lysol"  has  helped  to  guard 
them  from  infection.  Their  clothes, 
bedding,  diapers,  cribs,  and  the  in- 
terior of  the  snug,  little  Dafoe  Hos- 
pital, have  been  kept  clean  with  this 
effective,  economical  germicide. 

Are  you  giving  your  baby  this 
scientific  care?  Are  you  using 
"Lysol"  to  clean  the  nursery,  bath- 
room, the  kitchen  where  food  is 
prepared. ..to  disinfect  clothes,  bed- 
ding, telephone  mouthpieces,  door 
knobs,  banisters,  etc.  ? 

The  scientific  care  given  the 
Dionnes  is  an  example  every  mother 
should  follow.  Directions  for  all 
the  correct  uses  of  "Lysol"  come 
with  each  bottle. 


GUIDANCE    FOR    WIVES    AND    MOTHERS 

Lehn  &  Fink,  Inc.,  BloomSeld,  N.  J.,  Dept.  LY-59 
Sole  Distributors  of  "Lysol"  disinfectant. 

Please  send  me  the  "Lysol"  Library,  consisting  of:  "Keeping  a 
Healthy  Home1',  "Preparation  for  Motherhood"  and  "Marriage 
Hygiene". 


©  1935.  Lehn  &  Fink.  Inc. 


PAGEANT  OF  THE  AIRWAVES 


Above,  Honeyboy  to  the  left,  Sas- 
safras to  the  right.  More  correctly, 
George  Fields  and  Johnnie  Welsh, 
heard  five  times  a  week  over 
WEAF's  network.  The  team  was 
formed  in  1928  way  down  in  Texas 
.  .  .  Don  Mario  (below)  lost  his  al- 
lowance from  a  wealthy  father 
because  he  took  up  singing  instead 
of  engineering.  Has  toured  in 
vaudeville,  made  a  full-length  film, 
has  been  featured  this  spring  in 
Penthouse    Serenade,    on    Sundays. 


Shirley  Howard  (above)  who  is  one 
of  NBC's  brighter  sustaining  fea- 
tures, writes  a  radio  column  for  a 
Philadelphia  paper  when  she  isn't 
busy  singing.  Rudy  Vallee  discov- 
ered her,  had  her  on  a  network 
program  in  two  weeks  .  .  .  Below, 
Marie  Carroll,  CBS  character  ac- 
tress, has  had  a  varied  career. 
She  played  Lydia  Languish  in  "The 
Rivals"  with  Mrs.  Fiske.  You've 
heard  her  recently  in  "School  of  the 
Air"  and  "Roadways  of  Romance." 


r& 


%\} 


PENTHOUSE 

SERENADE'S 

STAR 


CBS'S 

MARIE 

CARROLL 


M 


,*/ 


\ 


M 


•ur 


RADIO     MIRROR 


Behind 
Closed  Doors 

A  personal  col- 
umn which  lifts  the 
curtain  on  some 
backstage   facts 


I  WAS  galloping  through  the  second- 
floor  crowds  at  Radio  City  last  week 
trying  not  to  be  late  for  an  appoint- 
ment. It  was  impossible  to  make 
much  headway  against  the  long  lines  of 
people  who  were  blocking  the  way.  A 
pretty  blonde  receptionist  told  me  in  her 
Southern  drawl  (75%  of  the  NBC  recep- 
tionists are  blonde  and  Southerners)  that 
the  unusual  crowds  were  waiting  for  a 
Major  Edward  Bowes'  audition.  Most  of 
the  hopefuls  were  well  dressed  and  seemed 
to  know  what  it  was  all  about.  Scarcely 
one  bothered  to  gawk  at  the  ornate  sur- 
roundings. 

It's  nearly  miraculous  what  Bowes  has 
done  in  developing  amateur  programs. 
His  Sunday  hour  is  rapidly  reaching  the 
top  in  program  popularity,  according  to 
the  box-office  test  advertising  agencies 
accept.  He  had  tied  Cantor  the  last  week 
the  comedian  broadcast.  The  Major  him- 
self is  a  big  man  with  a  penchant  for  lav- 
ish purple  ties  of  the  dragon-design  va- 
riety. He  has  an  apartment  in  the  Capi- 
tol theater,  which  he  manages,  that's  like 
no  apartment  1  ever  saw.  A  long  corridor 
extends  down  almost  its  entire  length, 
with  walls  completely  covered  with  paint- 
ings of  all  descriptions.  Valuable  por- 
traits crowd  alongside  others  that  have 
no  excuse  even  for  a  frame.  Bessie  Mack, 
who  practically  runs  the  Major's  entire 
personal  business  for  him,  was  showing  me 
around. 

I  happened  to  admire  a  Whistler  that 
not  even  five  pictures  on  all  sides  of  it 
could  hide.  Bessie  laughed  a  little.  "It's 
too  bad  the  Major  isn't  around  to  hear 
you.-  The  last  time  someone  praised  a 
painting,  the  Major  sent  him  home  with 
it  tucked  under  his  arm." 

W»7HEN  an  advertising  agency  sudden- 
~™  ly  decides  to  give  a  promising  young 
star  a  build  up,  the  wheels  of  progress 
spin  rapidly.  I'm  thinking  of  Francia 
White — it  was  with  her,  incidentally,  that 
I  had  the  appointment — who  is  doing  so 
well  on  the  Music  at  the  Haydns'  pro- 
gram. A  short  time  ago,  she  was  intro- 
duced to  the  Palmolive  Beauty  Box  audi- 
ences. Week  after  week  she  has  returned. 
By  next  fall  you  will  see  her  as  one  of  the 
.  season's  standout  headliners  and  the 
agency  will  have  a  popular  star  on  their 
hands  who  won't  cost  so  much  money  to 
present.  To  be  truthful,  Francia  is  being 
groomed  to  take  Gladys  Swarthout's  part 
in  Beauty  Box  shows — Gladys  who  was 
yesterday's  radio  recruit  and  today's  high 
priced,   much-in-demand   star. 

Another  story  I  heard  recently  came 
from  one  of  radio's  best  press  agents. 
Earle  Ferris.  It's  about  Whispering  Jack 
Smith,  whose  husky  baritone  has  been 
entertaining  the  public  lo  these  many 
years.  This  spring  Smith  has  been  sing- 
ing over  NBC  on  fifteen-minute  pro- 
grams. That  same  popularity  chart  I  told 
you  agencies  hold  as  gospel,  Tated  Smith 
(Continued   on   page   62) 


Makers  of  gay  smart  dresses  advise, 
Wash  them  with  Ivory  Flakes 


<V1 


Cape  frocks  .  .  .  jacket  ensembles  .  .  . 
prints  —  the  most  exciting  new  frocks 
are  being  designed  to  take  trips  through 
lukewarm  suds  of  pure  Ivory  Flakes. 
The  Carolyn  Modes  we  show,  for  ex- 
ample, are  all  tagged  "washable  with 
Ivory  Flakes."  And  listen  to  what  other 
creators  of  America's  smartest  daytime 
clothes  say — "We  have  found  that  pure 
Ivory  Flakes  give  the  best  results  in 
laundering  our  washable  fashions."  Of 
course,  Ivory  is  pure —  that's  why  it's 
an  "Ivory- washable"  season! 

Good  news  for  you — and  good  luck 


ft 


for  your  pocket-book!  You  get  1/3  more 
flakes  for  your  money  when  you  buy  the 
big  blue  Ivory  box.  Ivory  Flakes  are 
your  biggest  bargain  in  fine- fabrics 
soap  today! 


PAGEANT  Of  THE  AIRWAVES 


m 


Left,  Arlene  Francis,  dramatic  star  and,  until  it  left  the 
air,  m.c.  for  Unit's  Hour  of  Charm.  She's  also  been 
heard  frequently  on  Roadways  of  Romance,  American 
School  of  the  Air,  Columbia  Dramatic  Guild.  Her  real 
name  is  Jazanjian,  has  been  to  college,  has  written  for 
magazines  under  the  pseudonym  of  Spark  Plug,  made  her 
stage  debut  with  Claudette  Colbert  whom  she  under- 
studied in  "La  Gringo."  Below,  the  Showboat  Four — 
Tubby  Weyant,  Scrappy  Lambert,  Leonard  Stokes, 
Robert  Moody.  All  four  are  married,  their  wives  are 
good  friends,  and  they  all  vacation  together.  Three  have 
children  who  play  together.  Weyant  was  born  in  the 
state  of  Kansas,  the  son  of  a  Methodist  minister.  Was  a 
church  soloist  for  five  years.  Scrappy,  the  quartet's  first 
tenor,  comes  from  New  Jersey.  He  went  to  college  to 
study  law,  but  organized  a  jazz  band  instead.  Stokes 
is  a  Southerner,  a  Georgian.  Has  studied  voice  in 
France,  later  worked  his  way  through  college  as  a  sing- 
ing instructor.  His  radio  career  began  in  1927.  Moody 
is  another  Kansan.  He  has  appeared  in  some  twenty 
motion  pictures  and   made  a  number  of  concert  tours. 


THEY'RE  THE  PERFECT  HARMONIZERS  FOR  CAP'N  HENRYS  SHOWBOAT 


MODERN 

CHOIR 

SOLOIST 


* 


S 


Mildred  Monson  (left)  is  one  of  radio's  most  rapidly  rising 
feminine  singing  stars.  Recently  appointed  as  soloist  for 
famed  Modern  Choir,  heard  over  NBC  networks,  she 
also  has  been  a  weekly  feature  on  Joe  Cook's  show. 
Mildred  came  to  New  York  just  a  year  ago  this  past 
April,  after  graduating  from  Friends  University  in  Kansas, 
where  she  majored  in  classical  and  comparative  litera- 
ture. Her  New  York  debut  was  made  in  a  Broadway 
night  club — the  Arrowhead  Inn.  After  that,  she  won  an 
engagement  at  Billy  Rose's  Manhattan  Casino.  Radio 
scouts  heard  her  sing,  signed  her  on  the  spot  for  a  broad- 
casting appearance.  Right,  Johnny  Hauser,  featured 
male  vocalist  with  Lennie  Hayton's  Hit  Parade  dance 
orchestra  over  NBC  Saturdays.  Johnny  rose  to  his  first 
big  spot  recently  by  singing  with  Paul  Whiteman  on  his 
Kraft  radio  show.  Raised  in  New  York,  he  made  his 
initial  appearance  at  a  corned  beef  and  cabbage  club 
when  he  was  placed  on  his  feet  and  marched  to  a  piano. 


More  Colorful  Cara- 
van Stars  and  Shows 


Above,  Victor  Young,  who  conducts 
the  orchestra  which  accompanies  Al 
Jolson  Saturday  nights  over  NBC. 
While  mosV  American  boys  were 
spending  their  time  in  school,  Victor 
was  fiddling  his  way  out  of  a  prison 
camp  in  Russia,  later  a  German  con- 
centration prison.  Born  in  Chicago, 
was  touring  Poland  when  the  war 
broke  out.  Bolsheviks  sentenced  him 
to  death,  but  he  escaped  with  help  of 
an  officer.  Is  composer  of  "Sweet 
Sue"  and  many  other  hits.  Has  con- 
ducted on  such  programs  as  the  At- 
water  Kent  Midweek  show,  Maytag 
Hour  and  the  Studebaker  Champions. 


<^w  ADMIRE  YOUR  HAIR 


vwtx 


"CLOSE-UP"? 


Don't  let  OILINESS,  or  wispy  DRYNESS  cool 
his  ardor.   Cultivate  the  beauty  of  your  hair  with  the 
correct  shampoo  for  its  special  type 


OILY  HAIR  wants 


this  shampoo 


Packer's  Pine  Tar  Shampoo  is  made 
especially  for  oily  hair.  It  is  gently 
astringent  .  .  .  tends  to  tighten  up 
flabby  oil  glands  and  regulate  the 
flow  of  oil  to  your  hair. 

Such  a  nice,  quick  shampoo,  too! 
Such  snowy  lather  ...  so  gentle  .  .  . 
so  easy  to  rinse!  It  is  very  simple  to 
wash  your  hair  with  Packer's  Pine  Tar 
Shampoo  often  enough  to  keep  it  shin- 
ing, soft  and  fluffy. 


LUCKY  STRIKE  SOLOIST 


PACKER'S 


PINE 
TAR 

for  OILY  hair 


DRY  HAIR 

should  have  this 

Packer's  Olive  Oil  Shampoo  is  a  correc- 
tive beauty  treatment  for  dry  hair.  It 
is  made  especially  for  this  purpose. 
In  addition  to  olive  oil,  it  contains 
soothing,  softening  glycerine.  Dry, 
flyaway  hair  responds  gratefully  .  .  . 
gains  gloss  and  silkiness. 

Packer's  Shampoos  are  absolutely 
safe.  They  are  made  by  the  makers  of 
Packer's  Tar  Soap— specialists  in  hair 
care  for  over  60  years. 


SHAMPOOS 

m      OLIVE 
OIL 

for  DRY  hair 


PAGEANT  OF  THE  AIRWAVES 


COMPOSER 
HAENSCHEN 


OUR  WALTZ 
KING 


^H^-* 


Don  t  miss  this  ride  with  us  in    radio's 
caravan    of     players  and  programs 


In  1929  a  young  vice  president  of  the  Congress  Cigar  Company  (upper 
left  corner  opposite  page)  became  interested  in  and  envisioned  the  future 
of  the  radio  industry.  Because  he  was  buying  time  on  the  air  for  La  Palina 
cigars,  he  knew  the  right  man  to  go  to.  From  this  man  he  bought  most 
of  the  stock  in  a  new  broadcasting  chain,  set  out  to  reorganize  the 
company.  The  result:  William  S.  Paley  today  is  the  president  of  the 
world's  largest  network  of  stations,  still  holds  firm  control  of  his  large  per- 
centage of  Columbia  Broadcasting  System  stock.  Early  in  May,  Paley 
went  on  the  air,  announced  a  new  revolutionary  policy  he  hopes  will 
vastly  increase  CBS  audiences.  From  now  on,  his  network  will  take  no 
more  laxative  accounts,  will  exclude  all  advertising  deemed  in  bad  taste, 
will  limit  the  number  of  minutes  allowed  for  commercial  announcements, 
and  will  carefully  supervise  all  children's  programs  to  prevent  any  blood 
and  thunder  scenes  from  creeping  into  them.  Married,  Paley  belongs 
to  New  York's  smartest  clubs,  is  hailed  by  those  who  know  him  as  today's 
most  successful  visionary.  .  .  .  Left,  Xavier  Cugaf  and  Margo,  who  has 
been  lately  featured  in  Paramount  picture  "Crime  Without  Passion." 
Cugat,  until  the  last  of  May  was  the  tango  orchestra  on  NBC's  "Let's 
Dance"  Program  which  has  dropped  off  the  airwaves  for  the  summer. 
He  is  Margo's  guardian,  has  brought  her  up  since  she  was  seven,  taking 
her   with    him    when    he    left    Cuba    for   the    United    States — and    fame. 


Sus  Haenschen  (lower  left  corner,  opposite  page),  musical  director  on 
numerous  CBS  and  NBC  programs  including  Showboat,  Lavender  and  Old 
Lace,  American  Musical  Revue,  is  famed  as  a  composer  as  well  as  leader. 
Graduated  from  St.  Louis'  Washington  University,  he  opened  booking 
offices  for  dance  orchestras,  did  a  rushing  business  until  the  War  placed 
him  on  a  transport  vessel.  Began  broadcasting  in  1924.  .  .  .  Left,  new 
camera  study  of  Wayne  King,  whose  four-time-a-week  programs  hit  a 
new  high  in  music  popularity.  Early  in  the  fall,  King  plans  a  personal 
appearance  tour,  something  different  for  this  conductor  who  shuns 
publicity.  .  .  .  Above,  Stuart  Allen,  newest  singer  with  Richard  Himber's 
band  and  Ted  Pearson,  NBC  announcer.  Stuart  was  born  in  New  York 
City,  went  to  school  with  Walter  Winchell,  Mark  Hellinger,  Jackie  Heller, 
Ben  Bernie.  He  played  the  drums  in  the  school  orchestra.  Five  feet,  six 
and  a  half  inches  tall,  Stuart  plays  golf  with  friends,  handball  with  his 
four-year-old  son.  Ted  was  born  in  Arlington,  Nebraska,  studied  music 
in    Minneapolis.     He   got   his   first   job   on   a    small   station   in    Indiana. 


MAl'REEN 
<  ('SULLIVAN 

in  M  CMS 
"Anna 
Karenina" 
Brownette,    with 
blue  eyesand fair 
skin.  .  .  her  color 
harmony  is  Max 
Factor's       Ra- 
chelle      Powdert 
Hlondeen  Rouge 
and      Vermilion 
Lipstick. 


JEAN  I'AKkEK 

in  M  C  Ms 
"Murder  in  the 
Fleet" 

Brunette,  with  ha- 
zel eyes  and  creamy 
\ktn  .  .  .  her  color 
harmony  is  Max 
Factor's  RruneUe 
Powiler.  Carmine 
Rouge  and  Car- 
nunc  Upsluk. 


ELIZABETH 
VLLAN 

in  M  C  MS 
"Vampires  o) 

Prague" 
Light  Brunette, 
with  blue-  gray 
eyes  and  olive 
•ikin .  .  .  her  color 
harmony  is  Max 
Factor's  (Hice 
Powder,  Carmine 
Rouge  and  C.ar- 
mine  Lipstick. 


Three 

M-G-M  Stars 

Tell  the 

Make -Up 

Secret 

for 

LJrunettes 


You   can   double  your    beauty    if 

you  adopt  the  make-up  of 

Hollywood  stars 

IN  Hollywood,  Max  Factor,  genius  of  make-up, 
originated  color  harmony  make-up  for  the 
screen  stars  and  for  you.  Having  famous  stars 
as  living  models,  he  created  original  shades  in 
face  powder,  rouge  and  lipstick  . . .  harmonized 
color-tones  to  emphasize  the  individuality  of  each 
type  of  blonde,  brunette,  brownette  and  redhead. 

In  your  very  own  mirror,  you  can  see  what 
wonders  this  new  kind  of  make-up  will  do.  The 
face  powder  creates  a  satin-smooth  make-up  that 
clings  for  hours. . .  the  rouge  imparts  a  natural 
blush  of  color  to  your  cheeks  . . .  the  lipstick 
brings  out  the  alluring  color  appeal  of  the  lips. 

SO  make  this  beauty  secret  of  Hollywood's 
stars  yours,  too . . .  share  the  luxury  of  Color 
Harmony  Make-Up,  now  available  at  nominal 
prices.  Max  Factors  Face  Powder,  one  dollar; 
Max  Factors  Rouge,  fifty  cents;  Max  Factor's 
Super-Indelible  Lipstick,  one  dollar;  featured 
by  all  leading  stores. 

yilax  jador  *  Trollijivood 

SOCIETY  MAKE-UP 
Face  Powder,  Rouge,  Lipstick  in  Color  Harmony 


"  Mmil  tor  gmmr  COLOR  DARMOIVV  IN 
;  POWPBH,   ROU6K   ATS 9  LIPSTICK 


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ZU  Will  MARRY 


By      FRED      SAMMIS 

IN  a  small,  peaceful  town,  far  from  the  hectic,  staccato 
life  of  New  York,  there  waits  a  girl  wrapped  in  happy 
dreams  of  a  future  to  be  spent  with  the  man  she  loves, 
the  man  she  is  going  to  marry  within  a  year.  Only  the 
two  of  them  are  aware  of  the  love  which  binds  them.  Their 
friends  will  not  know  until  the  wedding  day.  That  girl, 
whose  cherished  dreams  she  cannot  share,  is  waiting  for 
Max  Baer! 

She  will  understand,  when  she  reads  this,  that  Max  has 
not  betrayed  the  secret  they  pledged  to  keep.  She  will 
realize  that  he  spoke  only  because  he  must  explain  his 
plans,  must  tell  why  he  has  made  his  startling  decision  to 
quit  the  prize  ring  for  good. 

Max  began  this  story  which  he  revealed  to  me  when  he 
mentioned  a  fact  unknown  even  to  Ancil  Hoffman,  his 
manager — he  will  engage  in  three  more  bouts,  then  hang 
up  his  padded  gloves  for  good,  win  or  lose. 

"In  a  year  at  the  outside,"  he  told  mey  "I'll  be  washed 
up  with  the  fight  racket.  After  meeting  Braddock,  I  plan 
to  go  to  Europe  for  a  bout.  Later,  it  will  be  back  in 
Chicago  for  my  last  engagement.  After  that,  I'm  settling 
down  for  good." 

He  hesitated  a  moment,  leaning  forward  on  the  couch, 
his  knees  clasped  in  his  strong  hands.  We  were  in  the  radio 
studio  room  of  a  hotel  at  Asbury  Park  where  Max  was 
training  for  his  fight  with  Braddock.  In  an  hour  he  would 
go  on  the  air  once  more  in  his  role  of  Lucky  Smith,  detec- 
tive, the  part  Gillette  chose  for  him  when  they  decided  to 
star  the  heavyweight  fighter  in  radio. 

"I  might  as  well  tell  you/'  he  went  on,  "why  I'm  quit- 
ting.   I'm  going  to  marry  the  sweetest  girl  in  the  world. 
We'll  go  away  some  place,  have  a  quiet  wedding,  and  then 
I'll  find  some  other  way  of 
earning  a  living  for  her. 

"You  wouldn't  know 
her,  even  if  I  told  you  her 
name.  She's  just  a  swell 
kid  that  nobody  has  ever 
heard    of    before.     She's 


Max  Baer's  the  star  of  the 
"Lucky  Smith"  series,  spon- 
sored by  Gillette  Blue 
Blades.  Turn  fo  page 
55  —  70      o'clock      column. 


never  been  in  the  movies,  on  the  stage,  or  in  radio.  She's 
not  rich,  either,  nor  a  social  registerite.  She  doesn't  know 
what  it's  like  to  be  in  the  limelight.  She  comes  from  a 
nice  family  and  she's  never  been  mixed  up  in  any  kind  of 
a  scandal.  That's  why  I  can't  give  you  her  name.  I  don't 
want  to  risk  any  chance  of  having  something  come  between 
us." 

It  was  a  new  Max  Baer  speaking,  a  Max  I  had  never 
before  met.  As  he  talked,  there  was  no  glimmer  of  laughter 
in  his  gray  eyes.  He  was  in  dead  seriousness.  He  meant 
every  Word  he  was  saying  and  he  wanted  me  to  believe 
the  truth  of  those  words. 

He  didn't  seem  to  realize  how  strange  they  sounded — 
his  talk  of  quitting  the  game  in  which  he  has  made  and 
spent  a  small  fortune,  of  marrying  an  unpublicized  girl  no 
one  knows  from  Eve,  of  settling  down  as  a  family  man. 

/%  YEAR  ago,  Max  would  have  scoffed  at  the  very 
sentiments  he  was  now  expressing.  Something  had 
happened  to  this  handsome,  devil-may-care  champion, 
something  that  he  was  telling  about  for  the  first  time,  some- 
thing that  it  did  not  seem  possible  could  ever  have  hap- 
pened. 

"No,  I  can  guess  what  you're  thinking,"  he  said,  "but 
you're  wrong.  Here's  something .  you  didn't  know  before 
either.  I'm  not  a  real  fighter.  I  don't  like  to  fight,  and  only 
once  in  my  life  have  I  been  in  a  battle  outside  the  ring. 
When  I  start  to  swing  at  somebody,  I  get  paid  for  it.  With 
me  it's  strictly  a  matter  of  business." 

You  couldn't  possibly  smile,  not  the  way  he  said  that. 
Instead,  you  sat  forward  curiously,  trying  to  fathom  the 
change  that  has  transformed  a  reckless,  boastful,  dangerous 
fighter  into  an  adult  with  ideas  of  what  he  means  to  make 
of  his  life.  He  proved  that  when  we  went  on  to  discuss  love, 
marriage,  and  work. 


He's   quitting    the    ring    to   settle    down   with 
her  but  only  the  two  of  them  know  who  she  is! 


Left,  a  grand  informal 
portrait,  made  especially 
for  RADIO  MIRROR,  at 
Maxie's  training  camp  in 
Asbury  Park.  Right,  when 
he  and  his  ex-wife,  Dixie 
Dunbar,  were  still  smiling 
together,  dining  at  a 
Hollywood   night  club. 


First,  I  wanted  to 
know  more  about  this 
girl  for  whom  Max 
was  risking  possible 
poverty,  oblivion,  per- 
haps the  world's  scorn, 
by  refusing  to  fight 
any  longer.  But  he 
evaded  my  questions. 
It  was  enough  for  him 
that  he  had  disclosed 
his  secret.  "Not  until 
the  day  we  marry  will 
anyone  know  who  she 
is.  After  that,  it  won't 
matter  so  much,"  he 
said. 

"I  suppose  you  think 
it's  funny,  hearing  me 
talk  about  marriage, 
settling  down,  and 
quitting  the  ring,"  he 
continued.  "But  it's 
true.  I'm  giving  up 
playing  around.  Sure, 
I've  done  a  lot  of  it.  I 
guess  I've  had  as  good 
a  time  as  anybody. 
You  do  that  when 
you're  young. 

"But  not  any  more. 
I    was    married    once, 

you  remember.  Married  when  I  was  only  twenty-two.  That 
taught  me  a  lot  of  things  that  I've  never  forgotten.  That's 
why  I  know  that  next  year,  when  I  marry  again,  I  can 
make  it  stick,  make  a  real  go  of  it. 

"I  was  too  young,  that  first  time,  to  know  what  I  wanted. 
I  did  a  lot  of  things  then  I'd  never  do  again.  I  remember 
one  night  out  in  California,  for  example.  I'd  taken  my 
wife  to  a  dance.  Out  on  the  floor  was  a  brunette  doing  the 
tango.  Boy,  she  looked  good  to  me.  I  thought  I'd  give 
anything  to  meet  her.  I  made  my  wife  jealous  and  sore, 
paying  so.  much  attention  to  this  other  woman.  And  yet 
that  dancer  only  looked  good  because  of  the  background.  I 
mean;  if  I'd  met  her  when  my  wife  wasn't  along,  she 
wouldn't  have  had  any  attraction •  for  me  at  all. 

"But  you  don't  know  that  when  you're  that  young.  Take 
my  brother,  Buddy.  He's  only  nineteen  now  and  he  wants 
to  marry  a  girl  out  in  Chicago.  She's  nice  enough,  has 
plenty  of  money  and  a  car.  But  six  months  ago  it  was 
somebody  out  in  California  he  thought  he  loved.  He's  only 
suffering  from  infatuation,  or  whatever  you  call  it,  because 
the  girl  treats  him  so  well.  He'll  get  over  it,  if  I  can  keep 
him  single  long  enough.  Then  he  won't  have  anything  to 
be  sorry  for. 

"It's  the  same  way  with  my  kid  sisters.  Every  time  they 
meet  an  older  man  who  dresses  well  and  has  a  good  line, 
they  think  he's  marvelous.  Right  away  they  begin  to  fall 
in  love  with  him.  They'd  never  be  happy,  though,  if  they 
ever  married  anybody  like  that.  And  the  chances  are, 
they'd  never  get  one  of  those  guys  into  marriage,  anyway." 

Drawing  a  deep  breath,  he  puffed  furiously  on  his  ciga- 
rette, discovered  it  had  gone  out,  and  threw  it  from  the 
open  window.  Then,  grasping  his  knees  again,  he  began 
talking  once  more,  his  face  wrinkled  in  concentration. 

It  was  dawning  on  me  that  Max  meant  what  he  said, 
that  he  had  thought  this  all  out  many,  many  times,  that 
nothing  could  change  his  mind,  now  that  it  was  made  up. 
Whether  it  meant  ultimate  failure  or  not,  he  was  seeking 
something  more  than  boxing  gloves,  resin,  and  sweat. 

"Let  me  tell  you  this,"  he  said,  the  shadow  of  a  grin 
beginning  to  play  about  the  corners  of  his  mouth.  "The 
first  thing  I  want  to  do  after  I'm  married  is  to  go  back 

14 


"The  first  thing  I  want  to  do  after  I'm  married  is  to  go 
back  to  school  for  a  while.   I  want  to  learn  some  English." 


to  school  for  a  while. 
1  want  to  learn  some 
good  diction,  some 
English  like  you  guys 
use.  Then,  if  radio 
wants  me  back,  I'll  be 
all  set  for  it.  Broad- 
casting is  a  thrilling 
business  and  I'd  like  to 
take  another  crack  at 
it  when  my  present 
series  is  finished. 

"What  I'd  like  best 
is  a  comedy  program 
with  lots  of  laughs,  a 
lot  of  gayety,  not  quite 
so  serious  as  this  detec- 
tive business.  Of  course 
the  studio  knows  better 
than  I  do  what  goes 
over,  but  I  think  I'm 
right  about  what  kind 
of  program  I  can  do. 

"Then  there's  Holly- 
wood.   Right  now  they 
want  me  to  come  out 
there    and    make    The 
Brute,'  a  novel  by  Jack 
London.       It's     pretty 
swell  and  if  everything 
works    out     right,     I'll 
probably  do  it.    Holly- 
wood's a  queer  place  and  lots  of  things  can  go  wrong,  but 
I'll  sign  a  contract  tomorrow,  if  I  think  it's  the  best  thing 
for  me. 

"So  you  see  I  ought  to  be  pretty  busy  for  awhile,  even 
if  I  do  get  married  and  don't  fight  any  more — except  with 
my  wife." 

^SOME  of  his  seriousness  was  gone  as  he  sat  back  and 
waited  for  the  next  question.  He  seemed  happier,  now 
that  he'd  told  someone  what  he  had  been  thinking  about  so 
long.  There  was  just  one  thing  that  wasn't  quite  clear. 
Would  he  be  entirely  happy,  leaving  the  fight  game,  after 
making  so  much  money  in  it  and  having  such  a  good  time? 

"That's  where  you're  wrong,"  he  answered.  "Fighting 
isn't  half  the  fun  you  may  think  it  is.  It's  too  much  of  a 
racket.  I'm  really  glad  I'm  leaving  it.  There  won't  be  any 
more  exhibition  bouts  in  a  different  town  every  night,  I 
won't  have  to  get  up  every  morning  at  six  to  catch  the  milk 
train,  and  I  won't  have  to  suffer  through  these  training 
periods  when  I  go  to  bed  at  eight  and  do  three  or  four 
miles  of  road  work  every  day. 

"At  that,"  he  added,  "I  haven't  any  complaints.  The  pay 
has  been  good,  everyone's  treated  me  well,  I  haven't  suf- 
fered any  injuries.  But  it's  a  different  story  than  it  was 
a  year  ago.    I  wasn't  in  love  then." 

And  once  again  I  thought  of  the  girl  in  the  suburb  of 
Chicago,  far  from  New  York,  who  was  waiting  for  Max, 
sharing  with  him  the  happy  knowledge  that  soon  his  fight- 
ing career  would  be  at  an  end,  while  their  life  together 
would  be  only  beginning.  Though  she  hides  her  secret  from 
the  world,  on  her  face  must  be  written  the  story  of  her 
love,  and  she  must  smile  with  happiness  when  she  thinks 
of  what  Max  Baer  meant  when  he  said  to  me  at  the  con- 
clusion of  our  interview: 

"It's  nothing  deep  or  clever — this  idea  of  mine  about  the 
right  kind  of  girl  to  marry.  It's  all  based  on  that  old  song 
— how  do  those  words  go — something  like  this: 

'  'You're  the  kind  of  a  girl  that  men  forget, 
Just  a  toy  to  enjoy  for  awhile. 
But  when  men  settle  down  they  always  get 
An  old  fashioned  girl  with  an  old  fashioned  smile.'  " 


(notlourvt 

TONY, 


ont 


M4td 


GUS 


By    VERA    INGERSOLL 


FROM  a  rambling  New  York  farm  and  the  staid 
Metropolitan  Opera,  two  men  with  the  same  warm 
human  understanding  came  together,  put  on  a  tem- 
pestuous, unrehearsed  dialect  act  for  the  amusement  of 
mutual  friends,  and — several  months  later — saw  them- 
selves ushered  onto  a  national  network  of  stations  five 
aights  a  week,  all  with  considerable  fanfaring  of  trumpets. 

That  is  'the  bare  outline  for  the  story  of  Tony  and  Gus. 
Fill  that  outline  in  with  a  dramatic  story-book  comeback 
and  the  determined  longing  of  a  wealthy,  famous  singer  to 
turn  comedian.  You  then  have  the  real  lowdown  on  Tony 
and  Gus,  the  program  brightly  heralded  as  a  rival  to  Amos 
V  Andy  and  the  successor  to  Real  Folks. 

The  comeback,  for  instance,  of  George  Frame  Brown, 
who  proved  his  genius  in  Real  Folks,  a  smashing,  sensa- 
tional success  for  many 
years,  and  yet  was 
through,  as  far  as  radio 
was  concerned,  not  very 
long  ago.  Who,  as  far  as 
he  could  see,  was  not 
worth  a  plugged  nickel  to 
any  sponsor. 

Recall  those  days  three 
years    ago   'when     Brown 


The  story  of  how  an  old-timer 
made  a  comeback  and  an 
opera  star  turned  comedian 


was  riding  the  foaming  crest  of  the  wave  as  author  of 
Real  Folks  and  the  actor  in  it  of  the  cherished  Matt  Tomp- 
kins role.  When  Brown  was  met  everywhere  he  turned  with 
all  those  visible  rewards  of  radio  success — an  increasing 
flow  of  money,  bushels  of  flattering  fan  mail,  polite  pages 
to  open  executive  doors,  secretaries  to  take  important  busi- 
ness letters. 

Yet  suddenly,  without  warning,  Brown  was  out.  Real 
Folks  was  off  the  air.  George  Frame  Brown  no  longer 
received  carloads  of  fan  mail,  those  important  doors  were 
closed  to  him,  there  were  no  more  letters  to  dictate.  His 
radio  obituary,  it  seemed,  was  ripe  to  be  written. 

After  six  long,  dragging  months  had  passed,  it  seemed 
even  riper.  He  had  been  able  to  do  just  exactly  nothing 
to  change  his  status.    He  was  still  off  the  air  and  now  his 

acquaintances  who  had 
slapped  him  on  the  back, 
avoided  him  with  mum- 
bled apologies. 

But  Brown,  to  whom 
•  fame,  with  all  its  glitter- 
ing trappings,  could  never 
hold  out  a  beckoning  hand, 
would  not  acknowledge  a 
{Continued   on   page   73) 

Tony  &  Gus  are  sponsored 
by  Genera/  Foods'  Post 
Toasties  and  Bran.  See 
page  55 — 7  o'clock  column. 


Tony,  the  impetuous 
Italian,  is  played  by  Mario 
Chamlee  (right)  and  Gus, 
the  Swedish  prizefighter, 
is  George  Frame  Brown. 
Above,  Elsie  Mae  Gor- 
don plays  the  Kansas 
rooming-house    keeper. 

15 


HAVE  you  ever  known  two  people  who  were 
such  awfully  good  friends,  such  constant 
friends  and  companions,  that  they  actually  be- 
came a  trial  and  tribulation  to  each  other?  That,  in 
a  word,  or  at  least  a  sentence,  is  the  Gracie  Allen- 
Mary  Livingstone  set-up. 

The  trials  and  tribulations  aren't  manifested  out- 
wardly in  scraps  and  scuffles — I  assure  you  these  two 
professional  nit-wits  are  most  congenial — but  oh,  boy!  do 
they  lead  each  other  a  merry  pace!  As  far  as  Mary  Liv- 
ingstone and  Husband  Jack  Benny  are  concerned,  it's  "keep- 
ing up  with  the  Burnses"  all  the  time.  (Although  they 
have,  lately,  beaten  Gracie  and  George  to  a  trick  ...  all 
of  which  I'll  tell  you  about  later.  But,  even  then,  it's  their 
first  big  coup  in  a  long  time!) 

You  see,  years  ago,  when  Jack  Benny  and  George  Burns 
were  playing  the  two-a-day  circuit  together,,  they  were 
bachelor  pals,  and  devoted  to  each  other.  Then  one  day 
George  ditched  his  pal,  and  married.  For  weeks  Jack  was 
very  cool  to  the  little  bride.  He  resented  her  as  only  a 
pal  can  resent  a  pal's  brand  new  wife.  More  than  that, 
the  girl  was  an  Irish  jig-dancer,  and  how  George  Burns 
could  go  for  a  little  Irish  jig-dancer  was  more  than  Mr. 
Benny  could  understand. 

And  then,  before  long,  her  giggle  got  him.  Yes,  Jack 
had  to  admit  that  this  Gracie  person  certainly  did  cheer 
up  friend  George's  little  two-room  flat.  She  wasn't  such 
a  bad  skate  after  all.  And  from  that  minute  on,  Jack  Benny 
began  to  brood  about  his  own  bachelor  life.  He  met  Mary 
Livingstone,  and  the  three-some  became  a  four-some.  And 
before  long  the  four-some  became  too  happily  married 
couples.  So,  even  in  those  days,  you  can  see  that  it  was 
Gracie  and  George  who  showed  Mary  and  Jack  the  way! 

The  Burnses  also  beat  the  Bennys  to  radio.  They  audi- 
tioned and  auditioned  until  they  almost,  but  not  quite,  gave 
up  hope.  Those  were  the  days  when  it  was  twice  as  hard 
for  stage  people  to  gain  recognition  in  radio,  as  for  the 
new  and  even  inexperienced  radio  people  coming  up.  But 
then  came  their  guest  appearance  on  the  Guy  Lombardo- 

16 


Photos  made  especially  for  Radio  Mirror  by  Wide  U'oild 


Robert  Burns  program.  They  clicked,  and  they  were  soon 
signed  to  appear  regularly  with  Lombardo. 

Jack  Benny  and  Mary  didn't  have  such  an  easy  time. 
But  let's  not  forget  that  Gracie  and  George  had  the  ad- 
vantage of  walking  in  to  a  perfect,  ready-made  set-up. 
Lombardo  was  the  nation's  favorite.  He  already  had  a 
listening  audience  of  many  millions,  and  it  was  into  that 
show  window  that  Gracie  and  George  walked.  Nothing 
could  have  been  nicer. 

As  they  left  the  two-room-flat  class,  Gracie  and  George 
made  an  Olympic  leap  into  ultra-smart  Essex  House.  The 
first  time  Mary  Livingstone  saw  their  spacious  luxurious 
apartment,  she  burned!  That  evening  she  gave  Jack  Benny 
"ye  olde  peppe  talke."  and  the  next  day  they  really  got 
going.  I  guess  you  know  the  story  of  Jack  Benny's  climb 
up  the  ether  ladder,  and  how  Mary  was  brought  into  the 
act  by  accident,  one  night,  when  one  of  the  girls  in  the 
cast  didn't  show  up.  At  any  rate,  it  wasn't  long  before 
Mary  and  Jack  were  moving,  too.  Yes,  to  Essex  House! 
Their  apartment  was  directly  under  Grade's  and  the  four- 
some came  into  being  again.  Evenings,  they'd  go  out  and 
sit  in  some  cafe  or  grill,  over  sandwiches  and  drinks,  and 
a  lot  of  laughs,  until  three  and  four  in  the  morning.  The 
two  girls  even  spent  the  days  together,  flitting  back  and 
forth  from  one  apartment  to  the  other.  They  played  Rus- 
sian Bank  by  the  hour,  "Until,"  as  Gracie  said,  "it  came 
out  of  our  ears.  Then  when  we  couldn't  stand  any  more 
of  that,  we  took  up  backgammon.  We've  always  been  like 
that,  taking  up  one  fad  after  another.  Oh,  we  keep  up 
with  things,  we  do." 

Yes,  they  keep  up  with  things  all  right,  and  especially 


By  KATHARINE  HARTLEY 


The  real  reason  why  Gracie 
Allen  and  Mary  Livingstone 
are  always  on  the  war-path 


Grade  Allen  and  Mary  Livingstone's  feud-al  friend- 
ship has  even  got  them  to  wearing  the  same  fur 
capes.  However,  there's  a  slight  variation  in  the 
way  the  skins  run,  but  Mary  will  remedy  that  soon. 
Anyway,  the  Jack  Bennys  and  the  George  Burnses 
are  always  going  places  and  doing  things  together. 


• 


with  each  other!  When  Gracie  and  George 
came  to  Hollywood  to  do  a  feature  picture, 
Jack  and  Mary  trooped  along  not  so  very 
far  behind.  Mary  said  if  that  George  and 
Gracie  could  show  their  muggs'  on  the 
screen,  so  could  Jack  Benny,  and  he  did! 

^HEN,  not  so  very  long  ago,  Gracie  and 
George  adopted  a  baby.     Again  Mary 
burned.    Back  in  New  York  by  this  time, 
Mary  used  to  go  along  with  Gracie  while 
she  and  the  nurse  took  the  baby  for  an 
airing   in   the   park.      It   wasn't   enough    that    Mary    had 
to    listen    to    Gracie    cooing    at    the    baby,    but    other 
people  stopped  and  cooed,  too,  and  then  they'd  look  at  the 
two  girls  and  say,  "Whose  is  it?"   Gracie  would  speak  up, 
"Mine,"  and  the  cooing  would  continue.    Gracie  and  her 
baby  were  getting   all   the   attention — it  was   really   very 
annoying.  Even  Jack  Benny  took  notice  of  the  baby. 

It  got  to  be  more  than  Mary  could  stand.  And  of  course 
you  know  what  happened.  Mary  'and  Jack  soon  became 
parents,  too,  by  adoption. 

"Copy-cat,"  said  Gracie,  when  Mary  also  chose  a  little 
girl.  "It  wouldn't  surprise  me  if  you  even  named  her  the 
same!" 

But  Mary  didn't.  Her  baby  has  been  christened  Joan 
Benny,  though  Mary  is  seriously  considering  adding  a 
middle  name.  Yes,  because  Gracie's  baby  has  a  middle 
name! 

It  happened  this  way,  as  Gracie  tells  it: 

"At  first  we  thought  we  were  going  to  get  a  boy.   George 


For  the  Jello  program 
with  the  Bennys,  see 
page  55 — 7  o'clock  col- 
umn; Burns  &  Allen, 
sponsored  by  White  Owl 
Cigars,  turn  to  page 
53 — 10    o'clock     column. 


suggested  we  name  him  Bobby 
Burns,    after   the   name  of  our 
sponsors,  Robert  Burns  Cigars, 
you  know.    We  were  on  the  air 
for   them    at   the   time.     But    I 
thought  that  was  going  a  little 
too   far,    don't   you    think?     It 
would  make  the  baby  so  imper- 
sonal, being  named  after  a  cigar.   And  I  said  suppose  when 
he  grew  up  he  didn't  like  cigars!    Oh,  there  were  a  lot  of 
things  against  it — all  except  the  sponsors.    They  thought  it 
would  be  darling.    But    I    didn't  think  so.     I   mean,  you 
wouldn't  either,  would  you?   Well,  anyway,  then  I  thought 
maybe  Sandy  Burns  would  be  sorta  cute.   But  then  the  boy 
turned  out  to  be  a  girl  instead — it's  the  funniest  thing,  it 
happens  like  that  even  in  adoptions — so  we  had   to  find 
the  nearest  thing  to  Sandy  and  that  was  Sandra.   So  it  was 
Sandra  Burns. 
"But  then  I  got  to  worrying    {Continued  on  page   66) 

17 


V 


.<? 


/ 


I 


By    JOHN     EDWARDS 


ONLY  minutes  late,  a  twin-motored  transcon- 
tinental transport  plane  roars  toward  the 
landing  field.  Attendants,  awakening  from 
their  early  morning  doze,  hurry  to  the  door,  peering 
up  into  the  intense  gloom.  Wisps  of  fog  curl  around 
their  heads  as  they  try  to  catch  sight  of  the  plane. 
Impossible  to  see  it  in  this  murk. 

Forward  in  the  plane,  the  co-pilot  presses  his  fore- 
head against  the  glass  window.  Somewhere  down  be- 
low is  the  field  lying  concealed  in  the  thick  layers 
of  mist.  High  voltage  lines,  fences,  brick  buildings 
are  there  too.  Foolhardy,  dangerous,  trying  to  guess 
at  landing. 

The  plane  banks,  soars  away  from  the  field,  circles 
back  a  few  miles  on  its  course,  starts  in  again  toward 
the  field.  The  pilot  presses  his  earphones  against  his 
head,  listening  intently. 

Then  he  hears  his  signal,  a  weird,  wild  short-wave 
call.  It  is  warning  him  to  get  ready  for  landing.  He 
slows  the  motors.  A  minute  passes.  Then  a  second 
signal  beats  in  the  earphones — a  staccato  burst  of 
dashes.  He  drops  the  plane  in  a  glide.  He  knows  that 
if  he  keeps  that  signal  tuned  in,  it  will  guide  him  to 
a  perfect  landing,  though  he  cannot  see  where  he  is 
going.  He  drops  too  suddenly,  losing  the  signal.  He 
must  raise  the  plane.  There,  the  signal  again.  This 
time  he  is  dropping  at  the  right  speed.  Soon  his 
wheels  touch  the  field.  The  plane  taxies  to  a  stop.  It 
has  arrived  safely.  Radio  has  defeated  its  harshest 
foe — fog — once  more. 

That    is    the    picture   of    radio's    newest    invention 
which  was  painted  for  me  by  an  American  Airline 
operator  a  short  time  ago.   It  is  radio's  gift  to  aviation,  one 
more  link  which  it  is  forging  for  the  safety  of  flight  in  the 
air. 

This  device  which  will  guide  a  plane  to  a  landing,  though 
it  is  caught  in  a  deluge  of  rain  or  snow  or  out  of  sight  in 
fog,  is  still  in  the  experimental  stage.  But  once  it  is  per- 
fected, commercial  flying  will  have  completed  its  task — the 
job  of  carrying  passengers  will  be  made  as  safe  as  it  is  hu- 
manly possible  to  make  any  mechanical  device  perfect. 

The  radio  operator  explained  this  invention  to  me  as  we 
stood  in  the  American  Airlines  hangar  at  Newark,  landing 
field  for  New  York  City,  while  overhead  planes  zoomed  for 
their  destinations — Boston,  Chicago,  Washington,  Los 
Angeles.    It  works  this  way: 

A  short  distance  from  the  airport,  a  short  wave  sending 
set  will  be  stationed.  As  the  pilot  flies  over  this  set,  he  will 
pick  up  a  pre-determined  loud  signal,  informing  him  that 
he  is  near  the  field.  As  he  proceeds,  he  will  pick  up  a  new 
signal,  from  a  second  set  at  the  field  itself.  He  will  begin 
to  glide  downward.  If  he  drops  too  suddenly  or  not  fast 
enough,  he  will  lose  the  signal  and  must  raise  or  lower  his 
elevation.  If  he  keeps  hearing  the  signal,  he  knows  that  he 
is  safe  in  landing. 

Tragically,  this  device  had  not  yet  been  perfected  early 
in  May  when  a  transport  plane  from  California  tried  to 
reach  its  destination — Kansas  City.  The  landing  field  there 
had  not  yet  installed  the  necessary  equipment.  When  the 
plane  arrived,  the  operator  in  the  administration  building 


Above,  photo  taken  especially  for  RADIO  MIRROR  by 
Wide  World,  showing  Pilot  Robert  Jewell  of  the  American 
Airlines,    Inc.,    operating    the    overhead    receiving    dials. 


spoke    into-    the    phone,     his    voice    coming    in    clearly: 

"Ceiling  has  dropped  to  450  feet.  Landing  here  impos- 
sible. Proceed  to  the  emergency  landing  field  at  Kirks- 
ville." 

Following  his  instructions,  the  pilot  left  Kansas  City 
behind,  set  his  controls  for  Kirksville.  The  plane  never 
arrived.  Fifteen  minutes  short  of  the  destination,  its  fuel 
exhausted,  the  transport  came  down  on  the  edge  of  a 
muddy  country  road,  crashing  through  a  fence,  into  a  tree. 
When  the  farmers,  aroused  by  the  crash,  ran  to  the  plane, 
they  found  three  dead  and  two  others  dying. 

What  part  did  radio  play  in  the  fatal  forced  landing  of 
that  plane?  It  was  written  in  the  pilot's  log  that  the  radio 
apparatus  was  not  functioning  properly.  To  what  extent 
did  this  contribute  to  the  crash?  And  does  this  mean  that 
radio  is  necessarily  undependable? 

The  answer  to  that  is — there  are  always  breakdowns  in 
electrical  apparatus.  Radio  cannot  work  perfectly  at  all 
times.  But  even  that  dark  May  morning,  though  the  pilot 
could  see  scant  feet  ahead  and  below  him,  he  knew  that 
he  was  on  the  right  course,  that  soon  he  would  reach  Kan- 
sas City.  He  knew  because  he  was  flying  on  a  directional 
beam  which  was  controlled  by  radio. 

That  part  of  his  apparatus  was  functioning.  It  was  his 
sending  set,  by  which  he  could  talk  to  the  airport,  which 
was  giving  him  trouble.  And  even  that — it  was  found  in 
later  investigations — could  have  been  corrected,  if  he  had 
had  the  time  to  fix  it.  {Continued  on  page  75) 


^^m  w* 


li-' 


d£ 


■ 


The  thrilling  story  of  what  radio 
is  doing  to  save  lives  in  the  air 


WHAT  THIS  GRAND  NEW 
DEPARTMENT    GIVES    YOU 

1.  All  the  latest  news  and  gossip 
about  popular  music  and  musicians. 

2.  The  exact  size  and  personnel  of 
famous  jazz  orchestras. 

3.  inside  facts  about  signature  songs 
and  theme  songs. 

4.  Where  your  favorite  radio  orches- 
tras are  playing  this  month. 

5.  A  chance  to  get  your  own  ques- 
tions about  popular  songs  and 
bands  answered. 


Fred  Waring  (left)  and 
Horace  Heidt  (right), 
have  had  a  dispute — 
read  here  how  statis- 
tics settled  it!  Right, 
can  you  name  all  the 
five  theme  songs  in 
Tony  Wons'  program? 


AT    LAST!      EVERYTHING    YOU    WANT    TO    KNOW 


'<£>«*-<    ^# 


FRED  WARING  and  Horace  Heidt  are  having  a  dis- 
pute.  On  the  surface  they  seem  to  be  having  it  with 
some   restraint,   but   actually  each   is  grimly   deter- 
mined to  prove  that  he  was  the  first  popular  music  orches- 
tra conductor  to  use  vocal  chorus  groups. 

And  now  that  Horace's  Brigadiers  directly  follow  Fred's 
Pennsylvanians  on  Columbia,  Thursday  nights,  their  fol- 
lowers are  beginning  to  have  disputes  about  it  too. 


Perhaps  we  can  cause  a  temporary  lull  in  the  storms  by 
telling  you  exactly  what  we  have  been  able  to  uncover. 
From  the  Heidt  headquarters,  word  has  been  flashed  that 
Horace  first  used  a  men's  glee  club  with  his  band  when 
it  was  organized  in  1923  to  play  for  college  dances  at  the 
University  of  California,  and  that  he  first  used  a  mixed 
glee  club  when  starting  his  engage- 
ment at  the  Golden  Gate  Theatre  in 
San  Francisco  in  1932. 

In  Waring's  Broadway  offices,  on 
the  other  hand,  there  is  a  scrapbook 
containing  newspaper  advertisements 
marked  October  1922,  which  publicize 
his  original  band  as  a  vocal  as  well  as 
an  instrumental  unit.  Furthermore, 
Fred  asserts  that  he  first  used  mixed 
choruses  in  1928  when  Stella,  of  the 
present   Stella   and   the   Fellas,  orig- 


This  is  Peg  La 
Centra,  Max 
Baer's  partner  on 
the  '  ' Lucky 
Smith"  series, 
sponsored  by  the 
Gillette  Blue 
Blades;  also  on 
"Circus  Nights 
in      Silvertown." 


TIME  MARCHES  BACKWARD 

July  3,  1931 — Guy  Lombardo  to  re- 
open miniature  golf  course  made 
from  old  musical  instruments.  Built 
it  in  hurry  last  year  when  press 
agent  sent  out  story  and  journals 
wanted  pictures  of  non  -  existent 
course. 

July  14,  1934 — Fred  Waring  squanders 
money  taking  urchins  into  circus  at 
home  town  of  Tyrone,  Pa. 

July  21,  1931 — Ben  Bernie  gets  mad 
on,  swings  at  dance  hall  promotor 
and  breaks  second  finger  of  left 
hand.    No  more  fiddling  for  awhile. 

July  24,  1934 — Smorties  predict  that 
Kate  Smith,  after  nine  months  on 
the  road,  won't  regain  old  radio 
standing.  1935— Smarties  turn  to 
other  fields. 


clSlc 


WITH 

JOHN   SKINNER 


ABOUT     ORCHESTRAS,     SONGS     AND     SINGERS 


inally  sang  with  the  organization.     She  left  it  in  1931  and 
returned,  as  you  know,  several  months  ago.     These  dates 
set  Waring's  claims  ahead  of  Heidt's. 
Now  go  on  back  to  your  arguments. 

*  *  * 

Bing  Crosby  doesn't  even  have  to  stir  out  of  his  Holly- 
wood home  to  broadcast  now.  He  has  a  studio  right  in 
the  house.  Lavish?  Why  shouldn't  he  be?  He's  signed  a 
three-year  contract  with  Paramount  to  make  nine  pictures 
at  fllO.OOO  a  picture. 

*  *  * 

Writing  of  Hollywood  residences,  because  it  reminds  us 
of  a  Lawrence  Tibbett  story  we  don't  believe  has  ever  been 
printed,  we  must  tell  you  that  during  the  time  lovely 
Gladys  Swarthout  has  been  in  Hollywood  working  on  her 
picture,  "Rose  of  the  Rancho,"  she 
and  her  husband,  Frank  Chapman, 
have  been  living  in  Grace  Moore's 
home  while  the  film  soprano  has  been 
visiting  in  New  York. 

But  the  story!  Swarthout,  Tibbett, 
Chapman  and  Moore  are  all  pretty 
good  friends,  you  know.  And  they 
love  to  tell  about  the  time  Lawrence 
was  Miss  Moore's  guest  at  her  villa  in 
Cannes,  France. 

The  guests  {Continued  on  page  64) 


And  this  is  Fran- 
cia  White,  whose 
soprano  voice 
comes  to  you  in 
"Music  at  the 
Haydns'"  and 
the  Palmolive 
Beauty  Box  The- 
ater operettas, 
from  time  to  time. 


The  Jack  Shilkrets,  right,  have  two 
little  musicians  in  their  home. 
They're  Warner  Neil  and  Milli- 
cent.  At  the  age  of  five,  Warner 
has  already  begun  composing.  No 
foolin'!  Below,  meet  the  Perkins 
family:  Ray  Perkins,  Master  of 
Ceremonies  of  the  CBS  Amateur 
Hour,  the  Missus  and  their  two 
children,  Ray,  Jr.,  who  attends  the 
Peekskill  Military  Academy,  and 
Wendy  Say,  baby  of  the  family. 


FAMILY 

An    Inside    Glimpse    of 
the   Stars'    Private   Lives 


Left,  Ireene  (she's  the  "Singing 
Lady")  and  Walter  Wicker  and 
their  children,  Nancy  and  Wal- 
ter, Jr., — not  to  mention  their 
beloved  dog,  Pal, — had  this 
picture  taken  especially  for 
RADIO  MIRROR.  Right,  Ger- 
trude Berg,  who  has  successfully 
launched  her  "House  of  Glass" 
series,  finds  time  to  instill  in  her 
children,  Harriet,  nine,  and 
Cherney,  twelve,  the  philosophy 
of  life,  which  she  exemplifies  in 
all     of    her    radio     portrayals. 


And  right,  we  have  Lowell  Thomas,  that 
fast-talking  news  commentator  with  his  wife 
and  son,  Lowell,  Jr.,  who  is  planning  to  fol- 
low in  his  father's  footsteps.  (In  circle), 
he's  her  "everything."  Countess  Olga  Al- 
bani,  star  on  the  Real  Silk  Program,  is  a 
real  pal  to  her  son,  Guardo.  He  criticizes 
her  voice,  and  she,  his  tennis.  Below,  little 
Jane  is  trying  to  vamp  the  cameraman. 
Catch  that  arch  look?  Mr.  and  Mrs.  Louis 
S.  Chatten  (Lois  Bennett  to  you,  singer  on 
the  new  Ivory  Tent  Show  and  recently  on 
the  Gibson  Family  and  Club  Romance 
hours),  and  the  children,  Joan,  John  and 
Jane,    gather    'round    the    grand    piano. 


I 


TK 


By    FREDERICK    RUTLEDGE 


I|T///;A'  Sidney  Abbott  went  to  final  rehearsal  of  Night 
■'''  Club  Revue,  radio's  new  fall  program,  she  realised  that 
she  was  in  love  with  Lee  Banks,  young  A  TS  announcer.  She 
also  realised  that  she  hated  Gail  Richard,  star  of  the  pro- 
gram. But  then  it  seemed  everyone  else  in  the  cast  hated  her 
that  day.  Tony  Letour,  the  production  manager,  who  was 
reputed  to  be  in  love  with  Gail,  had  fought  with  her.  Bobby 
Sharpe,  the  singer  who  had  been  Gail's  vaudeville  partner  for 
years,  was  openly  resentful  of  her.  Later  in  the  day,  Sidney 
went  to  Gail's  dressing  room  upstairs  in  the  theater  where  the 
broadcast  was  to  be  held  and  had  it  out  with  the  star  about 
Lee,  whom  Gail  was  trying  to  take  away  from  Sidney.  A 
white-haired  stranger  came  to  the  door  in  the  middle  of  their 
bitter  argument.  Gail  drove  him  out  at  the  point  of  a  gun 
when  he  asked  for  more  money.  Sidney  left,  too,  frightened. 
At  the  premiere  of  the  program  that  night,  Gail  Richard  was 
shot  backstage  just  before  the  broadcast  began.  Lee  Banks, 
seeing  her  fall,  ran  off  the  stage  to  find  Sidney  Abbott  leaning 
over  the  body.  Then  he  met  the  ace  reporter,  Flash  Hanlon. 
Together  they  chased  a  white-haired  stranger  down  the  alley. 
Their  quarry  escaped.  Later,  Sidney  took  Lee  upstairs.  The  gun 
Gail  Richard  had  seized  during  her  argument  with  the  stranger 
that  afternoon  was  gone!  Sidney  told  Lee  about  the  visit 
of  the  man  and  her  quarrel  with  Gail.  "Don't  tell  the 
police  you  were  quarreling  with  Gail!"  Sidney  was  suddenly 
afraid,  remembering  that  once  she  traveled  in  a  rodeo,  billed 
as  the  best  girl-marksman  in  the  world.  "You  don't  think 
I'm  guilty?"  She  broke  off.  Dan  Thomas,  the  detective  in 
charge  of  the  investigation,  was  standing  in  the  doorway, 
listening. 

GUILTY?"  Thomas  repeated.  "Who's  guilty?" 
His  lumbering  gait  carried  him  inside  the  room. 
Sidney  stiffened.  She  sensed  a  definite  air  of 
authority  about  this  detective.  Here  would  be  no  easy 
match  for  a  criminal. 

"I'll  tell  you  who's  the  murderer,"  Lee  spoke  briskly  for 
Sidney.  "It's  the  Professor." 

"The  Professor?"  Thomas  frowned.  "And  who  is  the 
Professor?"  He  stopped  in  front  of  Lee.  "Say,  what  are 
you  two  holding  out  on  me?" 

For  a  moment  Sidney  did  not  speak.  Then  words  came 
tumbling  forth.  She  described  for  the  detective  her  visit 
to  Gail's  room,  and  the  arrival  of  the  limping  white  haired 
man.  As  she  ended,  she  pointed  mutely  to  the  open 
drawer. 

"The  gun  is  gone,"  she  said  simply,  her  heart  resuming 
its  steady  beat  now  that  her  story  was  over. 

Thomas  nodded,  tapping  the  ends  of  his  blunt  fingers 
together  in  speculation. 

"Looks  like  you  might  be  on  the  right  track,"  he  con- 
ceded. "We'll  turn  up  this  Professor  guy  all  right.  Well, 
let's  go  downstairs  and  see  what  my  men  found." 

Sidney  wanted  to  cry  for  sheer  relief.  She  and  Lee  fol- 
lowed the  detective  down  the  iron  stairs  to  the  wings  of 
the  theater.  The  police  were  waiting  empty  handed.  Noth- 
ing in  the  nature  of  a  clue  had  been  discovered. 

The  heat  held  over  the  weekend.  Saturday,  Sunday 
dragged  by.  On  Monday,  the  cast  of  Night  Club  Revue 
would  gather  in  the  foreboding  rooms  of  the  District  At- 
torney for  examination.  Sidney  spent  the  time  reading, 
trying  to  forget,  trying  not  to  look  ahead.  Night  Club 
Revue  was  off  the  air!  Overwhelmed  by  the  national 
publicity  Gail  Richard's  death  was  attracting,  the  spon- 
sors had  decided  to  cancel  the  program. 

Lee  had  tried  to  see  her,  but  Sidney,  in  her  desperation, 
wanted  the.  loneliness  of  her  rooms  to  straighten  out  the 
turmoil  in  her  mind.  What  was  she  going  to  do?  Not 
that  it  mattered  so  much  for  herself.    But  out  West,  de- 


"He's  shot  himself!"  Lee  whispered,  though  there  was 
no  longer  any  need  for  quiet.  They  were  alone  in  the 
building   with   a    corpse.      Flash    Hanlon   whistled    softly. 


S  lk&   LAAiUlt 


RADIO 


ILLUSTRATED 

24 


BY     FRANK     GODWIN 


Lee   Banks  thought  he'd   solved  the  murder  but  the 
sinister  hound   of  death  still   bayed  at  his   heels 


MURDER  MYSEERY 


By    FREDERICK    RUTLEDGE 

WMTHEN  Sidney  Abbott  went  to  final  rehearsal  of  Night 
W  Club  Revue,  radios  new  jail  program,  she  realized  that 
she  was  in  love  with  Lee  Banks,  young  ATS  announcer.  She 
also  realised  that  she  hated  Gail  Richard,  star  of  the  pro- 
gram Hut  then  it  seemed  everyone  else  in  the  cast  hated  Her 
that  day.  Tony  Letour,  the  production  manager  who  was 
reputed  to  be  m  love  with  Gail,  had  fought  with  her.  Bobby 
Sharpe  the  singer  who  had  been  Gail's  vaudeville  partner  lor 
years  was  openly  resentful  of  her.  Later  in  the  day  Sidney 
went  to  Gaits  dressing  room  upstairs  in  the  theater  where  the 
broadcast  was  to  be  held  and  had  it  out  with  the  star  about 
t.ee.  whom  Gail  was  trying  to  take  away  from  Sidney  A 
white-haired  stranger  came  to  the  door  m  the  middle  of  their 
bitter  argument.  Gail  drove  him  out  at  the  point  of  a  gun 
when  he  asked  for  more  money.  Sidney  left,  too,  frightened. 
At  the  premiere  of  the  program  that  night.  Gail  Richard  was 
shot  backstage  just  before  the  broadcast  began.  Lee  Banks, 
seeing  her  fall,  ran  off  the  stage  to  find  Sidney  Abbott  leaning 
over  the  body.  Then  he  met  the  ace  reporter,  Flash  H anion. 
Together  they  chased  a  white-haired  stranger  down  the  alley. 
Their  quarry  escaped.  Later,  Sidney  took  Lee  upstairs.  The  gun 
Gail  Richard  had  seized  during  her  argument  with  the  stranger 
that'  afternoon  was  gone!  Sidney  told  Lee  about  the  visit 
of  the  man  and  her  quarrel  with  Gail.  "Don't  tell  the 
police  you  were  quarreling  with  Gail!"  Sidney  was  suddenly 
afraid,  remembering  that  once  she  traveled  in  a  rodeo,  billed 
as  the  best  girl-marksman  in  the  world.  "You  don't  think 
Till  guilty?"  She  broke  off.  Dan  Thomas,  the  detective  in 
charge  of  the  investigation,  was  standing  in  the  doorway, 
listening. 

GUILTY?"  Thomas  repeated.  "Who's  guilty?" 
His  lumbering  gait  carried  him  inside  the  room. 
Sidney  stiffened.  She  sensed  a  definite  air  of 
authority  about  this  detective.  Here  would  be  no  easy 
match  for  a  criminal. 

"I'll  tell  you  who's  the  murderer,"  Lee  spoke  briskly  for 
Sidney.  "It's  t  In-  Professor." 

"The  Professor?"  Thomas  frowned.  "And  who  is  the 
Professor?"  He  stopped  in  front  of  Lee.  "Say.  what  are 
you  two  holding  out  on  me?" 

Lor  a  moment  Sidney  did  not  speak.  Then  words  came 
tumbling  forth.  She  described  for  the  detective  her  visit 
to  Gail's  room,  and  the  arrival  of  the  limping  white  haired 
man.  As  she  ended,  she  pointed  mutely  to  the  open 
drawer 

"The  gun  is  gone."  she  said  simply,  her  heart  resuming 
its  steady  beat  now  that  her  story  was  over. 

Thomas  nodded,  tapping  the  ends  of  his  blunt  fingers 
together  in  speculation 

"Looks  like  you  might  be  on  the  right  track."  he  con- 
ceded. "We'll  turn  up  this  Professor  guy  all  right.  Well, 
lei's  go  downstairs  and  see  what  my  men  found." 

Sidney  wanted  to  cry  for  sheer  relief.  She  and  Lee  fol- 
lowed the  detective  down  the  iron  stairs  to  the  wings  of 
the  theater.  The  police  were  waiting  empty  handed.  lSloth- 
ing  in  the  nature  of  a  clue  had  been  discovered. 

The  heat  held  over  the  weekend.  Saturday,  Sunday 
dragged  by.  On  Monday,  the  cast  of  Night  Club  Rl-viw 
would  gather  in  the  foreboding  rooms  of  the  District  At- 
torney for  examination.  Sidney  spent  the  time  reading. 
trying  to  forget,  trying  not  to  look  ahead.  Night  Club 
Revue  was  off  the  air!  Overwhelmed  by  the  national 
publicity  Gail  Richard's  death  was  attracting,  the  spon- 
sors had  decided  to  cancel  the  program. 

Lee  had  tried  to  see  her.  but  Sidney,  in  her  desperation, 
wanted  the.  loneliness  of  her  rooms  to  straighten  out  the 
turmoil  in  her  mind.  What  was  she  going  to  do?  Not 
that  it  mattered  so  much  for  herself.    But  out  West    de- 


"He's  shot  himselfl"  Lee  whispered,  though  there  was 
no  longer  any  need  for  quiet.  They  were  alone  in  the 
building    with   a    corpse.      Flash    Hanlon   whistled   softly. 

ILLUSTRATED  BY  FRANK  GODWIN 
24 


^7/tt  Lykeut 


RADIO 


Lee  Banks  thought  he'd  solved  the  murder  but  the 
sinister  hound  of  death  still  bayed  at  his  heels 


MURDER  MYSTERY 


pendent  on  her  help,  was  her  mother — a  penniless  widow, 
alone  except  for  Sidney. 

She  met  Lee  Monday  morning  on  the  steps  of  the  old 
City  Hall.  Through  Lee's  tan  there  showed  the  strain  of 
hot,  sleepless  nights.  Sidney  felt  a  sharp  stab  of  despair.  It 
was  all  so  mixed  up.  Why  should  Lee  have  been  dragged 
into  this? 

"Let's  go  in  and  get  it  over  with,"  he  said.  "It  won't  take 
long,  and  then  I  want  to  talk  to  you,  young  lady.  1  had  a 
real  idea  over  the  weekend."  A  ghost  of  his  friendly  grin 
stole  over  his  face. 

In  the  high  ceilinged,  shabby  room,  its  walls  smudged 
with  soot,  several  nervous,  irritable,  and  extremely  un- 
happy people  were  waiting.  Sidney  saw  Bobby  Sharpe  sit- 
ting by  himself  in  a  heavy  oaken  chair.  Tony  Letour  stood, 
chewing  morosely  the  end  of  a  match.  Detective  Thomas 
and  someone  Sidney  didn't  know  were  conversing  in  low 
tones  at  the  lone  desk.  Flash  Hanlon  sprawled  at  ease,  his 
coat  thrown  open,  his  shirt  unbuttoned  at  the  neck.  Ramon 
Hernando,  the  orchestra  leader,  stood  at  the  window,  drum- 
ming his  fingers  rhythmically  on 
the  ledge.  Another  man,  short, 
stout,  with  his  cap  clutched  in 
stubby  fingers,  came  in  after 
Sidney  and  Lee. 

After  a  lengthy  conference, 
Thomas  cleared  his  throat.  "We 
can  begin  now,"  he  said,  point- 
ing to  the  man  next  to  him. 
"This  is  Assistant  District  At- 
torney Leonard.  He  may  want 
to  ask  you  some  questions." 

M  EE  was  the  first  to  undergo 
interrogation.  Yes,  he  was 
an  ATS  staff  announcer.  He 
went  on  to  tell  in  detail  of  see- 
ing Gail  fall,  of  finding  Sidney 
with  her,  of  meeting  Flash  and 
pursuing  the  white  haired  stran- 
ger. 


Hernando,  flashily  dressed  in 
slacks  and  sport  coat,  was  next. 
He  gave  much  unhelpful  testi- 
mony, his  daintily  manicured 
hands  fluttering  in  frequent,  ex- 
cited gestures.    Yes,  he  was  on 

the  stage  at  the  time  of  the  murder,  leading  his  orchestra. 
He  had  been  too  busy  with  his  duties  to  see  anything  that 
happened  in  the  wings. 

In  disgust,  Thomas  turned  to  Bobby.  Sidney's  instinc- 
tive contempt  for  the  duet  singer  melted  to  pity  as  Thomas 
pounded  the  little  man  with  question  after  question.  Bobby 
stammered  and  hesitated  and  tried  vainly  to  keep  his 
moustache  from  drooping. 

"You  had  known  the  murdered  woman  for  a  long  time?" 
Thomas  asked. 

Bobby  grew  sullen.  "Yes,  1  had  been  her  vaudeville  part- 
ner for  years." 

Thomas'  next  question  electrified  Sidney. 

"Where  were  you  when  Gail  Richard  was  shot?"  Where 
had  he  been?  Sidney  realized  she  had  not  seen  him  until 
long  minutes  after  she  had  found  Gail. 

Outside,"  Bobby  said.  "I  was  out  on  the  sidewalk  in 
front  of  the  theater,  smoking  a  cigarette.  I  didn't  know 
anything  about  it  until  I  came  back.  I  didn't  go  on  the 
program  until  8:15.    I  knew  there  was  plenty  of  time." 

So  you  were  outside!"  Thomas  was  scornful.    "How  did 
you  go  outside?" 

Terror  crept  into  Bobby's  small  eyes.  "Through  the 
stage  door,"  he  cried,  "but  it  was  before  the  program 
started." 

"I  suppose  you  can  prove  the  fact  that  you  weren't  in 

26 


WHO    KILLED    HER? 


the  theater  when  Gail  Richard  was  shot?"  Thomas  fired  at 
him. 

Bobby  jumped  to  his  feet.  "Leave  me  alone!"  he 
screamed.  "Why  don't  you  ask  her?"  His  shaking  finger 
pointed  at  Sidney.  "She  hated  Gail  Richard,  because  she 
was  jealous  of  her — over  Lee  Banks!"  He  fell  back  into  a 
chair,  his  face  twitching  and  streaming  with  perspiration. 
Thomas  whirled  on  Sidney.  "Is  that  true?" 
Sidney  felt  her  whole  sane,  intelligent  world  drop  from 
beneath  her,  but  her  eyes  did  not  waver  under  the  detec- 
tive's glowering  stare. 

"Yes,  it's  true,"  she  answered  in  a  low  voice.    "I  hated 
Gail  Richard.   She  was  mean,  selfish,  hypocritical." 

Flash  Hanlon  pushed  himself  from  his  chair,  stalking  up 
to  Thomas. 

."For  God's  sake,  Dan,"  he  said,  "lay  off  this  girl.    She 
couldn't  have  had  anything  to  do  with  this.    Why,  she's 
probably  never  handled  a  gun  in  her  life!" 
"No?"  Thomas  shook  with  mirthless  laughter. 
Sidney's  breath,  coming  in  quick,  desperate  gasps,  caught. 
Her  head  came  up  proudly,  and 
she  said  in  a  quiet  voice,  "No, 
Flash,  you're  wrong.   I've  hand- 
led guns  in  my  father's  rodeo 
since  I  was  ten." 

Thomas,  momentarily  taken 
aback  by  her  defiant  frankness, 
grumbled,  "You  bet  you  did! 
The  world's  greatest  girl 
marksman!'" 

"Instead  of  wasting  all  this 
time,  why  don't  you  find  the 
man  who  really  killed  Gail 
Richard?  The  man  Sidney  saw 
in  Gail's  dressing  room?"  It 
was  Lee,  his  eyes  flashing  with 
anger. 

Flash  turned  on  Thomas. 
"Hey,  what's  all  this  about  a 
man  in  Gail's  room?"  But 
Thomas,  casting  a  final  threat- 
ening glance  of  suspicion  at  Sid- 
ney, retreated  into  a  glum  si- 
lence and  refused  to  answer  any 
of  the  reporter's  heated  ques- 
tions. 
Slowly,  the  investigation  re- 
turned to  its  more  formal  question-and-answer  method. 
Thomas  left  Sidney  for  Tony.  The  production  manager's 
recital  was  short.  Where  should  he  have  been  when  the 
program  began?  In  the  control  room.  Why  wasn't  he? 
Because  he  had  been  nervous  about  the  show.  He  had 
stepped  into  the  washroom  a  minute — the  washroom  down 
the  hall,  back  stage.  Did  he  hear  a  shot?  No.  And  how 
long  had  he  known  the  deceased?   Nearly  four  years. 

Now  Thomas  turned  to  the  stout,  poorly  dressed  stranger 
who  had  been  sitting  unnoticed  in  a  corner  of  the  room. 

"All  right,   Riley.    You  say  you  drove  this — this  mys- 
terious stranger — "   he  sneered  at   the  description — "away 
from  the  theater  in  your  cab  on  the  night  of  the  murder?" 
"Yes,  sir,"  Riley  mumbled,  uneasily  pleating  his  cap. 
"What  was  he  like?" 

"Tall,  sir — thin  as  a  scarecrow.  Looked  a  little  tipsy,  too, 
if  you  ask  me.  He  had  long  white  hair.  The  way  he  yelled 
at  me,  I  thought  he  must  be  nuts.  I  drove  him  to  the 
Brooklyn  Bridge — and  damn  glad  to  be  rid  of  him,  I  was." 
"Uh,"  Thomas  said.  "All  right,  you  can  go  back  to  your 
hacking  now.  Okay,  Flash,  you're  next.  Tell  us  what 
you  saw." 

The  reporter  drew  a  deep  breath  and  plunged  into  his 
narrative,  describing  his  actions  on  the  night  of  the  broad- 
cast in  profuse  detail  which  soon  wearied  Thomas. 

"Well,"  said  the  detective  at      {Continued  on  page   68) 


GOODMAN'S  GREAT  LOSS 


A  SHORT  time  ago  Al  Goodman  buried  his  only  son, 
Herbert.  The  day  before  he  died  of  acute  appen- 
dicitis he  had  been  a  well  boy.  The  shock  to  both 
Al  and  Mrs.  Goodman  was  terrific.  They  had  loved  this 
boy. 

There  is  nothing  that  will  take  the  place  of  this  young- 
ster in  their  hearts  and  heads — his  was  to  have  been  a  fu- 
ture to  glory  in — his  father  could  afford  the  little  neces- 
sities that  help.  That  the  boy  had  the  rest  that  was  neces- 
sary, is,  or  will  be  apparent. 

But  that  was  before  the  tragedy.  The  boy,  a  handsome 
young  gentleman  of  fifteen,  showed  unmistakable  signs  of 
greatness.  He  saw  "Parsifal"  at  the  age  of  eleven  and  it  left 
its  impress  on  him.  He  drew  naturally  with  a  positive  gift 
for  obtaining  a  likeness.  He  was  terribly  keen  about  de- 
signing scenery  and  theatrical  costumes.  "He's  headed  for 
the  theatre!"  Al  boasted  to  his  wife. 

Al  himself  had  been  a  similar  sort  of  precocious  child. 
He  read  music  at  five  and  drew  gasps  of  admiration  with 
his  pianoforte  sonatas  at  the  age  of  eight.  At  twelve  he 
was  a  professional  musician.  If  his  father  had  been  alive 
he  would  have  been  proud  of  him,  too. 

He  earned  the  scholarship  that  sent  him  to  Peabody  Con- 
servatory in  Baltimore  in  the  same  class  with  John  Charles 


By  BILL 
VALLEE 


He  read  music  at  five  and  at  twelve 
he  was  a  professional  musician.  The 
insert  is  the  author's  pen  and  ink 
impression    of   Al    Goodman    today. 


Thomas.    He  met  the  age  of  twenty  a  finished  musician,  a 
bridegroom  without  a  job. 

But  that  wasn't  a  state  of  affairs  to  last  long  with  Al. 
Jolson  heard  him  and  appreciating  the  talents  that  were 
his,  kept  him  with  him  for  ten  years. 

Several  interesting  things  happened  to  the  Goodmans 
during  this  period.  For  one  thing  they  had  a  child,  a  sweet 
daughter  who  was  her  mother's  darling.  Then  one  night 
her  father  came  home  chuckling  to  himself.  It  seems  the 
other  Al  had  been  singing  "Rock-A-Bye  Baby"  (They  were 
playing  "Sinbad"  then.  Remember  that 
glorious  show?)  When  our  Al,'  in  a  ca- 
pricious moment  ordered  more  volume 
from  the  ffddle  section.  It  convulsed  the 
•pit  and  they  responded  with  even  more 
noise.  Under  this  squeaky  barrage  the 
great  Jolson  was  for  once  outshouted. 
Sinking  to  one  (Continued  on  page  62) 


Al  Goodman's 
on  Hie  "Rhythm 
at  Eight"  pro- 
gram sponsored 
by  Lysof.  See 
page  53  —  8 
o'clock   column. 


You  might  have  sensed  it  as  he  directed,  but  did  you  know 
the   poignant   truth   about   this   maestro's  tragic   sorrow? 


The  musical  director  of  Fred  Allen's  "Town  Hall  To- 
night" over  NBC,  is  one  of  the  youngest  veterans  in  radio. 
Peter  is  only  in  his  thirties  but  he  has  been  broadcasting  since 
1924.     His  hobby  is  collecting  fish.    He  owns  two  thousand  of  the 
tropical  variety.    He's  also  the  proud  father  of  a  brand  new  daughter. 


Xational  Studios 


Frances  has  "gone  Hollywood."     She's  now  heard  on  the  "Hollywood 
Hotel"    program   via   CBS   and   is   making    her  first   picture   for 
M-G-M,  "Broadway  Melody,"  opposite  Jack  Benny.   She's  the 
little  girl  who  once  sang  soprano  but  after  her  ailing  tonsils 
had  been  removed  discovered  she  was  a  contralto! 


After  three   months   of   broadcasting   in   New   York,   Al 

Jolson  has  moved  the  entire  Shell  Chateau  show  out  to  the 

Coast  so  as  to  be  near  Ruby  and  their  recently  adopted  youngster, 

Albert  Jolson,  Junior.  The  baby  is  half  Jewish  and  half  Irish  and  comes 

from  "The  Cradle,"  in  Evanston,  Illinois,  popular  "baby  shop"  for  the  stars. 


Rudolf  Hoffman 


M 

m 


Ben  Pinchot,  N.  Y. 


Miss  Skinner  has  taken  over  Walter  Winchell's  Sunday  night  spot  for  Jergen's. 
Famed  for  her  satirical  monologues  which  are  now  becoming  a  welcome 
feature  with  the  loudspeaker  audiences,  Cornelia  started  her  career 
by  imitating  her  actress  mother.    Of  course  you  remember  her 
father,  Otis  Skinner,  popular  romantic  idol  of  the  stagel 


31 


iWL,  STOOPNAGLE  w  BUDD 


"A  perfect  sponsor,"  says 
the  Colonel,  "is  one— when 
you  go  with  a  comedy 
script  to-he  doesn't  say 
it's    lousy-sometimes." 

By     NORTON     RUSSELL 


THERE  has  been  a  magic,  glittering  word  in  radio — 
the  word  Sponsor.  It  is  a  word  that  has  spelled 
glory,  achievement  and  money — big  money. 

But  to  two  of  radio's  foremost  comedians — I  refer  to 
Messrs.  Stoopnagle  and  Budd — it  has  also  spelled  spinach 
— or  something  that  they  did  very  nicely  without  until  a 
short  time  ago. 

For  weeks,  this  spring,  radio  listeners  were  mystified  by 
hearing  on  a  certain  Friday  night  program  the  voice  of 
the  mean  Mr.  Bopp  (who,  everybody  knows,  is  none  other 
than  Budd)  jeering  madly: 

"Ya-a-ay!  Stoopnagle  and  Budd  haven't  got  a  spon- 
sor!" 

Those  listeners  recognized  a  kernel  of  truth  behind  this 
insanity  and  were  curious  to  know  why. 

Odd  as  it  may  seem,  Stoopnagle  and  Budd  had  really 
been  turning  a  deaf  ear  to  all  proposals  from  commercial 
quarters!  It  doesn't  sound  reasonable  to  deliberately  re- 
fuse a  proffered  sponsor  with  all  the  money  and  fame  and 
choice  of  air  time  at  his  command. 

And  it  wouldn't  be  reasonable  in  this  case,  either,  were 
it  not  for  the  fact  that  sponsors  were  very  nearly  the  un- 
doing of  Stoopnagle  and  Budd  for  good  and  all,  until  .  .  . 

But  let  the  Colonel  explain  it  in  his  own  words: 

"First  we  built  up  a  reputation  for  doing  our  own  stuff — 
stuff  we  thought  was  funny — on  the  air.  Then  a  sponsor 
would  come  along  and  hire  us  for  his  show.  Right  away 
he  would  start  to  change  our  act.  He  would  insist  on  our 
doing  what  he  thought  was  funny  instead.  Naturally,  when 
we  did  this,  we  weren't  funny  at  all,  because  we  weren't 
ourselves.  Soon,  at  that  rate,  the  program  would  have 
flopped  and  we  would  have  lost  our  reputation. 

"Then  we  got  on  sustaining,  and  though  we  didn't  make 
half  so  much  money,  we  had  twice  as  much  fun  and  a 
lot  fewer  headaches." 

From  all  of  which  you  may  assume  that  this  whimsical 
pair  didn't  want  a  sponsor — much. 

Why  the  qualifying  much?     Well,  here — 

"Somewhere — somewhere,"  observed  the  Colonel,  "we 
knew  that  there  was  the  perfect  sponsor.  When  that  per- 
fect sponsor  came  to  us  waving  a  contract  we  were  going 
to  sign.  But  a  perfect  sponsor,  we  also  knew,  is  hard  to 
find.  What,  you  ask,  is  the  definition  of  a  perfect  sponsor? 
He  is  the  one — when  you  go  with  a  comedy  script  to — he 
doesn't  say  it's  lousy — sometimes. 

"Now,  at  last,  we've  found  him — in  fact,  two  of  them. 
The  one  we've  been  working. for  Tuesdays  and  Thursdays 
and  the  one  we  should  be  on  the  air  for  by  the  time  your 
story  reaches  print. 

"And  I  think — though  you  can  never  be  sure — that  we 
have  them  licked,  because  there's  a  clause  in  our  contracts 
that  says:  'Be  it  understood  that  Stoopnagle  and  Budd  are 
the  sole  judges  of  what  makes  a  script  funny.'     Now  that 

32 


Above,  two  candid  shots  of  the  purveyors  of  nitwit 
comedy,  taken  during  a  broadcast.  The  Colonel's  the 
one  making  the  funny  faces,  while  the  other  is  that 
mean    Mr.    Bopp    whom    radio    listeners    know    as    Budd. 

is  a  real  triumph.  We're  sponsored  but  still  emancipated." 
I'm  telling  you  all  this  because  Stoopnagle  and  Budd 
need  some  explaining.  Not  so  long  ago  you  thought, 
"What's  gone  wrong  with  these  two?"  But  then  when  you 
heard  them  on  their  CBS  sustaining  series  you  thought.  "Ah, 
now  they're  the  tops." 

And  the  reason  is  that  they  were  giving  sponsors — 
those  gentlemen  whose  endorsement  is  so  highly  coveted 
by  everybody  else — the  Mexican  standoff.  Of  all  the  odd 
stories  in  radio  this  is  perhaps  the  oddest. 

^5  0ME  time  ago — in  fact,  on  their  very  first  commercial 
^  broadcast — the  trouble  began.  Sponsors,  advertising  agen- 
cies, network  advisers,  all  joined  in  to  give  the  pair  advice. 
The  trouble  with  giving  them  advice  is — they  can't  take  it. 

You  see,  the  Colonel  writes  all  their  skits  and  has  a 
special  brand  of  humor.    It's  nitwit  and  it's  unpredictable. 

The  Colonel  and  I  were  sitting  on  the  roof  of  the  Ath- 
letic Club  just  off  Central  Park.  He  had  invited  me  for 
lunch  that  he  might  tell  his  story  of  sponsors  and  why 
Stoop  and  Budd  weren't  funny  at  all  not  very  far  back. 
The  sun  was  bright  and  the  Colonel  closed  his  eyes  while 
he  talked.    Budd  was  out  of  town.    Since  he  helps  only 


DIDN'T  WANT 

A  SPONSOR  - 


incidentally  in  the  writing,  he  is  never  needed  until  first 
rehearsal  gets  under  way. 

The  Colonel  is  a  tall,  heavy  set  man,  with  a  sunburned 
face  that  habitually  wears  a  pleasant  expression.  Now 
though,  while  he  discussed  sponsors,  his  forehead  was 
wrinkled  in  a  frown. 

If  you  are  wondering  what  is  meant  by  nitwit  humor 
that's  unpredictable,  I  can  give  you  some  wonderful  ex- 
amples. All  the  time  the  Colonel  was  sitting  there  on  the 
roof,  his  mind  was  popping  ideas,  ideas  which  he  jotted 
down  on  calling  cards  and  the  backs  of  letters  for  future 
program  reference. 

Once,  after  he  had  told  me  that  he  was  launching  his 
yacht  in  a  few  days,  he  added,  "Right  now  I'm  working 
on  a  new  kind  of  yacht.  One  that  you  never  put  in  the 
water  so  that  it  won't  get  barnacles  and  things  on  its  keel." 

Later,  on  our  way  down  stairs,  he  snapped  his  fingers. 
"I've  got  an  idea  for  a  millionaire  who  wants  to  manu- 
facture something  and  doesn't  want  to  make  money  on  it. 
It's  making  'up'  signs  to  put  on  top  floors  for  elevators." 
He  looked  at  me  and  beamed  while  he  wrote  it  out  on  a 
piece  of  paper.  "Maybe  I  shouldn't  be  giving  you  so  many 
good  hunches,"  he  mused. 

Now  imagine  what  a  kindly  but  misinformed  sponsor 
could  do  with  a  man  whose  thoughts  run  like  that.  Beset 
with  taboos,  restrictions,  suggestions,  his  well  of  ideas 
simply  dries  up.  As  Stoop  put  it: 

With  the  new  idea,  our  kidding  radio  and  sponsors,  I 
had  something  I  could  get  my  teeth  into.  It  inspired  me, 
kidding  those  advertisers  that  give  comedians  so  much 
trouble.  Our  audiences  liked  it  too.  They  appreciated  take- 
offs  on  commercial  advertising. 

"Like  our  famous  Phoithboinders  (the  spelling  is  any- 
one's choice)  that  we  offered  to  listeners  who  would  send  in 
the  roof  of  their  garage  or  an  old  mother-in-law.  It  was 
so  nonsensical  everyone  enjoyed  it." 

You  undoubtedly  have  gathered  from  all  this  that  there 
is  no  dark  cloud  on  the  Colonel's  future.  There  isn't.  But 
a  few  months  ago  it  was  an  entirely  different  picture. 
Remember  back  about  the  first  of  December?  Stoopnagle's 
and  Budd's  newest  contract  had  run  out.  So  had  their 
sense  of  humor.  They  were  mad.  For  weeks  they  had  been 
trying  to  do  what  they  thought  was  funny.  Everywhere 
they  turned,  they  ran  into  difficulties. 

In  order  to  cool  off  and  dedde  what  to  do  before  the 
great  American  public  had  completely  forgotten  them, 
they  went  to  Florida.  For  a  month  and  a  half  they  rested. 
Then,  with  their  minds  made  up,  they  took  their  first  step 
in  a  comeback  which  was  to  land  them  once  more  on  the 
top  rung  of  success. 

They  wangled  a  spot  on  a  Rudy  Vallee  broadcast.  And 
they  were  good.  It  gave  them  new  prestige  and  a  talking 
point  when  they  approached  Columbia  Broadcasting  Sys- 
tem the  next  week. 


For  this  team's 
program,  see 
page  53  — 10 
o'clock   column. 


"Two  heads  are  better  than  one."  The 
one  on  top  is  Budd;  the* lower  one  is 
Colonel  Lemuel  Stoopnagle  whose  mind 
is   always    popping    fantastical    ideas. 


"How  about  a  sustaining  program  at  night — a  program 
kidding  radio?"  they  asked.  Somehow — they  themselves 
aren't  just  sure  how — CBS  decided  in  their  favor.  So  they 
started  their  Friday  evening  shows.  In  a  month's  time 
they  had  every  radio  columnist  in  New  York  raving  about 
the  program. 

While  we  were  sitting  there  exchanging  wise  cracks,  with 
the  Colonel    doing   the   cracking,    a   page   approached   us. 

"A  phone  call  for  you,  Mr.  Taylor,"  he  said  to  the  Colo- 
nel.   "A  Mr.  Mahoney.    Says  he's  an  old  friend  of  yours." 

"Mahoney?  I  don't  know  any  Mahoney,"  Stoopnagle 
protested,  "unless  it's  Mahoney  Suckle  Rose."  The  page 
backed  hastily  away  before  the  impact  of  the  pun. 

"Seriously  though,"  the  Colonel  went  on,  keeping  one  eye 
open,  squinting,  for  more  pages,  "radio  needs  kidding  any- 
way. It's  getting  too  stuff-shirted.  Takes  itself  too  seri- 
ously. 

"We  can  get  away  with  kidding  because  radio  audiences 
are  really  growing  up.  Take  for  instance  our  skit  a  few 
weeks  ago.  Budd  and  I  were  running  a  Fifth  Avenue 
yacht  store.  I  was  Mr.  Yachtnagle  and  Budd  was  my 
assistant.  We  had  four  yachts  in  the  shop,  so  we  decided 
to  take  inventory.    Two  years   (Continued  on  page  61) 

33 


THE 


IRL 


MO  RUNS 


DON 

BESTOR 


HOLLYWOOD  kings  and  queens  started  the  custom 
of  "announcing  to  their  fans,  through  the  press,  the 
coming  birth  of  heirs.  With  the  kindly  help  of  will- 
ing doctors  and  X-ray  machines,  you  knew  as  soon 
as  they  did  the  child's  sex.  You  knew,  for  instance,  months 
ahead  that  glamorous  Dixie  Lee,  Bing  Crosby's  wife,  ex- 
pected twins.  And  that  Joan  Blondell  would  gladly  give 
up  her  career  if,  when  little  George  was  born,  he  demanded 
that  she  become  a  mothering  heart.  r 

But  look  at  radio's  Don  Bestor — the  way  he  muffed  the 
whole  affair!  He  was  broadcasting  on  a  national  hook-up 
when  Mary  Ann  Bestor  was  born.  He  stood  right  there  be- 
fore a  microphone,  where  he  could  have  shouted  the  glad 
tidings  around  the  country  through  a  million  loud  speakers 
— even  as  Winchell  did.  But  not  so  Don  Bestor.  He  was 
a  daddy  for  over  a  week  before  he  ever  saw  that  precious 
bundle  from  heaven.  Only  then  he  broke  the  news  to  the 
NBC  press  department  and  allowed  them  to  send  it  out 
quietly  to  the  papers. 

But  then,  he  saved  you  a  week  of  breathless  suspense, 
because  Mary  Ann  could  not  be  photographed  until  he  had 
looked  at  her  and  exclaimed,  "Why,  she's  the  cutest  baby 
in  the  world!" 

After  eight  years,  that's  still  his  opinion — even  though  his 
little  daughter  has  changed  the  whole  pattern  of  his  life. 
He  can  be  as  cold  as  Broadway  to  sponsors  and  producers 
— but  not  to  any  and  every  whim  of  this  curly-headed  mite. 

"Play,  Don,"  she  says.  "But  please — not  jazz." 

That's  the  one  thing  in  which  Mary  Ann  doesn't  get 
her  way.  Her  dad,  the  gag-grabbing,  fast  talking  maestro 
of  Jack  Benny's  Sunday  night  Jello  parties,  has  to  play 
jazz.  Why,  he  was  the  first  orchestra  leader  to  put  jazz 
on  the  air!  So,  though  his  daughter  is  trying  her  best  to 
educate  him  to  classical  music,  he  still  steals  off  and  heats 
the  networks  with  sultry  rhythms.  But  he  does  it  in  a 
sound-proof  studio  in  Radio  City,  not  at  home.  Mary  Ann 
has  her  own  ideas  about  bringing  up  a  father. 

"She's  the  head  of  this  house  at  eight,"  Don  admits  will- 
ingly. "And  I  don't  mean  eight  a.  m.  or  eight  p.  m.,  but 
all  day  long.  She  tells  us  what  to  do  and  we  do  it.  I  guess 
that's  because  her  life  is  our  life.  Babies  are  the  best  mar- 
riage insurance  in  the  world — and  we  know  it. 

"That's  why  we   are   giving   her  everything   she  wants. 


Personally,  I  don't  believe  that  a  classical  education  in 
music  means  anything  today.  But  Mary  Ann  does — so 
she's  getting  it.  Why,  she's  the  youngest  member  of  the 
Metropolitan  Opera  Company,  and  has  been  for  two  years. 
Of  course  she  just  does  child  bits,  dancing  and  the  like — but 
she  fully  intends  to  sing  there  some  day.  She  has  probably 
been  carried  around  on  the  stage  by  more  celebrities  than 
any  little  girl  of  her  age  in  the  world.  Her  favorite  operas 
are  Norma  and  Somnambula — because,  she  says,  she  has 
more  to  do  in  them.  She's  a  Trojan  for  work — ask  her 
mother,  if  you  don't  believe  me." 

Mrs.  Bestor  used  to  be  Frankie  Classen,  favorite  of  Chi- 
cago night  club  audiences,  before  she  gave  up  her  dancing 
career  to  marry  Don.  She  was  toe  dancing  at  the  College 
Inn  when  they  met  and  were  married,  just  like  that. 

Both  of  Mary  Ann's  parents  love  to  talk  about  the  child. 
"I  used  to  take  her  to  the  Radio  City  Music  Hall." 
Frankie  told  me,  "and  she  was  bored  by  everything  except 
the  overture.  1  tried  to  interest  her  in  the  modern  dancing 
we  saw  there.  I  tried  to  tell  her  that  the  heavy  overture 
really  had  no  place  in  the  busy,  stream-lined  age  in  which 
we  live — that  it  really  belonged  in  the  Mauve  Decade. 

"The  next  time  we  went  to  the  Music  Hall,  when  Erno 
Rapee  started  to  conduct  the  huge  orchestra  through  an 
operatic  selection,  Mary  Ann  jumped  up  and  said,  quite 
loudly,  'Mama,  is  he  the  moth  that  decayed'?" 

"Yes,  and  I've  tried  to  prove  to  her  that  you  can't  col- 
lect on  anything  but  popular  music  today,"  Don  chimed  in. 
"There's  too  much  competition.  Symphony  musicians,  are 
grinding  away  at  sixty  dollars  a  week,  when  they  work: 
and  the  men  in  my  orchestra  play  jazz  for  one  hundred  and 
twenty-five,  every  week." 

But  Don  doesn't  stand  a  chance  of  proving  his  point  with 
Mary  Ann.  Long  before  he  finished,  she  told  him,  "But 
Daddy,  1  aren't  a  man.    let's  turn  on  the  Philharmonic!" 


34 


N 


JF   you 
when 


She's  Mary  Ann,  the  head  of 
the  House  of  Bestor.  This 
little  blonde  has  her  own 
ideas  about  bringing  up  father 

By      JAN      KIEFFER 


Don    Bestor    cob    be    heard    on    the    Jello    program    Sunday 
nights    with   Jack    Benny.    See   page    55 — 7    o'clock    column. 


had  told  Don  Bestor  ten  years  ago, 
he  was  jumping  around  all  over  the 
country  playing  one  night  stands,  that  some  day 
a  little,  thing  Winchell  named  "Blessed  Event" 
would  come  his  way  and  get  him  so  rattled  that 
he'd  rush  out  to  call  the  hospital  without  even 
stopping  to  put  on  his  trousers,  he'd  have  prob- 
ably put  you  to  sleep  with  something  heavier  than 
a'  baton.  But  that's  just  what  happened!  And 
now  here  he  is,  fatherhood  so  inseparably  en- 
twined in  his  career  that  Mrs.  Bestor  had  to 
place  their  daughter  in  a  Quaker  school,  to  keep 
Don  from  carrying  her  around  the  country  with 
him  while  trouping  in  vaudeville. 

When  Mary  Ann  was  born,  Don  was  playing  the 
Orpheum  Circuit — strangely  enough,  with  Jack  Benny,  even 
that  long  ago.  •  There  were  hair-raising  scenes  in  his  agents' 
office  when  Don  informed  them  that  he  intended  to  tote  a 
six-weeks'-old  baby  from  one  theater  to  another,  letting  her 
sleep  in  the  drawer  of  a  trunk  while  he  was  out  on  the  stage. 
How,  they  asked  him  sarcastically,  could  a  star  push  a  baby 
buggy  around  in  the  wings?  How  would  it  look?  And 
suppose  she  turned  Out  to  be  a  cry  baby! 

There  was  much  pacing  of  office  floors,  much  shouting 
and  futile  discussion.  But  nobody  could  stop  Don  Bestor 
from  lugging  along  that  "Blessed  Event"  on  the  road. 
And  when  her  daddy  won  that  argument,  Mary  Ann  Bestor 
became  the  youngest  member  of  the  Music  Corporation  of 
America,  in  order  that  she  might  travel  with  the  band. 
She's  a  much  travelled  young  woman  for  her  age,  and 
never  spent  a  birthday  in  the  same  state  twice  until  Don 
got  a  semi-permanent  berth  in  radio. 

Now  at  last  Mary  Ann  was  to  have  a  home.  It  didn't 
matter  that  Don  and  Frankie  had  become  accustomed  to 
inverted  days — that  for  years  they  had  slept  when  the  sun 


The  Jello  maestro's 
daughter  is  the  young- 
est member  of  the 
Metropolitan.  Above, 
proud  Father  Don  and 
Mrs.  Bestor  (she  was 
Frankie  Classen,  danc- 
er) listen  to  Mary  Ann. 


was  shining  and  found  life  was 
exciting  only  in  the  early  morn- 
ing, when  all  God's  chillun  should 
be  sleeping.  This  would  all  have 
to  be  changed  now  for  their 
daughter.  They  had  lived  too 
long  like  moths  and  milkmen,  be- 
cause of  their  profession.  Mary 
Ann  had  been  a  "road  child"  too 
long.    Her  playmates,   inanimate 

things  like  dolls  and  toys  bought  in  railroad  stations,  no 
longer  satisfied  her  vivid  imagination.  She  needed  a  real 
home. 

So  they  rented  a  spacious  apartment  in  New  York;  Mrs. 
Bestor  gave  up  her  career  entirely  and  placed  Mary  Ann 
in  private  school.  Now,  no  matter  how  late  she  and  Don 
may  have  been  up  the  night  before,  Frankie  gets  up  at 
seven  each  morning  to  fix  the  orange  juice  and  chocolate 
which  the  baby  has  for  breakfast.  When  the  Bestors  dine 
out,  it  must  be  in  an  environment  suitable  so  that  Mary 
Ann  may  go  with  them,  otherwise    (Continued  on  page  74) 

IS 


A&KZ 


RICH'S 


OWN  WARDROBE 


Gowns  posed  especially  for  RADIO 
MIRROR  by  Irene  Rich,  star  of  the 
Welch  Grape  Juice  program  (see  page 
55 — 8  o'clock  column),  and  photo- 
graphed by  Ray  Lee  Jackson  of  NSC. 


Above,  Miss  Rich  looks  stun- 
ning in  her  beige  crepe  suit 
with  matching  fox  collar. 
The  hat  is  of  orange  felt 
with  a  pompom  of  brown 
and  beige  and  the  other  ac- 
cessories are  all  of  brown. 
Right,  the  natty  sports  suit 
designed  by  Frances  Clyne 
is  of  imported  jersey.  The 
dress  is  white  and  the  coat, 
tie  and  matching  buttons  of 
navy  blue.  Miss  Rich  com- 
pletes this  many  purpose 
frock  with  an  off-the-face 
hat,  and  shoes  of  white. 
36 


Here's  Irene  Rich's  traveling 
costume  (right).  The  skirt's  blue 
with  its  jacket  of  coral  red  and 
three-quarter  top  coat  with  lynx 
fur.  All  of  Miss  Rich's  accesso- 
ries are  of  blue.  And  now  she's 
all  ready  for  that  week-end  trip. 


,i 


How  would  you  like  to  win  an  evening  gown  just  like  Irene 
Rich's?  And  what  is  more,  made  just  for  you — to  your 
own  measure,  in  the  color  of  your  own  selection  and  by 
Miss  Rich's  own  personal  costumer,  Frances  Clyne? 
Study  the  gowns  on  these  two  pages  and  then  turn  over 
tor  full  particulars  on  how  you  can  win  the  Irene  Rich 
gown.  It's  just  the  dress  for  that  big  party! 
Make  it  a  habit  of  following  RADIO  MIRROR'S  fashion 
pages  every  month  as  other  surprises  are  in  store  for  you. 


Miss  Rich's  gowns  were  per- 
sonally designed  by  Frances 
Clyne,  noted  modiste  tor  so- 
ciety's fashionables  and  stars 
of    the    entertainment    world. 


This  regal  evening  gown 
(above),  for  formal  wear,  is 
of  black  rough  crepe,  with 
sleeves  of  French  thread 
lace,  finished  with  a  large 
flower  at  the  waist.  The 
evening  bag  is  made  of  in- 
dividually set  crystals.  .  .  . 
The  delightful  tea  gown 
(right)  is  of  powder  blue 
waffle  crepe.  It's  Miss 
Clyne's  own  original  design 
for  Miss  Rich.  The  cluster  of 
flowers  is  of  pink  and  royal 
purple  which  add  just  the 
right     touch     of     elegance. 


Her  charming  afternoon  frock 
(right),  is  of  dark  blue  crepe. 
The  neck  and  sleeves  are  re-, 
lieved  by  white  batiste.  Miss 
Rich  wears  shoes  and  hat  of  blue, 
and  a  silver  fox  with  this  costume. 


Miss  Rich  wears  the 
prize  gown  in  smoke 
blue  chiffon  with 
white    ruffle    trim. 


LIERE'S  an  opportunity  to  win  the  dinner  gown  you've 

always  longed  for.  A  stunning  costume  made  just  for 

you — a  replica  of  Irene  Rich's  own  evening  dress  pictured 

on  the  left.    Although  the  dress  is  priced  at  $210.00,  it 

won't  cost  you  a  cent  just  a  little  thought.   All  you 

have  to  do  is  select  the  gown  on  the  preceding  two  pages 
which  you  think  best  fits  Miss  Rich's  personality,  and  in  a 
brief  letter  of  150  words,  or  less,  tell  why. 

A  man  has  just  as  much  chance  as  a  woman  reader. 
Men  usually  have  an  inherent  style  sense.  Get  in  on  this, 
men,  and  win  a  gorgeous  evening  gown  for  the  wife, 
mother,  sister  or  girl  friend. 

Study  the  illustrations  and  read  the  rules  carefully.  Then 
write  your  letter.     Go  to  it!     It  will  be  worth  the  effort. 


THE    RULES 

1       Anyone,    anywhere,    may    compete    except    employees    of    Mac- 
fadden    Publications,    Inc.,   and    members  of  their  families. 

*J  To  compete,  study  all  of  the  illustrations  of  Irene  Rich's  newest 
wardrobe  on  the  preceding  two  pages  carefully.  Select  the  one 
that  in  your  opinion  best  represents  her  personality  as  she  comes 
to  you  over  the  air.  Write  a  letter  naming  your  choice  and  giving 
your  reason  therefor. 

*»     Write  on  one  side  of  paper  only.    Letters  must  not  exceed   150 
words.     Print    or   write    clearly    your   full    name    and    address    on 
the  first  sheet  of  your  letter. 

A  Letters  will  be  judged  on  the  basis  of  clarity,  interest  and  logic. 
Neatness  and  spelling  will  count.  For  the  best  letter  will  be 
awarded  an  order  on  Frances  Clyne,  6  East  5©th  Street,  New  York, 
for  a  duplicate  of  the  evening  gown  modelled  by  Irene  Rich  on 
this  page,  winner  to  supply  measurements  and  color  desired  on  the 
official  entry  coupon  attached  to  the  letter.  No  entry  will  be  con- 
sidered unless  accompanied  by  a  properly  filled  out  coupon. 

C      Judges  will  be  the  fashion  board  of  RADIO  MIRROR,  and   by 
entering  you  agree  to  accept  their  decision  as  final. 

A     Mail    all    entries    to    FASHION    CONTEST    EDITOR,    RADIO 
*  MIRROR,    P.   O.    Box   556,    Grand    Central    Station,    New   York, 
N.  Y.    All  entries  must  be  received   on  or   before  Friday,   August  2, 
1935,  the  closing  date  of  this  contest. 


ENTRY   COUPON 

Age Bust  measure . 

Waist  measure Hip  measure   .  . 

Body  length  from  neck  to  floor — front 

Body  length  from  neck  to  floor — back 

Length  from  neck  to  waistline — front 

Length  from  neck  to  waistline — back 

Color  desired   

Name 

Address    


1AST  year  Benay  Venuta  weighed  198  pounds.    She  is 
a  five  feet  seven  and  a  half  inches  tall. 

Today  she  tips  the  scales  at   137.    She  began  to 
teduce  September  5,  1934. 

This  is  how  it  happened : 

Around  the  first  of  September  she  went  to  one  of  the 
smartest  costume  designers  in  New  York  City. 

"I  want  a  very  chic  evening  gown,"  she  said.  "It  doesn't 
matter  how  much  it  costs,  just  as  long  as  it  is  ultra  smart." 

The  designer  took  one  look  at  Benay's  curves  and  rolls 
of  flesh.  "A  thousand  dollars  wouldn't  be  enough  to  get 
me  to  design  an  evening  gown  for  you,"  she  answered.  "Im- 
agine how  I  would  feel  if  you,  with  those  mountains  of  fat, 
should  tell  someone  that  your  gown  came  from  my  estab- 
lishment. Create  a  chic  costume  for  you?  My  dear,  it  can't 
be  done.   Not  when  you're  carrying  around  all  that  weight!" 

Benay  went  into  a  mild  case  of  hysterics.  "But  what 
am  I  to  do?" 

"You're  to  get  rid  of  that  flesh,"  the  designer  said.  "It's 
a  crime  for  a  girl  as  young  and  as  pretty  as  you  are  to 
be  handicapped  like  that.    How  old  are  you?" 

Benay  admitted  that  she  was  in  her  early  twenties. 

"And  you  look  forty!" 

"But  what  am  I  to  do?"  Benay  repeated  despairingly. 
"I've  tried  everything!" 

This  conversation  was  truly  the  turning  point  in  Benay's 
life. 

She  had  spoken  the  truth  when  she  said  she  had  tried 
everything.  She  thought  she  had.  Benay,  whom  you  hear 
over  the  Columbia  Network  and  as  guest  star  with  Al  Jol- 
son's  "Shell  Chateau"  and  Paul  Whiteman's  "Kraft  Music 
Hall"  programs  on  the  National  Network,  began  her  career 
as  a  dancing  girl  in  Hollywood.  There  she  learned  plenty 
of  reducing  fads  (she  has  been  fighting  fat  since 
she  was  fourteen).  She  tried  the  eighteen 
day  diet — and  didn't  lose  a  pound.  She 
went  on  the  lamb  chop  and  pineapple 
diet— and  lost  nothing  but  her  good 
disposition.  In  a  fashionable 
gymnasium  she  took  a  course  of 
exercises  and  steam  baths  and 
finished  by  weighing  three 
pounds  more  than  she  had 
weighed  before. 

Yes,   Benay   thought  she 
had  tried  everything. 

She  knew  that  fat  was  a 
handicap  to  her  career. 
When  she  was  singing  in  a 


{Continued   on   page    60) 


What  a  differ- 
ence a  diet 
makes!  Lower 
left  picture 
shows  Benay 
Venuta  when 
she  tipped  the 
scales  at  198. 
Now  glance 
right  and  be- 
ll old  this 
grand    figure! 


SHE  LOSE 

SIXEY-ONE 

POUNDS/ 


/T4£4*JtWni£Jt/ Girls,  here's 
your  chance  to  learn  some  real 
reducing  secrets!  Benay  Venuta 
had    tried    everything    until- 

By   CAROLINE    SOMERS    HOYT 


3l> 


THE  Summer  of  1935  will  go 
down  in  amusement  annals  as 
the  time  when  Radio  went 
Hollywood  with  a  vengeance.  There 
have  been  other  treks  to  California 
by  broadcasters  but  none  to  compare 
with  the  present  migration.  So  many 
stars  of  the  kilocycles  are  there  right 
now.  doing  their  stuff  for  the  magic 
lanterns,  that  it  would  require  almost 
a  page  in  Radio  Mirror  just  to  name 
'em.  However,  this  department,  anx- 
ious to  be  of  service  to  its  readers, 
presents  a  survey  which  includes  the 
most  of  them.  If  your  favorite  en- 
tertainer is  missing  from  the  list, 
mark  it  down  to  the  failure  of  the 
enumerator's  tabulating  machine.  It 
broke  down  trying  to  record  so  many. 
First,  let  us  dispose  of  those  micro- 
phone idols  who  have  become  more 
or  less  fixtures  in  the  cinema  capital. 
Under  this  classification  are  such  per- 
sonages as  Bing  Crosby,  Eddie  Can- 
tor, Rudy  Vallee,  Al  Jolson,  Dick 
Powell,  Grace  Moore,  Lawrence  Tib- 
bett,   Ruth   Etting,   Burns  and  Allen, 


La  Ponselle  insists  if  La  Moore  can 
do  it.  she  can.  too.  So  the  chances  are 
by  the  time  you  read  this  a  big,  fat 
movie  contract  will  have  been  Pon- 
selle's  reward  for  a  small,  trim 
figure. 

Now  we  come  to  the  comics.  Jack 
Benny  and  his  crew,  the  advance 
guard  that  took  to  the  celluloid  trail 
this  Summer,  have  completed  their 
chores  for  Metro-Goldwyn- Mayer's 
"Melody  of  1935."  But  Joe  Penner 
should  be  out  there  when  this  ap- 
pears in  print,  also  Amos  'n'  Andy. 
The  latter,  unfortunate  in  their  first 
movie  venture,  doubtless  will  appear 
to  better  advantage  in  Paramount's 
"Big  Broadcast  of  1935."  In  East- 
ern studios,  Fred  Allen  is  making  his 
debut  before  the  cameras  in  20th 
Century's  production  of  "Sing,  Gov- 
ernor, Sing!"  whiqh  is  replete  with 
radio  names  including  Paul  White- 
man  and  his  band,  Phil  Baker  with 
Beetle  and  Bottle,  and  Dave  Rubinoff. 

Going  Hollywood  again,  we  find 
James  Melton  sweltering  beneath  the 


Wide  World 


LO^tdtjb  iwjj  cm. 


Top,  Eddie  Cantor,  landing  in 
San  Diego  after  a  trip  through 
the  Panama  Canal.  With  him 
was  his  daughter  Marjorie. 
Above,  the  Paul  Whitemans,  in 
the  twin  riding  costumes  which 
voted  them  the  best-dressed 
couple      at      Sulphur      Springs. 

K) 


Alice     Faye,     Frances    Langford,    et 
cetera. 

iNext,  let  us  take  the  opera  stars 
who.  are  as  popular  on  the  air  as  at 
the  Metropolitan.  Making  their 
first  pictures  are  Helen  Jepson,  Gladys 
Swarthout  and  Lily  Pons.  A  possible 
addition  to  this  list  is  Rosa  Ponselle. 
She  had  taken  to  bike  riding  in  the 
effort  to  make  the  weight  of  a  movie 
queen  when  this  was  written.  Grace 
Moore  melted  away  thirty-five 
pounds  to  qualify  for  the  films  and 


Klieg  lights  for  the  first  time  while 
being  directed  in  Warner  Brothers' 
Thin  Air."  Ethel  Merman  and  Ray 
Noble,  the  English  composer-con- 
ductor, are  making  movies,  too.  The 
Rhythm  Girl  is  playing  in  support 
of  Eddie  Cantor  and  the  cast  includes 
Borrah  Minevitch  and  his  Harmonica 
Rascals.  Noble  and  his  orchestra  are 
in  "The  Big  Broadcast  of  1935."  the 
Bing  Crosby  vehicle.  Among  others 
absorbing  California  sunshine  and 
shekels  are  Countess  Olga  Albani.  Jes- 


We  bet  Lanny 
Ross  would  like 
to  be  back  on 
that  fishing 
boat  again. 
This  was 
snapped  while 
on      vacation. 


sica  Dragonette,  Jane  Froman  and 
Dorothy  Page.  To  these  probably 
will  be  added  Burgess  Meredith,  the 
stage  juvenile  so  popular  with  dialists 
as  "Red  Davis,"  and  Lanny  Ross. 
The  Revelers  are  still  another  possi- 
bility. 

And  we  mustn't  forget  those  mak-. 
ing  movie  shorts  this  Summer.  They 
comprise  a  long  list,  but  among  them 
are  The  Voice  of  Experience,  Mr.  and 
Mrs.  Goodman  Ace,  Jerry  Cooper 
and  Benay  Venuta,  Jack  and  Loretta 
Clemens,  Frank  Luther  and  Willard 
Robison.  Nor  should  be  overlooked 
radio  personalities  like  Lowell 
Thomas,  Edwin  C.  Hill  and  Graham 
McNamee,  who  are  the  voices  of  va- 
rious news  reels. 

Meanwhile,  just  another  evidence 
of  how  much  radio  means  to  movie 
theatre  box-offices,  two  popular  se- 
rials are  in  the  process  of  being  filmed. 
They  are  "The  O'Neils"  and  "The 
Air  Adventures  of  Jimmie  Allen."  A 
stage  version  of  the  former  is  also 
planned  for  the  forthcoming  season. 


WOE  PENNER  fades  from  the  kilo- 
cycles and  some  observers  are 
greatly  concerned  thereat.  Penner 
had  long  been  unhappy  in  his  Sun- 
day evening  spot  but  couldn't  con- 
vince his  sponsor  of  the  desirability 
of  revising  the  formula  of  the  pro- 
gram. Joe  thought  Ozzie  Nelson  and 
Harriet  Hilliard  were  given  too  much 
to  do,  that  he  should  change  his  style 
of  comedy  and  delivery  and  that  he 
ought  to  get  more  money.  Finding 
his  patron  unsympathetic  to  these 
ideas,  Joe  preferred  to  quit.  That 
proved  a  point  on  which  all  concerned 
were  in  accord  and  Joe  said  adieu. 
He  swears  he  will  not  return  to  radio 
until  given  control  of  his  own  pro- 
gram. 

■T  remained  for  Fred  Allen  to  de- 
vise   the   chain    letter    to    end    all 
chain  letters.     Here's  his  idea:  "Write- 


By   JAY   PETERS 


■"Rjcrur- 


JL  FRENCH  adage  neatly  framed 
above  her  boudoir  desk  ex- 
presses in  six  words  the  philosophy 
of  Jane  Pickens,  of  the  Pickens  Sis- 
ters. It  reads:  Tout  lasse,  tout  casse, 
tout  passe.  Translated  it  means :  "All 
things  wear  out,  all  things  break,  all 
things  pass  away." 

Thus  compressed  are  some  very 
profound  truths  worthy  of  the  atten- 
tion of  any  perplexed  by  the  prob- 
lems of  modern  life.  So  why  wear 
ourselves  down  with  worry? 


the  names  of  five  people  you  don't 
like  on  a  piece  of  paper.  Send  a 
pound  of  limburger  cheese  to  the 
enemy  heading  the  list.  This  person 
is  instructed  to  send  out  five  pounds 
of  cheese  to  the  others.  In  this  way, 
for  the  cost  of  one  pound  of  limbur- 
ger, you  are  able  to  get  even  with  all 
your  friends — for  a  scent  instead  of 
a  dime!"  Now  who  but  Fred  Allen 
could  have  thought  up  anything  like 
that? 

(Continued  from  page  58) 


Wide  World 


Rubinoff  and 
his  violinettes 
(right)!  The 
noted  maestro 
recently  con- 
ducted a  group 
of  Detroit's 
you  ngsters. 


4m 


Gladys  Swarthout  and  hubby 
Frank  Chapman  (top),  arriv- 
ing in  Hollywood.  The  opera 
star  will  make  her  film  debut 
and  will  glso  appear  in  con- 
certs there.  Clara,  Lu  'n'  Em, 
above,  have  a  new  problem. 
It's    Lu's    adopted    baby. 

41 


CHICAGO 


RED  KROSS  of  the  WLS  "Hoos- 
ier  Sadbusters"  announced  on 
the  air  one  day  that  he  had 
lost  twenty-three  pounds  in  just  one 
month.  Within  the  next  few  days  he 
got  1,100  letters  from  overweight  ladies 
who  wanted  to  know  how  he  had  ac- 
complished it. 

J^ESLIE  ATLASS,  head  man  of 
WBBM  and  the  Chicago  boss  of 
the  Columbia  network,  has  a  unique 
radio  in  his  home.  All  he  has  to  do  to 
get  a  program  is  to  dial  on  a  private 
telephone  direct  to  the  WBBM  studios 
in  the  Wrigley  building.  He  can  with 
that  little  dial  hear  any  station  in  Chi- 


cago or  he  can  pick  up  anything  on  the 
Columbia  network  whether  or  not  any 
Chicago    station    is    broadcasting. 

J^  NEW  YORK  fan  writes  to  Vin- 
ton Haworth  who  is  Jack  Arnold, 
the  love  interest  in  Myrt  and  Marge: 
"Please  send  me  one  of  your  pipes  for 
my  collection.  If  you  don't  want  to 
send  me  one  of  your  best  pipes  buy  a 
cheap  one  and  smoke  it  a  few  times. 
But  be  sure  you  smoke  it  as  my  collec- 
tion of  pipes  of  worthwhile  people  have 
all  been  smoked  by  them."  That  fan 
should  go  after  Wayne  King.  He's  one 
of  Chicago's  bigger  and  better  pipe 
smokers  and  has  dozens  of  them. 


k 


bH  CHASE  GILES 


f  OTS  of  things  happen  in  Chicago. 
It  is  the  town  where  Ben  Bernie 
stays  up  all  night  playing  bridge  and 
all  morning  playing  golf  and  then  tries 
to  catch  up  on  his  sleep  by  cat  naps 
between  shows  in  the  theaters.  It's 
where  Bebe  Daniels  and  Ben  Lyon  re- 
newed their  acquaintance  recently  with 
the  Dolly  sisters,  Jenny  and  Roszika; 
where  Wayne  King  drives  his  speedy 
car  and  flies  his  own  private  airplane 
between  the  city  and  his  northern 
"farm."  Where  Morton  Downey  is  one 
of  the  most  popular  of  all  big  time  en- 
tertainers with  the  night  lifers.  He 
knows  them  all  by  name  and  calls 
them  pal,  while  Mrs.  Downey  spends 
most  of  her  time  in  the  hotel  making 
periodic  telephone  calls  back  to  New 
York  to  see  how  the  children  are  and 
to  California  to  keep  in  touch  with  her 
sisters,  Constance  and  Joan  Bennett. 
Amos  'n'  Andy  live  here.  So  do  Myrt 
and  Marge. 

Jan  Garber  spends  most  of  his  time 
in  Chicago  and  the  rest  of  it  either  on 
tour  or  playing  at  Catalina  Island  on 
the  West  Coast.  Chicago  was  the 
home  of  Abe  Lyman  when  Abe  was  a 
taxi  cab  driver.  It  is  the  town  where 
Paul  Whiteman,  Ted  Fiorito,  Guy 
Lombardo,  Ben  Bernie,  Hal  Kemp, 
Kay  Kyser,  George  (Grik  Hembesse- 
dor)  Givot  and  many  others  rose  to 
fame.  It's  where  Francis  X.  Bushman, 
once  movie  idol  of  the  land,  is  trying 
to  recoup  his  fortune  by  broadcasting, 
acting  in  radio  sketches  and  telling 
gossip  about  Hollywood's  film  stars. 

rW,RYING  to  crash  Broadway  even 
after  success  in  such  cities  as  Chi- 
cago is  a  jittery  proposition.  Take  the 
case  of  Ronnie  and  Van.  They  played 
in  cafes  around  Chicago  for  many 
months.  Then  they  connected  with 
Tony  Wons  and  became  the  comedy 
part  of  his  Sunday  afternoon  NBC 
network  radio  series  called  "The 
House  by  the    (Continued  on  page  79) 

On  May  4,  two  youthful  members  of 
station  WLW  in  Cincinnati,  inter- 
rupted their  broadcast  schedules  long 
enough  for  a  trip  to  the  parson. 
They're  Jeannine  Macy,  blues  singer, 
and     Tom     Richley,     xylophonist. 


PACIFIC 


t>H  DR.  RALPH  L  POWER 


THOSE  five  dusky  lads  from  Ala- 
bama, the  Jones  Boys,  new  NBC 
quintet,  are  doing  well  for  them- 
selves. Still  unspoiled,  they  are  just 
about  primed  for  big-time  radio  work 
.  .  .  Lewis,  26,  the  basso;  Charles,  27, 
and  Herman,  22,  the  tenors;  Bill,  19, 
baritone  and  guitar,  and  Jimmy,  23, 
smallest  of  the  brothers,  does  tenor 
lead  and  comedy  stuff. 

>EN  LEGERE,  actor,  holds  a  rec- 
ord. He  has  been  "killed"  more 
times  and  in  more  varied  ways  than 
any  other  actor  on  the  air  out  this  way. 
Anyway,  that's  a  lot  better  than  hold- 
ing a  record  for  flag-pole  sitting,  mara- 
thon dancing  or  the  like.  He  was  born 
in  Taunton,  Mass.,  has  been  in  drama 
work  all  his  life,  and  is  the  father  of 
six  youngsters. 

Y°U'VE  noticed  that  Walter  Pater- 
son  is  back  in  "One  Man's  Family" 
as  Captain  Lacey.  He  was  in  Holly- 
wood in  pictures  for  six  months,  but 
has  gone  back  to  his  first  love — radio. 

y^UTHORS  often  go  by  contraries. 
That's  true,  anyway,  of  Samuel 
B.  Dickson.  A  gentle,  kindly  indi- 
vidual, he  writes  of  that  blood-thirsty 
swashbuckler,  Joaquin  Murietta,  in 
the  "Winning  the  West"  series.  Well, 
if  you  must  know,  Sam  used  to  tour 
the  state  as  a  salesman  for  ladies' 
waists  before  being  a  producer. 

\0  you  remember  I  told  you  last 
month  about  Stuart  Hamblen's 
KMTR  hillbillies?  The  court  ordered 
Stuart  to  stage  a  sort  of  roundup  of 
his  horses.  They  had  been  getting  into 
neighboring,  gardens. 

But  the  radio  cowboy  wasn't  so  hot 
as  a  horse  catcher.  In  fact,  he  had  to 
let  the  humane  society  man  do  the  job. 
But  the  last  that  Stuart  saw  of  the  fel- 
low, he  was  climbing  a  tree  where  one 
of  the  friendly  horses  had  chased  him. 

She's  Barbara  Jo  Allen  from  San  Fran- 
cisco, heard  as  Beth  Holly  on  "One 
Man's  Family,"  over  the  Notional 
networks.  Barbara's  all  ready  for  the 
ocean  or  a  sun  bath.  And  she's  one 
lady  who  has  never  bobbed  her  hair. 


"TPOM  DALE,  who  produces  and  an- 
nounces the  KFWB  noontime  pro- 
grams, collects  autographs  of  celebri- 
ties on  a  lamp  shade  parchment.  He 
used  to  be  a  radio  operator  .  .  .  single, 
born  in  Idaho  .  .  .  likes  Hungarian 
cooking,  and  swimming. 


mikeman,     has 
cigars    around. 


J^EO     Moen,     KJR 
been    passing    the 
Yep.    It's  a  boy. 

John  Pearson,  on  the  announcing 
staff  of  the  same  station,  wore  a  Cana- 
dian Mounties'  uniform  the  other  day 
while  taking  part  in  the  "True  Stories 
of  the  Northwest  Mounted  Police" 
series.  Sergeant  Peter  Ballard,  one  time 


member  of  the  famed  group,  loaned  the 
outfit  to  the  Seattle  radio  man. 

Johnnie  Walker's  "Isle  of  Golden 
Dreams"  is  still  missed  down  the  Coast. 
But  he's  still  with  KOIN.  Though  per- 
haps best  known  as  an  announcer  and 
singer,  he  organized  his  own  dance 
band  when  twenty-one,  and  has  been 
on  the  air  ten  years. 

Dorothea  Van  Trachtenberg,  once 
with  the  Shanghai  Symphony  Orches- 
tra, has  been  doing  guest  artist  appear- 
ances on  KOMO  with  classical  concert 
recitals. 

John  Lucas,  19-year-old  tenor  from 
Olympia,  did  his  first  radio  "appear- 
ance" not  long  {Continued  on  page  80) 


Eddie  experienced 
a  baffle  royal  when 
his  Italian  neighbor 
walked  into  his  make- 
shift clothesline.  Op- 
posite page,  the 
happy  Honeymoon- 
ers,  Eddie  Albert 
and    Grace    Bradt. 


The  Honeymooners 
are  heard  over  NBC- 
WJZ  at  7  7  A.  M., 
Monday,  Tuesday, 
Friday  and  Saturday. 


ALMOST  two  years  ago  Grace  Bradt  and  Eddie  Al- 
i  bert,  The  Honeymooners  to  you,  came  to  New  York 
from  Cincinnati,  unheralded,  in  their  practically- 
paid-for  Ford-8  Sedan.  These  two  game  youngsters  were 
determined  to  make  a  place  for  themselves  on  the  air.  Ad- 
ventures, heartache,  disillusionment  all  came  their  way. 
Dozens  upon  dozens  of  auditions  came  to  .naught,  but  Eddie 
always  believed  their  break  would  come  the  next  day.  It 
had  to!    And  he  was  right. 

Fortunately,  Eddie  kept  a  diary  of  his  experiences.  To 
this  little  red  book  he  confided  his  hopes  and  despairs,  his 
philosophy  of  life  and  his  opinion  of  the  radio  game  in 
New  York.  To  anyone  interested  in  New  York,  the  radio 
mecca,  and  the  way  radio  is  run,  in  honest-to-goodness 
experiences  of  a  young  couple  trying  to  make  their  mark, 
this  diary  should  prove  a  revelation. 

For  obvious  reasons  the  names  of  the  radio  agent,  Peter- 


tWNEY 


son;  of  the  landlord,  Luigi;  and  of  the  pawn- 
broker, Moskowiti,  are  fictitious.  All  other 
names  and  entries  are  absolutely  authentic. 

October  20,  1933.  Rode  on  subway  for  first 
time  today  and  was  scared  to  death.  Lost 
underground  in  the  Times  Square  station  for 
twenty-five  minutes,  finally  had  to  come  up, 
look  at  the  sun,  get  our  bearings  and  start  all 
over  again.  Saw  Jack  Benny  on  Broadway 
and  44th  Street,  and  in  staring  at  him,  col- 
lided with  someone  else.  Looked  up  and  it 
was  Lawrence  Tibbett.  At  least  they  looked 
like  Benny  and  Tibbett.  Right  now  Grace  is 
feverishly  writing  a  letter  to  her  mother  tell- 
ing her  we're  hobnobbing  with  celebrities. 

October  27th.  Been  here  a  week  now,  and 
only  have  $14  left.  Get  a  lot  of  promises  for 
auditions.  Come,  come,  New  York,  where 
are  those  big  salaries  we've  been  hearing  about? 
November  1st.  Guess  we'll  have  to  go  to  a  pawn  shop 
for  money  to  tide  us  over.  Found  one  on  Eighth  Avenue 
near  45th  Street,  run  by  Herbie  Moskowitz.  of  the  Eighth 
Avenue  Moskowitzes.  But  he'll  only  give  me  three  bucks 
for  my  golf  sticks,  bag  and  all. 

November  2d.  Did  our  first  audition  today  for  Mr. 
Peterson,  a  radio  agent.  Program  for  chain  grocery  stores. 
Grace  and  I  sang  Petting  in  the  Park  and  Together  We 
Two.  Said  they  liked  our  singing  immensely.  I  guess  it'll 
be  just  a  matter  of  days  now  and  we'll  be  in  the  monev. 
$4.85  left. 

November  4th.  Hurray,  we've  got  a  commercial.  Start 
November  15th.  Guess  we'll  pay  Uncle  Moskowitchie  an- 
other social  call.  This  time  it's  Grace's  traveling  bag.  What 
do  we  care,  though,  we're  all  set  and  we  only  landed  two 
weeks  ago.  Thev  told  us  it  takes  a  year  to  get  started. 
Ho,  ho. 


RADIO  MIRROR  UNEARTHS  A  REVEALING  DAILY  RECORD 


44 


If  you've  thought  of  fighting  for 
a  living  via  radio,  read  this  blow- 
by-blow  account  penned  by 
Eddie   (Honeymooners)   Albert 


By      MARY      JACOBS 


MOONER'S  DIARY 


November  6th.  Auditioned  at  Columbia.  Flopped. 
We'll  try  again.  Met  Frank  Wilson,  and  he's  moved  in 
with  me.     Lower  expenses. 

(Frank  Wilson  was  an  ex-roommate  of  the  Cincinnati 
days,  a  writer  who  had  come  to  New  York  looking  for 
fame  and  fortune.  Of  course  he  was  out  of  a  job,  and  out 
of  money.) 

November  7th.  Hotel  Bristol  actually  wants  us  to  pay, 
which  is  rather  embarrassing  when  we've  got  $3  between  us, 
and  Moskowitz  has  most  of  our  stuff.  Guess  we'd  better 
leave. 

November  8th.  While  I. was  out  auditioning,  Grace  and 
Frank  found  our  new  home.  Top  floor  of  an  Italian  speak- 
easy on  48th  Street  off  Broadway.  Got  to  unlock  three  doors 
to  get  in.  $4.50  a  week  for  Frank  and  me.  Grace's  room 
is  |3. 

All  nice  and  smelly. 

What  a  joint!  Grace  doesn't  feel  well.  No  wonder. 
Can't  sleep  at  night  because  cab  drivers  fight  in  street  all 
night  long.  This  morning  no  hot  water.  Frank  went  down 
to  complain  and  found  no  one  speaks  English — so  they  said, 
anyway. 

Can't  spare  a  dime  for  shaving  cream  so  used  some  be- 
longing to  tenant — he  left  it  in  community  bathroom. 
Don't  blame  him  for  leaving  it.  After-shaving  odeur  like 
a  dead  Indian. 

November  9th.  Gave  Grace  50tf  for  food  for  herself. 
We've  had  a  couple  of  hamburgers  and  bananas.  Nothing 
to  do  all  evening  so  we  all  sit  in  our  room  (the  three  of  us 
just  fit  in  if  we're  careful)  and  laugh  and  laugh. 

Tonight  a  parrot  walked  in  through  the  door.  Thought 
we  were  seeing  things.  He  said,  "Howsa  boy?"  and  climbed 
to  Grace's  shoulder.  Frank  said  he  thought  parrot  re- 
sembled Mr.  Moskowitz.  Whoever  owns  parrot  had  better 
keep  him  under  his  protecting  wing,  or  Grace  and  Frank 
and  I  are  going  to  have  "poll  parrot  a  la  king"  for  dinner 


one  of  these  cold  evenings.    Are  we  broke  or  are  we  broke! 

November  10th.  One  more  week  and  we  start  that 
grocery  commercial. 

November  12th.  Have  had  six  auditions  for  one  d — 
fool  sponsor.  Something  always  the  matter,  though  he  says 
he's  satisfied  each  time.  Either  his  Aunt  Tillie  or  his  uncle 
or  the  office-boy  doesn't  like  our  work.  Never  knew  a 
place  where  you  had  to  please  so  many  people. 

Oh,  well,  next  week  the  break  will  come.  It's  got  to. 
With  so  many  irons  in  the  fire  we  can't  miss. 

November  15th.  Peterson  phoned.  Starting  date  for 
program  postponed  until  December  1st.  Delay  left  us  in/ 
awful  hole. 

Thanksgiving.  Boy,  am  I  full!  Went  to  Mr.  Moskowitz 
(by  this  time  he  calls  me  Eddie).  Amazing  what  little  re- 
gard he  has  for  a  fraternity  pin. 
After  I  spoke  sentimentally  of  our 
past  business  relations  and  pictured 
in  glowing  terms  the  possibilities  of 
his  handling  all  our  future  business, 
he  finally,  grudgingly  coughed  up 
$6.  "An  unheard  of  amount  in 
these  days,"  he  warned. 

That  amount  to  last  us  at  least 
a  week  till  our  prospects  start 
popping.  But  we 
decided  to  celebrate 
and  eat  a  decent 
meal.  All  went  down 
to  Gansemeyers,  on 
Thirteenth  Street. 
Stuffed  roast  goose, 
candied  yams,  deli- 
cious yellow  turnips, 
creamed  (Continued 
on  page  56) 


OF  TWO  KIDS'  VALIANT  STRUGGLE  FOR  FAME  ON  THE  AIR 


45 


By 

MRS.  MARGARET  SIMPSON 


If  you  would  like  recipes  for  jellied  salads  and  meat  dishes  which  will 
keep  you  out  of  the  kitchen  for  several  extra  hours  during  the  hot 
weather,  address  your  inquiry  to  Mrs.  Margaret  Simpson,  RADIO 
MIRROR,  1926  Broadway,  New  York,  enclosing  a  self-addressed 
stamped  envelope.     She  also  has  recipes  for  cool  drinks  and  desserts. 


WHAT  are  our  favorite  summer  dishes?"  Jane  Ace 
repeated  my  question.  The  Easy  Aces,  NBC'S 
popular  nit-wit.  team,  were  perched  in  .their 
apartment  overlooking  Central  Park. 

"Corn  on  the  cob,"  she  went  on,  in  the  tone  of  voice  that 
is  one  of  the  reasons  so  many  tune  in  on  this  program 
nightly.  "Iced  appetizers,  all  sorts  of  fruit  and  vegetables, 
especially  corn  on  the  cob  and  asparagus." 

"There  are  other  things,  too,"  Goodman  suggested. 
"What  about  fish  salad  with  the  mustardy  dressing  and 
Farmer's  Chop  Suey  and  all  the  rest  of  the  'Easy  Dishes 
for  Easy  Aces.'  We  call  them  that,"  he  explained,  "be- 
cause— " 

"Because,"  Jane  broke  in,  "we  concentrate  on  the  things 
that  are  easy  to  prepare  and  serve,  cutting  down  as  much 
as  possible  on  the  time  that  has  to  be  spent  in  the  kitchen. 
There's  the  fish  salad,  for  instance.  It  starts  out  like  all 
the  fresh  vegetable  salads  you  serve  in  the  summer,  but  it 
has  the  advantage  of  combining  a  salad  and  a  main  dish. 

"Rub  a  wooden  salad  bowl  with  garlic.  If  you  are  anti- 
garlic,  of  course,  you  omit  this  step,  but  we  consider  it  es- 
sential. Into  the  bowl  put  lettuce  or  romaine  or  both,  cut 
into    strips.     Add    diced    tomatoes,    cucumbers,    radishes, 


celery,  green  pepper,  minced  chives  or  onion.  The  quantity 
and  combination  of  vegetables  depends  on  individual  taste, 
but  this  is  the  favorite  combination  and  we  like  lots  of 
vegetables.  Sprinkle  with  salt,  pepper,  dry  mustard  and 
paprika  and  toss  the  vegetables  with  a  wooden  salad  fork 
and  spoon.  Add  a  tablespoonful  of  vinegar,  plain,  wine  or 
tarragon  vinegar,  and  a  few  drops  of  lemon  juice  and  toss 
again.  Add  three  tablespoons  of  olive  or  salad  oil  and  re- 
peat the  tossing  process.  Add  a  medium  sized  can  of  lob- 
ster, crab,  salmon  or  tuna  fish,  which  has  been  chilling  for 
hours  in  the  refrigerator  or  a  corresponding  quantity  of 
any  cooked  fish  you  may  have  on  hand,  and  mix  thor- 
oughly with  the  vegetables.  Before  the  final  tossing,  put 
in  a  tablespoonful  of  mayonnaise.  Hard  cooked  eggs  may 
be  added  along  with  the  fish,  or  a  cur- 
ried version  of  deviled  eggs  served  Jane  and 
with  the  salad.  The  secret  of  the  fish  Goodman 
salad  is  to  have  all  the  ingredients  have  dined! 
chilled  in  advance  and  to  use  lots  of  Easy  Aces  are 
mustard  which  gives  zip  to  the  fish  sponsored  by 
flavor.  For  an  accompanying  hot  dish,  Anacin.  See 
serve  spaghetti  with  tomato  sauce.  page  55  —  4 
Sometimes     (Continued    on   page    63)           o'clock  column. 


EASY  DISHES  for  EASY  ACES 


46 


ETHEL 

Merman 

By   JOYCE    ANDERSON 


THERE'S  a  brand-new  style  in  manicures  out 
in  Hollywood  these  days,  and  Ethel  Merman, 
star  of  the  Sunday  evening- "Rhythm  at  Eight" 
broadcast,  has  brought  it  back  for  us  to  try. 

"I  tried  it  for  the  first  time  in  'Kid  Millions',"  she 
told  me,  "and  I  was  simply  amazed  at  the  results. 
You'll  notice  it  on  the  hands  of  many  of  the  stars  in 
the  new  pictures,  too.  The  trick  is  to  bring  the  polish 
right  down  to  the  tip  of  the  fingernail.  This  means 
that  the  only  visible  white  space  on  the  nail  is  the 
half-moon  at  the  base.  Its  main  charm  is  that  it 
makes  the  fingers  appear  so  long  and  slender. 

"I  found,  though,  that  it  wasn't  a  good  thing  to 
leave  the  polish  on  for  too  long  a  period — particu- 
larly if  f  used  one  of  the  heavy  red  enamels — since 
it  has  a  tendency  to  dry  the  nails.    As  a  matter  of 
fact,    most   people   don't   change   their   polish    often 
enough.    I  think  it's  a  good  plan  to  manicure  your 
nails  at  least  twice  a  week — oftener,  if  you  make  up  your 
nails  for  special  evening  wear.    Personally,    I   like  to  re- 
move the  polish  at  night  and  not  put  on  a  new  shade  until 
morning.    Girls  who  go   to   the   office,   especially,   should 
change  from  the  brilliant  evening  colors  to  a  more  sub- 
dued, natural  tint." 

This  gave  me  a  chance  to  ask  her  what  advice  she  would 
give  to  office  workers  about  beauty,  inasmuch  as  she  her- 
self worked  in  an  office  before  her  "discovery."  Since  that 
time,  she  has  had  the  benefit  of  both  stage  and  screen  train- 
ing in  the  use  of  cosmetics. 

"It's  amazing,"  she  observed,  "how  much  the  average 
girl  does  know  about  cosmetics  already.  I  suppose  the  mo- 
tion pictures  and  magazines  have  a  great  deal  to  do  with 
that.  Really,  I've  changed  my  make-up  very  little  since  I 
was  a  secretary.  When  I  went  out  to  Hollywood  for  my 
first  picture,  the  experts  out  there  didn't  even  change  the 
line  of  my  eyebrows — which  is  rather  unusual! 

"About  the  only  cosmetic  I  use  today  which  is  radically 
different  is  my  eye-shadow — and  even  eye-shadow  is  being 
worn  in  the  daytime  and  at  the  office  now.  But,  because  it's 
so  new,  it's  the  one  thing  that  most  people  don't  handle 
well.  Eye-shadow  should  be  applied  only  to  the  actual  lid, 
right  over  the  eyeball,  and  should  never  extend  to  the  eye- 


Radio's  rhythm  girl,  who  gives  her  charm  secrets  in  the 
accompanying  article,  is  famous  on  stage  and  screen,  as 
well  as  for  her  Sunday  evening  broadcasts  sponsored  by 
the    makers  of    Lysol   (see    page    53—8   o'clock   column). 


brow  or  the  temple.  That  was  my  first  big  mistake,  before 
I  got  used  to  stage  make-up.  I  brought  the  color  right  up 
to  the  line  of  my  brow,  and  did  I  look  terrible!  I  was  a 
sight! 

"Another  thing  I've  noticed,"  she  continued,  "is  that 
blondes  have  a  great  deal  more  trouble  applying  make-up 
than  brunettes  do.  That's  because,  if  a  blonde  uses  as 
much  rouge  or  powder  or  eye  make-up  as  a  brunette  does, 
she'll  look  badly  over-painted,  while  a  brunette  can  look 
quite  natural  with  the  same  amount.  Blondes  should  be 
particularly  careful  about  their  rouge,  because  too  much  of 
it  makes  a  very  bad  contrast  for  light-colored  eyes.  Of 
course,  that  holds  true  for  dark-haired  girls  with  pale  eyes. 
And  blondes  have  to  be  so  much  more  careful  not  to  have  a 
tint  that  looks  either  orange  or    {Continued  on  page  81) 


Each  month  RADIO  MIRROR's  Beauty  Department  brings 
you  the  beauty  advice  of  radio's  most  glamorous  stars, 
together  with  the  very  latest  and  best  developments  in 
cosmetics  and  aids  to  the  loveliness  which  is  every  woman's 
rightful  heritage.  Write  to  Joyce  Anderson,  RADIO 
MIRROR,  1926  Broadway,  New  York,  for  help  on  your  per- 
sonal beauty  problems,  enclosing  serf-addressed  envelope. 

47 


WHAT  DO  YOU  WANT  TO 


THE  new  Columbia  song- star,  pictured  above,  Has 
brought  along  with  her  from  California  an  espec- 
ially bewitching  blues  voice,  a  pair  of  generously- 
lashed  green  eyes,  and  a  tilted  nose  which  gives  her  that 
Myrna  Loy  look.  "Vee,"  as  they  call  her,  was  born  in 
Santa  Monica  Canyon  and  was  christened  Catherina  Vir- 
ginia. She's  five-feet-three,  weighs  118,  always  wears  blue. 
Is  interested  only  in  evening  clothes  and  hates  sports  attire. 
Oh  yes,  it's  Virginia  Verrill. 

C.  M.  K.,  Park  Ridge,  N.  J.— Anthony  Frome,  "The 
Poet  Prince,"  is  no  more.  In  his  real  person  as  Dr.  Abra- 
ham L.  Feinberg,  he  has  withdrawn  from  the  radio  world 
to  devote  himself  to  his  work  as  rabbi  of  Mt.  Neboh  Con- 
gregation, New  York  City. 

Wanda  Van  V.,  Ilion,  New  York— A  letter  addressed 
to  Gladys  Swarthout,  in  care  of  the  National  Broadcasting 
Company,  Rockefeller  Center,  New  York,  will  reach  her. 
Address  Babs  Ryan  in  care  of  the  Columbia  Broadcasting 
System,  485  Madison  Avenue,  New  York  and  Dick  Powell 
in  care  of  the  Columbia  Broadcasting  Company,  Los 
Angeles,  California. 

J.  Mc,  Lowell,  Mass. — Dr.  Ralph  L.  Power,  who  writes 
the  Pacific  highlights  for  Radio  Mirror,  is  a  Ph.  D.  and  a 
former  college  professor  of  economics.  He  was  with  the 
A.  E.  F.  in  France  for  a  year,  and  in  1922-'23  became  one 
of  the  pioneer  announcers  and  station  managers  in  Los 
Angeles.  In  recent  years  he  has  become  a  free  lance  radio 
writer,  and  maintains  a  downtown  office  as  a  radio  con- 
sultant. Rated  as  one  of  the  most  eligible  "radio  bachelors" 
of  the  Southwest,  he  says  he  is  "waiting  for  a  widow  with 
dough." 

Margaret  from  Camden — Lazy  Dan  is  the  versatile 
Irving  Kaufman,  and  the  Old  English  Wax  program  on 
Sunday  is  the  only  program  he's  on  at  the  present  writing. 
Write  to  Dan  and  Gail  in  care  of  the  National  Broadcast- 
ing Company,  Rockefeller  Center,  New  York,  and  ask  them 
for  their  photographs. 

Miss  A.  M.,  Meriden,  Conn. — If  you're  a  steady  reader 
of  Radio  Mirror,  you  would  have,  by  this  time,  seen  the 

48 


KNOW? 


Write  to  the  Oracle,  RADIO  MIRROR,  1926  Broad- 
way, New  York  City,  and  have  your  questions 
about   personalities  and    radio    programs  answered 


She  just  signed  her  first  commercial.    It's  for  Socony,  and 

Harry  Green  is  to  conduct.     Meet  Virginia  Verrill,  newly 

arrived  singer  from  California!     For  "Socony  Vacuum," 

see  page  53 —  7  o'clock  column. 


picture  of  the  late  Russ  Columbo  which  we  ran  in  connec- 
tion with  the  story  entitled,  "The  True  Inside  Story  of 
the  Winchell-Fidler  Feud,"  on  page  36  of  the  July  issue.  If 
you  want  a  photo  all  by  himself,  I'd  suggest  that  you  ad- 
dress your  request  to  the  Twentieth  Century  Pictures,  1041 
N.  Formosa  Avenue,  Hollywood,  California. 

Dorothy  H.,  New  York  City — Curtis  Arnall  plays  the 
part  of  David  in  "Just  Plain  Bill."  He  also  plays  the  hero 
role  in  "Buck  Rogers  in  the  25th  Century." 

Morris  E.,  New  York  City — How  could  anyone  say 
that  Grace  Moore,  the  famous  opera  star,  didn't  sing  all 
the  songs  in  the  picture,  "One  Night  of  Love!"  Do  you 
know  anyone  who  could  sing  like  her? 

Miss  D.  J.,  New  York — The  Honeymooners,  Grace  and 
Eddie  Albert,  are  not  brother  and  sister,  but  they  will  soon 
be  husband  and  wife.  Did  you  read  "The  Honeymooner's 
Diary"  on  page  44?  You'll  find  out  much  more  about  the 
Honeymooners. 

Miss  M.  C,  Elmhurst,  L.  I. — Your  favorite,  Tito  Gui- 
zar  is  off  the  air  just  now.  However,  he  was  born  April 
8,  1907  in  Guadalajara,  Mexico,  and  he  does  aspire  to  an 
operatic  career. 

Bernard  L.  M.,  Berwick,  Pa.— In  the  "Buck  Rogers  of 
the  25th  Century"  program,  Joe  Grandy  plays  Black  Bar- 
ney, Walter  Tetley  plays  the  part  of  Willy  and  William 
Shelley  plays  Killer  Kane.  Elissa  Landi  at  the  present 
moment  is  a  divorcee,  that's  her  real  name.  Her  mother  is 
Countess  Zanardi-Landi  of  Austria.  Her  age?  Never  mind 
that.    Her  birthday  falls  on  December  6. 

John  T.,  Newark,  N.  J.— If  you  can't  find  what  you're 
looking  for  in  the  article,  "Facing  The  Music,"  on  page  20, 
then  fill  in  the  coupon  at  the  end  of  the  story. 

Miss  Blade,  Mass. — Address  your  letter  to  Tony  Wons. 
in  care  of  the  National  Broadcasting  Company.  Merchan- 
dise Mart,  Chicago,  111. 


J*    if      * 


^'/'*   *    *    * 


— "     S*u     **      ^ 
-  S$*       -tft       «■       *^      *       ft  '  * 


IN       sfe     -»  * 


-^l/noTig  the  many 

distinguished  women  who  prefer 

Camel's   costlier  tobaccos : 

MRS.  NICHOLAS  BIDDLE 

Philadelphia 

MISS  MARY  BYRD 
Richmond 

MRS.  POWELL  CABOT 
Boston 

MRS.  THOMAS  M.  CARNEGIE,  JR. 
New  York 

MRS.  J.  GARDNER  COOLIDGE,  II 

Boston 

MRS.  BYRD  WARWICK  DAVENPORT 

Richmond 

MRS.  ERNEST  DU  PONT,  JR. 
Wilmington 

MRS.  HENRY  FIELD 
Chicago 

MRS.  JAMES  RUSSELL  LOWELL 
New  York 

MRS.  POTTER  D'ORSAY  PALMER 
Chicago 

MRS.  LANGDON  POST 
New  York 

MRS.  WILLIAM  T.  WETMORE 
New  York 


6#M€£  I 


-»I«    ~# 


Copyright,  less 

R.  J.  Reynolds  Tobacco  Company 
Winston- Salem,  North  Carolina 


Atiss  Elphinstone's  Jay-Thorpe  print,  .spattered  "with  carnations,  tucks  more  in  the  belt  for  g^'cry 


"NATURALLY  I  LLKE  CAMELS  BEST. ..." 

MISS    BEATRICE   BARCLAY   ELPHINSTONE 


They  re  so  much  milder  and  have  so  much  more 
ilavor  to  them,  says  this  charming  representative 
ol  XNew  York  s  discriminating  younger  set.  they 
are  tremendously  popular  •with  us  all  because 
they  never  make  your  nerves  jumpy  or  upset. 
And  smoking  a  Camel  really  does  something  lor 
you  ll  you  re  tired — you  smoke  a  Camel  and  you 


leel    like    new  —  it   gives    you   just    enough    'lilt. 

That  is  because  smoking  a  Camel  releases  your 
own  latent  energy  in  a  sale  way — latigue  vanishes. 
And  you  can  enjoy  a  Camel  just  as  olten  as  you 
wish,  because  Camels  never  upset  the  nerves, 
omoke  a  mild,  Iragrant  Camel  the  next  time  you 
are  tired,  and  see  what  a  dillerence  it  makes. 


CAMELS     ARE     MILDER,!     MADE  FROM  FINER,  MORE  EXPENSIVE  TOBACCOS... 

TURKISH   AND    D  OMESTIC  .  .  .  THAN   ANY   OTHER   POPULAR   BRAND 


Sylvia  of  Hollywood  Will 


Your  Figure  for  Tomorrow's  Styles 


Read  the  Table  of  Contents  of  this  Great  Beauty  Book 

DECIDE  HOW  YOU  WANT  TO  LOOK 

DIET   AND   EXERCISE   FOR  GENERAL  REDUCING 

WHEN  FAT  IS  LOCALIZED— Too  Much  Hips,  Lumps  of  Fat  on 
the  Hips,  Reducing:  Abdomen,  Reducing-  the  Breasts,  Firming: 
the  Breasts,  Fat  pudgy  Arms,  Slenderizing  the  Leg's  and  Ankles, 
Correcting:  Bow-legs,  Slimming  the  Thighs  and  Upper  Legs,  Re- 
ducing Fat  on  the  Back,  Squeezing  off  Fat,  Where  There's  a  Will, 
There's  a  Way — to  Reduce 

REDUCING    FOR    THE    ANEMIC 

GAIN  FIFTEEN   OR  MORE  POUNDS   A  MONTH 

IF  YOU'RE  THIN  IN  PLACES— Enlarge  Your  Chest,  Develop 
Your   Legs 

PEOPLE  WHO  SIT  ALL  DAY— "Desk  Chair  Spread,"  Drooping 
Shoulders,   Luncheon    Warnings! 

THE   "IN-BETWEEN"  FIGURE 

KEEP  THAT  PERFECT  FIGURE 

CLOTHES   TIPS    FOR    STRUCTURAL    DEFECTS 

A   FIRM,  LOVELY  FACE 

CORRECTING  FACIAL  AND  NECK  CONTOURS— Off  with  That 
Double  Chin!  Enlarging  a  Receding  Chin,  Slenderizing  the  Face 
and  Jowls,  Refining  Your  Nose,  Smoothing  Out  a  Thin,  Crepey 
Neck,  "Old  Woman's  Bump" 

SKIN   BEAUTY   DIET   AND   ENERGY  DIET 

BEAUTIFUL  HANDS   AND    FEET 

ACQUIRE    POISE    AND    GRACE — OVERCOME    NERVOUSNESS 

ADVICE    FOR   THE   ADOLESCENT— To   Mothers— To    Girls 

DURING   AND    AFTER   PREGNANCY 

THE  WOMAN  PAST   FORTY 


The  Beauty  Secrets  of  Hollywood's 
Glamorous  Stars  Now  Revealed 
by  the  Famous  Madame  Sylvia 

Haven't  you  often  wondered  how  the  gorgeous  screen  stars  of 
Hollywood  keep  their  flattering  figures  and  their  smooth  velvety 
complexions?  Certainly  you  have.  And  it  may  encourage  you  to 
know  that  these  famous  actresses  are  faced  with  problems  identical 
to  yours.  They,  too,  find  themselves  getting  too  fat  on  the  hips, 
abdomen,  arms,  legs  and  ankles.  Or  they  may  realize  that  they 
are  actually  getting  skinny.  Or  they  may  notice  that  their  skins 
are  becoming  muddy  and  blotchy. 

Yet  the  stars  of  Hollywood  always  appear  fresh,  glamorous  and 
radiant  in  their  pictures.  And  contrary  to  public  opinion  the 
movie  cameras  are  more  cruel  than  flattering.  But  very  often  when 
a  Hollywood  star  is  in  need  of  beauty  treatment  she  turns  to  the 
foremost  authority  on  the  feminine  form — Madame  Sylvia. 

Sylvia  of  Hollywood,  as  she  is  often  called,  is  the  personal 
beauty  adviser  to  the  screen  colony's  most  brilliant  stars.  It  is  she 
who  guards  and  preserves  the  exquisite  charms  of  the  screen's 
awe-inspiring  beauties.  It's  she  who  transforms  ordinary  women 
into  dreams  of  loveliness. 

And  now  Sylvia  has  put  all  of  her  beauty  secrets  between  the 
covers  of  a  single  book.  In  No  More  Alibis  you  will  find  all  of  the 
treatments  and  methods  which  have  made  her  a  power  in  Holly- 
wood. You  will  find  out  how  to  reduce  your  weight  15  pounds  a 
month — or  gain  it  at  the  same  rate.  You  will  find  out  how  to  mold 
your  body  into  beautiful  proportions — how  to  acquire  a  firm, 
lovely  face — how  to  keep  your  skin  clear  and  attractive. 

In  this  great  book  Sylvia  names  names.  She  tells  you  the  very 
treatments  she  has  given  your  favorite  screen  stars.  And  she  tells 
you  how  you  can  be  as  lovely  as  the  stars  of  Hollywood — if  not 
lovelier! 

Read  the  table  of  contents  of  this  book  carefully.     Notice  how 
completely  Sylvia   covers   every   phase   of   beauty   culture 
And  bear  in  mind  that  Sylvia's  instructions  are  so  simple 
that  they  can  be  carried  out  in  your  own  room  without 
the  aid  of  any  special  equipment. 

No  More  Alibis  gives  you  the  very  same  informa- 
tion for  which  the  screen  stars  have  paid  fabulous 
sums.   Yet  the  price  of  the  book  is  only  $1.00.  If  un- 
obtainable   from    your    local    department    or    book 
store,  mail  the  coupon  below — today. 


Sign  and  Mail  Coupon  for  this  Amazing  Book  TODAY 


I   Macfadden  Book  Company,  Inc. 

j  Dept.   WG8,   1926   Broadway,   New   York,   N.   Y. 

Send   me,   postage   prepaid,    the  book 


Send   me, 
of  Hollywood. 


'No   More  Alibis"   by    Sylvia 


I  enclose   $1.00. 


City State. 


WHAT  DO  YOU  WANT  TO 


SAY? 


This  is  your  page,  readers!  Here's  a  chance  to  get 
your  opinions  in  print!  Write  your  letter  today, 
have  your  say,  and  maybe  you'll  win  the  big  prize! 


A  typical  pose  of  the  manager  of  "Circus  Night  In 
Silvertown,"  sponsored  by  the  Goodrich  Tire  Co. 
He's  Joe  Cook,  and  he's  now  writing  most  of 
the    script.      See    page    55 — 10    o'clock    column. 


THE   contest   is   still   going   on!     We're   still    paying 
|20.00  for  the  best  letter,  $10.00  for  the  second  best 
and  1 1.00  each   for   the   next   five.     Have   you   had 
your  say?  Address  your  letter  to  the  Editor,  Radio  Mirror, 
1926  Broadway,  New  York,  and  mail  it  by  July  22. 
Here  are  this  month's  prize  winners: 

$20.00  PRIZE  LETTER 

As  an  ardent  radio  enthusiast  I  am  disturbed  by  the 
growing  tendency  of  sponsors  to  chase  like  sheep  after 
the  same  artist;  if  a  singer  clicks  on  some  program 
they  all  want  him.  For  example:  a  certain  popular 
baritone  appears  regularly  on  three  and  sometimes  four 
programs  a  week,  and  I  now  see  that  one  of  radio's  favorite 
tenors  is  to  sing  regularly  on  four  air  shows.  It  seems  very 
unfair  to  the  many  artists  who  need  or  want  such  work, 
and  who  are  certainly  just  as  gifted  if  not  more  so.  It 
also  seems  very  unfair  to  listeners  who  would  eagerly  wel- 
come a  chance  to  hear  other  singers  or  musicians  both 
those  whom  they  know  and  those  who  will  be  the  stars  of 
tomorrow.  Incidentally,  it  must  greatly  increase  the  ex- 
pense of  advertising  to  insist  on  having  an  artist  who  is 
so  much  in  demand.  The  air  is  full  of  wonderful  voices, 
let  us  hear  more  of  them  on  the  fine  programs. 

Anne  Church, 
Harrisburg,  Pa. 

$10.00  PRIZE  LETTER 

You  know  what  happens  when  a  company  comes  out 
with  a  contest  on  "Why  I  like  Wilt-no-more  Toothbrushes" 
in  100  words?  One  million  people  send  in  enthusiastic 
hymns  of  praise.  That  does  not  mean  that  one  million 
folks  suddenly  grab  their  pens  to  go  into  hysterics  over 
the  astounding  merits  of  the  Wilt-no-more  Brush.  No.  It 
just  means  that  999,900  need  money  and  brush  up  on  it 
this  way. 

It  is  about  the  same  with  so-called  radio  popularity. 
There  are  chronic  letter-writers  who  exhibit  their  repressed 
desires  through  telling  the  other  fellow  how  good — or  bad — 
he  is.  It  isn't  for  money  this  time,  but  for  self- 
expression. 

While  the  rest  of  us  .  .  .  the  forgotten  millions  ...  sit  by 


and  either  wear  our  dials  thin   at  a  certain  number,   or 
else  exercise  our  fingers  by  twisting  some  other  station. 

Coursin  Black, 
Philadelphia,   Pa. 

$1.00  PRIZE  LETTER 

In  your  "What  Do  You  Want  to  Say"  column  for  May, 
one  M.  H.  Van  Egmond,  Providence,  R.  I.,  stated  that  he 
or  she  resents  the  huge  salaries  of  the  radio  performers. 

Perhaps  this  person  doesn't  realize  how  much  work, 
worry  and  patience  the  performers  have  to  go  through  to 
reach  that  height  so  that  they  may  appear  faultless  in  the 
eyes  of  the  vast  radio  audience. 

If  a  star  does  rise  from  obscurity  to  fame  it's  only  be- 
cause he  or  she  deserves  it.  They  work  like  the  "devil,"  so 
to  speak,  for  your  entertainment,  to  please  you.  They 
can't  be  stars  forever.  When  the  public  tires  of  them  it's 
"curtains."  They're  soon  forgotten.  I'm  sure  they  earn 
every  cent.     If  they  don't,  why  do  the  sponsors  pay? 

Miss  L.  Jusis, 
Union  Grove,  Wisconsin. 

$1.00  PRIZE  LETTER 

"Town  Hall  Tonight"  is  the  best  tonic  for  over-taxed 
nerves  and  that  depressed  feeling. 

When   Fred  and   Portland  get  together  with   their  wit, 
we  forget  the  wolf  is  at  the  door  and  open  it !   They  adver- 
tise in  such  a  way  that  one  likes  it  and  it  is  not  overdone. 
Amateur  nights  are  a  scream.    I  just  ache  after  the  pro- 
gram is  over,  but  the  laughter  is  worth  it. 

Della  Arline  Horner, 
Massillon,  Ohio. 

$1.00  PRIZE  LETTER 

Here  is  an  S.  O.  S.  for  the  kiddies.  I  think  most  mothers 
will  agree  with  me  that  such  hair-raising  and  thrilling 
serials  as  Jack  Armstrong,  Buck  Rogers,  Tom  Mix,  Jimmy 
Allen  and  the  like  are  too  exciting,  for  the  young  boys 
especially.  Most  all  of  these  programs  are  on  just  before 
the  youngsters'  bedtime.  Is  it  any  wonder  that  we  hear 
talking,  tumbling  and  shrieks  in  the  nursery? 

How   much    better   are   such     {Continued   on   page   72) 

51 


RADIO    MIRROR 


We  Have  With  Us 


RADIO    MIRROR'S       HOW  TO  FIND  YOUR  PROGRAM 


RAPID 

PROGRAM 

GUIDE 

LIST  OF  STATIONS 


BASIC 

SUPPLEMENTARY 

WABC 

WADC 

WOOD 

WHEC 

WOKO 

KRLD 

KTSA 

WCAO 

WBIG 

KSCJ 

WNAC 

KTRH 

WSBT 

WGR 

KLRA 

WMAS 

WKBW 

WQAMI 

WIBW 

WKRC 

WSFA 

WWVA 

WHK 

WLAC 

KFH 

CKLW 

WDBO 

WSJS 

WDRC 

WDBJ 

KGKO 

WFBM 

WTOC 

WBRC 

KMBC 

WDAE 

WMBR 

WCAU 

KFBK 

WMT 

WJAS 

KDB 

WCCO 

WEAN 

WICC 

WISN 

WFBL 

KFPY 

WLBZ 

WSPD 

WPG 

WGLC 

WJSV 

KVOR 

WFEA 

WBBM 

KWKH 

KOH 

WHAS 

KLZ 

KSL 

KIMOX 

WLBW 

WORC 
WBT 

CO  AS 

WDNC 

WALA 

KOIN 

KFBK 

KHJ 

KGB 

KMJ 

KHJ 
KFRC 

KMT 
KWG 

CANADIAN 

KOL 

KERN 

KFPY 

KDB 

CKAC 

KVI 

CFRB 

1.  Find  the  Hour  Column.  (All  time  given  is  Eastern  Daylight 
Saving.  Subtract  two  hours  for  Central  time,  three  for  Mountain 
time,  four  for  Pacific  time.) 

2.  Read  down  the  column  for  the  programs  which  are  in  black 
type. 

3.  Find  the  day  or  days  the  programs  are  broadcast  directly  after 
the   programs  in  abbreviations. 

HOW  TO  DETERMINE  IF  YOUR  STATION  IS  ON  THE  NETWORK 

1.  Read  the  station  list  at  the  left.  Find  the  group  in  which  your 
station  is  included.  (CBS  is  divided  into  Basic,  Supplementary, 
Coast,  and  Canadian;  NBC — on  the  following  two  pages — into 
Basic,  Western,  Southern,  Coast,  and  Canadian. 

2.  Find  the  program,  read  the  station  list  after  it,  and  see  if  your 
group   is   included. 

3.  If  your  station  is  not  listed  at  the  left,  look  for  it  in  the  addi- 
tional stations  listed  after  the  programs  in  the  hour  columns. 

4.  NBC  network  stations  are  listed  on  the  following  page.  Follow 
the  same   procedure  to  locate  your  NBC  program  and  station. 


5RM. 


6  P.M. 


4  P.M. 


3  P.M. 


12 
NOON 


IPM. 


2PM. 


12:00 

Salt  Lake  City 
Tabernacle:  Sun. 
\<i  hr.  Network 
Voice  of  Experi- 
ence: Mon.  Tuea. 
Wed.  Thura.  Fri. 
\i  hr.  WABC 
WCAO  WNAC 
WDRC  WCAU 
WEAN  WJSV 


12:15 

The  Gumps:  Mon. 
Tuea.  Wed.  Thura. 
Fri.  M  hr.  Baaic 
minua  WADC 
WKBW  WFBM 
KMBC  WFBL 
WSPD  WJSV 
WHAS  Plua  WBNS 
KFAB  WCCO 
WHEC  WNAC  plua 
Coaat 


12:30  _      ., 

Romany  Trail: 

Sun.  M  hr.  WABC 
and    Network 
"Mary     Marlin": 

Mon.  Tuea.  Wed. 
Thura.  Fri.  Yi  hr. 
Basic  plua  Coast 
plua  KLZ  WCCO 
KSL 


12:45 
"FiveStarJones:" 

Mon.  Tuea.  Wed. 
Thura.  Fri.  \i  hr. 
WABC  and  Net- 
work 

Orchestra:  Thura. 
Yi    hr.    Network 


1:00 

Church    of    the    Air: 

Sun.  Yi  hr.  Network 
Concert  Minia- 
tures: Wed.  M  hr. 
WABC  WADC  WOKO 
WCAO  WGR  CKLW 
WDRC  WFBM  KMBC 
WCAU  WJAS  WFBL 
WSPD  WJSV  WQAM 
WDBO  WDAE  KERN 
KHJ  KOIN  KFBK 
KGB  KDB  KOL 
KFPY  KWG  KVI 
WGST  WPG  WLBZ 
WBRC  WBT  KVOR 
WBNS  KRLD  KLZ 
WDNC  WOWO  WBIG 
KTRH  WNOX  KLRA 
WFEA  WREC  WALA 
CKAC  WDSU  KOMA 
WCOA  KOH  WMBG 
WDBJ  WHEC  KTSA 
WTOC  KWKH  KSCJ 
WSBT  CFRB  WIBX 
WWVA  KFH  WSJS 
WORC  WKBN 


1:15   ' 

Alexander]  Semmler: 

yi  hr.  Mon.  WABC 
WCAO  WMBR  WQAM 
WDBO  WSJS  WDAE 
WGST  WPG  WBRC 
WDOD  WBIG  WTOC 
WNOX  KLRA  WREC 
WALA  WDSU  WCOA 
WMBD   WDBJ 


1:30. 

Eddie  Dunstedter 
Presents:  Wed.  yi  hr. 
WABC    and     Network 


2:00 

Lazy  Dan:  Sun.  J^  hr. 
WABC  WADC  WOKO 
WCAO  WNAC  WKBW 
WBBM  WKRC  WHK 
CKLW  WOWO  WDRC 
WFBM  KMBC  WHAS 
WCAU  WJAS  WEAN 
KMOX  WFBL  WJSV 
KERN  KMJ  KHJ 
KOIN  KFBK  KGB 
KFRC  KOL  KFPY 
KWG  WHEC  KVI 
WGST  WBT  WBNS 
KRLD  KLZ  KFAB 
WCCO  WLAC  WDSU 
KOMA  WMBG  WDBJ 
KSL  WIBW  WMT 
WSPD  WMAS  WBRC 
Marie.  The  Little 
French  Princess:  Mon. 
Tuea.  Wed.  Thura.  Fri. 
Vi  hr.  WABC  WNAC 
WBBM  WKRC  WHK 
CKLW  WCAU  WJAS 
KMOX  WJSV  KRLD 
KLZ  WDSU  WHEC 
KSL  KHJ  KFBC 
KERN  KMJ  KFBK 
KDB  KWG 


2:15 

The  Romance  of 
Helen  Trent:  Mon. 
Tuea.  Wed.  Thura.  Fri. 
H  hr.  WABC  WNAC 
WKRC  WHK  CKLW 
WCAU  WJAS  KMOX 
WJSV  KRLD  KLZ 
WDSU  WHEC  KSL 
KHJ  KFRC  KERN 
KMJ  KFBK  KDB 
KWG 


2:30 

Eddie  Dunstedter 
Presents:  Sun.  yi  hr. 
WABC  and  Network 
Between  the  Book- 
ends:  Mon.  Tuea.  Wed. 
Thura.  .  Fri.  yi  hr. 
WABC    and    network. 


3:00 

Symphony  Hour  with 
Howard  Barlow:  Sun. 
one  hr.  WABC  WADC 
WOKO  WCAO  WAAB 
WBBM  WHK  CKLW 
WDRC  WFBM  KMBC 
WJAS  WEAN  KMOX 
WFBL  WSPD  WMBR 
WQAM  WDBO  WDAE 
KHJ  WGST  WPG 
WLBZ  WBRC  WICC 
WBT  WBNS  KRLD 
WSMK  KLZ  WBIG 
KTRH  KFAB  KLRA 
WSJS  WFEA  WREC 
WCCO  WALA  CKAC 
WLAC  WDSU  WCOA 
WDBJ  WHEC  KSL 
KWKH  KSCJ  WMAS 
WIBX  WMT  WWVA 
KFH  WORC  WKNB 
WKRC  WDNC.WIBW 
WTOC  KOMA  WHAS 
KGKO  KOH  KOIN 
KVI  KOL  KGB  WDOD 
WNOX  KVOR  KTSA 
WSBT  WHP  WOC 
WMBG  WKBW 
KERN  WCAO  WJSV 
KFPY 

Your  Hostess,  Cobina 
Wright:  Mon.  1  hr. 
Network 

Columbia  Variety 
Hour:  Tuea.  1  hr. 
Baaic  minua  WNAC 
WKBW  WBBM 
WHAS  KMOX  Plua 
Supplementary  minua 
KFBK  KFPY  WIBW 
WWVA  KSL  Plua  Ca- 
nadian Plua  WNOX 
WHP  KOMA  WHAC 
WMBG  WDSU  WBNS 
WREC  WIBX 
Novelty  Orchestra: 
Wed.  yi  hr.  WABC 
and  network       _  _  t 


3:30 

Eddie    Dunstedter: 

yi  hr.  Fri.  WABC  and 
network 


O     L 


4:00 

Poetic  Strings:  Tuea. 

y2     hr.     WABC     and 

network 

La     Forge     Berumen 

Musicale:  Wed.  yi  hr. 

WABC  and  network 

Salvation  Army  Band 

Thurs.j.J4  hr.  Network 

4:15 

Chicago    Varieties: 

Mon.  yi  hr.  WABC 
WADC  WOKO  WCAO 
WKBW  WGR  WBBM 
WKRC  KRNT  CKLW 
WDRC  WFBM  KMBC 
KFAB  WHAS  WCAU 
WJAS  WSPD  WJSV 
WMBR  WQAM 
WDBO  WDAE  KHJ 
KDB  WGST  WPG 
WLBZ  WBRC  WDOD 
KVOR  WBNS  KRLD 
KLZ  LWBIG  WHP 
KTRH  WNOX  KLRA 
WFEA  WREC  WCCO 
WALA  CKAC  WDSU 
WCOA  WMBG 
WDBJ  WTOC  KWKH 
KSCJ  WSBT  WMAS 
WIBW  CFRB  WIBX 
KFH  WSJS  WORC 
KVI  KFPY  WBT 

4:30 

Science  Service:  Tuea: 

yi     hr.     WABC     and 

network 

4:45 

"Orientate":  Mon. 
yi  hr.  WABC  and 
network 

One  of  the  best  of 
the  afternoon  artists 
these  days  has  been 
organist  Eddie  Dun- 
stedter, broadcast- 
ing over  the  CBS 
chain  from  St.  Louis. 
When  we  went  to 
press,  he  had  three 
half-hour  programs, 
one  Sundays,  one 
Wednesdays,  and 
one  Fridays  .  .  . 
Another  summer 
casualty  is  Og,  Son 
of  Fire — a  loss  as 
far  as  children  are 
concerned  .  .  .  Five- 
Star  Jones  is  heard 
again   at    12:45. 


B      R     O 


Si00 

Country  Church  of 
Hollywood;  Sun.  yi 
hr.  WABC  WADC 
WOKO  WCAO  WAAB 
WKBW  WBBM 
WKRC  WHK  KRNT 
CKLW  WDRC  WFBM 
KMBC  KFAB  WHAS 
WCAU  WJAS  WEAN 
KMOX  WSPD  WJSV 
WMBR  WQAM 
WDBO  WDAE  KHJ 
KDB  WGST  WLBZ 
WBRC  WICC  WDOD 
KVOR  WBNS  KRLD 
KLZ  WBIG  WHP 
KTRH  WNOX  KLRA 
WFEA  WREC  WCCO 
WALA  CKAC  WDSU 
KOMA  WCOA  WMBD 
WMBG  WDBJ  WTOC 
KWKH  KSCJ  WSBT 
WMAS  CFRB  WIBX 
WWVA  KFH  WSJS 
WORC  WIBW  KVI 
KFPY   WBT 


5:30 

Crumit  &  Sanderson: 

Sun.  %  hr.  WABC 
WADC  WOKO  WCAO 
WAAB  WGR  WHK 
CKLW  WDRC  WFBM 
KMBC  WHAS  WCAU 
WEAN  KMOX  WFBL 
WSPD  WJSV  WICC 
WBNS  WDSU  KOMA 
WHEC  WMAS  KTUL 
WIBX  WWVA  KFH 
WORC 

Jack  Armstrong: 

Mon.  Tuea.  Wed.  Thura. 
Fri.  %  hr.  WABC 
WOKO  WDRC  WCAU 
WJAS  WEAN  WMAS 
Dick  Tracy:  yi  hr. 
Mon.  Tues.  Wed.  Thura 
Baaic 

"Mickey  of  the  Cir- 
cus": Fri.  yi  hr. 
WABC  WADC  WOKO 
WKBW  WKRC  WHAS 
WEAN  WFBL  WSPD 
WJSV  WDBO  WDAE 
KERN  KHJ  KGB 
KFRC  KOL  KFPY 
KWG  KVI  WBRC 
KVOR  WBNS  WOC 
WDNC  WOWO  WREC 
WALA  WDSU  WCOA 
WMBD  KOH  WMBG 
KSL  KTSA  WTOC 
WIBW  KTUL  WIBX 
WACO  KGKO  WSJS 
WKBN  WSBT  KOMA 
WPG  WLBZ  WCAO 
KFAB  WMAS  WQAM 
KFH  WFEA  KLRA 
KRNT  WMBR  WSFA 
WDOD  WHP  WLAC 
WBIG  KMBC  KWKH 
WACO  WFBM  WNOX 
WJAS  CKLW  KDB 
KSCJ  KTRH  WBBM 
KRLD  WDBJ  WGST 
WORC 


D   - 


52 


7  P.M. 


RADIO    MIRROR 

8P.M.  9RM.  IORM. 


6  P.M. 


6:00 

Amateur  Hour  with 
Ray  Perkins:  Sun.  Vi 
hr.  WABC  WOKO 
WCAO  WAAB  WKBW 
WBBM  WKRC  WHK 
CKLW  WDRC  WFBM 
KMBC  WHAS  WCAU 
WJAS  KMOX  WFBL 
WJSV  KERN  KMJ 
KHJ  KOIN  KFBK 
KGB  KFRC  KDB 
KOL  KFPY  KWG 
KVI  WGST  WBT 
WBNS  KRLD  KLZ 
WREC  WCCO  WDSU 
WHEC  KSL  CFRB 
Buck  Rogers:  Mon. 
Tues.  Wed.  Thurs.  M 
hr.  WABC  WOKO 
WCAO  WAAB  WKBW 
WKRC  WHK  CKLW 
WCAU  WJAS  WFBL 
WJSV  WBNS  WHEC 
Frederic  William 
Wile:  Sat.  M  hr. 
WABC   and   network 


6:15 

Bobby  Benson:  Mon. 

Wed.  Fri.  J4.hr.  WABC 

WAAB   WGR  WCAU 

WFBL  WLBZ  WOKO 

WDRC  WEAN  WHEC 

WMAS 

Carson  Robison:  Tues 

Thurs.    M   hr.    WABC 

and  Network 


6:30 

Smiling  Ed  McDon- 
nell: Sun.  M  hr.  Basic 
minus  WADC  WOKO 
WCAO  WNAC  WGR 
KMBC  WSPD  Plus 
Coast  Plus  WGST 
WLBZ  WBRC  WBT 
WBNS  KRLD  KLZ 
WLBW  WHP  KFAB 
WFEA  WREC  WISN 
WCCO  WLAC  WDSU 
KSL  WWVA  WICC 
WORC 

Kaltenborn  Edits  The 
News:  Fri.  M  hr. 
WABC  and  network 


6:45 

Voice  of  Experience: 

Sun.  U  hr.  WABC 
WADC  WCAO  WAAB 
WKBW  WBBM 
WKRC  WHK  CKLW 
WDRC  WFBM  KMBC 
WHAS  WCAU  WJAS 
WEAN  KMOX  WFBL 
WSPD  WBT  WCCO 
WHEC  WWVA 
Stoopnagle  &  Budd: 
Tues.  Thurs.  M  hr. 
WABC  WCAO  WAAB 
WKBW  WBBM  KRNT 
CKLW  WFBM  KMBC 
WHAS  KFAB  WFBL 
WSPD  WVSV  WBRC 
WICC  WBT  KRLD 
KLZ  WHP  WCCO 
WCOA  WMBG  WHEC 
KFH  WQAM  WDBO 
WMBRWDAEWKRC 
WOKO  KWKH 
WMBD  WDRC  WBIG 
KTUL 


7:00 

Just  Entertainment: 

Mon.  Tues.  Wed. 
Thu.  Fri.  M,  hr. 
WOKO  WNAC  WGR 
WDRC  WHAS  WCAU 
WEAN  WFBL  WSPD 
WJSV  WDBO  WDAE 
KFBK  KFPY  WBRC 
WICC  WBT  KVOR 
WBNS  WOC  WDNC 
WREC  WALA  WCOA 
KOH  WMBG  KTSA 
CFRB  KTUL  WIBX 
WSJS  WHEC  KLZ 
KOMA  WBIG  WSBT 
KMBC  WLBZ  WCAO 
SoconylandSketches: 
Sat.  y*  hr.  WABC 
WOKO  WNAC  WGR 
WDRC  WEAN  WLBZ 
WICC  WMAS  WORC 

7:15 

Orchestras:  Mon. 
Tues.  Wed.  Thurs.  Fri. 
\i  hr.  WABC  WCAO 
WNAC  WGR  WKRC 
WHK  CKLW  WCAU 
WJAS    WJSV 

7:30 

The  O'Neills:  Mon. 
Wed.  Fri.  M  hr.  WABC 
WOKO  WCAO  WGR 
WORC  WCAU  WJAS 
WFBL  WJSV  WHP 
WHEC  WMAS 
WWVA  WORC 
Singin'  Sam:  Tues. 
\i  hr.  WABC  WCAO 
WNAC  WDRC  WEAN 
WJSV  WGR 

7:45 

Boake  Carter:  Mon. 
Tues.  Wed.  Thurs.  Fri. 
14  hr.  WABC  WCAO 
WNAC  WGR  WBBM 
WHK  CKLW  KMBC 
WHAS  WCAU  WJAS 
KMOX  WJSV  WBT 
WCCO  WDRC  WEAN 
KRLD  KOMA  WFBL 
WKRC 


Singin'  Sam  is  back 
with  CBS  again.  So 
far  he  has  only  one 
broadcast  a  week, 
at  7:30  on  Tuesdays. 
But  his  sponsors 
promise  to  give  him 
more  time  when  it 
is  available  on  the 
network  .  .  .  Bobby 
Benson  (6:15)  has 
been  cut  to  three 
times  a  week,  mak- 
ing room  for  Carson 
Robison  on  Tuesdays 
and  Thursdays  .  .  . 
Some  new  voices  on 
the  Lavender  and 
Old  Lace  shows. 
Listen  in  and  see 
what  you  think  of 
them  ...  All  hail 
Guy  Lombardo!  Af- 
ter a  year  on  NBC, 
Guy  is  back  at  Co- 
lumbia. He  starts  a 
new  half-hour  show 
Mondays  at  8:00,  the 
the  8th  of  July,  Un- 
der a  new  sponsor. 
After  a  long  tour  on 
the  road,  the  popu- 
lar band  leader  is 
now  more  or  less  a 
permanent  feature 
of  New  York,  play- 
ing at  the  Waldorf 
Astoria. 


12 
,,RM  MIDNIGHT 


8:00 

Ethel  Merman:  Sun. 
V2  hr.  WABC  WOKO 
WCAO  WNAC  WGR 
WBBM  WKRC  WHK 
CKLW  WO  WO  WDRC 
WFBM  KMBC  WHAS 
WCAU  WJAS  WEAN 
KMOX  WFBL  WSPD 
WJSV  KERN  KMJ 
KHJ  KOIN  KFBK 
KGB  KFRC  KDB 
KOL  KFPY  KWG 
KVI  WGST  WBRC 
WBT  KRLD  KLZ 
KTRH  KFAB  KLRA 
WREC  WCCO  WDSU 
KOMA  KSL  KTSA 
KWKH  KTUL  WADC 
KRNT 

Guy  Lombardo:  Mon. 
V2  hr.  WABC  and  Net- 
work 

Lavender  and  Old 
Lace:  Tues.  Vi  hr. 
Basic  minus  WKBW 
Johnnie  and  the 
Foursome:  Wed.  y2 
hr.  WABC  WADC 
WOKO  WCAO  WNAC 
WGR  WBBM  WKRC 
WHK  KRNT  CKLW 
WDRC  WFBM  KMBC 
KFAB  WHAS  WCAU 
WJAS  WEAN  KMOX 
WFBL  WSPD  WJSV 
WCCO 

Kate  Smith  Hour: 
Thurs.  one  hr.  WABC 
and  network 
Leith  Stevens'  Har- 
monies: Fri.  y-i  hr. 
WABC  and  network 


8:15 

Edwin  C.   Hill:  Mon. 
Wed.     H     hr.     WABC 
and  Network 
Modern    Minstrels: 
Sat.  M  hr. 


8:30 

Gulf  Headliners:  Sun. 
\4  hr.  WABC  WADC 
WOKO  WCAO  WNAC 
WKRC  WHK  CKLW 
WDRC  WFBM  WHAS 
WCAU  WJAS  WEAN 
WFBL  WSPD  WJSV 
WNBF  WMBR 
WQAM  WDBO 
WDAE  WGST  WLBZ 
WBRC  WICC  WBT 
WDOD  WBNS  KRLD 
WSMK  WDNC 
WOWO  WBIG  WHP 
KTRH  WNOX  KLRA 
WFEA  WREC  WALA 
WSFA  WLAC  WDSU 
WCOA  WDBJ  WHEC 
KTSA  WTOC  KWKH 
WSBT  WMAS  KTUL 
WACO  WWVA  KGKO 
WSJS  WORC  WKBN 
KRGV 

Pick  and  Pat:  Mon. 
y2  hr.  WABC  and  net- 
work 

Melodiana,  Abe 
Lyman:  Tues.  yj  hr. 
Basic  Plus  WOWO 
WCCO  CFRB 
Everett  Marshall: 
Wed.  \4  hr  Basic 
Wed.  y2  hr.  Basic  Plue 
Coast  Plus  WOWO 
WBT  KRLD  KLZ 
WLAC  KOMA  WDSU 
KSL  WIBW  WCCO 
True  Story  Hour: 
Fri.  y2  hr.  WABC 
WADC  WOKO  WCAO 
WNAC  WGR  WBBM 
WHK  CKLW  WDRC 
WFBM  KMBC  KFAB 
WHAS  WCAU  WJAS 
WEAN  KMOX  WFBL 
WSPD  WJSV  KERN 
KMJ  KHJ  KOIN 
KFBK  KGB  KFRC 
KDB  KOL  KFPY 
KWG  KVI  WBT  WOC 
KLZ  WCCO  WHEC 
KSL  WORC 


9:09 

"Six-Gun      Justice": 

Mon.  y2  hr.  WABC 
and  network 
Romance:  Wed.  J-£  hr. 
WABC  and  network 
CamelCaravamihurs. 
y2  hr.  Basic  Plus  Sup- 
plementary minus 
KFBK  KDB  KFPY 
KVOR  KLZ  WSBT 
WWVA  KGKO  WGLC 
KOH  WDNC  KHJ 
Plus  WGST  WBNS 
KFAB  WREC  WOWO 
WDSU  KOMA  WMBD 
WMGB  KTUL  WACO 
WNAX  WKBM 
Hollywood  Hotel: 
Fri.  one  hr.  Basic  Plus 
Coast  minus  KFPY 
KFBK  KDB  Plus  Sup- 
plementary minus 
WWVA  WGLC  Plus 
Canadian  Plus  WOWO 
WGST  WBNS  KFAB 
WREC  WDSU  KOMA 
WMBG  WMBD  KTUL 
WACO  WNAX  WNOX 
WIBX  WKBH 


9:30 

Phil  Spitalny's  Hour 
of  Charm:  Tues.  y2  hr. 
WABC  WADC  WOKO 
WCAO  WNAC  WGR 
WBBM  WKRC  WHK 
CKLW  WDRC  WFBM 
KMBC  WHAS  WCAU 
WJAS  WEAN  KMOX 
WFBL  WSPD  WJSV 
KERN  KMJ  KHJ 
KOIN  KFBK  KGB 
KFRC  KDB  KFPY 
KWG  KVI  KLZ  KSL 
WMAS  WCCO  KFAB 
Mark  Warnow:  Wed. 
y2  hr.  WABC  and  net- 
work 

Fred  Waring:  Thurs. 
one  hr.  Basic  Plus  Coast 
Plus  Supplementary 
minus  KDB  KWKH 
WSBT  WWVA  Plus 
WGST  WBNS  KFAB 
WREC  WDSU  KOMA 
WMBG  KTUL  WACO 
WNAX  WKBN  KNOX 
WMBD  Plus  Canadian 
Melody  Masterpieces: 
Sat.  y2  hr.  WABC  and 
network 


Another  CBS  new 
program  that  for- 
merly was  an  NBC 
feature  is  the  Pick 
and  Pat  show.  The 
two  Irish  comedians 
are  telling  jokes  on 
each  other  now  at 
8:30  Mondays,  with 
the  same  sponsor  as 
before  .  .  .  True 
Story  Hour  is 
scheduled  to  go 
through  the  summer 
months  .  .  .  Edwin 
C.  Hill  has  been  put 
on  sustaining  at  the 
same  hour  (8:15)  he 
occupied  during  the 
winter  and  spring. 
He  broadcasts  twice 
a  week,  Mondays 
and  Wednesdays  .  .  . 
Kate  Smith  has  also 
been  given  a  sus- 
taining program.  She 
is  heard  now  on 
Thursdays  for  an 
hour,  starting  at 
8:00,  making  her 
CBS's  favorite  artist. 


lOeOO 

Wayne  King.  Lady 
Esther:  Sun.  Mon.  y2 
hr.  WABC  WADC 
WOKO  WCAO  WAAB 
WKBW  WBBM 
WKRC  WHK  CKLW 
WDRC  WFBM  KMBC 
WHAS  WCAU  WJAS 
KMOX  WFBL  WSPD 
WJSV  KERN  KMJ 
KHJ  KOIN  KFBK 
KGB  KFRC  KDB 
KOL  KFPY  KWG 
KVI  WBNS  KRLD 
KLZ  KFAB  WCCO 
WDSU  WIBW 
Camel  Caravan:  Tues 
Vi  hr.  WABC  WADC 
WOKO  WCAO  WNAC 
WKBW  WBBM 
WKRC  WHK  CKLW 
WOWO  WDRC 
WFBM  KMBC  WHAS 
WCAU  WJAS  WEAN 
KMOX  WFBL  WSPD 
WJSV  WMBR  WQAM 
WDBO  WDAE  KERN 
KMJ  KHJ  KOIN 
KFBK  KGB  KFRC 
KDB  KOL  KFPY 
KWG  KVI  WPG 
WGST  WLBZ  WBRC 
WICC  WBT  WDOD 
KVOR  WBNS  KRLD 
KLZ  WDNC  WKBN 
WBIG  WHP  KTRH 
WFAB  KLRA  WFEA 
WREC  WISN  WCCO 
WALA  WSFA  WLAC 
WDSU  KOMA  WMBD 
KOH  WMBG  WDBJ 
WHEC  KSL  KTSA 
WTOC  KWKH  KSCJ 
WMAS  WIBW  KTUL 
WIBX  WACO  WMT 
KFH  KGKO  WSJS 
WORC  WNAX 
Burns  and  Allen: 
Wed.  }4  hr.  Basic  minus 
WHAS  Plus  Coast  Plus 
WBT  KRLD  KLZ 
WBIG  KTRH  WCCO 
WDSU  KOMA  KSL 
KTSA  WORC  WOWO 
Richard  Himberwith 
Stuart  Allen:  Fri.  }2 
hr. 

California  Melodies: 
Sat.  }/2  hr.  WABC 
and   Network 


10:30 

Fray    &     Braggiotti: 

Sun.    M   hr. 

Lilac      Time:      Mon. 

Y2   hr. 

Alemite    Quarter 

Hour:    Thurs.    J4    hr. 

WABC    and    Network 

Stoopnagle    and 

Budd:  Fri.   H  hr. 


The  Camel  Cara- 
van departs  a  day 
or  two  after  we  come 
out  on  the  news- 
stands, according  to 
Walter  O'Keefe's 
manager.  It  will  be 
back  in  the  fall,  but 
without  its  feminine 
star,  Annette  Han- 
shaw.  Annette  wants 
a  show  of  her  own, 
based  on  her  own 
ideas  of  what  a  radio 
program  should  be. 
So  far  she  has  turned 
down  two  offers  from 
sponsors  because 
they  wouldn't  allow 
her  to  direct  the  pro- 
gram .  .  .  Around 
the  first  of  July,  Fred 
Waring's  hour  is 
scheduled  to  move 
into  a  Tuesday  spot. 


11:00 

Archie  Bleyers  Or- 
chestra: Mon.  Sat. 
WABC  and  Network 
Dance  Orchestra: 
Fri.  WABC  and  Net- 
work 


11:30 

Dance    Orchestra: 

Sun.  WABC  and  Net- 
work 

Dance  Orchestra: 
Mon.  WABC  and  Net- 
work 

Dance  Orchestra: 
Tues.  Sat.  WABC  and 
Network 

Dance  Orchestra: 
Wed.  Fri.  WABC  and 
Network 


Rebroadcasts     For 
Western  Listeners: 


11:30 

Pick  and  Pat:  Mon. 
y2  hr.  KRNT  WFBM 
WHAS  KMOX  KERN 
KMV  KHV  KOIN 
K*  HR  KGB  KFRC 
KDB  KOL  KFPY 
KWG  KVI  KLZ  KSL 
The  Camel  Caravan: 
Thurs.  y2  hr.  KERN 
KMJ  KHJ  KOIN 
KFBK  KGB  KFRC 
KDB  KOL  KFPY 
KWG  KVI  KLZ 
KVOR      KOH      KSL 


12:30 

Richard  Himber:  Fri. 
y2  hr.  KERN  KMJ 
KHJ  KOIN  KFBR 
KGB  KFRC  KDB 
KOL  KFPY  KWG 
KVI  KLZ  KSL 


More  of  the  same: 
Speaking  of  Fred 
Waring — Stoopnagle 
and  Budd,  the  two 
comics  who  have 
finally  landed  two 
sponsors,  one  at  6:45 
Tuesdays  and  Thurs- 
days (which,  we  un- 
d  ersta  nd  ,  expires 
shortly)  and  the 
other  the  same  man 
that  pays  for  Fred 
Waring.  As  a  mat- 
ter of  cold,  hard 
fact,  Stoop  and  Budd 
are  being  incorpo- 
rated into  the  War- 
ing hour,  as  the 
comedy  relief.  This 
will  probably  cancel 
their  Friday-night, 
half-hour  program, 
which  has  been  on 
sustaining  .  .  .  Have 
you  read  the  story  in 
this  issue  of  RADIO 
MIRROR  about  the 
"feud"  b  etwee  n 
Gracie  Allen  and 
Mary  Li  vi  n  gsto  n  e 
(Mrs.  Jack  Benny)  ? 
.  .  .  Incidentally, 
Gracie  still  has  a 
hard  time  remem- 
bering that  the  new 
orchestra  leader  for 
her  program  is  Ferde 
Grofe.  Now  and 
again  she  forgets 
and  calls  Ferde  by 
the    wrong     name. 


53 


RADIO    M IRROR 


NOON 


IRM 


2  P.M. 


3  P.M. 


4PM. 


5RM 


6RM. 


12:00 

Tastyeast  Op- 
portunity Mati- 
nee: Sun.  y<i  hr 
Network 


12:15 

Merry     Macs 

T  u  e  s  .  Wed 
Thurs.  Fri.  X  hr 
Genia  Fonari 
ova,   soprano 

Sat.    X  hr.   Net- 
work 


12:30 

Radio  Ci  t  y 
Music  Hall:  Sun. 
Hour — Network 
Words  and 
Music:  Tues. 
Wed.  Thurs.  Fri. 
y2  hr.  WJZ  and 
Network 


1:00 

Jimmy     Garri- 

gan    Orchestra: 

Mon.  Tues.  Wed. 
Thurs.  Fri.  Sat. 
y2  hr.  WJZ  and 
Network 


1:30 

Sunday  Forum: 

Sun.  y2  hr.  Net- 
work 

National  Farm 
and  Home 
Hour:  Mon. 
Tues.  Wed.  Thurs. 
Fri.  Sat.  1  hr. 
WJZ  and  Net- 
work 


2:30 

NBCMusic  Guild: 

Mon.  Thurs.  one 
hr.  WJZ  and  Net- 
work 

Light  Opera  Com- 
pany: Tues.  one  hr. 
WJZ  and  Network 
Playlett:  Sat.  y2 
hr.  WJZ  and  Net- 
work 


2:45 

Rita    Lester: 

X  hr. 


Fri. 


LIST  OF  STATIONS 

BLUE  NETWORK 
BASIC  WESTERN 

WPTF  KPRC 

WTMJ  WEBC 

KSTP  WRVA 

WWNC  WJAX 

WKY  WFLA 

WBAP  WOAI 
WLS 


WJZ 

WSYR 

KSO 

WBAL 

WHAM 

KWK 

WMAL 

KDKA 

WREN 

WBZ 

WJR 

KOIL 

WBZA 

WENR 
WGAR 

/»AA< 

KOA 

WVJA2 

KGO 

KDYL 

KFI 

WEAF 
WTAG 
WBEN 
WCAE 
WTAM 


KSTP 
WTMJ 


WIOD 
WFLA 
WWNC 


CANADIAN 

CRCT  CFCF 


KGW 
RED  NETWORK 

BASIC 

WWJ  WGY  WEEI 

WLW  I         WJAR  KSD 

WSAI  \         WCSH  WDAF 

WFBR 
WRC 

WESTERN 

WEBC  WKY  KVOO 

KPRC  WOAI  WFAA 

SOUTHERN 

WIS  WJAX  WSB 

WPTF  WMC  WSM 

WRVA  WJDX  WSMB 

COAST 

KHO  KGO 

KDYL  KHJ 

KOA  KGW 


KOMO 
KHO 


WHO 
WMAO 
WOW 
WTIC 


WBAP 
KTAR 


WAPI 
WAVE 


KOMO 
KFI 


12:00 
Masquerade: 

Mon.  Tues. 
Wed.  Thurs. 
Fri.  X  hr.  Net- 
work 

12:15 

What   Home 

Means  to  Me: 

Sun.  X  hr. 
Basic  plus 
Coast  plus 
KVOO  KPRC 
Honeyboy  and 
Sassafras : 
Mon.  Tues . 
Wed.  Thurs.  Fri. 
Sat.  X  be 

12:30 

University  of 
Chicago  Dis- 
cussions: Sun- 
}4  hr.  Network 
Merry  Mad- 
ca  ps :  Mon. 
Tues.  Wed. 
Thurs.  Fri.  Sat. 
Yi  hr.  Network 


1:00 

Road  to 
Romany:  Sun. 
y2  hr.  WEAF  and 
Network 


1:15 

Orchestra:  Tues. 
Wed.  Thurs.  Fri. 
WEAF  and.Net- 
work 


1:30 

Words  and 
Music:  Sun. 
y2  hr.  (network 
listing  not 
available) 
Master  Music 
Hour:  Tues.  1  hr. 
Airbreaks: 
Thurs.  y2  hr. 


2:00 

Sally  of  the 
Talkies:  Sun.  X> 
hr.  Basic  plus 
WJDX  WSMB 
WSM  WMC  WSB 
WAPI 

Two  Seats  in  the 
Balcony:  Wed.  y2 
hr.  Network 
Temple  Bells: 
Thurs.  Yt  hr. 
Magic  of  Speech: 
Fri.  y2  hr.  Network 


2:30 

Al  Pierce's  Gang: 

Tues.  Thurs.  y2  hr. 
Kitchen    Party: 

Fri.  y2  hr.  Basic 
plus  Western  plus 
Coast  plus  KYW 
KTHS  KTBS 
Week-end  Revue: 
Sat.  one  hr.  WEAF 
and    Network 


3:00 

"Marco  the  Wan- 
derer": Fri.  y2  hr. 
WJZ  and  Network 

3:15 

Sketch:    Wed.    X   hr. 

Network 

3:30  — 

Sunday  Vespers:  Sun: 

hr.    Network 
Vaughn     de     Leath: 

Mon.  Fri.   y2  hr.  WJZ 
and  Network 
Nellie    Revell:     Tues. 
y2   hr.   WJZ  and  Net- 
work 

Sketch:  Thurs.  Y2  hr. 
WJZ  and  Network 


National  Farm  and 
Home  Hour  goes  in- 
to its  eleventh  sum- 
mer stretch  and  it 
promises  that  things 
are  only  beginning 
to  happen.  Perhaps 
you  heard  the  anni- 
versary party  not  so 
long  ago?  .  .  .  The 
Sunday  Forum  at 
1 :30  is  a  bright  fea- 
ture for  hot  holidays, 
if  you  happen  to  be 
in  town  or  near  a 
radio  .  .  .  The  Music 
Guild  continues  to 
stay  at  the  top  in 
afternoon  popular- 
ity. So  far  the 
schedule  calls  for 
two  broadcasts  a 
week  at  2:30. 


4:00 

Betty  and  Bob:  Mon. 
Tues.  Wed.  Thurs.  Fri. 
X  hr. — Basic  minus 
KSO  KWCR  WREN 
Plus  Coast  Plus  WOAI 
WLW  WFAA  WTMJ 
KSTP  KVOO  WKY 
KPRC 

4:15 

Songs    and    Stories: 

Mon.    X  hr.   Network 
Easy  Aces:    Tues.  Wed. 
Thurs.  WJZ  and  Network 

4:30 

Uncle  Ned:  Sun.  X  hr. 
WJZ  and  Network "» 
Radio  Guild:  Mon.  one 
hr.  WJZ  and  Network 
Temple  of  Song:  Tuea. 
y2  hr.  WJZ  and  Network 

4:45 

General  Federation  of 
Women's  Clubs:  Fri. 
X  hr.  WJZ  and  'Network 


According  to  the 
agency  which  handles 
them,  Easy  Aces  are 
shifting  to  an  after- 
noon spot  at  4:15, 
Tuesdays,  Wednes- 
days, Thursdays.  This 
makes  the  third  time 
since  mid  winter,  that 
the  popular  team  has 
changed  its  position 
on  this  program 
guide  .  .  .  Listen  to 
Uncle  Ned,  Sundays 
at  4:30. 


5:00 

Roses  and  Drums:  Sun. 
y2  hr.— Basic  plus  WLW 
KTBS  WKY  KTHS 
WBAP  KPRC  WOAI 
Your  Health:  Tues.  U 
hr.    Network 

Crosscuts  from  Log  of 
Day:  Wed.  y2  hr.  WJZ 
and  Network 


5:15  "■"• r 

Jackie      Heller:      Tues. 
Fri.  Sat.    X  hr.  Network 


5:30 

Singing  Lady:  Mon. 
Tues,  Wed.  Thurs.  Fri. 
X  hr.  WJZ  WBAL  WBZ 
WBZA  WHAM  KDKA 
WGAR  WJR  WLW 


5:45 

Bob  Becker's  Fireside 
Chat  About  Dogs:  Sun. 
X  hr.  Basic  plus  WMT 
WCKY  WFIL 
Little  Orphan  Annie: 
Mon.  Tues.  Wed.  Thurs. 
Fri.  Sat.  X  hr.— Basic 
minus  WENR  KWCR 
KSO  KWK  WREN 
KOIL  Plus  WRVA 
WJAX  CRCT  WCKY 
WPTF  WFLA  CFCF 
WIOD 


NATIONAL 


1:00 

Home   Sweet   Home: 

Mon.  Tues.  Wed.  Thurs. 

Fri.  X  hr.  WEAF  and 

Network 

3:15 

Vic   and   Sade:    Mon. 

Tues.      Wed.      Thurs. 

Fri.  Basic  minus  WLW 

plus  KYW  KFI 

3:30 

Penthouse  Serenade, 
Don  Mario:  Sun.  y2 
hr — Basic  plus  Coast 
Oxydol's  Ma  Perkins: 
Mon.  Tues.  Wed.  Thurs. 
Fri.  X  hr. — Basic  minus 
WJAR  WHO  WDAF 
WMAQ  WOW— plus 
WKBF  WSM  WSB 
WAPI  WAVE  WSMB 

3:45: 

Dreams  Come  True: 

Tues.  Wed.  Thurs.  X 
hr.  Basic  minus  WHO 
WDAF  WMAQ  WOW 
The  Herald  of  San- 
ity: Fri.   X  hr. 

Sallie  of  the  Talk- 
ies (Sundays  at 
2:00)  has  a  new 
feminine  star.  Ireene 
Wicker,  popular 
lead  of  several  net- 
work dramatic  and 
singing  shows,  has 
recently  been  in- 
stalled in  this  after- 
noon  program. 
Henry  Saxe,  Isabelle 
Randolph,  and  Mur- 
ray Forbes  will  sup- 
port Ireene  in  this 
story  which  prob- 
ably will  have  Paris 
as  its  background. 


4:00 

Woman's  Radio  Re- 
view: Mon.  Tues.  Wed. 
Thurs.   Fri.    y2   hr. 


4:15 

Carol     Deis,     soprano: 

Sat.    X   hr.   WEAF  and 
Network 


4:30 

Harry  Reser's  Orches- 
tra: Sun.  X  hr.  Basic 
minus  WFBR  WLIT 
KSD  WHO  WOW 
Songs:  Mon.  Tues.  Wed. 
Fri.  X  hr.  WJZ  and 
Network 


4:45 

Dream     Drama:     Sun 

X       hr. — Basic      minus 
WHO    WOW 
Harvest  of  Song:  Mon. 
Thurs.    X    hr.    WJZ   and 
Network 


Bill  Baar,  who  is 
Grandpa  Burton  on 
Mondays,  Wednes- 
days, and  Fridays  at 
5:15,  takes  all  the 
various  parts  in  his 
shiow,  speaking  some- 
times as  eight  or  nine 
different  people  in 
the  fifteen  minutes 
allotted  him  .  .  .  Did 
you  see  what  our  new 
music  department  had 
to  say  about  the 
theme  songs  in  Sun- 
day's House  By  the 
Side  of  the   Road? 


5:00 

Kay      Foster,      Songs: 

Mon.   X  hr.   Network 

Shirley  Howard:  Wed. 
Fri.  X  hr.  WEAF  and 
N  etwork 

N't'l  Congress  Par- 
ents, Teachers  Pro- 
gram: Thurs.  }2  hr. 
Network 


5:15 

Grandpa  Burton:  Mon. 

Wed.    Fri.    X    hr. 


5:30 

The  House  By  Side  of 
Road:  Sun.  J^  hr. — 
Basic  plus  WWNC  WIS 
WPTF  KPRC  WKY 
WOAI  KVOO  WBAP 
plus  WTAR  KTHS 
WVAX  KSD  plus 
Canadian 

Kay  Foster:  Thurs.  X 
hr. 

Alice   in   Orchestralia: 

Mon.   X   hr.   Network 

I  nterview,  NellieRevell : 

Fri.   X   hr. 

Our  American  Schools: 

Sat.  H  hr.— Network 


5:45 

Nursery  Rhymes:  Tues. 

X  hr.  Network 


54 


RADIO    M I RROR 


6PM 


7PM 


8PM. 


9PM. 


10PM. 


IIPM. 


MIDNIGHT 


6:00 
,U.  S.  Army  Band: 

I  Mon.  H  hr:  Network 
Winnie  -  The  - 
Pooh:  Tues.  Fri. 
WJZ  and  Network 
Education  in  the 
News:  Wed.  J4  hr. — 
Network 

"The  Little  Old 
Man":  Thurs.  Y 
hr.    Network 


6:15 

Ivory  Stamp  Club: 

Mon.  Wed.  Fri.  Y 
hr.  WJZ  WBZ  WBZA 
Orchestra:  Tues. 
Thurs.  M  hr.  Net- 
work 


6:30 

Grand  Hotel:  Sun. 
Y  hr.  Basic  plus 
Coast  plus  WTMJ 
KSTP  WEBC 
Press  Radio  News: 
Mon.  Tues.  Wed. 
Thurs.  Fri.  Sat.  WJZ 
and  Network 


6:45 

Lowell      Thomas: 

:  Mon.  Tues.  Wed. 
Thurs.  Fri.  Y  hr  — 
WJZ  WGAR  WLW 
CRCT  WBZ  WBZA 
WSYR  WBAL 
WHAM  WMAL 
WJAX  WFLA 
KDKA  WJR  CFCF 
WIOD  WRVA 


6:00 

Catholic   Hour:    Sun. 

Y  hr. — Network. 
Congress        Speaks: 

Fri.  Y  hr.  WEAF  and 
Network 

Orchestra:  Tues. 
Wed.  Thurs.  Y  hr 
Network 

6:15 

Mid-week    Hymn 

Sing:     Tues.     Y.    hr. 

Network 

6:30 

Continental  Varie- 
ties: Sun.J  ^  hr.  WEAF 
and  Network 
Press  Radio  News: 
Mon.  Tues.Wed.  Thurs. 
Fri.  Sat. 

6:45 

Billy  and   Betty: 

Mon.       Tues.       Wed. 
Thurs.  Fri.  WEAF  and 
Network 
Songfellows:    Sat. 

Y  hr.  WEAF  and  Net- 
work. 

Major  Bowes  now 
has  a  program  sec- 
ond in  popularity 
only  to  Jack  Benny, 
according  to  the 
popularity  chart 
which  advertising 
agencies  accept  as 
the  last  word.  You 
should  see  the  list 
of  amateurs,  too, 
who  have  been 
given  professional 
work  as  the  result  of 
their  performances 
on  this  show.  Some 
of  them  are  for  six 
weeks  or  more. 


7:00 

Jack  Benny:  Sun. 
Basic  Plus  Western 
minus  WWNC  WBAP 
WLS  Plus  WKBF 
WIBA  KFYR  WIOD 
WTAR  WAVE  WSM 
WSB  WSMB  KVOO 
WFAA  KTBS  WSOC 
WDAY  WMC 
Amos  and  Andy: 
Mon.  Tues.  Wed. 
Thurs.  Fri.  Y'  hr.— 
Basic,  minus  KWK 
KWCR  WREN  KSO 
KOIL  —  plus  CRCT 
WRVA  WPTF  WIOD 
WFLA  WCKY 


7:15 

Tony  and  Gus:  Mon. 
Tues.  Wed.  Thurs.  Fri." 
Y  hr.  WJZ  and  Net- 
work 


7:30 

Baker's  Broadcast, 
Joe  Penner:  Sun.  Y 
hr.  —  Basic  plus 
Western  minus  WWNC 
WBAP  Plus  Coast  Plus 
WSMB  KVOO  WFAA 
Grace  Hayes:  Tues. 
M  hr.  WJZ  and  Net- 
work 

Floyd  Gibbons:  Thurs. 
Y  hr.  WJZ  and  Net- 
work 


7:45 

Dangerous  Paradise: 

Mon.  Wed.  Fri.  Y  hr. 
Basic  Plus  KTBS  WSM 
WSB  WFAA  WKY 
WLW  WHO 


8:00 

NBC  String  Sym- 
phony: Sun.  %  hr. 
WJZ  and  Network 
Eno  Crime  Clues: 
Tues.  Y  hr. — Basic 
minus  WHAM  WENR 
plus  WLW  WLS 
Hal  Kemp  Orchestra: 
Wed.  y2  hr.  WJZ  and 
Network 

Irene  Rich:  Fri.  Y 
hr. — Basic  minus  WjR 
WGAR  WENR  KWK 
plus  WLS  WSM  WMC 
WSB  WAVE 
Phil  Cook  Show 
Shop:  Sat.  Y  hr. 
Network 


8:15 

Morton  Downey:  Fri. 
Y  hr.  Basic  plus  WFI 
WKBF   WCKY 


8:30 

Meredith  Wilson  Or- 
chestra: Mon.  Y  hr. 
WJZ  and  Network 
Welcome  Valley, 
Edgar  A.  Guest:  Tues. 
y2  hr.  Basic  plus 
WCKY  WMT 
House  of  Glass:  Wed. 
Yi  hr.  Basic  minus 
WBZ  KWK  plus  WMT 
WCKY 

Kellogg  College 
Prom,  Ruth  Etting: 
Fri.  Y  hr.  Basic  plus 
WFIL  WCKY  WMT 
Dance  Orchestra:  Sat. 
Y2  hr.  WJZ  and  Net- 
work 


9:00 

Melodious    Silken 

Strings    Program: 

Sun.  y2  hr.  Basic  plus 
Western  minus  WTMJ 
KSTP  WBAP  WEBC 
WOAI  plus  WLW 
WIOD  WAVE  WSM 
WSB  WMC  WJDX 
WSMB  WFAA  KTBS 
KTHS 

Sinclair  Minstrels: 
Mon  Y  hr. — Basic 
plus  Western  plus  WSB 
WIBA  WDAY  KFYR 
WFAA  WIS  WIOD 
WSM  WSMB  WJDX 
KTBS  KVOO  WSOC 
WTAR  WMC  KOA 
WLW  WMT  WAPI 
KDYL 

Red  Trails:  Tues  Y  hr. 
Our  Home  on  the 
Range,  John  Charles 
Thomas:  Wed.  M  hr. 
Basic  plus  Coast  plus 
WIRE  WMT  WCKY 
Death  Valley  Days: 
Thurs.  Y  hr. — Basic 
minus  WENR  plus 
WLW  WLS 
Beatrice  Lillie:  Fri. 
Y  hr.  WJZ  and  Net- 
work 

Goldman  Band:  Sat. 
Y2  hr. 

9:30 

Cornelia  Otis  Skin- 
ner: Sun.  Y  hr. — 
Basic 

Princess  Pat  Players: 
Mon.  Y  hr. — Basic 
Armour  Hour,  Phil 
Baker:  Fri.  Y  hr.— 
Basic  plus  Western 
minus  WPTF  WBAP 
plus  Coast  plus  WIOD 
WSM  WMC  WSB 
WAPI  WSMB  WFAA 
WAVE  WCKY 
National  Barn  Dance: 
Sat.  Hour.  Basic  plus 
WLS  WKBF 


9:45 

Vera  Brodsky,  Harold 
Triggs,  Louis  Ans- 
pacher:  Sun.  Y  hr. 
Basic  plus  WCKY 


10.00 

Goldman  Band:  Sun. 
WJZ  and  Network 
Raymond    Knight: 

Mon.  1  hr.  WJZ  and 
Network 

Fibber  McGee  and 
Molly:  Tues.  }4  hr. 
Basic  plus  WFIL 
WCKY  WMT 
Hits  and  Bits:  Wed. 
Y  hr.  WJZ  and  Net- 
work 

Town  Meetings: 
Thurs.  Y.  hr.  WJZ 
WMAL  WBZ  WBZA 
WSYR  WHAM  KDKA 
WGAR  WFIL  WCKY 
WENR  KWCR  KSO 
WREN  KOIL  (WPTF 
WWNC  WIS  WJAX 
WIOD  WFLA  WTAR 


10:30 

Heart  Throbs  of  the 

Hills:     Tues.     Y     hr. 

WJZ    and    Network 

Carefree    Carnival: 

Sat.    y2    hr.    WJZ   and 

Network 


BROADCASTING       COMPANY 


7:00 

K-7:  Sun.  y2  hr.  WEAF 
and  Network. 


7:15 

Stories  of  the  Black 
Chamber:  Mon.  Wed. 
Fri.  Y  hr.  WEAF 
WTIC  WTAG  WJAR 
WCSH  KYW  WGY 
WBEN  WCAE  WTAM 
WSAI  WMAQ 


7:30 

Sigurd  Nilssen,  basso 

Graham     McNamee: 

Sun.  M  hr.— WEAF 
WTAG  WJAR  WCSH 
WRC  WGY  WTAM 
WWJ  WSAI  WMAQ 
KSD  WOW  WBEN 
Mo  I  le  Mi  nstrel 
Show:  Thurs.  Y  hr. 
Basic  minus  WBEN 
WFI  WEEI   WTIC 


7:45 

The  Fitch  Program: 

Sun.  Y  hr.  Basic  minus 
WEEI  WDAF  plus 
CFCF  WKBF 
You-  and  Your  Gov- 
ernment: Tues.  Y  hr. 
Thornton  Fisher:  Sat. 
Y  hr.  WEAF  WTIC 
WTAG  WJAR  WCSH 
KYW  WHIO  WRC 
WGY  WBEN  WTAM 
WWJ  WMAQ  KSD 
WOW  WIBA  KSTP 
WEBC  WDAY  KFYR 
WRVA  WPTF  WTAR 
WSOC  WWNC  WIS 
WJAX  WIOD  WFLA 
WAVE  WMC  WAPI 
WJDX  WSMB  WSB 
WCAE  WSAI  WIRE 
WSM 


8:00 

Major  Bowes  Ama- 
teur Hour:  Sun.  Hour 
— Complete  Red  Net- 
work 

Studebaker,  Richard 
Himber:  Mon.  y2  hr. — 
Basic  plus  KVOO  WKY 
WFAA  KPRC  WOAI 
KTBS 

Leo  Reisman:  Tues 
Y  hr.  Basic  minus 
WSAI  plus  Western 
minus  WUAI  WFAA 
plus  Southern  minus 
WRVA  WAVE  plus 
WKBF  WIBA  WDAY 
KFYR  WSOC  WTAR 
One  Man's  Family: 
Wed.  y2  hr.— Complete 
plus  KTBS  WCKY 
KFYR  WDAY  WIBA 
Rudy  Vallee:  Thurs. 
Hour — Complete  plus 
KFYR  WDAY 
Cities  Service:  Fri. 
Hour  —  Basic  minus 
WMAQ  plus  Western 
plus  Coast  plus  CRTC 
KOA  KDYL 
Lucky  Strike  Pre- 
sents: Sat.  one  hr. — 
Basic  plus  Western 
plus  Coast  plus  WIBA 
KTBS  WMC  WSB 
WAPI  WJDX  WSMB 
WAVE 
8:30 

Voice  of  Firestone: 
Mon.  Y  hr. — Basic 
plus  Western  minus 
WFAA  WBAP  KTAR 
plus  Southern  minus 
WRVA  WAPI  .  plus 
WDAY  WKBF  WIBA 
KFYR  WSOC  .WTAR 
KTBS 

Lady  Esther,  Wayne 
King:  Tues.  Wed.  V2 
hr.  Basic  minus  WFBR 
plus  WTMJ  KSTP 
WKY  KPRC  WSM 
WSB  WMC  WOAI 
WKBF  WSMB  WBEN 
WTIC   WBAP   KVOO 


9:00 

Manhattan  Merry  Go 
Round:  Sun.  Y  hr. — 
Basic  minus  WBEN 
WCAE  WEEI  plus 
WTMJ  KSTP  WEBC 
CFCF  plus  Coast 
A  and  P  Gypsies: 
Mon.  Y  hr. — Basic 
Ben  Bernie:Tues.J4  hr. 
— Basic  minus  WDAF 
plus  WTMJ  KSTP 
WDAY  KFYR  WMC 
WSB  WBAP  KTBS 
KPRC  WOAI  KOA 
WFI  KVOO 
Town  Hall  Tonight: 
Wed.  Hour — Basic  plus 
WIS  WJAX  WIOD 
WSB  WTMJ  KTBS 
KPRC  WOAI  KSTP 
WRVA  WSMB  KVOO 
WKY  WEBC  WPTF 
WSM  WMC 
Showboat  Hour: 
Thurs.  Hour  —  Com- 
plete Red  Network 
Waltz  Time:  Fri.  Y 
hr.  Basic  minus  WEEI 
Radio  City  Party:  Sat. 
Y  hr.  Complete  Red 
Network 


9:30 

American  Musical 
Revue:  Sun.  Y2  hr. — 
Complete  Red  Network 
Music  at  the  Hay- 
dn's: Mon.  y2  hr. 
Complete  minus  WTIC 
WAVE  KTAR  WAPI 
WBAP  plus  KTBS 
Eddie  Duchin:  Tues. 
y2  hr. — Complete  minus 
WSAI  WAPI  WFAA 
plus  WIBA  WSOC 
KGAL  WDAY  KTHS 
KFSD  KTBS  KFYR 
KGIR  WKBF 
Al  Jolson:  Sat.  one  hr. 


10:00 

Gibson   Family  'with 

Charles  *  Winninger: 

Sun.  one  hr.  Basic  plus 
KSTP  WTMJ  WEBC 
KFYR  WDAY  WIBA 
plus  Coast 

Contented  Program: 
Mon.  Y  hr. — Basic  plus 
Coast  plus  Canadian 
plus  KSTP  WTMJ 
WEBC  KPRC  WOAI 
WFAA  KFYR  WSM 
WMC  WSB  WKY 
Palmolive:  Tues.  hour 
— Basic  minus  WFI 
WTIC  plus  Coast  plus 
Canadian  plus  Southern 
minus  WAPI  plus 
WDAY  KFYR  WSOC 
KGIR  KFSD  KGHL 
WKBF 

Pleasure  Island:  Wed. 
Y  hr.  —  Basic  plus 
Southern  minus  WAPI 
plus  WKBF  WKY 
KTHS  WFAA  KPRC 
WOAI  KTBS  KVOO 
Whiteman's  Music 
Hall:  Thurs.  hour- 
Complete  plus  WDAY 
KFYR  KTBS  KTHS 
WIBA 

Campana's  First 
Nighter:  Fri.  Y2  hr.— 
Basic  plus  Western 
minus  KVOO  WBAP 
KTAR  plus  WSMB 
WMC    WSM    WSB 

10:30 

Max  Baer:  Mon.  Y  hr. 
Ray  Noble  Orches- 
tra: Wed.  Y  hr.  Basic 
plus  KYW  WKBF 
plus  Coast  plus  WSM 
WMC  WSB  WAPI 
WJDY  WSMB  WAVE 
Circus  Nights  with 
Joe  Cook:  Fri.  Y  hr. 
Let's  Dance  Program: 
Sat.  3  hours  WEAF 
and   Network 


11:00 

Orchestra:  Mon.  J^hr. 
Orchestra:  Tues.  Y  hr. 
Orchestra:  Wed.  J^hr. 
Orchestra:  Fri.  Y  hr. 
Orchestra:  Sat.   Y  hr. 

11:15 

Shandor:  Sun.    Y  hr. 

WJZ  and  Network 

11:30 

Orchestra:  Sun.  Y  hr. 
Ray    Noble    Orches- 
tra:   Mon.    Y    hr. 
Orchestra:  Tues.  Y hr. 
Orchestra  :Thurs.  J*£hr. 

Jack  Benny 
threatens  to  take  up 
permanent  abode  in 
Hollywood,  even 
though  he  likes  New 
York  better.  M-G-M 
picture  company, 
has  put  him  under 
contract  to  do  star- 
ring parts  .  .  .  Did 
you  hear  those  col- 
lege boys  doing  the 
announcing  for  Hal 
Kemp's  Wednesday 
show  the  early  part 
of  June?  It  was  just 
a  stunt  to  bring 
variety  into  the  half 
hour  ...  A  new 
summer  arrival  is 
the  Goldman  Band, 
long  time  favorites 
with  hot  weather 
I  istene  rs.  It  will 
have  three  or  four 
half-hours  a  week. 


11:00 

Orchestra:  Mon.  Y 
hr.  Network 
Reggie  Childs 
Orchestra:  Tues.  Y  hr. 
John  B.  Kennedy: 
Wed.  '/2  hr. 
George  R.  Holmes: 
Fri.     Y    hi.— Network 

11:15 

Jesse  Crawford,  or- 
ganist: Mon.  Y  hr. 
Network 

11:30 

Jolly  Coburn  Orches- 
tra: Mon.  Wed.  Fri. 
Y  hr.  Network 
National  Radio 
Forum:  Thurs.  Y 
hr. — Network 

11:45 

The    Hoofinghams: 

Mon.  Tues.  Wed.  Thurs. 
Fri.  Y  hr.  WEAF  and 
Network 

Eddie  Duchin, 
with  comic  Ed 
Wynn  missing  for 
the  summer,  will 
present  new  talent 
on  the  Tuesday 
night  show,  a  sort 
of  amateur  hour 
built  arourtd  Eddie's 
piano  playing  and 
the  music  of  his  or- 
chestra .  .  .  Fred 
Allen  has  now  left 
us  for  a  long 
needed  vacation 
.  .  .  One  of  the 
Showboat  girl  sing- 
ers has  won  a  con- 
tract in  the  Metro- 
politan   Opera. 


55 


onions,  apple  sauce,  alligator  salad  and  hot 
mince  pie.     Yum,  yum. 

Flipped  a  coin  to  see  if  we  should  spend 
our  remaining  dollar  for  a  bottle  of  Sau- 
terne.  Heads  yes,  tails,  no.  It  turned  out 
to  be  a  very  odd  coin — we  had  to  flip  it 
four  times  before  it  came  up  heads. 

Now,  though  we're  broke  again  we're 
well  stuffed,  and  what  do  we  care?  In 
a  little  while  we  start  our  commercial. 
Wouldn't  hurt  us  to  fast  a  little.  Grace 
says  she  wants  to  reduce,  anyway. 

November  30th.  Peterson  called.  Com- 
mercial is  cancelled.  Something  about 
grocery  business  going  broke.  Too  dis- 
couraged to  pay  much  attention  to  his 
explanation.  Haven't  told  Grace  yet. 
She's  trying  to  fix  up  a  dress  to  wear  for 
her  premiere. 

December  4th.  I  swear  I've  auditioned 
before  so  many  little  bands  I  didn't  know 
they  existed.  Bet  some  of  'em  never 
heard  of  radio  and  never  expect  to.  But 
you  never  can  tell.  Maybe  one  of  'em 
will  go  on  the  air  some  day  and  we'll  get 
a  break.  Too  tired  to  write  any  more  to- 
night, been  running  around  all  day. 

DECEMBER  5th.  Seriously,  things 
aren't  very  funny  any  more.  We 
can't  seem  to  find  anything  to  laugh  about. 
We've  been  pretty  sick  for  the  last  three 
days.  I  haven't  said  anything  to  Grace 
and  Frank,  but  I  bet  it's  because  we 
haven't  had  any  decent  food  for  so  long. 
Nothing  but  those  dirty,  greasy,  nickel 
hamburgers  on  soggy  buns.  One  for  lunch 
and  one  for  dinner. 

December  6th.  More  auditions.  No 
gooee.  So  far  I've  earned  $4.  Had  a 
battle  with  Luigi,  the  landlord.  He  ob- 
jected to  our  doing  washing.  Grace  has 
been  washing  all  our  dirty  linen  in  the 
community  bathtub.  Hangs  it  to  dry  on 
strings  around  the  bathroom.  It  seems 
one  tenant  walked  into  the  bathroom  in 
the  dark  and  ran  into  the  clothes  line. 
One  of  my  wet  shirts  fell  and  wrapped 
itself  around  his  head,  muffling  his  cries 
for  help.  He  was  angry,  awfully  mad,  in 
his    broken,    Italian    sort   of   way. 

I  got  equally  mad  in  my  Ohionese  En- 
glish and  complained  that  some  of  the 
more  rowdy  tenants  had  taken  to  throw- 
ing my  clean  shirts  on  the  bathroom  floor. 
What  with  one  thing  and  another,  our 
tempers  being  pretty  well  frayed  out,  we 
told  him  we  were  going  to  move.  One 
more  week  of  these  bare,  cracked,  dirty 
walls,  unshaded  light  bulbs,  cold  water, 
cold  radiators,  sleepless  nights,  and  we'll 
go  mad. 

December  7th.  What  kind  of  town  is 
this,  anyway?  We  give  auditions  and 
they  say  it's  wonderful,  our  future  is  as- 
sured, and  that's  the  last  we  hear  of  it. 
Executives  who  couldn't  get  a  job  as  por- 
ters in  any  other  business  make  us  sit 
outside  their  doors  and  wait  for  them 
for  two  hours,  and  then  tell  us  they're  too 
busy,  to  come  back  again  in  a  week.  I 
waited  three  hours  for  a  little  nincompoop 
at — network,  and  then  he  was  too  busy  to 
see  me.  After  we  had  made  a  definite  ap- 
pointment days  ago! 

December  1 5th.  Am  writing  by  candle 
light.  We  moved  in  four  days  ago  on 
W.  71st  Street,  but  haven't  had  $5  to 
have  electric  lights  turned  on.  This  place 
is  much  more  comfortable,  and  if  I  lean 
way  out  the  window  and  peer  around  the 
corner  1  get  an  excellent  view  of  part  of 
a  small  tree  in   Central   Park. 

Peterson  called,  said  our  audition  yes- 
terday was  O.K.  and  that  he  doesn't  want 
to  seem  too  optimistic,  but  he  feels  sure 
we're  going  to  work  next  week.     Haven't 

56 


Honeymooner's  Diary 

(Continued   from    page   45) 

had  subway  fare  for  three  days.  I  would 
go  out  and  get  some  kind  of  a  job  shovel- 
ling snow  or  something,  but  we  have  so 
many  promises  that  always  assure  us 
we'll  be  working  on  programs  within  three 
or  four  days  I  daren't  take  the  chance. 

Mustn't  let  Grace  know  how  blue  I  feel. 
She  came  here  with  me  and  I've  got  to 
take  care  of  her.  Wish  she'd  go  back 
home  till  things  get  going,  but  she 
wouldn't. 

December  16th.  Grace  and  I  decided 
that  tomorrow  we'll  put  Frank  into  a  big 
pot,  boil  him  down  to  a  thin  but  nourish- 
ing gruel,  and  serve  him  on  toast.  Was 
there  ever  a  girl  like  Gracie?  Nothing 
but  a  hamburger  a  day  for  two  weeks 
now,  and  she  still  thinks  it's  very  funny. 

December  18th.  Came  across  Bill  Rock- 
well at  Harmes.  Song  plugging  outfit. 
Said  we're  wasting  our  time  with  endless 
commercial  auditions.  Sent  us  up  to  see 
Miss  Ball  of  NBC  program  department. 
We  sang  two  songs  for  her  and  she  liked 
'em.  Hurray!  We're  going  to  be  on  the 
Morning  Parade  in  a  week  at  ten  bucks 
apiece,  single  shot.  Wrote  the  folks  back 
home  to  be  sure  to  listen  in.  Now  we're 
big  shots. 

December  21st.  Came  a  letter  from 
Grace's  family.  They  will  drive  here  for 
New  Year.  That  will  be  nice  after  Grace 
has  been  telling  them  how  well  we're 
doing.  To  cope  with  the  emergency,  we 
called  an  immediate  meeting  and  decided 
that  though  we'll  be  working  by  then  and 
have  plenty  of  money,  maybe  we'd  better 
sell  the  car,  which  has  been  a  burden  on 
our  hands  since  we  arrived. 

December  22d.  Peterson  called  and  said 
client  liked  us  but  not  rest  of  program. 
Asked  if  we'd  mind  auditioning  for  an- 
other client,  to  whom  he  had  already  sold 
the  program,  and  it  was  just  a  matter  of 
picking  the  talent.  Fifth  time  he's  had 
a  sure-fire  proposition,  but  we  might  just 
as  well  try.  Didn't  get  our  check  from 
NBC  for  Morning  Parade  yet.  Flat 
broke. 

December  23d.  Grace  has  set  out  for 
Brooklyn  this  morning  with  a  nickel  in 
her  pocket,  and  the  car.  Has  a  buyer 
along  automobile  row  in  Brooklyn  who 
offers  us  $235.  Another  offers  $200.  I 
guess  we'll  take  the  $235  offer. 

December  24th.  No  money  for  subway 
down  to  34th  Street  where  we  audition  for 
Peterson's  client,  so  we  walked  thirty 
blocks  down  and  thirty  blocks  back.  Tried 
singing  to  keep  up  our  spirits.  We  should 
have  passed  around  a  hat. 

ON  way  home  sat  on  bench  in  Central 
Park,  talking.  Another  committee 
meeting.  Decided  there  was  nothing  for 
us  to  do  but  keep  plugging,  sooner  or 
later  we  are  bound  to  click  and  come  out 
on  top.  As  we  sat  there  it  grew  colder  and 
it  began  to  snow.  So  we  got  up  and  went 
home  talking  gaily  of  our  rosy  future, 
laughing  at  our  present  predicament,  but 
feeling  pretty  sick  and  rotten  inside.  1 
thought  things  like  this  only  happened  in 
books. 

Think  Gracie's  been  crying  but  she 
wouldn't  let  on.  Some  game  soldier,  that 
kid. 

December  26th.  Frank  and  I  sat  and 
chewed  our  nails  while  waiting  for  Gracie 
to  come  home  with  $235  for  the  car.  When 
she  came  home,  she  was  bawling  and 
broke.  Seems  she  went  out  of  gas  in 
front  of  man  who  offered  her  $200  and 
had  to  borrow  a  gallon  of  gas  from  him. 
When  she  got  to  the  dealer  who  offered 
her  $235  he  claimed  he  had  only  offered 
$200.     So  she  had  a  fight  with  him  and 


began  to  cry.  Took  the  car  round  to  sev- 
eral other  garages  and  they  refused  to  buy 
it  at  all,  at  any  price.  Seems  to  be  a 
racket. 

Back  to  the  first  man  she  went  and 
asked  him  if  his  offer  was  still  good.  He 
said  yes,  but  he'd  have  to  wire  Ohio  to 
check  back  on  the  license  plates  and 
ownership. 

Gracie  had  to  borrow  a  buck  from  him 
to  get  home  with.  Anyway,  we'll  eat  to- 
day on  that  buck.  The  devil  with  tomor- 
row. 

December  28th.  Got  $200  for  car. 
Gracie's  folks  arrive  tomorrow.  Peter- 
son called  today  while  we  were  out.  Prob- 
ably another  of  his  "sure  things." 

December  30th.  On  The  Morning 
Parade  and  took  Gracie's  folks  to  studio 
and  all  around.  Were  they  proud.  What 
a  day.  What  food.  Turkey,  goose, 
chicken,  fruit  cakes,  plum  pudding, 
pickles,  jam.  What  with  paying  back  our 
friends,  getting  our  things  out  of  hock 
and  buying  Gracie's  folks  little  presents, 
we  got  $3.84  left.  But  something's  got 
to  break. 

A  Mr.  Ross  called  up.  Offered  me  job 
singing  with  little  orchestra  out  in  Brook- 
lyn. New  Year's  Eve.  I'm  to  be  "The 
Silver  Masked  Tenor"  and  get  $6. 

January  1st.  Happy  New  Year,  but 
what  for?  Sang  from  9  P.M.  to  4  A.M. 
in  worst  honky-tonk  joint  I  ever  saw, 
right  near  Williamsburg  Bridge. 

JANUARY  12th.  Joint  coffer  is  down 
"  to  $2.  Nat  Freeling  of  Remick  Music 
Corp.  invited  Grace  and  me  to  party  at 
The  Roosevelt  Hotel  for  Del  Campo.  It's 
the  first  time  we've  been  out  dancing  and 
listening  to  music  since  we  came  to  New- 
York.  Gracie  dug  up  her  evening  dress 
and  I  went  into  the  moth  balls  for  my 
tux.    Couldn't  find  my  dress  tie. 

Ran  around  building,  begging  tenants 
for  one.  Finally  Otto,  Danish  superin- 
tendent, dug  one  out  of  an  old  shoe  box 
where  it  had  reposed  for  years  with  bits 
of  fishing  tackle,  pieces  of  twine,  nails 
and  a  bottle  opener.  One  of  those  ready- 
made  ones  that  hooks  in  back  with  elastic. 

We  were  feeling  grand  for  once.  Grace 
and  I  prayed  for  the  eats  to  come 
on.  Bowing  was  too  much  of  a  strain 
for  the  elastic  in  Otto's  dress  tie — I  felt 
something  give  and,  pop,  out  to  the 
middle  of  the  floor  it  flew.  Had  to  get  a 
safety  pin  from  the  waiter  to  pin  it  on 
while  everyone  howled.  Then  didn't  even 
have  a  dime  tip  to  leave  the  waiter.  Or 
we  would  have  had  to  walk  home. 

March  10th.  Managing  to  pay  rent  and 
eat  more  or  less  regularly  from  the 
money  we  get  for  spot  broadcasts  at  NBC. 
Hooray,  haven't  had  a  hamburger  since 
February  20th. 

March  11th.  Grace  is  some  pal.  Do 
believe  I'm  falling  in  love  with  that  girl. 
She's  a  terrific  girl,   all   right. 

May  1st.  Nobody  left  to  audition  for. 
We've  worn  'em  all  out.  But  what  do 
we  care?  Now  we've  got  a  new  idea  for 
a  program — a  story  of  a  newly  wedded 
couple,  to  combine  singing  and  dialogue. 

May  2nd.  Up  most  of  night  writing 
sample  skit.     Let  us  pray. 

May  4th.  Auditioned  for  new  show 
for  NBC  program  board  today.  We 
called  it  The  Honeymooners.  They  were 
enthusiastic  about  it  and  scheduled  it  for 
four  times  a  week  starting  May  7th,  next 
Monday.     (They've  been  on  ever  since.) 

What  did  I  always  say?  Just  give  Old 
Man  Opportunity  a  try  and  he'll  come 
round.  Maybe  with  a  kick  in  the  pants 
occasionally,  but  that's  life. 


RADIO    M IRROR 


57 


RADIO     MIRROR 


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58 


What's   New  on   Radio   Row 

(Continued    from    page    41) 


MRS.  FRANKLIN  D.  ROOSEVELT 
1W*  tells  it  herself,  so  it  must  be  true. 
A  man  wrote  her  a  letter  advising  that  he 
had  bought  a  clock  and  named  it  Eleanor 
Roosevelt  "because  it  is  always  on  the 
go."  Well,  if  plans  in  negotiation  when 
this  was  written  are  concluded,  the  First 
Lady  will  certainly  be  on  the  go  this  sum- 
mer in  the  interest  of  her  radio  public.  She 
was  to  tour  the  country  by  motor,  broad- 
casting her  impressions  of  economic  and 
social  conditions  in  different  localities 
each  week.  As  with  her  radio  enterprises, 
the  proceeds  were  to  be  devoted  to  one 
of  her  philanthropies. 

And  speaking  of  Mrs.  Roosevelt,  won- 
der if  you  have  heard  that  Washington 
politicians  are  sefiously  considering  the 
advisability  of  running  her  for  Vice-Presi- 
dent on  her  husband's  ticket  in  1936?  The 
idea  had  its  inception  with  a  group  of 
prominent  women  Democrats  and  has 
gained  considerable  momentum.  Certain 
influential  Senators,  however,  aghast  at 
the  mere  thought  of  a  woman  presiding 
over  the  deliberations  of  that  august 
body  (for  this  is  the  principal  function  of 
the  Vice-President,  to  preside  in  the 
Senate),  may  be  depended  upon  to  do 
everything  they  can  to  thwart  the  move- 
ment to  nominate  Mrs.  Roosevelt. 

IN  THE  SOCIAL  WHIRL 

Babies  have  the  spotlight  in  our  set 
this  month.  Most  of  them  were  de- 
livered by  the  stork  although  in  one 
notable  instance  the  blessed  event  came 
via  the  adoption  route  from  a  nursing 
home  for  orphans.  That's  the  baby  who 
made  Al  Jolson,  the  great  Mammy  singer, 
a  Pappy.  Mrs.  Jolson  (Ruby  Keeler)  ac- 
quired the  tot  at  The  Cradle,  famous 
Chicago  foundling  home  where  Gracie 
Allen  and  George  Burns  found  their  son 
and  heir.  The  Jolsons  are  so  happy  as 
foster-parents,  they  now  want  to  adopt  a 
girl  baby,  too. 

Babies  personally  delivered  by  the 
long-legged  bird  include  the  following:  To 
Mr.  and  Mrs.  Johnny  Marvin,  a  girl;  to 
Mr.  and  Mrs.  Pinkie  Lee  (he's  the  come- 
dian of  Carefree  Carnival  fame)  a  boy; 
and  to  Mr.  and  Mrs.  Peter  Van  Steeden 
and  Mr.  and  Mrs.  Roger  Wolfe  Kahn 
(both  husbands  are  the  maestros),  a  girl 
each. 

In  addition,  bassinets  are  being  pre- 
pared by  Richard  Liebert  and  Jan  Peerce, 
organist  and  soloist  respectively  at  the 
Radio  City  Music  Hall.  And  a  Chicago 
Winchell  reports  to  this  department  that 
Em,  of  Clara,  Lu  'n'  Em,  (she  is  Mrs.  John 
Mitchell  in  private  life),  is  infanticipat- 
ing,  too.  Just  a  few  months  ago  Lu,  of 
that  famous  trio,  adopted  a  baby. 

The  engagement  is  announced  of  Ade- 
laide Moffett,  18-year  old  daughter  of 
James  A.  Moffett,  Federal  Housing  Ad- 
ministrator, and  one  of  the  very  few  de- 
butantes to  make  good  on  the  air,  to 
Henry  Gibbons,  Jr.,  son  of  Brigadier 
General  Flenry  Gibbons,  Assistant  Quar- 
termaster General  of  the  United  States 
Army.  Quite  a  romance  is  involved,  the 
heiress  to  the  Moffett  millions  having 
first  met  young  Gibbons  last  Summer 
when  he  was  digging  graves  in  the  Ar- 
lington National  Cemetery  as  a  CCC 
worker. 

Rumors — and  they  may  be  nothing  but 
rumors — are:  That  Ethel  Merman  was 
secretly  married  several  months  ago  .  .  . 
that  romance  has  come  to  opera  star 
Rosa  Ponselle  in  the  person  of  a  foreign 
motor-car  magnate  .  .  .  that  Barney  Rapp, 
the   maestro,   and   Ruby    Wright,    his   vo- 


calist, became  Mister  and  Missus  some 
time  ago  .  .  .  that  Ted  Husing  and  Ann 
St.  George  spat  so  much  their  romance 
is  chilling  .  .  .  and  that  Burgess  Meredith, 
the  "Red  Davis"  of  the  air,  and  leading 
juvenile  in  Katherine  Cornell's  dramatic 
company,  is  very  much  interested  in  Mar- 
golo  Gilmore,  a  member  of  the  Cornell 
organization. 

POSTSCRIPTS 

Phillips  Lord  has  returned  to  Radio 
Row  from  his  ill-fated  expedition  in  the 
schooner  "Seth  Parker"  but  when  we  went 
to  press  he  had  no  definite  plans  for 
broadcasting  again  ...  In  four  years  of 
microphoning,  Kate  Smith  has  sung  nearly 
five  thousand  songs.  In  the  same  period 
her  salary  has  jumped  from  S50  a  week  to 
15,000. 

Bing  Crosby  may  not  return  to  the  air 
for  Woodbury  Soap  in  the  Fall.  When 
this  was  tapped  out  on  the  typewriter  he 
and  his  sponsor  were  arguing  as  to 
whether  or  not  Bing  should  have  com- 
plete charge  of  the  program,  having  final 
say  as  to  the  selection  of  songs,  accom- 
panying artists,  etc  .  .  .  Robert  L.  Ripley, 
the  "Believe  It  or  Not"  cartoonist,  will 
replace  Joe  Penner  on  that  baker's  pro- 
gram when  it  resumes  Oct.  6th. 

Glenn  Hunter,  not  so  long  ago  regarded 
as  one  of  the  most  promising  juveniles 
on  the  legitimate  stage,  is  reading  cook- 
ing recipes  for  a  New  York  station  under 
the  name  of  Sidney  Snow  .  .  .  Harry 
Richman  has  $50,000  invested  in  ivories. 
He   has   been    collecting   them    for   years. 

Cornelia  Otis  Skinner  has  replaced  Wal- 
ter Winchell  on  the  air  until  September 
1st  .  .  .  Connie  Boswell  spends  hours 
every  day  doping  out  three-horse  parlays 
— and  then  never  plays  them  .  .  .  Vivienne 
Segal's  autobiography  will  soon  be  on  the 
book  stands. 

Shirley  Howard  thinks  radio  gag 
writers  should  be  called  catspaws — be- 
cause they  pull  chestnuts  out  of  each 
other's  scripts!  .  .  .  Teddy  Bergman,  the 
impersonator,  is  the  husband  of  Finette 
Walker,  "Anything  Goes"  chorus  girl  .  .  . 
H.  V.  Kaltenborn.  the  commentator, 
started  life  as  a  lumberjack  in  Wisconsin. 

Mark  Warnow,  who  can't  resist  the  im- 
pulse to  follow  fire  engines,  is  married  to 
a  kindred  spirit.  He  first  met  the  lady 
who  afterwards  became  his  wife  while 
both  were  watching  firemen  subdue  a 
conflagration  .  .  .  And  did  you  know 
"Raymond  Scott"  who  composes  songs 
and  arranges  orchestrations  for  Warnow's 
band,  is  really  Mark's  brother,  Harry? 

Little  Jackie  Heller,  who  giggles  like 
a  schoolgirl  and  tells  jokes  that  are  de- 
cidedly immature,  is  neither,  being  the 
father  of  a  young  lady,  aged  three.  Blame 
it  on  his  youth! 

The  Honeymooners  (WEAF)  are  noth- 
ing of  the  kind,  but  they  admit  that  their 
home-made  script  is  proving  rather  con- 
tagious and  that  they  might  succumb  to 
the  influence  any  time  now.  Their  fan 
mail,  by  the  way,  comes  largely  from 
honeymooners.  who  relate  with  glee,  that 
instances  of  their  own  newly-wed  lives 
coincide  with  those  portrayed  by  these 
matrimonially  inexperienced  but  imagina- 
tive youngsters. 

Henry  (One  Man's  Family)  Barbour, 
who  fathers  one  of  the  largest  and  love- 
liest families  of  the  air,  is  played  by  J. 
Anthony  Smithe.  a  confirmed  bachelor. 
While  son  Paul,  too  sophisticated  to  suc- 
cumb to  matrimony,  is  portrayed,  most 
ably,  by  Michael  Rafetto,  a  benedict  these 
past  five  years. 


RADIO    MIRROR 


You'll  hear  one  of  the  greatest  shows 
ever  put  on  the  air  .  .  .  and  you'll  learn 
how  easily  you  can  get  one  of  these 
marvelous  new  Show  Boat  song  books! 

WHAT  a  grand  and  glorious  show  Captain  Henry 
has  arranged  for  you  this  Thursday!  One  spar- 
kling hour,  packed  to  the  last  minute  with  beautiful 
songs,  rollicking  fun  and  thrilling  music  .  .  .  with 
the  greatest  cast  of  stars  in  radio ! 

Here  they  are . . .  you'll  hear  them  all!  Lanny  Ross, 
Muriel  Wilson,  Conrad  Thibault,  Helen  Oelheim, 
The  Show  Boat  Four,  Molasses  and  January,  and  Gus 
Haenschen  with  his  famous  Show  Boat  Band! 


Don't  miss  this  all-star  show!  And  you'll  learn,  too, 
how  easily  and  quickly  you  can  get  one  of  the  mar- 
velous new  Show  Boat  Song  Books  that  people  every- 
where are  talking  about!  A  beautiful  book  ...  64 
pages  .  .  .  pictures  of  all  the  Show  Boat  stars  ...  55 
of  their  favorite  songs — you'll  find  that  they're  your 
favorite  songs,  too !  .  .  .  and  lovely  scenes  of  old-time 
show  boat  days  along  the  Mississippi. 

So  be  sure  to  tune  in  Captain  Henry's  Maxwell 
House  Show  Boat  this  Thursday !  Coast-to-Coast  NBC 
Network  that  includes  your  own  favorite  station. 


TUNE    IN    THURSDAY    NIGHTS ...  OVER    NBC    NATION-WIDE    NETWORK 

MAXWELL  HOUSE  SHOW  BOAT 


59 


RADIO    MI RROR 


NOTE 


FREE 


OFFER    BELOW 


SAVE 
MONEY 

THIS  EASY 
WAY 


lOU  can  serve  Hires  Root 
Beer   generously  because  it 
costs  so  little  to  make  this 
delicious,  wholesome  bever- 
age at  home. 

8  glasses  for  5c!  Nothing 
equals  this  economy.  One 
bottle  of  Hires  Extract 
makes  40  pint  bottles 
ofHiresRootBeerby 
just  adding  sugar 
water  and  yeast. 
More  money  j 
cantbuyanner  w  _LIie 
beverage  j  THI5  TRIAL 
than  Hires  f  No  matter  what  bev- 
R  o  o  t  M  erage  is  your  family's 
Beer  w  favorite  —  make  up 
'  some  home  -  made  Hires 
Root  Beer.  Let  them  try  it. 
Serve  it  to  guests.  It's  nutri- 
tious andwholesome,accepted 
by  the  American  Medical  As- 
sociation's Committee  on  Foods 
and  approved  by  Good  House- 
keeping Bureau.  So  it  is  as  good 
for  children  as  for  adults.  Hires 
Extract  is  for  sale  at  all  dealers. 

To  avoid  oil  flavored 
imitations,    insist    on 


FREE — a  generous  trial 
bottle  of  Hires  Extract — 
enough  to  make  4  quarts 
of  Hires  Root  Beer — to  all 
who  mail  the  coupon,  en- 
closing 3i  to  cover  postage 
and  handling. 


j  The  Charles  E.  Hires  Co. ,Dept. M.Philadelphia,  Pa. 
I  Please  send  me  free  Lottie  of  Hires  Extract-  I 
■    enclose   3c   for   postage    and   packing.  M.G.-8 


Name. 


l_Cil_y. 


Canadians  should  mail  coupon  to 
The  Charles  E.  Hires  Co..  Ltd.,  Toronto 


She   Lost   Sixty-One   Pounds! 

(Continued  from   page  39) 


night  club  in  San  Francisco  dozens  of 
movie  folk  saw  her,  admired  her  singing 
and  predicted  a  great  future  for  her.  But 
none  of  them  did  anything  about  it.  They 
undoubtedly  thought,  "If  a  girl  that  fat 
hasn't  the  courage  to  take  it  off,  then  she 
hasn't  the  courage  to  fight  for  a  career. 

Even  in  radio  work  her  figure  was  a 
handicap,  because  it  made  her  look  ten 
years  older  than  she  really  was.  She  had 
however,  settled  down  to  the  unhappy  be- 
lief that  she  was  destined  to  be  fat — and 
that  nothing  could  be  done  about  it.  It 
was  after  an  agent  had  had  faith  enough 
in  her  abilities  to  sign  an  exclusive  con- 
tract with  her  and  after  the  designer  had 
refused  to  create  an  evening  dress  for  her, 
that  she  knew  something  must  be  done. 

One  evening  she  stood  before  the  full 
length  mirror  in  her  dressing  room  and 
took  a  solemn  vow  that  she  would  either 
lose  her  excess  baggage  or  give  up  show 
business  forever.  She  was  in  earnest  at 
last! 

On  the  fifth  of  September  she  discov- 
ered Dr.  Benjamin  Shalett  and  almost 
with  tears  in  her  eyes  asked,  "Is  there 
anything  that  can  be  done  for  my  figure?" 

"There  is,"  he  answered.  "You  can  re- 
duce. Any  woman  can  reduce  if  she  has 
the  courage." 

He  made  a  blood  test  of  her,  took  her 
blood  pressure  and  gave  her  a  diet.  She 
was  amazed  that  she  was  allowed  to  have 
so  much  to  eat  because  she  had  planned 
to  starve,  if  necessary. 

MND  now  I'm  going  to  tell  you  about 
*"•  Benay's  reducing  routine  so  that  you 
may  profit  by  what  she  has  learned.  Per- 
haps her  experience  will  give  you  the 
courage  to  remove  the  handicap  of 
weight,  if  that  be  the  heavy  cross  you 
have  to  bear. 

I  will  not  give  you  her  diet  because  it 
was  made  for  her,  to  suit  her  require- 
ments and  it  might  not  be  good  for  you 
at  all.  That  was  the  trouble  with  the 
eighteen-day  diet;  that  is  why  it  did  so 
much  harm.  It  was  designed  for  just  one 
person  and  was  right  for  only  about  one 
person  out  of  ten.  But  this  is  the  mes- 
sage of  hope  this  story  brings  you:  There 
is  a  diet,  undoubtedly,  just  for  you.  Your 
local  dietitian  or  physician  or  anyone 
who  knows  his  calories  and  vitamins  can 
give  you  your  diet.   The  rest  is  up  to  you. 

Benay's  diet  was  rich  in  protein;  per- 
haps yours  won't  be.  She  was  allowed  to 
have  no  salt.  She  was  allowed  nothing  al- 
coholic, but  she  could  drink  all  the  water 
she  wanted.  And  the  amazing  part  was 
that  she  had  plenty  to  eat.  In  fact,  some- 
times it  was  a  struggle  for  her  to  eat 
everything  on  her  menu.  But  that  is 
something  that  is  as  important  as  fol- 
lowing the  diet.  You  must  eat  everything 
prescribed,  since  it  is  the  combination  of 
foods  that  does  the  trick. 

Benay  learned  a  lot  of  little  secrets. 
I'll  pass  them  on  to  you.  Baked  pota- 
toes were  on  her  list.  Butter  was  taboo. 
What,  you  ask,  is  worse  than  a  baked  po- 
tato without  butter?  But  Benay  was  al- 
lowed to  use  tomato  catsup  instead  and 
that,  she  found,  was  delicious  and  non- 
fattening.  Dry  toast  was  prescribed  for 
breakfast.  But  to  make  it  tasty  she  could 
have  a  very  little  bit  of  jelly. 

You  see?  It  was  all  worked  out  on  a 
common  sense  basis.  The  idea  was  that 
the  meals  should  be  eaten  with  relish  and 
satisfaction  so  that  they  would  be  a 
pleasure  instead  of  a  burden.  And  this  is 
what  you  can  learn  about  diets  from  this 
story. 

Do  not  starve  yourself! 


Be  sure  that  your  diet  is  balanced, 
that  you're  getting  the  proper  amount  of 
minerals,  calcium,  iron,  protein,  etc. 

Do  not  vary  the  diet. 

Do  not  eat  between  meals. 

Never  stuff. 

When  I  look  at  Benay's  pictures  of  a 
couple  of  years  ago  and  then  turn  to  the 
lovely  slim  girl  she  is  today,  I  realize  that 
if  she  could   do  it,   anyone   can. 

She  had  just  one  exercise  and  that  is 
good  not  only  for  Benay  but  for  every 
woman  who  wants  to  reduce  her  hips. 
She  walked  three  miles — yes,  I  said  three 
miles — every  day.  She  walked  fast  and 
alone.  There  must  be  no  dawdling,  no 
window  shopping,  no  slowing  up.  It's  that 
brisk  pace  that  wears  the  hips  down.  Try 
it  for  a  couple  of  weeks  and  notice  the 
amazing  improvement.  It's  the  greatest 
hip  reducer  in  the  world,  according  to 
Benay  Venuta,  and  she  should  know. 

All  in  all,  Benay  Venuta  is  the  happiest 
girl  I  know.  She  is  definitely  on  the  road 
to  success  as  a  great  radio  star.  Her 
lovely  singing  voice  is  natural,  a  gift  of 
the  gods;  her  figure  she  made  by  her  own 
will  power. 

She  glanced  at  her  watch.  "I've  got  to 
run.  I've  got  to  get  a  lovely  dress  to 
wear  at  the  Jolson  broadcast.  And  now 
I  don't  have  to  bother  about  little  doo- 
dads to  hide  a  roll  of  fat  on  my  stomach. 
I  can  walk  into  a  store,  look  at  a  lovely 
gown  and  say,  'I'll  take  that.'  There's  no 
other  thrill  like  it!" 

It  took  Benay  Venuta  a  good  many 
years  to  achieve  success.  And  the  path  to 
her  goal  was  as  'round  about  as  a  wo- 
man's compliment.  When  she  was  in  her 
teens  she  left  Hollywood  High  School  to 
become  the  youngest  dancer  in  the  Fan- 
chon  and  Marco  unit  at  Grauman's  Egyp- 
tian Theater. 

IT  was  when  she  was  on  the  road  in  vaude- 
*  ville  that  her  grandfather,  a  wealthy 
San  Francisco  man,  decided  that  her  ad- 
venture in  show  business  had  lasted  long 
enough.  He  nipped  her  career  in  the  bud 
and  sent  her  to  one  of  the  smartest  young 
ladies'  finishing  schools  in  Switzerland. 
There  she  was  forbidden  to  mention  her 
show  girl  days  and  compelled  to  abide  by 
all  the  rules  of  the  school,  which  meant 
that  the  girl  who  had  been  a  night  club 
entertainer  was  not  allowed  away  from 
the  school  grounds  without  a  chaperone. 

When  school  ended  she  traveled  with 
some  wealthy  friends  of  hers  and  would 
have  made  her  debut  into  English  society 
had  word  not  come  that  her  grand- 
father's fortune  had  been  hit  by  the  de- 
pression and  that  she  must  make  her  own 
living.  She  went  back  to  show  business, 
glad  that  she  had  something  at  which  she 
could  make  money.  In  San  Francisco  she 
sang  in  a  smart  night  club  and  also  did 
some  radio  work.  Everyone  praised  her 
singing  but  it  was  not  until  a  theatrical 
agent  heard  her  and  signed  her  under  a 
personal  contract  that  she  was  able  to 
make  big  time  radio. 

He  got  a  job  for  her  with  Columbia, 
wired  her  to  come  to  New  York — and  the 
rest  you  know. 

Incidentally,  she  concocted  the  name 
Benay  Venuta.  Her  real  name  is  Ben- 
venuta  Crooke.  The  reason  for  the  first 
name  is  that  somewhere  in  her  mother's 
family  tree  (her  mother  is  Italian)  is  the 
master  goldsmith,  Benvenuto  Cellini. 
When  Benay  decided  to  go  on  the  stage, 
at  first  just  for  a  lark,  she  divided  her 
first  name,  added  a  couple  of  letters  and 
blossomed  out  as  Benay  Venuta. 


60 


Why  Stoopnagle  and   Budd 

Didn't  Want  a   Sponsor 

— Much 

(Continued   from    page    33) 

ago  no  one  would  have  seen  anything 
funny  in  that.  This  time  lots  of  people 
wrote  in   saying  they  liked  it. 

"That's  why  I  think  that  skits  of  that 
sort — no  gags,  no  real  laugh  lines,  just 
insane  stuff — will  be  used  on  the  vaude- 
ville stage  in  three  or  four  years.  Audi- 
ences are  tiring  of  straight  jokes  all  the 
time." 

He  stood  up  and  stretched  his  pon- 
derous body,  which  is  as  heavy  as  a  well 
fed  banker's.  "Now,  before  we  go  to 
the  ball  game,  let  me  give  you  an  idea 
on  how  to  help  end  unemployment.  Why 
don't  men  without  jobs  hire  themselves 
as  faucet  holders  in  washrooms  where 
the  faucet  handle  always  springs  out  of 
your  hands  when  you  wash  them?  Or 
maybe  a  bunch  of  men  could  open  a 
factory  and  manufacture  the  ticks  for 
sun  dials."  He  stopped  and  found  his 
pencil.  "I  must  remember  that  one,"  he 
ended. 

Back  down  in  the  lobby  where  we  met 
Stoop's  manager,  Nelson  Hesse,  the  Col- 
onel asked,  "What  baseball  game  shall  we 
see?"  "The  home  game,"  the  manager 
answered  brightly.  "I  suppose,"  the 
Colonel  agreed,  "the  home  game  would 
be  more  fun  to  see." 

WM7HICH  ended  most  of  the  laughing 
~~  for  that  day,  because  the  Colonel 
doesn't  kid  much  while  he's  watching  the 
Yankees  play  ball,  and  his  manager  is  sort 
of  a  gloomy  fellow  anyway.  But  all  the 
time  the  game  was  going  on,  I  kept  think- 
ing of  the  strange  story  the  Colonel  had 
told  me — then  thought  of  the  newest  show 
he  and  Budd  have  signed  for — the  CBS 
Fred  Waring  hour  lately  changed  to  Tues- 
day nights.  And  I  was  also  thinking  of 
something  else  the  Colonel  had  told  me: 

"Under  our  new  contract,  we  can  kid 
anything  we  want  to — radio,  commercial 
announcements,  even  our  sponsor,  if  we 
think  he  can  take  it.  No  one  can  super- 
vise the  writing  of  our  scripts  and  if  we 
don't  want  to  take  any  suggestions,  we 
don't  have  to.  Our  material  is  answer- 
able only  to  the  censors  at  CBS,  a  for- 
mality every  script  must  undergo.  It's 
what — with  my  fingers  crossed — 1  would 
call  ideal." 

But — and  I  put  this  right  up  to  the 
Colonel — if  the  perfect  sponsors  he  and 
Budd  have  found  don't  leave  the  comedy 
pair  strictly  alone,  let's  join  in  the  fer- 
vent prayer  that  Columbia  Broadcasting 
will  then  produce  the  necessary  money 
and  endow  them  for  five  years  as  a  sus- 
taining feature.  To  which,  when  I  sug- 
gested it,  the  Colonel  replied, 

"And  how!"  ("Endow"  was  the  way  he 
put  it.) 


"The  young  officer  had  promised  to 
take  Cornelia  Otis  Skinner  out  that 
night — and  she  had  only  the  dress  she 
wore,  a  frilly  georgette,  now  spotted 
and  wrinkled  from  traveling  in  hot 
coaches.  .  .  .  Boys  who  noticed  the 
tall,  gawky  Miss  Skinner  were  few  and 
far  between.  .  .  ." 

So  begins  the  first  fascinating  anec- 
dote in  a  heart-warming,  highly  enter- 
taining  story   about 

CORNELIA  OTIS  SKINNER 

in    RADIO    MIRROR    for   SEPTEMBER, 
out  JULY  24. 


RADIO     MIRROR 

Ineveflet  ^ 

stale  cosmetics  ^„ 


stale  cwu^-r-.  ^ 
my  pores  aUmgM 


-ass-*"" 


says 


Iarole Lombard 


""V^ES,  I  use  cosmetics,"  says  Car- 
■*■  ole  Lombard,  "but  thanks  to 
Lux  Toilet  Soap,  I'm  not  afraid  of 
getting  Cosmetic  Skin!" 

This  lovely  screen  star  knows  it 
is  when  cosmetics  are  allowed  to 
choke  the  pores  that  trouble  be- 
gins— tiny  blemishes  appear — en- 
larging pores— blackheads,  perhaps. 

Cosmetics  Harmless  if 
removed  this  way 

To  guard  against  Cosmetic  Skin, 
remove  cosmetics  thoroughly  the 
Hollywood  way.  Lux  Toilet 
Soap's  ACTIVE  lather  sinks  deep 


*Srf* 


into  the  pores,  removes  every  ves- 
tige of  dust,  dirt,  stale  cosmetics. 
Use  all  the  cosmetics  you  wish! 
But  before  you  put  on  fresh  make- 
up during  the  day— ALWAYS  be- 
fore you  go  to  bed — use  the  gentle 
soap  9  out  of  10  screen  stars  have 
made  their  beauty  care. 


I'M  £  LOMBARD 
FAN -lU.  NEVER 

WAVE    UGLY 
COSMETIC  SKIN 

BECAUSE  I  USE 

Lux  Toilet  Soap 

AS  SHE  POES. 

I  KNOW  IT  KEBPS 

SKIN  LOVELy  I 


RAD  10    MI RROR 


Al  Goodman's  Great  Loss 

(Continued  from  page  27) 


Prevent  underarm  odor  and 
perspiration    this    safe    way 

•  Nonspi  is  the  safe  way  to  pre- 
vent underarm  perspiration.  It  is 
approved  by  physicians.  Even  women 
with  sensitive  skins  use  it  without 
irritation.  It  now  comes  in  a  bottle 
with  a  siphon-principle  top,  easier, 
more  sanitary  and  more  economical 
to  apply.  And  Nonspi  itself  is  also 
improved  so  that  it  covers  a  larger 
surface  area,  and  spreads  quicker  and 
easier.  One  application  protects  you 
two  to  five  days.  35c  and  60c  a  bottle 
at  all  drug  and  department  stores. 


NONSPI 

THE     SAFE     ANTI-PERSPIRANT     FOB     FASTIDIOUS     WOMEN 

THE    NONSPI    COMPANY-NEW    YORK 


knee  he  pleaded  for  peace  with  the  first 
expression  that  came  into  his  head. 
"MAMMY!"  he  cried.  Mrs.  Goodman 
thought  it  was  "cute". 

Then  one  starry  night  it  wasn't  Al  who 
brought  home  startling  news.  They  sent 
him  word  from  home.  A  new  addition  to 
their  household  was  about  to  make  its 
appearance. 

He  was  in  the  pit  that  night  conducting 
the  show.  He  couldn't  leave  the  theater, 
for  Al  felt  lost  with  anyone  else  at  the 
helm.  So  he  stayed  on  with  the  sweat 
pouring  down  his  cheeks  and  his  mind  in 
a  whirl. 

That  night  he  met  his  son.  He  really 
wasn't  very  much  to  look  at.  Reddish, 
and  not  very  perky.  But  it  was  a  son  and 
he  might  some  day  stand  with  his  father, 
or  even  above  him. 

He  must  have  faced  each  new  day  with 
a  sparkle.  Surely  Victor  Herbert  got  a 
little  extra  out  of  the  almost  insanely 
happy  man  even  if  he  had  to  give  ear  to 
the  antics  of  young  Goodman. 

The  years  themselves  must  have  sung 
as  they  whizzed  by.  Zeigfeld  called  for 
the  man  who  knew  the  pit  better  than  any 
other.  The  Shuberts  signed  him  up;  too 
well  did  they  know  the  value  of  a  man 
who  remembered  his  cues  without  a  mis- 
take ever.  Others  who  built  shows  got  the 
habit  of  hiring  Goodman  in  advance  to 
work  with  their  authors.  They  took  his 
advice! 

BACKSTAGE  would  sit  this  small 
wide-eyed  youngster  listening  to  his 
father's  voice  as  he  went  over  points  in 
"Sons  O'  Guns,"  "Flying  High"  and  "The 
Cat  And  The  Fiddle."  The  royalties 
Goodman  earned  that  year  made  a  re- 
spectable sum  of  which  a  nice  portion 
could  be  set  aside  for  a  particular  pur- 
pose having  to  do  with  someone  close  at 
hand. 

Young  chorines  acted  as  attendants  for 
the  young  man  as  he  took  in  all  the  ma- 
chinery of  backstage,  a  place  taboo  for 
most  of  us.  Stage  hands  were  known  to 
actually  speak  a  kind  word  to  him. 

"I'd    have    started    him    at    something 


musical  if  he'd  been  interested,"  Al  told 
me,  "but  he  knew  what  he  wanted.  He 
was  going  to  paint.  I  could  see  a  possible 
Robert  Edmond  Jones  in  him.  Say,  a 
year  or  two  at  the  Art  Students'  League, 
a  year  in  Paris  and  then.  .  .  ." 

But  outside  demands  were  beginning  to 
encroach  on  the  time  they  had  formerly 
had  all  to  themselves.  For  one  thing 
radio  had  been  born  but  a  short  while 
ago  and  its  first  cries  were  for  expert 
showmen  well  versed  in  the  theater.  Wise 
sponsors  decided  that  Al  was  one  of  these 
and  he  entered  into  the  field  with  the 
same  intensity  that  he  gave  the  stage. 

Almost  before  he  knew  it  he  was  up  to 
his  neck  in  work.  Bromo-Seltzer  had  him 
down  to  handle  the  musical  portion  of 
their  program.  Colgate  likewise,  and  he 
took  over  the  Hall  of  Fame  show.  These, 
plus  his  recent  nightly  stint  as  musical 
director  of  "Life  Begins  At  8:40,"  kept 
him  on  the  go. 

He  discovered  that  his  first  impression 
had  been  wrong,  he  liked  the  new  medi- 
um. Come  television  and  there  might  be 
a  demand  for  young  scenic  designers  with 
fresh  ideas.  He  knew  a  boy  who  was 
going  to  be  just  about  ripe  for  such  work. 
He'd  discuss  it  with  Herb  in  the  morning. 

But  there  was  to  be  no  morning  dis- 
cussion. That  night  they  handed  him  a 
note  during  the  latter  part  of  the  second 
act.  "Your  son  is  at  the  hospital  and  he's 
"  The  words  blurred  before  his  eyes. 

He  doesn't  remember  finishing  the  sec- 
ond act.  He  spent  the  night  at  the  hos- 
pital. In  the  early  hours  of  the  morning 
Herbert  Goodman  died. 

Outwardly  I  don't  think  you'll  note  a 
great  deal  of  change  in  Al.  He  performs 
all  of  his  duties,  his  air  work,  his  show, 
but  there  is  something  that  just  tells  you 
that  Al  has  had  a  great  sorrow  in  his  life. 
See  if  you  can  detect  it  when  you  listen 
in  on  "Rhythm  at  Eight"  next  Sunday 
night. 

When  it  rains  of  an  evening  the  people 
in  his  show  say  they  notice  a  certain 
sadness  about  him,  but  never  a  let-up  in 
his  work. 

You're  a  good  trouper,  Al! 


Behind   Closed   Doors 

(Continued  from   page  7) 


very  close  to  the  bottom  of  all  evening 
shows.  As  a  matter  of  fact,  this  show  sold 
more  products  than  any  other  advertis- 
ing medium  the  company  has  tried,  rat- 
ing Smith  in  the  top  flight  as  far  as  the 
sponsor  is  concerned.  If  you  must  know, 
that  is  the  one  thing  sponsors  go  by. 
When  a  star  sells  the  product  he  is  plug- 
ging, he  gets  new  contract  after  new  con- 
tract. Fan  mail  and  radio  columns  may 
be  unfavorable,  but  as  long  as  the  sales 
are  there  he  continues  forever. 

Remember  reading  about  Max  Baer 
shooting  himself?  Undoubtedly  you  de- 
cided that  it  was  all  a  fake  when  he 
didn't  die.  As  it  happened,  1  was  in  the 
hotel  at  Asbury  Park  when  it  took  place. 
I  didn't  see  the  blank  cartridge  explode 
and  burn  Max's  burly  chest,  but  1  saw 
him  hustled  downstairs,  pushed  into  a 
car,  and  driven  to  the  hospital.  1  saw 
him  afterwards,  too,  when  the  anti-tetenus 
injection  shot  into  his  leg  began  to  make 
him  feel  very  wobbly  in  the  stomach. 
The  really  funny  part  of  it  is  that  Max 
is  deathly  afraid  of  guns  in  all  forms. 
Earlier  that  same  afternoon,  we  had  a 
half-hour  battle  getting  him  to  pose  for 
pictures   with    a   small    air    rifle.    Not    so 


dumb  after  all. 

Which  makes  me  think  of  Peg  LaCen- 
tra,  the  girl  who  is  starring  with  Max  on 
his  Monday-night  detective  series.  She 
was  in  on  the  Baer  burning,  some  of  the 
hot  powder  sailing  past  Max  and  landing 
on  her  cheek,  just  below  the  eye.  In  the 
confusion  that  followed,  no  one  noticed 
Peg.  She  trotted  meekly  along  while 
everyone  worried  over  Baer  and  didn't 
ask  for  a  thing  until  she  got  to  the  hos- 
pital. Then  she  suggested  that  some 
iodine  be  applied.  Later,  driving  back  to 
New  York,  with  a  clumsy  bandage  half 
stopping  her  breathing,  she  managed  to 
laugh  and  joke  with  the  rest  of  us.  Guess 
it's  true — what  they  say  about  women 
having  more  nerve  than  men  when  it 
comes  to  pain. 

Everyone  in  radio  seems  to  be  buying 
either  candid  cameras  or  yachts.  Mostly 
cameras — they're  a  little  cheaper.  Of 
course  you  have  people  like  Ed  Wynn 
with  his  house  boat,  jimmy  Melton  and 
Stoopnagle  with  their  floating  palaces, 
and  me  with  my  rowboat.  But  every- 
where you  turn,  someone  is  clutching  a 
tiny  box  to  his  chest,  snapping  away  at 
a  favorite  subject. 


62 


RADIO     MIRROR 


Easy  Dishes  for  Easy  Aces 

(Continued    from    page    46) 

we  vary  the  program  by  serving  a  vege- 
table salad,  using  the  same  ingredients 
and  mixing  directions,  then  we  prefer  a 
chicken  liver  sauce  for  the  spaghetti. 

Farmer's  Chop  Suey  is  another  cool, 
crisp  Ace  favorite. 

FARMER'S  CHOP  SUEY 

1   lb.  cottage  cheese 

1  cup  sour  cream  (more  or  less,  accord- 
ing to  the' consistency  desired) 

2  cups  diced  vegetables,  the  preferred 
combination  being  cucumber,  green 
pepper,  radishes,  green  onions  or  chives. 

Simply  break  up  the  cheese  with  a  fork, 
and  mix  in  half  the  sour  cream.  Add  the 
vegetables  and  mix  thoroughly  into  the 
cheese.  Top  the  portions  with  the  re- 
maining sour  cream  and  sprinkle  with 
finely  minced  chives  or  parsley.  This  also 
makes  a  delicious  sandwich  filling. 

"We  sound  like  vegetarians,"  Jane  said. 
"We  aren't  at  all,  but  really  there's  noth- 
ing so  good  in  the  summer  as  corn  on  the 
cob  or  fresh  asparagus.  The  secret  of 
corn  on  the  cob  lies  in  the  selection  of 
young  and  tender  ears  and  in  the  cooking. 
Bring  fresh  water  to  a  brisk  boil,  add  a 
teaspoonful  of  sugar  and  butter,  pop  in 
the  corn  and  boil  for  seven  minutes. 
Don't  overcook  it,  and  never  use  salt  in 
the  water.  This  sugar  and  butter  addition 
is  excellent  for  all  vegetables. 

FOR  most  summer  vegetables  we  use 
only  melted  butter  for  dressing,  but 
here  is  a  more  elaborate  one  for  fresh  as- 
paragus, easier  to  make  than  hollandaise. 
Brown  slowly  two  tablespoons  of  butter. 
When  it  is  quite  brown,  but  before  it 
has  reached  the  black  butter  shade, 
squeeze  in  the  juice  of  half  a  lemon  and 
add  a  like  amount  of  sherry.  This  sauce 
is  excellent  for  broccoli  and  artichokes, 
too,  although  for  these  the  butter  should 
not  be  allowed  to  get  so  brown. 

"This  seems  a  strange  time,  after  the 
salads  and  vegetables,  to  talk  of  appe- 
tizers," Jane  said,  "but  I  would  like  to 
tell  you  about  my  favorite  summer  selec- 
tion. It's  melon  balls— cantaloupe,  honey- 
dew  and  watermelon,  shaped  into  round 
balls  with  a  small  scoop.  The  juice  from 
the  melon  makes  sufficient  sauce,  though 
lemon  juice  or  white  wine  may  be  added. 

"What  about  the  ham-sweet-potato- 
pineapple  dish?"  Goodman  asked. 

"It's  really  a  winter  dish,  I  guess," 
Jane  answered,  "but  it  is  fine  for  those 
occasional  summer  dinners  when  vou  want 
a  hot  meal  without  the  bother  of  cooking 
a  number  of  things,  because  it  all  comes 
out  of  cans  and  is  popped  into  the  oven 
together,  and  served  from  the  same  cas- 
serole in  which  it  is  cooked. 

"Place  a  small  canned  ham  in  a  cas- 
serole, dot  it  with  cloves  and  sprinkle 
with  brown  sugar.  Lay  canned  pineapple 
slices  around  the  ham,  placing  in  the  cen- 
ter of  each  slice  a  ball  made  of  canned 
sweet  potatoes.  In  the  bottom  of  the  cas- 
serole put  a  tablespoonful  of  the  pine- 
apple juice,  the  juice  of  half  a  lemon  and 
a  pat  of  butter.  Bake  in  a  moderate  oven 
for  thirty  minutes,  basting  occasionally 
with  the  liquid.  With  a  fresh  vegetable 
salad  that's  a  grand  meal  for  any  time  of 
the  year. 

If  you  would  like  the  recipes  for  to- 
mato and  chicken  liver  sauces  for  spag- 
hetti and  for  the  curried  deviled  eggs, 
address  your  inquiries  to  Mrs.  Margaret 
Simpson,  c/o  Radio  Mirror,  1926  Broad- 
way, New  York,  and  be  sure  to  send  a 
stamped  addressed  envelope. 


Two  large  glasses  of 

fresh  orange  juice,  each 

with  juice  of  half  lemon, 

now  the  daily  rule 


For  Richer  Juice,  Finer  Flavor, 
more  soluble  solids,  ask  for 

S  u  n  k  i  s  t 

Juice-full  California 

Oranges 


California  Fruit  Growers  Exchange 
Div.  4008-C,  Box  530,  Station  C 
Los  Angeles,  California 

Send  the  free  booklets,"  World's  New  Dental  Story,' 
and  "Fruits  That  Help  Keep  the  Body  Vigorous.' 


State_ 


Your  dentist  can  help  you  avoid 
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single  change  in  diet.  It  lessened 
gum  troubles  83%  in  341  cases 
studied,  free  booklet  shows. 

GUMS  that  are  soft,  tender  or 
bleed  easily  may  merely  be  re- 
ceiving too  little  of  the  right  foods.  If 
so,  the  condition  is  easily  corrected. 
Neglected,  it  works  serious  damage. 

This  free  booklet  shows  how  easy 
it  is  to  be  well-fed  but  under-nour- 
ished, and  how  gums  and  teeth  can 
suffer  as  the  result.  It  describes  3  lA 
years  of  research  conducted  by  Dr. 
Milton  T.  Hanke  while  a  member 
of  The  Sprague  Memorial  Institute 
at  the  University  of  Chicago.  The 
250-page  report  to  the  medical  and 
dental  professions  is  here  condensed 
into  24  fascinating,  illustrated  pages. 

It  tells  how  83%  of  gum  troubles 
were  corrected— how  tooth  decay  was 
reduced  57%  — simply  by  adding  to 
a  well-balanced  daily  diet  two  large 
glasses  of  fresh  orange  juice  with  the 
juice  of  half  a  lemon  in  each. 

These  citrus  juices  contain  all  four 
of  the  now  known  protective  food 
essentials  which  help  to  keep  the 
body  youthfully  vigorous— vitamins 
A,  B  and  C,  and  calcium.  They  aid 
digestion  and  fortify  the  body's  alka- 
line reserve. 

Send  for  "World's  New  Dental 
Story"  today.  Discuss  it  with  your 
dentist.  You  may  find  that  an  ample 
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rect an  under- nourished  gum  and 
tooth  condition.  Mail  coupon  now. 


Coor..  1985,  California  Fruit  Growers  Exchange 


63 


RADIO     M IRROR 


WHAT  A 
DIFFERENCE! 


what  a  truly  amazing  difference 

Maybelline  Eye  Beauty  Aids 

do  make 

DO  you  carefully  powder  and  rouge,  and  then  allow 
scraggly  brows  and  pale,  scanty  lashes  to  mar  what 
should  be  your  most  expressive  feature,  your  eyes?  You 
would  be  amazed  at  the  added  loveliness  that  could  be 
so  easily  yours  with  Maybelline  Eye  Beauty  Aidsl 
Simply  darken  your  lashes  into  long-appearing,  luxuri- 
ant fringe  with  the  famous  Maybelline  Eyelash  Dark- 
ener,  and  see  how  the  eyes 
instantly  appear  larger  and 
more  expressive.  It  is  abso- 
lutely harmless,  non-smart- 
ing, and  tear-proof,  and  keeps 
the  lashes  soft  and  silky. 
Black  for  brunettes,  Brown 
for  blondes. 

Now  a  bit  of  Maybelline  Eye 
Shadow  blended  softly  on 
your  eyelids,  and  notice  how 
the  eyes  immediately  take  on 
brilliance  and  color,  adding 
depth  and  beauty  to  the 
expression.  There  are  five 
exquisite  shades  of  this  pure, 
creamy  shadow:  Blue, 
Brown,  Blue -Grey,  Violet, 
and  Green. 

Form  graceful,  expressive 
eyebrows  with  the  smooth- 
marking, easy-to-use  Maybell- 
ine Eyebrow  Pencil.  A 
perfect  pencil  that  you  will 
adore.  It  comes  in  Black  or 
Brown. 

To  stimulate  the  natural 
growth  of  your  lashes,  apply 
the  pure  .nourishing  Maybell- 
ine  Eyelash  Tonic  Cream 
before  retiring. 
The  name  Maybelline  is  your 
assurance  of  purity  and  effec- 
tiveness. These  famous  prod- 
ucts in  purse  sizes  are  now 
within  the  reach  of  every  girl 
and  woman  at  all  leading  10c 
stores.  Try  them  today  and 
see  what  an  amazing  differ- 
ence Maybelline  Eye  Beauty 
Aids  can  make  in  your 
appearance. 


BLACK  OR  WHITE  BRISTLES 


All  Maybelline  Preparations 
bear  the  eeat  of  approval 


EYE  BEAUTY  AIDS 


Facing  the  Music 

{Continued    from    page    21) 


were  sitting  about  in  the  open  beneath  a 
balcony  enjoying  a  rather  langorous 
party,  when  suddenly  Tibbett  leaped  to 
his  feet  calling  that  he'd  been  inspired  to 
sing  "Romeo  and  Juliet"  and  would  some 
kind  soprano  please  rush  uo  to  the  bal- 
cony and  be  Juliet  for  him.  No  kind 
soprano  would. 

None  the  less,  Lawrence  burst  into 
Romeo's  song.  When  he'd  finished,  he 
disappeared  into  the  villa,  popping  out  on 
the  balcony  a  moment  later  to  sing  Juliet 
in  a  falsetto  voice.  Once  more  he  disap- 
peared, and  was  shortly  down  on  the 
lawn  again  singing  Romeo. 

He  kept  it  up  for  quite  a  bit,  but  then 
you  know  Lawrence  spends  a  lot  of 
time  being  prankish. 


Pretty  Francia  White,  now  in  New 
York  as  singing  star  of  "Music  at  the 
Haydns'  "  and  "Beauty  Box  Theatre"  pro- 
grams finds  the  summer  sun  of  New  York 
City — it's  her  first  visit  here — rather  more 
oppressive  than  her  native  California 
skies.  But  it  takes  more  than  that  to 
daunt  the  girl.  Five  weeks  before  she 
made  her  operatic  debut  in  the  Holly- 
wood Bowl  two  years  ago,  she  was 
stricken  with  a  serious  attack  of  appendi- 
citis. Yet  when  the  appointed  time  came, 
she  was  there,  weak,  but  determined.  And 
she  came  through  with  a  spirit  that 
makes  her  another  of  California's  prides. 


At  a  recent  "Circus  Nights  at  Silver- 
town"  rehearsal,  Peg  La  Centra  stopped 
momentarily  in  her  mad  dash  to  the  mi- 
crophone to  sell  us  a  chain  letter.  We 
didn't  buy  it,  but  we  did  find  out  that  the 
powder  burns  she  received  when  a  prop 
blank  cartridge  pistol  was  accidentally 
discharged  near  her  face  at  a  rehearsal 
with  Max  Baer,  weren't  nearly  so  bad  as 
some  would  have  you  believe.  Certainly, 
they  left  no  marks  on  her  bright  face. 

Peg,  incidentally,  is  very  enthusiastic 
about  her  leading  role  with  Max  Baer  in 
the  Lucky  Smith  series.  Says  Max  is 
swell  to  work  with.  And  what  with  act- 
ing on  that  program  and  singing  on  the 
Silvertown  hour,  she's  not  sure  whether 
she's  singer  or  actress.  Lots  of  smart 
people  think  she's  both. 


Eva  Taylor,  NBC  singer,  has  learned 
what  the  New  York  subway  snatch  act 
means.  A  snatcher,  a  fellow  of  low 
breeding,  reaches  in  through  a  subway 
car  window  just  before  the  train  starts, 
or  through  the  door  just  before  it  closes, 
and  grabs  the  most  valuable  article  he 
can  lay  his  hands  on.  Eva  lost  a  lovely 
mink  cape,  a  wedding  anniversary  pres- 
ent from   her  husband. 


Short  Short  Short  Stories 

A  great  big  motion  picture  for  Phil 
Harris  to  star  in  is  being  planned  .  .  . 
Other  radio  names  will  be  in  the  cast 
.  .  .  Despite  the  published  stories,  "Red" 
Nichols,  CBS  orchestra  leader,  is  not 
dropping  his  nickname  for  his  real  given 
name,  Coring  ...  It  was  all  bandied 
about  in  the  cause  of  publicity  .  .  .  We've 
been  told  by  one  who  should  know,  to 
watch  how  Phil  and  Red  will  snap  out  in 
front  on  the  air  come  the  autumn  .  .  . 
But  then,   Phil  shouldn't  worry.     He  was 


drawing  $3,500  a  week  at  a  recent  en- 
gagement at  the  Adolphus  Hotel  in  Dal- 
las, Texas,  which  should  at  least  pay  his 
fare  back  .  .  .  Jessica  Dragonette  has  at 
last  signed  a  motion  picture  contract — 
with  M-G-M  .  .  .  Well,  Grace  Hayes  and 
her  accompanist,  Newell  Chase,  admit 
they're  going  to  be  married?  .  .  .  Grace 
was  divorced  from  Eddie  Foy,  Jr.,  of  the 
stage  Foys  .  .  .  Bing  Crosby's  brother 
Bob  has  left  the  Dorsey  brothers'  or- 
chestra with  which  he  has  been  the  star- 
ring vocalist,  and  has  organized  his  own 
band. 


Where  the  Bands  Are  Playing 
This  Month 

There's  not  a  few  of  you  who  wouldn't 
like  to  see  your  favorite  radio  orchestras 
in  action,  or  if  the  opportunity  offers,  to 
dance  to  its  music.  That's  why  we  list 
below  where  many  of  these  orchestras 
will  be  during  July.  It  vexes  us  not  a 
little  that  we  can't  tell  you  where  all  of 
them  will  be,  but  if  they  don't  know 
themselves  when  we  write  this,  what  to 
do  about  it? 

But  charge  down  the  column  and  see 
if  any  of  these  are  going  to  be  near 
where  you're   going   to   be   in   July. 

Childs,  Reggie— Essex  House,  Newark, 
N.  J. 

Coakley,  Tom— Touring  in  Pittsburgh, 
St.  Louis,  Detroit,  Denver  and  Dallas 
during  summer. 

Coburn,  Jolly— Exclusive  hotels  and 
clubs  on  tour.  (All  right,  we'd  like  to 
know  exactly  which  ones,  too.) 

Cummins,  Bernie— Hotel  Roosevelt,  New 
Orleans,  La.  (He'll  be  back  at  New 
York's  Hotel   Roosevelt  in  September.) 

Daily,  Frank  —  Meadowbrook,  Cedar 
Grove,  N.  J. 

Denny,  Jack— Pennsylvania  Roof,  New- 
York  City.  (Hal  Kemp  returns  there 
in  September.) 

Dorsey  Brothers— Glen  Island  Casino 
near   New   Rochelle,   N.   Y. 

Duchin,  Eddie— Playing  one  night  stands 
across  the  continent  on  his  way  to 
opening  at  the  Cocoanut  Grove  in  Los 
Angeles  September  9th. 

Ferdinando,  Felix— Club  Palorma,  Sche- 
nectady, N.  Y. 

Fields,  Shep — Palmer  House,  Chicago. 

Gray,  Glen — On  tour,  but  darned  if  we 
can  keep  up  with  him. 

Green,  Johnny— Hotel  St.  Regis  Roof, 
New  York  City.  (Cool  and  star  ceil- 
inged,  even  if  they  are  painted,  for 
summer  dancing.  Johnny  will  be  at 
the  St.  Regis  at  least  until  Labor  Day.) 

Hall,  George — Probably  will  still  be  at 
the  Hotel  Taft.     They  like  him  there. 

Hall,  Sleepy — (and  his  wide-awake  banjo) 
Shreveport,   La. 

Harris.  Phil — Back  in  New  York  after 
highly  successful  run  at  Hotel  Adol- 
phus in   Dallas,  Texas. 

Heidt.  Horace— Drake  Hotel,  Chicago. 
(We  hope  he'll  still  be  there  when  you 
read  this.) 

Himber.  Richard — Another  leader  play- 
ing theatres  and  ballrooms  unrevealed 
to  us  as  this  is  written.  He  returns  to 
New   York  for  each  of  his  Studebaker 


64 


RADIO    M IRROR 


programs,  which  keeps  him  on  the  go. 

Hollander,  Will — Miramar  Restaurant, 
Shelburne  Hotel,  Atlantic  City,  N.  J. 
(The  Miramar  for  a  generation  and  a 
half,  has  been  one  of  Atlantic  City's 
most  beautiful  and  fashionable  dining 
and  dancing  places.  Hollander  will  do 
his  piano  specialties  on  the  same 
keyboard  used  by  Sigmund  Romberg 
when  he  played  there  years  ago.) 

Huntley,  Lloyd — Ambassador  Hotel,  At- 
lantic City,  N.  J. 

Jelesnik,  Eugene — Hollywood  Restaurant, 
New  York  City.  (We  won't  guaran- 
tee this.) 

Johnny,  Johnny — Ross  Fenton  Farms, 
New  Jersey. 

King,  Henry— Mark  Hopkins  Hotel,  San 
Francisco. 

Light,  Enoch— Hotel  McAlpin,  New 
York  City. 

Meyer,  Harry — Ausable  Chasm,  Platts- 
burg,   N.   Y. 

Reichmann,  Joe — William  Penn  Hotel, 
Pittsburgh. 

Sabin,  Paul — Lexington  Hotel,  New  York 
City. 

Schuster,  Mitchell — Park  Lane,  New 
York  City  (Where  smart  people  go  to 
sit  beneath  umbrellas,  continental  cafe 
style  and  sip  cocktails  and  dine.  Mit- 
chell will  play  for  the  luncheon,  cock- 
tail and  dinner  periods.) 

Whiteman,  Paul — Theatres  and  ballrooms 
on  tour.  (Sorry  I  can't  say  just  which 
ones,  but  watch  for  him.  He'll  be 
keeping  up  the  Kraft  program,  of 
course.) 

(Any  of  the  above  locations  are  sub- 
ject to  change  before  Radio  Mirror 
reaches  you,  but  there  is  little  like- 
lihood there  will  be  more  than  two  or 
three  variations.) 

All  About  Theme  Songs 

How  many  signature  songs  is  too  many? 

The  "House  By  the  Side  of  the  Road" 
program  on  NBC  Sunday  afternoon  has 
five — no  less.  Other  sponsors  have  wanted 
one  or  another  of  those  themes  at  vari- 
ous times,  but  because  of  the  NBC  rul- 
ing that  a  theme  can  be  used  on  but 
one  program,  they  were  turned  down.  It 
annoyed  them.  "Show  Boat"  has  four 
themes,  and  many  other  programs  have 
two. 

Regardless  of  how  vexed  sponsors  might 
be,  listeners  still  have  their  intense  curio- 
sity in  theme  songs,  what  their  names 
are,  who  composed  them,  at  what  pub- 
lishers, if  any,  are  they  available. 

So  this  month,  we'll  tell  about  the 
signature  songs  on  some  of  the  above 
programs.  (A  list  of  addresses  of  pub- 
lishers mentioned  below  is  given  at  the 
end  of  this  section.) 


"House    By   the   Side   of   the    Road" — 

(1)  Opening,  "Turkey  In  the  Straw," 
traditional  (anyone  can  publish  it  who 
feels  like  it).  (2)  "We'll  Build  a  House," 
composed  by  Marcelli  and  Coll  (Ulderi- 
co  Marcelli  is  musical  director  of  the 
program),    not   available   at   present.    (3) 

'Love  Thy  Neighbor"  from  "We're  Not 
Dressing,"  published  by  De  Sylva,  Brown 
and  Henderson,  Inc.  (4)  "Mary's  a  Grand 
Old  Name,"  composed  by  George  M. 
Cohan,  published  by  Frank  Crumit  Songs 
Company.  (5)  "My  Moonlight  Madonna," 
composed  by  Zenke  Fibich,  published  by 
Carl  Fischer,  Inc. 

"Show  Boat" — Opening,  "Over  the 
Waves,"  (the  one  played  on  what  sounds 
like  a  calliope)  composed  by  Juvinto 
Rossas,    published    by   Carl    Fischer,    Inc. 

(2)  "Here  Comes  the  Showboat."  com- 
posed by  Rose  and  Pinkard,  published  by 


TAKE  YOUR  MIND 
OFF  YOUR  NOSE! 


Any  Face  Powder 


THAT  NEEDS  REPLACEMENT  IN  LESS  THAN 
4  HOURS  ISN'T  WORTHY  OF  THE   NAME! 


I  get  over  ten  thousand  letters 
aweek.  Among  them  are  not  a 
few  from  men.  And  most  of 
them  have  the  same  thing  to 
say — or  rather,  the  same  kick  to  make. 

It's  this  nefarious  habit  women  have  of 
constantly  daubing  at  their  noses  in  public 
and  in  private. 

In  a  radio  talk  a  few  weeks  ago,  I  said  I 
wondered  what  young  men  think  when  a  per- 
fectly lovely  girl  takes  out  her  powder  puff 
and  starts  to  dab  at  her  face  and  here  is  the 
letter  that  answers  my  question  from  a  young 
man  of  Detroit,  Michigan,  who  signs  himself 
simply  "Dave." 

"Dear  Lady  Esther:  Your  radio  talk  last 
night  hit  the  nail  squarely  on  the  head.  I 
know  many  of  us  would  like  to  voice  our 
opinion  but  can't.  I  hope  you  will  repeat 
your  message  to  the  women  of  the  world  so 
often  that  not  one  will  miss  hearing  you. 
What  can  be  worse  than  seeing  a  woman 
using  her  make-up  box  in  public,  on  the 
street,  in  the  stores,  at  the  table  where  she 
dines.  Please,  Lady  Esther,  I  hope  you  will 
be  the  means  of  putting  a  stop  to  this." 

Shiny  Nose,  No  Longer  a  Bugaboo 

There  is  no  question  that  it  is  annoying,  if 
not  a  wee  bit  disgusting,  to  see  a  woman 
constantly  peeking  into  her  mirror  or  daub- 
ing at  her  nose.    It  suggests  artificiality!       r 
But  to  be  perfectly  fair  to  women  there 
was  a  time  when  they  were  justified  in 
worrying  about  their  noses.  The  only  face 
powder  they  could  get  did  not  cling  or 
hold.  It  was  no  sooner  put  on  than  it  was 
whisked  off,  leaving  the  nose  to    shine 
before  the  whole  world. 

But  when  I  brought  out  Lady  Esther 
Face  Powder,  I  ended  the  bugaboo  of 
shiny  nose.  Lady  Esther  Face  Powder  is 
distinctive  for  many  things,  not  the  least 


By  ^^aaAj  CdtnjtA, 


being  that  it  clings!  By  actual 
timing  under  all  conditions  it 
clings  perfectly  for  at  least 
four  hours,  not  needing  re- 
placement once  in  that  time.  Yet,  as  adhering 
as  it  is,  it  does  not  clog  the  pores.  It  goes 
onto  the  skin,  but  not  into  it. 

In  other  words,  while  this  face  powder 
forms  a  veil  of  delicate  beauty  over  the  skin, 
it  lets  the  skin  breathe.  This  not  only  per- 
mits the  skin  to  function,  which  is  essential 
to  true  beauty,  but  it  also  helps  keep  the 
powder  intact.  This  is  one  reason  why  Lady 
Esther  Face  Powder  does  not  cake  or  streak 
on  the  face.  i 

All  5  Shades  FREE  * 

You  may  have  tried  all  kinds  of  face  pow- 
ders, but  none  like  Lady  Esther.  None  so  soft 
and  smooth.  None  so  adhering.  None  so 
flattering.  But  I  don't  expect  you  to  accept 
my  word  for  this.  I  expect  you  to  prove  it  to 
yourself  at  my  expense!  So  I  say:  Accept  a 
generous  supply  of  all  the  five  shades  in 
which  I  make  Lady  Esther  Face  Powder.  Let 
your  mirror  prove  which  one  is  the  most  be- 
coming to  you.  Let  your  clock  prove  to  you 
that  this  powder  stays  on  for  four  hours  or 
longer  and  still  looks  fresh.  Mail  coupon 
today.  Lady  Esther,  Evanston,  III. 

Copyrighted  by  Lady  Esther,  1935 


FREE 


(  You  can  paste  this  on  apenny  postcard)  (15) 

LADY  ESTHER 

2034  Ridge  Avenue,  Evanston,  111. 

Please  send  me  by  return  mail  a  trial 
supply  of  all  five  shades  of  Lady  Esther 
Face  Powder. 

Name 

Address. 

. State 


City 

{If you  live  in  Canada,  write  Lady  Esther,  Toronto,  Ont. ) 


65 


RADIO     MIRROR 


Porcelain 
"Enamel  Com- 
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Is  FACING  THE  MUSIC  telling  you 
all  you  want  to  know  about  radio  music? 
Write  down  your  questions — they'll  be 
answered  in  this  department.  Use  the 
coupon  below  and  mail  it  to  us.  Next 
month:  the  exact  size  and  personnel  of 
famous  orchestras! 


In  Each  Other's  Hair 

{Continued  from   page    17) 

about  the  initials.  Girls  like  monograms 
on  their  belongings  and  three  initials 
make  better  looking  monograms  than 
two.  Don't  you  think  so?  So  we  had  to 
give  her  a  middle  name.  We  decided  on 
Jean.  Sandra  Jean  Burns." 

And  that's  why  Mary  is  looking  for  a 
middle  name  for  her  baby  now. 

Wait  till  you  hear  about  the  furs! 
Last  year,  George  Burns  gave  Gracie  two 
beautiful  silver  foxes.  Gracie  hadn't  had 
hers  more  than  a  few  hours  when  Mr. 
Benny  was  hinted  into  going  out  and 
buying  a  couple  for  his  wife.  Mary. 
Well,  the  girls  wore  the  neckpieces  all 
season.  This  year  Gracie  took  her  furs 
to  the  furrier  to  have  them  cleaned  and 
glazed.  "But,  Mrs.  Burns,"  the  furrier 
said,  "nobody  wears  foxes  just  plain  like 
this  any  more.  You  should  have  a  cape 
collar." 

It  was  no  sooner  said  than  done.  Mary 
didn't  exactly  burn  this  time.  She  just  sim- 
mered, for  she  had  a  plan  in  mind.  She 
could  go  that  skimpy  little  two-fox  cape 
one  better!  On  Mary's  birthday,  Jack  (at 
her  instigation),  presented  her  with  a 
brand  new  silver  fox  cape — a  big  one, 
with  at  least  six  skins  running  around 
and  around  her  shoulders. 

Gracie  gushed  over  her  friend's  new 
cape  and  then  made  a  flying  trip  to  the 
furrier's.  He  advised  her  that  the  very 
latest  thing  was  a  fox  fur  cape  with  the 
skins  running  up  and  down,  not  hori- 
zontally.   Gracie's   eyes   brightened.    This 


To  John  Skinner, 
RADIO  MIRROR, 
1926    Broadway, 
New  York  City. 

I  want  to  know    . 

Name 

Address.  .  . 


RADIO     M IRROR 


was  better  luck  than  she  had  anticipated. 
"I'll  take  one  of  those,"  she  ordered, 
"and  make  it  snappy." 

Well,  it  was  snappy — about  the  snap- 
piest looking  cape  that  that  furrier  had 
ever  turned  out.  And  he  was  right  about 
the  direction  in  which  the  skins  should 
run.  Up  and  down,  not  around.  All  the 
new  capes  came  out  that  way. 

Mary  almost  cried  when  she  saw 
Gracie's  cape.  It  made  hers  look  like 
last  year's  Ford.  It  ran  the  wrong  way! 
You'll  know  how  much  it  has  been  on 
her  mind,  and  in  the  ?'■',  when  I  tell  you 
this:  After  the  broadcast  the  other  night, 
when  Mary  and  Jack  were  driving  home 
in  their  beautiful  new  Cadillac  car,  Mary 
turned  to  Jack  and  said,  "Do  you  love 
me?"  Jack  nodded.  "How  much?"  she 
asked.  "One  silver-fox  cape  worth,  with 
the  skins  running  up  and  down!"  he 
answered  quickly.  So  all  is  well  in  the 
Livingstone-Benny  household,  because 
Mary  has  a  birthday  soon,  and  after 
that  there'll  be  one  more  silver  fox  cape, 
with  the  skins  running  up  and  down,  in 
Hollywood. 

As  for  the  housing  situation,  that  is 
one  in  which  Mary  is  really  one  up  on 
Grade  and  there's  nothing  that  Gracie 
can  do  about  it,  much  as  she  would  like 
to.  It  serves  her  right,  however,  says 
Mary,  because  of  something  she  tried  to 
pull  on  her  a  few  months  ago  in  New 
York. 

^*RACIE  and  George  had  decided  to 
^*  move  from  the  Essex  House.  After 
combing  the  town  they  found  the  ideal 
apartment  at  the  Lombardy.  It  was  a  tri- 
plex with  balconies  and  terraces  and  pri- 
vate elevators  and  what  not.  They  took  it. 
And  then  went  home  to  tell  the  Bennys 
about  it.  The  Bennys  stewed.  They  had 
just  signed  another  year's  lease  at  the 
Essex  House  and  there  was  nothing  they 
could  do  about  it. 

But  then  came  their  revenge.  Jack  was 
signed  by  Metro-Goldwyn-Mayer  to  come 
to  the  Coast  and  star  in  "Broadway 
Melody."  When  they  arrived  they  were 
greeted  by  their  old  palsy-walsies,  Gracie 
and  George,  who  were  also  there  for  a 
picture. 

"Now,  why  don't  you  let  me  go  looking 
for  an  apartment  with  you,  Mary?"  asked 
Gracie.  "We've  got  an  awful  nice  one  at 
the  Chateau  Elysee,  a  duplex  with  a 
lovely  terrace  and  all.  Of  course  you 
wouldn't  be  able  to  get  a  duplex  there 
because  all  of  them  are  taken,  but  they 
have    other    nice    apartments." 

"No  thanks,"  said  Mary.  "We're  taking 
a   house." 

And  a  house  is  what  they  took.  And 
what  a  house!  They  rented  it  from  Lita 
Grey  Chaplin  and  it's  the  sort  of  show- 
place  that  you'd  expect  the  ex-Mrs.  Chap- 
lin-to  own.  Beautiful  gardens,  a  swimming 
pool,  a  handball  court,  all  the  comforts 
of  home  and  the  club,  too.  But  the  part 
of  the  house  that  puts  the  greenest  glint 
in  Gracie's  eye,  is  the  nursery. 

"After  seeing  Mary's  nursery,  I  can't 
stand  my  little  one.  Why,  it's — well,  it's 
just  perfect.  And  the  nursery  bathroom! 
It  has  a  miniature  tub,  a  miniature  wash- 
bowl and  a  miniature  you-know-what,  for 
the  baby.  Did  you  ever  hear  of  anything 
so  cute?  And  I  can't  do  a  thing  about 
it,  because  we  have  a  lease!" 

And  that's  how  Mary  has  finally 
turned  the  tables! 

But  the  gag  still  goes  on  and  on.  It's 
so  bad,  that  there  isn't  a  hostess  in 
Hollywood  who  would  dare  invite  Burns 
'  and  Allen  to  a  party  without  also  in- 
viting Benny  and  Livingstone!  It's  a 
friendship,  all  right,  but  a  bit  feud-al, 
I'd  say! 


Tonight... make  this 

"ARM  HOLE  ODOR"TEST 


No  matter  how  carefully  you  deodorize 
your  underarm — if  any  dampness  col- 
lects on  the  armhole  of  your  dress,  you 
will  have  an  unpleasant  "armhole  odor" 


FAILURE  TO  SCORE  a  social  success 
cannot  always  be  attributed  to  a  lack 
of  personality.  Often  it  is  due  to  a  con- 
dition that  makes  even  sincere  admirers 
turn  away. 

No  matter  how  sure  you  are  of  your- 
self, make  this  simple  test.  Tonight  when 
you  take  off  your  dress,  smell  the  fabric 
at  the  armhole.  That  stale,  musty  "arm- 
hole  odor"  may  be  an  unpleasant  surprise. 

Perhaps  you  thought  you  were  sweet 
and  dainty  because  you  were  using  a 
cream  or  stick  deodorant.  But  these 
easy-to-use  preparations  do  only  half 
the  work  needed.  They  deodorize,  but 
they  are  not  made  to  keep  that  little 
closed-in  hollow  of  your  underarm  dry. 

No  Quick  and  Easy  way! 

THERE  is  no  quick  and  easy  method  to 
prevent  "armhole  odor."  When  you 
deodorize  only,  moisture  still  collects  on 
the  armhole  of  your  dress.  And  every  time 
you  put  on  that  dress,  the  warmth  of  your 
body  will  bring  out  a  stale,   unpleasant 


perspiration  odor.  Women  who  want  to  be 
sure  not  to  offend  have  learned  always  to 
take  the  extra  minutes  needed  to  keep  the 
underarm  sweet  and  completely  dry — with 
Liquid  Odorono. 

Entirely  Safe . . . 

YOUR  doctor  will  tell  you  that  closing 
the  pores  in  the  small  underarm  area  is 
absolutely  harmless.  Odorono  gently  draws 
the  pores  together  and  diverts  underarm 
perspiration  to  other  parts  of  your  body 
where  it  quickly  evaporates  without  giv- 
ing offense. 

With  Odorono,  you  are  entirely  free  from 
"armhole  odor."  You  can  be  really  unself- 
conscious — your  most  charming  self.  You 
need  never  again  wear  hot,  bulky  dress 
shields  or  be  humiliated  by  wrinkled  blouses 
or  stained  coat  linings. 

Odorono  comes  in  two  strengths.  Regular 
Odorono  (Ruby  Colored)  requires  only  two 
applications  a  week.  Instant  Odorono  (Col- 
orless) is  for  especially  sensitive  skin  and  for 
quick  use.   Use  it  daily  or  every  other  day. 

On  sale  at  all  toilet  goods  counters.  If 
you  want  to  insure  complete  daintiness, 
send  today  for  sample  vials  of  the  two 
Odoronos  and  leaflet  on  complete  under- 
arm dryness. 


MAIL    THIS    COUPON    TODAY  —  with   8<t 


RUTH  MILLER,  The  Odorono  Co.,  Inc. 
Dept.  8B5,  191  Hudson  Street,  New  York  City 
(In  Canada,  address  P.  O.  Box  2320,  Montreal) 
I   enclose  8fS  for  sample  vials   of  both   Instant 
Odorono  and   Regular   Odorono   and   leaflet   on 
complete  underarm  dryness. 

Name 


Address^ 


67 


RADIO     MIRROR 


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3' 


1 


HOW  A 

QUICK,  EASY  WAY 
TO  LEARN 

MUSIC 

changed  my  name  from  "Miss"  to  "Mrs." 

LESS   than  a  year  ago  I    was    friendless,    lonely, 
i  unhappy.     Then  came  the  amazing  event   that 
changed  my  whole  life. 

It  was  at  Jane  Smith's  party.  I  found  myself  sitting 
alone  as  usual.  I  had  nothing  to  offer — no  musical 
ability  at  all.  Mary  Nelson  came  over  to  talk  to  me. 
She  was  a  wonderful  pianist  and  the  life  of  every 
party.  "I  wish  I  could  play  like  you,  Mary,"  I 
said.  Imagine  my  surprise  when  Mary  told  me  she 
had  never  had  a  teacher  in  her  life. 

Then  Mary  told  me  about  the  wonderful  new  method 
perfected  by  the  U.  S.  School  of  Music.  No  teacher, 
no  weary  scales,  no  tiresome  hours  of  practise.  You 
play  real  music  right  from  the  start.  That  very 
night  I  sent  for  the  Free  Book  and  Demonstration 
Lesson. 


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Piano  Violin 

Guitar         Ukulele 
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Piano  Accordion 
Or  Any   Other   Instru- 
ment 


I  never  dreamed  that 
playing  the  piano  was  so 
simple.  Although  I  never 
had  any  "talent"  I  was 
playing  my  favorite  pieces 
almost  before  I  knew  It. 
Then  came  the  night 
that  proved  the  turning 
point  In  my  whole  life. 
I  went  to  a  party  and 
this  time  I  had  something 
to  offer.  My  friends  were 
amazed  when  I  sat  down 
at  the  piano  and  played 
song  after  song.     Before 


the  evening  was  over  I  was  invited  to  three  parties, 
and  it  wasn't  long  before  I  met  Tom,  who  shortly  after- 
wards asked  me  to  be  his  wife. 

Free  Book  and|Demonstration  Lesson 

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Send  me  your  amazing  free  book,  "How  You  Can  Master 
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Name 

Address 

Instrument 


The    Great    Radio 
Murder  Mystery 

(Continued    from    page    26) 

last,  "but  you  didn't  really  see  anything 
except  what  he—"  he  gestured  at  Lee— 
"has  told  us  already?" 

"No,"  Flash  admitted  reluctantly,  "but 
it  seems  to  me — "  Thomas  cut  him  short. 

"Some  other  time,  Flash,"  he  said. 
"That's  all  for  today.  You  can  all  go  now." 

It  was  cooler  in  Sidney's  apartment. 
A  faint  breeze  came  through  the  open 
windows,  high  over  Central  Park.  Lee 
tossed  his  hat  on  the  table  and  drew  a 
deep  breath.  Throughout  the  subway  ride 
from  City  Hall  he  and  Sidney,  bound  to 
silence  by  doubt  and  restraint,  had  ex- 
changed only  a  few  words. 

Lee's  lips  twisted  into  a  wry  smile. 
"Some  mess,  isn't  it?"  he  said,  trying  to 
sound  _  light-hearted.  Sidney  attempted  a 
smile  in  return.  At  the  sight  of  her  pitiful 
parody  of  cheerfulness,  he  drew  her  into 
his  arms,  his  hand  softly  smoothing  her 
hair.    At  last  he  spoke,  huskily. 

"I — I  don't  very  well  know  how  to  tell 
you  this.  I  guess  I'm  not  much  good  at 
telling  a  girl  I  love  her.  But  I  do  love 
you,  Sidney.  I  knew  it  today  when  that 
big  palookawas  bulldozing  you  about — 
about  working  in  your  father's  show," 
he  finished  lamely. 

^JIDNEY  felt  her  heart  beating,  tearing 
^  at  her  breast,  echoing  his  words  in  a 
mounting  song  of  gladness —  "I  love  you — 
1  love  you!"  What  did  Thomas'  sus- 
picions matter!  All  the  sordidness  of  the 
past  three  days  dropped  away  from  her 
like  mud  under  a  cleansing  stream.  Un- 
afraid, she  gave  him  her  lips  for  answer. 

"Let's  get  married,  right  now,"  Lee 
whispered  against  her  cheek.  "I  want  to 
know  that  you're  mine,  that  nothing  can 
take  you  from  me." 

Gently  she  stepped  away  from  Lee. 
"No,"  she  said  in  a  dead  voice.  "No. 
Thomas  suspects  me.  I  can't  marry  you 
until  this  murder  is  cleared  up." 

Lee  expostulated,  paced  the  floor,  ar- 
gued with  her,  but  she  stood  firm. 

"But  what  are  you  going  to  do  about 
a  job?"  he  demanded. 

She  managed  a  smile.  "Don't  worry. 
Something'll  turn  up.  It  just  has  to.  I 
have   enough    money   for   a    little  while." 

He  knelt  by  her  side.  "Sidney,"  he  said 
gravely,  "if  it's  the  last  thing  I  do.  I'm 
going  to  get  you  cleared  of  this  thing. 
Until  then,  every  day  I'm  going  to  ask 
you  if  you've  changed  your  mind  about 
marrying  me." 

He  jumped  up,  pulled  her  to  her  feet, 
and  kissed  her  once,  hard — then  he  was 
out  of  the  door. 

Lee  mounted  the  steps  of  City  Hall 
briskly.  It  seemed  years  to  him  since 
he  and  Sidney  had  met  here  and  gone 
to  the  questioning.  So  much  had  hap- 
pened in  a  few  hours!  Down  the  hall  he 
found  the  door  to  Thomas'  office  and 
knocked. 

"Come  in."  the  heavy  voice  called.  Lee 
stepped  inside.  The  detective's  eyebrows 
moved-  together  when  he  saw  the  announ- 
cer. His  square  shoes  slipped  from  the 
desk  where  they  had  been  resting,  bring- 
ing him  upright. 

"What's  up?"  he  asked. 

"It's  this  way,  sir,"  Lee  told  him.  "It 
means  everything  to  me  to  have  this 
murder  cleared,  and — well,  I  want  to  help. 
I  thought  perhaps  there  was  something  I 
could  do." 

Thomas  grimaced  at  Lee's  offer. 

"Listen,   young   man,"   he   said,   "we're 


68 


RADIO     MIRROR 


doing  everything  we  can.  Any  time  I  need 
you,  I'll  let  you  know.  As  if  I  didn't  have 
enough  to  worry  about  with  all  the  pub- 
licity and  everybody  yelling  for  an  ar- 
rest!"  Just  then  his  telephone  rang. 

"Yeah,  Thomas  speaking,"  he  growled 
into  the  mouthpiece.  "What?  Are  you 
sure?  I'll  be  right  over."  He  hung  up  the 
receiver  with  a  bang. 

"One  of  your  friends  on  the  radio  pro- 
gram just  went  into  Gail  Richard's  apart- 
ment building,"  Thomas  explained,  reach- 
ing for  his  yellowed  straw  hat.  He  hurried 
through  the  door,  his  head  thrust  eagerly 
forward. 

"Can't  I  go  with  you?"  Lee  pleaded. 
Thomas  stopped  in  the  hall.  Something 
in  Lee's  manner  softened  his  official  bear- 
ing. 

"Why  not?"  he  shrugged.  Together  they 
went  out  to  an  official  car  which  was 
waiting  with  an  uniformed  chauffeur. 
Thomas  gave  the  driver  the  address  of 
Gail's  apartment. 

A  man  in  plain  clothes  was  waiting  there 
for  them.  "He's  still  inside,"  he  told  them. 

Leaving  the  car,  Lee  and  Thomas  found 
the  elevator  operator  in  the  dimly  lit 
lobby.  The  plain  clothes  man  went  with 
them.  Thomas  showed  his  badge.  The 
operator  stared  suspiciously  before  taking 
them  into  the  elevator.  He  let  them  out 
on  the  tenth  floor. 

They  were  silent  as  they  walked  down 
the  hall.  The  elevator  door  clanked  shut 
behind  them.  At  the  door  of  Gail's  apart- 
ment, Thomas  paused  to  insert  a  pass 
key.   He  turned  the  lock  softly. 

^JTAY  in  the  hall,"  he  ordered  the 
•^  plainclothesman. 

The  door  swung  on  well  oiled  hinges. 
Lee  strained  his  eyes  to  see  in  the  dark- 
ened room.  Then  he  caught  sight  of  a 
tiny  stream  of  light  pouring  beneath  the 
door  to  the  bedroom. 

"Quick!"    Thomas    whispered    hoarsely. 

Thomas  threw  open  the  door.  Lee  cata- 
pulted himself  after  the  detective.  There, 
to  the  right!  Lee  dove  in  a  football  tackle 
that  sent  him  crashing  against  someone. 
They  came  down  together  with  a  crash. 
Thomas  flooded  the  room  with  light. 

"Hold  him!"  he  shouted.  Lee  pressed 
down  on  the  squirming  figure,  his  knee  on 
the  man's  chest. 

Thomas  ran  over,  grasped  the  man  by 
the  collar,  jerked  him  to  his  feet.  In  the 
bright  light  Lee  saw  who  it  was. 

"Bobby!"  His  exclamation  echoed 
against  the  walls. 

Bobby  Sharpe's  red-rimmed  eyes  darted 
about,  seeking  escape.  He  wet  his  dry 
lips.  Thomas  stared  at  the  short,  cringing 
figure  of  the  singer,  recognition  bringing 
grimness  to  his  face. 

"Bobby  Sharpe,  eh?"  he  said  roughly. 
"All  right,  Sharpe,  out  with  it.  What're 
you  up  to,  sneaking  into  this  apartment?" 

"Nothing,"  Bobby  said  sullenly,  stark 
terror  written  on  his  narrow  features, 
yellowed  with  fright.  He  crouched  as 
though  under  a  blow  as  Thomas  ran  prac- 
ticed fingers  through  his  pockets.  Out  of 
the  coat  he  brought  two  crumpled  slips 
of  paper.  He  took  them  closer  to  the  light. 

"I.O.U.'s  for  four  thousand  bucks,  made 
out  to  Gail  Richard  from  Bobby  Sharpe!" 
He  went  back  to  Bobby.  "So  that's  the 
game,  is  it?"  he  snapped.  "You  owe  the 
woman  money,  so  you  killed  her!" 

"No,  no!"  Bobby  screamed,  twisting  in 
the  detective's  grasp.  "For  God's  sake 
give  me  a   chance."    Thomas  was   silent. 

"I  had  to  get  those  back,"  Bobby  went 
on.  "If  you  had  found  them,  you'd  have 
thought  I  did  it!" 

"What  d'ya  suppose  we  think  now?" 
was  Thomas'  brutal  reply. 

Lee<(was  puzzled.  "Wait  a  minute,"  he 
said,   "how  did  you   ever  borrow  money 


(but  the  person  she  cheats  is  herself  ) 


SHE  cheats  herself  out  of  good 
times,  good  friends,  good  jobs — 
perhaps  even  out  of  a  good  marriage. 

And  all  because  she  is  careless! 
Or,  unbelievable  as  it  is,  because 
she  has  never  discovered  this  fact: 

That  socially  refined  people  never 
welcome  a  girl  who  offends  with  the 
unpleasant  odor  of  underarm  per- 
spiration on  her  person  and  clothing. 

There's  little  excuse  for  it  these 
days.  For  there's  a  quick,  easy  way 
to  keep  your  underarms  fresh,  free 
from  odor  all  day  long.  Mum ! 


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You  can  shave  your  underarms 
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ing and  cooling  to  the  skin! 

Always  count  on  Mum  to  prevent 
the  odor  of  underarm  perspiration, 
without  affecting  perspiration  itself. 
Don't  cheat  yourself!  Get  the  daily 
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OUT  OF  PERSPIRATION 


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unpleasantness  any  more.  Use  Mum! 

69' 


RADIO     M I RROR 


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70 


from  a  woman  like  Gail  Richard?" 

Relief  flooded  Bobby's  face.  "Sure,"  he 
whined.  "That's  right.  I'm  not  the  man 
you  want.  It's  Gail's  husband  you're 
after." 

"Gail's  husband!"  Lee  was  bewildered 
by  Bobby's  reply. 

"Yeah,  the  Professor.  Professor  Hal- 
sey,"  Bobby  went  on  more  rapidly,  eager 
to  grasp  at  this  opportunity.  "Gail's  been 
married  to  him  for  years.  She  didn't  want 
anyone  to  know." 

"So  you  blackmailed  her?"  Thomas 
broke  in. 

"No,"  Bobby  said,  sick  with  nervousness. 
"I'd  never  have  told  anyone.  I  gave  her 
I.O.U.'s,  didn't  1?" 

"What  the  hell  of  that?"  said  the  de- 
tective. "Come  on,  let's  go!"  He  jerked 
Bobby  after  him.  In  the  hall,  Lee  asked 
Thomas: 

"Now  who's  guilty?" 

"I  wish,"  Thomas  replied,  "I  knew  what 
motive  the  Professor  could  have  had  for 
murdering  his  wife!" 

At  the  station,  Thomas  booked  Bobby 
on  illegal  entry  and  attempted  theft.  As 
he  left  him,  he  said,  "You're  lucky  it's 
not  a  murder  charge." 

Lee  was  jubilant  over  Bobby's  revela- 
tion. Running,  he  entered  the  corner  drug 
store  and  found  a  phone  booth.  He  dialed 
Sidney's  number.  Sidney  answered  before 
the  first  ring  had  ended. 

"Sidney,  I  got  swell  news,"  he  said.  "We 
just  found  out  that  the  man  you  saw  in 
Gail's   dressing   room   was   her   husband!" 

"Lee!    Who  told  you?" 

"Bobby  Sharpe.  It  seems  that  Gail  had 
been  giving  him  money  to  keep  quiet 
about  the  marriage." 

"Then  they're  on  the  right  track  now!" 

"I  think  so,  Sidney.  I've  got  to  go  now, 
but   I'll  call  you  about  it  later." 

Sidney  left  the  phone,  half  afraid  that 
Lee's  high  hopes  might  be  dashed.  So 
the  man — the  Professor — was  married  to 
Gail  and  no  one  knew  it!  No  wonder  he 
hadn't  appeared  after  the  murder.  If  they 
could  only  find  him — 

Then  she  remembered.  She  saw  again 
that  gaunt  figure,  menace  in  his  voice, 
saying  to  Gail,  "When  you  want  to  get 
in  touch  with  me,  I'm  staying  at  Dell's 
hotel."  Dell's  hotel.  Of  course!  Why 
hadn't  she  thought  of  it  before? 

Already  she  knew  what  she  must  do. 
She  would  go  to  the  Professor,  make  him 
come  with  her  to  the  police.  And  if  he 
argued — Sidney  smiled.  She  had  handled 
men  like  that  before.  She  slipped  into 
her  bedroom,  found  a  small  pistol  she 
had  used  in  the  rodeo,  stuffed  it  into  her 
purse  and  ran  from  the  apartment. 

EE  found  Flash  Hanlon  at  the  Dis- 
*-*  patch  office  in  the  editorial  rooms. 
The  reporter  was  putting  on  his  coat  when 
Lee  came.  Typewriters  beat  out  a  staccato 
note.  Presses  rumbled  unceasingly  deep 
floors  below.  Copy  boys  carrying  sheets 
of  typewritten  paper  ran  back  and  forth. 
Lee  had  never  seen  such  utter  confusion. 

"Hi,  Lee,"  Flash  said.  "What's  on  your 
mind?" 

"News,"  Lee  said.  "Have  you  heard  that 
Bobby  Sharpe  was  caught  in  Gail  Rich- 
aid's  apartment?" 

"By  God!"   Flash   exclaimed.    "When?" 

Lee  told  of  Bobby's  capture,  and  the 
story  that  the  Professor  had  been  married 
to  Gail.  Remembering  that  Plash  had  not 
heard  about  the  Professor's  visit  to  Gail, 
he  described  it  for  the  reporter. 

"That's  swell.  The  nuts."  Flash  said, 
beaming  at  Lee.  "Boy,  are  things  break- 
ing around  here  these  days!  But  how 
come  you  told  me?  What  can  1  do  you 
for?" 

Lee  was  embarrassed. 

"I   thought  you  could  help  me  find  the 


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RADIO     M IRROR 


D 


Professor.  Your  being  a  newspaper  man 
ought  to  help  a  lot.  You  know  the  ropes 
better  than  I  do.  I've  got  to  get  this 
murder  solved." 

"Because  of  Sidney?"  Flash  asked 
shrewdly. 

Lee  flushed  and  nodded.  "I  can't  get 
her  to  marry  me  until  she's  cleared  of  this 
damn  thing!  The  poor  kid's  out  of  a 
job,  too.  Unless  something  happens  pretty 
soon,  I  don't  know  what  she'll  do." 

Flash  chuckled.  "Don't  worry  about  a 
job  for  her.  I  think  I  can  fix  that  up, 
all  right.  I  had  something  in  mind  for  her 
last  Friday,  but  I  didn't  get  a  chance  to 
tell  her." 

"You  mean  it?"  Lee  was  feeling  better. 
After  all,  Flash  Hanlon  had  prestige  at 
ATS.  More  than  Lee  did.  "Don't  tell 
Sidney  I   asked  you,  though,"  he  warned. 

"All  right,"  Flash  agreed.  He  looked  at 
Lee  a  moment  in  silence,  speculatively. 
"You're  a  good  egg,"  he  went  on.  "I'll 
let  you  in  on  something."  His  voice  low- 
ered. "I  just  got  a  call  from  this  Professor 
guy  himself  before  you  came  in.  He  said 
he  had  some  information  for  me.  1  was 
wondering  whether  or  not  to  go.  But  after 
what  you've  told  me,  there's  no  doubt 
about  it!" 

"I'm  going  with  you,"  he  said  in  deter- 
mination. 

"Okay,"  Flash  said.  "Let's  be  on  our 
way  for  another  Flash  Hanlon  news 
scoop." 

i  ELL'S  hotel  was  a  hotel  in  name  only. 
It  lay  deep  in  poverty  and  dirt — part 
of  the  squalor  under  Brooklyn  bridge. 
Before  the  war  the  building  had  been  a 
prosperous  stable.  Now  it  rented  out 
rooms  on  the  second  and  third  floors  for 
fifty  cents  a  night.  It  boasted  of  one  an- 
cient clerk  who  spent  most  of  his  time  at 
a  nearby  saloon.  During  the  day  scarcely 
a  tenant  remained.  It  was  only  at  night, 
tired  and  hungry,  that  men  came  for  beds. 

It  took  Lee  and  Flash  precious  minutes 
before  they  found  the  Professor's  room. 
The  clerk  was  nowhere  to  be  seen. 
They  hurried  up  the  stairs.  There  was 
only  one  private  room  on  the  second  floor. 
The  Professor's  dirty  card  was  nailed  to 
the  door.  Flash  knocked.  There  was  no 
response. 

"Let's  go  in,"  Lee  urged.  Flash  shrugged 
and  opened  the  door.  The  Professor  was 
in,  but  he  was  not  receiving  callers.  His 
gaunt  body  lay  across  the  iron  cot,  face 
up,  unseeing  eyes  on  the  ceiling.  Blood 
from  a  hole  in  his  forehead  clotted  in  his 
long  hair. 

Lee  ran  to  the  bed,  stopping  in  horror 
as  he  saw  the  glazed  eyes. 

"He's  shot  himself!"  he  whispered, 
though  there  was  no  need  for  quiet.  They 
were  alone  in  the  building  with  the  corpse. 

Flash  whistled  softly.  He  joined  Lee  at 
the  bedside,  snapping  his  fingers  in  glee. 
"Wow,"  he  said  eagerly.  After  a  keen 
look  at  the  body  he  went  on:  "I  wasn't 
sure  when  you  told  me,  but  I  can  see  now 
that  it's  really  Halsey,  himself!" 

Lee  looked  at  him  in  surprise.  "You 
knew  him?" 

"Years  ago,  in  Pittsburgh,  when  I 
worked  on  the  paper  there,"  Flash  said. 
"He's  changed  since  then.  No  one  ever 
knew  what  had  happened  to  the  old  boy. 
And  to  think  he  was  still  married  to  Gail! 

"But  what  are  we  standing  around  like 
this  for  when  I've  got  the  biggest  scoop 
of  the  year!  This  isn't  any  suicide.  It's 
murder!  You  don't  see  any  gun,  do  you? 
Come  on — let's  go,  boy,  while  I  make 
newspaper  history!" 

He  swung  across  the  room,  his  face 
flushed  scarlet.  Lee  had  turned  to  go  when 
he  saw  it — a  bit  of  perfumed  lace  too 
absurdly  small  to  be  called  a  handkerchief. 
It  lay  nearly  hidden  beneath  the  bed.   He 


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71 


RADIO     MI RROR 


bent  over  and  picked  it  up.  Flash  was 
already  at  the  door.  The  room  whirled 
dizzily  in  front  of  Lee  as  he  straightened 

up- 

"Hey,  snap  into  it,"  Flash  said.  "We've 
got  work  to  do."  Then  he  saw  the  agony 
in  Lee's  eyes.  "What's  the  matter  with 
you?  Is  this  the  first  time  you  ever  saw 
a  stiff?"  _ 

Lee  shivered.  "I'm  all  right,"  he  said, 
thrusting  his  right  hand,  which  rigidly 
clutched  that  bit  of  lace,  behind  his  back. 
He  followed  Flash  down  the  steep  stairs. 

Outside,  in  the  clean  air,  Flash  said, 
"Wait  while  I  phone  this  in  to  the  paper. 
It  won't  take  a  minute.  Then  we'll  ride  up 
in  a  cab  together." 

Lee  nodded  numbly.  "Okay,"  he  said 
huskily. 

Flash  left  Lee  at  Fortieth  street  and 
Fifth  avenue.  The  cab  careened  around 
the  corner  and  continued  on  its  way.  In 
front  of  the  imposing  ATS  building  on 
Madison,  Flash  leaped  out,  stuffed  a  bill 
in  the  driver's  hand  and  made  for  the 
elevators.  In  spite  of  his  paunchiness  he 
made  good  time.  He  was  in  his  small 
studio  for  the  broadcast  with  two  minutes 
to  spare. 

"I  didn't  have  to  hurry  after  all,"  he 
complained  to  the  panic  stricken  engineer 
in  the  control  room  who  had  waited  ten 


minutes  for  the  appearance  of  the  reporter. 

At  exactly  nine  he  was  on  the  air. 

One  of  Flash's  listeners  tonight  was 
Daniel  Thomas,  at  home  on  the  Grand 
Concourse,  the  Bronx.  His  stockinged  feet 
hung  comfortably  over  the  end  of  the 
plush  davenport.  He  sighed  as  Flash's 
familiar  voice  rolled  from  the  loudspeaker. 
The  tones  were  soft,  drawling,  but  behind 
them  was  a  dramatic  feeling  of  impor- 
tance. Thomas  listened  more  carefully 
than  was  his  habit. 

"Tonight,"  Flash's  voice  said,  "I  have  a 
message  for  the  New  York  police  depart- 
ment. An  important  message,  I  believe. 
It  is  a  clue  to  the  murder  of  Gail  Rich- 
ard! If  the  police  will  go  to  Dell's  hotel — 
they  can  find  the  address  in  the  phone 
book — they  will  find  there  the  body  of 
the  man  who  was  Gail  Richard's  husband, 
the  man  known  as  Professor  Halsey,  the 
man  who  disappeared  on  the  night  of  the 
murder!" 

Thomas  was  at  the  phone  in  two  leaps. 

"Police  headquarters!"  he  snapped. 

Flash  finished  his  broadcast  with  a  re- 
sume of  the  crime,  pushed  back  his  chair, 
and  wiped  his  damp  forehead.  Fresh  beads 
of  perspiration  sprang  out.  He  groaned  as 
sudden  pain  racked  him,  his  breath  com- 
ing in  deep  gulps.  The  engineer  ran  from 
the  control  room. 


"What's  wrong  with  you?" 

"Nothing — I'm  all  right  now."  Flash 
pulled  himself  straighter  in  the  chair.  He 
rested  a  moment,  shaken  by  the  furious 
pain  in  his  breast.  Then  he  left  the  studio, 
once  more  on  his  way  to  the  Dispatch. 

The  walk  to  Sidney's  apartment  was 
sheer  agony  to  Lee,  but  he  needed  time 
to  quiet  his  throbbing  nerves  before 
he  saw  her.  He  walked  in  a  daze,  looking 
neither  to  right  nor  left.  Only  when  he 
reached  the  apartment  and  rang  the  bell 
at  Sidney's  door,  did  he  realize  he  had 
arrived. 

Pale,  visibly  shaken,  Sidney  let  him  in. 
They  stood  in  the  middle  of  the  room, 
neither  of  them  able  to  speak,  each  fear- 
ing what  was  in  the  other's  mind.  Lee 
took  the  lace  handkerchief  from  his  pocket 
and  pushed  it  toward  Sidney  on  the  table. 
Her  eyes  opened  wide,  her  trembling  lips 
parting. 

"Where  did  you  find  it?"  she  whispered. 

"Then  it  is  yours,"  Lee  groaned. 

Has  Sidney  been  in  the  Professor's 
room?  And  was  Flash  right  when  he  said 
it  was  really  murder,  not  suicide?  Next 
month's  Radio  Mirror,  on  the  newsstands 
July  24,  will  bring  you  more  thrilling 
questions  and  answers  to  this  baffling  story 
of  radio  love,  hate  and  murder. 


programs  as  "The  Lady  Next  Door," 
"Wheatenaville"  and  "The  Singing  Lady?" 
Hats  off  to  that  type  of  entertainment.  I 
feel  sure  that  the  "Lady  Next  Door" 
could  sell  just  as  many  boxes  of  cereal  or 
tubes  of  tooth  paste,  etc.,  as  "Jack  Arm- 
strong." 

There  would  be  thousands  of  little  tots 
enjoying  a  more  peaceful  state  of  mind 
and  more  restful  slumber  if  the  blood- 
curdling serials  were  wiped  off  the  air  or 
changed  to  later  in  the  evening.  Maybe 
I  am  wrong.    What  do  you  think? 

Mrs.  Victor   Greenslade, 
Bellevue,  Ohio. 

$1.00  PRIZE  LETTER 

We  are  all  radio  fans  at  our  house. 
Each  has  his  or  her  favorite  programs.  It 
seems  little  short  of  a  miracle  to  sit  at 
the  radio  and  by  a  simple  turn  of  the  dial 
"visit"  London,  Santiago,  Melbourne,  or 
some  other  distant  city.  I  consider  radio 
one  of  our  modern  Seven  Wonders  of  the 
World.  .  .  . 

Like  everything  else,  radio  has  its 
shortcomings.  The  thing  that  irritates 
me  most  is  to  have  an  entertainer  mur- 
der the  "King's  English."  Surely  it  is  pos- 
sible to  put  across  the  negative  idea  with- 
out telling  us  that  he  "ain't  never  done 
nothing."    Quite   frequently   this   type  of 


What   Do   You   Want  to   Say? 

(Continued    from    page    51) 

grammar  is  used  in  plays  that  come  over 
the  air.  After  enduring  it  for  a  while,  I 
simply  tune  in  on  another  station  where 
the  diction  does  not  jar. 

Mrs.  V.  B.  Harrel, 
Hilo,  Hawaii. 

$1.00  PRIZE  LETTER 

We  enjoy  our  radio  all  the  year  round 
— in  summer  as  well  as  winter.  I  am  at  a 
loss  to  understand  why  so  many  sponsors 
discontinue  their  broadcast  during  the 
summer  months,  and  think  it  would  be 
interesting  to  know  what  the  listeners 
think  about  it.  Why  not  take  a  vote  on 
it.  I  for  one  will  vote  for  the  summer 
programs. 

Samuel  Josper, 
Greensboro,  N.  C. 

HONORABLE   MENTION 

"As  a  defender  of  the  studio  audience, 
I  wish  to  state  that  applause  adds,  rather 
than  detracts  to  my  enjoyment  of  a  pro- 
gram."— Miss  Betty  Hoffmann,  Ashland, 
Ky. 

"Here's  hoping  a  lot  of  the  program 
manufacturers  relax  on  their  summer  va- 
cations and  let  many  a  new  idea  seep  into 
their  well-tracked  minds  .  .  .  but  let  it 
be  NEW."— U.  N.  Lee,  Twin  Falls,  Idaho. 


"I  believe  that  constructive  criticism 
has  caused  an  improvement  in  programs." 
— Geraldine  Guhl,   New  Cumberland,   Pa. 

"There  is  too  much  modern  orchestra 
music  on  the  air.  There  are  a  great  many 
people  who  would  prefer  having  a  little 
old-time  music  now  and  then."— Mrs.  H. 
Hall,  Duluth,  Minn. 

"Wonder  why  Bing  Crosby  doesn't 
take  more  pains  with  his  broadcasts?  He 
was  my  favorite  for  two  years,  but  lately 
— not  so  good!" — R.  B.  Palonski,  San 
Francisco,  Calif. 

"I  do  wish  sponsors  would  cease  ex- 
tending the  depression  to  the  airwaves. 
We  all  have  our  troubles  and  would  do 
without  hearing  about  people  who  seem 
to  be  continually  jumping  out  of  the 
frying  pan  into  the  fire." — Mrs.  Kath- 
leen E.  Clarke,  Springfield,  Mass. 

"Why  not  permit  children  to  choose 
their  own  radio  programs?  Parents  every- 
where are  condemning  the  blood  and 
thunder  radio  programs  on  the  grounds 
that  they  are  not  "good  for  them."  We 
parents  really  don't  know  because  we 
cannot  share  the  same  viewpoint  as  our 
children." — Kent   Crosby,   Springdale,    Pa. 


EVERYTHING  YOU  WANT  TO   KNOW  ABOUT  MAJOR  BOWES 

A  great  success  in  the  motion  picture  industry,  this  famous  gentleman  put  his  career  behind 
him  and  turned  to  radio,  creating  one  of  the  top  programs  of  the  air. 

In  next  month's  RADIO  MIRROR,  out  July  24,  you  can  read  the  fascinating  life  story 
of  this  great  master  of  ceremonies.    Don't  miss  it! 


72 


RADIO     M IRROR 


The  Lowdown  on  Tony  and   Gus 

(Continued    from    page    15) 


plight  his  friends  all  too  clearly  recog- 
nized. He  even  turned  down  a  belated 
offer  which  his  former  sponsor  made 
him.  Though  life  in  comparison  might 
be  stripped  bare,  Brown  would  remain 
loyal  to  himself  and  just  then  that  loyalty 
meant  refusal  to  attempt   a  comeback. 

"You  see,"  Brown  told  me,  "I  must 
have  been  pretty  well  drained,  back 
there  in  1932.  My  part  of  Matt  Tompkins 
had  been  running  five  years  without  a 
let-up.  I'd  reached  a  point  of  over- 
stimulation and  1  was  all  in.  Pretty  much 
up  in  the  air  about  my  future.  If  radio 
was  gone  for  me,  what  would  1  do?  After 
all,   I'm  just  an  accident  in  radio." 

Against  the  advice  of  his  most  loyal 
friends,  Brown  departed  from  New  York 
and  went  to  his  hundred  and  twenty-five 
acres  of  land  at  Saugerties  where  a  library 
of  cherished  books,  a  cellar  of  white  wines, 
and  a  fire  of  crackling  logs  could  restore 
in  time  his  love  of  creative  work. 

He  knew  when  he  arrived  at  the  quiet 
peace  of  his  farm  that  he  must  never  go 
back  to  radio  until  the  emptied  reser- 
voirs of  thought  were  filled  to  brimming 
fullness  again.  He  might  have  been  able 
to  produce  a  program  then,  but  it  would 
have  had  in  it  none  of  that  fiery,  driving 
energy  that  was  so  necessary  to  complete 
success.  No,  he  must  be  true  to  himself 
and  wait  it  out. 

It  took  two  years  and  a  half  before 
he  was  ready.  But  slowly  Brown  was 
recapturing  his  original  delight  in  char- 
acter creation. 

"I  really  think  I  have  something,"  he 
confided  to  friends  at  last.  He  became 
more  conscious  of  his  half-formed  idea. 
Bits  of  amusing  dialect  began  to  pop  into 
his  mind,  freely,  delightfully,  as  they 
once  did  when  he  still  enjoyed  writing 
Real  Folks.  More  and  more,  he  was  sure 
of  himself.  New  York  began  to  beckon. 

Then,  one  night  when  he  called  on 
some  friends,  he  met  Mario  Chamlee  and 
greeted  him  in  dialect.  Chamlee  replied 
with  a  rapid  fire  of  Italian  dialect  and 
many  wild  gestures  of  his  hands.  One 
quip  led  to  another.  Everyone  in  the  room 
gathered  around  the  two.  The  impromptu 
performance  was  such  a  success  that  the 
guests  demanded  a  repeat  performance 
the  next  day,  and  then  a  third  and  a 
fourth.  No  longer  were  they  Mario  and 
George,  but  Tony  and  Gus.  Visitors 
from  miles  around  flocked  to  hear  them. 

Brown  was  excited,  elated,  suddenly 
sure  of  success.  What  more  proof  did  he 
need  than  this  ever-increasing  popularity 
with  the  people  living  near  his  home?  He 
and  Mario  spent  long  hours  rehearsing, 
writing,  talking. 

IT  has  been  a  long  road,  at  times  an 
*  arduous  one,  that  led  Mario  Cham- 
lee to  Tony  and  Gus.  Until  he  met 
Brown  last  summer,  there  was  never  a 
single  signpost  that  pointed  to  his  ever 
being  anything  but  a  high  priced  singer 
of  high  priced  roles,  Metropolitan  operas 
like  "La  Boheme"  with  beautiful  Lily 
Pons. 

Even  Mario's  chance  to  sing  was  a  pro- 
longed battle  against  the  strict  beliefs 
of  his  father,  a  Methodist  minister  to 
whom  any  kind  of  stage  work  for  pay 
was  work  in  the  devil's  own  employ.  In- 
stead of  the  singing  lessons  his  son  de- 
sired so  much,  he  gave  him  lessons  on  the 
violin. 

But  Mario  was  not  to  be  denied.  Though 
he  stuck  to  the  violin  until  he  finished 
high  school,  when  he  entered  the  Uni- 
versity of  Southern  California,  he  gave 
it  up  in  favor  of  the  glee  club.  For  some 


time  it  was  a  secret  activity,  hidden  from 
his  family.  After  graduation,  i.j  faced 
another  struggle.  He  wanted  to  join  the 
San  Carlos  Opera  Company,  because  it 
was  traveling  to  New  York  and  above  all 
else  he  desired  a  chance  to  study  there. 

His  father,  until  now  inclined  to  be  a 
little  lenient  with  Mario,  rose  in  his 
wrath  and  shouted  a  vigorous  "No!"  But 
Mario,  risking  the  chance  that  when  his 
father  heard  him  sing  he  would  relent, 
joined    anyway.    His    father    did    relent. 

Later,  he  even  sang  in  vaudeville 
awhile,  nearly  estranging  himself  from 
the  family  forever.  Slowly  he  was  work- 
ing up.  Then,  one  eventful  day,  a  tele- 
gram— he  was  hired  for  a  Sunday  con- 
cert as  soloist  for  the  Detroit  Symphony 
orchestra!  And,  as  luck  would  have  it, 
was  heard  by  a  scout  for  the  Metropoli- 
tan. 

With  opportunity  pushing  him  so 
steadily  ahead,  he  couldn't  possibly  fail. 
He  auditioned  for  the  famous  Gatti- 
Casazza  and  was  put  under  contract.  For 
nine  years  he  has  sung  with  this  august 
body  of  artists,  loving  the  work.  Here  on 
this  stage  he  met  Ruth  Miller,  fell  in 
love  with  her,  and  persuaded  her  to  marry 
him. 

/%FTER  the  marriage.  Ruth  dropped 
*  ™  from  the  Metropolitan  ranks.  But 
now,  after  the  birth  of  a  son,  she  is  study- 
ing and  training  for  a  return. 

Still,  Mario  must  have  something 
more.  Singing  in  opera,  while  it  had  its 
charm,  had  never  been  enough.  He  even- 
tually realized  what  it  was — he  wanted 
somehow  to  get  closer  to  his  audience, 
project  across  the  footlights  to  them  his 
feeling  of  friendliness.  In  opera,  that 
would  always  be  impossible. 

While  he  was  seeking  a  means,  a  new 
road  opened  to  him.  Radio.  Eagerly  he 
tried  it,  finishing  one  thirteen-week  con- 
tract early  this  spring,  the  Garden  Hour 
on  Sundays.  Though  it  was  not  quite  the 
right  thing,  he  was  satisfied,  for  he  knew 
by  then  that  shortly  he  would  begin  work 
in  Tony  and  Gus. 

That,  to  Mario,  was  the  cherished  goal 
that  he  had  dreamed  of  reaching  so  many 
times.  In  the  character  of  Tony  he  could 
create,  could  become  a  real  figure  in  the 
minds  of  his  listeners  before  he  began 
singing  to  them.  When  his  voice  would 
pour  forth  its  song,  it  would  mean  much 
more  to  his  attentive  audience. 

Dialect  he  knew  he  could  do.  It  has 
always  been  easy  for  him.  Hearing  his 
name,  then  listening  to  his  character  of 
Tony,  you'd  say,  "He  should  be  good, 
since  he's  an  Italian."  Yet  his  real  name 
which  he  discarded  as  hopeless  for  the 
stage  is  Cholmondeley.  pronounced  in 
English    as    "Chumlee,"    hence   Chamlee. 

Next  fall,  Mario  will  sing  in  a  series 
of  concerts,  a  series  which  was  arranged 
in  May.  So  that  when  he  is  warned  about 
staying  too  long  in  radio,  he  only  smiles. 
If  he  can  arrange  concerts  nearly  six 
months  ahead,  he  isn't  worrying. 

That's  why  you  can  understand  how,  at 
that  first  rehearsal,  it  was  inevitable  that 
the  sponsors  and  NBC  officials  were  ex- 
cited and  enthusiastic.  Mario  and  George 
put  everything  they  possessed  into  their 
roles.  Only  one  thing  more,  in  their 
minds,  was  essential  to  the  success  of  the 
program.  They  must  have  Elsie  Mae 
Gordon  with  them. 

"But  we  will  supply  you  with  a  cast," 
the  program  director  told  them. 

"Oh,  I'd  like  to  take  a  hand  in  that 
myself,"  placidly  responded  Brown,  who 
having     created     the     parts,     holds     the 


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took  a  high  dive  into  the  diet  prob- 
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RADIO     MI RROR 


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author's  little  conceit  that  he  knows  bet- 
ter than  any  sponsor  just  the  people  he 
wants  to  fill  them. 

"I  want  Elsie  Mae  Gordon,  first  of 
all.  She  was  with  me  in  Real  Folks.  I 
couldn'    put  on  a  show  without  her." 

"But  after  Real  Folks,  she  dropped  out 
from  straight  dramatic  parts  for  over  a 
year,"  the  casting  director  recalled.  "Didn't 
she  play  only  animal  roles?  Surely,  she 
took  the  part  of  'Polynesia  the  Parrot.' 
in  the  Doctor  Doolittle  Hour  and  'Pig- 
let' in  Winnie-the-Pooh.  No  pigs  or  par- 
rots in  this.  That  counts  her  out." 

"1  want  Elsie  Mae  Gordon.  She'll  play 
the  Kansas  rooming-house  keeper  fine," 
Brown  persisted,  "and  all  the  rest  of  the 
feminine  roles,  too,  if  we  give  her  the 
chance.  Listen."  he  hurried  on,  "if  I'm 
making  a  comeback  on  the  program,  Elsie 
Mae  is  going  to  make  hers  right  along 
with   me." 

In  the  end.  the  director  gave  in.  Elsie 
Mae  was   called   to   rehearsals. 

Which  makes  George  Frame  Brown  the 
man  who  came  back  and — what  is  more 
important — remained  the  master  of  his 
own  soul.  Which  makes  Mario  Chamlee 
the  Metropolitan  singer  who  turned 
comedian  to  bring  the  audience  closer  to 
him.  And  which  gives  radio  listeners  a 
brand  new  hit. 


The   Girl   Who    Runs 
Don   Bes+or 

(Continued  from  page  35) 

the  invitation  is  turned  down.  Friends 
who  drop  in  on  them  of  an  evening  know 
that  all  hilarity  stops  at  half  past  nine, 
for  that's  when  the  tiny  head  of  the  house 
curtsies  good  night  to  them  all. 

She  is  almost  as  busy  as  her  talented 
father.  There's  never  an  idle  day  on  her 
calendar.  Don  has  seen  to  that.  It's  part 
of  his  plan  to  give  his  daughter  a  liberal 
education,  so  that  she  will  not  be  knocked 
around  by  life  as  he  was.  Let's  follow  her 
for  a  week: 

MONDAY  is  taken  up  with  a  ballet 
lesson  at  the  Metropolitan.  Tues- 
day finds  her  busy  with  a  tap  dance  les- 
son— just  in  case  the  classics  ever  bore 
her.  On  Wednesday  she  is  sent  by  taxi 
to  a  dramatic  school.  On  Thursday  she 
devotes  two  hours  to  a  piano  lesson  from 
a  special  teacher.  Friday  is  French  les- 
son time  and  the  big  red  letter  day  of 
the  week,  for  then  she  has  two  hours  off 
to  play  tag  with  her  little  friends  in  the 
school  yard.  Saturday  she  dances  at  the 
Metropolitan,  and  Sunday — well,  of  course 
there's  Sunday  School  and  church.  She's 
no  piker,  Mary  Ann;  she  loves  to  study, 
and  on  sunny  days  her  mother  finds  it 
hard  to  drag  her  from  her  books  to  go 
out  and  play. 

When  I  saw  them  last,  Mary  Ann  was 
all  enthused  about  her  coming  trip  to 
Hollywood.  Yes,  she  went  right  along 
with  Don,  Jack  Benny,  Frank  Parker  and 
the  rest. 

"Lily  Pons  is  out  there  for  pictures.  I 
acted  with  her  at  the  Met.  Maybe  I  will 
be  in  movies,  too,"  she  said,  her  eyes 
sparkling. 

And  we  wouldn't  be  at  all  surprised  if 
that  happens,  because  in  looks,  Mary  Ann 
is  not  unlike  her  favorite  movie  idol, 
Shirley  Temple.  And  so  far,  she  has  got 
everything  else  her  little  heart  has  de- 
sired— largely  because  her  famous  dad  is 
just  an  old  softie  when  the  little  yellow- 
haired  elf  climbs  into  his  lap. 

She  has  a  nursery  with  animal-covered 
curtains  at  the  windows,  and  an   English 


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74 


RADIO    M IRROR 


maid  all  her  very  own.  She  sleeps  in  a 
specially  built  miniature  edition  of  her 
daddy's  four-posted  maple  bed.  Her  tri- 
angle-shaped writing  desk  is  a  real  antique 
which  fits  snugly  in  one  corner  of  her 
room.  It  has  glass  shelves  all  round  the 
top,  in  which  she  keeps  about  two  dozen 
of  her  best  dolls.  It's  the  kind  of  desk 
you  can  buy  anywhere  on  Madison  Ave- 
nue for  a  few  hundred  dollars!  .  .  .  Then 
there's  a  play  bench,  and  a  miniature  dres- 
ser with  an  autographed  photograph  of 
Lily  Pons  in  a  modernistic  glass  frame. 
The  smoothest  child's  book  case  we  ever 
saw  is  there  too,  with  a  small  sized  yet 
complete  set  of  Encyclopedia  Britannica 
at  one  end  and  a  book  about  Shirley 
Temple  at  the  other. 

Her  wardrobe — we  couldn't  possibly 
overlook  that.  It's  more  complete  than 
her  mother's.  In  one  tiny  closet  there 
were  thirty-nine  dresses,  with  hats  and 
shoes  to  match  them  all. 

"But  aren't  you  afraid  all  this  will  spoil 
her?"  we  asked  timidly. 

"No,"  said  Don  positively.  "Not  Mary 
Ann!  You  see,  she  keeps  so  busy  she 
doesn't  have  time  to  think  about  the 
things  she  has.  We're  spending  a  lot  of 
money  on  her,  but  when  she  gets  old 
enough  to  go  on  her  own  she'll  have  had 
all  these  things  always,  and  she  will  know 
how  to  handle  her  own  money." 

y^ND  suppose  she  decides  to  go  on  the 
•*"•  stage?"  we  asked.  "Won't  being  used 
to  all  this  break  down  her  morale  during 
the  starvation  period?" 

"There  won't  be  any,  for  her.  This  kid 
will  never  have  to  go  from  agency  to 
agency,  the  way  I  did,  and  the  way  her 
mother  did.  If  she  can't  make  the  grade 
there's  money  enough  right  here  to  see 
her  through.  She  has  her  own  bank  ac- 
count right  now." 

Mary  Ann  is  unquestionably  the  head 
of  the  Bestor  household.  But  in  return 
for  turning  their  haphazard,  theatrical 
lives  topsy  turvy,  she  has  brought  those 
two  more  genuine  happiness  than  all  the 
fame  and  wealth  Broadway  could  offer. 

And  perhaps,  in  later  years,  Mary  Ann 
may  come  around  to  see  her  father's  atti- 
tude about  music,  and  understand  why  he 
went  on  playing  jazz  against  her  small 
but  vehement  wishes.  She  may  even  come 
to  be  thankful  that,  in  addition  to  her 
classical  education,  she  has  known  the  hi- 
de-ho,  hip-hip-hurray  of  vaudeville,  and 
the  lullaby  of  radio  jazz. 


Flying   Blind 

(Continued  from  page   19) 

Over  his  head  in  the  plane  was  a  re- 
ceiving set  tuned  in  to  a  radio  code  sig- 
nal. From  his  earphones  came  the  steady 
buzz  which  told  him  that  he  was  not 
varying  an  eighth  of  a  mile  from  the 
direct  line  to  the  airport.  If  he  swung 
to  the  left,  the  steady  buzz  broke  into 
dots  and  dashes,  if  he  swung  to  the  right, 
the  buzz  became  still  another  set  of 
dashes  and  dots.  Each  time  that  warn- 
ing of  dashes  and  dots  came  to  him,  he 
veered  back  until  the  signal  became 
steady.  So  that  in  spite  of  the  flying 
conditions  he  soared  over  the  Kansas 
City  field  almost  on  time. 

That  is  proof  enough  of  what  radio  can 
and  does  do  for  flying.  And  when  the 
pilot  reached  the  airport  that  night,  the 
land  operator  gave  him  warning  not  to 
attempt  a  landing.  Radio  was  able  to  do 
that.  What  it  could  not  do  at  the  mo- 
ment was  enable  the  pilot  to  answer  the 
land  operator.  What  difference  it  might 
have  made,  it  is  impossible  to  state  defin- 
itely. 


%^  Ex-Lax  14  tke  \deaif 
^ot^edtket  \amtbe ! 


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THE    CHOCOLATED     LAXATIVE 


75 


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76 


RAD  IO     M IRROR 

Even  that  feat,  a  few  years  ago,  would 
have  been  impossible.  The  pilot,  without 
his  directional  beam  which  radio  gave 
him,  would  never  have  located  Kansas 
City  in  that  fog.  Now  radio  has  gone  a 
big  step  farther  along.  In  a  year  or  pos- 
sibly two,  it  will  take  the  plane  down 
onto  the  field  and  such  accidents  will  be 
avoided. 

That  is  why  flying  today  is  as  safe  a 
means  of  transportation  as  there  is  in  the 
world.  What  the  skill  of  seasoned  pilots 
has  left  undone,  radio  has  done. 

There  is  still  another  innovation  for 
flying  blind  (flying  without  having 
sight  of  any  familiar  landmarks,  not 
knowing  exactly  where  you  are).  It  is 
rapidly  approaching  the  practical  stage 
and  will  be  put  in  use  for  flights  across 
the  Pacific. 

Stretching  thousands  of  miles  away,  at 
the  end  of  one  of  the  world's  most  dan- 
gerous water  routes,  lies  China,  newest 
goal  of  commercial  aviation.  All  America 
has  thrilled  at  the  thought  of  a  gleaming 
metal  plane  roaring  across  the  bay  at  San 
Francisco,  lifting  into  the  air,  disappear- 
ing into  the  molten  rays  of  the  setting 
sun,  coming  down  at  Honolulu,  only  to 
take  off  again  for  Asia. 

M^OR  this  difficult  flight,  radio  has  con- 
*  tributed  what  is  called  the  "directional 
antenna,"  a  small  aerial  inside  the  plane, 
within  the  pilot's  reach.  Now,  when  land 
stations  send  out  their  signals  for  planes 
to  follcw,  they  must  send  them  in  one 
set  direction.  These  signals  only  travel 
a  hundred  miles  or  so.  For  a  Pacific 
flight,  something  else  was  needed.  The 
directional  antenna  was  invented. 

The  pilot  of  a  plane  half  way  to  Hono- 
lulu finds  himself  fog  bound,  without  a 
clear  idea  of  whether  he  is  flying  directly 
towards  the  Hawaiian  Islands  or  not. 
With  his  powerful  receiving  set  he  tunes 
in  a  land  station.  He  listens  closely,  dis- 
covers that  it  is  the  Honolulu  radio  sta- 
tion. But  is  that  station  North,  South, 
East  or  West  of  him? 

There's  a  way  of  telling  with  his  new 
antenna  and  he  finds  out  this  way: 

The  antenna,  short  and  compact,  re- 
volves in  a  circle.  It  is  something  like 
the  aerials  you  used  on  your  first  radio 
set.  As  the  pilot  turns  it  slowly  around, 
the  Hawaiian  station  comes  in  more 
clearly.  When  the  antenna  has  tuned  in 
the  signals  to  the  loudest  point,  it  is  then 
pointing  in  the  exact  direction  of  the 
station  sending  the  signals.  The  pilot  sets 
his  course  in  the  direction  the  antenna  is 
pointing.  Hours  later  he  comes  in  sight 
of  Honolulu.  Radio  has  brought  him 
through  fog,  across  the  white-capped 
waters  of  the  Pacific,  to  his  landing  field. 

But  in  order  to  let  you  see  for  your- 
self how  radio  works  on  land,  how  it 
makes  every  air  voyage  you  take  in 
America  nearly  foolproof,  come  with  me 
to  Newark,  to  the;  American  Airlines 
airport. 

A  Cadillac  limousine  is  waiting  for  you 
at  the  station  in  New  York.  You  settle 
back  on  the  comfortable  upholstery. 
Downtown,  through  the  Holland  Tunnel, 
across  the  skyway,  you  speed.  Soon  you 
are  there. 

It  is  a  thrilling  moment — for  early  in 
the  day  you  have  read  in  the  papers 
about  the  crash  near  Kansas  City.  The 
weather  here  is  "soupy" — gusts  of  rain 
beat  down  on  your  hat.  Visibility  is  very 
poor. 

Upstairs,  one  of  the  radio  operators 
who  is  off  duty  meets  you,  takes  you  into 
the  left  wing  of  the  building  where  the 
radio  apparatus  is  housed. 

You  see  a  high  board,  a  thin  panel  in 
which  is  set  several  loudspeakers.  Sud- 
denly a  voice  booms  out.    It   is  from  a 


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RADIO     MIRROR 


ship  on  its  way  to  Detroit,  reporting 
position  and  weather  conditions.  At  one 
side  of  the  board  sits  an  operator,  ear- 
phones on  his  head,  communicating  with 
the  land  station  in  Buffalo.  He  is  passing 
on  weather  information  from  the  Depart- 
ment of  Commerce,  a  service  supplied  by 
the  United  States  Government.  He  fin- 
ishes his  messages,  snaps  on  a  switch,  calls 
the  plane  heading  for  Boston.  He  gets 
the  pilot's  report,  jots  down  the  figures, 
turns  off  the  switch. 

In  the  larger  room,  several  men  in  shirt- 
sleeves are  reading  messages  on  the  tele- 
typewriter, a  machine  which  types  off 
messages  sent  over  telephone  wires  from 
Department  of  Commerce  stations  all 
over  the  country.  They  are  reports  of 
weather  conditions.  They  give  the  ceiling 
(how  high  up  or  how  low  the  clouds  are), 
the  temperature,  the  barometer  readings, 
wind  velocity — all  the  information  a  pilot 
needs. 

But  let's  go  back  downstairs.  Outside 
the  ticket  room  you  see  a  huge  orange 
and  blue  plane  waiting,  the  propellors 
slowly  turning  over.  In  ten  minutes  it 
will  start  for  Boston,  weather  permitting. 
A  last  report  comes  from  upstairs.  The 
ceiling  is  lifting.  The  flight  will  start  on 
scheduled  time. 

As  you  sit  back  the  plane  starts  its 
lumbering  take-off  across  the  field. 
Though  you  can't  tell  when  it  left  the 
ground,  you  suddenly  realize  that  you 
are  up  in  the  air. 

The  co-pilot  pushes  open  the  door  into 
the  forward  compartment  where  he  sits 
with  the  pilot  and  motions  to  you.  You 
get  up,  step  into  the  tiny  compartment. 
Above  the  roar  of  the  two  motors,  the  co- 
pilot explains  the  radio  apparatus. 

rW,HERE  are  two  receiving  dials  over- 
*  head.  The  pilot  leans  forward,  tunes  in 
one  by  means  of  a  tiny  crank  handle, 
hands  you  the  earphones.  You  listen  in- 
tently. It  is  Newark,  sending  reports  out 
to  another  plane.  Behind  the  co-pilot's 
seat  are  three  compact  boxes.  One  of 
them  is  the  receiving  set  with  which  he 
can  hear  Newark  talking.  The  other  is 
the  set  which  tunes  in  the  directional 
beam,  sent  out  in  a  dot-dash  signal.  The 
third  is  the  sending  set  by  which  the 
plane  converses  with  ground   operators. 

There  is  a  third  receiving  set  on  board 
ship,  an  auxiliary  set  operating  on  dry 
cell  and  storage  batteries.  This  is  in 
case  the  plane's  electricity  supply  goes 
dead.  With  the  battery  set,  the  pilot  can 
still  tune  in  on  his  directional  beam  and 
know  where  he  is  heading. 

The  directional  beam  is  sent  out  from 
stations  located  every  hundred  miles 
along  the  course.  It  is  continual,  auto- 
matic service  lasting  twenty-four  hours  a 
day.    Hundreds  of  them  dot  the  country. 

You  go  back  to  your  seat.  You  look  at 
your  watch.  An  "hour  and  a  half  have 
passed.  Sheets  of  rain  pour  across  your 
window.  You  wonder  if  the  pilot  will 
find  Boston  without  any  trouble.  But  you 
remember  the  directional  beam  and  feel 
better.  The  man  right  behind  you  is 
snoring  peacefully.  He  hasn't  any  doubts. 
You  look  down  below.  You  catch  sight  of 
scattered  buildings.  You're  approaching 
the  airport. 

The  fog  isn't  thick  enough  to  prevent 
landing  and  the  plane  soars  in  a  circle, 
then  starts  down.  As  the  wheels  touch 
the  ground,  you  remember  radio's  new  in- 
vention, a  short  wave  signal  that  will  lead 
the  plane  to  a  landing  even  if  the  fog  has 
hidden  the  airport. 

Walking  away  from  the  plane,  you're 
seized  with  a  strange  nostalgia.  It's  an 
itching,  burning  desire  to  hurry  back  into 
the  ship,  to  fly  again.  That's  radio's  gift 
to  you.  It  is  making  the  most  thrilling 
romantic  transportation  on  earth — safe! 


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That's  science's  newest  answer  to 
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men  and  women  who  can't  seem 
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is.  Already  thousands  of  these  so- 
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IODINE  STARVED  GLANDS.  When  these  are 
corrected,  weight  seems  to  go  on  like  magic. 
Kelpamalt,  the  new  mineral-iodine  concentrate 
from  the  sea — and  perhaps  the  world's  richest 
source  of  NATURAL  PLANT  IODINE,  quickly 
sets  right  down  to  this  common  cause  of  skinni- 
ness and  corrects  it.  It  works  "2  ways  in  1." 

First,  its  rich  supply  of  easily  assimilable  minerals 
stimulates  the  digestive  glands  which  produce  the  juices 
that  alone  enable  you  to  digest  fats  and  starches,  the 
weight-making  elements  in  your  daily  diet.  And  these 
minerals  are  needed  by  virtually  every  organ  and  for 
every  function  of  the  body.  Second,  Kelpamalt  is  rich  in 
NATURAL  IODINE— a  mineral    needed  by  the  vital 


Comparison  of  Minerals 

in    KELPA    MALT    vs, 

VEGETABLES   —  3 

Kelpamalt  tablets 

Contain: 

1  More  Iron  and  Copper 
"than  1  lb.  of  spinach. 
7H    lbs.  fresh  tomatoes. 


than 


2. More    Calcium 
lb.    of    cabbaee. 
0  More    Phosphoi 
J'1M    lbs.    of    carrots. 

4  More    Sulphur    than    2 
'lbs.    of    tomatoes. 

5  More     Sodium     than     3 
*lbs.   of   turnips. 

6.  More  Potassium  than  6 

lbs.   of   beans. 
7  More  Magnesium  than  1 
'lb.  of  celery. 


organ  which  regulates  metabolism — the  process  through 
which  the  body  is  constantly  building  firm,  solid  flesh, 
new  strength  and  energy.  6  Kelpamalt  tablets  contain 
more  NATURAL  IODINE  than  486  lbs.  of  spinach  or 
1660  lbs.  of  beef.  More  iron  and  copper  than  2  lbs.  of 
spinach  or  15  lbs.  of  fresh  tomatoes. 
More  calcium  than  1  doz.  eggs.  More 
phosphorus  than  3  lbs.  of  carrots. 

Try  Kelpamalt  for  a  single  week  and 
notice  the  difference — how  much  better 
you  feel.  If  you  don't  gain  at  least  5 
lbs.  of  good,  firm  flesh  in  1  week  the 
trial  is  free.  Kelpamalt  costs  but  little 
at  all  good  drug  stores.  If  your  dealer 
has  not  yet  received  his  supply,  send 
SI. 00  for  special  introductory  size 
bottle  of  65  tablets  to  the  address  below. 


SEEDOL 


Kelpamalt 

KNOWN   IN   ENGLAND   AS   VIKELP 


Manufacturer's  Note: — Inferior  products — sold  as  kelp  and 
malt  preparations — in  imitation  of  the  genuine  Kelpamalt 
are  being  offered  as  substitutes.  Don't  be  fooled.  De- 
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assimilated,  do  not  upset  stomach  nor  injure  teeth. 
Results   guaranteed   or    money   back. 


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77 


RADIO    MIRROR 


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78 


RADIO     M I RROR 


Coast-to-Coas+    Highlights — Chicago 


Side  of  the  Road."   And  so  they  made  radio. 

After  a  few  more  months  in  Chicago 
that  radio  series  went  East  to  New  York 
for  a  time.  While  there,  Ronnie  and  Van 
lined  themselves  up  for  some  personal 
appearances  to  augment  their  radio 
salaries. 

They  were  signed  to  sing  in  the  Ter- 
race Room  of  the  Hotel  New  Yorker. 
And  naturally  they  both  had  nice  cases 
of  jitters  on  their  opening  night. 

"Don't  look  at  anyone  on  the  floor," 
Ronnie  cautioned  Van,  "then  you  won't 
get  nervous." 

"Keep  your  eyes  on  the  piano,"  Van 
replied,  "and  you  won't  be  nervous 
either." 

So  the  boys  paced  up  and  down  trying 
to  soothe  their  jangled  nerves,  reciting 
Hamlet's  soliloquy.  Eventually  their  turn 
came.  The  master  of  ceremonies  an- 
nounced them  and  they  went  to  work. 
Van  noticed  a  man  staring  at  them  in 
deep  concentration.  He  was  recording  the 
audience's  response  to  every  song  and 
gag.    And  he  looked  worried. 

Out  of  the  corner  of  his  mouth  Van 
whispered  to  Ronnie. 

"That  guy  is  clocking  our  act.  And  he 
looks  worried!" 

"Oh,  oh,"  replied  Ronnie.  "We'd  bet- 
ter sing  long  and  loud  tonight.  Some- 
thing tells  me  it's  our  first,  last  and  only 
performance  in  the  Hotel  New  Yorker." 

When  they  were  off,  the  boys  returned 
to  their  dressing  room  and  moaned. 
Finally  there  was  a  knock  on  their  door. 
Opening  it  they  found  themselves  face  to 
face  with  the  worried  man. 


(Continued  from  page  42) 

"Well,"  said  Ronnie  to  Van.  "Here  it 
comes."  Turning  to  the  stranger  he  con- 
tinued: "Okay,  you  didn't  like  us.  So 
what?" 

"So  what?"  asked  the  stranger  sur- 
prised.   "So  sign  here!" 

It  was  a  Warner  Brothers  movie  scout. 
He  signed  them  on  the  spot  for  a  movie 
shoit. 

WUST  before  the  world's  fair  grounds 
"  started  to  be  cleared  you  could  buy 
many  of  the  things  from  exhibits  over 
there  on  the  lake  front.  Announcer  Jean 
Paul  King  liked  some  of  the  furniture  in 
"The  House  of  Tomorrow"  so  well,  he 
went  over  for  an  auction.  Result  was  he 
bought  so  much  that  the  Kings  with  their 
three  year  old  son  had  to  move  from 
their  five  room  apartment  to  a  twelve 
room  house  in  order  to  have  room  for 
the  new  furniture.  Among  Jean's  duties 
is  the  announcing  of  that  very  popular 
show  for  the  ladies,  Clara,  Lu  and   Em. 

IT'S  astonishing  to  realize  that  more 
than  21,000,000  products  bearing  Wen- 
dell Hall's  name,  including  sheet  music, 
records  and  musical  instruments,  have 
been  sold.  The  Red  Headed  Music  Maker 
who  rode  to  fame  on  "It  Ain't  Gonna 
Rain  No  Mo' "  thinks  that  particular 
song  set  an  all-time  record.  He  figures 
that  he  earned  $6,000  per  bar  for  it  be- 
cause the  whole  song  contained  only  eight 
bars  of  music.  The  rest  was  repetition 
and  it  brought  Wendell  more  than  $50,000 
while  it  was  selling  two  million  records 
and  a  million  copies  of  sheet  music. 


Hall  has  been  on  the  radio  just  about 
as  long  as  there  has  been  any  radio.  In 
fact  one  Wendell  Hall  fan  who  has  lis- 
tened to  him  since  1922  suggests  he  ap- 
pend the  degree  B.  C.  to  his  name  .  .  . 
Before  Chains. 

IF  he  hadn't  been  so  interested  in  go- 
*  ing  to  the  theater  Art  Van  Harvey 
might  not  have  lost  his  job  years  ago  as 
an  office  boy  at  the  Chicago  Board  of 
Trade.  But  if  he  hadn't  had  that  love  of 
shows  he  might  never  have  developed  the 
flair  for  acting  that  makes  him  so  popu- 
lar in  radio  land  as  Vic  of  the  Vic  and 
Sade  series. 

W^VERY  week  for  months  a  Kay  Kyser 
*^  fan  sent  the  orchestra  leader  a  box 
of  cigars  at  the  Blackhawk  restaurant  in 
Chicago.  They  came  anonymously,  so 
couldn't  be  returned.  Kay  has  never 
smoked  in  his  life. 

^ST.  LOUIS  was  in  the  middle  of  a 
•^  nasty  storm  one  day  recently  when 
Drs.  Pratt  and  Sherman,  the  "Laugh 
Clinic"  boys  of  KMOX,  came  on  for  their 
usual  program  and  in  an  unguarded  mo- 
ment broadcast  this: 

"For  the  past  seven  years  we  have  con- 
ducted a  free  side  walk  cleaning  service. 
All  listeners  wishing  this  personal  service 
please  phone  BLANK  exchange  .  .  .  and 
wait!" 

But  listeners  took  the  suggestion  se- 
riously with  the  result  the  KMOX  tele- 
phone operators  were  swamped.  The  doc- 
tors left  in  a  hurry. 


IT  HAPPENED  ONE  HOT  WASHDAY 


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m 


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D  R.  R.  Section  Foreman 
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D  Salesmanship 
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Salesmanship 


D  Advertising 

□  Business  Correspondence 

□  Lettering  Show  Cards 

□  English  D  Signs 

□  Stenography  and  Typing 

□  Civil  Service 

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Name - Age 


Address 

City State 

Present  Position • 

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Coast-to-Coast    Highlights 
Pacific 

{Continued  from  page  43) 

ag9  over  KJR  and  did  a  swell  job  of  it. 
Miss  Hope  Smith,  who  does  household 
talks  on  the  same  station  is  a  Seattle 
high  school  teacher  and  a  U.  of  Missouri 
graduate. 

Kearney  Walton,  personable  young 
maestro  from  Washington  State  College 
in  Pullman,  is  being  heard  on  coast  NBC 
lines  from  the  Los  Angeles  Biltmore 
matinee  room,  where  his  band  is  playing. 

FW,HOSE  childish  voices,  boys  and  girls, 
M  heard  from  KHJ  on  a  Coast  CBS  net- 
work via  the  "D.  D.  S.  Club,"  belong  to 
one  individual  .  .  .  Carlisle  Tupper.  The 
25-year-old  miss  went  to  Pomona  College 
and  finished  with  a  year's  study  in 
Vienna.  This  spikes  the  rumor  that 
child  labor  laws  are  being  violated  by  the 
employment  of  youngsters.  She  has  made 
a  study  of  kid  voices  and  is  in  demand 
for  this  type  of  radio  portrayal. 

■FREELANCE  T1CKERTAPE:  Lind- 
*  say  MacHarrie,  heard  on  dozens  of 
Freeman  Lang  transcription  discs  and  "in 
the  flesh"  programs,  wears  smoked  glasses 
the  year  'round.  Elvia  Allman,  come- 
dienne, named  her  new  goldfish  "Fuzzy" 
and  "Muzzy."  Frank  Nelson,  character 
man,  in  radio  for  years,  but  didn't  own 
a  receiving  set  until  lately.  Barbara 
Luddy,  ingenue,  doesn't  like  mixed  drinks. 
Edward  Lynn,  producer,  cooks  his  own 
meals  and  has  a  special  recipe  for  ma- 
rine soup. 

GONE   BUT  NOT  FORGOTTEN 

r-pERRY  LA  FRANCONI,  golden 
*  voiced  tenor  from  KFWB,  Holly- 
wood, and  later  XEBC,  Agua  Caliente, 
Mexico,  ought  to  be  back  this  month. 
The  first  of  the  summer  he  went  to 
Como,  Italy,  to  visit  the  family  and  see 
seven  brothers  who  were  born  since  he 
left  his  native  land. 

Then  there  is  Ben  Klassen,  NBC  tenor, 
who  took  Horace  Greeley's  advice  ...  in 
reverse  form.  The  tall,  blond  singer  left 
for  New  York  with  his  wife.  He'll  make 
a  hit  at  Radio  City.  Born  in  Lincoln, 
Neb.,  he  grew  up  in  Los  Angeles,  became 
an  accountant  with  Standard  Oil  before 
becoming  a  radio  singer. 

And  here  we  find  that  Charlie  Leland 
.  .  .  missing  from  Coast  radio  ranks  .  .  . 
pops  up  in  the  East  to  m.  c.  the  NBC 
"Hits  and  Bits"  half  hour  with  the  Tune 
Twisters  and  Jerry  Sears'  ork.  Charlie's 
middle  name  is  Bradford  ...  he  is  ad- 
dicted to  a  toothbrush  mustache  .  .  . 
born  in  Detroit  forty  years  ago  .  .  .  hap- 
pily married  .  .  .  kept  one  dog  and 
five  cats  for  mascots  when  he  was  on  Los 
Angeles  and  Hollywood  stations. 

THE  Three  Rhythm  Kings  seem  to 
have  made  a  perfect  three  point  land- 
ing in  New  York.  Once  popular  in  San 
Francisco  and  Los  Angeles,  they  have 
been  going  places  on  NBC  programs  from 
the  East. 

Hal  S.  Hopper,  22  year  old  tenor,  was 
born  in  Oklahoma  City.  Woody  Frank- 
lin Newbury,  twenty-two-year-old  tenor, 
came  from  Dallas,  Texas.  Chuck  Lowry, 
twenty-one-year-old  baritone,  is  a  Los 
Angeles  boy. 

All  are  married.  Though  they  are  best 
known  for  vocal  work,  Hal  also  plays  the 
violin  and  drums;  Woody  the  piano  and 
guitar,  and  Chuck  the  same. 


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RADIO     M IRROR 


Beauty   a    la    Ethel   Merman 

(Continued  from  page  47) 

purple  on  their  faces;  one  of  the  warm, 
peachy  shades  is  usually  most  becoming. 

"When  it  comes  to  cleansing  my  skin, 
I'm  a  soap-and-water  fiend.  You  see,  I  use 
a  great  deal  of  cold  cream  just  to  remove 
my  theatrical  make-up,  so  that  I  can 
afford  to  risk  any  drying  effect  from 
water.  Every  single  night,  after  the  per- 
formance, I  wash  my  face  thoroughly 
with  plenty  of  hot  water  and  a  good, 
lathery  soap.  Then  I  put  on  a  thin  film 
of  cleansing  cream  to  protect  my  face 
overnight." 

But  the  thing  which  excited  me  most, 
in  all  my  hour's  interview  with  the  torch- 
singer,  was  Miss  Merman's  recommenda- 
tion for  a  powder  foundation  of  an  en- 
tirely new  type.  Ethel  says  that  it  was 
first  recommended  to  her  by  a  friendly 
chorus-girl  when  she  was  singing  in  George 
White's  "Scandals,"  and  she's  been  using 
it  ever  since.  She's  very  enthusiastic 
about  it,  and  I'm  sure  that  you  will  be  too. 

Ethel's  mother  told  me  about  a  health 
habit  of  the  Merman  family  which  is  also 
a  wise  beauty  habit:  "There's  one  un- 
shakable rule  in  this  household,  and  that 
is  that  Ethel  must  have  her  dinner  at  a 
regular  hour  with  no  interruptions.  It's 
very  important  for  her  to  have  at  least 
one  meal  a  day  at  a  definite  time  and 
with  as  little  fuss  and  worry  as  possible." 

>ECAUSE  Ethel  goes  to  the  theater 
each  evening  for  her  starring  role  in 
the  hit  musical  comedy,  "Anything  Goes," 
she  eats  somewhat  earlier  than  you  or  I 
would  be  able  to.  She  sits  down  to  dinner 
at  5:30  and  takes  at  least  three-quarters 
of  an  hour  to  eat. 

After  dinner  she  reads  the  evening  pa- 
pers and  spends  practically  an  hour  of 
quiet  relaxation.  She  arranges  her  time 
so  that  she  has  enough  left  to  walk  to 
the  theater.  That's  one  of  her  beauty 
secrets.  Her  crowded  day  seldom  leaves 
her  an  opportunity  to  indulge  in  any  out- 
door sport,  or  even  dancing  lessons,  so 
she  walks  as  much  as  possible.  She  doesn't 
just  think  about  walking  between  ap- 
pointments, she  actually  budgets  her 
minutes  so  that  she  knows  she  will  not 
have  to  take  a  last-minute  cab.  Most 
of  us  are  careless  and  lose  these  oppor- 
tunities for  brisk,  natural  exercise. 

It  isn't  that  Ethel  has  to  worry  about 
reducing  exercises.  Even  her  young-look- 
ing mother  has  that  same  slim  figure. 
And  I  wondered  if  their  natural  vivacity 
didn't  have  a  great  deal  to  do  with  it. 
When  you  watch  Ethel,  for  instance,  she 
isn't  still  a  minute — there's  nothing  lazy 
or  sluggish  about  her!  That  vitality  of 
hers,  which  shows  its  deep  strength  in 
her  voice,  keeps  her  awake  and  alive  every 
moment.  It  keeps  her  sitting  up  straight, 
it  keeps  her  eyes  sparkling  and  her  voice 
animated.  It  makes  her  a  cheerful  and 
charming  person  to  be  with.  And,  most 
important  of  all  from  our  point  of  view, 
it's  a  trait  which  we  can  cultivate  in  our- 
selves. And  you  will  probably  find  that 
following  Ethel's  example  on  those  regu- 
lar meals  and  walks  will  help  you,  too! 

If  you'd  like  to  know  the  mascara  that 
Ethel  uses  on  those  long  lashes  of  hers 
(she's  one  of  the  very  few  people  who 
doesn't  need  false  eyelashes  when  she  ap- 
pears in  motion  pictures),  or  the  cleans- 
ing cream  she  puts  on  her  face  at  night, 
or  that  powder  foundation  she's  simply 
crazy  about,  just  drop  a  line  to  Joyce 
Anderson,  Radio  Mirror,  1926  Broadway, 
New  York  City,  enclosing  a  stamped,  self- 
addressed  envelope.  Or,  I'll  be  very  glad 
to  help  you  with  any  special  beauty  prob- 
lem of  your  own. 


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Candies!  Refrigerator  Cakes!  Sauces!  Custards!  Cookies!  Address:  Borden  Co., 
Dept.  MG-85,  3S0  Madison  Avenue,  New  York,  N.  Y. 


Name 


Street- 
City— 


_State_ 


7 

Qualitc/ 


(Print  name  and  address  plainly) 
You  can  paste  this  coupon  on  a  postcard. 


"1 
I 
I 
I 
I 
I 
I 
I 

J 


•  We  shall  publish  from  time  to  time,  some  of  the  humorous 
adventures  that  have  befallen  TRUE  EXPERIENCES  readers. 
Why  not  send  us  your  story?  Tell  it  briefly — in  from  two 
hundred  to  seven  hundred  words.  We'll  pay  for  all  the 
stories  we  can  use  at  current  rates.  Material  found  un- 
available will  not  be  returned  unless  a  stamped,  self- 
addressed  envelope  is  enclosed.    Address  your  letters  to: 

Life's  Little  Comedies  Editor. 

TRUE  EXPERIENCES  Magazine, 
1926  Broadway.  New  York,  N.  Y. 


81 


RADIO     MIRROR 


Ihe  world  looks  pretty  rosy  to  this 
little  lady. 

She  gets  Fletcher's  Castoria  for  a  lax- 
ative. And  she  loves  it !  It  is  one  laxative 
every  child  takes  willingly ! 


ing  pain.  It  is  gentle  but  thorough.  And 
it  is  not  habit-forming. 


And  that's  very  important!  For  if  a 
youngster  hates  the  taste  of  a  laxative 
and  struggles  against  taking  it,  her  nerves 
are  upset  by  the  struggle.  And  her  stom- 
ach may  be  upset  also ! 

So  pleasant  taste  is  one  of  the  impor- 
tant reasons  why  Fletcher's  Castoria  is 
the  right  laxative  for  children... 


Whenever  your  youngster  needs  a  laxa- 
tive—from babyhood  until  1 1  years  old- 
turn  to  Fletcher's  Castoria.  Look  for  the 
signature  Chas.  H.  Fletcher.  And  save 
money— buy  the  family-size  bottle. 


CASTORIA 

The  Children's 
Laxative 


Here's  another: 

Fletcher's  Castoria  is  designed  just  for 
a  child's  system.  It  contains  no  strong, 
purging  drugs  such  as  some  adult  laxa- 
tives contain. 

*.  It  is  safe  for  delicately-balanced  young 
systems.  It  will  never,  never  cause  grip- 


4S 


from  babyhood  to  11  years 


The    Critic    on    the    Hearth 

By  Weldon  Meliclc 

Brief    Reviews    of   the    New    Programs 

RHYTHM  AT  EIGHT— Ethel  Mer- 
man, You're  the  Top.  I  Get  a  Kick  Out 
of  You.  You  couldn't  be  as  good  on 
radio  as  you  are  on  the  stage — but  now 
we've  got  an  excuse  to  go  ahead  with 
television.  Another  ter-r-r-rific  surprise 
is  Everett  Freeman's  demonstration  that 
whimsical  scene-setting  sketches  for  songs 
can  be  knockouts.  Up  to  now,  attempts 
at  atmospheric  build-ups  have  been  the 
weakest  link  in  radio  chains.  Inciden- 
tally, the  Ritz  Quartet,  Al  Goodman's  Or- 
chestra, and  Ted  Husing  don't  detract 
any  from  this  A-l  program. 

CBS  Sun.  8:00  P.  M.  30  min. 

MOONBEAMS— George  Shackley  does 
wonders  with  a  girl's  trio,  soft  violin  solos 
and  a  bit  of  reading.     A  really  outstand- 
ing late  program. 
MBS  Tues.,  Wed.,  Fri.,  Sat.,  11:15  P.  M. 

30  min. 

Mon..  Thurs.    11:15   P.   M.    15  min. 

TONY  AND  GUS— If  you  have  ever 
been  a  stranger  in  a  strange  land,  you 
will  sympathize  with  these  two  ambi- 
tious immigrants.  Mario  Chamlee  as 
"Tony"  presents  a  convincing  and  realis- 
tic Italian  dialect  and  lives  up  to  his 
reputation  as  an  outstanding  tenor  vocal- 
ist. He  teams  with  George  Frame  Brown. 
whose  Swedish  "Gus"  provides  the  sort 
of  contrast  that  gives  depth  and  color  to 
their  humorous  skit.  The  story  has  a 
sustained  tempo  and  lively  interest. 
NBC  Mon.  and  Fri.  7:45  P.  M.  15  min. 

STORY  OF  MARY  MARLIN— Lis- 
tening in  on  later  instalments,  it  occurs 
to  me  that  there's  something  emotionally 
fundamental  about  this  serial  which 
makes  it  increasingly  credible  and  inter- 
esting as  the  action  unfolds.  You  can't 
pick  up  a  fleeting  earful  of  the  stirring 
feminine  drama  and  enjoy  it — it  requires 
close  attention  which  is  more  than  re- 
paid in  the  series  of  thrills  arising  in  the 
course  of  the  story. 

CBS  Mon.,  Fri.  11:15  A.  M.  15  min. 

OUR    HOME    ON    THE     RANGE— 

Don't  let  the  story  fool  you.  It's  just  an 
excuse  for  John  Charles  Thomas  to  sing— 
if  he  needs  an  excuse.  The  best  thing 
about  the  plot  is  that  there  isn't  enough 
of  it  to  prevent  a  constant  flow  of  melody 
from  Thomas,  the  cowboy  chorus,  and 
William    Daly's   Orchestra. 

NBC  Wed.  9:00  P.  M.  45  min. 

IBSEN  PLAYERS— Restrained  and 
competent  acting  in  streamlined  versions 
of  Hendrik  Ibsen's  plavs. 

MBS  Thurs.  10:30  P.  M.  30  min. 

JOHN  R.  TUNIS— Interviews  lead- 
ers in  sports.  Material  is  usually  explana- 
tory about  rules  and  technique.  Very  in- 
formal but  well-managed.  Should  make 
Johnny  late  for  dinner. 

NBC  Tues.  6:00  P.  M.  15  min. 

LUCKY  SMITH— I  don't  like  Max 
Baer  as  a  detective  any  better  than  I'd 
like  Sherlock  Holmes  as  a  prize-fighter. 
But  it's  a  new  idea.  And  he  doesn't  do  it 
badly  at  all. 

NBC  Mon.   10:30  P.  M.  30  min. 

TOM  TERRISS—  The  Vagabond  Ad- 
venturer's exotic  tales  are  very  slight,  but 
he  knows  how  to  roll  them  off  his  tongue. 
Excellent  musical  background  effects. 

MBS  Wed.   10:30  P.  M.  30  min. 


82 


SENSATIONAL—  NEW 


1 


OPENS  FLOOD 
OF  PROFITS  fi&l 

SPECIALTY  MEN 


YOUR 

Wife's 

Mother's 

Child's    or 

Sweetheart's 

PORTRAIT 

Reproduced 
°"  the  Ring     L 


Once  again  a  new  "craze"  is  making  its  sensational  sweep  across  the  I 
country.    Capturing  the  public's  fancy  over  night,  growing  and  spread-  I 
ing  like  wildfire  in  its  rapid  rise  to  national  popularity,  this  amazing  new  J 
Portrait  Ring  offers  you  a  gold  mine  whose  profit  possibilities  seem  almost 
inexhaustible.    People  are  astonishingly  hungry  for  it — they  buy  it  on 
sight — because  it  satisfies  an  intense  human  longing  that  is  concealed  in 
the  heart  of  every  person,  young  or  old.    Never  in  the  history  of  direct 
selling  has  there  been  such  a  profit-making  sensation.    Here  is  a  sales- 
man's dream  come  true — a  product  whose  sheer  novelty  and  newness — - 
positively  sweeps  people  off  their  feet  and  gets  the  cash  in  your  pockets 
quick    without   any   complicated    demonstration    or   long- 
winded  sales  talk.     No  wonder  salesmen  everywhere  are 
going  wild  over  it  and  reporting  phenomenal  earnings  from 
this  sensational  new  discovery.    It  just  can't  help  but  make 
money  for  them.  


Any  Size  PHOTO  or  SNAPSHOT 
Made   into   Life-Time   Remembrance   Ring 


Through  a  newly  developed,  exclusive  and  secret  process 
any  size  photo  or  snapshot  of  loved  one  is  reproduced  on  a 
beautiful  onyx-like  black  lifetime  remembrance  ring.  Re- 
production clear  and  sharp.  Unbreakable.  Should  last  a 
life-time.  Impervious  to  heat,  water  or  tarnish.  Never  fades. 
Light  in  weight.  Will  not  scratch  or  nick.  Each  ring  in- 
dividually made.  (Delivery  in  5  days.)  Picture  returned  un- 
harmed with  ring.  Ring  can  be  made  using  pictures  of 
groups   of  two   or  three   persons  posed  closely    together. 

Pocket   Big   Advance  Cash   Profits 
By  Wearing   Sample   Ring   On   Finger 


No  bulky  sample  case  to  lug  around. 
No  money  tied  up  in  a  stock  of  mer- 
chandise. No  goods  of  any  kind  to 
handle.  You  don't  even  have  to  make 
any  deliveries.  Just  wear  this  magic 
Portrait  Ring  on  your  finger.  That's 
all  the  equipment  you  need,  except  a 
big  supply  of  order  blanks.  And  you 
collect  your  big  cash  profits  in  advance. 
You  merely  show  ring  on  your  finger,  write 
up  order,  get  your  customer's  photo  or  snap- 
shot, and  collect  your  profit  immediately. 
Then  send  order  and  photo  to  me  and  I  take 
care  of  everything  else. 

Sells  At   Fraction   Of  The 
Price  Of  An  Ordinary  Ring 

Ordinarily  a  ring  is  an  expensive  piece  of  jewelry. 
People  expect  to  pay  a  lot  of  money  for  one. 
But  you  sell  this  amazing  Portrait  Ring  at  a 
price  so  low  it  seems  almost  unbelievable. 
Probably  you'd  guess  its  price  at  $10.00  or  more. 
But  this  ring  sells  for  the  unheard-of  low  price 
of  ONLY  $2.00  and  it  contains  the  most  trea- 
sured setting  any  ring  could  have — a  picture  of 
some  loved  one.  And  here's  the  best  news  of 
all.  Out  of  these  two  dollars  you  get  a  dollar 
clear  profit — 100%  on  every  sale. 

Amazing  Profits  Waiting  for 
Keen  Salesmen  to  Grab  Them 

Our  large  plant  is  geared  to  produce  a'  half 
million  Portrait  Kings  that  will  line  specialty 
salesmen's  pockets  with  a  half  million  silver 
dollars.  And  this  will  scarcely  scratch  the  sur- 
face of  the  vast  market  of  more  than  100  million 
prospects  in  the  United  States  for  this  utterly 
astounding  new  ring.  Never  in  your  life-time 
have  you  had  such  a  profit  opportunity  staring 
you  square  in  the  face,  throwing  money  right 


at   you.      It's   positively    awe-inspiring,    over- 
whelming, unmatched  in  all  history. 


Your  Supreme  Opportunity  To 
Reap  Record-Breaking  Profits 


Portrait  Ring  "craze"  will  grow  like  mad  in 
your  town.  Eager  buyers  will  literally  sur- 
round you,  frantically  begging  you  to  get  in 
their  orders  for  Portrait  Rings.  You'll  take 
the  entire  community  by  storm.  People  who 
buy  Portrait  Rings  will  be  walking  advertise- 
ments for  you.  Friends,  neighbors,  relatives, 
acquaintances  will  see  this  novel  ring  on  their 
fingers  and  ask  them  where  it  was  bought. 
They  will  admire  it  so  much  they  won't  have  a 
minute's  rest  until  they  get  hold  of  you  and 
place  their  orders.  The  more  you  sell  the  bigger 
your  demand  will  grow. 


I  Am  Ready  To  Send  Sample 
Portrait  Ring  To  You  . . . 


Rush  snapshot  or  photo  of  loved  one  at  once 
with  ring  size  for  special  5-day  no-risk  sample 
offer.  Send  no  money.  Just  pay  postman 
$1.00  plus  few  cents  postage  when  ring  is  de- 
livered. Then  show  ring  and  collect  golden 
profit  harvest.  If  not  entirely  satisfied,  return 
ring  in  5  days  and  I'll  return  every  penny  you 
paid  me.  To  find  ring  size  wrap  strip  of  paper 
around  middle  joint  of  finger  and  trim  so  ends 
meet .  Measure  paper  from  top  of  arrow  down 
the  chart  at  right  above  coupon.  Num- 
ber at  end  is  your  size. 

You  Don't  Risk  A  Cent 

I  take  all  the  chances.  For  any  reason  at 
all  or  for  no  reason  you  can  return  ring 
within  5  days  and  get  back  every  penny  of 
the  money  you  paid  me  for  it.  I  am  the  only 
one  who  can  lose.  Rush  coupon  today.  Order 
blanks  and  complete  instructions  for  cashing 
in  on  this  money-making  sensation  sent  FREE. 
Act  now. 


4    ^0 


Husband.   Wife,   Mother,   Father, 

Brother,  Sister  or  Sweetheart  Will 

Treasure  This  Life-Time  Ring 


Wives  will  want  to  give  their 
husbands  a  Portrait  Ring  with 
their  own  portrait  on  it  to  wear 
as  a  constant  source  of  inspira- 
tion. What  husband  won't 
jump  at  the  chance  to  solve  his 
remembrance  gift  problem  by 
giving  his  wife  one  of  these  new, 
smart,  rich  looking  Portrait 
Rings  with  his  own  photo  on  it? 
Mothers  will  give  their  sons 
and  daughters  Portrait  Rings  as 
an  outward  expression  of  mother 
love.  Many  mothers  with  sev- 
eral children  will  buy  rings  for 
each  one  of  them.  Parents  will 
want  to  wear  a  Portrait  Ring 
with  the  picture  of  their  child 
on  it.  Sweethearts  will  jump 
at  the  chance  to  exchange  Por- 
trait Rings.  Man!  You  never 
saw  such  a  money-making  op- 
portunity! 

Snap- Shot    Cameras    Are 

Clicking     Dollars     for     you 

Right    Now! 

Millions  of  rolls  of  film  are 
made  into  snap-shots  each 
week — Individuals,  groups,  pets 
— Prospects  everywhere  will 
welcome  your  sugges- 
tion to  have  these  trea- 
sured pictures  recorded 
on  Portrait  Rings. 
Hurry!  Every  hour 
you  delay  means 
profits  delayed. 


*?*&% 

&&?<&£* 


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PORTRAIT  RING  COMPANY 

Dept.  7-H,  12th  and  Jackson  Sts.,  Cincinnati,  Ohio 


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$2.88  a  month 

6  CERTIFIED  GENUINE  DIAMONDS 
KC-2  .  .  .  Two  exquisitely  matched, 
betrothal  rings  of  beautifully  hand  en- 
graved and  pierced  14K  Solid  White 
Gold,  for  less  than  you'd  expect  to 
pay  for  one  alone!  3  certified  genu- 
ine diamonds  in  the  engagement 
ring  and  3  matched  genuine  dia- 
monds in  wedding  ring.  Both  rings 
now  for  $29.75 — only  $2.88  a 
month. 

KC-2A  Wedding  Ring  only  $12.50 
SI. 15  a  month. 


The  Glorious// 

Beautiful 

"MISS     NEW    YORK" 

$3.65  a  month 
KC-12  ...  A  dazzling  engage- 
ment ring  and  a  remarkable 
value!  A  most  beautiful  and 
brilliant,     certified     genuine 
blue-white  diamond  is  set  in 
center    of    this    exquisitely 
hand  pierced  and  engraved 
ring    of    18K    Solid    White 
Gold.    The  center  diamond 
is    richly    enhanced    by    2 
matched  diamonds  on  each 
side  of  it.  $37. 50. Only  $3.65 
a  month. 


**\ 


Sweethearts  ot  America — travel- 
ers on  the  "Royal  Road  to  Romance" 
— this  advertisement  is  for  YOU! 
These  outstanding  values  in  beauti- 
ful rings  and  watches  have  been 
created  and  selected  for  YOU  by 
ROYAL  —  AMERICA'S  LARGEST 
MAIL  ORDER  CREDIT  JEWELERS. 

LET   ROYAL'S   LIBERAL   CREDIT 
HELP  SOLVE  YOUR  MONEY  WORRIES 

The  ROYAL  organization  is  in  tune 
with  your  thoughts.  We  too,  have 
faith  in  the  future  and  faith  in 
YOU.  Simply  select  the  engage- 
ment ring  or  gift  you  wish.  Send  us 
only  $1.00  and  a  few  facts  about 
yourself  (age,  occupation,  etc.)  in 
strict  confidence.  No  direct  in- 
quiries— no  embarrassment.  NO 
C.  O.  D.  to  pay  on  arrival.  We 
ship  promptly  for  your  approval,  all 
charges  prepaid. 

10   DAYS   FREE  TRIAL 
10   MONTHS  TO   PAY 

Unless  you  are  entirely  satisfied,  return  your 
selection  and  we'll  refund  your  deposit 
cheerfully.  You'll  be  under  no  further  obli- 
gation, if  we  prove  that  our  values  defy 
duplication  then  pay  the  small  amount  stated 
each   month. 

WRITTEN   GUARANTEE 
WITH  EVERY  ARTICLE 

Every  RING,  every  WATCH  is  sold  with 
ROYAL'S  written  guarantee,  backed  by  our 
40  year  reputation  for  fair  and  square  deal- 
ings. Select  your  "Sweetheart  Special"  for 
your  Sweetheart  NOW  and  let  ROYAL 
solve  your  money  problems!  After  full  trial 
and  inspection  pay  only  a  few  cents  a  day 
in  10  easy  monthly  payments. 


t&F*k 


Both 
Only 


39 


85 


ENGAGEMENT  COMBINATION   DE  LUXE 

Only  $3.88  a  month 
KC-14  ...  A  "Sweetheart  Special"  to  thrill  the  heart  of  your  fiancee! 
The  diamond  engagement  ring  Is  one  of  the  latest  square  prong  crea- 
tions in  exquisitely  hand  pierced  and  engraved  14K  Solid  White  Gold,  set 
in  the  center  with  a  certified,  genuine  blue-white  diamond  of  unusual 
brilliance  and  2  matched  fiery  diamonds  on  each  side.  The  tiny,  baguette 
effect  wrist  watch  is  one  of  our  most  popular,  streamlined,  white  models. 
Fully  guaranteed  dependable  movement.  Newest  link  bracelet  to 
match.  Both  the  ring  and  the  wrist  watch,  complete  in  luxurious  gift 
box,    for   only   $39.85.     $3.88   a   month. 


KC-14A 
KC-14B 


Engagement  ring  only  $29.75 — $2.88  a  mo. 
Wrist    watch    only    $14.50 — $1.35    a   mo. 


America's  Largest  Mall  Order  Credit  Jewelers 


FREE! 

New  32  Page  Catalog 

Couples  engaged  or  about  to  be!  Don't  buy 
your  engagement  ring  anywhere — cash  or 
credit— until  you  see  the  ROYAL  BOOK 
OF  GEMS.  It's  FREE  to  Adults.  Hun- 
dreds of  marvelous  FEATURE  VALUES 
In  genuine  diamonds,  standard  watches  and 
tine  Jewelry — all  on  our  liberal  TEN  PAY- 
MENT  PLAN.     Send  for  your  copy  today. 


S2.10  a  month 


KC-1  .  .  .  Smart,  brand  new  creation  In  14K 
Solid  White  or  Yellow  Gold,  square  prong  en- 
gagement ring  at  an  amazingly  low  price!  Set 
with  a  specially  selected  dazzling,  genuine  blue- 
white  diamond.  (Specify  your  choice  of  White  or 
Yellow  Gold.)    Only  $2.10  a  month. 


$1.87  a  month 


7  GENUINE  DIAMONDS 

KC-5  .  .  .  Featuring  7  expertly  matched,  fiery 
genuine  diamonds  in  a  wedding  ring  worthy  of  the 
loveliest  of  brides.  Elegantly  hand-engraved, 
14K  Solid  White  or  Yellow  Gold — specify  your 
choice.    Very  special  at  $19.75.    Only  $1.87  a  mo. 


Sensational 
WRIST  WATCH  VALUE!  Si  .87  a    icnth 
Set  with  2   GENUINE   DIAMONDS 

KC-6  .  .  .  One  of  the  greatest  wrist  watch  values 
of  our  entire  career!  Latest  style,  dainty  Baguette 
effect  wrist  watch  for  the  "lady  of  your  heart"! 
Guaranteed  accurate  and  dependable  time- 
keeper. Set  with  2  GENUINE  DIAMONDS. 
Complete  with  matched  link  bracelet  and  hand- 
some gift  box.    Only  $1.87  a  month. 


6   DIAMOND 

BAGUETTE   WRIST   WATCH 

Only  $2.88  a  month 
KC-11  .  .  .  The  last  word  in  dainty  elegance,  and 
a  gorgeous  wedding  gift.  Exquisitely  engraved, 
slenderized  Baguette  Wrist  Watch  adorned  with 
6  brilliant  genuine  diamonds.  Fully  guaranteed 
dependable  movement.  New  barrel-link  bracelet 
to  match.  A  feature  value  at  this  special  price. 
Only  $2.88  a  month. 


24 


75 


15  JEWELS 

BULOVA   Senator    $2.38  a  month 

KC-10  ...  A  marvelous  gift  for  "Him" — the 
aristocrat  of  Bulova  gent's  wrist  watches  at 
Bulova's  lowest  price.  Distinctively  designed 
Bulova  quality  white  chromium  finished  case.  15 
Jewel  B-U-LHO-V-A  movement.  Doubly  guar- 
anteed to  give  a  lifetime  of  dependable  service. 
Link  bracelet  to  match.    Only  $2.38  a  month. 


ESTABLISHED  1895 


R» 


DIAMOND  C 
WATC  H  CO  j. 


yjressJ>EPT.5\X  170  BROADWAY, NYC 


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MACFADDEN 
PUBLICATION 

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SEPTEMBER 


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REAL  REASON 
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BURNED  DOWN 

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It's  the  Tobacco  That 
Counts.  There  Are  No 
Finer  Tobaccos  Than 
Those  Used  in  Luckies. 


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I  "In  no  other  napkin  can  you  find 
these  exclusive  Kotex  features' 


{s/CaSi*if     KSasoc&s»>^is    Ls&sC&c 


U>v^  GXLjC/Cs 


"CAN'T  CHAFE" 

The  new  Kotex 
gives  lasting  com- 
fort and  freedom. 
The  sides  are  cush- 
ioned in  a  special 
soft,  downy  cotton 
-all  chafing,  all  irri- 
tation is  prevented. 
But  sides  only  are 
cushioned  —  the 
center  surface  is 
left  free  to  absorb. 


"CAN'T  FAIL" 

Security  at  all  times 
...  Kotex  assures  it ! 
A  special  chan- 
neled center  guides 
moisture  the  whole 
length  of  the  pad. 
Gives  "body"  but 
not  bulk.  Ends 
twisting.  The 
Kotex  filler  is  5 
times  more  absor- 
bent than   cotton. 


Author  of  "Marjorh  May's  12tb  Birthday1' 


"CAN'T  SHOW" 

The  sheerest  dress, 
the  closest  -  fitting 
gown  reveals  no 
tell-tale  lines  when 
you  wear  Kotex. 
The  ends  are  not 
only  rounded  but 
flattened  and  ta- 
pered besides.  Ab- 
solute invisibility— 
no  tiny  wrinkles 
whatsoever. 


3  TYPES  OF 
KOTEX 

to  suit  different  women 
and  for  different  days 

Each  type  offers  all  of  the  exclusive 
Kotex  features 


NOW  a  way  has  been  found 
to  give  you  greater  comfort 
at  times  when  comfort  means  so 
much. 

There  are  certain  days  when  you 
require  more  protection  than  on 
others.  That's  why  the  Kotex 
Laboratories  developed  three  differ- 
ent types  of  Kotex . . .  the  Regular, 
the  Junior  (slightly  narrower),  and 
Super  which  offers  extra  protection. 

Select  Kotex,  day  by  day,  accord- 
ing to  your  own  personal  needs, 
perhaps  one  type  for  today,  another 
for  tomorrow.  Some  women  may 
need  all  three  types  of  Kotex. 
Discover  for  yourself  what  a  dif- 
ference this  can  make  in  your 
comfort  and  protection. 


IN  THE  BLUE  BOX 

Regular  Kotex 


For  the  ordinary  needs  of  mos  t 
women,  Regular  Kotex  is 
ideal.  Combines  fall  protec- 
tion with  utmost  comfort. 
The  millions  who  are  com- 
pletely satisfied  with  Regu- 
lar will  have  no  reason  to 
change. 


IN  THE  GREEN  BOX 

Junior  Kotex 


Somewhat  narrower— is  this 
Junior  Kotex.  Designed  at 
the  request  of  women  of 
slight  stature,  and  younger 
girls.  Thousands  will  find  it 
suitable  for  certain  days 
when  less  protection  is 
needed. 


IN  THE  BROWN  BOX 

Super  Kotex 


For  more  protection  on  some 
days  it's  only  natural  that 
you  desire  a  napkin  with 
greater  absorbency.  That's 
Super  Kotex!  It  gives  you 
that  extra  protection,  yet  is 
no  longer  or  wider  than 
Regular. 


WONDERS  OFT    KOTEX 


QUEST 

the  Positive  Deodorant 

Powder  for 

Personal  Daintiness 

The  perfect  deodorant  powder 
for  use  with  Kotex  .  .  .  and  for 
every  need!  Quest  is  a  dainty, 
soothing  powder,  safe  to  use. 
Buy  Quest  when  you  buy  Kotex 
—only  35e. 


SEPTEMBER  -  1935 


VOL.  4  -  NO.  5 


o  uo  u  uo 


BELLE  LANDESMAN,  ASSISTANT  EDITOR 


ERNEST  V.  HEYN.  xtlA,.A^  u  „Aii 

EDITOR  *      WALLACE  H.  CAMPBELL,  ART  EDITOR 


Special    TeatuJUi 


5  Months  to  Be  Famous Mary  Watkins  Reeves      12 

The  unusual  success  story  of  Gabrielle  DeLys 

Behind  the  Scenes  of  the  Court  of  Human  Relations 

Norton   Russell      14 
Everything  you  want  to  know  about  the  True  Story  hour 

The  Inside  Story  of  Major  Bowes'  Life Fred  Sammis      17 

The  Real  Reason  the  Show  Boat  Burned  Down John  Edwards     20 

Cornelia's  Jewels Mary  Jacobs     22 

A  fine  searching  story  about  Cornelia  Otis  Skinner 

Money  For  Minors Dora  Albert     28 

How  much  money  can  your  child  earn  in  radio? 

Two  Grand  Slants  on  Ben  Bernie 

The  secret  of  his  serious  misfortune Jan  Kieffer     30 

Confessions  of  his  pursuit  of  Lady  Luck Ben   Bernie 

(as  told  to  Charles  J.  Gilchrest)     31 

The  Unknown  Secrets  of  the  Black  Chamber Weldon  Melick     32 

Facing  the   Music John   Skinner     34 

News,  gossip  and  facts  about  jazz  bands  and  jazz  music 

"It  Isn't  Fair" 36 

Richard  Himber's  theme  song,  with  complete  words  and  music 

The  Great  Radio  Murder  Mystery Frederick  Rutledge     38 

Continuing  the  search  for  the  murderer  of  Gail  Richard 

When  Is  a  "Popular  Star"  Popular? Rose  Heylbut     44 

The  lowdown  on  radio  "box  office" 


"Love  is  the  Sweetest  Thing" Camilla  Jordan 

Here  is  Ray  Noble's  reason  for  saying  it  with  music 


46 


lUtuUuii JjepGhtmeHti 


Reflections  in  the  Radio  Mirror 

The  editor  writes  to  Lanny  Ross 

Food  for  Happiness Mrs.  Maraaret  Simpson       4 

Pageant  of  the  Airwaves 6 

Stars  and  shows  you've  been  wanting  to  hear  about 

What's  New  on  Radio  Row Jay  Peters  40 

Coast-to-Coast  Highlights 

Chicago    Chase    Giles  42 

Pacific Dr.  Ralph  L.   Power  43 

Beauty  in  the  Sunshine Joyce  Anderson  47 

What  Do  You  Want  to  Know? The  Oracle     48 

Ask  us  questions! 

What  Do  You  Want  to  Say? 49 

Write  us  your  opinions! 

We   Have  With   Us 52 

Your  own  program  guide 


in  the  October  RADIO  MIRROR 
On  Sale  August  23 


Through  the  Years  with  Peg  La  Centra — 
the  amazing  success  story  of  the  little 
Italian  girl,  born  in  poverty  but  destined 
for  fame  and  fortune  .  .  .  Also,  Secrets  of 
a  Society  Hostess,  revealed  for  the  first 
time  by  Cobina  Wright  .  .  .  and  an  un- 
usually  interesting   slant  on   Eddie  Guest. 


3        fIJJeJ  flWiacti**k 


Gallery 

Everett  Marshall    24 

Gladys  Swarthout 25 

Johnny   Hauser    26 

Virginia  Verrill    27 

The  Critic  on  the  Hearth 64 

Comments  about  the  new  programs 

Riding  the  Shortwaves 83 


Coveh 


-PORTRAIT  OF  LANNY  ROSS 
BY  TCHETCHET 


RADIO  MIRROR  (Copyright  1935)  is  fully  protected  by  copyright,  and  the  contents  of  this  magazine  may  not  be  reprinted  either  wholly  or  in  part 
without  permission.  Published  monthly  by  Macfadden  Publications,  Inc.,  Washington  and  South  Avenues,  Dunellen,  New  Jersey.  Executive  and 
editorial  office,  1926  Broadway,  New  York,  N.  Y.  Bernarr  Macfadden,  President;  Wesley  F.  Pape,  Secretary;  Irene  T.  Kennedy,  Treasurer;  Carroll  Rhein- 
strom,  Advertising  Director.  Entered  as  second  class  matter  September  14,  1933,  at  the  Post  Office  at  Dunellen,  New  Jersey,  under  the  Act  of  March  3. 
1879.  Price  in  United  States  $1.00  a  year;  10c  a  copy.  In  U.  S.  Possessions,  Canada,  Newfoundland,  Cuba,  Mexico  and  Panama  $1.50  a  year;  all 
other  countries  $3.00  a  year.  While  Manuscripts,  Photographs  and  Drawings  are  submitted  at  the  owners'  risk,  every  effort  will  be  made  to  return 
those  found  unavailable  if  accompanied  by  1st  class  postage.  But  we  will  not  be  responsible  for  any  losses  of  such  matter  contributed.  Contributors  are 
especially  advised  to  be  sure  to  retain  copies  of  their  contributions;  otherwise  they  are  taking  an  unne^jggary  risk.      Printed   in  the  U.   S.   A.  by  Art  Color 

Printing  Company,  Dunellen,  N.  J. 


in  the  RADIO  MIRROR 


LETTER  TO  LANNY  ROSS, 
HE  ACTOR,  FROM  THE  EDITOR 


DEAR  LANNY: 
If  you  weren't  so  busy  up  there  in  Westchester 
these  days  I'd  be  telling  you  this  in  person — but  any- 
way, I'd  like  my  gang  to  know  the  unprecedented 
thing  you  have  done — the  adventure  which  I  doubt 
would  have  intrigued  contemporaries  of  yours  who 
are   as  far  along  the  fame   road  as  you   are. 

I    like   the    way    you    went    about    it, 
Lanny.     I  mean,  not  telling  anybody 
except    your    personal    representa- 
tive, Olive  White.     I  know  plenty 
of  radio   stars  who  would  have 
made   capital  of   a   similar   or- 
deal.    It  gives  me  a  big  kick 
to  realize  that  Mr.  Waite  of 
the  agency  which  represents 
your    sponsor    didn't    know 
anything  about  your  plans  till 
he  read   a  little   item  in  the 
newspaper    which    told     him 
that  Lanny  Ross  would  appear 
at    the    Ridgeway    Theatre    in 
White  Plains,  New  York,  playing 
the  leading  role  in  "Petticoat  Fe- 
ver" for  a  week.     When  Mr.  Waite 
asked   Miss   White   she   reluctantly   ad- 
mitted that  it  was  true — that  Lanny  Ross, 
radio  topnotcher,  had  consented  to  act  in  a  minor 
repertory   company,    despite   his    radio    commitments 
which  kept  him  busier  than  is  comfortable  for  any 
average  mortal. 

Why  you  did  it,  Lanny,  I  think  I  know,  why  you  put 
aside  day  after  day  and  night  after  night,  isolating 
yourself  from  your  friends,  to  memorize  that  difficult 
role,  to  learn  to  perform  that  part  better  than  a  dyed- 
in-the-wool  dramatic  actor  could  do  it.  Am  I  right 
when  I  say  that  you're  pleased  with  the  success  that 
your  singing  has  brought  you  but  that  you're  not  a 
bit  satisfied  with  your  accomplishments  as  an  actor? 
That  when  that  next  movie  contract  comes  along,  or 
your  first  television  program,  you  intend  to  prove 
yourself  a  competent,  well-trained  actor,  not  just  a 
smooth- voiced  singer  of  smooth  songs? 

Well,  I've  read  what  the  audiences  at  White  Plains 
thought  of  you.    To  put  it  mildly,  they  raved  and  ap- 


plauded — because  they  were  agreeably  surprised  at 
your  superior  stage  presence  and  your  fine  instinct  for 
comedy  and  dramatic  innuendo.  I  wonder  if  they 
stopped  to  think  that  you've  really  never  put  on  a 
full-length  performance  before.  I  know  about  those 
child  bits  you  did  when  you  were  a  kid,  and  the  parts 
you  played  at  Yale  in  undergraduate  dramatics;  yes, 
and  I  know  about  your  movie  work — but  playing  a 
series  of  individual  scenes,  with  plenty  of  time  in  be- 
tween for  memorizing  and  conquering  a  role,  is  quite 
another  thing  than  playing  for  almost  two  hours  with 
only  two  interruptions ! 

I'm  glad  they  arranged  to  put  you  on  for  another 
week  at  Yonkers;  the  fact  that  they  gave  no 
Thursday  night  performance  so  that  you 
could  be  on  hand  for  the  Show  Boat 
presentation   is   indication   of   how 
happy    they    were    to    have    you; 
I'm  glad,  too,  that  they  gave  you 
a  chance  to  sing  one  song  at  the 
end  of  the  second  act,  accom- 
panying    yourself     on     your 
guitar. 

And  by  the  time  this  appears 
in  print,  you'll  be  singing  on 
Sunday  nights  as  well  as 
Thursdays,  accompanied  by 
Howard  Barlow's  orchestra,  in 
the  new  seven-week  program 
called  Lanny  Ross  and  his  State 
Fair  Concert.  We'll  all  be  listening 
to  you,  to  Helen  Oelheim,  Metro- 
politan contralto,  and  to  your  guest 
stars;  we'll  be  hearing,  also  from  the 
jelly-making  champions  at  the  real  State  Fairs. 
By  that  time  we  may  have  forgotten  about  an  ambi- 
tious fellow  who  didn't  take  advantage  of  his  radio 
fame  to  excuse  a  mediocre  performance,  who  instead, 
put  on  a  good  performance — and  then  went  back  to  the 
airwaves  to  sing,  to  wait  for  the  opportunity  which 
would  prove  to  us  all  that  he's  not  just  a  smooth  singer 
of  smooth  songs.  My  battered  fedora  is  off  to  you, 
Lanny  Ross. 

Sincerely, 


Whether  you  agree  with  my  comments  or  not,  write 
me.     Prizes  for  best  letters  announced  on  page  49. 

. L 


FOOD  jfiVttppuaM 

The   Voice    of    Experience    offers    vital    pointers    on    diet 


By  Mrs.  MARGARET  SIMPSON 

I  CONSIDER  that  the  proper  selection  and  prepara- 
tion of  food  is  of  the  highest  importance  in  the  main- 
tenance of  a  permanent  and  harmonious  home." 
That  statement,  if  made  by  the  average  man  or  wo- 
man, would  perhaps  lack  significance,  but  expressed  by 
the  Voice  of  Experience,  that  compelling,  vital  Voice  to 
which  thousands  of  the  radio  audience  listen  daily,  it  is 
of  utmost  importance. 

"So  many  of  the  letters  which  reach  me  deal  with  un- 
happy home  life,"  Dr.  M.  Sayle  Taylor,  continued.  "It 
has  long  been  my  contention  that,  once  the  goal  of  mar- 
riage is  reached,  there  is  a  slackening  of  effort  on  the  part 
of  many  husbands  and  wives,  a  lack  of  interest  in  keeping 
alive  those  qualities  which  led  to  the  marriage.  It  is  evi- 
dent that  at  the  time  of  marriage  they  had  selected  each 
other  as  ideal  companions.  It  is  important  that  each  part- 
ner in  the  marriage  strive  to  maintain  those  qualities  of 
health,  vitality,   beauty  and  magnetism  with  which  each 


Dr.  Taylor  entertains  his  collaborator,  Dr.  Louis  Berman, 
eminent  endocrinologist,  at  lunch.  The  "Tomato  Surprise" 
Liza  serves  is  described  in  this  article.  For  the  Voice  of 
Experience's  program,  sponsored  by  Wasey  Products,  Inc., 
see  page  52 — 12  noon  column,  page  53 — 6  o'clock  column. 


had  attracted  the  other.  These  qualities  can  be  maintained 
through  correct  eating  habits.  They  can,  if  they  have 
been  lost,  be  restored  by  a  right-about-face  towards  good 
dietetics. 

"The  wife  or  husband  who  loses  attractiveness  by  be- 
coming fat  and  sluggish  through  injudicious  eating,  whose 
complexion  and  disposition  are  impaired  thereby,  is  paving 
the  way  for  a  dissolution ,of  marriage.  It  does  not  require 
a  logician  to  determine  the  relationship  of  food— love — 
marriage.  The  selection  and  preparation  of  foods  which 
will  reflect  in  health  and  youthfulness  should  be  uppermost 
in  the  mind  of  the  thoughtful  wife,  and  the  husband's  in- 
terest should  not  be  less  keen. 

"There  are  no  magic  foods  with  which  we  have  to  deal. 
The  ordinary  foods — vegetables  and  fruits,  milk  and  eggs, 
meats  and  starches — contain  their  own  magic.  Most  of  us 
lead  sedentary  lives,  therefore  we  require  more  of  the 
minerals  contained  in  vegetables  and  fruits  than  the  ele- 
ments contained  in  meat  and  starches. 

"I  am  not  trying  to  compete  with  the  late  Diamond  Jim 
Brady    as    an    orange    juice     {Continued    on    page  9) 


If  you  would  like  some  new  and  appetizing  citrous  fruit 
recipes  for  salads,  desserts  or  cooling  and  refreshing  drinks, 
or  nelp  on  your  cuisine  or  diet  problems,  just  send  your 
inquiry  to  Mrs.  Margaret  Simpson,  RADIO  MIRROR,  1926 
Broadway,  New  York.  Please  be  sure  to  enclose  a  self* 
addressed  stamped  envelope  and  specify  the  recipes  desired. 


••"it  ff 


NUMBER    TWENTY    IN    A    SERIES    OF    FRANK    TALKS    BY    EMINENT    WOMEN    PHYSICIANS 

The  Woman  who  "thinks  she  knows" 
so  often  is  Headed  for  Tragedy 


We  consider  ourselves 
-3<r  modern,  yet  most  wom- 
en today  still  have  a 
^1^^  natural  reluctance  to 
talk  frankly  about  such  a  delicate 
subject  as  marriage  hygiene.  And 
hidden  in  the  shadows  of  this  sec- 
recy, the  doctor  finds  a  shocking 
amount  of  misinformation,  quackery, 
and — too  often — stark  tragedy. 

"My  heart  aches  for  the  victims 
of  half-truths,  especially  when  there 
is  a  proper  method  of  marriage 
hygiene. 

"Millions  of  women  have  found  that 
"Lysol"  deserves  their  confidence. 
It  is  so  reliable  that  hundreds  of 
modern  clinics  use  it  in  that  most 
delicate  of  all  operations  .  .  .  child- 
birth. And  if  every  young  married 
woman  knew  "Lysol's"  effectiveness 
in  personal  hygiene — fewer  mar- 
riages would  come  to  tragic  ends. 

"It  is  a  privilege  for  a  doctor  to  rec- 
ommend "Lysol"  for  feminine  hy- 
giene. For,  in  the  cases  of  countless 
women,  I  have  seen  that  method 
turn  worry  into  serenity,  change 
despondency  into  happiness." 

(Signed)  DR.  STEINBERGER  SAROLTA 

6  "Lysol"  Features  Important  to  You 

1.  Safety.  .  ."Lysol"  is  gentle  and  re- 
liable. Contains  no  free  alkali;  cannot 
harm  delicate  feminine  tissues. 

2.  Effectiveness  .  .  ."Lysol"  is  a  true 
germicide,which  means  that  it  is  effective 
under    practical    conditions  ...  in    the 


"When   it  comes   to   marriage   hygiene,  a 
little  knowledge  is  truly  a  dangerous  thing' 

. . .  writes  Dr.  Steinberger  Sarolta  of  Budapest 


NEW)   Lysol  Hygienic  Soap  for  bath,    hands 
and  complexion.    Cleansing  and  deodorant. 


". . .  too  many  women  are  reluctant  to  talk 
frankly  about  such  a  delicate  subject." 


body  (in  the  presence  of  organic  matter) 
and  not  just  in  test  tubes. 

3.  Penetration  .  .  ."Lysol"  solutions, 
because  of  their  low  surface  tension, 
spread  into  hidden  folds  of  the  skin,  and 
thus  actually  search  out  germs. 

4.  Economy.  .  ."Lysol",  because  it  is  a 
concentrated  germicide,  costs  less  than 
one  cent  an  application  in  the  proper 
solution  for  feminine  hygiene. 

5.  Odor  .  .  .The  odor  of  "Lysol"  dis- 
appears immediately  after  use,  leaving 
)ne  both  fresh  and  refreshed. 

6.  Stability.  .  ."Lysol"  keeps  its  full 
strength,  no  matter  how  long  it  is  kept, 
no  matter  how  much  it  is  exposed. 


If  you  are  to  make  a  real  suc- 
cess of  your  marriage,  make 
gentle,  reliable  "Lysol"  a  part  of 
your  personal  hygiene.  Its  regu- 
lar use  is  such  an  assurance  of 
immaculate  feminine  daintiness  ...  to  say 
nothing    of   the  peace  of  mind  it   brings. 

Throughout  your  home,  fight 

germs  with  "Lysol" 

You  can't  see  the  millions  of  germs  that 
threaten  your  family,  but  you  must  fight 
those  invisible  foes  through  disinfection.  Use 
"Lysol"  in  washing  handkerchiefs,  bed  linen, 
towels,  and  to  clean  telephone  mouthpiece, 
door  knobs,  laundry,  kitchen  and  bath  room. 


FACTS  MARRIED  WOMEN  SHOULD   KNOW 
Mail  coupon  for  a  copy  of  our  interesting  brochure — 
"LYSOL  vs  GERMS,"  containing  facts  about  Femi- 
nine Hygiene  and  other  uses  of  ''Lysol." 
Lehn  &  Fink,  Inc.,  Bloomfield,  N.  J.,  Dept.  LY-63 
Soli  Distributor!  of  "Lysol"  disinfectant 

Name 


Street_ 


City_ 


_State; 

©  1936.  Lehn  &  Fir 


'MARY  MARLIN" 
HERSELF 


"JUST   PLAIN 
BILL"   &  CO. 


PAGEANT  OF  THE  AIRWAVES 


FIBBER  McGEE  AND  MOLLY 


"HOUSE  OF  GLASS"  ACTRESS 


Learn  to  know  your 
favorite  dramatic 
actors    in    radio 


Joan  Blaine  (upper  left  corner)  starring 
on  CBS's  "Story  of  Mary  Marlin"  is_. 
single,  won  a  law  degree  at  North- 
western Unversity.  Stardom  on  Broad- 
way led  her  to  radio.  .  .  .  Left,  Ruth 
Russell  and  Arthur  Hughes,  leads  for 
"Just  Plain  Bill."  Ruth  plays  Nancy  in 
the  script,  was  a  child  actress  in  re- 
ligious plays  .  .  .  Arthur  Hughes — Just 
Plain  Bill  Davidson — has  been  an  actor 
since  he  made  an  appearance  as  a 
child  in  "Ten  Nights  in  a  Barroom." 
Frequently  has  played  villain  roles. 
His  voice  is  same  in  person  as  on  air. 


IN    "MICKEY    OF    THE    CIRCUS" 


Lower  left  corner,  Marian  and  Jim 
Jordan,  stars  of  Smackout  on  NBC 
mornings  and  Fibber  McGee  and 
Molly  Tuesday  evenings.  They  fell  in 
love  at  first  sight  when  Jim  was  17 
and  Marian  16,  have  two  children, 
entered  radio  in  1 924  on  a  dare,  made 
NBC  debut  in  1931.  ..  .  Left,  Helen 
Dumas,  who  won  the  part  of  Ella 
Mudge  in  NBC's  "House  of  Glass,"  is 
a  dramatic  actress  on  both  major  net- 
works. .  .  .  Chester  Stratton  who  was 
Monte  in  CBS's  The  O'Neills  (above), 
was  born  in  Paterson,  N.  J.  He  ran 
away  from  home  to  join  the  circus. 
Also  heard  in  "Mickey  of  the  Circus." 


Wash  hand-knits  with 
IVORY  FLAKES," 

URGE  THE  MAKERS   OF  MINERVA  YARNS 


1.  TAKE  MEASUREMENTS  or  trace  out- 
line of  sweater  on  heavy  paper. 


2.  SQUEEZE  LUKEWARM  SUDS  of  pure 
Ivory  Flakes  through  garment  Do  not  rub, 
twist  or  let  stretch. 


3.  RINSE  3  TIMES  in  lukewarm  water 
of  same  temperature.  Knead  out  excess 
moisture  in  bath  toweL 


Knit  one,  purl  one — when  you  put  a  lot 
of  time  into  knitting  a  sweater  you  don't 
want  it  to  become  little-sister's-size  after 
its  first  wasting!  Wool  is  sensitive — it 
shrinks  at  the  mere  mention  of  rubbing, 
hot  water  or  an  impure  soap! 

So  wash  your  woolens  with  respectful 
care.  And  be  especially  sure  to  use  cool 
suds  of  Ivory  Flakes.  Why  Ivory  Flakes? 
Well,  listen  to  what  the  makers  of 
Minerva  yarns  say:  "We  feel  that  Ivory 
Flakes  are  safest  for  fine  woolens  be- 
cause Ivory  is  really  pure — protects  the 
natural  oils  that  keep  wool  soft  and 
springy." 

Read  the  washing  directions  on  this 
page,  follow  them  carefully — and  your 
hand-knits  will  always  stay  lovely  as  new ! 


9944/I000/0 

PURE 


4.  DRY  FLAT,  easing  back  (or  stretch- 
ing) to  original  outline. 

WHEN  DRY,  appearance  is  improved  by 
light  pressing  under  damp  cloth. 


IVORY    FLAKES 


Here  are  four  of  your  favorite  sports  announcers  .  .  . 
Left,  Al  Sheehan,  well  known  In  the  Northwest  for  his 
sports  reporting  over  WCCO,  is  nearly  thirty,  has  been 
in  radio  over  five  years.  .  .  .  Right,  Ford  Bond,  NBC's 
popular  team  mate  of  Graham  McNamee,  who  covers 
the    World's    Series    when    it    is    broadcast    in    the   fall. 


PAGEANT  OF  THE  Al  WAVES 


PAT  FLANAGAN 


Left,  Chicago's  adored  announcer 
whose  specialty  is  baseball.  Pat  is 
heard  over  WBBM.  He's  been  broad- 
casting from  this  station  seven  years. 
.  .  .  Right,  France  Laux,  star  baseball 
man  for  KMOX,  St.  Louis,  did  his  first 
sports  announcing  in  Tulsa,  Oklahoma, 
came  to  KMOX  in  the  spring  of  1929. 


FRANCE  LAUX 


RADIO    MIRROR 


(.Continued  from  page  4) 
drinker — he  customarily  consumed  a  gal- 
lon of  it  at  a  meal — but  I  drink  at  least 
a  quart  a  day,  because  I  consider  it  one 
of  the  best  means  of  counteracting  the 
acid  condition  which  present-day  living 
seems  to  induce  in  all  of  us.  The  first 
glassful  in  the  morning  should  have  the 
juice  of  a  lemon  added;  lemon  is  the  most 
valuable  skin  tonic  and  system  cleanser 
I  know  of.  Always  see  to  it  that  orange 
juice  is  freshly  squeezed.  All  citrus  fruit 
juices  lose  efficacy  in  contact  with  air. 

"The  saying  'the  way  to  a  man's  heart 
is  through  his  stomach'  is  not  strictly 
true,  because  it  omits  the  appeal  that 
food  must  make  to  his  aesthetic  sense  as 
well  as  to  his  hunger.  Attractive  appear- 
ance of  food  and  quiet  restful  surround- 
ings in  which  to  eat  it  are  essential. 

"Men  like  to  be  surprised  about  their 
meals.  A  man  goes  home  to  his  dinner 
with  more  zest  if  he  has  no  idea  of  what 
it  will  consist.  The  wise  wife,  therefore, 
pays  attention  to  the  small  details  of 
preparation.  She  may  serve  the  same 
salad  three  times  in  succession  and,  if  it 
is  presented  as  the  same  dish  each  time, 
her  husband  will  naturally  tire  of  it.  But 
let  her  cube  the  ingredients  the  first 
evening,  say,  and  use  mayonnaise,  use  a 
vegetable  shredder  and  French  dressing 
for  the  second  dinner  and  for  the  third 
make  a  mold  with  gelatine,  her  husband 
will  swear  that  each  salad  is  different." 

Most  men  are  fond  of  highly  seasoned 
foods,  Dr.  Taylor  contends,  and  in  an 
effort  to  satisfy  this  taste  many  women 
use  spices  in  all  dishes.  But  too  many 
spices  are  inadvisable,  just  as  an  over- 
abundance of  many  other  good  things  is 
unwise,  and  the  thoughtful  wife,  there- 
fore, will  concentrate  the  spice  in  one 
item  at  a  meal— a  piquant  sauce  for  the 
meat  or  fish,  a  highly  flavored  pickle  or 
conserve,  or  a  salad  generously  treated 
with  paprika  or  mustard,  seeing  to  it  that 
the  natural  flavors  of  other  foods  is  un- 
impaired. He  adds,  though,  that  a  few 
drops  of  lemon  juice  find  their  way  into 
most  of  the  dishes  served  in  his  home. 

"My  favorite  dish?"  Dr.  Taylor  re- 
peated my  question,  "1  like  all  foods  so 
much,  and  have  such  respect  for  the 
vital  part  they  play  in  our  lives,  that  I 
can  scarcely  say  1  have  a  favorite.  How- 
ever, if  the  frequency  with  which  it  is 
served  is  the  mark  of  favoritism,  I  sup- 
pose I  should  have  to  say  vegetable  salad, 
consisting  of  string  beans,  new  carrots,  to- 
mato and  cucumber.  The  string  beans 
and  carrots  are  grated,  the  tomato  and 
cucumber  diced.  The  salad  is  served  with 
a  lemon  dressing.  Sometimes  it  is  served 
as  a  filling  for  tomato  surprise. 

"At  least,  twice  a  week  I  have  chicken, 
broiled  or  baked.  This  may  be,"  he 
smiled,  "because  as  a  boy,  the  son  of  a- 
minister.  I  did  not  know  that  chickens 
had  anything  but  necks  and  feet.  The 
chicken  is  prepared  simply,  elaborate 
sauces  and  dressing  being  omitted.  When 
I  eat  a  potato  I  want  all  of  it,  so  1  pre- 
fer a  baked  potato.  It  must  be  scrubbed 
thoroughly,  rubbed  with  butter  and  baked 
until  mealy.    Then  I  eat  it  skin  and  all. 

"I'm  not  much  of  a  dessert  eater,  but 
when  I  have  had  red  meat  with  a  meal  I 
always  top  off  with  pieapple,  fresh,  if  pos- 
sible, or  the  unsweetened  canned  variety." 

Dr.  Taylor,  who  is  now  collaborating 
with  Dr.  Louis  Berman,  in  preparing  a 
treatise  on  the  ductless  glands  and  their 
effects  upon  human  emotions,  is  a  firm 
believer  in  the  importance  of  citrus  fruits 
in  the  well-balanced,  happiness  building 
diet.  If  you  are  interested  in  new  and 
appetizing  citrus  fruit  recipes,  just  send  a 
stamped,  self-addressed  envelope  to  Mrs. 
Margaret  Simpson,  c/o  Radio  Mirror. 
1926   Broadway,  with  your  request. 


DOES  YOUR  Aai#  WIN  HIM 
IN  A  Toto&e-uA? 


Watch  your  "close-ups "!  OILY,  stringy  hair,  or  DRY, 

lusterless  wisps,  are  no  "beau-catchers"!   Use  a  shampoo 

made  for  YOUR  OWN  TYPE  of  hair  to  guard  its  beauty 


Special  shampoo  for 
DRY  HAIR 

If  permanents,  harsh  shampoos,  out- 
door swimming,  or  summer's  sun  have 
left  your  hair  too  dry,  begin  now  to 
give  yourself  Packer's  Olive  Oil  sham- 
poos. Packer's  Olive  Oil  Shampoo  is 
made  especially  for  dry  hair.  In  addi- 
tion to  nourishing  olive  oil,  it  contains 
glycerine  to  soothe  and  soften  your 
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Packer  has  specialized  in  the  care  of 
the  hair  for  over  60  years.  Packer's 
Shampoos  are  absolutely  safe. 


PACKERS 


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OILY  HAIR 

Do  you  know  that  over-oily  hair  means 
that  the  oil  glands  in  your  scalp  are 
relaxed— flabby?  They  spill  over  .  .  . 
flood  your  hair  with  oil. 

Tighten  them  up!  Wash  your  hair 
frequently  with  Packer's  tonic  Pine 
Tar  Shampoo.  This  shampoo  is  gently 
astringent— made  especially  for  oily 
hair.  It  gives  a  rich  snowy  lather,  too, 
that  takes  up  all  the  excess  oil  and 
rinses  cleanly.  Just  see  how  your  hair 
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SHAMPOOS 


PINE 
TAR 

for  OILY  hair 


Above,  Phil  Duey,  leading  vocalist  Tuesday  nights  at 
8:00  over  NBC.  Born  on  an  Indiana  farm,  Phil  made 
his  first  musical  appearance  in  a  local  band  directed 
by  his  father.  Of  eleven  children,  Phil  is  the  only 
professional  musician.  Margaret  Speaks  (left)  has 
gained  radio  recognition  by  her  appearances  on 
Monday  night's  Firestone  program,  over  NBC's  network. 


FIRESTONE'S   MARGARET  SPEAKS 


j^NTOnWJIMWB 


ALLEN   PRESCOTT— MORNING  STAR 


Right,  Allen  Prescott,  heard  over  NBC  mornings.  Born 
in  St.  Louis,  came  early  to  New  Yo'rk,  has  been  stock 
actor,  reporter.  .  .  .  Below,  Muriel  Pollack  and  Vee 
Lawnhurst,  day-time  duo  for  NBC.  Vee  was  born  in 
New  York,  has  been  on  the  air  since  1923.  Muriel 
played  in  Ziegfeld's  Rio  Rita  orchestra,  smokes  Russian 
cigarettes,  likes  fine  perfume,  and   horseback  riding. 


MURIEL  AND  VEE— PIANO   DUET 


m 


M 


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XL 


J"LL  give  myself  'til  the  first  of  January — five  months. 
And  when  that  day  comes  I'll  either  be  famous  or  .  .  . 
or  married!" 
The  next  time  you've  got  the  blues  so  bad  you  could 
just  die,  remember  those  lines.  The  next  time  you're  mus- 
ing miserably  over  the  fact  that  life  has  handed  you  the 
world's  choicest  humdrum  existence,  that  you're  so  fed 
up  with  your  job  and  your  home  town  you  could  scream, 
that  nothing  glamorous  has  ever  happened  to  you  and 
probably  never  will,  remember  those  lines  some  more.  A 
girl  spoke  them  only  last  year.  A  girl  who  was  blue  and 
didn't  believe  in  Santa  Claus  or  miracles  any  more  than 
you  do. 

And  today  she's  a  radio  star.  Pretty  Gabrielle  DeLys, 
French  Canadian  singing  sensation  of  The  Hit  Parade. 
Just  a  short  time  ago  she  was  known  as  Gogo  DeLys. 

I  want  you  to  know  Gabrielle.  Because  she's  just  the  sort 
of  young  person  you  are.  And  I  want  you  to  know  her 
story.  Because  it's  just  the  sort  of  thrilling,  wonderful 
thing  that  can  happen  and  does  happen  and  will  happen 
to  lots  of  folks  because  there's  an  industry  called  Radio 
that  picks  its  people  in  some  mighty  odd  places,  in  some 
mighty  surprising  ways. 

Its  next  bid  for  stafdom  may  be  you.  At  any  rate,  you 
can't  be  expecting  it  any  less  than  this  girl  did.  And  now 
look  at  her. 

Hers  is  a  cheerful  story,  too,  for  a  change.  It  proves  that 
all  fame  isn't  paid  for  with  hunger  and  disillusionment  and 
hard  work  and  lonely  hall  bedrooms,  and  waiting,  and 
struggle.  And  it  tells  you  one  way  of  achieving  fame,  if 
you've  got  the  nerve  to  try  it. 

So  if  you  want  some  adventure  in  your  own  life  I  recom- 
mend Gabrielle  DeLys'  unusual  method  for  simply  making 
things  happen. 

You  know  how  it  is  when  you're  twenty-two.  And  a  girl. 
Up  until  then  things  have  been  different.  School  was  fun 
and  the  local  boys  were  all  knights  in  armor  and  you  got 

12 


By  MARY  WATKINS  REEVES 


a  terrific  kick  out  of  bridge  parties,  and  reducing,  and  knit- 
ting sweater  suits,  and  having  late  dates,  and  the  prospect 
of  a  Saturday  night  dance  was  enough  to  make  any  week 
skim  by  like  lightning.  You  were  just  beginning  to  have 
fun,  those  first  few  years  of  blossoming  out. 

And  then  things  changed.  Because  you  suddenly  became 
sufficiently  grown  up  to  realize  that  you  had  a  life  be- 
fore you — and  something  had  to  be  done  about  that  life.  A 
career  or  marriage.  Done  quickly,  too.  You  don't  just  sit 
and  wait  for  your  knight  to  come  riding  or  somebody  to 
invite  you  into  a  stellar  role  of  stage,  screen  or  radio.  Not 
in  these  days.  The  sitters-and-waiters  are  the  ones  who 
wind  up  with  a  parrot  and  a  cat.  And  the  modern  girl 
knows  that,  alas,  too  well. 

^JABRIELLE  DeLYS  was  twenty-two.  Young  and 
fresh  and  eager  for  life  like  any  normal  girl.  She  had 
frank  gray  eyes  and  a  slender  little  figure  and  a  tousled 
yellow  bob,  outwardly.  And  inwardly  a  problem.  An 
awful  big  problem.    You  know — twenty-two,  now  what? 

Well,  there  are  two  things  every  girl  wants  at  that  age. 
She  wants  to  be  famous  and  she  wants  to  be  loved.  And 
there  are  two  things  you  can  do  about  that — love  and  for- 
get fame,  or  go  after  fame  and  forget  love.  Sometimes 
you  can  do  both  together.  This  story  would  never  have 
happened,  though,  if  Gabrielle  could  have.  Because  since 
she  was  seventeen  she'd  lived  the  busy,  pillar-to-post  life 
that  is  show  business. 

Show  business  was  a  far  cry  from  the  small  town  of. 
Edmonton,  Alberta,  where  she'd  been  born  Gabrielle  Be- 
langer.  When  she  was  sixteen  her  family  had  moved  to  Los 
Angeles.  She'd  entered  the  law  school  of  the  University  of 
Southern  California,  bent  on  the  pursuit  of  Blackstone. 
She  liked  law.  She  was  going  to  be,  some  day,  the  greatest 
female  figure  behind  the  bar. 

Then  one  night  she  took  part  in  a  campus  musical  show, 
sang    a    song    called    "Dinah." 


And  before  the  curtain  had  rung  down 
on  the  finale  "Gabrielle  Belanger"  had 
been  scrawled  nervously  on  the  bottom 
of  a  contract.  A  San  Francisco  theatre 
manager  sitting  in  the  audience  had  spot- 
ted talent.  (And  the  dust  is  still  thick 
on  her  law  books.) 

From  theatre  prologues  she'd  gone  to 
vaudeville.  From  there  to  two  years  on 
the  road  with  Jimmie  Grier's  Orchestra. 
Then  to  NBC's  West  Coast  headquarters 
as  vocalist  on  Meredith  Willson's  famous 
"Carefree  Carnival."  Then  some  more 
trouping,  some  more  four-a-day  stage 
shows. 

For  five  years  it  kept  up  that  way  at 
a  hectic  pace.  And  soon  her  life  be- 
came nothing  but  a  series  of  time  tables 
and  overnight  bus  hops  and  rehearsals 
and  strange  small  towns  and  work. 

So  Gabrielle  decided  to  do  something 
pretty  unheard  of.  There  she  was,  twenty- 
two  and  not  getting  anywhere.  As  for  her 
career  she'd  been  singing  a  long  time  and 
she  was  still  small-time  stuff.  As  for  love 
she  wasn't  getting  any  breaks  in  that 
either.  You  don't  when  the  most  you  stay 
in  any  one  place  is  three  or  four  days. 
You  don't  have  the  chance  other  girls 
have — a  crowd  of  your  own,  a  home  town, 
the  opportunity  to  meet  and  know  regu- 
lar fellows.  Gabrielle  realized  those  things. 
And  she  was  determined  not  to  let  her 
life  go  on  so  hopelessly  lopsided.  She  was 
going  to  have  either  fame  or  love  and  not 
kill  any  more  time  about  it. 

^SHE  made  that  decision  one  July  night 
•^  because  she  was  blue.  And  .the  next 
morning  she  called  on  NBC,  her  theatrical 
agent  and  maestro  Jimmie  Grier  and 
resigned  from  all  three,  effective  January 
first. 

They  told  her  she  was  crazy,  throw- 
ing up  good  jobs  like  that.  They  told 
her  she  might  be  sorry  some  day.  She 
knew  that.  But  she  resigned  anyway. 
And  she  didn't  tell  them  why.  Only  to 
her  older  sister  Juliette  could  she  confide 
her  plan  in  a  letter.  I  saw  that  letter  the 
other  day  in  Gabrielle's  scrapbook. 

"If  anything  is  ever  going  to  happen 
to  me,"  she  wrote,  "it's  got  to  happen  by 
then,  Jule.  Or  else  I'm  going  to  chuck 
this  life  and  come  back  home  and  give 
myself  a  chance  at  another  kind  of  hap- 
piness. Fall  in  love,  or  something.  So 
save  me  my  side  of  the  bed  next  to  the 
window.    I'll  probably  be  needing  it." 

That,  don't  forget,  was  July,  1934. 

On  December  twenty-second  she  was 
playing  her  last  week  of  vaudeville  in  San 
Diego.  Three  more  days  until  Christmas. 
She  was  puttering  around  in  her  dressing 
room  after  the  supper  show  packing  some 
of  her  things  to  ship  to  Vancouver  where 
her  family  then  lived.  When  out  of  the 
bluest  blue  sky  she's  ever  known,  a  call 
boy  knocked  on  her  door,  slipped  a  tele- 
gram through.  The  telegram  was  from 
her  agent.    It  read: 

CANCEL  OUT  IMMEDIATELY 
STOP  REPORT  NBC  NEW  YORK 
WEDNESDAY  WITHOUT  FAIL  PHIL 
BAKER  SHOW 

The  next  east-bound  out  of  San  Diego 
carried  Gabrielle  DeLys.  And  the  night 
of  December  27  she  made  her  first  ap- 
pearance from  Radio  City  as  a  network 
star.  Phil  Baker  had  heard  her  on  the 
air  while  he  was  in  Hollywood  several 
months  before.  He'd  suddenly  needed  a 
singer  and  remembered  her. 

And  that,  in  radio,  is  what  is  known 
as  a  break. 

"Of  course  I  think  it's  all  wonderful," 
she  told  me  the  other  day.  "I'm  still 
so  excited  to  death  I  think  I'm  dreaming. 
{Continued  on  page  74) 


3  nave   .    .    . 

REDUCED  MY  HIPS 

9  INCHES  with  tke 
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gently  reduces  surplus  fat,  stimu- 
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4-tfk  COURT  OF 
HUMAN  RELATIONS 

By  NORTON       Come  on  back  stage  and   learn  the  secrets 
RUSSELL       of  the  success  of  this  eight-year-old  show! 


IET'S  go  straight  backstage  tonight  and  find  out  just 
a  what  makes  it  possible  for  an  eight-year-old  radio 
show — the  only  one  like  it  on  the  air  to  go  on  in- 
creasing its  weekly  audience  and  to  go  on  booming  the 
sales  of  the  magazine  which  sponsors  it — all  without  a 
single  star  in  the  whole  half  hour! 

That's  only  one  of  the  secrets  you  learn  tonight  when 
you  watch  True  Story's  Court  of  Human  Relations  broad- 
cast from  a  Columbia  Broadcasting  studio,  so  small,  it 
excludes  any  visitors  but  especially  invited  ones  like  your- 
self. 

If  you'll  just  take  that  express  elevator  on  the  right  to 
the  22nd  floor,  you'll  get  the  unknown  facts  that  enable 
this  Friday  night  program  to  present  a  half  hour  dramatic 
sketch  and  leave  the  ending  up  to  the  listener — with  prizes 
awarded  the  best  two  solutions — and  yet  remain  intensely 
gripping  week  after  week. 

Step  off  here — down  those  narrow  stairs — around  the 
corner — through  those  double  doors  into  the  studio.  Don't 
look  around.  There'll  be  time  later  to  see  everything.  The 
thing  to  do  now  is  get  across  the  room  into  the  control 
booth  where  you'll  sit  with  the  director  and  engineer  and 
watch  the  show.  You'll  hear  it  through  a  loudspeaker  over 
your  shoulder. 
14 


Past  that  sound  proofed  door.  There — meet  Bill  Sweets, 
who  writes  each  week's  script,  picks  the  weekly  cast,  and 
directs  the  whole  program.  Take  the  leather  chair  against 
the  wall.  By  sitting  on  the  edge  you  can  look  over  the 
instruments  into  the  studio,  a  few  feet  below  you. 

A  voice  booms  from  the  speaker.  Some  program  is  being 
piped  in  from  another  studio.  In  a  second  you  recognize 
the  voice.  Edwin  C.  Hill.  He  is  finishing  his  fifteen-minute 
broadcast.  Sweet  stirs  restlessly  in  his  chair,  staring  at  the 
clock  in  front  of  him.  Exactly  eight  thirty-one,  and  Hill  has 
just  stopped  talking. 

"We're  a  minute  late  already  and  not  on  yet!"  Sweets 
grumbles,  turning  half  around  so  you  can  hear  him.  Be- 
fore you  can  answer,  he  jumps  to  his  feet,  spreads  out  his 
hand,  and  waves.  It's  the  signal  for  the  sound  effects  man. 
A  buzz  grows  louder,  a  gavel  pounds — The  Court  of  Hu- 
man Relations  is  on  the  air! 

When  you  heard   this  show  on  your  radio,   heard   the 

judge's  gavel,  his  questioning  of  the 

witness  as  she  told  her  story,  did  you 

imagine  in  your  mind's  eye  a  large        For  *he  True  Story 

courtroom  full  of  clerks,  jurymen,  re-        T0?1"*,,        Humo" 

^     tu         ii       \    tu         \     i         Relation*,     see 

porters?     Then    look    at    the    actual        p  o  g  e     53   8 

scene  of  the  broadcast.  o'clock     column. 


It  is  a  tiny  studio  which  you  see. 
Blue  lines  run  criss-cross  on  the  floor 
to  mark  off  sections  for  chairs,  for  mi- 
crophones, for  actors.  Light  blue  walls 
of  special  composition  deaden  any 
echoes.  To  make  the  buzz  of  court- 
room spectators  realistic,  the  dozen  odd 
members  of  the  cast  spread  themselves 
fanwise  around  the  room.  They  all 
talk  at  once  in  stage  whispers,  gesticu- 
lating as  though  they  were  on  a  stage. 

Listening  to  the  judge's  heavy  voice, 
have  you  wondered  what  kind  of  a 
man  he  is?  He's  Percy,,  Hemus,  over 
there  at  the    (Continued  on  page  71) 

Opposite  page,  weekly  scene  of  the 
Friday  night  TRUE  STORY  hour.  Be- 
low, Percy  Hemus,  who  has  been  play- 
ing the  Judge  for  nearly  two  years. 
At  bottom,  the  special  electric  organ 
which  is  being  used  for  the  first  time. 


Mental  Cases  I  have  met 

WOMEN  AS  THE  PSYCHIATRIST  SEES  THEM 


r,se  History  #557  Md  to  i^ 

C°%     seUeved  **%£  £ 'spread 

,-,      ComPlete    A    i  in  this  case , 
CURE",     discovered   U»f     hat  her 

unfounded  ^eU^  of  her  xn 
husband  was  ^^^__ 

socialg^^- 


s 


from  P^rt^  persuaded  to   6 
^ill'at'ease.  ^  that ^aefford 

discovered  ana     sanitary  nap   ^^  s0 
,.-.Ano   to  her  a  \    tadi    .^^ssid-1-' 


Sayedhome 
worried  ana 


CUKE: 


Whether  or  not  you  have  "accident  panic,"  take  no  chance  of  an  accident 
ever  happening.  Get  a  box  of  Modess  today — at  your  druggists  or  am 
^so.  department  store.   Modess  is  "Certain -Safe" — and 

you  can  see  why: 

1.  Extra-long  gauze  tabs  provide  a  firmer  pinning 
basis  and  protect  you  against  pulling  away. 

2.  Specially-treated  material  on  back  and  sides  pro- 
tects vou  against  striking  through. 

Wear  Modess,  and  say  goodbye  to  "accident  panic*' 
forever ! 


MODESS    STAYS    SOFT  .    .    .    STAYS    SAFI 

NOVO  ...  the  new  refreshing  douche  powder  mod,e  by  the  makers  of  Modess 


IS 


"I  found  a  little 

SECRET  OF  POPULARITY 

that  so  many  women 

OVERLOOK" 


m 


H 


■■ 


"T^OR  years  I  was  left  out  of  things  quick  deodorant,  used  as  a  mouth 
■*•  — a  young  girl  who  rarely  had  a  rinse.  Most  causes  of  halitosis,  says  a 
date  and  never  had  a  beau.  Now  that  is  great  dental  authority,  are  due  to  fer- 
all  changed.  I  am  invited  everywhere . . .  menting  food  in  the  mouth.  Tiny  par- 
life  is  gay  and  interesting — and  all  be-  tides  which  even  careful  tooth  brushing 
cause  I  discovered  a  little  secret  of  popu-       fails  to  remove,  decompose  and  release 

odors.  It  happens  even  in  normal  mouths. 

No  wonder  so  many  breaths  offend! 

Listerine  quickly  halts  such  fermen- 
tation, then  it  overcomes  the  odors  it 
causes.  The  breath — indeed  the  entire 
mouth — becomes  fresher,  cleaner,  more 
wholesome.  Get  in  the  habit  of  using 
Listerine.  It's  an  investment  in  friend- 
ship.    Lambert   Pharmacal   Com- 


larity  that  so  many  women  overlook.' 
Popular  People  Realize  It 


Popular  people  are  never  guilty  of  hali- 
tosis (unpleasant  breath),  the  unforgiv- 
able social  fault.  That  is  one  of  the  reasons 
they  are  popular.  Realizing  that  anyone 
may  have  bad  breath  without  knowing 
it,  they  take  this  easy  pleasant  pre-    sgZ-^p*?*: 


caution  against  it — Listerine,  the    VS°?BSS£~p,3y  pany,  St.  Louis,  Missouri. 
Keep  your  breath  beyond  suspicion.   Use  LISTERINE  before  meeting  others 


3E  INSIDE  SEORYof 

Mft  BOWES1  £^ 


By    FRED    SAMMIS 

When  fate  rang  the 
gong  for  him,  he  always 
laughed-and  then 
came   back   for   more! 


ONE  sweltering  night  in  May,  a 
blacksmith's  daughter  took  her 
place  before  the  microphone  and 
began  to  sing  in  a  thin,  quavering,  off-key 
voice.  Promptly  the  gong  rang  hard.  An- 
other amateur  took  her  place.  The  next  few 
days  NBC's  mail  room  was  flooded  with 
protests.  "Ring  the  gong  on  Major  Bowes," 
the  letters  demanded.  "What  does  he  mean, 
treating  the  blacksmith's  daughter  that 
way?  He's  a  terrible  master  of  cere- 
monies." 

The  next  Sunday,  Major  Bowes  brought 
the  blacksmith's  daughter  back  on  the  air. 
"The  curfew  shall  not  ring  tonight,"  he 
promised.  It  didn't.  The  girl  finished  two 
full  choruses  of  her  song.  Again  letters 
•poured  in.  "Hurray  for  Major  Bowes," 
they  shouted.  "He  was  right.  He  should 
have  rung  the  gong." 

This  neat  trick  which  turned  a  tide  of 
criticism  into  a  clamor  of  approval  for  him- 
self came  from  a  one  hundred  and  eighty 
pound  man  whose  size  and  hereditary  in- 
stincts clearly  indicate  that  fists,  not  brains, 
should  be  the  order  of  the  day  in  any  argu- 
ment. Edward  S.  Bowes  owes  his  success 
largely  to  two  abilities.  When  he  loses  his 
temper,  he  becomes  a  philosopher  of  calm 
reasoning,  his  words  become  soothing  bland- 
ishments, and  in  the  end  he  wins  his  point. 
When  sudden  adversity  stares  him  in  the 
face,  he  pulls  his  belt  tight  across  his  gener- 
ous middle  and  wades  in  with  both  hands. 
He  has  never  failed  to  fake  advantage  of 
the  worst  situation  in  which  he's  found 
himself. 

This  stubborn  refusal  to  let  life  get  the 
better  of  him  has  pushed  the  Major 
through  some  fifty  years  of  making  money 
at  real  estate,  the  legitimate  theater,  movie 
palace,  and  radio.    He's  met  with  complete 


loss  of  personal  fortune,  chilling  threats  of  drastic  harm  to 
his  person,  and  tragic  heartbreak  that  took  from  him  the 
dearest  thing  he  had. 

The  man  who  has  come  through  these  tempering  vicissi- 
tudes is  gray-haired,  hard-boiled,  just  past  his  sixty-first 
birthday.  With  his  Chase  and  Sanborn  Amateur  Hour  he 
tops  the  radio  entertainment  world  at  an  age  most  men 
consider  more  than  time  enough  to  sit  back  in  an  easy 
chair  and  begin  reminisqng.  He  snorts  through  a  large 
nose  at  any  suggestion  of  slacking  off  his  daily  high  pres- 
sure work.  He  has  found  that  only  two  things  in  this  world 
haVe  ever  made  him  completely  happy — love  and  year 
after  year  of  grinding  labor  without  a  vacation. 

Amateurs,  as  far  as  the  Major  is  concerned,  would  still 
be  clerking,  baking,  and  selling  brushes.  There  would  have 
been  no  Bowes'  hour  for  them,  if  Death  hadn't  robbed  him 
of  his  most  precious  possession  and  driven  him  into  the 
radio  amateur  field,  desperate  for  something  new  to  which 
he  could  put  his  hand.  Already  part  owner  and  director  of 
the  Capitol  Theater,  one  of  Broadway's  most  successful 
movie  nouses,  the  Major  had  everything  he  could  ask  for 
except  enough  work  to  keep  his  mind  from  the  greatest 
personal  tragedy  he  will  ever  suffer.  When  the  chance  came 
he  grabbed  it  thankfully. 

The  hard-headedness  which  he  admits  guides  his  policy 


in  regard  to  his  amateur  program  is  one  key  to  the  secret 
of  his  personal  success.  "If  an  amateur  isn't  any  good  and 
gets  the  gong,"  the  Major  explains,  "it's  still  to  his  ad- 
vantage. He  can  go  home  after  the  show  and  have  some- 
thing to  talk  about  the  rest  of  his  life." 

The  first  real  test  of  his  bulldog  stubbornness  came  in 
1906.  He  went  to  bed  one  night  secure  in  his  possessions, 
with  a  bank  account,  a  home,  a  standing  in  the  community. 
Still  a  young  man  of  thirty,  life  was  just  beginning  to  as- 
sume pleasant  aspects  for  him.  He  awoke  the  next  morning 
to  a  gloomy,  shaken  world,  his  personal  fortune  buried  un- 
der the  heavy  ruins  of  San  Francisco's  famous  earthquake. 
His  business  had  been  real  estate.  His  wealth  had  been  in 
buildings  which  were  now  glowing  embers.  But  the  same 
afternoon  workmen  were  throwing  away  bricks  and  plank- 
ing to  make  way  for  his  new  skyscraper  office  building,  a 
stroke  of  daring  which  returned  to  him  all  his  lost  money! 

A  FEW  years  before,  as  just  a  student  in  one  of  San 
Francisco's  many>  public  grammar  schools,  Edward 
Bowes  had  shown  no  such  extraordinary  business  acumen. 
He  was  a  boisterous,  freckled  Irish  kid  who  played  hookey 
most  of  the  time  because  he  preferred  the  bay  and  its 
boats  to  books.  He  came  by  his  love  of  the  water  honestly, 
since  his  father  for  years  had  been  the  public  weigher  on 
the  city  Wharves,  earning  just  enough  money  to  clothe 
his  three  children  and  give  them  the  rudiments  of  an 
education. 

Bowes  finished  grammar  school  at  the  age  of  twelve, 
the  only  son  and  the  youngest  in  the  family.  He 
needed  a  job.  One  of  his  sisters  was  studying  the  piano 
arid  already  showing  promise.  If  she  were  to  continue, 
her  younger  brother  would  have  to  drop  his  schooling. 
Without  much  i  difficulty,  Bowes  found  work  in  a  real 
estate  office.  As  he  likes  to  tell  it  now,  he  looked 
around  and  chose  this  field  as  the  most  promising.  As 
a  matter  of  fact,  he  jumped  at  the  first  employment 


Always  Major  Bowes  has  known  and  been  loved  by 
the  nation's  important  people!  Here  he  is  some 
years  ago  with  Herbert  Hoover  and  Will  Hays. 
Left,  at  his  Laurel  Hill  estate  in  Ossining,  New  York. 


he  was  offered,  earning  the — for  him — magnificent 
sum  of  three  dollars  a  week.  The  work  happened  to 
be  real  estate. 

Bowes  saved  his  money,  carefully  studied  the  busi- 
ness he  was  in,  and  turned  to  the  books  he  had 
scorned  while  in  school.  (He  shows  today  the  result 
of  his  omniverous  devouring  of  all  printed  literature 
in  his  conversations  which  are  apt  ta  be  studded 
with  big  words  and  which  often  lapse  into  rhetorical 
phrases.  For  years  it  has  been  his  habit  to  sit  up  in 
bed,  clad  in  the  luxurious  silk  pajamas  he  always 
buys,  reading  until  four  or  five  in  the  morning.)  In 
time  he  had  enough  money  to  open  his  own  office  in 
downtown  San  Francisco. 

As  Bowes  grew  older,  he  continued  to  build  his 
savings.  By  1904  he  was  a  pillar  of  society,  a  young 
man  with  an  accepted  bright  future.  His  Irish  love 
of  a  good  battle  got  the  better  of  him  when  he  was 
offered  the  chance  to  become  part  of  the  Grand 
Jury  which  was  investigating  the  town's  vice  condi- 
tions. As  it  turned  out,  this  work  marked  one  of 
the  most  glamorous  periods  of  his  career  and  one 
of  the  most  exciting.  He  was  soon  appointed  a  head 
of  the  investigation  arid  his  activities,  in  routing 
out  trie  dregs  of  the  underworld,  brought  reprisals 


Top,  from  a  painting  of  the  Major's 
wife,  Margaret  lllington,  who  passed 
away  last  year.  Above,  little  Eddie 
Bowes   at  the   tender   age   of  four. 


For  the  Chase 
and  Sanborn 
Amateur  Hour, 
see  page  55—8 
o'clock      column. 


in  the  form  of  threatening  letters.  He  traveled  for 
over  six  months  with  a  personal  bodyguard  at  his  side 
day  and  night.  Before  the  year  was  over,  the  prosecut- 
ing attorney  for  the  city,  Francis  J.  Heney,  had  been 
shot  in  cold  blood  during  a  courtroom  session,  Hiram 
Johnson  had  replaced  the  dead  man,  and  San  Francisco 
saw  the  leaders  of  the  bandit  gang  behind  bars. 

It  is  to  this  year  of  civic  reform  that  Bowes  owes 
his  life-long  friendship  with  William  J.  Burns,  the 
brilliant  detective,  who  was  in  a  large  part  responsible 
for  the  Grand  Jury's  success  in  convicting  the  crim- 
inals. As  a  reward  to  himself  for  the  dangerous  work 
he  had  just  finished,  Bowes  took  a  long  trip  through 
Europe.  Though  he  had  not  added  to  his  fortune,  he 
had  gained  enormous  prestige  in  the  community.  He 
returned  in  1906  hailed  by  friends  and  civic  organiza- 
tions. His  triumph,  however,  was  cut  short.  He  had 
just  time  to  hear  Caruso  sing  at  a  concert  his  first 
night  back  before  the  earthquake  had  leveled  all  his 
buildings,  leaving  him,  as  he  puts  it,  "with  only  a  lot 
of  holes  in  the  ground  with  mortgages  on  them." 

[Y  1908  his  fortune  was  as  big  as  ever,  his  position 
in  society  doubly  secure,  but  his  restlessness  was 
increasing.  To  break  the  monotony  of  daily  routine, 
Bowes  persuaded  William  Burns  to  visit  England  with 
him.  There,  the  two  men  met  Sir  Arthur  Conan  Doyle, 
the  beginning  of  a  long  friendship.  Bowes  and  Doyle 
had  one  thing  in  common;  an  Irish  sentimentality  their 
hard-boiled  appearances  could  not  quite  hide.  It  had 
already  led  Doyle  into  spiritualism.  It  was  one  day  to 
help  Bowes  sound  kindly  and  compassionate  when  he 
rang  the  gong  on  amateurs.  It  also  explains  why  the 
two  men  got  along  so  well.  "Discussing  with  Sir  Arthur 
the  field  of  spiritualism  was  one  of  my  greatest  thrills. 
Such  tranquility  and  peace  of   (Continued  on  page  82) 

19 


for  the  Show  Boat,  sponsored  by 
Maxwell  House  Coffee,  see  page 
55 — 9  o'clock  column,  the  Ivory 
Ten*   Show,   see    10   o'clock   column. 


Below,  Lois  Bennett, 
the  Tent  Show's  Sally 
Gibson,  heroine  and 
leading  soprano,  and 
Muriel  Wilson  who  is 
Mary  Lou,  the  Show 
Boat's  heroine  and 
its     leading     soprano. 


Above,  Frank  Mc- 
Intyre,  Captain  of 
the  Show  Boat,  and 
Charles  Winninger, 
head  of  the  new 
Ivory  Tent  show, 
who  was  the  Show 
Boat's     first      pilot. 


RADIO  may  still  be  in  its  infancy,  but  already  it  is 
the  nervous  possessor  of  at  least  one  historic  date 
' — June  6,  1935 — the  night  the  most  beloved  craft 
in  America  burned  to  the  water's  edge. 

The  moon  was  obscured  by  scudding  clouds,  a  wind 
howled  mournfully,  disaster  was  in  the  air  that  night.  And 
then,  at  the  direction  of  the  script,  mysteriously,  disas- 
trously, Maxwell  House  Show  Boat -best  known  symbol  of 
all  radio  programs — caught  fire. 

For  myriad  Show  Boat  followers,  for  its  cast  of  per- 
formers, for  Radio  City  and,  most  important,  for  a  brand 
new  Sunday  night  program,  this  fatal  burning  marked  the 
beginning  of  a  strange  series  of  events,  far  reaching  in  their 
implication,  whose  finale  has  not  yet  been  written. 

The  immediate  results  of  that  June  fire  were  many: 

As  summer  listeners  sat  up  rapidly  and  took  notice,  the 
Gibson  Family,  since  early  fall  an  outstanding  favorite, 
was  jerked  from  the  networks  without  even  the  decency  of 
a  farewell. 

A  gray-haired  veteran  of  radio — not  long  before  the  most 
popular  in  the  country  and  the  same  man  whose  hand  once 
piloted  the  boat  which  had  been  destroyed — began  a  deter- 
mined comeback. 

And  Radio  City  found  under  its  own  roof  a  hushed  but 
active  rivalry  between  Thursday  night's  Maxwell  hour  and 
Sunday  night's  Ivory  hour,  the  end  of  which  is  nowhere  in 
sight. 

Let's  look  over  the  assortment  of  incidents  in  this  case, 

20 


morsels  of  fact  thrown  to  the  hungry  radio  columnists  who 
have  reported  the  day-by-day  growth  of  this  contest  be- 
tween two  powerful  sponsors. 

Late  in  May  the  advertising  agency  in  charge  of  The 
Gibson  Family,  first  heard  on  Saturdays,  later  on  Sundays, 
sent  out  a  hurry  call  for  performers  and  writers.  Summer 
was  coming.  It  had  been  decided  that  a  new  show  was  in 
order.  When  authors  and  cast  had  been  assembled,  the 
following  stars  were  present: 

Lois  Bennett,  Conrad  Thibault,  Jack  and  Loretta 
Clemens,  Ernest  Whitman,  and  Don  Voorhees.  In  a  cor- 
ner, with  a  broad  grin  spreading  across  his  ruddy  face,  sat 
Charles  Winninger,  once  just  plain  Cap'n  Henry  of  Show 
Boat. 

Gravely  an  announcement  was  made.  The  sponsors  had 
decided  on  a  tent  show,  the  original  tent  show  of  radio. 
Partially  Winninger's  idea,  it  had  been  developed  to  insure 
the  success  of  his  comeback  and  a  vast  audience  of  a  mil- 
lion odd  listeners.    In  the  end,  this  was  the  cast  worked  out: 

Winninger  as  Uncle  Charlie;  Lois  Bennett  (Sally  Gibson 
on  the  program)  as  his  niece;  Conrad  Thibault  as  the  love 
interest  for  Lois;  Ernest  Whitman  (he  was  Theopholis  in 
The  Gibson  Family)  and  Eddie  Green  as  the  comedy  team 
(the  first  authentic  black-face  team  to  be  signed  by  a  major 
network);  Jack  and  Loretta  Clemens  as  the  wisecracking 
pair  for  good  measure;  Don  Voorhees'  band  as  the  Tenl 
orchestra,  and  the  opening  of  each  program  a  parade  headed 
by  "Uncle   Charlie"  Winninger.        (Continued  on  page  75) 


THE  REAL   REASON 


Why  did  the   most  beloved 
craft    on    the    airwaves 
go  up  in  smoke? 


BURNED 
DOWN 

By 
JOHN 
k      EDWARDS 


Above,  Lcmny  Ross,  Show 
Boat's  beloved  hero  and 
leading  tenor,  and  Con- 
rad Thibault  who  pro- 
vides the  heart  throbs 
for  the  Tent  Show  as 
well  as  contributes  some 
of    his    grand    singing. 


Every  show  must  have 
its  comedians.  Below, 
left,  the  Show  Boat's 
Molasses  V  January, 
Pick  and  Pat.  The  other 
two  are  Tent  Show's 
negro  comedy  team, 
Big  Sam  and  Little  Jerry. 


By   MARY   JACOBS 

ia   Otis  Skinner   has  a  five- 

er  jewels  are  those  brilliant 

hich  she  creates  out  of  her 

understanding    of    life-and    women 


THE  girls  hadn't  planned  to  stay  overnight  at  the 
sleepy  little  town  of  Trieste.  But  when  Cornelia  fell 
so  whole  heartedly  for  that  dashing  young  Italian 
naval  officer,  and  Nancy  mooned  over  the  son  of  the  pen- 
sion's proprietor,  there  was  nothing  else  to  do. 

The  young  officer  had.  promised  to  take  Cornelia  Otis 
Skinner  out  that  night — and  she  had  only  the  dress  she 
wore,  a  frilly  georgette,  now  spotted  and  wrinkled  from 
traveling  in  hot  coaches. 

So  she  bribed  the  hotel  maid  to  wash  and  press  it,  while 
she  sat  and  dreamed  of  the  Italian  officer  in  his  gorgeous 
uniform,  of  his  liquid  brown  eyes  and  boyish  smile.  Yes, 
he  had  actually  picked  her  out  from  all  the  others  at  the 
hotel,  when  she  and  Nancy  sat  in  the  lobby.  Boys,  par- 
ticularly boys  who  noticed  the  tall,  gawky  Miss  Skinner 
at  all,  were  few  and  far  between. 

Her  reverie  was  interrupted.  The  bell-boy  was  knocking 
at  the  door,  explaining  in  his  musical  Italian  that  a  young 
man  wanted  her  on  the  phone. 

That  must  be  her  date,  she  thought.  Clothes  or  no 
clothes,  she'd  get  to  that  phone.    So  she  grabbed  a  screen, 


pushed  her  bare  toes  into  her  unbuttoned;  shoes,  and 
clumped  down  the  steps  to  the  main  lobby  which  housed 
the  only  telephone  in  the  hotel.  Past  the  gaping  patrons, 
seated  peacefully  reading  their  papers,  she  ran.  It  was 
the  young  man  phoning.  And  it  was  just  too  bad  she  had 
to  go  in  the  screen,  but  when  you  have  to  .  .  . 

That  is  the  underlying  keynote  of  Cornelia  Otis  Skin- 
ner's character:  resourcefulness,  and  the  devil  take  those 
who  don't  approve  of  her.  It  was  this  same  spirit  which 
helped  her  out  in  the  most  unusual  experience  of  her 
career,  just  last  year,  when  the  trouble  was  a  too  ardent 
male. 

She  had  given  a  performance — don't  call  them  readings 
in  her  presence  if  you  value  your  life — at  a. training  school 
in  northern  Pennsylvania.  The  railroad  station  was  five 
miles  away,  and  she  had  to  catch  a  train  right  after  the 
program. 

The  night  was  cold,  dark  and  snowy.  The  town's  taxi 
driver  offered  to  drive  her  to  the  train.  Along  the  way 
he  chatted  cheerily,  meanwhile  helping  himself  every  now 
and  then  to  a  nip  from  his  whisky  bottle. 


For  Cornelia  Ofls  Skinner's  program,  sponsored 
by   Jerqen's.   see  page  55—9   o'clock   column. 


With  relief,  Cornelia  hopped  out  at  the  station.  But  it 
was  locked,  and  there  was  nothing  else  to  do  but  stand  in 
the  driving  snow  till  the  train  pulled -in.  The  taxi  man 
insisted  upon  keeping  her  company. 

He  grew  objectionable  almost  immediately.  Perhaps  it 
was  really  so  cold  that  the  only  way  to  keep  them  both 
warm  was  to  embrace  Miss  Skinner,  as  he  insisted.  Or 
perhaps  being  at  such  close  range  with  a  glamorous  staj 
was  too  much  for  his  self-control. 

At  any  rate,  his  arms  crept  round  her.  Screaming  in  that 
waste  of  dreary  space  would  avail  her  nothing,  she  realized. 
Getting  angry  would  only  make  matters  worse.  Without 
a  word  of  protest,  she  quickly  leaned  down,  opened  her 
overnight  bag,  and  yanked  out  her  dressing  gown,  a  flame 
red  Patou  creation,  with  a  ruff  of  ermine  at  the  throat. 

"Poor  man,"  she  murmured  solicitously.  "Do  put  this 
on  to  keep  warm."  Before  he  could  demur  she  had  hustled 
him  into  the  gown,  which  fitted  him  like  a  straight-jacket. 
Then,  gently,  she  tucked  the  fur  in  snugly  at  the  throat. 

When  the  train  came  along,  the  headlights  played  fully 
upon  the  strange  duo— The  eyes  of  the  colored  porters 
rolled  and  popped  almost  out  of  their  sockets.  She  left  the 
scarecrow  figure  in  its  bright  red  attire  standing  there, 
with  the  TAXI  label  on  his  hat  glistening  in  the  snow. 

This  was  the  same  Cornelia  Otis  Skinner,  who,  as  a  child, 
had  shrunk  from  other  people's  paths,  who  had  spent  a 
miserable,  lonely,  misunderstood  childhood  as  an  ugly 
duckling. 

Cornelia  was  born  while  her  mother,  the  famous  French 
actress,  Maud  Durbin,  and  her  father,  the  still  more  famous 
actor,  Otis  Skinner,  were  on  tour  in  Chicago.  One  day 
when  she  was  a  few  weeks  old,  her  father's  faithful  prop 
man  picked  up  the  screaming,  puny  mite  and  rubbed  her 
against  a  bit  of  stage  property,  a  chair.  That  meant,  in 
stage   tradition,    that   she   was     (Continued   on  page  61) 


Cornelia's  unique  solo-dramas  are  gems  indeed. 
She  selects  from  history  for  portrayals  (left  to  right), 
the  tragic  Empress  Eugenie,  dreaming  of  a  van- 
ished empire;  Anne  of  Cleves,  fourth  wife  of  Henry 
the  Eighth;  the  bibulous  Tavern  Wench,  and  the 
pompadoured  Sally  of  "Mansion  on  the  Hudson." 
Below,    Miss    Skinner    as    she    is    in    everyday    life. 


•MMMMMMM 


Scotty  W elboume 


Paramount 


EVERETT  MARSHALL         GLADYS  SWAPJHOUT 


The  rich  baritone  voice  of  the  star  of  "Broad- 
way Varieties,"  pictured  above,  has  been 
loaned  to  filmdom.  While  Everett  has  been 
out  on  the  Coast,  Guy  Robertson  of  "Great 
Waltz"  fame,  has  been  substituting  for  him. 


It  was  bound  to  happenl  With  such  a  com- 
bination of  looks,  personality  and  talent, 
Paramount  could  not  overlook  Gladys  Swarth- 
out.  So  she,  with  many  other  radio  stars, 
will  be  seen  in  forthcoming  pictures  this  fall. 


24 


V&'.. 

m  1 

1 

i 


4k 


m 


hi 


■  i  *       •&, 


Gordon  Connor,  Cleveland 


Joseph  Mck/in  McElliott 


JOHNNY  HAUSER 

The  young  man  on  the  opposite  page  is  one 
good  reason  why  amateur  contests  should 
never  die.  Johnny  made  his  start  on  one, 
at  the  age  of  thirteen,  and  now  he's  featured 
soloist    on    the    Lucky    Strike    "Hit    Parade." 


VIRGINIA  VERRILL 

At  one  time,  Virginia  wouldn't  eat  her  spinach 
unless  her  mother  allowed  her  to  sing  before 
an  audience.  That  was  at  the  age  of  three. 
Today,  she  has  her  own  sustaining  spot  on 
Columbia  and  also  stars  on  "Socony  Sketches." 


27 


LA 


YOUR  child  belongs  in  radio.  You  know  it.  You 
feel  it.   When  she  recites  a  poem,  great  tears 
roll  down  your  cheeks.    The  neighbors   rave. 
Her  teacher  raves.    Everybody  raves. 

You  listen  in  on  the  air.    You  hear  some  famous 
children,  Walter  Tetley,   Billy  Halop,   Peggy  Zinke, 
Junior  O'Day.    But  not  one  of  them  compares  with 
your  Mary.    Not  one  of  them  touches  the  heart  the  way 
Mary  does. 

You  want  her  to  go  on  the  air,  to  be  a  radio  star.  Sup- 
pose she  fulfills  your  dearest  dream,  your  greatest  expecta- 
tions.  What  salary  can  she  make? 

I  can  best  answer  you  by  telling  you  what  salaries  the 
successful  children  in  radio  make  today.  The  very  chil- 
dren with  whom  your  Mary  would  have  to  compete.  But 
remember,  these  are  the  peaks  reached  by  only  the  most 
exceptional  children. 

There's  Billy  Halop,  fourteen,  leading  actor  on  the  Bobby 
Benson  program  at  CBS,  and  Dicky  on  the  Home  Sweet 
Home  program  at  NBC.  For  his  work  as  Bobby  Benson 
he  gets  $100  a  week.  Then  he  draws  another  cool  $100  for 
his  Home  Sweet  Home  program,  which  is  on  five  times  a 
week.  Which  means  that  he  averages  at  least  $200  a  week. 
Then  there  are  extras.  He's  appeared  in  the  Big  Ben 
dramas  at  $50  a  throw.  When  he  appears  as  a  child  actor 
on  the  half-hour  March  of  Time  program,  he  draws  another 
$50,  as  do  all  the  children  lucky  enough  to  get  an  occasional 
role  on  this  program.  The  most  money  Billy  ever  made 
for  a  week's  work  was  $550.  He  earned  that  much  two 
years  ago  during  Christmas  week. 


Left,  Billy  Halop,  who  is  known  as  Bobby  Benson. 
He's  fourteen  and  earns  as  much  as  a  grown-up. 
Above  is  Billy's  sister,  Florence.  She's  Polly  Arm- 
stead  on  the  same  program.  Once  she  competed 
with  seven  women  for  a  role  imitating  Mae  West, 
and  got  the  job!  A  busy  youngster  is  Lester  Jay 
(right).    He's  Junior  on  the  Dick  Tracy  programs. 


Florence  Halop,  his  sister,  hasn't  earned  quite  that  much 
yet.  For  some  reason  girls  in  radio  are  rarely  as  successful 
as  the  boys.  But  Florence  has  earned  as  much  as  $200  for 
a  single  week's  work.  When  she  appears  as  Polly  Arm- 
stead  on  the  Bobby  Benson  program,  she  gets  $15  a  per- 
formance. She  may  appear  once,  twice  or  three  times  a 
week,  depending  on  how  often  she  is  written  into  the  script 
for  that  week.  She  has  also  appeared  with  Albert  Payson 
Terhune  in  his  programs  for  dog  lovers,  earning  $22.50 
for  each  appearance  on  that  program.  And  like  her  brother, 
she's  appeared  on  the  March  of  Time  programs. 

Once  she  competed  with  seven  women  for  a  role  imi- 
tating Mae  West.  And  won!  One  of  the  women,  green- 
eyed  with  jealousy  when  this  child  was  chosen  in  prefer- 
ence to  the  women,  gasped  and  said  to  the  manager  of 
the  show,  "Try  her  again.  It  was  probably  just  an  acci- 
dent that  her  voice  sounded  like  Mae  West's  this  time." 
So  the  manager  tried  her  again.  And  again  the  voice  came 
over  perfectly,  the  low,  hoarse,  vibrant  tones  of  the  Queen 
of  Sex.  Recently  Florence  auditioned  for  a  role  imitat- 
ing Shirley  Temple  for  the  March  of  Time.  Any  child  who 
can  go  from  Mae  West  to  Shirley  Temple  deserves  the 
$50  which  the  program  pays! 


HOW      B 


SALARY      CAN       YOUR 


MONEY  L.  MINORS 


By    DORA 
ALBERT 


Both  Billy  and.  Florence 
Halop  have  trust  funds.  Out 
of  Billy's  salary  his  mother 
takes  out  money  for  his 
fares,  for  his  private  school 
and  for  the  upkeep  of  his 
horse,  Silver  Spot.  All  the 
rest  goes  into  his  trust  fund. 

Some  of  the  radio  children 
are  regular  bread-winners. 
There's  Ethel  Blum,  just  six- 
teen. The  money  she's  earning  is  sending  her  older  brother 
Jack  through  college.  Ethel  appeared  on  the  Gibson  Family 
program,  and  got  $75  for  it.  That's  an  almost  unheard 
of  salary  for  a  youngster  for  a  single  performance.  Usually 
commercials  pay  the  children  from  $15  to  $50  a  per- 
formance, depending  upon  the  importance  of  the  commer- 
cial and  the  experience  of  the  player.  When  Ethel  appeared 
as  Dot  in  the  Haydn  Family  program  on  Sundays,  she 
got  $35  for  it.  For  each  appearance  on  the  Dick  Tracy 
program  she  earns  $25. 

Another  extremely  successful  youngster  is   Jimmy   Mc- 
Callion,   fifteen   and   already   a    {Continued   on  page  80) 


Above  is  Mary  Small, 
Little  Miss  Bab-o.  She's 
the  biggest  radio  child 
star  today.  In  circle: 
Ethel  Blum  earns 
enough  money  to  send 
her  brother  through 
college.  Right,  Junior 
O'Day,  who  plays 
Christopher  Robin  in 
"Winnie-the-Pooh,"was 
also  Bea  Lillie's  stooge. 


/ 


CHILD       EARN       IN      RADIO? 


JW 


WO  GRAND  SLANTS 


He  has  kept  secret  the  mis- 
fortune which  has  made  crip- 
ples of  less  courageous  men 

By     JAN     KIEFFER 


BEN  BERN  IE  is  a  cripple!  Now  that  he  is  suc- 
cessful, a  star  who  has  weathered  the  storms  of 
three  difficult  careers,  this  can  be  told.  But 
when  he  was  poor  and  struggling,  he  would  have  died 
rather  than  reveal  it. 

For  over  twenty  years  he  has  been  suffering  from  a 
serious  injury,  and  even  Walter  Winchell  didn't  know 
about  it.  Fans  who  met  him  casually  often  thought 
him  cold,  aloof.  Instead,  he  was  shy  and  timid,  over- 
sensitive, refusing  to  let  his  misfortune  become  a  sob 
story  for  publicity.  It  is  the  one  thing  in  his  generous 
life  which  Ben  did  not  share  with  some  one  else. 

His  trademarks — a  cigar,  a  violin  and  droll  remarks, 
before,  after  and  -during  the  musical  numbers  played 
by  all  the  lads — are  the  things  that  have  made  him 
rich  and  famous.  Today  "The  Old  Maestro"  is  a  head- 
liner,  an  example  of  radio  versatility,  yet  some  of  his 
smoothest  broadcasts  are  still  made  during  moments 
marked  with  penetrating  pain,  his  back  strapped  and 
bandaged  so  that  he  can  carry  on. 

For  health  is  the  one  thing  Ben  can't  buy.  The 
greatest  surgeons  in  the  world  have  told  him  that  they 
can  never  fix  his  back.  Yet  Ben,  in  his  wise,  tolerant 
way,  has  never  let  this  accident  retard  his  career  or 
fill  his  life  with  bitterness.  He  has  always  listened  to 
the  doctors  and  then  forgotten  everything  they  said, 
and  gone  out  and  done  just  as  he  pleased,  as  if  he 
weren't  strapped  and  braced.  They  gave  strict  orders 
that  he  was  to  have  no  strenuous  exercise.  But  Ben 
likes  golf,  so  he  can  always  be  found  teeing  off  in  any 
town  which  boasts  a  golf  course  big  enough  to  see. 

Ben  didn't  tell  me  this  story.  One  of  his  brothers 
did.  Jeff  Bernie  told  me  how  the  injury  happened,  and 
how  the  Maestro  overcame  it,  how  he  hid  his  injury 
from  everyone.  It  all  seems  unreal  now,  almost  like  a 
movie  scenario  in  which  he  would  be  the  star  today. 
But  this  is  the  drama  of  life.  Fiction  doesn't  enter 
into  it. 

Ben  was  a  second  string  player.  He  had  always  been. 
As  a  kid,  he  dressed  in  hand-me-downs;  clothes  which 
were  too  small  for  the  older  Ancelowitzes  were  always 
cut  down  to  fit  him.  For  four 
years  he  tried  out  regularly  each 
autumn  with  the  high  school  foot- 
ball squad.  And  each  season  was 
like  tne  one  before — practice,  train- 
ing, grime,  mud.  sweat,  but  no 
glory.     {Continued    on    page   56) 


For  Ben  Senile's 
program,  spon- 
sored by  Premier 
Pabit  Sales  Co., 
see  page  55 — 9 
o'clock  column. 


oh  BEN  BERN  IE 


He  confesses  that  bridge,  golf 
and  the  gee-gees  spur  on  his 
pursuit  of  fickle  Lady  Luck! 

By     BEN      BERNIE 

(As    told    to    Charles    J.    Gilchrest) 


WHEN  Radio  Mirror  asked  your  travelling  cor- 
respondent to  pen  some  words  anent  the  trials, 
tribulations  and  thrills  of  following  Lady  Luck, 
the  Old  Maestro  sez  to  himself,  sez  he,  "Well,  Bernie,  here 
is  one  time  you  can  play  a  sure-fire  thing.  So  acquiesce,  my 
fran!  After  all  you've  nothing  to  lose  for  you're  one  guy 
that  knows  the  dope    (Winchell  fr'instance)." 

So  take  a  few  tips  from  Take-a-Chance  Bernie,  the  fellow 
who  holds  the  all-time  record  for  walking  home  from  race 
tracks  and  bridge  games.  The  fellow  who  has  left  many  a 
suit,  not  at  the  cleaner's,  but  on  Wall  Street.    Yowsah! 

Lady  Luck,  you're  a  great  gal.  Seriously,  old  girl,  you 
have  been  nice  to  me  sometimes.  And  this  really  is  in  a 
more  serious  vein  than  usual  for  your  Old  Maestro. 

When  I  was  a  kid  back  home  there  in  New  York  1  used 
to  study  violin.  Honest!  In  fact  I  still  carry  the  old  fiddle 
along  with  me  but  I  know  better  than  to  play  it  what 
with  guys  like  Heifetz  and  Kreisler  running  around  loose. 

Remember,  Lady  Luck,  those  good  old  days  when  my 
partner  studying  violin  was  a  kid  named  George  Engles? 
Well,  in  case  you  don't  remember  let  me  enlighten  you  on 
how   Ben   Bernie  and   all 
the  lads  finally  got  their 
network    radio    break    all 
through     the     way     you 
brought   George   and   me 
back  together  again  years 
later.    After  we  quit  tak- 
ing violin  lessons  1  taught 
fiddle,  so  'elp  me,  taught 
fiddle   playing.    And   my 
first    pupil    was    George 
Engles'  sister. 

Boy,  how  I  remember 
that.  Twenty,  let's  see, 
yeah,  twenty-eight  years 
ago  that  was.  She  was 
supposed  to  get  her  lesson 
from  the  mighty  Bernie 
every  Thursday.  But 
sometimes  along  about 
Monday  or  Tuesday  the- 
Old  Maestro  ,  would  be 
broke.  That  half  a  dollar 
she  paid  me  for  every  les- 
son looked  like  a  million 
dollars  to  me.  And  believe 
it    or    not    when    I    went 


brokola  before  Thursday  I'd  call  her  up  and  in  the  most 
impressive  Bernie  manner,  I  would  explain  to  her  that 
Thursday  I  would  be  very,  very  busy  giving  lessons  to  many 
famous  people  and  would  she  mind  very  much  if  I  gave 
her  her  lesson  this  afternoon? 

I  must  have  been  a  good  salesman  in  those  days  be- 
cause the  gag  worked  and  I  got  the  half  a  dollar  on  Tues- 
day instead  of  Thursday.  But  that's  all  old  stuff,  Lady 
Luck.  You'll  never  know  what  a  heartbreaking  four  years 
I  spent  trying  to  get  NBC  to  broadcast  my  band.  But 
over  there  in  New  York  the  network  had  an  artists'  mana- 
ger who  couldn't  see  me  for  dust.  I'd  offer  to  work  for 
doughnuts,  or  less,  and  still  the  guy  couldn't  see  that  I 
was  giving  him  the  greatest  break  of  his  life.  And  here's 
where  you  came  in.   Remember? 

Remember  how  after  those  terrible  four  years  you  made 
NBC  decide  to  get  a  new  artists'  manager  in  New  York? 
Remember  how  the  new  head,  who  became  the  other  guy's 
boss  was  none  other  than  my  old  friend  George  Engles? 
Boy,  what  a  break  that  was  for  the  Old  Maestro!  With 
George  sitting  in  there  at  that  big  desk  I  did  okay.  And 
the  other  guy  was  demoted  to  a  desk  outside.  Was  his 
face  red! 

Take  horses.  You  take  'em.  They  always  take  me.  Back 
in  my  early  youth  I  used  to  lead  horses.  Now  I  follow 
them.  And  it's  all  because  1  had  some  spare  time  on  my 
hands  one  night  long  ago  and  began  doping  out  a  fool 
proof  thing — the  Bernie  system! 

For  days  I  tried  it  out,  on  paper,  and  it  wop,  and  won 
and  won  until  I  became  independently  wealthy — on  paper, 
of  course.    Then   I   tried  it  out    {Continued  on  page  58) 


Opposite  page,  the  man  who's  hidden  the  injury  which  he's 
refused  to  accept  as  a  handicap.  Below,  when  Bernie 
plays  and  pays,  the  good  old  check  book  tells  the  tale. 


ILLUSTRATION     BY     COLE     BRADLEY 

She  was  arrested  eleven  days  later  on  a  presidential 
warrant.  She  was  of  royal  birth,  spoke  many  European 
languages,     and     had     several     university     degrees. 


tMlzj  5 

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AS  chief  of  the  American . 
Black  Chamber  the 
whole  twelve  years  of 
its  existence  during  and  after 
the  World  War,  Major  Her- 
bert O.  Yardley,  co-author 
of  the  "Black  Chamber"  se- 
rials over  NBC,  was  respon- 
sible for  solving  45,000  cryp- 
tograms, sent  in  the  codes  of 
over  twenty  foreign  countries. 
But  for  his  activities  in  or- 
ganizing and  brilliantly  di- 
recting the  Black  Chamber 
in  1917,  the  war  might  con- 
ceivably have  had  a  differ- 
ent outcome,  and  certainly 
the  results  of  the  Washington 
Naval  Disarmament  Confer- 
ence would  have  been  mo- 
mentously affected. 

Just  one  phase  of  Yard- 
ley's  work — the  battle  of  se- 
cret inks,  waged  in  chemical 
laboratories  by  rival  master- 
minds— was  as  thrilling  and 
as  portentous  as  any  crucial 
campaign  at  the  front.  Liter- 
ally starting  from  scratch, 
since  they  had  nothing  to 
work  on  bufl  invisible  pen 
scratches,  the  chemists  Yard- 
ley  gathered  together  for  this 
work  managed  not  only  to 
keep  pace  with  the  rapid  ad- 
vancements of  the  diabolic- 
ally clever  German  scientists 
in  this  field,  but  eventually  to 
surpass  them. 

The  capture  of  Mme. 
Maria  de  Victoria,  the  most 
daring  and  dangerous  spy  in 
American  history,  was  direct- 
ly attributable  to  the  secret 
ink  bureau  of  Yardley's  de- 
partment   and    provided    an 

example  of  the  thrilling  exploits  that  took  place  in  the 
United  States  before  and  during  the  time  America  was  in 
the  war. 

At  the  beginning  of  1918,  the  Secret  Ink  Division  of  M.  I. 
8  (Military  Intelligence  Division,  Section  8)  developed  one 
of  the  most  amazing  spy  communications  ever  uncovered. 
The  gist  of  the  instructions  it  contained  was  that  the  time 
was  ripe  to  blow  up  the  great  war  industries,  docks,  navi- 
gation, and  quicksilver  mines  in  the  United  States  and 
South  America.  Anti-English  Irish  patriots  were  to  be  hired 
for  the  actual  work  and  the  master  spy  for  Whom  the  letter 
was  intended  was  ordered  to  establish  another  connection 
with  headquarters,  in  case  anything  happened  to  her. 

Several  more  letters,  a  year  old  and  unopened,  were 
found,  from  which  it  was  evident  that  she  had  planned  to 
use  a  diabolical  scheme,  to  import  the  new  German  high 
explosive  tetra  for  the  destruction  of  mines,  wharves,  ship- 
yards, etc.  It  was  to  be  concealed  in  altar  columns  arid 
holy  figures  of  saints,  sent  on  order  to  Catholic  priests,  either 
duped  or  taken  into  her  confidence. 

Another  letter  positively  proved  that  Germany  planned 
to  establish  agents  on  American  war-ships  and  destroy  the 
Panama  Canal  even  before  the  declaration  of  war. 

It  was  clear  that  this  stunning  blonde  was  the  directing 
genius  of  German  espionage  in  the  United  States,  and  the 
best  secret  agents  were  put  on  her  trail:  Not  a  clue  was 
overlooked.    Her  past  movements  were  successfully  traced. 


His  own  experiences  with 
codes,  secret  inks  and 
international  intrigue 
brought  reality  to  Major 
Yardley's  thrilling  program 

By   WELDON    MELICK 


Major  Herbert  O.  Yardley  was  co-author  of 
"Stories  of  the  Black  Chamber."  which 
were    sponsored    by     Forhan    Company,    Inc. 


One  of  the  letters  she  had 
failed  to  call  for  contained 
many  cover  addresses  in  Hol- 
land, Sweden,  Switzerland 
and  the  United  States. 

Two  were  in  New  York, 
and  everyone  connected  with 
them  was  put  under  constant 
surveillance.  The  agents  re- 
ported that  a  young  school- 
girl, cousin  to  a  resident  at 
one  of  the  cover  addresses, 
was  observed  at  exactly  the 
same  moment  on  the  same 
day  each  week,  entering  im- 
posing St.  Patrick's  Cathe- 
dral on  Fifth  Avenue. 

This  was  such  a  suspicious 
circumstance  that  on  April 
16,  1918,  her  movements  were 
carefully  watched  after  she 
went  into  the  dim,  almost  de- 
serted Cathedral.  The  slen- 
der figure  stopped  .  at  pew 
thirty  and  for  a  few  moments 
knelt  in  silent  worship,  then 
suddenly  arose,  leaving  a 
folded  newspaper  which  had 
been  held  tightly  under  her 
arm,  and  quickly  disap- 
peared through  the  doors. 

As  she  hurried  up  the  aisle, 
she  passed  a  stooped  well- 
dressed  man  who  also  carried 
a  folded1  newspaper  under  his 
left  arm.  For  a  few  moments 
he,  too,  knelt  in  pew  thirty, 
and  exchanged  newspapers, 
his  gray  head  still  bowed  in 
worship.  He  crossed  himself, 
arose  and  disappeared  into 
the  crowded  throngs,  the 
newspaper  squeezed  tightly 
beneath  his  arm. 

He  took  a  taxi  to  the 
Pennsylvania  Station,  a  train 
to  Long  Beach,  Long  Island,  and  a  taxi  to  the  Nassau  Hotel, 
overlooking  the  sea.  He  sat  smoking  in  the  lobby  for  half 
an  hour,  then  arose  and  disappeared,  leaving  the  newspaper 
behind. 

At  the  same  moment,  a  beautiful  blonde  woman,  strik- 
ingly gowned,  appeared  and  took  his  place.  She  carried 
several  newspapers  which  she  placed  beside  her,  read  a 
magazine  for  fifteen  minutes,  then  gathered  up  all  her  own 
papers  and  the  other  one. 

In  the  paper  were  twenty  one-thousand  dollar  bank  notes 
Smuggled  across  the  Mexican  border  from  the  German  Min- 
ister von  Eckhardt. 

The  woman  living  at  the  fashionable  Hotel  Nassau, 
overlooking  the  sea  where  every  American  transport, 
loaded  with  munitions  and  American  troops  must  pass 
in  close  review,  was  Maria  de  Victorica,  the  blonde  woman 
of  Antwerp  for  whom  the  British  Secret  Service  had  been 
searching  since  1914. 

She  was  arrested  eleven  days  later  on  a  presidential  war- 
rant. She  was  of  royal  birth,  spoke  many  European  lan- 
guages, and  had  many  university  degrees.  Confronted  with 
documentary  evidence  of  her  activities,  she  completely  col- 
lapsed, mentally  and  physically,  and  died  in  prison. 

When  the  World  War  started,  the  United  States  had 
no  bureau  corresponding  to  the  German  Schwar^e  Ham- 
mer and  the  French  Chambre  Noire  to  uncover  secret 
messages  of  other  countries.  Our   (Continued  on  page  68) 

33 


The  newlyweds,  Mr.  and  Mrs.  Eddie  Duchin. 
The  Missus  was  former  society  girl,  Mar- 
jorie    Oelrichs,    who    loves    Eddie's    music. 


Another  ork  pilot  who  recently  married  is 
Leon  Belasco.  The  little  wife  was  Julia 
Bruner.    He  was  on  the  Phil  Baker  program. 


The  latest  to  join  the  marriage  roster  are 
Mr.  and  Mrs.  Lennie  Hayton.  She  was  the 
former  wife  of  Ted  Husing,  the  announcer. 

THE  corner  that  love  was  just  around  has  been  turned, 
and  the  result  is  that  three  orchestra  leaders  have 
married.  First  it  was  Leon  Belasco,  who  wed  the 
actress,  Julia  Bruner.  Then  Eddie  Duchin  decided  that  the 
girl  who  used  to  sit  at  the  Ed  Wynn  rehearsals  and  watch 
him  so  adoringly,  was  the  only  one  for  him.  Mrs.  Duchin 
was  Marjorie  Oelrichs,  New  York  society  girl.  They  are 
combining  their  honeymoon  with  Eddie's  coast-to-coast 
talent-hunting  tour  which  you  hear  Tuesday  nights.  And 
now,  Lennie  Hayton  and  the  former  Mrs.  Ted  Husing  are 
married.  Mrs.  Husing.  you  recall,  obtained  her  divorce 
from  her  announcer  husband  in  Reno  some  months  ago. 

Life  seems  full  of  travail  for  Babs  Ryan  this  year.     First 
there  was  that  difficulty  with  Charles  Ryan,  who  is  billed 

34 


as  one  of  her  brothers,  but  who  actually  is  her  hus- 
band. Now  they  are  separated.  More  recently,  while 
on  tour  with  Hal  Kemp's  orchestra  in  Virginia,  the 
automobile  in  which  Babs  was  riding,  was  side-swiped. 
The  lovely  singer  came  out  of  the  wreck  with  two 
black  eyes,  a  broken  cartilage  in  her  nose,  and  a  pain- 
fully wrenched  knee.  Fortunately,  her  beauty  will 
not  be  permanently  marred.  Babs,  incidentally,  says 
that  there's  no  possibility  of  a  reconciliation  with  her 
husband.  Charlie's  statement  is  simply: 
"Everything's  going  to-be  all  right." 

LOVES   IN    BLOOM 

While  no  one  will  make  an  official  prediction,  the 
certain  looks  which  Patti  Pickens  and  Robert  Simmons 
get  in  their  eyes  when  gazing  at  each  other,  definitely 
suggest  the  possibility  of  their  becoming  engaged. 
Patti  and  her  sisters,  Helen  and  .Jane,  have  been  guests 
at  Bob's  Westchester  farm  more  than  once  recently 

Then  there's  the  agreement  made  between  Grade 
Barrie,  whom  you  hear  singing  from  the  Ross  Fenton 
Farms  in  New  Jersey,  and  Dick  Stabile,  saxophonist 
of  Ben  Bernie's  orchestra.  They  are  going  to  be 
married — but  not  for  five  years,  they  have  decided 
Dick  will   be  twenty-seven   then;   Gracie  twenty-four. 

You've  heard  Dorothy  Crane  lilting  love  songs  with 
Bernie  Cummins'  orchestra.  Well,  word  is  abroad  thai 
they  are  being  sung  to  a  wealthy  New  Yorker  who  has 
charmed  her. 


You  knew,  didn't  you,^  that  Martha  Mears.  NBC 
singing  star,  is  married  to  Sid  Brokaw.  violinist  in 
Ozzie  Nelson's  orchestra?  It  is  expected  that  soon 
there  will  be  another  Brokaw  about  the  place.  Martha 
has  set  the  date  herself.     August  seventeenth,  she  says. 

*       *       * 

FLIGHTS   OF    FANCY 

Radio   musical    instruments   and    instrumental    com- 
binations can  he  strange  and  wondrous  things.     True. 
Xavier  Cugat  has  out-grown  his  two-octave  set  of  cow- 
bells, but  other  orchestras  use  the  "goofus,"  which  in 
simply  a  piece  of  rubber  hose  with  holes  punched  in 
it  for  fingering. 
And  Hal  Kemp,  on  his  Wednesday  night  "Penthouse 
Party,"  achieves  those  mellow  tones  with  the  use  of  four 
clarinets  played  through  specially  built  megaphones. 

The  ocarimba,  another  weird  musical  creation,  boasts  as 
ancestors  the  marimba,  xylophone  and  piano.  It's  a  sort  of 
combination  of  all  three. 

More  remarkable  yet,  from  the  standpoint  of  both 
musical  and  scientific  achievement,  is  the  Hammond  Organ, 
played  by  Edwin  E.  McArthur  on  the  "True  Story  Court 
of  Hurnan  Relations"  programs.  In  this  instrument,  which 
is  smaller  than  an  upright  piano,  tones  originate  electri- 
cally and  are  amplified  by  vacuum  tubes. 

The  most  startling  instrument  of  all  is  the  pistol  piano 
built  by  Raymond  Scott  for  use  in  the  "Instrumentalists' 
programs,  presented  by  Mark  Warnow  over  the  Columbia 


uStc 


WITH 

JOHN    SKINNER 


network,  Thursday  afternoons  at  1 :00  o'clock,  EDST, 
and  Friday  afternoons  at  3:15  o'clock,  EDST.  The 
curious  instrument  has  two  keyboards — one  for  piano 
tones,  the  other  for  producing  pistol  shots.  It  all  came 
about  when  Scott  wrote  the  "Piano  and  Pistol  Duet." 

Listen  to  one  of  these  programs  sometime  and  hear 
something  really  remarkable  in  the  way  of  musical 
presentation.  Just  before  the  program  goes  on  the  air, 
Scott  and  Warnow  give  the  players  a  song  title  with 
an  amusing  central  idea  such  as — well — such  as  "Death 
Takes  Poison,"  or  "Consternation  of  a  Band  of  In- 
dians On  Being  Confronted  With  a  Machine  Gun." 

A  moment  later,  the  program  goes  on  the  air,  and 
without  any  idea  of  what  tune  they're  going  to  play, 
the  musicians  begin  their  musical  ad  libbing.  The 
whole  idea  does  sound  balmy,  I  grant  you,  but  it 
really  tu,rns  out  surprisingly 'well. 

*      *      * 

SHORT   SHORT   SHORT    STORIES 

You  may  expect  to  hear  Bing  Crosby  back  on  the 
air  in  the  fall.  He  says  that  right  now  he's  tired  and 
wants  a  bit  of  respite  from  the  microphone  '.  .  .  Were 
you  one  of  those  who  submitted  a  lyric  for  Fred 
Wafing's  "Way  Back  Home"  song  contest?  If  you 
were,  you  were  up  against  139,999  competitors  .  .  .  Len- 
nie  Hayton  asserts  that  dance  music  is  being  played  too 
fast  these  sultry  nights.  Five  years  ago,  he  says,  the 
beat  was  about  seventy-two  on  the  bar;  now  it's 
around  eighty-eight  .  .  .  George  Hall,  who  hopes  to  be 
back  on  the  air  by  the  time  you  read  this,  has  just 
celebrated   his   fourth    (Continued   on  page   60) 


WHAT  THIS  GRAND  NEW 
DEPARTMENT    GIVES   YOU 

1.  AH  the  latest  news  and  gossip 
about  popular  music  and  musicians. 

2.  The  exact  size  and  personnel  of 
famous  jazz  orchestras. 

3.  Inside  facts  about  signature  songs 
and  theme  songs. 

4.  Where  your  favorite  radio  orches- 
tras are  playing  this  month. 

5.  A  chance  to  get  your  own  ques- 
tions about  popular  songs  and 
bands  answered. 


All  the  latest  news,  gossip  and 
helpful    information    about 


popular   music,   and    musicians 


Above,  Patti  Cho- 
pin's ship  came 
in  on  a  West  Indies 
Cruise.  Really! 
Listen  in  on  Mark 
Warnow's  (right) 
program  and  hear 
those  mysterious 
piano  pistol  shots. 


w 


Here's   the    Richard    Himber  theme 
song  you've  been   clamoring  for! 

IT  ISN'T  FAIR 


CHORUS 


WORDS    BY 

RICHARD    HIMBER 

MUSIC  BY 

RICHARD  HIMBER 
FRANK   WARSHAUER 

AND 

SILVESTER    SPRIGATO 


Above,  Richard  Himber, 
popular  maestro  of  the 
Studebaker  Champions,  has 
just  completed  the  filming  of 
Paramount's  "The  Magic  of 
Music."  Below,  Ted  Pear- 
son, Himber's  announcer  and 
popular  narrator  of  poetry. 


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Above,  Stuart  Allen  whose 
vocal  refrains  are  a  treat. 
He  was  corralled  from  one 
of  New  York's  elite  night 
clubs.  Below,  Verlye  Mills, 
youngest  woman  harpist  on 
the  air.  The  harp  is  a  fea- 
ture   of   the    Himber    band. 

For  Richard  HImber's  Stude- 
bafcer  Champions,  turn  to 
page    53 — 10    o'clock    column. 


"You  were  there 
too?"  Sidney  crieq\ 
"Lee,  who  did  it?" 


RAD 

MURDER 

MYSTERY 


By    FREDERICK    RUTLEDGE 


M^ACKSTAGE  at  the  opening  of  the  first  broadcast  of  Night 
Mm  Club  Revue,  Gail  Richard,  its  star,  was  shot  by  an  un- 
known assailant.  The  other  members  of  the  cast  found 
themselves  under  immediate  suspicion.  Sidney  Abbott  tn  love 
with  Lee  Banks,  announcer  on  the  program,  bad  quarrelled  wttb 
Gail  the  afternoon  of  the  murder.  That  same  afternoon,  while 
Sidney  and  Gail  were  in  the  midst  of  a  set-to  in  her  dressing 
room  a  white-haired  stranger  bad  called  on  Gad  demanding 
money  After  the  murder,  be  was  seen  running  from  the  back 
alley  by  Lee  and  Flash  Hanlon,  police  reporter  for  the  Dispatch. 


38 


RADIO    MIRR O K 


ILLUSTRATED     BY     FRANK    GODWIN 


and  a  radio  star  with  his  own  program.  Tony  Letour,  pro- 
duction manager  of  Night  Club  Revue,  had  been  openly  in 
love  with  the  murdered  girl.  Bobby  Sharpe,  her  former  vaude- 
ville partner,  scheduled  to  sing  on  the  new  show,  admitted  his 
dislike  for  her.  When  the  police  arrived,  Sidney  took  Lee  up- 
stairs. The  gun  Gail  kept  in  her  dressing  table  was  gone! 
Quickly  Sidney  told  Lee  about  the  white-haired  stranger.  De- 
tective Thomas,  in  charge  of  the  investigation,  overhearing, 
stepped  into  the  room,  full  of  questions.  "Who's  guilty?"  he 
demanded.  Lee  told  him:  "The  Professor,  the  white-haired 
stranger  I  chased  tonight."  Thomas  dismissed  them.  The  week- 
end was  torment  for  Sidney.  The  program  was  off  the  air! 
Out  of  a  job  and  no  money!  Monday  morning,  with  Lee,  she 
went  to  the  investigation  at  the  City  Hall.  In  the  room  were 
Bobby  Sharpe,  Tony  Letour,  Flash  Hanlov,  Ramon  Herman- 
dei,  the  orchestra  leader  on  the  program,  Detective  Thomas 
and  the  assistant  district  attorney.  Later,  Michael  Riley,  the 
cab  driver  who  had  driven  off  the  white-haired  stranger,  came 
in.  The  investigation  disclosed  that  Bobby,  according  to  his 
own  testimony,  was  in  the  lobby  of  the  theatre  where  the 
broadcast  was  held,  at  the  time  of  the  murder.  Riley  said  he 
had  driven  the  stranger  to  Brooklyn  Bridge.  Later,  at  Sidney  s 
apartment,  Lee  tried  to  persuade  her  to  marry  him.  "I 
couldn't — not  until  I've  been  cleared  of  this  murder,"  she  cried. 
Lee  went  off,  then,  determined  to  solve  the  killing.  With  De- 
tective Thomas,  he  went  to  Gail's  apartpient.  They  caught 
Bobby  Sharpe!  In  his  pocket  were  two  I.  O.  U.'s  he  had  given 
to  Gail.  In  defense,  Bobby  snarled  out  the  fact  that  Gail  loaned 
him  the  money  because  he  knew  she  was  married — to  the  white- 
haired  stranger,  Professor  Halsey.  "Blackmail  and  murder!" 
Thomas  rasped,  hustling  Bobby  to  jail.  Excited,  Lee  hurried  to 
see  Flash  at  his  Dispatch  office.  "Help  me  find  the  Professor!" 
They  set  out  for  Dell's  Hotel.  They  found  the  Professor  but 
he  was  dead.  "It's  murder!"  Flash  exclaimed.  Then  Lee  saw  it 
— a  piece  of  lace  he  recognised.  In  agony,  he  hurried  to  Sidney 
while  Flash  went  on  the  air  with  the  latest  clue — the  discovery 
of  Gail's  husband,  dead.  When  Lee  confronted  Sidney  with  the 
lace,  she  demanded:  "Where  did  you  find  it?"  "Then  it  is 
yours!"  he  groaned. 


[E  stumbled  to  the  studio  couch,  sinking  down  on  it, 
his  face  buried  in  his  hands.  His  fears  had  been 
well  founded.  Sidney,  by  her  own  confession,  had  been 
in  the  Professor's  room.  He  did  not  have  the  courage  to 
think  what  it  might  mean. 

Sidney  ran  to  him,  sat  beside  him.    With  a  sob  she  re- 
peated her  question, 

"Lee,  where  did  you  find  it?" 

"In  the  Professor's  room!" 

"You  were  there  too?"  Sidney  cried,  despair  in  even 
word.   "Lee,  who  did  it?" 

At  her  question,  he  looked  up.  The  sight  of  her  face, 
so  bewildered,  so  confused,  filled  him  with  relief.  He 
knew,  in  that  brief  glance,  that  his  momentary  doubts 
had  been  groundless.  Against  all  reasoning,  against 
any  evidence  he  might  hear  now  or  later,  he  was  con- 
vinced. 

"Lee,"  she  explained,  "just  after  you  called  this 
afternoon.  I  remembered  that  I  knew  the  Professor's 
hotel.  I  thought  I  could  do  that  much  by  myself,  so  I 
hurried  down.   He  was  dead  when  I  got  there." 

"But  someone  might  have  seen  you!"  Lee's  relief 
gave  way  to  cold  fear.   "Did  anyone  see  you?" 

Sidney  shook  her  head.  "No,  there  was  no  one  else 
there.  I  came  back  on  the  subway.  I  must  have  left 
just  before  you  came." 

"God,  what  a  narrow  escape!"  Lee  shuddered.  "If 
Thomas  should  ever  find  out — "  He  could  not  go  on, 
appalled  by  the  mental  picture  of  Sidney,  innocent,  but 
exposed  to  all  the  ruthlessness  of  Thomas'  bludgeoning 
cross-examination. 

"Lee,  I'm  terribly  sorry  that  I  had  to  cause  you  this 
pain.  But  it  was  something  I  had  to  do — and  do  alone. 
Even  if  it  did  work  out  this  way."  Sidney  was  closer 
to  tears  than  she  had  ever  been  in  her  life,  tears  of 
chagrin  and  heartbreak.  It  didn't  really  matter  now  if 
Thomas  did  find  out.    With  the  Professor  dead,   how 


could   Gail's   murder  ever  be  solved?     It   looked   hopeless. 

Lee   laughed   dispiritedly.    "Looks   as   if   we   start    from 
scratch  again.  Just  when  i  thought  we  had  the  whole  thin^ 
worked   out."    Then   he   made   up   his   mind.     "This   time. 
Sidney,    you    aren't    going   to   tell    the    police    your    stor\ 
They'd  never  understand ." 

And  so.  their  love,  strengthened  by  the  secret  they  must 
share,  drew  them  deeper  into  one  another's  hearts 

It  was  after  midnight  when  Lee  left,  with  a  promise  to 
be  back  in  the  morning 

|? LASH    had    been    in   the   Dispatch   office   about    thirtx 
minutes  before  Detective  Thomas  came  puffing  in,  roar- 
ing like  a  maddened  bull. 

"Now,  you  ratting  newspaper  mugg,"  he  yelled,  his  usu- 
ally composed  face  a  dangerously  mottled  red,  "what's  the 
idea?  Double  crossing  me  on  the  Professor  story  like  that, 
after  all  I've  done  for  you.  What  were  you  trying  to  do 
make  the  police  look  like  monkeys?" 

"I  don't  have  to  try,"  Flash  replied  with  heat.  "And  lis- 
ten, who  do  you  think  you're  yelling  at  like  that?  Flash 
Hanlon,  that's  who!  And  Hanlon  is  a  reporter  first  and  a 
friend  second.  Remember  that.  If  Hanlon  gets  a  scoop,  he 
plays  it.  see?"    His  voice  became  rough  in  its  anger. 

"Why,  say,"  he  went  on.  "how  do  you  think  I  got  mv 
start  in  the  newspaper  business  back  in  Salt  Lake  City? 
By  going  out  and  biting  my  own  dog,  that's  how!  D'ya 
suppose  a  guy  who'd  do  that,  would  sit  around  and  wait 
for  you  coppers  to  get  going?  Then  guess  again.  Besides ." 
he  added,  calming  down,  "I  was  due  on  the  air.  I  barely 
had  time  to  phone  the  paper.' 

"Yeah?  And  how'd  the  bright  boy  find  out  all  this  about 
a  dead  husband?   Tell  me  that  one!"    ' 

"Easy,"  Flash  said,  regaining  some  of  his  dignitv.   "Lee 
Banks  and  I  just  went  down  to  the  hotel,  knocked  on  thi 
door,  and  went  in.    There  the  old  boy  was,  nice  and  stifl 
And  to  think  I'd  have  had  a  story  out  of  him  if  I'd  been 
faster!" 

"What?"  Thomas  couldn't  resist  his  curiosity.  "How'd 
you  know  where  to  find  him?" 

"He  called,"  Flash  said  sweetly,  "the  best  reporter  in 
town,  and  said  he  had  big  news.  Now  if  you'd  just  have 
told  me  this  morning  how  important  he  was.  I  wouldn't 
have  wasted  any  time  getting  there.  But  I  got  a  scoop 
anyway,    even    if    crusty    old      {Continued    on    page    50) 


Into  the  microphone 
and  across  the  air- 
waves went  Flash 
Hanlon's  shocking 
clues—but  the  murder- 
er was  still  at  large! 


3^ 


Lt>ftjaj(jb  ~ywjj  cm 


By    JAY    PETERS 


THE  silly  season  is  on  in  radio. 
However,  that  is  nothing  to  get 
alarmed  about,  my  readers.  It 
comes  with  the  craving  for  tall  glasses 
of  cooling  concoctions  and  ends  with 
the  passing  of  their  need  and  the  arriv- 
al of  the  refreshing  breezes  of  autumn. 
But  since  it  is  the  silly  season,  Radio 
Row  quaffs  deep  of  iced  nectars  and 
tries-  to  figure  out  trends  for  the  com- 
ing season.  This  despite  the  fact  that 
anybody  who  has  anything  to  do  with 
the  studios  knows  that  the  best  time  to 
determine  a  broadcasting  trend  is  after 
the  season  is  over.  Thus,  everybody 
knows  now  that  the  outstanding  devel- 
opment the  past  twelve  months  was 
the  amateur  programs. 

Still,  those  pets  of  the  parlors  who 
haven't  gone  to  Hollywood  this  sum- 
mer to  make  movies,  profess  to  be  con- 
cerned about  the  style  of  entertain- 
ment which  will  win  favor  with  the  cus- 
tomers during  the  coming  year.  All 
sorts  of  predictions  are  heard — from 
growth  in  popularity  of  serials  and  so- 
pranos to  a  greater  development  of 
original  music,  guest  stars  and  girl 
bands.  It  all  depends  on  the  prefer- 
ence or  prejudice  of  the  person  to  whom 
you  talk,  and  one  man's  guess  is  as 
good  as  another's. 

rW,HE  famous  N'.T.G.,  over  a  decade 
ago  a  popular  master  of  ceremonies 
on  one  of  New  York  City's  minor  sta- 
tions, is  back  on  the  airwaves.    This 


Wide  World 


time  he  is  on  an  NBC  network  with  a 
program  featuring  chorus  girls  from 
night  clubs,  which  is  his  specialty.  The 
initials  N.T.G.  stand  for  Nils  Thor 
Granlund  but  their  owner  back  in  1922 
used  them  to  identify  himself  rather 
than  his  full  name  on  the  theory,  to 
quote  his  own  words,  that  he  was 
"lousy."  Broadcasting  in  those  days 
was  wild  and  raucous  and  there  are 
those  loudspeaker  survivors  of  the 
period  who  will  concede 
that  Granlund's  self-ap- 
praisal wasn't  far  from 
the  mark. 

J»ROMOTERS  of  radio 
programs  have  to  re- 
sort to  all  sorts  of  inge- 
nious devices  to  attract 
sponsors.  One  of  the  most 
novel  was  that  of  Jean  V. 
Grombach,  who  staged 
the  Max  Baer  detective 
serial  among  others. 
Grombach  recorded  a  pro- 
gram featuring  Glenn 
Hunter,  not  so  long  ago 
regarded  as  Broadway's 
most  promising  juvenile. 
Then  he  sent  a  man  with 
disc  and  a  reproducing 
machine  along  the  high- 
ways and  by-ways  of  the 
land  playing  the  act  for 
all  who  would  listen. 
Their  impressions  were 
recorded  on  films.  After 
a  complete  reel  of  such 
opinions  were  thus  se- 
cured, Grombach's  agent 
returned    to    New    York 


Glad  you're  well  again,  Eddie! 
Here  he  is  with  Mrs.  Cantor  and 
the  girls  (lower  left),  celebrating 
his  recuperation  and  his  twenty- 
first  wedding  anniversary.  Bot- 
tom, Floyd  Gibbons,  fast-paced 
commentator.  Below,  Lucy  Gill- 
man  who's  Lucy  Moran  in  "To- 
day's Children,"  gave  a  birthday 
party  for  her  friends  in  the  Chi- 
cago studios.   Lucy's  second  left. 


H^fe .  ^H^| 

[iMj     T     V 

Ih  ^twg\wf     Jriff 

1         W  _  a  fl 

lit/   ^(A 

1                 £!-«4 

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m 


*v. 


^RjolxSUjt  ""RjErur 


Upper  right,  Myrt  and  Marge  with 
George  Damerel.  He's  Myrt's  sev- 
enteen-year-old son  as  well  as 
Marge's  brother.  Top,  Richard  Him- 
ber  arrives  just  in  time  to  say  Good- 
bye to  Virginia  Clark,  radio's  "Helen 
Trent,"  vacation  bound.  Above, 
Broadway's    N.T.G.   and    his   chorus. 


Wide    World 


and  a  group  of  advertis- 
ing agency  representatives 
were  assembled  and  the 
film  run  off.  The  result 
was  the  immediate  sale  of 
the  program! 

J^UTH  ETTING, 
serious  about  retire- 
ment this  fall,  will  even 
abandon  her  professional 
name  when  she  sails  on  a 
trip  around  the  world. 
Her  passport  will  identify 
her  as  Mrs.  Moe  Snyder 
(her  husband  and  mana- 
ger being  Colonel  Moe 
Snyder)  and  Ruth  Etting 
will  just  be  a  memory. 
Ruth — beg  pardon,  Mrs. 
Snyder,  we  might  just  as 
well  get  used  to  it  now  as 
later  on — has  been  plan- 
ning to  quit  professionally 
for  five  years  and  ihanks 
to  economic  living  and 
good  investments  has 
plenty  of  what  it  takes  to 
enjoy  a  life  of  leisure.  We'll 
be  missing  you,   Ruth! 

rJ,HE  abrupt  termination  of 
'Rev.  Charles  E.  Coughlin's 
Sabbath  night  broadcasts  occa- 
sioned no  surprise.  The  only  sur- 
prise was  Father  Coughlin's  an- 
nouncement that  he  was  going  to 
give  a  series  of  midnight  talks 
during  the  summer.   Nobody,  not 


Wide     World 


even  President  Franklin  D.  Roosevelt, 
the  greatest  radio  attraction  of  them 
all,  could  go  on  the  air  once  a  week  at 
that  late  hour  and  be  sure  of  an  au- 
dience. He  might  attract  listeners  once 
or  twice  but  he  couldn't  for  a  pro- 
longed period.  Any  network  official 
will  tell  you  that  even  eleven  o'clock  at 
night  is  too  late  for  a  speaker.  Listen- 
ers simply  aren't  in  the  mood  for  ora- 
tions at  that  hour. 

IN  THE  SOCIAL  WHIRL: 

Has  romance  come  to  brighten  the 
life  of  Major  Edward  Bowes?  Radio 
Row  is  all  abuzz  with  speculation  as  to 
this  happy  development.  The  object  of 
his  affections  is  said  to  be  a  lovely  lady 
who  has  made  a  name  for  herself  as 
an  executive  of  a  New  York  whole- 
sale house.  Major  Bowes  has  been  a 
widower  since  the  death  of  Margaret 
Illington,  one  time  dramatic'  star,  to 
whom  he  was  married  for  over  twenty 
years.  Miss  Illington  divorced  Dan 
Frohman,  dean  of  the  American  thea- 
ter, to  marry  Major.  (See  story  on 
page  17.) 

Announcer  Ted  Jewett  and  the  mis- 
sus seem  to  have  reached  the  parting 
of  the  ways.  A  very  interesting 
personality  is  Ted  Jewett,  once  night 
supervisor  of  NBC  mike-men  but 
presently  announcing  commercial 
broadcasts  on  Columbia.  Noted  for  his 
excellent  diction,  Jewett  never  spoke 
English  until  he  was  six  years  old.  He 
was  born  in  Japan  and  spoke  the  lan- 
guage of  that  {Continued  on  page-  86) 

41 


Zo- 


CHICAGO 


WHETHER  or  not  Amos  'n' 
Andy  or  their  sponsors  de- 
cide to  keep  that  girl  on 
their  radio  programs  their  public 
thinks  the  girl  should  stay.  During 
the  first  two  weeks  that  she  was  on 
with  the  boys,  fans  sent  in  10,000  let- 
ters. The  proportion  was  about  ten 
letters  saying  she  should  be  retained 
to  one  saying  she  should  be  dropped. 

And  most  of  those  who  complained 
about  the  addition  of  the  girl — the 
boys  report  it  is  the  first  time  they 
have  ever  used  a  third  person  since 
Amos  'n'  Andy  went  on  the  air  seven 
years  ago— did  it  through  a  sense  of 
loyalty  to  A.  and  A.  Very  few  of  the 
complaints  said  the  girl  didn't  do  a 
good  job.  But  they  did  say  that 
Charles  Correll  and  Freeman  Gosden 
are  so  adept  and  clever  at  handling 
many  different  parts  themselves  that 
they  don't  need  a  third  person. 

The  young  lady  who  became  Julia 
Porterfield  with  Amos  'n'  Andy  is  Har- 
riette  Widmer,  of  La  Grange,  111.,  a 
suburb  of  Chicago.  Her  husband,  a 
Chicago  steel  salesman,  first  realized 
her  talents  at  imitating  colored  women 
when  she  read  the  Uncle  Remus  stories 
to  her  children,  Jack  and  Don. 

WPECENT  visitors  to  Chicago  radio 
studios : 

Bebe  Daniels  and  Ben  Lyon  to  watch 
Bill  Cooper's  "Light's  Out." 

Dick  Powell  to  look  over  Columbia's 
Chicago  studios. 

Helen  Hayes  to  watch  Joan  Blaine  as 
Mary  Marlin. 

Jack  (Three  Men  on  a  Horse)  Shee- 
han  to  watch  Phil  Baker  broadcast. 

BL   LISTENER    wrote    the    Chicago 
NBC  studios  to  get  tickets  to  see 
Fred    Allen's    broadcast    any    week    in 
April,  1936! 

RECENTLY  the  papers  carried  a 
story  from  London  telling  how  an 
Italian  count,  hearing  the  voice  of  a 
girl  singer  over  the  air  from  London, 
fell  in  love  with  her,  wooed  her  and 
finally  made  her  his  countess.  Some- 
thing very  much  like  that  happened  in 
Chicago  recently. 

A  girl  named  Fay  Carroll  joined  the 
staff  of  WCFL  to  do  a  commercial 
radio  series.  {Continued  on  page  65) 
42 


bH  CHASE  GILES 


This  is  Dorothea  Ponce 
(left),  youthful  WLW 
blues  singer,  born  and 
bred  in  New  York.  Be- 
low, the  "baby  stars" 
of  the  NBC  Chicago 
studios.  Left  to  right, 
top  row:  Joan  Kay  and 
Elinor  Harriet,  middle: 
Patricia  Dunlap,  Gina 
Vanna,  Betty  Lou  Ger- 
son,  bottom:  Marjorie 
Hannan,  Loretta  Poyn- 
ton,  and  Betty  Winkler. 


PACIFIC 

Edna  O'Keefe,  KFRC 
comedienne,  is  always 
talking  about  her 
"dawg."  Here  she  is 
with  "Caesar."  Below, 
Bing  Crosby  speaking 
over  XEBC  between 
races  at  Agua  Cali- 
ente.  Announcer  Jerry 
Stein  finds  it  amusing. 


Ih,  DR.  RALPH  L.  POWER 


tABOR  DAY  always  brings  plenty 
ao\  fun  and  frolic,  even  though  it 
means  back  to  school  for  the 
kids  and  lots  of  work  for  the  fond 
mammas.  But  Labor  Day  is  really  a 
day  of  work  for  Charlie  Marshall, 
prize-wfnning  NBC  hill-billy  in  'Frisco- 
town.  Charlie  ,  likes  to  get  his  bald- 
headed  dome  out  of  the  stin.  So  he  has 
built  a  first-class  carpenter  shop  in  his 
house  with  benches,  lathes  and  what 
not.  He  makes  a  fair  footstool,  a  bet- 
ter hat-rack  and  a  great  combination 
wheelbarrow-lounging  bench.  But  don't 
ask  for  any  samples. 

JfflKE  (Michael)  KELLY  took'  a 
run-out  powder  on  radio  a 
couple  of  years  back  when  his  Irish 
brogue,  cultivated  through  college, 
made  a  unique  KNX  news  broadcast 
daily.  But  along  this  summer  he  be- 
gan to  stage  a  come-back  as  a  side 
line,  and  has  been  announcing  some 
dance  programs,  including  Orville 
Knapp's  Orchestra,  to  the  Coast  Don 
Lee  chain.  His  real  name  is  Fitz- 
maurice,  and  his  mother  runs  a  clever 
and  profitable  dance  school  for  tal- 
ented youngsters  in  the  Highland  Park 
district  of  Los  Angeles. 

tfJEORGE  NICKSON,  one  of  the 
KFRC  tenor  staff,  was  born  in 
Petaluma  some  twenty-five  years  ago. 
That's  where  the  eggs  come  from  but, 
of  '  course,  this  is  no  reflection  on 
George.  Though  married,  his  chief 
hobby  is  cooking  and  he  is  also  an 
avid  reader  of  the  classics.  He  entered 
radio  through  a  public  audition  at 
KYA.  In  size  he  resembles  the  old- 
time  iceman,  before  the  days  of  electric 
refrigerators,  but,  for  all  his  huskiness, 
his  chief  aversions  are  mustard  and 
mayonnaise. 

gEGAR  ELLIS  made  his  bow  to 
radio  in  Houston's  KPRC  back  in 
'23  as  a  schoolboy  piano  prodigy. 
Later  he  did  records  for  the  big-time 
companies;  was  on  WLW,  Cincinnati, 
for  a  couple  of  years  and  then  became 
co-manager  of  the  Mills  Brothers  for 
the  agency.  While  the  colored  quartet 
is  touring  Europe,  Segar  Ellis  lolls 
around  Hollywood  in  vacation  mood 
and  has  been  giving  a  semi-weekly 
radio  recital.    {Continued  on  page  66) 

43 


•1 


w* 


**m 


s* 


r 


*•■ 


i/ve* 


wfiuuik  ibtaft 


iS  a  Icp 


By    ROSE    HEYLBUT 


WHAT  makes  a  star  popular? 
You  guessed  correctly ;  it's  the 
number  of  people,  reckoned  in  mil- 
lions, who  listen  to  him,  to  the  extent  of 
wanting  to  hear  him  again  and  again  and 
again.    Now,  let's  go  a  step  further. 

How  do  you  know  the  exact  number  of 
people,  reckoned  in  millions,  who  are  listen- 
ing in  on  any  given  program;  and  not  only 
listening,  but  doing  whatever  is  needed  to 
constitute  air-wave  applause? 

You  sit  in  your  living-room  of  an  evening, 
you  tune  in  on  Ed  Wynn,  Jack  Benny,  Fred 
Allen,  Wayne  King,  Paul  Whiteman,  anyone 
at  all,  and  you  say,  "That's  a  swell  show!" 
Or  maybe  you  don't  say  that  at  all.  Maybe 
you  say,  "Phoo-ey,  what  a  show!  How  can 
they  keep  it  on  the  air?"  (No,  I'm  not  razz- 
ing anybody's  pet  star.  I  said,  "Maybe.") 
Well,  there  you  are.  You  have  your  opin- 
ion; ten  million  or  more  other  people  have 
theirs.  How  can  anybody  put  his  finger 
down  squarely  on  the  number  of  people 
whose  opinions  agree?  How  can  all  those 
private  living-room  criticisms  be  made  to 
register  in  a  public,  helpful  way?  Right 
there  you  have  the  big  question  of  radio! 

The  truth  of  the  situation  is  that  nobody 
knows  the  exact  degree  of  any  star's  radio 
popularity.  Does  that  surprise  you?  It 
should.  It's  a  fact  not  generally  given  out. 
The  men  who  run  radio  don't,  as  a  rule,  like 
to  aclmit  that  the  value  of  their  commodi- 
ties is  regulated  by  a  sort  of  super-guesswork. 
Yet,     notwithstanding     the     vast     sums    of 


money  spent  on  radio,  the  vagueness  on  just 
this  vital  point  would  make  anybody  gasp. 

Movie  houses  reckon  their  audience  by 
box-office  returns.  Magazines  have  money- 
intake  plus  circulation  figures  to  go  by.  And 
here  comes  radio,  the  biggest  entertainment 
medium  of  them  all,  with  no  money  return 
and  no  exact,  fool-proof  check-up  on  the 
number  of  people  it  reaches,  the  things  they 
like,  or  why! 

What,  then,  is  the  "box-office"  for  radio? 
Well,  there's  fan  mail.  There  are  carefully 
prepared  charts  and  business  reports.  There 
is  the  personal  value  of  the  star,  counted  in 
terms  of  his  own  reputation  previously  won 
on  the  stage,  in  the  movies  or  the  opera, 
where  there  is  an  accurate  box-office  check. 
There's  the  publicity  slant:  the  more  people 
want  to  hear  about  a  star,  the  more  popular 
he  is.  And  each  of  these  check-ups  seems  to 
be  just  as  good,  and  just  as  faulty,  as  the 
next ! 

Let's  have  a  look  at  them.  Fan  mail  used 
to  be  the  sole  gauge  of  radio  popularity. 
The  people  who  have  faith  in  it,  believe  it  is 
still  the  best,  because  it's  spontaneous.  You 
listen  to  Eddie  Cantor,  let's  say;  you  feel  a 
personal  pull  going  out  from  him  to  you, 
and  you  write  him  a  note  about  it.  When 
2,345,967  people  do  the  same  thing,  you're 
not  making  a  big  mistake  in  thinking  him 
popular.  The  networks  take  vast  account 
of  fan  mail,  reading  it,  counting  it,  filing  it 
and  drawing  conclusions  from  it.  Well,  then, 
you  say,  that  ought  to  be  a  pretty  good 
check-up.     But  it  isn't  as  simple  as  that! 

Because,  working  on  the  theory  that  let- 
ters from  listeners  build  up  popularity,  some 
wise  boy  hit  on  the  idea  of  encouraging  more 


Yet,     notwithstanding     the     vast     sums    ot        wise  noy  nit  on  tne  iaea  ot  encouraging  more 

Can  sponsors  determine  the  pulling  power  of  a  star? 


s& 


POPULA  R  ? 


letters.  And  then  came  the  flood  of  adver- 
tising offers.  You  know  the  sort  of  thing. 
Write  us  a  letter  and  you'll  get  something  in 
return,  a  photograph  or  a  button  or  a  sample 
of  Simplebrain's  Hair  Tonic.  Send  us  three 
tops  from  the  cartons  of  Fishface's  Beauty 
Lotion,  and  you'll  get  an  income  for  life! 
And  thus  began  the  downfall  of  fan  mail 
value.  For  the  moment  you  take  the  spon- 
taneous element  out  of  it,  it's  no  longer  fan 
mail,  and  it  tells  you  exactly  nothing.  Your 
request  for  a  sample  of  hair  tonic  or  an  in- 
come for  life,  does  not  prove  that  you  like 
the  star  or  the  show.  You  may  never  want 
to  hear  them  again.  You  wrote  your  letter 
because  you  wanted  something.  And  so  the 
wise  boy  built  up  his  audience  mail  by  the 
simple  trick  of  taking  the  real  meaning  out 
of  it.  That,  at  least,  is  the  story  you  get 
from  the  men  who  have  no  faith  in  fan  mail 
as  a  test  of  radio  popularity. 

*W*HESE  men  are  generally  the  ones  who  see 
salvation  in  the  various  popularity-rating 
charts.  These  charts  are  supposed  to  give 
you  what  is  called  "a  cross-section  indication 
of  public  taste."  They  work  like  this.  The 
people  of  a  city  are  mapped  out  in  fields, 
according  to  neighborhood,  business  and  so- 
cial standing,  race,  probable  income  and  the 
like.  Each  class  is  charted  separately.  Then 
a  thousand  telephone  calls  are  put  through, 
asking  people  in  each  class  what  program 
they  listen  to  most  regularly,  which  star  they 
like  best,  why,  etc.  The  answers  are  filed, 
and  a  percentage  rating  is  given  the  various 
air  shows,  based  entirely  on  those  thousand 
calls.  If  540  different  people  say  they  listen 
to  Cantor,  he  gets  a  54  per  cent  rating.  The 


people  give  their  own  answers  and  the  ex- 
perts chart  them.  Well,  you  say,  doesn't  that 
seem  fair  enough?  But  again,  it  isn't  as 
simple  as  all  that! 

Because  it  doesn't  even  approach  absolute 
accuracy.  What  about  the  opinions  of  the 
people  who  don't  get  called  up?  (Have  they 
ever  called  you?  They  never  have  called  me, 
and  I  have  a  lot  to  say  on  the  subject  of 
radio  programs!)  Suppose  Mr.  Clark,  who 
adores  Cantor,  happens  to  get  called  up, 
while  Mrs.  Jones,  who  prefers  Pick  and  Pat, 
and  Miss  Brown,  who  hates  all  comedians 
and  listens  only  to  musical  programs,  are 
left  out?  The  figures  on  Cantor  are  gotten 
honestly  enough,  and  compiled  correctly 
enough,  but  it  is  simply  the  chance  element 
of  those  telephone  calls  that  makes  the  pic- 
ture what  it  is.  A  thousand  different  calls  to 
a  thousand  different  people,  all  equally  hon- 
est and  correct,  might  give  an  entirely  differ- 
ent result!  That  is  the  weak  spot  of  the 
chart  check-up.  Even  the  greatest  chart  fan 
tells  you  that  the  figures  give  you  only  a 
cross-section  indication  of  taste.  And  when 
you're  looking  for  fool-proof,  bull's-eye  ac- 
curacy, a  cross-section  indication  is  as  un- 
satisfying as  a  "Look  me  up  sometime"  in- 
vitation to  a  man  who  is  burning  to  make  a 
date,  which  leaves  us  exactly  at  the  starting 
point. 

There  are  othbr  indications  of  a  star's 
popularity,  but  they  have  nothing  to  do 
with  radio  as  such.  With  but  few  exceptions, 
the  big  programs  are  handed  out  to  per- 
formers who  have  made  their  reputation  in 
other  fields.  Cantor,  Wynn,  Jolson,  Crooks, 
Bori,  Ponselle,  Swarthout,  Whiteman,  and 
Hill,  to  name  but    (Continued  on  page  78) 


^£ 


s 


Here's  the  lowdown  on  how  radio  spells  "box  office'' 


4& 

4^ 


Meet  Mr.  and  Mrs.  Ray  Noble.    He  was  born  in  Brighton, 
near  London,  and  she  was  the  girl  next  door,  named  Gladys. 


RAY  NOBLE,  Europe's  musical  sensation,  is  about  to 
become  Americanized — well  anyway,  he  is  certainly 
1  receiving  a  hearty  invitation.  It  all  began  some 
few  years  ago,  when  Rudy  Vallee,  our  own  famous  maestro, 
sent  a  congratulatory  cable  to  Ray  on  the  advent  of  his  then 
new  song  hit,  "Good  Night,  Sweetheart."  Ray  wrote  a  letter 
of  thanks  and  Rudy  wrote  again  thanking  Ray  for  thanking 
him.  After  all  the  "thank  yous"  were  in  order,  they  dis- 
cussed music  and  exchanged  musical  ideas,  and  from  that 
mutual  meeting  ground  a  fast  friendship  grew. 

They  did  not  meet  until  this  winter,  when  Ray  came  to 
the  United  States,  and  Rudy  gave  a  royal  welcoming  lunch- 
eon in  his  honor.  When  Rudy  greeted  his  guest,  it  was  the 
first  time  they  had  met.  Rudy  found  a  tall,  blond  young 
many  of  twenty-nine  years,  whose  reserve  was  not  due  to 
English  upbringing  half  so  much  as  to  his  shy  and  sensi- 
tive nature.  Rudy  at  once  understood  why  in  England  Ray 
is  known  as  a  "jolly  fine  fellow." 

It  was  soon  discovered  that  Ray  has  another  non-English 
trait — he  has  a  keen  sense  of  humor,  though  he  is  usually 
much  too  retiring  to  air  it  in  public.  Yes,  Ray  is  a  funny 
mixture  of  things,  but  to  find  the  real  Ray,  you  have  to  go 


By     CAMILLA     JORDAN 


to  Gladys.  She  knew  Ray  long  before  she  became  Mrs. 
Noble. 

In  Brighton,  near  London,  Ray  was  born  and  lived  with 
his  two  brothers  in  a  rambling  English  house.  Next  door 
lived  a  dark  headed  little  girl,  whose  name  was — yes,  of 
course,  Gladys.  They  played  together,  and  they  went  to 
school  together,  and  since  childhood  Gladys  has  made  a 
study  of  Ray,  and  her  understanding  has  long  been  the 
solid  basis  of  their  love. 

What  average  wife,  for  instance,  would  not  be  frantic  if 
her  much  adored  husband  insisted  upon  risking  his  neck 
in  a  wild  attempt  to  break  a  speed  record  in  his  new  toy, 
a  high-powered  Lagonda  automobile?  Ray  adores  automo- 
biles with  speed.  Most  wives  would  worry  themselves  sick. 
Gladys  probably  does,  too,  but  she  is  much  too  understand- 
ing to  protest.  She  knows,  woman-fashion,  that  Ray's 
nerves  relax  in  that  strange  way.  Many  were  the  times  she 
had  sat  on  the  side  line  as  a  little  girl  and  watched  her 
hero  tear  pell  mell  down  the  steepest  hill  on  his  tricycle. 
Faster,  faster  he  would  go,  sometimes  to  wind  up  safely  and 
exhilarated,  other  times  to  meet  disaster — but  she  was  ready 
to  meet  any  outcome,  as  she  is  in  different  ways  today. 

No  wonder  Ray  wrote  "Love  Is  the  Sweetest  Thing." 
He  ought  to  know.  They  have  been  married  seven  years, 
and  though  tjiey  have  no  children,  they  sit  up  nights  play- 
ing fool  children's  card  games,  and  (Continued  on  page  70) 


For  Ray  Noble's 
program,  spon- 
sored by  Coty, 
see  page  53 — 10 
o'clock    column. 


/ 


Ray  Noble  must  have  had  a   reason  for 


w 


CAJOW 


}/lg/L.     saying   it  with   music.     Here's  the   real 


meaning    of  the  titles  of   his   hit  tunes ! 


40 


By   JOYCE   ANDERSON 


Elaine  Melchior  doesn't  look  like  a  villainess  while  basking 
in  the  summer  sun.  She  plays  the  part  of  cruel  Ardala 
Valmar  on  the  "Buck  Rogers  in  the  25th  Century!' program, 
sponsored  by  Cocomalt.    See  page  53 — 6  o'clock  column. 


THERE'S  really  no  excuse  for  a  red,  cracked  skin 
like  yours — even  in  the  summertime,"  said  the 
beauty  consultant,  as  I  relaxed  in  her  treatment- 
chair.    "What  on  earth  have  you  done  to  it?" 

So  I  had  to  confess  that  perhaps  I  had  loved  the  sun- 
shine not  wisely  but  too  well  this  summer.  And,  of  course, 
with  a  thin  skin  like  mine,  there  wasn't  much  one  could 
do— 

"Nonsense!"  she  said,  almost  sharply.  "You  don't  have 
the  sort  of  complexion  that  should  be  allowed  to  tan,  but 
that  needn't  keep  you  indoors  on  hot  days — nor  give  you 
an  old,  dry,  wrinkled  skin  like  this." 

Then  she  gave  me  a  wonderful  skin  treatment  with  deli- 
cately-scented creams  and  lotions  which  made  me  feel  just 
like  a  new  woman.  Honestly,  I  didn't  know  my  own  face 
when  she  finished.  It  was  so  clean  and  smooth  and  clear. 
Yes,  there  was  a  little  burn  left,  but  soothing  foundations 
soon  covered  that  and  the  final  touches  of  make-up  gave 
me  a  complexion  that  looked  only  slightly  tanned,  and  not 
in  the  least  raw  and  painful. 

By  that  time,  I  was  really  interested.  I  got  out  my  little 
notebook  and  pencil  and  set  out  on  a  round  of  our  most 
famous  beauticians  and  cosmetic  chemists.  I  came  back 
with  my  notebook  crammed  with  grand  advice  about  sum- 
mer skin  care  which  I'm  just  dying  to  pass  on  to  you. 

Did  you  know  that  all  normal  skins  are  slightly  acid? 
And  that  most  of  bur  water  and  soaps  have  an  alkaline 
reaction?  All  of  which  means — not  that  we  must  give  up 
tho^a  soap-and-water  rubs  which  are  so  important  to  real 
cleanliness — but  that  we  should  have  a  bit  more  acid  in 
our  creams.  There  are  several ,  cleansing  and  all-purpose 
creams  on  the  market  today  containing  lemon  bases.  There's 
one  in  particular  that  I'm  very  fond  of,  since  it  has  such  an 


exquisite  texture  and  liquefies  the  moment  it  touches  the 
face.  I'm  just  as  enthusiastic  about  it  as  are  the  manu- 
facturers, and  they're  very  proud  of  it  indeed,  since  it's  a 
very  recent  development  and  is  quite  inexpensive.  I'll  be 
glad  to  tell  you  more  about  it  if  you'd  drop  me  a  stamped, 
self-addressed  envelope,  with  your  request.  And  I  have 
some  excellent  formulas  for  making  your  own  lemon-base 
lotions  and  oatmeal  complexion  masks  at  home,  at  a  mini- 
mum of  expense,  which  I'd  like  to  send  you.  Did  you  know, 
too,  that  you  can  lemonize  your  own  favorite  creams, 
simply  by  adding  one  teaspoon  of  freshly-strained  lemon 
juice  to  a  two-ounce  jar  of  cold  cream? 

Of  course,  I  wanted  to  find  out  what  I  should  haVe  done 
to  protect  my  skin  that  I  didn't  do.  I'm  afraid  that  most 
of  us  are  apt  to  forget  what  suntan  creams  and  lotions 
are  intended  to  do  for  us.  Their  first  duty  is  to  protect 
the  skin  from  painful  and  "uglifying"  sunburn — and  this 
is  the  duty  we  most  often  forget  in  our  anxiety  to  get  a 
beautiful  tan  in  two  days.  But  we  remember  soon  enough, 
after  our  first  afternoon  broiling  in  the  sun,  nicely  basted 
with  rich  oils! 

It  takes  a  little  time  for  any  skin  to  adjust  itself  to  a 
sudden,  radical  change  in  sun-rays^  These  creams  and 
liquids  are  designed  especially  to    (Continued  on  page  84) 

What  has  the  summer  sun  done  to  your  skin?  RADIO 
MIRROR'S  Beauty  Department  question  and  answer  ser- 
vice will  be  glad  to  help  you  smooth  out  your  late  summer 
or  all-year-round  beauty  problems.  Just  tell  your  troubles 
to  Joyce  Anderson,  RADIO  MIRROR,  1926  Broadway,  New 
York  City,  enclosing  a  stamped,  serf-addressed  envelope. 

47 


■■■■m 


WHAT  DO  YOU  WANT  TO 


KNOW? 


Write  to  the  Oracle,  RADIO  MIRROR,  1926  Broad- 
way, New  York  City,  and  have  your  questions 
about   personalities  and    radio    programs   answered 


The  Stewart  Sisters  are  appearing  on  the  Rudy  Vallee 
Hour.  From  left  to  right,  they  are:  Julie,  Jean  and  Judy. 
They  got  their  radio  start  in  Los  Angeles,  California.  For 
the    Vallee    program,    see    page    55 — 8    o'clock    column. 


100KA  here,  folks,  p'aleeze  be  nice  and  don't  ask  The 
^Oracle  for  personal  replies  to  your  questions!  It's 
almost  asking  the  impossible.  However,  I  do  want  to 
assure  you  that  I'll  try  and  answer  each  and  everyone  of 
your  questions  in  turn  on  this  page.  Just  have  patience — 
and  don't  miss  a  single  issue  of  the  Radio  Mirror  Magazine. 
You'll  find  the  answers  (if  I  know  them!). 

Helen  H.,  Connellsville,  Pa. — So  your  favorite  is  Don- 
Ameche?  I'm  sure  then  that  you've  seen  the  grand  por- 
trait of  him  and  Anne  Seymour  that  we  ran  in  the  June 
issue. 

E.  Burk,  New  York  City — Bing  Crosby  was  born  in 
Tacoma,  Washington,  the  second  of  May.  His  real  name 
is  Harry  Lillis  Crosby. 

"Bunny"  B.,  Collinsville,  111.,  and  Gordon  S.,  Essex, 

Md. — You  can  reach  Glen  Gray  and  his  Casa  Loma  orches- 
tra as  well  as  Walter  O'Keefe  in  care  of  the  Columbia 
Broadcasting  System,  485  Madison  Avenue,  New  York 
City. 

Mrs.  E.  N.  F.,  Lancaster,  Pa.— Now  really,  Mrs.  E., 
Mildred  Bailey  is  not  a  cripple.  She  became  famous  be- 
cause of  the  way  she  sang  that  song,  "Old  Rocking  Chair." 
Tony  Wons  is  not  a  cripple.  In  his  case,  when  you  heard 
him  say  something  about  his  being  carried  to  the  studio 
on  a  stretcher,  it  might  have  been  that  he  was  ill  and  had 
just  come  from  a  sick  bed. 

Bernard  F.,  Washington,  D.  C. — Here  are  the  ad- 
dresses you  wanted — Mary  Pickford,  United  Artists  Studio, 
Hollywood,  Calif.;  Lanny  Ross,  Captain  Henry  of  the 
Show  Boat  and  Rudy  Vallee,  in  care  of  the  National 
Broadcasting  Company,  Rockefeller  Center,  New  York; 
Myrt  and  Marge.  Columbia  Broadcasting  System,  Wrigley 
Building,  Chicago,  111.;  Curtis  Arnall  (Buck  Rogers),  in  care 
of  Columbia  Broadcasting,  485  Madison  Ave.,  New  York. 

48 


Gene  K.,  St.  Paul,  Minn. — The  Sisters  of  the  Skillet 
and  Stoopnagle  and  Budd  are  not  the  same  persons.  The 
Sisters  of  the  Skillet  are  Ed  East  and  Ralph  Dumke  while 
Stoopnagle  is  F.  Chase  Taylor  in  private  life  and  Budd 
is  Bud  Hulick. 

Mrs.  Robert  C.  E.,  Worcester,  Mass.— James  Welling- 
ton's first  wife  was  not  a  dancer.  However,  his  second  wife. 
Anita  Furman  was  a  very  fine  ballet  dancer.  Anita  passed 
away  a  few  short  months  ago. 

Dick  B.,  River  Rouge,  Mich. — I'm  sorry  that  Radio 
Mirror  can't  furnish  you  with  a  photograph  of  Leah  Ray, 
but  I'm  almost  sure  that  if  you  write  Miss  Ray  in  care  of 
the  National  Broadcasting  Company,  Rockefeller  Center, 
New  York  City,  and  ask  her  for  her  photo,  she'll  send 
you  one. 

Charles  J.  H.,  Cabot,  Arkansas— Don't  tell  me  you 
don't  know  who  made  that  song  famous,  "When  The  Blue  of 
the  Night  Meets  the  Gold  of  the  Day!"  Why  that's  Bing 
Crosby's  theme  song,  Charles.  George  Hall's  orchestra  is 
not  on  the  air  at  this  writing  but  they  say  he'll  be  playing 
over  the  Columbia  networks  again  this  winter.  However, 
he's  playing  now  at  the  Hotel  Taft,  New  York. 

Marie  M.,  Alabama  City,  Ala.— Dick  Powell  was  born 
in  Mount  View,  Arkansas,  on  November  14,  1904.  Before 
he  went  to  Hollywood,  he  sang  in  a  church  choir,  for  wed- 
dings and  funerals;  organized  an  orchestra  and  toured  the 
states.  A  Warner  Brothers  scout  saw  him  while  he  was 
acting  as  master  of  ceremonies  at  a  Pittsburgh  theatre. 
Dick's  reported  engagement  to  Mary  Brian  was  only  a 
rumor.  By  the  way,  didn't  you  read  all  about  Dick  Powell 
in  the  July  Radio  Mirror  in  which  Dick  tells.  "Why  I'm 
Afraid  to  Marry?" 

Louise  G.,  Springfield,  Mass.,  and  L.  Brookens,  Ta- 
coma, Wash. — Betty  and   Bob     {Continued  on  page  77) 


WHAT  DO  YOU  WANT  TO 


SAY? 


This  is  your  page,  readers!  Here's  a  chance  to  get 
your  opinions  in  print!  Write  your  letter  today, 
have  your  say,  and  maybe  you'll  win  the  big  prize! 


From  clear  across  the  country,  Al  Pearce  and  His  Gang 
have  invaded  the  New  York  National  Broadcasting  studios. 
They  used  to  entertain  from  California.  For  Al  Pearce  and 
His  Gang   program,  turn  to  page  54 — 2   o'clock  column. 


WE  want  to  know  what  you  think  of  radio  pro- 
grams and  personalities.    It  is  only  through  your 
letters  that  we  can  learn  how  the  new  programs 
strike  you  and  also  if  the  old  programs  are  still  holding 
your  interest.   So  keep  writing!    And  get  paid  for  it! 

Letters  should  be  addressed  to  The  Editor,  1926  Broad- 
way, New  York  City,  postmarked  not  later  than  August 
22.  Try  not  to  make  them  more  than  150  words.  The  best 
letter  will  receive  $20.00,  the  next  best  $10.00,  and  the  next 
five  will  earn  $1.00  each. 

Here  are  this  month's  winning  letters: 

$20.00  PRIZE 

May  I  offer  these  few  don'ts  to  greater  appreciation  of 
radio  programs: 

Don't  listen  to  the  radio  in  a  critical  mood  or  with  the 
expectation  of  hearing  something  entirely  different. 

Don't  make  comparisons  or  reach  a  conclusion  before  the 
end  of  a  program. 

Don't  let  an  artist's  personal  life  detract  or  add  to  the 
work  he  is  doing. 

Don't  feel  that  you  are  superior  to  the  people  participat- 
ing in  a  program  or  assume  that  "I  could  have  done  better" 
attitude. 

Don't  judge  announcers  and  dramatic  players  by  what 
they  say,  but  by  how  they  say  it. 

Don't  listen  to  the  radio  at  all  if  you  are  not  open- 
minded! 

Bruce  Cameron, 
Oakmont,  Pennsylvania. 

$10.00  PRIZE 

To  those  "whole-hog-or-none"  radio  listeners,  who  per- 
petually squawk  at  the  slightest  suggestion  of  commercial- 
ism on  any  program — 

Did  you  know  that  clients  of  radio  spent  over  $72,000,000 
to  "air"  their  wares  in  1934? 

Did  you  know  that  this  was  a  27%  increase  over  the 
previous  year's  outlay? 


Did  you  know  that  in  February  of  this  year,  both  na- 
tional networks  hoisted  their  rates  approximately  25%? 

Did  you  know  that  these  figures  mean  that  radio  is 
rapidly  superseding  the  printed  page  as  an  advertising 
medium? 

Do  you  object  to  advertising  in  newspapers? 

Don't  you  realize  that  your  radio — like  your  newspaper 
—pays  you  enormous  educational,  informative  and  enter- 
tainment dividends,  on  a  ridiculously  small  investment? 

Do  you  still  think  you  have  a  legitimate  complaint? 

AW,  GET  OFF  THE  AIR! 

Carl  Pennington, 
Jacksonville,  Florida. 

$1.00  PRIZE 

I  used  to  be  the  type  of  fellow  who  owned  a  radio  merely 
because  everyone  else  had  one.  I  seldom  stayed  home,  and 
if  I  did  it  was  to  read,  not  bother  about  radio  programs. 
Consequently,  my  radio  was  never  appreciated. 

One  month  or  so  ago  I  received  my  present  position, 
that  of  a  clerk  in  a  cigar  and  magazine  store.  Being  alone 
so  much,  I  invested  in  a  small  radio  for  the  store.  The 
learning  and  companionship  that  I  receive  from  the  pro- 
grams I  continually  discover  has  made  me  realize  how 
much  I  have  missed.  Now,  not  only  does  time  go  by,  but 
I  enjoy  and  think  nothing  of  being  alone. 

My  profuse  thanks  to  all  artists  and  technicians  for 
making  such  pleasures  possible. 

Bob  Edwards, 
San   Francisco,  Calif. 

$1.00  PRIZE 

Radio  has  become  an  important  form  of  entertainment 
for  everyone.  We  could  hardly  do  without  it,  yet,  what 
would  we  do  if  it  was  suddenly  taken  from  us?  We  have 
other  pleasures  and  amusements  to  interest  us,  but  what 
about  the  invalid?  Radio  is  his  only  form  of  entertain- 
ment and  pleasure.    He  is  more   {Continued  on  page  85) 

49 


The  Great  Radio  Murder  Mystery 


Russell     didn't     agree    with     my     idea." 

Flash  was  thinking  of  his  scene  with 
the  publisher  of  the  Dispatch  just  after 
he  returned  from  the  studio.  Russell,  he 
discovered,  had  objected  to  Flash's  going 
on  the  air  with  a  story  that  otherwise 
would  be  exclusively  the  Dispatch's.  But 
Flash  had  beaten  the  publisher  down. 
Russell  knew  the  paper  couldn't  afford 
to  be  without  its  ace  police  reporter,  par- 
ticularly since  the  interest  that  had  been 
aroused  in  him  over  the  Richard  case. 

"Well,"  Thomas  said  reluctantly,  "then 
I  guess  I'll  go.  I've  work  to  do  tonight. 
But  listen,  just  keep  your  shirt  on  the 
next  time  you're  lucky  enough  to  stumble 
on  something  good." 

"Sure,"  Flash  said,  sticking  his  hands 
in  his  pockets.  He  grinned  as  Thomas 
turned  and  lumbered  off  to  the  elevator. 
As  he  sat  down  again,  those  same  sharp, 
recurrent  pains  stabbed  through  him.  He 
put  his  hand  on  his  heart. 

"It's  the  doctor  for  me  in  the  morn- 
ing," he  said  to  himself. 

FLASH  slept  well  that  night.  The  heat 
which  kept  others  turning  and  twisting 
until  dawn  bothered  him  not  at  all.  He 
had  done  a  good  day's  work.  He  had 
scooped  the  other  papers,  gone  on  the  air 
with  a  sensational  new  development  in 
the  Richard  case.  What  more  could  a 
reporter  ask? 

He  rolled  from  his  bed  early  in  the 
morning  and  visited  his  old  friend,  Dr. 
Germain,  in  his  office. 

The  examination  was  brief.  The  doc- 
tor shook  his  head,  frowning. 

"Take  a  rest.  Flash,  get  out  of  town. 
You're  in  bad  shape." 

"What,  leave  now?"  Flash  scoffed. 
"Now,  when  I'm  right  in  the  middle  of 
my  most  sensational  murder  case?  Be- 
sides," he  added,  "I  doubt  if  I  could.  I'm 
one  of  the  suspects  in  the  case." 

Germain  laughed.  "What  a  glutton 
for  punishment!  But  I'm  serious,  Hanlon. 
You've  got  to  give  that  old  pump  a  va- 
cation. You're  working  it  too  hard.  You 
old  egomaniac,  are  you  afraid  you'll  lose 
some  glory  if  you  leave?" 

"Listen,"  Flash  answered,  "this  is  my 
whole  life.  What  would  I  have  left  if  I 
quit  now?  Nothing  doing.  I'm  sticking 
with  this  to  the  bitter  end." 

Germain  shrugged.  "Okay,  you're  the 
one  that's  going  to  suffer.  All  I  can  do  is 
tell  you  what's  best  for  you.  It's  your 
heart,  not  mine." 

"Is  it  that  bad?" 

"That  bad,"  the  doctor  replied. 

Flash  stood.  "I'll  take  the  chance,"  he 
said.  "Maybe  I'll  knock  off  when  I'm 
through  with  this  case."  He  left  the  doc- 
tor looking  gloomily  after  him. 

"Now  for  Sidney's,"  he  said,  back  on 
the  street. 

He  found  Sidney  at  home.  Lee,  looking 
the  worse  for  wear,  was  with  her. 

"Why  all  the  gloom  and  dismay?" 
Flash  said,  closing  the  apartment  door 
behind  him.  "Cheer  up,  I  bring  glad  tid- 
ings." 

Sidney  smiled  dubiously.  "Sit  down 
and  tell  us  about  it." 

"Sidney,"  the  reporter  beamed,  "I've 
got  a  job  for  you!"  He  paused,  enjoying 
the  dramatic  moment.  Lee  slid  off  the 
table,  his  face  brightening. 

"Yes,  sir,  tonight  you're  going  to  sing 
on  my  program!  If  you  make  good,  you 
stay  permanently." 

"Flash,  how  wonderful!"  Sidney  ex- 
claimed, her  eyes  shining  with  happiness. 

"Wait  a  minute,"  Lee  said,  "I'm  not  so 

50 


(Continued  from  page  39) 

sure  Sidney  wants  that  job." 

"Lee,  why  not?"  Sidney  asked. 

"Well,  it's  not  a  good  thing.  Think  of 
all  the  unpleasant  notoriety.  After  all, 
you're  mixed  up  in  this  case  and  so  is 
Flash — all  of  us  are,  for  that  matter.  It 
just  doesn't  sound  right  to  me." 

"But  I've  got  to  take  it,"  Sidney  said, 
"you  know  how  I  need  the  work.  Be- 
sides, it  might  be  my  start." 

"You  take  it,  Sidney,"  Flash  said.  "A 
little  publicity  never  hurt  anybody." 

"Don't,"  Lee  urged. 

Sidney  hesitated.  It  hurt  her  to  go 
against  Lee's  advice,  but — another  chance 
on  the  air!     This  time  she'd  make  good! 

"Flash,  I'll  do  it,"  she  decided. 

Lee  saw  the  futility  of  argument.  Bet- 
ter to  let  Sidney  have  a  taste  of  the  pub- 
licity that  was  bound  to  follow.  Per- 
haps she  would  see  reason  then.  Abruptly 
he  changed   the  subject. 

"How  does  this  case  look  to  you  now?" 
he  asked  Flash. 

"Well,"  the  reporter  answered,  "they 
lost  a  clue  in  the  Professor.  But  they've 
got  Bobby  in  jail.  Thomas  will  prob- 
ably hang  the  murder  on  him  next.  After 
all,  where  was  he  when  Gail  was  shot? 
Standing  outside  the  lobby,  according  to 
him.  Then  there's  Tony.  It  looks  bad 
for  him,  too,  as  I  see  it.  Thomas  must 
have  heard  by  now  that  he  was  supposed 
to  be  in  love  with  Gail." 

"I  think,  he  was,"  Sidney  said.  "But 
Gail  never  loved  him.  She  just  used  him 
to  get  ahead,  as  she  used  everyone." 

"Let's  see,"  Flash  recounted.  "Tony 
said  he  was  in  the  washroom  down  the 
hall  from  where  you  found  Gail.  That's 
all  right,  but  can  he  prove  it?  I  don't 
know,"  he  shrugged,  "take  your  choice. 
But  mark  my  words,  Thomas  isn't 
through  with  any  of  us  yet."  He  broke 
off,  noticing  Sidney's  alarm. 

"And  listen,  you  two,"  he  added,  "if  you 
think  I  saw  Lee  pick  up  anything  at  the 
Professor's,  you're  crazy."  He  got  up  to 
go.  "Well,  see  you  tonight."  Lee  and 
Sidney  nodded  as  he  went  out  the  door. 

M^LASH  was  wrong  about  Tony.  At 
*  least  Thomas  had  not  yet  put  the  pro- 
duction manager  through  any  third  de- 
gree about  his  love  life  with  Gail.  But 
Tony  was  unhappy,  nevertheless. 

After  ATS  had  taken  Night  Club  Re- 
vue off  the  air,  its  officials  had  explained 
to  Tony  that  "temporarily"  there  was  no 
other  work  available  for  him.  And  Tony 
was  broke.  All  the  money  he  had  earned 
in  his  always  important  jobs  was  gone, 
frittered  away  on  Gail's  expensive  little 
whims.  Now  he  was  left  with  no  job  in 
sight.  But  as  he  read  in  the  papers  about 
Bobby's  I.  O.  U.'s,  he  had  an  idea. 

He  left  his  club,  found  the  Broadway 
subway,  and  rode  to  the  Tombs  where 
Bobby  was  being  held.  He  waited  impa- 
tiently while  the  red  tape  of  visiting  a 
prisoner  unwound.  He  wasn't  at  all  sure 
that  Bobby  would  be  willing  to  see  him. 

But  Bobby  had  been  left  alone  since 
yesterday  afternoon.  He  was  glad  for  any 
interruption  in  the  monotonous  prison 
hours.  He  even  smiled  a  little  when  he 
saw  Tony  there  in  the  visitors'  room. 

"How  are  you,  Bobby?"  Tony  said,  try- 
ing to  keep  hate  out  of  the  greeting. 

"Not  so  good.  What  dragged  you  down 
here?  Going  to  get  me  out?"  he  asked,  in 
vain,  pitiful  hope.  His  weak  smile  died 
as  Tony  shook  his  head. 

"You  know  damn  well  why  I'm  here! 
I  want  some  of  that  money  you  bor- 
rowed from  Gail.    Where  is  it?" 


"What  a  helluva  nerve!"  Bobby 
snapped,  his  small  eyes  darting  about  the 
room.  "Where  do  you  think  you  come  in 
on  this,  Letour?" 

"Why,  you  lousy  blackmailer,  that 
money  came  from  me  and  you  know  it!" 

Bobby  bristled  with  the  false  courage 
his  knowledge  gave  him.  "I  shut  up  when 
I  was  caught,"  he  said  shrilly,  "because 
I  thought  you'd  be  smart  enough  to  keep 
out  of  the  way.  But  one  more  word  out 
of  you  and  I'll  tell  the  whole  world  you 
were  married  to  that  bigamist!" 

Tony  leaped  to  his  feet.  His  hands, 
shaking  as  though  with  a  violent,  desper- 
ate chill,  then  lurched  from  the  room. 

"That's  that,"  Bobby  said,  signaling  to 
the  guard  who  was  waiting.  He  had  no 
sooner  regained  the  lonely  privacy  of  his 
cell  when  the  guard  reappeared. 

"You  ain't  through  yet,"  he  snarled. 
"Another  visitor  is  on  his  way." 

A  moment  later,  Detective  Thomas  hur- 
ried in  to  confront  Bobby.  There  was  no 
comfort  for  the  harassed  singer  of  duets 
in  the  detective's  harsh  expression. 

"Well,  Sharpe,"  Thomas  began  without 
preliminaries.  "You  fixed  the  Professor 
up  just  right,  didn't  you?  He  saw  you 
run  from  the  theater  after  you'd  shot 
Gail,  so  you  had  to  shut  him  up!" 

"You're  lying!"  Bobby  screamed. 
Trembling  with  fear,  he  backed  away 
from  the  beetling  detective  until  he  was 
stopped  by  the  cold  stone  walls. 

"Then  where  were  you  two  hours  be- 
fore I    caught  you   in  Gail's  apartment?" 

"At  a  show  at  the  Paramount  Theater," 
Bobby  cried.  "That's  God's  truth, 
Thomas.    I  never  killed  anybody." 

"Maybe  you'd  like  to  know  that  our 
ballistics  expert  just  told  me  that  the 
same  gun  killed  both  Gail  and  the  Pro- 
fessor," Thomas  said.  "Who  else  but  you 
knows  about  the  Professor?  Thought  you 
were  smart,  telling  me  yourself,  before 
we  found  him.  Well,  Sharpe,  there's  going 
to  be  a  murder  charge  against  you  soon." 

rB',HE  seventh  edition  of  the  evening 
■"■  papers  rolled  off  the  presses,  piling 
up  in  huge  bundles  which  sweating  la- 
borers, in  blackened  overalls,  carried  to 
the  newsboys  gathered  at  the  door,  kick- 
ing and  pushing  to  get  their  copies.  They 
would  sell  papers  tonight.  A  suspect  had 
been  arrested  for  the  murder  of  Gail 
Richard! 

Flash  re-read  the  accounts:  "Bobby 
Sharpe,  former  vaudeville  partner  of 
murdered  woman,  held  on  death  charges. 
Prisoner  unable  to  furnish  alibis." 

Suddenly  the  reporter  pushed  away 
from  his  desk  in  the  office.  A  glitter  of 
excitement  shone  in  his  gray  eyes  as  he 
grabbed  his  phone  and  called  a  number. 

"International  Cab  Company?"  he  said. 
"This  is  the  Dispatch  office  calling.  Will 
you  get  me  the  address  of  Michael  Riley, 
one  of  your  drivers?" 

A   long  pause,   then   "321 Street," 

the  voice  told  him.  Flash  hung  up,  dashed 
for  the  elevator  which  carried  him  puff- 
ing to  the  lobby.  He  made  for  the  near- 
est cab,  his  pounding  heart  forgotten. 

Flash  found  Michael  Riley  at  home. 
Since  his  brief  appearance  at  the  district 
attorney's  office  he  had  gained  a  cheap 
fame  He  didn't  have  much  time  now  for 
hacking.  Too  many  people  wanted  to 
hear  his  account  of  driving  the  mysterious 
stranger  from  the  theater. 

"Remember  me?"   Flash   said  to   Riley. 

Riley  scratched  his  bald  head.  "Yeah," 
"Heard  you  on  the  air  last  night." 

Flash    grinned.     "That's    right.     How'd 


you  like  it?   Great,  wasn't  it?" 

Riley  allowed  that  it  was. 

"Listen,"  Flash  said  excitedly,  "how'd 
you  like  to  be  on  my  program  tonight?" 

"Naw,  dya  mean  it?"  Riley  was  incredu- 
lous. 

"Sure,  I  mean  it.     Grab  your  hat." 

"Well,"  the  driver  hesitated,  then 
blurted  out,  "anything  in  it  for  me?" 

Flash  drew  a  bill  from  his  pocket. 
"This  enough?"  he  said. 

Overcome,  Riley  made  no  further  ob- 
jections and  led  the  way  to  the  cab. 
"What's  this  all  about?"  he  asked  after 
they  were  on  their  way. 

"You'll  find  out  at  the  studio." 

"Say,"  Riley  chattered  on,  "I  was  just 
reading  about  them  police  wringing  a 
confession  out  of — what's  his  name — 
Bobby  Sharpe." 

Flash  laughed.  "That  was  no  confes- 
sion. He  just  didn't  get  any  witnesses  to 
prove  his  story.* And  that's  why  I'm  all 
set  for  another  big  scoop.  I'll  teach  that 
Thomas  ape  not  to  get  tough  with  me!" 

^SIDNEY   had  kept  her  promise.     She 
•^  was  waiting,  music  in  hand,  with  Lee. 

Flash  ran  into  the  studio  dragging 
Riley,  waved  to  Sidney  and  Lee,  walked 
directly  to  the  table  in  the  middle  of  the 
room  on  which  his  microphone  rested. 

"All  you  have  to  do,"  he  told  Riley,  "is 
answer  my  questions.  Nobody's  going  to 
complain.     There's    no    need    to    worry." 

Sidney  joined  them  while  Lee  stepped 
into  the  control  room. 

"All  set?"  Flash  asked.  She  nodded. 
"Okay,  honey,"  he  said,  "you  sing  as  soon 
as  I'm  through  with  this  mug." 

"You  have  a  visitor,  upstairs  in  the 
lounge,"  she  told  him.  "Thomas  is  here 
to  see  that  you  don't  pull  any  more  wool 
over  his  eyes." 

"That's  a  laugh!"  Flash  replied. 

The  engineer  in  the  control  room  di- 
rectly in  back  of  Flash  waved  his  hand 
behind  the  heavy  glass  plate  which  sepa- 
rated the  controls  from  the  studio.  The 
conversing  had  to  be  done  in  a  sign  lan- 
guage only  radio  performers  understand. 
The  engineer  brought  his  fingers  down. 
Flash  was  on  the  air. 

"I  told  you  last  night  about  the  sec- 
ond murder  in  the  Gail  Richard  case  and 
that  Bobby  Sharpe  had  been  arrested. 
Perhaps  you've  already  read  tonight  that 
Bobby  Sharpe  is  now  being  held  for  the 
murder  of  Gail  and  her  husband,  Pro- 
fessor Halsey. 

"Then,"  he  went  on,  "I  have  real  news 
for  you.  Here  in  the  studio  with  me  is 
the  cab  driver  who  drove  the  Professor 
from  the  Beckwith  Theater  the  night  of 
the  murder.  As  another  news  scoop,  1  am 
going  to  interview  him  on  the  air." 

Until  now  the  engineer  in  the  control 
room  had  not  known  what  Flash  was 
planning  to  do.  He  waved  wildly  at  the 
reporter,  but  Flash  did  not  look  at  him. 
Should  he  cut  off  this  interview?  Per- 
haps if  he  had  been  less  interested  in  the 
murder,  he  might  have.  But,  he  let  Flash 
continue. 

"Riley,"    Flash    said    into    the    micro- 
phone, "your  cab  was  parked   right  next 
to   the   stage-door   alley   in   front   of   the. 
theater,  wasn't  it?" 

"Yes." 

"Now  stop  and  think  a  moment.  While 
you  were  sitting  there,  waiting  for  a  cus- 
tomer, didn't  you  see  some  one  come  out 
of  the  alley?" 

"Ya  mean  the  Professor?" 

"No,  before  that.  Before  the  broad- 
cast began." 

Riley  hesitated,  his  face  screwed  up  in 
thought. 

"Why,  yeah,  you're  right,"  he  said, 
startled  at  his  own  recollection.  "A  little 
short  fellow  with  a  moustache  came  out 


and  stood  in  front  of  the  theater.  I  re- 
member he  was  smoking  a  cigarette." 

"That's  right,"  Flash  said,  pounding  the 
table  for  emphasis.  "A  little  short  fel- 
low with  a  moustache.  Now,  are  you  sure 
you  haven't  seen  that  man  since?" 

"Why — uh — "  Riley  tried  to  remember. 
"Why,  yeah,  I  seen  him  since.  Sure,  he 
was  at  the  district  attorney's  office.  Yeah, 
that  was  him !" 

"What — was — his — name?" 

"Why,  it  was — Sharpe.    Bobby  Sharpe." 

"Why  didn't  you  tell  anyone  about 
this?" 

"Because  nobody  asked  me." 

Red  with  exertion  and  pride,  Flash 
continued  into  the  microphone: 

"Ladies  and  gentlemen,  you  have  heard 
this  man  say  that  Bobby  Sharpe  was  in 
front  of  the  theater  at  the  time  of  the 
murder.  If  the  police  are  listening,  I 
hope  they  realize  that  as  far  as  the 
shooting  of  Gail  Richard  is  concerned, 
they  are  holding  an  innocent  man!" 

He  paused.  His  face  had  become  a 
pasty  white.  His  breath  came  in  whistles. 
He  turned  towards  Sidney  with  an  effort 


and  signaled.  The  orchestra  began  to 
play  and  Sidney  took  her  position  to  sing. 

''■''HE  music  and  Sidney's  clear,  fresh 
•*  voice  floated  into  Pete's  bar  and  grill. 
It  was  a  shabby  bar  near  Third  Avenue, 
in  the  shadow  of  the  "L."  Tony  was 
grateful  for  its  dim  lights  and  raw  whis- 
key. He  had  been  here  since  his  visit  to 
the  Tombs  and  his  talk  with  Bobby. 

He  had  listened  drunkenly  to  Flash's 
revelation.  Bobby  would  probably  be  set 
free,  he  reflected  in  alcoholic  thought. 
Well,  what  difference  did  that  make?  He 
shook  his  head.  His  mind  wouldn't  clear. 
Then  slowly  it  focused  on  a  plan. 

"Another  rye,"  he  called  out. 

Tony  took  out  a  pencil  and  paper.  La- 
boriously he  began  writing.  His  fingers, 
suddenly  stiff  and  cold  in  the  warmth  of 
the  booth,  slipped  and  wouldn't  hold  the 
pencil.  A  waitress  in  a  dirty  apron 
brought  him  his  drink.  He  fished  for 
change  and  found  a  quarter  and  a  dime. 

He  swallowed  the  whiskey  at  a  gulp.  It 
burned  his  lips,  but  it  made  him  feel 
good.    And  it  strengthened  his  resolution. 

He  finished  his  letter,  scrawled  his  name 
at  the  bottom  in  a  smear  of  perspiration 
and  whiskey.  His  hand  crept  into  his 
pocket.  He  drew  out  the  shiny  object — 
the  solution  of  his  predicament — and  laid 
it  on  the  table  in  front  of  him.  His  hands 
shook  so  hard  they  couldn't  keep  it 
steady.  The  waitress,  staring  at  him  in 
fascinated  horror,  found  her  voice  in  a 
shrill  scream. 

"Damn!"  Tony  cursed,  grabbing  the 
stubby  pistol  and  pressing  the  muzzle 
against  his  breast.  With  a  jerk,  he  pulled 
the  trigger.   The  explosion  rose  above  the 


girl's  hysterical  shrieks.  A  wisp  of  smoke 
curled  around  Tony's  head  as  it  fell  for- 
ward on  the  table. 

The  bartender  knew  what  to  do.  With 
scarcely  a  glance  at  Tony's  inert  figure, 
he  reached  behind  him  for  the  phone. 
Suicide  was  no  novelty  in  this  down-at- 
the-heel  bar.  In  a  moment  he  was  talk- 
ing to  the  Emergency  Ward  at  the  big 
city  hospital  a  few  blocks  away. 

The  ambulance  ground  to  a  stop  at  the 
corner.  Two  white-coated  internes,  a 
stretcher  and  blankets  under  their  arms, 
rushed  in.  The  bartender  flipped  a  grimy 
thumb  towards  the  back  booth. 

The  driver  found  the  note  Tony  had 
left.  He  read  it,  stuck  it  in  his  pocket, 
and  turned  his  attention  to  Tony.  Care- 
fully they  lifted  him  onto  the  stretcher. 
The  two  internes  trotted  back  out  to 
the  ambulance.  The  siren  screamed  as 
they  drove  away. 

Telephone  wires  hummed  busily.  An- 
other call  went  through  to  the  offices  of 
the  Homicide  Squad.  "Thomas  ain't 
here.  What?  Thanks,  I'll  get  in  touch 
with  him."  Another  call  went  through  to 
the  ATS  studios.  "Detective  Thomas? 
Just  a  minute.    Yes,  here  he  is." 

Thomas  lifted  the  receiver. 

"Oh,  hello,  Charlie,"  he  said.  "Tony 
Letour?  The  Emergency  Hospital  on 
Second  Avenue?    Okay,  I'm  on  my  way." 

E  hung  up,  turned  back  to  the 
lounge,  and  peered  down  through  the 
windows  at  the  studio  in  which  Flash 
was  finishing  his  broadcast.  The  detec- 
tive's anger  at  the  reporter  was  now 
topped  by  the  news  that  Tony  had  shot 
himself.  As  he  watched,  Hanlon,  Sidney, 
and  Lee  started  to  leave  the  studio. 

"You  were  great,"  Flash  told  Sidney. 
"That  ought  to  give  you  a  real  boost." 
He  looked  at  Thomas  blocking  the  way. 
"Well,"  he  said,  "fancy  meeting  you  here!" 

"You're  the  fancy  one,"  Thomas  re- 
torted.    "I    thought   I    told  you " 

"To  keep  my  shirt  on,"  Flash  broke  in 
as  he  shouldered  the  burly  detective  out 
of  the  way  and  entered  the  lounge.  "And 
I  didn't.  So  what?  You  hold  Bobby 
Sharpe  for  the  murder  of  Gail  Richard. 
All  right,  I  find  him  an  alibi,  an  alibi  that 
was  right  under  your  nose.  What  are  you 
going  to  do  about  that?" 

"Okay,"  Thomas  sighed.  "You  win  this 
time.  But  you  ought  to  be  taken  off  the 
air.  Broadcasting  that  kind  of  truck! 
I'm  speaking  to  ATS  about  this!"  He 
said,  then:  "Maybe  you'd  like  to  know 
that   Tony   Letour  just   shot   himself." 

"Tony?"  Sidney  cried  before  Flash 
could  answer.     "Was  he  guilty?" 

"Tony  Letour?"  Flash  explained.  "I'll 
be  damned!     So  he  was  the  one!" 

The  detective  merely  shrugged  and 
smiled  a  little  grimly.  "Come  on  with 
me  to  the  hospital.    He's  still  alive." 

No  one  spoke  again  until  they  were 
rushing  toward  the  hospital.  Sidney  was 
completely  at  sea.  Tony's  actions, 
Bobby's  unexpected  alibi,  her  broadcast, 
Flash's  fight  with  Thomas.  '  None  of  it 
made  sense  to  her. 

"Then  you  think  you  know  who  did 
it?"  Flash  said  finally. 

Sidney  stared  out  at  the  rushing  traffic. 
What  was  the  use  of  this  heart-breaking 
ordeal?  Her  body  ached  with  her  own 
desperate  helplessness.  Until  the  riddle 
was  solved,  what  hope  was  there  for  her 
and  Lee?  Her  heart  stopped  as  she 
thought  of  his  kiss — perhaps  their  last — 
then  the  cab  jerked  to  a  halt. 

Until  the  murderer  of  Gail  Richard  is 
found,  Sidney  and  Lee  cannot  hope  for 
happiness.  Join  them  in  their  thrilling, 
exciting  hunt  for  the  guilty  person  in  the 
next  instalment  of  this  great  mystery  story. 
In     the     October     issue — out    August    23. 

51 


RADIO     M IRROR 


We  Have  With  Us 


RADIO    MIRROR'S      HOW  TO  FIND  YOUR  PROGRAM 


RAPID 

PROGRAM 

GUIDE 

LIST  OF  STATIONS 


BASIC 

SUPPLEMENTARY 

WABC 

WADC 

WDOD 

WHEC 

WOKO 

KRLD 

KTSA 

WCAO 

WBIG 

KSCJ 

WNAC 

KTRH 

WSBT 

WGR 

KLRA 

WMAS 

WKBW 

WQAIY1 

WIBW 

WKRC 

WSFA 

WWVA 

WHK 

WLAC 

KFH 

CKLW 

WDBO 

WSJS 

WDRC 

WDBJ 

KGKO 

WFBM 

WTOC 

WBRC 

KMBC 

WDAE 

WMBR 

WCAU 

KFBK 

WMT 

WJAS 

KOB 

WCCO 

WEAN 

WICC 

WISN 

WFBL 

KFPY 

WLBZ 

WSPD 

WPG 

WGLC 

WJSV 

KVOR 

WFEA     ! 

WBBM 

KWKH 

KOH 

WHAS 

KLZ 

KSL 

KMOX 

WLBW 

WORC 
WBT 

CO  AS 

WDNC 

KOIN 

KFBK  J 

WALA 
KHJ 

KGB 

KMJ 

KHJ 
KFRC 

KMT 
KWG 

CANADIAN 

KOL 

KERN 

KFPY 

KDB 

CKAC 

KVI 

CFRB 

1.  Find  the  Hour  Column.  (All  -rime  given  is  Eastern  Daylight 
Saving.  Subtract  two  hours  for  Central  time,  three  for  Mountain 
time,  four  for  Pacific  time.) 

2.  Read  down  the  column  for  the  programs  which  are  in  black 
type. 

3.  Find  the  day  or  days  the  programs  are  broadcast  directly  after 
the   programs   in   abbreviations. 

HOW  TO  DETERMINE  IF  YOUR  STATION  IS  ON  THE  NETWORK 

1.  Read  the  station  list  at  the  left.  Find  the  group  in  which  your 
station  is  included.  (CBS  is  divided  into  Basic,  Supplementary, 
Coast,  and  Canadian;  NBC — on  the  following  two  pages — into 
Basic,  Western,  Southern,  Coast,  and  Canadian. 

2.  Find  the  program,  read  the  station  list  after  it,  and  see  if  your 
group   is   included. 

3.  If  your  station  is  not  listed  at  the  left,  look  for  it  in  the  addi- 
tional stations  listed  after  the  programs  in  the  hour  columns. 

4.  NBC  network  stations  are  listed  on  the  following  page.  Follow 
the   same   procedure  to  locate   your  NBC   program   and  station. 


5RM. 


6  P.M. 


4  P.M. 


3  P.M. 


12 
NOON 


IRM. 


2RM. 


12:00 

Salt  Lake  City 
Tabernacle:  Sun. 
V2  hr.  WABC  and 
network 

Voice  of  Experi- 
ence: Mon.  Tues. 
Wed.  Thurs.  Fri 
y  hr.  WABC 
WCAO  WNAC 
WDRC  WCAU 
WEAN  WJSV 


12:15 

The  Gumps:  Mon 

Tues.  Wed.  Thurs. 
Fri  \i  hr.  Basic 
minus  WADC 
WKBW  WFBM 
KMBC  WFBL 
WSPD  WJSV 
WHAS  Plus  WBNS 
KFAB  WCCO 
WHEC  WNAC  plus 
Coast 


12:30 

Romany   Trail: 

Sun.   M  hr.  WABC 
and    Network 
"Mary     Marlin": 

Mon.  Tues.  Wed. 
Thurs.  Fri.  %  hr. 
Basic  plus  Coast 
plus  KLZ  WCCO 
KSL 


12:15 
"FiveStarJones:" 

Mon.  Tues.  Wed. 
Thurs.  Fri.  M  hr. 
WABC  and  net- 
work work 


1:00 

Trio:      Sun.       H      hr. 
WABC     and     network 


1:15 

Alexander    Semmler: 

M  hr.  Mon.  WABC 
WCAO  WMBR  WQAM 
WDBO  WSJS  WDAE 
WGST  WPG  WBRC 
WDOD  WBIG  WTOC 
WNOX  KLRA  WREC 
WALA  WDSU  WCOA 
WMBD   WDBJ 


1:30 

Concert  Minia- 
tures: Wed.  Vi  hr. 
WABC  WADC  WOKO 
WCAO  WGR  CKLW 
WDRC  WFBM  KMBC 
WCAU  WJAS  WFBL 
WSPD  WJSV  WQAM 
WDBO  WDAE  KERN 
KHJ  KOIN  KFBK 
KGB  KDB  KOL 
KFPY  KWG  KVI 
WGST  WPG  WLBZ 
WBRC  WBT  KVOR 
WBNS  KRLD  KLZ 
WDNC  WOWO  WBIG 
KTRH  WNOX  KLRA 
WFEA  WREC  WALA 
CKAC  WDSU  KOMA 
WCOA  KOH  WMBG 
WDBJ  WHEC  KTSA 
WTOC  KWKH  KSCJ 
WSBT  CFRB  WIBX 
WWVA  KFH  WSJS 
WORC  WKBN 


2:00 

He.   She,   and   They: 

Sun.  y2  hr.  WABC  and 
network 

Marie,  The  Little 
French  Princess:  Mon. 
Tues.  Wed.  Thurs.  Fri. 
M  hr.  WABC  WNAC 
WBBM  WKRC  WHK 
CKLW  WCAU  WJAS 
KMOX  WJSV  KRLD 
KLZ  WDSU  WHEC 
KSL  KHJ  KFBC 
KERN  KMJ  KFBK 
KDB  KWG 


2:15 

The  Romance  of 
Helen  Trent:  Mon. 
Tues.  Wed.  Thurs.  Fri. 
M  hr.  WABC  WNAC 
WKRC  WHK  CKLW 
WCAU  WJAS  KMOX 
WJSV  KRLD  KLZ 
WDSU  WHEC  KSL 
KHJ  KFRC  KERN 
KMJ  KFBK  KDB 
KWG 


2:30 

Between  the  Book- 
ends:  Sun.  Mon.  Tues. 
Wed.  Fri.  V2  hr.  WABC 
and  network 
Lazy  Dan:  Thurs.  5-3 hr. 
WABC  WADC  WOKO 
WCAO  WNAC  WKBW 
WBBM  WKRC  WHK 
CKLW  WOWO  WDRC 
WFBM  KMBC  WHAS 
WCAU  WJAS  WEAN 
KMOX  WFBL  WJSV 
KERN  KMJ  KHJ 
KOIN  KFBK  KGB 
KFRC  KOL  KFPY 
KWG  WHEC  KVI 
WGST  WBT  WBNS 
KRLD  KLZ  KFAB 
WCCO  WLAC  WDSU 
KOMA  WMBG  WDBJ 
KSL  WIBW  WMT 
WSPD  WMAS  WBRC 


3:00 

Symphony  Hour  with 
Howard  Barlow:  Sun. 
one  hr.  WABC  WADC 
WOKO  WCAO  WAAB 
WBBM  WHK  CKLW 
WDRC  WFBM  KMBC 
WJAS  WEAN  KMOX 
WFBL  WSPD  WMBR 
WQAM  WDBO  WDAE 
KHJ  WGST  WPG 
WLBZ  WBRC  WICC 
WBT  WBNS  KRLD 
WSMK  KLZ  WBIG 
KTRH  KFAB  KLRA 
WSJS  WFEA  WREC 
WCCO  WALA  CKAC 
WLAC  WDSU  WCOA 
WDBJ  WHEC  KSL 
KWKH  KSCJ  WMAS 
WIBX  WMT  WWVA 
KFH  WORC  WKNB 
WKRC  WDNCWIBW 
WTOC  KOMA  WHAS 
KGKO  KOH  KOIN 
KVI  KOL  KGB  WDOD 
WNOX  KVOR  KTSA 
WSBT  WHP  WOC 
WMBG  WKBW 
KERN  WCAO  WJSV 
KFPY 

Your  Hostess,  Cobina 
Wright:  Mon.  1  hr. 
WABC  and  network 
Dalton  Brothers: 
Tues.  Thurs.  \i  hr. 
WABC  and  network 
Orchestra:  Wed.  }4  hr. 
WABC  and  network 
On  the  Village 
Green:  Sat.  y  hr. 
WABC     and     network 


3:30 

Connie     Gates     and 

Jimmie     Brierly: 

Thurs.     Vi    hr.    WABC 

and  network 

Eddie    Dunstedter: 

Fri.  V2  hr.  WABC  and 
network 


4:00 

Visiting  America's 
Little  House:  Mon.  y 
hr.WABC  and  network 
La  Forge  Berumen 
Musicale:  Wed.  y  hr. 
WABC  a  network 
4:15 

Chicago  Varieties: 
Mon.  }4  hr.  WABC 
WADC  WOKO  WCAO 
WKBW  WGR  WBBM 
WKRC  KRNT  CKLW 
WDRC  WFBM  KMBC 
KFAB  WHAS  WCAU 
WJAS  WSPD  WJSV 
WMBR  WQAM 
WDBO  WDAE  KHJ 
KDB  WGST  WPG 
WLBZ  WBRC  WDOD 
KVOR  WBNS  KRLD 
KLZ  IW BIG  WHP 
KTRH  WNOX  KLRA 
WFEA  WREC  WCCO 
WALA  CKAC  WDSU 
WCOA  WMBG 
WDBJ  WTOC  KWKH 
KSCJ  WSBT  WMAS 
WIBW  CFRB  WIBX 
KFH  WSJS  WORC 
KVI  KFPY  WBT 
4:30 

Science  Service:  Tues: 
H  hr.  WABC  and 
network 

Irving  Kaufman 
(Lazy  Dan)  has 
been  sh  if  ted  to 
Thursday  afternoons 
at  2:30  for  the  rest 
of  the  summer,  his 
sponsors  figuring 
that  more  house- 
wives are  home 
then  than  over  the 
weekend  .  .  .  Sun- 
days, at  2:00,  is  a 
varied  musical 
called  He,  She,  and 
They,  well  worth 
your  time  .  .  .  Ru- 
mors had  Marie,  the 
Little  French  Prin- 
cess, taking  a  vaca- 
tion, but  CBS  de- 
nied them.  We  still 
have  our  suspicions 
.  .  .  Connie  Gates 
and  Jimmie  Brierly, 
popular  duet,  have 
a  half  hour  at  3:30 
on  Thursdays. 


5:00 

Country  Church  of 
Hollywood;  Sun.  yi 
hr.  WABC  WADC 
WOKO  WCAO  WAAB 
WKBW  WBBM 
WKRC  WHK  KRNT 
CKLW  WDRC  WFBM 
KMBC  KFAB  WHAS 
WCAU  WJAS  WEAN 
KMOX  WSPD  WJSV 
WMBR  WQAM 
WDBO  WDAE  KHJ 
KDB  WGST  WLBZ 
WBRC  WICC  WDOD 
KVOR  WBNS  KRLD 
KLZ  WBIG  WHP 
KTRH  WNOX  KLRA 
WFEA  WREC  WCCO 
WALA  CKAC  WDSU 
KOMA  WCOA  WMBD 
WMBG  WDBJ  WTOC 
KWKH  KSCJ  WSBT 
WMAS  CFRB  WIBX 
WWVA  KFH  WSJS 
WORC  WIBW  KVI 
KFPY   WBT 

5:30 

Crumit  &  Sanderson: 

Sun.  y3  hr.  WABC 
WADC  WOKO  WCAO 
WAAB  WGR  WHK 
CKLW  WDRC  WFBM 
KMBC  WHAS  WCAU 
WEAN  KMOX  WFBL 
WSPD  WJSV  WICC 
WBNS  WDSU  KOMA 
WHEC  WMAS  KTUL 
WIBX  WWVA  KFH 
WORC 

Jack  Armstrong: 

Mon.  Tues.  Wed.  Thurs. 
Fri.  y  hr.  WABC 
WOKO  WDRC  WCAU 
WJAS  WEAN  WMAS 

5:45 

Dick    Tracy:     !4     hr. 

Mon.  Tues.  Wed.  Thurs 
Basic 

"Mickey  of  the  Cir- 
cus": Fri.  y  hr. 
WABC  WADC  WOKO 
WKBW  WKRC  WHAS 
WEAN  WTBL  WSPD 
WJSV  WDBO  WDAE 
KERN  KHJ  KGB 
KFRC  KOL  KFPY 
KWG  KVI  WBRC 
KVOR  WBNS  WOC 
WDNC  WOWO  WREC 
WALA  WDSU  WCOA 
WMBD  KOH  WMBG 
KSL  KTSA  WTOC 
WIBW  KTUL  WIBX 
WACO  KGKO  WSJS 
WKBN  WSBT  KOMA 
WPG  WLBZ  WCAO 
KFAB  WMAS  WQAM 
KFH  WFEA  KLRA 
KRNT  WMBR  WSFA 
WDOD  WHP  WLAC 
WBIG  KMBC  KWKH 
WACO  WFBM  WNOX 
WJAS  CKLW  KDB 
KSCJ  KTRH  WBBM 
KRLD  WDBJ  WGST 
WORC 


52 


7  P.M. 


RADIO     MIRROR 

8P.M.  9RM. 


IORM. 


IIPM.  MIDNIGHT 


6  P.M. 


6:00 

Amateur  Hour  with 
Ray  Perkins:  Sun.  K 
hr.  WABC  WOKO 
WCAO  WAAB  WKBW 
WBBM  WKRC  WHK 
CKLW  WDRC  WFBM 
KMBC  WHAS  WCAU 
WJAS  KMOX  WFBL 
WJSV  KERN  KMJ 
KHJ  KOIN  KFBK 
KGB  KFRC  KDB 
KOL  KFPY  KWG 
KVI  WGST  WBT 
WBNS  KRLD  KLZ 
WREC  WCCO  WDSU 
WHEC  KSL  CFRB 
Buck  Rogers:  Mon. 
Tues.  Wed.  Thurs.  M 
hr.  WABC  WOKO 
WCAO  WAAB  WKBW 
WKRC  WHK  CKLW 
WCAU  WJAS  WFBL 
WJSV  WBNS  WHEC 
Frederic  William 
Wile:  Sat.  y2  hr. 
WABC    and    network 


6:15 

Bobby  Benson:  Mon. 

Wed.  Fri.  y.  hr.  WABC 
WAAB  WGR  WCAU 
WFBL  WLBZ  WOKO 
WDRC  WEAN  WHEC 
WMAS 

Carson  Robison:  Tues 
Thurs.  Vi  hr.  WABC 
and  Network 


6:30 

Smiling  Ed  McCon- 
nell:  Sun.  H  hr.  Basic 
minus  WADC  WOKO 
WCAO  WNAC  WGR 
KMBC  WSPD  Plus 
Coast  Plus  WGST 
WLBZ  WBRC  WBT 
WBNS  KRLD  KLZ 
WLBW  WHP  KFAB 
WFEA  WREC  WISN 
WCCO  WLAC  WDSU 
KSL  WWVA  WICC 
WORC 

Kaltenborn  Edits  The 
Mews:  Fri.  14  hr. 
WABC  and  network 


6:45 

Voice  of   Experience: 

Sun.  \i  hr.  WABC 
WADC  WCAO  WAAB 
WKBW  WBBM 
WKRC  WHK  CKLW 
WDRC  WFBM  KMBC 
WHAS  WCAU  WJAS 
WEAN  KMOX  WFBL 
WSPD  WBT  WCCO 
WHEC  WWVA 


7:00 

Just  Entertainment: 

Mon.  Tues.  Wed. 
Thu.  Fri.  M  hr. 
WOKO  WNAC  WGR 
WDRC  WHAS  WCAU 
WEAN  WFBL  WSPD 
WJSV  WDBO  WDAE 
KFBK  KFPY  WBRC 
WICC  WBT  KVOR 
WBNS  WOC  WDNC 
WREC  WALA  WCOA 
KOH  WMBG  KTSA 
CFRB  KTUL  WIBX 
WSJS  WHEC  KLZ 
KOMA  WBIG  WSBT 
KMBC  WLBZ  WCAO 


7:15 

Orchestra  and  Songs: 

Mon.  Tues.  Wed. 
Thurs.,  Fri.  M  hr. 
WABC  WCAO  WNAC 
WGR  WKRC  WHK 
CKLW  WCAU  WJAS 
WJSV 


7:30 

Singin'  Sam:  Tues. 
M  hr.  WABC  WCAO 
WNAC  WDRC  WEAN 
WJSV  WGR 


7:45 

Boake  Carter:  Mon. 
Tues.  Wed.  Thurs.  Fri. 
y.  hr.  WABC  WCAO 
WNAC  WGR  WBBM 
WHK  CKLW  KMBC 
WHAS  WCAU  WJAS 
KMOX  WJSV  WBT 
WCCO  WDRC  WEAN 
KRLD  KOMA  WFBL 
WKRC 


Stoopnagle  and 
Budd  have  finished 
their  paint  series 
and  are  devoting 
their  time  exclusive- 
ly to  Fred  Waring's 
show  .  .  .  Have  you 
read  the  Voice  of 
Experiences's  advice 
to  housewives  in  our 
cooking  department 
this  month?  Better 
look  it  over  .  .  . 
The  O'Neills  have 
departed  for  the 
summer,  just  as  we 
were  planning  to 
run  pictures  of  the 
cast  and  show  you 
what  the  artists 
rea  I  ly  were  .  .  . 
Singing  Sam  gets  a 
coast-to-coast  hook- 
up in  a  few  weeks. 
Right  now  he's  still 
broadcasting  from 
Cincinnati,  a  stone's 
throw  from  his  pet 
Indiana  home,  where 
he  raises  tomatoes 
and  blisters  on  his 
hands  from  hoeing 
.  .  .  Lavender  and 
Old  Lace  has  also 
gone  the  way  of 
winter  shows,  sign- 
ing off  the  last  of 
June  .  .  .  Kate 
Smith  aroused  a 
pitched  battle 
among  her  listeners 
by  inviting  Alabama 
Pitts,  ex-co  nvict 
very  much  in  the 
limelight,  to  speak 
on   her  program. 


8:00 

Ethel  Merman:  Sun. 
Vi  hr.  WABC  WOKO 
WCAO  WNAC  WGR 
WBBM  WKRC  WHK 
CKLW  WOWO  WDRC 
WFBM  KMBC  WHAS 
WCAU  WJAS  WEAN 
KMOX  WFBL  WSPD 
WJSV  KERN  KMJ 
KHJ  KOIN  KFBK 
KGB  KFRC  KDB 
KOL  KFPY  KWG 
KVI  WGST  WBRC 
WBT  KRLD  KLZ 
KTRH  KFAB  KLRA 
WREC  WCCO  WDSU 
KOMA  KSL  KTSA 
KWKH  KTUL  WADC 
KRNT 

Guy  Lombardo:  Mon. 
Y2  hr.  WABC  and  net- 
work 

Leith  Stevens'  Har- 
monies: Tues.  Vi  hr. 
WABC  and  network 
Johnnie  and  the 
Foursome:  Wed.  }4 
hr.  WABC  WADC 
WOKO  WCAO  WNAC 
WGR  WBBM  WKRC 
WHK  KRNT  CKLW 
WDRC  WFBM  KMBC 
KFAB  WHAS  WCAU 
WJAS  WEAN  KMOX 
WFBL  WSPD  WJSV 
WCCO 

Kate  Smith  Hour: 
Thurs.  one  hr.  WABC 
and  network 
Socony  Sketches  with 
Johnny  Green's  Or- 
chestra: Fri.  l/2  hr. 
WABC  WOKO  WNAC 
WGR  WDRC  WEAN 
WICC  WORC  WLBZ 
WHAS  WFBL  WHEC 
WCAU 

Modern  Minstrels: 
Sat.  one  hr.  WABC  and 
network 


8:15 

Edwin   C.    Hill:   Wed. 

H     hr.     WABC     and 

network 


8:30 

Gulf  Headliners:  Sun. 
4  hr.  WABC  WADC 
WOKO  WCAO  WNAC 
WKRC  WHK  CKLW 
WDRC  WFBM  WHAS 
WCAU  WJAS  WEAN 
WFBL  WSPD  WJSV 
WNBF  WMBR 
WQAM  WDBO 
WDAE  WGST  WLBZ 
WBRC  WICC  WBT 
WDOD  WBNS  KRLD 
WSMK  WDNC 
WOWO  WBIG  WHP 
KTRH  WNOX  KLRA 
WFEA  WREC  WALA 
WSFA  WLAC  WDSU 
WCOA  WDBJ  WHEC 
KTSA  WTOC  KWKH 
WSBT  WMAS  KTUL 
WACO  WWVA  KGKO 
WSJS  WORC  WKBN 
KRGV 

Pick  and  Pat:  Mon. 
y2  hr.  WABC  and  net- 
work 

Everett  Marshall: 

Wed.  H  hr.  Basic 
Wed.  y2  hr.  Basic  Plus 
Coast  Plus  WOWO 
WBT  KRLD  KLZ 
WLAC  KOMA  WDSU 
KSL  WIBW  WCCO 
True  Story  Hour: 
Fri.  y2  hr.  WABC 
WADC  WOKO  WCAO 
WNAC  WGR  WBBM 
WHK  CKLW  WDRC 
WFBM  KMBC  KFAB 
WHAS  WCAU  WJAS 
WEAN  KMOX  WFBL 
WSPD  WJSV  KERN 
KMJ  KHJ  KOIN 
KFBK  KGB  KFRC 
KDB  KOL  KFPY 
KWG  KVI  WBT  WOC 
KLZ  WCCO  WHEC 
KSL  WORC 


9:00 

Lux    Radio   Theater: 

Mon.  one  hr.  WABC 
and  network 
Lud  Gluskin  Pre- 
sents: Tues.  14  hr. 
WABC  and  network 
Romance:  Wed.  i4  hr. 
WABC  and  network 
Roadways  of  Ro- 
mance: Thurs.  one  hr. 
WABC  and  network 
Hollywood  Hotel: 
Fri.  one  hr.  Basic  Plus 
Coast  minuB  KFPY 
KFBK  KDB  Plus  Sup- 
plementary minus 
WWVA  WGLC  Plus 
Canadian  Plus  WOWO 
WGST  WBNS  KFAB 
WREC  WDSU  KOMA 
WMBG  WMBD  KTUL 
WACO  WNAX  WNOX 
WIBX  WKBH   . 


9:30 

Fred  Waring:  Tues. 
one  hr.  Basic  Plus  Coast 
Plus  Supplementary 
minus  KDB  KWKH 
WSBT  WWVA  Plus 
WGST  WBNS  KFAB 
WREC  WDSU  KOMA 
WMBG  KTUL  WACO 
WNAX  WKBN  KNOX 
WMBD  Plus  Canadian 
Mark  Warnow:  Wed. 
y2  hr.  WABC  and  net- 
work 

California  Melodies 
Sat.  Y2  hr.  WABC  and 
network 


Lux  Radio  Thea- 
ter moves  in  at  9:00 
on  Mondays,  over  a 
CBS  network,  a  few 
days  after  this 
comes  out  on  the 
newsstands.  For 
many  months  this 
spring  and  summer 
it  was  an  NBC  Sun- 
day afternoon  fa- 
vorite. The  spon- 
sors believe  that 
during  these  warm- 
er weeks,  people 
like  their  draymas 
in  the  evening  .  .  . 
In  order  to  put  up 
some  competition 
for  the  Ray  Noble 
music  over  N  BC, 
CBS  dug  into  its 
artist  bureau  pocket 
and  came  up  with 
Lud  Gluskin,  maes- 
tro for  Block  and 
Sully,  until  they  left 
the  air.  Lud  has 
long  been  known 
for  his  sophisticated 
arrangements,  what- 
ever they  are,  and 
his  continental  zip 
in  playing  fast  jazz 
pieces.  Anyway,  ra- 
dio columnists  think 
there's  going  to  be 
a    rivalry    here    soon. 


10:00 

Wayne  King.  Lady 
Esther:  Sun.  Mon.  y2 
hr.  WABC  WADC 
WOKO  WCAO  WAAB 
WKBW  WBBM 
WKRC  WHK  CKLW 
WDRC  WFBM  KMBC 
WHAS  WCAU  WJAS 
KMOX  WFBL  WSPD 
WJSV  KERN  KMJ 
KHJ  KOIN  KFBK 
KGB  KFRC  KDB 
KOL  KFPY  KWG 
KVI  WBNS  KRLD 
KLZ  KFAB  WCCO 
WDSU  WIBW 
Burns  and  Allen: 
Wed.  J^  hr.  Basic  minus 
WHAS  Plus  Coast  Plus 
WBT  KRLD  KLZ 
WBIG  KTRH  WCCO 
WDSU  KOMA  KSL 
KTSA  WORC  WOWO 
Richard  Himber  with 
Stuart  Allen:  Fri.  H 
hr.  WABC  WADC 
WOKO  WCAO  WAAB 
WKBW  WBBM 
WKRC  WHK  CKLW 
WDRC  WFBM  KMBC 
KFAB  WHAS  WCAU 
WJAS  KMOX  WFBL 
WSPD  WJSVfl  WGST 
WBT  WBNS  WCCO 
WDSU  WSBT  KFH 


10:30 

Benay  Venuta:  Sun. 
M  hr.  WABC  and  net- 
work 

Lilac  Time:  Mon. 
Y2  hr.  WABC  WCAO 
WGR  WBBM  WKRC 
WHK  CKLW  WHAS 
WCAU  WJAS  WJSV 
KERN  KMJ  KHJ 
KOIN  KFBK  KGB 
KFRC  KDB  KOL 
KFPY  KWG  KVI 
KRLD  KLZ  WHEC 
KSL  KMOX  KMBC 
WFBM 

Edwin  C.  Hill:  Tues. 
M  hr.  WABC  and  net- 
work 

Melody  Masterpieces: 
Wed.  y2  hr.  WABC  and 
network 

Alemite  Half 
Hour:  Thurs.  x/2  hr. 
WABC     and     network 


10:45 

Fray     &     Braggiotti: 

Tues.     M    hr.    WABC 
and    network 


Roadways  of  Ro- 
mance, after  being 
kicked  about  the 
network  for  some 
time,  has  landed  a 
whole  hour  at  9:00 
on  Thursdays.  As 
far  as  we  know, 
Jerry  Cooper  will 
still  be  the  leading 
soloist  on  this  mu- 
sical .  .  .  Just  as  we 
went  and  predicted 
last  month,  Fred 
Waring  has  moved 
to  Tuesday  nights, 
getting  away  from 
NBC-Show  Boat 
competiti.on  on 
Thursdays  .  .  .  Cali- 
fornia Melodies  on 
Saturdays  now 
comes  an  hour 
earlier,  being  heard 
from  9:30  to  10:00, 
Eastern  Daylight 
Saving,  of  course. 


11:00 

Abe  Lyman  Orches- 
tra: Mon.  Sat.  WABC 
and  network 
Dance  Orchestra: 
Fri.  WABC  and  net- 
work 


11:30 

Dance    Orchestra: 

Sun.  WABC  and  net- 
work 

Dance  Orchestra: 
Mon.  WABC  and  net- 
work 

Dance  Orchestra: 
Tues.  Sat.  WABC  and 
network 

Dance  Orchestra: 
Wed.  Fri.  WABC  and 
network 


Rebroadcasts     For 
Western  Listeners: 


11:30 

Pick  and  Pat:  Mon. 
y2  hr.  KRNT  WFBM 
WHAS  KMOX  KERN 
KMV  KHV  KOIN 
KFBR  KGB  KFRC 
KDB  KOL  KFPY 
KWG  KVI  KLZ  KSL 


12:30 

Richard  Himber:  Fri. 
y2  hr.  KERN  KMJ 
KHJ  KOIN  KFBR 
KGB  KFRC  KDB 
KOL  KFPY  KWG 
KVI  KLZ  KSL 


Again  as  we  pre- 
dicted, Camel  Car- 
avan has  fled  until 
the  last  of  Septem- 
ber, practically  the 
only  major  casualty 
CBS  has  suffered 
lately  .  .  .  How  did 
you  like  the  music 
of  Ted  Fio-Rito  sub- 
stituting for  Wayne 
King  when  the  waltz 
expert  took  a  vaca- 
tion? .  .  .  Benay 
Venuta,  blonde 
singing  sensation,  is 
now  heard  Sundays 
at  10:30,  though 
maybe  that  will  be 
all  changed  before 
you  get  at  this  .  .  . 
Edwin  C.  Hill  is  an- 
other who  has  a  new 
sustaining  spot.  He's 
heard  now  on  Tues- 
days at  10:30,  fol- 
lowed by  that  pop- 
ular piano  team, 
Fray  and  Braggiotti, 
both  programs  last- 
ing a  quarter  of  an 
hour  .  .  .  We  almost 
forgo  t — t  he  most 
important  thing  of 
all,  too.  Don't  miss 
Socony  Sketches  on 
Fridays  at  8:00. 
With  Johnny 
Green's  music,  Vir- 
ginia Verrill's  sing- 
ing and  Christopher 
Morley's  talks,  it's  a 
knockout   show! 


53 


RADIO     MIRROR 


NOON 


IRM 


2P.M 


3  P.M. 


4RM. 


5PM. 


6RM. 


12:00 

Tastyeast  Op- 
portunity Mati- 
nee: Sun.  y>  hr. 
Network 


1?:15 

Merry     Macs: 

lues.     Wed 
Thurs.  Fri.  \i  hr. 
Genia      Fonari- 
nva,    soprano: 

Sat.    M   hr.    Net- 
work 


12:30 

Radio  Ci  t  y 
Music  Hall:  Sun. 
Hour — Network 
Words  and 
Music:  Tues. 
Wed.  Thurs.  Fri. 
Y2  hr.  WJZ  and 
network 


1:00 

Roy  Maxon's 
Orchestra:  Mon. 
Tues.  Wed.  Thurs. 
Fri.  Sat.  y  hr. 
WJZ  and  Net- 
work 

1:15 

Virginia  Lee  and 
Sunbeam:  Mon. 
Tues.  Wed.  Thurs. 
Fri.  Vi  hr.  Basic 
plus  WFIL  WLW 
WIRE  W  M  T 
KSTP  WEBC 
KFYR 

1:30 

Sunday  Forum: 

Sun.  y2  hr.  Net- 
work 

National  Farm 
and  Home 
Hour:  Mon. 
Tues.  Wed.  Thurs. 
Fri.  Sat.  1  hr. 
WJZ      and      net- 


2:30 

Radio  Guild:  Sun. 
one  hr.  WJZ  and 
network 

NBCMusicGuild: 
Mon.  Thurs.  one 
hr.  WJZ  and  net- 
work 

LightOpera  Com- 
pany: Tues.  Fri. 
one  hr.  WJZ  and 
Network 

Playlett:  Sat.  Vi 
hr.  WJZ  and  net- 
work 


LIST  OF  STATIONS 


BLUE  NETWORK 


WJZ 

WBAL 

WMAL 

WBZ 

WBZA 


BASIC 

WSYR 

WHAM 

KDKA 

WJR 

WENR 

WGAR 


WESTERN 


KSO 
KWK 
WREN 
KOIL 


WPTF 

WTMJ 

KSTP 

WWNC 

WKY 

WBAP 


KOA 
KDYL 


COAST 

KG© 

KFI 

KGW 


KPRC 
WEBC 
WRVA 
WJAX 
WFLA 
WOAI 
WLS 

KOMO 
KHO 


WEAF 
WTAG 
WBEN 
WCAE 
WTAM 


KSTP 
WTMJ 


RED  NETWORK 

BASIC 

WGY 

WJAR 

WCSH 


WWJ 
WLW 
WSAI 
WFBR 
WRC 


WEEI 

KSD 

WDAF 


WESTERN 


WEBC 
KPRC 


WKY 
WOAI 


KVOO 
WFAA 


SOUTHERN 


wis 

WPTF 
WRVA 


WIOD 
WFLA 
WWNC 

CANADIAN 

CRCT  CFCF 


WJAX 
WMC 
WJDX 


KHO 
KDYL 
KOA 


WSB 
WSM 
WSMB 

COAST 

KGO 
KHJ 
KGW 


WHO 
WMAO 
WOW 
WTIC 


WBAP 
KTAR 


WAPI 
WAVE 


KOMO 
KFI 


12:15 

What   Home 

Means  to  Me: 

Su,n.  Vi  hr. 
Basic  plus 
Coast  plus 
KVOO  KPRC 
Honeyboy  and 
Sassafras: 
Mon.  Tues 
Wed.  Thurs.  Fri 
Sat.  M  hr. 


12:30 

University  of 
Chicago  Dis- 
cussions: Sun. 
W  hr.  Network 
Merry  Mad- 
caps: Moil 
Tues.  Wed . 
Thurs  Fri  Sat 
Vi  hr.  Network 


1:00 

Road  to 
Romany:  Sun. 
y2  hr.  WEAF  and 
Network 


1:15 

Orchestra:  Tues. 
Wed.  Thurs.  Fri. 
%  br.  WEAF  and 
network 


1:30 

Words  and 
Music:  Sun. 
Yi  hr.  (network 
listing  not 
available) 
Master  Music 
Hour:  Tues.  1  hr 
WEAF  &  network 
Air  breaks: 
Thurs.  y2  hr. 
WEAF&  network 


2:00 

Sally  of  the 
Talkies:  Sun.  y, 
hr.  Basic  plus 
WJDX  WSMB 
WSM  WMC  WSB 
WAPI 

Two  Seats  in  the 
Balcony:  Wed.  \2 
i  hr.  Network 
Al  Pearce's  Gang: 
Fri.  y2  hr.  WEAF 
and  network 


2:30 

Temple   of   Song: 

Sun.    l;  hr.  WEAF 

and   Network 

Al  Pearce's  Gang: 

Tues.  Wed.  Thurs. 
Sat.  Vi  hr.   WEAF 
&   network 
Kitchen    Party: 

Fri.  y  hr.  Basic 
plus  Western  plus 
Coast  plus  KYW 
KTHS     KTBS 


3:15 

Sketch:    Wed.    y    hr. 

Network 

3:30 

Sunday  Vespers:  Sun. 

Y2  hr.  Network 
Vaughn  de  Leath: 
Mon.  Fri.  Y2  hr.  WJZ 
and  Network 
Nellie  Revell:  Tues. 
y  hr.  WJZ  and  Net- 
work 

Sketch:  Thure.  y2  hr. 
WJZ  and  Network 
The  Rhythm  Ram- 
blers: Fri.  y±  hr. 
WJZ  and  Network 
Music  Magic:  Sat.  y2 
hr.   WJZ   and   network 


To  substitute  for 
the  Lux  Theater  of 
the  Air  which  has 
moved  from  NBC  to 
CBS,  program  offi- 
cials have  put  on  the 
WJZ  network  an  old 
radio  favorite  —  the 
Radio  Guild.  In- 
augurated in  1929, 
this  series  has  been 
running  continuously 
ever  since,  for  some 
time  now  on  Mon- 
day afternoons.  It 
is  a  favorite  with 
housewives  whose 
letters  have 
prompted  NBC  to 
take  this  latest  step. 


4:00 

Betty  and  Bob:  Mon. 
Tues.  Wed.  Thurs.  Fri 
}/i  hr.  Basic  minus 
KSO  KWCR  WREN 
Plus  Coast  Plus  WOAI 
WLW  WFAA  WTMJ 
KSTP  KVOO  WKY 
KPRC 

4:15 

Songs  and  Stories: 
Mon.  y  hr.  Network 
Easy  Aces:  Tues.  Wed. 
Thurs.  WJZ  and  Network 
Morin  Sisters:  Fri.  y 
hr.     WJZ     and    network 

4:30 

Uncle   Ned:   Sun.   y  hr. 
WJZ  and  Network 
Ruth'  Lyon:    Tues.     y2 
hr.    WJZ    and    Network 

4:45 

Genera]  Federation  of 
Women's  Clubs:  Fri. 
y  hr.  WJZ  and  Network 

Nellie  Reveli's  inter- 
views with  prominent 
network  entertainers 
have  proved  them- 
selves popular  enough 
to  grant  Miss  Revell 
another  quarter  hour 
in  the  past  six  weeks. 
She's  heard  on  WJZ 
network  Tuesdays  and 
WEAF  network  Fri- 
days, and  on  WEAF 
on  Sunday  morning  at 
9:15  as  Neighbor 
Nellie.  She  also  writes 
a  weekly  column  for 
Variety,  trade  paper 
for  movies,  radio,  and 
vaudeville. 


5:00 

Roses  and  Drums:  Sun. 
y2  hr.  Basic  plus  WLW 
KTBS  WKY  KTHS 
WBAP  KPRC  WOAI 
Crosscuts  from  Log  of 
Day:  Wed.  y2  hr.  WJZ 
and  Network 
Piatt  &  Mierman:  Fri. 
M  hr.  WJZ  and  Net- 
work 


5:15 

Jackie  Heller:  Fri.  Sat. 

y   hr.    Network 


5:30 

Singing  Lady:  Mon. 
Tues,  Wed.  Thurs.  Fri. 
y  hr.  WJZ  WBAL  WBZ 
WBZA  WHAM  KDKA 
WGAR  WJR  WLW 


5:45 

Bob  Becker's  Fireside 
Chat  About  Dogs:  Sun: 
y  hr.  Basic  plus  WMT 
WCKY  WFIL 
Little  Orphan  Annie: 
Mon.  Tues.  Wed  Thurs 
Fri.  Sat.  y  hr.  Basic 
minus  WENR  KWCR 
KSO  KWK  WREN 
KOIL  Plus  WRVA 
WJAX  CRCT  WCKY 
WPTF  WFLA  CFCF 
WIOD 


NATIONAL 


3:00 

Home   Sweet   Home: 

Mon.  Tues.  Wed.  Thurs. 
Fri.  y  hr.V.WEAF  and 
Network 

Weekend  Revue:  Sat' 
Y2  hr.  WEAF  and  Net- 
work 
3:15 

Vic  and  Sade:  Mon. 
Tues.  Wed.  Thurs. 
Fri.  Basic  minus  WLW 
plus  KYW  KFI       . 

3:30 

Penthouse  Serenade, 
Don  Mario:  Sun.  y2 
hr.  Basic  plus  Coast 
Oxydol's  Ma  Perkins: 
Mon.  Tues  Wed.  Thurs 
Fri.  y.  hr.  Basic  minus 
WJAR  WHO  WDAF 
WMAQ  WOW— plus 
WKBF  WSM  WSB 
WAPI  WAVE  WSMB 
NBC  Music  Guild: 
Sat.  y  hr.  WEAF  and 
network 

3:45: 

Dreams   Come  True: 

Tues.  Wed.  ^hurs.  M 
hr.  Basic  minus  WHO 
WDAF  WMAQ  WOW 
The  Herald  of  San- 
ity:  Fri.    lA   hr. 

We  can't  stop 
talking  about  Major 
Bowes  these  days. 
Though  he  remains 
on  his  Ca  pitol 
Theater  program 
and  his  new  ama- 
teur hour,  he  has 
found  time  to  make 
a  series  of  movie 
shorts  with  some  of 
the  best  of  the  ama- 
teur talent  he's  pre- 
sented so  far. 


4:00 

Willard  Robison  Or- 
chestra:  Sun.  14.  hr. 
WEAF  and  Network 
Woman's  Radio  Re- 
view: Mon.  Tues  Wed 
Thurs.  Fr.  WEAF  and 
Network    Y2  hr. 


4:15 

Carol     Deis,     soprano: 

Sat.    y   hr.   WEAF  and 
Network 


4:30 

Sketch:      Sun.      y     hr. 
WEAF  and  Network 
Our   Barn:   Sat.    \2  hr. 
WEAF  and  Network 


4:45 

Harvest  of  Song:  Mon. 

Thurs.  y  hr.  WEAF  and 

Network 


Willard  Robison  has 
come  'back  on  the 
Red  network — if  our 
spies  at  work  can  be 
relied  upon.  He  has 
been  scheduled  for  a 
Sunday  afternoon 
spot  at  4:00,  with  his 
deep  river  orchestra, 
featuring  the  haunt- 
ing melodies  he  has 
made  so' famous  .  .  . 
Our  Barn  —  children's 
program  —  has  been 
shifted  about,  but  at 
last  it  seems  likely  to 
have  settled  on  a  half 
hour  Saturday  after- 
noons at  4:30. 


5:00 

Kay      Foster,      Songs: 

Mon.    y   hr.    Network 

Shirley  Howard:  Wed. 
Fri.  y  hr.  WEAF  and 
N  etwork 

N't'l  Congress  Par- 
ents, Teachers  Pro- 
gram: Thurs.  y,  hr. 
Network 


5:15 

Grandoa  Burton:  Mon. 

Wed.  Fri.   M,  hr.  WEAF 
and  Network 


5:30 

Dream     Drama:     Sun. 

y  hr.  Basic  minus  WHO 

WOW 

Alice    in    Orchestraliz : 

Mon.    y    hr.    Network 

Kay    Foster:    Thurs.    y 
hr.  WEAF  and  Network 

I  nterview,  NellieRevell: 

Fri.    y  hi.   WEAF  and 
Network 

Our  American  Schools: 

Sat.     H    hi.    Network 


5:45 

Nursery  Rhymes:  Tues. 

hr.    M.  Network 


RADIO    MIRROR 


6PM 


7PM 


8PM. 


9PM. 


10PM. 


IIPM. 


MIDNIGHT 


6:00 

U.  S.  Army  Band: 

Mon.  H  hr!  Network 
Winnie  -  The  - 
Pooh:  Fri.  Ya.  hr. 
WJZ  and  Network 
Education  in  the 
News:  Wed.  M  hr. 
Network 

"The  Little  Old 
Man":  Thurs.  M 
hr.    Network 


6:15 

Ivory  Stamp  Club: 

Mon.  Wed.  Fri.  M 
hr.  WJZ  WBZ  WBZA 
Winnie -The -Pooh: 

Tues.  Yi  hr.  WJZ  and 

Network 

Martha     Mears: 

Thurs.  Yi  hr.  Net- 
work 


6:30 

Grand  Hotel:  Sun. 
Yi  hr.  Basic  plus 
Coast  plus  WTMJ 
KSTP  WEBC 
Press  Radio  News: 
Mon.  Tues.  Wed. 
Thurs.  Fri.  Sat.  WJZ 
and  Network 


6:45 

Lowell      Thomas: 

Mon.  Tues.  Wed. 
Thurs.  Fri.  M  hr. 
WJZ  WGAR  WLW 
CRCT  WBZ  WBZA 
WSYR  WBAL 
WHAM  WMAL 
WJAX  WFLA 
KDKA  WJR  CFCF 
WIOD   WRVA 


6:00 

Catholic    Hour:    Sun. 
Yi    hr.    Network 
Congress         Speaks: 

Fri.  M  hr.  WEAF  and 
Network 

Orchestra:  Tues. 
Wed.  Thurs.  Vi  hr- 
Network 

6:15 

Mid-week    Hymn 

Sing:     Tues.     M     hr. 

Network 

6:30 

Continental  Varie- 
ties: Sun.  Yi  hr.  WEAF 
and  Network 
Press  Radio  News: 
Mon.  Tues.Wed.  Thurs. 
Fri.  Sat. 
6:45 

Billy  and  Betty: 
Mon.  Tues.  Wed. 
Thurs.  Fri.  WEAF  and 
Network 

Songfellows:  Sat. 
M  hr.  WEAF  and  Net- 
work. 

Fred  Allen  is  in 
Hollywood,  working 
in  a  movie.  But  he's 
arranged  it  so  that 
he  gets  four  weeks 
of  complete  rest  the 
last  of  August. 
Which  all  means 
that  he  will  return 
to  Town  Hall  To- 
night with  a  fresh 
assortment  of  his 
dry  humor.  When 
Fred  left  the  net- 
works, he  was  rated 
by  a  po  pula  rity 
chart  as  the  most 
popular  man  broad- 
casting. 


7:00 

Lanny  Ross:  Sun. 
Yi  hr.  Basic  Plus  Wes- 
tern minus  WWNC 
WBAP  WLS  plus 
WKBF  WIBA  KFYR 
WIOD  WTAR  WAVE 
WSM  WSB  WSMB 
KVOO  WFAA  KTBS 
WSOC   WDAY  WMC 


7:15 

Tony  and  Gus:  Mon. 
TueB.  Wed.  Thurs  Fri. 
X  hr.  WJZ  and  Net- 
work 


Lum  'n'  Abner:  Mon. 
Tues.  Wed.  Fri.  Yi 
hr.  WJZ  WBZ  WBZA 
WSYR  WENR 
Graham  McNamee: 
Tues.  Thurs.  Ya.  hr. 
WJZ   only 


7:45 

Dangerous  Paradise: 

Mon.  Wed.  Fri.  Yi,  hr. 
Basic  Plus  KTBS  WSM 
WSB  WFAA  WKY 
WLW  WHO 


8:00 

NBC  String  Sym- 
phony: Sun.  %  hr. 
WJZ    and     Network 

Eno      Crime      Clues: 

Tues.  Yi  hr.  Basic 
minus  WHAM  WENR 
plus    WLW    WLS 

Hal  Kemp  Orchestra: 

Wed.  H  hr.  WJZ  and 
Network 

Irene  Rich:  Fri.  M 
hr.  Basic  minus  WJR 
WGAR  WENR  KWK 
plus  WLS  WSM  WMC 
WSB    WAVE 

Operatic  Gems:  Sat. 
Yi  hr.  WJZ  and  Net- 
work 

Lucille  Manners:  Fri. 
Y.  hr.  WJZ  and  Net- 
work 


8:30 

Evening      in      Paris: 

Mon.  Yi  hr.  WJZ  and 
Network 

Welcome  Valley, 
Edgar  A.  Guest:  Tues. 
Yi  hr.  Basic  plus 
WCKY    WMT 

House  of  Glass:  Wed. 
Yi  hr.  Basic  minus 
WBZ  KWK  plus  WMT 
WCKY 

Kellogg  College 
Prom,    Ruth    Etting: 

Fri.  \i  hr.  Basic  plus 
WFIL    WCKY    WMT 

Goldman  Band:  Sat. 
one  hr.  WJZ  and  Net- 
work 


9:00 

Melodious    Silken 

Strings    Program: 

Sun.  Yi  hr.  Basic  plus 
Western  minus  WTMJ 
KSTP  WBAP  WEBC 
WOAI  plus  WLW 
WIOD  WAVE  WSM 
WSB  WMC  WJDX 
WSMB  WFAA  KTBS 
KTHS 

Sinclair       Minstrels: 

Mon.  Yi  hr. — Basic 
plus  Western  plus  WSB 
WIBA  WDAY  KFYR 
WFAA  WIS  WIOD 
WSM  WSMB  WJDX 
KTBS  KVOO  WSOC 
WTAR  WMC  KOA 
WLW  WMT  WAPI 
KDYL 

Our  Home  on  the 
Range,  John  Charles 
Thomas:  Wed.  %  hr. 
Basic  plus  Coast  plus 
WIRE   WMT   WCKY 

Death    Valley    Days: 

Thurs.  Yi  hr. — Basic 
minus  WENR  plus 
WLW  WLS 

9:30 

Cornelia  Otis  Skin- 
ner: Sun.   X  hr.  Basic 

Princess  Pat  Players: 

Mon.      Yi     hr.      Basic 


Armour    Hour 
Baker:     Fri.. 
Basic    plus    W 
minus    WPTF 
plus  Coast  plus 
WSM    WMC 
WAPI   WSMB 
WAVE  WCKY 


Phil 

hr. 
estern 
WBAP 
WIOD 
WSB 
WFAA 


National  Barn  Dance: 

Sat.    Hour.    Basic    plus 
WLS  WKBF 


10:00 

Road    to    Yesterday: 

Sun.  Yi  hr.  WJZ  and 
Network 

Raymond  Knight: 
Mon.  1  hr.  WJZ  and 
Network 

Fibber  McGee  and 
Molly:  Tues.  Yi  hr. 
Basic  plus  WFIL 
WCKY  WMT 
Hits  and  Bits:  Wed. 
Yi  hr.  WJZ  and  Net- 
work 


10:30 

Stones     of     History: 

Sun.    Yi  hr.    WJZ   and 
Network 

Heart  Throbs  of  the 
Hills:  Tues.  Yi  hr. 
WJZ  and  Network 
NBC  Symphony  Or- 
chestra: Wed.  Yi  hr< 
WJZ  and  Network 
Carefree  Carnival: 
Sat.  Yi  hr.  WJZ  and 
Network 


BROADCASTING       COMPANY 


7:00 

K-7:  Sun.  Yi  hr.  WEAF 
and  Network. 


7:15 

Uncle  Ezra's  Radio 
Station:  Mon.  Wed. 
Fri.  WEAF  and  net- 
work 


7:30 

Sigurd  Nilssen,  basso 

Graham     McNamee: 

Sun.  Y*.  hr.  WEAF 
WTAG  WJAR  WCSH 
WRC  WGY  WTAM 
WWJ  WSAI  WMAQ 
KSD  WOW  WBEN 
Rhythm  Boys:  Mon: 
%  hr.  WEAF  and  Net- 
work 

Molls  Minstrel 
Show:  Thurs.  H  hr. 
Basic  minus  WBEN 
WFI   WEEI  WTIC 


7:45 

The  Fitch  Program: 

Sun.  Ji  hr.  Basic  minus 
WEEI  WDAF  plus 
CFCF  WKBF 
You  and  Your  Gov- 
ernment: Tues.  Y  hr. 
Thornton  Fisher:  Sat. 
Y  hr.  WEAF  WTIC 
WTAG  WJAR  WCSH 
KYW  WHIO  WRC 
WGY  WBEN  WTAM 
WWJ  WMAQ  KSD 
WOW  WIBA  KSTP 
WEBC  WDAY  KFYR 
WRVA  WPTF  WTAR 
WSOC  WWNC  WIS 
WJAX  WIOD  WFLA 
WAVE  WMC  WAPI 
WJDX  WSMB  WSB 
WCAE  WSAI  WIRE 
WSM 


8:00 

Major  Bowes  Ama- 
teur Hour:  Sun.  Hour 
Complete  Red  Net- 
work 

Leo  Reisman:  Tues. 
Yi  hr.  Basic  minus 
WSAI  plus  Western 
minus  WUAI  WFAA 
plus  Southern  minus 
WRVA  WAVE  plus 
WKBF  WIBA  WDAY 
KFYR  WSOC  WTAR 
One  Man's  Family: 
Wed.  Yi  hr.  Complete 
plus  KTBS  WCKY 
KFYR  WDAY  WIBA 
Rudy  Vallee:  Thurs. 
Hour  Complete  plus 
KFYR  WDAY 
Cities  Service:  Fri. 
Hour  —  Basic  minus 
WMAQ  plus  Western 
plus  Coast  plus  CRTC 
KOA  KDYL 
Lucky  Strike  Pre- 
sents: Sat.  one  hr. 
Basic  plus  Western 
plus  Coast  plus  WIBA 
KTBS  WMC  WSB 
WAPI  WJDX  WSMB 
WAVE 


8:30 

Voice    of    Firestone: 

Mon.  Yi  hr.  Basic 
plus  Western  minus 
WFAA  WBAP  KTA'R 
plus  Southern  minus 
WRVA  WAPI  .  plus 
WDAY  WKBF  WIBA 
KFYR ;  WSOC  WTAR 
KTBS 

Lady  Esther,  Wayne 
King:  Tues.  Wed.  Yi 
hr.  Basic  minus  WFBR 
plus  WTMJ  KSTP 
WKY  KPRC  WSM 
WSB  WMC  WOAI 
WKBF  WSMB  WBEN 
WTIC   WBAP   KVOO 


9:00 

Manhattan  Merry  Go 
Round:  Sun.  Yi  hr. 
Basic  minus  WBEN 
WCAE  WEEI  plus 
WTMJ  KSTP  WEBC 
CFCF  plus  Coast 
A  and  P  Gypsies: 
Mon.  Yi  hr.  Basic 
Ben  Bernie:Tues.  V6  hr. 
— Basic  minus  WDAF 
plus  WTMJ  KSTP 
WDAY  KFYR  WMC 
WSB  WBAP  KTBS 
KPRC  WOAI  KOA 
WFI  KVOO 
Town  Hall  Tonight: 
Wed.  Hour — Basic  plus 
WIS  WJAX  WIOD 
WSB  WTMJ  KTBS 
KPRC  WOAI  KSTP 
WRVA  WSMB  KVOO 
WKY  WEBC  WPTF 
WSM  WMC 
Show  Boat  Hour: 
Thurs.  Hour — Com- 
plete Red  Network 
Waltz  Time:  Fri.  Yi 
hr.  Basic  minus  WEEI 
Radio  City  Party:  Sat. 
Yi  hr.  Complete  Red 
Network 
9:30 

American  Musical 
Revue:  Sun.  Yi  hr. 
Complete  Red  Network 
Eddie  Duchin:  Tues. 
Yi  hr.  Complete  minus 
WSAI  WAPI  WFAA 
plus  WIBA  WSOC 
KGAL  WDAY  KTHS 
KFSD  KTBS  KFYR 
KGIR  WKBF 
Al  Jolson:  Sat  one  hr. 
Red  plus  KYW  WHIO 
WIBA  KSTP  WEBC 
WDAY  KFYR  KOTA 
WTMJ  WRVA  WPTF 
WWNC  WIS  WJAX 
WIOD  WFLA  WTAR 
WSOC  KGIR  KGHL 
KPO  KFI  KGW 
KOMO  KHQ  KFSD 
KTAR  K0YL 


10:00 

Tent       Show       with 

Charles     Winninger: 

Sun.  one  hr.  Basic  plus 
KSTP  WTMJ  WEBC 
KFYR  WDAY  WIBA 
plus  Coast 

Contented   Program: 

Mon.  Yi  hr.  Basic  plue 
Coast  plus  Canadian 
plus  KSTP  WTMJ 
WEBC  KPRC  WOAI 
WFAA  KFYR  WSM 
WMC    WSB    WKY 

Palmolive:  Tues.  hour 
— Hasic  minus  WFI 
WTIC  plus  Coast  plus 
Canadian  plus  Southern 
minus  WAPI  plus 
WDAY  KFYR  WSOC 
KGIR  KFSD  KGHL 
WKBF 

Whiteman's  Music 
Hall:  Thurs.  Hour- 
Complete  plus  WDAY 
KFYR  KTBS  KTHS 
WIBA 

Campana's  First 
Nighter:  Fri.  Yi  hr. 
Basic  plus  Western 
minus  KVOO  WBAP 
KTAR  plus  WSMB 
WMC    WSM    WSB 


10:30 

Ray  Noble  Orches- 
tra: Wed.  Yi  hr.  Basic 
plus  KYW  WKBF 
plus  Coast  plus  WSM 
WMC  WSB  WAPI 
WJDY  WSMB_WAVE 

Circus  Nights  with 
Joe  Cook:  Fri.  Yi  hr. 
WEAF    and    Network 


11:00 

Orchestra:  Mon.  Yi  hr. 
Orchestra:  Tues.  Yhr. 
Orchestra:  Wed.  Yhr. 
Orchestra:  Fri.  Yi  hr. 
Orchestra:  Sat.   Yi  hr. 

11:15 

Shandor:   Sun.    Y   hr. 

WJZ  and   Network 

11:22 

Ink  Spots:   Mon.   Fri. 

WJZ   and    Network 

11:30 

Orchestra:  Sun.  Yi  hr. 
Ray    Noble    Orches- 
tra:   Mon.    Yi   hr. 
Orchestra:  Tues.  Hhr. 
Orchestra:Thurs.  Hihr 


Jack  Benny's 
gone!  In  his  place 
is  a  new  musical 
starring  Lanny  Ross 
and  the  music  of 
Howard  Barlow,  bor- 
rowed for  the  sum- 
mer from  CBS.  The 
program  will  be 
built  around  a  se- 
ries of  State  Fairs, 
held  in  d  if f erent 
parts  of  the  country. 
Lanny  will  stay  in 
New  York  to  do  his 
singing,  however,  so 
that  he  can  remain 
on  Show  Boat  .  .  . 
Amos  V  Andy  have 
switched  to  the  Red 
network. 


11:00 

Orchestra:  Mon:  Yi 
hr.  Network 
Reggie  Childs 
Orchestra:  Tues.  Yi  hr. 
John  B.  Kennedy: 
Wed.  Yi  hr. 
George  R.  Holmes: 
Fri.  \i  hr.  Network 
11:15 

Jesse    Crawford,    or- 
ganist:   Mon.     Y    hr. 
Network 
11:30 

Jolly  Coburn  Orches- 
tra: Mon.  Wed.  Fri. 
Yi  hr.  Network 
National  Radio 
Forum:  Thurs.  Yi 
hr.  Network 
11:45 

The  Hoofinghams: 
Mon.  Tues.  Wed.  Thurs. 
Fri.  Yi  hr.  WEAF  and 
Network 

Guy  Lombardo  is 
lost  to  NBC  audi- 
ences, having 
switched  sponsors 
and  networks  .  .  . 
Max  Baer,  recently 
defeated  heavy- 
weight champion, 
has  also  finished  his 
radio  series  .  .  . 
Music  at  the 
Haydn's,  ballyhooed 
this  winter  as  hav- 
ing great  promise, 
has  quietly  folded 
its  tent  and  silently 
stolen  away.  It  is 
reported  that  Mrs. 
Berg  is  auditioning 
a  script  show  to 
take  its  place. 


55 


Two  Grand  Slants  on  Ben  Bernie:    The  Secret  of  His  Serious  Misfortune 


Ben  was  warming  the  bench,  playing 
second  fiddle  to  the  varsity  heroes. 

He  sat  beside  the  coach  during  one  of 
the  big  games,  a  puny  kid,  a  substitute 
waiting  for  his  chance.  Only  a  few  minutes 
were  left  in  the  game.  Some  one  had  to  go 
in  and  relieve  the  tired,  limping  half- 
back; someone  who  could  carry  a  straight 
message  from  the  coach  to  the  captain  on 
the  field.    Bernie  was   chosen. 

Amid  wild  cheers  he  trotted  out.  The 
ball  was  snapped,  young  Ben  grabbed  it. 
He  tore  down  the  field  toward  the  goal 
posts.  He  dodged  would-be  tacklers, 
shook  the  grasps  of  others  from  his  body, 
and  then,  in  the  lengthening  shadows  of 
the  goal  posts,  he  met  one  brawny  tackle 
who  could  not  be  shaken  loose. 

The  two  of  them  went  down.  Ben's  face 
ground  into  the  mud.  Instantly  several 
more  heavyweights  piled  on  top.  When 
they  carried  Ben  from  the  field  on  a 
stretcher,  he  didn't  hear  the  cheering  from 
the  bleachers  or  the  blaring  of  the  band. 
In  the  dressing  room  he  didn't  see  the 
curious  expression  on  the  doctor's  face  as 
the  old  man  shook  his  head  gravely  and 
"spoke  about  a  cracked  spine. 

WW7IIHN  Ben  regained  consciousness, 
~  ™  the  coach  was  sitting  beside  his  hos- 
pital cot. 

"You'll  have  to  stay  here  and  rest," 
the  coach  told  him  soberly,  "or  else  use 
crutches  the  rest  of  your  life." 

Crutches?  Rest?  Ben  was  dazed,  but 
he  knew  he  couldn't  stay  there  and  rest. 
His  family  was  poor.  Who  would  pay  the 
bill?  Besides,  his  father  would  probably 
give  him  a  good  scblag,  even  now,  for 
coming  home  so  late.  He  wouldn't  mind 
the  licking  so  much;  it  was  the  long 
lecture  that  preceded  it  which  Ben 
dreaded. 

His  back  was  braced  and  strapped 
tightly.  His  body  ached  as  he  climbed  the 
tenement  stairs.  It  was  agony  to  move 
or  even  to  breathe;  but  Ben  would 
rather  feel  the  grinding  pain  than  tell 
his  father  he  had  disobeyed  him  and 
played  the  dangerous,   forbidden  game. 

Not  once  during  the  dreadful  weeks 
that  followed  did  he  mention  what  had 
happened,  to  anyone.  His  family  noticed 
his  slinking,  his  silent,  unusual  behavior. 
More  than  once  the  pain  became  too 
dreadful  for  him  to  bear.  He  stayed  home 
from  school  and  told  his  mother  he  had 
a  cold.  She  dosed  him  with  sulphur  and 
molasses,  when  he  should  have  been  in 
a  hospital. 

Gradually  his  injury  began  to  knit.  But 
to  Ben's  horror,  his  spine  was  not  straight. 
Even  he  could  not  discipline  that  crooked 
spine  into  normal  growth.  When  he  was 
graduated  from  high  school  he  feared 
more  than  ever  that  his  secret  would  be 
discovered,  because  he  couldn't  be  away 
from  home  all  day. 

He  was  eighteen  years  old,  now,  and  he 
began  looking  for  a  job.  He  found  one — 
at  Fifty-eighth  Street  and  Lexington 
Avenue,  playing  violin  in  an  ice  cream 
parlor.  Triumphantly  Ben  told  his 
father  that  now  he  could  work  his  way 
through  college,  but  he  would  have  to 
strike  out  on  his  own.  What  he  neglected 
to  say  before  he  packed  up  to  leave  home 
was  that  the  salary  on  his  new  job  was 
three  dollars  a  week  and  ice  cream  sodas. 
For  money  to  pay  his  board  and  room, 
he  coached  minstrel  shows  at  a  school  a 
few   blocks  away. 

"That  kid  grabbed  any  kind  of  job," 
his  brother  told  me.  "He  was  working 
his   way    through    college,    studying    engi- 


(Continued  from  page  30) 

neering  by  day  and  polishing  cut  glass  in 
a  dingy  shop  on  Duane  Street  at  night. 
During  vacations,  he  worked  as  office  boy 
in  the  Bank  of  Commerce.  He  was 
ambitious;  he  had  guts  enough  to  carry 
on  through  pain  and  unhappiness  without 
a  whimper.  He  didn't  have  time  to  be- 
come morbid  or  despondent;  when  his 
aching  back  interfered  with  his  violin 
playing,  he  tore  the  bandage  off." 

When  I  tried  to  talk  to  Ben  about  this 
during  one  of  the  few  free  moments  he 
had  at  rehearsals,  he  just  laughed  it  off. 

"Let's  talk  about  the  first  guy  I  ever 
teamed  up  with,  instead,"  he  said,  rais- 
ing gnomish  eyebrows.  "His  name  was 
Charlie  Klass.  And  we  had  a  swell  time, 
too.  We  didn't  have  much  money,  but 
we  did  have  Klass,  with  a  capital  K!  We 
were  too  broke  to  think  about  my  back; 
if  it  hurt,  1  swallowed  an  aspirin  and 
went  on  anyway." 

He  did.  Through  heartache  and  hunger 
he  "went  on,"  until  he  learned  to  laugh 
at  everything.  When  Klass  left  the  team, 
Ben  met  Phil  Baker.  Phil  would  carry 
Bernie's  violin  to  the  theatre  and  hang 
around  his  dressing  room  in  stage-struck 
awe;  he  considered  Ben  a  combination  of 
Barrymore  and  Kreisler.  So  did  Ben.  So 
he  took  young  Baker  into  his  act. 

They  played  top  spots  in  every  small 
house  from  Des  Moines,  Iowa,  to  Bay- 
onne,  New  Jersey.  In  big  towns  they 
moved  down  a  bit  on  the  bill,  but  they 
got  in  with  their  playing  of  "Nola."  If  all 
else  failed,  they  were  sure  to  bring  down 
the  house  with  their  superb  rendition  of 
"To  a  Wild  Rose." 

Nothing  came  easy  to  these  two.  They 
lived  precariously,   intensely. 

"When  the  last  curtain  had  fallen," 
Brother  Jeff  says,  "they  would  sit  in 
some  cheap  rooming  house  eating  a  can 
of  beans  or  cooking  brackish  coffee,  plan- 
ning grand  futures  for  themselves.  Baker 
would  practice  on  his  accordion  for  hours, 
but  Ben  would  slip  quietly  out  and  go 
to  the  best  hotel  in  town,  to  write  a  letter 
home  on  its  best  stationery,  telling  us  how 
well  everything  was  going  with  him." 

But  things  finally  did  get  better.  The 
team  of  Bernie  and  Baker  was  becoming 
better  known;  Ben  was  making  more 
money  than  he  had  ever  made  before. 
He  began  paying  off  the  debts  he  had 
contracted  in  leaner  years.  And  then 
suddenly,  "Like  a  bolt  of  Scotch  tweed," 
Ben  says,  "just  when  we  were  impress- 
ing the  agents  like  a  nail  in  their  Sunday 
shoes,"  calamity  struck.  The  United 
States  plunged  itself  into  the  World  War. 
Phil  Baker  was  among  the  first  to  enlist. 
The  team  of  Bernie  and  Baker  was  a 
myth;  the  success  of  which  they  had 
dreamed  became  a  mirage.  And  Ben 
hadn't  saved  a  cent! 

E  tried  to  accept  this  as  philosophic- 
ally as  he  had  the  other  bitter  things 
in  his  life,  tried  not  to  look  on  it  as 
tragedy.  But  it  was  no  go.  Two  days 
later  a  letter  arrived  from  his  mother.  She 
told  Ben  that  Jeff  had  enlisted  in  the 
Twelfth  Regiment  of  the  National  Guard. 
Even  little  Herman,  his  kid  brother,  had 
come  home  from  work  wearing  a  navy 
uniform. 

That  night,  after  the  show,  Ben  found 
his  way  to  the  recruiting  office  in  the 
small  town  in  which  he  was  playing.  The 
stern  sergeant  snorted  something  about 
this  being  "a  queer  hour  to  enlist" — 
but  men  were  needed  badly.  His  applica- 
tion filled  out,  Ben  retired  to  a  back 
room  to  wait  for  the  doctors  to  examine 


him.  When  his  turn  came,  they  took  one 
look  at  his  crooked  back  and  booked 
him   "unfit  for  military  service." 

Dejectedly  he  dressed.  "Unfit  for  ser- 
vice. Crippled.  Misfit.  Not  wanted."  The 
hated  phrases  coursed  through  his  whirl- 
ing brain.  For  the  first  time  Ben  Bernie 
realized  how  helpless  that  broken  back 
really  made  him,  how  handicapped  a 
cripple  is  in  a  healthy  world. 

He  thought  this  day  would  pass  into 
oblivion  as  other  bad  ones  had,  without 
even  leaving  a  memory;  thought  he  would 
forget  the  incident  which  had  inspired 
his  sadness.  But  he  couldn't;  the  haunting 
words  scrawled  so  recklessly  across  his 
enlistment  application  followed  him  every- 
where. Bitterly  he  recalls  how  he  was 
forced  to  fiddle  while  the  home  fires 
burned. 

SMI:  went  back  to  his  agent,  asking  to 
**  be  booked  as  a  single  act,  anywhere, 
everywhere,  just  so  he'd  never  have  time 
to  rest  or  think.  One  night  stands,  split 
weeks;  three  shows  a  day,  sometimes 
more,  he  accepted  them  all  to  keep  from 
remembering  the  secret  which  was  his 
greatest  liability. 

Then  one  night  in  Bridgeport  he  would 
have  liked  to  scream  it  across  the  foot- 
lights, but  he  didn't.  The  theater  was 
packed,  crammed  from  orchestra  to  gal- 
lery with  teeming,  unruly  Polish  labor- 
ers from  near-by  ammunition  factories. 
They  didn't  know  about  Ben's  crooked 
and  twisted  spine;  they  didn't  know  that 
the  bitterest  dose  he  had  ever  been  forced 
to  swallow  was  to  see  his  partner  and 
his  brothers  go  to  war  while  he  remained 
to  play  a  violin.  They  knew  only  that  he 
was  nervous  about  something,  because 
now  and  then  a  sour  note  crept  in.  He 
could  be  made  a  symbol  for  their  fanati- 
cal patriotism!  With  catcalls  and  bom- 
bardments of  tomatoes,  they  chased  him 
from  the  stage. 

"Get  a  gun  and  fight,"  they  screamed, 
as  he  retreated  from  the  avalanche  of 
vegetables. 

In  the  wings  another  trouper  watched. 
Julius  Tannen,  idol  of  the  stage,  pushed 
a  lighted  cigar  into  Ben  Bernie's  mouth 
and  yelled  at  him,  "Don't  be  afraid, 
kid.    Go  out  there  and   talk'" 

He  pushed  Ben  back  onto  the  stage,  and 
Ben  did  talk.  He  let  loose  a  (low  of  the 
old  East  Side  gashouse  district's  finest 
that  left  the  munitions  makers  gasping. 
He  toyed  nervously  with  the  first  cigar  he 
had  ever  smoked,  as  though  it  were  a 
hand  grenade  which  might  explode  at  any 
moment.   But   he  finished  his  act. 

That  was  all  right  for  Bridgeport,  but 
other  towns  weren't  keen  for  single  acts. 
They  wanted  larger  shows  with  gaudy 
trimmings.  Bookings  became  scarcer. 
Ben  refused  to  hang  around  the  old 
haunts,  where  people  continually  asked 
why  he  hadn't  enlisted.  And  he  couldn't 
go  on  borrowing  money  without  some 
hope  of  repaying  it.  Spiritually  and 
financially,  he  had  reached  bottom.  Finally 
he  was  forced  to  take  a  job  in  the  Hay- 
market  Cafe,  one  of  the  toughest  dives 
on  the  old  Bowery.  He  played  for 
"throw  money"  and  meals,  played  for 
men  too  drunk  to  realize  they  were  lis- 
tening to  a  musician  who  could  have  been 
playing  the  Palace  but  for  the  fact  that 
he  had  lost  confidence  in   himself. 

But  again  Ben  refused  to  let  adversity 

overpower  him.   He  had   risen   above   the 

Ghetto;    he    would    not    let    himself    be 

side-tracked   now'  in   the   Bowery.  An  old 

(Continued  on  page   58) 


56 


RADIO     MIRROR 


"yot/'R£  £ASY  OAf  TH£  £Y£S,  J£ANI£- 
/  COULD  LOOK  A 


Romance  c 

to  the  girl  who  guards 

against  Cosmetic  Ski 


SMOOTH,  LOVELY  SKIN  wins 
romance  —  and  keeps  it.  So 
how  foolish  it  is  to  let  unattrac- 
tive Cosmetic  Skin  destroy  the 
loveliness  that  should  be  yours! 

Cosmetics  Harmless  if 
removed  this  way 

It  is  when  cosmetics  are  not 
properly  removed  that  they  choke 
the  pores — cause  the  ugly  pore 
enlargement,  tiny  blemishes, 
blackheads,  perhaps — that  are 
signs  of  Cosmetic  Skin. 

Lux  Toilet  Soap  is  especially 
made  to  remove  cosmetics  thor- 
oughly. Its  ACTIVE  lather  goes 
deep  into  the  pores,  gently  re- 
moves every  trace  of  dust,  dirt, 


stale  cosmetics.  Use  all  the  cos- 
metics you  wish!  But  to  protect 
your  skin — keep  it  lovely — use 
Lux  Toilet  Soap  ALWAYS  before 
you  go  to  bed  at  night  and  before 
you  renew  your  make-up  during 
the  day.  9  out  of  10  screen  stars 
use  Lux  Toilet  Soap ! 


USE  ROUGE  AND  POWDER? 

YES,  OF  COURSE.'  BUT 

THANKS  TO  LUXTbllET 

Soap  i'm  not  a  bit 

afraid  of  Cosmetic  Skin 

Joan 
Bennett 


57 


friend,  Paul  Whiteman.  encouraged  him 
to  organize  an  orchestra  of  his  own,  gave 
him  hope  and  courage  which  Ben  could 
no  longer  give  himself. 

With  his  new  band,  vaudeville  opened 
its  arms  once  more  to  the  Old  Maestro. 
Soon  he  was  a  headliner.  Radio  offered 
him  a  program,  and  he  broke  all  records 
by  staying  with  the  same  sponsor  for  six 
years.  Hollywood  beckoned.  They  offered 
him  a  king's  ransom  to  appear  before  the 
camera  as  a  breezy,  fast-talking,  fast 
acting,  semi-acrobatic  star.  But  Ben  could 
not  do  the  strenuous  things  the  movies 
expected  of  him.  He  accepted  much  less 
money,  but  he  did  enter  pictures  as  an 
orchestra  leader.  Another  obstacle  had 
been  overcome;  he  emerged  victorious,  a 
big  box-office  name.  Still  no  one  knew 
about  his  back.  Hollywood's  gay,  ritzy 
crowd  misunderstood  for  snobbery  his  re- 


(Continued  from  page  56) 
fusals  to  go  on  all-night  binges  and 
moonlight  swimming  parties  which  would 
have  kept  him  up  until  dawn.  They  in- 
vited him  time  and  again  to  ride  the 
chutes  or  roll  around  in  the  "crazy  barrel" 
at  Venice  Beach.  But  he  refused,  and 
eventually  his  phone  stopped  ringing. 

What  that  broken  back  has  cost  him 
in  pain  and  misery,  in  lost  money  and 
lost  friendships,  only  Ben  can  tell.  And 
he  would  like  to  carry  the  secret  with 
him  to  his  grave.  But  one  thing  that  in- 
jury gave  him,  which  neither  friends  or 
money  could  have  given  him,  in  his 
philosophy  of  life,  his  appreciation  and 
understanding   of   the  less  fortunate. 

One  man  alone,  even  more  than  the 
boys  in  his  band  who  worship  him,  can 
vouch  for  Ben's  generosity  and  kindness 
— a  little  blind  chap  in  Chicago  who 
writes  gags  for  Ben.  Good  or  bad,  used  or 


unused,  he  gets  a  nice  big  check  for  them 
by  return  mail,  regularly.  Ben  knows 
what  it  means  to  be  deprived  of  some- 
thing so  essential  in  this  busy  world,  and 
that  blind  man  in  Chicago  will  be  taken 
care  of  as  long  as  Ben  is  able  to  take 
care  of  himself. 

Today  he's  tops.  Radio  and  stage 
audiences  adore  his  brand  of  smart 
chatter  combined  with  smart  music.  They 
like  some  of  his  gags  because  they  are 
so  new,  some  because  they  are  so  old; 
they  even  like  the  way  he  shifts  his  cigar 
about.  But  they  don't  know  that  his  first 
cigar  shifted  just  as  nervously  one  night 
on  a  stage  strewn  with  vegetables,  or 
that  he  took  the  scallions  with  the  same 
gallantry  with  which  he  accepts  orchids 
today.  They  will  never  know  how  often 
his  humor  is  forced,  even  exaggerated  to 
hide  the  agony  of  a  smarting  back. 


Two  Grand  Slants  on  Ben  Bernie:  Confessions  of  His  Pursuit  of  Lady  Luck 


at  the  track.  Maybe  I  got  mixed  up  out 
there.  Maybe  the  nags  couldn't  read  my 
writing.  Anyway,  the  system  lost,  and  1 
walked  home  from  Santa  Anita.  But  the 
"1  Will"  spirit  prevailed  and  I  tried  it 
again  .  .  .  and  again. 

Once  in  a  while  things  broke  right  and 
you  did  right  well  by  your  Old  Maestro, 
Lady  Luck.  There  was  the  day  Azucar 
ran.  "Well,  now  there,  Bernie,  m'lad,  is 
a  real  name  for  a  horse,"  said  I. 

1  thought  of  Al  Zukor.  1  thought  of 
all  the  Paramount  pictures  he  was  going 
to  make  of  Bernie,  the  actor — 1  hoped. 
And  thought  1,  "What  is  good  enough 
to  be  called  Azucar  is  good  enough  for 
Bernie."  And  so  'elp  me,  the  horse 
bounced  in  at  twelve  to  one  with  the 
Bernie  financial  chart  taking  a  big  boom 
skyward.  But  then  there  were  other 
horses  that  had  to  be  kept  fed  and 
clothed.  And  I  couldn't  forget  the  poor 
old  bookies.  What  would  they  do  if  good 
old  Bernie  let  them  down?  So  the  profits 
went  right  back  and  Bernie  started  walk- 
ing home  again. 

>HYSICALLY  I  was  in  the  pink  of 
condition  after  all  those  hikes  back 
through  the  mountainous  roads  of  Cali- 
fornia. But  financially  the  Old  Maestro 
was  in  the  red.  Even  that  might  not  have 
been  so  bad.  But  what  really  got  me  was 
learning  that  Uncle  Sam's  tax  collectors 
have  no  sense  of  humor. 

You  can't  imagine  how  they  complained 
because  I  listed  four  bookies  as  depend- 
ents! I  had  to  rewrite  my  whole  income 
tax  report,  so  'elp  me! 

At  least  the  Bernie  system  of  playing 
the  thoroughbreds  was  easier  than  trying 
to  play  the  market.  I'm  still  trying  to 
dope  out  one  of  those  statistical  reports. 
Debits  .  .  .  credits  .  .  .  par  values  .  .  . 
yields  .  .  .  appraisals  .  .  .  wharfage  .  .  . 
surcharges. .  .profits. 

Just  when  I  thought  I  had  licked  it  I 
woke  up  to  the  fact  I'd  been  studying 
the  road  map  to  Pittsburgh!  So  I  de- 
cided to  stick  to  bridge. 

That's  my  racket.  The  Bernie  one-two- 
three  system.  Yowsah!  Bid  one,  should 
have  made  two,  went  down  three! 

Did  I  tell  you  about  the  bridge  I 
played  in  Hollywood?  No?  Well  bend 
back  your  ears,  youse  guys  and  youse 
gals,  and  grab  a  load  of  this.  Boy,  how 
they  took  me!  All  because  I  wasn't  on  to 
the  Hollywood  language.  I'll  never  for- 
get my  first  bridge  game  out  there,  with 
Irving  Thalberg,  Sam  Goldwyn  and  one 
of    the    Marx    bovs.     Great    guys,    those 

58 


{Continued  from  page  31) 

Marx   brothers.   X    marx  the  spot. 

We  sat  down  to  play  in  a  cozy  little 
nook  with  nineteen  marble  pillars,  eight 
butlers  and  a  remote  control  bar.  Just 
the  kind  of  a  place  Belshazzar's  third 
palace  must  have  been.  Quiet,  and  homey, 
y'know.  Some  one  mumbled  something 
about  playing  for  the  usual  fourth. 

"Ah,"  thought  Bernie  to  myself,  "a 
nice,  quiet,  friendly  little  game.  Only  a 
fourth  of  a  cent  a  point,  m'lad." 

WBF.IN'G  just  a  kid  from  the  small  coun- 
**  try  I  added  a  quick  "Uh,  huh." 

We  played.  I  lost.  When  I  got  the 
good  old  check  book  out  to  pay  off — I 
found  out  that  we  hadn't  been  playing 
for  a  quarter  of  a  cent  a  point  after  all. 

IT  WAS  A  QUARTER  OF  A  DOL- 
LAR A   POINT! 

Two  bits  a  shot  in  a  bridge  game  is  a 
lot,  when  you  lose.  After  paying  off  I 
went  back  to  my  hamburger  diet.  Not 
that  I  minded,  but  they  put  too  much 
onion  and  salt  on  hamburgers  out  in 
Hollywood.    Yowsah! 

Now,  guys  and  gals,  that  we've  gotten 
around  to  the  food  let  me  tell  you  about 
the  time  steaks  almost  cost  me  $100 
apiece.  Almost,  say  I,  but  it  wouldn't 
have  been  almost  if  it  hadn't  been  for 
you,  Lady  Luck. 

That  was  when  some  of  the  boys  were 
opening  up  a  big  new  joint  down  east. 
They  wanted  us  to  come  and  eat  on  the 
house,  believe  it  or  not.  So  the  eight  of 
us  go,  after  I  tell  the  boys  that  I'm  not 
going  to  gamble  in  their  nice  new  Casino. 
Came  the  swellest  steaks,  the  mosta  of 
the  besta  that  any  cow  ever  produced. 
To  the  weakened  Bernie  molars  that  thar 
beef  was  a  delight  and  a  pleasure. 

So  in  a  jovial  and  full  mood  the  Old 
Maestro  decided  to  look  over  the  gambling 
casino.  Already  some  of  the  lads  had 
been  losing,  one  $100  at  roulette,  an- 
other -1j>50  with  the  dice.  Somehow  or 
other  Bernie  got  tangled  up  with  those 
dice.  The  first  thing  I  knew  I'd  dropped 
$800,  after  I'd  promised  myself  not  to 
go  near  the  dice.  Forty  dollars  was  all 
I  had  left  when  in  walks  Lady  Luck.  No- 
body but  the  grand  old  gal  herself  could 
have  made  those  thirty-six  passes  straight! 
By  that  time  they'd  closed  up  the 
Casino.  Bernie  and  the  Lady  had  taken 
them  for  all  the  oughdav  thev  had  on 
hand.  1  walked  out  with  $5,600.  Thanks. 
Lady  Luck. 

Oh,   yes,    and    there   was   another   time. 


L.L.,  when  you  came  along  on  my  arm. 
That  was  just  after  B.B.  and  all  the  lads 
left  Chicago  after  three  full  and  hapov 
years  at  the  College  Inn.  We  had  to  ride 
all  night  in  a  bus  and  we  were  sound 
asleep  when  all  of  a  sudden  there  was 
a  terrific  crash  and  bang.  The  bus  spilled 
over  on  its  side  and  we  inside  spilled 
over  each  other.  I  yelled  to  the  lads  to 
take  it  easy  and  keep  quiet.  Nobody  was 
hurt,  thanks  to  you.  Lady  Luck. 

However,  nothing  can  daunt  the  Bernie 
spirit.  Dawn  was  just  breaking  over  the 
hills.  The  sun  was  just  coming  up.  It  was 
getting  light  enough  to  see.  Then  a 
thought   struck  me. 

"Hey."  yelled  I.  "Drag  out  my  golf 
clubs.  Here's  where  I  get  some  dawn 
practice  with  that  mashie  that's  been 
getting  my  goat!" 

AND  as  dawn  came  up  over  Illinois 
there  was  the  Old  Maestro  whacking 
golf  balls  into  the  pasture.  The  lads  took 
a  picture  of  that.  In  fact  I  tried  to  use 
that  same  affair  as  a  stunt  in  my 
movie,  "Stolen  Harmony."  but  so  'elp  me, 
the  lads  out  in  Hollywood  wouldn't  stand 
for  it.  They  said  it  wasn't  true  to  life, 
that  no  one  would  ever  do  it! 

Ah,  well,  things  happen  that  way 
sometimes.  But  this  thing  has  to  stop 
sometime.  So  if  all  youse  guys  and  youse 
gals  who  read  Radio  Mirror  will  permit, 
the  Old  Maestro  will  close  on  a  pleasant 
note,  a  very,  very  pleasant  note — George 
Olsen's  golf  game. 

Y'know.  for  yars  and  yars  that  lad 
has  been  trying  to  take  the  Bernie  on  the 
golf  course.  Why  many's  the  morning 
that  he  has  waked  us  in  the  early  dawn- 
ing. There's  a  gleam  in  his  eye  and  a 
nasty  grin  on  his  face,  and  if  you  know 
the  Olsen  grin  you  can  imagine  what  a 
terrible  thing  it  is  when  it  gets  nasty. 

So  there's  nothing  for  it  but  to  find 
the  plus  fours,  the  sticks  and  thence  by 
taxi  to  the  club.  Always  George  starts 
out  with  that  determination.  Always  he 
comes  home  hurt  and  beaten  and  un- 
happy. Then  he  writes  a  check  and  goes 
home  to  ponder.  Why  just  the  other  day 
Ethel  Shutta  told  me  that  her  husband 
spends   his   nights   scheming   to   beat   me. 

There's  only  one  thing  wrong  with 
this  beautiful  picture.  When  George 
makes  out  the  check  for  me  he  always 
makes  it  out  to  ''Louse  Bernie."  And 
dammit,  man,  I  have  to  endorse  it  as 
"Louse   Bernie"    to   cash    it! 


RADIO     MIRROR 


59 


anniversary  of  playing  from  the  Hotel 
Tai't  in  New  York  City,  lie  recalled  re- 
cently that  of  the  eighteen  persons  pres- 
ent at  his  first  opening,  ten  were  rela- 
tives. When,  he  broadcasts  again,  don't 
expect  to  hear  Loretta  Lee  singing  with 
his  orchestra.  George  and  Loretta  dis- 
agreed over  who  should  manage  her.  so 
now  his  singer  is  nineteen-year-old  Dollie 
Dawn,  from  Bloomfield.  New  Jersey.  She 
resembles  Sylvia  Sydney,  and  already 
motion  picture  companies  are  said  to  be 
interested  in  her. 

Here's  a  case  where  a  ship  literally  did 
come  in.  Patti  Chapin.  new  Columbia 
singing  star,  couldn't  get  a  break  on  big 
time  radio  until  >he  went  on  a  West  Indies 
Cruise  and  met.  on  the  homeward  voyage, 
a  CBS  executive  who  positively  insisted 
she  have  an  audition. 

THEMES   AND    SIGNATURES 

There's  a  startling  listener  interest  in 
the  signature  songs  Howard  Barlow  uses 
on  his  Columbia  programs.  1  asked  him 
about  it.  but  he  couldn't  explain  why 
they  catch  the  fancy  of  his  followers  or 
why  he  selected  them.  Some  people  are 
haunted  by  the  tunes  until  they  write 
in  to  find  out  the  titles.  For  those  who 
haven't  written.  I  shall  attempt  to  lay 
the  ghost  by  listing  the  themes  he  uses: 

(1)  "Musical  Album,"  Wagner's  "Al- 
bum Leaf."  (2)  ".Melody  Masterpieces," 
Rubenstein's  "Melody."  (3)  "Sunday 
Svmphonv  Hour."  "Serenade,"  from  Hay- 
den's  Quartet  in  D  Major.  (4)  "On  the 
Village  Green."  "Shepherd's  Dance,"  from 
the  Henry  the  Lighth  Suite.  (5)  With 
Gene  Baker,  baritone,  Stephen  Foster's 
"Beautiful  Dream."  (6)  With  Mary 
Fastman.  soprano,  "Sweetest  Story  Ever 
Told."  (7)  With  Evan  Evans,  baritone, 
"Evening  Star."  from  Tannhauser. 

For  Paul  Whiteman  listeners,  I  proffer 
this  information  concerning  the  theme 
songs  he  uses  on  his  Thursday  night 
broadcasts.  George  Gershwin's  "Rhap- 
sody In  Blue,"  published  by  Harms,  Inc., 
opens  and  closes  the  program.  Harold 
Arlen's  "You  Said  It,"  published  by  Ager, 
Yellen  and  Bornstein.  Inc.,  introduces 
Lou  Holtz.  Mabel  Wayne's  "Ramona," 
published  by  Carl  Fischer,  Inc.,  presents, 
of  course,  "Ramona.  Again  a  Gershwin 
tune  is  heard  when  his  "Liza,"  published 
by    Harms,    Inc.,    introduces    the     Kings 

Men. 

*      *      * 

TELLING  ALL 

Lven  listeners  who're  so  unmusical  they 
couldn't  triple-tongue  a  cornet,  often 
wonder  just  how  many  of  what  kind  of 
instruments  prominent  radio  orchestras 
use  to  produce  the  kind  of  music  for 
which  they're  distinguished.  And  since 
I  mentioned  last  month,  the  controversy 
between  Fred  Waring  and  Horace  Heidt 
as  to  which  originated  the  technique  of 
using  choral  groups  with  popular  music 
orchestras,  it  seems  quite  the  time  to  give 
the  instrumental  breakdown  and  vocal 
setup  of  the  two  groups.    So  here  you  are. 

Waring's  Pennsylvanians.  Twentv-two 
men  playing  six  saxophones,  five  violins, 
five  trumpets,  four  clarinets,  three  trom- 
bones, three  flutes,  two  banjos,  two  gui- 
tars, mandolin,  marimba,  vibraphone, 
bassoon,  piccolo.  There  are  four  who  can 
take  care  of  the  piano  department  and 
four  men  for  the  drums  and  sundry  tym- 
panni.  Stuart  Churchill,  the  tenor,  seems 
to  do  more  doubling  than  any  of  the 
others,  for  he's   listed   as  being   available 

60 


Facing  the  Music 

{Continued  from  page  35) 

for  banjo,  vibraphone,  drums,  saxophone, 
piano  and  marimba. 

Waring's  vocal  groups.  Soloists:  Stu- 
art Churchill,  tenor;  Johnny  Davis,  scat 
singer;  Poley  McClintock,  frog  voice; 
Rosemary  Lane,  Priscilla  Lane  and  Tom 
Waring.  "Stella  and  the  Fellas":  Stella, 
soprano;  Paul  Gibbons,  baritone;  Craig 
Leitch,  first  tenor;  Ray  Ringwald,  second 
tenor. 

Heidt's  Brigadiers.  Fourteen  men  play- 
ing four  saxophones,  three  clarinets,  three 
trumpets,  two  oboes,  harp  (a  woman. 
Lyzbeth  Hughes,  plays  this),  violin,  bass 
fiddle,  piano,  steel  guitar,  Spanish  guitar, 
English  horn,  French  horn,  trombone, 
flute,  drums  and  vibraharp. 

Heidt's  vocal  groups.  Soloists:  Alyce 
King,  blues  singer;  Steve  Merrill,  tenor; 
Charles  Goodman,  Crosby-faced  baritone; 
Art  Thorsen,  boop-a-dooper;  Mike  V'an- 
deveer,  bass;  Bob  McCoy,  bass-baritone. 
Duet:  Bob  McCoy  and  Lyzbeth  Hughes. 
Four  King  Sisters:  (There  were  six,  all 
really  sisters,  but  two  were  left  behind 
when  Heidt  left  California)  Alyce,  blues 
singer;  Maxine.  soprano;  Louise,  mezzo 
soprano;  Donna,  contralto.  Male  chorus: 
Gordon  Goodman,  tenor;  Jack  Warren, 
tenor;  Al  Dupont,  baritone;  Bob  McCoy, 
bass;  Mike  Vandeveer,  bass;  Charles 
Goodman,  baritone;  Steve  Merrill,  tenor; 
Harold      Wolsey,      tenor     and     whistler. 

Radio  Ramblers:  Art  Thorsen,  boop-a- 
dooper  (and  bass  fiddle);  Jerry  Bowne, 
crooner  (and  trumpeter);  Alyce  King; 
Maxine  King;  Louise  King. 


And  as  you  know,  in  Waring's  case, 
often  his  entire  unit,  instrumentalists  and 
vocalists,  sing  together. 


FOLLOWING  THE  LEADERS 

...  or  how  to  see  some  of  your  favorite 
radio  orchestras  in  action.  Yes,  or  even  to 
dance  to  them.  The  listings  below  tell 
where  the  orchestras  expect  to  be  during 
the  month  of  August.  Really,  it's  a  shame 
that  it's  impossible  to  tell  where  all  of 
them  will  be,  but  the  booking  business  is 
an  uncertain  thing  at  best.  In  fact,  so 
uncertain,  that  even  a  few  of  the  loca- 
tions listed  may  be  changed  before  this 
reaches  .you. 

Berger,  Jack.  Hotel  Astor,  New  York 
City. 

Coakley,  Tom.  Elitch's  Garden,  Den- 
ver, Colo. 

Cummins,  Bernie.  Baker  Hotel,  Dallas. 
Texas.  (He'll  be  there  until  September, 
when  he  returns  to  the  Roosevelt  in  New 
York.) 

Crosby,  Bob.  (Bing's  brother,  as  you 
know.)  Touring  New  England  with  his 
orchestra,  the  nucleus  of  which  is  one  for- 
merly conducted  by  Ben  Pollack.  Will 
play  at  Steel  Pier,  Atlantic  City,  N.  J., 
August  9  to  16. 

Denny,  Jack.  Hotel  Pennsylvania 
Roof,  New  York  City.  Cool  and  restful, 
with  ferryboat  lights  to  be  seen  twink- 
ling on  the   Hudson. 

Dorsey  Brothers.  Glen  Island  Casino 
near  New  Rochelle,  N.  Y. 

Duchin,  Eddie.  Cocoanut  Grove.  Los 
Angeles. 

Ferdinando,  Felix.  Club  Palorma, 
Schenectady,  N.  Y. 

Freeman,  Jerry.  Feltman's,  Coney 
Island.  Famous  for  its  shore  dinners  and 
waiters    wearing    short    Alpine    panties. 


Jack  Fulton  touring  Eastern  States. 
Watch  for  him. 

Gray.  Glen.  On  tour.  And  we're  still 
darned  if  we  can  keep  up  with  him. 

Green,  Johnny.  Hotel  St.  Regis  Roof, 
New  York  City.  Dignity  of  surroundings 
and  atmospheric  coolness  are  pleasant 
these  hot  nights. 

Hall.  George.    Hotel  Taft,  N.  Y.  C. 

Harris,  Phil.  Hollywood  Restaurant, 
Galveston,  Texas. 

Heidt,   Horace.     Drake   Hotel.  Chicago. 

Himber,  Richard.  Just  tearing  around 
on  tour. 

Holtz,  Ernie.  Asbury  Park,  N.  J. 

Hopkins,  Claude.  Still  at  Harlem's 
famed  Cotton  Club. 

Johnson,  Johnny.  Monmouth  Hotel. 
Spring  Lake.  N.  J. 

Jones  Isham.  Steel  Pier.  Atlantic  City. 
N.  J.,  August  16  to  23. 

Kayser,  Kay.  The  Willows,  Pittsburgh. 
Pa. 

Kemp,  Hal.  On  tour.  (He  returns  to 
the  Pennsylvania  Hotel  in  September.) 

King,  Henry.  Mark  Hopkins  Hotel, 
San  Francisco. 

Leafer.  Allen.  Tavern  on  the  Green. 
Central  Park,  N.  Y.  C. 

Light,  Enoch.  Hotel  McAlpin.  New- 
York  City. 

Little,  Little  Jack.  Touring  South  first 
of  the  month.  Sleel  Pier.  Atlantic  City. 
N.  J.,  August  2  to  9. 

Lopez,  Vincent.  Rice  Hotel,  Houston. 
Texas. 

Martin,  Freddie.  Cocoanut  Grove.  Los 
Angeles. 

Meyer,  Harry.  Ausable  Chasm,  Platts- 
burg,  N.  Y. 

Moss,  Joe.  Hotel  Pierre,  New  York 
City.    A  must-dress  place. 

Nichols,  Red.    On  tour  in  East. 

Noble,  Ray.  Rainbow  Room.  Rocke- 
feller Center,  New  York  City.  The  world's 
highest  night  club,  over  sixty  stories  in 
the  air.  City  view  which  is  amazing.  Din- 
ner clothes  acceptable,  but  better  to  dress. 

Raginsky,  Mischa.  Hotel  Commodore. 
New  York  City. 

Reichmann.  Joe.  Waldorf-Astoria. 
New   York  City. 

Sabin,  Paul.  Colony  Surf  Club.  Deal. 
N.  J.  There,  if  too  warm  from  dancing, 
you  can  dip  into  their  private  pool. 

Whiteman.  Paul.  Afternoon  concerts. 
Manhattan  Beach,  New  York. 

Is  FACING  THE  MUSIC  telling  you 
all  you  want  to  know  about  radio  music? 
Write  down  your  questions — they'll  be 
answered  in  this  department.  Use  the 
coupon    below  and  mail  it  to  us. 


To  John  Skinner, 
RADIO  MIRROR, 
1926  Broadway, 
New   York   City. 

I  want  to  know   . 

Name 

Address 


RADIO    MI RROR 


Cornelia's    Jewels 

{Continued  from  page  23) 

dedicated     for     all     time    to    the     stage. 

But  she  gave  few  signs  of  living  up  to 
this  tradition.  As  a  baby,  she  was  so 
homely  that  her  mother  cried  when  she 
took  her  out  in  her  carriage,  was  actually 
ashamed  of  her  only  child.  She  was  al- 
ways tall,  straggly,  skinny  and  awkward. 
Not  all  the  milk  and  raw  eggs  they 
poured  down  the  child's  protesting  throat 
did  any  good;  not  all  the  dancing  and 
elocution  lessons  in  the  world  made  her 
more  poised,  graceful,  or  charming,  or 
gave  her  self-confidence.  Her  sense  of 
color  was  atrocious;  she  dressed  out- 
landishly,  insisting  upon  wearing  dangling 
earrings  and  embroidered  evening  slip- 
pers with  her  plain  middy  and  skirt. 
Cheap  incense  and  perfume  were  her 
gods;  she  spent  her  $1.00  weekly  allow- 
ance on  heavy  Oriental  odors  that  drove 
her  poor  mother  out  of  the  house. 

When  she  was  fourteen  years  old,  she 
stood  five  feet,  six  and  one  half  inches 
in  her  stocking  feet,  at  least  half  a  head 
taller  than  her  classmates.  So  she  always 
tried  to  dress  to  appear  older  than  she 
was.  Her  mother  objected  to  long  dresses 
for  so  young  a  child.  The  moment  the 
door  closed  behind  her,  she'd  rip  the  hem 
of  her  dress,  put  her  stringy  brown  hair 
up  in  a  grown-up  knot  and  trip  on  her 
way,  perfectly  oblivious  to  the  sloppy 
crease  in  her  skirt  where  she  had  ripped 
the  hem.  Just  before  she  got  home,  she'd 
pin  up  the  hem.  She  sewed  it  back  in 
the  privacy  of  her  room. 

/^LWAYS.  perhaps  because  Nature 
^^  seemed  to  favor  her  so  little  in  looks 
when  sFie  was  very  young,  she  has  worked 
doubly  hard  to  accomplish  something. 
She  tells  you,  quite  gaily  now,  that  her 
first  public  appearance  was  as  Starving 
Armenia  on  the  Balkan  Float  in  the  last 
Liberty  Loan  Drive  in  Philadelphia,  dur- 
ing the  war.  She  fitted  the  part  so  well 
without  makeup  that  they  didn't  dream  of 
assigning  it  to  anyone  else.  You  can  just 
see  the  young,  crestfallen  Cornelia  Otis 
Skinner,  forcing  herself  to  keep  her  head 
up  as  the  float  moved  along  the  streets  of 
Philadelphia,  when  she  had  wanted  to  be 
a  fairy  or  a  queen.  With  her  skinny  figure 
clothed  in  rags,  her  stringy  hair  flying 
wildly  in  the  wind,  the  ugly  brace  on  her 
teeth,  and  with  dog  chains  attached  to  her 
wrists  to  represent  Armenia  under  the 
whip  of  Turkey,  she  was  realistic  indeed. 

Her  family  insisted  she  go  to  Bryn 
Mawr  College.  They  wanted  her,  if  she 
couldn't  be  beautiful  or  charming,  to  be 
cultured.  But  Cornelia  never  could  pass 
math  or  history.  It  was  she  who  unin- 
tentially  misnamed  improper  fractions 
"indecent  fractions"   and  the  name  stuck. 

But  she  made  up  her  mind:  somehow 
she'd  manage  to  pass  the  entrance  exams. 
She  memorized  the  whole  math  book.  And 
by  luck,  three  of  the  problems  she  had 
memorized  were  included  on  the  math 
exam.  She  passed  that. 

In  history,  she  did  not  fare  so. well. 
Three  questions  comprised  the  entire 
test.  Of  two  of  them  she  was  blissfully 
ignorant.  She  made  a  stab  at  the  third. 
Then  she  thought  and  thought.  Some- 
thing had  to  be  done.  Finally  she  wrote: 

"I  haven't  the  remotest  idea  how  to 
answer  those  other  questions.  But  I  did 
study  the  Lewis  and  Clark  Expedition,  so 
I'll  tell  you  all  about  that."  Which  she 
proceeded  to  do,  from  memory. 

She  passed.  Later  the  history  prof  told 
her  he  passed  her  because  a  girl  with  so 
much  nerve  deserved  to  get  into  college! 

English,  of  course,  she  excelled  in.  Al- 
most   from    the   cradle,    Shakespeare   had 


"TATTLE-TALE! 


TATTLE-TALE!" 

nnnnn, 


Fels-Naptha  is  one  soap  that  does  get 
all  the  dirt.  Every  last  deep-down 
speck  of  it. 


"Pooh!  Clothes  can't  tattle,"  says 
Mother.  "Where  did  Margie  get  that 
silly  idea?" 

"She  heatd  the  club  ladies, 
Mommy — they  said  your  clothes  were 
full  of  tattle-tale  gray." 


Maybe  it's  never  occurred  to  you 
that  clothes  can  tattle.  Yet  if  things 
come  out  of  the  wash  the  least  bit 
dingy  and  dull,  they  do  show  that 
they  aren't  perfectly  clean.  And  the 
neighbors  are  sure  to  notice. 

Why  risk  the  criticism?  Why  use  a 
"trick"  soap  that  leaves  dirt  behind? 


CHANGE  TO  THE  SOAP  THAT  ENDS 
"TATTLE-TALE  GRAY" 

For  Fels-Naptha  brings  you  two 
cleaners  instead  of  one!  Richer  golden 
soap  combined  with  plenty  of  naptha. 
A  lively  combination  that  washes 
clothes    beautifully,    snowily   clean. 

Fels-Naptha  is  so  gentle  in  every 
way  that  you  can  use  it  for  your 
daintiest  undies  and  silk  stockings. 

It's  a  real  friend  to  hands,  too — for 
there's  soothing  glycerine  in  every 
golden  bar.  Get  Fels-Naptha  Soap  to- 
day! . . .  Fels  &Co.,  Philadelphia,  Pa. 


5,   FEL3  &  CO. 


Banish  "Tattle-Tale  Gray" 
with  FELS-NAPTHA  SOAP! 


61 


RADIO     MIRROR 


ARE  YOURS  FOR  THE  ASKING 
WHEN  YOU  ASK  FOR 


says  DOROTHY  HAMILTON 

Noted  Beauty  Authority  of  Hollywood 


Dorothy  Hamilton,  heard  every  Sunday  afternoon  in  the 
"Maybelline  Penthouse  Serenade"  over  N.  B.  C.  network 

NOTICE  your  favorite  screen 
actress,  and  see  how  she 
depends  on  well-groomed 
brows,  softly  shaded  eyelids, 
and  long,  dark,  lustrous  lashes 
to  give  her  eyes  that  necessary 
beauty  and  expression.  More 
than  any  other  feature,  her 
eyes  express  her.  More  than 
any  other  feature,  your  eyes 
exptess  you.  You  cannot  be 
really  charming  unless  your 
eyes  are  really  attractive  .  .  , 
and  it  is  so  easy  to  ma'ke  them 
so,  instantly,  with  the  pure 
and  harmless  Maybelline  Eye 
Beauty  Aids. 

After  powdering,  blend  a 
soft, colorful  shadow  on  your 
eyelids  with  Maybelline  Eye 
Shadow,  and  see  how  the  col- 
or and  sparkle  of  your  eyes 
are  instantly  intensified.  Now 
form  grace'ful,  expressive 
eyebrows  with  the  smooth- 
markingMaybelline  Eyebrow 
Pencil.  Then  apply  a  few  sim- 
ple brush  strokes  of  Maybell- 
ine mascara  to  your  lashes,  to 
make  them  appear  naturally 
long,  dark,  and  luxuriant, and 
behold  how  your  eyes  express 
a  new,  more  beautiful  YOU  1 

Keep  your  lashes  soft  and 
silky  by  applying  the  pure 
Maybelline  Eyelash  Tonic 
Creamnightly.and  be  sure  to 
brush  and  train  your  brows 
with  the  dainty,  specially  de- 
signed Maybelline  Eyebrow 
Brush.  All  Maybelline  Eye 
Beauty  Aids  may  be  had  in 
introductory  sizes  at  any 
leading  10c  store.  To  be  as- 
sured of  highest  quality  and 
absolute  harmlessness,  accept 
only  genuine  Maybelline 
preparations. 


BLACK  OR  WHITE 
BRISTLES 


BLUE.  BROWN,  BLUE-URAY 
VIOLET  AND  GREEN 


All  Maybelline  Preparations 
have  thie  approval 


been  part  of  her  training.  She  was  expected 
to  read  it  much  as  we  expect  children  to- 
day to  show  interest  in  Orphan  Annie.  And 
she  could  quote  it  as  glibly  as  we  spout 
slang.  Cornelia  is  doing  the  very  same 
thing  with  her  own  five-year-old  son, 
Dickie  Blodget.  She  sings  him  Shakes- 
pearean lullabies,  and  reads  Shakespeare 
to  him.  He  is  impressed  with  the  grandeur 
of  the  lines,  and  actually  repeats  bits  to 
himself. 

When  she  was  eighteen,  she  insisted  to 
her  family  she  had  had  enough  of  formal 
education.  Latin  and  math  and  history 
weren't  helping  her  get  started  as  an  ac- 
tress. So  to  Paris  she  went,  to  study 
under  Monsieur  Dohelly  and  Jean  Herve 
of  the  Comedie  Francaise.  There  she 
learned  more  in  one  month,  she  claims, 
than  she  had  in  three  years  at  college. 
She  had  found  herself,  and  thrived  on 
acting. 

ER  mother  accompanied  her  to 
France,  saw  that  her  daughter  was 
comfortably  settled,  and  then  came  home. 
Mrs.  Skinner  was  a  great  believer  in  in- 
stilling independence  in  her  child. 

When  Cornelia  returned  to  the  United 
States,  her  father  and  she  talked  things 
over.  By  this  time  he  was  proud  of  his 
tall,  slim,  understanding,  sensitive  daugh- 
ter. He  agreed  with  what  she  suggested. 
She  would  go  on  tour  with  him  in  "Blood 
and  Sand"  for  one  season.  Then  they'd 
part,  permanently  as  far  as  their  stage 
work  was  concerned.  She  wanted  to  be 
on  her  own,  not  a  mere  shadow  in  papa's 
path.  If  she  was  good,  she'd  make  the 
grade.  If  she  wasn't,  the  sooner  she  knew 
it  the  better.  On  her  own  or  nothing  was 
her   slogan. 

Evidently  she  wasn't  so  good.  For  it 
took  months  to  land  another  job  on 
Broadway.  "I  wore  out  several  pairs  of 
shoes,"  she  told  me,  "trying  to  convince 
managers  that  they  ought  to  give  me  a 
chance."  Part  of  it  wasn't  her  fault  at 
all.  For  since  she  was  Otis  Skinner's 
daughter,  they  hesitated  to  offer  her  the 
only  kind  of  job  she  could  fill  then,  a 
small   walking-on   part. 

Finally  Winthrop  Ames  took  pity  on 
her  and  hired  her  as  Katharine  Cornell's 
understudy  for  a  group  of  Shakespearean 
plays  he  was  producing.  After  that  she 
appeared  in  minor  roles  in  "Tweedles," 
"The  Wild  Westcotts"  and  "In  His 
Arms."  But  there  were  frequent  periods 
when  she  was  at  liberty.  It  was  equally 
as  tough  getting  a  job  the  last  time  as 
the  first. 

And  still,  whatever  she  accomplished, 
people  attributed  to  her  father's  pull. 
It  drove  her  wild. 

Until  one  day  she  attended  a  party 
given  by  Charles  Hanson  Towne,  famous 
editor  and  man-about-town.  Each  of  his 
guests  had  to  entertain.  Cornelia  was 
still  quiet  and  abashed  in  a  group.  So 
Towne.  an  old  friend  of  the  family's, 
helped  her  out.  "Why  don't  you  give  us 
one  of  your  monologues,"  he  suggested 
kindly.  Since  a  child  Cornelia  had  im- 
provised and  acted  out  small  character 
bits  of  people  and  things  she  had  ob- 
served in  her  serious,  wondering  way.  The 
sketch  she  gave  was  about  a  woman  street 
car  conductor,  very  much  puffed  up  over 
her  job. 

And  it  was  so  darn  good  that  a  few 
days  later  one  of  the  women  who  at- 
tended the  party  called  her  up  and  begged 
her  to  repeat  the  same  monologue  at  a 
party  she  was  giving.  She'd  pay  $15  and 
carfare.  Cornelia  forced  herself  to  do  it, 
and  actually  liked  doing  it!  The  thing 
grew  like  a  snowball.  A  new  industry  had 
been  established,  a  one-woman  theater. 
Miss  Skinner's  days  of  job-hunting  were 
over. 

At   the   beginning  of  her   lone   routine. 


she'd  depend  upon  churches  and  clubs 
for  her  bookings.  Usually  they'd  take 
her  because  she  was  so  inexpensive,  for 
she  had  no  company.  As  someone  said  in 
introducing  her,  "Lecturers  are  so  ex- 
pensive we  have  booked  Miss  Skinner  in- 
stead." And  another,  "We  are  accustomed 
to  present  cultural  entertainment  but  to- 
night we  have  Miss  Skinner  with  us." 
Quite  often  she  was  called  that  "well- 
known  disease."  by  some  dignified,  well- 
meaning  chairman  who  didn't  know  how 
to  pronounce  "diseuse."  None  of  that 
bothered  her;  it  amused  her.  Por  like 
most  people  who  suffer  from  inferiority 
complexes  she  has  deliberately  trained 
herself  to  see  the  humor  in  things  which 
might  otherwise  break  her  heart. 

Though  she's  a  one-woman  show,  she 
carries  a  whole  company  with  her  today: 
a  manager,  a  press  representative,  a  car- 
penter, an  electrician,  and  a  wardrobe 
mistress.  All  of  them  she  pays  through- 
out the  year,  in  spite  of  the  fact  that  she 
does  no  traveling  during  the  summer 
months.  Instead,  she  spends  the  entire 
summer  at  St.  James,  Long  Island,  with 
her  social  registerite  husband,  Alden  S. 
Blodget,  and  her  red-haired,  vociferous 
son,  Dickie. 

'  Regardless  of  what  else  must  be  re- 
trenched, she  never  skimps  on  salaries, 
production  costs,  etc.  She  even  carries  her 
own  orchestra  for  incidental   music. 

Her  employees  think  very  highly  of 
her.  She  is  fair  and  considerate,  but  ex- 
pects the  best  in  them.  Very  few  mishaps 
that  could  have  been  avoided  happen  on 
her  tours.  Usually,  any  accidents  are  the 
faults  of  the  theater's  men.  and  not  her 
own.  And  woe  betide  any  stage  hands 
who  mess  matters  up. 

There  was  the  time,  just  before  she 
came  to  radio  for  her  current  series,  when 
she  was  playing  all  six  wives  of  Henry 
VIII.  Some  of  the  stage  hands  were 
drunk,  very  drunk.  One  zigzagged  across 
the  stage  during  a  performance.  The 
lights  went  off  and  on  without  rhyme  or 
reason.  When  a  streak  of  light,  presag- 
ing the  coming  of  dawn,  was  required, 
such  brilliant  floodlights  were  turned  on 
they  looked  like  fire-crackers.  And  twice 
in  the  last  scene  the  curtain  was  lowered 
while  Miss  Skinner  was  still  emoting. 

She  waited  till  the  curtain  had  rung 
down,  after  the  show  was  over.  Then  she 
dashed  out  of  her  costume,  grabbed  a 
dressing  gown  and  ran  backstage  to  tell 
the  stage  hands  what  she  thought  of 
them. 

"Listen  here,  you  saps,  I'm  just  as  much 
a  member  of  Equity  as  you  are.  How 
dare  you  get  drunk  on  duty!  I'm  going 
to  report  the  whole  lot  of  you." 

Her  fierce,  authoritative  tones  sobered 
them  up  almost  instantly.  And  you  never 
saw  a  meeker,  more  polite,  obliging  set 
of  stage  hands  for  the  rest  of  her  shows. 

W^ID    you    complain    to    Equity?"    I 

"  asked  her. 

"1  most  certainly  did."  she  told  me. 
"They  thought  the  men's  conduct  out- 
rageous, and  wanted  to  fire  the  whole 
bunch.  But  I  told  'em  to  let  'em  off  with 
a  severe  talking  to." 

Now  she's  on  the  air,  the  question  of 
drunken  stage  hands  doesn't  bother  her. 
But  whispering  women  in  the  audience, 
or  coughers,  drive  her  crazy.  Women,  she 
claims,  particularly  fat.  idle  women,  are 
the  chief  offenders  against  the  tenets  of 
ordinary  courtesy. 

It  took  a  good  deal  of  persuasion  to  get 
her  to  go  on  the  air.  She  is  afraid  of 
radio,  for  it  is  something  new,  and  she 
still  retains  her  childhood  lack  of  confi- 
dence   in    her   own    abilities.    The    regular 


62 


RADIO    MI RROR 


course  of  procedure  is  for  her  to  sit 
down,  write  out  a  sketch  in  fine,  dis- 
tinguished long-hand  on  yellow  paper, 
and  then,  timidly  protesting  its  werthless- 
ness,  show  it  to  her  husband.  It  is  his 
job  to  persuade  her  it  is  good.  Then  she 
really  gets  to  work  polishing  it  up. 

Radio  presents  a  new  problem.  The 
listeners  cannot  see  her  expression  or 
catch  her  pantomime  over  the  air.  She 
plans  to  write  several  new  sketches  and 
try  them  out  on  perfect  strangers,  who 
will  be  seated  in  the  next  room  so  they 
can't  catch  anything  but  her  voice. 

Maybe  you  remember  her  famous 
sketch  of  the  Lady  Explorer  she  tried  out 
on  one  of  her  guest  appearances  on  the 
air.  Though  it  is  one  of  her  most  hilarious 
numbers  on  the  stage,  it  fell  flat.  Just 
wasn't  suited  to  the  mike  audience,  or 
something.    So  now  she's  very  wary. 

She  always  dolls  up  when  she  rehearses 
— it  makes  her  feel  gala,  and  gives  her 
courage,  she  claims. 

She  is  glad  to  be  on  the  air  now,  and 
hopes  to  be  on  again  for  another  series, 
for  this  work  permits  her  to  be  with  her 
husband  and  son,  and  eliminates  all  the 
frantic  airplane  trips  back  and  forth  they 
usually  make.  For  though  theirs  was  no 
sudden  mad  love  affair — they  knew  each 
other  for  several  years  before  they  were 
married — Mr.  and  Mrs.  Blodget  are  very 
much  devoted  to  each  other.  He's  so 
proud  of  his  charming  young  wife  he  al- 
most bursts  with  happiness.  You  can  see 
him  around  before  each  broadcast,  a  tall, 
thin,  blond  man,  checking  to  see  every- 
thing is  all  right. 

^IHE  admits  frankly  that  she  was  born 
•^  with  bad  taste,  and  loves  rococco, 
profusely  ornamented  things  and  furni- 
ture. When  she  listens  to  opera  and  sym- 
phonies her  knees  start  twitching  and  she 
yearns  for  a  sofa  to  sit  on.  And  one  of  the 
wistful,  pathetic  longings  of  her  girlhood 
she  has  never  realized,  through  cowardice. 
She's  afraid  of  what  her  family  will  say. 

"That  is  to  own  one  of  the  be-ribboned, 
be-ruffled,  very  fancy,  completely  chorus 
girl  sets  of  underwear  for  sale  in  the  little 
catch-penny  shops  of  Broadway.  I  know 
that  a  real  lady  would  avert  her  eyes," 
she  told  me.  "But  I  should  love  to  own, 
if  only  to  gaze  at  in  my  cupboard  like 
a  fine  piece  of.  Ming,  one  of  those  pink 
and  orchid  chiffon  sets. 

"1  look  like  the  athletic  type  but  can't 
do  anything,"  she  confesses.  Cornelia 
doesn't  like  athletics,  exercise  or  gym.  She 
hates  bridge  and  what  most  of  us  consider 
good  times  she  considers  a  waste  of  time. 
She's  a  very  practical  person,  makes  her 
own  cold  cream  from  albolene  and  per- 
fume, one  of  the  gifts  she  gives  special 
friends. 

Because  of  her  husband's  fondness  for 
horses,  she  has  learned  to  ride,  but  not 
well.  Horses,  horses,  horses  always  bore 
her  and  horsey  people  make  her  uncom- 
fortable. One  afternoon  she  had  gone  to 
the  Horse  Show  with  her  husband  and 
friends,  then  they  all  came  to  her  apart- 
ment  for   dinner. 

The  gentleman  beside  her  kept  talking 
horses  and  mounts  and  horse-feed  till  she 
almost  cried.  Naturally,  she  had  been 
introduced  as  Mrs.  Blodget.  From  the 
other  guests'  conversation  he  gathered  she 
did  something  besides  being  just  Mrs 
Blodget. 

Finally  he  said,  "What  did  you  say 
you  did,  Mrs.  Blodget?" 

"I    shoot,"    she    said    grimly. 

"How  interesting,"  he  said  in  surprise. 
"What  do  you  shoot?" 

"Horses,"   came   her   tight-lipped    reply. 


Tdofeelsorry 
iiPooruthis  morning' 

les  and  <*<*•*• 


,    ,'.  come  in'" 
«tooW««h",JI.pri»We<J 


I'm  better. 
«Mmm-?2~    ft    oW,der 

and  ^ellV  lustre 


"I'm  Johnson's  Baby  Powder. . .  count  on  me  to  keep 
babies  fine  and  fit!  Just  feel  my  satiny-smoothness 
between  your  thumb  and  finger. .  ./'in  made  of  finest 
Italian  talc.  No  gritty  particles  in  me... and  no  orris 
root,  either.  Try  me— and  don't  forget  my  partners, 
Johnson's  Baby  Soap  and  Johnson's  Baby  Cream." 


63 


THIS  LOVELY  NEW 

MAKE-UP  MIRROR 


Given  to  induce 
You  to  Try 

YEAST  FOAM 
TABLETS 

.  .  the  dry  health 
yeast  that  brings 
quicker  relief  from 
constipation,  indi- 
gestion and  skin 
troubles. 


YOU'LL  be  delighted  with  this  new  kind 
of  mirror  that  you  can  get  absolutely 
free  with  a  purchase  of  Yeast  Foam  Tablets. 
It's  tilted  at  an  angle  so  that  you  get  a  per- 
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hunch  way  over  your  dressing  table. 

Set  it  anywhere  and  have  both  hands  free 
to  put  on  cream  or  make-up  comfortably. 
Women  say  it's  one  of  the  grandest  beauty 
helps  they've  ever  seen.  Send  the  coupon, 
ivith  an  empty  Yeast  Foam  Tablet  carton,  for 
your  mirror  now  before  the  supply  is  ex- 
hausted. 

This  offer  is  made  to  induce  you  to  try 
Yeast  Foam  Tablets,  the  modern  yeast  that 
gives  greater  health  benefits  because  it's  dry. 
Scientists  have  recently  discovered  that 
dry  yeast,  as  a  source  of  vitamin  B,  is  ap- 
proximately twice  as  valuable  as  fresh,  moist 
yeast!  In  carefully  controlled  tests,  subjects 
fed  dry  yeast  gained  almost  twice  as  fast  as 
those  given  the  moist,  fresh  type. 

Get  quicker  relief  from  indigestion,  con- 
stipation and  related  skin  troubles  with 
Yeast  Foam  Tablets.  You'll 
really  enjoy  their  appetizing 
nut-like  taste.  And  they'll 
never  cause  gas  or  discomfort 
because  they  are  pasteurized. 
At  all  druggists. 

NORTHWESTERN  YEAST  CO.. 
1750  N.  Ashland  Ave.,  Chicago,  111. 
I  enclose  empty  Yeast  Foam  Tablet  carton. 
Please  send  me  the  handy  new   tilted  make  up 
mirror.  RG9->5 

Name 


Address 

City State. 


RADIO    MIRROR 

THE    CRITIC    ON    THE    HEARTH 

By    Weldon    Meliclc 

Brief  Reviews  of  the  New  Programs 


THE  SOCONY  SKETCH  BOOK  with 
its  word  and  song  pictures  will  lure  even 
your  most  polite  visitor  away  from  the 
family  album.  Johnny  Green's  dance 
band  is  marvelously  toned  and  timed. 
Christopher  Morley's  anecdotes  have  the 
mellowness  of  old  wine  and  the  sparkle  of 
champagne.  Miss  Virginia  Verrill,  a  ra- 
dio star  from  the  West  Coast,  success- 
fully jumps  the  continental  hurdle  with- 
out loss  of  stardom — a  rare  achievement. 
Her  songs  are  gems  of  tone  and  rhythm. 
The  Eton  Boys  harmonize  melodiously  in 
a  rhythmic  vocal  foursome.  If  we  were 
giving  stars,  this  program  would  rate 
five  bright  ones. 

CBS  Fri.  8:00  P.  M.  30  min. 

CORNELIA  OTIS  SKINNER  distills 
decades  of  drama  in  a  fifteen-minute 
hour  glass.  If  you  want  to  be  wafted 
from  your  own  small  world  of  cares  and 
woes  straight  into  the  private  lives  of 
people  you've  always  wondered  about, 
your  magic  carpet  is  now  on  call  at  the 
twist  of  your  dial.  Miss  Skinner's  con- 
summate art  of  monologue  translates  it- 
self to  radio  with  vast  improvement  over 
the  visual  stage  and  in  the  process  lifts 
itself  to  a  plane  far  above  mere  footlight 
mimicry. 

NBC  Sun.  9:30  P.  M.  15  min. 

ORGETS  OF  THE  AIR  are  stream- 
lined people  from  another  planet,  so  thin 
they  are  invisible,  yet  their  voices  may 
be  heard  when  they  come  down  to  play 
with  Earth  boys  and  girls!  This  intrig- 
uing flight  of  fantasy  is  presented  by 
Frances  Fullerton  Neilson,  whose  re- 
markable vocal  flexibility,  range  and  con- 
trol creates  a  world  of  illusion  altogether 
entrancing  and  delightful  to  children. 
The  inevitable  moral  to  the  story  is  as 
sugar-coated  as  peppermint  candy  but  this 
program  takes  a  long  stride  forward  in 
the  field  of  radio  juvenile  entertainment. 
NBC  Tue.  6:00  P.  M.  15  min. 

UNCLE    CHARLIE'S    TENT    SHOW 

is  just  another  name  for  Gibson  Family 
a  la  Show  Boat — Charles  Winninger  is 
the  mainstay  of  the  show  whether  he 
plays  Cap'n  Henry  or  Uncle  Charlie. 
Lois  Bennett,  soprano,  and  Conrad  Thi- 
bault,  baritone,  are  featured  on  the  Tent 
Show  bill  and  are  members  of  the  original 
Cap'n  Henry's  Show  Boat  cast.  Don 
Voorhees'  orchestra  sets  the  pace  for  this 
new,  fast-moving  production.  If  you  want 
a  lively,  exciting  hour  don't  miss  this  tent 
show — and  don't  be  misled  by  the  name 
of  the  program;  a  tent  show  was  never 
like  this! 

NBC  Sun.  10:00  P.  M.  60  min. 

ROAD  TO  YESTERDAY  with  Roland 
Todd  and  his  musicians  takes  you  on  a 
musical  journey  into  the  past.  Starting 
with  theme  song  "Long,  Long  Ago"  these 
Sunday  evening  vocal  serenaders  drift 
along  a  charming  stream  of  musical  rev- 
erie, bringing  laughter,  sighs  or  tears,  ac- 
cording to  the  long-dormant  idea-and- 
music  associations  of  the  individual  lis- 
tener. 

NBC  Sun.  10:00  P.  M.  30  min. 

THE  LOVE  DOCTOR  may  not  solve 

all  your  heart  problems,  but  his  advice  is 
charmingly  offered  with  appropriate  vo- 
cal popular  melodies.  However,  his  fee 
is  moderate — only  a  matter  of  710  (kilo- 


cycles!)— and  is  available  three  times  a 
week.  Ona  Munson  of  film  and  footlight 
fame  steps  to  the  mike  between  times  to 
praise  the  virtues  of  her  favorite  rouge. 
MBS  Mon.,  Wed.,  Fri.,  1:00  P.  M.  15  min. 

EDWIN     FRANKO    GOLDMAN     has 

opened  his  fifteenth  series  of  symphony 
concerts  from  New  York  City  parks. 
Three  new  featured  solosits  this  season  are 
David  C.  Rosebrook  and  Frank  Elsass. 
cornetists,  and  Pietro  Cappodiferro,  first 
trumpeter  for  twelve  years  with  the 
Metropolitan  Opera  Company. 
NBC  Sun.  10:00  P.  M.  30  min. 

Tue.  and  Thu.  9:30  P.  M.  30  min. 

Sat.  9:00  P.  M.  30  min. 

EDDIE  DUCHIN  and  his  orchestra  are 
on  tour  for  NBC,  covering  sixteen  cities 
and  conducting  a  series  of  amateur  vocal 
competitions  at  each  weekly  stand.  His 
orchestra  and  the  results  of  his  search  for 
talent  may  be  heard  on  the  network  as 
his  tour  progresses. 

NBC  Tue.  9:30  P.  M.  30  min. 

FOR  WOMEN  ONLY  is  a  current 
events  program  presented  exclusively  for 
feminine  listeners  who  take  pride  in  the 
civic  and  professional  achievements  of 
members  of  their  sex.  The  vocal  timbre, 
modulation  and  articulation  of  Rosaline 
Green,  commentator,  compare  quite  fa- 
vorably with  those  of  McNamee,  Husing, 
Hill  and  Carter 
MBS    Daily    except    Sat    and    Sun.    1:40 

P.  M.  5  min. 

AMERICAN  ART  TRIO  consisting  of 
Harry  Farbman,  violinist,  Flori  Schor, 
cellist,  and  Milton  Kaye,  pianist,  present  a 
Sunday  morning  half-hour  of  excellent 
classical   music. 

MBS  Sun.   11:00  A.  M.  30  min. 

HENDRIK     WILLEM     VAN     LOON 

condenses  the  philosophy  of  fifteen  vol- 
umes of  writing  into  fifteen  minutes  of 
radio.  A  clear,  forceful  thinker,  he  has 
nothing  to  sell,  no  axe  to  grind  and  noth- 
ing to  beg,  except  for  his  plea,  "Brother, 
can  you  spare  a  thought?" 
NBC  Sun.  8:45  P.  M.  15  min.  Thu.  8:30 
P.   M.    \'->   min. 

WILLARD  ROBISON  leads  his  Deep 
River  Orchestra  through  a  pleasant  half- 
hour  of  Sunday  afternoon  music.  His 
style  of  rendition  is  restful  and  soothing 
and  his  selections,  songs  that  never  die. 
are  drawn  from  the  far  corners  of  the 
earth.  The  appealing  timbre  of  Robison's 
voice  further  heightens  the  spell  of  his 
program. 

NBC  Sun.  4:00  P.  M.  30  min. 

KURT  BROWNELL,  NBC's  talented 
tenor,  now  sings  regularly  from  Vv'EAF 
and  WJZ.  His  mellow  resonance  and 
pleasing  selection  of  modern  and  old-time 
favorites  is  a  comforting  change  for  the 
jazz-jaded  senses  of  the  more  discrimin- 
ating listener. 
NBC  Mon.  7:30  P.  M.  15  min.;  Sat.  10:15 

A.  M.  l^  min. 

COMPINSKY  TRIO  presents  a  series 
of  chamber  music  programs.  The  first 
four  programs  are  devoted  to  the  compo- 
sitions of  Johannes  Brahms. 

CBS  Sun.  1:00  P.  M^  30  min. 
{Continued    on    page    73) 


04 


RADIO    MI RROR 


Coast-to-Coast    Highlights 
Chicago 

(Continued  from  page  42) 

Her  program  went  on  on  a  Friday  morn- 
ing from  10:30  to  10:45.  At  10:52  the 
telephone  rang  and  a  male  voice  asked 
for  her.  She  answered,  talked  to  the  man 
and  left  the  studio.  At  one  o'clock  that 
afternoon  they  were  married. 

The  man  was  Mortimer  Abelson.  Long 
before  Fay's  premiere  on  that  radio 
series  she  and  Mortimer  had  been 
sweethearts,  planning  their  wedding  and 
their  home.  But  times  were  tough,  jobs 
and  money  were  scarce  and  there  were 
parents  to  be  considered.  For  one  rea- 
son and  another  they  kept  postponing 
the  day  until  finally  love's  young  dream 
faded  away. 

For  ten  months  they  hadn't  seen  each 
other  until  that  fatal  morning  when  Mor- 
timer, driving  his  car,  turned  on  the 
radio  and  heard  her  voice  again. 

MANY  people  know  Gale  Page,  the 
Chicago  radio  singer.  But  few  know 
that  she  is  really  Sally  Flutter  Tritschler, 
daughter  of  a  Spokane,  Wash.,  bank 
president  and  financier,  wife  of  a  Chica- 
go investment  broker  and  a  member  of 
the  Junior  League. 

One  of  the  many  singing  jobs  Gale  does 
around  the  Chicago  studios  is  with  those 
Tuesday  night  "Fibber  McGee  and  Mol- 
lie"  shows  which  Marion  and  Jim  Jordan 
present.  They  had  a  tough  time  one 
night  trying  to  remember  what  song 
Gale  was  supposed  to  sing.  Jim  asked 
her,  but  she  had  forgotten.  She  asked 
Marcelli,  the  orchestra  leader,  and  he 
couldn't  remember.  So  Jim  finally  called 
the  music  library  where  all  such  things 
are  a  matter  of  record. 

"'It's  Easy  to  Remember,'"  replied  the 
music  librarian. 

That  burnt  Jim  up. 

"That's  what  you  think!"  he  yelled. 
"Well,  we  can't  remember  up  here. 
C'mon,  cut  the  clowning.  What's  her  first 
song?" 

"'It's  Easy  to  Remember,'"  the  girl  re- 
plied, "from  Bing  Crosby's  picture, 
'Mississippi'!" 

AND  talking  about  the  House  by  the 
Side  of  the  Road  brings  us  to  Gina 
Vanna's  latest  romance.  Gina  is  the 
madrigal  monger  on  the  series. 

One  day  a  youngster  all  of  eight  years 
old  approached  her  during  rehearsals 
and  held  out  a  dirty,  chubby  paw.  In 
the  paw  was  a  gardenia  for  Gina.  She 
smiled,  took  it  and  thanked  him.  But 
he  hung  around.  In  fact  he  began  to 
show  up  at  every  broadcast  and  every 
rehearsal,  always  with  the  gardenia  for 
Gina.  Finally  Tony  Wons  and  Announ- 
cer Harlow  Wilcox  got  to  calling  him 
"Stage   Door  Johnnie." 

The  kid  suddenly  realized  his  devo- 
tion was  creating  public  attention.  He 
went  over  to  Tony  and  as  man  to  man 
asked  him   a  question: 

"Not  gonna  get  sore  about  this,  are 
ya,  pal?" 

[ALLOWEEN  MARTIN,  who  is 
Mrs.  Roy  Kurtzborn  in  private 
life,  has  never  missed  a  program  during 
the  five  years  she  has  been  the  Musical 
Clock  girl  who  arouses  Chicagoans  with 
music,  the  correct  time  and  weather 
warnings  about  rubbers  and  umbrellas. 
Hazel  Dophiede  has  worked  steadily  for 
six  years  without  missing  although  a 
heavy  snowstorm  almost  kept  her  away 
once. 


vu&jeA  veAJtkA  tkaM  ppuhjz 

AND    SO    DO    I  -THE    SAUCE    IS    GRAND! 


I  thought  I  cooked  pretty  good 
spaghetti  —  at  least  my  husband 
often  told  me  so.  But  I  cheerfully 
admit  that  Franco -American  chefs 
can  do  it  better.  When  we  tasted 
theirs  with  its  perfectly  marvelous 
sauce,  I  decided  then  and  there 
I'd  never  bother  with  home- 
cooked  spaghetti  again.  Franco- 
American  saves  me  time  and  trouble 
— costs  less,  too!  And  it's 
the  best  spaghetti  I  ever 
ate.  You'll  say  so,  too!" 
Skilled  chefs  prepare  it, 
using  eleven  different  in- 
gredients in  the  sauce.  Big, 
luscious  tomatoes.  Prime 
Cheddar  cheese.  Spices: 


and  seasonings  that  give  delicate 
piquancy  .  .  .  subtle  appetite  allure. 
No  wonder  women  everywhere  de- 
clare that  even  their  own  delicious 
home-cooked  spaghetti  or  macaroni 
can't  compare  with  the  zestful,  ap- 
pealing taste  of  Franco-American. 
All  the  work  has  been  done; 
you  simply  heat,  serve  and  enjoy. 
A  can  holding  three  to  four  por- 
tions never  costs  more 
than  ten  cents  —  actually 
less  than  buying  dry  spa- 
ghetti and  ingredients 
for  the  sauce  and  prepar- 
ing it  yourself.  Ask  your 
grocer  for  Franco-Ameri- 
can Spaghetti  today. 


65 


RADIO     MIRROR 


POCKET 

WHEN    YOU    BUY 


3 


Thi^pM 


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having  our  local  representative  show 
them  to  you  there.  This  is  the  only 
way  to  see  the  lovely  Fashion  Frocks 
as  they  are  never  sold  in  stores. 

When  you  select  your  dresses  this  new  Fash- 
ion Frock  way  you  are  certain  of  getting  the 
ultimate  in  authentic  style  because  the 
Fashion  Frock  stylists  are  constantly  in 
touch  with  the  world's  fashion  centers — 
right  where  style  originates.  Thus  you  are 
assured  not  only  authoritative  style,  but 
correctness  in  color  and  fabric  as  well.  And 
selling  direct  to  you  from  the  maker  makes 
real  savings  possible.  Before  you  select 
your  Fall  Frocks,  see  the  new  Fashion  Frock 
line  of  120  smart  new  dresses.  Drop  us  a 
card  requesting  our  representative  to  call. 

MORE  REPRESENTATIVES  WANTED 

We  have  openings  for  a  few  more  reliable  women  who 
have  spare  time  and  would  like  pleasant,  dignified 
employment  acting  as  our  representative.  You  can 
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A  Chicago  blizzard  almost  kept  Cor- 
rell  away  from  an  Amos  'n'  Andy  broad- 
cast. Being  unable  to  get  a  taxi  he  finally 
trudged  into  the  studio  through  snow  to 
his  knees  just  one  minute  before  starting 
time.  One  look  at  Freeman  Gosden  con- 
vinced Charles  that  Cos  was  due  to  ask 
about  it.  "Don't  say  a  word  to  me  for 
ten  minutes!"  was  the  way  he  stopped 
the  questions. 

Joan  Blaine  never  misses  her  broad- 
casts but  only  Lady  Luck  saved  her 
once.  She  suddenly  discovered  the  train 
she  was  riding  on  to  a  distant  studio  was 
a  full  hour  late.  She  couldn't  possibly 
make  it  in  time  for  the  broadcast. 
Frantically  she  rushed  into  the  studio 
ready  with  profuse  apologies  and  ex- 
planations, only  to  discover  that  Presi- 
dent Roosevelt  had  suddenly  decided  to 
broadcast  and  had  taken  her  time! 

TVO  longer  do  Kaltenmeyer's  Kinder- 
A^  garten  fans  hear  the  voice  of  the 
Italian  boy,  Tony  Bacigalupe.  For  Don 
Mangano,  NBC  staff  musician  in  Chicago 
and  portrayer  of  the  part,  was  killed 
recently  when  his  auto  crashed  into  an- 
other climbing  a  hill  in  the  Michigan  re- 
sort country. 

A  BLOWOUT  gave  Mae  Downing 
her  break.  The  young  Chicago  blues 
singer  was  working  recently  in  a  Gary, 
Ind.,  night  club.  Carl  Palmen  was  driv- 
ing by  when  the  tire  of  his  car  blew 
out.  He  was  on  his  way  back  to  Chicago 
from  his  Detroit  office.  While  the  tire 
was  being  fixed  he  dropped  into  the 
night  club.  He  heard  Mae.  It  just  so 
happened  he  was  looking  for  a  blues 
singer     for     his     WBBM      radio     series, 


"Musical  Memory  Lane."  Within  thirty 
minutes  Mae  had  her  radio  job. 

rHTHE    lovely    voice    and    charming   per- 

*  sonality  of  Dorothea  Ponce,  youth- 
ful WLW  blues  singer,  are  making  this 
pretty  New  York  girl  one  of  radio's  most 
popular  entertainers.  She  was  featured 
on  Crosley  Follies  and  Henry  Thies'  or- 
chestra. She's  the  daughter  of  Phil  Ponce, 
well  known  song  writer.  A  lover  of  out- 
door sports,  she  played  hockey,  basket- 
ball and  tennis  while  attending  Brent- 
wood Academy  on  Long  Island. 

''■"'HERE  are  eight  young  ladies  known 

*  as  the  "baby  stars"  of  the  NBC  Chi- 
cago studios.  They  are  Joan  Kay  and 
Gina  Vanna.  featured  in  the  House  By 
The  Side  of  the  Road,  Elinor  Harriet, 
one  of  the  Princess  Pat  Players,  Patricia 
Dunlap  of  Today's  Children.  Betty  Lou 
Gerson,  player  in  First  Nighter.  Mar- 
jorie  Hanna  of  Sally  of  the  Talkies, 
Loretta  Poynton  on  the  Betty  and  Bob 
and  other  programs  and  Betty  Winkler 
of  Welcome  Valley. 

"WMTI'.l  L  close  this  month's  Chicago 
™™  department  with  the  true  story  of 
what  amateur  radio  programs  did  to  one 
man  here  in  the  city.  The  chap's  name 
is  Tony  Lacius.  There's  a  tavern  in 
Tony's  family.  One  night  Tony  and  his 
girl  friend  were  sitting  in  the  tavern  en- 
joying their  beer  and  listening  to  the 
radio.  Major  Bowes'  amateur  hour  came 
on.  The  girl  friend  liked  it.  Tony 
didn't.  The  girl  friend  wanted  to  keep 
it  on.  Tony  didn't.  But  as  usual,  the 
girl  friend  won.    And  Tony  shot  himself! 


Coast-to-Coast  Highlights 
Pacific 


(Continued  from  page  43) 


He  is  an  enthusiastic  handball  shark, 
knows  a  lot  about  training  police  dogs 
and  likes  to  ride  along  Sunset  Boulevard, 
on  top  of  the  buses. 

OW  do  you  like  the  Al  Pearce  pro- 
•  grams  from  New  York  these  days? 
John  Eugene  Hasty  left  San  Francisco  to 
go  back  East  and  write  the  script  shortly 
after  the  troupe  landed  on  the  Atlantic 
Coast.  Most  Western  fans  concede  him 
to  be  the  outstanding  radio  writer  from 
out  here. 

Jack  was  born  in  Lafayette,  Indiana, 
but  moved  to  San  Diego  when  he  was 
sixteen  and,  during  the  war,  did  Marine 
Corps  publicity  out  of  Southern  Cali- 
fornia. Not  quite  forty,  his  home  is  in 
Los  Altos  and  he  has  two  youngsters, 
John,  Jr.,  seven,  and  Olive  Anne,  aged 
eight. 

"%LTOU  have  probably  been  hearing  "A 
*  Pair  of  Pianos"  on  chain  from  Cali- 
fornia this  summer.  They  are  Gertrude 
Lyne,  a  slim  girl  with  tawny  hair  and 
hazel  eyes,  and  Otto  Clare,  a  quiet  and 
soft-spoken  lad.  Gertrude  was  born  in 
Leadville,  and  went  to  the  New  England 
Conservatory  in  Boston.  Otto  first  saw  the 
light  of  day  in  Seattle,  and  studied  music 
at  the  state  university  in  California. 


B1NG  CROSBY  owns  several  racing 
horses,  so  of  course  he  treks  down 
to  Agua  Caliente  almost  daily  during  the 
racing  season  from  his  home  at  Rancho 
Santa  Fe. 


■7DNA  O'KEEFE,  KFRC  comedienne. 
*^  really  started  her  radio  career  as  a 
vocalist.  When  she  speaks  about  her 
"dawg"  on  the  jamboree,  she  means 
"Caesar,"   her   Alsatian   shepard   dog. 

ALFRED  GARR,  KFWB's  staff 
tenor,  is  an  expert  at  reading 
Chinese  laundry  checks.  He  ought  to  be. 
Hong  Kong  was  the  locale  for  his  birth 
some  twenty-three  or  four  years  ago 
when  his  parents  were  missionaries  in 
the  Orient. 

CARL  KALASH  looks  more  like  an 
athlete  than  a  fiddle  player  as  he 
saunters  around  NBC's  joint  in  northern 
California.  But  he  is  both.  Of  Hun- 
garian parentage,  the  twenty-three-year- 
old  musician  was  a  swimming  and  grid- 
iron star  in  high  school.  Six  feet,  two 
inches  and  215  pounds  on  the  hoof,  he  is 
violinist  with  the  network's  Beaux  Arts 
Trio.  For  hobbies  he  owns  his  own  rac- 
ing bicycle,  does  amateur  photography 
and  plays  pretty  fair  golf. 

SIDNEY  MILLER,  m.c.  on  the 
KFWB  juvenile  review  revue,  will 
go  back  to  school  this  month.  He's  only 
seventeen  and  is  still  in  high  school, 
though  he  has  been  in  pictures  and  on 
the  air  for  two  years.  Besides  the  emcee 
work,  the  lad  can  do  passable  imita- 
tions of  Parkyakakas,  Al  Jolson,  Rudy 
Yallee  and  Chevalier. 

WONDER    where    Max   Dolin    (Mis- 
cha    Dholine)    is   since   his  days   as 
network   music  head  and  violinist  of  the 


do 


RADIO    M IRROR 


highest  order?  Or  Hugh  Barrett  Dobbs 
who,  since  he  left  the  air  in  the  spring, 
has  been  putting  his  programs  on  tran- 
scriptions? And  who  knows  where  Eva 
Garcia  (Mrs.  Howard  Milholland)  has 
gone  with  her  talent  as  a  pianist? 

BOB  SWAN,  KFAC  program  man- 
ager, has  fully  recovered  from  that 
appendicitis  operation  and  is  back  on 
the  air.  Eddie  Holden,  KNX's  "Frank 
Wataname."  has  taken  up  decorating  un- 
painted  furniture  as  a  hobby.  Roland  U. 
Mcintosh,  who  used  to  be  Mack  of  the 
"Bill,  Mack  and  Jimmy"  series  for  kids, 
is  now  producing  radio  disc  programs  in 
the  Southwest.  A.  E.  Bennett,  president 
of  2GB,  Svdney,  and  head  of  the  Aus- 
tralian Federation  of  Broadcasting 
Stations,  visited  Hollywood  for  two 
months  this  summer,  and  says  that 
"tops"  in  Australian  announcers  is  Eric 
Colman  (2GB  brother  of  Ronald  Col- 
man,  cinemactor). 

GEORGE  RAND,  who  does  the  "Old 
Ranger"  part  in  the  Western  edition 
of  "Death  Valley  Days,"  used  to  play 
in  stock  in  New  England  before  going 
West  with  stage  shows  and  finally  for  the 
broadcast  drama  work  in  California. 

WfOW  you  can  hear  Martin  Provensen 
^  from  KHJ  to  the  CBS  station  out- 
lets. Several  years  ago  he  was  NBC  an- 
nouncer in  Washington.  Later  he  came 
to  the  West  Coast  but  just  this  summer 
he  signed  with  the  Los  Angeles  station. 
He  was. born  in  Des  Moines  in  '97  and 
grew  up  in  New  York.  Married,  the 
father  of  two  young  sons,  his  first  radio 
experience  was  as  a  bass  soloist  when  he 
was  a  voice  instructor  in  Millikan  Uni- 
versity at   Decatur.   Illinois. 

BETTY  MARINO  is  back  from  her 
world  cruise.  Maybe  she  will  be 
back  with  NBC  by  the  time  this  reaches 
print.  I  hope  so.  She  is  a  fine  singer 
and  violinist  and  a  native  San  Francis- 
can. 

ID  you  know  that  Phillips  H.  Lord 
(Seth  Parker)  sold  his  sailing  boat 
of  the  same  name  to  Hawaiian  fishing  in- 
terests? They  have  made  it  into  a  live- 
bait  boat  to  carry  sardines  and  other 
small  fish  over  to  the  islands. 

GARY  BRECKNER  left  his  KGB 
berth  in  San  Diego  to  announce 
CBS  programs  from  the  exposition. 
Charles  Bulloti,  Jr.,  left  KHJ  to  take 
the  Breckner  post  at  KGB.  While  it  was 
supposed  to  be  just  for  the  summer,  it 
looks  as  though  the  fair  will  stay  open 
at  least  a  year. 

[ILLY  (W.  R.)  WILSON,  singer  with 
the  Ben  Bernie  band,  is  to  be  mar- 
ried this  month  to  Miss  Robin  Annesley, 
of  Santa  Barbara,  unless  the  couple 
changed  their  minds  and  got  hitched  in 
August. 

KFI  has  inaugurated  a  weekly  recital 
series  that  is  going  over  in  a  large- 
sized  way.  It  includes  Dr.  Carl  Omeron, 
tenor,  who  is  a  dentist  by  daytime; 
Eleanor  Rennie,  contralto,  who  is  a  swell 
culinary  expert  as  a  hobby;  Tudor  Wil- 
liams, long  and  lanky  basso;  Georgia 
Stark,  coloratura  and  favorite  nite  club 
singer  and  others. 

HJ^OO  bad  you  can't  see  the  new  NBC 
■*  Hollywood  studios  but  maybe  tele- 
vision is  "just  around  the  corner."  Any- 
way, it  is  a  fine  two-story  building  and 
annex  with  a  twenty-six  car  garage.  The 
front  is  all  white  stucco  with  a  huge  NBC 
Neon  sign.  The  opening  was  scheduled 
for  some  time  around  the  Labor  Day 
holidays. 


Don't  deny  your  Fingertips  the 
Luxury  of  GLAZO 


jONESTLY,  now — why  bother  with 
hastily- made,  little -known  brands, 
when  there  are  months  of  exquisite 
Glazo  manicures  in  this  new  75%  larger 
bottle  that  now  costs  only  20  cents! 
(Packaged  without  a  carton.) 

FASHION-APPROVED  SHADES — No  change 
in  the  famous  Glazo  quality.  The  same 


six  authentic  Glazo  colors — starrier  in 
lustre— and  each  one  approved  by  beauty 
and  fashion  authorities. 
2  TO  4  DAYS  LONGER  WEAR— by  actual  test. 
Never  streaks  or  fades,  chips  or  peels. 
EXCLUSIVE  METAL-SHAFT  BRUSH— Glazo  ap- 
plies more  easily,  more  perfectly,  with 
the  special  metal -shaft  brush.  Evenly 
trimmed  bristles  that  can't  come  loose. 
oily  polish  remover  — Four  times  as 
much  as  before  and  now  only.  20  cents. 
Actually  beneficial  to  nails  and  cuticle. 
The  special  oil  does  not  dim  polish  or 
cause  it  to  peel. 

GLAZO 

THE  GLAZO  COMPANY,  Inc.,  Dept.  GT-95 

191   Hudson  Street,  New  York,  N.  Y. 

(In  Canada,   address  P.O.   Box  2320,  Montreal) 

I    enclose    6c    for    sample    kit    containing    Clazo 

Liquid  Polish  and   oily   Polish   Remover.   (Check 

the  shade  of  polish  preferred.) 

D    Natural     □    Shell     □    Flame     Q    Geranium 


67 


RADIO     MIRROR 


I  SUFFERED 
BY  DAY 


I  SUFFERED  BY  NIGHT 


NoOneWillEverKnow 
the  Agony  I  Under- 
went in  Silence 

TF  there's  anything  will  make  you  miserable 
-*-  and  wear  you  down,  it's  Piles.  The  person 
who  has  Piles  can't  walk,  sit,  stand  or  even 
lie  down  in  comfort.  The  agony  writes  itself 
on  your  face  and  makes  you  look  years  older 
than  you  are. 

The  worst  part  about  Piles  is  that,  on 
account  of  the  delicacy  of  the  subject,  many 
hesitate  to  seek  relief.  Yet,  if  there's  anything 
in  need  of  medical  attention,  it's  this  trouble, 
for  it  can  develop  seriously. 

Piles  may  vary  in  form.  They  may  be  in- 
ternal or  external,  painful  or  itching,  or  both. 
They  may  be  bleeding  or  not.  Whatever  form 
Piles  take,  they  are  something  to  be  con- 
cerned about  and  something  to  treat  promptly. 

Perfect  Comfort 

Effective  treatment  for  Piles  today  is  supplied 
in  Pazo  Ointment.  Pazo  is  quick-acting.  It  is 
reliable.  It  almost  instantly  relieves  the  dis- 
tress and  restores  comfort.  Pazo  is  highly 
efficacious  for  the  reason  that  it  is  a  scientific 
formula  of  threefold  effect. 

First,  it  is  soothing.  This  tends  to  relieve 
soreness  and  inflammation.  Second,  it  is  lubri- 
cating. This  tends  to  relax  drawn  parts  and 
also  to  make  passage  easy.  Third,  it  is  astrin- 
gent. This  tends  to  reduce  swollen  parts  and 
to  stop  bleeding.  Thousands  have  used  Pazo 
with  success  when  other  measures  have  failed. 

Now  in  3  Forms 

Pazo  Ointment  now  comes  in  three  forms  :(1) 
in  Tubes  with  Special  Pile  Pipe  for  insertion 
high  up  in  the  rectum;  (2)  in  Tins  for  applica- 
tion in  the  ordinary  way;  (3)  in  Suppository 
form  (new).  Those  who  prefer  suppositories 
will  find  Pazo  the  most  satisfactory,  as  they  are 
self-lubricating  and  otherwise  highly  efficient. 

Try  It! 

All  drug  stores  sell  Pazo  in  the  three  forms  as 
described.  Get  it.  today  in  the  form  you  prefer 
and  try  it  out.  Your  money  back  if  it  doesn't 
more  than  amaze  you  with  the  relief  it  affords. 


68 


The   Unknown   Secrets  of  the   Black  Chamber 

(Continued  from  page  33) 


government  was  at  a  distinct  diplomatic 
disadvantage  in  not  being  able  to  inter- 
pret code  and  cipher  messages  transmitted 
daily  by  cable  and  wireless,  some  of  them 
concerning  dastardly  plots  aimed  at 
American  lives  and  properties. 

Great  Britain,  out  of  pure  friendliness, 
and  knowing  how  helpless  we  were  in  the 
matter,  made  us  a  present  of  some  of 
these  messages  which  her  cryptographic 
experts  had  picked  up  and  broken  apart. 
Meanwhile,  our  State  Department  went 
on  sending  out  government  secrets  to  our 
ambassadors  and  ministers  in  antiquated 
codes  which  all  the  other  countries,  in- 
cluding Germany,  were  reading  as  soon 
as,  and,  in  some  cases,  sooner  than  the  in- 
tended recipients  of  the  messages. 

YARDLEY,  then  a  code  clerk  in  the 
Department  of  State,  had  solved  some 
of  the  messages  himself,  but  didn't  dare 
reveal  the  fact  for  fear  of  losing  his  job. 
However,  he  studied  cryptography  surrep- 
titiously in  his  spare  moments,  and  by  the 
time  war  was  declared,  had  so  mastered 
the  subject  that  he  could  at  last  reveal 
what  he  had  been  doing,  as  a  Crypto- 
graphic Bureau  was  now  an  essential  ad- 
junct of  our  Military  Intelligence  De- 
partment, and  Yardley  knew  that  he  was 
ably  fitted  to  direct  it. 

He  convinced  the  right  people,  and  was 
soon  organizing  a  department  that  grew 
in  less  than  a  year  from  himself  and  two 
assistants  to  nearly  two  hundred  men  and 
women,  who  for  twelve  years  had  a  cu- 
rious but  undeniable  influence  on  the 
political  and  diplomatic  history  of  our 
nation. 

The  importance  of  this  work  during  the 
war  is  self-evident,  since  the  success  of  the 
American  Army  depended  on  safeguarding 
secret  reports  and  instructions.  Ger- 
many's submarines  were  stretching  wires 
alongside  cables  for  several  hundred  feet 
and  copying  code  messages  by  induction. 
Then  her  skilled  cryptographers  would 
solve  the  codes. 

The  upshot  of  the  repeated  anticipation 
of  our  movements  by  the  Germans  was 
that  Yardley  was  ordered  to  revise  the 
War  Department's  whole  system  of  codes 
and  ciphers.  How  many  lives  were  saved 
by  his  ingenuity  in  performing  this  task 
is  also  a  matter  merely  for  conjecture,  as 
he  admits  no  conventionally  constructed 
code  or  cipher  is  indecipherable,  and  all 
he  could  do  was  to  switch  codes  so  fre- 
quently and  make  them  so  difficult  to 
break  down  that  by  the  time  the  enemy 
did  so,  it  would  be  too  late  for  the  infor- 
mation to  do  them  any  good. 

But  Yardley's  duties  as  Chief  of  M.  I. 
8  did  not  end  with  compiling  codes  and 
ciphers  and  breaking  them  down.  He  had 
to  have  a  Communications  Subsection  to 
control  our  own  code  and  cipher  mes- 
sages, handling  over  fifty  thousand  words 
a  week. 

The  Secret  Ink  Division  was  one  of  the 
most  important  divisions  of  all,  examining 
two  thousand  letters  a  week  and  develop- 
ing over  fifty  important  secret  ink  spy 
letters,  which  led  to  many  arrests  as  well 
as  one  death  sentence,  and  prevented 
much  enemy  activity.  And  wrestling  for 
hours  by  himself  with  a  secret  ink  mes- 
sage written  in  hieroglyphics,  which 
turned  out  to  be  in  the  German  short- 
hand system,  Gabelsberger,  was  the  mod- 
est beginning  of  a  Shorthand  Subsection 
which  could  read  documents  in  nearly  any 
language  in  thirty  different  shorthand 
systems. 
-,    The    pen    is    generally    reputed    to    be 


mightier  than  the  sword,  and  it  becomes 
even  more  formidable  when  it  writes  in 
invisible  ink.  Secret  ink  provides  one  of 
the  most  fascinating  forms  of  spy  in- 
trigue practiced  during  the  World  War, 
as  you  will  realize  if  you  heard  the  first 
serial.  "Secret  Ink,"  that  opened  the 
"Black  Chamber"  series  on  NBC. 

The  simplest  kinds  of  secret  inks  are 
brought  out  by  the  application  of  heat, 
but  early  in  the  war  the  Germans  had  in- 
vented inks  that  could  be  developed  only 
by  specific  reagents.  As  fast  as  these  re- 
agents were  discovered,  they  invented 
others.  Their  spies  carried  their  ink  im- 
pregnated in  silk  lingerie,  handkerchiefs, 
soft  collars,  neckties,  the  cloth  buttons  of 
a  dress  waistcoat,  in  toothpaste  and  soap. 
One  kind  did  double  duty  as  perfume,  an- 
other as  mouthwash.  The  ink  was  soaked 
out  of  the  impregnated  garments  in  dis- 
tilled water  or  a  prescribed  solution. 

Many  agents  didn't  know  how  to  de- 
velop the  ink  they  used.  They  merely 
wrote  their  messages  on  the  flaps  of  en- 
velopes, under  stamps,  in  tissue  paper 
linings  (until  censorship  removed  these), 
between  split  postcards,  under  photo- 
graphs, labels,  newspaper  clippings,  or 
simply  between  or  crosswise  to  the  lines 
of  innocuous  letters  which  they  mailed  in 
duplicate  to  several  cover  addresses,  in 
neutral  countries,  which  were  not  under 
suspicion  by  authorities.  One  or  two  of 
them  were  almost  certain  to  get  through 
and  be  smuggled  across  the  German  bor- 
der. Thus  English,  French  and  American 
moves  were  being  reported  regularly  to 
headquarters  in  Germany. 

rW,HE  scientists  of  France  and  England 
*  were  working  feverishly  to  discover  a 
general  reagent  that  would  develop  all 
secret  inks.  By  a  bit  of  masterly  deduc- 
tion from  known  facts,  it  was  assumed 
that  the  Germans  had  already  discovered 
such  a  reagent,  and  that  the  lives  of  all 
our  own  spies  hung  by  a  thread,  until  our 
scientists  caught  up  with  theirs  and  stale- 
mated them.  It  was  useless  to  develop 
new  inks. 

As  practically  nothing  was  known  about 
secret  inks  in  America,  Yardley  cabled 
London  for  instructions. 

An  instructor  was  sent  to  help  get  the 
project  started,  with  last  instructions  to 
"Beg  America  to  join  us  in  our  researches, 
and  for  God's  sake,  find  this  general  re- 
agent! " 

The  newly  initiated  Americans  found 
it.  After  working  for  months,  they  dis- 
covered that  if  a  secret  ink  letter  were  en- 
closed in  a  glass  case  and  sprayed  with 
a  thin  iodine  vapor,  the  tiny  particles  of 
iodine  gradually  settled  into  all  the  tiny 
crevices  of  the  paper  that  had  been  dis- 
turbed by  a  pen.  no  matter  what  the 
chemistry  of  the  ink  used  might  be. 

After  a  hundred  experiments,  the 
American  chemists  discovered  that  if  a 
letter  is  written  in  secret  ink,  dried, 
dampened  by  a  brush  dipped  in  distilled 
water,  dried  again,  and  pressed  with  an 
iron,  the  iodine  won't  work. 

We  were  again  even.  But  instead  of 
each  side  being  able  to  read  the  other's 
letters,  as  had  been  the  situation  shortly 
before,  now  neither  side  could  read  the 
other's  letters.  However,  our  chemists 
soon  learned  a  way  to  tell  whether  a  let- 
ter had  been  dampened,  and  could  by 
means  of  the  test  segregate  the  letters 
which  did  contain  spy  messages. 

Inevitably  in  the  battle  of  wits  came 
the  startling  triumph  of  discovering  an 
infallible    reagent    which    revealed    secret 


RADIO     MI RROR 


ink  writing  under  any  and  all  conditions. 
Fortunately  it  was  our  chemists  who 
made  the  discovery,  and  so  jealously  did 
they  guard  the  secret  that  the  enemy  nei- 
ther duplicated  the  achievement  nor  even 
found  out  that  we  had  made  it.  And  to- 
day you  could  count  on  your  fingers  the 
number  of  persons  who,  besides  Major 
Yardley,  know  that  greatest  of  all  es- 
pionage secrets. 

[UT  if  the  strain  of  spy  work  is  unbe- 
lievably exhausting,  the  strain  of  try- 
ing to  catch  spies  goes  it  one  better.  Some 
of  the  best  cryptographers  in  the  depart- 
ment resigned  because  of  shattered  nerves, 
and  several  times  Yardley  was  on  the 
verge  of  a  breakdown.  Once,  he  admits 
ruefully,  he  was  saved  from  going  com- 
pletely mad  only  by  a  providential  cable 
from  General  Pershing,  asking  that  he  be 
sent  to  France. 

He  was  still  there  at  the  close  of  the 
war,  and  organized  code  and  cipher  com- 
munications between  the  Peace  Confer- 
ence and  Military  Intelligence  Division 
at  Washington.  One  message  that  passed 
through  his  hands  reported  a  plot  to  as- 
sassinate President  Wilson  either  by  ad- 
ministering a  slow  poison  or  by  giving 
him  influenza  germs  in  ice.  President  Wil- 
son's first  sign  of  illness  occurred  shortly 
thereafter  while  he  was  in  Paris,  and  he 
was  soon  to  die  a  lingering  death. 

On  Yardley's  return,  the  Black  Cham- 
ber was  demobilized  to  all  intents  and 
purposes,  but  in  reality,  the  Cipher  and 
Code  Solution  Subsections  were  trans- 
ferred to  an  innocent-looking  brownstone 
front  in  the  heart  of  New  York  City 
where,  bolted,  guarded,  and  hidden  behind 
drawn  blinds  and  heavy  curtains,  its  sen- 
sitive ears  continued  to  catch  the  faint- 
est whisperings  in  the  foreign  capitols  of 
the  world. 

There,  on  November  28,  1921,  was  de- 
ciphered the  most  important  and  far- 
reaching  telegram  that  ever  passed 
through  the  doors  of  the  Black  Chamber. 
As  a  result  of  it,  America  went  into  the 
Washington  Disarmament  Conference 
with  Japan  and  Great  Britain,  knowing 
in  advance  what  Japan  wanted,  and  ex- 
actly how  she  would  compromise,  if 
pushed  to  it.  Knowing  just  how  far  she 
could  be  pushed  enabled  our  statesmen 
to  whittle  her  10-7  naval  ratio  demand 
down  to  5-3. 

In  1928,  the  Black  Chamber  was  really 
dissolved,  and  Major  Yardley  was  left 
with  a  lot  of  secrets  on  his  hands  and 
nothing  to  do  with  them.  He  thought 
they  would  make  a  couple  of  interesting 
books,  but  the  government  considered  the 
books  entirely  too  interesting  and  sup- 
pressed one  after  publication  and  the  next 
in  manuscript  form. 

He  discovered  that  if  he  called  his  ex- 
periences fiction,  there  would  be  no  gov- 
ernmental ban  on  them,  so  his  next  two 
books,  "The  Blonde  Countess"  and  "Red 
Sun  of  Nippon"  got  by  the  censors.  Need- 
less to  say,  the  names  used  in  the  "Black 
Chamber"  radio  serials  are  fictitious,  but 
many  of  the  incidents  are  not.  And  if 
you  properly  deciphered  the  crypto- 
gram "Bradley  Brake,"  your  solution 
would  read  "Major  Herbert  O.  Yardlev. 


THE  UNKNOWN  STARS  OF 
RADIO 

Who  are  they — those  radio  performers 
whom  you  hear  many  times  a  week — on 
your  favorite  programs — and  yet  whose 
names  are  not  known  to  you?  The 
stories  of  these  unknown  but  successful 
artists  will  be  found  in  a  fascinating 
article  in  RADIO  MIRROR.     Watch  for  it. 


Your  skin  needs  this  (jmwLau^  care! 


CAN  you  have  a  lovely  tan  without  pay- 
ing a  toll  in  dry,  parched,  peeling  skin 
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70 


"Love    Is    the    Sweetest    Thing" 

{Continued  from  page  10) 


laughing  to  tears  at  each  other.  Such  is 
their  companionship,  that  they  are  never 
lonely  in  America  where,  though  they 
have  met  many  people,  they  have  not  as 
yet  had  time  to  make  real  friends.  They 
are  not  the  type  of  people  to  make  friends 
quickly,  because  they  are  both  very  shy 
and  ordinarily  live  a  quiet  secluded  life. 

Ray  spends  many  days  and  evenings  at 
the  piano,  while  Gladys  curls  in  a  chair 
and  reads.  She  is  proud  of  her  concentra- 
tion, for  she  can  be  oblivious  to  anything 
around  her  when  reading.  No  wonder,  for 
in  self-defense  she  must  do  that,  consid- 
ering the  hours  that  Ray  spends  working 
at  the  piano,  composing  his  many  song 
hits,  or  making  arrangements  for  which  he 
is  so  famous.  Ray  is  wrapped  up  in  his 
music.  He  is  all  artist — and  his  father 
wanted  him  to  be  a  doctor! 

■  T  was  Gladys  who  had  faith  in  him  and 
*  encouraged  him  during  those  dark  fam- 
ily days,  and  who  finally  stood  by  him 
when  he  defied  his  father.  Dr.  Noble,  in 
all  kindness,  felt  that  when  Ray  graduated 
from  Cambridge  he  should  study  medi- 
cine. Ray  wanted  to  be  a  musician.  He 
was  already  one  by  temperament.  Later, 
in  despair,  Dr.  Noble  compromised,  and 
let  Ray  give  up  medical  training  in  order 
to  become  an  accountant  clerk.  Sitting 
over  figures  which  bored  him,  Ray 
couldn't  help  but  listen  to  the  tunes  that 
ran  through  his  head.  Finally  he  got  a 
job  with  a  well  known  English  music  pub- 
lisher in  London,  and  he  and  Gladys  set 
up  housekeeping.  After  that  came  con- 
certs both  in  England  and  on  the  Con- 
tinent; then  fame;  then  English  broad- 
casting, which  brought  him,  at  last,  to 
America  on  the  successes  of  such  songs 
as  "It's  All  Forgotten  Now,"  "The  Very 
Thought  of  You,"  and  "By  the  Fireside." 
The  Nobles  live  in  New  York,  on  the 
thirty-first  floor  of  an  apartment  house 
overlooking  Central  Park.  Childlike,  they 
are  delighted  with  it,  because  they  have 
never  lived  in  anything  higher  than  the 
reguiated-by-law,  six-story  houses  of  Eng- 
land. Ray  feels  it  isn't  safe  to  let  Gladys 
out  alone,  for  she  is  constantly  getting 
lost  about  town,  and  may  be  gone  for 
hours,  until  she  finally  gives  in  and  hires 
a  taxi  to  take  her  home.    In  London,  they 


lived  in  the  quietest  section  of  town.  It 
was  necessary  for  Ray's  work.  There  used 
to  be  only  one  unavoidable  disturbance, 
which  grew  to  be  his  special  hate — the 
"barrel-music  man" — a  hurdy-gurdy  to  us. 
Ray  hates  them  with  vehemence.  Gladys 
had  often  bodily  held  him  from  throwing 
things  out  of  the  window  at  the  man  or 
at  the  dignified  neighbors  who  encouraged 
him.  At  least  Ray  can't  hear  the  hurdy- 
gurdy  thirty-one  stories  up  in  the  air,  to 
Gladys'  relief. 

Ray's  music  is  as  individual  as  himself. 
There  is  about  it  a  distinctive  lilt  not 
found  in  other  modern  music.  Try  lis- 
tening to  him  over  NBC  Networks  on 
Wednesday  nights,  the  Coty  hour,  and  on 
Monday  and  Saturday  nights,  from  the 
Rainbow  Room  atop  of  the  RCA  Build- 
ing, New  York.  He  is  as  familiar  with 
classical  as  he  is  with  dance  music.  Big 
men  are  always  generous,  and  certainly 
Ray  and  Rudy  can  have  a  mutual-admira- 
tion society  with  just  cause.  But  above 
all,  Ray  admires  Rudy's  poise,  midst  the 
hectic  American  life,  which  is,  as  yet,  a 
little  strange  to  Ray.  He  can't  understand 
our  hurrying  ways,  any  more  than  he 
could  understand  his  mother's  objections, 
years  ago,  to  his  chemical  experiments. 

These  great  experiments  were  unfortu- 
nately tried  on  afternoons  when  Mrs. 
Noble,  senior,  gave  tea  parties.  Upstairs 
in  the  attic,  the  three  Noble  boys  and 
little  Gladys  would  try  all  the  things  in 
chemistry  that  they  had  expressly  been 
told  NOT  to  do  that  day  in  school.  By 
a  miracle  the  roof  never  was  blown  off, 
but  dreadful  and  powerful  smells,  not  con- 
ducive to  a  feminine  tea  party,  would  waft 
downstairs. 

To  meet  this  Noble  couple  is  to  love 
them.  He  so  tall  and  blond,  and  she  so 
petite  and  dark.  They  are  an  ideal  couple, 
who  work  together  and  play  together,  in 
the  way  that  makes  for  happiness  and 
success.  Their  shy  reserve  and  quaint  de- 
lightful English  accent  are  genuine  and 
charming,  and  you  can't  help  but  fall  un- 
der their  spell.  The  only  emphatic  request 
he  made  in  closing  this  interview  was: 
"Whatever  you  do — please  don't  divorce 
me  in  this  story!"  As  if  anyone  could! 
Well,  here's  wishing  them  continued  suc- 
cess and  happiness  in  America — they  de- 
serve it! 


The  Don  Hall  Trio,  heard  early  mornings  over  NBC.     They  are  Don  (Franklin) 
Hall,    Hortense    Rose    (Mrs.    Hall    in    private    life)    and    Nancy    Noland    (right). 


RADIO     MI RROR 


Behind    the    Scenes    of    the 

Court   of    Human 

Relations 

(.Continued  from  page  15) 

microphone  a  few  feet  away,  looking 
exactly  like  a  Supreme  Court  dignitary 
with  his  stern  face,  iron-gray  hair,  and 
pince  nez  glasses  caught  around  his  neck 
by  a  black  ribbon.  Percy  has  had  this 
role  for  nearly  two  years,  since  the 
program  changed  its  formula  to  the 
present  Court  style.  He  brings  to  the  part 
a  wealth  of  stage  experience,  including 
singing  roles  in  such  musical  comedies  as 
"The  Student  Prince,"  "The  Vagabond 
King,"  and  "Love  Song." 

He  finishes  his  introduction.  The  ac- 
tual dramatic  sketch  is  beginning.  A  soft, 
evenly  spaced  voice  comes  through  the 
loudspeaker,  riveting  your  attention  with 
its  tragic  qualities.  Here  must  be  a 
woman  trained  by  vivid  emotional  exper- 
iences to  take  such  a  role.  You  glance 
quickly  out  the  booth  window.  Standing 
at  a  second  mike  is  slim,  brunette  Janet 
Lee,  who  was  nineteen  her  last  birthday. 
It's  Janet's  voice  that  has  attracted  you. 
Hard  to  believe,  but  true — Janet  has  done 
radio  work  only  two  years,  a  tribute_  to 
her  ability  and  to   Bill  Sweets'  coaching. 

While  her  story  gets  underway,  why 
not  ask  Sweets  some  of  the  questions 
you've  been  wanting  answers  to,  since  you 
began  thinking  about  the  Court  of  Human 
Relations? 

M^MRST,  each  week's  sketch  is  taken 
*  from  a  story  in  the  current  issue  of 
True  Story  magazine.  It  deals  with  life's 
most  urgent  problems,  those  of  the  young 
girl  in  love,  of  the  young  married  woman, 
of  the  middle  aged  husband.  What  makes 
that  so  unique?  Just  this:  the  end  of  the 
story  is  left  to  the  reader,  after  all  the 
background,  the  characters,  and  the  week's 
particular  problem  have  been  presented 
in  dramatic  form  to  the  listener. 

Why  hasn't  the  program  a  permanent 
star?  Because  each  week  the  cast  is  differ- 
ent. "I  never  use  the  same  heroine  more 
than  once  in  three  weeks,"  will  be  Bill 
Sweets'  answer  to  your  question.  "If  the 
listeners  heard  the  same  girl  every  Friday 
night,  they  would  lose  the  sense  of  reality 
w7e  try  to  build  up. 

"We  have  about  thirty  actors  and  ac- 
tresses on  whom  we  call  regularly.  This 
week,  for  instance,  Janet  Lee  takes  the 
feminine  lead.  Van  Heflin.  that  tall,  curly 
headed  young  fellow  out  there  next  to 
Janet,  plays  opposite  her.  Next  week,  we'll 
probably  use  Betty  Worth  and  Ned 
Wever,  who  is  popular  to  youngsters  in 
his  Dick  Tracy  role.  Another  child  fa- 
vorite is  Wilmer  Walter,  better  known  as 
Andy  Gump.  The  judge  is  the  only  one 
who  stays  on  each  program.  If  you  doubt 
me,  see  who's  playing  a  minor  role  to- 
night." 

You  follow  his  pointing  finger;  your 
gaze  falls  on  a  short,  dark  man  standing 
script  in  hand,  waiting  for  his  cue.  Well, 
who  is  he?  But  wait  a  minute.  You  know 
now.  He's  Curtis  Arnall,  of  all  people, 
the  man  made  famous  by  his  acting  of 
the  Buck  Rogers  role!  Guess  Sweets  is 
right.  This  show  uses  only  the  best  of 
talent. 

The  control  room  is  filled  with  strains 
of  music.  Sounds  like  a  large  church 
organ,  but  where,  in  this  studio,  could 
an  organ  be  placed?  You  nudge  the  en- 
gineer and  ask  him.  He  grins  and  points 
to  a  small  instrument — another  secret 
that's  yours. 

This  organ  is  a  special  one  which  the 


Here's  one  little  medicine-hater  who 
is  going  to  bed  happy.  She's  just 
had  her  first  taste  of  Fletcher's  Castoria 
— and  she  loved  it !  Now  mother  is  back 
in  favor  once  more. 

'Horry  up, 
Mom.  We're 
aitingl 


Do  you  know  that  even  the  taste  of 
Fletcher's  Castoria  is  made  especially  for 
children? 

It's  one  laxative  they  take  willingly. 
And  it's  very  important  that  a  child  should 
take  a  laxative  without  a  struggle.  For 
the  fear  and  resentment  a  child  feels 
when  forced  to  take  a  bad-tasting  laxa- 
tive often  seriously  upsets  her  nerves  and 
her  digestion. 


are  safe  and  suitable  for  a  child. 

It  contains  no  narcotics.  No  harsh, 
purging  drugs  such  as  some  "grown-up" 
laxatives  contain  ...  It  will  never,  never 
cause  griping  pain.  It  will  not  form  a 
habit.  It  is  gentle,  yet  thorough. 

Buy  a  bottle  today.  Depend  on  it  al- 
ways until  your  youngest  child  is  1 1  years 
old.  Be  thrifty — buy  the  family-size  bot- 
tle. And  look  for  the  signature  Chas. 
H.  Fletcher. 


CASTORIA 

The  Children's 

Laxative 


But  there's  more  to  the  laxative  question 
than  taste.  Children's  systems  are  sensi- 
tive, delicate.  So  Fletcher's  Castoria  is 
made  just  for  children,  of  ingredients  that. 


from  babyhood  to  11  years 


71 


RADIO     MIRROR 


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Court  of  Human  Relations  is  using  for 
the  first  time  on  the  air.  It's  electrically 
controlled  and  employs  electric  impulses 
instead  of  pipes  to  produce  sounds.  The 
keyboard  looks  the  same  as  an  ordinary 
organ's.  But  a  few  feet  away  stands  a 
wooden  cabinet,  only  five  feet  high, 
which  magically  gives  the  same  musical 
effects  as  a  mighty  Wurlitzer. 

The  way  this  show  is  running  off,  you 
think  it  is  a  simple  half  hour  to  stage. 
That  is  where  you  are  wrong. 

For  instance,  the  first  problem  is 
adapting  a  story  from  the  magazine.  Be- 
cause the  plot  usually  must  be  twisted 
around  so  that  the  listener  will  be  left 
with  a  problem  to  solve,  Sweets  must 
bring  all  his  eleven  years  of  radio  ex- 
perience into  play. 

Then  there's  the  problem  of  making 
sure  that  the  situations  in  the  story  are 
made  to  conform  with  CBS's  rules  for 
scripts,  and  so  far  Sweets  has  had  only 
one  or  two  turned  down  by  the  board. 

When  that's  all  been  okayed,  there  is 
left  the  casting  difficulty.  So  far  in  the 
eight  years  of  the  program's  existence, 
Sweets  has  interviewed  over  five  thou- 
sand actors.  "In  the  first  place.''  he  will 
tell  you,  "I  must  have  actors  with 
enough  imagination  to  supply  their  own 
stage  scenery.  Each  must  be  made  to 
feel  that  his  own  particular  role  is  com- 
pletely true  to  life." 

And,  before  we're  through  with  the 
problems  of  producing  this  show,  how 
about  learning  more  facts  on  the  weekly 
contest? 

WE'LL  have  to  leave  the  show  a 
minute  and  go  back  to  the  Mac- 
fadden  Publications'  building  on  upper 
Broadway  to  interview  the  contest  editor. 
First,  let's  get  the  facts  straight.  After  the 
program  has  presented  a  story,  it  leaves 
the  hero  or  heroine  with  a  decision  to 
make.  Should  she  leave  her  husband, 
should  he  marry  the  girl,  should  they  di- 
vorce? The  listener  is  asked  to  send  in 
his  own  solution.  Two  prizes  are  awarded 
for  the  best  answers. 

"Usually,"  the  editor  tells  you,  "those 
who  write  in  to  us  are  people  who  have 
at  some  time  in  their  lives  faced  identi- 
cally the  same  problem.  Their  solutions 
are  based  on  real  experiences.  Occasion- 
ally, of  course,  a  contestant  who  is  eager 
to  win  a  prize  claims  first  hand  knowl- 
edge of  the  problem  when  he  doesn't  know- 
much  about  it. 

"On  the  whole,  however,  there  are  only 
"two  or  three  out  of  the  thousands  of  re- 
plies that  are  not  authentic." 

Back  to  the  studio!  The  show  should 
be  coming  to  a  close,  and  there  is  that 
matter  of  a  minute  or  so  the  program 
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72 


RADIO     MIRROR 


The  Critic  on  the  Hearth 

(Continued  from  page  64) 

THE  HEADLINERS  series  is  now  fea- 
turing James  Melton,  tenor,  Lew  Lehr, 
comedian  and  the  Revelers,  a  quartet. 
Miss  Hallie  Stiles,  soprano,  and  Frank 
Tours  and  his  orchestra,  featured  when 
Will  Rogers  was  the  star  of  the  program, 
remain  with  the  Headliners.  Mr.  Melton 
gives  convincing  proof  of  his  right  to  the 
title  of  radio's  greatest  singer.  The  Tours 
band  sets  the  tempo  for  the  show  with 
catchv,  tuneful  melodies. 

CBS  Sun.  8:30  P.  M.  30  min. 

BLANCHE  SWEET  covers  a  wide 
range  in  her  beauty  advice  to  feminine 
fans.  To  the  theme  of  "Toujours 
L'Amour"  she  reveals  personal,  individual 
beauty  practices  of  film  stars,  going  into 
authentic  detail  with  names  and  methods. 
Her  advice  covers  exercise,  diet,  attire, 
coiffure  and — what  is  all-important  to 
her  sponsors — cosmetics.  Miss  Sweet, 
well-received  in  her  recent  stage  come- 
back in  The  Petrified  Forest,  does  very 
well  by  Outdoor  Girl  beauty  preparations 
in  her  tri-weekly  quarter-hour. 
CBS   Mon.,   Wed.,    Fri.    11:15   A.   M.    15 

min. 


Your  Announcer  Is: 


NELSON     CASE 

Working  on  the  New  Coty-Ray  Noble  dance 
program,  Red  Davis  show,  A  and  P  Gypsies 
half  hour,  Nelson  Case  is  kept  active  by  NBC. 
Tall,  blonde,  deep  voiced,  Nelson  has  been 
a  theater  usher,  newspaper  reporter,  radio 
pianist  and  singer.  Born  in  Southern  Cali- 
fornia, Nelson  began  his  career  working  in  a 
small  local  theater.  His  father,  a  prominent 
newspaper  editor,  hired  him  away,  gave  him 
as  a  first  assignment  the  job  of  covering  a 
nearby  radio  station.  Nelson  called  up  an 
hour  later,  said  he  was  resigning  in  favor  of 
playing  the  piano  at  the  station.  Graduating 
from  William  and  Mary  College,  Virginia, 
he  immediately  became  an  orchestra  leader 
in  vaudeville.  Eventually  NBC  brought  him  to 
San  Francisco.  In  the  western  metropolis,  he 
met  a  descendant  of  General  Robert  E.  Lee, 
persuaded  her  to  marry  him.  Now  in  New 
York,  the  couple  have  a  son,  Nelson 
Case  third. 


HOW    DOES   YOUR    SKIN    STAND    THE    TEST? 


^ ^Ccul\j  (ZdZ&jCA 


Every  man  instinctively  plays  the  part  of  a  beauty 
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Every  man's  glance  is  a  searching  glance.  It  brings 
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by  a  man's  eyes  and,  many  times,  magnified. 

How  does  your  skin  meet  the  test?  If  it  is  at  all 
dry  or  scaly,  if  there  is  a  single  conspicuous  pore 
in  your  nose  or  even  a  suggestion  of  a  blackhead 
anywhere  on  your  face,  you  may  be  sure  that  you 
are  gaining  more  criticism  than  admiration. 

Many  common  complexion  blemishes  are  due  to 
nothing  less  than  improper  methods  of  skin  care. 
You  want  to  be  sure  to  really  clean  your  skin.  You 
don't  want  to  be  satisfied  merely  to  remove  the 
surface  dirt.  You  want  a  method  that  will  reach 
the  imbedded  dirt.  At  the  same  time,  one  that  will 
lubricate  your  skin  and  counteract  the  drying 
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The  Care  The  Skin  Needs 

The  care  your  skin  needs  is  supplied,  in  simple 
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melts  the  instant  it  touches  the  skin  and  gently  and 
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"Going  to  work"  on  the  accumulated  waxy  dirt, 
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When  you  give  the  skin  this  com- 
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In  one  week's  time  you'll  see  such  a  difference  in 
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With  the  7-day  tube  of  cream,  I  will  also  send 
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73 


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74 


RADIO     MIRROR 

Five  Months  to  Be  Famous! 

(Continued  from   page    13) 

Working  with  Phil  and  now  Lennie  Hay- 
ton — they've  both  been  so  grand.  But 
honestly  I  do  think  it  all  happened  be- 
cause 1  set  a  definite  deadline  for  myself. 
Those  last  months  I  gave  my  work  every- 
thing I  had.  I  didn't  just  go  on  and  on. 
sort  of  waiting  and  hoping — I  did  some- 
thing." 

And  now  Gabrielle  DeLys  has  got  some- 
thing. Everything,  almost.  Fame  and  a 
future  and  a  fortune  and  fun.  And  the 
nicest  thing  she's  got  is  a  sincere,  down-to- 
earth  personality  the  like  of  which  you  run 
into  very  darn  seldom  around  New  York. 
She  isn't  a  bit  the  starrish  star.  She  believes 
in  saving  her  money  because  she  knows 
stardom   doesn't   last   forever. 

Her  wardrobe  is  typically  American 
Girl,  not  the  garish  Parisian  extravagan- 
zas that  lots  of  the  younger  set  of  radio 
go  for.  Her  apartment  at  Tudor  City  is 
spacious  and  pretty  and  adequate,  with- 
out having  to  be  a  ten-room  Park  Ave- 
nue penthouse  with  a  huge  terrace  and  a 
staff  of  servants  and  oodles  of  modernis- 
tic cbici  for  furniture. 

Because  she  thought  it  would  be 
nicer  not  to  live  alone  she  sent  for  Juli- 
ette, who's  as  sweet  and  swell  a  gal  as  her 
sister  is.  Juliette  fixes  the  meals  and 
Gabrielle  cleans,  and  during  their  spare 
hours  they  play  golf  and  read  and  invite 
people  in.  The  first  time  I  went  for  lunch 
they  had  me  capping  strawberries  and 
cooking  fudge  and  pushing  a  mop  around 
the  living  room  between  stirs.  It  was  like 
dropping  in  on  next  door  neighbors.  But 
you  see,  I  told  you  Gabrielle  was  like 
that.  Not  a  star  at  all.  really.  Just  the 
sort  of  young  person  you  are. 

AND  if  you'd  ask  her  what  she  wants 
most  now  that  she  has  her  career, 
she'd  say  exactly  the  same  thing  any  girl 
in  her  right  mind  would  say  who's  twenty- 
three  and  romantic  and  in  love  with  life. 
Gabrielle  DeLys  wants  a  regular  fellow. 
Not  a  sheik,  just  a  plain  nice  boy.  The 
kind  you  seldom  meet  when  you're  a 
radio  star.  Because  then,  somehow,  your 
acquaintanceships  are  largely  confined 
within  the  profession — musicians,  singers, 
actors,   celebrities. 

"Everybody  I  know  talks  shop  mostly, 
or  they're  just  back  from  Hollywood  or 
they're  just  leaving  for  Hollywood  or 
they're  going  on  the  road  or  something  all 
the  time.  Sure  I  like  the  men  in  radio 
just  loads  and  lots  of  them  are  my  friends. 
But  for  falling  in  love— I'd  like  a  regular 
fellow  outside  this  business.  A  man  who's 
going  to  do  something  regular,  like  be  a 
lawyer  or  a  doctor  or  build  bridges.  I've 
never  lived  long  enough  in  one  place  to 
fall  in  love  until  now.  And  when  I  do 
I    want   to  be  with  that  sort  of  person." 

So  if  you'd  like  to  have  Gabrielle  DeLys 
for  a  sister-in-law  you  might  tell  your 
handsome  brother  what's  up.  Tell  him  to 
hurry,  though.  The  last  time  I  dropped 
by  her  place  two  dozen  gorgeous  tube- 
roses arrived  in  a  long  white  box  with  a 
huge  satin  bow  on  top.  Gabrielle  blushed 
like  a  kid  and  wouldn't  read  Juliette  and 
me  the  writing  on  the  card.  So  we  accused 
her  of  falling  in  love  without  telling  us 
a  thing  about  it. 

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RADIO     MIRROR 


The   Real   Reason  the   Show 
Boat  Burned   Down 


(Continued  from  page  20) 

Probably,  by  now,  you  have  caught  the 
trend  of  this  meeting.  If  not,  just  look 
back  over  the  list.  See  its  resemblance  to 
the  cast  of  Show  Boat?  An  Uncle  Charlie, 
a  Cap'n  Henry;  a  Lois  Bennett,  a  Muriel 
Wilson;  a  Conrad  Thibault,  a  Lanny 
Ross;  a  Little  Jerry  and  Big  Sam  comedy 
team,  a  Molasses  'n'  January  comedy 
team. 

Without  saying  so  in  so  many  words, 
it  was  put  across  at  that  May  meeting 
nevertheless  clearly  that  this  program 
would  be  based  on  a  success  formula  few 
programs  have  ever  equalled — the  Show 
Boat  formula  for  a  perfectly  balanced 
hour  of  music,  laughter,  love,  and  tragedy. 

Now  began  that  sequence  of  events  that 
have  made  this  story  one  of  the 'funniest 
and  most  significant  in  commercial  broad- 
casting annals. 

TpHE  Gibson  Family  was  scheduled  to 
*  end  June  9,  with  an  elaborate  fanfare 
of  farewells.  Meanwhile,  the  new  script 
writers  would  go  ahead  with  their  work 
of  writing  the  first  Winninger  program,  to 
be  started  the  following  Sunday. 

Came  the  historic  night  of  June  6. 
Gibson  Family  people  sat  listening  care- 
fully to  the  Show  Boat,  following  step 
by  step  as  another  radio  hour  built  up  to 
its  climax.  Suddenly  confused  shouts, 
mixed  with  hoarse  yells  of  "doublecross" 
rent  the  evening  air.  What  uncalled  for 
treachery  was  this?  Burning  down  the 
Show  Boat!  And  Cap'n  Henry's  last 
words:  "We'll  go  on  with  the  show  next 
week,  if  we  have  to  use  a  tent!" 

Furiously,  everyone  connected  with 
The  Gibson  Family  called  each  other. 
"Had  Show  Boat  learned  of  their  plans? 
With  the  boat  gone,  would  they  have  a 
tent  show  next  Thursday?" 

To  get  the  complete  significance  of  the 
Show  Boat  climax,  remember  the  dates. 
Next  Thursday  would  be  the  thirteenth 
of  June.  The  new  Tent  Show  wasn't 
scheduled  until  the  16th  of  June.  It 
would  be  scooped,  then,  by  a  full  three 
days! 

Another  even  more  hasty  conference  of 
the  Tent  Show  personalities  was  called. 
"Put  on  our  show  this  Sunday.  Beat 
them  at  their  own  game.  Show  them 
what  a  real  scoop  is!" 

And  so  it  happened.  Without  even  a 
■  rord  of  goodbye,  The  Gibson  Family 
iisappeared  from  the  air:  In  its  place, 
after  a  single  rehearsal  Saturday  (when 
they'd  really  planned  on  six  days)  Win- 
ninger and  his  ten  artists  stepped  to  the 
microphone  June  9. 

"The  one  and  only,  the  original  Tent 
Show  of  America,"  the  announcer  intoned 
gleefully.  They'd  done  it— now  let  Show 
Boat  go  ahead  with  their  idea.  Let  them 
hold  their  show  in  a  tent.  They'd  only 
be  imitators.  Imitators  themselves? 
What  an  idea!    Of  course  not! 

Members  of  the  Show  Boat,  executives 
of  the  Show  Boat  agency,  and  columnists, 
however,  had  different  views  on  the  sub- 
ject.- Putting  through  a  call  to  the  voung 
vice  president  of  the  agency,  I  asked  this 
question:  "Was  the  Show  Boat  burned 
to  put  up  competition  with  Winninger's 
show?" 

The  firm,  indignant  answer:  "We've 
been  planning  to  do  something  of  the  sort 
for  three  months.  We  wanted  to  com- 
plicate the  plot,  so  we  thought  of  having 
the  boat  sink  or  almost  sink.  And  at  last 
we  decided  on  having  it  catch  fire." 

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RADIO     MIRROR 


learn    t0  MOUNT 

tfHaME    &  ANIMALS-beat^ 


7  THAT  WAS  A  GREAT)/  THAT'S  JUST  WHAT\ 
HUNTING  TRIP.  BILL,  //   I'VC  BEEN  THINKING  —   ' 
ALL  THe  DUCK4  WE.     IA  JIM,  I'M  GOING  TO  WRITE 
■WANT.   BUT  IT  SEEMS  J]  TO  THE  NORTHWESTERN 
A  SHAME  TO  THROW  Q  SCHOOL  OF  TAXIDERMY 
AWAY  THIS  BEAUTIFUL,/-^  AND  SEE  IF  t  CAN'T 
LEARN  TO  MOUNT 
MV  BEST 
TROPHIES. 


ri'VE  SOLD  MANY  BOOK-ENDS, 
LAMPS,  ASH-TRAYS,  PIPE  RACKS, 
AND  SO  ON  TO  SPORTSMEN  FOR 

THEIR  DENS  I'VE  LEARNED 

TO  TAN  FURS  FOR  CAPS,  SCARFS 
AND  RUGS,  AND  —  BEST  OF  ALL- 
INSTEAD  OF  THROWING  AWAY  THOSE 
COW-HIDES,  I  TAN  THEM  INTO  LEATHER 
FOR  BELTS,  HARNESS  AND  STRAPS 

'  BUT  WASN'T 
TAXIDERMY 
HARD  TO 
„ )VLEARN,  BILL? 

m 


.WELL,  I  SEE  YOU   REALLY  ARE  TAKING  UP 
— - — \ TAXIDERMY  IN  EARNEST,  BILL. 

-'THAT'S  RIGHT,  JIM  — AND    I'VE  NEVER 
HAD  SO  MUCH  FUN  IN  MY  LIFE.     I'VE 
ACTUALLY  DOUBLED  THE  PLEASURE   I 
GET  FROM    MY  HUNTING  AND   REALLY 
HAVE  SOMETHING  TO  SHOW  FOR  IT. 

COME  IN  THE 
HOUSE  AND 
I'LL  SHOW     ,   ^_— -    , 
YOU  SOME  '— 
OF  MY 
WORK 


HARD?  NOT  A  BIT,  AFTER  YOU  GET  THE  HANG  OF 
IT.  WHY  JIM,  TO  ME  TAXIDERMY  IS  THE  GRAND- 
EST HOBBY  IN  THE  WORLD.  I'VE  MADE  AS  HIGH 
AS  *7S  PER  MONTH  IN  MY  SPARE  TIME, MOUNTING 
TROPHIES  FOR  HUNTERS.  WHV  DON'T  YOU  y- 
TAK.E  IT  UP? 


IM  SURE  GOING  TO  — WHAT'S 

THAT  ADDRESS?   I  HAD  NO 

.IDEA  WHAT  I'VE  BEEN  MISSING. 


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met  with  a  shrug  and  the  avowal  that 
they  didn't  know  themselves  what  was 
going  to  happen  next.  It  was  not  until 
the  following  Thursday  afternoon,  at  re- 
hearsal, that  more  facts  came  out. 

In  the  huge  eighth  floor  studio  at  Radio 
City,  everyone  in  the  Show  Boat  cast  sat 
about  in  twos  and  threes,  discussing  the 
unique  situation  in  which  the  program 
had  found  itself.  Muriel  Wilson,  Show- 
Boat's  Mary  Lou.  was  demanding  an  in- 
vestigation. "Certainly,  it's  an  infringe- 
ment of  our  idea.  How  about  copy- 
rights?" 

"How  about  the  Show  Boat?"  Lannv 
Ross  wanted  to  know.  "1  heard  yesterday 
at  lunch  that  a  new  one  is  being  built  and 
that  it's  going  to  have  a  different  name. 

Cornered,  during  a  lull  in  the  conversa- 
tion. Tiny  Ruffner  explained;  "Imitation 
is  the  sincerest  form  of  flatters'.  We're 
going  ahead  just  as  though  we  had  never 
heard  of  this  Winninger  program.  As  a 
matter  of  fact,  we  never  have.  Let  me 
give  you  the  real  reason  the  Show  Boc.t 
burned  down. 

"For  the  past  ten  weeks,  our  listeners 
haven't  been  paying  the  program  strict 
attention.  Nothing  exciting  enough  was 
happening.  Even  the  members  of  the  car.t 
w:ere  just  reading  their  lines.  Thev  had 
no  interest  in  them.  Now  it's  different. 
Our  fans  have  been  writing  and  telegraph- 
ing to  us  by  the  thousands.  Look  at  the 
cast  today.  None  of  them  is  sure  what  is 
coming  next.  All  their  enthusiasm  is  back. 
That's  what  we  were  after  when  we  de- 
cided the  boat  must  go. 

"Of  course  we're  going  to  have  a  new- 
boat.  Change  the  name  of  it?  Nonsense! 
Why  should  we  change  the  name?  In  six 
or  seven  weeks,  we'll  be  back  on  the  river. 
Put  on  a  tent  show  in  the  meantime"' 
Why,  that  would  make  us  imitators.  Be- 
sides, we  never  had  such  an  idea." 

W»T1IICII  seemingly  settled  the  matter. 
~ ™  But  it  still  leaves  open  to  conjecture 
important  paints  the  argument  has  not 
made  clear. 

Can  a  new  program  borrow  another 
one's  formula  and  make  it  succeed?  If  it 
does,  won't  the  airwaves  next  fall  be 
flooded  with  "show  boats"  puff,  puff  puff- 
ing along? 

How  about  Conrad  Thibault?  Not  onlv 
is  he  the  male  lead  in  Winninger's  show, 
he  is  one  of  the  integral  parts  of  Show- 
Boat.  Each  program  swears  that  he  is 
staying  with  it.  Conrad  is  saying  abso- 
lutely nothing. 

While  the  Show  Boat  cast  is  perform- 
ing on  municipal  piers,  in  city  auditori- 
ums, anywhere  but  (according  to  Tiny) 
in  a  tent,  can't  another  program  build  a 
boat  overnight  and  go  on  the  air  with 
it?  This  would  bring  up  the  question  of 
what  is  an  imitation?  If  a  show  makes 
good  with  its  own  talent,  can  it  right- 
fully be  called  a  copy? 

Which  leaves  us  right  where  we  were, 
with  stars,  executives,  and  listeners 
aboard  a  dhiy  merry-go-round  of  con- 
flicting statements,  facts,  and  events.  No 
one  seems  to  know  when  it  will  stop, 
when  all  this  topsy-turvy,  screwy  tangle 
will  straighten  out. 

But  in  the  meantime,  the  old  Show 
Boat  is  dead,  long  live  the  Show  Boat! 


Hollywood  Star 


SECRETS     OF     A     SOCIETY     HOSTESS 

Told  By  Cobina  Wright 
If  you  want  to  be  a  good  hostess,  here's 
your  chance  to  obtain  some  valuable 
tips  from  one  of  the  world's  greatest 
hostesses,  and  to  read,  in  addition,  inti- 
mate revelations  about  her  famous 
parties  and  guests.  In  next  month's 
issue,    out    August    23. 


76 


RADIO     MIRROR 


What  Do  You  Want  to     1 
Know? 

(Continued  from  page  48) 

are  not  married  in  real  life.  Betty  is 
played  by  Beatrice  Churchill  and  Bob  is 
Don  Ameche  who  also  plays  in  "The 
First  Nighter"  and  "Grand  Hotel."  The 
other  principals  in  the  cast  are  Madeline, 
played  by  Loretta  Poynton,  Marcia, 
played  by  Betty  Winkler  and  Tony 
Harker,  played  by  Don  Briggs.  "Aphro- 
dite," by  Goetzo,  is  the  theme  song  for 
"Today's  Children." 

Marion  E.,  New  York  City — Jane  Fro- 
man  weighs  about  104  pounds.  She's  out 
in  Hollywood  this  summer,  making  a  pic- 
ture and  is  expected  back  on  the  air 
again  this  fall. 

Miss    Mary    Di    P.,    Hoboken,    N.    J.— 

Harry  Richman  is  not  on  the  air  at  this 
writing.  He's  now  appearing  nightly  at 
the  Versailles,  East  50th  Street,  New  York 
City. 

Miss    Catherine    L.,    New    York    City — 

Lanny  Ross  and  Lennie  Hayton  are  both 
American  born  gentlemen.  You  can  ad- 
dress Lanny  in  care  of  the  National 
Broadcasting  Company,  Rockefeller  Cen- 
ter, New  York  City. 

Mrs.    F.    E.    C,    Long    Beach,    Calif.— 

Gene  and  Glenn  and  their  pals  Jake  and 
Lena  (by  the  way  Gene  and  Glenn  are 
also  Jake  and  Lena)  voice  their  antics 
over  local  station  WTAM  in  Cleveland, 
Ohio. 

J.  D.,  Batavia,  New  York — Eddie  Can- 
tor is  making  a  picture  in  Hollywood  but 
will  be  back  again  this  fall.  Ruby  Keeler 
is  not  a  radio  performer  but  Al  Jolson  is 
on  the  air  over  an  NBC-WEAF  network 
from  Los  Angeles,  California,  on  Saturday 
nights.  See  page  55 — 9  o'clock  column. 
Betty  and  Red  of  the  Red  Davis  program, 
are  not  brother  and  sister  in  real  life. 
Write  them  in  care  of  the  National 
Broadcasting  Company,  Rockefeller  Cen- 
ter, New  York  City. 

Miss  Angelina  F.,  Pittsfield,  Mass.,  and 
Miss  Helen  P.,  Albany,  New  York — Barry 
McKinley,  baritone  of  the  Camay  pro- 
gram, "Dreams  Come  True,"  was  born  in 
Fort  Wayne,  Indiana,  November  1913. 
Barry  is  five  feet,  seven  inches  tall,  weighs 
145  pounds  and  girls,  he's  not  married. 
You  can  address  him  in  care  of  the  Na- 
tional Broadcasting  Company  Rockefeller 
Center,  New  York  City.  This  is  for  vou 
Angelina — You  can  reach  Ted  Fio  Rito  in 
care  of  the  Columbia  Broadcasting  Sys- 
tem, Wrigley  Building,  Chicago,  III. 

W.  S.,  Winnipeg,  Canada. — I'm  sorry, 
but  that  picture  you  saw  in  the  June, 
1934  issue  of  Radio  Mirror  of  James  Mel- 
ton, was  the  only  one  we  had,  and  right 
now  there's  no  way  of  telling  who  the 
photographer  was. 


LAZY   DAN 

HASN'T   HAD  TIME  TO   BE  LAZY! 

Here's  the  real  inside  story  of  this 
genial  singer's  life — a  story  of  struggle 
and  hardship  which  began  when  he  was 
just  a  baby  and  continued  until  he 
found   fame  as  a   radio   star. 

In    October    RADIO     MIRROR 
(Out  August  23) 


"MILK  IS  THE  ONE 
INDISPENSABLE  FOOD 
FOR  CHILDREN" 

l.  EMMETT  HOIT,  M.  D.,  "Food,  Health  and  Growth' 
COURTESY  OF  MACMIUAN  COMPANY 


MILK  IN  THIS  DELICIOUS  FORM 


PROVIDES  YOUR  CHILD  WITH 


ALMOST  fe^^jC/.^ 


1 


DOCTORS,  pediatricians,  diet  experts 
agree  that  growing  children  need  a 
quart  of  milk  a  day —for  growth — for  food- 
energy — for  full  development.  Yet  many 
children  do  not  receive  sufficient  milk — 
either  because  they  dislike  it  or  because 
drinking  it  every  day  is  monotonous. 

Cocomalt  mixed  with  milk  is  not  only 
a  treat  to  youngsters  —  but  when  made 
as  directed  it  provides  almost  TWICE  the 
food-energy  value  of  plain  milk. 

Rich  in  vital  food  essentials 

Cocomalt  mixed  with  milk,  as  directed, 
increases  milk's  food-energy  value  70%.  It 
supplies  extra  proteins  for  solid  flesh  and 
muscles;  extra  minerals  (food-calcium  and 
food-phosphorus)  for  strong  bones  and 
sound  teeth;  extra  carbohydrates  to  meet 
the  food-energy   requirements  for  work 


and  play — and  Sunshine  Vitamin  D. 

Wonderful  for  adults,  too 

Cocomalt  in  milk  is  justas  good  for  grown- 
ups as  it  is  for  children.  With  its  special 
nutritional  value,  and  extra  food-energy, 
it's  a  pleasant  way  to  restore  and  maintain 
strength  —  for  housewives,  business  men, 
convalescents,  nursingandexpectantmoth- 
ers.  Easily  digested,  quickly  assimilated. 

A  hot  beverage  promotes  relaxation. 
Cocomalt  HOT  at  night  helps  men  and 
women  sleep  soundly  and  peacefully. 

Cocomalt  is  sold  at  good  grocery,  drug 
and  department  stores  in  Vi-ib.,  1-lb.  and 
5-lb.  hospital  size  air-tight  cans. 

SPECIAL  TRIAL  OFFER:  For  a  trial-size 
can  of  Cocomalt,  send  name  and  address  (with 
10c  to  cover  cost  of  mailing)  to  R.  B.  Davis  Co., 
Dept.NA9,  Hoboken,  N.  J. 


comalt 


Prepared  as  directed,  adds  70% 
more  food-energy  to  milk 


Cocomalt  is  accepted  by  the  Committee  on  Foods  of  the  American  Medical  Association.  Produced 
by  an  exclusive  process  under  scientific  control,  Cocomalt  is  composed  of  sucrose,  skim  milk, 
selected  cocoa,  barley  malt  extract,  flavoring  and  added  SunshineVitaminD.  (Irradiatedergosterol.) 


77 


RADIO     MIRROR 


Home  Treatment  for 
Keeping  Skin  Young 

Mercolized  Wax — one  beauty  aid  you  can  afford 
because  this  single  preparation  embodies  all  the 
essentials  of  beauty  that  your  skin  needs.  It 
cleanses,  softens,  bleaches,  lubricates  and  pro- 
tects. So  simple  to  use,  too.  Just  pat  it  on  your 
skin  each  night  as  if  it  were  an  ordinary  cold 
cream.  Mercolized  Wax  seeps  into  your  pores, 
dissolves  grime,  dust  and  all  impurities.  It 
absorbs  the  discolored  surface  skin  in  tiny,  invis- 
ible particles,  revealing  the  beautiful,  smooth,  young  skin  that  lies 
beneath.  It  clears  away  freckles,  tan,  oiliness,  sunburn  or  any  other 
blemishes.  You  use  such  a  tiny  bit  of  Mercolized  Wax  for  each  appli- 
cation that  it  proves  an  inexpensive  beauty  investment.  Beauty  can  not 
be  taken  for  granted.  It  must  be  cared  for  regularly  if  you  want 
to  hold  beauty  through  the  years.  Mercolized 
Wax  brings  out  the  hidden  beauty  of  your 
skin.    Let    it    make   your   skin   more    beautiful. 

Phelactine  removes  hairy  growths — takes  them  out — 
easily,  quickly  and  gently.  Leaves  the  skin  hair  free. 
Phelactine  is  the  modern,  odorless  facial  depilatory  that 
fastidious  women  prefer. 

Powdered  Saxolite  dissolved  in  one-half  pint  witch 
hazel  quickly  reduces  wrinkles  and  other  age  signs.  It  is 
a  refreshing,  stimulating  astringent  lotion.  Use  it  daily. 


1=»    *_l     V 


MercoliztMl 
Wax 

"utifies  The   Skl", 
,      "y«»-cnn. 


LIGHTEN  YOUR  HAIR 
WITHOUT  PEROXIDE 


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1 


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I  was  so  lonely  and  friendless,  a 
newcomer  to  town.  Neighbors 
called  ence — but  never  came  again. 


I  read  how  a  woman  became  popu- 
lar   by    learning    to    play    through 
the    U.   S.  School  of   Music  course- 
I    enrolled. 


Soon  I  was  able  to  play  real  tunes. 
Now  I'm  invited  everywhere.  They 
call    me    "the    life   of   the    party". 


How  easy  short-cut  way  to  MUJIC 
brinas  friends,  yood  times  to  thousands 


P\  F.RVONF.  is  familiar  with  the  seemingly  magic 
way  in  which  music  brings  people  together — 
cements  close  friendships — provides  good  times! 
I'.ut  for  years  only  the  fortunate  few  could  afford 
to  pay  personal  teachers — could  spend  years  of 
time  in  study  and  practice — in  order  to  receive  the 
advantages  that    music   brings. 

But  now,  thanks  to  the  U.  S.  School  of  Music, 
over  700.000  people  have  learned  to  play  their 
favorite  instruments  in  half  the  usual  time  and 
without  expensive  teachers  or  tiresome  practice. 
For  this  amazing  new  "print  and  picture"  method 
is  as  eas>  as  ABC.  First  it  tells  you  what  to  do 
— then  the  pictures 
show  you  how  to  do  it. 
Then  you  play  it  and 
hear  it.  You  start  with 
real  little  tunes,  and 
before  you  know  it, 
you  are  playing  the 
latest  hits,  jazz  or 
classical. 


78 


LEARN 

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When   Is   a   "Popular  Star" 
Popular? 

(Continued  from  page  45) 

a  few,  are  not  radio  stars  in  the  same 
sense  that  Garbo  is  a  movie  star.  They 
have  succeeded  in  radio,  true  enough,  but 
only  after  they  had  n'on  sufficient  reputa- 
tion in  another  field  to  assure  them  at- 
tention in  any  work  they  might  do.  Garbo 
began  from  a  cold  start  in  films  and  built 
herself  up  there.  The  biggest  radio  stars 
have  simply  transferred  an  already  secure 
reputation  to  the  air,  and  they  get  paid 
r:cordingly.  Every  blue  moon,  of  course, 
you  do  find  a  Kate  Smith,  or  an  Amos 
'n'  Andy,  who  were  made  by  radio  alone. 
But  more  often  it  works  the  other  way. 
That  is  why  a  break-in  in  radio  is  so 
much  harder  and  so  much  more  unusual 
than  in  those  other  fields.  The  same  thing 
is  true  of  the  publicity  angle.  You  can't 
make  a  star  by  publicity  alone.  Broad- 
casting officials  will  tell  you  that  one 
safe  way  to  judge  a  performer's  popu- 
larity is  a  size-up  of  the  number  of  re- 
quests that  come  in  for  tickets  to  witness 
his  air  show.  But  again  there's  a  "but." 
The  studios  with  their  big  shows  are  too 
local  to  do  any  good  as  a  general  check-up. 

"Vlfc^HICII  brings  us  down  to  the  inside 
™"  angle  of  the  story.  Regardless  of 
fan  mail  or  charts,  the  people  who  run 
radio  believe  that  the  best  test  of  a  star's 
popularity  is  the  money  return  he  nets 
his  sponsors.  And  here  you  run  into  some 
very  funny  facts!  It  sometimes  happens 
that  a  distinctly  poor  show,  put  on  for 
"cheap  money"  and  with  non-star  talent, 
brings  an  excellent  return  to  its  spon- 
sors, simply  because  the  outlay  is  small! 
There  are  plenty  of  examples  of  shows  of 
this  sort,  but  for  obvious  reasons,  they 
cannot  be  mentioned.  Again,  a  very  good 
show  may  fail  as  a  money-getter,  for 
purely  business  reasons.  The  classic  ex- 
ample of  this  is  the  popular  "One  Man's 
Family." 

The  story  goes  that  this  show  was  once 
sponsored  by  a  tobacco  company,  to 
launch  a  new  brand  of  cigarettes.  The 
show  was  excellent,  people  listened  to  it 
and  liked  it.  but  complaints  came  pour- 
ing in  that  so  distinctly  a  "family  pro- 
gram" was  not  suited  to  the  plugging  of 
cigarettes.  The  sponsors  finally  believed 
this  themselves,  and  an  announcement 
was  made  over  the  air  that,  although 
"One  Man's  Family"  was  one  of  the  best 
programs  of  its  kind,  it  was  being  taken 
off  for  business  reasons.  And  then  the 
fun  began!  So  many  people  liked  the 
show  (regardless  of  their  cigarette  buying 
habits)  that  sheer  public  demand  forced 
the  network  to  keep  it  on  as  a  non-com- 
mercial, sustaining  hour.  That,  perhaps,  is 
one  of  the  few  real  instances  of  genuine 
radio  popularity.  It  is  only  fair  to  add, 
though,  that  another  sponsor  was  found, 
with  a  more  domestic  product,  and  that 
to-day  "One  Man's  Family"  rates  "tops" 
both  from  an  audience  and  a  sales  point 
of  view. 

The  Goldbergs  (of  happy  memory) 
give  another  instance  of  public  demand. 
The  sponsors  were  once  undecided  whether 
to  continue  the  program,  and  though 
there  were  records  of  both  fan  mail  and 
chart-ratings,  the  higher-ups  went  further. 
It  was  announced  that  the  show  would 
be  taken  off  the  air  unless,  the  public  de- 
manded otherwise.  Letters  and  telegrams 
began  to  pour  in.  As  a  result,  the  Gold- 
bergs were  kept  on  the  air. 

There  are  plenty  of  stories  of  pure  sales 
success.  Wayne  King  put  over  a  face 
powder.  Guy  Lombardo  built  up  a  patent 


RADIO     MIRROR 


medicine.  Eddie  Cantor,  Ed  Wynn,  Jack 
Benny,  Olga  Albani  and  Tony  Wons  are 
a  few  who  earn  their  salaries  as  salesmen 
as  well  as  entertainers.  But  the  public, 
after  all,  isn't  much  interested  in  sales. 
Popularity,  to  you  and  me,  means  the 
sort  of  glamor  we  associate  with  going 
over  in  a  big  way  and  being  personally 
successful. 

Science  hasn't  solved  the  problem, 
either.  I  had  a  talk  about  it  with  Charles 
W.  Horn,  Director  of  Research  for  NBC, 
an  alert  person  with  prematurely  gray 
hair,  keen  eyes  and  a  dynamic  manner, 
who  probably  knows  more  about  the 
mechanics  of  radio  than  anyone  else  in 
the  world.  Mr.  Horn  told  me  that  there 
is  no  accurate  mechanical  gauge  of  radio 
popularity. 

Experiments  have  been  made,  of 
course.  Mr.  Horn  described  two  of  them. 
One  device,  to  be  attached  to  the  in- 
dividual radio  in  the  home,  would  be 
equipped  with  the  sort  of  paper  ribbon 
the  adding  machines  carry,  and  each  time 
the  radio  was  turned  on,  the  hour  and  the 
station  would  be  registered,  automatic- 
ally, on  the  paper.  Once  a  month,  then, 
the  ribbons  would  be  collected,  or  read 
as  electric  light  meters  are,  giving  an 
accurate  picture  of  the  popular  shows. 

"But,"  says  Mr.  Horn,  "who  would  pay 
for  the  device  and  its  use?  Not  the  radio 
owner,  or  even  the  manufacturer.  And 
if  it  were  left  to  the  networks,  how  could 
they  check  up  on  who  bought  new  radio 
sets  and  who  owned  old  ones?  Thus, 
the  device  would  be  too  costly  and  im- 
practical to  be  of  real  help,  especially 
since  the  ultimate  check-up  on  sets  would 
leave  us  in  no  more  accurate  a  position 
than  we  are  in  now." 

ANOTHER  possible  check-up  has  been 
developed  by  Professor  N.  M.  Hop- 
kins. Mr.  Horn  describes  this  as  a  "vote 
device."  The  Hopkins'  idea  is  to  equip 
radio  sets  or  homes,  with  a  device  which 
would  automatically  affect  the  amount  of 
power,  or  the  electric  constants  of  the 
power  supply.  At  the  end  of  each  pro- 
gram, the  announcer  would  ask  the  list- 
eners to  press  a  button  if  they  liked  the 
show  and  leave  it  alone  if  they  did  not. 
The  resultant  change  could  then  be  read 
at    the    electric    company's    power    house. 

Science's  dream  of  dreams  is  a  device 
for  metering  out  electric  current  in  such 
a  way  that  one  could  see  exactly  how- 
much  was  taken  up  from  any  given  sta- 
tion at  any  given  time.  But  that,  it 
seems,  is  impossible.  Once  the  sending 
current  has  left  the  radio  antennae,  it 
cannot  be  registered.  Radio  engineers 
know  how  much  power  is  sent  out  from  a 
given  station,  but  no  one  can  measure 
whether  one  set  or  a  million  sets  take  it 
up.     And  there  you  are,  again! 

A  funny  thing,  this  whole  business  of 
radio!  Millions  of  people  buy  sets,  mil- 
lions of  dollars  are  spent  on  entertain- 
ment for  those  sets  to  pick  up,  radio 
careers  are  built,  research  workers  plot 
detailed  figures  on  the  potential  number 
of  people  listening  in  at  every  moment 
of  the  day — and  nobody  in  the  world 
knows,  with  any  degree  of  accuracy, 
what  they  are  listening  to!  What  radio 
needs  is  a  Bright  Young  Man,  to  devise 
a  system  that  will  tell  us,  with  the  abso- 
lute, fool-proof  accuracy  of  the  box-office 
returns  and  the  circulation  figures,  who 
are  "tops"  on  the  air,  and  why.  He  may 
turn  up  with  his  new  idea  before  you 
think.  Until  he  does,  though,  the  money 
will  go  on  being  spent,  and  the  radio 
careers  will  go  on  being  built  up.  And 
when  someone  asks  you,  "When  is  a 
'popular'  star  popular?"  you  can  tell  him, 
very  confidentially,  that  his  guess  is  as 
good  as  yours — or  the  networks'! 


ALLY  SKINNY 


Reveals  Secret  of  His  Startling  Improve- 
ment— How  He  Built  Up  Iodine-Starved 
Glands — Recommends  Kelpamalt  to 
Every  Weak,  Skinny,  Rundown  Man  and 
Woman  Who  Wants  to  Add  Extra  Pounds 
of  Good.  Solid  Flesh,  Rugged  Strength 
and  Tireless  Energy. 


The  amazing  story  of  James  J.  Braddoek's  smash- 
ing victory  over  Max  Baer  for  the  Heavyweight 
Championship  of  the  World  can   now   be  told  ! 

Braddock  knew  that  without  any  considerable 
increase  in  weight  he  could  not  acquire  the  crush- 
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fight.  At  the  suggestion  of  a  noted  conditioner 
of  famous  athletes,  Braddock  turned  to  Kelpamalt, 
which  experts  in  nutrition  and  health  authorities 
all  over  the  world  hail  as  the  finest  weight  and 
strength  builder  to  be  had. 

In  6  short  weeks,  the  new  champion  packed  on 
26  rugged  pounds  of  good,  solid  flesh  and  acquired 
the  driving,  dynamic  power  behind  his  punch  that 
spelled  victory. 

Braddock  knew  what  he  needed  when  he  started 
Kelpamalt.  For,  this  new  mineral  concentrate  from 
the  sea  gets  right  down  and  corrects  the  real  un- 
derlying cause  of  skinniness — IODINE  STARVED 
GLANDS.  When  these  glands  don't  work  properly, 
all  the  food  in  the  world  can't  help  you.  It  just 
isn't  turned  into  flesh.  The  result  is,  you  stay 
skinny. 

The  most  important  gland — the  one  which  actu- 
ally controls  body  weight — needs  a  definite  ration 
of  iodine  all  the  time — NATURAL  ASSIMILABLE 
IODINE — not  to  be  confused  with  chemical  iodides 
which  often  prove  toxic — but  the  same  iodine  that 
is  found  in  tiny  quantities  in  spinach  and  lettuce. 
Only  when  the  system  gets  an  adequate  supply  of 
iodine  can  you  regulate  metabolism — the  body's 
process  of  converting  digested  food  into  firm  flesh, 
new  strength  and  energy. 

Braddock  says,  "Never  felt  better — and  I  want 
to  state  that  a  big  share  of  the  credit  for  my  vic- 
tory— for  the  wonderful  condition  I  was  in — is  due 
to  Kelpamalt.  I  never  had  more  endurance,  felt 
stronger  or  tired  less  in  all  my  experience  in  the 
ring.  And  the  26  lbs.  which  Kelpamalt  helped  me 
add,  put  real  power  and  drive  behind  my  punches. 
You  can  tell  any  skinny,  weak,  underweight  man  or 
woman  Kelpamalt' s  the  greatest  weight  and  strength 
builder  there   is.?' — James  J.   Braddock. 

To  get  NATURAL  IODINE  as  well  as  12  other 
aeeded  body  minerals  in  assimilable  form,  take 
Kelpamalt — now  considered  the  world's  richest 
source   of  this  precious  substance.      Try  Kelpamalt 


for  a   single   week   and 
notice  the  difference — 
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place  of   scrawny 
hollows — and   the 
new    energy    and 
strength  it  brings 
you.     Start 
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100  jumbo  size  Kelpa- 
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tablets  to   the  address  below. 


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KNOWN    IN    ENGLAND   AS   VIKELP 

Manufacturer's  Note:— Inferior  products — sold  as  kelp  and 
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RADIO     MIRROR 


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(Continued  from  page  29) 

veteran  in  radio.  He  averages  $150  a 
week.  For  his  five  performances  a  week 
on  the  Billy  and  Betty  program  over 
NBC  he  earns  himself  the  nifty  sum  of 
$125  a  week.  Three  times  a  week  he  ap- 
pears on  a  program  known  as  Jack  and 
Fritz  at  WOR.  That  nets  him  $50  a  week. 
All  of  this  sounds  as  if  he  makes  more 
than  $150  weekly,  but  you  must  remem- 
ber that  there  are  lean  weeks  during  the 
year  during  which  some  of  these  programs 
may  go  off  the  air.  Then  there  are  other 
weeks  when  he  earns  as  much  as  $300. 
Of  course  sustaining  programs  don't 
pay  quite  on  this  scale.  A  sustaining 
program  usually  nets  him  $10  or  $15  for 
a  half  hour  or  $20  for  an  hour. 


WALTER  TETLEY,  the  amazing 
youngster  who  can  talk  in  half  a 
dozen  different  dialects,  averages  between 
$150  and  $200  a  week.  In  the  five  years 
he's  been  in  radio  he  has  earned  between 
$5000  and  $7000  every  year.  Listen  to 
him  impersonating  Waldo,  that  impudent 
tough  youngster  on  the  Fred  Allen  pro- 
gram. Every  time  he  appears  as  Waldo, 
he  pockets  $50.  Or  hear  him  on  the  Buck 
Rogers  program.  He  gets  $125  a  week  for 
his  work  on  that  program.  Every  time  he 
appears  as  Jock,  the  Scotch  boy  on  the 
Bobby  Benson  program,  it  means  $20 
in  cash  to  him.  Walter  has  played  with 
Jack  Benny,  with  Joe  Penner,  and  with 
"Leslie  Howard  on  the  Lux  Theater  Hour. 

Junior  O'Day,  ten,  appeared  as  Stinker 
on  the  Beatrice  Lillie  program.  Have  you 
heard  him  as  that  mischievous,  impudent 
youngster?  He  earned  $25  a  performance 
for  that  impertinent  manner  of  his.  You 
hear  him  as  Christopher  Robin  on  the 
Winnie-the-Pooh  program.  He  appears 
twice  a  week  on  that  program  and  gets 
$10  a  broadcast. 

One  of  the  busiest  youngsters  in  radio 
is  Lester  Jay,  fourteen,  who  averages 
$250  to  $300  a  week.  His  father  is  a  scenic 
artist  who  earns  a  nifty  salary,  but  some 
weeks  Lester's  salary  is  even  niftier. 

He  earns  $100  a  week  for  appearing  as 
Chester,  Jr.,  in  The  Gumps  over  a  CBS 
network.  He  earns  $15  for  every  perform- 
ance in  Marie.  The  Little  French  Prin- 
cess. As  Junior  on  the  Dick  Tracy  pro- 
gram he  gets  $100  a  week.  Whenever  he 
appears  on  the  "Just  Plain  Bill"  program 
at  Columbia  he  gets  $15,  And  every  week 
for  a  year  he's  been  playing  the  page 
boy  on  Paul  Whiteman's  program,  earn- 
ing $25  a  week  for  just  this  program.  For 
his  work  as  Jerry  on  the  Billy  and  Betty 
show  he  gets  $20  a  performance.  Lester 
has  also  appeared  on  the  March  of  Time 
program,  with  Edwin  C.  Hill,  with  George 
Gershwin,  on  the  Roses  and  Drums  pro- 
gram  and  many  others. 

Estelle  Levy,  eleven,  is  another  child 
veteran.  She  is  in  Mrs.  Wiggs  of  the 
Cabbage  Patch,  and  has  appeared  on 
Eddie  Cantor's  program,  on  the  Vicks 
program  opposite  Walter  Tetley,  on 
Forty-five  Minutes  In  Hollywood,  on  the 
Quaker  Oats  program  and  a  number  of 
others.  For  playing  Eddie  Cantor's 
daughter,  Estelle  earned  $25  a  perform- 
ance. Children  flocking  around  her  after 
the  performance  said,  "Hello,  Janet.  Are 
you  going  to  Europe  with  your  father?" 
They  thought  Estelle  was  really  Cantor's 
daughter! 

UNDOUBTEDLY  the  most  successful 
child  star  in  radio  today  is  Mary 
Small,  the  singing  star  on  Little  Miss 
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RADIO    MIRROR 


father  is  in  the  shirt  business  in  Baltimore, 
where  Mary  began  her  radio  work.  When 
she  appeared  on  Uncle  Eddy's  Kiddy 
Club  program  in  Baltimore,  Mary  didn't 
earn  a  nickel.  In  fact,  she  had  to  pay  for 
her  own  carfare,  her  own  music,  and  so 
on.  Today  she  earns  over  $400  a  week. 
Her  first  radio  engagement  in  New  York 
was  on  the  Rudy  Vallee  program,  for 
which  she  got  $250.  When  she  first  went 
on  the  Little  Miss  Bab-o  program,  she 
was  paid  $400  a  week,  and  within  a  year 
she  was  given  two  raises  in  salary.  In 
vaudeville,  she  gets  $1500  a  week,  more 
than  many  adult  headliners. 

That  gives  you  the  bright  side  of  the 
radio  picture  for  children.  But  don't  get 
the  idea  that  all  children  earn  salaries  on 
this  scale. 

Most  likely  your  child  would  have  to 
get  her  start  on  a  honky-tonk  program, 
just  as  Mary  Small  did.  And  most  likely 
she  wouldn't  earn  a  cent  at  first.  But  sup- 
pose you  finally  packed  up  your  duds, 
and  landed  in  New  York,  leading  Mary 
by  the  hand,  what  then? 

You'd  have  to  persuade  one  of  the  big 
New  York  stations  to  give  your  Mary  an 
audition.  Your  best  bet  would  be  to 
write  to  Madge  Tucker  at  NBC  or  to 
Nila  Mack  at  CBS.  Most  of  the  children 
who've  risen  to  prominence  in  radio  got 
their  start  with  Miss  Tucker  or  Miss 
Mack.  If  your  child  were  really  gifted, 
and  you  could  persuade  Miss  Mack  or 
Miss  Tucker  of  that,  she'd  get  her  audi- 
tion. And  maybe  one  day  she'd  be  called 
for  a  role  on  the  Lady  Next  Door  pro- 
gram or  on  Miss  Mack's  Let's  Pretend 
program.  Suppose  she  were  called  for 
such  a  role?  What  then?  Would  she  come 
home  with  a  twenty-five-dollar  check  in 
her  pocket?    I  should  say  not! 

THE  children  I've  been  talking  about 
have  been  on  the  air  for  years.  They 
stand  out  from  the  mob.  They're  head 
and  shoulders  above  the  crowd.  They've 
won  the  attention  of  commercial  spon- 
sors. Yet  when  they  appear  on  the  Lady 
Next  Door  program  or  Let's  Pretend, 
they  walk  home  with  checks  the  same  size 
your  Mary  would  receive.  Which  isn't 
much.  Two  or  three  dollars  for  a  per- 
formance on  the  Lady  Next  Door  pro- 
gram. Three  and  a  half  dollars  for  an 
appearance  on   Let's   Pretend. 

Why  this  discrepancy?  Why  should  a 
youngster  who  sometimes  earns  $50  a  per- 
formance accept  $3.00  from  the  Lady 
Next  Door  and  be  glad  of  a  chance  to 
do  the  role? 

Well,  most  of  the  youngsters  have  got- 
ten their  start  with  lovely,  blonde  Miss 
Tucker,  and  they  enjoy  acting  with  her. 
Miss  Mack  has  seen  them  through  their 
early  heartaches,  taught  them  all  she 
knows  of  acting.  And  her  training,  too,  is 
priceless.  These  programs  are  sustaining 
programs,  not  commercial,  and  call  for 
a  large  group  of  youngsters. 

The  Horn  and  Hardart  program  is  one 
of  the  most  famous  children's  programs 
on  the  air. -You  hear  it  over  the  CBS 
network  every  week.  What  spectacular 
reward  do  you  suppose  the  children:  on 
the  program  get?  Well,  most  of  them 
don't  even  get  a  lollipop.  One  child  each 
week  wins  a  huge  cake.  People  write  in, 
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They  get  a  break  in  publicity.  Someone 
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and  invite  them  to  perform  at  some 
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The  Inside  Story  of  Major  Bowes'   Life 


mind  as  he  had  I've  seldom  witnessed. 
His  belief  was  an  honest  and  sincere  one, 
and  the  theory  and  philosophy  which  he 
promulgated  proved  to  be  a  source  of  in- 
finite comfort  to  the  bereaved." 

It  is  this  same  sentimentality  which 
makes  the  Major  dislike  reading  anything 
sad.  Half  way  through  a  tragic  poem, 
tears  begin  to  roll  down  his  cheeks.  Us- 
ually he  cannot  continue.  He  is  a  staunch 
comfort  to  friends  who  want  someone  to 
cry  with  them.  He  always  obliges.  He 
can,  how-ever,  and  frequently  does,  say  no 
to  appeals  for  help.  His  business  sense  is 
strong  enough  to  save  him  from  being 
preyed  upon  by  beseeching  acquaintances. 
Yet,  a  few  weeks  ago,  an  amateur  on 
one  of  his  Sunday  hours  revealed  that 
he  was  a  Chinese  orphan  out  of  work.  The 
boy  is  now  clerking  in  the  Major's  office. 

W*^lll'\  Bowes  returned  from  this 
"~  second  trip  abroad,  he  had  no  ink- 
ling of  the  surprise  fate  had  in  store  for 
him.  He  went  to  the  theater  one  night 
with 'a  group  of  friends  to  watch  Margaret 
lllington,  at  the  time  one  of  the  country's 
most  beloved  actresses.  As  chance  dealt 
the  cards,  Bowes  met  Miss  lllington  after 
the  performance.  They  were  married  a 
very  short  time  afterwards.  "Which  be- 
gan," the  Major  told  me,  "the  happiest 
years  of  my  whole  life." 

It  also  began  for  him  an  entirely  new 
existence.  Until  then  versed  only  in  prac- 
tical business  matters,  he  decided  to  enter 
the    theater    as    a    manager.     Though    it 


(Continued  from  page  19) 

meant  a  reduced  income  and  possible 
poverty,  he  was  willing  to  take  the 
chance.  There  was  only  one  reason  for 
his  actions.  He  wanted  to  be  with  his 
wife.  If  he  stayed  in  San  Francisco  while 
she  traveled  on  the  road  it  would  be  im- 
possible. So  he  became  company  mana- 
ger. For  nearly  a  year  they  went  from 
city  to  city  here  and  in  Canada.  When 
the  couple  arrived  in  New  York,  though 
the  theater  had  a  definite  fascination  for 
him,  Bowes  sought  an  opportunity  to  re- 
enter the  business  he  knew  best.  He 
finally  managed  a  compromise  by  joining 
hands  with  John  Cort  and  Peter  Mc- 
Court.  Together  they  built  the  Cort 
Theater  in  New  York  and  the  Park 
Square  in  Boston. 

The  venture  was  a  success  and  Bowes' 
name  became  one  to  reckon  with  in  New 
York  theater  business — so  much  so,  in 
fact,  that  Margaret  lllington  decided  to 
retire  and  become  just  Mrs.  Bowes.  Too 
much  spotlight  in  one  family,  she  de- 
clared. But  the  more  retiring  she  became, 
the  more  prominent  was  her  husband.  In 
1918  he  hit  on  the  idea  of  building  an 
enormous  playhouse,  bigger  than  any  the 
town  had  yet  seen.  He  chose  for  the  site 
the  corner  of  Broadway  and  Fifty-first 
Street,  much  farther  uptown  than  the 
wise  boys  had  advised. 

With  the  financial  aid  of  rich  men, 
Bowes  began  construction  of  the  lavish 
movie  palace.  Everyone  but  the  Major 
was  convinced  as  the  building  took  shape 
that  it  would  be  a  white  elephant  on  the 


Singin1  Sam,  the  Barbasol  man,  makes  his  shavings  fly  at  his  carpenter's  bench 
on    his   farm   in    Indiana.     For    his   program,    see    page    53 — 7   o'clock   column. 

82 


investors'  hands.  It  since  has  proved  it- 
self about  the  most  consistent  monev 
maker  of  any  picture  house  in  New  York. 
Bowes  has  never  relinquished  control  of 
the  theater,  remaining  as  the  managing 
director  through  all  the  other  jobs  he  has 
since  held,  among  them  a  vice-presidencv 
of  Metro-Goldwyn-Mayer  for  a  short  time. 

What  was  more  miraculous  to  his  manv 
contemporaries  than  his  money  making 
ability  was  his  romance  with  his  wife. 
The  white  flame  of  their  first  year's  love 
never  died  down.  Years  later,  when  she 
was  through  with  the  stage  and  he  had 
become  a  middle-aged  director,  their  love 
was  pointed  to  by  those  who  knew  them 
as  an  example  for  all  newly-wedded 
couples.  Unmindful  of  the  joke  it  created, 
they  kept  up  their  habit  of  holding 
hands  whenever  they  sat  through  a  plav 
or  a  movie.  Proudly  the  Major  contin- 
ued a  courtship  which  ridicule  could  not 
touch. 

He  toils  in  his  shirt  sleeves,  exposing  his 
secretaries  to  bright,  florid  stripes  which 
gay  red  and  purple  ties  sometimes 
match.  There  are  only  two  things  on 
which  he  insists  in  his  business  dealings. 
No  one  must  ever  be  late  for  an  appoint- 
ment with  him,  though  it  is  customary 
to  wait  thirty  minutes  to  see  the  Major, 
and  he  uses  only  the  stubs  of  pencils. 
New  secretaries  are  apt  to  throw  away 
these  stubs  instead  of  saving  them  for 
the  Major's  use.  He  chides  them  gently 
until  they  remember. 

It  is  these  traits  which  have  endeared 
him  to  his  employees,  most  of  whom  have 
worked  for  him  since  the  theater  first 
opened.  It  is  startling  at  first,  to  hear 
the  office  boy  call  him  Major,  leaving  off 
the  "the."  "Major."  a  pretty  reception- 
ist tells  you,  "will  be  ready  to  see  you  in 
just  a  few  minutes." 

Things  were  going  so  smoothly  a  year 
and  a  half  ago  that  Bowes  was  seriouslv 
considering  retirement.  After  all.  he  was 
nearly  sixty — an  age,  incidentally,  he 
never  admits;  he  had  enough  money,  an 
estate,  and  an  adoring  wife.  His  plans 
were  nearly  complete  when  Mrs.  Bowes 
became  sick.  She  died  in  March  last  year. 
All  the  Major's  thoughts  were  turned 
from  quitting  to  work,  that  he  might  take 
his  mind  off  his  wife's  death. 

■FLUNKED  in  his  lap  out  of  a  clear 
*■  sky  at  that  time  was  an  offer  to  take 
over  the  directorship  of  WHN,  a  station 
affiliated  with  M-G-M  and  Loew's  the- 
aters. Eagerly,  almost  happily,  Bowes  ac- 
cepted the  job.  Even  that  wasn't  enough. 
Seeing  the  station's  amateur  hour  languish- 
ing under  another  master  of  ceremonies, 
he  stepped  in.  In  a  few  months  everyone 
was  talking  about  the  hour  and  a  half 
show.  When  he  hit  on  the  idea  with 
which  you  are  now  familiar,  his  audience 
doubled  in  capacity — it  was  the  simple 
trick  of  having  listeners  phone  in  their 
votes  to  the  station  as  fast  as  they  picked 
a  winner.  It  became  a' popular  evening 
pastime  for  friends  to  gather  around  the 
loudspeaker,  make  their  choice,  and  call 
to  register  their  approval  of  a  certain  act. 

This  spring,  just  a  year  later.  Chase 
and  Sanborn  approached  Bowes  through 
their  advertising  agency.  Would  he  like 
to  take  complete  charge  of  an  amateur 
hour  over  a  coast-to-coast  hookup  on  a 
twenty-six  week  contract?  In  just  four 
weeks  of  broadcasting  he  raised  the  pro- 
gram to  the  top  rung  in  popularity! 

The  Major  stands  on  the  road  to  a 
new  career  which  is  already  bringing  him 
fresh  glory  and  all  he  wants  more  from 
life  is  "the  chance  to  open  a  new  theater 
and  start  another  radio  program." 


RAD  10    MI RROR 


Riding  the  Shortwaves 

By 
The  Tuner-Inner 


[AVE  you   a   shortwave  set   in  your 
home? 

The  answer  is  yes,  in  all  prob- 
ability, if  you've  purchased  a  radio  within 
the  last  year  or  so.  But  maybe  you 
haven't  used  it,  being  a  little  baffled  by 
the  problem  of  how  to  take  advantage 
of  it. 

While  there  won't  be  any  technical  dis- 
cussion right  now  on  the  best  way  to 
twist  the  dials,  there  will  be  a  description 
of  the  foreign  stations  you  can  tune  in 
and  listen  to  during  the  hot  months, 
which,  contrary  to  the  old  belief,  are 
much  better  for  reception  than  the  fall 
and  winter  periods. 

Take,  for  instance,  Oslo,  Norway,  which 
is  booming  in  right  now  practically  any 
afternoon  from  four  to  eight  o'clock.  It 
has  an  amateur  sending  operator,  but  he 
usually  plays  records  of  his  native  music. 


Wide  World 

Many  Russian  factories  are  given  time 
on  the  air.  Above,  a  candy  employee 
at  mike,  during  a  factory  broadcast. 

Other  amateurs  (hams  is  the  professional 
word  for  them)  in  Porto  Rico,  Ecuador, 
and  Mexico  City  are  also  easy  to  log,  if 
you'll  just  sit  down  with  a  mint  julep 
and  have  a  little  patience.  ■ 

Among  the  newer  arrivals  on  the  short- 
Wave  band  this  season  is  the  Mexico  City 
station,  XECVV,  which  has  shifted  to  49 
meters.  A  new  Venezuelan  station,  YV6RV, 
located  at  Valencia  on  46.1  meters, 
comes  in  strong  from  five-thirty  to  nine- 
thirty  every  evening.  If  you  like  the  rare 
treat  of  hearing  a  Venezuelan  tango  played 
by  a  real  native  orchestra,  fish  around  and 
land  this  program. 

Jumping  rapidly  from  South  America 
and  traveling  swiftly  across  the  Atlantic, 
you  reach  torrid  Morocco  where  the 
Arabs  play  all  day  for  your  amusement, 
if  you'll  just  bother  to  tune  vour  set  in 
to  CNR  on  37.33  meters.  This  station 
has  been  silent  for  some  time  but,  accord- 
ing to  schedule,  is  now  resuming  its  novel- 
ties from  the  country  of  pyramids,  camels 
and  sheiks. 

The  prize  station  of  the  month,  how- 
ever, is  farther  north,  in  the  land  of  dykes 
and  wooden  shoes.  It's  an  old  friend  of 
constant  shortwave  enthusiasts — PCJ  on 
19.6  meters.  If  you  eat  breakfast  as  earlv 
as  eight  in  the  morning,  this  station  will 
provide  for  you  a  background  of  sunny 
music  and  poetry.  It  signs  off  usually 
two  hours  later. 

For  lovers  of  the  strange  and  unusual, 


Japan  is  the  best  bet.  The  weird  music, 
comparable  only  to  the  combination  of  a 
rattling  dishpan  and  the  clanging  of  a 
copper  kettle,  reaches  you  on  either  the 
28  meter  or  29  meter  band.  The  call  let- 
ters are  JVM  and  JVN.  And  don't  tune 
off  these  stations  until  you've  heard  the 
amusing  high-pitched  chatter  of  the  Nip- 
ponese announcer. 

On  down  past  the  equator  is  England's 
proud  Australia,  where  three  stations  en- 
tertain for  you  during  the  early  hours  of 
the  morning.  Instead  of  going  to  bed 
promptly  some  night,  why  not  sit  up  and 
try  for  VK2ME  on  31.2  meters,  or  the 
others  on  31.3  and  31.5  meters?  Usually 
you  are  startled  by  the  cry  of  the  Laugh- 
ing Jackass,  followed  by  the  announce- 
ment of  a  typically  English  announcer. 
Their  signals  fade  into  nothingness  after 
six  A.M. 

Still  another  far-flung  outpost  of  the 
British  Empire  is  Bombay,  quite  within 
reach  of  the  good  American  shortwave 
set.  The  station  is  VUB,  on  the  31  meter 
band,  and  its  only  drawback  is  the  hour 
at  which  you  must  listen— either  Satur- 
day or  Sunday  morning  around  seven  or 
seven-thirty.  The  thrill,  however,  of 
catching  signals  from  such  a  vast  distance 
makes  it  all  worthwhile. 

More  prosaic  but  more  fun  if  you're 
lazy  are  the  regular  European  stations 
that  you  may  have  heard  during  the  win- 
ter and  spring.  Rome,  Italy,  has  entered 
the  big  league  competition  afforded  by 
Daventry,  England,  and  the  Deutschland 
transmitter,  DJD,  now  that  it  is  sending 
on  25.4  meters.  If  you  are  experienced 
in  this  game  you  will  know  the  difficulty 
of  hearing  these  stations  during  the  eve- 
ning hours.  But  try  it  this  month.  If 
conditions  are  right,  you  should  get  them 
right  up  to  midnight.  The  French  Pon- 
toise  station  comes  in  at  about  this  same 
spot,  too,  so  don't  be  surprised  if  you  get 
a  strange  mixture  of  gutturals,  rapid-fire 
Latin  and  staid  English. 

At  least  by  this  you  should  be  convinced 
of  the  fun  that  shortwave  receiving  can 
bring  you.  New  transmitters  and  the 
absence  of  static  are  making  this  summer 
one  of  the  best  in  years  for  the  logging 
of  distant  ports  of  radio  calls. 

If  you  still  have  any  questions  about 
how  to  take  the  best  advantage  of  your 
set,  write  in  to  the  Tuner-Inner,  care  of 
Radio  Mirror,  1926  Broadway,  and  I'll 
be  glad  to  answer  vour  letter. 

So,  'til  we  meet  again,  good  luck  and 
good  listening. 

Wide  World 


Here's  an  inside  view  of  station  3L0, 
located   in   far   Melbourne,   Australia. 


US  KEEP  STEP  WITH 
HEALTH -to... 

—  vigorous  fresh  air  and  exercise  isn't 
the  only  way  to  steal  a  march  on  health. 
We  knoiv  that  all  around  fitness  calls  for 
a  sound  diet,  too— that's  why  ive  always 
call  for  crisp,  delicious  Shredded  Wheat 
at  breakfast."    A     ^     H 

Shredded  Wheat  is  100%  whole  wheat 

—  nothing  added,  nothing  taken  away. 
Wheat,  you  know,  is  Nature's  treasure- 
house  of  health.  You  get  a  natural  bal- 
ance of  vital  health  elements  —  in  their 
most  appetizing  and  digestible  form. 


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"Uneeda    Bakers' 

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83 


CORNS 

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The  scientific  design  of  these  thin,  cushioning, 
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and  friction. 

STOPS  ANNOYING  SHOE  TROUBLES 

If  your  shoes  rub,  pinch  or  press  your  toes  or 
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Put  one  on-the  *  pain  is  gone! 


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RADIO     MI RROR 

Beauty  in  the  Sunshine 

{Continued  from  page  41) 

help  us  over  that  period  of  adjustment, 
and  to  shorten  it.  Brunette  skins,  we  all 
know,  don't  have  so  much  trouble  at  this 
time,  but  even  they  need  real  protection 
at  first.  There  are  two  rules  we  simply 
must  follow  until  we  are  positive  that 
our  complexions  are  able  to  care  for 
themselves  the  rest  of  the  summer:  Ex- 
pose yourself  to  the  direct  rays  of  the 
sun  only  gradually,  staying  out  of  the 
shade  a  little  longer  each  day;  and,  for 
heavens'  sake!  keep  well-covered  with 
sun-resistant  cosmetics  until  all  danger 
is  past.  Even  when  you  have  a  rich 
mahogany  tan  that  you're  very  proud  of, 
it's  a  good  thing  to  wear  a  thin  protec- 
tive coating  when  you  know  you're  go- 
ing to  get  more  sun  than  usual — on  a 
sailboat,  or  out  fishing,  for  instance. 

If  you  have  one  of  those  skins  which 
simply  were  never  meant  to  be  tanned 
(I  have),  just  remember  that  Nature 
knows  best.  If  you  burn  with  lightning 
rapidity,  you  may  be  sure  that  Nature 
never  meant  you  to  be  exposed  to  tropical 
suns  and  extreme  heat.  This  doesn't  mean, 
however,  that  you  must  languish  on  ver- 
andas while  your  thicker-skinned  friends 
frolic  in  the  surf.  By  using  the  proper 
protections,  you  can  get  just  as  much 
exercise  as  anyone — but  stay  in  the  shade 
whenever  you  rest,  and  remember  that 
you're  the  girl  who  simply  must  renew 
that  protective  film  of  cream  or  lotion 
every  time  you  go  into  or  come  out  of 
the  water.  A  beautifully-tanned  skin  is 
very  dramatic,  but  I  try  to  console  my- 
self with  the  thought  that  we  have  our 
innings  in  the  moonlight,  when  a  light 
skin  can  look  very  romantic! 

SHOULD  you  use  a  cream  or  a  liquid? 
Generally  speaking  (and  this  is  a  good 
rule  to  follow  the  year-round),  creams 
are  especially  adapted  to  dry  skins,  while 
the  more  quickly-evaporating  lotions  are 
better  for  oily  skins.  But,  if  you  are 
using  an  oil  for  the  beach — the  oils  are 
easier  to  apply — remember  that  it  needs 
more  frequent  replenishing.  Then  watch 
either  cream  or  liquid  to  be  sure  that  you 
have  a  fresh  coat  just  as  soon  as  the 
previous  one  has  been  washed  off  by  the 
sea. 

If  you  have  been  careless,  as  I  was, 
and  have  already  got  burned,  don't  give 
up  hope.  There  are  splendid  treatments 
you  can  give  your  skin  at  home  to  fresh- 
en and  revivify  it,  as  well  as  special  cos- 
metics to  cover  up  your  mistake.  There 
are  wonderful  bleaching  preparations, 
one  a  regular  cleansing  cream  with  bleach- 
ing properties,  another  an  exceptionally 
strong,  though  harmless,  liquid,  that  I 
can  recommend. 

Or,  if  you  want  to  look  uniformly  darker, 
watch  your  make-up.  There's  no  face  that 
needs  suntan  make-up  more  than  a  burned 
one.  These  brownish  powder  founda- 
tions aren't  meant,  however,  so  much  for 
pretending  a  tan  you  don't  have,  as  for 
filling  in  the  gaps  in  a  blotchily-tanned 
complexion.  If  you  really  must  look  dark- 
er than  you  are,  don't  start  with  the 
foundation,  but  use  your  natural  powder 
base  and  then  a  deeper  shade  of  powder 
than  usual. 

Finally,  in  choosing  your  rouges  and 
lipsticks  to  blend  with  your  darker  sum- 
mer powder,  avoid  the  purplish  shades 
and  select  the  most  brilliant  tones  you 
can  find  for  your  coloring.  Brunettes, 
particularly,  need  more  orange  shades 
than  they  use  at  any  other  time  of  the 
year.  Remember,  summer  is  sunshine- 
time,  and  your  face  should  reflect  the 
sunlight! 


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84 


What     Do     You     Want     to     Say? 


or  less  in  bed  with  nothing  to  cheer  him 
up,  but  the  programs  that  come  over  the 
networks.  His  fears  and  sorrows  are  for- 
gotten when  he  hears  the  nonsensical 
jokes  of  Jack  Benny  or  Eddie  Cantor. 
The  news  of  the  day  is  revealed  to  him 
by  the  Press  Radio  News.  Drama,  opera, 
popular  or  classical  music  is  within  his 
reach.  ...  hie  has  something  to  look  for- 
ward to,  to  brighten  his  long  day.  .  .  . 
Miss    Ethel    Bachmann, 

Norwood,  Ohio. 


$1.00  PRIZE 

The  radio,  to  me  means  far  more  than 
Aladdin's  Lamp  meant  to  Aladdin.  The 
last  few  years  I  have  been  in  strange 
cities,  alone  among  strangers,  but  not 
lonely,  for  1  had  for  company  famous  ar- 
tists on   the   radio  programs. 

I  feel  a  very  real  friendship  for  the 
grand  people  who  come  over  the  air 
every  day  into  my  home.  .  .  . 

A  card  of  thanks  is  my  way  of  applaud- 
ing .  .  .  This  only  takes  a  minute.  Let 
us  all  do  more  of  this  card  sending  in 
the  future.  .  .  . 

Mrs.  C.  D.  Ward, 
Kansas  City,  Missouri. 

$1.00  PRIZE 

I  cannot  remember  the  first  time  I 
heard  Fred  Allen  on  the  air,  but  I  do 
know  that  it  was  a  good  while  ago,  and 
although  I  have  listened  to  every  broad- 
cast since.    1    have  yet  to  become  bored. 


(Continued  from  page  49) 

His  sophisticated  humor  is  such  a  relief 
from  the  nonsensical  programs  put  on  by 
some  of  the  so-called  funny  boys. 

His  little  plays  are  really  clever  and 
well  gotten  up.  Of  course,  we  hear  similar 
ones  on  other  programs,  but  Fred's  are 
invariably  the  best. 

He  also  has  a  swell  supporting  cast  and 
all  in  all,  I  choose  this  as  the  best  hour 
of  radio  entertainment. 

Mrs.  Helen   Hudson, 
Richmond,  Virginia. 

$1.00  PRIZE 

I've  been  a  listener  for  ever  so  long 
and  have  been  deeply  touched  by  some 
beautiful  programs  but  never  in  my  opin- 
ion was  anything  so  lovely  as  the  "Birth- 
day-Party Program"  the  Columbia  Broad- 
casting Company  gave  Kate  Smith! 
There  is  no  one  who  deserves  more,  and 
the  tears  of  gratitude  she  shed  were  also 
shed  by  many  of  us.  Is  there  anything 
more  touching  than  to  hear  one's  own 
mother  talking  to  us  on  the  air?  We 
can't  be  too  thankful  nor  are  we  appre- 
ciative enough  for  what  radio  has  done 
for  us.  So  why  must  people  criticise? 
Mrs.  William  Petersen, 
East  Jewett,  New  York. 

Honorable   Mention 

"A  person  I  truly  admire  is  Rudy  Val- 
lee.  A  very  modest  chap,  he  devotes  his 
entire  hour  on  the  air  Thursday  nights  to 
other  performers.  A  good  percentage  of 
these    performers    now    have    commercial 


broadcasts  of  their  own." — Harold  Moly- 
neaux,  Southbridge,  Mass. 

"There  is  one  thing  that  I  think  the  air 
has  been  lacking,  that  is:  good  piano 
music."— Joseph  J.  Stuhl,  Philadelphia, 
Pennsylvania. 

"I    know  girls  who  would  rather  listen 

to  Bing  Crosby  than  go  to  the  movies." 

—Mary    D'Urse,    Ft.  Wadsworth,    Staten 
Island. 

"There's  something  on  the  radio  for 
every  individual.  We  should  all  study 
our  programs  more  closely,  learn  to 
operate  our  radios  more  efficiently."  Mrs. 
Mary  C.  Weist,  Anderson,  Ind. 

"My  pet  radio  grievance  is  the  way  my 
favorite  radio  station  discontinues  dramas 
before  they  have  reached  a  climax.  It 
seems  unfair  to  listeners  not  owning  high 
powered  radios.  For  example,  Mary 
Marlin  sponsored  by  Kleenex  Co.  It 
was  "switched"  to  another  station — one 
which  I  am  unable  to  tune  in." — Mrs. 
Anna  Burhans,  Tribes  Hill,  New  York. 

"The  birth  of  radio  gave  to  the  civilized 
world  a  new  method  in  which  to  over- 
come the  mountains  of  ignorance." — 
Raymond  J.  Ross,   Bridgeport,  Conn. 

"Why  don't  someone  put  more  chil- 
dren's programs,  and  take  some  of  these 
impossibilities  off  the  air.  Skippy's  and 
Sookie's  'Ohoos'  for  instance." — Mrs. 
Frank  Miller,   Philadelphia,   Pa. 


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85 


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What's  New  on  Radio  Row? 

(Continued  from  page  41) 

country  until  brought  to  America  by  his 
parents  at  that  age. 

The  stork  is  hovering  over  the  home  ot 
Dan  Landt,  of  Landt  Trio  and  White  .  .  . 
Exercising  her  woman's  prerogative  to 
change  her  mind,  Adelaide  Moffett  has 
called  off  her  engagement  to  Henry  Gib- 
bins,  Jr.,  son  of  Brigadier-General  Henry 
Gibbins  .  .  .  Rumors  persist  that  Edna 
Odell,  of  NBC's  Chicago  staff  of  solo- 
ists, is  married  or  soon  will  be. 

Radio  Row  is  taking  bows  for  having 
united  the  estranged  Leslie  Howards.  The 
famous  British  stage  and  screen  star  went 
on  Rudy  Vallee's  variety  hour  with  his 
ten-year-old  daughter,  whose  name,  also, 
is  Leslie,  in  a  dramatic  sketch.  Mrs.  How- 
ard, separated  from  her  husband  and  liv- 
ing in  Hollywood,  heard  the  broadcast 
and  wired  her  congratulations.  Her  daugh- 
ter, at  her  first  public  appearance 
scored  a  pronounced  hit.  The  out- 
come was  Mrs.  Howard's  return  to  New 
York  and  the  resumption  of  family  rela- 
tions. Thus  came  true  again  the  Biblical 
injunction,  "And  a  little  child  shall  lead 
them." 

MANY  USES  FOR  RADIOS 

Robert  Simmons,  the  handsome  first 
tenor  of  The  Revelers  and  soloist  on 
many  important  programs,  writes  this 
department  to  inquire  if  we  are  getting 
all  the  service  possible  from  our  radio. 
It  seems,  from  his  letter,  that  a  receiver 
has  many  other  purposes  beside  bringing 
entertainment  and  education  to  the  par- 
lors. For  example,  he  installed  a  set  in 
the  stables  of  his  estate  at  Cornwall-on- 
the-Hudson  and  found  that  certain  musi- 
cal programs  act  as  a  sedative  on  his  polo 
ponies  when  they  are  nervous. 

And  Mr.  Simmons  tells  about  an  ac- 
quaintance in  upstate  New  York  who 
catches  a  trolley  by  his  radio.  The  loud- 
speaker every  morning  sputters  static 
when  the  trolley  crosses  a  nearby  inter- 
section, thus  warning  the  commuter  that 
he  has  just  three  minutes  to  make  the 
corner  and  catch  the  car. 

And  here  are  some  more  examples  of 
unique  services  discovered  by  the  tenor: 
A  dairyman  in  Iowa  turns  on  the  set 
when  it  is  time  to  milk  the  cows,  having 
found  that  dinner  music  makes  a  con- 
tented cow  more  contented  and  produces 
more  milk.  And  the  owner  of  a  fleet  of 
trucks  covering  New  England  equipped 
each  with  a  receiver  to  keep  the  drivers 
awake  on  all-night  trips.  Since  the  in- 
stallation the  truckman  reports  not  a 
single  collision  or  accident  in  six  months; 
previous  to  their  introduction,  two  or 
more  trucks  went  to  the  repair  shops 
weekly. 

■  ULU  McCONNELL,  veteran  vaude- 
*^  villian  and  musical  comedy  come- 
dienne, is  expected  back  on  the  air  waves 
this  fall.  Negotiations  to  that  end  were 
begun  immediately  after  her  guest  appear- 
ance on  an  Al  Jolson  program  this  sum- 
mer. Blanche  Merrill,  experienced  vaude- 
ville skit  writer  who  once  concocted  all 
of  Eva  Tanguay's  material,  and  Hazel 
Flynn,  former  Chicago  movie  critic  who 
is  now  press  agent  of  the  Radio  City 
Music  Hall,  are  writing  Miss  McConnell's 
new  program. 

JESSICA  DRAGONETTE  has  been 
for  years  an  exclusive  artist  on  the 
Cities  Service  program  with  Bourdon's 
orchestra  but  this  winter  the  songbird  will 
make  guest  appearances  on  a  number  of 
programs.    This  permission   has  been   ex- 


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tended  the  soloist,  'tis  said  by  Radio  Row 
gossips,  in  lieu  of  an  increase  in  salary. 

POSTSCRIPTS 

Al  Jolson  is  worrying  about  failing  eye- 
sight .  .  .  Grace  Moore  occasionally  in- 
dulges in  a  few  whiffs  from  a  long- 
stemmed  clay  pipe  after  dinner  .  .  . 
Baron  Sven  von  Hallberg,  Columbia  or- 
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Allen,  vocalist  with  Richard  Himber's  Or- 
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under  the  name  of  Al  Ross  .  .  .  Bing 
Crosby's  racing  stable  now  consists  of  nine 
bangtails. 

Ernie  Golden,  ten  years  ago  a  popular 
radio  band  master  and  composer,  is  a 
patient  in  a  New  York  hospital  suffering 
a  complete  physical  breakdown  brought 
on  by  malnutrition  and  financial  worries 
.  .  .  Anthony  Frome,  once  the  Poet  Prince 
of  the  Air,  in  his  real  capacity  as  Rabbi 
Abraham  L.  Feinberg,  spiritual"  head  of  a 
big  New  York  Temple,  is  delivering  ser- 
mons over  an   independent   local   station. 

To  date  radio's  outstanding  contribu- 
tions to  opera  are  Nino  Martini  and 
Helen  Jepson.  But  another  artist  of  the 
air  will  make  her  debut  at  the  Metropoli- 
tan Opera  House  this  winter.  She  is  Helen 
Oelheim,  of  the  Show  Boat  company  .  .  . 
Ben  Bernie  is  being  investigated  by  the 
Federal  Communications  Commission  for 
having  paraphrased  Lincoln's  Gettysburg 
speech  in  broadcasting  a  blurb  for  a  beer. 

JOHN  F.  ROYAL,  NBC  vice-president 
in  charge  of  programs,  is  scouring 
Europe  in  search  of  radio  novelties  and 
studying  the  broadcasting  scheme  of 
things  abroad.  As  befits  his  position  in 
the  business  world — for  who  should  be 
more  air-minded  than  an  emir  of  the 
ether? — he  is  making  the  capitals  of  the 
Continent  exclusively  by  airplane  trans- 
port. 

ELEANOR  BLAKE,  the  pen  name  of 
the  wife  of  Ben  Pratt  of  the  NBC 
press  department,  has  had  her  first  serious 
novel,  "Seedtime  and  Harvest,"  accepted 
by  G.  P.  Putnam's  Sons.  It  will  be  pub- 
lished some  time  in  August. 

GOVERNOR  CURLEY  of  Mass.  un- 
^-*  wittingly  finds  himself  "fired"  by  a 
Boston  radio  station,  WBZ,  because  his 
regular  broadcasts  were  being  filled  by  his 
secretary,  Richard  Grant,  whose  comments 
on  state  politics  were  too  fiery.  "Gover- 
nor Curley  was  welcome  to  speak  over 
our  station  any  time,"  said  a  WBZ  offi- 
cial, "but  with  his  secretary  subbing  foi 
him  we  feared  a  few  libel  suits  and  had 
to  stop  the  series."  Governor  Curley  and 
his  secretary  found  a  new  outlet  in 
WNAC. 

WAN  GARBER,  popular  maestro  of  the 
"  air  waves,  wins  new  rights  to  title 
by  one  of  the  most  gracious  acts  ever 
executed  on  Santa  Catalina  Island.  Late 
one  night,  he  and  Freddie  Large,  former 
owner  of  the  band  and  present  tooter  for 
Jan,  were  strolling  down  the  boardwalk 
to  their  homes.  Came  to  the  square  that 
overlooks  Avalon  Bay,  when  Jan  asked 
Freddie  for  a  match.  Then  he  asked  Fred 
if  he  wanted  to  start  a  little  fire.  "Tetched 
in  the  head"  thinks  Freddie,  but  humors 
Jan.  So,  with  no  one  watching  them  ex- 
cept a  Catalina  cop,  they  start  a  bon- 
fire. Jan  takes  a  paper  from  his  pocket 
and  adds  it  to  the  blaze.  "You  know 
what  that  paper  was?"  said  Jan.  Freddie 
says  "No."  "The  three  thousand  dollar 
mortgage  I  had  on  your  home  back  east. 
You've  been  swell,  and  I'm  grateful." 
Nice  gesture,  eh  wot.  Told  me  not  by 
Jan,  but  by  Freddie! 


Ida  Lupino, 
Paramount 

Featured 
Player  says: 

"The  first  rule  of  beauty  is  cleanliness." 


LEMON  RINSE 
FOR  HAIR  IS 

OdotleM 

Removes  dingy  soap-film; 
leaves  hair  and  scalp  clean 

THE  fresh-lemon-juice-rinse  gives  life 
and  lustre  to  hair  by  removing  curds 
of  soap  that  form  when  you  shampoo.  It 
leaves  no  odor  to  destroy  the  natural 
charm  it  restores! 

Harmless  as  plain  water,  the  lemon 
rinse  is  mildly  acid  — thus  removes  soap 
curds  as  water  alone  cannot. 

What  To  Do 

After  soapings,  rinse  hair  twice  with 
warm  water.  Then  rinse  with  the  juice  of 
two  Sunkist  Lemons  in  a  washbowl  of 
water.  Rub  well  into  the  scalp.  Rinse 
finally  with  plain  water  if  you  choose. 

This  natural  beauty  method  gives 
brunette  hair  new  lustre.  Blonde,  new 
highlights.  Auburn,  new  life  and  fire. 
And  all  hair  is  more  manageable.  Waves 
stay  in  longer. 

Free— NEW  Book  of  Beauty- 
Discusses  care  of  the  skin,  complexion, 
cuticle,  scalp  and  teeth.  Gives  weight 
control  suggestions  and  formulas  for  in- 
expensive cosmetics  to  be  made  at 
home.  Send  coupon  now! 

Microscope  shows  soap  curds 
still  clinging  to  hair  at  left  after 
two  plain-water  rinsings.  Hair  at 
right,  from  same  head,  shows  its 
true  lustre  after  one  lemon  rinse. 
Unretouched  photomicrograph 
from  test  under  actual  condi- 
tions by  W.  F.  Herzberg,  Ph.  D. 

Copr..  1936,  California  Fruit  Growerg  Exchange 


CALIFORNIA  FRUIT  GROWERS 

EXCHANGE 
Sec.  4009C,  Box  530,  Station  C 
Los  Angeles,  California 

Please  send  FREE  the  new  booklet, 
Lemons  for  Loveliness,  telling  the 
many  ways  to  use  lemons  for  beauty. 

Name 

Street 

City. 


_State_ 


87 


RADIO     MIRROR 


SAVt  vs  50%  4?  .BUYING  YOUR  RADIO  t^ttect  farut—  MIDWttT  LABORATORIES 


fxcifittq  Wor/{/-HG(fe  £ftf^a^me^f..^/oi'i'o(fs^ewAcoasff-Toiie 


m 

Everywhere, 


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radio  enthusiasts  are  sayin_ 

"Have  you  seen  the  new  18'tube,  6'band, 

Acousti'Tone  V'Spread  Midwest?"    It's  an 

improvement    over    Midwest's    16'tube    set, 

so    popular    last    seaason.     This    amazingly 

beautiful,    bigger,    better,     more    powerful, 

super   selective,    18'tube   radio    ...  is  not 

obtainable  in   retail   stores  .   .   .   but  is  sold 

direct  to  you  from  Midwest  Laboratories  at    Foreign    Reception    Guarantee   and 

a  positive   saving   of    30%   to   50%.     Out'    Money-Back  Guarantee. 


performs  $250  sets.  Approved  by  over 
120,000  customers.  Before  you  buy  any 
radio  write  for  FREE  40-page  catalog. 
Never  before  so  much  radio  for  so  little 
money.  Why  pay  more?  You're  triply 
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world's 

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with  New 
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TCIUtt««""sf53 


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DOWN 


PUSH-BUTTON  TUNING 

Now,  offered  for  first  time!  Simply 
pushing  Silencer  Button  hushes  set 
between  stations  .  .  .  while  pressing 
Station  Finder  Button  automatically 
indicates  proper  dial  position  for 
bringing  in  extremely  weak  stations. 

METAL  TUBES 

This  Midwest  is  furnished  with  the 
new  glass-metal  counterpart  tubes. 
Set  sockets  are  designed  to  accept 
glass-metal  or  METAL  tubes,  with- 
out change.    Write  for  FREE  facts. 


80  ADVANCED  1936  FEATURES 

Midwest's  brilliant  performance  made  possible  by 
scores  of  advanced  features,  many  of  them  exclu- 
sive. Only  Midwest  tunes  as  low  as  ^/i  meters 
and  as  high  as  2400  meters.. .6  bands...  18  tubes... 
push  button  tuning. ..acousti-tone  V-spread  design 
...pre-aged  adjustments... Fidel- A-Stat... Triple  Cali- 
bration...etc.  See  pages  12  to  20  in  FREE  catalog. 
Six-bands  .  .  .  offered  for  first  time!  E,  A,  L,  M, 
H  and  U  .  .  .  make  this  super  deluxe  18-tube  set 

the  equivalent  of  six  different  radios  .  .  .  offer  wave  bands 
not  obtainable  in  other  radios  at  any  price!  Now,  thrill 
to  new  explorations  in  sections  of  radio  spectrum  that 
are  strangers  to  you.  Every  type  of  broadcast  from  North 
and  South  America,  Europe,  Asia,  Africa  and  Australia 
is   now  yours.     Send   today  for  money-saving  facts! 


Acousti-Tone 
V-Spread  Design 

(Pat.   Pending) 

Send  for  FREE 
40-page  catalog 
illustrating  new 
1936  Midwest 
models  and 
chassis  in  four 
colors.  Full 
Scope  High  Fi- 
delity Console, 
at  left,  shows 
dispersing  vanes  and 
exclusive  V*  front 
that  propel  High 
Fidelity  waves  uni- 
formly   to    the    ear. 


DEAL  DIRECT  WITH 
lABORAf DRIES 


HIE 


No  middlemen's  prof- 
its to  pay  —  you  buy 
at  wholesale  price  di- 
rect from  laboratories 
.  .  .  saving  30%  to 
50%.  Increasing  costs 
are  sure  to  result  in 
higher  radio  prices 
soon.  Buy  before  the  big  advance  .  .  .  NOW  .  .  . 
while  you  can  take  advantage  of  Midwest's  sensational 
values.  You  can  order  your  1936  Full  Scope  High 
Fidelity  Acousti-Tone  radio  from  the  40-page  catalog 
with  as  much  certainty  of  satisfaction  as  if  you  were 
to  come  yourself  to  our  great  radio  laboratories.  You 
save  307o  to  507o  ...  you  get  30  days  FREE  trial 
...  as  little  as  $5.00  puts  a  Midwest  radio  in  your 
home.  Satisfaction  guaranteed  or  money  back.  Write, 
today,  for  FREE  catalog. 


FULL-SCOPE    HIGH    FIDELITY  .  .  . 
SPLIT-HAIR   SELECTIVITY 

Now,  get  complete  range  of  audible  fre- 
quencies from  30  to  16,000  cycles  as  being 
transmitted  by  four  new  High  Fidelity  Broad- 
casting stations— W1XBS— W9XBY— W2XR 
— and  W6XAL.  Bring  in  distant,  weak  for- 
eign stations,  with  full  loud  speaker  volume, 
on    .channels    adjacent    to     powerful    locals. 

Delighted  With 
Super  Performance 

Davison,  Mich.  A  radio  engineer  con- 
firmed my  opinion  —  that  no  other 
make  of  radio  will  compare  with  my 
Midwest  for  tone,  selectivity,  volume, 
ease  of  tuning  and  wider  range.  It  is 
great  entertainment.         R.  F.  Collier. 

Praises  World-Wide   Reception 

Maysville,    Ky.     My    friends    envy    my 
Midwest  and  say  it  beats  theirs  in  price 
and  performance.    It  is  amazingly  sen- 
sitive and   brings   in   Holland,    Spain, 
etc.     Its   full,    rich,    non-fading   tone 
denotes    super   quality   and    advanced 
workmanship.      W.    E.    Purdon, 
Rural  Route  No.   1. 


MAIL  COUPON  TODAY/ 


FOR 

FREE  30-DAY  TRIAL  OFFER  and  40- 
PAGE  FOUR-COLOR  FREE  CATALOG 


miDUJEST    RADIO    CORP. 


Established   1920         Cable  Address  MIRACO  All  Codes 


MIDWEST  RADIO  CORP., 
Dept.  51C,   Cincinnati,  Ohio. 

Without  obligation  on  my  part,  send  me 
your  new  FREE  catalog  and  complete  de- 
tails of  your  liberal  30-day  KREE  trial 
offer.  This  Is  NOT  an  order. 


User -Agents 
Make  Easy 
Eitra  Money 

Check  Here 

for  r— I 

Details     I I 


Town Stato. 

n  Check  heip    il  interested  in  a  Midwest  Auto  Radio. 


88 


u  mmm 


ftl,.-5 


H\m 


^*  :.     ^^  -^"'* 


wrSM 


dHE  crisp  candy  coating  gives  Tempters  its  extra-flavor  delicious- 
ness.  Just  bite  one  and  taste  that  full  flood-tide  of  flavor.  The  candy 
coating  adds  that  more  satisfying  tastiness.  And  the  gum  itself  is 
fresh  because  its  newly-made  goodness  is  sealed  up  tight  in  the 
candy.  Five  delectable  flavors.  Try  each  one  and  pick  your 
favorites.  Peppermint,  spearmint,  cinnamon,  wintergreen,  tutti-frutti. 


©  1935,  Liggett  &  Myers  Tobacco  Co. 


£ 


MACFADDEN 
PUBLICATION 


o 


0 


0 


ONFESSIONS 
of  a  GONGSTER 
Major  Bowes  Tells  All 

JESSICA 

DRAGONETTE 

Needs  Your  Advice! 


OUTRAGEOUS?"  Sa*/S   MODERN  SOCIETY 


// 


SPLENDID?         C)ayS  THE  MODERN  DENTIST 


IT    ISN'T    BEING    DONE,    BUT    IT'S    OncW*U*    TO    PREVENT   "PINK    TOOTH     BRUSH" 


CAN'T  you  just  hear  the  shocked 
whispers  flash  around  a  dinner  table 
at  her  conduct?  . . .  "How  terrible". . . 
"How  perfectly  awful"  .  . .  And  they'd 
be  right — from  a  social  angle. 

But  your  dentist  would  come  to  her  de- 
fense— promptly  and  emphatically. 

"That's  an  immensely  valuable  lesson 
in  the  proper  care  of  the  teeth  and 
gums,"  would  be  his  reaction  . . .  "Vig- 
orous chewing,  rougher  foods,  and  more 
primitive  eating  generally,  would  stop 
a  host  of  complaints  about  gum  dis- 


orders—  and  about  'pink  tooth  brush.' " 
For  all  dentists  know  that  soft,  mod- 
ern foods  deprive  teeth  and  gums  of 
what  they  most  need  —  plenty  of  exer- 
cise. And  of  course,  "pink  tooth  brush" 
is  just  a  way  your  gums  have  of  asking 
for  your  help,  and  for  better  care. 

DON'T  NEGLECT  "PINK  TOOTH  BRUSH  I" 

Keep  your  teeth  white — not  dingy.  Keep 
your  gums  firm  and  hard — not  sensitive 
and  tender.  Keep  that  tinge  of  "pink" 
off  your  tooth  brush.  And  keep  gum 
disorders — gingivitis,  pyorrhea  and 


Vincent's  disease  far  in  the  background. 

Use  Ipana  and  massage  regularly. 
Every  time  you  brush  your  teeth,  rub  a 
little  extra  Ipana  into  your  gums.You  can 
feel — almost  from  the  first  —  a  change 
toward  new  healthy  firmness,  as  Ipana 
wakens  the  lazy  gum  tissues,  and  as 
new  circulation  courses  through  them. 

Try  Ipana  on  your  teeth  and  gums  for 
a  month.  The  improvement  in  both  will 
give  you  the  true  explanation  of  Ipana's 
15-year  success  in  promoting  complete 
oral  health. 


OCTOBER  -  ?935 


BELLE  LANDESMAN,  ASSISTANT  EDITOR 


ERNEST  V.  HEYN. 
EDITOR 


VOL  4  -  NO  6 


MUMMM 


WALLACE  H.  CAMPBELL,  ART  EDITOR 


dtxeciaf   TeatuhieA. 


Radio   Mirror's   Directory 

Vital  statistics  on  all  the  CBS  players 

Confessions  of  a  "Gongster" Major  Bowes 

(as  told  to  John  Edwards) 
Intimate   revelations  by  the   great  master  of  ceremonies 

From  a  Tenement  to  the  Top! Mel  Matison 

Peg  La  Centra's  inspiring  success  story 

Eddie  Guest  &  Son Jan  Kieffer 

A  brand   new  slant  on  the  airwave  poet 

The  Lowdown  On  Lum  and  Abner Norton  Russell 

Secrets  of  a  Society  Hostess Cobina  Wright 

No  Time  to  be  Lazy Dan  Wheeler 

Lazy  Dan  has  no  right  to  the  name 

Cinderella    Story Diana    Bourbon 

The  truth  about  "Virginia"  of  Hollywood   Hotel 

The  Program  On  Which  YOU  Are  the  Star Fred  Sammis 

"The  Voice  of  the  People" — radio's  newest  rage 

Facing  the   Music John   Skinner 

Keep  up  to  date  on  popular  songs  and  songsters 

"The  Very  Thought  of  You" 

Words  and  music  of  Ray  Noble's  theme  song 

The  Great  Radio  Murder  Mystery Frederick   Rutledge 

Radio's    Autumn    Styles 

Rosemary  and  Priscilla  Lane's  fall  wardrobes — win  a  free  dress! 

Million  Dollar  Breaks Doron  K.  Antrim 

Queer  quirks  of  fate  that  paid  big  dividends 


14 

16 

18 

24 
26 
29 

30 

31 

32 

34 

36 
38 

40 


lUtuUtiif  T)ep4ihtHteHti 


Pageant  of  the  Airwaves 6 

Bringing  you  pictures  and  stories  of  radio's  hidden  stars 

Reflections  in  the  Radio  Mirror 13 

Jessica   Dragonette  needs  your  advice! 

What's  New  On  Radio  Row Jay  Peters  42 

Coast-to-Coast  Highlights 

Chicago   Chase  Giles  44 

Pacific Dr.  Ralph   L.   Power  45 

Beauty  a  la   Ramona Joyce  Anderson  46 

Bobby  Benson's  School-Day  Dishes Mrs.  Margaret  Simpson  47 

What  Do  You  Want  to  Know? The  Oracle     48 

Answering  your  questions 

What  Do  You  Want  to  Say? 51 

Your  page!     Write  us  a  letter,  win  a  prize 

We  Have  With  Us.  . 52 

The  handy  program  guide  for  all  listeners 


in  the  November  RADIO  M/RROR 
On    Sale    September    25 


The  most  unusual  and  interesting  relation- 
ship in  radio — between  Al  Jolson  and 
Victor  Young,  co-starring  in  the  Shell 
Chateau,  told  for  the  first  time  next 
month.  Don't  miss  it.  Also,  Radio's 
Miracle  Man  (know  who  he  is?);  and: 
Streamlining  Connie  Gates;  words  and 
music  of  Fred  Waring's  theme  song, 
"Sleep" — and  many  other  thrilling  features. 


fIcUect 'flttoactUHl 

Behind   Closed   Doors 1 1 

Some  backstage  facts 

Gallery   of    Beauty 20 

The  Critic  on  the  Hearth 70 

Judging   the   new   radio   programs 

Riding  the  Shortwaves 74 


Coo*h 

—PORTRAIT   OF  JESSICA   DRAGONETTE 
BY  TCHETCHET 


RADIO  MIRROR  (Copyright  1935)  is  fully  protected  by  copyright,  and  the  contents  of  this  magazine  may  not  be  reprinted  either  wholly  or  in  part 
without  permission.  Published  monthly  by  Macfadden  Publications.  Inc..  Washington  and  South  Avenues.  Dunellen,  New  Jersey.  hxecutive  and 
editorial  office,  1926  Broadway,  New  York,  N.  Y.  Hernarr  Macfadden,  President;  Wesley  F.  Pane,  Secretary;  Irene  T.  Kennedy,  Treasurer;  Carroll  Knein- 
Mrom,  Advertising  Director.  Entered  as  second  class  matter  September  14.  1933,  at  the  Post  Office  at  Dunellen,  New  Jersey,  under  the  Act  ot  March  i. 
1879.  Price  in  United  States  $1.00  a  year;  10c  a  copy.  In  U.  S.  Possessions,  Canada,  Newfoundland,  Cuba,  Mexico  and  Panama  $1.50  a  year;  all 
other  countries  $3.00  a  year.  While  Manuscripts,  Photographs  and  Drawings  are  submitted  at  the  owners'  risk,  every  effort  will  be  made  to  return 
those  found  unavailable  if  accompanied  by  1st  class  postage.  But  we  will  not  be  responsible  for  any  losses  of  such  matter  contributed,  I  oiitnbutors  are 
specially  advised  to  be  sure  to  retain  copies  of  their  contributions;  otherwise  they  are  taking  an  unnecessary  risk.      Printed   in  the  U.   S.   A.  by  Art   Color 

Printing  Company,  Dunellen,  N.  J. 


FIRST   PREVIEW   OF 
THE  BIG  BROADCAS 

A      Picture      With      More      Stars      Than      Ther 


PARAMOUNT'! 
OF  1936' 


Are     in     Heaven! 


Everything's  oakie-doakie  as 
Jack  Oakie  takes  the  air  in 
"THE  BIG  BROADCAST 
OF  1936" 


Bing  Crosby  sings  the 
hit  song  of  the  season, 
ished  On  the  Moon" 


A  Paramount  Picture  .  .  .  Directed  by  Norman  Taurog 


Roy  Noble,  composer  of  "The  Very  Thought  of  You" 
and  "Love  Is  The  Sweetest  Thing",  leads  his  orchestra 
in  his  latest  piece,  "Why  Stors  Come  Out  at  Night" 


Bill  Robinson,  greatest  of  all  tap 
dancers,  moves  his  feet  to  the  hoi 
rhythm  of  "Miss   Brown   to  You" 


RADIO  MIRROR'S 
DIRECTORY 


How  to  write  to  your  favorites 

The   last   item    on   each    biography   tells   the   city   from   which   the 
player  broadcasts:     Here  are  the  addresses: 

Columbia    Broadcasting    System 

New  York   (abbreviated   N.  Y.):  485  Madison  Avenue. 

Chicago    (abbreviated    Chic.)    Wrigley    Bldg. 

Los  Angeles   (abbreviated   L.A.)   7th  and   Bixel  Streets. 

St.  Louis   (abbreviated  ST.   L.):   Station    KMOX. 

Not  all  the  players  listed  are  on  the  network  at  the  present  time. 


A  COMPLETE  LISTING  OF  YOUR  FAVORITES:  BIRTHPLACE  AND  DATE; 
IF  MARRIED,  TO  WHOM;  RADIO  DEBUT;  ON  WHAT  PROGRAMS  THEY 
APPEAR;  WHERE  YOU  CAN  WRITE  THEM.  THIS  MONTH:  COLUMBIA 
PLAYERS— NEXT  MONTH:  NATIONAL  BROADCASTING  COMPANY  PLAYERS 


ADAMS,  William  Perry.  Actor,  March  of  Time,  etc.; 
born  Tiffin,  Ohio,  May  9,  1887;  married  to  Eleanor 
Wells,  1926;  one  daughter;  debut  as  "Uncle  Henry" 
in  Colliers  Hour,  WJZ,  1926.  N.  Y. 
ALLEN,  Arthur  Bennett.  Actor,  Soconyland  Sketches, 
etc.;  born  Gowanda.  N.  Y.,  April  18.  1881;  widower; 
debut  over  WJZ.    1927.     N.    Y. 

ALLEN,  Grade.  Comedienne,  partner  of  George 
Burns;  born  San  Francisco,  July  26;  married  George 
Burns,  1926;  debut  over  British  Broadcasting  Com- 
pany network.  London ;  American  debut  for  CBS. 
Feb.   22.   1932.     L.    A. 

ALLEN,  Ida  Bailey.  President  National  Radio  Home 
Makers;  born  Danielson,  Conn.;  married;  two  chil- 
dren.    N.   Y. 

ALLEN,  Stuart.  Baritone.  Richard  Himber's  Orches- 
tra; born  New  York  City,  June  16,  1909;  married; 
debut  with  Richard  Himber's  orchestra,  1935.  N.  Y. 
ALLEN,  Vera.  Actress.  True  Story  Court  of  Human 
Relations,  etc. ;  born  New  York  City,  Nov.  27 ;  mar- 
ried; one  son;  debut  on  Socony  program.  1928.  N.  Y. 
ALVAREZ,  Don  (Hector  De  Lara).  Singer;  born 
Mexico  City.  Mexico.  July  29,  1904;  unmarried;  debut 
over  WABC,  August  24.  1928.  N.  Y. 
ANDELIN,  James.  Actor,  "Og.  Son  of  Fire",  etc. ; 
born  Provo.  Utah.  Sept.  27.  1917;  debut  over  WBBM. 
Chicago,   1931.     CHIC. 


Howard   Barlow 


Rhoda  Arnold 


ANDERSON,  Marjorie.  Actress,  "Mrs.  Wiggs  of  the 
Cabbage  Patch",  etc.;  born  Spokane.  Wash.,  Jan.  17; 
unmarried;  debut  in  Eno  Crime  Club,  1932.  N.  Y. 
ARDEN,  Victor.  Orchestra  leader;  born  Wenona.  111., 
March  8,  1893;  married;  two  sons;  debut  in  Chicago. 
1922.    N.   Y. 

ARNALL,  Curtis.  Actor,  leading  role  in  "Buck 
Rogers";  born  Denver,  Colo.;  Oct.  1,  1907;  married; 
debut  in  New  York  City  on  "Jones  Family  Goes 
Abroad"  program.      N.    Y. 

ARNHEIM,  Gus.  Orchestra  leader;  born  Philadel- 
phia, Pa..  Sept.  11,  1902;  married  Dorothy  Collette. 
1924;  one  daughter;  debut  from  Cocoanut  Grove.  Los 
Angeles,   over    KFI,   1927.     N.   Y. 

ARNOLD,  Rhoda.  Soprano;  born  Oak  Park.  111., 
May  3;  unmarried;  debut  over  WEAF,  New  York. 
May   15.    1927.     N.    Y. 

BAILEY,  Bill.  Organist;  born  Table  Grove.  111..  July 
9.  1910;  unmarried;  debut  over  WISN,  Milwaukee, 
1931.     N.  Y. 

BAKER,  Gene.  Bass-baritone;  born  Portland,  Ore., 
Jan.  11,  1910:  married  Mary  Etta  Winder;  one  son, 
one  daughter;  debut  over  KEX.  Oregon,  1927.  N.  Y. 
BAKER,  Tom.  Singer:  born  Red  Wing.  Minn..  Nov. 
14,  1905;  married  Marguerite  Rehavd.  Jan.  16,  1934; 
one  daughter;  debut  over  WCCO,  Minneapolis,  1931. 
N.    Y. 

BAKER,  Virginia.  Singer.  "Bill  and  Ginger";  born 
Philadelphia.  Pa..  Sept.  28,  1911;  unmarried;  debut 
over  CBS,    May,    1932.     N.    Y. 

BARLOW.  Howard.  Conductor  CBS  Symphony  Or- 
chestra; born  Plain  City.  Ohio,  May  1,  1892:  married 
Ann  Winston,  actress,  1926;  debut  over  CBS,  Sept. 
18.    1927.     N.   Y. 

BARKER,   Bradley.     Actor,  March  of  Time.  etc. ;  born 
Hempstead,   N.    Y..    Jan.    18,   1889;  married   Helen   Mae ' 
Farrish;  debut    over    NBC,    1928.     N.    Y. 
BARRIE.     Crade.      Singer;     born     Brooklyn,     N.     Y., 
July    12,    1916;    unmarried;    debut    in    Brooklyn,    with 
Abe  Lyman's   orchestra,    1931.     N.   Y. 
BARTHELL.   Betty.     Soprano:    born   Nashville.  Tenn.. 
April   16.   1909;  unmarried;   debut   over  WLAC.   Nash- 
ville.   May.    1930.     N.    Y. 

BARUCH,  Andre.  Announcer;  born  Paris,  France, 
Aug.    20.    1906;    unmarried.     N.    Y. 

BEECHER,    Keith.     Orchestra    leader;    born    Wenona. 
111.,    May    9.    1898;   married    Elizabeth   Willis.    Septem- 
ber   15.    1927;    one    son;    debut    over    WCFL,    Chicago, 
1928.     CHIC. 
BELASCO,     Leon.      Orchestra     leader;     born     Odessa. 


Russia,  1904;  married  Julia  Bruner.  1929.     N.  Y. 
BLAINE,   James.    Actor,   "Romance  of  Helen  Trent"; 
born   Kansas   City,    Mo.,    March   28,    1897;    debut   over 
WGN,   Chicago.   1929.      CHIC. 

BLAINE,     Joan.      Actress,     plays     "Mary     Marlin" ; 
born  Fort  Dodge,  Iowa,   April  28;  unmarried;  debut  at 
Medford  Hillside.   Boston.    1930.     CHIC. 
BLEYER,   Archie.     Orchestra   leader;   born   New   York 
City,    June    26;    unmarried;    debut     from    Commodore 
Hotel,   New  York  City,  June,   1934.     N.   Y. 
BLOCK,  Jesse.    Comedian,  partner  of  Eve  Sully ;  born 
New    York    City,    Dec    16.    1906;    married    Eve    Sully. 
March  11,   1929;  debut   with   Rudy  Vallee.     N.   Y. 
BONELLI.    Richard.      Baritone;    born    Feb.     6;    mar- 
ried   Mona    Modini   Wood;    debut    over    Atwater-Kent 
program,   1926.     N.   Y. 

BORI.  Lucrezia.  Soprano;  born  Valencia.  Spain, 
Dec.   25;  unmarried.     N.   Y. 

BOSWELL  Sisters.  Vocal  trio.  Connie,  born  New 
Orleans,  Dec.  3;  Martha.  New  Orleans.  July  9;  Vet, 
New  Orleans,  May  20;  all  unmarried.  Debut  to- 
gether over  WSMB,  New  Orleans.  1925.  N.  Y. 
BOWMAN,  Francis  D.  Narrator  and  announcer, 
Corborundum  program;  born  Buffalo.  N,  Y.,  May  12, 
1883;  married  Frances  Wahle.  Feb.  3,  1909;  two  sons; 
debut  with  Carborundum  program  over  CBS,  1927. 
N.    Y. 

BRADY,  William  A.  Theatrical  producer,  commen- 
tator; born  San  Francisco.  Calif..  June  19,  1863; 
married  Grace  George.  Jan.  8.  1899;  one  daughter, 
one  son;  debut  over  CBS,  1934.  N.  Y. 
BRAGGIOTTI,  Mario.  Pianist,  partner  of  Jacques 
Fray;  born  Florence,  Italy,  Nov.  29,  1905;  unmarried; 
debut  over  CBS.  1931.     N.  Y. 

BRADLEY,  Truman.  Announcer;  born  Sheldon.  Mo., 
Feb.  8,  1905;  unmarried;  debut  over  KMTR,  Holly- 
wood. 1929.     CHIC. 

BRENTON,  William.  Announcer;  born  Hartford. 
Conn.,  Aug.  22,  1906;  unmarried;  debut  over  WOR. 
N.  Y. 

BRICKERT.  Carleton.  Actor.  "Mary  Marlin" ;  born 
Indianapolis.    Ind.,    May    14;    married    Kathryn    Paul: 


Joan   Blaine 


Mario    Braggiotti 


one  daughter;  debut  over  NBC,  New  York  City,  1932. 
CHIC. 

BRIERLY,  Jimmle.  Singer;  born  Newark,  N.  J., 
May  27.  1911;  unmarried;  debut  over  WAAM,  Newark, 
1931.     N.  Y. 

BROKENSHIRE,  Norman.  Announcer;  born  Murchi- 
son,  Ontario.  June  10.  1898;  married  Eunice  Schmidt, 
1927;  debut  over  WJZ.  1923.  N.  Y. 
BROWN.  Alfred.  Actor,  "Og.  Son  of  Fire";  born 
Philadelphia,  Pa..  June  21,  1916;  debut  over  WBBM. 
Chicago.    1932.     CHIC. 

BROWN,  Cleo.  Singer  and  pianist ;  born  Meridian. 
Miss..  Dec.  8,  1909;  unmarried;  debut  in  Chicago  with 
Texas  Guinan.  1931.     N.   Y. 

BROWN,  Himan.  Director  and  writer.  "The  Gumps", 
"Marie,  the  Little  French  Princess",  etc. ;  born  Brook- 
lyn. N.  Y.,  July  21.  1907;  married  Mildred  Geller; 
debut  over  WJZ,   1928.      N.   Y. 

BALTHY.  Ann.  Singer.  "Mi"  in  Do-Re-Mi  Trio; 
born  Brooklyn.  N.  Y.,  June  28.  1909;  unmarried; 
debut    March.    1932.     N.    Y. 

BURNS,  George.  Comedian,  partner  of  Gracie  Allen; 
born  New  York  City.  June  20.  1896;  married  Gracie 
Allen,  1926;  debut  over  British  Broadcasting  Com- 
pany network,  London.  1930.  L.  A. 
BUSHMAN.  Frands  X.  Actor.  "Mary  Marlin": 
born  Norfolk,  Va.,  Jan.  10:  previously  married  to 
Beverly  Bayne;  three  sons,  three  daughters;  debut 
on  Armour  program,  over  NBC.  1931.  CHIC. 
BUTTERWORTH,  Wallace.  Comedian  and  an- 
nouncer; born  Wallingford.  Pa.,  Oct.  25.  1901;  mar- 
ried Antoinette  Baillargeon.  Oct.  31,  1931;  one  son; 
debut   over  NBC.    1928.     N.   Y. 

CANTOR,  Eddie.  Comedian  and  singer;  born  Jan. 
30;     married     Ida    Tobias;    five    daughters;    debut    in 


New  York,  Oct.   2,   1931.     N.  Y. 

CARTER,  Boake.  News  commentator;  born  Baku. 
South  Russia,  Sept.  28.  1899;  married  Beatrice  O. 
Richter,  April  12,  1924;  debut  over  WPEN,  Phila- 
delphia,  1930.     N.  Y. 

CAVANAUGH,     Eddie.      Conductor    radio    gossip-pro- 
gram;  born    Nov.    25,    1885;   married    Fannie    Bernold; 
debut  over  KYW,    Chicago,   1922.     CHIC. 
CAVANAUGH.    Fannie.     Co-conduttor    with    Eddie    of 
gossip-program;   born  April   12,    1890;   married    Eddie: 
debut  over  KYW.   Chicago,   1922.     CHIC. 
CHAPIN,    PatU.     Singer;    born   Atlantic   City.    N.    J., 
May    II.    1909;   unmarried;   debut    over   WNEW.    New 
York  City,   February,    1934.       N.    Y. 
CHARLES,   Milton.     Organist;  born    San   Jose.   Calif.. 
May  8,    1904;  married   Blanche  Morrill;  one    son.   one 
daughter;  debut  over  KHJ,  Los  Angeles.  1928.    CHIC. 
CHASINS,    Abram    William.      Concert     pianist,     com- 
poser; born  New  York  City,  August  17,   1903;  unmar- 
ried; debut  over  CBS,  1929.     N.  Y. 
CLAIRE,     Bemice.        Soprano;    born    Oakland,    Calif., 
Jan.    27,    1909;    unmarried;    debut    in    New    York    City 
with  Rubinoff,   1931.     N.  Y. 

CLARK.  Virginia.  Actress,  plays  Helen  in  "Romance 
of  Helen  Trent";  born  Peoria.  111..  Oct.  29.  1909; 
unmarried:  debut  over  WJJD,  Chicago,  November, 
1931.     CHIC. 

COLEMAN,  Vincent.  Actor,  "Myrt  and  Marge"; 
born  New  York  City,  June  21.  1897;  married  Mar- 
jory Grant,  Nov.  2.  1922;  two  children;  debut  over 
CBS.  June.  1931.      CHIC. 

COLLINS,  Ray.  Actor,  March  of  Time.  "Six-Gun 
Justice",  etc.;  born  Sacramento.  Calif.:  married  Joan 
Wron,  1926;  one  son;  debut  over  NBC.  1930.  N.  Y. 
COLLINS,  Ted.  Announcer,  Kate  Smith  program ; 
born  New  York  City,  Oct.  12.  1899;  married  Jeannette 
Collins;  one  daughter;  debut  in  New  York  City.  1930. 
N.   Y. 

COOPER,  Jerry.  Baritone;  born  New  Orleans,  La.. 
April  3,  1907;  unmarried;  debut  New  Orleans,  1930. 
N.    Y. 

COURTLAND,  Mary.  Singer;  born  Maryville.  Tenn.. 
April  25,  1908;  unmarried;  debut  with  Russ  Columbo's 
orchestra,  Cocoanut  Grove.  Los  Angeles.  1932.  N.  Y. 
CROSBY,  Bing.  Baritone;  born  Tacoma,  Wash.. 
May  2,  1904;  married  Dixie  Lee;  Sept.  28.  1930;  three 
sons;  debut  over  KFI.  Los  Angeles.  1927.  L.  A. 
CRUMIT.  Frank.  Singer  and  comedian,  partner 
Julia  Sanderson;  born  Jackson.  Ohio.  Sept.  26.  1889; 
married  Julia  Sanderson,  July  1.  1927;  debut  over 
WJZ.   1923.     N.   Y. 

DAILEY,  Frank.  Orchestra  leader;  born  Bloomfield, 
N.  J.,  June  3.  1900:  married  Monica  Roach.  Oct.  15. 
1925:  debut  over  WJZ.  1921.  N.  Y. 
DAMEREL,  Donna.  Actress,  plays  Marge  in  "Myrt 
and  Marge;  born  Chicago.  July  8.  1910;  married  and 
divorced;  one  son;  debut  over  WBBM.  Chicago.  Nov. 
2.  1931.  CHIC. 
D'ANNA,     Edward.        Conductor     Carborundum     band. 


Boake  Carter 


Buffalo;    born    Malta;    married;   one    son;    debut    with 
Carborundum   program  over  CBS.    1927.      N.    Y. 
D'ARTEAGA.        Orchestra     leader;     born     Barcelona. 
Spain.   June.   5.    1907;  unmarried;   debut    in  St.    Louis, 
1923.     ST.   L. 

DAVENPORT.  Anne.  Actress.  "Mary  Marlin"; 
born  New  York  City.  Sept.  11;  unmarried;  debut  as 
singer  in  Boston,  1929.  as  actress  in  New  York  City.' 
1931.     CHIC. 

DAVIDSON.  Gretchen.  Actress.  "Mickey  of  the 
Circus";  born  Chicago,  111..  Sept.  13.  1913;  unmarried; 
debut  over  CBS.  September.  1933.  N.  Y. 
DAVIS.  Johnny.  "Scat"  singer.  Waring's  Pennsyl- 
vanians;  born  Brazil. .  Ind..  May  II,  1910;  married; 
debut  over  CBS.    1932.     N.   Y. 

DAY.  Charles.  Singer,  member  Four  Eton  Boys 
quartet:  born  Steelville.  Mo..  July  16.  1906;  unmar- 
ried; debut  over  CBS.  November.  1931.     N.   Y. 


FOR  THE  FIRST  TIME:  A 
COMPLETE  DIRECTORY 
OF  RADIO  PLAYERS— 
A  VALUABLE  GUIDE 
NO  RADIO  ENTHUSI- 
AST CAN  BE  WITHOUT! 


DAY.  Elizabeth.  Actress.  "Five-Star  Jones";  bom 
St.  Paul.  Minn..  Sept.  5.  1908;  unmarried;  debut  in 
Portland.   Ore..  1929.     N.  Y. 

DELLA  CHIESA,  Vivian.  Soprano;  born  Chicago, 
Oct.  9,  1915;  unmarried;  debut  over  WBBM.  Chicago. 
Feb.  6.  1935.     CHIC. 

DEUTSCH.  Emery.  Orchestra  leader;  born  Budapest, 
Hungary.  Sept.  10,  1904;  unmarried;  debut  over 
WAHG.  now  WABC.  in  early  days  of  radio.  N.  Y. 
DICKSON.  Artells.  Singer  and  actor;  born  Hope, 
Ark..  Aug.  20.  1900;  married  Martha  Johnson.  1922; 
one  daughter;  debut  over  WEAF.  1923.  N.  Y. 
DOLAN,  Bobby.  Orchestra  leader;  born  Hartford, 
Conn.,  August  3.  1908;  married  Vilma  Ebsen,  June  24, 
1933;  debut  over  CFCF,  Montteal.  1924.  N.  Y. 
DOUGLAS,  Paul.  Announcer;  born  Philadelphia.  Pa.. 
April  11.  1907;  unmarried;  debut  over  WCAU,  Phila- 
delphia. 1929.  N.  Y.  „.„■-, 
DRAKE,  Alfred.  Singer  and  actor;  born  New  York 
City,  Oct.  7,  1914;  unmarried;  debut  over  WABC. 
1935.     N.   Y. 

DUMAS,  Helene.  Actress.  True  Story  Court  of  Hu- 
man Relations;  born  Brooklyn,  N.  Y.,  Nov.  4;  un- 
married; debut  on  True  Story  program.  1931.  N.  Y. 
DUMKE.  Ralph.  Comedian.  Sisters  of  the  Skillet: 
born  South  Bend.  Ind..  July  25.  1899;  married  Greta 
Edner;  two  sons;  debut  in  Houston.  Texas,  1924. 
N.    Y. 

DUNLAP.  Patricia.  Actress.  "Og.  Son  of  Fire'  , 
"Today's  Children",  etc.;  born  Bloomington.  111.; 
unmarried:  debut  over  WMAQ.  March.  1931.  CHIC. 
DUNSTEDTER.  Eddie.  Organist;  born  Edwards- 
ville.  111.,  Aug.  22,  1897;  married  Vera  Drummond, 
1924;  two  sons,  one  daughter;  debut  Minneapolis, 
Sept.,    1921.     ST.    L. 

EAST,  Ed.  Comedian.  Sisters  of  the  Skillet;  born 
Bloomington.  Ind.,  April  4,  1894;  married  Pearle 
Smith;  one  daughter;  debut  in  Houston,  Texas,  1924. 
N.  Y. 

EASTMAN,  Mary.  Soprano;  born  Kansas  City,  Mo., 
July  21;  married  to  Lee  S.  Eastman;  one  child;  debut 
ai  winner  Atwater  Kent  hour,  1930.  N.  Y. 
ELSNER,  Anne.  Actress,  "Six-Gun  Justice";  born 
Lake  Charles.  La..  Jan.  22;  married  John  Matthews. 
Jr.;  debut  over  NBC.  1925.  N.  Y. 
EVANS,  Evan.  Baritone;  born  Birkenhead,  England. 
April  13;  married  Ruth  Haughton.  April"  27,  1922; 
one  daughter;  debut  over  WFAA,  Dallas,  Texas, 
1921.     N.   Y. 

FEIBEL.    Fred.     Organist:    born    Union    City,    N.    J., 
July  11,  1906;  married  Lenore  Davis,   February,  1933; 
debut  in  New  York  City.    1929.     N.   Y. 
FENNELLY.   Parker.    Actor  with  Arthur  Allen;  born 
Northeast     Harbor.     Maine,     Oct.     22.     1891:     married 
Catherine     Deane,     1918;     one     son.     two     daughters; 
debut  in  Washington,  D.  C,  1929.     N.  Y. 
FIORITO,     Ted,        Orchestra     leader;     born     Newark, 
N.    J.,    Dec.    30.    1901;   married;    debut    over   his    own 
station.  WIBO.  Chicago.    1919.      CHIC. 
FISHER,    Scott.      Orchestra   leader;    born    New    Yort- 
City.    June    16.    1910;     unmarried;    debut    over    CBS. 
June.   1934.     N.   Y. 

FLYNN,  Bess.  Actress:  born  Tama,  Iowa.  Aug.  18. 
1889;  married  Edward  Charles  Flynn.  April  23.  1913; 
three  children:  debut  over  WGN.  1931.  CHIC. 
FOOTE,  Herbert.  Organist;  born  Albion.  Mich. 
July  1.  1898;  married  Caroline  Smith.  May  21.  1933; 
one  daughter ;  debut  over  KYW,  Chicago.  October. 
1929.     CHIC. 

FRANCIS.  Arlene.  Actress;  born  Boston.  October  2(1 
1910;  unmarried;  debut  in  New  York  City.  1933. 
N.   Y. 

FRANKEL.  Harry.  Singer.  "Singin'  Sam";  born 
Danville.  Ky..  Jan.  27;  married  Helen  S.  Davis,  1934; 
debut  over  local  station  in  Indiana,  1929.  Write  him 
caTe  of  station  WKRC.  Cincinnati,  Ohio. 
FRAY,  Jacques.  Pianist,  partner  of  Mario  Braggiotti : 
born  Paris,  France.  Feb.  18.  1903;  unmarried:  debut 
over  CBS.  July  26.  1931.     N.  Y. 

FRIEND,  Stella.  Singer.  Waring's  Pennsylvanians ; 
unmarried:  debut  over  KHJ.  Los  Angeles.  1934. 
N.    Y. 

FROST.  Alice.  Actress.  "Mrs.  Wiggs  of  the  Cab- 
bage Patch";  born  Minneapolis,  Minn.,  Aug.  1,  1910; 
married  Robert  Foulk ;  debut  in  Minneapolis,  1925. 
N.    Y. 

FULTON,  Jack.  Singer  and  orchestra  leader;  born 
Philipsburg.  Pa.,  June  13.  1903;  married  Thelma 
Zeitler;  two  sons,  one  daughter:  debut  in  Chicago 
with  Paul  Whiteman.  1927.  N.  Y. 
GARDE,  Betty.  Actress,  "Mrs.  Wiggs  of  the  Cab- 
bage Patch".  True  Story  Court  of  Human  Relations; 
horn  Philadelphia.  Pa..  Sept.  19.  1907;  unmarried; 
debut  over  CBS.  Mav.  1933.  N.  Y. 
GATES.  Connie.  Singer:  bom  Cleveland,  Ohio.  Feb. 
19.  191?:  unmarried;  debut  in  Cleveland,  1931.  N.  Y. 
C.ERSON,  Betty  Lou.  Actress.  "Mary  Martin" ;  born 
Chattanonea.  Tenn.,  April  20.  1914-  unmarried;  debut 
over  NBC,  Chicago,  June.  1934.  CHIC. 
CCEASON.  Helen.  Operatic  Soprano:  bom  New  York 
City.  Sept.  13.  1906;  unmarried;  debut  over  WEAF 
June.   1934.     N.   Y.  (Continued  on  page  56) 


Bobbv    Dolor 


Connie    Gatei 


&&ae4  iiousi  kaib  add 

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SHANDOR— MYSTERY  VIOLiNIST 


PAT   (UNCLE  EZRA)    BARRETT 


Above,  Pat  Barrett  as  himself  and  in  character  as  Uncle 
Ezra,  NBC's  popular  comedian  .  -.  .  son  of  a  theatrical 
agent  father  and  an  actress  mother,  Pat  was  born  in 
Holden,  Missouri,  48  years-ago  .  .  .  worked  in  an  architect's 
office  after  school  days,  but  quit  to  join  a  stock  company 
.  .  .  has  toured  every  state  in  the  union  .  .  .  first  radio 
work  came  in  1931  in  Milwaukee  ...  is  married,  stands  five 
feet,  nine  inches  high.  Left,  Shandor,  NBC's  midnight 
master  of  the  muted  violin  .  .  .  has  never  spoken  over  the 
air,  yet  draws  enormous  amount  of  fan  mail,  mostly  love 
letters  .  .  .  born  in  a  small  Hungarian  village,  he  ran  away 
from  home  to  join  a  gypsy  camp  .  .  .  brought  home,  he  ran 
away  again  at  19  to  seek  his  fortune  in  America  .  .  .  Lucy 
Monroe  (left  below)  is  the  girl  who  replaced  Bernice  Claire 
on  Frank  Munn's  NBC  Waltz  Time  series  .  .  .  has  gained 
most  of  her  experience  on  the  Broadway  stage  as  prima 
donna  .  .  .  thinks  marriage  and  a  career  can  be  combined. 
Below,  Bob  Lawrence,  singing  with  Paul  Whiteman  Thursdays 
.  .  .  an  engineering  graduate  from  Rutgers,  he  attracted 
Whiteman's  notice  while  singing  on  a  Philadelphia  station. 


WALTZ  TIME'S  LUCY  MONROE 


WHITEMAN'S    BOB    LAWRENCE 


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"BILIOUSNESS  AND 
HEADACHES  MADE 
MY  LIFE  MISERABLE 


JlThen  I  traded 

3  minutes  for 

Relief7 


I  experimented  with  all  kinds  of  laxa- 
tives. Then  I  discovered  FEEN-A-MINT. 
I  traded  three  minutes  for  relief.  When- 
ever I  feel  constipated,  I  chew  delicious 
FEEN-A-MINT  for  three  minutes.*  Next 
day  I  feel  like  a  different  person.  Of 
course  if  you  aren't  willing  to  spend  three 
minutes— jarring  "all-at-once  "cathartics 
will  have  to  do.  But  what  a  difference 
FEEN-A-MINTmakes-nocramps,noth- 
ing  to  cause  a  habit.  Try  the  three-min- 
ute way  yourself  ...  15c  and  25c  a  box. 

ATTENTION,  MOTHERS — FEEN-A-MINT 
is  ideal  for  everybody,  and 
how  children  love  it! 

*  Longer  if  you  care  to 


PAIGE  OF  HOLLYWOOD  HOTEL 


Lea  Karina  (right)  is 
the  soprano  on 
NBC's  Sunday  Con- 
tinental Varieties  .  .  . 
born  twenty-six  years 
ago  in  Finland,  she 
has  been  busy  learn- 
ing languages  ever 
since,  knowing  nine 
at  present  .  .  .  sings 
well  native  folk  songs. 


Left,  Raymond  Paige,  best 
known  for  his  California  Melo- 
dies program  over  CBS  and 
musical  director  of  Holly- 
wood Hotel  .  .  .  born  in  Wau- 
sau,  Wisconsin,  he  left  early 
for  California  ...  he  is  re- 
sponsible for  starting  the  fad 
of  having  movie  guest  stars 
on  radio  programs  .  .  .  Left, 
below,  Sigurd  Nilssen,  star 
of  NBC's  Sunday  night  fire- 
side recitals  .  .  .  born  in  Ore- 
gon of  Norwegian  parentage, 
he  has  won  medals  as  an  artist. 


Right,  Christopher  Morley, 
regularly  heard  Friday  nights 
over  CBS  on  the  new  Socony 
show  ...  he  is  known  to  every 
book  lover  in  the  country  as 
the  author  of  "Thunder  on 
the  Left,"  "The  Haunted 
House,"  "Where  the  Blue 
Begins,"  and  many  others 
. . .  Below,  Ted  Fio  Rito,  young 
orchestra  maestro  now  on 
sustaining  for  Columbia  net- 
works .  .  .  born  and  educated 
in  Newark,  New  Jersey  .  .  . 
Became     popular    on    Coast. 


SIGURD  NILSSEN 
LANDSCAPE  ARTIST 


TED   FIO   RITO 
POPULAR  COMPOSER 


WALDO   MAYO 


Above,  Waldo  Mayo,  music  direc- 
tor of  Sunday  morning's  Capitol 
Theater  Family  ...  a  native  of  New 
York,  he  has  appeared  as  co-artist 
with  such  stage  stars  as  Caruso, 
Tetrazzini,  and  Rosa  Raisa  .  .  .  has 
given  concerts  in  all  the  largest  cities 
on  the  Continent  .  .  .  until  his  ap- 
pointment last  fall  to  direct  his  radio 
program,  he  was  Concertmaster  and 
solo  violinist  of  the  Capitol  Grand 
Orchestra  .  .  .  Below,  Ray  Heather- 
ton,  who  has  been  heard  recently  on 
Sunday  afternoons  over  NBC  .  .  . 
Ray  got  his  professional  start  sing- 
ing with  Father  Finn's  world  famous 
Paulist  Choir  .  .  .  later  entered  radio 
on  the  Old  Gold  program  back  in 
1929  .  .  .  since  then,  has  appeared 
on   Atwater   Kent   and   other  shows. 


JOAN  CRAWFORD  in  M-G-Ms  "IF  YOU  LOVE  ME' 


ostWmen 


CONGEAL  THEIR  BEAUTY ' 

/    yean  Uzuwrowi 


DO  YOU  ? 


DO  YOU  know  how  to  accent 
the  individual  beauty  of  your 
type  the  way  lovely  Joan  Crawford 
and  other  famous  screen  stars  do? 
The  secret  lies  in  color  harmony 
make-up,  the  new  discovery  of 
Max  Factor,  Hollywood's  genius  of 
make-up. 

Powder,  rouge  and  lipstick  blend- 
ed in  subtle  color  harmony  is  the 
sec/et  that  can  transform  you  into 
a  radiant  new  being.  It  doesn't 
matter  if  you  are  a  blonde  or  a 
brunette,  or  if  you  are  twenty  or 
forty  . . .  there  is  a  color  harmony 
make-up  that  will  bring  you  new 
loveliness. 

Beautiful  women  who  can  choose 
from  all  the  world,  select  Max 
Factor's  make-up  because  they 
know  they  can  depend  on  it  to 
dramatize  their  beauty.  Now  you, 
too,  can  share  the  magic  of  color 
harmony  make-up  created  origin- 
ally for  the  stars  of  the  screen  by 
Max  Factor. 

Would  you  like  to  have  Max 
Factor  give  you  a  personal  make- 
up analysis?  Would  you  like  a 
sample  of  your  color  harmony 
make-up?  Would  you  like  an  in- 
teresting illustrated  book  on  "  The 
New  Art  of  Society  Make-Up?"  All 
these  will  be  sent  to  you  if  you 
will  mail  the  coupon  below  to  Max 
Factor,  Hollywood... An  adventure 
in  loveliness  awaits  you! 


UPSTIlk 

"  You'll  be  amazed,  "  soys 
Joan  Crawford,  "at  the 
alluring  color  of  Max 
Factor's  Super -Indelible 
Lipstick.  It's  moisture- 
proof  and  may  be  applied 
to  the  inner  as  welt  as  the 
outer  surface  of  the  lips. 

POWDER 

"and  Max  Factor's  Powder 
really  enlivens  the  beauty 
of  your  skin.  Matchless  in 
texture,  it  creates  a  satin- 
smooth  make-up. . .  clings 
for  hours.  You  will  notice 
the    difference    instantly. 

"the  exquisite  color  har- 
mony shades  of  Max 
Factor's  Rouge  impart  a 
fascinating,  natural  and 
lifelike  glow  to  \our  cheeks 
.  .  .  Creamy  ■  smooth,  it 
blends  delicately  and  re- 
mains perfect  for  hours. " 


Jvlax  factor*  TTolltiwood 


SOCIETY  MAKE-UP 


Face  Powder,  Rouge>  Lipstick  in  Color  Harmony 


Max  Factor's  Face 
Powder,  one  dol- 
lar; Max  Factor's 
Rouge,  fifty  cents; 
Max  Factor's  Sup- 
er -  Indelible  Lip- 
stick, one  dollar 
.  .  .  Featured  by- 
leading  stores. 


D 


•*•••••*•••• 


Mmtl    fmr    FOWDEH.    »OU«B     AMI 
LIPSTICK  MX  VM1  CW*K  MAIMPXY 


CHRISTOPHER    MORLEY 
AUTHOR  OF  NOVELS 


SINGING   RAY   HEATHERTON 


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TED   MALONES   BETWEEN-THE-BOOKENDS   PARTNER 


WILLIAM   MEEDER— MORNING  ORGANIST 


Above,  William  Meeder,  popular  NBC  morning 
organist  .  .  .  born  in  South  Orange,  New  Jersey,  he 
got  his  start  playing  in  churches,  local  theaters  .  .  . 
brown-eyed  with  curly  brown  hair,' he  stands  over  six 
feet  ...  he  is  married,  has  two  sons,  aged  8  and  6 
.  .  .  Left,  Howard  Ely,  organist  on  the  CBS  show, 
Between  the  Bookends  (with  Ted  Malone)  from 
Kansas  City  ...  he  began  piano  study  at  the  age  of 
three  in  his  home  town  of  Ardmore,  Oklahoma  .  .  . 
unmarried,  he  dresses  like  a  fashion  plate,  enjoys 
such  hobbies  as  swimming,  horse-back  riding  and 
constant  study  .  .  .  Mary  Eastman  (left  below)  is  of 
He,  She,  and  They  fame,  now  a  Sunday  afternoon 
CBS  sustaining  feature  .  .  .  Mary  was  born  in  Kansas 
City,  began  voice  study  when  she  was  eleven  .  .  . 
Below  is  Cheri  McKay  who  is  featured  on  NBC's 
day-time  Merry  Macs  program  .  .  .  she  made  her 
radio  debut  in  1926  .  .  .  married,  she  tried  to  give 
up  career  for  domestic  life,  but  it  failed,  so  she 
returned    to    singing   this   time   for    good,    in    1931. 


MARY  EASTMAN— MIDDLE  WESTERNER 


MERRY    MAC'S   CHERI    McKAY 


Behind 
Closed  Doors 

A  personal  col- 
umn which  lifts  the 
curtain  on  some 
backstage     facts 


AFTER  five  years  of  paying  strict 
attention  to  the  microphone,  Amos 
'n'  Andy  are  making  another  pic- 
ture, or  rather  taking  part  in  a  picture. 
They're  to  be  featured  in  Paramount's 
"The  Big  Broadcast  of  1935."  1  spent  a 
morning  last  week  out  in  Astoria,  Long 
Island,  watching  them  work,  under  the 
direction  of  Norman  Taurog. 

Freeman  Gosden — Amos  to  you — did 
most  of  the  talking,  in  between  scenes. 
He  told  me  about  their  last  experience 
with  films  and  the  story  that  went  with 
it  sheds  light  on  their  steadfast  refusal  to 
have  a  studio  audience  at  their  broadcasts. 
It  seems  that  they  were  called  to  Holly- 
wood just  a  few  months  after  their  radio 
debut  as  the  team  of  Amos  'n'  Andy.  "We 
were  just  plain  scared  to  death,"  Freeman 
explained.  "We  asked  the  director  if  we 
could  work  without  visitors.  He  agreed 
and  we  started  in  free  of  mind — until  we 
got  on  the  set.  I  counted  the  people  there 
and  seventy-eight,  by  actual  figures,  were 
gathered  around,  waiting.  But  they 
weren't  visitors,  just  people  hired  to  help 
make  the  picture.  After  that,  Charley 
and  I  just  decided  to  stick  to  radio  where 
only  the  control  engineer  could  see  us." 

Incidentally,  did  you  know  that  Amos 
in  reality  is  bigger  than  Andy?  In  cos- 
tume for  this  movie,  Andy  has  to  wear 
a  padded  affair  that  looked  like  both  front 
and  back  of  a  catcher's  chest  protector. 
His  feet  slid  about  in  shoes  that  would 
have  been  comfortable  for  Primo  Car- 
nera.  Amos,  on  the  other  hand,  slouched 
about  in  slippers  without  any  heels. 

Their  only  complaint  at  the  moment 
was  the  makeup  they  had  to  don  every 
day.  It  was  some  mysterious  combin- 
ation of  oil  and  black  paint  that  soaked 
into  the  pores.  The  more  it's  rubbed,  the 
deeper  it  goes.  Amos  said  he  had  to  take 
three  showers  every  night  and  then  he 
wasn't  clean. 

WITH  much  fanfaring  of  CBS  trump- 
ets, the  Lux  Theater  of  the  Air 
began  its  new  series  on  a  Monday  night 
not  so  long  ago.  For  the  star  they  chose 
Helen  Hayes  and  for  the  play,  "Bunty 
Pulls  the  Strings."  The  point  of  all  this 
is — I  went  to  the  dress  rehearsal  that 
afternoon  and  I'll  give  you  a  description 
of  the  hour  affair. 

The  cast  worked  in  a  small  studio  on 
the  twenty-first  floor.  Miss  Hayes,  as 
the  announcer  called  her,  had  on  a  very 
summery  frock,  a  big  floppy  hat,  and 
glasses.  It  was  hard  to  visualize  her  as 
the  glamorous  Hollywood  movie  star. 
About  half  way  through  rehearsal,  Charlie 
McArthur  slipped  inside.  And  in  case 
you  don't  know,  Charlie  is  Helen's  hus- 
band— the  tall,  good  looking,  slightly 
eccentric  collaborator  with  Ben  Hecht  irr 
producing  the  film,  "The  Scoundrel."  In 
the  control  room,  watching,  was  Parks 
Johnson,  one  of  the  two  men  who  con- 
duct the  new  Sunday  night  program,  The 
Voice  of  the  People. 


Why  do  minds  misbehave  ? 


THE   PSYCHIATRIST  OFFERS  TWO  ANSWERS  . 


\ 


Case  Mo     *S6 

Miss  °-H:f"Enelish  m 
Teacher  of  Eri6£eSSful 

high  school .  t0r_ 

in  her  work  t  ner 

turedby  heliei        na     d 

superl°trher  Maliciously- 
against  her   f     orite 
Accused  J  lieS 

student  of  te  school 

about  her  xo 
principal-  id  sUs- 

DIAGNOSIS:   Pfc^ns. 

lotP  —  when 
CURE:   Complf e  was 
cause  of   led  e  Qf 

veal^ric  consulta- 

P^C^iaHer  mental  ill- 

tions-   «ei.+„  beginnmg 

*ess  -^hnod   whenquar- 
in  childhood   wn    ^^ 

^Sll^nScure.  un- 
Sre  of  affection. 


Case  No.   432 

MrS'  InUy-eiarrSsed 
Frequently  e  aoning 

husband  by  ^ndrawing 

SUeSi!tions W  Of  fended  her 
invitations  by 

husband's  employ 

her  ^tion  with  secret 

00?SJi  during  a  dinner 

Svefin  her  honor. 

DIAGNOSIS:  ^-daerntthat 

^sanitary  nafin__ 

SySSpSte  safety 

£S  P«^  when 
CURE:   Complete  fear 

tne  ^"fnvered  and  the 
was  dlS°°rDv  introduc- 
fear  ended  by  i 

^n    ("CerS-Safe" 
?*£&&"  gossip 


M-0-V-O...theneivdouclt<! 
powder.  Cleansing — 
deodorizing  ...  for  the 
fastidious  woman. 


Even  if  "accident  panic"  has  never  haunted  you  .  .  . 
protect  yourself  against  the  possibility  of  an  accident 
ever  happening.  Get  a  box  of  the  new  Modess  today. 
Its  name — "Certain-Safe" — tells  the  story . . .  and  you 
can  look  at  the  napkin  and  see  why  it's  accident-proof: 

1.  Extra-long  tabs  provide  firmer  pinning  bases  .  .  . 
Modess  can't  pull  loose  from  the  pins. 

2.  Specially-treated  material  covers  back  and  sides  of 
pad .  .  .  Modess  can't  strike  through. 

The  day  you  buy  Modess  is  the  day  you  end  "accident 
panic"  forever! 

MODESS   STAYS   SOFT.  .   .  STAYS   SAFE 


11 


J  725-1798 
CASANOVA 


rom 


CASANOVA 


Hh,  lelt  a  trail  ol  broken  hearts 
Irotn  Warsaw  to  1>  aples  and 
Irom  Constantinople  to  Fans,  tins 
swashbuckling,  diplomatic,  engaging 
soldier  ol  Iortune  known  to  history 
as  Casanova.  Women  "'g'1  and 
women  low,  women  brilliant  and 
women  dull,  all  Iound  him  lasci- 
nating  .  .  .  And  not  the  least  ol  his 
charms  was  his  astonishing  lastidi- 
ousness.  Centuries  belore  halitosis 
was  a  household  -word,  he  realized 
that  unpleasant  breath  was  a  lault 
tnat  could  not  be  lorgiven  even  in 
him.  Consequently,  belore  he  awoo- 
mg  went,  it  was  his  babit  to  chew 
we    leaves   ol   certain   Iragrant   herbs 


that  would  quickly  render  his  breatb 

sweet  and  agreeable. 

•  •  • 

1.1  halitosis  (bad  breath)  were  an 
uncommon  condition,  lew  would  be 
concerned  about  it.  Unlortunately , 
bowever,  it  is  an  ever-present  tbreat. 
iVveryoiie  is  likely  to  have  it  at  some 
time  or  otber  lor  this  reason:  even 
in  normal  moutbs  lermenration  of 
tiny  tood  particles  constantly  <*oes 
on.  Unpleasant  odors  are  released 
without  the  victun  knowing  it. 

JDon  t  take  a  cliance 

jjince  it  is  impossible  to  know  when 
this  condition  is  present,  the  wise 
course  is  to  take  sensible   precautions 


against  it.  J. he  quick,  -wholly  de- 
ligbtlul  method  is  to  use  Listerine 
as  a  mouth  rinse  belore  any  engage- 
ment at  which  you  wish  to  appear 
your  best.  .Decause  it  is  antiseptic, 
Listerine  instantly  halts  lermenta- 
tion.  1  hen  it  overcomes  the  odors 
lermentation  causes.  J.  he  breath  — 
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is  your  assurance  that  you  will  not 
oilend  others  needlessly;  that  you 
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QUICKLY    CHECKS    HALITOSIS 


12 


JESSICA 
DRAGONETTE 
NEEDS  YOUR 
ADVICE ! 


REFLECTIONS    IN 
THE  RADIO   MIRROR 


JESSICA  DRAGONETTE  is  in  a  spot. 
She  has  a  problem — and  she  wants  you  to  help 
her  solve  it. 

On  her  decision  her  whole  future  depends  and  she 
feels  that  you  whose  support  and  approval  have  made 
her  career  possible  should  have  a  voice  in  guiding 
her  in  the  important  decision  she  is  facing. 

When  I  sat  with  Jessica  in  her  lovely  East  River 
apartment  last  night  and  saw  the  troubled  frown  that 
our  conversation  brought  to  her  forehead,  I  said: 
'"Listen,  why  not  put  it  up  to  my  gang?  In  all  my 
experience  as  an  editor  I've  never 
read  more  intelligent  or  well- 
thought-out  letters  than  those 
that  come  to  my  Radio  Mirror 
desk." 

"Fine,"  she  said.  "You  see. 
I've  always  believed  that  I  should 
never  do  anything  which  will 
spoil  or  change  whatever  illusion 
a  fan  has  about  me.  I've  sung 
songs  in  Spanish,  German, 
French,  Italian  .  .  .  and  when 
natives  of  those  countries  have 
written  me  lovely  letters,  insist- 
ing that  I  must  be  a  fellow  coun- 
tryman to — well,  to  'sing'  the 
language  as  I  do,  IVe  never  an- 
swered the  implied  question. 
Why?  Well,  I've  not  wanted  to 
change  one  bit  any  mental  image 
the    listener    may    have    of    me. 

Thai's  one  reason  I've  avoided  interviews  about  my 
private  life — 1  couldn't  possibly  fulfill  all  the  expec- 
tations those  thousands  of  mental  images  of  me  have 
built  up. 

"It's  really  different  with  an  actress  who  plays 
living,  human  characters  on  the  stage  or  screen.  The 
fan  has  a  right  to  ask:  Is  she  like  the  part  she  plays? 
Does  she  think  and  talk  as  the  character  she  portrays 
thinks  and  talks?  1  don't  wonder  that  the  movie  stars 
are  glad  to  differentiate  their  screen  selves  from  their 
real  selves! 

"But  I  don't  play  a  part.  I  don't  think  of  myself 
as  an  actress.  I  am  Jessica  Dragonette  who  happens 
to  have  a  voice  that  people  like  to  listen  to.  If  that 
voice  arouses  the  imaginations  of  my  listeners,  so  that 
they  conjure  up  illusions  of  the  person  behind  that 
voice,  it  seems  to  me  that  I  destroy  a  large  part  of  the 
value  of  that  voice  from  a  pleasure-giving  standpoint 

if  I  say,  'Stop  imagining!     Here  are  the  facts 

"Several  years  ago  I  was  invited  by  Paramount 
Pictures  to  play  the  leading  role  opposite  Bing  Crosby 
in  his  first  movie.     I  refused. 

"Recently  they  asked  me  to  sing  a  song  for  Bin<i 
Crosby's  'The  Big  Broadcast  of  1936.'  I  finally  de- 
cided to  do  it.  After  all,  I  was  not  playing  a  part : 
1  would  not  be  changing  from  Jessica  Dragonette. 
radio  singer,  ^o  Jessica  Dragonette.  motion  picture 
actress,  into  whose  mouth  words  are  put  that  may 
grow  out  of  characteristics  and  thoughts  alien  to  her 
own. 

"In    that    picture    1    sing    'Alice    Blue    Gown."    the 


favorite  of  my  radio  fans.  It  might  be  said  that  I  am 
anticipating  television  by  letting  my  friends  see  as  well 
as  hear  me  sing. 

"Now  there  are  three  pictures  in  which  I  have  been 
invited  to  act.  I  like  them  all,  in  prospect.  Fritz  Reiner 
wants  me  to  play  Margherita  in  his  production  of 
'Faust,'  with  music  by  George  Antheil.  James  Fitzpat- 
rick  has  asked  me  to  interpret  the  role  of  the  great 
American  composer's  wife  in  'The  Life  of  Ethelbert 
Nevin,'  a  Technicolor  production  for  M-G-M  release. 
Then  Henry  Souvaine,  who  has  produced  radio  pro- 
grams for  General  Motors,  plans 
to  make  an  all-star  picture  using 
posthumous  music  of  Victor 
Herbert.  I've  already  sung  some 
of  this  music  on  the  air  (remem- 
ber 'Someone  I  Love?')  and  you 
know  the  warm  spot  I  have  in 
my  heart  for  that  fine  composer's 
work. 

"So  here's  my  problem:  shall 
I  put  aside  the  principles  on 
which  I've  based  my  whole  ca- 
reer? Shall  I  become  Jessica 
Dragonette,  movie  actress,  who 
like  other  radio  singers  who've 
gone  into  pictures,  continues  her 
radio  singing  whenever  the  ex- 
igencies of  motion  picture  work 
enable  her  to?  I  feel  that  I  have 
still  so  much  to  learn  about  sing- 
ing: I  feel  that  I  have  every 
reason  in  the  world  to  continue  simply  as  Jessica 
Dragonette,  radio  singer,  improving  my  voice,  con- 
quering new  fields  of  music,  giving  free  rein  to  my 
listeners'  mental  images  of  me. 

"And  yet — I  like  the  prospect  of  making  any  or 
every  one  of  those  motion  pictures  I  mentioned.  I'm 
rather  thrilled  at  the  opportunity  of  interpreting  other 
human  beings  on  the  screen.  So  I've  discussed  these 
three  pictures  with  the  people  interested — and  also  a 
pending  contract  with  Paramount — but  even  if  1  make 
one  or  more  of  these  movies,  I'm  still  facing  a  problem 
that's  very  important  to  me: 

"Shall  1  jump  into  the  goldfish  bowl  which  I've 
managed  to  escape  as  a  radio  singer?  Shall  1  run  the 
risk  of  letting  my  radio  work  suffer  or  at  least  not 
improve  because  of  the  terrible  physical  and  mental 
strain  which  I  know  movie  work  entails?  And  most 
of  all.  shall  I  write  finis  to  my  appeal  to  listeners* 
imaginations?' 

Jessica  Dragonette,  you  see,  needs  your  advice. 
Write  to  me  at  1926  Broadway,  New  York,  N.  Y..  and 
I   promise  that  your  letter  will  be  read  by  Jessica. 

Your  friend. 


13 


*~ 


The  Major  may  well 
smile  as  he  thinks  of 
his  biggest  amateur 
thrill,  Doris  Wester 
(left),  whose  initial 
appearance  on  his 
hour  won  her  an  en- 
gagement at  the 
swank  Rainbow  Room 
in  Manhattan.  After 
the  barber  (opposite 
page)  won  an  ama- 
teur prize,  his  brag- 
gadocio almost  broke 
up  his  home,  but 
after  friend  wife  won 
too,    all   was   serene. 


For   Major   Bowes    Amateur    Hour,    sponsored   by   Chase   and 
Sanborn    (Standard  Brands),  see  page  55 — 8  o'clock  column. 


ALL  right,  it's  my  turn.  This  time  I'll  do  all  the  talk- 
ing, answer  questions  instead  of  ask  them.  Before 
I'm  through,  all  those  backstage  secrets  of  an  Ama- 
teur Hour — the  laughs,  heartbreaks,  thrills,  tribulations, 
and  embarrassments — will  be  yours.  I  want  you  to  feel 
that  you've  walked  straight  behind  the  scenes  and  caught  a 
glimpse  of  the  most  fascinating  job  in  the  world — the  job 
of  Master  of  Ceremonies. 

Let's  start  off  with  the  question  most  frequently  asked — 
what  I  consider  the  toughest  part  of  running  this  hour 
show.  The  answer  is  easy.  It's  listening,  hour  after  hour, 
to  prospects  as  they  go  through  their  auditions. 

11 


Probably  that's  something  you'd  never  suspected,  that  I 
should  hear  every  audition  each  week.  But  it's  the  truth. 
Otherwise,  I  would  never  get  the  feeling,  the  spirit  which 
guides  the  hour.  I  want  to  know  something  about  each  of 
my  performers  before  he  goes  on  the  air  and  to  do  that 
I  must  go  through  laborious  effort,  real  drudgery. 

Now  that  I  think  of  it,  maybe  there's  an  even  more 
difficult  aspect  of  this  work.  If  you  were  to  ask  me  who 
made  the  worst  pests  of  themselves  begging  for  auditions, 
I'd  tell  you — my  friends.  Everyone  who  can  claim  a  speak- 
ing acquaintance  with  me  insists  that  he  has  some  young 
amateur  who  would  astound  the  world,  were  I  only  to  give 


CONFESSIONS 
OF  A 


EONGSTER 


a  s 


told      t 


Joh 


Ed 


war 


BY     MAJOR     BOWES 


him  the  chance  by  putting  him 
on  the  air. 

What  none  of  them  realizes  is 
that  influence  can't  mean  a 
thing  to  me.  Because  a  singer 
has  someone  powerful  backing 
him  his  voice  isn't  any  better. 

And  if  I  do  give  a  friend's  amateur  an  audition,  he  usu- 
ally flunks  out.  Then  I'm  in  for  reproach  and  recrimination. 

Why?  Let  me  tell  you.  It's  never  the  amateurs  who  go 
on  the  air  and  get  the  gong  who  become  angry  and  dis- 
pleased. It's  always  those  who  audition  and  fail  to  get 
a  spot  on  the  Sunday  broadcasts.  They're  the  ones  who 
must  think  up  excuses  to  explain  their  failure.  Invariably, 
I  get  the  blame.  I'm  the  goat,  because  "I  didn't  listen,"  or 
"I  cut  them  off  half  way  through  their  act,"  or  "the  sound 
effects  were  bad."  Anything  so  that  the  blame  won't  rest 
on  their  own  shoulders. 

As  for  those  amateurs  who  do  broadcast  and  who  don't 
measure  up,  you've  never  seen  a  better  display  of  sports- 
manship. In  all  the  time  I've  been  conducting  this  type  of 
program,  I've  never  seen  one  performer  really  lose  his 
temper  and  go  away  mad. 

Amateurs  do  become  bothersome  at  times,  though,  going 
to  extremes  to  attract  my  attention.  Lately  I  haven't  had 
a  minute's  rest  at  my  country  estate.  The  phone  rings  con- 
tinually and  always  it  is  someone,  often  using  an  assumed 
name,  who  thinks  he  deserves  time  on  the  air.  Then  I'm 
flooded  with  wires  at  my  office,  and  I'm  even  stopped  on 
the  street   whenever    I    start   on   my   way   to   the   studio. 


INTIMATE    REVELATIONS    BY    THE    MASTER    OF 
CEREMONIES  OF  RADIO'S  NUMBER   ONE  SHOW 


I  can  never  help  anyone 
that  way.  I  tell  them  all 
that  there  are  studios  at 
NBC  where  they  can  audi- 
tion. If  that  doesn't  satisfy 
them,  I'm  sorry  but  it's  their 
own  business.  At  my  home 
in  Ossining  and  in  my  offices 
at  the  Capitol  Theater  I  have 
secretaries  who  do  practically 
nothing  else  but  explain  this 
to  insistent  amateurs. 

But  let's  get  on  to  a  more 
cheerful  side  of  this  business. 
Let's  talk  a  moment  about 
the  greatest  thrill  I  get  from 
amateur  hours.  I  can  best  ex- 
plain it  with  a  simile.  I'm 
like  the  man  who  enters  poli- 
tics and  gets  a  tremendous 
kick  out  of  his  work  because 
he  can  give  jobs  to  so  many 
(Continued     on     page    85) 


Right,  Peg  as  she  is  today, 
the  girl  whose  sheer  audacity 
corralled  her  first  radio  job 
— announcer  of  shopping 
news,    on   a    Boston   station. 


Below,  Peg  on  graduation 
from  the  Academy  of  Notre 
Dame.  Her  heart  and  mind 
were  full  of  dramatic  school 
plans  but,  not  wanting  to 
"hurt  Mamma,"  she  went  to 
secretarial     school     instead. 


By     MEL 
MATISC 


fftOMA 


T£NEMtNT 


We're  in  the  poor  section  of  Revere,   Massachusetts,  the 


PROBABLY  the  most  amazing  and  inspiring  success 
story  in  airwave  annals  is  that  of  little  Peg  La  Cen- 
tra who,  through  her  talents  and  her  will-to-be-big, 
worked  herself  up  from  tenement  girl  to  the  top  in  radio's 
success-barometer ! 

For  this  ninety-three  pound  Italian  blonde,  besides  hav- 
ing played  opposite  Max  Baer  on  the  Gillette  show  and 
having  starred  on  the  Sunday  Wrigley  program,  also 
appeared  as  soloist  on  Joe  Cook's  show.  In  addition,  she 
recently  won  the  Radio  City  Party  Stars-of-the-Future 
contest  and  is  in  great  demand  for  guest  appearances. 

How  did  she  do  it?  How  did  this  girl,  with  no  more 
head-start  than  you  or  1  have,  overcome  the  handicaps 
of  her  lowly  beginnings  and  climb  that  slippery  pole  to 
stardom? 

Come  with  me  to  a  neighborhood  where  everybody's 
fight  was  not  for  fame  and  fortune,  but  for  bare  existence. 

16 


Coney  Island  of  Boston.  Here,  almost  twenty-five  years 
ago,  Peg,  christened  Margherita  La  Centra,  was  born. 
Born,  an  only  child,  in  a  modest,  unpainted  tenement  house! 
Street  cars  which  clanged  and  roared  by  the  front  of  the 
house,  cries  of  children  arrd  the  hubbub  of  the  nearby 
marketing  section,  these  were  the  early,  drab  memories  of 
this  raggedy  little  kid. 

Fights  with  the  boys  of  the  neighborhood,  who  teased 
her  and  tried  to  steal  her  dolls,  came  often,  but  Peg's  first 
real  battle  came  with  her  parents.  She  had  heard  her 
cousin  Sylvia  recite  a  piece  she  learned  at  elocution  school 
and  she  wanted  to  go  too.  That  Sylvia's  father  could  bet- 
ter afford  to  send  his  daughter,  Peg  didn't  understand.  She 
set  up  a  loud  clamor.  After  a  week  of  weeping  and  wailing 
Peg  won  out.  Pennies  were  scraped  together  and  Peg  at 
the  age  of  five  was  enrolled  at  elocution  school.  From  the 
start  she  loved  the  little  plays  and  recitations. 

Peg  became  the  envy  of  the  little  girls  in  her  neighbor- 
hood. They  would  gather  in  her  back  yard  among  the  rub- 
bish barrels  and  hear  Peg  recite  with  gestures  such  pieces 


as.  "Oh,  Captain,  My  Captain."  Later  Peg  coached  the 
youngsters  in  playlets  that  were  given  at  elocution  school. 
Once  Papa  La  Centra  had  to  resort  to  a  spanking  when 
Margherita  ruined  one  of  Mamma's  not  too  many  dresses 
which  she  wore  for  one  of  her  plays. 

"Mamma,"  the  child  said  through  her  tears,  "I'm  going 
to  be  an  actress  and  I'll  buy  lots  of  pretty  dresses  for  you." 

Through  Peg's  first  few  years  in  grammar  school  her  elo- 
cution lessons  continued.  She  was  an  average  pupil  but 
when  she  became  a  star  in  elocution,  and  took  leading  parts 
in  recitals,  she  neglected  her  school  work.  Each  day  found 
her  in  the  back  yard  presenting  plays  with  the  neighbor- 
hood children,  and  at  night,  memorizing  pieces.  Then,  one 
night,  Peg,  from  her  room,  overheard  her  parents  discussing 
her. 

"Margherita  isn't  doing  so  well  at  school,  Frank.  She's 
always  giving  plays  for  the  children.  She  memorizes  many 
poems  but  not  her  lessons." 

"Margherita  shall  be  a  good  scholar,"  said  Mr.  La  Cen- 
tra. "This  elocution  does  her  no  good.  She's  growing  up 
now  and  she  likes  these  recitals  too  much  for  her  own  good." 

"That's  true,  Frank." 

"We  shall  have  to  stop  the  lessons." 

Peg's  next  fight  had  arrived.  No,  no,  she  wouldn't  stop 
her  elocution.  She  loved  it  too  much.  She  promised  to  do 
her  school  work  from  now  on.  A  compromise  was  reached. 
Peg  would  be  given  piano  lessons  instead  of  elocution. 
Again  the  child  became  an  eager  pupil.  None  of  the  kids 
around  took  piano  lessons.  She  was  lucky.  She'd  be  a  good 
pupil,  she  resolved. 

Her  music  lessons  progressed.    She  more 


the  burden  of  their  expense.  Once  her  father  took  her  to 
an  opera.  From  her  second  balcony  seat  the  child  was  en- 
thralled by  the  music,  the  singing  and  the  acting.  Aida 
inspired  her  to  give  a  series  of  back  yard  performances  that 
had  the  neighborhood  children  pleading  for  a  chance  to 
participate.  Although  not  yet  in  her  teens,  her  dreams  of 
the  stage  were  afire.  Whenever  she  saw  a  movie  she  would 
relive  it  for  weeks. 

Shortly  after  Peg's  thirteenth  birthday  she  entered  high 
school  and  dramatics  came  to  life    (Continued  on  page  65) 


THAT'S  ONLY  AN  OUTLINE  OF  PEG 


LA  CENTRA'S  AMAZING  LIFE,  RE- 


VEALED  HERE  FOR  THE  FIRST  TIME 


TOTBt 


than  redeemed  ^^^^  "^H        ■■ 


Left,  her  first  "grown-up" 
picture,  at  three,  before 
she  dreamed  of  a  career 
in  music  and  on  the  stage. 
Below,  when  singing  with 
Charles  Hector  and  his 
orchestra  over  Boston's 
WNAC.  Lower  right,  Mrs. 
La  Centra's  present  un- 
assuming home  in  Boston. 


Right,  Mrs.  La  Centra 
and  Peg,  then  aged 
seven.  Below,  only  ten 
and  still  in  grammar 
school,  but  she  was  giv- 
ing   elocution    recitals. 


EDDIE  GUEST 


IN  the  offices  of  the  Detroit  Free  Press  there  is  a  cub 
police  reporter  named  Edgar  A.  Guest.    It's  his  first  job 
and  he  hasn't  been  there  very  long.    But  that's  because 
he  was  just  graduated  last  June  from  the  University  of 
Michigan. 

We  forgot  to  say  the  boy's  name  is  Edgar  A.  Guest,  Jr. 
— perhaps  because  we've  always  called  him  Bud.  Anyway, 
it  only  took  him  five  minutes  to  get  his  job,  when  a  cer- 
tain Mr.  Edgar  A.  Guest,  Sr.,  poet,  newspaper  man  and 
current  star  of  radio's  Household  Musical  Memories  pro- 
gram, accompanied  him  to  the  city  desk. 

Bud  thinks  he's  starting  at  the  bottom.  But  his  dad 
once  held  that  same  position — and  it  took  him  five  long 
years  of  slaving  at  other  jobs  to  get  there.  Eddie  Guest 
had  no  one  to  lead  him  by  the  hand  and  make  things  easy 
for  him.  He  paved  that  path 
himself  with  grime  and  struggle, 

with  dauntless  courage  and  with  B  V        J  A  N 

gnarled  fingers  pecking  at  a  type- 
writer. For  Edgar  A.  Guest's 

He  knows  what  starting  at  the  W  sponsored  by 
bottom  really  means.  He  under- 
stands the  heartache  and  tragedy 
of  sweating  away  the  best  years  of  a  young  man's  life,  be- 
cause he  did  it.  That's  why  this  homespun  poet  of  the  air 
is  willing  to  give  his  son — or  anybody's  son — a  break;  to 
place  a  friendly  lamplight  on  the  windowsill  of  labor  so 
that  youth  may  find  its  way  a  little  more  easily. 

But  that's  getting  ahead  of  the  story.  Come  with  me  to 
the  big  white  pillared  Colonial  home  on  Hamilton  Drive, 
in  Detroit's  fashionable  Palmer  Park  section.  It's  here 
where  Eddie  and  Bud  really  get  together,  after  the  grind- 
ing, greasy  presses  have  shut  down. 

"Sure,  I'm  making  life  easy  for  my  son,"  he  admits  will- 
ingly. "Why?  Because  I  don't  want  him  to  go  through  the 
mill  I  did.  I  want  that  kid  to  grasp  life  with  open  arms 
and  live  it  to  its  full.  I  don't  want  him  to  miss  a  thing.  I 
have  supported  myself  since  I  was  nine  years  old,  but 
that's  no  reason  he  should.  Even  in  those  nip-and-tuck 
days  I  had  fun,  but  there  must  have  been  things  I  missed. 

"That's  why  I'll  start  my  son  as  near  the  top  as  my  in- 
fluence will  allow.  From  then  on,  it's  up  to  him  to  make 
good  so  he  can  enjoy  it." 

This  isn't  Eddie  Guest  the  poet  talking.  It's  Eddie  Guest 
the  father,  the  man  who  was  born  a  half  century  ago,  when 
there  was  a  depression  just  as  there  is  today.  Perhaps  it 
was  at  its  worst  in  England.  Families  were  having  to  tear 
up  the  roots  of  a  lifetime  and  start  all  over,  as  they're 
doing  now. 

Edgar  Guest's  family  was  one  of  these.  Today  he  is  a 
rich  man,  an  influential  citizen;  he  lives  in  a  rambling,  fif- 
teen-room mansion.  But  he  began  life  as  a  "depression 
baby." 

"The  greatest  evidence  of  faith  and  courage  I  have  ever 
seen,"  he  says,  "was  in  those  days  of  panic.  My  father  lost 
everything  he  had,  including  our  little  home  and  his  job 
as  a  small-salaried  accountant.  After  years  of  hard  work 
he  had  nothing  left  except  his  English  pride  and  five  child- 
ren who  cried  for  food.  With  his  last  dollar  my  dad  booked 
cheap  passage  for  America  for  the  seven  of  us.  He  left 
behind  contacts  and  friends  it  had  taken  him  a  lifetime  to 
acquire,  and  sailed  for  a  new  country,  to  give  us  a  chance." 

Of  his  early  struggles  Eddie  Guest  has  little  to  say  now. 
That  they  found  refuge  with  his  mother's  sister  in  a  tiny 
frame  house  on  the  outskirts  of  Detroit,  and  that  he  often 
went  barefoot  because  shoes  were  too  costly,  he  would  like 

18 


The     Household    Finance 
Corporation,    see   page  55. — 8    o'clock    column. 


to  forget  today.  But  the  obstacles  he  surmounted  while 
climbing  to  the  top  can  never  be  forgotten  by  those  who 
know  this  weatherbeaten  little  man  with  graying  hair. 
When  he  writes  of  "a  heap  o'  livin',"  he  knows  what  he's 
talking  about. 

He  was  just  twelve  years  old  when  he  came  to  Detroit, 
but  he  missed  none  of  the  talk  about  hard  times  which  he 
heard  every  night  over  the  meager  dinner  table.    Straight- 
way he  set  about  looking  for  work,  more  like  a  grown  man 
than  a  lad  who  should  have  been  entering  high  school.   He 
asked  everywhere  for  any  kind  of  job.   And  he  found  one 
at  a  soda  fountain.    For  seventy-five  cents  a  week  young 
Eddie  worked  all  day  dishing  out  ice  cream  and  selling 
cigars.    He  washed  the  dishes  and  polished  the  silver  and 
kept  the  store  shipshape.    Some  weeks  his  boss  forgot  to 
pay,  and  the  little  English  boy 
would  never  ask.   He  was  too  shy 
K  I  EFFER  and  timid 

"It  wasn't  so  bad,"  he  told  me 
program,  "Welcome  Val-        between  giant  puffs  of  his  cigar- 
ette.   "On   hot  nights  there  was 
always  a  little  strawberry,  choco- 
late or  vanilla   left  over,  which 
tasted  delicious  and  was  darn  cooling.    Say,  I  could  mix 
you  a  chocolate  soda  right  now  if  I  had  the  glass!" 

But  he  wasn't  satisfied  to  sate  his  stomach  with  ice  cream 
and  starve  his  soul  behind  a  soda  counter.  In  those  hap- 
hazard days  he  had  one  friend  who  came  in  regularly-  for 
lunch;  to  him  Eddie  confided  all  his  lonely  dreams.  The 
man  was  only  a  bookkeeper  in  the  office  of  the  Detroit  Free 
Press,  but  no  admiring  schoolboy  looked  at  Lindbergh  with 
more  envy. 

The  young  soda  jerker  longed  with  all  of  his  boyish 
heart  to  work  on  a  newspaper.  If  that  bookkeeper  hadn't 
believed  in  him,  the  world  of  print  would  have  been  irre- 
vocably cheated  of  one  of  its  most  glamorous  characters. 
Through  his  friend's  efforts,  the  slim,  black-haired  English 
lad  went  to  work  on  the  Free  Press  staff.  He  started  as 
office  boy  at  a  dollar  and  a  half  a  week. 

WJ^THEN  he  was  assigned  to  mark  up  the  baseball  scores 
on  the  paper's  street  bulletin  board,  his  cup  of  joy  ran 
over.  He  became  instantly  an  avid  baseball  fan.  That  he  had 
never  seen  a  game  did  not  dampen  his  ardor.  He  knew 
he  would  some  day;  for  the  present  he  was  content  to  chalk 
up  runs,  hits  and  errors  with  an  eagerness  that  alarmed 
his  boss — that  is,  until  he  discovered  that  Eddie  had  doped 
out  all  the  games  and  was  making  mental  bets  against  him- 
self which  would  have  staggered  Detroit's  most  reckless 
gamblers ! 

From  that  day  on,  the  kid  matched  wits  with  every  editor 
and  sports  writer  on  the  staff,  men  who  before  had  given 
him  no  quarter  because  of  his  tender  years.  He  hung  around 
the  news  office  and  rewrite  desk,  studying,  watching,  learn- 
ing— waiting. 

When  he  was  fourteen  years  old,  one  of  the  police  re- 
porters was   taken   suddenly 
ill.     Eddie,    as    usual,    was 

working    overtime.      In    the  Upper  right,  meet  Ed- 

emergency  he  covered  an  im-  gar  A.  Guest,  Sr.,  poet, 

portant    assignment,    and   so  newspaper    man    and 

well   that  for  nine  years  he  current    radio   star    of 

was  chief  police  reporter  on  Household    Musical 

the  Free  Press.    He  mingled  Memories.    Right,  you 

with  thugs,  degenerates  and  can  see  that  Eddie  and 

(Continued     on    page  83)  his  son  Bud  get  along. 


&SON 

AS  JUNIOR  FOLLOWS  IN 
SENIOR'S  FOOTSTEPS  HE 
DOESN'T  FIND  LIFE  SUCH 
"A  HEAP  O*  LIVIN1"  FOR 
THE  ROCKY  ROAD  HAS 
BEEN    SMOOTHED    OUT! 


Photos  made  exclusively  for  Kadio  Mirror  by  Wide  World 


IF  I  WERE  SENDING  MY  BOY  AFAR 

BY  EDGAR  A.  GUEST 

If  I  were  sending  my  boy  afar 

To  live  and  labor  where  strangers  are, 

I  should  hold  him  close  till  the  time  to  go, 

Telling  him  things  which  he  ought  to  know; 

I  should  whisper  counsel  and  caution  wise, 

Hinting  of  dangers  which  might  arise, 

And  tell  him  the  things  I  have  learned  from  life, 

Of  its  bitter  pain  and  its  cruel  strife 

And  the  sore  temptations  which  men  beset, 

And  then  add  this:  "Boy  don't  forget 

When   your  strength   gives  out  and   your   hope   grows   dim, 

your  father  will  help  if  you'll  come  to  him." 

If  I  were  sending  my  boy  away, 
I  should  hold  him  close  on  the  parting  day 
And  give  him  my  trust.    Through  thick  and  thin 
I  should  tell  him  I  counted  on  him  to  win, 
To  keep  his  word  at  whatever  cost, 
To  play  the  man  though  his  fight  be  lost. 
But  beyond  all  that  I  should  whisper  low: 
"If  trouble  comes,  let  your  father  know; 
Come  to  him,  son,  as  you  used  to  do 
When  you  were  little — he'll  see  you  through. 
I  am  trusting  you  in  a  distant  land. 
You  trust  your  father  to  understand. 

"Trust  me  wherever  you  chance  to  be, 

Know  there  is  nothing  to  hide  from  me, 

Tell  me  it  all — your  tale  of  woe, 

The  sting  of  failure  that  hurts  you  so. 

Never,  whatever  your  plight  may  be, 

Think  it  something  to  hide  from  me; 

Come  to  me  first  in  your  hour  of  need, 

Come  though  you  know  that  my  heart  will  bleed. 

Boy,  when  the  shadows  of  trouble  fall 

Come  to  your  father  first  of  all." 


Copyright  by  Edgar  A.  Guest, 
From  "The  Passing  Throng." 


19 


You'd  smile  happily,  too,  if  you  were  Loulie 
Jean  Norman  (below),  fresh  from  the  Sunny 
South  and  a  featured  singer  on  Willard 
Robison's  Sunday  programs.  Deep  River  and 
Creole  songs  are  her  specialty.  Right,  Virginia 
Verrill  is  the  little  girl  from  California  who 
made  good  in  a  big  way.  At  fifteen  she  was  a 
full-fledged  artist  with  a  commercial  program. 
She's    on    "Socony   Sketches"    Friday    nights. 


Ray  Lee  Jackson 


J 


\ 


Maurice  Seymour 


Princess  Ohiyo,  below,  featured  singer  with 
Nils  T.  Granlund  (N.T.G.),  and  his  Girls,  is  a 
real  dyed-in-the-wool  Japanese  princess.  It 
was  in  Japan  that  she  learned  her  distinctive 
type  of  singing.  Left,  pretty  Betty  Winkler  is 
the  telephone  operator  whose  voice  opens  and 
closes  the  "Grand  Hotel"  dramas  over  the 
NBC-WJZ  network  each  Sunday  afternoon; 
also  is  on  Eddie  Guest's  "Welcome  Valley." 


Helene  Dumas,  right,  plays  the 
waitress  on  the  "House  of 
Glass"  program.  Whoever 
thought  a  waitress  would  look 
and  dress  like  this?  She's  had 
extensive  stock  and  radio  ex- 
perience in  emotional  roles. 
She's  blonde  and  blue-eyed. 
Below,  Loretta  Lee  hails  from 
New  Orleans  where  her  father 
is  Judge  of  the  Juvenile  Court. 
Her  real  name's  Margaret 
Viegas  and  she  has  her  own 
sustaining  program  over  WABC. 


Blanche  Sweet,  left  (remember 
her  in  silent  film  days?),  is  now 
giving  away  Hollywood  beauty 
secrets  via  the  Columbia  air- 
waves on  Monday,  Wednesday 
and  Friday  mornings.  Below, 
as  Lieutenant  Wilma  Deering 
in  the  Buck  Rogers  program, 
Adele  Ronson  flies  about  above 
the  clouds  but  she's  anchored 
firmly  to  earth  in  this  picture. 
She's  also  on  the  Coty  pro- 
gram with  Ray  Noble  on  NBC. 


Lum   and   Abner's   new   program    sponsored   by    Horlick's 
Matted  Milk,  starts  Sept.  2.     See  page  55  —7  o'clock  col. 


Here  you're  seeing  left  to  right,  Lum  and  Abner  (Lauck 
and  Goff)  as  they  really  are,  at  work  on  a  script  in 
their  Chicago  office.  And  at  the  extreme  right,  Lauck 
as  Justice  of  the  Peace  Edwards,  and  Goff  as 
Constable  Peabody  aimin'  to  make  a  document  legal. 


By    NORTON    RUSSELL 


Photos  posed  especially  for  Radio  Mirror 


TWO  young  men  with  drawls  as  slow  as  their  native 
mules  walked  into  the  executive  conference  room  of 
the  Quaker  Oats  Company  one  hot  July  morning, 
placed  three  or  four  vice  presidents  face  against  the  wall, 
stepped  back  and  with  a  broomstick  as  a  fake  microphone 
gave  an  impromptu  audition.  The  next  week,  under  the 
auspices  of  Quaker  Oats,  they  were  on  the  air.  Today — 
four  years  later — they  have  started  still  another  new  series 
of  programs  over  an  NBC  network  five  times  a  week. 

That,  though  it  may  sound  like  it,  is  not  quite  all  the 
success  story  of  Lum  and  Abner,  nor  was  that  audition 
the  reason  for  their  rapid  rise  to  the  top.  The  rest  of  the 
story  and  the  secret  of  their  success  lie  deep  in  the  blue 
hills  of  Arkansas,  back  in  the  general  store  with  its  checker 
board  and  cracker  barrel,  back  in  the  little  town  of  Mena 
where  Chester  Lauck  and  Norris  Goff  grew  up  and  went  to 
work  after  their  college  days. 

If  they  hadn't  belonged  to  the  Lions  Club  of  Mena  and 
gone  on  the  air  to  boost  the  home  town,  Chet  would  still  be 
selling  finance  insurance  on  autos  and  Norris  would  still 
be  the  treasurer  of  his  father's  wholesale  grocery  company. 
And  if,  when  they  first  became  popular  radio  performers, 
they  hadn't  realized  that  the  value  of  their  performance 
was  in  its  naturalness  and  utter  lack  of  polish,  they  would 
long  ago  have  been  back  in  Mena. 

Of  all  the  programs  on  the  air.  theirs  probably  is  pre- 
pared with  less  effort  and  more  genuine  feeling  than  any 
other.  When  Lum  in  his  nasal  twang  explains  some  finer 
point  to  Abner,  he  is  only  repeating  what  both  of  them 
have  heard  since  birth.  Lor  every  character  these  two  por- 
tray on  the  air,  there  is  a  counterpart  in  Arkansas  as  real 
as  their  accent. 

The  biographical  facts  of  this  pair  I  already  knew  when 
1  sat  down  with  Lum  and  Abner  at  breakfast  in  a  Chicago 
restaurant  a  few  weeks  ago     How  true  their  radio  charac- 

24 


ters  are  I  learned  in  the  conversation  we  had  after  a  typical 
Arkansas  breakfast  of  waffles,  eggs,  bacon,  apple  pie  and 
coffee. 

Lum,  who  is  Chester  Lauck  at  breakfast,  is  even  younger 
looking  than  his  picture,  taller  and  better  looking  Abner 
whom  Chet  calls  Norris,  is  just  as  youthful  and  just  as 
short  as  his  partner  is  long. 

"We  were  born,"  Chet  told  me.  "a  few  miles  from  Mena. 
Arkansas  and  moved  there  at  a  very  tender  age.  We  went 
to  high  school  together,  then  to  the  University  of  Arkan- 
sas. We  were  both  Sigma  Chis.  After  a  few  more  years, 
we  went  back  to  Mena  and  went  to  work  " 

Short  and  to  the  point,  but  without  those  details  that 
explain  why  Lum  and  Abner  have  fans  in  every  stale  of 
the  union  so  loyal  that  their  sponsors  have  just  given  them 
a  new  contract  which  runs  two  years,  with  options  for  two 
more. 

They  did  go  to  school  and  college  together — even  went 
courting  together — but  it  was  the  work  thev  did  after 
finishing  their  education,  the  amusement  they  sought  at 
night,  and  the  girls  they  married  that  make  this  story  pos- 
sible. Back  from  the  campus  they  went  on  the  road  Chel 
for  an  auto  finance  concern,  Norris  for  his  father. 

Week  after  week  they  talked  business,  government  and 
weather  with  the  farmers  of  that  region,  ate  dinner  with 
them,  played  checkers  with  them.  They  grew  to  love  them, 
even  while  they  laughed  a  little  at  them.  When  they  were 
home,  they  spent  their  spare  time  in  amateur  theatricals, 
usually  as  a  blackface  comedy  team  using  Arkansas  jokes 
They  became  members  of  the  Lions  Club  and  they  found 
two  girls  with  whom  they  fell  in  love.  "I  didn't  let  Chet 
near  my  girl."  Goff  added  "He'd  already  taken  too  many 
away  from  me  " 

Partly  because  Chet  is  older  hv  three  years  and  parth 
because  he  met    his  girl   first     he  was   married   first      Atlei 


DRAWLS  AS  SLOW  AS  THEIR  NATIVE  MULES-HUMOR  AS  INTOXICATING 
AS  THEIR  NATIVE  BREW— MEET  CHESTER  LAUCK  AND  NORRIS  GOFF! 


that,  he  took  a  job  in  the  bank  at  Mena  so  he  wouldn't 
be  gone  from  home  so  much.  But  he  still  played  in  the- 
atricals with  Goff,  when  Norris  wasn't  persuading  his  girl  to 
become  engaged,  an  accomplishment  of  which  he  was  boast- 
ing soon  after  Chet  married. 

Then  came  the  chance  to  broadcast  over  station  KTHS, 
at  Hot  Springs.  Chet  and  Norris  were  allotted  thirty  minutes 
of  the  hour  and  a  half  given  to  the  Lion's  Club  by  the  sta- 
tion manager.  Automatically  they  knew  what  their  act 
would  be — not  their  blackface  comedy,  but  an  unrehearsed 
take-off  of  Arkansas  hill  people.  The  names  Lum  and 
Abner  came  naturally.  They  broadcast  without  a  script. 
mimicing  the  sheriffs,  the  store  keepers,  and  the  farmers 
with  whom  they  had  done  business.  Afterwards  the  sta- 
tion manager  rushed  up  with  a  contract  for  nine  weeks  or, 
more  literally,  wired  them  the  offer  a  few  days  later. 

With  their  wives  and  Chet's  daughter  they  left  after 
those  nine  weeks  for  Chicago,  bidding  farewell  to  banks 
and  groceries,  but  taking  a  rain  check  on  their  jobs  until 
they  found  out  how  the  big  city  was  going  to  treat  them. 
Having  managed  an  appointment  with  the  Quaker  Oats 
officials,  they  got  their  first  sponsored  series  after  a  single 
week. 

For  four  years,  through  changes  of  sponsors,  towns, 
homes,  and  incomes,  Chet  and  Norris  have  stuck  together, 
playing  golf  and  bridge,  going  to  shows  and  showing  off 
their  children.  Yet  they  remain  the  Mena  boys  who  made 
good.  Chet's  daughters — Shirley  May,  seven,  and  Nancy, 
three — have  learned  all  the  Arkansas  speech  their  mother 
will  let, Chet  teach  them.  Norris'  son,  Gary,  now  aged  two, 
already  has  developed  a  twang  in  his  shouts  for  food. 

"You  know,"  Norris  explained,  "some  of  our  listeners 
think  we  exaggerate  our  characters,  but  the  truth  is  those 
characters  can't  be  exaggerated.  Chet  here,  who's  a  Justice 
of  the   Peace  as  Lum   Edwards.    (Continued  on  page  69) 


The  two  families  at  home — top,  Mr.  and  Mrs. 
Goff  with  two-year-old  Gary  who  hated  to  pose 
for  the  picture.  Bottom,  Mr.  and  Mrs.  Lauck, 
with  Shirley,  aged  seven,  and  Nancy,  just  three. 


Mrs.  Cobina  Wright,  who  has  en- 
tertained royalty,  Social  Register- 
ites  and  stars  of  the  stage,  screen 
and  radio  in  her  home,  says  her 
success  as  a  hostess  is  due  to  her 
courage  to  be  daringly  different! 
Opposite  page,  Cobina  (left)  is 
making  her  friends  feel  at  home. 
They're  Mrs.  Frances  L  Robbins, 
Jr.,  and  Theodore  Zarkavftch.  In 
circle,  Mrs.  Wright  in  the  wig  she 
wore  at  one  of  her  famous  balls. 


RADIO    MIRROR 


PROUDLY  OFFERS  THESE 


EXCLUSIVE    REVELA- 


TIONS OF  THE  WORLD- 


FAMOUS    HOSTESS 


Editor's   Note:     We   present  with 
pride  this  amazing   series   of  articles 
by  a  woman  whose  life  is  more  excit- 
ing  and   glamorous    than   any   novel 
you  have  ever  read.    You've  heard  her 
over  the  Columbia  network  in  her  own 
charming  program.    A  few  years  ago 
Cobina    Wright    had    an    income    of 
$100,000  a  year  in  her  own  right  and 
was  one  of  New  York's  most  brilliant 
hostesses,  one  of  the  first  to  have  a 
real  salon,  to  which  came  society  peo- 
ple, artists,  diplomats.    But  she  was 
never  content  to  be  simply  a  social 
light.      W-hile    she    was    being    wife, 
mother  and  hostess,  she  was  also  be- 
ing a  concert  singer,  with  an  offer  to 
go  into  the  Metropolitan  Opera  which  . 
she  refused.   At  sixteen,  she  made  her 
debut  in  opera  in  Europe  and  later 
she  sang  with  the  Boston  Symphony 
and  other  big  orchestras  from  Coast 
to  Coast.    She  was  chosen  by  Arthur 
Honegger  to  interpret  his  songs  and 
toured  with  him  all  over  the  United 
States.    Puccini  was  interested  in  her 
voice  and  personality  when  she  was 
very  young  and  sang  La  Boheme  and 
Madame  Butterfly.   She  has  been  able 
all  her  life  to  do  a  wide  variety  of 
things  and  do  them  well.  In  the  stock 
market  crash  she  lost  her  money  and 
she  is  now  earning  her  own  living  suc- 
cessfully.   But  she  still  gives  wonderful 
parties,  invitations  to  which  are  eagerly 
sought.    Now  she  is  going  to  give  you 
the  secrets  of  being  a  successful  hostess — 
advice  which  you  can  use  whether  your  in- 
come is  $100,000  a  year  or  $500  a  year.   And 
she  will  also  tell  you  charming,  amusing  and  in- 
timate stones  about  the  numbers   of  radio,  screen 
and  society  celebrities  whom  she  knows  well,  people  who 
always  have  a  wonderful  time  at  Cobina  Wright's. 

"]^fO  one  has  less  patience  with  the  stupidities  of  "so- 
I^B  ciety"  than  have  I.  Last  year,  1  was  amused  to 
note  that  my  name  had  been  left  out  of  the  Social 
Register,  for  what  reason  1  do  not  know.  Was  it  because 
I  must  make  my  own  living?  Was  it  because  of  my  di- 
vorce? I  cannot  say.  But  I  can  assure  you  that  1  have 
not  lost  any  sleep  over  it. 

I  went  out  in  good  company.  The  name  of  Rosamond 
Pinchot  and  President  Roosevelt's  son  and  many  other 
prominent  people  whom  I  consider  well  born  were  dropped, 
too.  All  right.  1  think  in  these  last  few  years  people  have 
used  the  Social  Register  only  for  a  telephone  book  any- 
how! 

No.  it  doesn't  bother  me.'  I  broke  the  rules  of  society. 
•At  every  party  1  have  given,  whether  the  guest  list  num- 
bered five  or  five  hundred.  1  have  dared  to  be  different. 
And  people  have  always  been  kind  enough  to  say  that  they 
are  amused  at  my  home.  That,  then,  it  seems  to  me,  is 
the  first  piece  of  advice  I  should  give  you. 

Be  different!    Have  a  style  of  your  own! 

There  is,  of  course,  a  certain  technique  in  entertaining,  a 
technique  which  I  hope  these  articles  will  bring  out.  But 
when  you  have  mastered  the  simple  mechanics  of  being  a 
hostess  you  can  make  your  parties  unusual.  Every  artist 
has  broken  technical  rules.  And  being  a  good  hostess  is 
an  art. 

For  instance,  your  English  teacher  undoubtedly  taught 
you  that  the  use  of  the  word  "very"  weakened  a  sentence. 
Then  along  came  Ernest   Hemingway  and  in   his  excellent 


novels  used  the  word  "very "  over 

and    over    again,    but    instead    of 

weakening  they  strengthened  every 

sentence  and  gave  him   a  style  all 

his  own.    He  did  not  do  this  out  of 

ignorance.    He   knew   the   rules.     He 

wanted  an  effect  and  he  dared  to  be 

different. 

One  of  the  greatest   actors    I    ever   knew 
told  me  that  the  secret  of  wonderful  acting 
consisted   in   learning   all   the   technique,   all    the 
tricks  of  stage  craft — and  then  forgetting  them ! 

So  it  is  with  being  a  hostess.  Know  the  rules  (they  form, 
a  background  which  supports  you)  and  then  have  the 
courage  to  break  them. 

For  if  you  are  innately  a  lady,  if  there  is  within  you  the 
knowledge  that  you  are  kind  and  gracious  and  would  do 
no  other  person  a  deliberate  harm,  then  your  instincts  will 
guide  you  to  the  right  gesture.  And  whatever  you  do  to 
be  amusing,  no  matter  how  different  it  might  be,  it  will  be 
correct. 

"INCIDENTALLY,  to  be  a  lady  one  does  not  necessarily 
have  to  have  money  and  social  position.  Several  so- 
called  ladies  and  gentlemen  I  know  have  dreadful  manners 
and  behave  in  a  fashion  one  might  expect  from  uneducated 
people  who  have  had  no  chances,  and  apparently  no  de- 
sire, to  better  themselves. 

However  some  people  with  little  or  no  education,  people 
with  rough  exteriors  who  make  grammatical  errors,  have 
the  most  charming  and  delightful  manners.  They  are 
thoughtful,  gentle,  considerate  and  honest.  If  one  has  these 
four  qualities  one  is  a  lady. 

I  have  always  believed  that  if  you  gather  together  a 
group  of  people  who  are  interesting  and  have  mutual  in- 
terests, give  them  good  food — which  doesn't  necessarily 
mean  expensive  food — and  guide  the  conversation  skillfully, 
your  party  will  be  a  success.  Although  I  have  often  mixed 
artists  and  musicians  and  actors  with  my  social  register 
friends  I  have  been  careful  to  have  them  all  the  same  type 
— people  who  understood  each  other.  I  have  known  be- 
forehand whether  they  would  mix  or  not  so  that  they 
would  not  collect  in  groups  and  one  group  be  ill  at  ease 


Mrs.  Cobina 
Wright  has 
made  many 
friends  since 
joining  radio's 
ranks.  One  of 
her  best  ones 
is  Rudy  Vallee. 


because  of  the  other.  Only  once,  I 
remember,  was  a  mistake  made, 
and  I  think  that  should  be  told 
here  so  it  will  be  of  help  to  you 
if  you're  in  a  similar  situation. 

W  HAD  planned  a  party  to 
which,  among  others,  were  in- 
vited Prince  Christopher  of  Greece, 
Ralph  Barton  and  his  wife,  Charlie 
Chaplin,  Feodor  Chaliapin,  George 
Gershwin,  '  Paul  Kochanski,  the 
violinist;  Mrs.  Graham  Fair  Van- 
derbilt,  William  Rhinelander  Stew- 
art, etc.  At  that  time  I  had  an 
English  secretary  who  was  not  as 
alert  as  she  might  have  been.  I 
had  given  her  the  list  of  guests  to 
invite. 

Most  of  the  gay  and  exciting 
people  already  mentioned  were  as- 
sembled when  I  was  amazed  to 
see    being   ushered    in    a    dignified 

elderly  woman  all  done  up  in  purple  plush  from  head  to 
heels — you  know  that  type  of  dowager,  the  sort  who.  wears 
a  bird  rampant  on  her  hat.  She  was  accompanied  by  her 
fat,  pudgy,  beaming  son,  a  man  about  thirty. 

I  searched  my  memory  and  at  last  realized  that  her  name 
was  the  same  as  that  of  a  brilliant  younger  woman  of  my 
acquaintance  who,  with  her  husband,  I  had  on  the  list 
given  to  my  secretary.  N'ow  this  lady  in  purple  was  all 
right  and  socially  thoroughly  acceptable  but  she  was  a 
woman  of  the  old  school  and  1  felt  that  she  would  not  fit 
in  with  the  guests  assembled.  I  thought  that  it  would  not 
only  be  uncomfortable  for  her  but  for  them,  too. 

Mrs.  Vanderbilt  whispered  to  me,  "For  heaven's  sake, 
Cobina,  where  did  you  get  the  plush  horse?"  1  explained 
as  hurriedly  as  I  could,  but  I  told  no  one  else  except  my 
husband.  Only  we  three  knew  that  she  had  not  been  in- 
vited intentionally.    The  rest  must  think  what  they  liked. 

And  then  I  realized  my  problem  at  the  table.  Where 
could  I  seat  these  two  misfits?  Could  I  put  her  next  to 
Charlie  Chaplin  and  have  her  ask  him  to  tell  her  about 
"wicked  Hollywood?"  And  what  would  happen  if  she  told 
George  Gershwin  that  she  loathed  jazz,  as  she  undoubtedly 
did? 

I   went  into  the  dining  room  and  quickly  changed  the 

28 


WHAT   WOULD 
YOU    DO- 

If  two  strange  and  uninten- 
tionally invited  guests  appeared 
at  your  party? 

If  just  before  a  dinner  you 
learned  that  part  of  your  dinner 
service  had  been  broken? 


If  the  dinner  you  had  planned 
for  the  guests,  already  arrived, 
hadn't   been   prepared   at  all? 


place  cards,  putting  the  mother  next  to  my  husband  and 
the  son  next  to- me.  We,  in  on  the. secret,  would  be  able  to 
guide  the  conversation  and  steer  clear  of  difficult  subjects. 
Any  hostess  knows  that  if  she  can  get  through  dinner  in  a 
bad  situation  the  rest  of  the  evening  will  take  care  of 
itself. 

The  dinner  was  good,  the  wine  was  the  best.  I  was  par- 
ticularly pleasant  to  the  son,  my  husband  unusually  gra- 
cious to  the  mother  so  that  they  would  not  feel  ill  at  ease. 
But  when  dinner  was  over  I  heaved  a  sigh  of  relief.  I 
could  now  count  on  the  rest  of  my  guests  to  be  so  amusing 
that  any  embarrassment  would  be  eliminated.  And  what 
a  wonderful  time  we  had !  I  shall  never  forget  that  evening. 
Kochanski  went  to  his  home  which  was  nearby  and 
brought  back  his  violin  and  played,  accompanied  by  Lu- 
boschutz.  Then  Luboschutz  began  playing  Boris  Gaudinoff 
and  Chaliapin  began  to  sing,  strutting  up  and  down  the 
room  and  getting  bigger  and  bigger  as  he  sang.  He  is 
enormous  anyhow  and  both  his  voice  and  his  person  seemed 
to  fill  the  house. 

Charlie  Chaplin  then  asked  for  three  buns  and  began  to 
juggle  them  in  the  most  amusing  manner  and  while  he 
juggled  he  sang — in  Chinese,  Russian,  Italian  and  German. 
He  knows  scarcely  a  word  of  these 
languages  but  his  imitation  was  so 
amusing  and  entertaining,  that  we 
were  all  in  hysterics. 

Then  they  all  insisted  that  I  sing 
some  Debussy  and  Ravel. 

Suddenly  then,  Prince  Christo- 
pher jumped  to  his  feet.  "Every- 
body here  is  doing  something," 
he  said.  "I'm  the  only  stupid 
one."  He  left  the  room  mo- 
tioning Ralph  Barton  to  follow 
him  and  when  he  returned  he  had 
evolved  the  most  amusing  stunt  of 
all. 

Prince  Christopher  is  baldhead- 
ed  so  he  had  had  Barton  paint  a 
face  on  the  back  of  his  head.  .  He 
turned  his  coat  hind  part  before 
and  got  Kochanski,  who  is  a  very 
small  man,  to  stick  his  arms 
through  the  sleeves  and  to  use  his 
hands  like  a  mechanical  doll's. 


'W'HEY  all  stayed  until  nearly 
four  o'clock,  including  the  lady 
in  purple  plush  who  I  knew  was  having  a  wonderful  time.  It 
was  almost  touching  to  see  how  she  enjoyed  it  and  the  next 
day  I  received  a  most  charming  and  gracious  note  from 
her. 

And  now  I  know  the  doubt  that  rises  in  your  mind.  I 
can  hear  you  saying,  "Ah,  yes,  but  at  your  party  you  had 
interesting  and  amusing  people  who  could  do  things,  could 
entertain.  But  what  am  I  to  do  when  my  friends  come 
to  dinner  and  none  of  them  is  talented?" 

But  I've  an  answer  for  that.  Anyone  can  be  amusing  if 
he  is  properly  encouraged  by  his  hostess.  And  many,  many 
times  there  were  no  artists  at  all  at  my  parties.  I  think  I 
was  a  good  wife.  I  know  that  I  had  my  husband's  interests 
at  heart  and  since  he  was  a  broker  it  was  my  duty,  as  well 
as  my  pleasure,  to  entertain  in  my  home  men  and  women 
of  the  financial  world,  the  backbone  of  American  business, 
who  could  not  sing  or  play  a  note,  who  could  not  tell  amus- 
ing stories  and  who  certainly  would  not  allow  their  bald 
heads  to  be  painted.  But  even  at  these  parties  we  had 
wonderful  times  and  never  once  did  I  have  to  resort  to 
parlor  games,  the  badge  of  the  lazy  hostess. 

There  has  never  been  a  game  of  bridge  played  in  my 
home,  never  a  charade  or  a  guessing  game.  We  were  always 
much  too  interested  in  talent  or  (Continued  on  page  68) 


NO  TIME  TO 


By  DAN  WHEELER 


1AZY  DAN,  the  Minstrel  Man,  when  he  is  before  the 
I  microphone,  lives  up  to  his  name. "  His  happy  im- 
pression is  that  life  is  one  long  song,  and  that  sun- 
shine was  made  to  sleep  in. 

But  the  drawling  voice  and  chuckling  laugh  of  the  lov- 
able, shiftless  radio  character  belong  in  reality  to  a  very 
different  sort  of  personality.  Irving  Kaufman,  in  fact,  is  an 
outstanding  example  of  a  man  who  has  never  had  the 
chance  to  be  lazy.   Not  since  he  was  five  years  old! 

Never*  that  is,  until  recently.  Now  he  has  a  luxurious 
home  in  New  Rochelle  and  another  in  Scarsdale,  N.  Y., 
and  with  them  the  means  and  time  to  be  as  indolent,  be- 
tween appearances  at  the  microphone,  as  Lazy  Dan  would 
like  to  be.  But  somehow  he's  lost  the  knack  for  laziness, 
if  indeed  he  ever  possessed  it.  He  bubbles  over  with  vi- 
tality and  energy  which  find  their  outlet  in  a  score  of  dif- 
ferent ways.  He  gives  Christmas  entertainments  for  or- 
phans, belongs  to  most  of  the  civic  organizations  of  New 
Rochelle,  including  the  fire  department  (an  honorary  mem- 
bership, this),  drives  his  own  car  on  hurried  jaunts  from 
New  Rochelle  to  New  York  for  rehearsals  and  broadcasts. 
Although  his  life  is  comfortable  and  happy  you  still  couldn't 
call  it  lazy. 

Irving  began  his  career  as  an  entertainer  when,  a  rag- 
ged little  boy  with  a  cheerful  grin,  he  sang  to  the  passen- 
gers on  street-cars  in  Syracuse,  N.  Y.,  where  he  was  born. 
In  the  first  place,  there  was  nothing  Irving  liked  better 
than  to  ride  on  street-cars;  in  the  second,  the  pennies  he 
brought  home  helped  to  support  the  family.  It  wasn't  beg- 
ging. Irving  had  inherited  a  beautiful  voice  and  a  love  of 
music  from  his  father;  it  seemed  the  most  natural  thing  in 
the  world  that  he  should  employ  these  gifts  to  add  to  the 
family  income. 

Irving  was  six  years  old  when  a  vaudeville  booking  agent 
came  to  Syracuse  on  business,  heard  him  sing,  and  simul- 
taneously had  an  idea.  He  called  that  evening  at  the  Kauf- 
man home. 

"That  boy  of  yours,"  he  asked  Mr.  and  Mrs.  Kaufman, 
"how  would  he  like  to  go  on  the  stage?" 

"Which  boy?"  Mr.  Kaufman  asked. 

"The  one  who  sings." 

"Irving  and  Philip  both  sing,"  Mr.  Kaufman  said, 
I  guess  you  mean  Irving." 

"That's  the  one,"  the  agent  said,  "but  let  me  hear  Philip 
too." 

The  showman  ended  by  engaging  both  Irving  and  Philip, 
who  was  two  years  older,  to  sing  with  Jenny  Eddy,  a  well- 
known  vaudeville  star  of  those  days. 

"Let's  see,"  he  mused,  after  questions  of  salary  had  been 
settled.  "In  Russian  your  names  would  be  Itsky  and 
Philotsky." 

"We're  not  Russian,"  Philip  protested.  "We're  American." 

"You're  Russian  now,"  the  vaudeville  agent  retorted. 
"Itsky  and  Philotsky,  the  Russian  midgets.  Nobody'd  be 
interested  in  hearing  American     (Continued  on  page   60) 


'but 


YOU  KNOW  IRVING  KAUFMAN 


AS  LAZY  DAN,  BUT  HE  HASNT 


ANy    RIGHT    TO    THE    NAME! 

29 


ANNE  JAMISON, 


DICK    POWELL'S 


"GIRL"  IN  HOLLY- 


WOOD    HOTEL 


It  was  sheer  grit  and  confidence 
that  led  Anne  Jamison  to  suc- 
cess and  when  the  breaks  came 
she  was  "Johnny  on  the  spot." 
For  Hollywood  Hotel,  turn  to 
page    53 — 9    o'clock    column. 


YOU  know  Anne  Jamison  as  "Virginia"  of 
Hollywood  Hotel — just  as  for  years'  the  radio 
audience  has  known  Muriel  Wilson  as  "Mary 
Lou"  of  Show  Boat.  Now  that  Hollywood  Hotel, 
under  the  newly  acquired  direction  of  Bill  Bacher, 
has  zoomed  up  to  set  a  new  high  in  entertainment 
values,  Anne  "Virginia"  has  become  very  much 
news! 

Here's  the  story  as  it's  been  given  so  far,  very 
much  a  Cinderella  story!  (In  fact  Anne  was  christened 
the  "Singing  Cinderella  of  Radio"  on  the  strength  of  it.) 
Anne  Jamison  came  from  Canada  to  New  York,  last  sum- 
mer. Knowing  no  one,  known  to  no  one,  although  she  had 
a  great  reputation  in  Toronto  and  Montreal.  She  had  no 
money,  but  a  lot  of  confidence  and  a  voice.  Two  weeks 
after  she  landed  in  the  city  Anne  sang  one  radio  audition, 
and  was  immediately  engaged  for  the  famous  Beauty  Box 
light  operas.  She  made  good.  Within  three  weeks  she  was 
a  star.  Cinderella  herself  could  have  asked  for  nothing 
more. 

But  back  of  this  success  story  is  another,  far  more  inter- 
esting. A  story  of  grit  and  struggle  and  determination.  A 
human  story.    That's  what  I'm  going  to  tell  now. 

Anne  isn't  really  Canadian.  She's  Irish.  Her  family 
comes  from  Belfast  where  she  was  born.  Her  father  was 
an  officer  in  the  British  Army.  When  Anne  was  four  he 
was  ordered  to  India.  His  family  accompanied  him,  and 
settled  in  Secunderabund,  Hyderabad. 

30 


STORY 


By    DIANA   BOURBON 


In  India,  Anne  ran  wild,  in  spite  of  house  boys  and 
amahs.  She  greatly  admired  her  amah's  teeth,  incidentally, 
and  adopted  the  habit  of  chewing  betel  nut  leaves,  hoping 
to  rival  them  herself!  The  amah  used  to  bribe  her  to  eat 
her  cereal  by  proffering  the  betel  nut,  always  with  the  pro- 
viso, "You  no  tell  Ma'am  Sahib."  Fortunately  Ma'am 
Sahib  found  out  for  herself,  before  any  irreparable  harm 
was  done! 

It  was  also  the  small  Anne's  practice  to  snatch  off  her 
cork  helmet  and  dash  about  in  the  sun  catching  butterflies 
—with  the  thermometer  at  120°  or  130°.  This  habit  left 
a  memento,  for  Anne  got  sunstroke,  and  to  this  day  can- 
not venture  out  in  the  sun  without  a  shade  hat  and  parasol. 

Outbreak  of  the  War  brought  the  family  back  to  Ire- 
land, where,  at  ten,  Anne  made  her  first  professional  ap- 
pearance.   She  sang  at  a  charity  concert. 

After  the  War  came  trouble  in  Ireland,  not  a  pleasant 
time  to  live  through.  One  day  Anne  was  the  accidental 
witness   to   a   political    murder.     (Continued  on  page  75) 


YOU 


IS   Mickey   Mouse   a   cat  or   a 
dog? 
How  many  legs  has  an  octo- 
genarian? 

Where  is  Singapore? 

If  you  found  a  purse  with  five 
dollars  in  it  on  the  floor  of  a  de- 
partment store,  would  you  con- 
sider it  legally  yours  or  would  you 
tilrn  it  in? 

Who  is  the  Ambassador  to  En- 
gland? 

You've  heard  the  song  about  it, 
but  do  you  know  where  Mandalay 
is? 

On  which  side  of  the  door  are 
the  knobs  in  your  house? 

That — dear  readers — is  the  new- 
est, maddest  radio  craze  of  them 

all,  the  fad  which  is  sweeping  the  country  faster  than  bu- 
bonic plague  catches  up  with  a  Chinese  village.  And  if 
amateur  hours  aren't  careful,  they'll  find  themselves  with- 
out any  customers  before  long.  That's  how  catching  this 
thing  is  getting  to  be. 

It's  called  "The  Voice  of  the  People." 

How  does  it  work?  All  right,  you've  asked  for  it.  Here 
goes — 

Every  Sunday  night,  at  the  former  Joe  Penner  hour 
over  NBC's  network,  two  young  men  from  Houston,  Texas, 
sally  forth  on  the  streets  of  New  York  to  some  prominent 
corner.  Like  Times  Square  or  Columbus  Circle,  for  ex- 
ample. With  the  microphone  carefully  set  up  on  a  solid 
table,  they're  ready  for  business — questions   and   answers. 


By    FRED    SAMMIS 

"THE  VOICE  OF  THE 
PEOPLE"  — NEWEST 
AND  MOST  NOVEL 
STUNT   ON   THE    AIR 


Every  broadcast  of  this  new  Sun- 
day program  is  a  mob  scene! 
The  originators  of  the  new  craze: 
Jerry  Belcher  and  Parks  Johnson 
(with  glasses).  For  "Voice  of  the 
People,"   page  55 — 7  o'clock  col. 


Attracted  by 
the  microphone, 
unwary  sightseers 
group  around. 
The  young  men 
go  from  onlook- 
er to  onlooker. 
"Want  to  go  on 

the  air?  All  you  have  to  do  is  answer  a  few  questions  I'll 
ask  you.  It's  all  good  fun,  and  it'll  only  take  a  minute  or 
two." 

By  the  time  the  broadcast  is  scheduled  to  begin,  the  two 
young  men  have  eight  or  ten  people  ready  to  answer  Ques- 
tions into  the  mike.    And  that  is    (Continued  on  page  79) 

31 


BROTHERS  under  each  other's  skins.  No  longer 
should  it  be  called  the  D'Orsey  Brothers  Orchestra. 
Brother  Tommy  has  checked  out,  leaving  Brother 
Jimmy  holding  the  baton.  It  is  said  that  since  the  orches- 
tra was  taking  in  some  $4,000  weekly  at  the  Glen  Island 
Casino  and  showing  a  good  profit  Tommy  was  dissatisfied 
with  the  1 175  a  week  he  was  allotted.  But,  the  group  be- 
ing organized  as  a  corporation,  that  was  all  he  could  with- 
draw until  the  profits  reached  a  higher  point.  Hence  Tom- 
my now  is  seeking  radio  work  on  his  own. 

It  is  true  that  Angelo  and  Felix  Ferdinando  never  did 
get  together  after  their  break  several  years  ago.  Each  has 
his  own  orchestra  now.  And  Phil  Spitalny  has  had  more 
than  one  dispute  with  brothers  Leopold  and  Maurice,  both 
conductors.  But  then,  Fred  and  Tom  Waring  have  had 
their  spats  as  have  Guy  Lombardo  and  his  brothers,  and 
they're  still  getting  along  well  enough. 

It's  surprising  how  many  brothers  are  working  together 
in  the  radio  music  field.  Aside  from  the  Warings  and  Lom- 
bardos,  there  are  Ted  Stern  who  plays  the  saxophone  in 
brother  Harold's  orchestra  and  Jerry  Schuster  who  plays 
the  violin  in  Mitchell  Schuster's  group.    Roi  Osborne  has 


Jimmy  D'Orsey 
now  has  the  or- 
chestra all  to 
himself,  brother 
Tommy  having 
checked     out. 


played  the  cornet  in  Will  Osborne's  band  and  now-  helps 
with  business  and  bookings  as  Herman  Bernie  does  with 
Ben,  Everett  Crosby  with  Bing,  and  Bill  Vallee  with  Rudy. 

*  *  * 

WT'ERNA  BURKE,  feeling  that  as  a  free  lance  singer  she 
^  might  get  better  spots,  requested  NBC  for  a  release  from 
her  contract.    She  got  it,  but  it  doesn't  mean  you  won't 
hear  her  in  the  future. 

Grace  Hayes,  on  the  other  hand,  has  just  had  her  NBC 
contract  renewed  for  another  two  years.  She  will  continue 
her  programs  with  Newell  Chase. 

*  *  * 

ABOUT  LOVE  AND  BABIES 

To  Mr.  and  Mrs.  Jan  Peerce,  a  baby  girl.  To  Mr.  and 
Mrs.  Clayton  Cash — he's  of  Hal  Kemp's  orchestra — a  baby 
boy.  Both  were  born  on  John  D.  Rockefeller's  birthday. 
Suggested  for  lullaby  hour,  "Love  and  a  Dime." 

Dick  Gasparre,  the  orchestra  leader,  is  ferreting  out  a 
baby  to  adopt. 

Paul  Sabin's  love  music  is  now  directed  at  Miss  Vir- 
ginia Paxton.  Engagement  not  confirmed.  And  Joey  Nash 
is  at  present  fond  of  Vi  Mele,  singer  with  Johnny  John- 
son's orchestra.  Mitchell  Schuster  is  reported  engaged  to 
Edythe  Rosswyck,  daughter  of  a  coffee  magnate. 

But  more  definite  are  Will  Osborne  and  Frank  Prince. 
Will  plans  to  marry  Jean  Helm,  Bethlehem,  Pennsylvania, 
society  girl.  He  only  regrets  that  it  couldn't  have  been  in 
June  as  originally  scheduled,  instead  of  September.  Frank 
hopes  to  marry  Grace  Bradley,  Paramount  actress  as  soon 
as — well,  possible. 

The  story  still  persists  that  Reggie  Childs  is  married  to 
Perquida  Portney,  former  musical  comedy  star.  Reggie 
insists  on  being,  as  enigmatic  about  it  as  Ozzie  Nelson  is 
concerning  Harriet  Hilliard. 


Don  Bestor's  in  the  new  Bing 
Crosby  picture.  He's  talking  it 
over  with  Joan  Bennett  and 
Bing,  who's  giving  Don  advice. 


WHAT  THIS  GRAND  NEW 
DEPARTMENT    GIVES    YOU 

1.  All  the  latest  news  and  gossip 
about  popular  music  and  musicians. 

2.  The  exact  size  and  personnel  of 
famous  jazz  orchestras. 

3.  Inside  facts  about  signature  songs 
and  theme  songs. 

4.  Where  your  favorite  radio  orches- 
tras are  playing  this  month. 

5.  A  chance  to  get  your  own  ques- 
tions about  popular  songs  and 
bands  answered. 


WITH       JOHN       SKINNER 


GIVING    YOU    UP-TO-THE-MINUTE 


NEWS  AND  INTIMATE  GOSSIP  OF 


YOUR  POPULAR  MELODy  MAKERS 


Above,  Ruth  Etting  is  really  retiring  at  the 
end  of  a  year  but  right  now  she's  working 
on  a  new  picture.  Left,  Lawrence  Tibbett 
takes  his  little  son  out  for  a  canoe  ride 
before  moving  from  NBC  to  CBS  network. 


HOLLYWOOD  HEADLINES 

Don  Bestor  Part  In  Next  Bing  Crosby  Film  Practically 
Assured  .  .  .  Ruth  Etting,  Working  On  New  Picture,  Asserts 
She's  Really  Retiring  at  End  Of  Year,  Cross  My  Heart, 
This  Time,  She  Says  .  .  .  Don  Alvarado  Chosen  Leading 
Man  for  Gladys  Swarthout  in  "Rose  of  the  Rancho"  .  .  . 
Ben  Bernie  Completing  "Thin  Air"  for  Warner  Brothers 
.  .  .  James  Melton  To  Be  Featured  Singer  in  M-G-M  Film 
Starring  Franchot  Tone. 

*  *  * 

WkONT  peruse  this  unless  you  can  hear  WINS,  New  York 
^^  City.  It  is  on  this  station  that  a  smooth-voiced  con- 
tralto rhythm  singer  chants  Tuesdays,  Wednesdays  and 
Thursdays  at  6:30  p.  m.  EST  (subject  to  change).  She 
goes  by  the  name  of  Lee  Bernie.  Yes,  Ben's  sister.  Bro- 
ther Herman  Bernie  was  responsible  for  her  getting  on  the 
air. 

*  *  * 

WJ^THY  not  compose  yourself?  These  artists  have  been 
"  •  doing  that.  Ted  Fio  Rito  and  Harry  Von  Tilzer  have 
just  written  "Roll  Along  Prairie  Moon"  for  M-G-M's 
"Here  Comes  the  Band,"  starring  Ted  Lewis.  .Ducky 
Yountz,  trumpeter  and  vocalist  of  the  Don  Bestor  band, 


Left,  Kay 
Thompson  and 
her  gang,  al- 
though off  the 
Fred  Waring 
show,  are  still  go- 
ing strong  with 
Lennie  Hay  ton 
Saturday    nights. 


has  completed  a  piece  he  calls  "Side  Show."  And  Ray 
Noble's  latest  is  "Why  the  Stars  Come  Out  At  Night," 
created  especially  for  the  Paramount  picture,  "The  Big 
Broadcast  of  1935."  He's  also  the  composer  of  "Good- 
night, Sweetheart"  and  "The  Very  Thought  of  You." 

But  here's  a  payoff.  Lanny  Ross,  who's  been  playing 
with  a  summer  theatrical  group  in  White  Plains,  New  York, 
entertained  the  audience  between  the  acts  of  one  per- 
formance by  singing  the  latest  song  of  his  composition.  He 
was  rewarded  by  a  dramatic  critic  who  wrote  that  "he 
sang  pleasantly  an  old  and  familiar  English  ballad." 
*  *  * 

STYLISH  STOUT  AND  SLENDER 
.  Tony    Romano  and  Bob  Lee,    guitarists  with  Al  Pearce 
and  His  Gang,  prefer  clasping    {Continued  on  page  72) 

33 


HERE'S  YOUR  CHANCE  TO  SING  AND 


PLAY  THE  WORDS  AND  MUSIC  OF  RAY 


NOBLE'S   OWN   COTY  THEME   SONG 


The  Very^Thoug-ht  Of  You 


At 


Refrain  (With  a  slow,  east/  swing) 


^^iJi-jIlT^ 


Fm 

m 

Em 


The  ve  -  ry     thought  of   you,. 
(With  a  slow,  easy  swing) 


J^_^JVJ  JV J  I  J>-  ^    r 


It 


^^ 


,.#lffl: 


And  I    for -get     to    do, 


*"I3e£ 


I-J-^ l-J.  J- J 


m  n? 


nt  nr 


At 


Bt7 


Word  sand    Music 
By      Ray      Noble 

Ray  Noble,  England's  contribu- 
tion '  to  radio,  plays  while  he 
directs.  The  slow  and  easy 
swinging  strains  of  "The  Very 
Thought  of  You,"  is  only  the 
beginning  of  one  of  radio's 
most  popular  musical  hours. 
Below,  Al  Bowlly,  who  contrib- 
utes   the    vocal    interludes. 


ftJuiu-   j) J-   -hi J-  }^  J  J^^ 


The  lit -tie    or     -    di-na     -    ry  things  that  ev'-  ry-one  ought  to  do. 


Im    liv   -    ing        in  a      kind        of         day  -  dream,      In 


W  J..       ))  J-  ^rN 


^m 


know         how  slow  the      mo      -     merits  go  'till    I'm       near  to   you. 


COPyRIGHT  1934  BY 

CAMPBELL  CONNELLY  a  CO.,  LTD. 

Published   in  the  U.  S.  by  M.  Witmark 
&  Sons,  N.  y. 


Ray  Noble  and  his  orchestra 
(bottom),  all  set  for  an  evening 
of  dance  music  at  the  Rainbow 
Room,  atop  the  R.C.A.  build- 
ing in  New  York.  Below,  an  in- 
teresting study  of  the  maestro. 


For  the  Coty  program  with 
Ray  Noble's  orchestra,  see 
page  55 — 10  o'clock  column. 
Also    see    II    o'clock    column. 


THE    GREAT    RADIO 

MURDER  MYSTERY 

ANOTHER    SENSATIONAL    CLUE  — SIDNEY    AND    LEE 


36 


By     FREDERICK     RUTLEDGE 


|HE  four  of  them,  Lee  Sidney,  Flash,  and 
the  detective,  passed  from  the  car.  They 
were  standing  at  the  door  of  the  main 
receiving  ward.  All  around  was  the  intense 
but  muted  hum  of  activity.  Sidney  caught 
quick  glimpses  of  starched  white  coats  and 
white  aprons  as  internes  and  nurses  hurried 
past,  their  feet  padding  quietly  on  the  soft 
linoleum.  The  suspense  of  a  never-ending 
battle  filled  the  gleaming  white  corridors — the 
battle  against  death. 

Thomas  led  them  into  a  private  office  where 
a  young  doctor,  his  freshness  of  color  startling 
in  the  paleness  of  his  surroundings,  stood  wait- 
ing. 

"Hello,  Dan,"  the  doctor  said,  shaking  hands 
with  Thomas.  "You  haven't  had  many  calls 
here  lately.  Glad  to  see  you  again." 

Thomas  replied,  a  great  deal  less  graciously, 
"Have  you  got  that  note?"  His  voice  was  too 
loud  in  the  antiseptic  quiet  of  this  room  into 
which  crept  only  an  occasional  faint  clashing 
of  gears  as  an  ambulance  in  the  driveway- 
whirled  away. 

"Here,"  the  doctor  answered.    He  held  out 

the  dirty,  smeared  p'aper  on  which  Tony  had 

written.    "I'll  see  you  later,"  he  told  Thomas. 

"But  Tony!    How — how  is  he?   Is  he  dead?"  Sidney  cried 

before  the  doctor  could  leave.    He  shook  his  head,  slid  the 

heavy  door  open,   and  went  out.    The  door  swung   back 

soundlessly. 

"I  want  you  to  read  this  note,"  Thomas  said,  after  scan- 
ning it  with  cold  eyes. 
Sidney  found  Lee's  hand  and  clung  to  it  until  her  ring 


bit  into  the  flesh  of  her  finger.  Flash, 
moving  in  a  calm  that  could  have  seen 
the  Island  of  Manhattan  turn  upside 
down  and  sink  without  visible  alarm, 
took  the  bit  of  paper  from  Thomas'  hand  and  held  it  so 
they  could  all  see  its  shaky,  barely  legible  script. 

"I  can  never  face  the  world  again  now  that  I  know  my 
wife,  Gail,  was  a  cheat,  that  she  never  loved  me,  that  she 
married  me  only  because  I  could  help  her  career.  I  didn't 
know  that  Gail  already  had  a  husband  when  she  married 
me  until  Bobby  Sharpe  told  the  police.  I  have  to  get  away 
and  this  is  the  only  way."  The  signature  was  that  which 
had  witnessed  so  many  theatrical  contracts  for  Gail  Rich- 
ard— "Anthony  Letour." 

"God,"  Flash  murmured,  "think  of  being  married  to  a 
bigamist  and  not  knowing  it  and  then  finding  it  out  this 
way!    Is  he  badly  hurt?" 

"Pretty  curious,  aren't  you?"  Thomas  said,  obviously 
enjoying  the  sensation  of  knowing  more  than  Flash.  "Naw, 
he's  all  right.    He  missed  his  heart  a  mile." 

"Thank  God  for  that,"  Sidney  whispered,  happy  for  the 
man  who  had  been  so  kind  to  her  at  rehearsals. 

Thomas  had  been  watching  the  others  intently,  his  eyes 
screwed  up  into  slits  and  darting  back  and  forth.  Now  he 
suddenly  dropped  his  master-sleuth  manner,  becoming 
brisk  and  business-like.  "That's  all,"  he  said  abruptly. 
"You  can  beat  it  now." 

Flash  .grinned.  "Thanks  for  the  scoop,"  he  said  in 
honeyed  tones. 

Thomas'  jaw  shot  out.  His  anger  rumbled  like  an  ap- 
proaching thunderstorm. 

"That's  all,  I  told  you."  he  shouted.  "Now  get  back  to 
your  lousy  paper  and  print  this  news.  But  don't  think  every 
other  reporter  in  town  doesn't  know  about  il  already. 
You'll  be  the  last  one  writing  the  story!" 

"Tck,  tck,"  Flash  scolded  amiably.  "Well,  so  long,  boys 
and  girls.  I  can  see  that  old  Hanlon  has  a  hard  night's 
work  ahead."    He  rushed  away,    (Continued  on  page  62 "i 


FACE    A    CRISIS  — HAVE     YOU     GUESSED    THE 


MURDERER? 

37 


AnK^jojW 


<&.vJ*< 


FRANK     GODWIN 


<H 


£ 


"Now  wait  a  minute,  F|a,h 
Don't  fly  off  the  handle," 
Russell  said,  alarm  succeed- 
ing the  anger  in  his  voice. 


/ 


/ 


y     FREDERICK     RUTLEDGE 


0 


THE    GREAT    RADIO 

MURDER  MYSTERY 


THE  four 'of  them,  Lee  Sidney,  Flash,  and 
the  detective,  passed  from  the  car.  They 
were  standing  at  the  door  of  the  main 
receiving  ward.  All  around  was  the  intense 
but  muted  hum  of  activity.  Sidney  caught 
quick  glimpses  of  starched  white  coats  and 
white  aprons  as  internes  and  nurses  hurried 
past,  their  feet  padding  quietly  on  the  soft 
linoleum.  The  suspense  of  a  never-ending 
battle  filled  the  gleaming  white  corridors— the 
battle  against  death. 

Thomas  led  them  into  a  private  office  where 
a  young  doctor,  his  freshness  of  color  startling 
in  the  paleness  of  his  surroundings,  stood  wait- 
ing. 

"Hello,  Dan,"  the  doctor  said,  shaking  hands 
with  Thomas.  "You  haven't  had  many  calls 
here  lately.   Glad  to  see  you  again." 

Thomas  replied,  a  great  deal  less  graciously, 
"Have  you  got  that  note?"  His  voice  was  too 
loud  in  the  antiseptic  quiet  of  this  room  into 
which  crept  only  an  occasional  faint  clashing 
of  gears  as  an  ambulance  in  the  driveway 
whirled  away. 

"Here,"  the  doctor  answered.    He  held  out 

the  dirty,  smeared  p*aper  on  which  Tony  had 

written.    "I'll  see  you  later,"  he  told  Thomas. 

"ut  Tony!   How— how  is  he?   Is  he  dead?"  Sidney  cried 

™re  the  doctor  could  leave.    He  shook  his  head,  slid  the 

«vy  door  open,   and  went  out.    The  door  swung  back 

s°undlesSly 

'  w'ant  yoU  to  read  this  note,"  Thomas  said,  after  scan- 
""l?"  with  cold  eyes. 

Klne>'  found  lee's  hand  and  clung  to  it  until  her  ring 


bit  into  the  flesh  of  her  linger.  Flash 
moving  in  a  calm  that  could  haw  seen 
the  Island  Of  Manhattan  turn  upside 
down  and  sink  without  visible  alarm 
took  the  bit  of  paper  from  Thomas'  hand  and  held  il  so 
they  could  all  see  its  shaky,  barely  legible  script 

"I  can  never  lace  the  world  again  now  thai  I  know  ml 
wife,  Gail,  was  a  cheat,  thai  she  never  loved  me  thai  she 
married  me  only  because  I  could  help  her  career  I  didn't 
know  that  Gail  already  had  a  husband  when  she  married 
me  until  Bobby  Sharpe  told  the  police.  I  have  to  gel  awaj 
and  this  is  the  only  way"  The  signature  was  that  which 
had  witnessed  so  main-  theatrical  contracts  foi  Gail  Ridi 
ard — "Anthony  I  flour " 

"God,"  Flash  murmured,  "think  of  being  married  to  a 
bigamist  and  not  knowing  il  and  then  finding  it  oul  this 
way!    Is  he  badly  hurt?" 

"Pretty  curious,   aren't   you?"   Thomas   said,   obv 
enjoying  the  sensation  of  knowing  more  than  Flash     "Na« 
he's  all  right.    He  missed  his  heart  a  mile." 

"Thank  God  for  that,"  Sidney  whispered,  happy  for  the 
man  who  had  been  so  kind  to  her  at  rehearsals. 

Thomas  had  been  watching  the  others  intently,  his  eyes 
screwed  up  into  slits  and  darting  hack  and  forth     Now  he 
suddenly    dropped    his    master-sleuth     manner,     bi 
brisk   and   business-like.    "That's   all,"   he   said   abrupt!) 
"You  can  beat  it  now." 

Flash  grinned.  "Thanks  for  the  scoop."  lie  said  in 
honeyed  tones. 

Thomas'  jaw  shot  nut.  His  anger  rumbled  like  an  ap- 
proaching thunderstorm 

"That's  all,  1   told  you."  he  shouted.    "Now  gel  back  to 
your  lousy  paper  and  print  this  news,   Bui  don't  think  ever) 
other   reporter   in    town   doesn't    know    about    it    al 
You'll  be  the  last  one  writing  the  sior>  !" 

"Tck  tck,"  Flash  scolded  amiably.  "Well,  so  long,  boy 
and  girls  I  can  see  that  old  Hanlon  has  a  hard  night's 
work  ahead."   He  rushed  away,    (Coitthmed  on  pat 


ANOTHER    SENSATIONAL    CLUE-SIDNEY    AND    LEE        I  Face    a    CRISIS-HAVE     YOU     GUESSED    THE    MURDERER? 


RADIOS 


Tfce  Lane  Sisters 
sing  on  Fred 
Waring's  Ford 
Hour.  Turn  to 
page  53  — 9 
o'clock  column. 


Frocks  furnished   by  Joseph   Brown   &   Co.  of  New  York,   and  can   be   purchased   in  the   leading 
shops  of  your  city.     Posed  and  photographed  especially  for  RADIO  MIRROR  by  Bert  Lawson. 


M 

Priscilla     W^         M 


The  Lane  Sisters  are  wearing  twin 
frocks  (left)  of  pique  velveteen.  Rose- 
mary chose  dark  brown  while  Pris- 
cilla's  is  red.  Extreme  left,  Priscilla's 
two-piece  dress  has  blouse  of  natural 
French  spun  corded  cash- 
mere and  Dubonnet  skirt 
with  matching  buttons  and 
buckle.  Rosemary  wears  a 
Dubonnet  needle  point  An- 
gora with  yellow  scarf. 
Above,  in  their  one-piece 
sports  frocks:  wine-colored 
velveteen  with  scarf  and  belt 
of  gray  and  the  speckled 
Angora    with   black    ground. 


UERE'S  ANOTHER  CHANCE  FOR 
YOU  TO  WIN  A  DRESS— ANY 
ONE  OF  THESE  LATEST  FALL 
FROCKS  MODELED  BY  THE  BEAU- 
TIFUL   LANE   SISTERS. 

WHETHER  YOU  ENTERED  OUR 
IRENE  RICH  CONTEST  OR  NOT. 
DON'T  PASS  THIS  ONE  UP!  THE 
DRESSES  ARE  UP-TO-THE-MINUTE 
IN    AUTUMN'S   STYLE    FORECAST. 

FOR  FURTHER  DESCRIPTION  OF 
THESE  FROCKS  AND  CONTEST 
RULES,  TURN   TO   PAGE   67. 


39 


.  "ft*4* 


<p0*» 


WHAT  makes  a  radio 
star?  You'd  be  sur- 
prised how  many  are 
made  by  some  queer  quirks  of 
fate,  some  lucky  breaks.  We  have 
been  told  again  and  again  how 
much  talent,  personality,  pull 
and  hard  work  it  takes  to  reach 
the  top.  Maybe  so,  but  there  are 
plenty  of  people  with  seemingly 
everything  who  never  get  by  first 
base.  Dig  down  to  the  real  turn- 
ing points  in  the  lives  of  stars 
and  you  frequently  find  tales  be- 
yond the  fanciest  flights  of  fic- 
tion, tales  in  which  fame  and  for- 
tune hang  on  the  merest  flick  of 
chance.  I  am  going  to  tell  you 
some  of  these  strange  tales  which 
rarely  come  to  light  and  see  if 
you  don't  agree  with  me  that 
they  were  the  real  breaks — the 
million  dollar  ones. 

Take  the  case  of  Lawrence 
Tibbett.  Did  he  crash  the  bar- 
rier to  fame  because  of  his  won- 
derful voice?  Not  he.  Tibbett 
was  able  to  grab  his  first  big 
chance,  screwy  as  it  sounds,  be- 
cause he  could  play  the  piano. 

Seems  unbelievable  doesn't  it? 
But  it's  true  and  few  people 
know  about  it.  It  all  began 
years  ago  back  in  a  little  Cali- 
fornia  town   where  Tibbett  was 

born.  You  have  probably  read  that  when  Tibbett  was  a 
youngster,  his  father,  a  sheriff,  was  shot  and  killed  while 
rounding  up  a  bunch  of  bandits.  After  that  Mother  Tibbett 
had  a  tough  time  getting  along  and  supporting  her  family, 
but  she  had  promised  herself  one  thing,  that  young  Law- 
rence should  have  the  chance  she  missed  in  youth — piano 
lessons.  So  she  scrimped  and  saved,  got  a  piano  and  a 
teacher,  and  stood  over  Lawrence  while  he  counted  1-2-3-4 
to  his  finger  exercises. 

Years  later  Tibbett  borrowed  $2000  and  came  to  New 
York.  After  a  period  of  study,  his  teacher,  Frank  La  Forge, 
got  him  some  auditions  at  the  Metropolitan  Opera  House. 
On  the  first,  he  got  just  a  curt  "Thank  you,  that's  all."  On 
the  second  he  got  a  contract  as  a  member  of  the  company. 

As  with  all  newcomers,  he  was  given  only  minor  roles 
now  and  then  to  sing.  He  put  all  he  had  into  these  small 
parts  and  the  management  began  to  take  notice.  Then, 
like  a  shot,  his  big  chance  came,  the  chance  to  appear  in 
a  major  role. 

One  of  the  regular  singers  was  incapacitated  and  Tibbett 
was  asked  on  Tuesday  morning  at  rehearsal  if  he  could 
sing  Valentine  in  Faust.  "Sure,"  he  said,  with  all  the 
bravado  of  youth  and  inexperience.  He  meant  he  could 
sing  it  if  he  knew  it,  but  the  fact  is,  he  did  not  know 
one  note  or  word  of  the  part  and  the  opera  was  scheduled 
for  Friday  night — just  three,  days  away 


One  of  the  strangest  tales  of  all  is  how 
Paul  Whiteman  got  his  first  big  break. 
There  were  four  people  present  at  Paul's 
opening  at  the  Ambassador,  Atlantic  City. 


BREAKS 


least  three  months'  preparation? 
He  staked  his  whole  reputation 
that  he  could.  Grabbing  the  score, 
he  rushed  home,  sat  down  at  the 
piano  and  began  pounding  it  out. 
For  three  days  and  nights  he 
sweat  and  labored.  But  he 
learned  the  part  and  not  only 
sang  it  on  Friday  night  but  was 
the  sensation  of  the  year. 

That  was  the  turning  point  in 
Tibbett's  career.  But  don't  you 
see,  without  those  piano  lessons 
his  mother  scrimped  to  pay  for, 
this  feat  would  have  been  impos- 
sible? 

K'RAY  and  Braggiotti— you've 
*■  heard  them  in  those  captivat- 
ing duo  piano  arrangements.  Be- 
fore they  got  together,  they  were 
just  two  piano  players.  But  when 
they  met  and  merged,  they  began 
to  climb  out  of  obscurity.  How 
that  came  about  is  another  one 
of  those  things. 

Jacques  Fray  was  in  Paris  at 
the  time  showing  a  pretty  Ameri- 
can girl  the  sights.  The  girl  was 
homesick  and  Fray  was  doing 
his  best  to  cheer  her  up. 

Passing  a  music  publishing 
house,  they  sauntered  in.  A 
young  man,  one  Mario  Braggi- 
otti, was  playing  a  tinpan  alley 
tune — and  how!  The  girl  forgot  her  homesickness  and  be- 
gan to  rave  about  the  tune  and  the  good  looking  devil 
playing  it.  This  stirred  the  old  green-eyed  monster  in 
Fray  and  he  sat  down  at  a  near-by  piano  and  joined  in 
with  a  few  embellishments  of  his  own.  The  girl  raved  still 
more.  The  two  pianists  introduced  themselves  and  have 
been  doing  double  duty  ever  since. 

It's  the  little  things  like  that  out  of  which  the  stuff  of 
fame  is  fashioned.  Think  back  over  your  own  life  and 
you  can  no  doubt  pick  out  one  or  more  incidents  that 
shaped  or  influenced  your  whole  career.  Yow-sir,  take  it 
from  the  old  Maestro,  Ben  Bernie  in  person.  Way  back 
in  his  career  the  finger  of  fate  singled  out  two  little  inci- 
dents. 

Years  ago  in  a  public  school  in  the  lower  east  side  of 


There  were  two  incidents 
in  Ben  Bernie's  childhood 
which  helped  him  on  the 
difficult   road   to   success. 


Could  he  learn  a  part  in  three  days  which  required  at 


40 


By  DORON  K.  ANTRIM 


QUEER    TRICKS    OF    FATE    IN    THE    LIVES    OF 
THE     STARS     WHICH    PAID    BIG    DIVIDENDS 


New  York  City  a  noisy  group  of  young- 
sters, mostly  unwashed,  were  having 
their  history  lesson.  The  teacher  had 
told  her  charges  about  that  fiery 
American,  Patrick  Henry,  and  to  test 
how  much  they  had  absorbed,  she  asked 
them  to  write  a  short  essay.  After  a 
period  of  fussing,  fidgeting,  and  be- 
labored pencil  pushing,  she  asked  for 
volunteers  to  read  their  efforts.  A  small 
hand  went  up  in  the  back  of  the  room 
and  a  small  boy  got  up  and  read  the 
following. 

"Patrick  Henry  had  very  bright  eyes 
but  was  not  very  bright  in  school.  He 
got  married  and  then  he  said,  'Give  me 
liberty  or  give  me  death'." 

That  was  Ben's  first  wise  crack  before 
a  public  and  it  convinced  him  that  hu- 
mor was  a  good  bet  in  any  business,  es- 
pecially that  of  entertaining. 

The  second  incident  occurred  some 
years  later.  Having  learned  to  play  the 
fiddle  in  the  meantime,  he  took  a  job  in 
a  department  store  demonstrating  the 
superior  qualities  of  a  $5.98  Strad.  At  first  no  one  paid 
much  attention  to  him  as  he  sawed  away  on  the  Strad. 
Then  he  began  passing  out  some  of  those  droll  sallies  for 
which  he  has  since  become  famous.  Soon  it  looked  like 
bargain  day  in  the  basement  around  the  old  violin  counter. 
Whether  he  sold  many  fiddles  is  not  on  record,  but  he  did 
get  a  crowd.  A  vaudeville  agent  chanced  in  one  day  and 
stopped  to  see  what  the  side  show  was  aboot.  Result,  Ben 
got  a  try-out  booking  and  you  know  the  rest. 

[AVE  you  a  good  memory?  If  so,  it  may  step  in  some 
day  and  sweep  you  on  to  fame  as  it  did  Arlene  Jack- 
son. From  the  time  she  was  a  tot,  Arlene  committed  every- 
thing to  memory,  the  piano  part  and  voice,  both.  Crazy 
idea,  you  think?    But  wait. 

Like  scads  of  others,  she  wrote  for  an  audition  address- 
ing her  nearest  station,  KFI  of  Los  Angeles,  got  it  and  did 
her  darndest.  After  it  was  all  over  she  got  the  customary, 
"Thanks,  we'll  keep  your  name  on  file." 

Disappointed  Arlene  was  slowly  putting  on  her  coat  to 
go  out  into  the  cold  world  again  when  the  studio  manager 
rushed  by  with  the  news  that  the  singer  scheduled  for  the 
next  program  to  go  on  in  five  minutes  had  not  shown  up. 
Seeing  Arlene,  he  barged  up  to  her. 

"Can  you  sing?"  he  said. 


Who  would  ever  think  an 
automobile  accident  could 
bring  good  luck?  It  did, 
however,  to  Muriel  Wilson! 


A  car  breaks  down  near  the 
girlhood  home  of  Annette 
Hanshaw.  While  the  car  is 
being  fixed,  a  star  is  bornl 


This  may  sound  funny  to  you, 
but  Lawrence  Tibbett  (left) 
got  his  first  big  chance  be- 
cause he  played  the  piano. 


CARICATURES 
BY    ADAM    BARTH 


"Yes." 

"Without  music  or  accompanist?" 

"Yes,  I  play  my  own." 

Grabbing  her  by  the  arm,  he  propelled  her  into  a  studio, 
and  plumped  her  down  on  a  piano  stool.  She  was  on  the 
air  before  she  knew  what  was  happening  and  thirty  minutes 
later  had  signed  a  contract. 

You  know  that  old  bromide  about  the  ill  wind  blowing 
somebody  good.  It  certainly  did  its  stuff  for  Ed  East  and 
Ralph  Dumke,  Sisters  of  the  Skillet.  They  had  labored 
and  sweat  blood  over  the  script  with  which  they  hoped  to 
land  a  commercial.  Things  had  progressed  to  the  audition 
stage  and  script  and  all  were  in  readiness  to  shoot  in  one 
of  the  NBC  studios.  Just  as  they  were  about  to  start,  some- 
one opened  the  studio  door  and  a  gust  of  wind  sent  the 
script  pages  to  the  four  corners  of  the  room.  There  wasn't 
time  to  collect  them  and  put  them  in  order  so  the  boys 
were  compelled  to  ad  lib  their  lines.-  You  guessed  it — that 
stunt  got  them  the  contract. 

Quite  often  we  wonder,  foolishly  enough,  if  we  are  here 
on  earth  for  any  good  reason  at  all.  Nino  Martini  used  to 
do  a  lot  of  wondering  like  that.  Whether  you  realize  it  or 
not,  it  takes  a  lot  of  plain  gall  to  go  before  the  public  as 
a  singer  or  entertainer,  to  stand  the  constant  rebuffs  and 
criticism.  Martini's  confidence  in  himself,  in  his  destiny  as 
a  singer,  needed  bolstering.  He  wanted  assurance  that  he 
was  meant  to  be  a  singer.  He  got  it  one  day  back  in  the 
old  home  town  in  Italy.  During  the  war  a  bomb  fell  near 
his  house  detaching  some  wires.  On  stepping  outside,  he 
was  about  to  pick  up  one  of  the  wires  and  shove  it  out  of 
the  way  when  something  told  him  he  had  better  not,  so  he 
stepped  over  it.  Had  he  touched  the^wire,  he  would  have 
been  killed  instantly,  since  it  was  alive.  After  that  Mar- 
tini figured  that  Providence,  or  call  it  what  you  will,  had 
saved  his  life.  It  must  be  for  some  purpose.  Was  it  to  sing? 
Yes,  it  was.  He  decided  that  his  destiny  was  to  delight  the 
world  with  song  and  he  would    (Continued  on  page  84) 

41 


I 


"YWJJ  (XVI 


WHEN  this  department  was  be- 
ing assembled  for  the  printers 
an  ambitious  sponsor  had 
hopes  of  corralling  the  Royal  Family 
of  the  American  theater — Ethel,  John 
and  Lionel  Barrymore — for  a  series  of 
broadcasts.  Princess  Ethel  and  Grand 
Duke  Lionel  were  ready  to  iisten  to 
reason  but  Prince  John  was  trying  to 
figure  out  some  way  in  which  his  pro- 
tege, Elaine  (nee  Jacobs)  Barrie  might 
fit  into  the  scheme  of  things. 

John,  thoroughly  devoted  to  Elaine, 
seems  determined  to  make  her  his  lead- 
ing lady  and  is  giving  her  the  benefit 
of  his  expert  coaching  in  daily  dramatic 
lessons.  The  two  appeared  in  a  sketch 
on  Rudy  Vallee's  Fleischmann  Variety 
program  and  the  radio  reviewers  were 
disposed  to  like  Miss  Barrie's  per- 
formance. 

Meanwhile,  sister  Ethel,  who  has  tax 
delinquencies  and  other  financial  prob- 
lems, doesn't  share  John's  enthusiasm 
for  Elaine.  She  would  be  better  pleased 
if  John  would  devote  more  attention 
to  pressing  family  matters  and  con- 
centrate his  energies  on  plans  for  the 
betterment  of  the  Barrymores  rather 
than  a  Barrie. 

Regardless  of  what  the  combined 
Barrymores  may  do,  Lionel,  eldest  of 
the  three,  has  already  set  himself  for 
the  coming  five  years  in  radio.  The 
only  trouble  is  his  contract  provides.for 
only  one  performance  a  year.  He  is  to 
do  "Scrooge"  in  Dickens'  "A  Christmas 


Carol"  every  Christmas  eve  during  that 
period  for  Campbell  Soups. 

¥T  seems  incredible  bat  a  fact  never- 
theless  that  a  shortage  of  amateurs 
has  developed  in  New  York.  Where 
hundreds  used  to  apply  for  a  chance  on 
the  national  amateur  programs  now  a 
mere  handful  of  aspirants  appear.  The 
producers  of  the  Major  Bowes,  Ray 
Perkins  and  Fred  Allen  periods  actually 
have  had  to  send  scouts  afield  search- 
ing for  talent.  " 

Some  radioracles  see  in  this  situa- 
tion the  early  demise  of  this  type  of 
entertainment.  Tremendously  popular 
with  listeners  for  a  year  and  longer, 
many  predict  that  amateur  shows  will 
soon  pass  into  the  limbo  of  forgotten 
things  through  inability  to  produce  per- 
formers worthy  of  audience  attention. 
But  see  what  the  Major  himself  has  to 
say  about  this  in  his  "Confessions"  on 
page  14  of  this  issue. 

'THE  Vox  Populi  type  of  program  in 
which  the  man  in  the  street  is 
hauled  by  the  nape  of  the  neck  to  a 
microphone  and  made  to  express  his 
opinion  of  This  and  that  suddenly  grows 
in  favor.  This  style  of  broadcast — no 
newer  than  amateur  shows,  both  hav- 
ing been  done  for  years  all  over  the 
country — got  a  new  lease  of  life  when 
two  Texas  newspapermen,  Parks  John- 
son and  Jerry  Belcher,  introduced  the 
stunt  this  summer  to  the  national  net- 


works for  Fleischmann's  Yeast.  (See 
story  on  page  13.)  It  registered  so  well 
that  imitative  programs  are  now  pop- 
ping up  like  mushrooms. 

These  voice  of  the  people  periods  are 
popular  with  sponsors  because  of  their 
low  cost,  the  outlay  for  talent  being 
practically  nil.  The  only  expense  is 
for  the  interviewers  who  corral  and 
cajole  passersby  into  conversation  and 
the  engineers  who  handle  the  street 
hook-ups. 

|^ERTAINLY  this  IS  news!  Amos 
'n'  Andy  broadcast  the  other 
night  before  an  audience!  For  many 
years  the  famous  pair  projected  their 
act  without  even  the  veteran  announ- 
cer, Bill  Hay,  observing  them  in  action. 
Now  the  long  record  is  broken.  Presi- 
dent Merlin  H.  Aylesworth  of  the  Na- 
tional Broadcasting  Company  led  a 
group  of  friends  into  the  studio  to  see 
Messrs.  Correll  and  Gosden  perform. 
But  just  see  who  you  have  to  be  to  en- 
joy this  rare  privilege! 

K'OR  the  love  of  mike,  .what  next  will 
happen  in  radio?  Network  listeners 
were  astounded  not  so  long  ago  when 
a  voice  proclaimed,  "This  program  is 
NOT  a  presentation  of  the  So-and-So 
Company,"  naming  the  advertiser  long 
associated  with  that  particular  show. 
It  seems  a  dispute  arose  over  the  terms 
of  the  renewal  of  the  contract,  which 
argument  was  still  unsettled  when  the 


Acme  Photo 


Do  you  know  why  Conrad  Thibault 
(left)  is  smiling?  He's  just  married. 
With  him  is  his  bride,  formerly  Eleanor 
Kendall.  Below,  Phillips  H.  Lord,  of 
"Seth  Parker"  fame,  is  writing  and 
directing    the    new    "G-Men"    scripts. 


>/Vj3jSbjT  ^Ksrujr 


regular  time  of  the  broadcast  came 
around.  The  station  decided  to  go 
ahead  with  the  entertainment  regard- 
less. Everything  proceeded  as  usual 
until  the  very  end  of  the  period  when 
the  spokesman  for  the  sponsor  deemed 
it  vital  to  the  progress  of  civilization, 
or  something,  to  get  up  from  his  seat 
in  the  audience  and  disavow  to  the 
world  his  connection  with  it.  Hope  this 
idea  of  announcing  who  hasn't  any- 
thing to  do  with  programs  doesn't 
spread — it  consumes  altogether  too 
much  time  now  telling  who  has. 

THE  NEWS  IN  A  NUTSHELL 

Two  former  radio  announcers  are 
now  on  the  staff  of  J.  Edgar  Hoover's 
criminal  investigators  popularly  known 
as  "G-Men."  Their  identity,  of  course, 
is  kept  secret  but  you'd  be  surprised  if 
you  heard  their  names  .  .  .  When  NBC 
resumes  shortly  "America's  Town  Hall" 
program  which  proved  such  an  attrac- 
tive feature  in  the  spring,  the  debates 
will  be  curtailed  and  more  time  allotted 
for  questions  from  the  audience.  The 
hecklers  are  pleased  at  this  prospect. 

Lee  Bernie,  kid  sister  of  the  old  maes- 
tro, is  singing  on  New  York  indepen- 
dent stations  .  .  .  George  Shackley,  for- 
mer musical  director  of  WOR,  is  presi- 
dent of  Treasure  Chest,  Inc.,  a  concern 
which  .manufactures  novelties  for  dis- 
tribution as  radio  premiums.  Shack- 
ley has  been  succeeded  at  WOR  by  Al- 
fred Wallenstein,  a  member  of  the 
board  of  directors  and  first  cellist  of 
the  Philharmonic  Symphony  of  New 
York. 

Benay  Venuta,  the  California  song- 
bird, is  fast  going  places.  Now  she  is 
singing  Ethel  Merman's  role  in  the 
Gotham  musical  hit,  "Anything  Goes," 
and  doing  a  mighty  good  job,  too. 
Ethel,  as  you  know,  dropped  out  of  the 
•  play  to  go  to  Hollywood  and  help 
Eddie  Cantor  with  his  new  flicker  .  .  . 
Geraldine  Farrar,  former  opera  star 
who  won  favor  with  the  fans  last  win- 
ter as  commentator  on  the  Metropoli- 
tan Opera  broadcasts,  has  inherited 
$80,000  by  the  death  of  her  father,  Syd- 
ney D.  Farrar. 

Ruth  Etting's  professional  retire- 
ment and  trip  around  the  world  have 
been  delayed.  Her  sponsor  renewed  her 
radio  contract  for  another  thirteen- 
week  period;  you  Westerners  will  be 
hearing  her  now,  too.  .  .  .  According  to 
the  best  statistics   available  there  are 


21,194,792  radios  in  all  Europe.  There 
are  almost  as  many  in  the  United 
States  alone — 20,750,000  sets  being  es- 
timated .  .  .  Teddy  Bergman,  the 
comic,  is  contemplating  an  European 
tour. 

Things  are  picking  up  for  radio 
writers,  prices  for  scripts  having 
doubled  in  the  last  year  .  .  .  Helen 
Wills  Moody,  the  tennis  champ,  is  ex- 
pected to  headline  the  airwaves  this 
fall  .  .  .  George  Givot  is  now  a  race 
horse  owner.  Two  thoroughbreds  are 
running  with  his  colors — but  not  with 
his  money,  says  George,  unless  they 
show  sensational  improvement  in  form. 

Bob  ("Believe-It-or-Not")  Ripley, 
successor  to  Joe  Penner  on  that  Sun- 
day night  bakers'  program,  starts  Oc- 
tober 6.  Ozzie  Nelson  and  Harriet 
Hilliard  continue  on  the  same  period 
.  .  .  Clash  of  temperament  caused  the 
splitting  of  Fray  and  Braggiotti,  one  of 
radio's  best  piano  teams  .  .  .  Leslie 
Howard,  who  has  made  many  guest 
appearances  on  the  air,  may  be  starred 
•  in  a  series  of  dramatic  broadcasts. 

Radio  Mirror's  sensational  scoop 
on  Max  Baer's  surprise  marriage  ex- 
cited the  admiration  of  Radio  Row. 
Since  it  occurred  early  in  the  summer, 
Arthur      (Continued     on     page  77) 


By    JAY    PETERS 


Wide  World 


Ben  Bernie  turns  over  the  reins  to  Jan 
Garber  (bottom)  who  continues  waving 
the  baton  at  Catalina  Island  where 
the  Old  Maestro  left  off.  Below,  Leslie 
Howard  enjoys  the  surf  at  Bermuda 
with  his  children,  Leslie  Ruth  and 
Ronald.     He  may  be  on  the  air  soon. 

Wide  World 


COASTS-COAST 


m  NNOUNCER  Bob  Brown  of  NBC, 

/^k    and  Mary  Steele,  the  singer,  are 

man  and  wife.  They  spent  their 

vacation  far  from  the  madding  mobs, 

fishing  along  „the  Canadian  border. 

r  ES  ATLASS,  the  Chicago  boss  of 
■^  Columbia,  bought  one  of  these 
new  cars  with  the  huge  fenders  on  it. 
The  other  day  he  was  two  hours  late 
getting  to  the  office  from  a  spot  only  a 
few  blocks  away.  He  had  had  a  punc- 
ture and  couldn't  get  far  enough  inside 
the  fender  to  change  the  wheel. 

"JUNE  SCHIEBLE  of  the  Columbia 
press  department  in  Chicago  was 
very  happy  when  Norm  Sherr,  the 
pianist,  told  her  he  was  going  to  give 
her  his  English  sheep  dog — that  is,  un- 
til she  saw  the  dog  which  looked  more 
to  her  like  a  curbstone  setter  than  a 
sheep  dog.  She  complained  to  Norm 
who  explained  the  dog  had  been  given 


CHICAGO 

By 

CHASE 
GILES 


him  by  Bob  Becker,  broadcaster  and 
newspaper  writer  on  outdoor  affairs, 
including  dogs.  Norm  had  had  the 
same  misgivings  and  had  voiced  them 
to  Bob  who  replied,  "Give  the  pup 
time  to  grow  up,  Norm.  Remember 
you  didn't  have  a  mustache  when  you 
were  a  baby." 

«f  HEN  Richard  Himber,  the  Stude- 
baker  Champion  orchestra  leader, 
came  to  Chicago,  the  radio  station 
which  carries  his  program  here  tele- 
phoned the  local  office  of  his  sponsor 


Deon  and  Little  Joe  stir 
up  an  entertaining  show 
over  CBS  via  Chicago. 
They're  "Little  Joe" 
Rardin,  tenor,  and  Deon 
Craddock,  blues  singer. 


'~%* 


suggesting  they  furnish  one  of  their  cars 
to  Mr.  Himber  while  he  was  in  town. 
'And  who  is  Mr.  Himber?"  was  the 
stunning  reply. 

V  EONARD  KELLER  and  his  Bis- 
*^  marck  Hotel  orchestra  have  been 
doing  those  Sunday  morning  Gloom 
Dodgers  programs  over  WBBM.  The 
other  Sunday  disaster  was  averted  by 
Keller's  quick  wittedness.  Part  of  the 
theme  which  opens  the  show  is  the 
honking  of  an  auto  horn.  The  drum- 
mer performs  this  duty.  As  usual  he 
pressed  the  button  and  the  horn  started 
— but  it  didn't  stop;  the  electrical  but- 
ton had  stuck.  The  orchestra  boys 
tried  playing  as  loud  as  they  could  to 
drown  it  out.  No  go.  Finally  the 
drummer  grabbed  the  wires  to  the 
horn  and  yanked  them  out.  That 
stopped  it  but  in  the  excitement  the 
drummer  managed  to  knock  over  the 
trumpet  player's  music  stand  and  spill 
his  music.  When  the  three  minutes  of 
confusion  ended,  Keller  went  to  the 
microphone  and  said:  "Now  that  we 
have  finally  passed  that  road  hog, 
folks,  we'll  continue  our  tour  to  color- 
ful Spain." 

m  NEW  feature  of  the  Frankie 
*™  Masters'  orchestra  which  recently 
came  back  to  WBBM  and  the  College 
Inn  is  the  music  box  which  plays  the 
theme  song.  Frankie  had  a  tough  time 
getting  that  music  box.  He  discovered 
that  they  are  all  imported.  Finally  he 
discovered  an  organ  builder  out  on  the 
west  side  of  Chicago  who  thought  he 
could  do  the  job.  He  got  one  of  the 
standard  music  boxes.  This  he  retuned 
by  changing  the  comb-like  prongs  and 
the  little  metal  pins  which  hit  them  un- 
til he  got  the  thing  playing  the  right 
tune.  Now  after  all  the  trouble  Frankie 
is  beginning  to  worry  again.  What  if 
it  should  get  out  of  tune? 

npHE  NBC  press  man  sending  out  the 
■■■  teletype  messages  to  Chicago  radio 
editors  was  having  his  troubles  one  day 
recently  in  announcing  a  show  built 
around  the  life  of  Henry  VIII.  So  this 
is  what  came  over  the  ticker: 

Henry    VQQO    Henry    VQO    XXX 
Henry  III  Nuts  XXX  Henry  VIII. 

TWO  orchestras  have  been  the  rage  in 
Chicago  radioland  this  summer. 
And  strange  as  it  may  seem  both  bands 
have  been  playing  right  here  in  Chi- 
cago. Usually  you'll  find  the  Windy 
City  fans  talking  about  and  listening 
to  orchestras  which  broadcast  from 
New   York.      (Continued  on  page   86) 


__ 


HIGHLIGHTS 


THE  tang  of  autumn  weather  is 
bringing  out  new  talents  in  West 
Coast  radio  help.  For  instance, 
KNX's  Buddy  Duncan  is  taking  the 
part  of  a  Chinaman,  hill-billy  and 
circus  performer  along  with  sundry 
other  characterizations.  And,  as  if  that 
wasn't  enough,  he  is  also  directing  the 
"Little  Theater  of  North  Hollywood" 
where  some  of  the  film  directors  scout 
brand  new  talent. 

MAURICE  KOEHLER,  concert 
*■'*  violinist  with  KFAC,  was  born 
in  Belgium  ...  red  hair  and  sparkling 
eyes  ...  of  Irish  and  German  descent. 
When  three  years  old  the  family  moved 
to  New  Jersey  ...  at  the  age  of  seven- 
teen he  went  to  Munich  to  study  ...  on 
West  Coast  radio  since  theater  or- 
chestras began  to  cut  down  staffs. 

fi  AN  FRANCISCO  sends  some  more 
"^  East.  Pat  Weaver,  graduate  of 
Los  Angeles  High  and  Dartmouth, 
moved  out  of  his  KFRC  production 
berth  and  journeyed  to  New  York.  Rita 
Lane,  NBC  singer,  went  through  the 
canal  on  a  freighter.  And  Elmore  Vin- 
cent (Senator  Fishface),  NBC  comic, 
motored  cross  country.  Maybe  they'll 
all  stay  on  the  Atlantic  seaboard,  or 
maybe  they'll  trek  back  to  the  bay  dis- 
trict. 

W  EONARD  COX  has  come  back  to 
■^  Los  Angeles.  Tis  a  long  time 
since  he  clerked  in  a  downtown  book- 
store. Now  he  is  program  manager  for 
super-powered  KNX  after  a  seige  of 
several  years  with  WOR,  WABC  and 
WJZ  in  New  York.  I  guess  his  "Main 
Street  Sketches"  were  about  his  most 
popular  Eastern  creation  and  he  has 
launched  a  similar  program  out  on  the 
Coast.  Born  in  England,  early  life  in 
Canada,  he  first  arrived  in  Los  Angeles 
back  in  '02,  when  it  was  much  of  a 
sleepy  pueblo,  though  the  Chamber  of 
Commerce  was  even  then  in  the  throes 
of  formation. 

I^LARENCE  NOLAN  is  likely  to 
^-^  sock  you  on  the  conk  if  you  call  him 
Clarence.  The  twenty-eight-year-old 
lad  prefers  to  be  known  as  Bob.  His 
father  was  with  Commander  Peary's 
North  Pole  expedition.  But  Bob's  big 
thrill  came  as  he  toured  the  country 
singing  with  a  tent  show.  The  Arizon- 
ian  once  studied  commercial  art  .  .  . 
wants  to  be  a  song  writer.  You've  heard 
his  "Tumbling  Tumbleweeds."  Now 
the  husky  son  of  the  desert  plays  bass 
fiddle  in  KFWB's  Pioneers,  a  popular 
instrumental  and  singing  quartet. 


PACIFIC 

By 
DR.  RALPH 
L    POWER 


^■ARY  LIVINGSTONE  visited  the 
*~*  May  Company  department  store 
while  in  Los  Angeles.  She  used  to  be 
a  hosiery  buyer  there,  when  it  was 
known  as  Hamburger's,  and  met  Jack 
Benny  when  he  was  doing  a  fiddle  act 
at  the  local  Orpheum. 

SPEAKING  about  San  Diego,  lots 
"^  of  radio  announcers  would  volun- 
tarily join  a  nudist  colony.  But  Gary 
Breckner,  chief  radio  announcer  at  the 
Exposition,  was  forced  into  one. 
The  announcing  staff  down  there  use 


bicycles  to  make  the  hop  between  pick- 
up and  remote  control  points.  Gary 
was  too  far  removed  from  boyhood 
days  to  remember  how  to  ride  one. 

So  he  bumped  into  a  fire  hydrant, 
slit  both  trouser  legs  with  astonishing 
rips,  and  had  to  take  refuge  in  the 
nearby  nudist  colony  while  repairs 
were  being  made. 

f^ARLETON  E.  MORSE,  who  au- 
^  thors  the  ever-popular  "One  Man's 
Family,"  comes  from  a  fairly  large 
household.  When  they  had  a  family 
reunion  in  Berkeley  not  so  long  ago, 
some  forty-two  Morses  stuck  their  feet 
under  the  festive  board. 

^kNE  day  when  Columnist  Kenneth 
v  G.  Beaton  (K.  C.  B.)  couldn't  do 
his  stint  on  the  Coast  CBS  program,  his 
brother,  Welford  Beaton,  took  his 
place.  But  nobody  remembered  that 
W.   B.  was    (Continued  on,    page  71) 


BEAUTY   A  LA 


By    JOYCE    ANDERSON 


Ramona  played  the  piano  in  a  neighborhood 
Kansas  City  movie  house  when  she  was  still 
in  high  school.  Now  she's  a  star  vocalist  and 
pianist  on  Paul  Whiteman's  Kraft  Music  Hall 
broadcasts.   See  page  55 — 10  o'clock  column. 


IT'S  odd  that  we  all  have  to  learn  by  ex- 
perience that  the  way  to  make  the  most 
of  our  personality  is  to  be  ourselves,'" 
said  Ramona.  "1  know  1  did.  At  first.  1  had 
a  regular  Spanish  atmosphere  built  up  around 
me,  because  of  my  name.  It's  my  real  name, 
you  know,  but  I'm  not  Spanish;  my  parents 
are  French  and  German. 

"I  didn't  have  anything  to  do  with  that 
Spanish  atmosphere;  1  was  very  young  and 
it  really  just  happened  around  me.  Then,  one 
day,  1  made  a  movie  short  and  when  1  saw 
what  that  Latin  hairdress  with  its  center-part 
did  to  my  appearance,  1  decided  the  time  had 
come  to  make  a  change!  I  have  a  long,  slender 
face  and  that  long,  white  part  showing  from 
my  hairline  to  the  top  of  my  head  just  made 
it  that  much  longer.  And  I  looked  so  old  and 
sophisticated!  Thirty's  a  very  nice  age.  but 
you  shouldn't  look  it  when  you're  only 
twenty." 

I  remember  those  early  pictures  quite  well. 
As  a  matter  of  fact,  I  was  quite  surprised 
when  I  met  her  face  to  face,  because  she  looks 
so  much  younger  in  real  life.  She's  only 
twenty-three  now,  even  if  she  is  a  radio  veter- 
an. She  has  one  of  the  loveliest  complexions 
I've  ever  seen.  Ramona  laughs  and  says  that 
she  was  just  "one  of  the  boys,"  when  she 
started  out  with  Don  Bestor's  orchestra  at  the 
age  of  seventeen;  she  was  the  first  girl  to  play 
as  an  actual  member  of  a  large  recording  or- 
chestra. She's  still  "one  of  the  boys"  with  Paul 
Whiteman's  organization,  clowning  around, 
playing  the  piano  and  celeste  when  called  for, 
one  of  the  grandest  and  best-liked  scouts  in 
the  gang.  Quite  a  different  personality  from 
the  one  which  was  built  up  for  her  by  pub- 
licity in  the  early  days.  Today  she  is  herself 
and  she  plays  up  her  natural  good  looks,  em- 
phasizing most  particularly  that  beautiful  skin 
of  hers.  That's  an  achievement  she  can  be 
proud  of,  too,  because  the  constant  travelling 
she  does  with  the  Whiteman  group  is  ver\ 
hard  on  complexions — windy  bus  rides,  cin- 
dery  train  trips,  constant  changes  of  climate 
and  water  supply. 

"One  day  we  may  be  in  Philadelphia's  deep- 
est winter,  and  the  next  may  be  in  Memphis, 
in  the  sunny  South."  she  observed.  "So  I  out- 
fitted a  little  kit  myself,  which  carries  even- 
thing  I  need.  And  it  isn't  just  a  gag.  either 
that  I  follow  this  regime.  1  never  miss  a  single 
night  or  morning,  no  matter  how  late  I  have 
been  up.  or  how  little    (Continued  on  page  82) 


Do  you  have  a  normal  skin?  Try  Ramona's 
formula  for  skin  care.  We'll  be  glad  to  send 
you  more  information  about  the  ingredients 
she  uses.  Let  RADIO  MIRROR's  beauty  con- 
sultant advise  you  on  your  skin  problems.  Ad- 
dress Joyce  Anderson,  RADIO  MIRROR, 
1926  Broadway,  New  York  City,  and  please 
enclose   a   stamped   self-addressed    envelope. 


46 


Billy  "Bobby  Benson" 
Ho4op  on4  hi*  sister 
Florence  tuck  into 
one  of  Bobby's  favor- 
ite luncheons — salad 
with  lots  of  lettuce 
and  tomato,  and  milk. 
For  Bobby  Benson's 
program  see  page  53 
— 6  o'clock  column. 


*4£ 


BOBBY  BENSON'S 

SCHOOL-DAY  DISHES 

By  MRS.   MARGARET  SIMPSON 


KEEPING  up  with  a  husky  schoolboy  appetite,  pro- 
viding energizing  food  which  will  see  a  child 
through  the  strenuous  demands  of  the  school  year, 
is  problem  enough  for  any  mother.  But  have  you 
stopped  to  think  of  the  added  difficulties  the  mothers  of 
radio  children  face  in  this  all  important  matter  of  food? 

There's  Billy  Halop,  for  instance.  You  hear  him  as 
"Bobby  Benson"  over  CBS,  as  Dick  on  NBC's  Home  Sweet 
Home  program  and  you  have  no  doubt  listened  to  him  in 
his  occasional  appearances  with  the  March  of  Time  and  in 
the  Big  Ben  dramas. 

Billy  is  fourteen  years  old  and  is  in  second  year  high 
school,  enrolled  in  the  Professional  Children's  School  in 
New  York  City.  In  addition  to  his  school  work  and  his 
outside  interests — he  is  a  keen  swimmer  and  horseback  rider 
— Billy  averages  five  hours'  work  each  day  in  broadcasts 
and  rehearsals.  What  diet,  I  wondered,  does  Mrs.  Halop 
depend  on  to  keep  Billy  in  condition  to  meet  these  de- 
mands? So  I  asked  Billy. 

Billy,  like  all  boys,  has  very  definite  ideas  about  what 
he  likes  to  eat,  with  steak  and  chicken  coming  high  on  the 
list,  but  mindful  of  the  importance  of  good  health  for  his 
job  he  sticks  closely  to  the  sensible  food  regime  mapped 
out  by  his  mother. 

"I  like  to  start  out  with  a  good  breakfast,"  Billy  told 
me,  "especially  in  winter.  I  always  have  orange  juice  and 
a  cereal,  a  cooked  one  if  the  weather  is  cold,  with  plenty  of 
rich  milk.  I  never  drink  coffee,  but  for  breakfast  I  have 
milk  or  cocoa.  Pancakes  with  sausages  and  maple  syrup 
are  fine  for  cold  mornings. 

"Although  I  always  have  breakfast  and  dinner  at  home 
I  usually  have  lunch  in  town  and  since  my  mother  doesn't 
want  me  to.  have  meat  more  than  once  a  day  I  skip  it  at 
noon.  Sometimes  I  have  soup — chicken  or  tomato  con- 
somme; I  don't  like  thick  soups  and  I  don't  want  them 
salty.  I  like  a  mixed  vegetable  salad  for  lunch,  with  cocoa, 
milk  or  tea,  or  a  vegetable  plate. 

The  first  thing  Billy  asks  for  in  a  vegetable  plate,  believe 


it  or  not,  is  spinach,  and  he  doesn't  call  it  broccoli,  either. 

"I  don't  see  why  there  is  all  this  talk  about  kids  not 
liking  spinach,"  he  said.  "There's  nothing  I  like  better  for 
lunch  than  spinach — fresh,  not  canned — with  a  poached 
egg.  And  no  vegetable  plate  tastes  right  unless  it  has 
spinach  along  with  the  peas,  beans,  carrots  or  broccoli — 
whatever  is  in  season.  1  like  them  all.  At  one  place  I  like 
to  eat  lunch  they  have  red  cabbage  slaw  and  I  always  order 
that." 

Red  cabbage  slaw  is  such  a  novelty  that  you  may  be  able 
to  tempt  your  own  youngster's  appetite  with  it.  Shred  a 
small  head  of  red  cabbage,  sprinkle  lightly  with  salt,  stir 
and  let  stand  for  fifteen  minutes.  Add  finely  chopped  cu- 
cumber and  minced  green  pepper,  stir  thoroughly,  then  add 
salad  dressing.  Billy  prefers  French  dressing  made  with 
lemon  juice,  but  a  thin  mayonnaise  or  boiled  dressing  may 
be  used.  Surround  with  slices  of  hard  cooked  egg  before 
serving. 

Another  favorite  dish  of  Billy's  is  Manhattan  Clam 
Chowder  and  here  is  the  recipe  for  making  it  to  Billy's 
taste ! 

Manhattan  Clam  Chowder 


1  qt.  clams,  with  juice 
34  lb.  salt  pork 

5  onions 

6  potatoes 

2  carrots 

3  tomatoes 


1  stalk  celery 

1  sprig  parsley 

1  bayleaf 

1  qt.  water 

Pinch     each     of     salt, 
pepper  andjhyme. 


Mince  onions,  cook  in  saucepan    (Continued  on  pageSl) 

Every  boy  has  a  favorite  dessert  and  "Bobby  Benson"  is  no 
exception.  If  you  want  to  know  how  to  make  his  favorite  apple 
cake  or  the  potato  patties  he  likes,  send  a  self-addressed 
stamped  envelope  to  Mrs.  Margaret  Simpson  in  care  of  RADIO 
MIRROR,    1926    Broadway,    New    York,    with    your    request. 

47 


WHAT  DO  YOU  WANT  TO 


KNOW? 


RKO  Radio  Pictures 


BECAUSE  of  the  great  number  of  biography  requests 
from  our  readers,  Radio  Mirror  has  compiled  a  di- 
rectory just  for  you.  If  you  do  not  find  all  you 
want  to  know  about  your  favorites  in  this  issue,  page  four, 
you  will  in  the  next  two  issues.  Then  if  you  still  don't  find 
what  you  want,  the  Oracle  is  always  at  your  service,  so  keep 
hurling  your  questions.  But  please,  dear  friends,  before 
writing  make  sure  we  haven't  told  you  what  you  want  to 
know  in  the  Radio  Mirror  Directory. 

Florence  and  Frances  C,  Roosevelt,  New  York  and 
June  E.  E.  S.,  Allentown,  Pa. — We  don't  know  where 
Bob  Crosby  is  now,  but  if  you  address  him  in  care  of  Larry 
Crosby  (his  brother),  in  care  of  the  Paramount  Studios, 
Hollywood,  Calif.,  your  letter  will  be  forwarded. 

Barbado  C,  Fallbrook,  Calif.— Yes,  Olive  White  is 
Lanny  Ross's  manager.  The  June  issue  of  Radio  Mirror 
carried  a  story  of  Lanny,  entitled  "Lanny  Ross's  Mother 
Made  Him  A  Star,"  by  George  Kent. 

Fuzzy  M.,  Tacoma,  Wash. — You'll  find  the  biography 
of  Ken  Niles  in  this  issue  on  page  56 — third  column;  Vin- 
ton Haworth  same  page,  first  column;  Paul  Douglas,  page 
five;  Harry  Von  Zell,  page  58.  Nelson  Eddy's  making  a 
picture  for  M-G-M  at  Culver  City,  Calif.  The  address  of 
Jack  Brooks  is  station  WBBM,  Chicago,  111. 

Bobby  D.,  Tacoma,  Wash. — You'll  find  the  addresses  of 
your  favorite  stars  in  the  November  issue  of  Radio  Mirror. 
Address  Billy  Jones  and  Ernie  Hare  in  care  of  station 
WOR,  Newark.  New  Jersey. 

Mrs.  P.  C.  A.,  Mantua,  N.  J. — Jack  Arnold  is  not  the 
name  of  a  star.  He's  just  a  character  in  "Myrt  and  Marge." 
and  Vinton  Haworth  plays  the  part.  Yes.  Myrt  really  is 
Marge's  mother  in  every  day  life. 

48 


Write  to  the  Oracle,  RADIO  MIRROR,  1926  Broad- 
way, New  York  City,  and  have  your  questions 
about   personalities   and    radio    programs   answered 


There's  a  rumor  that  Fred  Astaire  is  to  "strut  his  stuff" 
before  a  microphone— on  the  Lennie  Hayton  program. 
Maybe  you've  heard  him  by  now.  However,  it  may  be 
just    one    of   those    rumors,    but    anyhow,    here's    hoping! 


Horace  J.,  Lockhart,  Texas — Why,  I'm  almost  sure 
Billy  Idelson  (Rush  of  "Vic  and  Sade")  will  send  you  one 
of  his  photographs  if  you'll  write  and  ask  him  in  care  of 
the  National  Broadcasting  Co..  Merchandise  Mart.  Chi- 
cago. 111. 

Mrs.  Theo.  R.  G.,  West  Point,  Pa.— You'll  find  the 
age,  and  a  few  other  things  about  Harry  Von  Zell  on  page 
58  in  the  Radio  Mirror  Directory. 

Lucille,  Rochester,  New  York — You're  right,  Lucilk-. 
Marge's  husband  is  the  same  Gene  who  plays  in  "Myrt  and 
Marge."  His  real  name's  William  Jean  Kretsinger.  If  you 
purchased  a  copy  of  the  September  Radio  Mirror,  I'm 
sure  you  found  the  article  entitled  "Money  for  Minors. " 
in  which  quite  a  bit  was  mentioned  about  Junior  O'Day 
who  played  the  part  of  Beatrice  Lillie's  nephew. 

J.  H.,  E.  Orange,  N.  J. — Junior  O'Day  is  really  not 
Miss  Lillie's  nephew. 

Walter  B.  A.,  Brooklyn,  New  York, — Annette  Han- 
shaw  was  born  October  18,  1910.  Well,  now  I've  given 
away  her  age!  She  lives  in  New  York  and  is  married. 
Ozzie  Nelson  and  Harriet  Hilliard  are  not  married,  but 
everyone  says  they  are  that  way  about  each  other.  To 
tell  you  the  truth,  it's  really  not  awfully  easy  to  see  a 
broadcast. 

Evelyn  M.,  Brooklyn,  New  York — That's  Frank 
Parker's  real  name.  At  present  he's  unmarried,  but  who 
knows  what  will  happen  since  he's  gone  to  Hollywood. 
Frank's  birthday  is  April  29. 

J.  F.  P.,  Fort  Worth,  Texas — I  really  owe  you  an 
apology,  John,  for  keeping  you  waiting  so  long.  Lee  Wiley 
has  been  off  the  air  for  some  time.  However,  she  made  a 
guest  appearance  a  short  time  ago.  Perhaps  you  heard  her. 
Willard  Robison  is  not  colored.  Betty  Winkler  is  the  tele- 
phone operator  in  the  Grand  Hotel  program.  What  do 
you  think  of  that  swell  picture  of  her  on  page  21?  Am  1 
forgiven  now? 


"For  Flavor  and    Mildness   I've   never  found 
a    cicjarette   that   compares   with    Camel" 


Mrs.Van  Rensselaer  finds  America 
gayer  and  more  stimulating  than 
Europe.  "If  I'm  tired  from  the  ex- 
hilarating American  pace,"  she 
says,  "smoking  a  Camel  gives 
me  a  'lift' — a  feeling  of  renewed 
energy,  and  I'm  all  ready  to  go  on 
to  the  next  thing."  Camels  release 
your  latent  energy  in  a  safe  way. 


At  home  or  abroad,  Mrs.  Brookfleld  Van  Rensselaer  smokes  Camels.  "Once 
you've  enjoyed  Camel's  full,  mild  flavor,  it  is  terribly  hard  to  smoke  any 
other  cigarette,"  she  says.  "I  can't  bear  a  strong  cigarette  —  that  is  why  I 
smoke  Camels."  Camel  spends  millions  more  every  year  for  finer,  more  ex- 
pensive tobaccos  than  you  get  in  any  other  popular  brand.  Camels  are  milder! 


AMONG  THE   MANY 

DISTINGUISHED    WOMEN    WHO    PREFER 

CAMEL'S  COSTLIER  TOBACCOS: 

MRS.  NICHOLAS  BIDDLE,  Philadelphia 

MISS  MARY  BYRD,  Richmond 

MRS.  POWELL  CABOT,  Boston 

MRS.  THOMAS  M.  CARNEGIE,  JR.,  New  York 

MRS.  J.  GARDNER  COOLIDCE,  II,  Boston 

MRS.  ERNEST  DU  PONT,  JR.,  Wilmington 

MRS.  HENRY  FIELD,  Chicago 

MRS.  JAMES  RUSSELL  LOWELL,  New  York 

MRS.  POTTER  D'ORSAY  PALMER,  Chicago 


Mrs.Van  Rensselaer  at  Palma  de  Mal- 
lorca.  She  says:  "Americans  abroad 
are  tremendously  loyal  to  Camels. 
They  never  affect  my  nerves.  I  can 
smoke  as  many  Camels  as  I  want  and 
never  be  nervous  or  jumpy."  Camel's 
costlier  tobaccos  do  make  a  difference! 


Camels  are  Milder!, 
...Turkish  and  Dorr 


..made  from  finer,  more  expensive  tobaccos 
estic.than  any  other  popular  brand 

©  1935,  R.  J.  Reynolds  Tobacco  Co.,  Winston-Salem,  N.  C. 


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WHAT  DO  YOU  WANT  TO 


WITH  cool  fall  weather  just  around  the  corner,  and 
a  lot  of  brand  new  programs  in  the  offing,  radio 
is  getting  set  for  its  biggest  year  of  broadcasting. 
Why  don't  you  help  the  networks  and  sponsors  decide  what 
to  put  on  the  air  by  writing  Radio  Mirror  a  letter  about 
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This  month's  prize  winning  letters: 

$20.00  PRIZE 

Radio  programs,  though  in  general  well  planned  and 
capably  executed  are  monotonous  in  their  fixed  forms.  What 
do  they  lack?  The  magic  quality  of  sheer  inspiration. 

When  I  turn  on  my  radio  at  nine  in  the  morning,  do  you 
think  I  want  to  hear  required  proportions  of  flour  and  water 
for  perfect  pie-crust,  when  every  cook  book  in  my  kitchen 
gives  the  same  information?  Indeed  not!  What  I  would  like 
to  hear  is  something  to  add  glamor  to  my  household  tasks .  .  . 
And  in  the  early  evening  when  one  longs  for  peace  and  tran- 
quillity after  a  trying  day,  is  it  any  comfort  to  hear  indigo 
moans  of  "Why  Was  1  Born?"  while  one  plans  desperate 
ways  to  pay  the  milkman  on  the  morrow?  Don't  misunder- 
stand. I  want  no  platitudinous  sweetness  to  engulf  my  dis- 
gusted soul  at  such  moments,  but  there  is  other  entertain- 
ment that  would  restore  one's  hope  and  make  the  heart 
sing.  ... 

Mrs.  Allen  White,  Miami,  Florida. 

$10.00  PRIZE 

I've  waited  to  see  my  pet  peeve  voiced,  but  alack!  The 
average  woman  stands  for  a  lot  before  she  squawks. 

I    know    many    women    feel    as    I    do    about    sponsors 


SAY? 


This  is  your  page,  readers!  Here's  a  chance  to  get 
your  opinions  in  print!  Write  your  letter  today, 
have  your  say,  and  maybe  you'll  win  the  big  prize! 


"Ooh,  lookie,"  says  Gracie  Allen,  "they  want  to  know 
what  I  want  to  say!  I'll  tell  you  next  Wednesday  at  ten 
P.M.,  on-  the  White  Owl  program.     This  is  your  page!" 


of  certain  toilet  soaps  and  hand  lotions.  They  seem  to 
think  that  they  can  browbeat  women  into  buying  their 
products. 

Razzing  us  about  our  age  and  fading  beauty,  of  losing  our 
husbands  and  friends.   Yea!  making  us  feel  like  thirty  cents. 

Even  husbands  don't  like  to  hear  their  wives'  faults  pub- 
licly enumerated.  .  .  . 

Mrs.  Dorothy  Pope,  Oakland,  Calif. 

$1.00  PRIZE 

I  do  not  think  that  people  who  live  in  town  can  ever  fully 
appreciate  what  the  radio  means  to  those  of  us  who  live  in 
the  country. 

The  evenings  used  to  be  so  long  and  dull  that  I  almost 
died  of  loneliness.  Recently  I  bought  a  small  battery  radio 
and  it  has  brought  so  much  pleasure  into  my  life  as  to  be 
worth  many  times  the  money.  The  joy  of  hearing  good 
music  again!  And  I  get  the  news  the  day  it  happens,  not  a 
week  later.  Outside  the  wind  may  howl  mournfully  through 
the  trees,  but  inside  there  is  the  warmth  of  life.  The  cities 
of  the  world  are  at  my  fingertips. 

The  radio  is,  of  course,  sometimes  a  nuisance  when  used 
foolishly.  But  better  the  loudest  of  jazz  bands  and  the  most 
ear  splitting  sopranos  than  the  dead  stillness  of  former  eve- 
nings. 

Marion  Goodwin,  Dundee,  New  York. 

$1.00  PRIZE 

The  general  public  today  thinks  an  actor  has  to  be  dumb 
to  become  a  comedian.  On  the  contrary,  however,  most 
comedians  on  radio,  stage  and  screen  are  more  intelligent 
than  they  would  lead  one  to  believe.  It  has  become  an  every 
day  event  to  hear  people  say  what  a  dumb  guy  this  or  that 
entertainer  is. 

A  really  dumb  person  isn't  funny,  and  it  takes  a  person 
with  a  brain  to  act  dumb  and  make  thousands  laugh  and 
like  it.  Eddie  Cantor,  one  of  the  greatest  entertainers  of  this 
or  any  other  day,  certainly  can't  be  classified  as  dumb.  With 
all  his  activities  on  the  radio,  stage  and  in  motion  pictures, 
he  has  to  be  more  than  normally  intelligent  to  get  away  with 
it  all  these  years.  Ed  Wynn,  Joe  Penner,  Burns  and  Allen, 
and  countless  others  are  surely  no  exceptions.  .  .  . 

J.  C.  Barber,  Greensboro,  N.  C. 
(Continued  on  page  88) 

51 


RADIO    MIRROR 


We  Have  With  Us 


RADIO    MIRROR'S 

RAPID 

PROGRAM 

GUIDE 

LIST  OF  STATIONS 


HOW  TO  FIND  YOUR  PROGRAM 

Find    the    He 


2. 


BASIC      SUPPLEMENTARY 


WABC 

WADC 

WOKO 

WCAO 

WNAC 

WGR 

WKBW 

WKRC 

WHK 

CKLW 

WDRC 

WFBM 

KMBC 

WCAU 

WJAS 

WEAN 

VVFBL 

WSPD 

WJSV 

WBBM 

WHAS 

KMOX 


KOIN 

KGB 

KHJ 

KFRC 

KOL 

KFPY 

KVI 


WDOD 

WHEC 

KRLD 

KTSA 

WBIG 

KSCJ 

KTRH 

WSBT 

KLRA 

WMAS 

WQAM 

WIBW 

WSFA 

WWVA 

WLAC 

KFH 

WDBO 

WSJS 

WDBJ 

KGKO 

WTOC 

WBRC 

WDAE 

WMBR 

KFBK 

WMT 

KDB 

WCCO 

WICC 

WISN 

KFPY 

WLBZ 

WPG 

WGLC 

KVOR 

WFEA 

KWKH 

KOH 

KLZ 

KSL 

WLBW 

WORC 

WBT 

ST 

WDNCI 

KFBK; 
KMJ 

WALA 
KHJ 

KMT 

KWG 

CANADIAN 

our  Column.  (All  time  given  is  Eastern  Daylight 
baving.  Subtract  two  hours  for  Central  time,  three  for  Mountain 
time,  four  for  Pacific  time.) 

Read    down    the    column    for   the    programs   which    are    in    black 
type. 
3.    Find  the  day  or  days  the  programs  are  broadcast  directly  after 

the  programs  in  abbreviations. 
HOW  TO  DETERMINE  IF  YOUR  STATION  IS  ON  THE  NETWORK 
I.  Read  the  station  list  at  the  left.  Find  the  group  in  which  your 
station  is  included.  (CBS  is  divided  into  Basic,  Supplementary, 
Coast,  and  Canadian;  NBC — on  the  following  two  pages — into 
Basic,  Western,  Southern,  Coast,  and  Canadian. 
Find  the  program,  read  the  station  list  after  it,  and  see  if  your 
group    is   included. 

If  your  station  is  not  listed  at  the  left,  look  for  it  in  the  addi- 
tional stations  listed  after  the  programs  in  the  hour  columns. 
NBC   network  stations  are   listed   on  the  following   page.     Follow 
the  same   procedure  to  locate   your  NBC   program   and  station. 


2. 


5RM. 


6  P.M. 


4  P.M. 


KERN 
KDB 


CKAC 
CFRB 


3RM. 


12 
NOON 


IRM. 


2  PM. 


12:00 

Salt  Lake  City 
Tabernacle:  Sun. 
y2  hr.  WABC  and 
network 

Voice  of  Experi- 
ence: Mon.  Tues. 
Wed.  Thurs.  Fri. 
\i  hr  .  WABC 
WCAO  WNAC 
WDRC  WCAU 
WEAN  WJSV 


12:15 

The  Gumps:  Mon. 
Wed.  Fri.  M  hr. 
Basic  minusWADC 
WKBW  WFBM 
KMBC  WFBL 
WSPD  WJSV 
WHAS  Plus  WBNS 
KFAB  WCCO 
WHEC  WNAC  plus 
Coast 


12:30 

Romany   Trail: 

Sun.  M  hr.  WABC 
and   Network 
"Mary    Marlin": 

Mon.  Tues.  Wed. 
Thurs.  Fri.  \i  hr. 
Basic  plus  Coast 
plus  KLZ  WCCO 
KSL 


12:45 
"FiveStarJones:" 

Mon.  Tues.  Wed. 
Thurs.  Fri.  M  hr. 
WABC  and  net- 
work 


1:00 

String  Trio:   Sun.    y2 

hr.  WABC  and  network 


1:15 

Alexander   Semmler: 

M  hr.  Mon.  WABC 
WCAOWMBRWQAM 
WDBO  WSJS  WDAE 
WGST  WPG  WBRC 
WDOD  WBIG  WTOC 
WNOX  KLRA  WREC 
WALA  WDSU  WCOA 
WMBD   WDBJ 


1:30     v.  ^ 

Eddie       Dunstedter: 

Sun.  y2  hr.  WABC  and 
network 

Eton  Boys:  Mon.  \i 
hr.  WABC  and  network 
Milton  Charles:  Tues! 
H  hr.  WABC  and  net- 
work 

Concert  Minia- 
tures: Wed.  14  hr. 
WABC  WADC  WOKO 
WCAO  WGR  CKLW 
WDRC  WFBM  KMBC 
WCAU  WJAS  WFBL 
WSPD  WJSV  WQAM 
WDBO  WDAE  KERN 
KHJ  KOIN  KFBK 
KGB  KDB  KOL 
KFPY  KWG  KVI 
WGST  WPG  WLBZ 
WBRC  WBT  KVOR 
WBNS  KRLD  KLZ 
WDNC  WOWO  WBIG 
KTRH  WNOX  KLRA 
WFEA  WREC  WALA 
CKAC  WDSU  KOMA 
WCOA  KOH  WMBG 
WDBJ  WHEC  KTSA 
WTOC  KWKH  KSCJ 
WSBT  CFRB  WIBX 
WWVA  KFH  WSJS 
WORC  WKBN 


2:00 

He.   She,   and   They: 

Sun.  y2  hr.  WABC  and 

network 

Marie.      The      Little 

French  Princess:  Mon. 

Tues.  Wed.  Thurs.  Fri. 
H  hr.  WABC  WNAC 
WBBM  WKRC  WHK 
CKLW  WCAU  WJAS 
KMOX  WJSV  KRLD 
KLZ  WDSU  WHEC 
KSL  KHJ  KFBC 
KERN  KMJ  KFBK 
KDB  KWG 


2:15 

The  Romance  of 
Helen  Trent:  Mon. 
Tues.  Wed.  Thurs.  Fri. 
\i  hr.  WABC  WNAC 
WKRC  WHK  CKLW 
WCAU  WJAS  KMOX 
WJSV  KRLD  KLZ 
WDSU  WHEC  KSL 
KHJ  KFRC  KERN 
KMJ  KFBK  KDB 
KWG 


2:30 

Between  the  Book- 
ends:  Sun.  Mon.  Tues. 
Wed.  Fri.  y2  hr.  WABC 
and  network 


2:45 

Happy  Hollow:  Mon: 

Tues.  X  hr.  WABC  and 

network 


3:00 

Symphony  Hour  with 
Howard  Barlow:  Sun. 
one  hr.  WABC  WADC 
WOKO  WCAO  WAAB 
WBBM  WHK  CKLW 
WDRC  WFBM  KMBC 
WJAS  WEAN  KMOX 
WFBL  WSPD  WMBR 
WQAM  WDBO  WDAE 
KHJ  WGST  WPG 
WLBZ  WBRC  WICC 
WBT  WBNS  KRLD 
WSMK  KLZ  WBIG 
KTRH  KFAB  KLRA 
WSJS  WFEA  WREC 
WCCO  WALA  CKAC 
WLAC  WDSU  WCOA 
WDBJ  WHEC  KSL 
KWKH  KSCJ  WMAS 
WIBX  WMT  WWVA 
KFH  WORC  WKNB 
WKRC  WDNCjWIBW 
WTOC  KOMA  WHAS 
KGKO'  KOH  KOIN 
KVI  KOL  KGB  WDOD 
WNOX  KVOR  KTSA 
WSBT  WHP  WOC 
WMBG  WKBW 
KERN  WCAO  WJSV 
KFPY 

Dalton    Brothers: 

Tues.  Thurs.  Ji  hr. 
WABC    and     network 

Orchestra:  Wed.  y2hr. 
WABC    and     network 

On  the  Village 
Green:  Sat.  y2  hr. 
WABC    and    network 


3:30 

"Do  You  Remem- 
ber:" Tues.-  y2  hr. 
WABC  and  network 

Eddie    Dunstedter: 

Fri.  y2  hr.  WABC  and 
network 


4:00 

Visiting  America's 
Little  House:  Mon.  \i 
hr."WABC  and  network 
La  Forge  Berumen 
Musicale:  Wed.  y2  hr. 
WABC  and  network 

4:15 

Chicago    Varieties: 

Mon.  y2  hr.  WABC 
WADC  WOKO  WCAO 
WKBW  WGR  WBBM 
WKRC  KRNT  CKLW 
WDRC  WFBM  KMBC 
KFAB  WHAS  WCAU 
WJAS  WSPD  WJSV 
WMBR  WQAM 
WDBO  WDAE  KHJ 
KDB  WGST  WPG 
WLBZ  WBRC  WDOD 
KVOR  WBNS  KRLD 
KLZ  WBIG  WHP 
KTRH  WNOX  KLRA 
WFEA  WREC  WCCO 
WALA  CKAC  WDSU 
WCOA  WMBG 
WDBJ  WTOC  KWKH 
KSCJ  WSBT  WMAS 
WIBW  CFRB  WIBX 
KFH  WSJS  WORC 
KVI  KFPY  WBT 
The  Romany  Trail: 
Thurs.  M  hr.  WABC 
and  network 

4:30 

Science  Service:  Tues: 

\i     hr.     WABC     and 

network 


Have  you  seen  the 
picture  of  Mary 
Eastman  and  read 
the  short  biography 
about  her  in  this 
month's  Pageant  of 
the  Airwaves?  Mary 
is  the  "She"  of  He, 
She,  and  They,  a 
Sunday  feature  at 
2:00  .  .  .  The  Eton 
Boys,  famed  song- 
sters, have  been 
given  a  sustaining 
spot  Mondays  at 
1:30,  though  that 
may  be  changed  by 
the  time  you  read 
this  .  .  .  Milton 
Charles  has  another 
half  hour  now  on 
Tuesdays  at  1 :30. 


5:00 

Melodiana:  Sun.  y2 
hr.  WABC  WOKO 
WCAO  WAAB  WGR 
WFBL  WBBM  WKRC 
WHK  KRNT  CKLW 
WDRC  WFBM  KMBC 
WHAS  WCAU  WJAS 
WEAN  KMOX  WSPD 
WADC  WJSV  KFAB 
WCCO  WHEC  CFRB 
Loretta  Lee:  Fri.  Ji 
hr.  WABC  and  net- 
work 


5:15 

The  Instrumental- 
ists: Thurs.  K  hr. 
WABC    and    network 


5:30 

Crumit  &  Sanderson: 

Sun.  y2  hr.  WABC 
WADC  WOKO  WCAO 
WAAB  WGR  WHK 
CKLW  WDRC  WFBM 
KMBC  WHAS  WCAU 
WEAN  KMOX  WFBL 
WSPD  WJSV  WICC 
WBNS  WDSU  KOMA 
WHEC  WMAS  KTUL 
WIBX  WWVA  KFH 
WORC 

Jack  Armstrong: 

Mon. Tues.  Wed.  Thurs. 
Fri.  V  hr.  WABC 
WOKO  WDRC  WCAU 
WJAS  WEAN  WMAS 


5:45 

Patti    Chopin:'  Mon. 

Wed.     H    hr.    WABC 

and    network 

Tito    Guizar:     Thurs. 

Sat.     H     hr.     WABC 

and  network 


Listen  some  time 
at  3:30  on  Tuesdays. 
You'll  find  a  pro- 
gram devoted  to 
the  old-time  music 
of  yesteryear.  It  may 
make  you  shed  a 
tear  or  two,  but  it's 
fun  for  a  nice  change 
.  .  .  Another  grand 
musical  treat  is 
brought  you  Satur- 
days by  the  pro- 
gram, On  the  Village 
Green,  broadcast  at 
3:00  .  .  .  Melodiana 
has  been  switched 
to  Sunday  afternoons 
at    5:00. 


7  P.M. 


RADIO     MIRROR 

8RM.  9RM. 


IORM. 


"RM  MIDNIGHT 


6RM. 


6:00 

Amateur  Hour  with 
Ray  Perkins:  Sun.  Yi 
hr.  WABC  WOKO 
WCAO  WAAB  WKBW 
WBBM  WKRC  WHK 
CKLW  WDRC  WFBM 
KMBC  WHAS  WCAU 
WJAS  KMOX  WFBL 
WJSV  KERN  KMJ 
KHJ  KOIN  KFBK 
KGB  KFRC  KDB 
KOL  KFPY  KWG 
KVI  WGST  WBT 
WBNS  KRLD  KLZ 
WREC  WCCO  WDSU 
WHEC  KSL  CFRB 
Buck  Rogers:  Mon. 
Tues.  Wed.  Thure.  X 
br.  WABC  WOKO 
WCAO  WAAB  WKBW 
WKRC  WHK  CKLW 
WCAU  WJAS  WFBL 
WJSV  WBNS  WHEC 
Frederic  William 
Wile:  Sat.  ?2  hr. 
WABC   and   network 


6:15 

Bobby  Benson:  Mon. 
Wed.  Fri.  Yi  hr.  WABC 
WAAB  WGR  WCAU 
WFBL  WLBZ  WOKO 
WDRC  WEAN  WHEC 
WMAS 

Carson  Robison:Tues. 
Thurs.  Vi  hr.  WABC 
WOKO  WAAB  WGR 
WDRC  WCAU  WEAN 
WFBL  WHEC 


6:30 

Kaltenborn  Edits  The 

News:      Fri.      M      hr. 
WABC  and  network 


6:45 

Voice  of   Experience: 

Sun.  Yi  hr.  WABC 
WADC  WCAO  WAAB 
WKBW  WBBM 
WKRC  WHK  CKLW 
WDRC  WFBM  KMBC 
WHAS  WCAU  WJAS 
WEAN  KMOX  WFBL 
WSPD  WBT  WCCO 
WHEC  WWVA 
Concert  Miniatures: 
Mon.  Yi  hr.  WABC  and 
network 


7:00 

Just  Entertainment: 

Mon.  Tues.  Wed. 
Thu.  Fri.  J4  hr. 
WOKO  WNAC  WGR 
WDRC  WHAS  WCAU 
WEAN  WFBL  WSPD 
WJSV  WDBO  WDAE 
KFBK  KFPY  WBRC 
WICC  WBT  KVOR 
WBNS  WOC  WDNC 
WREC  WALA  WCOA 
KOH  WMBG  KTSA 
CFRB  KTUL  WIBX 
WSJS  WHEC  KLZ 
KOMA  WBIG  WSBT 
KMBC  WLBZ  WCAO 

7:15 

Tito  Guizar:  Mon.  \i 
hr.  WABC  and  network 
Vocals      by     Verrill: 

Tues.     M    hr.    WABC 
and  network 
Jerry  Cooper:  Fri.   J4 
hr.    WABC    and    net- 
work 

7:30 

Singin'  Sam:  Tues. 
M  hr.  WABC  WCAO 
WNAC  WDRC  WEAN 
WJSV  WGR  WADC 
WOKO  WKBW  CKLW 
WHK  WJAS  WFBL 
WSPD  WOWO 

7:45 

Boake  Carter:  Mon. 
Tues.  Wed.  Thurs.  Fri. 
M  hr.  WABC  WCAO 
WNAC  WGR  WBBM 
WHK  CKLW  KMBC 
WHAS  WCAU  WJAS 
KMOX  WJSV  WBT 
WCCO  WDRC  WEAN 
KRLD  KOMA  WFBL 
WKRC 


The  press  agent 
for  Sunday  evening's 
Amateur  Hour  told 
us  the  other  day 
that  over  200,000 
hopefuls  had  audi- 
tioned for  network 
amateur  shows  since 
the  first  of  the  year 
— an  almost  unbe- 
lievable number,  but 
he  swears  it's  fact 
.  .  .  Carson-Robison 
is  with  us  again 
over  CBS  every 
Tuesday  and  Thurs- 
day at  6:15  .  .  .  Did 
you  like  the  Voice 
of  Experience's  pinch 
hitter  during  August? 
He  was  Jacob  Tarsh- 
ish,  popularly  known 
as  the  Lamplighter, 
who  got  his  radio 
start  in  Columbus, 
Ohio,  where  he  was 
a  feature  for  five 
years  .  .  .  Virginia 
Verrill,  new  Cali- 
fornia singing  sen- 
sation, who  I  ooks  like 
Myrna  Loy,  has  a 
sustaining  spot  at 
7:15,  Tuesdays  .  .  . 
Singing  Sam,  while 
whiling  away  his  time 
in  Indiana,  has 
added  several  new 
stations  to  his  Tues- 
day-night show.  He's 
heard  now  from 
coast  to  coast,  and 
later  on,  will  enlarge 
his  network  even 
more. 


8:00 

Guy  Lombardo:  Mon. 
Yi  hr.  WABC  WOKO 
WCAO  WNAC  WGR 
WDRC  WCAU  WJAS 
WEAN  WFBL  WJSV 
WHBF  WCHS  WSCS 
WPG  WICC  WBT 
WDOD  WESG  WDNC 
WBIG  WHP  WNOX 
KLRA  WREC  WLAC 
WDSU  WMAS  WSJS 
WMBG  WDBJ  WIBX 
WORC  WHEC  KWKH 
WWVA 

Lavender  and  Old 
Lace:  Tues.  Yi  hr. 
Basic  plus  KRNT 
KFAB 

Johnnie  and  the 
Foursome:  Wed.  J4 
hr.  WABC  WADC 
WOKO  WCAO  WNAC 
WGR  WBBM  WKRC 
WHK  KRNT  CKLW 
WDRC  WFBM  KMBC 
KFAB  WHAS  WCAU 
WJAS  WEAN  KMOX 
WFBL  WSPD  WJSV 
WCCO 

Kate  Smith  Hour: 
Thurs.  one  hr.  WABC 
and  network 
Socony  Sketchbook 
with  Johnny  Green's 
Orchestra:  Fri.  Yi  hr. 
WABC  WOKO  WNAC 
WGR  WDRC  WEAN 
WICC  WORC  WLBZ 
WHAS  WFBL  WHEC 
WCAU 

He,  She,  and  They: 
Sat.  Yi  hr.  WABC  and 
network  „ 


3:30 

Gulf  Headliners:  Sun. 
\4  hr.  WABC  WADC 
WOKO  WCAO  WNAC 
WKRC  WHK  CKLW 
WDRC  WFBM  WHAS 
WCAU  WJAS  WEAN 
WFBL  WSPD  WJSV 
WNBF  WMBR 
WQAM  WDBO 
WDAE  WGST  WLBZ 
WBRC  WICC  WBT 
WDOD  WBNS  KRLD 
WSMK  WDNC 
WOWO  WBIG  WHP 
KTRH  WNOX  KLRA 
WFEA  WREC  WALA 
WSFA  WLAC  WDSU 
WCOA  WDBJ  WHEC 
KTSA  WTOC  KWKH 
WSBT  WMAS  KTUL 
WACO  WWVA  KGKO 
WSJS  WORC  WKBN 
KRGV 

Pick  and  Pat:  Mon. 
Vz  hr.  Basic  plus 
KFAB  WLBZ  WICC 
WBT  WOWO  WHP 
WMBG  WHEC  WMAS 
WORC 

Packard  Presents 
Lawrence  Tibbett: 
Tues.  Yi  hr.  Basic  plus 
Coast  plus  Canadian 
plus  a  supplementary 
network 

True  Story  Hour: 
Fri.  y2  hr.  WABC 
WADC  WOKO  WCAO 
WNAC  WGR  WBBM 
WHK  CKLW  WDRC 
WFBM  KMBC  KFAB 
WHAS  WCAU  WJAS 
WEAN  KMOX  WFBL 
WSPD  WJSV  KERN 
KMJ  KHJ  KOIN 
KFBK  KGB  KFRC 
KDB  KOL  KFPY 
KWG  KVI  WBT  WOC 
KLZ  WCCO  WHEC 
KSL  WORC 


9:00 

America's  Hour:  Sun. 
one  hr.  WABC  and  net- 
work 

Lux  Radio  Theater: 
Mon.  one  hr.  Basic  plus 
Coast  plus  KRNT 
KFAB  WQAM  WDAE 
WGST  WBRC  WICC 
WBT  WBNS  KRLD 
KLZ  KTRH  KLRA 
WREC  WCCO  CKAC 
WISN  WLAC  WDSU 
KOMA  WDBJ  WHEC 
KSL  KTSA  CFRB 
WORC  WNAX 
Lud  Gluskin  Pre- 
sents: Tues.  Yi  hr. 
WABC  and  network 
Emery  Deutsch:  Wed. 
Yi  hr.  WABC  and  net- 
work 

Hollywood  Hotel: 
Fri.  one  hr.JBasic  Plus 
Coast  minus  KFPY 
KFBK  KDB  Plus  Sup- 
plementary minus 
WWVA  WGLC  Plus 
Canadian  Plus  WOWO 
WGST  WBNS  KFAB 
WREC  WDSU  KOMA 
WMBG  WMBD  KTUL 
WACO  WNAX  WNOX 
WIBX  WKBH 
Columbia  Concert 
Hall:  Sat.  Yi hr.  WABC 
and  network 
9:30 

Fred  Waring:  Tues. 
one  hr.  Basic  Plus  Coast 
Plus  Supplementary 
minus  KDB  KWKH 
WSBT  WWVA  Plus 
WGST  WBNS  KFAB 
WREC  WDSU  KOMA 
WMBG  KTUL  WACO 
WNAX  WKBN  KNOX 
WMBD  Plus  Canadian 
Mark  Warnow:  Wed. 
M  hr.  WABC  and  net- 
work 

Marty  May:  Thurs. 
Yi  hr.  WABC  and  net- 
work 

California  Melodies 
Sat.  Vi  hr.  WABC  and 
network 

The  golden  voice 
of  Lawrence  Tibbett 
is  heard  now  for  the 
first  time  by  CBS 
audiences.  He  sings 
at  the  same  time  as 
last  spring,  8:30  on 
Tuesdays,  but  over 
a  different  network. 
The  same  company 
— Packard — is  spon- 
soring him  this  fall 
.  .  .  If  rumors  are 
correct,  True  Story 
may  desert  and 
switch  over  to  NBC 
early  in  September 
.  .  .  While  Jimmy 
Melton  is  on  the 
West  Coast  making 
pictures,  his  voice 
will  be  piped  into 
New  York  for  the 
Gulf  Headliners 
show,  Sundays  at 
8:30.  Jimmy  had  to 
leave  his  yacht  be- 
hind when  he  left 
New  York,  after  he 
had  toyed  with  the 
idea  of  sailing  it 
down  around  to 
California  ...  Do 
you  enjoy  Chris- 
topher  Morley  on 
the  Socony  Sketch- 
book, Friday  eve- 
nings? 


10:00 

Wayne  King.  Lady 
Esther:  Sun.  Mon.  Yi 
hr.  WABC  WADC 
WOKO  WCAO  WAAB 
WKBW  WBBM 
WKRC  WHK  CKLW 
WDRC  WFBM  KMBC 
WHAS  WCAU  WJAS 
KMOX  WFBL  WSPD 
WJSV  KERN  KMJ 
KHJ  KOIN  KFBK 
KGB  KFRC  KDB 
KOL  KFPY  KWG 
KVI  WBNS  KRLD 
KLZ  KFAB  WCCO 
WDSU  WIBW 
Burns  and  Allen: 
Wed.  Yi  hr.  Basic  minus 
WHAS  Plus  Coast  Plus 
WBT  KRLD  KLZ 
WBIG  KTRH  WCCO 
WDSU  KOMA  KSL 
KTSA  WORC  WOWO 
Alemite  Hour:  Thurs: 
Y2  hr.  WABC  and  net- 
work 

Richard  Himberwith 
Stuart  Allen:  Fri.  J4 
hr.  WABC  WADC 
WOKO  WCAO  WAAB 
WKBW  WBBM 
WKRC  WHK  CKLW 
WDRC  WFBM  KMBC 
KFAB  WHAS  WCAU 
WJAS  KMOX  WFBL 
WSPD  WJSV  WGST 
WBT  WBNS  WCCO 
WDSU  WSBT  KFH 


10:30 

Lilac  Time:  Sun. 
Yi  hr.  WABC  WCAO 
WGR  WBBM  WKRC 
WHK  CKLW  WHAS 
WCAU  WJAS  WJSV 
KERN  KMJ  KHJ 
KOIN  KFBK  KGB 
KFRC  KDB  KOL 
KFPY  KWG  KVI 
KRLD  KLZ  WHEC 
KSL  KMOX  KMBC 
WFBM 

The  March  of  Time: 
Mon.  Tues.  Wed.  Thurs. 
Fri.  Yi  hr.  WABC  and 
network 


10:45 

Leith  Stevens'  Har- 
monies: Tues.  Yi  hr. 
WABC     and     network 


The     Lux     Radio 

Theater  got  off  to  a 
flying  start  the  last 
of  July.  It  broadcasts 
for  a  full  hour  Mon- 
days, starting  at 
9:00.  This  is  a  new 
experience  for  the 
show,  since  last  year 
it  was  broadcasting 
Sunday  afternoons 
.  .  .  Rumors  have  it 
that  Stoopnagle  and 
Budd  are  having  dif- 
ficulties working  their 
humor  into  the  Fred 
Waring  Hour.  It 
seems  the  two  come- 
dians became  too 
accustomed  to  work- 
ing by  themselves 
on  their  Friday  night 
sustaining  programs 
this  spring. 


11:00 

Abe  Lyman  Orches- 
tra: Mon.  Sat.  WABC 
and  network 
Dance  Orchestra: 
Fri.  WABC  and  net- 
work 


11:30 

Dance    Orchestra: 

Sun.  WABC  and  net- 
work 

Ted  Fio-Rito  Orches- 
tra: Mon.  WABC  and 
network 

Dance  Orchestra: 
Tues.  Sat.  WABC  and 
network 

Dance  Orchestra: 
Wed.  Fri.  WABC  and 
network 


Rebroadcasts     For 
Western  Listeners: 


11:15 

Singin'    Sam:    Tues. 

Yi      hr.       KLZ  KSL 

KERN      KMJ  KHJ 

KOIN     KFBK  KGB 

KFRC      KDB  KOL 
KFPY    KWG    KVI 


11:30 

Pick  and  Pat:  Mon. 
Yi  hr.  KRNT  WFBM 
WHAS  KMOX  KERN 
KMV  KHV  KOIN 
KFBR  KGB  KFRC 
KDB  KOL  KFPY 
KWG  KVI  KLZ  KSL 
Voice  of  Experience: 
Wed.  Yi  hr.  KLZ 
KSL  KERN  KMJ 
KHJ  KOIN  KFBK 
KGB  KFRC  KDB 
KOL  KFPY  KWG 
KVI 


12:30 

Richard  Himber:  Fri. 
y2  hr.  KERN  KMJ 
KHJ  KOIN  KFBR 
KGB  KFRC  KDB 
KOL  KFPY  KWG 
KVI  KLZ  KSL 


The  Alemite  Hour, 
with  Horace  Heidt, 
moved  up  to  10:00 
on  Thursdays  not  so 
long  ago.  His  argu- 
ment with  maestro 
Waring  over  who 
originated  choral 
effects  on  the  air 
has  died  down  .  .  . 
Ted  Fio-Rito  (the 
question  as  to  how 
to  spell  his  name 
properly  is  still  an 
open  one)  has  a  half 
hour  of  music 
Mondays  at  11:00. 
He  is  also  heard 
later  in  the  evening 
various  nights,  from 
Chicago  .  .  .  Leith 
Stevens'  Harmonies 
are  back  with  us, 
broadcasting  this 
time  at  10:45  on 
Tuesdays  .  .  .  He, 
She,  and  They,  hav- 
ing become  so  pop- 
ular recently,  have 
moved  into  the  8:00 
spot,  Saturdays,  and 
will  remain  until  a 
sponsor  buys  this 
time. 


■■n 


53 


RADIO     MIRROR 


NOON 


IRM 


2  P.M. 


3  P.M. 


4RM. 


5PM. 


6RM. 


12:00 

Tastyeast  Op- 
portunity Mati- 
nee: Sun.  Yi  hr. 
Network 

Simpson  Boys: 
T  u  e  s  .  Wed. 
Thurs.  Fri.  Sat. 
Yi  hr.  WJZ  and 
network 

12:15 

Merry     Macs: 

T  u  e  8  .  Wed. 
Thurs.  Fri.  Yi  hr. 
Genia  Fonari- 
ova,    soprano: 

Sat.  Y.  hr.  Net- 
work 

12:30 

Radio  Ci  t  y 
Music  Hall:  Sun. 
Hour — Network 
Words  and 
Music:  Tues. 
Wed.  Thurs.  Fri. 
Y  hr.  WJZ  and 
network 


1:00 

Happy      Jack: 

Mon.  Tues.  Wed. 
Thurs.  Fri.  Sat. 
Y  hr.  WJZ  and 
network 


1:15 

The  Kil  mer 
Family:  Mon. 
Tues.  Wed.  Thurs. 
Fri.  Vi  hr.  WJZ 
and  network 


1:30 

Highlights  of 
the  Bible:  Sun. 
Yi  hr.  Network 
National  Farm 
and  Home 
Hour:  Mon. 
Tues.  Wed.  Thurs. 
Fri.  Sat.  1  hr. 
WJZ  and  net- 
work 


2:30 

National  Light 
Opera:  Sun.  Yi  hr. 
WJZ  and  network 
NBCMusicGuild: 
Mon.  Thurs.  one 
hr.  WJZ  and  net- 
work 

Three  Flats:  Tues; 
Vi  hr.  WJZ  and  net- 
work 

Playlett:  Sat.  Yi 
hr.  WJZ  and  net- 
work 


LIST  OF  STATIONS 


BLUE  NETWORK 


WJZ 

WBAL 

WMAL 

WBZ 

WBZA 


BASIC 

WSYR  KSO 

WHAM  KWK 

KDKA  WREN 

WJR  KOIL 
WENR 
WGAR 


COAST 


WESTERN 

WPTF  KPRC 

WTMJ  WEBC 

KSTP  WRVA 

WWNC  WJAX 

WKY  WFLA 

WBAP  WOAI 
WLS 


KOA 
KDYL 


KGO 
KFI 

KGW 


KOMO 
KHO 


WEAF 
WTAG 
WBEN 
WCAE 
WTAM 


KSTP 
WTMJ 


WIOD 
WFLA 
WWNC 


RED  NETWORK 

BASIC 

WGY  WEEI 

WJAR  KSD 

WCSH  WDAF 


WWJ 
WLW 
WSAI 
WFBR 
WRC 


WESTERN 

WEBC  WKY  KVOO 

KPRC  WOAI  WFAA 

SOUTHERN 

WIS  WJAX  WSB 

WPTF  WMC  WSM 

WRVA  WJDX  WSMB 


CANADIAN 


COAST 


CRCT 


CFCF 


KHQ 
KDYL 
KOA 


KGO 
KHJ 
KGW 


WHO 
WMAO 
WOW 
WTIC 


WBAP 
KTAR 


WAPI 
WAVE 


KOMO 

KFI 

KPO 


11:30 

Major  Bowes' 
Capitol  Fam- 
ily: Sun.  one 
hr.  WJZ  and 
network 


12:15 

Honeyboyand 

Sassafras: 

Mon.  Tues . 
Wed.  Thurs.  Fri. 
Sat.  Y  hr. 


12:30 

University  of 
Chicago  Dis- 
cussions: Sun. 
Y  hr.  Network 
Merry  Mad- 
caps: Mon. 
Tues.  Wed. 
Thure.  Fri.  Sat. 
Yi  hr.  Network 


1:00 

Road  to 
Romany:  Sun. 
Yi  hr.  WEAF  and 
Network 


1:15 

Orchestra:  Tues. 
Wed.  Thurs.  Fri. 
Yi  hr.  WEAF  and 
network 


1:30 

Words  and 
Music:  Sun. 
J^  hr.  (network 
listing  not 
available) 
Master  Music 
Hour:  Tues.  1  hr. 
WEAF  &  network 
Airbreaks: 
Thurs.  Yi  hr. 
WEAF&network 


2:00 

Bible         Dramas: 

Sun.  Yi  hr.  WEAF 
and  network 
Two  Seats  in  the 
Balcony:  Wed.  Yi 
hr.  Network 
Al  Pearce's  Gang: 
Fri.  Yi  hr.  WEAF 
and  network 


2:30 

Temple   of   Song: 

Sun.  Yi  hr.  WEAF 
and  Network 
Al  Pearce's  Gang: 
Mon.  Tues.  Wed. 
Thurs.  Yi  hr.  WEAF 
&  network 
Kitchen  Party: 
Fri.  Yi  hr.  Basic 
plus  Western  plus 
Coast  plus  KYW 
KTHS    KTBS 


3:00 

Old   Skipper:   Sat.    Y2 

hr.  WJZ  and  network 

3:15 

Sketch:    Wed.    Y.    hr. 

Network 

3:30 

Sunday  Vespers:  Sun. 

Yi   hr.    Network 
Vaughn     de     Leath: 

Mon.  Yi  hr.  WJZ  and 
Network 

Nellie  Revell:  Tues. 
M  hr.  WJZ  and  Net- 
work 

Sketch:  Thurs.  Yi  hr. 
WJZ  and  Network 
The  Rhythm  Ram- 
blers: Fri.  Yi  hr. 
WJZ  and  Network 
Music  Magic:  Sat.  Yi 
hr.   WJZ  and  network 


The  originators  of 
the  Stebbins  Boys, 
Arthur  Allen  and 
Parker  Fennelly,  have 
a  new  five-time-a- 
week  show  at  12:00 
over  the  Blue  net- 
work ...  as  the 
Simpson  Boys  of 
Sprucehead  Bay, 
they  are  concentrat- 
ing on  homespun 
philosophy  straight 
from  their  beloved 
New  England  .  .  . 
Fiske  Carlton  and 
William  Ford  Man- 
ley  are  the  authors 
of  the  series  .  .  . 
Harry  Humphrey 
acts  the   villain. 


4:00 

Betty  and  Bob:  Mon. 
Tues.  Wed.  Thurs.  Fri. 
Y  hr.  Basic  minus 
KSO  KWCR  WREN 
Plus  Coast  Plus  WOAI 
WLW  WFAA  WTMJ 
KSTP  KVOO  WKY 
KPRC 

4:15 

Songs    and    Stories: 

Mon.  Y  hr.  Network 
Easy  Aces:  Tues.  Wed. 
Thurs.  WJZ  WFIL 
WBAL  WMAL  WBZ 
WBZA  WSYR  WHAM 
KDKA  WJR  WCKY 
WMT  KSO  WREN 
KOIL  WENR 
Morin  Sisters:  Fri.  Yi 
hr.    WJZ    and    network 

4:30 

Uncle  Ned:   Sun.  Yi  hr. 
WJZ  and  Network!! 
Piano  Recital:  Tues    !  • 
hr.    WJZ    and    Network 

4:45 

General  Federation  of 
Women's  Clubs:  Fri. 
M  hr.  WJZ  and  Network 


Another  new  script 
show  is  running  week- 
days now  at  1:15 
(Eastern  Daylight  Sav- 
ing time,  of  course) 
called  The  Kilmer 
Family  .  .  .  it's  no 
novelty  for  Judith 
Low'ry,  who  takes  the 
part  of  Mother  Kil- 
mer, to  play  this  type 
of  role.  She's  a 
mother  and  grand- 
mother herself  if 
that's   proof  enough. 


5:00 

Roses  and  Drums:  Sun. 
Yi  hr.  Basic  plus  WLW 
KTBS  WKY  KTHS 
WBAP  KPRC  WOAI 
Crosscuts  from  Log  of 
Day:  Wed.  y2  hr.  WJZ 
and  Network 
Piatt  X  Nierman:  Fri. 
Y  hr.  WJZ  and  Net- 
work 


5:15 

Jackie  Heller:  Fri.  Sat: 

Y   hr.    Network 


5:30 

Singing  Lady:  Mon. 
Tues,  Wed.  Thurs.  Fri. 
Y  hr.  WJZ  WBAL  WBZ 
WBZA  WHAM  KDKA 
WGAR  WJR  WLW 


5:45 

Bob  Becker's  Fireside 
Chat  About  Dogs:  Sunt 
Yi  hr.  Basic  plus  WMT 
WCKY  WFIL 
Little  Orphan  Annie: 
Mon.  Tues.  Wed.  Thure. 
Fri.  Sat.  Yi  hr.  WJZ 
WBZ  WBZA  KDKA 
WJR  WBAL  WHAM 
WMAL  WRVA  WJAX 
WCKY    WFLA    WIOD 


NATIONAL 


3:00 

Home   Sweet   Home: 

Mon.  Tues.  Wed.  Thurs. 
Fri.  Yi  hr.lWEAF  and 
Network 

Weekend  Revue:  Sat' 
Yi  hr.  WEAF  and  Net- 
work 
3:15 

Vic  and  Sade:  Mon. 
Tues.  Wed.  Thurs. 
Fri.  Basic  minus  WLW 
plus  KYW  KFI       . 

3:30 

Penthouse  Serenade, 
Don  Mario:  Sun.  Ya 
hr.  Basic  plus  Coast 
Oxydol's  Ma  Perkins: 
Mon.  Tues.  Wed.  Thurs. 
Fri.  Y  hr.  Basic  minus 
WJAR  WHO  WDAF 
WMAQ  WOW— plus 
WKBF  WSM  WSB 
WAPI  WAVE  WSMB 
NBC  Music  Guild: 
Sat.  Yi  hr.  WEAF  and 
network 
3:45: 

Dreams  Come  True: 
Tues.  Wed.  Thurs.  M 
hr.  Basic  minus  WHO 
WDAF  WMAQ  WOW 
The  Herald  of  San- 
ity: Fri.   Yi  hr. 


Every  Thursday  at 
1 :30,  over  the  Red 
network,  comes  the 
show  known  as  Air- 
breaks,  a  sort  of 
graduation  ceremony 
for  promising  young 
artists  who  have 
made  the  grade.  The 
diplomas  they  re- 
ceive are  in  the 
form  of  NBC  Artists 
Service   contracts. 


4:00 

Willard  Robison  Or- 
chestra: Sun.  Y  hr. 
WEAF  and  Network 
Woman's  Radio  Re- 
view: Mon.  Tues  Wed 
Thurs.  Fr.  WEAF  and 
Network    Yi  hr. 


4:15 

Carol     Deis,     soprano: 

Sat.   M   hr.   WEAF  and 
Network 


4:30 

Sketch:     Sun.      Y     hr. 
WEAF  and  Network 
Our   Barn:   Sat.    '2  hr. 

WEAF  and  Network 


4:45 

Orchestra:  Mon.  Wed. 
Y,  hr.  WEAF  and  net- 
work 

Adventures  in  King 
Arthur's  Land:  Tues. 
Thurs.  Yi  hr.  WEAF  and 
network 

The  Islanders:  Fri.  Y 
hr.    WJZ    and    network 


Adventures  in  King 
Arthur's  Land  is  a 
new  kid  quarter  hour 
every  Tuesday  and 
Thursday  at  4:45  .  .  . 
Bible  Dramas  have 
come  back  on  Sundays 
to  2:00  ...  Nellie 
Revell,  whose  inter- 
views of  famous 
radio  stars  are  in- 
creasingly popular, 
hod  to  take  a  three 
weeks    rest  in  July. 


5:00 

America's  1st  Rhythm 

Symphony:      Sun.       Yi 

hr.  Entire  Red  Network 

plusWHIO  KTHS  KTRH 

WIBA    KFYR 

Kay      Foster,      Songs: 

Mon.   Y   hr.    Network 

Shirley  Howard:  Wed. 
Fri.    Yi    hr.   WEAF  and 

Network 

N't'l  Congress  Par- 
ents, Teachers  Pro- 
gram: Thurs.  Y>  hr. 
Network 


5:15 

Grandpa  Burton:  Mon. 
Wed.  Fri.  YJ*.  WEAF 
and  Network 


5:30 

Dream     Drama:     Sun 

Y  hr.  Basic  minus  WHO 
WOW 

Alice    in    Orchestral  13 : 

Mon.    Y    hr.    Network 
Kay   Foster:    Thurs.    Y 
hr.  WEAF  and  Network- 
Interview,  NellieReveli: 

Fri.    Y.   hr.   WEAF   and 
Network 


5:45 

Ray  Heatherton:  Sun. 
Yi  hr.  WEAF  and  net- 
work 

Nursery  Rhymes:  Tues. 
Y  hr.    Network 


6PM 


7PM 


8PM. 


RADIO     MIRROR 


9PM. 


10PM. 


11PM. 


MIDNIGHT 


6:00 

U.   S.   Army   Band: 

Mon.  M  hr.  Network 
Martha  Mears: 
Thurs.  M  hr.  WJZ 
and  network 
"The  Little  Old 
Man":  Fri.  U  hr. 
Network 


6:15 

Ivory  Stamp  Club: 

Mon.  Wed.  Fri.  M 
hr.  WJZ  WBZ  WBZA 
Winnie,  The  Pooh 

Tues.  Thurs.  M  hr. 
WJZ  and  network 


6:30 

Grand  Hotel:  Sun. 
Yi  hr.  Basic  plus 
Coast  plus  WTMJ 
KSTP  WEBC 
Press  Radio  News: 
Mon.  Tues.  Wed. 
Thurs.  Fri.  Sat.  WJZ 
and  Network 


6:45 

Lowell      Thomas: 

Mon.  Tues.  Wed. 
Thurs.  Fri.  \i  hr. 
WJZ  WGAR  WLW 
CRCT  WBZ  WBZA 
WSYR  WBAL 
WHAM  WMAL 
WJAX  WFLA 
KDKA  WJR  CFCF 
WIOD  WRVA 


6:00 

Catholic  Hour:  Sun. 
Yi  hr.  Network 
Flying  Time:  Mon. 
Tues.  Wed.  Thurs.  M 
hr.  WEAF  and  net- 
work 

6:15 

Mid-week  Hymn 
Sing:  Tuea.  M.  hr. 
Network 

Orchestra:  Wed.  lA 
hr.  WEAF  and  net- 
work 

6:30 

Continental  Varie- 
ties: Sun.^  hr.  WEAF 
and  Network 
Press  Radio  News: 
Mon.  Tues.Wed.  Thurs. 
Fri.  Sat. 

6:45 

Billy   and    Betty: 

Mon.  Tues.  Wed. 
Thurs.  Fri.  WEAF  only 
Songfellows:  Sat. 
%  hr.  WEAF  and  Net- 
work. 


Hear  that  strong 
man  of  the  comic 
strips  —  Popeye  — 
every  Tuesday, 
Thursday,  and  Sat- 
urday at  7:1  5,  under 
the  sponsorship  of 
the  Wheatena  Cor- 
poration, starting 
September  I  Oth  .  .  . 
Amos  V  Andy  are 
on  the  Red  network 
now.  They've  just 
finished  filming  a  skit 
for  the  "Big  Broad- 
cast of    1935." 


7:00 

Lanny  Ross:  Sun. 
Yi  hr.  Basic  Plus  Wes- 
tern minus  WWNC 
WBAP  WLS  plus 
WKBF  WIBA  KFYR 
WIOD  WTAR  WAVE 
WSM  WSB  WSMB 
KVOO  WFAA  KTBS 
WSOC  WDAY  WMC 
Dinner  Concert:  Mon. 
Tues.  Wed.  Thurs. 
Fri.  Vi  hr.  WJZ  and 
network 


7:15 

Tony  and  Gus:  Mon. 
Tues.  Wed.  Thurs  Fri. 
Yi  hr.  WJZ  WBAL 
WMAL  WBZ  WBZA 
WSYR  WHAM  KDKA 
WCKY  WFIL  WENR 
WPTF  WWNC  WIS 
WJAX  WIOD  WFLA 
WTAR  WVR  WSOC 
WGAR 


7:30 

Voice  of  the  People: 

Sun.  y%  hr.  Basic  plus 
WCKY  WLS  WMT 
Lum  *n'  Abner:  Mon 
Tues.  Wed.  Fri.  H 
hr.  WJZ  WBZ  WBZA 
WSYR  WENR 
Operatic  Gems:  Sat. 
one  hr.  WJZ  and  net- 
work 


7:45 

Dangerous  Paradise: 

Mon.  Wed.  Fri.  J4  hr. 
Basic  Plus  KTBS  WSM 
WSB  WFAA  WKY 
WLW  WHO 


8:00 

NBC  String  Sym- 
phony: Sun.  %  hr. 
WJZ  and  Network 
Fibber  Mc  Gee  and 
Molly:  Mon.  Y  hr. 
Basic  plus  WFIL 
WCKY  WLS  WMT 
Eno  Crime  Clues: 
Tuea.'  H  hr.  Basic 
minus  WHAM  WENR 
Hus  WLW  WLS 
Nichelodeon:  Thurs. 
Yi  hr.  WJZ  and  net- 
work 

Irene  Rich:  Fri.  Ya, 
hr.  Basic  minus  WJR 
WGAR  WENR  KWK 
plus  WLS  WSM  WMC 
WSB    WAVE 


8:15 

Lucille  Manners:  Fri. 
M  hr.  WJZ  and  Net- 
work 


8:30 

Evening      in      Paris: 

Mon.  Yz  hr.  WJZ  and 
Network 

Welcome  Valley, 
Edgar  A.  Guest:  Tues. 
Yi  hr.  Basic  plus 
WCKY  WMT 
House  of  Glass:  Wed. 
Yi  hr.  Basic  minus 
WBZ  KWK  plus  WMT 
WCKY 

Kellogg  College 
Prom,  Ruth  Etting: 
Fri.  Yi  hr.  Basic  plus 
WFIL  WCKY  WMT 
Goldman  Band:  Sat. 
one  hr.  WJZ  and  Net- 
work 


9  00 

Melodious    Silken 

Strings    Program: 

Sun.  Yi  hr.  Basic  plus 
Western  minus  WTMJ 
KSTP  WBAP  WEBC 
WOAI  plus  WLW 
WIOD  WAVE  WSM 
WSB  WMC  WJDX 
WSMB  WFAA  KTBS 
KTHS 

Sinclair       Minstrels: 

Mon.  Y2  hr. — Basic 
plus  Western  plus  WSB 
WIBA  WDAY  KFYR 
WFAA  WIS  WIOD 
WSM  WSMB  WJDX 
KTBS  KVOO  WSOC 
WTAR  WMC  KOA 
WLW  WMT  WAPI 
KDYL 

N.T.G.  and  his  Girls: 

Tues.  Yi  hr.  Basic  plus 
Coast  plus  WLW  WLS 
WMT 

Our  Home  on  the 
Range,  John  Charles 
Thomas:  Wed.  M  hr. 
Basic  plus  Coast  plus 
WIRE  WMT  WCKY 
Death  Valley  Days: 
Thurs.  Yi  hr. — Basic 
minus  WENR  plus 
WLW   WLS 

Palmolive  Beauty 
Box:  Fri.  one  hr.  (net 
work  listing  unavail- 
able) 


9:30 

Cornelia    Otis    Skin- 
ner: Sun.    M  hr.  Basic 

Princess  Pat  Players: 

Mon.      Yi     hr.      Basic 

National  Barn  Dance: 

Sat.    Hour.    Basic    plus 
WLS  WKBF 


10:00 

Sunday    Evening    at 

Seth    Parker's:     Sun 

Yi  hr.  WJZ  and  net- 
work 

Raymond  Knight: 
Mon.  1  hr.  WJZ  and 
Network 

NBC  Symphony  Or- 
chestra: Thurs.  one 
hr.  WJZ  and  network 
Hits  and  Bits:  Wed. 
Yi  hr.  WJZ  and  Net- 
work 

Meetin'  House:  Fri. 
Yi  hr.  WJZ  and  net- 
work 


10:30 

Road    to    Yesterday: 

Sun.    Yi  hr.    WJZ   and 

Network 

Heart  Throbs  of  the 

Hills:     Tues.     Yi     hr. 

WJZ    and    Network 

Carefree    Carnival: 

Sat.    Yi    hr.    WJZ   and 

Network 


Have  you  played 
the  new  parlor  game 
— listening  to  Sun- 
day evening's  Voice 
of  the  People  pro- 
gram, starting  at 
7:30?  But  read  first 
the  article  telling 
you  all  about  this 
fascinating  show  in 
the  front  of  this 
issue  of  your  RADIO 
MIRROR    magazine. 


BROADCASTING       COMPANY 


7:00 

K-7:  Sun.  Yi  hr.  WEAF 
and  Network. 
Amos  'n'  Andy:  Mon. 
Tues.  Wed.  Thurs. 
Fri.  Yi  hr.  WEAF  and 
network 

7:15 

Uncle  Ezra's  Radio 
Station:  Mon.  Wed. 
Fri.  WEAF  and  net- 
work 

Popeye,  The  Sailor: 
Tues.  Thurs.  Sat.  Yt, 
hr  WEAF  and  network 

7:30 

Sigurd  Nilssen,  basso 

Graham     McNamee: 

Sun.  X  hr.  WEAF 
VVTAG  WJAR  WCSH 
WRC  WGY  WTAM 
WWJ  WSAI  WMAQ 
KSD  WOW  WBEN 
Rhythm  Boys:  Mon: 
Y*.  hr.  WEAF  and  Net- 
work 

Molle  Show:  Thurs.  Vx 
hr.  Basic  minus  WBEN 
WFI     WEEI      WTIC 

7:45 

The  Fitch  Program: 

Sun.  \i  hr.  Basic  minus 
WEEI  WDAF  plus 
CFCF  KYW  WIRE 
You  and  Your  Gov- 
ernment: Tues.  M  hr. 
Thornton  Fisher:  Sat. 
Yi  hr.  WEAF  WTIC 
WTAG  WJAR  WCSH 
KYW  WHIO  WRC 
WGY  WBEN  WTAM 
WWJ  WMAQ  KSD 
WOW  WIBA  KSTP 
WEBC  WDAY  KFYR 
WRVA  WPTF  WTAR 
WSOC  WWNC  WIS 
WJAX  WIOD  WFLA 
WAVE  WMC  WAPI 
WJDX  WSMB  WSB 
WCAE  WSAI  WIRE 
WSM 


8:00 

Major  Bowes  Ama- 
teur Hour:  Sun.  Hour 
Complete  Red  Net- 
work 

Leo  Reisman:  Tues. 
Yi  hr.  Basic  minus 
WSAI  plus  Western 
Minus  WOAI  WFAA 
plus  Southern  minus 
WRVA  WAVE  plus 
WKBF  WIBA  WDAY 
KFYR  WSOC  WTAR 
One  Man's  Family: 
Wed.  Yi  hr.  Complete 
Red  Network  plus 
KTBS  WCKY  KFYR 
WDAY  WIBA 
Rudy  Vallee:  Thurs. 
Hour  Complete  Red 
Network  plus  KFYR 
WDAY 

Cities  Service:  Fri. 
Hour  —  Basic  minus 
WMAQ  plus  Western 
plus  Coast  plus  CRTC 
Lucky  Strike  Pre- 
sents: Sat.  one  hr. 
Basic  plus  Western 
plus  Coast  plus  WIBA 
KTBS  WMC  WSB 
WAPI  WJDX  WSMB 
WAVE 


8:30 

Voice    of    Firestone: 

Mon.  Yi  hr.  Basic 
plus  Western  minus 
WFAA  WBAP  KTAR 
plus  Southern  minus 
WRVA  WAPI  i  plus 
WDAY  WKBF  WIBA 
KFYR  1  WSOC  jWTAR 
KTBS 

Lady  Esther,  Wayne 
King:  Tues.  Wed.  H 
hr.  Basic  minus  WFBR 
plus  WTMJ  KSTP 
WKY  KPRC  WSM 
WSB  WMC  WOAI 
WKBF  WSMB  WBEN 
WTIC   WBAP   KVOO 


9:00 

Manhattan  Merry  Go 
Round:  Sun.  Yi  hr. 
Basic  minus  WEEI 
plus  WTMJ  KSTP 
WEBC  CFCF  KFYR 
plus  Coast  (i 
A  and  P  Gypsies: 
Mon.  Yi  hr.  Basic 
Ben  Bernie:Tues.V6  hr. 
— Basic  minus  WDAF 
plus  WTMJ  KSTP 
WDAY  KFYR  WMC 
WSB  WBAP  KTBS 
KPRC  WOAI  KOA 
WFI  KVOO 
Town  Hall  Tonight: 
Wed.  Hour — Basic  plus 
WIS  WJAX  WIOD 
WSB  WTMJ  KTBS 
KPRC  WOAI  KSTP 
WRVA  WSMB  KVOO 
WKY  WEBC  WPTF 
WSM  WMC 
Show  Boat  Hour: 
Thurs.  Hour — Com- 
plete Red  Network 
Waltz  Time:  Fri.  Y2 
hr.  Basic  minus  WEEI 
G-Men:  Sat.  Yi  hr. 
Complete  Red  Network 

9:30 

American  Musical 
Revue:  Sun.  Yi  hr. 
Complete  Red  Network 
Eddie  Duchin:  Tues. 
Yi  hr.  Complete  Red 
Network  minus  WSAI 
WAPI  WFAA  plus 
WIBA  WSOC  KGAL 
WDAY  KTHS  KFSD 
KTBS  KFYR  KGIR 
WKBF 

Al  Jolson:  Sat.  one  hr. 
Basic  plus  Coast  Plus 
KYW  WHIO  WIBA 
KSTP  WEBC  WDAY 
KFYR  WTMJ  WRVA 
WPTF  WWNC  WIS 
WJAX  WIOD  WFLA 
WTAR  WSOC  KGIR 
KGHL  KFSD  KTAR 
KOYL 


10:00 

Tent       Show       with 

Charles  |   Winninger: 

Sun.  one  hr.  Basic  plus 
KSTP  WTMJ  WEBC 
KFYR  WDAY  WIBA 
plus  Coast 

Contented  Program: 
Mon.  y2  hr.  Basic  plus 
Coast  plus  Canadian 
plus  KSTP  WTMJ 
WEBC  KPRC  WOAI 
WFAA  KFYR  WSM 
WMC  WSB  WKY 
Whiteman's  Music 
Hall:  Thurs.  Hour- 
Complete  Red  Network 
plus  WDAY  KFYR 
KTBS  KTHS  WIBA 
Campana's  First 
Nighter:  Fri.  Yi  hr. 
Basic  plus  Western 
minus  KVOO  WBAP 
KTAR  plus  WSMB 
WMC    WSM    WSB 


10:30 

Ray  Noble  Orches- 
tra: Wed.  Yi  hr.  Basic 
plus  KYW  WKBF 
plus  Coast  plus  WSM 
WMC  WSB  WAPI 
WJDY  WSMBjWAVE 


Major  Bowes  now 
tops  all  other  radio 
stars  and  programs 
in  popularity  by 
more  than  ten  per- 
centage points,  ac- 
cording to  an  ac- 
cepted survey  made 
every  month.  He 
was  ahead  of  Jack 
Benny,  comic,  in  the 
July  survey. 


11:00 

Orchestra:  Mon.  Y>  hr. 

Stanley    High:    Tues. 

Yi  hr. 

Songs:  Wed.    Yi  hr.  " 

Concert      Orchestra: 

Thurs.    Yi  hr. 

George    R.    Holmes: 

Fri.    Yt,    hr.    WJZ    and 

network 

Orchestra:  Sat.   Yi  hr 

11:15 

Shandor:   Sun.    Y±   hr 

WJZ  and  Network 

11:22 

Ink  Spots:  Mon.  Fri. 

WJZ   and    Network 

11:30 

Orchestra:  Sun.  Y  hr. 
Ray    Noble    Orches- 
tra:   Mon.    Yi   hr. 
Orchestra:  Tues.  Ythr 
Orchestra  :Thurs.  Hht 


Fibber  McGee  and 
Molly  have  switched 
to  Monday  nights 
over  the  Blue  net- 
work and  have  an 
earlier  hour  —  8:00 
.  .  .  After  saying 
that  she  was  tired 
and  wanted  to  go  to 
Europe,  Ruth  Etting 
was  prevailed  upon 
to  sign  up  for  an- 
other thirteen  weeks 
of  her  College  Prom 
show  Friday  nights. 
The  sponsor  insisted 
that  Ruth  was  too 
much  in  demand. 


11:00 

Orchestra:     Mon.     Yi 
hr.   Network 
Orchestra:  Tues.  Yi  hr. 
John     B.     Kennedy: 
Wed.   Yi  hr. 
11:15 

Jesse  Crawford,  or- 
ganist: Mon.  \i  hr. 
Network 

11:30 

Jolly  Coburn  Orches- 
tra: Mon.  Wed.  Fri. 
J/2  hr.  Network 
National  Radio 
Forum:  Thurs.  Yi 
hr.  Network 
11:45 

The  Hoofinghams: 
Mon.  Tues.  Wed.  Thurs. 
Fri.  M  hr.  WEAF  and 
Network 


See  the  Ray  Noble 
theme  song  in  this 
issue  of  RADIO 
MIRROR?  We've 
gone  and  done  it — 
printed  the  whole 
chorus,  words  and 
music,  of  "The  Very 
Thought  of  You," 
which,  incidentally, 
is  Ray's  own  com- 
position .  .  .  And 
have  you  heard  the 
new  half  hour  Sat- 
urdays at  9:00?  It's 
called  G-Men,  and 
that's  just  what  it's 
about — the  activities 
of  the  Federal  agents 
in  their  efforts  to 
wipe  out  crime  in 
America. 


55 


■Hj^HHH 


RADIO     MIRROR 


RADIO 

MIRROR'S 

DIRECTORY 


(Continued  from  page   5) 


GLENN,  Gene  (William  Jean  Kretsinger).  Actor, 
plays  Gene  in  "Myrt  and  Marge";  born  Kansas  City, 
Aug.  15,  1905;  married  Donna  Damerel,  Dec.  30, 
1933.      CHIC. 

GLUSKIN,  Lud.  Orchestra  leader;  born  New  York 
City,  Dec.  16.  1898;  married  Elizabeth  Telekte; 
debut  over  Radio- Paris,  1928;  American  debut.  New 
York  City,   June  25,   1934.      N.    Y. 

GOODMAN,  Al.  Orchestra  leader  "Rhythm  at  Eight"; 
born  Nikopol,  near  Odessa,  Russia,  Aug.  5,  1890;  mar- 
ried Fanny  Snidman;  one  child;  debut  in-  New  York 
City,   1930.      N.   Y. 

GRAY,  Glen.  Orchestra  leader  "Casa  Loma" ;  born 
Metamora,  111.,  June  7,  1903;  married  Marion  Douglas, 
July  2,   1931.     N.   Y. 

GREEN,  Johnny.  Orchestra  leader  and  composer 
"Soconyland  Sketchbook";  born  New  York  City,  Oct. 
10.  1908;  married  Carol  Falk,  April  29,  1929;  debut 
over  WEAF,  1933.     N.  Y. 

GROFE,  Ferde.  Orchestra  leader,  composer  "Burns 
and  Allen";  born  New  York  City,  March  27,  1882;  mar- 
ried, one  son,  one  daughter;  debut  in  Chicago,  over 
NBC.  1930.    L.  A. 

GUIZAR,  Tito.  Singer;  born  Guadalajara,  Mexico, 
April  8,  1907;  married;  one  daughter;  debut  in  New 
York   City   for  CBS,   1920.      N.    Y. 

HALL,  George.  Orchestra  leader;  born  Brooklyn, 
N.  Y.,  June  14,  1896;  married  Lydia  Waters;  debut 
over   WJZ,    1921.      N.    Y. 

HALOP,  Florence  and  Billy.  Child  actors,  "Bobby 
Benson  and  Sunny  Jim";  both  born  in  New  York  City; 
Billy.  Feb.  11,  1921;  Florence.  Jan.  23.  1924;  both 
made  radio  debut  in  New  York  City,  Billy  in  1927, 
Florence  in  1928.      N.   Y. 


falen    Gray 


Annette     Hanshaw 


HANSHAW.  Annette.  Singer;  born  New  York  City, 
Oct.   18.  1910.     N.  Y. 

HAWORTH,  Vinton.  Actor,  plays  Jack  Arnold  in 
"Myrt  and  Marge";  born  Washington.  D.  C,  June 
4,  1905;  married  Jean  Owens,  Dec.  24,  1931;  debut 
over   WOR,   1925.      CHIC. 

HAYMES,  Joe.  Orchestra  leader;  born  Marsbfield. 
Mo.,  Feb.  10.  1907;  unmarried;  debut  over  WLW. 
Cincinnati.    1930.      N.    Y. 

HEDGE,  Ray.  Actor,  plays  Clarence  Tiffingtuffer 
in  "Myrt  and  Marge";  born  Brazil.  Ind.,  Jan.  21, 
1909;  unmarried;  debut  over  WBBM,  Chicago,  1930. 
CHIC. 

HEMUS,  Percy.  Actor,  True  Story  Court  of  Human 
Relations:  born  Auckland,  New  Zealand,  March  7; 
married  Gladys  Craven,  pianist;  debut,  New  York 
City,  1928.      N.  Y. 

HILL,  Edwin  C.  News  commentator;  born  Aurora, 
Ind.,  April  23;  married  Jane  Gail.  July  29,  1922; 
debut  over  WOR,  July,  1931.  N.  Y. 
HIMBER,  Richard.  Orchestra  leader;  born  Newark, 
N.  J.,  Feb.  20,  1906;  unmarried;  made  debut  with 
Rudy   Yallee  program.      N.    Y. 

HOPKINS,  Claude.  Orchestra  leader;  born  Wash- 
ington, D.  C,  Aug.  27,  1901;  married  Mabel  Brown; 
debut   over    CBS.    1930.      N.    Y. 

HCPKINSON,  Marion.  Actress,  March  of  Time, 
etc.;  born  New  York  Citv,  Dec.  25,  1904;  unmarried; 
debut  over  CBS.    1933.      N.   Y. 

HUGHES.  Arthur.  Actor,  leading  role  in  "Just 
Plain  Bill".     N.  Y. 

HULICK.  Wilbur.  Comedian.  "Budd"  in  Colonel 
Stoopnagle  and  Tludd;  born  Asbury  Park.  N.  J..  Nov. 
14,  1905;  married  Wanda  Harte,  Nov.  10.  1930;  one 
daughter;  debut  over  WGPC.  Newark,  1927.  N.  Y. 
HUNT,  "Pee  Wee".  Singer  Casa  Loma  Orchestra: 
born  Mt.  Healthy.  Ohio.  May  10,  1907;  married  Ruth 
McCarty,  June  16.  1931  ;  debut  over  WCAH,  Columbus, 
Ohio,  while  still  attending  school.  N.  Y. 
HUSING,  Ted.  Announcer  and  sports  commentator; 
born  Deming,  N.  M..  Nov.  27,  1901;  married  Helen 
Giffords.  June  8.  1924;  one  daughter;  debut  over  WJZ, 
September,    1925.      N.   Y. 

IVANS.  Elaine.  Actress  and  announcer,  "Sunday 
Morning  at  Aunt  Susan's" ;  born  Brooklyn,  N.  Y. ; 
married:  one  daughter;  debut  over  CBS.  1929.  N.  Y. 
JACOESON,  Arthur.  Actor,  "Mary  Marlin"  :  born 
Rahway.  N.  J.,  Oct.  9,  1906;  married  Dorothy  Black; 
one  son;  debut  over  NBC,  New  York  City,  1928. 
CHIC. 

JAMISON,  Anne.  Singer.  Hollywood  Hotel;  born 
Belfast,  Ireland,  Jan.  24,  1910;  unmarried;  debut  over 
CFRB.    Canada.   1928.      L.   A. 

JARRETT,  Arthur.  Orchestra  leader;  born  Brooklyn. 
N.  Y.  :  married  Eleanor  Holm,  swimming  champion: 
debut   in   Chicago.   1927.      N.    Y. 

JAY,  Lester.  Child  actor;  "Dick  Tracy",  "The 
Gumps";  born  Yonkers,  N.  Y.,  Dec.  1,  1921.  N.  Y. 
JOHNSON,  Arnold.  Orchestra  leader  National  Ama- 
teur Night;  born  Chicago.  March  23.  1893;  married 
Dorothy  Harms,  November,  1919;  debut  in  Detroit, 
1921.      N.   Y. 

JOHNSTONE,  William.  Actor,  "Six-Gun  Justice", 
etc.;  born  Paisley,  Scotland,  Feb.  7;  unmarried; 
debut  over  NBC.   1925.     N.   Y.     - 

56 


KALTENBORN,  H.  V.  News  commentator;  born 
Milwaukee,  Wis.,  July  9,  1878;  married  Baroness 
Olga  Yon  Nordenfly  cht :  two  children;  debut  over 
WJZ.   1922.      N.   Y. 

KANE,  John.  Actor,  "Five-Star  Jones",  etc. ;  born 
Davenport,  Iowa,  August  25;  unmarried;  debut  in 
New    York   City.    1933.      N.    Y. 

KAREN,  Edith.  Soprano;  born  Copenhagen,  Den- 
mark. Aug.  23,  1911;  unmarried;  debut  over  KMOX, 
St.   Louis,  April,   1934.     ST.  L. 

KASSEL,  Art.      Orchestra   leader;  born  Chicago,   Jan. 
18,   1897;  married  lone  Holdridge,   1920;  one  daughter, 
one  son;  debut   in   Chicago.   1927.      CHIC. 
KAUFMAN,    Irving.       Singer    and    actor,    "Lazy    Dan 
the    Minstrel    Man";    born    Syracuse,    N.    Y.,    Feb.    8, 
1899;    married    Belle  Brooks;   two  daughters,   one  son; 
debut    in    New    York   City,    1920.      N.    Y. 
KAVELIN,    Albert.       Orchestra    leader;    born    Samara, 
Russia,    April   14,    1904;   unmarried.      N.    Y. 
KAYE,     Evelyn.      Violinist,     Phil    Spitalny    orchestra; 
born   New  York   City,  Oct.   19,  1914;  unmarried;   debut 
over  WJZ,   1933.     N.   Y. 

KEANE,  Rose.  Actress,  "Dick  Tracy":  born  St. 
Louis,  Mo.  :  debut  on  Collier's  Hour,  1931.  N.  Y. 
KEAST,  Paul.  Baritone;  born  Germantown,  Pa., 
Aug.  31,  1905;  married  Marguerite  Kovall,  1927;  one 
daughter.;  debut  over  WFI.  Philadelphia,  1925.  N.  Y. 
KEMPNER,  Nicholas,  Concert  pianist;  born  Vienna, 
Austria,  July  31,  1894;  unmarried;  debut  in  Boston, 
1923.     N.   Y. 

KENNEDY,  Pat.  Tenor;  born  New  York  City.  June 
12,  1904;  married  Connie  Calahan.  Thanksgiving  Day, 
1934;  debut  New  York  City,  1923.  CHIC. 
KING,  Wayne.  Orchestra  leader;  born  Savannah. 
111.,  Feb.  18,  1901;  married  Dorothy  Janis,  1932;  one 
daughter;  debut  in  Chicago,  1926.  CHIC. 
KINCSLEY,  Herbert.  Singer  and  pianist;  born 
Saugerties,  N.  Y. ,  May  8,  1903;  unmarried;  debut 
over  NBC,    1928.     N.  Y. 

KINSELLA.  Walter.  Actor,  "Dick  Tracy",  etc. ; 
born  New  York  City,  Aug.  16,  1900;  unmarried; 
debut  over    NBC.   1929.      N.   Y. 

KNORR,  Reginald.  Actor,  "Myrt  and  Marge";  born 
Mottville.  Mich..  Sent.  5.  1887;  married  Eleanor  Rella, 
1914;  debut  over  CBS,  1929.  CHIC. 
KOLAR,  Victor.  Conductor  Detroit  Symphony  Or- 
chestra: born  Budapest,  Hungary,  Feb.  12,  1888;  mar- 
ried Lillian  Holdren ;  one  daughter;  debut  on  Ford 
program,    1934.      N.    Y. 

KOSTELANETZ.  Andre.  Orchestra  and  chorus 
leader;  born  St.  Petersburg.  Russia,  Dec.  21,  1901; 
unmarried;  debut  over  Atwater  Kent  hour,  1924. 
N.    Y. 

LA  MARR,  Frank.  Orchestra  leader ;  born  New  York 
City,  Jan.  24,  1907;  unmarried;  debut  over  WFBH, 
1926.      N.   Y. 

LANE,  Priscilla.  Singer,  Waring's  Pennsylvanians ; 
born  Indianola.  Ind.,  June  12,  1917;  unmarried;  debut 
on  Old  Gold  program,  Feb.  4,  1933.  N.  Y. 
LANE,  Rosemary.  Singer,  Waring's  Pennsylvanians ; 
born  Indianola.  Ind..  April  4,  1916;  unmarried;  debut 
on  Old  Gold  program,  Feb.  4,  1933.  N.  Y. 
LANGFORD,  Frances.  Singer  Hollywood  Hotel;  born 
Lakeland,  Fla..  1913;  unmarried;  debut  in  Tampa,  Fla. 
L.   A. 

LATHAM,  Joseph.  Actor,  "Just  Plain  Bill",  "Mrs. 
Wiggs  of  the  Cabbage  Patch",  etc.;  born  Bolivar, 
N.  Y..  July  12;  married  Margaret  Ten  Broeck;  three 
sons,  one  "daughter;  debut  in  1927.  N.  Y. 
LEAF,  Ann.  Organist;  born  Omaha.  Neb.,  June  28, 
1906;  married:  debut  in  Los  Angeles,  1930.  N.  Y. 
LEE,  Loretta.  Singer;  born  New  Orleans,  June  14, 
1914;  unmarried;  debut  in  New  York  City,  January, 
1933.     N.   Y. 

LENNOX,  Elizabeth.  Singer  "Broadway  Varieties"; 
born  Grand  Rapids,  Mich.,  March  16;  married  George 
Hughes;  one  son;  debut  over  WJZ,  1926.  N.  Y. 
LEVY,  Estelle.  Child  actress,  "Mrs.  Wiggs  of  the 
Cabbage  Patch",  etc. ;  born  New  York  City.  June  19, 
1923;  debut  over  NBC,  1927.  N.  Y. 
LITTLE,  Little  Jack  (John  Leonard).  Orchestra 
leader,  singer,  and  pianist;  born  London,  England, 
1900;  married.     N.  Y. 


Ann    Leaf 


Nick    Lucas 


LOMBARDO.  Guy.  Orchestra  leader:  born  London, 
Ontario.    Tune   19;    married.      N.   Y. 

LUCAS,  Nick.  Singer  and  guitarist:  born  Newark. 
N.  T..  Aug.  22,  1897;  married  Catherine  Cifrodella, 
April  22.  1917;  one  daughter;  debut  over  WEBII,  Chi- 
cago.  1922.     N.   Y. 

MACK.  Tommy.  Comedian;  born  New  York  City,  Feb. 
26,  1898;  married  Dorothy  Dijier;  debut  with  Eddie 
Cantor.  Jan.   1.  1934.      N.  Y. 

MARCELLINO,  Muzzy.  Singer-comedian,  Ted  Fio 
Rito's  orchestra:  born  San  Francisco,  Nov.  27,  1913; 
unmarried;  debut  over  KYA.  San  Francisco.  1928. 
CHIC. 

MARR,  Eddie.  Actor,  "Five-Star  Jones",  etc.;  born 
Tersey  City.  Feb.  14.  1900:  married  Maybelle  Austes; 
debut  in  New  York  City,  1925.  N.  Y. 
MARSHALL,  Everett.  Tenor  "Broadway  Varieties"; 
born  Lawrence.  Mass..  Dec.  31,  1902;  unmarried; 
debut  over  Atwater  Kent  hour.  1928.  N.  Y. 
MARTIN.  Freddy.  Orchestra  leader;  born  Cleveland, 
Ohio,  Dec.  9.  1906;  married  Lillian  Rearden.  Dec.  10. 
1930;  one  son;  debut  in  Brooklyn  over  WABC,  October, 
1932.     N.   Y. 

MARTINI,  Nino.  Operatic  tenor;  born  Verona,  Italy, 
Aug.  8.  1904;  unmarried;  debut  over  CBS,  1929.  N.  Y. 
MAURICE,  the  Voice  of  Romance  (Maurice  Abrams). 
Singer;  born  Philadelphia.  Jan.  10.  1912:  unmarried; 
debut  over  WNAT,  Philadelphia,  1927.  N.  Y. 
MAXINE.  (Maxine  Marlowe).  Singer  Phil  Spitalny 
Orchestra:  born  Columbus,  Ohio,  Dec.  31,  1915;  un- 
married; debut  over  CBS,  1934.  N.  Y. 
McALLISTER,  Aeo.  Actress.  "The  O'Neills";  born 
Dallas,  Tex.,  Sept.  19,  1910;  unmarried;  debut  over 
WMCA.  New   York  City,    1929.     N.  Y. 


McCLINTOCK,  Poley.  Comedian.  Waring's  Pennsyl- 
vanians; born  Tvrone,  Pa.,  Sept.  22,  1900;  married 
Yvette  Mitchell;  debut  over  CBS,  Feb.  8,  1933.  N.  Y. 
McCOMB,  Kate.  Actress,  "The  O'Neills";  born 
Sacramento,  Calif.,  Nov.  25,  1881;  widew;  one  son; 
debut  over  NBC.  February.  1930.  N.  Y. 
McCONNELL,  "Smilin'  Ed".  Singer;  born  Atlanta, 
Ga..  Jan.  12,  1892;  married  Ruth  Burroughs,  1929;  one 
daughter;  debut  over  WSB,  Atlanta.  1922.  Write  him 
care  of  station  WKRC,  Cincinnati.  Ohio. 
McGILLAN,  Eugene.  Actor.  "Romance  of  Helen 
Trent",  born  Appleton,  Wise,  married  Lucille  Garon; 
debut  1929.     CHIC. 

MEIGHAN,  James.  Actor,  "Marie,  the  Little  French 
Princess":  born  New  York  City.  Aug.  22,  1906;  debut 
over  WBGS,   1927.      N.    Y. 

MELCHIOR,  Elaine.  Actress,  plays  Ardala  in  "Buck 
Rogers";  born  New  York  City,  Dec.  8,  1909;  debut 
over  WABC.      N.    Y. 

MERMAN,  Ethel.  Singer  "Rhythm  at  Eight";  born 
Astoria,  N.  Y.,  Jan.  16;  unmarried;  debut  over  WUX. 
New   York  City.   1930.      N.    Y. 

MESSNER,  Dick.  Orchestra  leader;  born  New  York 
City,  Dec.  18,  1908;  married  Flora  MacGregor,  Aug. 
14,  1930;  one  child;  debut,  1924.  N.  Y. 
MILLER,  Jack.  Orchestra  leader,  singer;  born  Dor- 
chester, Mass.,  Sept.  4,  1913;  unmarried;  debut  in 
Boston,  1927.     N.  Y. 

MILLS  Brothers.  Vocal  quartet;  all  born  in  Piqua, 
Ohio;  John  in  1910;  Herbert,  1912;  Harry,  1913; 
Donald,  1914;  John  and  Herbert  are  married,  and  John 
has  one  daughter.  Debut  in  Cincinnati,  1930.  N.  Y. 
MOOREHEAD,  Agnes.  "Min"  in  "The  Gumps":  born 
Boston,  Mass.,  Dec.  6,  1906;  debut  over  KMOX,  St. 
Louis.   1928.      N.   Y. 

MORLEY,  Christopher.  Commentator  and  narrator 
"Soconyland  Sketchbook";  born  Haverford,  Pa.,  May 
5,  1890;  married  Helen  Booth  Fairchild;  one  son,  three 
daughters;  debut  over  CBS,  June,  1935. 
MUNN,  Frank.  Tenor,  "Lavender  and  Old  Lace"; 
born  New  York  City.  Feb.  27,  1895;  unmarried;  debut 
in  Newark,  over  WOR.  December,  1923.  N.  Y. 
MURRAY,  Arthur.  Dance  instructor;  born  New  York 
City,  April  4,  1895;  married  Kathryn  Kohnfelder, 
1925;  twin  daughters;  debut  from  Georgia  Tech, 
1917,  the  first  person  to  broadcast  dance  music.  N.  Y. 
MURRAY,  Lyn.  Singer.  "Bill  and  Ginger";  born 
London,  England,  Dec.  6,  1909;  unmarried;  debut  over 
CBS,    1933.      N.    Y. 

NASH,  Joey.     Singer;  born  Brooklyn,   N.  Y.,   June  3. 
1908;  unmarried;   debut  over  WABC.   1931.      N.    Y. 
NAVARA,    Leon.       Orchestra   leader;    born    New    York 
City,   Aug.    16,    1906;   unmarried;   debut   in   New    York 
City.   1932.      N.    Y. 

NELL,  Edward.  Singer:  born  Indianapolis,  Ind.,  Sept. 
6;  married  Mildred  Elizabeth  Taylor;  debut  over 
NBC.  New  York  City.  1932.  N.  Y. 
NELSON,  Marie.  Actress.  "Romance  of  Helen 
Trent";  born  Detroit.  Mich.,  May  14,  1885;  married 
Rodney  Ranous ;  one  daughter;  debut  over  WGN,  Chi- 
cago, 1929.     CHIC. 

NELSON,  Ozzie.  Orchestra  leader;  born  Jersey  City, 
N.  J.,  March  20,  1906;  unmarried;  debut  over  WMCA, 
Feb.   22.   1930.      N.   Y. 

NIESEN,  Gertrude.  Singer;  born  Brooklyn.  N.  Y.. 
July  8;  unmarried;  debut  in  New  York  City,  1932. 
N.   Y. 

NIGHT  SINGER.  Singer;  born  Arlington,  Mass.. 
May  4,  1900;  married  Irene  Wakeling.  1927;  two  chil- 
dren :  debut  over  WOR,  Newark.  N.  Y. 
NILES,  Kenneth  L.  Announcer  Hollywood  Hotel:  born 
Livingston,  Mont.,  Dec.  9,  1906;  married  Nadia  Vlan- 
ova,  1930;  debut  over  KJR,  Seattle,  1927.  L.  A. 
NORTON,  Richard.  Baritone;  born  Sykesville,  Md.. 
March  23.  1909;  unmarried;  debut  over  WBAL.  Balti- 
more.    N.  Y. 

NOVIS.  Donald.  Tenor;  born  Hastings.  England, 
Mar.  3,  1906;  married  Julietta  Burnett;  debut  as  win- 
ner Atwater  Kent  audition,  1929.  N.  Y. 
O'KEEFE,  Walter.  Comedian  and  Master  of  cere- 
monies: born  Hartford.  Conn..  Aug.  18,  1900;  married 
Roberta  Robinson,  June  24,  1932;  one  son;  debut  over 
WJZ.  1926.     N.   Y. 

ORMANDY,  Eugene.  Conductor  Minneapolis  Sym- 
phony Orchestra;  born  Budapest,  Hungary.  1S99; 
married  Steffy  Goldner ;  debut  from  Capitol  Theatre, 
New  York  City,  1922.  Write  him  care  of  station 
WCCO,  Minneapolis,  Minn. 

OSBORNE,  Will.  Orchestra  leader,  singer:  born 
Toronto,  Canada,  Nov.  25,  1905;  unmarried.  CHIC. 
PAIGE,  Raymond.  Orchestra  leader  Hollywood  Hotel; 
born  Wausau.  Wisconsin.  May  18.  1900;  married 
Mary  York.  1932;  debut  over  KHI,  Los  Angeles,  1929. 
L.  A. 

PALMER.  Erne.  Actress,  "Just  Plain  Bill";  born 
near  Albany,  N.  Y.,  June  20;  married  Ross  Alden 
Coram :  debut  in  New  York  City,  1922.  N.  Y. 
PANCHO  (Adolfo  Rcsquellas).  Orchestra  leader:  born 
Buenos  Aires.  Argentina,  Jan.  14.  1900;  married  Mary 
Coyle.  1930;  debut  over  CBS.  1928.  N.  Y. 
PANICO,  Louis.  Orchestra  leader;  born  Naples,  Italy, 
June  21,  1900;  married  Anna  De  Carl,  1921;  two  sons, 
two  daughters;  debut  over  WGES.  Chicago.  1927. 
N.   Y. 

PEARL,  Jack.  Comedian;  born  New  York  City.  Oc- 
tober 29;  married  Winifred  Desborough  ;  debut  in  New 
York   City,    April,    1932.      N.    Y. 

PERKINS.  Ray.  Master  of  ceremonies.  National 
Amateur  Night;  born  Boston,  Aug.  23.  1S99;  married 
Dorothy  Porter;  one  son,  one  daughter;  debut  over 
WJZ,  1925.     N.   Y. 


Gertrude   Niesen 


Bill     Randol 


PICKENS,  Pearl.  Contralto:  born  I.ebo.  Kan..  Feb. 
2  19(16-  married  William  M.  Mitchell  1930;  debut  in 
Topeka.    Kan..   1929.      N.   Y. 

PONS,  Lily.  Operatic  soprano;  born  Cannes,  France; 
unmarried;  debut   over  NBC,   1931.      N.    Y. 

(Continued  on  page  58) 


RADIO    MIRROR 


toon**  ** 


"IV 


Micrfflt* 


rtftf 


Pimples  were 
"ruining  her  life" 


|   "I  had  counted  so  much  on  my  2  "Those  pimples  stayed.  Even 

first  high  school  'prom' !  Then  my  grew  worse.  Then,  I  heard  about 

face  broke  out  again.  I  could  have  Fleischmann's  Yeast.  I  began  to 

died.  My  whole  evening  was  a  flop.  I  eat  it.  Imagine  my  joy  when  my 

came  home  and  cried  myself  to  sleep.  pimples  began  to  disappear! 


Don't  let  adolescent  pimples 
spoil  YOUR  fun 

DON'T  let  a  pimply  skin  spoil  your  good  times 
— make  you  feel  unpopular  and  ashamed. 
Even  bad  cases  of  pimples  can  be  corrected. 

Pimples  come  at  adolescence  because  the  im- 
portant glands  developing  at  this  time  cause 
disturbances  throughout  the  body.  Many  irritat- 
ing substances  get  into  the  blood  stream.  They 
irritate  the  skin,  especially  wherever  there  are 
many  oil  glands — on  the  face,  on  the  chest  and 
across  the  shoulders. 

Fleischmann's  Yeast  clears  the  skin  irritants 
out  of  the  blood.  With  the  cause  removed,  the 
pimples  disappear. 

Eat  Fleischmann's  Yeast  3  times  a  day,  before 
meals,  until  your  skin  has  become  entirely  clear. 


3  "Now  my  skin  is  clear  and  smooth  as  a  baby's.  I'm  being  rushed  by 
all  the  t<>ys.  Mother  says  I  don't  get  any  time  to  sleep!" 


Many  cases  of  pimples  clear  up  within  a  week  or 
two.  Bad  cases  sometimes  take  a  month  or  more. 
Start  now  to  eat  3  cakes  of  Fleischmann's  Yeast 
daily! 

Eat  Fleischmann's  Yeast  as  long  as  you  have 
any  tendency  to  pimples,  for  it  is  only  by  keeping 
your  blood  clear  of  skin  irritants  that  you  can 
keep  pimples  away. 


Copyright,  1935,  Standard  Brands  Incorporated 


by  clearing  skin  irritants 
out  of  the  blood 


57 


RADIO     MIRROR 


im  ROMANCE 

It's  your  EYES  that  invite  men 
—  How  to  frame  your  EYES 
with  long,  seductive  lashes. 

HE'LL  remember  your  eyes — did  they 
charm  or  repel?  There  is  no  need  to 
suffer  from  skimpy  lashes — they  can  look 
long  and  alluring  in  40  seconds  by  merely 
darkening  them  with  either  my  Emollient 
Cake  or  Creamy  Liquid  Winx  Mascara. 
One  application  works  wonders,  I  prom- 
ise— a  complete  change,  giving  your  face  a 
mysterious  charm.  You'll  be  admired  as 
"the  girl  with  beautiful  eyes." 

long,  louexoj  IoaKm. 

I  present  Winx  Mascara  in  two  con- 
venient forms,  Winx  Emollient  (cake)  and 
Winx  Creamy  Liquid  (bottle).  You  can  ap- 
ply Winx  perfectly,  instantly,  easily  with 
the  dainty  brush  that  comes  with  each 
package.  Each  form  is  the  climax  of  years 
of  pioneering  in  eye  beautification — each 
is  smudge-proof,  non-smarting,  tear-proof 
— each  is  scientifically  approved. 

Buy  whichever  form  of  Winx  Mascara 
you  prefer  today.  See  how  quickly  Winx 
glorifies  your  lashes.  Note  it's  supe- 
riority. And  think  of  it — long,  lovely 
lashes   are  yours  *  >. 

so  inexpensively,  I         •  (v 

so  easily.  JLfoWM,    VVrtA. 

WINX 


Winx  Cake  Mascara 
—  for  years  the  most 
popular  form  of  all. 
So  easy  to  apply.  Its 
soothing  emollient 
oils  keep  lashes  soft, 
silky. 


Winx  Creamy  Liq- 
uid Mascara.  Ab- 
solutely waterproof. 
Ready  to  apply. 
No  water  needed. 
The  largest  selling 
STORES       liquid   mascara. 


AT 

10* 


PONSELLE,  Rosa.  Operatic  soprano;  born  Meriden. 
Conn.,  Jan.  23.  1897;  unmarried;  debut  m  New  York 
City.  1927.     N.    Y. 

POWELL,  Dick.  Tenor.  Hollywood  Hotel;  born  Mount 
View,  Ark.,  Nov.  4,  1904;  unmarried;  debut  over  CBS, 
October,   1934.     L.  A. 

PRENTISS,    Ed.      Actor,    "Romance   of    Helen  Trent     ; 
born   Chicago,   111.,  Sept.  9,  1908;  unmarried;  debut   on 
■'Helen    Trent"   program.   January.    1934.      CHIC. 
RANDOL,   Bill.      Announcer,   Fred  Waring  show, 
born  Colorado  Springs.   Col.,  July   7,  1908;  unmarried; 
debut  over  NBC,  September,  1932.     N.  Y.  ,, 

RANDOLPH,  Isabel.  Actress.  "Mary  Marlin  ;  born 
December  4;  widow;  two  daughters;  debut  in  "Roses 
and     Drums"     program,      Chicago,     September,     1931. 

READICK,   Frank.     Actor,    leading   role  in   "The  Sha- 
dow" ;  born  Seattle.   Wash.,  Nov.  t>,  1896.   N.  Y. 
REINHART,    Alice.        Actress,    True    Story    Court    ot 
Human  Relations;  born  San  Francisco,  Calif.,   May  6, 
1913;    unmarried;    debut    over    KYA.    San    Francisco. 

RELLA, '  Eleanor.  Actress,  Billy  in  ''Myrt  .  and 
Marge";  born  Chicago,  Oct.  7,  1897;  married  Reginald 
Knorr.  1914;  debut,  November,  1929.  CHIC. 
RENARD,  Jacques.  Orchestra  leader ;  born  Kiev, 
Russia,  June  15.  1897;  married  Jean  Cohen,  1919. 
three    daughters;    one    son;    debut     in    Boston,    over 

RICH,'  Freddie.  '  Orchestra  leader;  born  New  York 
City,  Jan.  3,  1898;  unmarried;  debut  over  WJZ,  1922. 
N     Y 

RICH,  Louis.  Director  "Land  O'  Dreams",  born  Cleve- 
land, March  16,  1887;  married;  one  son,  two  daughters; 
debut  over  WHK.  1921.  Write  him  care  of  station 
WHK,  Cleveland,  Ohio.  v     , 

ROBERTS,  Kenneth.  Announcer ;  born  New  York 
City,    Feb.    22.    1906;    debut    over    WFCH,    February, 

ROBISON,  Carson.  Actor,  "Bunkhouse  Serenade"; 
born  Chetopa.  Kan.,  Aug.  4;  married  Catherine  A. 
Parrett,  1927;  one  son.  one  daughter;  debut  over 
WDAF,  Kansas  City,  1923.  N.  Y. 
ROGERS,  Will.  Comedian  and  Commentator,  born 
Oolagah,  Indian  Territory,  Nov.  4.  1879;  married 
Betty   Blake,    Nov.    5,    1908;   two    sons,    one   daughter. 

RONSON,  Adele.  Actress,  "Buck  Rogers",  etc. ;  born 
New  York  City.  July  18;  unmarried;   debut  over  CBS. 

ROOSEVELT,      Mrs.      Franklin     D.      {Anna     Eleanor 
Roosevelt):     Commentator;  born  New  York  City,  Oct. 
11      1884;    married    Franklin    D.    Roosevelt    March    17. 
1905;  four  sons,  one   daughter.     N.   Y. 
ROSS,   Evelyn  Genevieve.     Singer,      Do      of  Do-Ke-Mi 
Trio;  born  New  York  City.  Aug.  26,  1907;  unmarried: 
debut  in  Baltimore.  Md..    September,  1925.  N.Y. 
ROSS,    Maybelle.       Singer,    "Re      of    Do-Re:Mi    Trio 
born  New   York  City,  May  23,  1909;  unmarried;  debut 
in  Baltimore,   1925.     N.  Y.  . 

ROTH.  Al.  Orchestra  leader;  born  St  Louis,  Jan.  11, 
1904;  married  Henrietta  Fruend,  Sept.  1,  1926  two 
daughters,    one    son;    debut    over    KMOX,    St.    Louis, 

ROXY^S1.9!1.'  Rothafel).  Master  of  Ceremonies;  born 
Stillwater.  Minn..  1885;  married;  one  daughter ;  debut 
from  Capitol  Theatre,  New  York  City,  1921.  N.Y. 
RUBIN.  Jack.  Comedian  and  actor.  The  O  Neills  , 
born  Warsaw.  Poland,  Dec.  19,  1 898 :  married  Aranka 
Kraus-  two  sons,  one  daughter;  debut  over  WOK. 
Newark,   June,   1934.      N.    Y.  . 

RUBINOFF,  Dave.  Violinist;  born  Gradno.  Russia, 
unmarried;    debut    with    Rudy    Vallee    program,    1930. 

RUSH  Ford.  Announcer;  born  Columbia.  Miss..  April 
7  1894;  married  Louise  Bostelman,  1912;  one  son; 
debut  in  San  Francisco,  1918.  N.  Y. 
RYAN.  Pat.  Child  actor.  "Mrs  Wiggs  of  the  Cab- 
bage Patch";  born  London.  England,  Feb.  2=,  1923, 
debut   over  CBS,   1929.      N.    Y  „„,+„„ 

SANDERSON,  Julia.  Singer  and  comedienne,  partner 
of  Frank  Crumit ;  bom  Springfield,  Mass..  Aug.  22. 
1887;  married  Frank  Crumit,  July  1,  1927;  debut  over 
"NBC     1929       N     Y 

SARGENT)  Kenneth,  Singer  Casa  Loma  Orchestra; 
born  Centralis,  111.,  March  3,  1906;  married  Dorothy 
Morelock,    Feb.    23,    1928;    debut    in    New    York    City, 

SAVITT.   Jan.      Orchestra    leader;   born   Russia.    Sept. 

4  1909;  unmarried;  debut  in  early  days  of  radio  over 
WOO,   Philadelphia.     N.   Y. 

SCHERBAN.  George.  Orchestra  leader;  born  Petio- 
grad,  Russia,  Oct.  26,  1897;  married.  1919;  debut  over 

SCHUMANN,  Henrietta.  Pianist;  horn  Schaulen, 
Russia.    June    28,    1909;    unmarried;    debut    over    NBC, 

SCHUSTER',  Mitchell.  Orchestra  leader;  born  War- 
saw,    Poland.    Oct.    4.     1906;    unmarried;    debut    over 

SEDELL,"Amy.'  Actress.  "Mrs.  Wiggs  of  the  Cab- 
bage Patch";  born  New  York  City.  June  16;  unmar- 
ried; debut  over  CBS,  1927  N  Y. 
SEGAL  Vivienne.  Soprano  Melodiana  ;  born  1  lula- 
delphia,  Pa.,  April  19;  unmarried  N.  Y. 
SHARBUTT,  Dell.  Announcer;  born  Fort  worth, 
Texas  Feb  16,  1910;  unmarried;  debut  over  WBAP, 
Fort  Worth,   1928.      N.    Y.  , 

SHELLEY,    William.       Actor.    "Buck    Rogers.;    born 
Syracuse     N     Y,    July    17;   unmarried;   debut    in    New 
York  City,    1933.      N.   Y. 
SHERR     Norm.       Singer;    born    Waupaca,    Wis.,    Oct. 

5  1905 •  married  Winifred  Smith.  May  25,  1927;  debut 
over  WBBM.  Chicago.  1926.  CHIC. 
SHILKRET,  Jack.  Orchestra  leader;  born  New  York 
Citv  Oct.  13;  married  Rose  Isaacs.  June  4,  1922;  one 
daughter,  one  son;  debut  over  WIIN,  1923  N.  Y. 
SHILKRET.  Nat.  Orchestra  leader;  born  New  York 
City  Jan  1,  1895;  married  Anne  Fruston.  March  24, 
1914';    one    son;    debut    over    WEAF    in  early    days    of 

SMART.  Jack.  Actor,  March  of  Time.  etc. ;  born 
Philadelphia,  Nov.  27.  1902;  married  Alice  Coy. 
July  ll!  1931 ;  debut  over  WPDQ,  Buffalo.  1924.  N.  Y. 
SMITH  Earl.  Singer,  member  Four  Eton  Boys  quar- 
tet ■  born  Marinette.  Wis..  June  29.  1898;  married 
Viola  Blakely.  March  17,  1929;  debut.  1930.  N.  Y. 
SMITH,  Kate.  Singer;  born  Greenville,  \a.._May  1. 
1908;  unmarried;  debut  over  CBS.  1931.  N.  Y. 
SMITH  Oliver.  Tenor  "Melodiana";  born  Slocum. 
Mo  April  9;  married  Juanita  Watt.  1926;  one  child ; 
debut  in  Chicago.  1923.     N.   Y;. 

SORIN.  Louis.  Comedian  with  Walter  OKeefe:  born 
New  York  City.  Sept.  21.  1893;  married  Lenora  Wein ; 
debut  with  Fanny  Brice.  1933.  NY. 
SOSNIK,  Harry.  Orchestra  leader;  born  Chicago, 
July  13,  1906;  unmarried;  debut  in  Chicago,  1923. 
CHIC.  ,,_,       _  ..      , 

SPENCER,  Edith.  Actress;  The  Gumps  ;  born 
Omaha.  Neb..  May  14;  married  Frank  J.  Hettenck; 
debut  over  WTAM.  Cleveland,  1929.     N.  Y. 


{Continued  from  page  56) 


SPITALNY,  Phil.  Orchestra  and  chorus  leader;  born 
Warsaw,  Poland,  Nov.  7,  1895;  married;  debut  over 
WTAM,    Cleveland,    1920.      N.    Y. 

STAFFORD.  Hanley.  Actor.  True  Story  Court  of 
Human  Relations,  etc.;  born  England,  Sept.  22.  1900; 
married  Bernice  Bennett,  actress;  debut  over  KFI, 
Los  Angeles,   1931.      N.   Y. 

STEHLI,  Edgar.  Actor,  "Buck  Rogers";  born  Lyons, 
France,  July  12,  1884;  married  Emilie  Charlotte  Green- 
ough,  1923;  one  son,  one  daughter;  debut  over  CBS, 
1929.      N.   Y. 

STEVENS,    Carlyle.      Announcer;    born    Parkhill,    On- 
tario,   May  23,   1907;  unmarried.      N.    Y'. 
STEVENS,  Leith.    Orchestra  leader;  bom  Mt.  Moriah. 
Mo..  Sept.  13,  1909;  married;  debut  over  WHB,  Kansas 
Citv.    1923.     N.  Y. 

STOLL,  Georgie.  Orchestra  leader  for  Bing  Crosby; 
born  Minneapolis,  Minn.,  May  7,  1905;  married;  debut 
over  NBC  from  Hollywood,  1933.  L.  A. 
STRATTON,  Chester.  Actor.  "Mickey  of  the  Circus"; 
born  Paterson.  N.  J.,  July  31,  1912;  unmarried;  debut 
over  WMCA,  1932.     N.  Y. 

STRAUS,  Robert.  Actor,  "Mrs.  Wiggs  of  the  Cab- 
bage Patch";  born  Chattanooga.  Tenn..  March  28,  1885; 
unmarried;  debut  over  NBC,  February,  1931.  N.  Y'. 
STYLES,  Hallie.  Singer;  born  Stockton.  Calif.,  March 
25,  1904;  unmarried;  debut  over  an  international  hook- 
up originating  in  Paris,  France,  1929.  N.  Y. 
SULLY,  Eve.  Comedienne,  partner  of  Jesse  Block; 
born  New  Y'ork  City,  Jan.  5,  1910;  married  Jesse  Block, 
March  11,  1929;  debut  on  Vallee  program,  1932.  N.  Y. 
TANSEY,  Jimmy.  Actor.  "The  O'Neill's;  born  Omaha, 
Neii..  July  20,  1910;  unmarried;  debut  over  WLS, 
Chicago.    1929.       N.    Y. 

TAYLOR,  Davidson.  Announcer ;  born  Shelbvville, 
Tenn..  Feb.  26,  1907;  unmarried;  debut  over  WHAS, 
Louisville,  Ky. ,  September,  1929.  N.  Y. 
TAYLOR,  F.  Chase.  Comedian,  "Colonel  Stoopnagle" 
in  Colonel  Stoopnagle  and  Budd;  born  Buffalo,  N.  Y\, 
Oct.  4,  1897;  married  Lois  De  Ridder,  1919;  one  son; 
debut  over  WMAK,  Buffalo,  1925.  N.  Y. 
THORNTON,  Gladys.  Actress.  True  Story  Court  of 
Human  Relations,  etc.;  born  Madison.  Fla.,  March  8; 
unmarried;  debut  over  WOR,  Newark,  1929.  N.  Y. 
TOURS,  Frank.  Orchestra  leader  Gulf  Headliners; 
born  England;  married  Helen  Clark;  three  daughters, 
two  sons.     N.  Y. 

TRAVERS,    Vincent.     Orchestra  leader;  born  Feb.   14, 
1903;  unmarried;  debut  over  WIP,  1923.      N.   Y. 
TROUT,    Robert.        Announcer ;     born    Wake    County, 
N.   C.   Oct.   IS,   1908;  married   Margaret  J.   Burt.    Sept. 
19,    1933;   debut  over  WJSV,   Washington,    September, 

1931.  N.   Y. 

UTTAL,  Fred.  Announcer,  actor;  born  New  Y'ork 
City.  July  28,  1906;  unmarried.  N.  Y. 
VAIL,  Myrtle.  Actress,  Myrt  in  "Myrt  and  Marge"; 
born  Joliet.  111.,  Jan.  7,  1894;  previously  married  to 
George  Damerel;  one  son,  one  daughter  (Donna 
Flamerel)  ;  debut  in  Chicago,  Nov.  1.  1931.  CHIC. 
VAN,  Vera.  Singer;  born  Marion.  Ohio.  Feb.  20, 
1915;  unmarried;  debut  over  KHJ,  Los  Angeles,  1922. 
N.   Y. 

VAN  ZANTE,   Phil.     Actor,   "Five-Star  Jones";   born 
Amsterdam,    Holland.    Oct.    3,    1905;   married   Kathleen 
Hough;  debut  in  Pittsburgh,  1927.     N.  Y. 
VELAS,  Esther.     Orchestra  leader;  born  Milan.  Italy. 
Jan.    28,   1903:    married    Frank   Nongo;  debut   in   Swit- 
zerland. 1922;  U.  S.  debut,   for  CBS,  1932.     N.  Y. 
VELAZCO,  Emil.    Orchestra  leader;  born  Mexico  City, 
Mexico.    Oct.    20,    1898;    married    Lucy    Carman.    1930; 
one  son;  debut  from   Duluth,    1921.      N.   \\ 
VENUTA,   Benay.      Singer;    born   San   Francisco.    Jan. 
27,   1913;  unmarried;  debut   over  KPO,   San  Francisco, 
1930.      N.    Y. 

VOICE  OF  EXPERIENCE  (Marion  Sayle  Taylor). 
Born  near  Louisville,  Ky.,  August  16,  1SS9;  debut  in 
early  days  of  radio  over  local  station;  for  CBS  in 
1933.      N.    Y. 

VON  ZELL,  Harry.  Announcer:  born  Indianapolis. 
Ind. .  July  11.  1906;  married  Minerva  McGarvey;  one 
son;  debut  New  Y'ork  City.  1926.  N.  Y. 
WALL,  Lucille.  Actress,  True  Story  Court  of  Human 
Relations,  etc.;  born  Chicago,  Jan.  IS;  unmarried; 
debut  over  WJZ,   1927.      N.   Y. 

WALLER,  Fats.  Pianist,  singer;  born  New  York  City, 
May  21.  1904;  married;  three  children;  debut  over 
CBS.   1933.      N.    Y. 

WALTER,  Wilmer.  Actor.  "The  Gumps".  True  Story 
Court  of  Human  Relations,  etc. ;  born  Philadelphia. 
Pa..  Feb.  9;  widower:  debut  on  third  True  Story  pro- 
gram over  WOR.   1927.      N.  Y. 

WARING,  Fred.  Orchestra  leader,  Waring's  Penn- 
sylvanians;  born  Tyrone,  Pa..  Tune  24.  1900;  married 
Evelyn    Nair,    1933;    one    daughter;    debut    over    CBS. 

1932.  N.    Y. 

WARING.  Tom.  Singer  and  pianist.  Waring's  Penn- 
sylvanians;  born  Tyrone.  Pa..  Feb.  12.  1902;  unmar- 
ried; debut  over  CBS,  1932.     N.    Y'. 

WARNOW.  Mark.  Orchestra  leader:  born  Monastr- 
hisht,  Odessa.  Russia.  April  10.  1901;  married  Sylvia 
Rappaport.  1924;  one  son.  two  daughters;  debut  over 
CBS,   1929.      N.   Y. 

WATSON.  Milton.  Baritone;  born  Salinas.  Calif., 
Sept.  8.  1903;  married  Peggy  Bernier,  July  20,  1927; 
one   daughter.     N.  Y. 

WAY,  Karl.  Actor.  "Myrt  and  Marge";  born  Mac- 
Gregor.  Iowa.  June  2.  1885:  married.  1908;  one  son; 
debut  over   KYW.   1929.      CHIC. 

WEEKS.  Barbara-  Actress.  "Six-Gun  Justice";  born 
Binghamton,  N.  Y'..  Oct.  17.  1906;  unmarried:  debut 
in   Portland.   Maine.   1929.      N.   Y. 

WEST,  Jane.  Actress.  "The  O'Neills":  born  nuiii- 
boldt,  Tenn..  Feb.  4.  1S91  ;  married  Harold  Effing: 
twin  daughters;  debut  over  WMCA.  December.  1930. 
N.   Y. 

WEVER.  Ned.  Actor,  leading  role  in  "Dick  Tracy'  ; 
born  New  Y'ork  Citv.  April  27,  1902;  unmarried;  debut 
over  CBS.    1929.      N.   Y'. 

WILE,  Frederic  William.  News  Commentator ;  born 
La  Porte.  Ind..  Nov.  30.  1S73:  married  Ada  Shakman, 
May  14,  1901;  two  daughters,  one  son;  debut.  1923. 
N.    Y'.  _ 

WOOLERY,  Pete.  Singer;  born  Wilmington,  Del.. 
April  24,  1901;  unmarried:  debut  over  WHN,  1926. 
N.    Y. 

WOOLLCOTT.  Alexander.  Commentator ;  born  Pha- 
lanx. N.  J..  Jan.  19.  1887;  unmarried;  debut  over  CBS, 
I  ".in       N.    Y'. 

WORTH,  Betty.  Actress.  True  Story  Court  of  Human 
Relations,  etc.;  born  New  Y'ork  City.  July  6.  1911;  un- 
married: debut  on  March  of  Time.  1932.  N,  Y". 
WRAGGE,  Eddie.  Actor,  "Bobby  Benson  and  Sunny 
Tim";  born  New  Y'ork  City.  Dec.  17,  1919;  unmarried: 
debut  over  YVJZ.    1927.      N.   Y. 

WRIGHT,  Cobina.  Soprano  "Your  Hostess  :  born 
I  akeview,  Ore.  Sept.  20;  previously  married;  one 
daughter;  debut  over  WINS.  1932.  N.  Y 
YORKE,  Ruth.  Actress.  "Marie,  the  Little  French 
Princess",  etc.;  born  New  Y'ork  City,  Sept.  10.  1909; 
married  David  L.  Midnitzky.  Sept.  18,  1S32;  debut 
over  WPCH.  1929.     N.   Y. 


58 


RADIO     MIRROR 


J\low  I  go  to  the  Movies  with  them 


39 


"Just  that  one  change  in  my  diet 

has  changed  everything  for  me!" 

.  .  .  Mrs.  H.J.J,  writes 


"After  my  day's  work  I  felt  too  tired  to  move" 


'T  WANT  you  to  know  about  my  ex- 

J_  perience  because  I  hope  you  can  tell 

others  about  it  in  your  advertisements. 

"I  used  to  wonder  how  so  many  wo- 
men managed  to  do  a  day's  housework 
and  then  go  out  in  the  evening.  After  my 
work  I  felt  too  tired  to  move.  If  our  little 
girl  wanted  to  go  to  the  movies  my  hus- 
band had  to  take  her  alone. 

Growing  Apart 

"I  could  see  where  I  was  losing  out  on  the 
fun  and  companionship  of  my  husband  and 
daughter,  but  I  felt  too  miserable  and  irritable 
to  do  anything  about  it. 

"One  day  I  read  in  your  advertisement  about 
drinking  two  glasses  of  orange  juice  a  day  and 
how  you  couldn't  feel  your  best  without  the 
vitamins  and  so  on  that  orange  juice  contains. 
I  knew  my  diet  wasn't  as  good  as  it  might  be. 
Anyway  I  started. 

Tired  Feeling  Goes 

"A  few  days  later  I  noticed  I  was  less  tired 
than  usual,  but  I  thought  it  might  be  a  light 
day.  But  it  wasn't  long  until  I  seldom  had 


"I'm  really  having  fun  with  my  family  again" 


that  draggy  feeling  in 
the  evening. 

"Now  none  of  us 
would  miss  our  break- 
fast and  supper  glasses 
of  orange  juice  for  anything.  I'm  really 
having  fun  with  my  family  again.  Just  that 
simple  change  in  my  diet  has  changed  every- 
thing for  me." 

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calcium)  in  maintaining  youthful  vigor. 
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gives  more  than  200  delightful  ways  to  serve 
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Name- 


Street- 


City- 


State- 


:J 


59 


CHE  R.AMY 

April 
SkoW€rs 


TALC 


jrjf 


#%>) 


\«, 


m  ©y 


$0, ' 


r 


Ihere'S  glorious  fragrance  —  the  perfume 
of  youth  —  in  April  Showers  Talc.  There's 
luxury  supreme  in  its  soothing,  smoothing 
touch.  Yet  the  cost  is  low  for  quality  so  high. 

No  ivonder  it's  the  most  famous  and 
best  loved  talcum  powder  in  the  world! 

Cxx/uvcaJJCc  •  •  •  D^jlL 


RADIO    M IRROR 

No  Time  To  Be  Lazy 

{Continued  from  page  29) 


midgets  sing,  but  Russian  midgets — that's 
different." 

So  for  a  season  it  was  Jenny  Eddy  and 
her  Russian  midgets.  Dressed  in  baggy 
Russian  blouses  and  trousers,  and  sup- 
plied with  flowing  black  beards,  Itsky  and 
Philotsky  would  break  in  upon  Miss 
Eddy's  act  from  their  posts  in  the  rear  of 
the  gallery.  Singing  with  her,  they  would 
come  down   to  the  front  of  the  gallery. 

Then,  when  the  song  was  over,  they 
would  rush  downstairs,  out  of  the  theater, 
back  to  the  stage  entrance,  and  appear  on 
the  stage  for  the  rest  of  the  act.  Audiences 
liked  them  (although  there  was,  perhaps, 
some  doubt  as  to  whether  or  not  they 
really  were  midgets),  and  that  season 
took   the  troupe  as  far  west  as  Chicago. 

By  the  time  Jenny  Eddy  brought  them 
back  to  Syracuse,  to  play  in  the  local 
theater,  Itsky  should  have  been  a  hard- 
ened trouper.    But  he  wasn't. 

He  was  only  seven  years  old,  remember, 
and  the  life  of  a  vaudeville  performer  in 
those  days  was  a  matter  of  long  rides  in 
stuffy  coaches,  meals  snatched  hurriedly 
in  some  second-rate  cafe  or  not  at  all,  en- 
gagements in  antiquated,  barn-like  thea- 
ters where  in  order  to  wash  your  face  you 
had  to  break  the  ice  on  the  horse-trough 
in  the  alley  outside  the  stage-door.  Troup- 
ing  had  already  lost  its  glamor  for  Irv- 
ing Kaufman. 

THE  week  in  Syracuse  was  like  a  tanta- 
lizing glimpse  of  a  heaven  which  he 
had  thrown  away.  The  familiar  streets,  the 
Kaufman  house  with  its  lawn  and  shade- 
trees,  his  own  room,  the  comfortable  at- 
mosphere of  home — the  life  of  a  Russian 
midget  didn't  amount  to  much  compared 
to  all  these. 

The  Syracuse  engagement  came  to  an 
end.  Jenny  Eddy  and  her  Russian  mid- 
gets were  on  their  way  to  Troy,  or  would 
have  been  if  Itsky  hadn't  been  missing. 
The  train  was  in  the  station,  puffing  im- 
patiently. Philotsky  was  there,  standing 
beside  Miss  Eddy.  The  Kaufman  familv 
was  there,  ready  to  say  goodbye.  But  It- 
sky had  suddenly  disappeared. 

'All  aboard!"  the  conductor  shouted. 
Miss  Eddy  and  one  midget  boarded  the 
train. 

"We'll  try  to  find  him  and  get  him  to 
Troy  in  time  for  the  performance!"  Mr. 
Kaufman  promised;  and  the  train  pulled 
out. 

They  found  Itsky  at  home,  hiding  be- 
hind the  kitchen  stove  and  looking  appre- 
hensive. He  was  just  beginning  to  realize 
what  a  frightful  thing  he  had  done:  de- 
liberately missed  the  train  and  spoiled  the 
act.  Of  course  he  would  be  punished.  He 
supposed  he  deserved  it. 

But  Mr.  Kaufman  didn't  punish  him. 
He  didn't  even  scold  him.  He  just  asked, 
"Was  it  as  bad  as  all  that,  Irving?  Why 
didn't  you  tell  us?  We  wouldn't  force 
you  to  do  something  you  hated." 

That  accomplished  what  no  amount  of 
scolding  would  have  done.  No,  it  wasn't 
as  bad  as  that,  and  Irving  knew  it.  He'd 
been  a  baby,  a  silly  spoiled  baby.  He 
wouldn't  be  surprised,  Irving  thought,  if 
he  had  ruined  his  whole  life.  Nobody 
would  ever  rely  on  him  again.  He  hung 
his  head,  wishing  miserably  that  he  hadn't 
missed  that  train. 

"You  can  catch  the  next  train  and  be 
in  Troy  in  time  for  the  performance,"  his 
father  said,  "but  you  don't  have  to,  Irv- 
ing, if  you  don't  want  to." 


Irving,  Itsky  once  more,  grabbed  his 
hat.  His  suitcases  were  still  at  the  sta- 
tion, where  he  had  left  them  when  he  ran 
home.    "I  want  to!    You  bet  I  want  to!" 

Two  more  years  of  trouping  with  Jenny 
Eddy  followed;  then,  when  he  was  nine, 
Irving  joined  the  Forepaugh-Sells  circus, 
as  boy  soloist  with  a  fifty-piece  band. 
They  let  him  ride  a  white  horse  in  the 
parade,  too,  carrying  a  spear,  and  as 
every  nine-year-old  boy  will  understand 
at  once,  the  parade,  not  the  singing,  was 
the  important  part  of  that  job. 

Two  years  with  Forepaugh-Sells;  then 
a  contract  for  a  similar  act  with  the  great 
Ringling  circus.  Irving  felt  that  he  had 
really  arrived,  at  the  age  of  eleven.  But 
he  hadn't  reckoned  with  the  tragedy  which 
befalls  every  boy  singer.  He  appeared 
just  once  in  Ringling's  circus.  He  stood 
up  to  sing  his  solo,  opened  his  mouth — 
and  nothing  came  out  except  a  ludicrous 
squeak.    His  voice  was  changing. 

The  next  two  or  three  years,  although 
they  constitute  the  single  break  in  Irv- 
ing's  career  as  an  entertainer,  were  never- 
theless busy  ones. 

While  his  voice  was  making  up  its  mind 
whether  to  be  bass,  baritone,  or  tenor,  he 
remained  in  Syracuse,  working  at  various 
temporary  jobs — running  elevators,  grind- 
ing type  in  a  typewriter  factory,  operat- 
ing a  machine  in  a  knitting  factory.  He 
finally  turned  out  to  be  a  baritone,  and 
once  more  he  was  ready  for  the  stage. 

Irving  Kaufman's  history  from  then  on 
is  also  a  history  of  the  changes  which 
have  taken  place  in  the  entertainment 
world  since  the  day  when  the  first  moving 
picture  was  shown.  Irving's  first  job  upon 
his  re-entry  into  show  business  was  to 
sing  in  nickelodeons — "oleo  singer"  was 
the  professional  name.  While  he  sang, 
colored  slides  were  thrown  upon  the 
screen.  Irving  had  several  nickelodeons 
on  his  list  where  he  sang  every  evening, 
carrying  his  slides  with  him  from  one 
theater  to  another. 

Then  came  the  palmy  days  of  the  pho- 
nograph industry,  when  a  phonograph 
was  as  much  a  part  of  every  home  as  a 
radio  is  today;  and  Irving  began  to  be 
really  busy.  Soon  he  was  recording  for 
nearly  every  company  in  New  York,  un- 
der ten  different  names — ten,  more  or 
less;  he  doesn't  remember  now  exactly 
how  many  he  had.  He  was  the  anony- 
mous soloist  on  many  a  dance  record,  as 
well. 

RADIO  came  along.  At  first  Irvin« 
didn't  think  much  of  it.  He  was  still 
busy  making  records.  One  day  he  heard 
his  own  voice  coming  over  a  receiving 
set,  a  record  being  played  in  a  studio. 

"Well,"  he  thought,  "if  they're  going  to 
broadcast  my  voice  anyway,  it  will  be 
better  if  I  do  the  broadcasting  in  person." 

That  was  in  1920.  Since  then  Irving 
has  sung  and  acted  over  the  air  in  the 
interests  of  twenty  sponsors.  He  has 
been  with  his  present  sponsor  for  four 
years.  And  even  on  the  Lazy  Dan  pro- 
gram he  is  a  little  bit  busier  than  you'd 
expect. 

The  astonishing  mobility  of  his  voice 
and  his  talent  for  mimicry  make  it  pos- 
sible for  him,  by  himself,  to  sustain  the 
illusion  that  there  are  two  or  three  peo- 
ple before  the  microphone,  and  not  only 
does  he  play  the  title  role  but  those  of 
Mr.  Jim  and  all  the  other  incidental  char- 
acters of  the  script  as  well! 

Lazy?    Not  Lazy  Dan! 


60 


RADIO    M IRROR 


BOX  THEATRE 


changes   its    broadcast    hour  to 

FRIDAY  NIGHTS 

NBC  BLUE  NETWORK 


NOW  you  can  listen  to  tins 
delightful  radio  program 
at  a  more  convenient  time. 
Palmolive's  famous  series  of 
one-hour  musical  dramas  is  now 
on  the  air  every  FRIDAY  night. 
Over  a  coast-to-coast  NBC  Net- 
work. (Please  see  Friday  list- 
ings in  this  issue  for  your  local 
time  and  station.) 

Look  forward  to  the  same 
wonderful  performances  you 


have  enjoyed  on  Tuesday  nights. 
The  same  clever  adaptations 
from  favorite  stage  produc- 
tions. The  same  brilliant  all-star 
cast  of  radio,  concert  and  opera 
headliners  .  .  .  Francia  White, 
James  Melton,  Theodore  Webb, 
Jan  Peerce,  Florence  Vickland, 
etc.  .  .  .  together  with  the  Palm- 
olive  30  piece  orchestra  and  the 
glorious  Palmolive  Chorus  of 
20  voices. 


The  Palmolive  Beauty  Box  Theatre  is  brought  to  you 
by  PALMOLIVE  — the  Beauty  Soap  made  with  gentle 
Olive  and  Palm  Oils  to  keep  skin  lovely. 


COMING  ATTRACTIONS 


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STUDENT    PRINCE 
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BLOSSOM  TIME 
THE  RED  MILL 
NEW  MOON 
DU  BARRY 
NATOMA 


Thrill 


ing  new 


PALMOLIVE 
CONTEST! 

"FOR  BEAUTY'S  SAKE" 
EVERY  WEEK  *7000    '" 


CASH 


1000  other  prizes! 

A  contest  so  simple,  so  easy,  and 
such  fun  to  do !  In  addition  to  the 
first  prize  of  $1000  in  cash,  there 
are  1000  other  prizes.  Don't  fail 
to  listen  in  for  complete  details. 


RADIO     MI RROR 


The  Great  Radio  Murder  Mystery 


leaving  Lee  and  Sidney  to  follow  him 
more  slowly,  content  to  linger  a  little  in 
the  comparative  coolness  of  the  hospital 
corridors. 

"Take  me  home,  Lee,"  Sidney  said 
wearily,  and  they  began  to  walk  toward 
the  subway. 

Thomas  waited  a  moment,  rang  for  a 
nurse,  bit  off  the  end  of  a  fat  cigar  and 
stuffed  it  between  stained  teeth.  When 
the  nurse  came,  he  asked  her  to  take  him 
to  see  Tony  Letour. 

Tony  was  lying  on  a  cot  in  the  general 
ward,  a  long  wide  room  down  which 
stretched  numberless  rows  of  patients 
whose  nerves,  frayed  by  endless  days  of 
September  heat,  kept  them  tossing  and 
groaning. 

Thomas  shook  Tony  until  he  opened  his 
bloodshot  eyes.  As  they  focused  on  the 
detective  they  grew  wide  in  momentary 
fright. 

"Smart  guy,  aren't  you!"  Thomas 
growled     without     wasting     preliminaries. 


(Continued  from  page  37) 

The  detective  shook  a  stubby  forefinger 
at  Tony.  "I'll  be  back  in  the  morning, 
and  don't  try  to  get  away  because  I'm 
going  to  station  a  man  to  watch  you.  No 
more  of  your  suicide  tricks."  He  backed 
away,  turned  and  walked  down  the  cen- 
ter aisle  without  a  glance  at  the  drawn, 
tortured  faces  on  either  side  of  him. 

FLASH'S  descent  on  the  offices  of  the 
Dispatch  was  made  significant  by  the 
fact  that  the  publisher  was  waiting  for  it 
with  a  fury  that  had  long  since  reached 
the  boiling  point. 

He  met  the  reporter  with  a  laugh  that 
held  all  the  venom  of  a  thwarted  em- 
ployer. 

"Come  in,  Mr.  Hanlon,"  he  ordered. 
"Sit  down  while  I  tell  you  how  much  I 
enjoyed  your  radio  program  tonight." 

Flash  sat  in  the  green  leather  club  chair 
usually  reserved  for  special  clients.  His 
eyes  brooded  on  the  publisher. 

"Okay,   Russell,  get  it  off  your  mind," 


"No,  you  don't  want  to  lose  me,  do  you? 
Well,  I  meant  what  I  said.  I'm  leaving. 
Russell,  your  ace  reporter  is  walking  out 
on  you  for  good.  And  when  radio  has 
put  newspapers  out  of  business,  you'll 
know  you  did  your  bit  to  help  it."  He 
turned,  his  thin  nostrils  dilating  in  deter- 
mination, and  walked  from  the  office.  He 
did  not  stop  unt'il  he  was  in  his  own  rooms 
in  a  midtown  brownstone  building. 

Throwing  his  hat  on  a  chair,  he  turned 
on  the  light,  opened  the  liquor  cabinet, 
and  filled  a  tumbler  with  Scotch  and 
soda. 

"To  the  Flash  Hanlon  radio  program," 
he  drank. 

It  was  nearly  three  before  he  went  to 
bed,  but  he  was  up  again  and  dressed  be- 
fore ten  in  the  morning,  his  head  throb- 
bing from  the  whiskey. 

AT   ten    thirty,    he   was   seated    in   the 
waiting    room    of   Doctor   Germain's 
office.     At   eleven    the   cold   hard    stetho- 


What   Has  Gone   Before 


WMACKSTAGE  at  the  opening  broadcast  of  Night  Club 
JKw  Revue,  radio's  new  program,  Gail  Richard,  star  of  the 
show  was  shot  and  killed.  Members  of  the  cast  were  under 
suspicion.  Sidney  Abbott,  in  love  with  Lee  Banks,  announcer, 
had,  quarreled  with  Gail  Richard  that  afternoon.  Bobby  Sharpe, 
Gail's  ex-vaudeville  partner  openly  admitted  his  dislike  of  the 
dead  woman.  Tony  Letour,  production  manager,  was  jealously 
in  love  with  Gail.  One  immediate  clue  for  the  police,  repre- 
sented by  Detective  Dan  Thomas,  was  a  white-haired  stranger 
who  had  visited  Gail  in  her  dressing  room  while  Sidney  was 
there.  Gail  had  given  him  money  before  driving  him  out  at 
the  point  of  a  gun.  This  same  stranger  was  chased  down  the 
alley  right  after  the  murder  by  Lee  Banks  and  Flash  Hanlon, 
ace  reporter  for  the  Dispatch  and  a  radio  star  with  his  own 
program.  Later,  another  clue  developed  when  Lee  and  De- 
tective Thomas  caught  Bobby  Sharpe  in  Gail's  apartment, 
stuffing  into  his  pocket  I.  O.  U.s  he  had  given  to  Gail  for  loans. 
"She  gave  me  the  money  because  I  knew  she  was  married  to 
Professor  Halsey" :  Bobby  explained.  "Professor  Halsey  is  the 
white-haired  stranger  you're  trying  to  find."  Because  Sidney, 
who  was  out  of  work  since  the  program  had  gone  off  the  air, 
wouldn't  marry  him  until  she  was  cleared  of  suspicion  in  the 
murder,  Lee  set  out  to  find  Halsey,  with  the  help  of  Flash  Han- 
lon. They  found  him,  but  he  was  dead.  "Murdered!"  Flash 
exclaimed,  hurrying  back  to  the  studio  to  put  the  sensational 
news  on  the  air.  Lee,  heartsick,  showed  Sidney  the  handker- 
chief he  had  found  by  the  Professor's  body  and  recognised  as 
hers.  Sidney  admitted  ownership,  but  explained  why  she  had 
gone  to  see  the  Professor,  and  convinced  Lee  that  she  hadn't 
killed  him.  Their  troubles  weren't  over,  however,  for  the  real 
murderer  was  still  at  large.  After  his  broadcast,  Flash  met  De- 
tective Thomas  who  was  fuming  at  being  scooped  on  the  mur- 


der of  Professor  Halsey.  Flash's  publisher  was  angry  too,  be- 
cause the  radio  audience  had  heard  the  news  before  the  paper 
had  come  out  with  the  story.  But  Flash  slept  well  that  night. 
7  he  next  morning  he  went  to  see  a  doctor  about  his  heart 
which  had  been  bothering  him.  "Take  a  rest,"  the  doctor  ad- 
vised. "Maybe  I  will,"  Flash  conceded.  Tony  Letour  found 
himself  out  of  a  job  after  Gail's  death.  Reading  that  Bobby 
Sharpe  had  borroived  money  from  Gail,  he  went  to  see  Bobby, 
whom  Thomas  was  holding  in  prison.  Tony  felt  that  he  had  a 
perfect  right  to  ask  Bobby  for  money  since  Gail  had  secretly 
been  Mrs.  Tony  Letour  for  some  time.  "You're  crazy  to  ask 
me  to  give  that  money  back  to  you,"  Bobby  snarled.  "And 
don't  argue  or  I'll  tell  the  whole  world  you  were  married  to 
Gail,  married  to  a  bigamist."  Stunned  by  Bobby's  knowledge  of 
the  secret  marriage,  Tony  went  to  a  bar  and  shot  himself  after 
writing  a  farewell  note.  While  Tony  had  a  last  drink,  Flash 
led  Sidney,  whom  he  had  hired  to  sing  on  his  program,  and 
the  cab  driver  who  had  been  parked  in  front  of  the  studio  the 
night  of  the  murder,  into  the  studio.  Quickly,  Flash  learned 
from  the  cab  driver  that  he  had  seen  Bobby  Sharpe  on  the 
sidewalk  near  the  cab  at  the  time  Gail  Richard  was  killed, 
giving  Bobby  a  perfect  alibi,  which  meant  that  the  police  could 
no  longer  hold  him  for  Gail's  murder,  fust  as  Flash  finished 
his  broadcast  of  this  sensational  development,  Thomas  came 
into  the  studio  with  Lee  Banks.  "Come  on,"  the  detective  grum- 
bled, "we're  going  to  the  hospital,  to  see  Tony  Letour.  Tony 
shot  himself  a  few  minutes  ago!"  "Is  he  dead?"  Sidney  asked. 
"No,  he's  still  alive,"  Thomas  replied.  They  went  out  to  a 
waiting  car.  On  the  way,  Sidney  stared  out  the  window  at  the 
flow  of  traffic.  Would  the  two  murders  ever  be  solved,  clearing 
her  of  suspicion  and  leaving  her  free  to  marry  Lee?  Then  the 
cab  jolted  to  a  stop.    They  were  at  the  hospital. 


"Thought  you  could  fool  me  with  that 
note  of  yours!" 

"Go  away.  Leave  me  alone."  Tony 
groaned,  burying  his  head  in  the  pil'ow. 
"I  don't  care  what  you  think." 

"Oh,  you  don't!"  the  detective  snapped. 
"You  killed  Gail  Richard  when  you  found 
she  was  already  married.  And  you  killed 
the  Professor  too.  Then  you  thought  up 
this  smart  way  to  throw  me  off  the 
track.  Pretending  to  kill  yourself.  You 
didn't  come  within  six  inches  of  your 
heart!" 

Tony's  protests  were  muffled  in  the  pil- 
low. 

"Not  only  that,"  Thomas  went  on,  "but 
I  know  that  the  Professor  left  a  call  for 
you  at  your  club  the  day  he  was  mur- 
dered." 

Tony  rolled  over. 

"Sure  he  did.  What  of  it?  That's  no 
crime.  I  didn't  get  that  call  until  I  came 
home  late  that  night,  and  the  Professor 
was  already  dead.  Now  get  the  hell  out 
of  here.    I'm  tired  of  your  croaking.'' 

62 


he  said. 

"Just  why  did  you  have  to  interview 
that  cab  driver  Riley  on  the  air?  I  don't 
suppose  you  could  have  got  that  alibi  he 
gave  Bobby  Sharpe  any  other  way?"  Rus- 
sell shouted. 

"Not  that  I  know  of,"  Flash  snapped, 
his  temper  rising. 

"And  now  look,"  Russell  said,  "you  let 
every  other  paper  in  town  beat  you  on 
Tony  Letour's  shooting  himself!" 

"Sure,  but  I  got  his  confession  note." 

"And  so  has  everybody  else.  Flash,  I 
think  you're  losing  your  grip." 

Hanlon  sprang  from  his  chair,  his  hands 
grasping  the  smooth  edges  of  the  pub- 
lisher's desk. 

"You  think  so?  All  right,  then.  I'm 
through  here.  See?  I  quit.  Tonight. 
Right  now.  And  when  I  bring  my  scoops 
to  the  radio,  just  remember  whose  fault 
it  is." 

"Now  wait  a  minute,  Flash.  Don't  fly 
off  the  handle,"  Russell  said,  alarm  suc- 
ceeding the  anger  in  his  voice. 


scone  was  listening  to  his  heart  beat. 

"I  guess  you  were  more  right  than  I 
thought,"  Flash  said  as  Germain  removed 
his  instrument. 

The  doctor  nodded.  "And  now  it's 
worse.  What  have  you  been  doing  with 
yourself?  Chasing  fire  trucks?  That 
heart  sounds  like  a  model  T  Ford." 

"Well,  anyway,  I  quit  the  Dispatch  last 
night,"  Flash  said  wistfully. 

"But  you  still  have  your  radio  program. 
What  could  be  more  exciting  than  that?" 

"I  know,  but  it  won't  be  long  now  until 
this  murder  is  cleared  up,  the  way  things 
are  going." 

"I  hope  not,  for  your  sake,"  Germain 
said.  "Remember  what  I  told  you.  Any 
undue  strain,  any  overwork  might  do  it. 
The  only  thing  I  can  promise  you  is  that 
you've  got  to  get  away." 

"In  the  meantime,  how  about  some- 
thing to  ease  this  pain  a  little?  And  doc, 
I  think  you're  right.  I  think  I'll  pack  up 
and  get  out  before  long.  All  I  want  is  a 
few  more  days." 


RADIO     MIRROR 


"That's  the  stuff,"  the  doctor  said. 
"Here,  I'll  write  you  out  a  prescription. 
It'll  help  you  when  you  have  those  at- 
tacks." 

"Thanks,  doc,"  Flash  said,  shaking 
hands  with  Germain.  "And  listen  in  to- 
night. Always  something  new — something 
big — something  not  before  known."  He 
stopped  to  laugh  at  Germain's  exasper- 
ated smile.  "I'll  see  you  when  I  get  my 
bill,"  he  said  just  before  he  walked  from 
the  office. 

His  next  stop  was  the  marble  lobby  of 
the  ATS  building.  There  might  be  some 
question  about  having  Hernandez's  orches- 
tra again.  He  was  feeling  better  now.  If 
they  wanted  to  argue  about  it,  he  was 
ready  for  them.  He  stopped  off  at  the 
twenty-first  floor  to  empty  his  mail  box  of 
its  load  of  letters  from  listeners.  Today, 
mixed  with  the  bundle  of  mail,  was  a  plain 
envelope.  He  saw  that  it  was  from  the 
studio.  Curiously  he  tore  it  open,  un- 
folding the  white  notice. 

"Due  to  public  pressure  from  which  we 
have  no  recourse,"  the  notice  read,  "we 
wish  to  inform  you  that  beginning  tomor- 
row your  program  will  be  taken  off  the 
air."  That  was  all.  It  was  signed  by  the 
program  director. 

His  lifeless  fingers  dropped  the  paper, 
which  fluttered  slowly  to  the  floor. 

"One  more  broadcast,"  he  whispered  to 
himself,  fumbling  in  his  pocket  for  a 
cigarette.  Dazedly  he  walked  through  the 
hall  to  a  phone.  He  thought  a  moment, 
then  shaking  off  his  lethargy,  briskly  dialed 
a  number. 

The  insistent  ringing  of  the  phone 
brought  Sidney  out  from  the  bedroom. 
It  must  be  Lee.  Her  hands  trembled  when 
she  lifted  the  receiver. 

"Hello,  Sidney,  Flash  speaking.  Are 
you  going  to  be  in  the  studio  tonight? 
Good.  Say,  I — I  have  sort  of  bad  news. 
Tonight's  my  last .  broadcast.  But  don't 
worry.  You'll  get  something  else  right 
away.  Yeah,  Thomas  and  the  D.A.'s  office 
must  have  put  some  pressure  on  ATS. 
Guess  I  was  getting  too  hot  for  them. 
Well,  see  you  tonight  then." 

Sidney  heard  the  click  as  Flash  hung  up. 
Out  of  work  again !  Two  nights  on  the 
air  and  then  off!  No  telling  how  long  it 
would  be  now  before  she  found  another 
job  in  radio. 

WHAT'S  the  use?"  she  sighed,  going 
to  the  couch  and  picking  up  the 
morning  papers  once  more. 

There,  on  every  front  page,  her  picture, 
and  the  story  below  it  of  how  she  sang  on 
Flash's  program.  Just  because  she  was  a 
suspect  in  the  Richard  case.  Letting  the 
papers  fall  from  listless  hands,  Sidney 
gazed  around  the  tiny  living  room.  What- 
was  she  doing  here  anyway?  In  this  box- 
like cramped  apartment  with  no  freedom, 
in  this  town  with  its  hates  and  jealousies 
and  murders  and  cheap  sensationalism? 

Suddenly  she  felt  stifled,  as  if  hard  walls 
of  concrete  and  steel  were  pressing  in 
upon  her  from  all  sides.  She  ran  into  the 
bedroom.  Dragging  out  her  battered  suit- 
cases from  the  closet,  she  threw  them  on 
the  bed,  dusted  them,  opened  them.  She 
didn't  take  time  to  pack.  Clothes,  hats, 
shoes  went  sailing  into  the  bags,  falling  in 
wrinkled   heaps.     Then   she  was  through. 

Grasping  the  suitcases,  she  walked  into 
the  living  room.  Many  things  she  must 
leave.  Time  later  for  them.  If  she  ever 
came  back.  It  didn't  matter,  really. 
Nothing  mattered  except  getting  away. 
She  stopped  for  one  last  farewell  glimpse 
of  the  apartment  that  had  been  her  home 
for  the  past  month.  For  a  moment  she 
was  tempted  to  take  down  the  gay  chintz 
curtains.  But  that  would  be  silly.  When 
would  she  ever  use  them? 

As  she  bent  down  to  take  up  her  bags, 


;■-"-.- 


miiti. 


■ . 

■,7-..    ,:•        ;■  V:v: 


1  FELSACO.,  1935 


V*     ^S  —  Billy's  mother  did  get  rid  of  tattle-  at  your  grocer's  today — and  see 
•                  tale  gray  with  Fels-Naptha  Soap—  how  safely  and  beautifully  it  washes 
and  so  can  you!  even  your  very  daintiest  things- 
Try  it!  Get  some  Fels-Naptha  how  easy  it  is  on  your  hands! 

63 


RADIO     MIRROR 


RICHARD  ARLEN 


PICKS 


NATURAL  LIPS 

AS  LOVELIEST! 


HERE'S  WHAT  RICHARD  ARLEN  SAW 


UNTOUCHED  PAINTED 


Film  star 
chooses 
girl  with 
Tangee  lips 
in  Hollywood 
test 


And  most 
men  agree  with 
Richard  Arlen! 


Richard  Arlen  makes  lipstick 
test  between  scenes  of  "  Let 
'em  Have  It,"  a  Reliance 
Pictures  production. 

They  prefer  lips  that  are  rosy  and  soft . . .  not 
coated  with  paint!  If  you  .want  your  lips  to  be 
lovelier,  use  Tangee  Lipstick.  It  can't  give  you 
"that  painted  look",  because  it  isn't  paint. 
Instead,  it  brings  out  your  own  natural  color 
. .  .  makes  your  lips  kissable  .  . .  more  appeal- 
ing. For  those  who  prefer  more  color,  espe- 
cially for  evening  use,  there  is  Tangee  Theatrical. 
Try  Tangee.  In  two  sizes,  39c  and  $1.10.  Or, 
for  a  quick  trial,  send  10c  for  the  special  4- 
piece  Miracle  Make-Up  Set  offered  below. 

•  BEWARE  OF  SUBSTITUTES  ..  .when  you  buy, 
ask  for  Tangee  and  be  sure  you  see  the  name  Tangee 
on  the  package.  Don't  let  some  sharp  sales  person 
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the  doorbell  buzzed.  Lee!  She  mustn't 
stop  now.  She  must  get  past  him,  get 
down  to  a  cab.  The  bell  rang  again,  im- 
patiently. Yes,  she  was  coming.  She 
opened  the  door. 

"Sidney!"  Lee's  voice  rang  in  surprise 
and  dismay.  He  stood  in  the  doorway, 
blocking  her  escape. 

"Don't,  Lee.  Don't  stop  me.  Please  let 
me  go.     I  have  to  get  away." 

"Away?  Where?  Sidney,  are  you  los- 
ing your  mind?" 

"Oh,  Lee,  I  can't  stand  it  any  longer — 
all  this  cheapness  and  horrible  publicity," 
Sidney  crie'd,  brushing  away  tears  of  long- 
ing for  life  that  was  clean,  that  was 
good. 

"But  Sidney,  you  can't  leave — not  this 
way!  It  would  be  just  like  telling 
Thomas  you'd  committed  the  murders. 
He'd  be  right  after  you,"  Lee  protested  in 
anguish. 

"I  don't  care!  I'm  through.  Through 
with  New  York.  Through  with  singing." 
Dimly  she  realized  the  truth  of  his  words, 
but  she  clung  hysterically  to  her  deter- 
mination to  leave. 

"Through  with  me  too?"  Lee  asked 
quietly. 

There  was  a  long  silence. 

Slowly  Sidney's  body  dropped,  lost  its 
tenseness.    Her  voice  came  from  far  away. 

"You  know  I  love  you,  Lee,  but  if  I 
married  you,  I  would  just  be  taking  the 
easiest  way  out.  I  can't  do  that.  Just 
look  at  those  papers — and  all  because  I 
sang  on  Flash's  program.  Think  how 
your  name  would  be  splashed  over  them 
if  we  got  married." 

"My  God,  as  if  I  cared  about  that!" 
Lee  said  through  clenched  teeth.  He 
walked  to  her,  seized  her  wrists.  "You 
listen  to  me,  Sidney.  You're  not  going 
away.  You're  going  to  stay  and  see  this 
through  with  me.  When  it's  all  over, 
you're  going  to  marry  me."  His  arms 
went  around  her,  holding  her,  pressing  her 
to  him. 

SIDNEY  felt  all  her  resolution  drain 
away.  Nothing  mattered  now.  She 
was  in  Lee's  arms.  She  began  to  cry. 
softly,  and  her  tears  washed  the  agony  and 
bitterness  from  her  thoughts.  She  looked 
up  at  Lee's  face,  so  close  to  hers. 

"All  right,  Lee,"  she  said.  "I'll  stay. 
I'll  see  this  through,  as  long  as  you're 
with  me.  I'll — I'll  marry  you  when  it's 
over,  if  you'll  have  me." 

"Darling,  of  course  I'll  have  you,"  Lee 
murmured. 

Together  they  unpacked  Sidney's  bags, 
hung  up  her  dresses,  put  away  her  hats. 
And  for  the  first  time  since  she  had 
begun  rehearsals  for  Night  Club  Revue, 
Sidney  knew  the  meaning  of  peace. 

The  ATS  studios  were  buzzing  with 
seven  o'clock  activity  when  Flash  en- 
tered the  lounge  on  the  floor  above  his 
studio.  He  sat  in  the  big  davenport  near 
the  windows  overlooking  Madison  Ave- 
nue's rush  of  traffic.  For  the  moment  he 
had  nothing  else  to  do. 

Lee  and  Sidney  found  him  there,  a  huge, 
untidy  figure,  his  head  sunk  on  his  unbut- 
toned vest.  Sidney  shook  him  softly.  His 
eyelids  fluttered  feebly,  his  feet  dug  into 
the  rug.  Then  he  was  awake,  bewildered, 
not  remembering  where  he  was.     • 

"Oh — Sidney,"  he  said,  shaking  his  head 
vigorously.  "Hi,  Lee,  glad  you  could 
come."  He  sat  up  straighter,  running  his 
hands  through  his  thinning  hair. 

"Guess  I  fell  asleep.     What  time  is  it?" 

"Quarter  after  eight,"  Lee  said,  check- 
ing his  watch  against  the  big  electric  clock 
in  the  lounge. 

"Sidney,  I'm  sorry  as  the  devil  about 
your  losing  your  job.  Damn  that  Thomas! 
There  wasn't  much  1  could  do  as  long  as 
I    had   a   sustaining   program.      If    I    had 


been  sponsored,  it  would  have  been  dif- 
ferent." 

"That's  all  right,  Flash.  I'm  glad  it 
happened,  in  a  way,  because  I've  decided 
to  quit  radio,"  Sidney  answered. 

"What?  With  that  voice  of  yours? 
What's  got  into  you  anyway?"  Flash 
asked  in  protest. 

"You  know  how  it  is,"  Lee  explained 
for  Sidney.  "She's  just  tired  and  dis- 
gusted." 

"Is  radio  always  this  way,  I  wonder?" 
Sidney  mused. 

"Hey,  you  know  it  isn't,"  Lee  told  her. 
"This  has  just  been  one  of  those  tough 
breaks  for  all  of  us.  Why,  radio  is  about 
the  most  glamorous  thing  in  the  world. 
You  felt  that  way  yourself  not  so  long 
ago." 

"That's  right,"  Flash  added.  "You're 
sticking  to  it,  aren't  you,   Lee?" 

"Of  course,"  Lee  answered.  "This  will 
blow  over  some  time.  I'll  get  another 
commercial  before  long.  I  wouldn't  quit 
radio  for  anything   in   the  world." 

FLASH  saw  the  love  written  on  Sid- 
ney's face. 

"Well,  so  you  two  finally  got  together! 
I  was  worried  for  a  while.  Thought  you 
might  do  some  fool  thing."  He  got  to  his 
feet.  "I'm  going  down  into  the  studio 
now.     Coming  with   me,  Sidney?" 

"All  right,  but  I'm  not  going  to  sina." 
Sidney  answered.  "Not  that  it's  your  fault, 
Flash,   but   I    decided  this  afternoon." 

"Okay,  it's  up  to  you.  Why  don't  you 
stay  with  Lee,  then?" 

"Do  you   mind?" 

"Why  should  I?"  Flash  laughed.  "But 
don't  go  away.  I  have  some  bis  news  to 
broadcast  tonight.  Thomas  is  coming  by 
special  invitation.  This  is  really  his  party 
anyway.  I  want  him  to  hear  what  a  real 
scoop  is  when  Hanlon  gets  going! 

"What  do  you  suppose  he's  found  out?" 
Sidney  asked  Lee.  They  sat  down  to 
wait.  Their  thoughts,  so  recently  on 
themselves,  turned  back  to  more  unpleas- 
ant realities.  The  arrival  of  Thomas 
ended   their  unhappy   speculations. 

"Hello,"  the  detective  grunted.  "What's 
Hanlon  up  to  now?" 

"You  know  as  much  about  it  as  we  do." 
Lee  replied,  a  feeling  of  uncertainty  com- 
ing over  him.  He  wondered  if  Sidney  no- 
ticed it.  He  looked  at  her.  She  was  sit- 
ting forward,  her  eyes  fastened  on  the 
studio  in  which  Flash  was  pacing  back  and 
forth,  gesturing  nervously  with  his  hands. 

Thomas  coughed  and  lit  his  cigar,  which 
had  gone  out.  The  blue  smoke  rose  and 
settled  near  the  ceiling.  Lee  watched  it 
with  fascination  as  the  clock  neared  nine. 

No  one  else  had  remained  in  the  lounge, 
Lee  noticed  suddenly.  They  might  be  in 
a  world  of  their  own,  up  here  in  the 
oppressive  silence. 

The  announcer's  voice,  booming  through 
the  loudspeaker  overhead,  made  all  three 
of  them  jump  as  though  a  pistol  shot  had 
been  fired  behind  them.  But  it  was  only 
the  usual  introduction  for  Flash's  broad- 
cast. 

"Listeners,"  Flash  began,  "for  some  time 
now  you've  heard  me  bring  you  the  latest 
facts  on  the  Gail  Richard  murder  case. 
Each  night  on  the  air  I've  had  a  new 
sensation  for  you.  But  tonight,  ladies  and 
gentlemen,  in  my  last  broadcast,  I  have 
the  biggest,  the  most  sensational  scoop  of 
all.  Tonight  I  am  prepared  to  tell  you 
zeho  murdered  Gail  Richard!" 

Is  Flash  right — can  he  really  name  the 
fiend  who  murdered  Gail  Richard  and  the 
Professor?  Who  it  is  and  how  the  mur- 
ders were  committed  will  be  answered  for 
you  in  the  thrilling  ending  of  this  great 
mystery  story.  Watch  for  it  in  the  No- 
vember issue,   out  September   25. 


64 


RADIO     M IRROR 


From  a  Tenement  to 
the  Top! 

(Continued  from   page   17) 

with  a  bang.  High  school  plays  became 
her  entire  existence.  With  a  freshman's 
timidity  she  tried  out  for  small  parts. 
Soon  she  tried  out  for  larger  ones  but  the 
dramatic  coach  discouraged  her.  "Your 
voice  is  too  small.  It  doesn't  carry  far 
enough,"  she  said. 

It  served  the  purpose.  She  won  larger 
roles  in  the  school  plays.  But  her  happi- 
ness was  soon  marred  by  her  father's  ill- 
ness. One  day  Peg  came  home  from 
school  bubbling  over  with  the  news  that 
she  had  been  selected  for  the  lead  in  her 
class  play.  She  entered  the  house  to  find 
the  parlor  filled  with  sober  faced  rela- 
tives and  friends.  Thoughts  of  the  class 
play  were  gone.  She  rushed  to  her 
mother.   "Why  are  you  crying,  Mamma?" 

"Papa  has  gone  to  Heaven." 

School  plays,  dreams  of  the  stage, 
movies,  all  were  put  aside  now  in  the  sad- 
ness of  her  father's  death.  Mamma  had  to 
work  now  and  she  must  be  an  obedient 
daughter.  After  school  she  would  hurry 
home  to  take  care  of  the  house.  There 
was  a  heavy  sort  of  feeling  in  the  heart 
that  didn't  let  her  think  of  the  old  things. 

IT  was  a  year  before  the  solemnity 
of  the  La  Centra  household  lifted,  but 
Peg's  interest  in  dramatics  had  never 
flagged.  Although  she  abstained  from 
participating  in  the  school  plays,  she  spent 
much  of  her  time  now  reading  aloud  plays 
in  bed  until  the  wee  small  hours.  Occa- 
sionally some  of  her  school  friends  would 
visit  her  and  the  parlor  would  be  turned 
into  a  stage.  The  plays  were  more  grown 
up  now,  for  Peg  was  fourteen.  Evidently 
the  plays  were  too  grown  up.  for  one  day 
a  group  of  girls  were  in  Peg's  parlor  pre- 
senting "Rain." 

The  play  must  have  gone  overtime. 
Mrs  La  Centra  came  home  from  work 
to  find  her  daughter  heavily  rouged,  puff- 
ing a  cigarette  and  giving  her  interpreta- 
tion of  Sadie  Thompson,  the  tough  wo- 
man of  the  streets.  A  severe  reprimand 
was  followed  by  combined  weeping  by 
mother  and  daughter.  Mrs.  La  Centra's 
tears  were  shed  for  Margherita's  future. 
Her  little  girl's  stage  nonsense  couldn't 
seem  to  be  stopped. 

When  Peg's  second  year  of  high  school 
began  as  the  first,  with  her  dramatics 
overshadowing  all  other  interests,  Mrs. 
La  Centra  resolved  something  had  to 
be  done  to  stop  her  daughter's  dreams  of 
becoming  an  actress. 

"Margherita,  your  uncles  and  I  think 
you'd  have  a  better  education  in  a  con- 
vent school." 

"Is  it  because  of  my  dramatics,  Mam- 
ma?" 

"Yes,  Margherita.  I  don't  want  you  to 
think  of  being  an  actress.  They  say  ter- 
rible things  about  the  stage.  That 
wouldn't  do  for  my  little  girl." 

"All  right,  Mamma.  If  you  want  me  to 
go  to  a  convent  school,  I  won't  care." 
She  bravely  held  back  her  tears.  No  more 
dramatics  but  she  must  not  make  Mamma 
feel  bad. 

But  even  while  at  the  strict  convent 
school  Peg's  dreams  of  the  stage  could 
not  be  stilled.  She  would  sing  around  the 
house,  and  would  accompany  herself  at 
the  piano,  although  she  had  never  taken 
voice  lessons.  She  saved  her  pennies  to 
go  to  movies.  On  rare  occasions  she  would 
attend  a  show  in  Boston.  Her  uncles  as 
well  as  her  fearful  mother  could  not  dis- 
courage her  talk  of  "going  on  the  stage 
someday."   When  she  graduated  from  con- 


bargains  from  her 


SHE  GOT  THIS  FREE  -  When  she 
buys  her  favorite  gum  she  receives  free 
—  a  pretty  mouth  ...  a  clean,  healthy, 
refreshed  mouth.  For  the  special  firm 
consistency  of  Dentyne  exercises  the 
mouth  in  a  healthy,  natural  way.  This 
helps  keep  the  mouth  and  teeth  clean. 
It  prevents  the  cheek  and  chin  muscles 
from  going  flabby.  Many  doctors  and 
dentists  recommend  this  health  habit. 

WHEN  SHE  BOUGHT  THIS- All 
of  this  mouth  aid  she  received  with 
Dentyne  —  the  gum  she  likes  best.  She 
adores  its  flavor  —  it  is  so  full-bodied 
and  spicy,  and  she  loves  its  chewiness. 
AH  of  her  friends  say  the  same  thing  — 
Dentyne  is  certainly  their  favorite  chew- 
ing gum.  Why  not  adopt  Dentyne  for 
your  favorite  gum?  Identify  it  by  the 
handy,  flat  purse  shape  —  an  exclusive 
feature  with  Dentyne  for  many  years. 


DENTYNE 

KEEPS  TEETH  WHITE- MOUTH  HEALTHY 


65 


Much 
more  is 

expected 

from  women 
today 


These  days  are  good  to  women.  They  have 
independence  unheard  of  a  generation  ago. 
And  with  this  new  status  every  woman  is 
expected  to  have  a  frank,  wholesome  out- 
look, particularly  in  those  matters  which 
affect  her  intimate  feminine  life. 

Take  the  question  of  feminine  hygiene. 
The  modern  woman  has  found  out  that 
Zonite  is  the  ideal  combination  of  strength 
and  safety  needed  for  this  purpose.  The 
day  is  gone  when  caustic  and  poisonous 
compounds  actually  were  the  only  anti- 
septics strong  enough.  In  the  past,  you 
could  not  criticize  women  for  using  them. 
But  today  every  excuse  for  them  is  gone. 

Zonite  is  not  poisonous,  not  caustic. 
Zonite  will  never  harm  any  woman,  never 
cause  damage  'to  sensitive  membranes, 
never  leave  an  area  of  scar-tissue.  This 
remarkable  antiseptic -germicide  is  as  gen- 
tle as  pure  water  upon  the  human  tissues. 
Yet  it  is  far  more  powerful  than  any  dilu- 
tion of  carbolic  acid  that  may  be  allowed 
on  the  human  body. 

Zonite  originated  during  the  World  War. 
Today  it  is  sold  in  every  town  or  city  in 
America,  even  in  the  smallest  villages. 
Women  claim  that  Zonite  is  the  greatest 
discovery  of  modern  times.  Comes  in  bot- 
tles—at 30c,  60c  and  $1.00. 

Suppositories,  too— sealed  in  glass 
There  is  also  a  semi-solid  form— Zonite 
Suppositories.  These  are  white  and  cone- 
like. Some  women  prefer  them  to  the  liquid 
while  others  use  both.  Box  holding  a  dozen, 
individually  sealed  in  glass,  $1.00.  Ask  for 
both  Zonite  Suppositories  and  liquid  Zonite 
by  name  at  drug  or  department  stores. 
There  is  no  substitute. 

Send  coupon  below  for  the  much  dis- 
cussed booklet  "Facts  for  Women."  This 
book  comes  to  the  point  and  answers  ques- 
tions clearly  and  honestly.  It  will  make  you 
understand.  Get  this  book.  Send  for  it  now. 

USE    COUPON    FOR    FREE    BOOKLET 

ZONITE  PRODUCTS  CORPORATION"  "~T3MCin 

Chrysler  Building-,  New  York,  N.  Y,  Km-aiu 

PleaBe  eend  me  free  copy  of  the  booklet  or  booklets  checked  below. 
(    )  Facta  for  Women 
(     )   Use  of  Antiseptics  in  the  Homo 

NAME 

iHeasc  print  name) 

ADDRESS 

CITY STATE 

(In  Canada:  Sainto  Thorese,  P.  Q.> 


66 


RADIO     M IRROR 

vent  school  she  wanted  to  go  to  dramatic 
school  but  the  family  wouldn't  hear  of  it. 
No  amount  of  arguing  or  tears  could  alter 
the  decision.  Peg  lost  her  first  big  battle. 
She  was  sent  to  a  Boston  secretarial 
school  in  preparation  for  a  job. 

"If  I  were  of  age  I'd  go  on  the  stage 
right  now,"  she  thought  as  she  walked 
down  the  corridor  of  the  secretarial 
school  after  she  had  registered.  "What  a 
gloomy  place."  She  looked  around  and 
her  gaze  fell  on  the  bulletin  board.  In 
large  black  letters  a  notice  read:  "Call 
for  Dramatics."  The  school  was  no 
longer  gloomy.  Rebellious  thoughts  had 
fled.  She  couldn't  report  to  the  dramatic 
coach  quickly  enough. 

Before  long  she  was  taking  a  leading 
part  in  the  school  plays.  She  made  many 
friends  at  school,  and  was  not  at  all 
ashamed  to  invite  them  to  her  modest  Re- 
vere house.  At  her  home,  at  the  homes 
of  her  friends,  the  girls  exchanged  dreams, 
discussed  their  futures.  They  spoke  with 
envy  of  the  glamor  of  the  stage,  radio,  the 
movies.  They  all  hoped  for  careers  but 
already  frustration  tinged  their  hopes. 

MY  folks  wouldn't  hear  of  my  going 
on  the  stage,"  said  one. 

"I  have  a  job  in  a  law  office,"  said  an- 
other. "A  bird  in  the  hand  is  worth  two 
in  the  bush." 

Peg  saw  their  self  defeat.  "Some  of 
these  girls  may  have  more  ability  than 
I,"  she  thought,  "but  they're  not  giving 
themselves  a  chance.  Nothing  will  stop 
me.    I'm  going  to  try  for  a  career." 

Two  months  before  summer  vacation 
in  her  second  year  at  secretarial  school, 
Peg  and  her  mother  discussed  her  future. 
"Uncle  Gerard  has  a  nice  job  for  you  in 
his  coffee  business,"  said  her  mother. 

"Mamma,  we  must  have  an  under- 
standing," Peg  said.  "I  know  you  mean  it 
for  my  best  but  if  I  can't  get  a  job  for 
myself  then  I  won't  be  your  daughter 
Margherita.  I  don't  want  the  coffee  busi- 
ness.   I'm  going  to  be  an  actress." 

From  that  day  on  Mrs.  La  Centra 
never  opposed  her  daughter's  hopes  for  a 
career.  She  realized  Peg  had  fought  for 
and  dreamed  of  the  stage  since  childhood. 

A  few  weeks  later  Peg  applied  for  a 
job  at  a  Boston  radio  station.  After  sev- 
eral fruitless  efforts  to  see  the  station 
manager,  she  was  finally  ushered  into  his 
office.  "What  can  you  do?"  he  asked  in 
answer  to  her  plea  for  work. 

"I'm  an  actress  and  a  singer,"  she  said. 
"But  what  this  station  needs  is  a  woman 
announcer  for  your  morning  programs," 
she  continued  boldly.  "You  have  men 
announcing  shopping  news  and  talking 
about  household  products.  That's  a  wo- 
man's work.    Let  me  do  it." 

The  executive  eyed  the  tiny  schoolgirl 
who  dared  to  criticize  his  programs.  The 
situation  must  have  amused  him  for  sud- 
denly he  laughed.  "You're  a  nervy  kid," 
he  said.    "I'll  give  you  a  chance." 

She  was  given  an  audition  and  hired  as 
an  announcer.  Her  career  was  launched. 
She  did  not  return  to  school.  In  a  few 
months  her  persistence  again  won  an  audi- 
tion for  her.  This  time  it  was  as  a  singer. 
"1  don't  know  how  I  managed  it,"  she 
says.  "I  had  no  professional  singing  ex- 
perience but  a  lucky  star  must  have  been 
over  me.  I  was  selected  for  a  commercial 
program.  My  relatives  thought  I  was  a 
fallen  woman  but  Mother  stood  by  me 
beautifully." 

In  her  singing  career  she  worked  with 
new  energy,  never  diverting  her  interest. 
She  was  fired  from  the  station  three  times 
for  refusing  to  do  office  work  which  she 
felt  would  interfere  with  her  ambitions. 
Always  she  was  rehired.  One  night  a  net- 
work broadcast  emanated  from  Boston 
and  she  sang  one  song.  That  night  she 
wrote  in  her  diary:  "Tonight  I  made  my 


real  debut.    I  know  now  I  shall  never  stop 
trying  for  a  big  professional  career." 

The  taste  of  that  network  broadcast 
was  sweet.  Her  impatience  to  further  her 
career  made  her  feel  that  Boston  was  too 
limited.  But  without  money  or  influence, 
where  could  she  go  and  what  could  she 
do?  She  didn't  ponder  long.  Early  in 
1931,  armed  with  twenty-five  dollars  and 
a  bus  ticket,  Peg  La  Centra,  wide-eyed 
but  courageous,  came  on  to  conquer  New 
York.  She  entered  on  her  biggest  battle 
that  would  make  a  champion  of  her  or 
blast  all  her  hopes. 

She  registered  at  a  girls'  club  and  im- 
mediately started  the  procession  to  the 
casting  offices  to  secure  dramatic  work. 
But  unknown,  inexperienced,  Peg  was  re- 
jected by  all  the  casting  offices.  After  two 
weeks  her  funds  were  depleted.  She  would 
not  return  home  defeated.  But  where 
could  she  turn?  Desperately  she  applied 
for  work  at  the  radio  stations. 

"I'll  sing  for  nothing,"  she  told  a  WOR 
official.  At  least  she  would  be  on  the  radio 
once  before  she  returned  home. 

"If  we  hire  you  we'll  pay  you  but  who 
are  you?"  asked  the  official. 

Peg  heaped  before  him  a  pile  of  Boston 
newspaper  writeups  about  herself.  He  gave 
her  an  audition  and  she  was  successful! 
She  was  given  an  unsponsored  series, 
singing,  which  enabled  her  to  pay  for 
her  room  and  board. 

With  hope  renewed  she  resumed  the 
rounds  of  the  casting  offices.  "Nothing 
today"  was  always  the  answer  she  got. 
Many  were  the  times  when  she  was 
tempted  to  return  home  but  she  resisted 
the  impulse.  Her  worried  mother  urged 
her  to  come  back,  writing  that  it  was  too 
big  a  struggle  for  such  a  little  girl.  But 
Peg  wrote  that  "success  is  just  around  the 
corner."  Trudging  daily  to  the  casting 
offices  wearied  her  feet  but  not  her  cour- 
age. She  recognized  no  disappointment. 
Finally  one  office  succumbed  to  her  de- 
termination and  gave  her  a  job  in  the 
chorus  of  "Music  in  the  Air."  She  was 
the  smallest  girl  in  "the  front  line."  That 
was  in  1932. 

"My  big  break  came  on  the  True  Story 
Hour,"  said  Peg.  "1  was  given  a  leading 
role,  and  after  that  dramatic  offers  poured 
in.  I'm  slowly  getting  away  from  singing 
and  am  doing  more  dramatic  work  which 
1  prefer. 

I  DON'T  feel  that  I've  done  anything 
unusual  except  that  I've  stuck  it  out." 
she  said  modestly  and  sincerely.  "I'm 
really  just  an  average  girl  who  profited  by 
observing  and  a  desire  to  learn.  I  was 
stage  struck  like  thousands  of  girls  but  1 
tried  to  do  something  about  it." 

That's  the  way  this  little  champion 
sums  up  her  years  of  fighting  to  get  what 
she  wanted.  It  should  encourage  girls 
with  similar  ambitions. 

She  and  I  sat  in  her  beautifully  and 
tastefully  decorated  modernistic  apart- 
ment in  the  West  Fifties.  Jolly  and  effer- 
vescent, her  eyes  sparkled  like  the  lit  end 
of  a  firecracker  when  she  spoke.  Even  a 
quick  glance  revealed  that  she  gets  a  "big 
kick"  out  of  living.  She's  still  the  un- 
spoiled girl  I  knew  in  Boston  five  years 
ago. 

"What  are  you  doing  with  your  money, 
Peg?"  I  asked. 

"Oh,  I  send  some  home  to  mother  and 
spend  the  rest  on  dodads  and  nicknacks," 
she  said.  "This  spending  splurge  is  the 
first  real  one  I've  ever  had.  When  it 
wears  off.  I'll  start  saving." 

"How  about  romance?"  I  asked.  "In 
love  perhaps?" 

"You  bet,"  she  answered  with  a  smile. 
"In  fact  I'm  married." 

I  started.  "Yes,"  she  laughed.  "I've 
been  in  love  with  acting  all  my  life  and 
I'm  married  to  my  career." 


WIN  A  DRESS! 

HERE'S  how  to  win  one  of  the 
new  fall  dresses  pictured  on 
pages  38  and  39  which  the  Lane  Sis- 
ters have  selected  for  their  new  ward- 
robe. All  you  have  to  do  is  select  the 
dress  which  you  think  is  the  most 
attractive  and  practical  costume  for 
the  fall  and  write  a  letter  stating 
your  reason  to  the  Fashion  Contest 
Editor,  Radio  Mirror,  P.  O.  Box 
556.  Grand  Central  Station,  New 
York,  N.  Y. 

Following  are  the  sizes  and 
colors  the  frocks  come  in: 
One-piece  velveteen — sizes  12  to 
20.  Colors,  dubonnet  with  gray, 
black  with  dubonnet,  brown  with 
green,  green  with  dubonnet  and 
gray  with  dubonnet. 

One-piece     speckled     Angora — 

sizes  12  to  38.  Colors,  brown, 
green,  rust  and  dubonnet. 

Two-piece     corded     cashmere  — 

sizes  12  to  18  and  11  to  19. 
Colors,  skirt  of  dubonnet,  brown 
green  or  black,  with  natural 
blouse. 

Two-piece      needlepoint      Angora 

—sizes  12  to  18  and  11  to  17. 
Colors,  dubonnet  with  maize, 
green  with  dubonnet,  polo  blue 
with   red  and   brown   with   maize. 

Two-piece  pique  velveteen  (worn 
by  Priscilla) — sizes  12  to  20  and 
11  to  17.  Colors,  black,  green, 
dubonnet,  brown  and  rust. 

Two-piece  pique  velveteen  (worn 
by  Rosemary) — same  sizes  and 
colors  as   Priscilla's   frock. 

THE  RULES 

1.  Anyone,  anywhere,  may  compete  except  em- 
ployees of  Macfadden  Publications,  Inc.,  and 
members  of  their  families. 

2.  To  compete,  study  carefully  all  the  illustrations 
of  the  Lane  Sisters'  wardrobe  on  pages  38  and 
39.  Select  the  one  that  in  your  opinion  is  the 
most  attractive  and  practical.  Write  a  letter 
naming  your  choice  and  giving  your  reason 
therefor. 

3.  Write  on  one  side  of  paper  only.  Letters  must 
not  exceed  150  words.  Print  or  write  clearly 
your  full  name  and  address  on  the  first  sheet 
of  your  letter. 

4.  Letters  will  be  judged  on  the  basis  of  clarity, 
interest  and  logic.  Neatness  and  spelling  will 
count.  For  the  TWO  best  letters  will  be 
awarded  the  dress  selected  by  the  contestant, 
winner  to  supply  size  and  color  desired  on  the 
official  entry  coupon  attached  to  the  letter.  No 
entry  will  be  considered  unless  accompanied  by 
a  properly   filled  out  coupon. 

5.  Judges  will  be  the  fashion  board  of  RADIO 
MIRROR,  and  by  entering  you  agree  to  accept 
their  decision   as   final. 

6.  Mail  all  entries  to  FASHION  CONTEST 
EDITOR,  RADIO  MIRROR.  P.  O.  Box  556, 
Grand  Central  Station,  New  York,  N.  Y.  All 
entries  must  be  received  on  or  before  Wednes- 
day, October  2,  1935,  the  closing  date  of  this 
contest. 


ENTRY  COUPON 


Size 


Color    desired 


Name 


Address 


RADIO    M IRROR 

Yourg^A  nails  deserve  GLAZO 
Lovelier,  longer-wearing 


<#"&  's~ 


It's  futile  to  look  for  satisfaction  from 
hastily -made,  little -known  nail  pol- 
ishes. And  why  try?  For  the  famous 
Glazo— world  -praised  and  unchanged 
in  quality — now  costs  only  20  cents  for 
75  %  more  polish!  (Now  without  carton.) 

RICHER  SHEEN,  COLOR-PERFECT  SHADES— Day 
or  night,  Glazo's  lustre  is  starrier  .  .  . 


in  six  distinguished  colors,  approved  by 
beauty  and  fashion  authorities. 

2  TO  4  DAYS  LONGER  WEAR  — Glazo's  finer 

lacquer  lasts  and  lasts  .  .  .  never  chip- 
ping, peeling,  or  fading. 

IMPROVED    METAL- SHAFT    BRUSH  — makes 

Glazo  easier  to  apply.  Assures  smoother 
flow  of  polish  and  no  loose  bristles. 
oily  polish  remover— Now,  four  times 
as  much  as  before — and  only  20  cents. 
Actually  beneficial  to  nails  and  cuticle. 
The  special  oil  won't  dim  polish  or 
cause  peeling. 

GLAZO 

THE  GLAZO  COMPANY,  Inc.,  Dept.  GT-10S 

191  Hudson  Street,  New  York,  N.  Y. 

(In  Canada,  address  P.O.  Box  2320,  Montreal) 

I    enclose    6c    for    sample    kit    containing    Glazo 

Liquid   Polish  and  oily  Polish  Remover.    (Check 

the  shade  of  polish  preferred.) 

D   Natural     □    Shell     Q    Flame     D   Geranium 


67 


RADIO     MIRROR 


Secrets  of  a  Society  Hostess 

{Continued  from  page  28) 


•  Beautiful,  expressive 
eyes  are  within  the  reach 
of  every  girl  and  woman 
in  the  simple  magic  of  the 
famous  Maybelline  eye 
beauty  aids.  Their  magic 
touch  will  reveal  hitherto 
unsuspected  beauty  in 
your  eyes,  quickly  and 
easily. 

Just  blend  a  soft,  color- 
ful shadow  on  your  eye- 
lids with  Maybelline  Eye 
Shadow  and  see  how  the 
color  of  your  eyes  is  in- 
stantly intensified.  Now 
form  graceful,  expressive 
eyebrows  with  the 
smooth-marking  May- 
belline Eyebrow  Pencil. 
Finish  your  eye  make-up 
with  a  few,  simple  brush 
strokes  of  harmless  May- 
belline  Mascara  to  make 
your  lashes  appear  nat- 
urally long,  dark,  and 
luxuriant,  and  behold — 
your  eyes  become  twin 
jewels,  expressing  a  new, 
more  beautiful  YOUI 

Keep  your  lashes  soft 
and  silky  with  the  pure 
Maybelline  Eyelash  Ton- 
ic Cream,  and  be  sure  to 
brush  and  train  your  eye- 
brows with  the  dainty, 
specially  designed  May- 
belline Eyebrow  Brush. 
All  Maybelline  eye  beau- 
ty aids  may  be  had  in 
purse  sizes  at  all  leading 
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68 


BLUE.  BROWN, 

BLUE-GREY.  VIOLET 

AND   GREEN 


conversation  for  game  playing  to  be  a 
necessity.  And  now  I  hear  you  asking, 
"But  how  do  you  get  the  conversation 
started?"    I'll  tell  you. 

The  low  point  of  any  party  comes 
when  only  a  few  guests  have  arrived,  the 
guest  of  honor  is  not  as  yet  on  hand  and 
the  cocktails  have  just  been  brought  in. 
It  is  a  difficult  moment.  And  it  is  then 
that  the  clever  hostess  introduces  into  the 
conversation  the  most  essential  topic 
she  knows,  a  topic  which  will  cause  con- 
troversy at  once.  She  may  speak  of  a 
play  or  a  movie  which  has  some  out- 
standing controversial  situation  and  say, 
"What  do  you  think  of  that?  I  think  it 
was  dreadful."  She  probably  doesn't 
think  it  dreadful  at  all  but  knows  that  her 
remark  will  make  her  guests  leap  to  a  de- 
fense and  then  she  may  sit  back  and 
watch  them  enjoy  themselves. 

THERE  certainly  were  no  awkward  so- 
cial moments  while  the  Hauptmann 
trial  was  going  on,  since  everyone  had  an 
opinion  to  express.  It  is  up  to  you  to  pick 
something  that  is  going  on  in  the  world 
which  will  involve  your  guests  in  discus- 
sion. And  before  you  know  it  the 
honoree  has  arrived,  dinner  is  announced 
and  your  worries  are  over. 

I  was  always  tremendously  careful  about 
the  food  I  ordered,  careful  to  have  what 
I  knew  my  guests  liked.  My  dinners  for 
financiers  were  more  elaborate  and  con- 
servative than  my  dinners  for  professional 
artists  and  musicians. 

One  evening  1  had  Walter  Chrysler, 
Bernard  Baruch,  Alfred  Sloan,  Willis 
Booth  and  Jules  Bache,  with  their  wives. 
The  dinner  began  with  caviar  and  then 
went  to  green  turtle  soup  and  a  fish 
course,  etc.  The  main  course  consisted  of 
a  roast  with  fresh  vegetables  and  a  sher- 
bet. 

The  salad  I  always  made  at  the  table 
(the  secret  of  successful  salad  making  is 
to  have  the  lettuce,  dandelion  or  water- 
cress completely  crisp  and  dry — how  I 
loathe  those  salads  with  water  hanging  to 
the  green  stuff!)  In  an  old  silver  spoon 
as  big  as  my  two  cupped  hands  1  mixed 
the  dressing  of  special  Italian  oil,  French 
mustard  and  fresh  lemon  juice  or  the 
champagne  vinegar  which  my  friend  the 
Count  de  Polignac  was  kind  enough  to 
send  me  from  France.  To  this  I  added  a 
touch  of  garlic,  mixed  it  well  with  a  small 
spoon  and  poured  it  over  the  lettuce. 

For  dessert  I  had  crepe  suzette.  (An- 
other dessert  which  I  frequently  served  is 
omelette  surprise  which  is  vanilla  ice 
cream  hidden  inside  a  ball  of  beaten  egg 
whites.  In  season  I  had  strawberries  and 
whipped   sour  cream.) 

After  dinner  these  giants  of  the  business 
world  sat  around  the  fire  and  then  it  was 
my  job  to  start  them  talking  about  the 
market,  about  the  situation  of  the  coun- 
try. What  interesting  talks  we  had!  How 
thrilling  it  was  to  hear  these  men  discuss 
such  vital  topics!  Different,  much  differ- 
ent, from  parties  with  Bea  Lillie  and 
Fannie  Brice  and  Lawrence  Tibbett — but 
equally  fine. 

Now  I  hear  you  asking  me  another  ques- 
tion, "But  that  sort  of  dinner  takes 
money." 

Yes,  that  sort  of  dinner  takes  money. 
I  had  it  then,  plenty  of  it,  but  I  have 
money  no  longer  and  yet  my  parties  are 
just  as  much  fun  as  they  ever  were.  You 
don't  need  money  if  you  dare  to  be  dif- 
ferent. You  can  set  a  style,  start  a  rage  to 
save  expense,  if  you  will. 

There  is  really  something  wonderful 
about  being  off-hand  with  a  party.  It  is 
much  more  charming  so.    Plan  your  guest 


list,  being  careful  to  select  congenial 
people;  plan  your  menu,  set  the  date  and 
forget  about  it  until  the  hour  arrives. 
You'll  have  a  great  deal  more  fun,  and 
what  you  lack  in  money  you  can  make 
up  for  in  being  different. 

Speaking  of  guest  lists  reminds  me  of  a 
tip  1  can  pass  on  to  you.  I  kept  three 
separate  lists  of  people — single  men,  single 
women  and  married  couples.  Then  when 
planning  a  party  1  could  fill  in  from  these 
lists  and  if  I  found  myself  short  a  couple 
of  eligible  men  I  consulted  my  list  which 
reminded  me  who  was  available. 

Many  of  you  have  heard  of  this  stunt 
that  I  pulled.  Not  so  long  ago  I  planned 
a  dinner  party.  At  the  eleventh  hour  I 
was  told  that  there  were  no  bread  and 
butter  plates  to  match  my  dinner  service. 
All  had  been  broken.  There  was  no  time 
for  me  to  get  the  proper  bread  and  but- 
ter plates,  so  I  used  large  salad  plates 
from  another  set  and  when  my  guests 
walked  into  the  dining  room  I  said. 
"Look,  this  is  a  new  fashion — large  bread 
and  butter  plates  which  do  not  match  the 
service.  It's  very  smart."  And  do  you 
know  that  many  people  agreed  with  me? 
Out  of  necessity  I  had  set  a  new  mode. 
I  used  to  think  that  I  could  not  enter- 
tain without  having  my  house  a  profusion 
of  flowers.  Now  I  know  that  a  few  care- 
fully chosen  and  inexpensive  buds  are  just 
as  effective.  1  always  had  the  best  liquor 
and  wines.  Now  my  applejack  cocktails 
are  famous.  They  are  made  of  applejack, 
lemon  juice,  honey  and  gingerale  and  by 
serving  simple  sandwiches — watercress,  hot 
melted  cheese,  mayonnaise  and  lettuce  or 
jam — I  can  have  a  party. 

In  contrast  to  the  elaborate  affairs  1 
have  given  (and  later  I'm  going  to  de- 
scribe my  circus  balls)  let  me  tell  you  of 
a  recent  and  very  successful  party  I  had. 
Mario  Braggiotti,  of  the  famous  piano 
team,  had  told  me  he  was  expert  at  mak- 
ing spaghetti.  "That's  splendid,"  I  said, 
"We'll  have  a  party."  Among  others  I 
asked  Fannie  Brice  and  Beatrice  Lillie, 
George  Metaxa,  Roger  Davis,  Paul  White- 
man  and  his  wife  .Margaret  Livingston, 
Jacques  Fray,  Gloria  Braggiotti  and  Bob 
Taplinger. 

I  CAN  no  longer  afford  butlers,  footmen 
and  maids.  I  have  one  man,  my  man 
Friday,  who  cleans  the  floors,  waits  on  the 
table,  mixes  the  cocktails,  acts  as  my  secre- 
tary sometimes  and  drives  the  car  that  a 
friend  of  mine  is  good  enough  to  lend  me. 

On  the  night  of  this  party  I  had  gone 
to  a  tea,  staying  longer  than  I  intended. 
I  was  rushing  home  in  the  borrowed  car 
when  a  tire  blew  out.  My  man  Friday 
did  not  know  where  the  key  to  the  spare 
was.  I  got  out  and  tried  to  get  a  taxi. 
There  was  none  and  I  had  to  walk  home. 

I  got  home  at  seven,  minus  my  man  Fri- 
day, to  discover  that  Braggiotti  had  not 
arrived  (he  was  supposed  to  be  there  by 
six  to  make  the  spaghetti).  My  daughter, 
Cobina,  was  calmly  playing  the  piano  and 
actually  nothing  was  done.  At  seven-fif- 
teen Mario  showed  up,  fortunately,  with 
the  sauce  which  he  had  made  at  home. 

The  guests  arrived,  all  my  friends,  and 
then  Bob  Taplinger  appeared  with  two 
charming  people  I  had  never  met  before. 
Now  all  of  this,  you  might  think,  was 
a  situation   for  any  hostess. 

What  a  situation  for  a  hostess  to  find 
herself  in!  How  would  you  meet  it?  How 
did  Mrs.  Wright  meet  it?  Learn  how  she 
changed  an  embarrassing  moment  into  a 
charming  evening's  entertainment  in  the 
November  RADIO  MIRROR,  out  Sep- 
tember 25. 


RADIO    M IRROR 


The  Lowdown  on 
Lum  and  Abner 

{Continued  from  page  25) 

can  swear  to  that." 

Chet  nodded  his  head.  "Right,"  he 
agreed.  "There's  one  old  judge  I'm  think- 
ing of  in  particular.  In  all  the  years  he's 
been  presiding,  he's  never  been  known  to 
let  a  man  off  free.  His  way  of  saying  he's 
not  guilty  is  giving  him  a  minimum  fine. 
One  day,  when  a  motorist_  was  convicted 
of  reckless  and  drunken  driving,  his  attor- 
ney jumped  up  and  said  he  was  appealing 
the  verdict.  'Guilty  of  contempt  of 
court!'  the  judge  snapped  back,  fining 
the  attorney  twenty-five  dollars." 

Goff  grinned  and  continued  the  story. 
"Another  day  in  court,  the  same  judge 
rapped  for  order  and  asked  the  date.  Chet 
and  I  both  yelled  'June  22nd'  and  then 
asked  him,  'Why  are  you  holding  court 
on  Washington's  birthday?'  'That's  right,' 
the  judge  exclaimed,  snapping  his  fin- 
gers.    'Court's   adjourned.' 

"But  don't  think,"  Goff  hastened  to  add, 
"that  those  people  are  fools.  They're  ig- 
norant about  history  and  what's  happen- 
ing currently  in  the  world,  but  they  are 
smart  enough  about  the  things  they  know. 
Ever  try  to  beat  one  of  them  at  a  game 
of  checkers?  And  you  should  see  them 
get  out  of  working  on  their  farms.  They'll 
stand  on  the  doorstep  in  the  morning, 
staring  at  the  sky.  Pretty  soon  a  cloud'll 
roll  up,  a  small  white  one.  'Sorta  looks 
like  rain,'  they'll  decide,  'no  use  to  plough 
today.' 

THEN  maybe  just  as  they're  starting 
out,  the  party  line  phone  will  ring. 
Everybody  knows  by  the  ring  who's  being 
called.  If  it's  the  doctor,  everyone  listens 
to  see  who's  sick.  That  happened  one 
afternoon  while  I  was  talking  with  an  old- 
timer.  'Excuse  me,'  he  said,  taking  the 
receiver  off  the  hook.  After  listening  a 
few  minutes,  he  yelled  into  the  phone: 
'Hey,  doc,  anything  I  can  do?'  Then  he 
hung  up,  grabbed  his  hat,  and  beat  it. 

"They're  always  hoping  someone  isn't 
feeling  good.  Then  they  can  congregate 
at  the  sick  man's  house  and  have  a  party." 

"For  that  matter,"  Lauck  chimed  in, 
"I've  never  seen  one  of  those  people  yet 
who  thought  he  was  well.  Ask  him  how 
he  is  and  his  face  gets  longer  than  usual. 
'Sort  of  ailing  today,'  he  complains. 
'Touch  of  rheumatism,  I  guess.' " 

Now  you  can  understand,  after  hearing 
Lum  and  Abner's  Pine  Ridge  Community 
at  the  microphone,  how  the  program  re- 
tains all  its  original  flavor  and  sincerity, 
its  humor  and  homely  philosophy.  Theirs 
is  no  ordinary  radio  script  act;  they  have 
too  much  feeling  for  the  Squire,  for  Sam 
Harrison,  for  Eli  Whitten  and  the  other 
honorable  citizens  of  Pine  Ridge. 

Hearing  them  talk,  listening  to  them  as 
they  slipped  into  the  dialogue  and  dialect 
they  use  on  the  air  every  night,  I  realized 
that  not  even  the  white  sport  shoes,  the 
tan  slacks  and  checkered  jackets  they 
were  wearing  could  cover  up  their  essen- 
tial simplicity  and  love  for  the  country  in 
which  Lum  and  Abner  were  born. 

"You  know,"  Chet  said  wistfully,  "what 
I'd  like  to  be  doing  right  now?  I'd  like 
to  be  fishing  with  the  boys  in  Mena.  Or 
playing  another  game  of  checkers."  He 
turned  to  Norris.  "Hey,  Goff!  How 
about  flying  down   there  next  weekend?" 

And  if  they  did  go,  I'm  positive  that 
they  came  back  with  more  than  a  fine 
string  of  catches.  They  also  came  back 
with  enough  topics  to  insure  the  listeners 
of  radio's  Pine  Ridge  a  full  year  of  hon- 
est amusement. 


For  this  little  citizen  a  sombre  world  has 
suddenly  brightened. 

His  mother  has  given  him  his  first 
taste  of  Fletcher's  Castoria  —  the  chil- 
dren's laxative.  And  did  he  love  it ! 


forming.  It  is  completely,  perfectly  safe. 
It  is  very  gentle — yet  very  thorough. 


That  delicious  taste  is  important.  It  means 
no  more  of  the  struggles  that  a  bad- 
tasting  laxative  causes  —  that  all  too 
often  upset  a  child's  nerves,  his  diges- 
tion, his  whole  delicate  little  system. 

That's  why  even  the  taste  of  Fletcher's 
Castoria  is  made  especially  for  children! 


Oh  boy  I 


It  is  also  prepared  just  as  carefully  for  a 
child's  needs. 

It  contains  only  ingredients  that  are 
suitable  for  a  child — no  harsh,  purging 
drugs  that  so  many  "grown-up"  laxa- 
tives contain.  Fletcher's  Castoria  will 
never  cause  griping  pains.  It  is  not  habit- 


Rely  on  Fletcher's  Castoria  whenever 
your  child  needs  a  laxative — from  baby- 
hood to  11  years.  Get  a  bottle  today — ■ 
look  for  the  signature  Ckas.  H.  Fletcher. 
Save  money — get  the  Family-Size  bottle. 


CASTORIA 

The  Children's 
Laxative 


:  J    from  babyhood  to  11 

iff 


years 


69 


RADIO     M IRROR 


"I  COULDN'T 

TAKE  A  STEP 
IN  PEACE! 


Every  Move, 
Every  Position, 
Cost  Me  Pain" 

ANY  person  with  Piles  knows  what  suffer- 
ing is.  Piles  cause  you  physical  suffering. 
They  cause  you  mental  distress.  They  make 
you  look  worn  and  haggard. 

Piles  can  take  various  forms  —  internal  or 
external,  itching  or  painful,  bleeding  or  non- 
bleeding —  but  whatever  form  they  take,  they 
are  a  cause  of  misery  and  a  danger. 

A  Scientific  Formula 

Effective  treatment  today  for  Piles  is  to  be 
had  in  Pazo  Ointment.  Pazo  is  a  scientific  treat- 
ment for  this  trouble  of  proven  efficacy.  Pazo 
gives  quick  relief.  It  stops  pain  and  itching.  It 
assures  comfort,  day  and  night. 

Pazo  is  reliable  because  it  is  threefold  in  effect. 
First,  it  is  soothing,  which  tends  to  relieve  sore- 
ness and  inflammation.  Second,  it  is  lubricating, 
which  tends  to  soften  hard  parts  and  also  to  make 
passage  easy.  Third,  it  is  astringent,  which  tends 
to  reduce  swollen  parts  and  to  stop  bleeding. 

Now  in  3  Forms 

Pazo  Ointment  now  comes  in  three  forms:  (1) 
in  Tubes  with  Special  Pile  Pipe  for  insertion 
high  up  in  the  rectum;  (2)  in  Tins  for  applica- 
tion in  the  ordinary  way;  (3)  in  Suppository 
form  (new).  Those  who  prefer  suppositories 
will  find  Pazo  the  most  satisfactory,  as  they  are 
self-lubricating  and  otherwise  highly  efficient. 

Try  It  Free! 

All  drug  stores  sell  Pazo  in  the  three  forms 
described.  But  a  liberal  trial  tube  is  free  for  the 
asking. Just  put  your  name  and  address  on  apen- 
ny  postcard  or  the  coupon  below  and  by  return 
mail  you'll  get  the  free  tube.  Write  for  it  today 
and  prove  the  needlessness  of  your  suffering. 


THE    CRITIC    ON    THE    HEARTH 

By  Weldon  Melick 
Brief  Reviews  of  the  New  Programs 


FREE 


Grove  Laboratories,  Inc. 
Dept.37-MC,St.Louis,Mo. 

Gentlemen:  Please  send  me,  in  PLAIN  WRAPPER, 
your  liberal  free  trial   size   of   PAZO  Ointment. 


NAME. 


ADDRESS - --- 

CITY. STATE- 


G-MEN — Taking  its  cue  from  the  tre- 
mendous public  reception  of  motion  pic- 
tures based  on  exploits  of  Department  of: 
Justice  agents,  NBC  has  launched  a 
series  of  dramatized  actual  cases  solved 
by  Government  men.  Phillips  H.  Lord 
wrote  the  continuity  and  miraculously  re- 
frained from  overdoing  the  melodramatic. 
I  don't  know  how  they  managed  it,  but 
the  voice  of  J.  Edgar  Hoover  in  this  pro- 
gram would  deceive  that  G-chief's  closest 
friend.  The  program  is  full  of  activity 
and  sustained  interest. 

NBC  Saturdays  9:00  P.  M.  30  min. 

N.  T.  G.  SHOW  GIRL  REVUE— The 
initials  might  as  well  spell  "not  too  good" 
as  Nils  Thor  Granlund.  The  superficial 
night  club  patter  for  ultra-sophisticates 
grates  on  the  fireside  ear.  The  chorus 
girls,  however,  step  out  of  role  admirably 
in  individual  appearances  as  singers,  in- 
strumentalists and  impersonators.  Harry 
Salter's  orchestra  sets  a  brisk  tempo  for 
this  song  and  dance  program. 

NBC  Tuesdays  9:00  P.  M.  30  min. 

AMERICA'S  HOUR— An  epic  of  the 
shifting  scene  of  American  life,  depicting 
progress  of  the  nation  in  various  fields  of 
civilization,  including  transportation,  gov- 
ernment, agriculture  and  industry.  A 
symphony  orchestra  under  Howard  Bar- 
low is  synchronized  with  the  fast-moving 
dramatization  throughout  the  entire  60 
minutes  of  the  program. 

CBS  Sundays  9:00  P.  M.  60  min. 

SETH  PARKER— The  quaint  humor 
and  pathos  of  the  characters  created  by 
Phillips  Lord  are  back  on  radio  after  a 
two-year  absence  while  their  creator  was 
roaming  uninhabited  islands.  Although 
dripping  with  artfully  pulled  tears,  these 
programs  have  regained  thousands  of  the 
old  followers  and  will  probably  continue 
to  make  good  with  that  portion  of  the 
listening  public  who  crave  maudlin  senti- 
mentality. This  program  is  a  fireside  ex- 
treme: at  the  other  end  of  the  spectrum 
is  N.  T.  G.  and  his  girls,  mentioned  above. 
NBC  Sundays  10:00  P.  M.  30  min. 

CHARLES     HANSON     TOWNE  —  If 

you  enjoy  inviting  interesting,  cultured 
visitors  into  your  home  via  radio,  by  all 
means  extend  an  invitation  to  this  Thurs- 
day evening  guest.  His  suavity,  gentility 
and  vast  storehouse  of  anecdote  surround- 
ing the  lives  of  the  great  and  obscure  in 
the  world  of  belles-lettres,  will  more  than 
repay  you  for  your  hospitalitv. 

CBS  Thursdays  9:15  P.  M.  15  min. 

MARTY  MAY — A  good  comedy  pro- 
gram with  Marty  May  and  Carol  Deis 
matching  wits,  Jerry  Cooper  singing  bari- 
tone and  Loretta  Lee  vocalizing  popular 
melodies.  Johnny  Augustine's  orchestra 
forms  the  musical  background.  1  predict 
that  "Marty  and  Carol"  will  soon  divide 
equal  honors  with  "Jack  and  Mary"  and 
"Fred  and   Portland." 

CBS  Thursdays  9:30  P.  M.  30  min. 

THE  SIMPSON  BOYS  OF  SPRUCE- 
HEAD  BAY— Arthur  Allen  and  Parker 
Fennelly,  formerly  the  Stebbins  Boys,  are 
now  the  Simpson  Boys,  country  store- 
keepers 'way  daoun  East.  Their  charac- 
ters are  real  and  the  story  is  a  faithful 
picture  of  rural  New  England. 

NBC   Tues..   Wed.,   Thurs.,    Fn.,   Sat. 
12:00  Noon   15  min. 


RAINBOW  HOUSE— A  program  de- 
signed for  children  and  presented  by  ju- 
venile entertainers.  Rainbow  House  never- 
theless is  more  interesting  to  adults  than 
to  children.  This  program  sugar-coats 
the  moral  that  citizens  and  police  ought 
to  co-operate  in  preventing  traffic  acci- 
dents, the  pill  proper  being  in  the  form 
of  a  brief,  concentrated  speech  by  a  lead- 
ing police  or  traffic  authority. 

MBS  Sundays  6:00  P.  M.  60  min. 

LUCILLE  MANNERS  AND  RAY 
HEATHERTON— If  you   are  one  of  the 

thousands  of  articulate  radio  fans  whose 
requests  were  responsible  for  the  bringing 
together  of  these  two  vocal  favorites  on 
the  same  program,  you  will  enjoy  not 
having  to  switch  from  one  station  to  an- 
other in  order  to  hear  both  of  these  tal- 
ented singers. 

NBC  Sundays  5:45  P.  M.   15  min. 

HEYWOOD  BROUN— The  New  York 
columnist  whose  rambling  writings  have 
endeared  him  to  the  hearts  of  millions 
has  come  to  radio  with  no  loss  of  effec- 
tiveness and  with  infinitely  more  warmth 
and  personal  charm  than  could  ever  be 
squeezed  between  the  column  rules  of  a 
newspaper.  Broun's  broadcasting  style  is 
calm,  unhurried  and  soothingly  amusing, 
with  just  a  touch  of  whimsy. 

MBS  Mon.,  Tues.,  Wed.  9:15  P.  M. 
15  min. 

LOMBARDO  ROAD— Programs  and 
sponsors  may  come  and  go;  Guy  Lom- 
bardo  goes  on  forever  in  popular  favor, 
no  matter  on  what  station  or  for  whom. 
After  a  year's  absence  he  vi  now  back  on 
Columbia. 

"    CBS  Mondays  8:00  P.   M.  30  min. 

STATE  FAIR  CONCERT  —  Lannie 
Ross  of  Show  Boat  fame  headlines  this 
program,  dedicated  to  housewives  who 
make  many  quarts  of  jelly  and  who  there- 
fore may  be  expected  to  use  many  drops 
of  Certo.  Every  program  features  a 
guest  artist  of  some  importance.  Howard 
Barlow,  a  CBS  favorite,  steps  over  into 
Radio  City  for  a  half-hour  weekly  to  di- 
rect the  orchestra  on  this  program.  Lan- 
nie Ross,  a  superb  tenor,  directs  a  well- 
balanced  program  consisting  chiefly  of 
concert  music,  with  a  touch  of  drama  and 
a  bit  of  popular  melody. 

NBC  Sundays  7:00  P.  M.  30  min. 

VOICE  OF  THE  PEOPLE— Two  news- 
paper reporters  from  Texas  originated 
and  conduct  this  novel  feature  in  which  a 
microphone  is  set  at  a  busy  intersection 
and  the  man  in  the  street  called  upon 
without  warning  to  broadcast  his  views 
on  things  in  general.  The  weakness  in  the 
program  thus  far  has  been  the  collection 
of  stock  questions  used  to  draw  comment 
from  the  impromptu  speakers.  Listeners 
have  been  invited  to  furnish  future  ques- 
tions, however,  which  promises  vast  im- 
provement. The  idea  may  prove  to  be  a 
sensation.  In  any  event,  it's  something 
new  and  lots  of  fun.  Don't  miss  it. 
NBC  Sundays  7:30  P.  M.  30  min. 

THE  KILMER  FAMILY— This  contin- 
ued daily  true-story  of  a  typical  wage- 
earning  family  combines  comedy,  pathos, 
adventure,  and— perhaps,  tragedy.  You 
will  recognize  types  you  know  in  this  stir- 
ring drama  of  the  American  home. 

NBC  Mon.,  Tues..  Wed.,  Thurs.,  Fri. 
1:15  P.  M.  15  min. 


70 


RADIO     M IRROR 


Coast-to-Coast    Highlights 
Pacific 

(Continued  from  page  45) 

one  of  the  first  announcers  in  Los  An- 
geles .  .  .  though  he  lasted  only  a  couple 
of  months  .  .  .  only  one  hereabouts  to  wear 
spats  and  a  cane  among  the  announcing 
fraternity.  Now  he's  a  magazine  pub- 
lisher. 

MARGARET  BARRY,  eighteen-year- 
old  "screamer"  of  KOMO,  entered 
radio  when  her  uncle,  Abe  Brashen,  vio- 
linist at  the  station,  secured  her  an  audi- 
tion. She  is  doing  radio  drama  bits  and 
outside  noises  for  props  and  atmosphere. 

CLAUDE  SWEETEN,  bay  district  ra- 
dio ork  leader,  was  born  in  Mendon, 
Utah  .  .  .  has  a  ten-year-old  daughter 
named  Shirley  and  collects  architectural 
drawings  of  unusual  and  distinctive  homes. 

RITA  LESTER,  new  NBC  songster,  is 
a  sister  of  Vernon  Rickard.  Rick- 
ard  is  now  a  Chicago  nite  club  m.  c.  .  .  . 
once  toured  with  the  Duncan  Sisters  .  .  . 
was  on  a  Hollywood  radio  station,  teamed 
up  with  Bud  Collyer,  brother  of  Cinem- 
actress June  Collyer. 

BELLWOOD,  Nebraska,  is  represented 
on  the  KFRC  orchestra  in  the  per- 
son of  Harry  Townley  French  who  toots 
a  swell  sax.  For  hobbies  he  is  an  amateur 
photographer  and  long  distance  swimmer. 
In  the  line  of  ambitions  he  wants  to  own 
a  huge  country  estate  and  a  string  of 
saddle  horses. 

RUDY  Seiger,  who  holds  a  record  for 
continuous  broadcast  out  on  the 
Coast,  is  back  from  the  Hawaiian  vaca- 
tion and  is  again  playing  the  violin  from 
the  Fairmont  Hotel  to  NBC  lines.  While 
in  the  mid-Pacific,  he  composed  a  com- 
panion piece  to  his  famed  "California 
Lullaby." 

CLARENCE  TOLMAN  seems  to  be 
the  chorister  for  the  KEX  "Every- 
body Sing"  program  nowadays.  He  was 
born  on  the  desert  in  the  southwest,  was 
with  a  Shubert  show  in  New  York  and 
entered  radio  several  years  ago  through 
the  good  offices  of  Dobbsie. 

T%TBC's  "Carefree  Carnival"  seems  to 
i-^  be  on  the  air  today  and  off  tomor- 
row. But,  somehow  or  other,  it  generally 
gets  back  into  the  running  and,  with  it 
John  Nedric  Tollinger.  Before  he  dis- 
covered his  singing  voice,  he  sold  art  pos- 
ters and  cartoons  in  and  around  Council 
Bluffs.  Married  ...  a  two-year-old  son  .  .  . 
amateur  photographer  .  .  .  fair  golfer. 

WACK  BENNY  not  only  throws  the 
*»bull  ...  but  he's  also  a  prime  favorite 
with  those  who  do.  While  'round  about 
these  parts  he  was  besieged  by  matadors, 
toreadors  and  what  have  you,  who 
clamored  for  autographs  when  he  crossed 
the  border  into  Agua  Caliente  in  old 
Mexico. 

fkON  AUSTIN  is  one  of  the  newest  mi- 
**  crophoniacs  up  in  the  northwest 
where  he  is  spieling  for  both  KOMO  and 
KJR.  Though  he  was  born  in  Pasco 
Wash.,  and  went  to  school  in  Seattle  and 
Portland,  he  has  been  with  WOL  in  Wash- 
ington, D.  C,  for  six  years  as  an  announ- 
cer. In  between  times  he  acted  in  summer 
stock  and  touring  the  legitimate  stage 
cross  country. 


n*&£\ 


do^1   sO#£. 


? 


W/"HAT  wouldn't  she  give  to 
•-    hear  it  ring?  To  hear  a  girl 

friend's  voice:  "Come  on  down, 

Kit.  The  bunch  is  here!" 

Or  more  important:  "This  is 

Bill.  How  about  the  club  dance 

Saturday  night?" 

•  •  •  • 

The  truth  is,  Bill  would  ask  her.  And 
so  would  the  girls.  If  it  weren't  for — 

Well,  bluntly,  if  it  just  weren't  for 
the  fact  that  underarm  perspiration 
odor  makes  her  so  unpleasant  to 
be  near. 

What  a  pity  it  is !  Doubly  so,  since 
thousands  of  women  find  perspiration 
odor  so  easy  to  avoid.  With  Mum! 


Just  half  a  minute  is  all  you  need 
to  use  this  dainty  deodorant  cream. 
Then  you're  safe  for  the  whole  day ! 

Another  thing  you'll  like  —  use 
Mum  any  time,  even  after  you're 
dressed.  For  it's  harmless  to  clothing. 

It's  soothing  to  the  skin,  too  — 
so  soothing  you  can  use  it  right  after 
shaving  your  underarms. 

Mum,  you  know,  doesn't  prevent 
perspiration.  But  it  does  prevent 
every  trace  of  perspiration  odor. 
And  how  important  that  is!  Use 
Mum  daily  and  you'll  never  be  un- 
invited because  of  personal  un- 
pleasantness. Bristol-Myers,  Inc., 
75  West  St.,  New  York. 


MUM 

TAKES  THE  ODOR 
>UT  OF  PERSPIRATION 


ANOTHER  WAY  MUM  HELPS  is  on  sanitary  napkins.  Use  it  for  this  and  you'll  never 
have  to  worry  about  this  cause  of  unpleasantness. 


71 


RADIO     MIRROR 


Science  finds  DR  Y  yeast 
far  more  effective  source  of  tonic 
element  that  stimulates  intesti- 
nal action — and  it's  easier  to  eat 

FOR  YEARS  doctors  have  recom- 
mended yeast  for  combating  con- 
stipation without  harsh  drugs. 

Now  science  finds  that  this  tonic  food  is 
far  richer  in  Vitamin  B  content  if  eaten  dry! 

Tests  by  impartial  scientists  reveal  that 
from  dry  yeast  the  body  receives  almost 
twice  as  much  of  the  precious  element  that 
tones  and  strengthens  the  intestinal  tract! 

Experiments  indicate  that  the  digestive 
juices  can  more  easily  break  down  dry  yeast 
cells  and  extract  their  rich  storesof  vitamin  B. 

No  wonder  thousands  have  found  Yeast 
Foam  Tablets  so  helpful  in  correcting  con- 
stipation. These  tablets  bring  you  the  kind 
of  yeast  science  has  found  so  effective. 

At  a  leading  clinic,  83%  of  the  patients 
with  constipation,  who  were  given  Yeast 
Foam  Tablets,  reported  improvement  with- 
in two  weeks!  Before  starting  to  eat  this 
dry  yeast,  some  of  the  patients  had  used 
laxatives  almost  continuously! 

Let  Yeast  Foam  Tablets  restore  your 
eliminative  system  to  healthy  function.  Then 
you  will  no  longer  need  to  take  harsh  laxa- 
tives. You  will  have  more  energy.  Headaches 
should  no  longer  trouble  you. 
Your  skin  will  be  clearer  and 
fresher. 

Ask  your  druggist  for  Yeast 
Foam  Tablets  today. 


NORTHWESTERN  YEAST  CO., 
1750  N.  Ashland  Ave.,  Chicago,  111. 
Please  send  free  introductory  package  of  Yeast 
Foam  Tablets.  RG.  10-35 


Name  .. 
Address. 
City 


.State. 


Facing  the  Music 

(Continued  from  page  33) 


ample  guitars  to  their  bosoms  to  fondling 
the  ordinary  kind.  They  get  sweeter  tones 
from  the  oversize  instruments  they've  de- 
signed, they  assert.  But  Lennie  Hayton  is 
all  for  the  trend  toward  less  bulky  instru- 
ments as,  for  example,  the  streamlined, 
one-string  cello  developed  by  the  acoustical 
authority,  Dr.  Herman  Fischer.  Its  reso- 
nator isn't  much  larger  than  a  cigar  box. 
Perhaps  by  the  time  you  read  this,  he  will 
be  using  it  in  his  "Hit  Parade"  shows. 
Rather  like  trying  to  decide  between  Mae 
West  and  Dietrich. 


SHORT    SHORT    SHORT     STORIES 

Surprisingly  enough,  the  CBS  contract 
of  the  young  bass-baritone  about  whom 
Columbia  in  general  and  Howard  Barlow 
in  particular,  were  so  enthusiastic,  has  not 
been  renewed.  So  Gene  Baker  is  now 
under  the  wing  of  Maria  Gay,  discoverer 
of  Nino  Martini  and  coach  of  Lily  Pons. 
She  is  said  to  have  advised  against  fur- 
ther public  appearances  until  he  acquires 
that  final  polish,  and  it's  also  said  that  at 
that  time,  he  will  go  back  on  CBS  .  .  . 
Radio  City  hostesses  will  miss  Lawrence 
Tibbett's  cherubic  countenance,  since  his 
fall  program,  which  begins  September 
17,  will  come  from  a  CBS  studio. 

Kay  Thompson   and   her  girls  left  the 

Waring  show  because  expenses  just  had  to 

be  cut  to  meet  the  extra  cost  of  Stoop- 

nagle  and  Budd  .  .  .  But  quite  undaunted 

is  Kay,  for  despite  the  fact  that  she  is  still 

on   the    Hayton    program,    she    is   casting 

about  for  more  work  for  her  troupe  .  .  . 

Jessica     Dragonette's    honey-blonde     hair 

used  to  be  so  long  she  could  sit  on  it  .  .  . 

Now  it's  been  cut  to  a  charming,  feminine 

long  bob  .  .  .  Norman  Taurog,  Paramount 

director,  was  so  entranced  by  the  change 

it  wrought,   that   he   insisted  on   retaking 

her  scenes  in  "The  Big  Broadcast  of  1935," 

all   of  which   were  made  before  the  new 

coiffure. 

*    *    * 

ORCHESTRAL   ANATOMY 

Flutes,  trombones  and  saxophones. 
That's  what  broadcast  bands  are  made  of. 
Well,  partlv,  anyhow.  Here's  what  we've 
found  in  taking  three  of  your  favorite 
bands  apart  in  the  studio  clinic: 

Bert  Block's  Orchestra:  Three  trum- 
pets; three  saxophones;  one  trombone: 
one  piano;  drums;  guitar,  and  bass  (fid- 
dle, or  doghouse,  as  the  boys  call  it).  The 
drummer's  responsible  for  those  vibra- 
phones. Individual  singers,  Leila  Lane, 
Jack  Leonard  and  Joe  Bauer,  trumpeter. 
Trio,  "Three  Chips,"  is  made  up  of  "Odds" 
Stordahl,  trumpeter;  Joe  Bauer  and  Jack 
Leonard.  (Recorded  especially  for  Bill 
Hoover,  217  S.  Allegheny  Street,  Cumber- 
land, Md.) 

Will  Osborne's  Orchestra:  Three  trum- 
pets (two  of  them  slide  trumpets,  Will's 
own  creation);  three  trombones;  three 
saxophones;  two  pianos;  drums;  guitar 
and  banjo  (one  man  alternating),  and  bass 
(fiddle).  (Recorded  especially  for  Loyal 
Boles.  1126  Sixth  Street  North,  Minne- 
apolis,  Minn.) 

Hal  Kemp's  Orchestra:  Four  saxo- 
phones (one  of  which  Hal  plays);  two 
trumpets;  two  trombones;  piano;  guitar, 
and  bass  (fiddle).  They  achieve  those 
organ-like  tones  with  megamutes,  sort  of 
little  megaphones  which  go  on  clarinets 
played  by  the  saxophonists.  Singers: 
Skinny  Ennis,  drummer,  rhythm  singer; 
Saxy  Dowell,  saxophonist,  novelty  singer; 
Maxine  Gray,  and  Bob  Allen.  Quartet 
consists  of  Saxy,  Bob,  Gus  Mayhew,  trom- 


bonist, and  Hal  Kemp  himself.  (Re- 
corded especially  for  Elizabeth  Malmberg. 
446  South  Garfield  Avenue,  Janesville, 
Wisconsin.) 


THEME  SONG  SECTION 

just  so  you'll  have  the  whip  hand  in 
arguments  about  theme  songs  on  two  of 
NBC's  newer  programs,  we  set  down  these 
facts: 

Program:  "The  Hit  Parade,"  Saturday 
nights,  8:00  o'clock  EDST.  NBC— red 
network.  Themes:  (1)  "Happy  Days," 
composed  by  Ager,  published  by  Ager, 
Yellen  and  Bornstein.  745  Seventh  Avenue. 
New  York  City.  (2)  "Lucky  Day,"  com- 
posed by  Ray  Henderson,  published  by 
Harms,  Inc.,  62  West  45th  Street,  New 
York  City. 

Program:  "The  Shell  Chateau,"  starring 
Al  Jolson,  Saturday  nights  at  9:30  o'clock 
EDST.  NBC — red  network.  Themes; 
(1)  "Good  Evening  Friends."  composed 
by  Caesar  and  Katcher,  published  by 
Harms,  Inc.  (2)  "Good  Night,  Lovely 
Little  Lady,"  composed  by  Max  Gordon 
and  Harry  Revel,  published  by  De  Sylva, 
Brown  and  Henderson,  745  Seventh  Ave- 
nue, New  York  City.  (3)  "Thank  You. 
Father,"  composed  by  De  Sylva,  Brown 
and  Henderson,  and  published  by  the 
composers. 


FOLLOWING  THE   LEADERS 

We  picked  the  worst  time  in  the  year  to 
tell  you  where  you  can  go  to  see,  hear, 
and  dance  to  the  tunes  of  your  favorite 
radio  orchestras.  As  we  write  this,  few- 
have  their  fall  plans  completed,  so  you'll 
have  to  be  content  with  this  list  and  be 
so  forbearing  that  you  won't  mind  even  if 
a  few  of  these  undergo  changes. 

Berger,  Jack.  Hotel  Astor,  New  York 
City. 

Block,  Bert,  Trommer's.  East  New  York. 
L.  I. 

Cummins,  Bernie,  Hotel  Roosevelt,  New- 
York  City. 

Crosby,  Bob — On  tour  in  the  South. 

Cugat,  Xavier,  Waldorf-Astoria,  New- 
York  City. 

Dorsey  Brothers.  Glen  Island  Casino. 
New  Rochelle,  N.  Y. 

Duchin,  Eddie.  Casino,  Central  Park, 
New  York  City. 

Ferdinando.  Angelo,  Great  Northern 
Hotel.  New  York  City. 

Gasparre,  Dick,  Biltmore  Hotel,  New- 
York  City. 

Grant.  Bob.  Savoy  Plaza  Hotel.  New- 
York  City. 

Hall,  George,  Hotel  Taft.  New  York 
City. 

Heidt,  Horace,  Drake  Hotel,  Chicago. 

Hoff,  Carl,  French  Casino.  New  York 
City. 

Hopkins.  Claude,  Cotton  Club.  Harlem. 
New  York  City. 

Johnson.  Johnny,  Commodore  Hotel, 
New  York  City. 

Leafer.  Allen.  Tavern-on-the-Green, 
Central  Park.  New  York  City. 

Kemp,  Hal,  Pennsylvania  Hotel.  New 
York  City. 

King,  Henry.  Mark  Hopkins  Hotel.  San 
Francisco  Cal. 

Madriguera.  Enric.  Arrowhead  Inn, 
Saratoga,  N.  Y. 

Moss.  Joe.  Hotel  Pierre,  New  York  City. 

Nichols.  Red — On  tour  in  the  East. 

Noble,  Ray,  Rainbow  Room.  Rockefel- 
ler Center,  New  York  City. 

Osborne,  Will,  Lexington  Hotel,  New 
York  City. 


72 


RADIO    M IRROR 


Reichmann,  Joe,  Statler  Hotel,  Boston, 
Mass.     (Opening  around  September  25th.) 

Schuster,  Mitchell,  Park  Lane,  New- 
York  City. 

*    *    * 

LET'S   GET   ORGANIZED 

Have  you  thought  about  it,  or  have  you 
already  organized  a  musical  group?  We 
ask  because  we  feel  you'll  probably  be 
much  more  popular  with  the  neighbors  on 
rehearsal  day  for  having  had  the  benefit 
of  the  expert  advice  of  outstanding  radio 
musicians.  Write  in,  then,  what  your  par- 
ticular problem  is,  and  we'll  present' it  to 
those  who  should  know.  If  it's  a  matter 
of  getting  money  or  instruments,  then  it's 
purely  a  matter  for  you,  your  conscience 
and  Destiny.  That's  out  of  our  line.  But 
if  it's  a  problem  of  your  musical  group — 
well,  just  try  us  and  see. 


IN   REPLY  WE  STATE 

To  Toni  Fukami,  1492  West  Washing- 
ton Boulevard,  Los  Angeles,  Cal. — NBC 
says  that  the  real  name  of  Tony  Romano, 
guitarist  with  Al  Pearce  and  His  Gang,  is 
Antonio  Romano.  What  could  be  sim- 
pler? 

To  Ruth  Proctor,  R.F.D.  552,  Rich- 
mond, Cal. — "How,"  you  demand  not  un- 
reasonably, "can  a  listener  do  the  most 
good  toward  getting  their  favorite  artist 
on  a  larger  station?    Haven't  we  a  say?" 

Certainly  you  have,  and  if  it's  a  net- 
work artist,  we'll  do  our  share.  If  you 
feel  that  any  of  those  who  produce  music 
on  any  of  the  chains  is  not  being  spread 
over  a  wide  enough  area,  write  to  us  with 
much  feeling  and  we'll  see  that  your  letter 
gets  in  the  hands  of  the  network  executive 
who  can  do  the  most  good. 

To  all  other  gracious  readers  who  have 
written  us,  please  remember  that  your 
turn  will  come.  There  are  such  things  as 
limitations  of  time  and  space.  Patience 
is  a  virtue  which  we  hope  you  have.  We 
haven't. 

*    *    * 

YOU'RE  TELLING  US 

You  might  like  to  write  in  that  this  re- 
porter is  sixteen  kinds  of  a  soandso  for 
not  giving  you  some  particular  bit  of  in- 
formation on  music  in  the  air  for  which 
you've  been  longing.  However,  to  save 
his  feelings,  why  not  check  the  coupon 
below   in    accordance   with   your   desires? 


John    Skinner, 
RADIO    MIRROR, 
1926    Broadway, 
New  York  City. 

I  want  to  know  more  about: 

Orchestral  Anatomy 

Theme   Song  Section 

Following  the  Leaders 

Let's  Get  Organized 

Name 

Address 


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73 


RADIO     MIRROR 


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Learn  to  Make 

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Hold  your  job.  I'll  train  you  in  a 
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equipment  that  teaches  you  to  build 
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J.   E.   SMITH.    Pres. 

National   Radio   Institute 

Dept.  5KT 

Washington,  D.  C. 


$3200   in    1933 

"My  books  show  that 
for  the  year  1933  I  ran 
$3200.  Radio  service 
doesn't  come  too  tough 
tor  me  now.  You  know 
who  taught  me  Radio.' 
— N.  R.  1."— J.  P.  WIL- 
t-ON,  Box  43.  Westvillc. 
Okla. 


Gets  Job  While 
Training 

"Before     finishing     yoi 
Course  I  was  Radio  Ex 


for 


largesl 


Sine 


porting     goods 

North  Carolina. 
enrolling  I  have  — 
about.  $8,600.  I  want  to 
thank  N.  K.  I."— J.  F. 
HUFF.  001  W.  18th  St.. 
Austin,  Texas. 


.7.  E.  SMITH,   President 
National  Radio  Institute 
Dept.   5KT 
Washington,  D.  C. 

Dear  Mr.  Smith: 
Without,  obligating  me,  send 
free    book    about   spare    time 
and  full  time  Radio  opportu- 
nities,    and    how    I    can    train    for 
them   at  home  in  spare  time.    (Please  print  plainly 


NAME AGE. 


CITY STATE. 


Riding   the   Shortwaves 

By 
The  Tuner-Inner 


H 


AVE  you  a  bit  of  the  vagabond  in 
you?  If  so,  dust  off  the  dials  of 
your  short  wave  set  and  roam  the 
seven  seas  with  the  "TUNER-INNER" 
in  search  of  adventure,  novelty  and,  let 
us  hope,  good   reception. 

Take,  for  instance,  the  Chinese  twins 
in  far  off  Hongkong,  ZEK  on  8.75  and 
ZCK  on  5.14  megacycles.  You  may  be 
aroused  almost  any  morning,  now,  by  the 
high-pitched  chatter  of  the  Nipponese  an- 
nouncers, and  the  quaint  sound  of  the 
zauras,  from  1  a.m.  until  the  first  crack 
of  dawn. 

A  twirl  of  the  dial  in  the  "wee  sma' 
hours"  of  the  morning  and  you  will  be 
startled  by  the  screaming  siren  of  a  motor 
gong,  this  time  from  distant  Saigon,  in 
Indo  China,  home  of  FZS  on  25.02  meters, 
which   will   stay   with   you   until    about   7 

A.M. 

At  the  unearthly  hour  of  3  a.m.,  a  Java- 
nese station  on  16.50  meters,  PMC,  in  the 
heart  of  the  jungle  at  Bangkok,  will  call 
you  only  to  disappear  again  when  the 
milkman  arrives  at  five. 

If  you  wish  to  go  back  to  sleep  again, 
set  your  trusty  alarm  clock  to  awaken 
you  at  seven  and  when  you  awake,  Macao, 
China,  will  greet  you  with  the  news  of 
far  flung  empires,  spoken  in  pure  pidgin 
English,  through  CQN  on  49.96  meters. 

Leaving  the  Orient,  now,  we  call  at 
England  to  set  our  watches  by  the  melo- 
dious chimes  of  Big  Ben,  reaching  us 
through  GSG  on  16.8  and  GSH  on  13.9. 
The  jolly  accents  of  the  English  announc- 
ers make  us  feel  right  at  home  and  the 
bright,  swingy  music  of  Henry  Hall's 
Dance  Band,  almost  persuade  us  to  "roll 
back  the  carpet"  and  dance,  even  though 
it   is  early  morning. 

Next,  by  the  low  guttural  tones  of  the 
Germans  and  the  monotonous  notes  of  an 
old  German  folk  song  played  over  and 
over  again  on  an  electrical  piano  in  the 
studios  at  Zeesen,  we  are  welcomed  to  the 
land  of  the  Black  Forest.  Carols  sung 
by  sweet-faced  boys  and  girls  from 
Munich,  a  discussion  by  Herr  So-and-so, 
and  we  leave  there,  to  be  transported  to 
Paris,  city  of  magic  dreams  come  true. 
There  the  Eiffel  Tower  transmitter  ex- 
citedly calls  "Ici  Paris."  With  music  from 
the  sidewalk  cafes  and  long  wearisome 
talks  intended  primarily  for  their  colo- 
nists in  the  far  off  jungles  of  Africa  and 
Indo  China,  they  vie  for  our  attention  on 
two  wavelengths,  32  meters  and  75  meters, 
during  the  entire  day.  The  better  known 
Pontoise  Transmitter  operates  on  the  25.6, 
25.4,  19.6,  meter  wavelengths  at  present 
and  is  consistently  heard  as  early  as  7 
a.  m.,  and  as  late  as  midnight,  thus  de- 
stroying the  old  superstition  that  no  for- 
eign signals  could  be  heard  well  after 
darkness  sets  in  on  either  side  of  the 
ocean. 

Now  let's  leave  our  sets  and  take  a  little 
siesta  until  six  o'clock.  Estacion  EAO. 
Trans-Radio,  Madrid,  Spain,  land  of 
dark  eyed  senoritas  and  flashing  casta- 
nets, beckons  us  with  its  appealing  rhum- 
bas  and  native  fox  trots  played  by  a  real 
Spanish  orchestra.  Operating  on  30 
meters   this   station's   transmissions    begin 


a     little    after    five    and    end     at    seven 
o'clock. 

We  now  leave  Europe  and  fly  rapidly 
to  our  sister  continent.  South  America, 
where  every  republic  has  at  least  one 
shortwave  station  and  it  is  not  unusual  to 
find  eight  or  nine  competing  for  national 
honors.  Here  we  may  listen  to  our  heart's 


Oliver  Amlie,   pioneer  radio  fig- 
ure, seated  at  the  world's  fastest 
receiver,  which  he  designed. 

content  to  twanging  guitars  played  by 
smiling  gauchos  under  a  sky  of  dark  blue 
with  the  deep  yellow  moon  shining  down 
upon  a  tropical  heaven. 

HJ1ABB  at  Barranquilla.  Colombia, 
on  46.5  meters  and  her  cousin,  HJ4ABB. 
at  Manizales  on  42.1  meters,  come  through 
from  about  eight  until  ten  o'clock  and 
sometimes,  HJ4ABB  continues  long  after 
midnight,  acknowledging  letters  of  praise, 
comment,  etc..  upon  the  stations  trans- 
missions, from  all  parts  of  the  civilized 
world. 

YV3RC,    48.7.    YV2RC    49.3,    YV6RV, 

46.1  (Valencia)  and  YV5RMO,  49.7,  form 
a  Venezuelan  chain  nightly  from  5:30 
until  1 1  p.  m.,  playing  native  tangoes,  with 
now  and  then  a  slight  interruption  while 
a  native  Venezuelan  extols  the  merit  of 
Venezuelan  made  cigars,  dresses,  and 
even  automobiles,  to  anyone  who  will 
listen. 

ESTACION  HC2RL,  D'Republic 
D'Ecuador.  the  "Friendly  Station"  with 
Dr.  Hugo  Levi  at  the  helm,  is  known  far 
and  wide  for  its  band  concerts  from  the 
plaza  in  the  city  square  in  Guayaquil, 
where  from  5:45  until  8  p.  m  on  Sundays 
and  on  Tuesdays  from  9  to  II  p.m.  it 
operates  upon  45  meters. 

Well  we  have  traveled  all  over  the 
world  and  as  .vet  have  seen  barely  a  small 
part  of  the  world's  shortwave  broadcast- 
ers. You'll  soon  visit  icy  Iceland,  smoky 
La  Paz  in  Bolivia,  and  sunny  Italy  and 
perhaps  even  tropical  Malta,  with  the 
"TUNER-INNER."  Let  me  know  where 
you  want  to  go.  fellow  shortwave  fans. 
and  I'll  take  you  there  as  fast  as  I  pos- 
sibly can.     Good  luck  and  "73." 


74 


RADIO    MIRROR 


Cinderella  Story 

(Continued  from  page  30) 

A  living  witness  was  not  safe  to  have 
around.  Threats  were  made  against  her 
life.  Her  father  didn't  hesitate  a  second. 
He  picked  up  his  family  and  moved  to 
Canada,  in  search  of  peace  and  safety. 
They  settled  at  the  little  town  of  Guelph, 
Ontario.  There  began  the  slow  grounding 
that  was  to  fit  the  little  Jamison  for  her 
meteoric  rise  later  on. 

All  this  time,  all  her  life,  in  fact, 
there  was  the  closest  sympathy,  the 
utmost  devotion  between  her  father  and 
herself.  "Always,"  says  Anne,  "he  was  my 
inspiration."  But  he  was  more  than  that. 
A  pal,  the  pivot  of  her  whole  life.  They 
looked  alike,  thought  alike,  dreamed  alike. 

Anne  had  begun  to  sing  a  little  around 
the  house,  snatches  of  popular  airs.  Her 
father  begged  her  to  study.  An  ardent 
lover  of  music,  although  himself  no  musi- 
cian, he  could  not  tolerate  a  slovenly  per- 
formance. "Take  lessons,  dear,"  he  urged. 
"Even  if  you  have  no  voice  in  the  profes- 
sional sense,  even  if  you  are  just  going  to 
sing  for  your  own  pleasure  all  your  life, 
you  might  as  well  do  it  properly.  Take 
lessons  to  please  me." 

There  was  no  resisting  that  plea.  Anne, 
already  enrolled  in  a  business  college  in 
Toronto,  earnestly  studying  to  be  a  secre- 
tary— added  to  her  activities  singing  les- 
sons at  the  Toronto  Conservatory  of 
Music.  Even  then,  even  in  spite  of  her 
father's  encouragement  and  criticisms,  it 
never  occurred  to  her  to  consider  singing 
as  a  possible  profession. 

IT  was  not  until  she  was  graduated  from 
the  conservatory  with  first  class 
honors  that  the  president  took  up  that 
question — and  spent  an  hour  convincing 
her  that  she  had  a  voice!  She  owed  it  to 
herself,  he  urged,  to  complete  her  studies. 
With  the  right  training  there  was  no  tell- 
ing how  far  she  might  not  go. 

It  was  a  novel,  and  rather  shattering 
point  of  view  to  young  Anne.  Certainly 
the  family  couldn't  afford  to  let  her  con- 
tinue studying  for  years.  Still,  if  she 
really  had  possibilities  as  a  singer.  .  .  . 

It  was  her  father  who  decided.  Sacri- 
fices must  be  made.  Anne  must  continue 
studying. 

Anne  had  a  will  of  her  own.  She'd  go 
on  studying,  but  she  would  not  be  a  bur- 
den on  her  family  while  she  did  it!  Be- 
sides graduating  from  the  conservatory, 
she  had  also  graduated  from  the  business 
college.    She  would  get  a  job. 

Then  began  an  intensive  period  of  work 
and  study,  study  and  work,  living  all  alone 
in  Toronto,  not  always  eating  properly. 
The  inevitable  breakdown  occurred.  Anne 
went  to  England  to  convalesce.  It  was 
arranged  that  while  there  she  would  study 
with  "the  outstanding  voice  teacher  of  his 
day,  William  Shakespeare,  descendant  of 
England's  greatest  poet." 

He  was  eighty-two  then  and  Anne  was 
his  last  pupil.  She  made  great  strides  dur- 
ing the  two  years  she  worked  with  him, 
meeting  his  musical  friends,  including  Ed- 
ward German,  Sir  Henry  Wood,  Sir  Ar- 
thur Summerville,  attending  concerts  and 
the  opera;  partially  paying  for  her  tuition 
by  helping  Mr.  Shakespeare  correct  the 
proofs  of  his  book,  "The  Speaker's  Art." 

As  a  singing  teacher,  this  20th  century 
Shakespeare  was  as  much  a  genius  as  his 
illustrious  ancestor,  according  to  this  en- 
thusiastic last  pupil.  "He  would  always 
tease  me  a  little,"  she  laughs,  "saying  that 
if  I  had  just  one  percent  Scottish  blood 
in  me,  I  would  be  a  great  singer,  but  that 
the  Irish  were  always  brilliant  but  inaccu- 
rate! How  hard  I  worked  not  to  deserve 
that  epithet!" 


NEW  FIGURES  FOR  OLD 
QUICK,  SAY  THOUSANDS 


Posed  by  professioTtal  model 


GAINS  OF  10  TO  25  POUNDS  IN  A  FEW 
WEEKS  REPORTED  BY  USERS 


SKINNY  people  who  never  could  gain 
an  ounce — many  who  for  years  had 
seen  themselves  held  back  by  a  bony, 
gawky  figure — cannot  say  enough  in 
praise  of  this  remarkable  new  discovery 
that  has  given  them  normal  curves  and 
natural  attractiveness  they  so  long  had 
wished  for  —  in  just  a  few  weeks! 

Doctors  know  that  the  real  reason 
why  great  numbers  of  people  find  it 
hard  to  gain  weight  is  they  do  not  get 
enough  Vitamin  B  and  iron  in  their 
daily  food.  Now  with  this  new  discovery 
which  combines  these  two  vital  ele- 
ments in  little  concentrated  tablets, 
hosts  of  people  have  put  on  pounds  of 
firm  flesh — til  a  very  short  time. 

Not  only  are  thousands  quickly  gaining 
normal,  good-looking  pounds,  but  also 
naturally  clear  skin,  freedom  from  indi- 
gestion and  constipation,  new  pep 

7  times  more  powerful 

This  amazing  new  product,  Ironized 
Yeast,  is  made  from  special  cultured 
ale  yeast  imported  from  Europe,  the 
richest  known  source  of  Vitamin  B.  By 
a  new  process  this  yeast  is  concentrated 
7  times — made  7  times  more  powerful. 
Then  it  is  ironized  with  3  kinds  of 
strengthening  iron. 

If  you,  too,  are  one  of  the  many  who 
simply    need    Vitamin    B    and    iron    to 


build  them  up,  get  these  new  Ironized 
Yeast  tablets  from  your  druggist  at 
once.  Day  after  day,  as  you  take  them, 
watch  skinny  limbs  and  flat  chest  round 
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to  natural  beauty,  new  health  comes — 
you're  an  entirely  new  person. 

Results  guaranteed 

No  matter  how  skinny  and  run-down  you 
may  be  from  lack  of  enough  Vitamin  B  and 
iron,  this  marvelous  new  Ironized  Yeast 
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package,  your  money  instantly  refunded. 
Only  don't  be  deceived  by  the  many 
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sold  in  imitation  of  Ironized  Yeast.  These 
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lowest  grade  of  ordinary  yeast  and  iron, 
and  cannot  possibly  give  the  same  results. 
Be  sure  you  get  genuine  Ironized  Yeast. 
Look  for  "IY"  stamped  on  tablets. 

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Inc.,  Dept.  2210,  Atlanta,  Ga. 


75 


WEAK.RUNDOWN 
NERVOUS.SKINNY 

MEN  un 
WOltfNI 


How 

'Jimmy 
Braddocl 

New  world's  H£AVY» 

WtlGHT  CHAMPION 

Made  Startlinq 
Discovery  that  Added 
26  Ibs.jn6  Weeks ,andj 
Built  His  Shatterinq 
New  Strength  ! 

"It's  glands  starving  for 
iodine  that  keep  folks 
run  down  and  skinny,"  says 
Jimmy — Build  Up  Rugged 
Strength  and  Tireless  En- 
ergy This  New,  Easy  Way. 
5  Added  Lbs.  the  First 
Week  or  No  Cost! 


Take    the    advice   of    the    new    World's 
Champion — "Jimmy"     Braddock — if    you 
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and    ailing.    After   searching    for 
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He  says:  "Tests  convinced  me  that  rundown  conditions, 
poor  blood  and  skinniness  come  frequently  from  iodine- 
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RADIO     MIRROR 

As  a  matter  of  fact.  Anne  looks  far 
more  Scottish  than  Irish,  with  her  glori- 
ous, creamy  complexion,  her  red  gold  hair, 
piquant  face  with  pointed  chin,  and  eyes 
set  at  an  unusual  angle.  No  picture  does 
her  justice,  because  her  two  charms  do 
not  photograph  at  all;  they  are  her  color- 
ing and  her  animation. 

On  her  return  to  Canada,  Anne  went  to 
see  the  manager  of  a  local  broadcasting 
station.  She  sang  for  him  and  was  en- 
gaged immediately  for  a  twenty-six-week 
commercial  program.  It  had  ten  more 
weeks  to  go  and  the  sponsors  paid  off  her 
predecessor  and  put  Anne  in  to  finish  the 
contract.  This,  mind,  on  the  strength  of 
an  audition  in  a  room.  Anne  had  never 
sung  over  a  microphone  in  her  life. 

FOR  her  initial  appearance  on  the  air, 
she  had  only  five  hours'  notice  and  one 
rehearsal  with  the  orchestra.  The  re- 
hearsal was  not  in  the  broadcasting  studio. 
She  still  had  never  sung  over  a  micro- 
phone when  time  came  for  the  perform- 
ance. Narrowly  she  watched  other  per- 
formers, where  they  stood,  how  they 
talked  or  sang  into  the  strange  new  appa- 
ratus. The  announcer  moved  up  to  it,  to 
announce  her.  Anne  stepped  forward,  the 
announcer  stepped  back.  They  collided 
violently,  and  Anne  was  thrown  to  the 
floor!  The  orchestra  had  to  play  her  in- 
troduction twice.  Trembling,  terrified  and 
with  the  breath  almost  knocked  out  of  her 
body,  Anne  made  her  debut  over  the  air! 

In  the  summer  of  1934  Anne  suddenly 
got  a  hunch  that  she  should  go  to  New 
York. 

She  had  heard  of  the  auditions  then  in 
progress  for  Hollywood  Hotel.  The  spon- 
sors were  looking  for  a  girl  to  play  oppo- 
site the  star  of  the  program,  Dick  Powell. 
Anne  had  an  idea  she  would  try  out  for 
the  part,  but  she  kept  that  to  herself.  She 
had  very  little  money,  just  about  enough 
for  a  ticket  to  New  York  and  to  keep 
from  starving  for  a  couple  of  weeks. 

In  New  York  it  wasn't  Hollywood  Hotel 
for  which  she  tried  out.  Instead  she  pre- 
sented the  one  letter  of  introduction  she 
had  brought  with  her  to  somebody  at 
NBC.  They  happened  to  be  giving  audi- 
tions that  afternoon.  So  Anne,  in  her 
turn,  was  stood  up  in  front  of  a  micro- 
phone and  told  to  sing.  It  wasn't  much  of 
an  occasion.  So  she  sang  naturally,  with- 
out nervousness.  The  song  they  had 
chosen  for  her  was  from  Victor  Herbert's 
The  Fortune  Teller. 

Why  that  particular  song,  no  one  will 
ever  know.     But  it  chanced  that  at  that 


particular  moment  there  was  in  the  build- 
ing a  man  suffering  pangs  of  mental  an- 
guish! He  was  the  director  of  the  Beauty 
Box  Theater,  Bill  Bacher. 

That  afternoon,  with  his  program  ready 
to  go  into  rehearsal,  he  had  received  word 
that  Gladys  Swarthout  would  be  unable  to 
appear  in  the  lead.  Where  on  earth  would 
it  be  possible  to  find  a  substitute  voice 
capable  of  meeting  the  demands  of  the 
score  of  Victor  Herbert's  The  Fortune 
Teller? 

Anne  was  half  through  her  test  song 
when  Bacher  heard  her.  Six  nights  later, 
after  she  had  spent  twenty-five  solid  hours 
of  the  intervening  period  in  rehearsals,  she 
stood  before  the  microphone  in  Radio 
City,  and  sang  herself  into  stardom! 

In  March,  1935,  this  same  Bill  Bacher 
moved  out  to  Hollywood  Hotel,  which  is 
broadcast  direct  from  Hollywood,  Cali- 
fornia. His  first  official  act  on  taking  over 
direction  was  to  sign  up  Anne  Jamison 
and  write  her  into  the  script  as  Virginia, 
the  love  interest  for  Dick  Powell. 

Anne  was  to  leave  for  the  Coast. 

For  months  her  adored  father  had  been 
ill.  Death  had  become  a  hoped-for  release 
in  his  case,  nor  could  it  be  long  delayed. 
Anne  quailed  at  the  thought  of  such  a 
separation  at  such  a  time.  Hollywood  was 
three  thousand  miles  further  from  Ontario 
than  New  York.  Again  her  father  made 
her  decision  for  her.  For  years  he  had 
lived  and  hoped  for  this  one  thing,  to  see 
his  daughter  an  established  star  on  a  regu- 
lar program.  And  this  was  such  a  big 
program!  Such  a  big  chance!  He  would 
never  forgive  himself  if  he,  of  all  people, 
were  to  stand  in  her  way. 

During  the  week  of  rehearsals,  Anne 
wrote  and  telegraphed  her  father  con- 
stantly. What  they  did  not  tell  her,  did 
not  write  her  from  home,  was  that  he  was 
failing  fast.  The  doctors  say  that  by 
right  he  should  have  died  two  days  be- 
fore he  did,  that  is,  two  days  before  his 
daughter  made  her  initial  bow  as  Virginia 
of  Hollywood  Hotel.  Sheer  will  power 
kept  him  alive  to  hear  that  broadcast,  but 
the  old  soldier  had  made  up  his  mind  to 
this  last  fight  and  nothing  could  keep  him 
from  winning  it.  The  rest  of  the  family 
sat  grouped  around  his  bed,  with  the  radio 
on,  in  an  unbearable  state  of  suspense  as 
the  time  approached.  Hollywood  Hotel 
theme  swept  onto  the  air.  Smoothly,  the 
performance  ran  its  course.  Anne  sang 
flawlessly. 

As  the  first  notes  of  the  closing  theme 
sounded.  Anne  Jamison's  father  died.  But 
he  died  happy.  She  had  done  as  he  wished. 


The  "True  Story  Court  of  Human   Relations"   cast  enjoy  the  breezes  on 
the  roof  of  Columbia's  New  York  studios  while  rehearsing. 


76 


RADIO     iMIRROR 


What's  New  on 
Radio  Row 

(Continued  from  page  43) 

Murray,  the  dancing  master  well  known 
to  radio  audiences,  explains  it  wasn't  the 
heat  but  the  Cupid-ity!  So  now  you 
know  why  Max  married  a  girl  that  few 
knew  or  suspected  of  being  his  heart  in- 
terest. 

Speaking  of  Maxie,  this  column  dis- 
closed nearly  a  year  ago  that  Max  Baer 
was  paying  ardent  court  to  a  young  lady 
in  Washington  who  was  working  for  her 
daily  bread,  instead  of  sipping  tea  on  Park 
Avenue.  Incidentally,  Max  Baer's  post- 
nuptial escapades  within  the  week  follow- 
ing his  marriage  cost  him  his  radio  contract, 
which  paid  |6000  a  week.  His  sponsor 
declined  to  renew  the  contract,  claiming 
that  the  unfavorable  publicity  accrued 
from  his  meeting  and  having  supper  with 
Mary  Kirk  Brown,  his  former  sweetheart, 
-and  his  unguarded  statements  to  the  press 
that  his  recent  marriage  had  been  a  mis- 
take, lessened  his  value  on  the  air. 

EVEN  old  King  Sol  in  the  hottest  sum- 
mer in  fifty  years,  couldn't  frighten 
Dan  Cupid,  and  he  picked  -off  one  of 
radio's  most  eligible  young  men.  Conrad 
Thibault's  sudden  marriage  to  Eleanor 
Kendall  of  New  York's  snootiest  society 
circles,  caused  the  "1  Know  It  Alls"  to 
haul  out  and  brush  off  their  alibis  and 
explanations,  because  Conrad  was  sup- 
posedly engaged  to  one  of  radio's  most 
popular  sopranos — and  she  was  more  sur- 
prised than  any  one  else  at  Conrad's  mar- 
riage. Conrad,  however,  was  not  a  bach- 
elor, but  a  widower.  His  wife  having 
died  four  years  ago  when  Conrad  was 
struggling  for  recognition. 

Other  eligible  bachelors  who  are  suc- 
cessfully evading  cupid  are:  Lanny  Ross, 
Robert  Simmons,  Frank  Parker,  Frank 
Munn,  John  Fogarty,  Ralph  Kirberry, 
Richard  Maxwell,  Alden  Edkins,  John 
Herrick  and  also  Fred  Hufsmith.  Al- 
though Fred's  eingagement  to  Muriel  Wil- 
son was  announced  last  fall,  no  announce- 
ment of  their  marriage  has  so  far  been 
received. 

PERSONALITIES  well  known  to  the 
loudspeaker  addicts  have  no  difficulty 
these  days  landing  stage,  screen  and  opera 
engagements.  Because  of  their  definite 
box-office  value,  demand  for  their  services 
is  increasing  daily  in  the  allied  fields  of 
entertainment.  Another  evidence  of  this 
truth  is  furnished  by  the  new  Shubert 
show,  "At  Home  Abroad."  Raymond 
Knight,  the  cuckoo  comedian,  wrote  the 
book  and  Howard  Dietz  and  Arthur 
Schwartz,  collaborators  on  "The  Gibson 
Family,"  of  ethereal  eminence,  composed 
the  lyrics  and  music.  The  star  is  Bea- 
trice Lillie,  whose  sophisticated  comedy 
won  a  large  following  on  the  airwaves. 
And  the  musical  director  is  Al  Goodman, 
one  of  radio's  favorite  maestros. 

TO  this  day  the  aged  mother  of  Russ 
Columbo  is  unaware  of  her  son's  tragic 
death.  The  family  takes  every 'p/ecaution 
to  prevent  her  learning  how  a  ricocheting 
bullet  suddenly  fired  from  an  ancient 
weapon  by  his  best  friend  ended  his  bril- 
liant career.  Russ  is  supposed  to  be  in 
England  making  pictures  and  regularly  they 
read  to, her  letters  purporting  to  come  from 
her  boy.  In  this  wayRuss's  long  absence 
from  home  has  been  explained  to  his 
mother's  satisfaction. 

In  the  meantime  tragedy  has  also  over- 
taken Lansing  Brown,  the  friend  who  dis- 
charged the  gun.    He  was  run  down  by  a 


ONLY  A  PENETRATING  FACE  CREAM  WILL 
REACH  THAT  UNDER-SURFACE  DIRT! 


/~>    .      Those  pesky  Black- 

^UjccL  CjJutA    heads  and  Whiteheads 
'  that  keep  popping  out 

in  your  skin — they  have  their  roots  in  a  bed  of 
under-surface  dirt. 

That  underneath  dirt  is  also  the  cause  of  other 
heart-breaking  blemishes,  such  as:  Enlarged 
Pores,  Dry  and  Scaly  Skin,  Muddy  and  Sallow 
Skin.  There  is  only  one  way  to 
get  rid  of  these  skin  troubles  and 
that  is  to  cleanse  your  skin. 

A  Face  Cream  that  Penetrates 

It  takes  a  penetrating  face  cream 
to  reach  that  hidden  "second 
layer"  of  dirt;  a  face  cream  that 
gets  right  down  into  the  pores  and 
cleans  them  out. 

Lady  Esther  Face  Cream  is  defi- 
nitely a  penetrating  face  cream. 
It  is  a  reaching  and  searching 
face  cream.  It  does  not  just  lie  on 
the  surface.  It  works  its  way  into 
the  pores  immediately.  It  pene- 
trates the  pores,  loosens  and 
breaks  up  the  waxy  dirt  and 
makes  it  easily  removable. 

It  Does  4  Things  for  the  Benefit  of  Your  Skin 

First,  it  cleanses  the  pores. 

Second,  it  lubricates  the  skin.  Resup- 
plies  it  with  a  fine  oil  that  overcomes  dry- 
ness and  keeps  the  skin  soft  and  flexible. 

Third,  because  it  cleanses  the  pores  thor- 
oughly, the  pores  open  and  close  naturally 
and  become  normal  in  size,  invisibly  small. 


Make  This  Test 

Pass  your  fingers  over  your 
whole  face.  Do  you  feel  little 
bumps  in  your  skin?  Do  you 
feel  dry  patches  here  and 
there?  Little  bumps  or  dry 
or  scaly  patches  in  your  skin 
are  a  sure  sign  of  "sub 
soil"  or  under-surface  dirt. 


Fourth,  it  provides  a  smooth,  non-sticky  base 
for  face  powder. 

I  want  youtosee  for  yourself  what  Lady  Esther 

Four-Purpose  Face  Cream  will  do  for  your 

skin.  So  I  offer  you  a  7-day  supply  free  of  charge. 

Write  today  for  this  7-day  supply  and  put  it 

to  the  test  on  your  skin. 

See  for  Yourself  I 
Note  the  dirt  that  this  cream 
gets  out  of  your  skin  the  very  first 
cleansing.  Mark  how  your  skin 
seems  to  get  lighter  in  color  as  you 
continue  to  use  the  cream.  Note 
how  clear  and  radiant  your  skin 
becomes  and  how  soft  and  smooth. 
Even  in  three  days'  time  you 
will  see  such  a  difference  in  your 
skin  as  to  amaze  you. 

At  My  Expense  ! 

With  the  free  tube  of  cream  I'll 
also  send  you  all  five  shades  of 
Lady  Esther  Face  Powder.  Thus, 
you  can  see  whichis  y  our  mostflat- 
tering  shade  and  also  how  well  the 
cream  and  powder  go  together  to 
give  you  a  lovely  complexion. 


FREE 


(You  can  paste  this  on  a  penny  postcard.)      (17) 
Lady  Esther,  2034  Ridge  Ave.,  Evanston,  111. 

Please  send  me  by  return  mail  your  7-day  supply  of  Lady 
Esther  Four-Purpose  Face  Cream;  also  all  five  shades  of  Lady 
Esther  Face  Powder. 


JVoi 


^State_ 


City 

(If  you  live  in  Canada,  write  Lady  Esther,  Toronto,  Ont.) 


77 


RADIO     MI RROR 


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motor  car  and  so  seriously  injured  that  at 
one  time  his  life  was  despaired  of.  A 
long  siege  of  hospitalization  now  faces 
Brown,  the  only  support  of  a  family,  and 
his  situation  is  made  more  desperate  by 
financial  losses  which  have  reduced  him 
to  living  on  the  bounty  of  friends. 

IN  THE  SOCIAL  WHIRL 

Will  an  association  begun  in  New  York 
studios  end  at  the  altar  for  Lily  Pons  and 
Andre  Kostelanetz?  That's  a  prospect 
discussed  on  Radio  Row.  La  Pons  went 
to  Hollywood  to  be  perpetuated  in  cellu- 
loid and  soon  developed  a  yearning  to 
have  her  radio  musical  director  make  the 
recordings.  She  long-distanced  Andre  at 
4  a.m.  one  night  and  put  the  proposition 
up  to  him.  A  few  hours  later  the  maestro 
was  coast-bound  by  airliner.  The  gossips 
insist  Andre's  ready  response  was  inspired 
by  his  romantic  interest  in  the  diminutive 
Metropolitan  soprano. 

A  Chicago  scout  reports  Nelson  Eddy 
is  much  interested  in  Marguerita  Case, 
heiress  to  a  fortune  founded  on  America's 
fondness  for  pie  ...  Has  a  romance  de- 
veloped between  Lucille  Manners  and  Ray 
Heatherton,  singers  on  the  same  program? 
.  .  .  Lucy  Monroe,  soprano  of  the  "Mel- 
odiana"  and  Lavender  and  Old  Lace" 
periods,  is  the  daughter  of  Ann  Laugh- 
lin,  musical  comedy  star  a  generation 
ago. 

If  you  can  keep  up  with  the  heart  in- 
terests of  Alice  Faye  you  have  more  en- 
durance than  this  department.  Anyway, 
the  latest  bulletin  identifies  Dick  Stabile, 
a  horn  player  with  Ben  Bernie's  band,  as 
No.  1  man  with  Alice  now.  And  prob- 
ably by  the  time  you  read  this  another 
Bernie  bandsman,  Frank  Prince,  and 
Grace  Bradley,  Paramount's  titian-haired 
beauty,  will  have  become  Mr.   and    Mrs. 

John  Tucker  Battle,  who  writes,  directs 
and  acts  in  "Bobby  Benson,"  was  recently 
married  to  Rosemary  Franklin  von  Brand- 
enburg, the  artist  .  .  .  Conductor  Harold 
Barlow  is  the  husband  of  Ann  Winston, 
the  actress. 

PHILLIPS  LORD  was  the  first  to  land 
a  sponsor  for  a  series  of  dramatic 
sketches  based  on  the  exploits  of  the 
"G-Men"  but  there  will  be  others.  Court- 
ney Ryley  Cooper,  the  popular  author, 
was  about  to  sign  a  contract  for  another 
series  when  this  was  written.  And  one 
enterprising  advertiser  was  even  trying  to 
persuade  the  master  mind  of  the  Depart- 
ment of  Justice  detectives,  J.  Edgar 
Hoover  himself,  to  go  on  the  air  weekly 
for  an  extended  period. 

SIGNBOARDS  on  the  outskirts  of  the 
city  announce  Mena,  Arkansas,  as  the 
birthplace  of  Lum  and  Abner.  That's 
how  proud  the  community  is  of  its  most 
illustrious  sons,  thus  disproving  the  oft- 
quoted  theory  to  the  effect  that  a  celebrity 
is  without  honor  in  his  home  town.  The 
Ozark  philosophers,  by  the  way,  have  just 
signed  a  contract  which  will  keep  them  on 
the  air  for  the  same  sponsor,  Horlick's 
Malted  Milk,  for  two  more  years.  (See 
story  on  page  24.) 

THOSE  mike  veterans,  Frank  Crumit 
and  Julia  Sanderson,  can  remember 
when  their  fan  mail  averaged  10,000  let- 
ters a  week.  And  Burns  and  Allen 
achieved  the  all-time  high  when  they  were 
deluged  with  360,000  letters  in  four  days. 
That  was  at  the  peak  of  Gracie's  "missing 
brother"  stunt.  Today,  listeners  rarely 
take  their  pens  in  hand,  unless  there  is  a 
special  inducement  like  a  contest,  to  move 
them  to  literary  labors. 

H.  V.  Kaltenborn,  the  globe-girdling 
news   commentator,    once   toured    Europe 


on  a  bicycle  .  .  .  H.  A.  Ripley  writes  those 
"Minute  Mystery"  thrillers  starring  Rich- 
ard Gordon,  in  the  solitude  of  the  Wis- 
consin woods.  The  author  finds  it  impos- 
sible to  do  creative  work  in  the  city  .  .  . 
Ralph  Robertson,  former  West  Coast  an- 
nouncer and  the  voice  of  "The  Hollywood 
Movie  Parade"  for  Paramount,  is  now  an 
announcer  in  the  New  York  studios  of 
WOR. 

When  President  Roosevelt  goes  on  the 
air  with  one  of  his  "Fireside  Chats"  the 
potential  audience  is  70,000,000  people. 
But.  of  course,  there  is  no  accurate  way 
of  determining  how  many  millions  do  hear 
him  .  .  .  Dick  Powell,  ambitious  for  an 
operatic  career,  takes  daily  singing  lessons 
.  .  .  Ann  Balthy,  the  Mi  of  the  "Do-Re-Mi 
Girls"  trio,  claims  to  be  the  world's  worst 
speller. 

Frances  Langford,  in  Hollywood  now 
nearly  a  year,  appears  definitely  lost  to 
Radio  Row.  She  has  bought  land  in 
Holmby  Hills  where  she  plans  to  build  her 
permanent  home.  She  will  be  a  neighbor 
of  Jean  Harlow  and  Claudette  Colbert  .  .  . 
Joan  Blaine  has  a  collection  of  150  cats. 
But  they  are  not  the  kind  of  felines  you 
think.  They  are  made  of  china,  gingham, 
porcelain,  wood,  wool,  soap,  chocolate  or 
what  have  you. 

Adele  Ronson,  the  Wilma  Deering  in 
"Buck  Rogers,"  was  once  a  clothes  model 
for  a  New  York  department  store  .  .  . 
Jim  Harkins,  veteran  showman  who  pinch- 
hit  for  Fred  Allen  during  the  latter's  vaca- 
tion and  who  assists  the  Town  Hall  To- 
night comedian  in  the  amateur  portion  of 
the  entertainment,  graduated  from  Daven- 
port College,  Iowa,  a  chiropractor  .  .  . 
Connie  Gates  has  a  goldfish  named  "Mil- 
dred"— of  all  things! 

You  gotta  watch  your  step  when  you 
visit  Joe  Cook's  well-named  "Sleepless 
Hollow"  estate  at  Lake  Hopatcong,  N.  J. 
A  trick  microphone  is  Joe's  latest  inven- 
tion. Regardless  of  what  you  speak  into 
it  weird  noises  and  blood-curdling  screams 
come  out  of  the  loudspeaker.  It  is  done 
with  recordings. 

WOULD  you  like  to  be  a  radio  an- 
nouncer? If  so,  here  are  some  tips 
on  what  kind  of  words  to  avoid  on  the 
air.  They  are  direct  from  headquarters, 
the  authority  being  none  other  than  Vida' 
R.  Sutton,  NBC's  "Magic  of  Speech"  di- 
rectress.   Says  Miss  Sutton: 

"Be  wary  of  combinations  of  esses  and 
res.  For  instance,  the  phrase  'The  seeth- 
ing sea  ceased*  is  a  tongue  twister.  H-o-r- 
r-o-r  and  m-i-r-r-o-r,  if  the  final  syllable  is 
given  as  'or,'  are  so  difficult  that  even 
Jimmy  Wallington,  a  medal  winner,  avoids 
them. 

"And  beware  of  combinations  of  si — slant, 
slide,  slick,  slang,  etc..  they're  so  often 
lisped.  A  word  like  'distress'  is  treacher- 
ous— it  sounds  like  'this  dress.'  Any  sen- 
tence in  which  one  word  ending  in  'st'  is 
followed  by  one  beginning  with  the  letter 
V  is  dangerous,  like  the  phrase  'analyst's 
statistics.' " 

The  word-wise  Miss  Sutton  can  even  ex- 
plain such  famous  boners  as  Graham  Mc- 
Namee's  "gasaloon"  for  gasoline,  Andre 
Baruch's  greeting  "Good  ladies,  evening 
and  gentlemen"  and  Bill  Brenton's  advice 
to  drink  "A  call,  tool  glass  of  milk." 
These  lingual  lapses,  says  Miss  Sutton,  are 
liable  to  happen  to  any  announcer,  diction 
honor  man  or  not,  for  certain  words  and 
combinations  of  words  present  individual 
difficulties  to  individual  speakers.  The  cau- 
tious announcer  studies  the  continuity 
immediately  before  delivery  and  when  he 
is  confronted  with  sentences  difficult  for 
him  schools  himself  against  a  slip  of  the 
tongue. 


78 


RADIO     MIRROR 


The   Program  on  Which 
YOU  Are  the  Star 

(Continued  from  page  31) 

where  the  fun  begins.  Sitting  back  in 
your  easy  chair,  you  hear  a  young  girl 
asked:  "Who  is  Judge  Landis?"  And,  be- 
cause you  know  the  right  answer,  you 
chuckle  and  laugh  and  grin  when  the  girl 
says  he's  a  football  player. 

Then  the  next  person  is  stuck  by  this 
problem:  "If  you  put  a  monkey  on  a 
table  and  walk  around  the  table  but  the 
monkey  keeps  turning  so  that  he  is  facing 
you  all  that  time,  have  you  really  walked 
around  the  monkey  or  not?" 

This  time  you  don't  laugh.  You  sit 
and  ponder.  "Maybe  your  wife  or  your 
best  friend  ventures  an  opinion.  You  dis- 
agree with  her  or  him.  And  if  you  get 
into  an  argument,  the  program's  been  a 
success  as  far  as  the  two  young  men  are 
concerned.  That's  what  they're  after- 
getting  you  so  interested  in  what  is  hap- 
pening that  you  discuss  questions  pro 
and  con. 

YOU  can  see,  can't  you,  why  this  half 
hour  is  fun?  You  may  call  it  non- 
sensical but,  if  you  tune  in,  you'll  find  it 
creeping  into  your  blood,  eating  away  at 
your  gloom  and  your  grouch.  And  there's 
"nothing  fake  about  it.  either.  Those  peo- 
ple who  get  questions  hurled  at  them  on 
the  air  didn't  know  five  minutes  before 
that  they  would  ever  face  a  microphone. 
If  they  did,  the  program  would  have  been 
a  flop  the  first  time  it  went  on  the  air. 

And  if  you  want  proof  that  this  pro- 
gram doesn't  get  monotonous  or  boring, 
consider  its  record.  For  three  years,  these 
same  two  young  men  have  been  broad- 
casting every  week  in  Houston,  Texas,  and 
when  they  left  to  come  East  and  fill  the 
Joe  Penner  spot,  there  were  loud  wails 
and  gnashing  of  teeth.  They  had  many 
more  listeners  their  last  local  program 
than  they  had  when  they  started  in  1932. 

These  two  young  men  with  the  bright 
idea  are  Jerry  Belcher  and  Parks  Johnson, 
both  Texas  boys,  both  advertising  men, 
and  both  connected  with  radio  in  official 
capacities  before  they  undertook  to  be- 
come performers.     Although — 

"We  aren't  stars.  All  we  do  is  put  the 
show  on.  It's  the  people  on  the  street  who 
do  the  performing.  We're  just  there  to 
see  that  everything  runs  smoothly." 

It  was  Jerry  Belcher,  then  a  radio  sta- 
tion executive  in  Houston,  who  really 
had  the  idea  for  this  parlor  game.  He 
would  have  started  it  a  long  while  before, 
but  the  question  of  what  bad  breaks  peo- 
ple might  make,  what  smutty  remarks  the 
mike  might  pick  up,  held  him  back.  It 
wasn't  until  he  happened  to  tune  in  Ted 
Husing  one  noon  when  Ted  was  on  the 
street  with  a  pocket  microphone  asking 
people  whom  they  were  going  to  vote  for 
for  president  that  Jerry  decided  to  take 
the  chance. 

"That  same  night,"  Jerry  told  me,  "I 
was  on  a  business  corner  of  Houston,  get- 
ting people  to  speak  into  the  mike.  Where 
our  stunt  differed  from  Husing's  was  that 
we  asked  any  number  of  questions,  not  all 
of  them  serious,  while  Husing  asked  just 
one." 

Anyway,  the  whole  idea  grew  by  leaps 
and  bounds.  After  the  first  month  or  so, 
the  program  blossomed  into  a  full  half 
hour  and  Jerry  called  Parks  Johnson  to 
his  assistance.  None  of  the  troubles  they 
had  anticipated  in  fear  and  trembling  de- 
veloped. 

"What  people  find  so  hard  to  believe  is 
that  no  one  ever  tries  to  make  a  dirty 
crack  while  he's  on  the  air.     But  in  three 


/&  t/o?i  fre&?i 


■[intimate  conversation  of  a  lady  with  herself} 


'T'VE  been  doing  nasty  things  to  my 
-*-  palate  with  bitter  concoctions.  I've 
been  abusing  my  poor,  patient  sys- 
tem with  harsh,  violent  purges.  The 
whole  idea  of  taking  a  laxative  be- 
came a  nightmare.  Why  didn't  I  dis- 
cover you  before  .  . .  friend  Ex-Lax. 
You  taste  like  my  favorite  chocolate 
candy.  You're  mild  and  you're  gentle 
. . .  you  treat  me  right.  Yet  with  all 
your  mildness  you're  no  shirker  . . . 
you're  as  thorough  as  can  be.  The 
children  won't  take  anything  else . . . 
my  husband  has  switched  from  his 
old  brand  of  violence  to  you.  You're 
a  member  of  the  family  now  . .  ." 

Multiply  the  lady's  thoughts  by  mil- 
lions .  .  .  and  you  have  an  idea  of 
public  opinion  on  Ex-Lax.  For  more 


people  use  Ex-Lax  than  any  other 
laxative.  46  million  boxes  were  used 
last  year  in  America  alone.  10c  and 
25c  boxes  in  any  drug  store.  Be  sure 
to  set  the  genuine ! 


MAIL  THIS  COUPON  — TODAY! 

EX-LAX,  Inc.,  P.  O.  Box  170 
Times-Plaza  Station,  Brooklyn,  N.  Y. 
F-105      Please  send  free  sample  of  Ex-Lax. 

Name_.  . _ 

Address  ..     „ 


(//  mitt  lirr  in  I'titi'ttlii.  trrite  Ex-Lax,  Ltd., 
7311  Notre  Damn  St.  W.,  Montreal) 


When  Nature  forgets  — 
remember 

EX- LAX 

THE  ORIGINAL  CHOCOLATED  LAXATIVE 


Tune  in  on  "Strange  as  it  Seems",  new  Ex-Lax  Radio  Program.  See  local  newspaper  for  station  and  time. 


79 


RADIO     MI RROR 


You'll  have  sound, 
strong  teeth,  young  man 

— thanks  to  your  mother 

•  Yes,  sir!  You  have  a  good  start  in  life. 
You  were  born  under  normal  conditions 
and  while  you  were  nursing,  your  mother's 
diet  was  carefully  planned.  In  addition  to 
her  regular  diet,  your  mother  always  mixed 
Cocomalt  with  the  milk  she  dtank  regu- 
larly. That  helped  a  lot—  because  Cocomalt 
has  a  rich  content  of  food-calcium,  food- 
phosphorus  and  Sunshine  Vitamin  D— the 
food  essentials  everyone  needs  for  bones 
and  teeth.  Cocomalt  is  sold  at  grocery, 
drug  and  department  stores. 

Cocomalt  is  accepted  by  the  Committee  on  Foods  of  the 
American  Medical  Association.  Produced  by  an  exclu- 
sive process  under  scientific  control,  Cocomalt  is  com- 
posed of  sucrose,  skim  milk,  selected  cocoa,  barley 
malt  extract,  flavoring  and  added  Sunshine  Vitamin  D. 

Cocomalt 
*  The  delicious  Vitamin  D  food-drink 


Hair 

OFFSS 

1  once  looked  like  this.  Ugly  hair  on 
II nlovetl  ^ace  '  '  '  un'oved  •  •  ■  discouraged 
fc  Nothing  helped.  Depilatories,  waxes 
liquids  .  .  .  even  razors  failed  Then  I  discovered  a 
bimple,  painless,  inexpensive  method.  It  worked! 
'1  housands  have  won  beauty  and  love  with  the  secret. 
My  FREE  Book,  "How  to  Overcome  Superfluous 
Hair,"  explains  the  method  and  proves  actual  success. 
Mailed  in  plain  envelope.  Also  trial  offer.  No  obliga- 
tion. Write  Mile.  Annette  Lanzette,  P.  O.  Box  4040, 
Merchandise   Mart.    Dept.    183,   Chicago. 


NO  DIET* NO  MEDICINES 
•NO  EXERCISES' 

AN  AMAZING  Invention  called  Roll- 
/v  ette,  developedin  Rochester,  Min- 
nesota, makes  i  t  possible  for  you  to  rid 
yourself  of  unsightly  pounds  of  fat 
and  have  a  beautiful,  slenderform. 
This  remarkable  patented  device 
takes  off  fat  quickly  from  any  part 
of  your  body  without  strenuous 
diets,  dangerous  drugs,  exercise. 
Leavesfche  flesh  firm  and  gives  a 
natural  healthy  glow  to  the  skin. 
Makes  you  feel  years  younger. 
A  FEW  MINUTES  A  DAY 

ROLLS  FAT  AWAY 
Take  off  many  inches  from  the 
spots  where  you  want  to  reduce 
most.  ROLLETTE  is  an  effective, 
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physicians  everywhere.  Just  send 

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LOSES  23  Lbs 

"  By  tisino 

Rallcttc  1  have 

lost  SS  lbs.  the 

first  month." 

Anne  Reilly, 

Milwnukcc. 
Wise. 


years  of  it,  we've  only  had  one  man  even 
use  the  word  'damn'  and  then  he  didn't 
realize  he'd  done  it.  They're  always  so 
busy  trying  to  answer  our  questions  cor- 
rectly, they  haven't  time  to  think  up  any- 
thing smart  or  smutty." 

Most  of  the  questions  have  been  sug- 
gested by  letters  that  fans  write  in  to 
them.  For  example,  the  tongue  twister 
they  used  on  their  first  national  broadcast. 
Try  saying  "rubber  buggy  bumper"  fast, 
really  fast,  two  or  three  times.  That  was 
written  in  by  a  man  in  the  middle  west. 
It  was  so  successful,  they're  hoping  more 
like  it  will  be  sent  soon. 

Lots  of  the  questions  are  perfect  speci- 
mens of  those  tricks  used  in  intelligence 
tests.  Remember  this  one:  which  is  more, 
twelve  and  a  half  times  two  or  two  and 
a  half  times  twelve?  You'd  be  surprised 
at  the  variation  of  answers  you  can  get 
with  that  question. 

Often  Jerry  and  Parks  have  been  ac- 
cused of  faking  their  programs,  because 
they  never  announce  where  it  is  taking 
place  the  next  week.  But  they  have  a 
sound,  sane  reason  for  this.  If  they  so 
much  as  mentioned  the  location  of  the 
actual  broadcast,  swarms  of  the  curious 
would  rush  down  on  them,  ruining  the 
program  with  their  shouts  and  shoving. 

"Another  thing  is  the  frankness  with 
which  people  we  interview  answer  ques- 
tions. That  first  Sunday  night  we  were 
in  New  York,  we  asked  a  girl  whether  or 
not  she  liked  men  to  wear  mustaches. 
She  said  no,  emphatically.  We  asked  her 
why  not,  expecting  the  stock  answer  be- 
cause it  tickles.  Instead,  she  replied, 
'Because  it's  not  natural.  Just  why,  I've 
never  figured  out.' 

"They'll  all  talk  freely,  for  that  matter, 
if  we  can  just  find  out  what  their  fa- 
vorite subject  is.  Usually  we  can  do 
that.  It's  easy  from  then  on.  Sometimes, 
though,  we  get  stuck." 

Which  brought  up  the  exact  point  I 
wanted  to  make.  In  three  years  of  inter- 
viewing the  man  on  the  street,  these  two 
must  have  had  some  embarrassing  mo- 
ments. Not  what  you  might  think,  but 
embarrassing,  nevertheless. 

There  was  the  afternoon  down  in  Hous- 
ton, a  few  months  ago,  when  Jerry  found 
a  pretty  young  newspaperwoman  who  was 
willing  to  go  on  the  air.  "I  asked  her  a 
whole  string  of  questions  and  she  an- 
swered them  all  right  off.  Then  I  thought 
up  one  she  couldn't  handle.  But  instead 
of  getting  flustered,  she  just  looked  sweetly 
at  me  and  said  into  the  mike,  'Jerry,  you 
have  the  loveliest  brown  eyes.'  How 
could  I  go  on?  If  Parks  hadn't  been 
nearby  to  come  to  the  rescue,  I  think  the 
whole  show  would  have  ended  right  there." 

PARKS  had  an  embarrassing  moment 
himself  the  day  he  attempted  to  inter- 
view a  young  German  naval  officer  from 
a  German  training  vessel  which  had 
stopped  in  Houston  on  a  good-will  jun- 
ket. 

"The  officer  spoke  very  good  English, 
you  understand.  Although  he  had  an  ac- 
cent, it  was  not  hard  to  understand  him. 
In  fact,  I  was  getting  a  little  jealous  of 
him  by  the  time  we  were  finishing.  So. 
to  show  I  had  a  knowledge  of  his  lan- 
guage, I  tried  to  say  'thank  you'  in  Ger- 
man. I  le  looked  bewildered  and  shook 
his  head.  I  tried  again,  but  he  still  didn't 
understand.  'Maybe  you'd  better  stick  to 
English,'  he  advised.  I'm  still  getting  let- 
ters about  that  from  my  friends." 

And  now  that  you  understand  how  the 
parlor  game  works  and  why  it  works,  it's 
time  for  a  description  of  the  game's  au- 
thors. First.  Jerry  Belcher,  who  is  tall, 
lean,  good  looking,  with  curly  red  hair. 
Another  of  the  reasons  he  has  been  so 
successful   in   his   interviews  is   his  wealth 


of  experience  in  meeting  people. 

Born  in  Austin,  Texas,  Jerry  went  to 
college  at  the  University  of  Texas,  where 
he  worked  on  a  humorous  publication. 
After  two  years  of  war  experience,  he  re- 
turned to  work  on  a  farm  magazine. 
Since  then  he's  had  four  years  newspaper 
reporting  for  the  biggest  Houston  papers. 
For  the  past  five  and  a  half  years  he's 
been  commercial  manager  for  a  Houston 
radio  station. 

Parks  Johnson  has  stuck  pretty  much 
to  advertising,  since  he  graduated  from 
Emory  University  and  finished  three  years 
of  war  work  as  a  Captain  of  Infantry.  He's 
been  in  radio  chiefly  for  station  KTRH 
and  has  dabbled  in  newspaper  work  for 
the  Houston   Post. 

Born  in  Sheffield,  Alabama,  he  was 
brought  up  strictly  by  a  Methodist  minis- 
ter father.  He's  married  now  and  has 
two  children,  a  girl,  Betty,  and  a  boy. 
Parks,  Jr.  His  love  for  the  great  outdoors 
traces  back  to  the  boyhood  years  he  spent 
on  his  grandfather's  farm  in  Georgia. 

It  would  be  my  bet,  at  odds,  knowing 
these  two  men,  that  they  are  destined  for 
quick  and  brilliant  success  on  the  na- 
tional networks.  I'd  also  venture  a  wager 
that  this  type  of  program  will  imme- 
diately be  copied.  Its  success  formula  is 
too  good  to  be  ignored. 

Question:  What  is  the  newest,  screwiest, 
most  enjoyable  radio  fad  that  is  sweeping 
the  country? 

Answer:  The  Voice  of  the  People,  a 
parlor  game  for  all  those  who  are  willing 
to  tune  in  Sundays  nights  to  Jerry  Belcher 
and  Parks  Johnson. 


Your    Announcer    Is 


BOB     TROUT 

A  southerner,  Bob  gained  his  first  radio  job 
in  a  small  Virginian  station,  long  before  it 
was  part  of  the  CBS  unit  of  stations.  Until 
then,  he  had  been  a  writer,  selling  to  what 
the  trade  calls  wood-pulps,  or  the  magazines 
with  not  so  much  class.  After  distinguishing 
himself  in  Virginia,  Bob  moved  to  Washing- 
ton where  he  made  political  acquaintances 
and  soon  found  himself  the  Presidential  an- 
nouncer, the  man  who  introduced  the  coun- 
try's leader  to  the  listening  nation.  Lately 
he  has  been  transferred  to  New  York,  being 
made  a  part  of  the  Public  Events  and  Special 
Features  Department.  He  is  26,  six  feet  tall, 
and  weighs  150  pounds.  The  moustache  you 
see  was  grown  when  he  moved  to  Washing- 
ton, because  his  fellow  workers  complained 
he    looked    ioo    young. 


SO 


RADIO     M I RROR 


Bobby  Benson's  School- 
Day  Dishes 

(Continued  from  page  47) 

over  low  fire  with  diced  salt  pork.  When 
onions  turn  golden  cover  with  water  and 
add  diced  carrot,  chopped,  peeled  toma- 
toes, celery,  parsley,  bayleaf  and  other 
seasonings.  Cover  pan  and  simmer  for 
an  hour.  Add  potatoes,  simmer  until 
potatoes  are  cooked  through.  While  mix- 
ture is  cooking,  strain  juice  from  clams, 
then  run  clams  through  meat  chopper. 
Add  clams  and  juice  to  mixture  and  cook 
for  a  half  hour.  Before  serving,  add  more 
salt  if  necessary  and  parsley  stalks. 

Billy's  main  meal  is  dinner  at  night  and 
that's  the  time  when  he  really  gets  enthu- 
siastic about  food. 

"We  always  have  dinner  about  seven," 
he  explained,  "in  fact,  all  my  meals  are  at 
regular  hours.  My  program  time  gives 
me  a  break  that  lots  of  radio  people  don't 
get,  and  so  far  I've  been  lucky  enough  to 
keep  a  regular  schedule.  I  leave  the  studio 
a  little  after  six — my  father  always  drives 
me  home  and  he's  a  regular  cowboy  on 
the  road — and  by  a  few  minutes  after 
seven  we're  at  the  table. 

"We  have  steak  or  breaded  pork  chops 
quite  a  lot — I  don't  know  which  I  like 
better — and  chicken,  roasts  or  sea  food. 
All  sea  food  is  good.  I  think,  but  my  fa- 
vorite is  halibut  steak.  We  nearly  always 
have  potatoes  for  dinner,  mashed,  baked. 
or  French  fried,  but  the  best  way  of  all  I 
think  is  to  make  potato  patties.  We  have 
lots  of  vegetables,  of  course,  and  there's 
always  a  salad." 

LIKE  many  other  and  older  radio  stars. 
Billy  prefers  a  simple  salad  of  mixed 
vegetables — lettuce  or  other  greens,  cu- 
cumbers, and  any  other  salad  ingredients 
which  are  in  season.  But  to  win  Billy's 
unqualified  approval  a  salad  must  have 
plenty  of  lettuce,  tomatoes  and  green  pep- 
pers, and  be  decorated  with  strips  of  pi- 
miento. 

"There's  one  dish  that  we  all  go  for, 
though."  Billy  explained,  "almost  a  family 
celebration  dish.  That's  a  Russian  dish, 
called  shaslik.  We  like  it  best  made  of 
lamb,  but  other  meats  can  be  used." 

And  here  is  Mrs.  Halop's  recipe  for 
shaslik.  _  Try  it  some  time,  then  sit,  back 
and  wait  for  applause  from  your  family. 

SHASLIK 

Shaslik  may  be  made  with  beef,  veal  or 
lamb.  Select  lean  meat  and  cut  it  into 
one-inch  cubes.  Thread  sufficient  cubes 
on  a  long  skewer  for  a  serving,  broil  until 
cooked  to  taste,  usually  well  done  in  the 
case  of  veal  and  lamb,  fairly  rare  for  beef. 
The  traditional  method  of  cooking  is  over 
a  charcoal  fire  or  a  bed  of  coals,  but  the 
family  broiler  will  produce  just  as  de- 
licious results.  If  desired,  the  diced  meat 
may  be  _  marinated  for  an  hour  before 
cooking  in  vinegar  to  which  salt,  pepper 
and  a  little  olive  oil  have  been  added. 
For  variation,  alternate  the  meat  cubes 
with  slices  of  tomato,  green  pepper  or 
mushrooms.  Another  method  of  cooking 
is  to  cut  the  meat  in  strips  about  an  inch 
wide  and  wind  them  around  the  skewers. 

With  the  shaslik  a  mixed  salad  such  as 
the  one  described  above  is  served,  but  to 
maintain  the  Russian  flavor  caviar  is 
added — a  ring  of  black  caviar  around  the 
salad,  and  a  little  mound  of  red  caviar  to 
top  it. 

Then  we  got  to  the  all  important  item 
of  dessert  and  like  all  boys  Billy  displayed 
great  enthusiasm. 

"My    favorites    are    apple   cake,    straw- 


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berry  shortcake  and  banana  layer  cake 
with  whipped  cream.  In  summer  I  eat 
lots  of  banana  splits  for  dessert  too — they 
put  on  weight  and  1  usually  lose  in  the 
summer.  My  mother  doesn't  think  too 
many  rich  desserts  are  good,  though,  so 
several  nights  a  week  we  have  fruit — fresh 
berries  or  peaches,  stewed  peaches  or 
pears.  Thy're  all  good,  but  give  me  apple 
cake!" 

"What  about  this  business  of  eating 
between  meals!" 

"I  don't  eat  between  meals  very  often," 
Billy  replied.  "With  the  'three  squares'  a 
day  I  don't  usually  want  to.  But  if  I  do 
get  hungry  and  have  time  for  it  1  like  a 
frosted  float.  It's  really  a  frosted  choco- 
late, made  with  chocolate  ice  cream,  with 


an  extra  scoop  of  chocolate  ice  cream 
added  after  it's  mixed.  Of  course  it  has 
lots  of  milk  in  it  and  that's  good  for 
you." 

So  the  next  time  you  have  difficulties 
with  the  young  appetite,  tune  in  "Bobby 
Benson"  and  remind  your  young  hopeful 
that  the  boy  he  enjoys  listening  to  has  a 
definite  diet  regime  to  which  he  must  con- 
form, then  tempt  his  appetite  with  some 
of  the  Bobby  Benson  recipes. 

If  you  would  like  to  have  the  recipes 
for  potato  patties  a  la  Bobby  Benson  and 
for  his  favorite  apple  cake,  send  a 
stamped,  self-addressed  envelope  to  Mrs. 
Margaret  Simpson,  c/o  Radio  Mirror, 
1926  Broadway,  New  York,  with  your  re- 
quest. 


Beauty  a   la   Ramona 

(Continued  from  page  46) 


time  I  have  at  the  moment  for  beauty  care." 

This  kit  contains  a  jar  of  her  favorite 
cold  cream,  a  box  of  the  face  powder 
which  she  mixes  for  herself,  a  bottle  of 
witch  hazel,  a  jar  of  white  vaseline,  a 
bottle  of  prepared  eye-wash  and  plenty  of 
cleansing  tissues.  Here's  how  she  uses 
them : 

"The  very  first  thing  I  do  is  to  squeeze 
off  all  the  mascara  on  my  lashes  with  a 
wash-cloth  dampened  in  warm  water.  This 
must  be  done  very  gently,  so  as  not  to 
injure  the  eyes  or  wrinkle  the  skin  around 
them.  I  really  wipe  the  color  off,  using  a 
gentle  outward  motion  from  root  to  tip. 
Then  I  wash  my  whole  face  thoroughly 
with  a  good  antiseptic  soap.  I'm  partial 
to  the  one  I  use  because  it  lathers  in  any 
water,  hard  or  soft,  hot  or  cold,  an  impor- 
tant thing  for  travelers.  Finally,  1  rinse 
my  face  well  in  lots  of  lukewarm  water. 

"Now  I'm  ready  to  use  my  cold  cream, 
a  very  good  but  inexpensive  brand  of 
cleansing  cream.  I  think  that's  one  of 
the  great  advantages  of  my  beauty  care. 
It's  so  simple  and  there  aren't  any  expen- 
sive ingredients.  I  remove  the  excess 
cream  with  tissues,  but  I  don't  rub  it  in  or 
scrape  it  off;  I  want  to  leave  a  thin  pro- 
tective film  on  my  face.  I  finish  off  with 
several  cold  rinses  (if  the  water  isn't  cold 
enough,  I  put  ice  in  it),  and  I'm  ready 
for  bed. 

"If  my  eyes  are  very  tired,  or  I've  been 
out  in  wind  and  dust,  I  use  an  eye-wash 
of  which  I'm  very  fond.  Sometimes,  as  a 
special  treat,  I  soak  cotton  pads  in  this 
same  liquid  and  leave  them  on  my  eye- 
lids while  I  relax  for  about  fifteen  min- 
utes. If  my  skin  is  wind-burned  or  un- 
usually dry,  I  put  on  a  thin  coating  of 
white  vaseline  (and  it  doesn't  grow  hair); 
after  a  few  minutes,  I  use  a  tissue  to  re- 
move any  extra  oiliness.  On  the  other 
hand,  if  my  skin  has  become  exceptionally 
oily,  I   use  witch  hazel  as  an  astringent." 

For  individual  use,  it's  a  good  idea  to 
experiment  a  bit  and  find  the  special  oily 
or  dry  treatment  which  is  best  adapted 
for  your  skin.  There  are  an  unusual  num- 
ber of  very  good  astringents  on  the  mar- 
ket today  which  are  economical  and  espe- 


cially designed  to  close  large  pores  or 
remedy  other  defects.  Then,  too,  there 
are  fine  creams  created  for  dry  skins  to 
bring  out  the  natural  oil  under  the  sur- 
face. "I  experiment  a  lot,"  Ramona  con- 
fesses, "but  I  have  one  standing  rule:  If  a 
preparation  hurts,  I  don't  use  it. 

"I  follow  the  same  treatment  in  the 
morning  that  I  do  at  night,  and  I  don't 
have  to  use  any  powder  base;  there's  just 
enough  cream  left  on  my  skin  after  the 
cold  rinses  to  hold  the  powder.  I  use  two 
lipsticks,  a  suntan  orange  for  daylight 
and  a  standard  light  tint  for  artificial 
illumination. 

"The  only  eye  make-up  I  wear  is  mas- 
cara. There's  a  very  good  personal  rea- 
son for  this.  Eye-shadow  deepens  the 
shadows  in  my  face  and  makes  it  look 
thinner;  I  don't  use  cheek  rouge,  either, 
because  that  adds  hollows  to  my  face  and 
lengthens  it.  On  the  other  hand,  Durelle 
Alexander,  that  cute  kid  who  has  been 
singing  with  us  since  last  April,  looks 
much  better  with  eye-shadow  and  rouge." 

SHE  has  a  very  charming  "baby  face," 
as  different  in  type  as  possible  from 
Ramona's.  A  round  face  needs  skillful 
make-up,  and  the  more  shadows  the  bet- 
ter, because  they  break  up  the  flat  planes 
and  give  the  features  more  contour.  How- 
ever, some  long  faces  can  be  shortened  by 
the  use  of  rouge,  depending  entirely  on 
the  individual  bony  structure.  Both  girls 
wear  mascara,  Ramona  because  it  gives 
expression  to  her  eyes,  and  expression  is 
very  important  when  she's  putting  over  a 
song  before  a  visible  audience.  When  I 
asked  them,  they  agreed  in  chorus  that 
expressive  eyes  were  the  most  important 
adjunct  to  beauty — and  popularity.  So. 
girls,  play  up  your  eyes.  Give  them  a  good 
setting,  and  then  use  them! 

If  you'll  just  drop  me  a  stamped, 
self-addressed  envelope.  I'll  be  only  too 
happy  to  send  you  the  names  of  the  cold 
cream,  the  lathery  soap,  the  reliable  eye- 
wash, or  any  of  Ramona's  cosmetics — or 
advise  you  on  your  your  own  special 
problems.  Address  Joyce  Anderson,  Radio 
Mirror,   1926  Broadway,  New  York  City. 


STREAMLINING  CONNIE  GATES 

The  thrilling  true  story  of  a  girl  who  became  conscious  of  her  own 
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Eddie  Guest  &  Son 

(Continued  from  page   18) 

murderers,  listening  to  wild  tales  from 
the  pampas  grass  and  the  Wyoming  hills, 
and  wrote  them  all  in  his  emotional, 
convincing  style.  He  made  many  friends 
among  those  men  whom  Fate  had  pitched 
into  the  underworld's  trackless  sea 
of  crime.  He  numbered  just  as  many 
friends  on  the  other  side  of  the  fence, 
among  the  policemen  who  tracked  these 
mongrels  of  society. 

Now  and  then  a  bit  of  verse  would  creep 
into  his  articles.  Readers  loved  it.  So 
many  letters  poured  in  that  the  wise  edi- 
tor gave  Eddie  a  column  called  "Blue 
Monday"  in  which  he  could  wax  poetic 
once  a  week.  His  verse  was  always  filled 
with  homely  philosophy  and  flavored  with 
timely  truths.  And  because  he  never  got 
long-haired  or  hied  himself  away  to  a 
desert  rendezvous  to  woo  the  muse,  Ed- 
gar Guest  through  that  "Blue  Monday" 
column  became  the  idol  of  every  house- 
hold his  paper  reached,  Almost  over- 
night, Eddie  Guest  found  himself  an  uni- 
versally acknowledged  poet. 

But  he  wasn't  interested  in  that.  His 
hands  itched  to  type  out  a  good  story  for 
the  night  edition.  He  missed  the  familiar 
yell  of  "Eddie,  scram  uptown  and  get  that 
story — there's  a  fire  near  the  Cass  Thea- 
ter." 

Agonizing  months  rolled  by,  and  every 
day  took  him  farther  from  the  rewrite 
desk.  He  couldn't  quit  and  chuck  it  all  to 
go  out  and  look  for  another  job.  He  had 
a  wife  and  family  of  his  own  to  support, 
now.  So  he  worked  hard,  pushed  himself 
relentlessly  at  writing  verse.  Then  a  syn- 
dicate saw  possibilities  in  his  work.  It 
called  him  "The  Poet  of  the  Home."  The 
thing  he  had  feared  brought  both  fame 
and  fortune  to  his  door. 

But  his  heart  was  still  in  newspaper 
work.  So  he  was  more  than  pleased,  natur- 
ally, when  his  son  Bud  decided  on  a 
journalistic  career.  They  spent  memorable 
evenings  together,  those  two,  planning  for 
the  day  when  Edgar  A.  Guest,  Jr.,  would 
have  an  office  next  to  his  dad's. 

"I'm  not  really  a  poet,"  Eddie  said,  to- 
day. "I  wouldn't  be  caught  dead  with  any 
other  name  than  Eddie  Guest,  the  news- 
paper man.  You  know,  I  couldn't  quit 
newspaper  work." 

If  you  can't  find  Reporter  Eddie  Guest, 
Sr.,  at  the  office,  look  for  him  at  his  home. 
He'll  most  likely  be  out  grubbing  the  gar- 
den or  pruning  trees  under  the  careful 
supervision  of  John,  the  gardener.  But 
take  my  advice  and  never  go  snooping 
around  there  looking  for  Edgar  A.  Guest 
the  poet.  He'd  probably  sic  the  dog  _on 
you! 

If  you're  fortunate  enough  to  drop  in 
some  night  about  dinner  time  when  Bud 
and  Eddie  are  home  from  work,  you'll 
understand  just  what  we  mean.  Their 
conversation  is  full  of  headlines,  scoops 
and  news  yarns. 

"The  same  policemen  are  still  around 
town,"  Eddie  says,  with  a  twinkle  in  his 
bright  blue  eyes.  "My  son  tells  about 
them.  Only  now  they're  captains  and  ser- 
geants. 

"Sure,  I  helped  Bud  get  his  job.  Be- 
cause it's  what  he  wanted  to  do,  just  as  I 
wanted  to.  It's  a  job  that  offers  a  good 
future  to  any  man  who  won't  soldier  or 
make   excuses   because   the   work    is   hard. 

"What's  that  you  say?  Life  hasn't  al- 
ways been  a  bed  of  roses  for  me?  1  know 
it.  So  why  should  Bud  have  to  start 
where  I  did?  I  missed  a  great  part  of 
youth.  He  won't,  if  I  can  help  it.  But 
pshaw!  We're  both  newspaper  men  at 
heart.   That's  why  I  helped  him." 


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□  Architectural  Draftsman 

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n  Structural  Engineer 
D  Electrical  Engineer 
D  Electric  Lighting 
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D  Highway  Engineer  □  Wool 


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D  Accountancy  and 

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□  Salesmanship 

D  Wallpaper  Decorating 
Salesmanship 


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□  Lettering  Show  Cards 

□  English  □  Signs 

D  Stenography  and  Typing 

D  Civil  Service 

D  Railway  Mail  Clerk 

□  Mail  Carrier 

D  Grade  School  Subjects 

□  High  School  Subjects 

□  College  Preparatory 

□  First  year  College 


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Name Age 


Address 

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RADIO     Ml RROR 

Million   Dollar  Breaks 

(Continued  from  page  41) 

do  it  come  what  may.  And  he  really  did. 
Examples  multiply.  Ten  years  ago 
Muriel  Wilson  fractured  her  skull  in 
an  auto  accident.  During  the  long,  dreary 
days  in  the  hospital,  she  took  up  voice 
study  and  you'll  agree  that  she  made 
good.  A  car  broke  down  near  the  girl- 
hood home  of  Annette  Hanshaw  and  to 
amuse  the  strangers  while  the  car  was 
being  fixed,  Annette  sang  for  them.  A 
week  later  Annette  was  headed  for  New 
York  to  make  some  records  and  later  to 
go  on  radio.  Shirley  Howard,  working 
on  a  Philadelphia  daily,  went  backstage 
once  to  interview  Rudy  Vallee  and  while 
waiting,  sang  a  few  bars  with  the  band 
which  was  rehearsing.  Rudy  heard  her, 
gave  her  an  audition  and  spotted  her  in 
his  big  show. 

BUT  here's  one  of  the  strangest  tales 
of  all.  You've  read  reams  of  stuff 
about  Paul  Whiteman  but  ten  to  one  you 
don't  know  how  Paul  got  his  first  big 
break,  since  it  is  one  of  those  things  that 
seldom  leaks  out.  Paul  came  from  the 
Coast  to  the  Ambassador  Hotel  in  At- 
lantic City  in  1921.  No  one  in  the  East 
knew  him  from  Adam.  There  were  four 
people  present  when  Whiteman  opened 
and  a  few  more  the  next  night.  But  here's 
how  Lady  Luck  enters. 

The  Victor  Talking  Machine  Company 
was  holding  a  convention  in  Atlantic  City 
that  week  and  you  know  how  they  cut 
loose  at  conventions  and  have  a  good 
time.  Some  of  the  boys  happened  in  on 
Paul  one  night  and  reported  to  one  of  the 
chiefs  that  Paul  had  a  swell  band,  an  ab- 
solute sensation,  a  world  beater.  Just  to 
kid  the  "exec"  along,  they  said  several 
companies  were  hot  on  Paul's  trail  and 
ready  to  sign  him  up  exclusively.  Almost 
in  no  time  flat,  a  contract  was  shoved 
at  Paul  at  a  perfectly  wild  figure. 

The  morning  after  the  night  before  in 
the  Victor  camp  there  was  trouble 
a-plenty.  Who  put  over  this  cockeyed 
deal,  anyway,  signing  up  an  unknown  at 
such  a  figure?  It  was  preposterous.  But 
a  contract  was  a  contract.  The  only  fair 
way  was  to  make  good  and  build  White- 
man  up.  The  Victor  Company  began  to 
ballyhoo  Paul  Whiteman  in  one  of  the 
biggest  campaigns  in  history.  But  don't 
forget,  Paul  had  something  on  the  ball. 
He  grabbed  his  chance  and  lived  up  to 
his  billing.  One  of  the  first  records  he 
made  was  "Whispering."  which  sold  over 
two  million  platters.  The  company  real- 
ized on  this  one  record  alone  and  Paul 
went  over  in  a  big  way! 


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Conf 


f 


orrressions    o 


"Gongster" 

(Continued  from  page    15) 

people.  There's  no  greater  excitement  on 
earth  than  lifting  a  man  out  of  a  drab, 
humdrum  existence  and  placing  him  in  the 
spotlight.  To  see  the  sparkle  come  in  a 
girl's  eyes  when  she  learns  that  she's  won 
a  first  prize  is  worth  the  whole  week's 
work. 

Of  course  some  amateurs  are  more  suc- 
cessful than  others.  Some  really  make  the 
professional  grade  on  high.  For  instance, 
the  garbage  man  you  may  have  heard  with 
me  this  spring.  Did  you  know  that  right 
now  he  is  singing  every  night  at  Marden's 
Riviera,  a  swank  night  club  on  the  Hud- 
son River?  But  even  a  greater  thrill  was 
mine  early  in  July.  Doris  Wester,  ten 
days  after  her  first  professional  appear- 
ance on  my  show,  opened  in  the  Rainbow 
Room.  And  1  assume  you  know  that  the 
Rainbow  Room  is  about  the  highest  of 
all  high-hat  places  in  Manhattan  to  go  to. 
That's  what  makes  it  seem  so  worthwhile 
— people  like  that  going  ahead  to  much 
great  glory,  after  a  three-minute  appear- 
ance before  the  microphone. 

SOMETHING  else  people  insist  on  try- 
ing to  find  out  is,  of  course,  a  thing  I 
don't  usually  tell  them.  But  since  I'm  re- 
vealing all  in  this  article,  I'll  let  you  in  on 
my  most  embarrassing  moment,  which 
really  wasn't  so  embarrassing  after  all,  the 
way  it  turned  out. 

It  was  a  night  almost  a  year  ago  in 
Madison  Square  Garden,  where  1  was 
broadcasting  my  original  Amateur  Hour. 
When  his  turn  came,  a  young  man 
slouched  to  the  mike,  a  surly  look  on  his 
face.  I  asked  him,  as  I  almost  invariably 
do,  what  his  work  was  in  private  life. 

"What's  that  to  you?"  he  snapped.  "It's 
none  of  your  business.  I  came  here  to 
sing,  not  to  tell  you  anything  about  my- 
self." I  think  even  the  microphone  got 
red  at  that.  I  know  I  did.  But  I  also 
knew  that  there  was  some  reason  for  his 
reply.  Something  was  troubling  him.  So 
I   answered: 

"Maybe  you're  right.  Maybe  it's  none 
of  my  business.  But  I  think  it  is.  After 
all,  you're  an  amateur  and  part  of  the 
game  is  answering  my  questions."  I  went 
on  talking  to  him  and  after  a  while  he  told 
me  his  story.  He  was  a  college  graduate, 
out  of  work,  and  he  thought  he  was  a 
failure.  Before  he  was  through  we  were 
friends  and  everything  was  serene.  He 
had  a  good  voice,  too. 

ANOTHER  time,  when  a  young  man 
didn't  do  very  well  and  got  the  gong, 
he  snapped  "Oh  nertz!"  and  walked  away 
from  the  microphone.  I  hurriedly  called 
him  back.  "Tell  me  more,"  I  urged.  "Did 
you  mean  day  nurse  or  night  nurse?"  He 
smiled  and  made  some  reply  which  covered 
his  first  remark  up.  But  if  he  hadn't  sud- 
denly regained  his  sense  of  humor,  I'd 
have  been  in  a  real  spot. 

I've  found  that  just  a  minute  or  so  of 
talking  usually  clears  up  any  trouble  or 
misunderstanding  an  amateur  and  I  might 
have.  There's  also  the  young  performer 
(usually  a  girl,  it  seems)  who  becomes 
frightened  before  the  mike.  I  can  see  her 
knees  buckle  and  the  color  leave  her  face. 
In  that  moment  she  hasn't  any  idea  where 
she  is.  So  I  talk,  ask  her  about  her  fam- 
ily, her  job,  anything  she  can  answer  auto- 
matically. After  a  few  seconds  or  so,  she's 
recovered  and  goes  on.  That's  why,  some 
nights,  you  hear  me  keep  an  amateur  in 
conversation  much  longer  than  usual. 

Another  question  that  so  many  want 
answered  makes  me  realize  that  1  must  be 


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an  exceptionally  lucky  master  of  cere- 
monies. I've  never  found  myself  mixed 
up  in  any  backstage  drama.  That  is,  no 
amateur  with  a  personal  problem  has  ever 
tried  to  get  me  in  on  it.  There  was  just 
that  one  case,  already  publicized  a  little, 
about  the  barber  who  sang  on  my  pro- 
gram and  won  a  prize.  You  can  guess 
what  happened  to  his  home  life.  1  under- 
stand that  he  became  a  braggart  over 
night  and  made  his  wife's  existence  miser- 
able. She  finally  wrote  me,  stating  her 
case,  and  asking  for  a  chance  on  the  air. 
I  gave  it  to  her,  she  won  a  first  prize, 
also,  and  now  they  are  happy  once  more. 

There's  something  else  1  want  to  men- 
tion right  now.  since  so  many  have  writ- 
ten me  about  it.  1  have  an  iron  clad  rule 
against  children  appearing  on  my  pro- 
grams. Occasionally.  I  break  it  to  let 
some  child  with  exceptional  talent  make 
an  appearance,  but  it's  not  very  often. 
And  there's  a  good  reason  for  this.  There 
are  too  many  grownups  who  could  make 
good,  given  an  opportunity,  that  need  any 
jobs  I  can  find  for  them.  Besides,  a  child 
isn't  ready  for  a  professional  career.  So 
don't  expect  to  see  a  son  or  daughter  of 
yours  behind  the  footlights  after  one  night 
on  a  Bowes'  Amateur  Hour. 

1  seem  to  be  nearing  the  end.  There's  a 
personal  opinion  I'd  like  to  make,  though, 
and  1  hope  it  answers  any  Doubting 
Thomases.  As  far  as  I  can  see,  amateur 
hours  are  just  starting.  1  firmly  believe 
that  they  are  as  permanent  as  radio  itself. 
To  paraphrase  a  time  honored  program 
opening,  "It's  only  the  beginning,  folks, 
only  the  beginning.'' 


Coas+-to-Coast    Highlights 


Ch 


icago 


.    {Continued  from  page  44) 

But  not  so  now  that  we've  had  Horace 
Heidt  at  the  Drake  Hotel  and  Ted  Fio 
Rito  at  the   Edgewater  Beach   Hotel. 

In  the  early  days  of  radio  Ted  and  Dan 
Russo  rose  to  early  broadcasting  fame  at 
that  same  hotel  where  their  band,  called 
the  Orioles,  broadcast  from  what  was 
then  the  crystal  studio.  That  was  back 
in  the  days  when  Correll  and  Gosden 
broadcast  from  that  same  studio  as  a 
song  and  patter  team — long  before  they 
took  up  blackface  characters. 

Russo  and  Fio  Rito  drifted  apart. 
Dan  is  still  an  orchestra  leader  playing 
around  the  country  but  without  the  fame 
and  fortune  that  have  come  to  Ted.  Ted 
used  to  spell  his  last  name  Fiorito  but 
came  the  day  when  he  took  the  song 
"Rio-Rita"  for  his  theme  and  then  the 
name  became  Fio  Rito.  He  married 
Madeline  La  Salle  Hammond  who  was 
Miss  Cook  County  of  1931  and  just  a 
few  weeks  ago  their  infant  child,  Theo- 
dore A.  Fio  Rito,  was  baptized  at  Our 
Lady  of  Sorrows  church  in  Chicago. 

Horace  Heidt  came  to  Chicago  from 
the  West  Coast  where  his  band  played 
theaters  for  many  years.  In  Chicago's 
Drake  Hotel  he  has  suddenly  become  lo- 
cally famous  and  probably  will  rise  to 
national  fame  as  a  result. 

ERIC  SAGERQUIST,  director  of  the 
First  Nighter  orchestra,  thought  he 
was  doing  two  Porto  Rican  lads  a  good 
turn  when  in  reply  to  their  request  for 
some  discarded  instruments  he  sent  them 
two  old  saxophones.  Then  Eric  read  in  the 
papers  that  Lanny  Ross  had  sent  the  same 
two  boys  some  instruments.  Wondering  if 
it  was  a  racket  Sagerquist  got  in  touch 
with  the  L'nited  States  Attorney  in  San 
Juan.     The    attorney    reported    that    the 


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RAD  IO    M IRROR 

boys,  musically  inclined  but  too  poor  to 
finish  their  eighth-grade  schooling,  had 
hit  upon  the  idea  of  getting  instruments 
this  way  and  financing  their  education  by 
forming  a  local  band.  They  had  written 
in  amusingly  broken  English  to  two 
hundred  Americans,  musicians  and  music 
firms! 

;UNNY    BERIGAN,    trumpet  player 

who    is    known    among    New  York's 

musicians  as  the  "hottest  man  in  town," 
hails  from  Fox  Lake,  Wisconsin. 

DON  McNEILL,  popular  NBC  an- 
nouncer on  the  Climalene  Carni- 
val, thought  his  six  feet  two  of  height  and 
187  pounds  of  weight  made  him  a  BIG 
man — until  he  recently  met  Primo  Car- 
nera  at  Hot  Springs,  Ark! 

SOME  one  at  WLS  became  statistically 
minded  and  figured  out  these: 

Fan  mail  amounts  to  almost  two  mil- 
lion letters  a  year. 

The  barn  dance  has  played  170  con- 
secutive weeks  at  the  Eighth  Street 
Theatre,  two  shows  a  week.  Total  paid 
attendance  355,726. 

The  barn  dance  has  been  on  the  air 
more  than  eleven  years. 

MORGAN  EASTMAN,  conductor  of 
the  Edison  Symphony  as  well  as 
the  Carnation  Contented  orchestra,  has 
had  some  very  embarrassing  moments. 
There  was  the  time  during  a  symphony 
concert  when  a  sparrow  got  in  the  hall 
and  flew  into  the  mouth  of  the  tuba.  And 
the  time  when  during  a  parade  in  Cleve- 
land the  drum  major  of  the  brass  band 
signalled  "Column  Left"  and  marched 
into  a  saloon  for  a  beer  while  the  band 
marked  time  outside.  Once  at  the  con- 
clusion of  a  concert,  a  woman  marched 
solemnly  down  the  aisle  and  presented 
Morgan  with  a  black  wreath.  But  worst 
of  all  was  the  time  when,  while  con- 
ducting, he  let  the  baton  slip  from  his 
fingers.  It  flew  straight  up  in  the  air 
and  came  down  on  Morgan's  music  rack. 
The  musicians  still  think  he  did  it  on 
purpose. 

FRANCIS  X.  BUSHMAN,  once  a  fa- 
mous film  star  and  now  WGN's  broad- 
caster of  Hollywood  gossip,  reports  the 
story  of  a  quickie  producer  in  filmdom's 
earlier  days.  "A  "quickie"  is  a  film  thrown 
together  hurriedly.  In  those  days,  Bush- 
man reports,  they  often  didn't  even  read 
their  scripts  until  it  was  time  to  shoot 
the  film.  Nothing  like  that  ever  happens 
to  his  broadcasts  for  now  he  demands  lots 
of  time  for  complete  and  full  rehearsal 
and  timing  of  each  program.  But  to  il- 
lustrate how  things  were  done  sometimes 
in  Hollywood's  early  days  Bushman  passes 
this  one  on. 

The  producer  wired  his  New  York  agent 
to  buy  a  certain  magazine  story  for  film- 
ing. The  next  day  he  wired  again,  de- 
manding action  and  the  third  day  he  re- 
sorted to  the  long  distance  telephone. 
Such  an  unprecedented  (in  those  days) 
expenditure  impressed  the  New  York 
man.    He  said: 

"You  must  want  that  story  pretty 
badly.   When  do  you  want  to  start  it?" 

"Start  it?"  yelled  the  producer.  "It's 
finished  and  I  want  clearance  to  the 
title!" 

BASIL  LOUGHRANE  may  be  an  ex- 
pert in  Chicago's  radio  dramas  but 
his  little  niece  doesn't  think  much  of  it. 
When  her  folks  wanted  to  tune  in  one 
of  his  shows  she  protested:  "When 
Uncle  Basil  talks  on  the  raido  I  can't 
dance." 


WITH  DANGEROUS 
METHODS  OF 

(/laWuage  m/qh 


qirnz 


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"I'VE  BEEN  A 

SATISFIED  USER 

FOR  OVER 

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Doubly  Effective 

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MUST  every  woman  live  constantly  in  fear 
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RADIO     MIRROR 


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Write,  giving  hose  size. 

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68 

STYLES, 
COLORS 


JS 


What  Do  You  Want 
to    Say? 

{Continued  from   page   51) 
$1.00  PRIZE 

"Contests!  Contests!  Contests!"  ex- 
claims a  robust  looking  housewife.  "This 
country  is  contest  crazy.  And  most  of 
the  craziness  comes  from  radio  programs. 
Why,  every  time  you  turn  the  dial  the 
announcer  is  telling  of  some  new  con- 
test." Then  she  adds  in  a  harder  voice: 
"Everyone  knows  you  can't  win  one  ol 
the  prizes  unless  a  miracle  happens." 

This  is  the  attitude  of  quite  a  few 
people  in  the  country  but  certainly  they 
are  the  minority.  The  persons  who  talk 
like  that  never  enter  a  contest,  so  they 
base  their  opinion  on  what  seems  to  them 
a  foolish  waste  of  time  both  on  the  part 
of  the  sponsor  as  well  as  the  contestant. 
They  have  not  found  the  splendid  hobby 
it  makes,  a  perfect  one.  in  fact,  for  a 
housewife  with  a  few  idle  hours  on  her 
hands  every  day.  Not  only  is  there  a 
chance  to  win  a  substantial  amount  of 
spending  money  but  it  actually  is  fun. 
That's  a  fact.     Try  it  some  time. 

Mrs.  Margaret  D.  Millar, 
St.  Paul,  Minn. 

RE:  CHARLES  W1NNINGER 
$1.00  PRIZE 

Dear  Editor: 

Replying  to  your  letter  in  your  August 
issue  to  L'ncle  Charlie: 

True,  the  Show  Boat  is  not  the  same 
now  as  formerly,  because  Charlie  Win- 
ninger  is  a  master  showman  and  a  real 
artist.  However,  the  present  Show  Boat 
is  so  excellent,  the  difference  is  not  great. 
It  is  still  a  great  Show  Boat.  One  star 
dropping  from  a  constellation  makes 
little  difference,  even  though  it  be  one  of 
the  first  magnitude. 

Trying  to  be  another  anybody  else  is 
just  silly.  Let  Cap'n  Henry  be  just  him- 
self, and  everyone  is  better  off. 

The  Tent  Show,  moulded  over  the  same 
pattern  exactly  as  the  Show  Boat,  is  a 
very  fine  show  also.    Both  are  about  equal. 

Charles  Winninger  is  back  on  the  air  in 
the  Tent  Show,  so  why  lament,  and 
where's  the  loss  to  anyone? 

Will  R.  Sterling,  Canton,  Ohio. 

$1.00  PRIZE 

Dear  Editor: 

Re  your  letter  to  L'ncle  Charlie.  I  would 
like  to  say  a  few  words.  If  Maxwell 
House  Coffee  could  only  know  what  they 
did  when  they  let  Charles  Winninger  go, 
they  would  indeed  call  him  back  at  any 
cost.  Regardless  how  many  Captain 
Henrys  they  get  there  is  only  one  and  that 
one  is  Charles  himself.  The  Show  Boat 
has  become  just  a  mechanical  machine 
since  he  left,  and  it's  indeed  a  shame,  for 
they  have  some  wonderful  talent.  Take 
Muriel  Wilson — she  has  one  of  the  finest 
voices  ever  "heard  on  the  air.  and  how 
much  do  you  ever  hear  her?  Perhaps  one 
little  song  and  hardly  that.  Then  there 
are  Lanny.  Conrad.  Helen  and  all  the 
rest.  Whatever  program  Charles  Win- 
ninger is  on.  everyone  in  the  cast  gives 
him  their  very  best.  So  that  is  why  I  say 
Charles  will  always  carry  his  audience 
wherever  he  goes. 

Miss  Lucille  Hawthorne, 
Columbus.  Ohio. 

Honorable   Mention 

"If  there's  truth  in  the  report  that  Ed 
Wynn's    vacation    from    the    Texaco    pro- 


88 


RAD  10    MI RROR 


What  made  their 
hair  £row  • 

Here  is  the  Answer 

"New  hair  came  almost  immedi- 
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and  kept  on  growing"  writes  Mr. 
H.  A.  Wild.  "In  a  short  time  I  had 
a  splendid  head  of  hair,  which  has 
been  perfect  ever  since." 

Frances    Lonsdale   also    has    thick 
wavy    hair    now,     although    at    one 
time  it  was  believed  her  hair  roots 
were  dead.    She  used  Kotalko 
Many   other  men   and  women  at- 
test that  hair  has  stoppea  tailing 
excessively,  dandruff  has  been  de- 
creased, new  luxuriant  hair  growth 
has    been    developed    where    roots 
iWmi    were  alive-   after  using   Kotalko   to 
■    stimulate  scalp. 

Are  your  hair  roots  alive  but 
dormant?  If  so,  why  not  use 
Kotalko  Encourage  new  growth 
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Monarch  Studios,  Suite  RG34,  McAdoo,  Pa. 


&et£ 


t-Ci  V and  qef  in  the  money* 

•***^^     My  "Perfect   Plectrum"  Goiter 
Coarse    offers    yoa    the    easiest, 

Soickest,  BEST  training  for  ORCHESTRAL 
[UITAR  and  BANJO  work  ...  and  YOU 
LEARN  AT  HOME  !    Study  with  me  .  .  . 
then   Dlay  your  way  to  PROFITS  and  per- 
sonal  popularity!     WRITE  me   for   FREE 
loetaife.     (If  under  21,  state  age.)      JACK  LUNOIN 
1  STUDIOS,  64  E.Lake  St., Dept.  79-17,  CHICAGO 

STOP  Your  Rupture 
Worries! 

Why  worry  and  suffer  with  that 
rupture  any  longer?  Learn  about 
my  perfected  invention.  It  has 
brought  ease,  comfort  and  happi- 
ness to  thousands  by  assisting  in 
relieving  and  aiding  many  cases 
of  reducible  hernia.  It  has  Auto- 
matic Air  Cushions  which  bind 
and  draw  the  broken  parts 
together  as  you  would  a 
broken  limb.  No  obnoxious 
c.e  Brooks,  inventor  springs  or  pads.    No  salves   or 

glasters.  Durable,  cheap.  Sent  on  trial  to  prove  it, 
eware  of  imitations.   Never  sold  in  stores  nor  by 
agents.    Write  today  for  full  information  sent  free 
in  plain,  sealed  envelope. 
H.  C.  BROOKS.    182-D  State  St..  Marshall.  Michigan 


gram  is  to  be  a  permanent  one,  then  it  is 
Texaco  and  not  Wynn  that  deserves  the 
label  'perfect  fool.'"  .  .  .  C.  C.  McMillan, 
Oakland,  Calif. 

"There  are  orchestras  and  singers  to 
give  dance  and  popular  tunes,  so  why  do 
organists  'horn  in'  on  that  type  of 
music?" — Mrs.  Ruth  Mayo,  Corsicana. 
Texas. 

"Why,  if  a  program  has  turned  out  to 
be  exceptionally  entertaining,  can  it  not 
be  repeated?" — Marion  Klavons,  Detroit, 
Michigan. 

"Every  sick  person  should  have  a  radio 
even  if  they  have  to  wear  the  same  pa- 
jamas every  day  for  a  week!!!" — Dixie 
Stanberry,  El  Paso,  Texas. 

"Why  not  have  the  amateurs  divided 
into  different  groups  such  as  comedians, 
opera  singers,  blues  singers,  etc.,  and  give 
all  contestants  a  chance?" 

Mrs.  C.  E.  Klabbatz,  Trenton,  N.  J. 

"The  radio  has  completely  eliminated 
loud  snoring  in  our  home  on  Sundays  and 
I  say  'Three  cheers  for  radio.'" — Mrs. 
J.  S.  Quinn,  Springfield,  Ohio. 

"Speeches,  lectures  and  plays  are  not  for 
me  for  the  reason  that  most  speakers  talk 
too  fast  and  RUNTHEIRWORDSTO- 
GETHERLIKETH1S."— M.  A.  Peterson, 
Waterloo,   Iowa. 


Your  Announcer  Is: 


DAVID     ROSS 

The  oldest  CBS  announcer  from  the  stand- 
point of  service,  David  Ross  is  also  prac- 
tically the  smallest,  standing  only  five  feet 
two  inches.  Born  and  brought  up  in  New 
York,  he  studied  the  classics  at  City  College, 
specialized  in  scientific  agriculture  at  Rutgers, 
then  learned  journalism  at  New  York  Uni- 
versity. Later,  he  became  the  secretary  to  a 
Russian  baroness  who  came  from  Russia,  a 
superintendent  of  an  orphan  asylum,  and  a 
literary  critic.  In  1925  he  was  taken  to  a 
radio  studio,  went  on  the  air  without  re- 
hearsal and  was  hired  as  staff  announcer  two 
weeks  later.  In  1927  he  became  a  staff  an- 
nouncer for  CBS.  Besides  announcing  face 
lotions  and  gasoline,  Ross  is  especially  known 
for  his  pioneer  work  in  reading  poetry  over 
the   air.      He's   married   and    has  two   children. 


DullnesSM  pRi%  Drab, 

Mfeless  Appearance 

I  "Since  I  discovered  that  dull  hair — 
simply  lacks  the  natural  reddish  tones 
and  golden  tints  of  youth — 

#  "And  since  I  found  the  one  preparation 
that  revives  these  sparkling  high-lights — 

t'Tm  the  happiest  girl  in  the  world. 

#"  Compliments — compliments — and 
do  I  love  it — or  do  I  love  it — and  Golden 
Glint  is  so  simple  and  easy  to  use." 

GOLDEN   GLINT 

^  the  SHAMPOO 

mJ?  with  the  tiny  tint  RINSE 
BRIGHTENS  EVERY  SHADE  OF  HAIR 

A  Beauty  Service  or  25c  at  Drug  Counters 


LETA£N   DANCE   500 

Why  be  a  lonely,  unpopular  wall-flower 
when  you  can  learn  ail  the  smart  dances 
from  the  most  modern  to  the  old  favorites— 
at  home,  in  private  without  teacher,  music 
or  partner?  Complete  course  of  old  fa- 
vorites, including  Tango,  Waltz,  etc.,  only 
50c:  so  simple  even  a  child  can  learn  quickly. 
Send  stamp?,  cash  or  M.  O.  Large  course  60  ill ua- 
tratione.  includes  Tap  Dancing,  Tango,  etc.  $1-98. 
(C    O    P.  orders  25c  extra  and  postage.) 

FREE  a  rare  Lucky  Chinese  Coin. 
FRENCH  ROY.  Box  131  Varick   St*. 

New  York.   N.  Y.  :         :         Dept.   144 


Attention,  PARENTS! 

&  CORONA  will 
help  with  that 
SCHOOL  WORK! 

Better  school  marks  for  the  children  when 
home-work  is  neatly  typed.  Better  preparation 
for  business  life,  too.  Anybody  can  learn  to  type 
on  Corona  —  and  anybody  can  afford  one,  too, 
under  our  liberal  new  finance  plan 

...ONLY  *100  PER  WEEK! 


Just  think,  $1.00  per 
week  buys  a  brand-new 
CORONA  STANDARD 
with  Floating  Shift, 
TouchSelector,  and  every 
thing  you  need.  Carrying 
case  and  self  lessons  in- 
cluded. Ask  for  booklet ! 


CORONA 
STANDARD 


....MAIL  COUPON  TODAY..... 

L  C  Smith  &  Corona  Typewriters,  Desk  10 
181  Almond  St.,  Syracuse,  N.  Y. 

Please  send  Corona  booklet,  also  tell  me  where  1  can 
arrange  free  trial. 

Name 


Street. 
City.... 


_ 


RADIO     MIRROR 


SAVE™  50%^  BUYING  YOUR  RADIO  <=U)LJt£ct  famt—  MIDWXST  LABORATORIES 


ONLY 

RADIO  COVERING 

4'/*  TO  2,400  MtTtRJ. 


l&fflMMiiftWijE 


PUSH-BUTTON  TUNING 
(Noises  Suppressed) 

Now,  Push  Button  Silent  Tuning  is  offered 
for  first  time!  Simply  pushing  Silencer 
Button  hushes  set  between  stations  .  .  .  sup- 
presses noises.  Pressing  Station  Finder  But- 
ton automatically  indicates  proper  dial  posi- 
tion for  bringing  in  extremely  weak  stations. 

Acousti-Tone   V-Spread   Design 

(Patent  Pending) 
.  .  .  Establishes  new  radio  stvlc  overnight! 
The  V-Front  Dispersing  Vanes  were  dc\  el- 
oped by  Midwest  engineers  as  a  result  of 
a  study  of  directional  effect  of  the  Midwest 
Full  Scope  High  Fidelity  Speaker.  These 
Vanes  spread  the  beautiful  lacework  of  the 
"highs"  throughout  the  entire  room  in  a 
scientific  manner  .  .  .  directing  the  High 
Fidelity  waves  uniformly  to  the  car.  Send 
for  new  FREE  -in-page  catalog.  It  pic- 
tures the  complete  line  of  beautiful  1936 
Acousti-Tonc  V-Spread  consoles 
.    .    .    and    chassis    ...    in    four    colors. 

FULL  SCOPE  HIGH  FIDELITY 
Brilliant 
Concert  Tone 

Now,  get  complete 
range  of  audible 
frequencies  from 
3  0  to  ld.dOO 
cycles,  being 
tr.in  s  in  1 1 1  e  d  b  v 
f < 'ii r  new  High  Fi- 
delity Broadcasting 

statu. l.s       YV1XBS, 

W9XBY,  W2XR 
a  n  d  W  6  X  A  L  . 
Glorious  new 
Acousti-tone  is 
achieved  .  .  . 
.('silling  life -like, 
crystal  -  clear 
"concert"  realism. 


V-FRONT 


EVERYWHERE  radio  enthusiasts  are  say- 
ing: "Have  you  seen  the  new  lS-tube, 
6  tuning  ranges,  Acousti-Tone  V-Spread  Midwest?" 
It's  an  improvement  over  Midwest's  16-tube  set, 
so  popular  last  season.  This  amazingly  beautiful, 
bigger,  better,  more  powerful,  super  selective, 
18-tube  radio  .  .  is  not  obtainable  in  retail  stores 
.  .  .  but  is  sold  direct  to  you  from  Midwest  Labo- 
ratories at  a  positive  saving  of  30%  to  50%. 
(This  statement  has  been  verified  by  a  Certified 
Public  Accountant!)  Out-performs  $250.00  sets. 
Approved  by  over  120,000  customers.  Before  you 
buy  any  radio,  write  for  FREE  40-page 
catalog.  Never  before  so  much  radio  for  so 
little  money.  Why  pay  more?  You  are  triple- 
protected  with:  One-Year  Guarantee,  Foreign 
Reception  Guarantee  and  Money-Back  Guarantee. 

80  ADVANCED    1936  FEATURES 

Scores  of  marvelous  features,  many  exclusive,  explain 
Midwest  super  performance  and  world-wide  reception 
enable  Midwest  to  bring  in  weak  distant 
foreign  stations,  with  full  loud  speaker  volume,  on 
channels  adjacent  to  locals.  They  prove  why  many  orchestra 
leaders  use  Midwest  radios  to  study  types  of  harmony  and 
rhythmic  beats  followed  by  leading  American  and  foreign 
orchestras.  Only  Midwest  tunes  as  low  as  AVz  meters  .  .  . 
only  Midwest  offers  push  button  tuning  and  Acousti-Tone 
V-spread  design.  See  pages  12  to  20  in  FREE  catalog. 
Read  about  advantages  of  6  tuning  ranges  —  offered  for 
first  time: — E,  A,  L,  M,  H  and  U  .  .  .  that  make  this 
super  de  luxe  18-tube  set  the  equivalent  of  six 
different  radios  .  .  .  offer  tuning  ranges  not 
obtainable    in   other    radios    at  any    price. 

DEAL  DIRECT  WITH 
LABORATORIES 

No  middlemen's  prof' 

you   buy   |f|>  f^tfttf/ 

ill    TOv9^ff/l) 

rcct  from  laboratories 
.  .  .  saving  30%  to  50%.  Increasing  cos 
arc  sure  lo  result  in  higher  radio  prices  soon.  Buy 
before  the  big  advance  .  .  .  NOW  .  .  .  while 
you  can  take  advantage  of  Midwest's  sensational  values. 
You  can  order  your  1936  Full  Scope  High  Fidelity 
Acousti-Tonc  radio  from  the  40-page  catalog  with  as 
much  certainty  ol  satisfaction  as  if  you  wen  to  conn 
yourself  to  our  great  radio  laboratories.  You  save  30%  to 
50%  .  .  .  you  git  30  days  FREE  trial  ...  a-  little  as 
$5.00  puts  a  Midwest  radio  in  your  home.  Satisfaction 
guaranteed   or    money    back.     Write   today,  for   FREE  catalog. 


tlX-IN-ON£  Radio 

ALL     WAVC 
6  TUNING    RANGES 


world's 

GRtATtST  RADIO  VALUt 


with  New 
GIANT 
THEATRE 
SONIC 


TCRMS 


AS  LOW  AS 


'3  d 


o.o 

DOWN 


Thrill  to  new  explorations  in  sections  of  radio 
spectrum  that  are  strangers  to  you.  Every  type 
of  broadcast  from  North  and  South  America, 
Europe,  Asia,  Africa  and  Australia  is  now 
yours.     Send    today    for    money-saving    facts. 


Two   Strikes   on   Other    Radios! 

Chicago,  III. — It's  as  big  a  thrill  as 
smacking  one  over  the  fence  to  bring 
in  distant  foreign  stations  like  locals. 
Midwest  radios  are  the  best  obtainable 
and  have  two  strikes  on  any  other  make. 
"Gabbv"  H.irtnett 
(Chicago   Cubs) 


England,    Spain,    Italy, 
Most   Every    Night 

Washington,  D.  C. — We  arc  more 
pleased  with  our  Midwest  every  day. 
\\  e  tune  in  GSB,  London — EAQ,'  Spain 
— FJJC,  Germany — 12RO,  Rome,  etc., 
most  every  evening  with  local  volume. 
Robert    H.    Gerhardt. 


METAL    TUBES 

This  Midwest  is  furnished  with  the  new  glass- 

\\metal     counterpart    tubes.      Set    sockets    arc 

designed  to  accept   glass-metal  or  METAL 

tubes,  without  change.  Write  for  FREE  facts. 


MAIL  COUPON  TODAY/ 


FOR 
FREE  30-DAY  TRIAL  OFFER  and  40- 
PAGE  FOUR-COLOR  FREE  CATALOG 


MIDWEST    RADIO    CORP., 
Dept.  51-D,   Cincinnati,   Ohio. 

Without  obligation  on  my  part,  send  mo 
your  new  FREE  catalog,  complete  de- 
tail ■  "i  your  liberal  30-<lay  FREE  trial 
"tier,  and  FREE  Miniature  Rotating 
IS  tube    Dial.     Tliis    Is    NOT    an    order. 


Use  r- Agents ; 
Make  Easy: 
Extra  Money: 
Cheek   Here    : 

Details      I — I: 


miDWEST    RADIO    CORP. 


Established  1920         Cable  Address  MIRACO  All  Colics 


;     Name 


Town  StatP 

Check  hrrc,  if  interested  in  a  Midwest  Auto  Radio. 


!H) 


WEARING  miUniguem  RING 

BRINES  YOU  FLOOD  OF  DOLLAR  DILLS 


HAS  STRANGE  INFLUENCE  THAT  CHARMS 
PROSPECTS  INTO  BUYING  .  .  . 


World's  greatest  dollar  bill  magnet.  Draws  cash 
dollars  into  your  pockets  as  surely  as  it  attracts 
attention  on  your  finger.  Nothing  else  like  it. 
Actually  charms  people  into  buying.  Do  but 
little  more  than  wear  this  fascinating  ring — and 
a  flood  of  dollars  is  let  loose  on  you.  Simply 
show  it — and  the  money  is  yours  for  the  taking. 
Unbelievable?  Just  try  it  and  see.  This  sensa- 
tional new  ring  is  already  bringing  thousands 
of  dollars  in  cash  to  others.    It  can  do  the  same 


for  you.    Women   will   find   this   an   ideal 
profit  maker.   Nothing  to  carry.   No  money 
to  invest.    Just  wear  ring  and  handle  the 
cash.     Full  or  spare  time.     Splendid  way 
to   get   money   for  smart   new   clothes   or 
furniture  for  the  home,  cash  to  pay  bills 
or  to  live   on.    Read  the  facts  about 
this    wonderful    ring.     Then    use    this 
gripping  money  maker  to  put  cash  in 
vour  hands. 


SECRET  PROCESS  CREATES  RING 
FROM  ANY  SIZE  PHOTO  OR  SNAPSHOT 

No  wonder  this  unique  ring  can  pile  up  such  amazing  profits  for 
you.  It  is,  without  a  doubt,  the  most  sensational  ring  develop- 
ment of  the  20th  century.  After  years  of  patient  research,  count- 
less experiments,  I  have  uncovered  a  marvelous  secret  that  has 
been  unknown  to  man  for  ages — a  revolutionary  process  that  en- 
ables me  to  take  any  size  snapshot  or  photo  and  permanently 
reproduce  it  on  an  onyx-like  black  ring.  Reproduction  clear  and 
sharp.  Becomes  permanent  part  of  ring.  Lasts  a  lifetime.  Can- 
not chip  or  fade.  Mother's,  daughter's,  wife's,  husband's  or  sweet- 
heart's photo  reproduced  on  ring — a  lifetime  remembrance  that  will 
be  cherished  even  more  highly  as  the  years  go  by.  Photo  returned 
unharmed  with  ring. 


MERELY  SHOW  SAMPLE   RING 
Grab  the  Dollar  Bills 


and 


When  anyone  speaks  of  a  ring  you 
think  of  an  expensive  piece  of 
jewelry  costing  anywhere  from 
$10.00  to  $500.00.  But  this  Portrait 
Ring  sells  for  the  LOW  price  of 
ONLY  $2.00.  Think  of  it!  How 
can  this  ring  help  selling  like  wild- 
fire at  this  almost  unbelievably 
low  price?  And  here  is  the  best 
news  of  all.  Out  of  the  $2  you 
get  $1  profit.  One  dollar  on  every 
sale.  Can't  you  see  yourself 
stuffing  dollar  bills  into  your 
pockets — right  and  left?  Is  there 
a  man  or  woman  alive  who  doesn't 
thrill  at  these  enormous  profit 
possibilities? 

You  Get  Paid  in  Advance 

No  waiting  for  profits.  You  simply 
show  ring  and  write  up  order.  Collect 
dollar  deposit  on  order.  Keep  the  dollar 
as  your  profit.  I'll  make  up  the  ring 
and  ship  it  direct  to  the  customer 
C.O.D.  for  the  balance  due.  No  de- 
livery work  for  you  to  do.  All  your 
time  is  spent  in  profitable  order  writing, 
gathering  the  golden  harvest  that  is 
waiting  for  you.  With  the  millions  of 
rolls  of  snapshots  that  have  been  taken 
this  summer,  you  couldn't  pick  a  better 
time  to  start  than  right  now.  Prospects 
everywhere  will  eagerly  welcome  your 
suggestions  to  have  these  snapshots 
reproduced  on  Portrait  Rings. 

THE  PORTRAIT 

Dept.  7-K.  12th  and  Jackson  Sts. 


I'll  Make  Up  Sample  Ring  for 
You  at  Hy  Risk 

To  get  started  cashing  in  on  the  Por- 
trait Ring,  send  me  photo  and  ring  size. 
I'll  make  up  ring  for  you  at  once  and 
send  it  to  you  for  $1 — only  half  the 
regular  price.  Pay  postman  the  $1 
plus  few  cents  postage  when  he  de- 
livers ring.  Keep  it  for  5  days.  If  you 
are  not  satisfied  for  any  reason,  return 
ring  and  I'll  refund  your  dollar.  You 
take  no  risk.  You  can't  lose.  I  take  all 
the  chances.  To  find  your  ring  size, 
wrap  strip  of  paper  around  middle 
joint  of  finger  so  ends  meet.  Measure 
paper  from  top  of  arrow  down  chart  at 
right.    Number  at  end  is  your  ring  size. 

Send  No  Money — Mail 
Coupon 

Rush  coupon  and  photo  today.  Send  no 
money.  Act  at  once.  Wear  this  sensa- 
tional ring  and  begin  pocketing  the  dol- 
lars. Order  blanks  and  complete  in- 
structions for  cashing  in  on  this  money- 
making  sensation  sent  FREE.  Write 
NOW.  Even  if  you  think  you  are  not 
interested  in  wearing  this  ring  for  the 
purpose  of  taking  orders,  send  for  it 
anyhow.  Once  you  begin  wearing  it 
and  your  relatives,  friends  and  ac- 
quaintances start  complimenting  you 
on  it  and  asking  where  they  can  buy 
one,  you  won't  be  able  to  resist  pocket- 
ing the  cash  profits  it  offers  you. 

RING  COMPANY 

Cincinnati,  Ohio 


The    Portrait  Ring  Co. 

Dept.  7-K,  12th  &  Jackson  St. 

Cincinnati,  Ohio 

□  Attached  is  photo.  Please  send  ring 
and  complete  equipment  for  taking 
orders.  Will  pay  $1.00  C.O.D.  plus 
few  cents  postage  on  delivery  of  ring 
and  other  material..  If  not  satisfied.  I  will  return 
ring  within  five  days  and  you  will  refund  my 
money. 

□  Send  full  details  only. 


Ring  Size. 


Name. 


Address. 


I     City State 


©  1935,  Liggett  &  Myers  Tobacco  Co. 


mml